DIAL CORP /NEW/
8-K, 1999-07-27
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM 8-K




                                 CURRENT REPORT



                         Pursuant to Section 13 or 15(d)
                     of the Securities Exchange Act of 1934



                          Date  of  Report:  July  20,  1999



                              THE  DIAL  CORPORATION
             (Exact  Name  of  Registrant  as  Specified  in  its  Charter)




     DELAWARE                                   51-0374887
(State  or  Other  Jurisdiction  of                         (I.R.S.  Employer
Incorporation  or  Organization)                         Identification  No.)


15501  NORTH  DIAL  BOULEVARD
     SCOTTSDALE,  ARIZONA                         85260-1619
(Address  of  Principal  Executive  Offices)                    (Zip  Code)


Registrant's  Telephone  Number,  Including  Area  Code  (602)  754-3425





ITEM  5.  OTHER  EVENTS.

On  July  20,  1999,  the  Company  issued  a  press  releases  relating  to its
financial  results  for  the  second  quarter  of  1999  a  copy  of  which  is
filed  herewith  as  Exhibit  99.1

ITEM  7.
       (C)  Exhibits
            (99.1)  Press  Release  of  the  Company  dated  July  20,  1999


SIGNATURE

Pursuant  to  the  requirements  of  the  Securities  Exchange  Act  of  1934,
the  registrant  has  duly  caused this report to be signed on its behalf by the
undersigned  thereunto  duly  authorized.


THE  DIAL  CORPORATION
July  27,  1999


/s/   Susan  J.  Riley
      Senior  Vice  President  and  Chief  Financial  Officer






     Nancy  Stern  -  Corporate  Affairs
     602.754.4090

     Bob  Fulton  -  Investor  Relations
     602.754.1016


DIAL REPORTS SECOND QUARTER 1999 EARNINGS PER SHARE UP 16% TO $0.29 PER SHARE ON
                               17% SALES INCREASE


SCOTTSDALE, ARIZ., JULY 20, 1999 - The Dial Corporation (NYSE:DL) today reported
a  16%  increase in earnings per share for its second quarter due to strong core
revenue  growth  and  continued  improvement  in  its gross margin.  The Company
posted second quarter net income of $29.4 million, or $0.29 per share (diluted),
versus $25.6 million, or $0.25 per share (diluted), in the year earlier quarter.
     Net  sales  improved  17%  to  $430  million from $367 million for the same
period  last  year.  Net sales in the current quarter include sales from Freeman
Cosmetic  Corporation, acquired by the Company in July 1998, and Sarah Michaels,
Inc.,  acquired  in September 1998.  Sales without the acquisitions improved 11%
for  the  quarter  due  to  strong shipments of core brands and a price increase
taken  on  Purex  in  January  1999.
The Company's gross margin increased 1.6 percentage points in the second quarter
to  50.9%  from  49.3%  in  the  same  period last year, due to improvements in
<PAGE>
manufacturing  costs  and  a  price increase on Purex.  Gross margin without the
Purex  price  increase  was  50.1%.
     For  the first half of 1999, Dial's earnings per share increased 15% due to
strong  core  revenue  growth and gross margin improvements.  Net income for the
first  half  was  $55.3  million,  or  $0.55  per  share (diluted), versus $48.5
million,  or  $0.48  per share (diluted), the prior year.  Net sales rose 18% in
the  first  half  due to the inclusion of results from two acquisitions, Freeman
Cosmetics  and  Sarah  Michaels,  and  strong  growth  in  the Purex and Renuzit
franchises.  Sales  without the acquisitions improved 12% for the first half due
to  strong  shipments  of  core  brands  and  the  Purex  price  increase.
"We  are very pleased with the Company's financial and operating performance for
the second quarter and first half of 1999," said Mal Jozoff, Chairman and CEO of
Dial.  "The  contribution  of  our  new  Specialty  Personal  Care business plus
fundamental  strength  in each of our four core franchises, Dial, Purex, Renuzit
and  Armour,  has  resulted  in  our  12th  quarter in a row of strong results."
     The  Dial  Corporation,  headquartered  in  Scottsdale,  Ariz.,  is  one of
America's  leading  manufacturers  of  consumer  products, including Dial soaps,
Renuzit  air  fresheners, Purex laundry detergents, Armour Star canned meats and
the  Sarah  Michaels,  Freeman  and Nature's Accents personal care brands.  Dial
products  have  been  in  the  American  marketplace  for  more  than 100 years.
                                       ###

<TABLE>
<CAPTION>

                                           THE DIAL CORPORATION
                                           SUMMARY OF OPERATIONS
                                                 Unaudited

                                          In millions, except for per share data
                                    QUARTER ENDED                    SIX MONTHS ENDED
                                    -------------                    ----------------


                                                JULY 3, 1999   JULY 4, 1998   JULY 3, 1999   JULY 4, 1998
                                                -------------  -------------  -------------  -------------
<S>                                             <C>            <C>            <C>            <C>
Net Sales. . . . . . . . . . . . . . . . . . .  $       430.4  $       366.8  $       829.3  $       701.8
                                                -------------  -------------  -------------  -------------

Costs and expenses:

  Cost of products sold. . . . . . . . . . . .          211.3          185.9          413.7          362.4
  Selling, general and administrative expenses          164.6          136.2          312.1          254.1
                                                -------------  -------------  -------------  -------------
                                                        375.9          322.1          725.8          616.5

Operating income . . . . . . . . . . . . . . .           54.5           44.7          103.5           85.3

  Interest and accretion . . . . . . . . . . .            8.3            4.6           16.7            9.4
                                                -------------  -------------  -------------  -------------

Income before income taxes . . . . . . . . . .           46.2           40.1           86.8           75.9

  Income taxes . . . . . . . . . . . . . . . .           16.8           14.5           31.5           27.4
                                                -------------  -------------  -------------  -------------

Net income . . . . . . . . . . . . . . . . . .  $        29.4  $        25.6  $        55.3  $        48.5
                                                =============  =============  =============  =============


Basic earnings per share . . . . . . . . . . .  $        0.30  $        0.26  $        0.56  $        0.50
                                                =============  =============  =============  =============

Diluted earnings per share . . . . . . . . . .  $        0.29  $        0.25  $        0.55  $        0.48
                                                =============  =============  =============  =============


Basic shares outstanding . . . . . . . . . . .           98.6           98.2           98.6           97.9

  Common share equivalents . . . . . . . . . .            2.0            2.4            2.1            2.4
                                                -------------  -------------  -------------  -------------

Diluted shares outstanding . . . . . . . . . .          100.6          100.6          100.7          100.3
                                                =============  =============  =============  =============

</TABLE>

<TABLE>
<CAPTION>

                                         THE DIAL CORPORATION

                                        CONDENSED BALANCE SHEET
                                               Unaudited

                                                     In millions
                                              JULY 3,          DEC. 31,


                                                            1999           1998
                                                     ------------------  ---------
<S>                                                  <C>                 <C>        <C>        <C>
ASSETS
Current assets. . . . . . . . . . . . . . . . . . .  $           264.8   $  239.1
Non-current assets. . . . . . . . . . . . . . . . .              919.5      936.3
                                                     ------------------  ---------

     Total assets . . . . . . . . . . . . . . . . .  $         1,184.3   $1,175.4
                                                     ==================  =========

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities . . . . . . . . . . . . . . . .  $           225.0   $  250.6
Long-term liabilities . . . . . . . . . . . . . . .              558.4      534.6
Stockholders' equity. . . . . . . . . . . . . . . .              400.9      390.2
                                                     ------------------  ---------

     Total liabilities and stockholders' equity . .  $         1,184.3   $1,175.4
                                                     ==================  =========



CONDENSED STATEMENT OF CASH FLOWS
Unaudited
      In millions
      QUARTER ENDED . . . . . . . . . . . . . . . .  SIX MONTHS ENDED
- ---------------------------------------------------  ------------------
      JULY 3, . . . . . . . . . . . . . . . . . . .  JULY 4,             JULY 3,    JULY 4,
                                                                  1999       1998       1999     1998
                                                     ------------------  ---------  ---------  -------
Net cash provided by operations . . . . . . . . . .  $            25.4   $   38.7   $   25.9   $ 31.2

Net cash used by investing activities . . . . . . .              (11.8)     (92.1)     (13.6)   (88.7)

Net cash provided (used) by financing activities. .              (13.6)      52.0      (19.4)    53.9
                                                     ------------------  ---------  ---------  -------

Net decrease in cash and cash equivalents . . . . .                0.0       (1.4)      (7.1)    (3.6)
Cash and cash equivalents, beginning of year/period                5.3        7.9       12.4     10.1
                                                     ------------------  ---------  ---------  -------

Cash and cash equivalents, end of period. . . . . .  $             5.3   $    6.5   $    5.3   $  6.5
                                                     ==================  =========  =========  =======
</TABLE>








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