RENTAL SERVICE CORP
DFAN14A, 1999-04-14
EQUIPMENT RENTAL & LEASING, NEC
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
  
                            SCHEDULE 14A INFORMATION
               CONSENT STATEMENT PURSUANT TO SECTION 14(A) OF THE
                        SECURITIES EXCHANGE ACT OF 1934
  
 Filed by the Registrant  [ ]  
 Filed by a Party other than the Registrant  [X]  
  
 Check the appropriate box:  
 [ ] Preliminary Consent Statement  
 [ ] Confidential, for Use of the Commission Only (as permitted by Rule
     14a-6(e)(2)) 
 [ ] Definitive Consent Statement  
 [X] Definitive Additional Materials 
 [X] Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12 
  
                         RENTAL SERVICE CORPORATION 
             (Name of Registrant as Specified in Its Charter)  
  
                            UNITED RENTALS, INC. 
 (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)  
  
 Payment of Filing Fee (Check the appropriate box):  
 [X]   No fee required.  
 [ ]   Fee computed on table below per Exchange Act Rules 14a-6(i)(1) 
       and 0-11.  
      (1)  Title of each class of securities to which transaction applies: 
      (2)  Aggregate number of securities to which transaction applies:   
      (3)  Per unit price or other underlying value of transaction computed
           pursuant to Exchange Act Rule 0-11 (set forth the amount on which 
           the filing fee is calculated and state how it was determined):  
      (4)  Proposed maximum aggregate value of transactions:   
      (5)  Total fee paid:  
 [ ]  Fee paid previously with preliminary materials.   
 [ ]  Check box if any part of the fee is offset as provided by
      Exchange Act Rule 0-11(a)(2) and identify the filing for which
      the offsetting fee was paid previously. Identify the previous
      filing by registration statement number, or the Form or Schedule
      and the date of its filing.   
      (1) Amount Previously Paid:   
      (2) Form, Schedule or Registration Statement No.:   
      (3) Filing Party:   
      (4) Date Filed:  






 Portion of a script for a presentation made by John N. Milne, Vice 
 Chairman and Chief Acquisition Officer of United Rentals, Inc. and 
 President of UR Acquisition Corporation, at a Donaldson, Lufkin and 
 Jenrette Securities Corporation investor conference held in New York 
 City on April 14, 1999. 
  
  
 1.   As you are probably aware [As Mark indicated in his introduction],
      last week we initiated a cash tender offer to acquire Rental Service
      Corporation, the third largest equipment company after us and Hertz.
  
 2.   We believe, Rental Service would be an excellent strategic and
      geographic fit with United Rentals.
  
 3.   Rental Service has estimated revenues this year of about $785 million
      and 245 branches in 27 states.
  
 4.   RSC's focus has primarily been on secondary markets, which fits well
      with our strong position in many metropolitan areas with little
      overlap.
  
 5.   Our preliminary look at the company leads us to believe that 25
      locations could be consolidated, plus we could consolidate many of the
      corporate functions.
  
 6.   We think that we could achieve $20 million in annual cost savings,
      about half from the field and half from the corporate area.
  
 7.   The combined company would have 1999 revenues approaching $3 billion,
      giving us a roughly 10% share of the market.
  
 8.   More importantly, combining our company with Rental Service is 100% in
      line with our philosophy from day one - which is bigger is better in
      this industry because you have greater purchasing power, greater
      economies of scale, and greater operating efficiencies that lead to
      more equipment, broader geographical availability and improved service
      to our customers.
  
 9.   We are confident that we can efficiently integrate the two companies. 
      At United Rentals, we have a strong operating infrastructure already
      in place to support further expansion, URI and RSC share a common
      decentralized operating approach, and Rental Service is already using
      the same MIS systems as we are.
  
 10.  It is also an attractive transaction for our shareholders, not only
      for its strategic fit but also the fact that it would be accretive by
      about $0.10 to our earnings next year.
  
 11.  We think our offer of $22.75 per share, which is a approximately 32%
      premium to the RSC share price prior to our offer, represents an
      attractive offer to RSC shareholders both in terms of the premium paid
      and the certainty of getting cash.
  
 12.  I'd now like to turn this over to Wayland . . .
  
                   CERTAIN INFORMATION CONCERNING PARTICIPANTS
  
      United Rentals, Inc.  ("United Rentals"), UR Acquisition Corporation
 ("UR Acquisition") and the following persons named below may be deemed to
 be "participants" in the solicitation of consents and/or proxies from
 stockholders of Rental Service Corporation ("Rental Service"): the
 directors of United Rentals (Bradley S. Jacobs (Chairman of the Board and
 Chief Executive Officer), Wayland R. Hicks (Vice Chairman and Chief
 Operating Officer), John N. Milne (Vice Chairman, Chief Acquisition Officer
 and Secretary), William F. Berry (President), John S. McKinney (Vice
 President, Finance), Leon D. Black, Richard D. Colburn, Ronald M. DeFeo,
 Michael S. Gross, Richard J. Heckmann, Gerald Tsai, Jr. and Christian M.
 Weyer); the following executive officers and employees of United Rentals:
 Michael J. Nolan (Chief Financial Officer) and Robert P. Miner (Vice
 President, Strategic Planning); and the nominees of United Rentals (the
 "Nominees") to stand for election to the Board of Directors of Rental
 Service (Messrs. Jacobs,  Richard N. Daniel, Heckmann, Hicks, Milne, Nolan,
 Raymond S. Troubh and Tsai, and Ms. Stephanie R. Joseph). 
  
      As of April 14, 1999, United Rentals is the beneficial owner of 100
 shares of common stock, par value $0.01 per share (the "Common Stock"), of
 Rental Service.  Other than set forth herein, as of such date, neither
 United Rentals, UR Acquisition nor any of the persons listed above, has any
 interest, direct or indirect, by security holding or otherwise, in Rental
 Service.  
  
      United Rentals has retained Goldman, Sachs & Co. ("Goldman Sachs") to
 act as its financial advisor and the Dealer Managers in connection with the
 tender offer (the "Offer") by United Rentals and UR Acquisition to purchase
 the shares of Common Stock of Rental Service for $22.75 per share in cash,
 for which Goldman Sachs may receive substantial fees, as well as
 reimbursement of reasonable out-of-pocket expenses.  In addition, United
 Rentals has agreed to indemnify Goldman Sachs and certain related persons
 against certain liabilities, including certain liabilities under the
 federal securities laws, arising out of its engagement.  United Rentals has
 also entered into a commitment letter with Goldman Sachs Credit Partners
 L.P. ("GSCP") relating to the financing of the Offer pursuant to which GSCP
 may receive substantial fees, as well as reimbursement of reasonable out-
 of-pocket expenses.  Goldman Sachs does not admit that it or any of its
 partners, directors, officers, employees, affiliates or controlling
 persons, if any, is a "participant" as defined in Schedule 14A promulgated
 under the Securities Exchange Act of 1934, as amended, in the solicitation
 of consents and/or proxies, or that Schedule 14A requires the disclosure of
 certain information concerning Goldman Sachs.  In connection with Goldman
 Sachs' role as financial advisor to United Rentals, the following
 investment banking employees of Goldman Sachs may communicate in person, by
 telephone or otherwise with a limited number of institutions, brokers or
 other persons who are stockholders of Rental Service and may solicit
 consents and/or proxies there from: Bruce J. Evans, Robert D. Lipman,
 Jeffrey M. Moslow and Cody J. Smith.  Goldman Sachs engages in a full range
 of investment banking, securities trading, market-making and brokerage
 services for institutional and individual clients. In the normal course of
 its business Goldman Sachs may trade securities of Rental Service for its
 own account and the accounts of its customers, and accordingly, may at any
 time hold a long or short position in such securities.  Goldman Sachs has
 informed United Rentals that, as of the close of business on April 14,
 1999, Goldman Sachs held no shares of the Common Stock of Rental Service
 for its own account.  Goldman Sachs and certain of its affiliates may have
 voting and dispositive power with respect to certain shares of Rental
 Service Common Stock held in asset management, brokerage and other
 accounts.  Goldman Sachs and such affiliates disclaim beneficial ownership
 of such shares of Rental Service Common Stock. 





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