DIAL CORP /NEW/
8-K, 2000-05-02
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM 8-K




                                 CURRENT REPORT



                         Pursuant to Section 13 or 15(d)
                     of the Securities Exchange Act of 1934



                         Date of Report: April 25, 2000



                              THE DIAL CORPORATION
             (Exact Name of Registrant as Specified in its Charter)




     DELAWARE                                                      51-0374887
(State  or  Other  Jurisdiction  of                         (I.R.S.  Employer
Incorporation  or  Organization)                         Identification  No.)


15501  NORTH  DIAL  BOULEVARD
SCOTTSDALE,  ARIZONA                                             85260-1619
(Address  of  Principal  Executive  Offices)                    (Zip  Code)


Registrant's  Telephone  Number,  Including  Area  Code     (480)  754-3425


<PAGE>
ITEM  5.  OTHER  EVENTS.

On  April 25, 2000, the Company issued a press release relating to its financial
results  for  the  first  quarter  of 2000, a copy of which is filed herewith as
Exhibit  99.1.

On  April 25, 2000,  the Company issued a press release announcing the agreement
to  purchase Coast brand soap from The Proctor & Gamble Company, a copy of which
is filed herewith as Exhibit  99.2.

ITEM  7.
     (C)  Exhibits
          (99.1)  Press Release of the Company dated April 25,2000.
          (99.2)  Press Release of the Company dated April 25,2000.



SIGNATURE

Pursuant  to  the  requirements of the Securities Exchange Act of 1934,the
registrant  has  duly  caused this report to be signed on its behalf by the
undersigned  thereunto  duly  authorized.


THE  DIAL  CORPORATION
May  2,  2000


/s/ Susan  J.  Riley
    Executive  Vice  President  and  Chief  Financial  Officer


EXHIBIT 99.1.


     CYNTHIA  DEMERS  --  CORPORATE  AND  GOVERNMENT  AFFAIRS
     480.754.4090

     BOB  FULTON  --  INVESTOR  RELATIONS
     480.754.1016




           DIAL REPORTS FIRST QUARTER 2000 EARNINGS PER SHARE OF $0.23
                            ON $373 MILLION IN SALES


SCOTTSDALE,  ARIZ.,  APRIL  25, 2000 - The Dial Corporation (NYSE: DL) announced
today  earnings  per share of $0.23 for the quarter ended April 1, 2000, in line
with revised guidance released on March 10, 2000.  Net income was $21.5 million,
or  $0.23  per  share  (diluted),  versus  $25.9  million,  or  $0.26  per share
(diluted),  in  the  first  quarter  of  1999.  The  year-over-year reduction in
operating  results  was  caused  mainly  by  lower than expected sales and gross
margin  as  previously  disclosed.
     Net  sales for the quarter, as consolidated, declined 6.5 percent to $373.1
million  from $398.9 million in the first quarter of 1999.  Net sales, including
the  Dial/Henkel  LLC  joint  venture,  were  down  2  percent  for the quarter.
     Gross margin for the quarter was up 20 basis points to 49.5 percent.  Gross
margin  was positively impacted by improvements in manufacturing and procurement
but  offset  by  the  reduced  overhead  absorption associated with lower sales,
increasing  costs  of petroleum that affects, among other things, transportation
and  distribution  expenses, and the mix of products sold. Dial's portion of the
loss  in  the  Dial/Henkel LLC joint venture reduced earnings by $0.7 million in
the  quarter.  The  Company  benefited  from a reduction in the tax rate to 34.5
percent  from  36.3  percent.
     "This  has  been  a  frustrating period for a company that has enjoyed more
than three  years  of  earnings  growth,"  said Mal Jozoff, Chairman and CEO  of
Dial. "However, our  core  business  market  shares  remain strong and we remain
confidentwe   can   work  through  the  short-term issues  which  impacted  this
quarter. The strong new product programs lined up for the back half of the year,
plus the two strategic acquisitions we recently  announced,  make  us  confident
Dial will recover."
     The  Dial Corporation is one of America's leading manufacturers of consumer
products,   including   Dial   soaps,  Purex  laundry  detergents,  Renuzit  air
fresheners,  Armour Star canned meats, and the Sarah Michaels, Freeman Cosmetics
and  Nature's  Accents  personal  care  brands.  Dial  products have been in the
American  marketplace  for  more than 100 years.  For more information about The
Dial  Corporation,  please access the Company's Web site at www.dialcorp.com  or
call  the  Dial  Consumer  Information  Center  at  1-800-528-0849.
                                       ###



<TABLE>
<CAPTION>

                              THE DIAL CORPORATION
                              SUMMARY OF OPERATIONS
                                    Unaudited

                             In millions, except for per share data
                                         QUARTER ENDED
                                         -------------

                                                  APRIL 1, 2000   APRIL 3, 1999
                                                ---------------  --------------
<S>                                             <C>              <C>
Net Sales. . . . . . . . . . . . . . . . . . .  $        373.1   $        398.9
                                                ---------------  --------------

Costs and expenses:

  Cost of products sold. . . . . . . . . . . .           188.5            202.4
  Selling, general and administrative expenses           141.4            147.5
                                                ---------------  --------------
                                                         329.9            349.9

Operating income . . . . . . . . . . . . . . .            43.2             49.0

  Interest and accretion expense . . . . . . .             9.7              8.4
  Net Earnings (Loss) of Joint Venture . . . .            (0.7)               -
                                                ---------------  --------------

Income before income taxes . . . . . . . . . .            32.8             40.6

  Income taxes . . . . . . . . . . . . . . . .            11.3             14.7
                                                ---------------  --------------

Net income . . . . . . . . . . . . . . . . . .  $         21.5   $         25.9
                                                ===============  ==============

Basic earnings per share . . . . . . . . . . .  $         0.23   $         0.26
                                                ===============  ==============

Diluted earnings per share . . . . . . . . . .  $         0.23   $         0.26
                                                ===============  ==============

Basic shares outstanding . . . . . . . . . . .            94.0             98.8

  Common share equivalents . . . . . . . . . .             0.6              2.1
                                                ---------------  --------------

Diluted shares outstanding . . . . . . . . . .            94.6            100.9
                                                ===============  ==============

</TABLE>

<TABLE>
<CAPTION>

                              THE DIAL CORPORATION
                              SUMMARY OF NET SALES
                                    Unaudited


                                                In millions
                                               QUARTER ENDED
                                               -------------


                                        APRIL 1, 2000   APRIL 3, 1999
                                       --------------  --------------
<S>                                    <C>             <C>
Dial. . . . . . . . . . . . . . . . .  $         83.2  $         88.9
Purex . . . . . . . . . . . . . . . .           112.7           119.2
Renuzit . . . . . . . . . . . . . . .            50.8            49.9
Armour. . . . . . . . . . . . . . . .            44.7            54.3
Specialty Personal Care . . . . . . .            27.1            26.8
                                       --------------  --------------
  Total Domestic Branded. . . . . . .           318.5           339.1
International . . . . . . . . . . . .            38.5            43.7
Commercial Markets & Other. . . . . .            16.1            16.1
                                       --------------  --------------

Total reported - The Dial Corporation  $        373.1  $        398.9
                                       ==============  ==============

Net Sales of Dial/Henkel, LLC,
   an unconsolidated joint venture. .  $         17.8  $            -
                                       --------------  --------------

Total Sales
   reported and unconsolidated. . . .  $        390.9  $        398.9
                                       ==============  ==============

</TABLE>


<TABLE>
<CAPTION>

                              THE DIAL CORPORATION

                             CONDENSED BALANCE SHEET
                                    Unaudited

                                                          In millions
                                                       APRIL 1,   DEC. 31,
                                                        2000       1999
                                                     ----------  ---------
<S>                                                  <C>         <C>
ASSETS
Current assets. . . . . . . . . . . . . . . . . . .  $   393.1   $  332.5
Non-current assets. . . . . . . . . . . . . . . . .      928.7      937.2
                                                     ----------  ---------

     Total assets . . . . . . . . . . . . . . . . .  $ 1,321.8   $1,269.7
                                                     ==========  =========

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities . . . . . . . . . . . . . . . .  $   331.2   $  318.0
Long-term liabilities . . . . . . . . . . . . . . .      646.0      540.4
Stockholders' equity. . . . . . . . . . . . . . . .      344.6      411.3
                                                     ----------  ---------

     Total liabilities and stockholders' equity . .  $ 1,321.8   $1,269.7
                                                     ==========  =========



                         CONDENSED STATEMENT OF CASH FLOWS
                                      Unaudited
                                     In millions
                                                          QUARTER ENDED
                                                          -------------
                                                         APRIL 1, APRIL 3,
                                                          2000      1999
                                                     ----------  ---------
Net income. . . . . . . . . . . . . . . . . . . . .  $    21.5   $   25.9
Adjustments to reconcile net income to net cash
  provided (used) by operating activities
  Depreciation and amortization . . . . . . . . . .       12.4       10.5
  Deferred income taxes . . . . . . . . . . . . . .        5.2        9.3
  Change in operating assets and liabilities:
   Receivables. . . . . . . . . . . . . . . . . . .       16.9        8.8
   Inventories. . . . . . . . . . . . . . . . . . .      (17.7)     (11.6)
   Trade accounts payable . . . . . . . . . . . . .      (30.7)     (19.5)
   Other assets and liabilities, net. . . . . . . .      (37.0)     (22.9)
                                                     ----------  ---------
Net cash provided (used) by operating activities. .      (29.4)       0.5

Net cash used by investing activities . . . . . . .       (9.5)      (1.8)

Net cash provided (used) by financing activities. .       38.0       (5.8)
                                                     ----------  ---------

Net decrease in cash and cash equivalents . . . . .       (0.9)      (7.1)
Cash and cash equivalents, beginning of year/period        6.1       12.4
                                                     ----------  ---------

Cash and cash equivalents, end of period. . . . . .  $     5.2   $    5.3
                                                     ==========  =========

</TABLE>

EXHIBIT 99.2.

     CYNTHIA  DEMERS  --  CORPORATE  AND  GOVERNMENT  AFFAIRS
     480.754.4090

     BOB  FULTON  --  INVESTOR  RELATIONS
     480.754.1016






                         DIAL TO ACQUIRE THE COAST BRAND
                              FROM PROCTER & GAMBLE

SCOTTSDALE,  ARIZ.,  APRIL  25, 2000 - The Dial Corporation (NYSE: DL) announced
today  that  it  has agreed to acquire the Coast brand from The Procter & Gamble
Company  (NYSE: PG). The agreement calls for Dial to purchase assets relating to
the  Coast  business,  which  consist  primarily  of  trademarks,  equipment and
finished  product  inventory.  Terms  of  the  transaction  were  not disclosed.
     "We  are  excited  about  adding  Coast  to  our portfolio of personal care
products," said Mal Jozoff, Dial's Chairman and CEO. "Coast has tremendous brand
equity  and  stable retail distribution.  As we integrate Coast, we will realize
important   efficiencies,  particularly  in  manufacturing.  This  brand  is  an
excellent  fit  for  Dial."
     The  acquisition  is  expected  to  be  neutral  to Dial's earnings in 2000
and slightly accretive in 2001. The acquisition, which is  subject  to   certain
closing  conditions  and  approvals,  is  expected  to  be  completed  by  early
June.
     The  Dial  Corporation,  headquartered in Scottsdale,  Ariz.,  is  one   of
America's  leading  manufacturers  of consumer products, including  Dial  soaps,
Purex laundry detergents,  Renuzit  air  fresheners,  Armour Star canned  meats,
and the Sarah Michaels,  Freeman  Cosmetics  and  Nature's Accents personal care
brands. Dial products  have been  in  the American marketplace for more than 100
years. For more information  about  The  Dial  Corporation, visit the  Company's
Web  site at www.dialcorp.com.
     Procter & Gamble manufactures over 300 brands to 5 billion consumers in 140
countries.  Its  beauty  care  brands  include Olay, Safeguard, Zest, Clearasil,
Noxzema,  Secret,  Old  Spice, Pantene Vidal Sassoon, Cover Girl and Max Factor.
                                       ###



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