RENTAL SERVICE CORP
SC 14D1/A, 1999-05-17
EQUIPMENT RENTAL & LEASING, NEC
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                     SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C. 20549

                               SCHEDULE 14D-1
                              Amendment No. 14
                           Tender Offer Statement
    Pursuant to Section 14(d)(1) of the Securities Exchange Act of 1934

                         Rental Service Corporation
                         (Name of Subject Company)

                         UR Acquisition Corporation
                            United Rentals, Inc.
                                 (Bidders)

                   Common Stock, par value $.01 per share
                       (Title of Class of Securities)

                                76009V 10 2
                   (CUSIP Number of Class of Securities)

                            United Rentals, Inc.
                         Four Greenwich Office Park
                            Greenwich, CT 06830
                          Attn.: Bradley S. Jacobs
                         Chairman of the Board and
                          Chief Executive Officer
                          Telephone:(203) 622-3131
                          Facsimile:(203) 622-6080
        (Name, Address and Telephone Number of Person authorized to
          Receive Notices and Communications on Behalf of Bidders)

                                  Copy to:

                           Milton G. Strom, Esq.
                  Skadden, Arps, Slate, Meagher & Flom LLP
                              919 Third Avenue
                          New York, New York 10022
                         Telephone: (212) 735-3000
                         Facsimile: (212) 735-2000




      UR Acquisition Corporation, a Delaware corporation (the "Purchaser")
and a wholly owned subsidiary of United Rentals, Inc., a Delaware
corporation ("Parent"), and Parent hereby amend and supplement their Tender
Offer Statement on Schedule 14D-1 (as amended from time to time, the
"Schedule 14D-1"), filed with the Securities and Exchange Commission (the
"Commission") on April 5, 1999, with respect to the Purchaser's offer to
purchase all of the shares of common stock, par value $0.01 per share
(collectively with the associated preferred stock purchase rights (the
"Rights") issued pursuant to the Rights Agreement, dated as of April 16,
1999 (the "Rights Agreement"), between Rental Service Corporation and
ChaseMellon Shareholder Services, L.L.C., the "Shares"), of Rental Service
Corporation, a Delaware corporation (the "Company"), at a price of $22.75
per Share, net to the seller in cash (such price, or such higher price per
Share as may be paid in the Offer, the "Offer Price"), upon the terms and
subject to the conditions set forth in the Offer to Purchase and in the
related Letter of Transmittal (which, as amended from time to time,
together constitute the "Offer"). Unless otherwise indicated herein, each
capitalized term used but not defined herein shall have the meaning
ascribed to such term in the Schedule 14D-1 or in the Offer to Purchase
referred to therein.

Item 10.  Additional Information.

      The information set forth in Item 10(f) of the Schedule 14D-1 is
hereby amended and supplemented by incorporating by reference a
presentation made by certain officers of Parent to Company stockholders, a
copy of which presentation is filed as Exhibit (a)(21) hereto. 

Item 11.  Materials to be Filed as Exhibits.

      (a)(21)     Presentation to Company stockholders.


                                 SIGNATURE

      After due inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete
and correct.

                                      UR ACQUISITION CORPORATION

                                      By:  /S/ JOHN N. MILNE 
                                          ----------------------------
                                           Name:  John N. Milne
                                           Title: President


                                      UNITED RENTALS, INC.


                                      By:  /S/ BRADLEY S. JACOBS
                                           ---------------------------
                                           Name:  Bradley S. Jacobs
                                           Title: Chairman and Chief Executive
                                                  Officer


Date: May 17, 1999




                             INDEX TO EXHIBITS

Exhibit
Number                             Exhibit
- --------                           -------

(a)(21)           Presentation to Company stockholders.






                                Presentation
                                     to
                  Rental Service Corporation Stockholders
                                  May 1999




Forward-Looking Statements

        Certain statements contained in this presentation are
forward-looking in nature. These statements can be identified by the use of
forward-looking terminology such as "believes," "expects," "may," "will,"
"should," or "anticipates" or the negative thereof or comparable
terminology, or by discussions of strategy. You are cautioned that our
business and operations are subject to a variety of risks and uncertainties
and, consequently, our actual results may materially differ from those
projected by any forward-looking statements. Factors that could cause our
actual results to differ from those projected include, but are not limited
to, the following: (1) a downturn in construction and industrial activity
could lead to a decrease in demand for our equipment, (2) the prices we are
required to pay for acquisitions could increase, (3) the cost or difficulty
of integrating the businesses that we acquire may be greater than expected,
(4) we may not realize expected cost savings, synergies, revenues and
earnings from our acquisitions, including our proposed transaction with
Rental Service Corporation, (5) we cannot be certain that we will always
have access to the additional capital that we may require for our growth
strategy or that our cost of capital will not increase, (6) companies that
we acquire could have undiscovered liabilities and (7) we are highly
dependent on the services of our senior management. These risks and
uncertainties, as well as others, are discussed in greater detail in our
SEC filings, including our most recent Report on Form 10-K . We make no
commitment to revise or update any forward-looking statements in order to
reflect events or circumstances after the date any such statement is made.



                                 Background

12/98      United Rentals approached Rental Service to discuss a potential
           business combination.

1/15/99    Rental Service management told United Rentals that Rental
           Service is not for sale.

1/21/99    Six days later, Rental Service announced a no premium so-called
           merger of equals with NationsRent. Rental Service erected
           significant barriers around its transaction with NationsRent by
           agreeing to an exorbitant $40 million break-up fee, an unusual
           cross-option arrangement, and other entrenchment mechanisms.

3/99       Rental Service contemplated terminating the NationsRent merger
           agreement by seeking a declaratory judgment that the merger
           agreement had been materially breached by NationsRent.

                                Background

4/1/99     Rental Service stock declined by 26% from $22 per share when the
           NationsRent agreement was announced on January 21, to $17.25 per
           share on the last trading day prior to the announcement of the
           United Rentals tender offer.

4/5/99     United Rentals offered Rental Service stockholders $22.75 per
           share in cash - a 32% premium over the last closing price.

4/5/99     United Rentals filed suit to invalidate certain restrictive
           aspects of the proposed NationsRent/Rental Service transaction,
           as well as the merger
           agreement itself.

4/8/99     Ten weeks after signing the merger agreement, and only after
           United Rentals filed its lawsuit, Rental Service publicly filed
           the NationsRent merger agreement.

4/16/99    Rental Service's Board rejected United Rentals' premium cash
           offer and adopted a poison pill in a further effort to prevent
           United Rentals from successfully completing its tender offer.

                                Background

4/16/99    Rental Service announced Q1 earnings that included unusually
           high used equipment sales.

4/16/99    Rental Service announced that its Chairman and CEO has taken a
           leave of absence.

5/7/99     NationsRent announced Q1 earnings that were lower than consensus
           estimates.

5/7/99     Rental Service announced it is renegotiating its deal with
           NationsRent, while still refusing to talk with United Rentals.

5/13/99    United Rentals began to solicit written consents to remove the
           Rental Service Board.

Today      Rental Service continues to refuse to talk with United Rentals.



                    The United Rentals Offer is Superior
                  to the Proposed NationsRent Transaction

 Our $22.75 offer provides:

        o      A 45% premium to Rental Service's closing price of $15.69 on
               December 31, 1998.

        o      A 32% premium to Rental Service's closing price of $17.25 
               on the last trading day prior to our tender offer.

        o      A 28% premium to the 30-day average closing price of $17.78
               prior to the announcement of our offer.

        o      The certainty of cash compared to the uncertain future of 
               a combined company controlled by NationsRent's board and 
               management.




                 Rental Service's Flawed Financial Analysis

We believe:

        o      Rental Service's financial projections are inflated.

               -      The projections unrealistically assume an EBITDA
                      margin of 38.9% in 1999 and 2000 versus the actual
                      reported margin of 36.2% in 1998, adding approximately
                      $21 million of EBITDA in 1999 and approximately $26 
                      million of EBITDA in 2000.

               -      The projections assume 30 cold starts per year,
                      although only three were completed so far this year
                      -- and they ignore the initially dilutive impact of
                      cold starts.

               -      The Rental Service projections for 1999-2003 result
                      in a cash flow deficit of approximately $750 million.

        o      Rental Service's multiple and premium analysis mischaracterizes
               the United Rentals offer.

               -      Public market trading multiples are now less than
                      half of what they were at the time of the United
                      Rentals/U.S. Rentals and Atlas Copco/Prime
                      transactions.

               -      United Rentals' offer to Rental Service stockholders
                      is at a 32% market premium -- the U.S. Rentals market
                      premium was only 6% and the Prime market premium was
                      29%.

                      Rental Service's Flawed Financial Analysis

        o       Rental Service greatly exaggerated the potential accretion
                to United Rentals.

               -      Rosy earnings projections that are much higher than
                      Street estimates account for the majority of the
                      $0.20 per share discrepancy between the United
                      Rentals and Rental Service accretion estimates.

               -      Rental Service also ignored the impact of the
                      necessary future issuance of equity to maintain our
                      targeted debt-to-capitalization ratio.




                             Accretion Analysis

         At $22.75 per share we expect $0.10 of EPS accretion, not
               the $0.30 per share claimed by Rental Service.

                                            (In millions)
                                             except per 
                                             share data

RSV 1999E Pre-tax Income (a)                     68.0

Less:Transaction Goodwill Amortization           (5.4)

Less: Incremental Interest Expenses and
      Financing Fee Amortization                (59.4)

Add: Synergies                                   20.0

Incremental Pre-tax  Income                      23.2

Less: Taxes                                     (13.1)

Incremental Net Income                          $10.1

Per Share Impact                                $0.10



- -----------------

(a) Based on consensus Street estimates.

Note:  Calculation is pro forma for full year 1999.




                  The NationsRent/Rental Service Proposal
                        is NOT a "Merger of Equals"

            Rental Service stockholders would receive no premium
      NationsRent stockholders would receive a 26% premium AND control

      o   The proposed exchange ratio of 0.355 Rental Service shares for
          each NationsRent share represents a 26% premium to NationsRent's
          share price of $6.56 on the day prior to the deal announcement.

      o   NationsRent would name five of the nine directors on the combined
          board.

      o   NationsRent insiders and affiliates of H. Wayne Huizenga would
          control about 25% of the combined company's stock; Rental Service
          management would own 6%.

      o   NationsRent's CEO is slated to become the CEO of the new company.

      o   The combined company would be called "RSC NationsRent," and its
          name would be changed to "NationsRent" within 12 months.



               Why You Should Remove the Rental Service Board

      o   A majority of the Rental Service Board (6 out of 8 directors) are
          not independent.

      o   The Board agreed to an unusually high $40 million "break up"
          payment if the NationsRent merger is not completed - more than
          twice the average percentage. The fee gets paid even if Rental
          Service stockholders vote the deal down.

      o   The Rental Service Board approved an unusual option agreement
          that could make pooling-of-interests accounting impossible for
          any alternative deal.

      o   Rather than entering into discussions with United Rentals, the
          Rental Service Board adopted a poison pill to block our tender
          offer.

      o   The Rental Service Board tailored the NationsRent merger
          agreement to ensure that management would receive excessive
          "change of control" compensation.

      o   The Rental Service Board has to this day failed to disclose to
          its stockholders that in March 1999 it contemplated terminating
          the NationsRent merger agreement by seeking a declaratory
          judgment that the merger agreement had been materially breached
          by NationsRent.



                               Action Points

Tender Offer

      o   Send a strong message to the Rental Service Board to maximize
          stockholder value: tender your shares into our $22.75 premium
          cash offer by May 27, 1999.

Consent Solicitation (Blue Card)

      o   Remove the Rental Service Board.

      o   Elect truly independent nominees who will diligently exercise
          their fiduciary duty to maximize stockholder value and who will
          seriously consider our $22.75 cash offer or any superior offer.



                                  Summary


      o   United Rentals has offered $22.75 per share in cash - a 32%
          premium.

      o   The Rental Service Board has not fulfilled its fiduciary duties:

          -     It recommends paying a premium to NationsRent, yet giving
                up control.

          -     It has failed to disclose material information to 
                stockholders.

          -     It "plays favorites" with NationsRent by refusing to enter
                into discussions with United Rentals and erecting barriers
                against our offer.

      o   Rental Service stockholders should:

          -     Tender their shares to United Rentals.

          -     Replace the Rental Service Board with a slate of truly
                independent nominees.



                Certain Information Concerning Participants

    United Rentals, Inc. ("United Rentals"), UR Acquisition Corporation
("UR Acquisition") and the following persons named below may be deemed to
be "participants" in the solicitation of proxies from stockholders of
Rental Service Corporation ("Rental Service") in opposition to the proposed
merger with NationsRent: the directors of United Rentals (Bradley Jacobs
(Chairman of the Board and Chief Executive Officer), Wayland Hicks (Vice
Chairman and Chief Operating Officer), John Milne (Vice Chairman, Chief
Acquisition Officer and Secretary), William Berry (President), John
McKinney (Vice President, Finance), Leon Black, Richard Colburn, Ronald
DeFeo, Michael Gross, Richard Heckmann, Gerald Tsai, Jr. and Christian
Weyer); the following executive officers and employees of United Rentals:
Michael Nolan (Chief Financial Officer) and Robert Miner (Vice President,
Strategic Planning); and the nominees of United Rentals (the "Nominees") to
stand for election to the Board of Directors of Rental Service (Messrs.
Richard Daniel, Raymond Troubh, William Aaron, David Bronner, Peter Gold,
David Katz, Elliot Levine and Jeffrey Parker and Ms. Stephanie Joseph).

    As of the date hereof, United Rentals is the beneficial owner of 100
shares of common stock, par value $0.01 per share (the "Common Stock"), of
Rental Service. Other than set forth herein, as of the date hereof, neither
United Rentals, UR Acquisition nor any of the persons listed above, has any
interest, direct or indirect, by security holding or otherwise, in Rental
Service.

    United Rentals has retained Goldman, Sachs & Co. ("Goldman Sachs") to
act as its financial advisor and the Dealer Managers in connection with the
tender offer (the "Offer") by United Rentals and UR Acquisition to purchase
the shares of Common Stock of Rental Service for $22.75 per share in cash,
for which Goldman Sachs may receive substantial fees, as well as
reimbursement of reasonable out-of-pocket expenses. In addition, United
Rentals has agreed to indemnify Goldman Sachs and certain related persons
against certain liabilities, including certain liabilities under the
federal securities laws, arising out of its engagement. United Rentals has
also entered into a commitment letter with Goldman Sachs Credit Partners
L.P. ("GSCP") relating to the financing of the Offer pursuant to which GSCP
may receive substantial fees, as well as reimbursement of reasonable
out-of-pocket expenses. Goldman Sachs does not admit that it or any of its
partners, directors, officers, employees, affiliates or controlling
persons, if any, is a "participant" as defined in Schedule 14A promulgated
under the Securities Exchange Act of 1934, as amended, in the solicitation
of proxies and/or consents, or that Schedule 14A requires the disclosure of
certain information concerning Goldman Sachs. In connection with Goldman
Sachs' role as financial advisor to United Rentals, the following
investment banking employees of Goldman Sachs may communicate in person, by
telephone or otherwise with a limited number of institutions, brokers or
other persons who are stockholders of Rental Service and may solicit
proxies from these institutions, brokers or other persons: Naeemah Clark,
Bruce Evans, Lucien Farrell, David Herman, Robert Lipman, Jeffrey Moslow,
Cody Smith and Lawrence Steyn. Goldman Sachs engages in a full range of
investment banking, securities trading, market-making and brokerage
services for institutional and individual clients. In the normal course of
its business Goldman Sachs may trade securities of Rental Service for its
own account and the accounts of its customers, and accordingly, may at any
time hold a long or short position in such securities. Goldman Sachs has
informed United Rentals that, as of the date hereof, Goldman Sachs holds no
shares of the Common Stock of Rental Service for its own account. Goldman
Sachs and certain of its affiliates may have voting and dispositive power
with respect to certain shares of Rental Service Common Stock held in asset
management, brokerage and other accounts. Goldman Sachs and such affiliates
disclaim beneficial ownership of such shares of Rental Service Common
Stock.





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