DIAL CORP /NEW/
8-K, 1998-01-28
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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                                UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549


                                   FORM 8-K




                                CURRENT REPORT



                        Pursuant to Section 13 or 15(d)
                    of the Securities Exchange Act of 1934



                       Date of Report: January 27, 1998



                             THE DIAL CORPORATION
            (Exact Name of Registrant as Specified in its Charter)




     DELAWARE                                                       51-0374887
(State  or  Other  Jurisdiction  of                           (I.R.S. Employer
Incorporation  or  Organization)                           Identification No.)


15501  NORTH  DIAL  BOULEVARD
     SCOTTSDALE,  ARIZONA                                           85260-1619
(Address  of  Principal  Executive  Offices)                        (Zip Code)


Registrant's  Telephone  Number,  Including  Area  Code  (602)  754-3425


<PAGE>
ITEM  5.    OTHER  EVENTS.

On  January  27,  1998,  the  Company  issued  a press release relating to its
financial  results  for the fourth quarter of 1997 and the 1997 fiscal year, a
copy  of  which  is  filed  herewith  as  Exhibit  99.


ITEM  7.

     (C) Exhibits

     (99) Press Release of the Company dated January 27, 1998.



                          SIGNATURE
  Pursuant to the requirements of the Securities Exchange Act of 1934, the
  registrant has duly caused this report to be signed on its behalf by the
  undersigned thereunto duly authorized.


     THE  DIAL  CORPORATION
     January  27,  1998

\s\  Susan  J.  Riley
     Susan  J.  Riley
     Senior  Vice  President  and  Chief  Financial  Officer






EXHIBIT  99.


                     (LETTERHEAD OF THE DIAL CORPORATION)

     Nancy Stern-Corporate Affairs
     602.754.4090
     Walter Rogers-Investor Relations
     602.754.2386

      DIAL'S FOURTH QUARTER NET INCOME ROSE 37% NET INCOME UP 28% IN 1997

     SCOTTSDALE,  AZ,  JANUARY 27, 1998 - The Dial Corporation (NYSE/DL) today
reported  a 37% improvement in net income for its fourth quarter ended January
3,  1998 due to higher sales, lower selling, general and administrative (SG&A)
expenses  and  improved  gross margins.  The Company posted fourth quarter net
income  of $23 million, or $ .23 per share (diluted), versus net income of $17
million,  or  $  .18  per  share  (diluted),  in  the  year-earlier  quarter.

     The sale of non-strategic brands in the third quarter of the year reduced
net  sales  growth  to 4% in the quarter.  Sales of continuing core businesses
improved  10%  as  a  result  of  increased  sales of Dial Soap, Purex Laundry
Detergent and Armour Star Canned Meats.  Core business sales were augmented by
the  recent  acquisition  of  Nuevo  Federal,  a  soap  and  laundry detergent
subsidiary  in  Argentina  which  was  acquired  in  September.

     Dial's  fourth  quarter  operating  income  increased  98% to $45 million
behind  solid  revenue  growth,  lower  SG&A  and improved gross margins.  The
Company's  operating  margin  doubled to 12% from 6% in the same period a year
ago.

                                    (more)

Page  2        "The fourth quarter performance, which completed our first full
year as an independent company, is further evidence that our strategic plan is
working," commented Malcolm Jozoff, Dial Chairman and Chief Executive Officer.
"Since the spin-off in August, 1996, we have consistently delivered strong net
earnings  per  share,  quarter  after quarter.  Our steady, predictable growth
record  gives  us  great  confidence  as  we  enter  1998."

                       - FISCAL YEAR NET INCOME UP 28% -
                       ---------------------------------

     For  the  fiscal  year ended January 3, 1998, Dial's net income increased
28% to $84 million, or $ .89 per share (diluted), versus $65 million, or $ .72
per  share  (diluted),  in  the  prior year before a $55 million restructuring
charge  and spin-off transaction costs.  Inclusive of the restructuring charge
and  spin-off  expenses,  net  income  in  1997  improved  180%.

     Net  sales  for  the  year  declined 3% as a result of Dial's strategy of
divesting  non-core  brands.   Sales from continuing businesses rose 6%, after
adjusting  for a 15% price decline on Purex in 1996, due to increases of Dial,
Renuzit,  Purex  and Armour and growth in the Company's international markets.
Net  sales  improved 7% including the acquisition in Argentina.  International
revenues  improved  34%  in  the year, primarily due to strength in Canada and
Mexico  and  the  acquisition  in  Argentina.

     The  Dial  Corporation,  headquartered  in  Scottsdale,  AZ, is a leading
manufacturer  and  marketer  of  consumer products including Dial soaps, Purex
detergents, Renuzit air fresheners and Armour Star canned meats. Dial products
have  been  in  the  American  marketplace  for  over  100  years.

                                      End



<PAGE>
<TABLE>
<CAPTION>

                                                THE DIAL CORPORATION
                                                 SUMMARY OF RESULTS
                                                     (UNAUDITED)

                                                            In  Millions  (except  per  share  information)
                                                              QUARTER ENDED                  FISCAL YEAR ENDED
                                                      --------------  ---------------  -------------  --------------
                                                      JAN.  3, 1998    DEC. 28, 1996   JAN, 3, 1998   DEC. 28, 1996
                                                      --------------  ---------------  -------------  --------------
<S>                                                   <C>             <C>              <C>            <C>
Net Sales. . . . . . . . . . . . . . . . . . . . . .  $        362.8  $        349.7   $     1,362.6  $      1,406.4
                                                      --------------  ---------------  -------------  --------------

Costs and expenses:
  Cost of products sold. . . . . . . . . . . . . . .           192.1           186.0           718.1           739.9
  Writedown of discontinued product inventories                                                                 27.9
                                                      --------------  ---------------  -------------  --------------
                                                               192.1           186.0           718.1           767.8

   Selling, general and administrative expenses. . .           126.2           141.2           482.3           541.1
   Restructuring charges and other asset writedowns                                                             27.1
                                                      --------------  ---------------  -------------  --------------
                                                               318.3           327.2         1,200.4         1,336.0

Operating income . . . . . . . . . . . . . . . . . .            44.5            22.5           162.2            70.4

   Interest and accretion. . . . . . . . . . . . . .             7.1             6.9            28.2            23.0
   Spin-off transaction costs                                                                                    5.0
                                                      --------------  ---------------  -------------  --------------
                                                                 7.1             6.9            28.2            28.0
                                                      --------------  ---------------  -------------  --------------

Income before income taxes . . . . . . . . . . . . .            37.4            15.6           134.0            42.4

   Income taxes (benefit). . . . . . . . . . . . . .            14.8            (0.9)           50.3            12.5
                                                      --------------  ---------------  -------------  --------------

Net income . . . . . . . . . . . . . . . . . . . . .  $         22.6  $         16.5   $        83.7  $         29.9
                                                      ==============  ===============  =============  ==============

EARNINGS PER SHARE
Net income per share-basic . . . . . . . . . . . . .  $         0.24  $         0.18   $        0.91  $         0.33
                                                      ==============  ===============  =============  ==============

Net income per share-diluted . . . . . . . . . . . .  $         0.23  $         0.18   $        0.89  $         0.33
                                                      ==============  ===============  =============  ==============

Basic shares outstanding . . . . . . . . . . . . . .            94.0            89.9            91.9            89.8
   Equivalent shares . . . . . . . . . . . . . . . .             2.7             1.4             2.2             1.2
                                                      --------------  ---------------  -------------  --------------
Diluted shares outstanding . . . . . . . . . . . . .            96.7            91.3            94.1            91.0
                                                      ==============  ===============  =============  ==============

EXCLUDING 1996 RESTRUCTURING CHARGES AND
 SPIN-OFF TRANSACTION COSTS
Operating income . . . . . . . . . . . . . . . . . .  $         44.5  $         22.5   $       162.2  $        125.4
                                                      ==============  ===============  =============  ==============

Net income . . . . . . . . . . . . . . . . . . . . .  $         22.6  $         16.5   $        83.7  $         65.2
                                                      ==============  ===============  =============  ==============

Net income per share-basic . . . . . . . . . . . . .  $         0.24  $         0.18   $        0.91  $         0.73
                                                      ==============  ===============  =============  ==============

Net income per share-diluted . . . . . . . . . . . .  $         0.23  $         0.18   $        0.89  $         0.72
                                                      ==============  ===============  =============  ==============

</TABLE>



<PAGE>
<TABLE>
<CAPTION>

                             THE DIAL CORPORATION
                             --------------------
                            SUMMARY BALANCE SHEETS
                            ----------------------
                                  (UNAUDITED)
                                  -----------


                                             In  Millions

                                        JANUARY 3,    DECEMBER 28,
                                           1998           1996
                                       ------------  --------------
<S>                                    <C>           <C>
 ASSETS
Cash and cash equivalents . . . . . .  $      10.0   $        14.1 
Accounts receivable, net. . . . . . .         60.5            28.7 
Inventories . . . . . . . . . . . . .        124.1           139.5 
Deferred income taxes . . . . . . . .         25.2            61.4 
Other current . . . . . . . . . . . .          7.2             4.1 
                                       ------------  --------------
     Current assets . . . . . . . . .        227.0           247.8 

Property, plant and equipment, net. .        260.9           226.6 
Intangibles, net. . . . . . . . . . .        331.5           325.7 
Deferred income taxes . . . . . . . .         63.6            63.9 
Other non-current . . . . . . . . . .          0.9             2.1
                                       ------------  --------------
      
     Total assets . . . . . . . . . .  $     883.9   $       866.1 
                                       ============  ==============

 LIABILITIES AND EQUITY
Accounts payable. . . . . . . . . . .  $     102.2   $        91.3 
Income taxes payable. . . . . . . . .         14.6             7.2 
Other current liabilities . . . . . .        122.0           108.1 
                                       ------------  --------------
     Current liabilities. . . . . . .  $     238.8   $       206.6 

Long-term debt. . . . . . . . . . . .         84.4           269.5 
Pension and other benefits. . . . . .        231.6           233.3 
Other liabilities . . . . . . . . . .          9.0            16.0
                                       ------------  --------------
     Total liabilities. . . . . . . .  $     563.8   $       725.4 
                                       ------------  --------------

Common stock, $.01 par. . . . . . . .          1.0             1.0 
Additional capital. . . . . . . . . .        393.9           247.2 
Retained income (deficit) . . . . . .         33.9           (20.3)
Unearned employee benefits and other.       (108.7)          (87.2)
                                       ------------  --------------
     Total equity . . . . . . . . . .        320.1           140.7 
                                       ------------  --------------

     Total liabilities and equity . .  $     883.9   $       886.1 
                                       ============  ==============
</TABLE>










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