DIAL CORP /NEW/
8-K, 2000-06-28
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM 8-K




                                 CURRENT REPORT



                         Pursuant to Section 13 or 15(d)
                     of the Securities Exchange Act of 1934



                          Date of Report: June 28, 2000



                              THE DIAL CORPORATION
             (Exact Name of Registrant as Specified in its Charter)


                             DELAWARE                51-0374887
              (State or Other Jurisdiction of     (I.R.S. Employer
             Incorporation or Organization)     Identification No.)

                           15501 NORTH DIAL BOULEVARD
                       SCOTTSDALE, ARIZONA     85260-1619
             (Address of Principal Executive Offices)     (Zip Code)



       Registrant's Telephone Number, Including Area Code (480) 754-3425.


<PAGE>
ITEM  5.  OTHER  EVENTS.

On  June  28, 2000, the Company issued a press release relating to its financial
earnings outlook for the second quarter and the balance of 2000, a copy of which
is  filed  herewith  as  Exhibit  99.


SIGNATURE

Pursuant  to  the  requirements of the Securities Exchange Act of 1934,
the  registrant  has  duly  caused this report to be signed on its behalf by the
undersigned  thereunto  duly  authorized.


THE  DIAL  CORPORATION
June  28,  2000

/s/  Susan  J.  Riley
     Executive  Vice  President  and  Chief  Financial  Officer














     CYNTHIA  DEMERS  -  CORPORATE  AND  GOVERNMENT  AFFAIRS
     (480)  754-4090

     BOB  FULTON  -  INVESTOR  RELATIONS
     (480)  754-1016


Dial Revises Earnings Estimates and Announces a $26 Million Restructuring Charge


SCOTTSDALE,  ARIZ.,  JUNE  28,  2000  -  The  Dial Corporation (NYSE:DL) revised
downward  its earnings outlook for the first half of 2000 and the balance of the
year and announced a $26 million pretax charge to restructure certain operations
of  the  business.

     The  Company expects first half earnings per share to be down approximately
30  percent  versus prior year and full year earnings per share to be down 25 to
30  percent  versus  prior  year.  These earnings per share estimates are before
restructuring and include a one-time gain.  Earnings per share in the first half
before restructuring and the one-time gain are expected to be down approximately
40  percent  from  the  same  period  last  year.

     The  Company  will  undertake  important  steps  designed to improve future
Profits  and  operational  efficiencies  resulting  in  a  $26  million  pretax
Restructuring charge  (approximately $17 million after tax, or $.19 per share).
In the second quarter,  the  Company  expects  to  recognize  $21 million of the
pretax charge (approximately  $14 million after tax, or $.15 per share) against
earnings.  The remainder of the charge is  expected  to  be recognized  over the
next two quarters.  Specifically,  the  charge  will  be  to:
-  close  a  redundant  powder  detergent  plant
-  consolidate  manufacturing  and  logistical  operations  and  discontinue
   certain formulations and inventory in the Specialty Personal Care franchise,
   and
-  restructure   certain  organizations,   including   sales,  as  a  result  of
   acquisitions  and  changes in the business  environment  over  the past  six
   months.
The  restructuring  is  expected to result in annual savings of approximately $5
million  pretax  and  improve  the  Company's  service  to  its  customers.

     Net sales, as consolidated, are expected to be down approximately 6 percent
in  the  second  quarter  of 2000 from the second quarter of 1999. Including the
Dial/Henkel joint venture, sales are expected to be down about 3 percent for the
second  quarter  of  2000.

     Gross  margin  for  the  second  quarter  will  be  impacted by the reduced
Overhead absorption  associated  with  the lower than expected sales and the mix
Of  sales  favoring  lower  margin  products.  Operating  margins  will  also be
Lower  than  anticipated  because  the   Company  substantially  maintained  its
marketing  and  promotional  spending  in  order  to drive consumer market share
momentum,  which  remains  strong.  Earnings  are  further  reduced  due  to the
investment in the introduction  of  the  Dial/Henkel  laundry  products.

     Second  quarter  earnings  per  share are expected to include approximately
$.06  per  share  from  a  one-time  gain  resulting  from  a sale of property.
The  Company  expects  to  sell  the  property  and building on 23 acres of land
located  adjacent  to  the  Company's   corporate   headquarters   in Arizona.
The  Company  intends  to  enter  into  a  lease   on  a  new,  more utilitarian
research and administration facility  that  will  be  constructed  on  11  acres
at  the  same  location.

     Earnings per share for the second  half of the year are expected to be down
approximately  25  to  30  percent  versus  year  ago,  reflecting  important
improvements in results from the first half but acknowledging the persistence of
the gross profit problems which have resulted from slower than anticipated sales
and  mix  effects.  These  earnings per share estimates are before restructuring
charges.

     "Despite  significant  market  share  gains  on  each  of  our  core brands
throughout   the   first   half   of  the  year,  we  are  experiencing earnings
difficulties," said Mal Jozoff, Chairman and  CEO  of Dial.  "We stumbled in the
first quarter and our recovery  is taking longer than we had anticipated. But we
are confident we will recover.  We're  taking  steps  to  get  back on track as
fast as possible. This restructuring of our detergents manufacturing plants and
Specialty Personal Care logistics, plus our  selling  organizations  in the U.S.
and International, should make us more cost effective and efficient. We believe
our recent acquisitions of Coast  soap  in  the U.S. and of the Plusbelle hair
care line in Argentina, plus the  laundry  product joint venture with Henkel in
the U.S., Canada, and Mexico, should provide important volume and profit growth
in the future. The sale of our existing  research facility and the construction
of  a  new  research  facility  here  in  Arizona   also   should  increase our
effectiveness in developing new products and,  importantly,  is  a better use of
our corporate assets," continued Jozoff.  "All  of these  actions  should  help
contribute to greater shareholder value going forward."

     The  Dial Corporation is one of America's leading manufacturers of consumer
products,  including  Dial  soaps,  Purex  laundry  detergents,  Renuzit  air
fresheners,  Armour  Star  canned  meats,  and  the  Sarah Michaels, Freeman and
Nature's  Accents personal care brands.  Dial products have been in the American
marketplace  for  more  than  100  years.

     Statements in this press release as to the Company's expectations, beliefs,
plans or predictions for the future are forward looking statements, as that term
is defined by the U.S. Securities and Exchange Commission (SEC).  Actual results
might  differ materially from those projected in the forward-looking statements.
Factors  that  could cause actual results to materially differ from those in the
forward-looking  statements  include,  without  limitation,  the  ability of the
Company to complete the sale of its existing research facility before the end of
the  second  quarter  on  terms  acceptable  to  the Company, the ability of the
Company  to successfully integrate the Coast and Plusbelle acquisitions into its
operations,  the  ability  of  the  Company  to derive the benefits it currently
expects  from the restructuring and other factors detailed in the Company's 1999
Annual  Report  on  Form  10-K,  including  the  section  entitled "Management's
Discussion  and  Analysis of Results of Operations and Financial Condition," and
in  Exhibit  99  to  the  Company's Quarterly Report on Form 10-Q for the fiscal
quarter ended April 1, 2000.  These reports have been filed with the SEC.  For a
copy  of these reports, please access the Company's Web site at www.dialcorp.com
or  call  the  Dial  Consumer  Information  Center  at  1-800-528-0849.
                                       ###









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