RENTAL SERVICE CORP
DFAN14A, 1999-04-21
EQUIPMENT RENTAL & LEASING, NEC
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                     SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C. 20549

                          SCHEDULE 14A Information
       Consent Statement Pursuant to Section 14(a) of the Securities
                            Exchange Act of 1934

Filed by the Registrant  [ ]
Filed by a Party other than the Registrant  [X]

Check the appropriate box:
[ ] Preliminary Consent Statement
[ ] Confidential, for Use of the Commission Only (as permitted by Rule
    14a-6(e)(2)) 
[ ] Definitive Consent Statement 
[X] Definitive Additional Materials 
[X] Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                         RENTAL SERVICE CORPORATION
              (Name of Registrant as Specified in Its Charter)

                            UNITED RENTALS, INC.
  (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):
[X]   No fee required.
[ ]   Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and
      0-11.
      (1)   Title of each class of securities to which transaction applies:
      (2)   Aggregate number of securities to which transaction applies:
      (3)   Per unit price or other underlying value of transaction
            computed pursuant to Exchange Act Rule 0-11 (set forth the
            amount on which the filing fee is calculated and state how it
            was determined):
      (4)   Proposed maximum aggregate value of transactions: 
      (5)   Total fee paid:
 [  ] Fee paid previously with preliminary materials.
 [  ] Check box if any part of the fee is offset as provided by
      Exchange Act Rule 0-11(a)(2) and identify the filing for which 
      the offsetting fee was paid previously. Identify the previous 
      filing by registration statement number, or the Form or Schedule 
      and the date of its filing.
      (1) Amount Previously Paid:
      (2) Form, Schedule or Registration Statement No.:
      (3) Filing Party:
      (4) Date Filed:



  
                              UNITED RENTALS, INC.
                          FOUR GREENWICH OFFICE PARK
                              GREENWICH, CT 06830
  
                                           APRIL 21, 1999 
  
 DEAR RENTAL SERVICE CORPORATION STOCKHOLDER: 
  
 On January 20, 1999, Rental Service's board of directors agreed to a
 proposed merger with NationsRent, Inc.  Under that proposal, the board
 would essentially surrender control of your company to NationsRent. If the
 merger is completed, NationsRent will designate 5 of the 9 directors on the
 board and NationsRent chairman and CEO James Kirk will be CEO.  
  
 On April 5, United Rentals, Inc. commenced a $22.75 per share all cash
 tender offer for Rental Service shares, which has resulted in a significant
 increase in Rental Service's share price.  
  
                        UNITED RENTALS' SUPERIOR OFFER
  
 Our tender offer presents a far superior alternative to Rental Service's
 proposed transaction with NationsRent.  United Rentals' $22.75 cash offer
 provides: 

 o   a 45% premium to Rental Service's closing price on December 31, 1998 
 o   a 32% premium to the $17.25 closing price of Rental Service shares on
     the last trading day prior to our tender offer announcement  
 o   28% premium to the 30-day average closing price prior to announcement
     of our offer 
  
 In addition, our offer provides the certainty of cash, compared to the
 uncertainty of stock in a combined NationsRent-Rental Service company
 controlled by NationsRent's principal stockholders and management.  
  
 Our tender offer price is full and fair based on our analysis of the
 available public data. WE PAY A FULL AND FAIR PRICE FOR COMPANIES WE
 ACQUIRE, BUT WE WILL NOT OVERPAY.  In rejecting our offer, Rental Service
 incorrectly stated that our transaction would be highly accretive to United
 Rentals' earnings.  While this transaction would be of strategic benefit to
 United Rentals, our analysis shows only modest accretion to our earnings. 
  
 The Rental Service board has tried to confuse stockholders by raising
 questions about the financing of our offer.  The truth is that United
 Rentals has a firm commitment from Goldman, Sachs & Co. to provide
 financing to complete this transaction and for other corporate purposes.  
  
 REMEMBER:  No deal with United Rentals means that Rental Service shares may
 fall back to $17.25 per share.   
  
     THE RENTAL SERVICE BOARD IS DEPRIVING YOU OF YOUR RIGHT TO CHOOSE
  
 Rental Service's management and board agreed to a deal that would
 essentially transfer control of your company to NationsRent just six days
 after the then-chairman and CEO Martin Reid told us that Rental Service was
 not for sale.  The board also took a series of steps to severely limit
 other offers.  For example:

 o The board approved an onerous 19.9% lockup option that could MAKE
   POOLING OF INTERESTS ACCOUNTING TREATMENT IMPOSSIBLE FOR UNITED RENTALS
   OR ANYONE ELSE.
 o An unusually high $40 million "break up" fee is payable to NationsRent
   if the merger is not completed for certain reasons.  The Rental Service
   board has committed YOUR MONEY TO PAY THIS EXORBITANT FEE EVEN IF YOU
   VOTE AGAINST THE NATIONSRENT MERGER.
 o The Rental Service board responded to our offer by adopting a "poison
   pill" TO MAKE IT MORE DIFFICULT FOR UNITED RENTALS, OR ANYONE ELSE, TO
   BUY YOUR SHARES.  
  
 We believe that you should decide for yourself, without the board's
 interference, whether to give up control of your company TO NATIONSRENT IN
 A NO PREMIUM MERGER, or to accept UNITED RENTALS' 32% PREMIUM CASH TENDER
 OFFER. 
  
                Send a Message to the Rental Service Board--
                           TENDER YOUR SHARES NOW
  
 By tendering your shares now, you can send a strong message to the Rental
 Service board that they should support our offer.  Time is short.  Our
 tender offer expires on April 30, 1999. We urge you to tender your shares
 today. 
  
                               Sincerely, 
  
  
                               Bradley Jacobs 
                               Chairman and Chief Executive Officer 
  
  
  IF YOU HAVE QUESTIONS, OR NEED ASSISTANCE WITH TENDERING YOUR SHARES YOU
                     MAY CALL GEORGESON & COMPANY INC.
              BANKS AND BROKERS, CALL TOLL FREE (212) 440-9800
                  ALL OTHERS, CALL COLLECT 1-800-223-2064
  
   
                Certain Information Concerning Participants
  

      United Rentals, Inc.("United Rentals"), UR Acquisition Corporation
 ("UR Acquisition") and the following persons named below may be deemed to
 be "participants" in the solicitation of consents and/or proxies from
 stockholders of Rental Service Corporation ("Rental Service"): the
 directors of United Rentals (Bradley S. Jacobs (Chairman of the Board and
 Chief Executive Officer), Wayland R. Hicks (Vice Chairman and Chief
 Operating Officer), John N. Milne (Vice Chairman, Chief Acquisition
 Officer and Secretary), William F. Berry (President), John S. McKinney
 (Vice President, Finance), Leon D. Black, Richard D. Colburn, Ronald M.
 DeFeo, Michael S. Gross, Richard J. Heckmann, Gerald Tsai, Jr. and
 Christian M. Weyer); the following executive officers and employees of
 United Rentals: Michael J. Nolan (Chief Financial Officer) and Robert P.
 Miner (Vice President, Strategic Planning); the nominees of United Rentals
 (the "Nominees") to stand for election to the Board of Directors of Rental
 Service (Messrs. Jacobs, Richard N. Daniel, Heckmann, Hicks, Milne, Nolan,
 Raymond S. Troubh and Tsai, and Ms. Stephanie R. Joseph); and the
 alternate nominees of United Rentals (the "Alternate Nominees") to stand
 for election to the Board of Directors of Rental Service (Messrs. William
 Aaron, David Bronner, Peter Gold, David Katz, Elliot Levine and Jeffrey
 Parker).
  
      As of the date hereof, United Rentals is the beneficial owner of 100
 shares of common stock, par value $0.01 per share (the "Common Stock"), of
 Rental Service. Other than as set forth herein, as of the date hereof,
 neither United Rentals, UR Acquisition nor any of the persons listed
 above, has any interest, direct or indirect, by security holding or
 otherwise, in Rental Service.
  
      United Rentals has retained Goldman, Sachs & Co. ("Goldman Sachs") to
 act as its financial advisor and the Dealer Managers in connection with
 the tender offer (the "Offer") by United Rentals and UR Acquisition to
 purchase the shares of Common Stock of Rental Service for $22.75 per share
 in cash, for which Goldman Sachs may receive substantial fees, as well as
 reimbursement of reasonable out-of-pocket expenses. In addition, United
 Rentals has agreed to indemnify Goldman Sachs and certain related persons
 against certain liabilities, including certain liabilities under the
 federal securities laws, arising out of its engagement. United Rentals has
 also entered into a commitment letter with Goldman Sachs Credit Partners
 L.P. ("GSCP") relating to the financing of the Offer pursuant to which
 GSCP may receive substantial fees, as well as reimbursement of reasonable
 out-of-pocket expenses. Goldman Sachs does not admit that it or any of its
 partners, directors, officers, employees, affiliates or controlling
 persons, if any, is a "participant" as defined in Schedule 14A promulgated
 under the Securities Exchange Act of 1934, as amended, in the solicitation
 of consents and/or proxies, or that Schedule 14A requires the disclosure
 of certain information concerning Goldman Sachs. In connection with
 Goldman Sachs' role as financial advisor to United Rentals, the following
 investment banking employees of Goldman Sachs may communicate in person,
 by telephone or otherwise with a limited number of institutions, brokers
 or other persons who are stockholders of Rental Service and may solicit
 consents and/or proxies there from: Bruce J. Evans, Robert D. Lipman,
 Jeffrey M. Moslow and Cody J. Smith. Goldman Sachs engages in a full range
 of investment banking, securities trading, market-making and brokerage
 services for institutional and individual clients. In the normal course of
 its business Goldman Sachs may trade securities of Rental Service for its
 own account and the accounts of its customers, and accordingly, may at any
 time hold a long or short position in such securities. Goldman Sachs has
 informed United Rentals that, as of the date hereof, Goldman Sachs held no
 shares of the Common Stock of Rental Service for its own account. Goldman
 Sachs and certain of its affiliates may have voting and dispositive power
 with respect to certain shares of Rental Service Common Stock held in
 asset management, brokerage and other accounts. Goldman Sachs and such
 affiliates disclaim beneficial ownership of such shares of Rental Service
 Common Stock.
  



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