MATRIX ASSET ADVISORS INC/NY
13F-HR, 1999-11-12
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 13F

       INFORMATION REQUIRED OF INSTITUTIONAL INVESTMENT MANAGERS PURSUANT
  TO SECTION 13(f) OF THE SECURITIES EXCHANGE ACT OF 1934 AND RULES THEREUNDER

          Report for the Calendar Year or Quarter Ended September 30, 1999

               (Please read instructions before preparing form.)

If amended report check here:      |_|

MATRIX ASSET ADVISORS
- --------------------------------------------------------------------------------
Name of Institutional Investment Manager

747 Third Avenue                         New York          NY           10017
- --------------------------------------------------------------------------------
Business Address         (Street)       (City)            (State)          (Zip)

CRAIG ALLEN SKOLNICK                   212-486-2008          VICE PRESIDENT
- --------------------------------------------------------------------------------
Name, Phone No., and Title of Person Duly Authorized to Submit this Report.


- -------------------------------ATTENTION----------------------------------------
           Intentional misstatements or omissions of facts constitute
                          Federal Criminal Violations.
                    See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
- --------------------------------------------------------------------------------

     The  institutional   investment   manager  submitting  this  Form  and  its
attachments  and the  person  by whom it is  signed  represent  hereby  that all
information  contained  herein is true,  correct and complete.  It is understood
that all required items, statements, and schedules are considered integral parts
of this  Form and that  the  submission  of any  amendment  represents  that all
unamended items,  statements and schedules remain true,  correct and complete as
previously submitted.

     Pursuant  to the  requirements  of  Securities  Exchange  Act of 1934,  the
undersigned  instutional  investment manager has caused this report to be signed
on its  behalf  in the City of NEW  YORK and the  State of NY on the 11th day of
NOVEMBER, 1999.

                                               MATRIX ASSET ADVISORS, INC.
                                     -------------------------------------------
                                      (Name of Institutional Investment Manager)

                                                 /s/ Craig A Skolnick
                                     -------------------------------------------
                                     (Manual Signature of Person Duly Authorized
                                                to Submit This Report)


Name and 13F file numbers of ALL Institutional  Investment Managers with respect
to which this schedule is filed (other than the one filing this  report):  (List
in alphabetical order).

13F File Numbers will be assigned to  Institutional  Investment  Managers  after
they file their first report.


   13F File No.: Name:                     13F File No.: Name:
   ------------- ---------------------     ------------- ---------------------
1.                                      6.
   ------------- ---------------------     ------------- ---------------------
2.                                      7.
   ------------- ---------------------     ------------- ---------------------
3.                                      8.
   ------------- ---------------------     ------------- ---------------------
4.                                      9.
   ------------- ---------------------     ------------- ---------------------
5.                                      10.
   ------------- ---------------------     ------------- ---------------------



<PAGE>

                                                     Matrix Asset Advisors, Inc.
                                                              FORM 13F
                                                         September 30, 1999


<TABLE>
<CAPTION>
                                                           VALUE   SHARES/   SH/ PUT/ INVSTMT    OTHER          VOTING AUTHORITY
        NAME OF ISSUER          TITLE OF CLASS    CUSIP   (x$1000) PRN AMT   PRN CALL DSCRETN   MANAGERS     SOLE    SHARED    NONE
- ------------------------------ ---------------- --------- -------- --------  --- ---- ------- ------------ -------- -------- -------
<S>                            <C>              <C>          <C>   <C>        <C> <C> <C>      <C>        <C>       <C>   <C>
3 Com Corp.                    COM              885535104     4080 141925.000 SH      SOLE                13400.000       128525.000
AT&T                           COM              001957109      673 15476.000  SH      SOLE                  300.000        15176.000
Abbott Laboratories            COM              002824100      324 8833.000   SH      SOLE                                  8833.000
Aetna Inc.                     COM              008117103     4021 81654.000  SH      SOLE                 6350.000        75304.000
Alcatel SA                     COM              013904305     5859 211130.000 SH      SOLE                17400.000       193730.000
America Online                 COM              02364J104      440 4225.000   SH      SOLE                                  4225.000
American Express Co.           COM              025816109     8098 59983.000  SH      SOLE                 1025.000        58958.000
American Home Products, Inc.   COM              026609107     5347 128835.000 SH      SOLE                10100.000       118735.000
American International Group I COM              026874107      306 3516.000   SH      SOLE                                  3516.000
Ameritech                      COM              030954101      193 2896.000   SH      SOLE                                  2896.000
Ametek, Inc.                   COM              031100100      317 16000.000  SH      SOLE                                 16000.000
Amgen                          COM              031162100      293 3600.000   SH      SOLE                                  3600.000
Arrow Electronics              COM              042735100     4679 265475.000 SH      SOLE                21200.000       244275.000
Associated Group - Class B     COM              045907102      545 9000.000   SH      SOLE                                  9000.000
Atlantic Richfield Co.         COM              048825103      492 5555.000   SH      SOLE                                  5555.000
Bank One Corporation           COM              06423a103     2857 82063.000  SH      SOLE                 7150.000        74913.000
Bank of America Corp.          COM              060505104     5341 95909.000  SH      SOLE                 7100.000        88809.000
Bank of New York               COM              064057102      363 10870.000  SH      SOLE                                 10870.000
Bausch & Lomb                  COM              071707103     8764 132910.000 SH      SOLE                10350.000       122560.000
Baxter Int'l Inc.              COM              071813109      202 3360.000   SH      SOLE                  300.000         3060.000
Bear Stearns Companies         COM              073902108      660 17177.000  SH      SOLE                  700.000        16477.000
Beckman Coulter, Inc.          COM              075816108     1416 31384.000  SH      SOLE                 1550.000        29834.000
Becton, Dickinson & Co.        COM              075887109      376 13400.000  SH      SOLE                                 13400.000
Bell Atlantic Corp.            COM              077853109     3603 53526.000  SH      SOLE                                 53526.000
Bellsouth Corp.                COM              079860102      609 13527.000  SH      SOLE                                 13527.000
Belvedere Resources, Ltd.      COM              080903107        7 10000.000  SH      SOLE                                 10000.000
Bristol-Myers                  COM              110122108     7965 118006.000 SH      SOLE                 6200.000       111806.000
Carey International            COM              141750109      298 11900.000  SH      SOLE                                 11900.000
Carmike Cinemas                COM              143436103      979 74600.000  SH      SOLE                 3850.000        70750.000
Chase Manahattan Corp.         COM              16161A108      248 3286.000   SH      SOLE                                  3286.000
Chubb Corp.                    COM              171232101      303 6114.000   SH      SOLE                                  6114.000
Citigroup                      COM              172967101      501 11380.000  SH      SOLE                                 11380.000
Coca Cola                      COM              191216100     1299 26930.000  SH      SOLE                                 26930.000
Colgate Palmolive Co           COM              194162103      220 4800.000   SH      SOLE                                  4800.000
Comerica Bank                  COM              200340107     2509 49570.000  SH      SOLE                                 49570.000
Compaq Computer                COM              204493100     2721 118963.000 SH      SOLE                11100.000       107863.000
Computer Associates            COM              204912109     2587 42317.000  SH      SOLE                  925.000        41392.000
Dow Chemical                   COM              260543103      395 3476.000   SH      SOLE                                  3476.000
E.I. duPont de Nemours & Co.   COM              263534109      378 6249.000   SH      SOLE                                  6249.000
Eastman Kodak, Co.             COM              277461109     8901 117701.000 SH      SOLE                 9600.000       108101.000
Ebasone Corp.                  COM              278626106       23 10000.000  SH      SOLE                                 10000.000
Electronic Data Systems        COM              285661104     7795 147241.000 SH      SOLE                15650.000       131591.000
Exxon Corporation              COM              302290101     2427 31939.000  SH      SOLE                                 31939.000
Federal Natl. Mortgage Assn.   COM              313586109      884 14103.000  SH      SOLE                  800.000        13303.000
First Data Corp.               COM              319963104     9995 227800.000 SH      SOLE                22300.000       205500.000
Foundation Health Systems      COM              350404109     1045 110752.000 SH      SOLE                 8200.000       102552.000
GPU Inc.                       COM              36225X100      251 7699.000   SH      SOLE                                  7699.000
GTE Corp.                      COM              362320103     1212 15764.000  SH      SOLE                                 15764.000
General Electric Co.           COM              369604103     4630 39052.000  SH      SOLE                                 39052.000
Global Crossing Ltd.           COM              G3921A100    13346 503605.000 SH      SOLE                40180.000       463425.000
Hewlett-Packard Inc.           COM              428236103      497 5475.000   SH      SOLE                  500.000         4975.000
Hon Industries                 COM              438092108      898 46625.000  SH      SOLE                 7600.000        39025.000
Hybridon Inc.                  COM              44860m801       19 43579.000  SH      SOLE                                 43579.000
Intel Corporation              COM              458140100      663 8928.000   SH      SOLE                                  8928.000
International Business Machine COM              459200101     1843 15232.000  SH      SOLE                                 15232.000
J P Morgan Co.                 COM              616880100     1410 12343.000  SH      SOLE                 2950.000         9393.000
Johnson & Johnson              COM              478160104      664 7224.000   SH      SOLE                                  7224.000
Lone Star Steakhouse & Saloon  COM              542307103     1650 214575.000 SH      SOLE                30300.000       184275.000
Lucent Technologies            COM              549463107      518 7980.000   SH      SOLE                  256.000         7724.000
MIM Corp.                      COM              553044108       26 12000.000  SH      SOLE                                 12000.000
</TABLE>


<PAGE>


                                                     Matrix Asset Advisors, Inc.
                                                              FORM 13F
                                                         September 30, 1999


<TABLE>
<CAPTION>
                                                           VALUE   SHARES/   SH/ PUT/ INVSTMT    OTHER          VOTING AUTHORITY
        NAME OF ISSUER          TITLE OF CLASS    CUSIP   (x$1000) PRN AMT   PRN CALL DSCRETN   MANAGERS     SOLE    SHARED    NONE
- ------------------------------ ---------------- --------- -------- --------  --- ---- ------- ------------ -------- -------- -------
<S>                            <C>              <C>          <C>   <C>        <C> <C> <C>      <C>        <C>       <C>   <C>
Mahoning National Bancorporati COM              560090102      350 9100.000   SH      SOLE                                  9100.000
Mandalay Resort Group          COM              562567107     2252 114025.000 SH      SOLE                10850.000       103175.000
Manpower Inc.                  COM              56418H100     7953 273075.000 SH      SOLE                25200.000       247875.000
Mark IV Industries Inc.        COM              570387100     7007 354788.000 SH      SOLE                27205.000       327583.000
Mattel Inc.                    COM              577081102     5148 270930.000 SH      SOLE                25800.000       245130.000
Maxcor Financial Group         COM              57772G100       58 20000.000  SH      SOLE                                 20000.000
McDonald's Corp.               COM              580135101      238 5500.000   SH      SOLE                                  5500.000
Merck & Co., Inc.              COM              589331107     3355 51768.000  SH      SOLE                                 51768.000
Merrill Lynch & Co.            COM              590188108      231 3430.000   SH      SOLE                  400.000         3030.000
Microsoft Corporation          COM              594918104      545 6014.000   SH      SOLE                                  6014.000
Minnesota Mining and Manufactu COM              604059105      296 3078.007   SH      SOLE                                  3078.007
Mobil Corp.                    COM              607059102      236 2347.000   SH      SOLE                                  2347.000
Motorola Inc                   COM              620076109     7671 87175.000  SH      SOLE                 6475.000        80700.000
Multi-media Industries Corp    COM              62541l109        8 20000.000  SH      SOLE                                 20000.000
Mylan Laboratories, Inc.       COM              628530107     1927 104875.000 SH      SOLE                12050.000        92825.000
Nexell Therapeutics Inc.       COM              65332h104       22 15200.000  SH      SOLE                                 15200.000
Novellus Systems               COM              670008101     3935 58355.000  SH      SOLE                 3950.000        54405.000
O'Sullivan Industries          COM              688609106     9563 637500.000 SH      SOLE                56100.000       581400.000
Olsten Corp.                   COM              681385100     1640 157150.000 SH      SOLE                 7500.000       149650.000
Orthodontix Inc.               COM              68750q101       34 38000.000  SH      SOLE                                 38000.000
Outback Steakhouse             COM              689899102      231 9075.000   SH      SOLE                 1200.000         7875.000
Pepsico, Inc.                  COM              713448108      188 6171.000   SH      SOLE                                  6171.000
Pfizer, Inc.                   COM              717081103      350 9765.000   SH      SOLE                                  9765.000
Pharmacia/Upjohn               COM              716941109     6751 136042.000 SH      SOLE                11550.000       124492.000
Philip Morris Co., Inc.        COM              718154107     4715 137920.000 SH      SOLE                13150.000       124770.000
Polaroid Inc.                  COM              731095105     6813 262034.000 SH      SOLE                19300.000       242734.000
Pricesmart                     COM              741511109      276 7550.000   SH      SOLE                                  7550.000
Procter & Gamble Co            COM              742718109      503 5362.000   SH      SOLE                                  5362.000
Public Svc. Elec & Gas         COM              744573106      248 6415.000   SH      SOLE                                  6415.000
SBC Communications Corp.       COM              78387G103      311 6085.000   SH      SOLE                                  6085.000
SLM Holding Corp.              COM              78442A109     6570 152795.000 SH      SOLE                12650.000       140145.000
Schlumberger Ltd.              COM              806857108     4608 73945.000  SH      SOLE                 5625.000        68320.000
Sensormatic Electronics        COM              817265101     8860 698305.000 SH      SOLE                45800.000       652505.000
Shaw Industries                COM              820286102     6293 396437.000 SH      SOLE                34200.000       362237.000
Snap-On-Tools                  COM              833034101      218 6700.000   SH      SOLE                                  6700.000
SpaceLabs Medical              COM              846247104     4579 302750.000 SH      SOLE                15150.000       287600.000
Sprint Corp. (Fon Group)       COM              852061100      232 4278.000   SH      SOLE                                  4278.000
St. Jude Medical Inc.          COM              790849103     8517 270390.000 SH      SOLE                24800.000       245590.000
Sterling Software              COM              859547101     5802 290100.000 SH      SOLE                29650.000       260450.000
Sun Microsystems Inc.          COM              866810104      386 4150.000   SH      SOLE                                  4150.000
Symantec Corp.                 COM              871503108      311 8650.000   SH      SOLE                 1000.000         7650.000
Tasty Baking Co.               COM              876553306      127 10935.000  SH      SOLE                                 10935.000
Teamstaff Inc.                 COM              87815u105       16 15000.000  SH      SOLE                                 15000.000
Teva Pharma Inds ADR           COM              881624209     2290 45525.000  SH      SOLE                 5950.000        39575.000
Toys "R" Us                    COM              892335100     3592 239455.000 SH      SOLE                30400.000       209055.000
Tupperware Corp.               COM              899896104     4057 200335.000 SH      SOLE                25250.000       175085.000
Tyco International LTD.        COM              902124106     1002 9700.000   SH      SOLE                                  9700.000
US Oncology Inc.               COM              90338w103       95 10500.000  SH      SOLE                                 10500.000
Unifi, Inc.                    COM              904677101     1418 128925.000 SH      SOLE                11700.000       117225.000
United Community Financial     COM              909839102      219 15887.000  SH      SOLE                                 15887.000
United Healthcare              COM              910581107      313 6425.000   SH      SOLE                                  6425.000
Vishay Intertechnology         COM              928298108     8466 356455.000 SH      SOLE                27650.000       328805.000
Vodafone Airtouch PLC ADR      COM              92857T107      248 1042.000   SH      SOLE                                  1042.000
Wachovia Corp.                 COM              929771103     1214 15435.000  SH      SOLE                                 15435.000
Wal-Mart Stores, Inc.          COM              931142103      413 8690.000   SH      SOLE                                  8690.000
Walt Disney Company            COM              254687106      227 8715.000   SH      SOLE                                  8715.000
Warner-Lambert Company         COM              934488107      318 4785.000   SH      SOLE                                  4785.000
Washington Gas Light           COM              938837101      312 11492.000  SH      SOLE                                 11492.000
Wilmington Trust               COM              971807102     2309 47550.000  SH      SOLE                 4150.000        43400.000
</TABLE>


<PAGE>


                                                     Matrix Asset Advisors, Inc.
                                                              FORM 13F
                                                         September 30, 1999


<TABLE>
<CAPTION>
                                                           VALUE   SHARES/   SH/ PUT/ INVSTMT    OTHER          VOTING AUTHORITY
        NAME OF ISSUER          TITLE OF CLASS    CUSIP   (x$1000) PRN AMT   PRN CALL DSCRETN   MANAGERS     SOLE    SHARED    NONE
- ------------------------------ ---------------- --------- -------- --------  --- ---- ------- ------------ -------- -------- -------
<S>                            <C>              <C>        <C>     <C>        <C> <C> <C>      <C>        <C>       <C>   <C>

REPORT SUMMARY                 119 DATA RECORDS            284832              0  OTHER MANAGERS ON WHOSE BEHALF REPORT IS FILED
</TABLE>

Do not save this screen as a text file.  This report  automatically  creates the
text file 13ftable.txt,  which meets all SEC filing requirements. For details on
the location of this text file, see your 705 Report documentation.




















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