DIAL CORP /NEW/
8-K, 2001-01-03
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM 8-K




                                 CURRENT REPORT



                         Pursuant to Section 13 or 15(d)
                     of the Securities Exchange Act of 1934



                         Date of Report: January 3, 2001



                              THE DIAL CORPORATION
             (Exact Name of Registrant as Specified in its Charter)




     DELAWARE                                            51-0374887
(State  or  Other  Jurisdiction  of                      (I.R.S.  Employer
Incorporation  or  Organization)                         Identification  No.)


15501  NORTH  DIAL  BOULEVARD
     SCOTTSDALE,  ARIZONA                                85260-1619
(Address  of  Principal  Executive  Offices)             (Zip  Code)


Registrant's  Telephone  Number,  Including  Area  Code  (480)  754-3425


<PAGE>
ITEM  5.  OTHER  EVENTS.

On  January  3,  2001,  the  Company  issued  a  press  release  relating to the
modification  of its joint venture relationships in the United States and Mexico
with  Henkel  KGaA  of Dusseldorf, Germany, a copy of which is filed herewith as
Exhibit  99.


SIGNATURE

Pursuant  to  the  requirements of the Securities Exchange Act of 1934,
the  registrant  has  duly  caused this report to be signed on its behalf by the
undersigned  thereunto  duly  authorized.


THE  DIAL  CORPORATION
January  3,  2001



/s/  Conrad  A.  Conrad
     Senior  Vice  President  and  Chief  Financial  Officer









                                                                      EXHIBIT 99


          STEPHEN  BLUM  -  INVESTOR  RELATIONS
                            (480)  754-5040

          TOM  HERRMANN  -  CORPORATE  COMMUNICATIONS
                            (480)  754-2202


                        Dial/Henkel Joint Venture Changes

     SCOTTSDALE,  ARIZ.  -  JANUARY 3, 2001 - The Dial Corporation (NYSE:DL) and
Henkel  KGaA  of  Duesseldorf,  Germany today announced they have modified their
joint  venture  in  the  United States and have dissolved their joint venture in
Mexico.

     Dial  and Henkel will continue to own a limited U.S. joint venture equally;
however,  the  only  business to be conducted by the joint venture going forward
will  be  the  Custom Cleaner home dry-cleaning business.  Dial will continue to
market,  sell  and  distribute the Custom Cleaner products on behalf of the U.S.
joint  venture.  Dial  has also terminated its license of the Purex trademark to
both  the  U.S.  and  Mexico  joint  ventures.

     Dial  sold  its  interest  in  the Mexico joint venture to Henkel for $18.9
million.  The  proceeds  were  used  to  pay  down  debt.  Dial  will  record an
approximate  $5  million loss as part of the previously announced restructuring.

     Herbert  M.  Baum,  chairman,president  and  CEO  of  The Dial Corporation
said  today's  announcement  is  part  of  a larger move by Dial to aggressively
improve  performance and increase shareholder value. Baum re-evaluated the joint
venture's  performance  after  assuming  his  position  in August 2000.  A month
later,  Dial  and  Henkel  decided  to  discontinue  the  Purex Advanced laundry
detergent  business  due to its lackluster performance and mounting losses being
recognized  by  both  Henkel  and  Dial  in  conjunction  with  the  business.

     The  Dial/Henkel  joint  venture was among several disappointing businesses
Baum  cited  in  announcing a special pre-tax charge to earnings outlined to the
financial  community  on October 18, 2000, and taken in the second half of 2000.

     "This  move  allows  us  to  better  focus our efforts and resources on our
strongest  core  brands and businesses," said Baum.  "As part of our strategy to
stabilize  and  fix  our  businesses and explore options for the future, we must
either  fix  our unprofitable businesses or jettison them.  This is but one step
in  that  process."

     The  Dial  Corporation  and  Henkel  KGaA  formed  the  U.S. joint venture,
Dial/Henkel  LLC,  in April 1999 to introduce enhanced laundry products into the
North  American marketplace, with Henkel providing technology and Dial providing
its  Purex  trademark and its manufacturing, and distribution infrastructure and
expertise.

     The  Dial Corporation is one of America's leading manufacturers of consumer
products,  including  Dial  soaps,  Purex  laundry  detergents,  Renuzit  air
fresheners,  Armour  Star  canned meats, and Sarah Michaels and Freeman personal
care  brands.  Dial products have been in the American marketplace for more than
100  years. For more information about The Dial Corporation, visit the company's
web  site  at  www.dialcorp.com.
               ----------------

FORWARD-LOOKING  STATEMENTS

     Statements in this press release as to the Company's expectations, beliefs,
plans  or predictions for the future are forward-looking statements, as the term
is  defined  by  the  Securities  and Exchange Commission (SEC).  Actual results
might  differ materially from those projected in the forward-looking statements.
Factors  that  could cause actual results to materially differ from those in the
forward-looking  statements  are  detailed  in  Dial's  SEC  filings.




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