DIAL CORP /NEW/
8-K, 2000-08-09
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM 8-K




                                 CURRENT REPORT



                         Pursuant to Section 13 or 15(d)
                     of the Securities Exchange Act of 1934



                         Date of Report: August 8, 2000



                              THE DIAL CORPORATION
             (Exact Name of Registrant as Specified in its Charter)




     DELAWARE                                   51-0374887
(State  or  Other  Jurisdiction  of                         (I.R.S.  Employer
Incorporation  or  Organization)                         Identification  No.)


15501  NORTH  DIAL  BOULEVARD
     SCOTTSDALE,  ARIZONA                         85260-1619
(Address  of  Principal  Executive  Offices)                    (Zip  Code)


      Registrant's  Telephone  Number,  Including  Area  Code (480) 754-3425


<PAGE>
ITEM  5.  OTHER  EVENTS.

On  August  8,  2000, Dial issued a press release announcing the resignations of
Malcolm  Jozoff as Chairman, President and Chief Executive Officer, and Susan J.
Riley  as  Executive  Vice  President  and  Chief  Financial Officer.  The press
release  also  announced  the  appointment  of  Herbert  M.  Baum  as Dial's new
Chairman,  President  and  Chief  Executive  Officer, and Jack Tierney as acting
Chief  Financial  Officer.

The  press  release  further  announced  that  Dial would not meet the consensus
analyst  earnings  estimate  of  $0.77  for  the fiscal year ending December 31,
2000.

 A  copy  of  the press  release  is  attached  as  Exhibit  99.


ITEM  7.  FINANCIAL  STATEMENTS  AND  EXHIBITS.

         (C)  Exhibits
              99.   Press  Release  of  the  Company  dated  August  8,  2000.


SIGNATURE

Pursuant  to  the  requirements of the Securities Exchange Act of 1934,
the  registrant  has  duly  caused this report to be signed on its behalf by the
undersigned  thereunto  duly  authorized.



THE  DIAL  CORPORATION
August  8,  2000


/s/  John F. Tierney
     Vice President and Controller and
       acting Chief Financial Officer


                                                                      EXHIBIT 99


     CYNTHIA  DEMERS  -  CORPORATE  AND  GOVERNMENT  AFFAIRS
     (480)  754-4090

     BOB  FULTON  -  INVESTOR  RELATIONS
     (480)  754-1016

     GEORGE  SARD/DEBBIE  MILLER  -  CITIGATE  SARD  VERBINNEN
     (212)  687-8080


                 DIAL BOARD NAMES OUTSIDE DIRECTOR HERBERT BAUM
                 CHAIRMAN, PRESIDENT AND CHIEF EXECUTIVE OFFICER

                    ACCEPTS RESIGNATIONS OF JOZOFF AND RILEY

      COMPANY DOES NOT EXPECT TO MEET FY 2000 ANALYST EARNINGS EXPECTATIONS

  BOARD BELIEVES NEW MANAGEMENT NEEDED TO ADDRESS OPERATING PERFORMANCE ISSUES

SCOTTSDALE,  ARIZ.,  AUGUST  8,  2000  -  The  Board  of  Directors  of The Dial
Corporation  (NYSE:DL) today announced that Herbert M. Baum, President and Chief
Operating  Officer  of  Hasbro, Inc. and a Dial outside director since 1997, has
been elected Chairman, President and Chief Executive Officer of Dial.  Baum will
join  Dial  on  August  14.

     Baum  is  an  accomplished  consumer  packaged goods executive with a broad
range  of  operating and marketing experience and a track record built over more
than  20  years  of successfully growing leading brands at Hasbro, Quaker State,
and  Campbell  Soup.

     Malcolm  Jozoff,  Dial's  Chairman,  President  and Chief Executive Officer
since 1996, has resigned to pursue personal interests.  Jozoff has also resigned
from  the Dial Board, where he was the only inside director.  The Board has also
accepted  the  resignation  of  Executive Vice President Susan J. Riley, who has
been  Chief  Financial Officer since 1997.  Jack Tierney, Dial's Controller, has
been  named  acting  Chief  Financial  Officer.

     Dial does not expect to meet consensus analyst earnings estimates of $0.77
For the  current  fiscal  year  ending  December  31,  2000

     "The Board believes Dial's business is fundamentally sound, but in light of
deteriorating  operating performance has concluded that new leadership is needed
to  take  full  advantage of our world-class brands and rebuild credibility with
Dial's  owners,"  said Joe Ford, an outside director since 1996, who is Chairman
and  CEO  of  ALLTEL.  "As a fellow director for the past three years, Herb Baum
knows  the  Company  well, and the Board believes he has the ideal skill set and
experience to provide leadership to Dial's talented and dedicated work force and
restore  acceptable  financial  performance."

     "Getting Dial back on track will be a challenge, but I have a lot to work
with including  superb brands, strong consumer appeal, growing market shares for
many  of  our  products,  good  trade  relations,  a  sound balance sheet, solid
management personnel  and  committed  employees,"  said Baum.  "With the Board's
support,  I  have  already  begun  an  intensive review of all aspects of Dial's
business.  There will  be  no  sacred  cows, and we will do whatever we conclude
makes sense to create shareholder value.  I  intend to build a strong management
team, develop a realistic operating plan, and provide earnings guidance that can
be relied on as soon  as  possible."

     Baum, 63, joined Hasbro in 1999 as President and Chief  Operating  Officer,
and  he  has  been  responsible  for  day-to-day management  of  all of Hasbro's
operating, marketing and sales activities  for  the past 18 months.  Previously,
he  spent  six  years  as  Chairman  and Chief Executive Officer of Quaker State
Corporation before it  was  acquired  by  Pennzoil Products Company.  During his
tenure, Quaker State's sales  more  than  doubled  and  operating  earnings grew
seven-fold.  Under his  leadership,  Quaker  State  made  eight acquisitions and
introduced  many  innovative consumer  products,  including  the  world's  first
motor oil in a clear plastic bottle.

     Baum had previously spent 15 years at Campbell Soup Company in increasingly
responsible senior positions including Executive Vice President and President of
Campbell North and South America.  He launched Prego Spaghetti Sauce, Campbell's
first  major  new  product  introduction and today the second most popular sauce
brand.  Campbell's  famous  advertising  campaign,  "Soup  is  Good  Food''  was
launched  when  he led Campbell's U.S. soup business.  Earlier in his career, he
worked  at  the  Needham  Harper  &  Steers  advertising  agency.

     A graduate of Drake University, Mr.  Baum  serves  on  several  Boards  in
addition to Dial,  including  Midas,  Inc.,  Meredith  Corporation,  and Whitman
Corporation.  Formerly  Chairman  of the Association of National Advertisers and
The  Advertising  Council,  he  has  won  many  awards,  including  The American
Marketing  Association's  Charles  Coolidge  Parlin   Award   for   outstanding
contributions to marketing and the AMA's Edison  Award for marketing innovation.
He was elected to the Sales and  Marketing  Executives  International  Hall  of
Fame  in  1998.

     The  Dial Corporation is one of America's leading manufacturers of consumer
products,  including  Dial  soaps,  Purex  laundry  detergents,  Renuzit  air
fresheners,  Armour Star canned meats, and the Sarah Michaels, Freeman Cosmetics
and  Nature's  Accents  personal  care  brands.




     The Dial Corporation will host a conference call for analysts and investors
today  at 9:00 a.m. EDT.  The call can be accessed at 800-482-5543 (303-224-6998
outside  the  U.S.).  A  replay  will  be  available from noon EDT today through
August  15, 2000 at 5 p.m. EDT and can be accessed at 800-625-5288 (303-804-1855
outside  the  U.S.),  reservation  number  784505.

FORWARD-LOOKING  STATEMENTS

     Statements in this press release as to the Company's expectations, beliefs,
plans or predictions for the future are forward-looking statements, as that term
is defined by the Securities and Exchange Commission (SEC). Actual results might
differ  materially  from  those  projected  in  the  forward-looking statements.
Factors  that  could cause actual results to materially differ from those in the
forward-looking  statements  are  detailed  in  Dial's  SEC  filings.

                                       ###





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