DIAL CORP /NEW/
8-K, 1998-07-30
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM 8-K




                                 CURRENT REPORT



                         Pursuant to Section 13 or 15(d)
                     of the Securities Exchange Act of 1934



                         Date of Report: July 23, 1998



                              THE DIAL CORPORATION
             (Exact Name of Registrant as Specified in its Charter)




     DELAWARE                                                         51-0374887
(State  or  Other  Jurisdiction  of                             (I.R.S. Employer
Incorporation  or  Organization)                             Identification No.)


15501  NORTH  DIAL  BOULEVARD
     SCOTTSDALE,  ARIZONA                                             85260-1619
(Address  of  Principal  Executive  Offices)                          (Zip Code)


Registrant's  Telephone  Number,  Including  Area  Code  (602) 754-3425


<PAGE>
ITEM  5.    OTHER  EVENTS.

On  July 23, 1998, the Company issued a press release relating to its financial
results for  the  second  quarter  of 1998, a copy of which is filed herewith as
Exhibit  99.


ITEM  7.
     (C)  Exhibits
                 (99) Press Release of the Company dated July 23, 1998.

SIGNATURE

Pursuant  to  the  requirements of the Securities Exchange Act of 1934, the 
registrant  has  duly  caused this report to be signed on its behalf by the
undersigned  thereunto  duly  authorized.


    THE  DIAL  CORPORATION
    July 30,  1998

     \s\ Susan J. Riley
         Susan J. Riley
         Senior  Vice  President  and  Chief  Financial  Officer





     Nancy  Stern-Corporate  Affairs
     602.754.4090

     Walter  Rogers-Investor  Relations
     602.754.2386



                  DIAL'S SECOND QUARTER NET INCOME IMPROVED 26%
                          NET EARNINGS PER SHARE UP 14%

SCOTTSDALE, ARIZ., JULY 23, 1998 - The Dial Corporation (NYSE/DL) today reported
a  26%  increase in net income for its second quarter due to core revenue growth
and  a 1.7 percentage point improvement in its gross margin.  The Company posted
second quarter net income of $25.6 million, or $ .25 per share (diluted), versus
$20.4  million,  or  $  .22  per  share  (diluted), in the year-earlier quarter.
     Net  sales  improved  5%  to  $367 million versus $349 million for the same
period  last  year.    Net sales in the year-ago quarter included $19 million of
sales  from  non-strategic  brands  that were sold in the third quarter of 1997.
Sales  from core businesses increased 11% due to strong results in the Company's
international  operations and the inclusion of Nuevo Federal, a soap and laundry
detergent  subsidiary  in  Argentina  acquired  in  the  third  quarter of 1997.
Domestically,  sales of Dial personal care products and Purex laundry detergents
grew  13%  and  7%  respectively.
     The  Company's  gross  margin increased 1.7 percentage points in the second
quarter  to  49.3%,  from  47.6%  in  the same period last year, due to improved
manufacturing  efficiencies and strong sales of its high-margin personal washing
products.
     For  the first six months of 1998, Dial's net income increased 25% to $48.5
million,  or $ .48 per share (diluted), versus $38.7 million, or $ .42 per share
(diluted),  in  the  prior  year.  Net sales rose more than 5% in the first half
while  sales from core businesses improved more than 12% due to strong growth in
the  Dial  and Purex franchises and the inclusion of results from Nuevo Federal.
     "We  are  particularly  pleased  with  the  quality of the earnings we have
achieved  throughout  the  second  quarter  and so far this year," commented Mal
Jozoff,  Dial  Chairman  and CEO.  "All indicators of operating strength - gross
margin  improvement,  core franchise market share gains, international expansion
and  strong  net earnings per share - came together.  Our business is developing
right  on  plan."
     The  Dial  Corporation,  headquartered  in  Scottsdale,  Arizona, is one of
America's  leading  manufacturers of consumer products including Dial soap, this
year  celebrating  50 years as America's leading antibacterial soap, Renuzit air
fresheners,  Purex  laundry  detergents,  Armour  Star  canned meats and Freeman
personal care products.  Dial products have been in the American marketplace for
more  than  100  years.
                                       XXX



<PAGE>

<TABLE>
<CAPTION>

                                         THE DIAL CORPORATION
                                        SUMMARY OF OPERATIONS


                                                                 In millions, except per share data
                                                          QUARTER ENDED                     SIX MONTHS ENDED
                                                --------------------------------    -------------------------------      
                                                 JULY 4, 1998     JUNE 28, 1997      JULY 4, 1998    JUNE 28, 1997
                                                ---------------  ---------------    ---------------  --------------
<S>                                             <C>              <C>                <C>              <C>
Net sales . . . . . . . . . . . . . . . . . . . $      366.8     $    349.3         $      701.8          665.5
                                                ---------------  ---------------    ---------------  --------------

Costs and expenses:
   Cost of products sold. . . . . . . . . . . .        185.9          183.0                362.4          352.3
   Selling, general and administrative expenses        136.2          126.3                254.1          236.5
                                                ---------------  ---------------    ---------------  --------------

                                                       322.1          309.3                616.5          588.8


Operating income. . . . . . . . . . . . . . . .         44.7           40.0                 85.3           76.7

   Interest and accretion . . . . . . . . . . .          4.6            7.1                  9.4           14.8
                                                ---------------  ---------------    ---------------  -------------


Income before income taxes. . . . . . . . . . .         40.1           32.9                 75.9           61.9
   Income taxes . . . . . . . . . . . . . . . .         14.5           12.5                 27.4           23.2
                                                ---------------  ---------------    ---------------  -------------

NET INCOME. . . . . . . . . . . . . . . . . . . $       25.6     $     20.4         $       48.5     $     38.7
                                                ===============  ===============    ===============  =============

BASIC EARNINGS PER SHARE. . . . . . . . . . . . $       0.26     $     0.23         $       0.50           0.43
                                                ===============  ===============    ===============  =============

DILUTED EARNINGS PER SHARE. . . . . . . . . . . $       0.25     $     0.22         $       0.48           0.42
                                                ===============  ===============    ===============  =============

Basic shares outstanding. . . . . . . . . . . .        98.2           90.4                 97.9            90.3
     Common share equivalents . . . . . . . . .         2.4            2.2                  2.4             2.0
                                                ---------------  ---------------    ---------------  -------------
Diluted shares outstanding. . . . . . . . . . .       100.6           92.6                100.3            92.3
                                                ===============  ===============    ===============  =============


Note:  The Summary of Operations does not include any results from Freeman Cosmetic Corporation, which was acquired by
       The Dial Corporation on July 1, 1998.

</TABLE>





<PAGE>

<TABLE>
<CAPTION>


                              THE DIAL CORPORATION
                             CONDENSED BALANCE SHEET


                                                       In millions
                                              JULY 4, 1998    JANUARY 3, 1998
                                              --------------  ----------------
<S>                                           <C>             <C>
ASSETS
Current assets . . . . . . . . . . . . . . .  $        204.3  $          227.0
Non-current assets . . . . . . . . . . . . .           745.7             656.9
                                              --------------  ----------------

  Total assets . . . . . . . . . . . . . . .  $        950.0  $          883.9
                                              ==============  ================

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities. . . . . . . . . . . . .  $        226.4  $          238.8
Long-term liabilities. . . . . . . . . . . .           360.6             325.1
Stockholders' equity . . . . . . . . . . . .           363.0             320.0
                                              --------------  ----------------

  Total liabilities and stockholders' equity  $        950.0  $          883.9
                                              ==============  ================


</TABLE>



<TABLE>
<CAPTION>

                                   THE DIAL CORPORATION
                            CONDENSED STATEMENT OF CASH FLOWS


                                                                                In millions
                                                               QUARTER ENDED                   SIX MONTHS ENDED
                                                               -------------                   ----------------
                                                        JULY 4, 1998     JUNE 28, 1997    JULY 4, 1998    JUNE 28, 1997
                                                      ---------------  ----------------  --------------  ---------------
<S>                                                   <C>              <C>               <C>             <C>
Net cash provided (used) by operations . . . . . . .  $         38.7   $          63.8    $       31.2   $        84.9
Net cash provided (used) by investing activities . .           (92.1)            (10.7)          (88.7)          (17.5)
Net cash provided (used) by financing activities . .            52.0             (46.6)           53.9           (69.3)
                                                      ---------------  ----------------   -------------  ---------------

  Net increase (decrease) in cash and cash equivalents          (1.4)              6.5            (3.6)           (1.9)
Cash and cash equivalents, beginning of year/period. .           7.9               5.7            10.1            14.1
                                                      ---------------  ----------------   -------------  ---------------

Cash and cash equivalents, end of period . . . . . .  $          6.5   $          12.2    $        6.5   $        12.2
                                                      ===============  ================   =============  ===============

Note:  The Condensed Balance Sheet includes the accounts of Freeman Cosmetic Corporation, which was
       acquired by The Dial Corporation on July 1, 1998.

</TABLE>








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