RENTAL SERVICE CORP
DFAN14A, 1999-05-18
EQUIPMENT RENTAL & LEASING, NEC
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                     SECURITIES AND EXCHANGE COMMISSION
                           WASHINGTON, D.C. 20549

                          SCHEDULE 14A INFORMATION
  CONSENT STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES EXCHANGE
                                ACT OF 1934

Filed by the Registrant  [ ]
Filed by a Party other than the Registrant  [X]

Check the appropriate box:
[ ] Preliminary Consent Statement
[ ] Confidential, for Use of the Commission Only (as permitted by Rule
    14a-6(e)(2))
[ ] Definitive Consent Statement
[X] Definitive Additional Materials
[X] Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                         RENTAL SERVICE CORPORATION
              (Name of Registrant as Specified in Its Charter)

                            UNITED RENTALS, INC.
  (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):
[X]   No fee required.
[ ]   Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
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      (2)    Aggregate number of securities to which transaction applies:
      (3)    Per unit price or other underlying value of transaction computed
             pursuant to Exchange Act Rule 0-11 (set forth the amount on
             which the filing fee is calculated and state how it was
             determined):
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      (5)    Total fee paid:
 [ ]  Fee paid previously with preliminary materials.
 [ ]  Check box if any part of the fee is offset as provided by
      Exchange Act Rule 0-11(a)(2) and identify the filing for which the
      offsetting fee was paid previously. Identify the previous filing by
      registration statement number, or the Form or Schedule and the date 
      of its filing.
      (1) Amount Previously Paid:
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                           Presentation  

                                to  

              Rental Service Corporation Stockholders 

                            May 1999 
  


 Forward-Looking Statements 
  
 Certain statements contained in this presentation are forward-looking in
 nature.  These statements can be identified by the use of forward-looking
 terminology such as "believes," "expects," "may," "will," "should," or
 "anticipates" or the negative thereof or comparable terminology, or by
 discussions of strategy.  You are cautioned that our business and
 operations are subject to a variety of risks and uncertainties and,
 consequently, our actual results may materially differ from those projected
 by any forward-looking statements.  Factors that could cause our actual
 results to differ from those projected include, but are not limited to, the
 following: (1) a downturn in construction and industrial activity could
 lead to a decrease in demand for our equipment, (2) the prices we are
 required to pay for acquisitions could increase, (3) the cost or difficulty
 of integrating the businesses that we acquire may be greater than expected,
 (4) we may not realize expected cost savings, synergies, revenues and
 earnings from our acquisitions, including our proposed transaction with
 Rental Service Corporation, (5) we cannot be certain that we will always
 have access to the additional capital that we may require for our growth
 strategy or that our cost of capital will not increase, (6) companies that
 we acquire could have undiscovered liabilities and (7) we are highly
 dependent on the services of our senior management.  These risks and
 uncertainties, as well as others, are discussed in greater detail in our
 SEC filings, including our most recent Report on Form 10-K . We make no
 commitment to revise or update any forward-looking statements in order to
 reflect events or circumstances after the date any such statement is made. 


                                 Background 
  
 12/98     United Rentals approached Rental Service to discuss a potential
           business combination. 
  
 1/15/99   Rental Service management told United Rentals that Rental Service
           is not for sale.  
  
 1/21/99   Six days later, Rental Service announced a no premium so-called
           merger of equals with NationsRent.  Rental Service erected
           significant barriers around its transaction with NationsRent by
           agreeing to an exorbitant $40 million break-up fee, an unusual
           cross-option arrangement, and other entrenchment mechanisms. 
  
 3/99      Rental Service contemplated terminating the NationsRent merger
           agreement by seeking a declaratory judgment that the merger
           agreement had been materially breached by NationsRent. 
  

                                  Background

 4/1/99    Rental Service stock declined by 26% per share since the
           NationsRent agreement was announced on January 21, to $17.25 per
           share on the last trading day prior to the  announcement of the
           United Rentals tender offer. 
  
 4/5/99    United Rentals offered Rental Service stockholders $22.75 per
           share in cash - a 32% premium over the last closing price.  
  
 4/5/99    United Rentals filed suit to invalidate certain restrictive
           aspects of the proposed NationsRent/Rental Service transaction,
           as well as the merger agreement itself. 
  
 4/8/99    Ten weeks after signing the merger agreement, and only after
           United Rentals filed its lawsuit, Rental Service publicly filed
           the NationsRent merger agreement. 
  
 4/16/99   Rental Service's Board rejected United Rentals' premium cash
           offer and adopted a poison pill in a further effort to prevent
           United Rentals from successfully completing its tender offer.


                                  Background

 4/16/99   Rental Service announced Q1 earnings that included unusually high
           used equipment sales.  

 4/16/99   Rental Service announced that its Chairman and CEO has taken a
           leave of absence. 
  
 5/7/99    NationsRent announced Q1 earnings that were lower than consensus
           estimates. 
  
 5/7/99    Rental Service announced it is renegotiating its deal with
           NationsRent, while still refusing to talk with United Rentals. 
  
 5/13/99   United Rentals began to solicit written consents to remove the
           Rental Service Board. 
  
 Today     Rental Service continues to refuse to talk with United Rentals.


                   The United Rentals Offer is Superior  
                  to the Proposed NationsRent Transaction 
  
 Our $22.75 offer provides: 
  
 -    A 45% premium to Rental Service's closing price of $15.69 on December
      31, 1998. 
  
 -    A 32% premium to Rental Service's closing price of $17.25 on the last
      trading day prior to our tender offer. 
  
 -    A 28% premium to the 30-day average closing price of $17.78 prior to
      the announcement of our offer. 
  
 -    The certainty of cash compared to the uncertain future of a combined
      company controlled by NationsRent's board and management. 
  

                 Rental Service's Flawed Financial Analysis 
  
 We believe: 
  
 -    Rental Service's financial projections are inflated. 
  
      -    The projections unrealistically assume an EBITDA margin of 38.8%
           in 1999 and 38.9% in 2000 versus the actual reported margin of
           36.2% in 1998, adding approximately $20 million of EBITDA in 1999
           and approximately $26 million of EBITDA in 2000. 
  
      -    The projections assume 30 cold starts per year, although only
           four were completed so far this year.  
  
      -    The Rental Service projections for 1999-2003 result in a cash
           flow deficit of approximately $750 million. 
  
 -  Rental Service's multiple and premium analysis mischaracterizes the
    United Rentals offer. 
  
    -    Public market trading multiples are now less than half of what
         they were at the time of the United Rentals/U.S. Rentals and Atlas
         Copco/Prime transactions. 
  
    -    United Rentals' offer to Rental Service stockholders is at a 32%
         market premium -- the U.S. Rentals market premium was only 6% and
         the Prime market premium was 29%. 


                  Rental Service's Flawed Financial Analysis 
  
 -  Rental Service greatly exaggerated the potential accretion to United
    Rentals. 
  
    -    Rosy earnings projections that are much higher than Street
         estimates account for the majority of the $0.20 per share
         discrepancy between the United Rentals and Rental Service
         accretion estimates. 
  
    -    Rental Service also ignored the impact of the necessary future
         issuance of equity to maintain our targeted debt-to-capitalization
         ratio. 


                              Accretion Analysis 
  
           At $22.75 per share we expect $0.10 of EPS accretion,   
             not the $0.30 per share claimed by Rental Service. 
  
                                                   (in millions)
                                              except per share data

 RSV 1999E Pre-tax Income (a)                          68.0 
 Less: Transaction Goodwill Amortization               (5.4) 
 Less: Incremental Interest Expenses and  
       Financing Fee Amortization                      (59.4) 
 Add: Synergies                                        20.0 
 Incremental Pre-tax Income                            23.2 
 Less: Taxes                                           (13.1) 
 Incremental Net Income                                $10.1 
 Per Share Impact                                      $0.10 

 __________ 
 (a) Based on consensus Street estimates. 
 Note:  Calculation is pro forma for full year 1999.



                     The NationsRent/Rental Service Proposal  
                          is NOT a "Merger of Equals" 
  
              Rental Service stockholders would receive no premium 
  
        NationsRent stockholders would receive a 26% premium AND control 
  

 o  The proposed exchange ratio of 0.355 Rental Service shares for each
    NationsRent share represented a 26% premium to NationsRent's share price
    of $6.56 on the day prior to the deal announcement. 
  
 o  NationsRent would name five of the nine directors on the combined board. 
  
 o  NationsRent insiders and affiliates of H. Wayne Huizenga would control
    about 25% of the combined company's stock; Rental Service executive
    officers and directors would own approximately 3%.  
  
 o  NationsRent's CEO is slated to become the CEO of the new company.  
  
 o  The combined company would be called "RSC NationsRent," and its name
    would be changed to "NationsRent" within 12 months. 



                Why You Should Remove the Rental Service Board 
  
 o  The Board agreed to an unusually high $40 million "break up" payment if
    the NationsRent merger is not completed   more than twice the average
    percentage.  The fee gets paid even if Rental Service stockholders vote
    the deal down.  
  
 o  The Rental Service Board approved an unusual option agreement that could
    make pooling-of-interests accounting impossible for any alternative
    deal. 
  
 o  Rather than entering into discussions with United Rentals, the Rental
    Service Board adopted a poison pill to block our tender offer.  
  
 o  The Rental Service Board tailored the NationsRent merger agreement to
    ensure that management would receive excessive "change of control"
    compensation. 
  
 o  The Rental Service Board has to this day failed to disclose to its
    stockholders that in March 1999 it contemplated terminating the
    NationsRent merger agreement by seeking a declaratory judgment that the
    merger agreement had been materially breached by NationsRent. 
  
 o  A majority of the Rental Service Board are not independent. 



                               Action Points 
  
 Tender Offer 
  
 o  Send a strong message to the Rental Service Board to maximize
    stockholder value: tender your shares into our $22.75 premium cash offer
    by May 27, 1999. 
  
 Consent Solicitation (Blue Card)  
  
 o  Remove the Rental Service Board. 
  
 o     Elect truly independent nominees who will diligently exercise their
       fiduciary duty to maximize stockholder value and who will seriously
       consider our $22.75 cash offer or any superior offer.



                                  Summary 
  
 o  United Rentals has offered $22.75 per share in cash -- a 32% premium. 
  
 o  The Rental Service Board has not fulfilled its fiduciary duties: 
  
    -    It recommended paying a premium to NationsRent, yet giving up control.
  
    -    It has failed to disclose material information to stockholders. 
  
    -    It "plays favorites" with NationsRent by refusing to enter into
         discussions with United Rentals and erecting barriers against our
         offer. 
  
 o  Rental Service stockholders should: 
  
    -    Tender their shares to United Rentals. 
  
    -    Replace the Rental Service Board with a slate of truly
         independent nominees. 



                Certain Information Concerning Participants 
  
      United Rentals, Inc. ("United Rentals"), UR Acquisition Corporation
 ("UR Acquisition") and the following persons named below may be deemed to
 be "participants" in the solicitation of proxies from stockholders of
 Rental Service Corporation ("Rental Service") in opposition to the proposed
 merger with NationsRent: the directors of United Rentals (Bradley Jacobs
 (Chairman of the Board and Chief Executive Officer), Wayland Hicks (Vice
 Chairman and Chief Operating Officer), John Milne (Vice Chairman, Chief
 Acquisition Officer and Secretary), William Berry (President), John
 McKinney (Vice President, Finance), Leon Black, Richard Colburn, Ronald
 DeFeo, Michael Gross, Richard Heckmann, Gerald Tsai, Jr. and Christian
 Weyer); the following executive officers and employees of United Rentals:
 Michael Nolan (Chief Financial Officer) and Robert Miner (Vice President,
 Strategic Planning); and the nominees of United Rentals (the "Nominees") to
 stand for election to the Board of Directors of Rental Service (Messrs.
 Richard Daniel, Raymond Troubh, William Aaron, David Bronner, Peter Gold,
 David Katz, Elliot Levine and Jeffrey Parker and Ms. Stephanie Joseph). 
  
      As of the date hereof, United Rentals is the beneficial owner of 100
 shares of common stock, par value $0.01 per share (the "Common Stock"), of
 Rental Service.  Other than set forth herein, as of the date hereof,
 neither United Rentals, UR Acquisition nor any of the persons listed above,
 has any interest, direct or indirect, by security holding or otherwise, in
 Rental Service.  
  
      United Rentals has retained Goldman, Sachs & Co. ("Goldman Sachs") to
 act as its financial advisor and the Dealer Managers in connection with the
 tender offer (the "Offer") by United Rentals and UR Acquisition to purchase
 the shares of Common Stock of Rental Service for $22.75 per share in cash,
 for which Goldman Sachs may receive substantial fees, as well as
 reimbursement of reasonable out-of-pocket expenses.  In addition, United
 Rentals has agreed to indemnify Goldman Sachs and certain related persons
 against certain liabilities, including certain liabilities under the
 federal securities laws, arising out of its engagement.  United Rentals has
 also entered into a commitment letter with Goldman Sachs Credit Partners
 L.P. ("GSCP") relating to the financing of the Offer pursuant to which GSCP
 may receive substantial fees, as well as reimbursement of reasonable out-
 of-pocket expenses.  Goldman Sachs does not admit that it or any of its
 partners, directors, officers, employees, affiliates or controlling
 persons, if any, is a "participant" as defined in Schedule 14A promulgated
 under the Securities Exchange Act of 1934, as amended, in the solicitation
 of proxies and/or consents, or that Schedule 14A requires the disclosure of
 certain information concerning Goldman Sachs.  In connection with Goldman
 Sachs' role as financial advisor to United Rentals, the following
 investment banking employees of Goldman Sachs may communicate in person, by
 telephone or otherwise with a limited number of institutions, brokers or
 other persons who are stockholders of Rental Service and may solicit
 proxies from these institutions, brokers or other persons: Naeemah Clark,
 Bruce Evans, Lucien Farrell, David Herman, Robert Lipman, Jeffrey Moslow,
 Cody Smith and Lawrence Steyn.  Goldman Sachs engages in a full range of
 investment banking, securities trading, market-making and brokerage
 services for institutional and individual clients. In the normal course of
 its business Goldman Sachs may trade securities of Rental Service for its
 own account and the accounts of its customers, and accordingly, may at any
 time hold a long or short position in such securities.  Goldman Sachs has
 informed United Rentals that, as of the date hereof, Goldman Sachs holds no
 shares of the Common Stock of Rental Service for its own account.  Goldman
 Sachs and certain of its affiliates may have voting and dispositive power
 with respect to certain shares of Rental Service Common Stock held in asset
 management, brokerage and other accounts.  Goldman Sachs and such
 affiliates disclaim beneficial ownership of such shares of Rental Service
 Common Stock.
  




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