DIAL CORP /NEW/
8-K, 2001-01-04
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM 8-K




                                 CURRENT REPORT



                         Pursuant to Section 13 or 15(d)
                     of the Securities Exchange Act of 1934



                         Date of Report: January 3, 2001



                              THE DIAL CORPORATION
             (Exact Name of Registrant as Specified in its Charter)




     DELAWARE                                            51-0374887
(State  or  Other  Jurisdiction  of                      (I.R.S.  Employer
Incorporation  or  Organization)                         Identification  No.)


15501  NORTH  DIAL  BOULEVARD
     SCOTTSDALE,  ARIZONA                                85260-1619
(Address  of  Principal  Executive  Offices)             (Zip  Code)


Registrant's  Telephone  Number,  Including  Area  Code  (480)  754-3425


<PAGE>
ITEM  7.  EXHIBITS.
  (e)  Exhibits
       (99)  Press  Release  of  the  Company  dated  January  3,  2001

ITEM  9.  REGULATION  FD  DISCLOSURE.

On  January  3,  2001, Dial issued a press release relating to the webcast of an
investor  conference  to  be held on Monday, January 8, 2001, a copy of which is
filed  herewith  as  Exhibit  99.


SIGNATURE

Pursuant  to  the  requirements of the Securities Exchange Act of 1934,
the  registrant  has  duly  caused this report to be signed on its behalf by the
undersigned  thereunto  duly  authorized.


THE  DIAL  CORPORATIONJanuary  3,  2001



/S/  Conrad  A.  Conrad
     Senior  Vice  President  and  Chief  Financial  Officer






                                                                      EXHIBIT 99


          STEPHEN  BLUM   -  INVESTOR  RELATIONS
                             (480)  754-5040

          TOM  HERRMANN  -   CORPORATE  COMMUNICATIONS
                             (480)  754-2202


DIAL  CORPORATION  CHAIRMAN  OUTLINES  STRATEGY,  OUTLOOK  FOR  2001

     SCOTTSDALE,   ARIZ.  -  JANUARY  3,  2001  - Dial   Corporation   Chairman,
President  and  CEO  Herbert  M.  Baum  will  present to investors at a consumer
products conference on Monday, January 8, 2001, in Miami, Florida. Mr. Baum will
discuss  the  company's  strategy  and  outlook  for  2001  at 3:15 p.m. Eastern
Standard  Time.

     A  webcast  of  the  presentation  is  open  to  the  general public and is
available  by  accessing  http://www.dialcorp.com, and clicking on INVESTOR INFO
for  the  link  to  the  presentation.  Username:  conference/conf5.  Password:
consumer.

     The  Dial  Corporation,  headquartered  in  Scottsdale,  Ariz.,  is  one of
America's  leading  manufacturers  of  consumer  products, including Dial soaps,
Purex  laundry detergents, Renuzit air fresheners, Armour Star canned meats, and
the  Sarah  Michaels  and  Freeman Cosmetics personal care brands. Dial products
have been in the marketplace for more than 100 years. For more information about
The  Dial  Corporation,  visit  the  company's  web  site  at  www.dialcorp.com.
#  #  #





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