MATRIX ASSET ADVISORS INC/NY
13F-HR, 2000-02-14
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 13F

       INFORMATION REQUIRED OF INSTITUTIONAL INVESTMENT MANAGERS PURSUANT
  TO SECTION 13(f) OF THE SECURITIES EXCHANGE ACT OF 1934 AND RULES THEREUNDER

          Report for the Calendar Year or Quarter Ended December 31, 1999

               (Please read instructions before preparing form.)

If amended report check here:      |_|

MATRIX ASSET ADVISORS
- --------------------------------------------------------------------------------
Name of Institutional Investment Manager

747 Third Avenue                         New York          NY           10017
- --------------------------------------------------------------------------------
Business Address         (Street)       (City)            (State)          (Zip)

CRAIG ALLEN SKOLNICK                   212-486-2008          VICE PRESIDENT
- --------------------------------------------------------------------------------
Name, Phone No., and Title of Person Duly Authorized to Submit this Report.


- -------------------------------ATTENTION----------------------------------------
           Intentional misstatements or omissions of facts constitute
                          Federal Criminal Violations.
                    See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
- --------------------------------------------------------------------------------

     The  institutional   investment   manager  submitting  this  Form  and  its
attachments  and the  person  by whom it is  signed  represent  hereby  that all
information  contained  herein is true,  correct and complete.  It is understood
that all required items, statements, and schedules are considered integral parts
of this  Form and that  the  submission  of any  amendment  represents  that all
unamended items,  statements and schedules remain true,  correct and complete as
previously submitted.

     Pursuant  to the  requirements  of  Securities  Exchange  Act of 1934,  the
undersigned  instutional  investment manager has caused this report to be signed
on its  behalf  in the City of NEW  YORK and the  State of NY on the 11th day of
NOVEMBER, 1999.

                                               MATRIX ASSET ADVISORS, INC.
                                     -------------------------------------------
                                      (Name of Institutional Investment Manager)

                                                 /s/ Craig A Skolnick
                                     -------------------------------------------
                                     (Manual Signature of Person Duly Authorized
                                                to Submit This Report)


Name and 13F file numbers of ALL Institutional  Investment Managers with respect
to which this schedule is filed (other than the one filing this  report):  (List
in alphabetical order).

13F File Numbers will be assigned to  Institutional  Investment  Managers  after
they file their first report.


   13F File No.: Name:                     13F File No.: Name:
   ------------- ---------------------     ------------- ---------------------
1.                                      6.
   ------------- ---------------------     ------------- ---------------------
2.                                      7.
   ------------- ---------------------     ------------- ---------------------
3.                                      8.
   ------------- ---------------------     ------------- ---------------------
4.                                      9.
   ------------- ---------------------     ------------- ---------------------
5.                                      10.
   ------------- ---------------------     ------------- ---------------------



<PAGE>


                          Matrix Asset Advisors, Inc.
                                    Form 13F
                               December 31, 1999


<TABLE>
                                                           VALUE   SHARES/  SH/ PUT/ INVSTMT    OTHER          VOTING AUTHORITY
        NAME OF ISSUER          TITLE OF CLASS    CUSIP   (x$1000) PRN AMT  PRN CALL DSCRETN   MANAGERS     SOLE    SHARED    NONE
- ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- --------
<S>                            <C>              <C>       <C>      <C>        <C> <C>  <C>     <C>          <C>      <C>      <C>
3 Com Corp.                    COM              885535104     6616 140775.000 SH     SOLE                13400.000        127375.000
AT&T                           COM              001957109      802  15776.000 SH     SOLE                  300.000         15476.000
Abbott Laboratories            COM              002824100     1341  36943.000 SH     SOLE                 6350.000         30593.000
Aetna Inc.                     COM              008117103     6492 116319.345 SH     SOLE                10600.000        105719.345
Albertson's, Inc.              COM              013104104     5928 183825.000 SH     SOLE                17500.000        166325.000
Alcatel SA                     COM              013904305     9373 208280.000 SH     SOLE                17400.000        190880.000
America Online                 COM              02364J104      671   8850.000 SH     SOLE                                   8850.000
American Express Co.           COM              025816109     8298  49910.000 SH     SOLE                 1025.000         48885.000
American Greetings - A         COM              026375105      443  18750.000 SH     SOLE                  300.000         18450.000
American Home Products, Inc.   COM              026609107     5684 144811.817 SH     SOLE                10700.000        134111.817
American International Group I COM              026874107      379   3503.000 SH     SOLE                                   3503.000
Ametek, Inc.                   COM              031100100      305  16000.000 SH     SOLE                                  16000.000
Amgen                          COM              031162100      420   7000.000 SH     SOLE                                   7000.000
Analog Devices                 COM              032654105      201   2166.000 SH     SOLE                                   2166.000
Arrow Electronics              COM              042735100     6077 239475.000 SH     SOLE                21200.000        218275.000
Associated Group - Class B     COM              045907102      828   9000.000 SH     SOLE                                   9000.000
Atlantic Richfield Co.         COM              048825103      481   5555.000 SH     SOLE                                   5555.000
Bank One Corporation           COM              06423a103     1644  51388.000 SH     SOLE                 7150.000         44238.000
Bank of America Corp.          COM              060505104     5646 112503.020 SH     SOLE                13300.000         99203.020
Bank of New York               COM              064057102      435  10870.000 SH     SOLE                                  10870.000
Bausch & Lomb                  COM              071707103    10265 149985.000 SH     SOLE                11850.000        138135.000
Baxter Int'l Inc.              COM              071813109      211   3360.000 SH     SOLE                  300.000          3060.000
Bear Stearns Companies         COM              073902108     1040  24325.600 SH     SOLE                 1260.000         23065.600
Beckman Coulter, Inc.          COM              075816108     1623  31909.000 SH     SOLE                 1550.000         30359.000
Becton, Dickinson & Co.        COM              075887109      361  13400.000 SH     SOLE                                  13400.000
Bell Atlantic Corp.            COM              077853109     3274  53186.000 SH     SOLE                                  53186.000
Bellsouth Corp.                COM              079860102      624  13327.000 SH     SOLE                                  13327.000
Belvedere Resources, Ltd.      COM              080903107        6  10000.000 SH     SOLE                                  10000.000
Bristol-Myers                  COM              110122108     7575 118006.000 SH     SOLE                 6200.000        111806.000
Carey International            COM              141750109      290  11900.000 SH     SOLE                                  11900.000
CenturyTel Inc.                COM              156686107      217   4575.000 SH     SOLE                                   4575.000
Chase Manahattan Corp.         COM              16161A108      240   3094.000 SH     SOLE                                   3094.000
Chubb Corp.                    COM              171232101      344   6114.000 SH     SOLE                                   6114.000
Cisco Systems Inc              COM              17275R102      852   7950.000 SH     SOLE                                   7950.000
Citigroup                      COM              172967101      729  13090.000 SH     SOLE                                  13090.000
Coca Cola                      COM              191216100     1567  26905.000 SH     SOLE                                  26905.000
Colgate Palmolive Co           COM              194162103      312   4800.000 SH     SOLE                                   4800.000
Comerica Bank                  COM              200340107     4155  89005.000 SH     SOLE                 6000.000         83005.000
Compaq Computer                COM              204493100     4958 183213.000 SH     SOLE                18500.000        164713.000
Computer Associates            COM              204912109     2977  42567.000 SH     SOLE                  925.000         41642.000
Corning Inc.                   COM              219350105      230   1780.000 SH     SOLE                                   1780.000
Dow Chemical                   COM              260543103      464   3476.000 SH     SOLE                                   3476.000
E.I. duPont de Nemours & Co.   COM              263534109      445   6749.000 SH     SOLE                                   6749.000
Eastman Kodak, Co.             COM              277461109     9139 137946.000 SH     SOLE                12100.000        125846.000
Electronic Data Systems        COM              285661104     9764 145866.000 SH     SOLE                15650.000        130216.000
Equifax Inc.                   COM              294429105     1866  79175.000 SH     SOLE                 8800.000         70375.000
Exxon Mobil Corporation        COM              30231g102     2815  34937.000 SH     SOLE                                  34937.000
Federal Natl. Mortgage Assn.   COM              313586109      924  14803.000 SH     SOLE                  800.000         14003.000
First Data Corp.               COM              319963104    11259 228310.000 SH     SOLE                22300.000        206010.000
Foundation Health Systems      COM              350404109      842  84712.000 SH     SOLE                 8200.000         76512.000
GPU Inc.                       COM              36225X100      229   7699.000 SH     SOLE                                   7699.000
GTE Corp.                      COM              362320103     1103  15632.000 SH     SOLE                                  15632.000
Gartner Group Inc. - B         COM              366651206     3139 236900.000 SH     SOLE                23150.000        213750.000
General Electric Co.           COM              369604103     6080  39292.000 SH     SOLE                                  39292.000
Global Crossing Ltd.           COM              G3921A100    10986 219725.000 SH     SOLE                18445.000        201280.000
Hewlett-Packard Inc.           COM              428236103      623   5475.000 SH     SOLE                  500.000          4975.000
Home Depot                     COM              437076102      171   2490.000 SH     SOLE                                   2490.000
Hon Industries                 COM              438092108     3100 141287.932 SH     SOLE                14700.000        126587.932
Hybridon Inc.                  COM              44860m801       44  43579.000 SH     SOLE                                  43579.000
Intel Corporation              COM              458140100      681   8278.000 SH     SOLE                                   8278.000
International Business Machine COM              459200101     1643  15232.000 SH     SOLE                                  15232.000
J P Morgan Co.                 COM              616880100     1006   7943.000 SH     SOLE                  550.000          7393.000
Johnson & Johnson              COM              478160104      758   8124.000 SH     SOLE                                   8124.000
Lone Star Steakhouse & Saloon  COM              542307103     1512 169475.000 SH     SOLE                12300.000        157175.000
Lucent Technologies            COM              549463107      632   8431.654 SH     SOLE                  256.000          8175.654
MBIA Inc.                      COM              55262C100      299   5660.000 SH     SOLE                                   5660.000
MCI WorldCom Inc.              COM              98155K102      238   4484.500 SH     SOLE                                   4484.500
Mandalay Resort Group          COM              562567107     2371 117825.000 SH     SOLE                10850.000        106975.000
Manpower Inc.                  COM              56418H100    10171 270328.016 SH     SOLE                25200.000        245128.016
Mark IV Industries Inc.        COM              570387100     5850 330763.000 SH     SOLE                24205.000        306558.000
Mattel Inc.                    COM              577081102     5438 414300.000 SH     SOLE                35650.000        378650.000
Maxcor Financial Group         COM              57772G100       54  20000.000 SH     SOLE                                  20000.000
McDonald's Corp.               COM              580135101      194   4800.000 SH     SOLE                                   4800.000
Merck & Co., Inc.              COM              589331107     3518  52368.000 SH     SOLE                                  52368.000
Merrill Lynch & Co.            COM              590188108      286   3430.000 SH     SOLE                  400.000          3030.000
Microsoft Corporation          COM              594918104     1216  10414.000 SH     SOLE                                  10414.000
Minnesota Mining and Manufactu COM              604059105      301   3078.007 SH     SOLE                                   3078.007
Motorola Inc                   COM              620076109    12689  86175.000 SH     SOLE                 6475.000         79700.000
Mylan Laboratories, Inc.       COM              628530107     8572 340325.000 SH     SOLE                31100.000        309225.000
Nexell Therapeutics Inc.       COM              65332h104       13  10200.000 SH     SOLE                                  10200.000
Novellus Systems               COM              670008101     7086  57830.000 SH     SOLE                 3950.000         53880.000
Office Depot Inc.              COM              676220106     6913 628450.000 SH     SOLE                54100.000        574350.000
Orthodontix Inc.               COM              68750q101       33  38000.000 SH     SOLE                                  38000.000
Outback Steakhouse             COM              689899102      453  17450.000 SH     SOLE                 1800.000         15650.000
PPG Industries, Inc.           COM              693506107      206   3300.000 SH     SOLE                                   3300.000
Pelican Financial Inc.         COM              705808103       56  15000.000 SH     SOLE                                  15000.000
Pepsico, Inc.                  COM              713448108      233   6621.000 SH     SOLE                                   6621.000
Pfizer, Inc.                   COM              717081103      232   7149.000 SH     SOLE                                   7149.000
Pharmacia/Upjohn               COM              716941109    6297  139942.000 SH     SOLE                13750.000        126192.000
Philip Morris Co., Inc.        COM              718154107     3427 148985.000 SH     SOLE                15150.000        133835.000
Polaroid Inc.                  COM              731095105     2637 140183.889 SH     SOLE                19300.000        120883.889
Pricesmart                     COM              741511109      315   8050.000 SH     SOLE                                   8050.000
Procter & Gamble Co            COM              742718109      566   5162.000 SH     SOLE                                   5162.000
Public Svc. Elec & Gas         COM              744573106      243   6984.000 SH     SOLE                                   6984.000
SBC Communications Corp.       COM              78387G103      488  10011.000 SH     SOLE                                  10011.000
SLM Holding Corp.              COM              78442A109      751  17775.000 SH     SOLE                  800.000         16975.000
Schlumberger Ltd.              COM              806857108     4119  73395.000 SH     SOLE                 5625.000         67770.000
Sensormatic Electronics        COM              817265101    12007 688580.000 SH     SOLE                45800.000        642780.000
Shaw Industries                COM              820286102     6194 399620.569 SH     SOLE                36700.000        362920.569
Sky Financial Group Inc.       COM              83080p103      334  16615.000 SH     SOLE                                  16615.000
Sprint Corp. (Fon Group)       COM              852061100      288   4278.000 SH     SOLE                                   4278.000
St. Jude Medical Inc.          COM              790849103     9622 313540.000 SH     SOLE                29200.000        284340.000
Sterling Software              COM              859547101     9403 298500.000 SH     SOLE                30650.000        267850.000
Sun Microsystems Inc.          COM              866810104      663   8560.000 SH     SOLE                                   8560.000
Symantec Corp.                 COM              871503108      322   5500.000 SH     SOLE                  400.000          5100.000
Tasty Baking Co.               COM              876553306       92  10935.000 SH     SOLE                                  10935.000
Teamstaff Inc.                 COM              87815u105       22  15000.000 SH     SOLE                                  15000.000
Teva Pharma Inds ADR           COM              881624209     3246  45275.000 SH     SOLE                 5950.000         39325.000
Time Warner                    COM              887315109      221   3050.000 SH     SOLE                                   3050.000
Toys "R" Us                    COM              892335100     3215 224605.000 SH     SOLE                23400.000        201205.000
Transocean Sedco Forex Inc.    COM              g90078109      481  14284.000 SH     SOLE                 1085.000         13199.000
Tupperware Corp.               COM              899896104     3811 225010.000 SH     SOLE                28500.000        196510.000
Tyco International LTD.        COM              902124106      798  20470.000 SH     SOLE                                  20470.000
US Oncology Inc.               COM              90338w103       52  10500.000 SH     SOLE                                  10500.000
Unifi, Inc.                    COM              904677101      952  77300.000 SH     SOLE                 7600.000         69700.000
United Community Financial     COM              909839102      158  15887.000 SH     SOLE                                  15887.000
United Healthcare              COM              910581107      349   6575.000 SH     SOLE                                   6575.000
Vishay Intertechnology         COM              928298108    10914 345115.000 SH     SOLE                27650.000        317465.000
Vodafone Airtouch PLC ADR      COM              92857T107      262   5300.000 SH     SOLE                                   5300.000
Wachovia Corp.                 COM              929771103     1050  15435.000 SH     SOLE                                  15435.000
Wal-Mart Stores, Inc.          COM              931142103      580   8390.000 SH     SOLE                                   8390.000
Walt Disney Company            COM              254687106      296  10117.000 SH     SOLE                                  10117.000
Warner-Lambert Company         COM              934488107      416   5081.000 SH     SOLE                                   5081.000
Washington Gas Light           COM              938837101      316  11492.000 SH     SOLE                                  11492.000
Wilmington Trust               COM              971807102     2273  47100.00  SH     SOLE                 4150.000         42950.000
REPORT SUMMARY                 125 DATA RECORDS             326742           0 OTHER MANAGERS ON WHOSE BEHALF REPORT IS FILED
</TABLE>



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