DIAL CORP /NEW/
8-K, 2000-10-18
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM 8-K




                                 CURRENT REPORT



                         Pursuant to Section 13 or 15(d)
                     of the Securities Exchange Act of 1934



                        Date of Report: October 18, 2000



                              THE DIAL CORPORATION
             (Exact Name of Registrant as Specified in its Charter)




      DELAWARE                                                  51-0374887
(State  or  Other  Jurisdiction  of                         (I.R.S.  Employer
Incorporation  or  Organization)                         Identification  No.)


15501  NORTH  DIAL  BOULEVARD
SCOTTSDALE,  ARIZONA                                             85260-1619
(Address  of  Principal  Executive  Offices)                    (Zip  Code)


Registrant's  Telephone  Number,  Including  Area  Code  (480)  754-3425


<PAGE>
ITEM  5.  OTHER  EVENTS.

On  October 18,  2000, the Company issued a press release reducing its quarterly
dividend  and  announcing  a  special charge to be taken in the third and fourth
quarter  of  2000.  A copy of the press release is filed herewith as Exhibit 99.


ITEM  7.
    (C)  Exhibits
         (99) Press Release of the company dated October 18, 2000.

SIGNATURE

Pursuant  to  the  requirements of the Securities Exchange Act of 1934,
the  registrant  has  duly  caused this report to be signed on its behalf by the
undersigned  thereunto  duly  authorized.


THE  DIAL  CORPORATION
October  18,  2000



/s/  Conrad A. Conrad
     Senior Vice President and Chief Financial Officer






                                                                      Exhibit 99



     MEDIA  RELATIONS    -  CYNTHIA  A.  DEMERS
                            (480) 754-4090

     INVESTOR  RELATIONS -  STEPHEN  BLUM
                            (480) 754-5040

                      Dial Board Reduces Quarterly Dividend
                             Outlines Special Charge

 COMPANY COMFORTABLE WITH THIRD QUARTER EARNINGS ESTIMATES BEFORE SPECIAL CHARGE


     SCOTTSDALE,  ARIZ., OCTOBER 18, 2000 - The Dial Corporation (NYSE:DL) today
announced that its Board of Directors declared a quarterly dividend of $0.04 per
share,  payable January 15, 2001, to the Company's stockholders of record at the
close  of  business  on  December  15, 2000.  Previously, the Company had paid a
quarterly  dividend  of  $0.08 per share on its common stock.  The Company noted
that  the  Board felt this step was prudent in light of its previously announced
strategy  to  strengthen the balance sheet and accelerate the repayment of debt.

     In addition, the Company announced a special charge associated with certain
underperforming  businesses  as  publicly outlined to the financial community on
September 21, 2000, that will result in a pretax charge to earnings in the range
of  $60-$70  million  to  be taken in the third and fourth quarters.  The charge
relates  to  restructuring  the

     Specialty  Personal  Care  business, the  Dial/Henkel  joint  venture,  and
Severance costs  for  prior management.  A portion of this charge will be offset
by a $4.6 million  pretax  gain  from  changes  to  certain retiree medical plan
benefits.

     These  actions  are  expected  to  result  in  annual operating benefits of
approximately  $10  million  pretax  and  are  expected to improve the Company's
operating efficiency.  In addition, the Company said - excluding these charges -
it  is  comfortable  with current third quarter and full-year earnings per share
estimates.

     "We are aggressively working to improve performance and increase shareowner
value,"  said  Herbert  M.  Baum,  Chairman,  President  and  CEO of Dial.  "The
restructuring  of our Specialty Personal Care business and our relationship with
Henkel  will  allow  us  to better focus our efforts and resources on our strong
core  brands  and  businesses.  Although we will be incurring charges associated
with  this  restructuring  up  front,  we anticipate meaningful future financial
benefits."

     "The  dividend  adjustment  permits  us  to  use  a greater portion  of our
earnings to accelerate  the retirement  of  debt and improves our already strong
cash flow.  These  actions reflect our commitment to improve our core businesses
and should help contribute to greater shareowner  value  going  forward,"  added
Baum.

     The Dial Corporation is one of  America's leading manufacturers of consumer
products,   including   Dial   soaps,  Purex  laundry  detergents,  Renuzit  air
fresheners,  Armour  Star  canned  meats,  and  the  Sarah  Michaels and Freeman
Cosmetics  personal  care  brands.  Dial  products  have  been  in  the American
marketplace  for  more  than  100  years.

     Statements in this press release as to the Company's expectations, beliefs,
plans  or predictions for the future are forward-looking statements, as the term
is  defined  by  the  Securities  and Exchange Commission (SEC).  Actual results
might  differ materially from those projected in the forward-looking statements.
Factors  that  could cause actual results to materially differ from those in the
forward-looking  statements  are  detailed  in  Dial's  SEC  filings.

     Senior management will host a LIVE CONFERENCE CALL and REAL-TIME WEBCAST on
October  24, 2000, beginning at 1:00 p.m. Eastern Time and lasting approximately
45  minutes  to  discuss the Company's third quarter results and outlook for the
balance  of  fiscal  2000.

     Access for the conference call and webcast is open to the press and general
public  in  a  listen  only  mode.  To  access  the conference call, please dial
1-952-556-2804.  The  webcast  may also be accessed at www.streetfusion.com with
replays  available  shortly  after  the  conclusion  of the call at the same Web
address  as  well as by dialing 1-703-326-3020 and entering the ID code (for the
replay  only)  4685688.

                                       ###




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