DIAL CORP /NEW/
8-K, 2000-10-25
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM 8-K




                                 CURRENT REPORT



                         Pursuant to Section 13 or 15(d)
                     of the Securities Exchange Act of 1934



                        Date of Report: October 24, 2000



                              THE DIAL CORPORATION
             (Exact Name of Registrant as Specified in its Charter)




     DELAWARE                                               51-0374887
(State or Other Jurisdiction of                             (I.R.S.  Employer
Incorporation or Organization)                              Identification  No.)


15501  NORTH  DIAL  BOULEVARD
SCOTTSDALE,  ARIZONA                                        85260-1619
(Address of Principal Executive Offices)                    (Zip  Code)


Registrant's Telephone Number, Including Area Code          (480) 754-3425.


<PAGE>

ITEM  7.
       (C)  Exhibits
            (99)  Press Release of  the Company dated October 24, 2000

ITEM  9.  REGULATION  FD  DISCLOSURE.

On October 24, 2000, we issued a press release relating to our financial results
for  the third quarter of 2000, a copy of which is furnished herewith as Exhibit
99.

In  response to questions received after our earnings conference call on October
24,  2000,  we  are  furnishing  the  following information in response to those
questions.  We do not intend to update this information, unless we believe it is
appropriate  or  necessary  to do so in accordance with the SEC's Regulation FD.

   What  is  the  accounts  payable  balance  at  September  30,  2000?

   $127.5  million


   What  is the amount of the third quarter 2000 sales for the Dial/Henkel LLC
   joint  venture?

   $9.2  million

   What  should  be  considered  a  normal  tax  rate  for  Dial?

   We believe that the effective tax  rate  in 2001 will be approximately 36%,
   compared  to an effective tax rate of 34.5% before and after special charge
   an   a  gain  in  the  third  quarter  of  2000.


SIGNATURE

Pursuant  to  the requirements  of  the  Securities  Exchange  Act of 1934,  the
registrant  has  duly  caused  this  report  to  be  signed on its behalf by the
undersigned  thereunto  duly  authorized.


THE  DIAL  CORPORATION
October  24,  2000


/s/  Conrad  A.  Conrad
     Senior  Vice  President  and  Chief  Financial  Officer




                                                                      Exhibit 99


     MEDIA  RELATIONS    -    CYNTHIA  A.  DEMERS
                              (480)  754-4090

     INVESTOR RELATIONS   -   STEPHEN  BLUM
                              (480)  754-5040


                       DIAL REPORTS THIRD QUARTER EARNINGS

<PAGE>
     SCOTTSDALE,  ARIZ.,  OCTOBER  24,  2000  -  The Dial  Corporation (NYSE:DL)
today announced  third  quarter  net  income  of  $4.4  million,  or  $0.05  per
Share (diluted),  excluding  previously announced special charges and a one-time
gain.  This  compares  to  net  income  of  $30.8  million,  or  $0.31 per share
(diluted) in the  third  quarter  last  year.

     As  previously  announced,  the Company will also record a $60.0 million to
$70.0  million  special  charge  in  the  second half of 2000 to restructure the
Specialty  Personal  Care business and the Dial/Henkel joint venture, and to pay
severance  costs  for  prior  management.  The Company recorded $48.7 million of
this  charge in the third quarter of 2000, including $11.5 million for the joint
venture.  The  Company  also  recorded  a  charge  of  $2.6 million in the third
quarter of 2000 for expenses related to closing the Bristol, Pa. plant announced
in  the  second  quarter  of 2000. These charges were partially offset by a $4.6
million pre-tax gain in the third quarter from changes to certain benefit plans.
As  a result of these charges and gain, the Company reported a third quarter net
loss  of  $26.2  million,  or  $0.29  per  share  (diluted).

     Net  sales  for the third quarter declined 6 percent to $411.1 million from
$437.0  million  in the third quarter of 1999.  The reduction in sales from last
year's  third  quarter resulted primarily from the Company's concerted effort to
reduce end of quarter shipments and promotions, as well as increased competition
in  many  of  the  categories in which the Company competes, partially offset by
acquisitions  made  earlier  this  year.

     Gross  margin  for  the  third  quarter, excluding the previously announced
special  charge,  was  47.8  percent,  compared  to 49.7 percent in the year ago
period.  Gross  margin  was  negatively  impacted  primarily by reduced overhead
absorption  in  the  Company's  manufacturing  facilities  associated with lower
sales,  as  well as higher costs associated with petroleum related materials and
activities  and higher costs resulting from consolidating the Specialty Personal
Care  business'  distribution  and  warehouse  facilities

     Excluding  previously  announced  special  charges  and one-time gains, net
Income for  the  nine  month  period  was  $35.4  million,  or  $0.38  per share
(diluted), versus  $86.1  million,  or $0.86 per  share (diluted),  in the prior
year period. Including  one-time  charges  and gains, the Company had a net loss
for the nine months  of  $3.5  million,  or  $0.04  per  share  (diluted).

     Net  sales  for  the  nine  month  period were down 5.8 percent to $1,193.0
Million from $1,266.3 million in the prior year period.  Sales in the nine month
Period were impacted by factors previously disclosed by the Company as impacting
First  half  results,  the  Company's concerted efforts to reduce end of quarter
Shipments and promotions, and increased competition in many of the categories in
which the Company   competes,  partially  offset  by  acquisitions  made earlier
this year.

     Total debt at the end of  the  third quarter was $636.5 million, down $20.5
million  from  the  balance  at the end of the second quarter.  The reduction in
debt  was  funded from free cash flow generated in the quarter and cash on hand.
Debt  repayment  is  expected  to  be  accelerated as a result of the previously
announced  reduction  of  the  Company's  quarterly  dividend.  Cash  flow  from
operations  in  the third quarter was $23.1 million compared to $36.4 million in
the  third  quarter  of  1999.  The  year-over-year  reduction in cash flow from
operations  resulted  primarily from a reduction in net income, offset, in part,
by  the  non-cash  portion  of  the  one-time  charges.

     "The third quarter was clearly a time of transition for Dial," said Herbert
M.  Baum,  Dial  chairman,  president  and  chief  executive  officer.  "We took
significant  steps to increase our competitiveness and the future success of the
Company  by moving to a business unit organization; bringing in experienced, key
executives;  eliminating  under-performing  SKUs; discontinuing the unprofitable
Nature's  Accent personal care line and the unprofitable private label specialty
soaps business; re-evaluating the Dial/Henkel joint venture; and reducing end of
quarter  shipments  and  promotions.  As  a  result,  we're comfortable with the
consensus  estimate  for net earnings of $0.50 per share for this year excluding
one-time  items."

     "Despite  lower  earnings  this  year  as  compared  to last year, our cash
generated  from  operations  remains  strong,"  added Baum.  "For the nine month
period, cash flow from operations was $58.0 million versus $62.3 million in last
year's  period  -  at  which  time  the  Company reported record earnings.  This
resulted  primarily  from  a  reduction  in  net  income offset, in part, by the
non-cash impact of the special charges announced in the second and third quarter
of  this  year.  We  believe  that  further improvements will occur as we better
align product shipments with everyday sales and achieve the benefits of our cost
improvement  programs."

     The  Dial Corporation is one of America's leading manufacturers of consumer
products,  including  Dial  soaps,  Purex  laundry  detergents,  Renuzit  air
fresheners,  Armour  Star  canned  meats,  and  the  Sarah  Michaels and Freeman
Cosmetics  personal  care  brands.  Dial  products  have  been  in  the American
marketplace  for  more  than  100  years.

     Statements in this press release as to the Company's expectations, beliefs,
plans  or predictions for the future are forward-looking statements, as the term
is  defined  by  the  Securities  and Exchange Commission (SEC).  Actual results
might  differ materially from those projected in the forward-looking statements.
Factors  that  could cause actual results to materially differ from those in the
forward-looking  statements  are  detailed  in  Dial's  SEC  filings.

     Senior  management  will  host a LIVE CONFERENCE CALL and REAL-TIME WEBCAST
today,  beginning  at  1:00  p.m.  Eastern  Time  and  lasting  approximately 45
minutes to discuss  the  Company's  third  quarter  results  and outlook for the
balance of fiscal  2000.

     Access for the conference call and webcast is open to the press and general
public  in  a  listen  only  mode.  To  access  the conference call, please dial
1-952-556-2804.  The  webcast  may also be accessed at www.streetfusion.com with
replays  available  shortly  after  the  conclusion  of the call at the same Web
address  as  well as by dialing 1-703-326-3020 and entering the ID code (for the
replay  only)  4685688.

                                       ###

<TABLE>
<CAPTION>

                                               THE DIAL CORPORATION
                                              SUMMARY OF OPERATIONS
                                                    Unaudited

                                             In millions, except for per share data
                                       QUARTER ENDED                    NINE MONTHS ENDED
                                       -------------                    -----------------


                                                     SEPTEMBER 30, 2000    OCTOBER 2, 1999    SEPTEMBER 30, 2000
                                                    --------------------  -----------------  --------------------
<S>                                                 <C>                   <C>                <C>
Net Sales. . . . . . . . . . . . . . . . . . . . .  $             411.1   $          437.0   $           1,193.0
                                                    --------------------  -----------------  --------------------

Costs and expenses:

  Cost of products sold. . . . . . . . . . . . . .                214.7              220.0                 612.2

  Asset write-downs and discontinued product
     inventories as a result of restructuring. . .                 31.3                  -                  48.5
                                                    --------------------  -----------------  --------------------

                                                                  246.0              220.0                 660.7


  Selling, general and administrative expenses . .                173.6              161.3                 484.4

  Restructuring charges and other asset writedowns                  8.5                  -                  12.3
                                                    --------------------  -----------------  --------------------

                                                                  182.1              161.3                 496.7


  Total costs and expenses . . . . . . . . . . . .                428.1              381.3               1,157.4
                                                    --------------------  -----------------  --------------------

Operating income . . . . . . . . . . . . . . . . .                (17.0)              55.7                  35.6

  Interest and accretion expense . . . . . . . . .                 13.9                8.0                  35.8

  Net loss of  Joint Venture . . . . . . . . . . .                (13.6)              (0.4)                (18.0)

  Other income - Gain on Special Items . . . . . .                  4.6                  -                  11.2
                                                    --------------------  -----------------  --------------------

Income before income taxes . . . . . . . . . . . .                (39.9)              47.3                  (7.0)

  Income taxes . . . . . . . . . . . . . . . . . .                (13.7)              16.5                  (3.5)
                                                    --------------------  -----------------  --------------------

Net income . . . . . . . . . . . . . . . . . . . .  $             (26.2)  $           30.8   $              (3.5)
                                                    ====================  =================  ====================


Basic earnings per share . . . . . . . . . . . . .  $             (0.29)  $           0.31   $             (0.04)
                                                    ====================  =================  ====================

Diluted earnings per share . . . . . . . . . . . .  $             (0.29)  $           0.31   $             (0.04)
                                                    ====================  =================  ====================


Basic shares outstanding . . . . . . . . . . . . .                 91.2               98.3                  92.5

  Common share equivalents . . . . . . . . . . . .                  0.1                1.8                   0.4
                                                    --------------------  -----------------  --------------------

Diluted shares outstanding . . . . . . . . . . . .                 91.3              100.1                  92.9
                                                    ====================  =================  ====================



                                                     OCTOBER 2, 1999
                                                    -----------------
<S>                                                 <C>
Net Sales. . . . . . . . . . . . . . . . . . . . .  $        1,266.3
                                                    -----------------

Costs and expenses:

  Cost of products sold. . . . . . . . . . . . . .             633.7

  Asset write-downs and discontinued product
     inventories as a result of restructuring. . .                 -
                                                    -----------------

                                                               633.7


  Selling, general and administrative expenses . .             473.4

  Restructuring charges and other asset writedowns                 -
                                                    -----------------

                                                               473.4


  Total costs and expenses . . . . . . . . . . . .           1,107.1
                                                    -----------------

Operating income . . . . . . . . . . . . . . . . .             159.2

  Interest and accretion expense . . . . . . . . .              24.7

  Net loss of  Joint Venture . . . . . . . . . . .              (0.4)

  Other income - Gain on Special Items . . . . . .                 -
                                                    -----------------

Income before income taxes . . . . . . . . . . . .             134.1

  Income taxes . . . . . . . . . . . . . . . . . .              48.0
                                                    -----------------

Net income . . . . . . . . . . . . . . . . . . . .  $           86.1
                                                    =================


Basic earnings per share . . . . . . . . . . . . .  $           0.87
                                                    =================

Diluted earnings per share . . . . . . . . . . . .  $           0.86
                                                    =================


Basic shares outstanding . . . . . . . . . . . . .              98.5

  Common share equivalents . . . . . . . . . . . .               2.1
                                                    -----------------

Diluted shares outstanding . . . . . . . . . . . .             100.6
                                                    =================

</TABLE>

<TABLE>
<CAPTION>

                                          THE DIAL CORPORATION
                                          SUMMARY OF NET SALES
                                                Unaudited


                                                         In millions
                                     QUARTER ENDED                    NINE MONTHS ENDED
                                     -------------                    -----------------


                            SEPTEMBER 30, 2000   OCTOBER 2, 1999   SEPTEMBER 30, 2000   OCTOBER 2, 1999
                            -------------------  ----------------  -------------------  ----------------
<S>                         <C>                  <C>               <C>                  <C>
Dial . . . . . . . . . . .  $             101.1  $          106.8  $             284.6  $          307.8
Purex. . . . . . . . . . .                115.7             112.8                350.0             354.9
Renuzit. . . . . . . . . .                 54.9              53.4                156.2             152.0
Armour . . . . . . . . . .                 47.3              67.5                143.3             179.2
Specialty Personal Care. .                 24.7              37.8                 71.5              88.6
                            -------------------  ----------------  -------------------  ----------------
  Total Domestic Branded .                343.7             378.3              1,005.6           1,082.5
International. . . . . . .                 52.0              42.1                137.5             131.8
Commercial Markets & Other                 15.4              16.6                 49.9              52.0
                            -------------------  ----------------  -------------------  ----------------

Total sales reported . . .  $             411.1  $          437.0  $           1,193.0  $        1,266.3
                            ===================  ================  ===================  ================

</TABLE>


<TABLE>
<CAPTION>

                                                    THE DIAL CORPORATION

                                                  CONDENSED BALANCE SHEET
                                                         Unaudited

                                                                     In millions


                                                         SEPTEMBER 30,         DECEMBER 31,
                                                             2000                  1999
                                                      -------------------  --------------------
<S>                                                   <C>                  <C>                   <C>                <C>
ASSETS
Current assets . . . . . . . . . . . . . . . . . . .  $            370.1   $             332.5
Non-current assets . . . . . . . . . . . . . . . . .             1,038.4                 937.2
                                                      -------------------  --------------------

     Total assets. . . . . . . . . . . . . . . . . .  $          1,408.5   $           1,269.7
                                                      ===================  ====================

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities. . . . . . . . . . . . . . . . .  $            253.6   $             318.0
Long-term liabilities. . . . . . . . . . . . . . . .               849.0                 540.4
Stockholders' equity . . . . . . . . . . . . . . . .               305.9                 411.3
                                                      -------------------  --------------------

     Total liabilities and stockholders' equity. . .  $          1,408.5   $           1,269.7
                                                      ===================  ====================



CONDENSED STATEMENT OF CASH FLOWS
Unaudited
      In millions
      QUARTER ENDED. . . . . . . . . . . . . . . . .  NINE MONTHS ENDED
----------------------------------------------------  -------------------
      SEPTEMBER 30, 2000 . . . . . . . . . . . . . .  OCTOBER 2, 1999      SEPTEMBER 30, 2000    OCTOBER 2, 1999
----------------------------------------------------  -------------------  --------------------  -----------------
Net cash provided by operations. . . . . . . . . . .  $             23.1   $              36.4   $           58.0   $ 62.3

Net cash used by investing activities. . . . . . . .                (9.1)                (22.9)            (155.6)   (36.5)

Net cash provided (used) by financing activities . .               (27.5)                (10.9)              98.0    (30.3)
                                                      -------------------  --------------------  -----------------  -------

Net increase (decrease) in cash and cash equivalents               (13.5)                  2.6                0.4     (4.5)
Cash and cash equivalents, beginning of year/period.                20.0                   5.3                6.1     12.4
                                                      -------------------  --------------------  -----------------  -------

Cash and cash equivalents, end of period . . . . . .  $              6.5   $               7.9   $            6.5   $  7.9
                                                      ===================  ====================  =================  =======

</TABLE>








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