DIAL CORP /NEW/
8-K, 2000-03-13
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM 8-K




                                 CURRENT REPORT



                         Pursuant to Section 13 or 15(d)
                     of the Securities Exchange Act of 1934



                         Date of Report: March 10, 2000



                              THE DIAL CORPORATION
             (Exact Name of Registrant as Specified in its Charter)




     DELAWARE                                                      51-0374887
(State  or  Other  Jurisdiction  of                         (I.R.S.  Employer
Incorporation  or  Organization)                         Identification  No.)


15501  NORTH  DIAL  BOULEVARD
SCOTTSDALE,  ARIZONA                                             85260-1619
(Address  of  Principal  Executive  Offices)                    (Zip  Code)


Registrant's  Telephone  Number,  Including  Area  Code  (480)  754-3425


<PAGE>
ITEM  5.  OTHER  EVENTS.

On  March 10, 2000, the Company issued a press release relating to its financial
earnings  outlook  for the first half of 2000, a copy of which is filed herewith
as  Exhibit  99.


SIGNATURE

Pursuant  to  the  requirements of the Securities Exchange Act of 1934,
the  registrant  has  duly  caused this report to be signed on its behalf by the
undersigned  thereunto  duly  authorized.


THE  DIAL  CORPORATION
March  13,  2000

/s/Susan  J.  Riley
   Executive  Vice  President  and  Chief  Financial  Officer












     CYNTHIA  DEMERS  --  CORPORATE  AND  GOVERNMENT  AFFAIRS
480.754.4090

     BOB  FULTON  --  INVESTOR  RELATIONS
480.754.1016


              DIAL REVISES EARNINGS OUTLOOK FOR FIRST HALF OF 2000


SCOTTSDALE,  ARIZ.,  MARCH  10, 2000 - The Dial Corporation (NYSE: DL) announced
today  that  it expects earnings per share for the first half of 2000 to be down
10-12  percent  from  a  year  ago.  This represents a shortfall versus previous
guidance  of  approximately  20  percentage  points.  The  Company believes that
certain  events  leading  to these lower than expected earnings will impact both
sales and gross margin for the first and second quarters. Earnings estimates for
the second half of the year remain unchanged. The Company now expects total year
2000  earnings  to  grow  in  the  range  of 5-7 percent versus previous year, a
reduction  of  approximately  9  percentage  points  versus  previous  guidance.

     Sales,  as  consolidated, are expected to be down about 3-5 percent in both
the  first  and  second quarters of 2000 from the respective periods a year ago.
However,  including  the  Dial/Henkel joint venture, sales are expected to be up
this  year  by  2-3  percent in the first half.  For the full year, consolidated
sales  are  now  expected  to  be  up  3-4 percent, and approximately 10 percent
including  the  Dial/Henkel  joint  venture.  The  factors relating to the sales
shortfall  are  primarily:

- -     The  consolidation  and  balancing  of inventory that occurred when Dial's
second  largest  customer  converted  from  buying  direct to buying through two
wholesalers;

- -     The  continuing  price  war  in  Argentina  between  two  of the Company's
competitors  in  the  premium  segment  of the detergent market affecting Dial's
value  brand  in  the  region;

- -     A  shortfall  on  the  sale  of  Armour  canned  meats  due  to  increased
Y2K-related  retail  inventory  buildup  at  year's  end,  coupled  with a price
increase  taken  by  Dial  in  January that has not been matched by competition.

     The gross margin in the first half will be impacted by the reduced overhead
absorption  associated  with  the  lower  than  expected  sales  volumes and the
increasing  cost  of  petroleum that affects, among other things, transportation
and  distribution  expenses.

     "We're extremely disappointed to announce that  our first half  results are
being  adversely  affected by  these events," said Mal Jozoff, Dial Chairman and
CEO. "Any of them taken alone would not  likely  have  materially  impacted  our
year.  However,  the  concurrence  of  all  of  these  events in the same period
compels us to reduce  our  estimates  for  the  first  half.

     "We believe  that the  health of our core businesses is sound, as reflected
in our strong   consumer   take-away   at  retail   and  our  robust new product
pipeline," continued  Jozoff.  "We  plan to work through our short-term earnings
issues and remain  optimistic  that  we can deliver our  second  half results as
planned.  We are  committed to  delivering  our  long-term top - and bottom-line
growth targets."

     The  Dial  Corporation,  headquartered  in  Scottsdale,  Ariz.,  is  one of
America's  leading  manufacturers  of  consumer  products, including Dial soaps,
Purex  laundry detergents, Renuzit air fresheners, Armour Star canned meats, and
the Sarah Michaels, Freeman Cosmetics and Nature's Accents personal care brands.
Dial  products  have  been  in the American marketplace for more than 100 years.

     Statements in this press release as to the Company's expectations, beliefs,
plans or predictions for the future are forward-looking statements, as that term
is defined by the U.S. Securities and Exchange Commission (SEC).  Actual results
might  differ materially from those projected in the forward-looking statements.
Information  concerning  factors  that  could cause actual results to materially
differ  from  those  in  the  forward-looking  statements  is  contained  in the
Company's  1998  Annual  Report  on  Form  10K,  including  the section entitled
"Management's  Discussion  and  Analysis  of Results of Operations and Financial
Condition,"  and  in  its  1999  Quarterly  Reports  on Form 10-Q for the fiscal
quarters  ended  April  3,  July 3 and October 2. All of these reports have been
filed  with  the  SEC.  For a copy of these reports, please access the Company's
Web  site  at  www.dialcorp.com  or call the Dial Consumer Information Center at
1-800-528-0849.

                                       ###






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