NEW YORK BAGEL ENTERPRISES INC
S-1/A, 1996-08-02
EATING PLACES
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<PAGE>
   
     AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON AUGUST 2, 1996
    
                                                      REGISTRATION NO. 333-05785
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                           --------------------------
 
   
                                AMENDMENT NO. 2
                                       TO
                                    FORM S-1
    
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                            ------------------------
 
                        NEW YORK BAGEL ENTERPRISES, INC.
             (Exact name of registrant as specified in its charter)
 
<TABLE>
<S>                                     <C>                                     <C>
                KANSAS                                   5812                                 73-1369185
   (State or other jurisdiction of           (Primary Standard Industrial        (I.R.S. Employer Identification No.)
    incorporation or organization)           Classification Code Number)
</TABLE>
 
                                300 I.M.A. PLAZA
                             250 NORTH WATER STREET
                           WICHITA, KANSAS 67202-1213
                                  316-267-7373
  (Address, including zip code, and telephone number, including area code, of
                   registrant's principal executive offices)
                           --------------------------
 
                                ROBERT J. GERESI
                            CHIEF EXECUTIVE OFFICER
                        NEW YORK BAGEL ENTERPRISES, INC.
                                300 I.M.A. PLAZA
                             250 NORTH WATER STREET
                           WICHITA, KANSAS 67202-1213
                                  316-267-7373
 (Name, address, including zip code, and telephone number, including area code,
                             of agent for service)
                           --------------------------
 
                          COPIES OF COMMUNICATION TO:
 
<TABLE>
<S>                                                   <C>
              GREGORY B. KLENDA, ESQ.                               RICHARD F. DAHLSON, ESQ.
   KLENDA, MITCHELL, AUSTERMAN & ZUERCHER, L.L.C.                   JACKSON & WALKER, L.L.P.
                  1600 EPIC CENTER                                901 MAIN STREET, SUITE 6000
               301 NORTH MAIN STREET                                DALLAS, TEXAS 75202-3797
             WICHITA, KANSAS 67202-4888                                   214-953-6000
                    316-267-0331
</TABLE>
 
                           --------------------------
 
  APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: AS SOON AS
      PRACTICABLE AFTER THE EFFECTIVE DATE OF THIS REGISTRATION STATEMENT.
                           --------------------------
 
    If  any of the securities being registered on this Form are to be offered on
a delayed or continuous basis pursuant to  Rule 415 under the Securities Act  of
1933, check the following box. / /
 
    If  this Form  is filed  to register  additional securities  for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration statement  number  of  the  earlier
effective registration statement for the same offering. / /
 
    If  this Form  is a post-effective  amendment filed pursuant  to Rule 462(c)
under the Securities Act,  check the following box  and list the Securities  Act
registration  statement number  of the earlier  effective registration statement
for the same offering. / /
 
    If delivery of the prospectus is expected  to be made pursuant to Rule  434,
please check the following box. / /
                           --------------------------
    THE  REGISTRANT HEREBY  AMENDS THIS REGISTRATION  STATEMENT ON  SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A  FURTHER  AMENDMENT  WHICH SPECIFICALLY  STATES  THAT  THIS  REGISTRATION
STATEMENT  SHALL THEREAFTER BECOME EFFECTIVE IN  ACCORDANCE WITH SECTION 8(A) OF
THE SECURITIES ACT  OF 1933  OR UNTIL  THE REGISTRATION  STATEMENT SHALL  BECOME
EFFECTIVE  ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(A),
MAY DETERMINE.
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
                             CROSS-REFERENCE SHEET
                   PURSUANT TO ITEM 501(B) OF REGULATION S-K
 
<TABLE>
<CAPTION>
ITEM NUMBER OF FORM S-1 AND TITLE OF ITEM                                          PROSPECTUS CAPTION
- ----------------------------------------------------------------  -----------------------------------------------------
<C>        <S>                                                    <C>
       1.  Forepart of the Registration Statement and Outside
            Front Cover Page of Prospectus......................  Outside Front Cover Page
 
       2.  Inside Front and Outside Back Cover Pages of
            Prospectus..........................................  Inside Front Cover Page; Additional Information;
                                                                   Outside Back Cover Page
 
       3.  Summary Information, Risk Factors and Ratio of
            Earnings to Fixed Charges...........................  Prospectus Summary; Risk Factors
 
       4.  Use of Proceeds......................................  Prospectus Summary; Risk Factors; S Corporation
                                                                   Distributions; Use of Proceeds; Management's
                                                                   Discussion and Analysis of Financial Condition and
                                                                   Results of Operation
 
       5.  Determination of Offering Price......................  Outside Front Cover Page; Risk Factors; Underwriting
 
       6.  Dilution.............................................  Risk Factors; Dilution
 
       7.  Selling Security Holders.............................  Outside Front Cover Page; Prospectus Summary; Risk
                                                                   Factors; Principal and Selling Stockholders;
                                                                   Underwriting
 
       8.  Plan of Distribution.................................  Outside Front Cover Page; Underwriting
 
       9.  Description of Securities to Be Registered...........  Description of Capital Stock
 
      10.  Interests of Named Experts and Counsel...............  Legal Matters; Experts
 
      11.  Information with Respect to the Registrant...........  Prospectus Summary; Risk Factors; S Corporation
                                                                   Distributions; Dividend Policy; Use of Proceeds;
                                                                   Dilution; Capitalization; Selected Combined
                                                                   Financial Data; Management's Discussion and Analysis
                                                                   of Financial Condition and Results of Operations;
                                                                   Business; Management; Principal and Selling
                                                                   Stockholders; Certain Transactions; Description of
                                                                   Capital Stock; Shares Eligible for Future Sale;
                                                                   Combined Financial Statements
 
      12.  Disclosure of Commission Position on Indemnification
            for Securities Act Liabilities......................                            *
</TABLE>
 
- ------------------------
*   Item is inapplicable or the answer thereto is in the negative and is omitted
from the Prospectus.
<PAGE>
INFORMATION   CONTAINED  HEREIN  IS  SUBJECT   TO  COMPLETION  OR  AMENDMENT.  A
REGISTRATION STATEMENT  RELATING TO  THESE SECURITIES  HAS BEEN  FILED WITH  THE
SECURITIES  AND EXCHANGE  COMMISSION. THESE SECURITIES  MAY NOT BE  SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR  TO THE TIME THE REGISTRATION STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE AN  OFFER  TO  SELL  OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE  SECURITIES
IN  ANY STATE IN WHICH SUCH OFFER,  SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.
<PAGE>
   
                  SUBJECT TO COMPLETION, DATED AUGUST 2, 1996
    
 
                                2,000,000 SHARES
 
   [LOGO]
                        NEW YORK BAGEL ENTERPRISES, INC.
                                  COMMON STOCK
 
    Of the 2,000,000 shares of Common Stock offered hereby, 1,800,000 shares are
being sold  by New  York Bagel  Enterprises, Inc.  (the "Company")  and  200,000
shares  are  being sold  by certain  stockholders of  the Company  (the "Selling
Stockholders"). See "Principal and Selling  Stockholders." The Company will  not
receive any proceeds from the sale of Common Stock by the Selling Stockholders.
 
   
    Prior  to this  offering, there  has been  no public  market for  the Common
Stock. It is currently anticipated that  the initial public offering price  will
be  between $9.00 and $11.00 per share.  For information relating to the factors
to  be  considered  in  determining  the  initial  public  offering  price,  see
"Underwriting."  The Common  Stock has been  approved for listing  on the Nasdaq
National Market under the symbol "NYBE," subject to notice of issuance.
    
 
    SEE "RISK FACTORS" APPEARING ON  PAGES 7 TO 11  FOR A DISCUSSION OF  CERTAIN
FACTORS  THAT SHOULD BE CONSIDERED BY PROSPECTIVE PURCHASERS OF THE COMMON STOCK
OFFERED HEREBY.
                             ---------------------
THESE SECURITIES  HAVE  NOT  BEEN  APPROVED OR  DISAPPROVED  BY  THE  SECURITIES
   AND  EXCHANGE COMMISSION OR ANY STATE  SECURITIES COMMISSION NOR HAS THE
     COMMISSION OR  ANY  STATE  SECURITIES COMMISSION  PASSED  UPON  THE
        ACCURACY  OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION
                     TO THE CONTRARY IS A CRIMINAL OFFENSE.
 
<TABLE>
<CAPTION>
                                                                                PROCEEDS TO
                                   PRICE        UNDERWRITING    PROCEEDS TO       SELLING
                                 TO PUBLIC        DISCOUNT       COMPANY(1)     STOCKHOLDERS
<S>                            <C>             <C>             <C>             <C>
Per Share....................        $               $               $               $
Total (2)....................        $               $               $               $
</TABLE>
 
   
(1) Before deducting estimated expenses of this offering of $700,000, payable by
    the Company.
    
 
(2) The Company  and the Selling  Stockholders have granted  the Underwriters  a
    30-day  option  to purchase  up to  an additional  300,000 shares  of Common
    Stock, solely to cover over-allotments,  if any. See "Principal and  Selling
    Stockholders"  and "Underwriting." If the  Underwriters exercise this option
    in full,  the total  Price  to Public,  Underwriting Discount,  Proceeds  to
    Company  and Proceeds to Selling Stockholders will be $         , $        ,
    $        and $        , respectively.
 
                            ------------------------
 
    The shares of Common Stock are  offered severally by the Underwriters  named
herein  subject to receipt and acceptance by  them and subject to their right to
reject any  order  in  whole  or  in part.  It  is  expected  that  certificates
representing  the shares will be  ready for delivery at  the offices of Rauscher
Pierce Refsnes, Inc., Dallas, Texas, on or about         , 1996.
 
RAUSCHER PIERCE REFSNES, INC.                                J.C. BRADFORD & CO.
 
                               ------------------
 
                 THE DATE OF THIS PROSPECTUS IS         , 1996
<PAGE>
   
[Photograph depicting front facade and side of building, and outside seating of
                             a Company restaurant.]
    
 
   
     [Photograph depicting a selection of the Company's bagel delicatessen
                   sandwiches, drinks and other food items.]
    
 
   
  [Photograph depicting the interior with table and booth seating of a Company
                                  restaurant.]
    
 
   
               [Photograph depicting products with Company logo.]
    
 
[United States map designating cities with Company-owned restaurants, franchised
    restaurants, Company-owned restaurants under development and franchised
                        restaurants under development.]
 
   
 [Photograph depicting product sack with Company logo and a selection of bagels
                              and cream cheeses.]
    
 
   
[Photograph depicting the interior front order counter with menu board and bagel
                     display case of a Company restaurant.]
    
 
    IN  CONNECTION WITH THIS OFFERING, THE UNDERWRITERS MAY OVER-ALLOT OR EFFECT
TRANSACTIONS WHICH STABILIZE OR MAINTAIN THE MARKET PRICE OF THE COMMON STOCK AT
A LEVEL  ABOVE THAT  WHICH MIGHT  OTHERWISE  PREVAIL IN  THE OPEN  MARKET.  SUCH
STABILIZING, IF COMMENCED, MAY BE DISCONTINUED AT ANY TIME.
<PAGE>
                               PROSPECTUS SUMMARY
 
    THE  FOLLOWING SUMMARY INFORMATION IS QUALIFIED  IN ITS ENTIRETY BY THE MORE
DETAILED INFORMATION  AND COMBINED  FINANCIAL  STATEMENTS, INCLUDING  THE  NOTES
THERETO, APPEARING ELSEWHERE IN THIS PROSPECTUS. UNLESS OTHERWISE INDICATED, ALL
INFORMATION  CONTAINED IN THIS  PROSPECTUS (I) REFLECTS  A 1.4-FOR-1 STOCK SPLIT
EFFECTED ON JUNE 4, 1996, (II)  REFLECTS THE REORGANIZATION AND ACQUISITIONS  AS
DESCRIBED  HEREIN, (III) REFLECTS  THE CONVERSION ON A  ONE-FOR-ONE BASIS OF THE
CLASS B COMMON STOCK INTO CLASS A  COMMON STOCK AND THE RECLASSIFICATION OF  THE
CLASS  A COMMON  STOCK INTO COMMON  STOCK, AND  (IV) ASSUMES NO  EXERCISE OF THE
UNDERWRITERS' OVER-ALLOTMENT OPTION.
 
   
    THIS PROSPECTUS CONTAINS FORWARD-LOOKING  STATEMENTS THAT INVOLVE RISKS  AND
UNCERTAINTIES.  THE COMPANY'S  ACTUAL RESULTS  MAY DIFFER  MATERIALLY FROM THOSE
DISCUSSED IN THE  FORWARD-LOOKING STATEMENTS.  FACTORS THAT MIGHT  CAUSE SUCH  A
DIFFERENCE INCLUDE, BUT ARE NOT LIMITED TO, THOSE DISCUSSED IN "RISK FACTORS."
    
 
                                  THE COMPANY
 
    The  Company owns and franchises 50 quick-service New York Bagel restaurants
in 16 states that serve generous portions of fresh, high quality food with fast,
friendly service  at  an attractive  price-value  relationship. New  York  Bagel
restaurants  provide a selection of  up to 20 varieties  of bagels that are made
from scratch, boiled and baked throughout  the day in the traditional "New  York
style."  Breakfast menu  items include  a variety  of bagels  and custom-blended
cream  cheeses,  breakfast  bagel  sandwiches,  gourmet  coffees,  muffins   and
croissants.  Lunch and dinner items include  an assortment of bagel delicatessen
sandwiches, prepared  salads,  cookies  and soft  drinks.  The  restaurants  are
generally open Monday through Saturday from 6:30 a.m. to 8:00 p.m. and on Sunday
from  8:00 a.m. to 5:00 p.m.  Management believes that Company-owned restaurants
typically generate approximately 40% of their  sales before 11:00 a.m., with  an
average  ticket of approximately $3.00 during  such period and $4.00 thereafter.
Time studies performed on a periodic basis by the Company show that, on average,
breakfast customers are served within three  minutes of placing their order  and
lunch and dinner customers are served within five minutes.
 
   
    The  Company opened its first restaurant in  1986 and has grown by expanding
its base of  Company-owned restaurants and  selectively adding franchisees.  The
Company  has  developed  18 of  its  20 Company-owned  restaurants  in Oklahoma,
Kansas, Tennessee  and Texas.  In addition  to developing  new restaurants,  the
Company  acquired two  bagel restaurants  in December 1995,  one of  which was a
franchised New York Bagel restaurant. The Company commenced franchising the  New
York  Bagel  concept  in 1993  and  currently  has 20  franchisees  operating 30
restaurants in 15 states. The Company intends to continue expanding its  concept
and  contemplates  having  28  to  30  Company-owned  and  45  to  50 franchised
restaurants in operation by the end of 1996 and 45 to 50 Company-owned and 70 to
80 franchised restaurants by the end of 1997.
    
 
    The Company  believes that  consumption of  bagels has  increased in  recent
years  as  consumers have  discovered  that bagels  are  a healthier,  lower fat
alternative to  other quick-service  foods  and are  a suitable  substitute  for
sandwich   breads.  Management  believes  that   the  market  for  retail  bagel
restaurants is fragmented and underserved,  and that the Company can  capitalize
on  the  demand for  fresh bagels  by expanding  the New  York Bagel  concept in
targeted markets.
 
    The Company presently targets mid-sized and smaller metropolitan markets, as
management believes  these  markets  typically  contain  fewer  competing  bagel
restaurants  and  more  favorable  lease  and  labor  environments  than  larger
metropolitan markets. In  each of  its targeted  markets, the  Company seeks  to
establish  a  strong  market presence  by  employing a  multiple  store strategy
involving a bakery restaurant  which produces bagels for  itself and for one  or
more  nearby satellite restaurants. In addition  to opening new restaurants, the
Company intends to  pursue selective  acquisitions of local  and regional  bagel
operations  with an established market presence. By entering underserved markets
and opening multiple restaurants, the Company hopes to maximize market share and
establish brand awareness. The Company and its franchisees have implemented this
bakery/satellite restaurant combination 15 times.
 
                                       3
<PAGE>
   
    By employing a  multiple store  strategy, the  Company focuses  not only  on
generating  attractive unit level economics, but also on the economic returns of
each target market. The Company's approach  to opening new restaurants has  been
to  minimize  its  required  investment  by  leasing  substantially  all  of its
locations. The Company  believes that bakery  restaurants can be  opened for  an
initial  investment,  including  leasehold  improvements,  furniture,  fixtures,
equipment, initial working  capital and pre-opening  expenses, of  approximately
$250,000,  with  satellite  restaurants  requiring  approximately  $150,000.  By
averaging these initial investment amounts within markets, the Company  believes
it  achieves attractive returns on investment.  During 1995 and the period ended
June 30, 1996, average sales per Company-owned restaurant opened throughout each
period were  $559,000 and  $293,000, respectively.  During 1995  and the  period
ended  June 30,  1996, the Company's  restaurant level margin  (defined as sales
from Company-owned  restaurants  less cost  of  sales and  restaurant  operating
expenses  as a percentage of sales from Company-owned restaurants) was 17.1% and
18.9%, respectively.
    
 
    The Company believes that the location, layout and design of its restaurants
contribute to  the success  of  its operations.  The Company's  restaurants  are
typically  located  in  strip  shopping  centers,  free-standing  buildings  and
downtown  business   districts  that   provide  visibility,   curb  appeal   and
accessibility.  A variety of  factors are considered in  selecting sites for the
Company's restaurants,  including  population density,  traffic  patterns,  area
demographics  and  competition.  The  Company's  restaurants  are  configured to
facilitate a smooth  flow of  dine-in and  carry-out traffic  while retaining  a
casual  cafe atmosphere.  The Company's prototypical  unit is  decorated in rich
colors and  dark woods  and contains  a  mixture of  booth, table  and  barstool
seating  and,  where  available,  outdoor seating.  Exposed  ceilings  with drop
lighting and a combination of tile and carpeted flooring are used to enhance its
comfortable ambiance.  Walls  are  covered  with  black  and  white  photographs
depicting  classic New York scenes. The flexibility of its restaurant design and
layout allow  its  restaurants  to  be  configured to  fit  a  wide  variety  of
locations, thereby increasing the number of suitable sites.
 
    Management   believes  that  comprehensive  training  is  essential  to  the
efficiency and consistency of its operations. Accordingly, the Company  conducts
an extensive 90-day training program for its restaurant managers and franchisees
that  is  comprised  of  approximately  ten  days  of  classroom  instruction on
administration, record keeping and inventory  control and approximately 80  days
of  on-site instruction on baking and food preparation at the Company's training
facility in Oklahoma City,  Oklahoma. In addition, the  Company provides a  team
for  on-site  assistance  during  the  initial ten  days  of  operation  at each
Company-owned restaurant and at a franchisee's initial franchised restaurant.
 
    The Company's executive offices are located  at 300 I.M.A. Plaza, 250  North
Water  Street, Wichita,  Kansas 67202-1213,  and its  telephone number  is (316)
267-7373.
 
                                  THE OFFERING
 
   
<TABLE>
<S>                                                <C>
Common Stock offered by the Company..............  1,800,000 shares
Common Stock offered by the Selling
 Stockholders....................................  200,000 shares
Common Stock to be outstanding after this
 offering (1)....................................  4,600,000 shares
Use of Proceeds..................................  To repay bank indebtedness, finance the
                                                   development of Company-owned restaurants,
                                                   for possible acquisitions of bagel
                                                   restaurants, and for working capital and
                                                   general corporate purposes.
Nasdaq National Market Symbol....................  NYBE
</TABLE>
    
 
- ------------------------
(1) Excludes (i) 400,000 shares of Common Stock reserved for issuance under  the
    Company's  1996 Incentive Plan,  of which options  to acquire 271,000 shares
    are outstanding as of the date of this Prospectus and (ii) 19,320 shares  of
    Common  Stock  issuable upon  conversion  of the  Convertible  Debenture, as
    defined herein. See "Management -- 1996 Incentive Plan" and "Description  of
    Capital Stock -- Convertible Debenture."
 
                                       4
<PAGE>
                     SUMMARY FINANCIAL AND RESTAURANT DATA
                 (DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA)
   
<TABLE>
<CAPTION>
                                                                                                        TWENTY-SIX
                                                              YEAR ENDED DECEMBER 31,      SIX MONTHS   WEEKS ENDED
                                                          -------------------------------  ENDED JUNE    JUNE 30,
                                                            1993       1994     1995 (1)    30, 1995     1996 (2)
                                                          ---------  ---------  ---------  -----------  -----------
                                                                                                 (UNAUDITED)
<S>                                                       <C>        <C>        <C>        <C>          <C>
STATEMENT OF OPERATIONS DATA:
Total revenues..........................................  $   3,561  $   5,822  $   7,359   $   3,539   $   5,190
Operating income........................................         99        647        666         394         676
Earnings before income taxes............................         85        594        626         374         512
Net earnings............................................         76        597        619         374         512
Pro forma to reflect income taxes (3):
  Net earnings..........................................                        $     380               $     311
  Net earnings per share................................                        $    0.13               $    0.10
Pro forma weighted average shares outstanding (in
 thousands) (4).........................................                            2,996                   2,996
RESTAURANT DATA:
System-wide sales (5)...................................  $   3,581  $   7,260  $  13,232   $   5,623   $  10,544
Company-owned restaurants (6):
  Average period sales per restaurant...................        470        524        559         279         293
  Average period sales per restaurant (excluding limited
   hour restaurants) (7)................................        513        604        635         316         322
  Same restaurant sales increase........................       21.0%      19.0%       9.8%       13.9%        5.1%
Number of restaurants open at end of period:
  Company-owned.........................................          9         12         15          12          20
  Franchised............................................          2          9         25          16          30
                                                          ---------  ---------  ---------  -----------  -----------
    Total...............................................         11         21         40          28          50
                                                          ---------  ---------  ---------  -----------  -----------
                                                          ---------  ---------  ---------  -----------  -----------
 
<CAPTION>
 
                                                                   JUNE 30, 1996
                                                          -------------------------------
                                                                                   AS
                                                                     PRO FORMA  ADJUSTED
                                                           ACTUAL       (8)        (9)
                                                          ---------  ---------  ---------
                                                                    (UNAUDITED)
<S>                                                       <C>        <C>        <C>        <C>          <C>
BALANCE SHEET DATA:
Working capital (deficit)..............................................  $    (872)   $  (1,124)     $   12,085
Total assets...........................................................      4,002        4,002          16,043
Total debt.............................................................      3,930        3,930             115
Stockholders' equity (deficit).........................................     (1,066)      (1,341)         14,699
</TABLE>
    
 
- ------------------------
   
(1) The  Company acquired two restaurants in December 1995. If such transactions
    had occurred on January 1, 1995,  "Total revenues," "Net earnings" and  "Net
    earnings  per share" would have  been approximately $8,761,000, $224,000 and
    $0.07, respectively, for the  year ended December 31,  1995, on a pro  forma
    basis.  The pro  forma results  do not  necessarily reflect  what would have
    occurred if  the  acquisitions  had  been  made  at  the  beginning  of  the
    respective  periods or the  results that may  occur in the  future. See "Pro
    Forma  Condensed  Combined  Statement   of  Operations"  and   "Management's
    Discussion  and Analysis of Financial Condition and Results of Operations --
    Overview."
    
 
(2) Effective January 1, 1996, the Company elected to change its fiscal year end
    from a calendar year  end to a  52/53 week fiscal year,  ending on the  last
    Sunday of the year, which consists of four 13-week periods.
 
(3) Reflects a pro forma adjustment assuming the Company had been treated as a C
    corporation  rather than as an S corporation for income tax purposes for the
    periods presented. See "S Corporation Distributions" and Note 2(i) of  Notes
    to Combined Financial Statements.
 
                                       5
<PAGE>
(4) See Note 2(i) of Notes to Combined Financial Statements.
 
(5) Reflects  total sales of  Company-owned restaurants and  sales of franchised
    restaurants as reported by franchisees or derived by the Company from  other
    data reported by franchisees.
 
(6) Reflects  restaurants  open  throughout the  entire  period  indicated. Same
    restaurant sales  reflects  restaurants that  were  open during  the  entire
    period indicated and the entire corresponding prior period.
 
(7) Limited  hour restaurants  are typically  open Monday  through Friday during
    business hours. As of June 30,  1996, there were five Company-owned  limited
    hour restaurants and three franchised limited hour restaurants.
 
(8) Gives  effect  to  (i)  an  accrual  for  the  distribution  of  $184,000 to
    stockholders as if the  Company had terminated its  S corporation status  at
    June 30, 1996 and made a distribution to the stockholders in connection with
    their  estimated  federal and  state income  tax  obligations, and  (ii) the
    establishment of a deferred tax liability in the estimated amount of $91,000
    arising from the termination of the Company's S corporation status.
 
(9) As adjusted to reflect the sale of 1,800,000 shares of Common Stock  offered
    by  the Company  hereby and  the application  of the  estimated net proceeds
    therefrom. See "Use of Proceeds" and "Capitalization."
 
                                       6
<PAGE>
                                  RISK FACTORS
 
    IN   ADDITION  TO  THE  OTHER  INFORMATION  CONTAINED  IN  THIS  PROSPECTUS,
PROSPECTIVE INVESTORS SHOULD  CONSIDER THE FOLLOWING  FACTORS IN EVALUATING  THE
COMPANY  AND ITS BUSINESS  BEFORE PURCHASING ANY  OF THE SHARES  OF COMMON STOCK
OFFERED HEREBY.
 
    EXPANSION.  As of June 30, 1996, there were 50 New York Bagel restaurants in
operation, consisting  of 20  Company-owned and  30 franchised  restaurants.  In
addition,   there  were  four  Company-owned  restaurants  and  four  franchised
restaurants in various stages  of development. By the  end of 1996, the  Company
contemplates having approximately 28 to 30 Company-owned and 45 to 50 franchised
restaurants  in operation.  The Company expects  to have approximately  45 to 50
Company-owned and 70  to 80 franchised  restaurants in operation  by the end  of
1997.  The Company intends to  use a significant portion  of the net proceeds of
this offering to develop additional  Company-owned restaurants. There can be  no
assurance  that the Company will be able  to open all of its planned restaurants
or that, if  opened, such restaurants  can operate profitably.  The opening  and
success of New York Bagel restaurants will depend on various factors, not all of
which  are within the  control of the Company,  including customer acceptance of
the Company's concept in  new markets, the availability  of suitable sites,  the
negotiation  of acceptable lease or purchase terms for new locations, permit and
regulatory compliance, the ability to meet construction schedules, the financial
and other capabilities of  the Company and its  franchisees, the ability of  the
Company  to successfully manage this anticipated expansion and to hire and train
personnel, and general economic and business conditions. Furthermore, because of
the Company's relatively small restaurant base, an unsuccessful restaurant could
have a more significant  adverse effect on the  Company's results of  operations
than would be the case for a company with a larger restaurant base.
 
    The Company's expansion will also require the implementation and integration
of  enhanced  operational  and  financial  systems  and  additional  management,
operational and financial  resources. Failure to  implement and integrate  these
systems  and add  these resources  could have a  material adverse  effect on the
Company's results  of  operations  and  financial condition.  There  can  be  no
assurance  that  the Company  will be  able to  manage its  expanding operations
effectively or that it will  be able to maintain  or accelerate its growth.  The
Company  experienced growth in revenues and net income in 1995 and in the period
ended June 30, 1996. There can be no assurance that the Company will continue to
experience growth  in,  or  maintain  its present  level  of,  revenues  or  net
earnings.  See "Management's Discussion and  Analysis of Financial Condition and
Results of Operations" and "Business -- Expansion Strategy."
 
    DEPENDENCE ON FRANCHISEES.  The Company  realizes a portion of its  revenues
from   initial  franchise  fees   and  continuing  royalty   payments  from  its
franchisees. If  the Company's  franchisees  encounter business  or  operational
difficulties,  the Company's revenues from royalties will be adversely affected.
Such difficulties may also negatively impact  the Company's ability to sell  new
franchises.  Consequently, the  Company's financial  prospects are significantly
related to the success of its franchised restaurants, over which the Company has
limited direct operational control. There can  be no assurance that the  Company
will  be  able to  successfully attract  new franchisees  or that  the Company's
franchisees will be able to successfully operate existing or develop and operate
additional New York Bagel restaurants. See "Business -- Expansion Strategy"  and
"Business -- Franchise Program."
 
    COMPETITION.  The quick-service restaurant industry is intensely competitive
and   characterized  by  relatively  low  barriers  to  entry.  New  York  Bagel
restaurants compete against  many well  established, quick-service  restaurants,
local  food establishments, supermarkets  and convenience stores,  many of which
have greater  product  and  name  recognition and  larger  financial  and  other
resources   than  the  Company.  An  increase  in  the  number  of  competitors,
particularly bagel restaurants  or delicatessens, in  the Company's  territories
could  have  an  adverse  impact  on the  Company's  results  of  operations and
expansion plans. See "Business -- Competition."
 
                                       7
<PAGE>
    LIMITED COMBINED OPERATING HISTORY.   Although the  business of the  Company
began in 1986, the Company commenced operations as a combined entity in December
1995  and, as  a result,  has a  limited combined  operating history  upon which
investors may base their evaluation of the Company's performance. As a result of
the Company's limited combined  operating history, period-to-period  comparisons
of  operating results may not be meaningful and results of operations from prior
periods may not be  indicative of future  results. See "Management's  Discussion
and Analysis of Financial Condition and Results of Operations."
 
    RESTAURANT   INDUSTRY.    The  Company   and  the  restaurant  industry  are
significantly affected by factors such as changes in local, regional or national
economic  conditions,  changes  in  consumer  tastes  and  concerns  about   the
nutritional  quality of quick-service foods. Multi-unit food service chains such
as the  Company  can  also  be substantially  adversely  affected  by  publicity
resulting  from  food  quality,  illness, injury  or  other  health  concerns or
operating  issues  stemming  from  one   restaurant  or  a  limited  number   of
restaurants.  In addition, factors  such as increases in  food, labor and energy
costs, the  availability  and cost  of  suitable restaurant  sites,  fluctuating
insurance rates, state and local regulations and the availability of an adequate
number  of  hourly-paid  employees  can  also  adversely  affect  the restaurant
industry.
 
    DEPENDENCE ON KEY PERSONNEL.   The Company's future  success will be  highly
dependent  on the continued  efforts of senior management.  The Company does not
have employment agreements with any of  its senior management or employees.  The
loss  of the services of one or more of such key personnel could have a material
adverse effect upon the Company's  results of operations. The Company's  success
is  also dependent  upon its  ability to  attract and  retain skilled restaurant
managers and  employees and  the ability  of  its key  personnel to  manage  the
Company's  growth and integrate  its operations. There can  be no assurance that
the Company will be successful in  attracting and retaining such personnel.  See
"Management."
 
    INCREASES  IN OPERATING  COSTS; INTERRUPTIONS IN  SUPPLIES.   An increase in
operating costs could adversely affect the profitability of the Company. Factors
such as  inflation,  increased food  and  labor costs,  including  the  proposed
increase  in the minimum hourly wage requirement, and employee benefit costs and
the availability  of  qualified management  and  other personnel  may  adversely
affect  the  profitability of  the Company.  The cost  and availability  of many
restaurant commodities are subject to fluctuations due to seasonality,  weather,
demand  and other factors.  The Company's restaurants  are dependent on frequent
deliveries of food  supplies and  any shortages  or interruptions  could have  a
material  adverse  effect  on  the  Company.  See  "Business  --  Purchasing and
Distribution."
 
    GEOGRAPHIC CONCENTRATION.  All but one of the Company-owned restaurants  are
located in Oklahoma, Kansas and Tennessee. As a result, the Company's results of
operations  may be materially affected by  adverse business, economic or weather
conditions in  these  states. Although  the  Company plans  to  open  additional
restaurants  in new geographic areas, there can be no assurance that the current
geographic concentration  of the  Company's business  will not  have an  adverse
effect on its results of operations or financial condition in the future.
 
    POSSIBLE  ACQUISITIONS.   The  Company's  growth strategy  includes possible
acquisitions of bagel restaurants. However, no  assurance can be given that  the
Company  will  be able  to  find attractive  acquisition  candidates, consummate
additional acquisitions  or  that it  will  successfully integrate,  convert  or
operate any acquired business. In the event that the Company makes acquisitions,
there
can be no assurance that any such acquisition and resulting conversion expenses,
including  loss of restaurant sales  during the remodel period,  will not have a
material adverse  effect  upon  the Company's  operating  results,  particularly
during  the  period  in which  such  operations  are being  integrated  into the
Company. Furthermore, the Company's ability to make acquisitions may depend upon
its ability to obtain financing. There can be no assurance that the Company will
be able to  obtain financing  on acceptable  terms. See  "Business --  Expansion
Strategy."
 
    FLUCTUATIONS  IN QUARTERLY  RESULTS.  The  timing of  restaurant openings or
acquisitions, recognition  of  franchise fee  income  and seasonal  factors  may
result in fluctuations in quarterly operating results
 
                                       8
<PAGE>
of  the Company.  In accordance  with generally  accepted accounting principles,
franchise and  development  fees and  the  corresponding deferred  charges  with
respect  to each franchise or development agreement are not recognized as income
until a  restaurant  commences  operations.  There  can  be  no  assurance  that
quarterly  fluctuations  will  not  continue  and,  accordingly,  the  Company's
financial results for a particular quarter may not be indicative of results  for
an entire year. See "Management's Discussion and Analysis of Financial Condition
and Results of Operations -- Quarterly Financial Data."
 
    CONTROL  OF COMPANY.   Following completion of  this offering, the directors
and executive officers of the Company will beneficially own approximately  45.3%
of  the  outstanding Common  Stock of  the Company  (approximately 42.3%  if the
Underwriters' over-allotment  option is  exercised in  full). In  addition,  the
existing  stockholders and  the Company are  parties to  a certain stockholders'
agreement (the "Stockholders' Agreement"), which, among other things, sets forth
certain agreements regarding the  designation and election  of directors of  the
Company.  These  stockholders will  own approximately  56.5% of  the outstanding
Common Stock following completion of  this offering (approximately 52.8% if  the
Underwriters'  over-allotment  option  is  exercised  in  full).  Due  to  their
ownership position  and  the  Stockholders' Agreement,  such  stockholders  will
retain  the power  to direct  the Company's  business and  affairs through their
ability to control the outcome of elections of the Company's Board of  Directors
and  to take other actions that require the vote or approval of the stockholders
of the Company. See "Management  -- Stockholders' Agreement" and "Principal  and
Selling Stockholders."
 
   
    BENEFITS  OF  OFFERING  TO  CERTAIN STOCKHOLDERS.    The  Company's existing
stockholders are hereby offering an aggregate of 200,000 shares of Common  Stock
(230,000  shares  if the  Underwriters'  over-allotment option  is  exercised in
full). The Company will not receive any proceeds from the sale of shares by  the
Selling Stockholders. In addition, the Company intends to use approximately $4.5
million  of the  proceeds of  this offering to  retire bank  indebtedness of the
Company which certain stockholders have guaranteed either jointly and  severally
or  severally  on  either  a  limited or  unlimited  basis.  A  portion  of such
indebtedness was used to fund  prior distributions to stockholders. The  Company
also  intends to use  a portion of the  net proceeds of this  offering to fund a
distribution to existing stockholders in connection with their estimated federal
and state income tax obligations attributable to the Company's 1996 earnings. If
the Company had terminated  its S corporation  status as of  June 30, 1996,  the
Company's  S corporation taxable  income for 1996  would have been approximately
$409,000 and the resulting distribution would have been approximately  $184,000.
There can be no assurance as to the actual amount of the Company's S corporation
taxable  income for 1996 up to the date the Company terminates its S corporation
status  or  the  amount  of   the  related  distribution.  See  "S   Corporation
Distributions,"   "Use  of  Proceeds,"   "Certain  Transactions  --  Stockholder
Guarantees" and "Principal and Selling Stockholders."
    
 
    GOVERNMENT REGULATION.  The  Company is subject  to numerous federal,  state
and  local government regulations,  including those relating  to the preparation
and sale of food,  the sale of alcoholic  beverages, public health and  building
and  zoning requirements. Also,  the Company and its  franchisees are subject to
laws  governing  their  relationship  with  employees,  including  minimum  wage
requirements,  overtime,  working conditions  and citizenship  requirements. The
Company is  also subject  to federal  regulation and  certain state  laws  which
govern  the  offer and  sale  of franchises.  Many  state franchise  laws impose
substantive requirements  on  franchise  agreements,  including  limitations  on
non-competition  provisions and termination or  non-renewal of a franchise. Some
states require that  certain franchise offering  materials be registered  before
franchises can be offered or sold in that state. The failure to obtain or retain
food licenses, alcoholic beverage licenses or approvals to sell franchises could
adversely  affect the Company's and its  franchisees' results of operations. The
future enactment,  adoption  or  amendment  of  laws  or  regulations,  such  as
establishing basic franchisee rights, increasing the minimum wage or other costs
associated  with  employees, could  adversely  affect the  Company's  results of
operations. See  "Business --  Franchise Program"  and "Business  --  Government
Regulation."
 
                                       9
<PAGE>
    TRADEMARKS  AND SERVICE  MARKS.  The  Company is  aware of the  use by other
persons and entities in certain geographic areas of names and marks that are the
same as or similar to the Company's marks. Some of these persons or entities may
have prior  rights to  those  names or  marks  in their  respective  localities.
Negative   publicity  surrounding  such  businesses  may  adversely  affect  the
Company's operations in those markets. In addition, the Company's marks  contain
common  descriptive words and thus may be subject to challenge by users of these
words, alone or in combination with  other words, which describe other  services
or products. Accordingly, there is no assurance that the Company's marks will be
available  in all  locations or that  a challenge  to the Company's  use of such
marks will not result in adverse  consequences, including a judgment that  would
entail  damages and/or the discontinuation of the Company's use of its marks. It
is the Company's policy to utilize  other compatible marks in areas where  there
are preexisting competing marks. See "Business -- Trademarks and Service Marks."
 
    CLASSIFIED  BOARD  OF DIRECTORS.   Concurrent  with  the completion  of this
offering, the  Company's  Restated and  Amended  Articles of  Incorporation  and
Restated  and Amended Bylaws  will provide for a  classified Board of Directors.
The terms of each class  expire in consecutive years so  that only one class  is
elected  in any  given year.  Such provisions  could delay,  deter or  prevent a
merger, consolidation, tender offer, or other business combination or change  of
control  involving  the  Company  that  some  or  a  majority  of  the Company's
stockholders might consider to be in  their best interests, including offers  or
attempted takeovers that might otherwise result in such stockholders receiving a
premium  over the market price for the  Common Stock. See "Management -- Term of
Office" and "Description of Capital Stock -- Certain Anti-Takeover Matters."
 
   
    PREFERRED STOCK.   Concurrent  with  the completion  of this  offering,  the
Company's  Restated  and  Amended  Articles of  Incorporation  and  Restated and
Amended Bylaws will authorize  shares of Preferred Stock  with respect to  which
the  Board of Directors  of the Company will  have the power  to fix the rights,
preferences, privileges and restrictions without  any further vote or action  by
the  stockholders.  Depending  upon  the rights  of  such  Preferred  Stock, the
issuance of Preferred Stock  could have an adverse  effect on holders of  Common
Stock by delaying or preventing a change in control of the Company, diluting the
voting  rights  of  holders  of  Common Stock,  making  removal  of  the present
managment of the Company more difficult  or reducing or restricting the  payment
of  dividends and other distributions to the holders of Common Stock, including,
without limitation,  any  liquidation  preferences  which  may  relate  to  such
Preferred  Stock.  Such  provisions  could delay,  deter  or  prevent  a merger,
consolidation, tender offer, or other business combination or change of  control
involving  the Company  that some  or a  majority of  the Company's stockholders
might consider to  be in  their best  interests, including  offers or  attempted
takeovers  that might otherwise result in  such stockholders receiving a premium
over the market price for the Common Stock. See "Description of Capital Stock --
Preferred Stock."
    
 
   
    SUPERMAJORITY STOCKHOLDER VOTES.   Concurrent  with the  completion of  this
offering,  the  Company's Restated  and  Amended Articles  of  Incorporation and
Restated and Amended Bylaws will require the affirmative vote of the holders  of
at  least  two-thirds  of  the  outstanding capital  stock  in  order  to remove
directors for cause, amend the Bylaws and approve certain business  combinations
with  respect  to a  "related  person." Such  provisions  could delay,  deter or
prevent a merger, consolidation, tender offer, or other business combination  or
change of control involving the Company that some or a majority of the Company's
stockholders  might consider to be in  their best interests, including offers or
attempted takeovers that might otherwise result in such stockholders receiving a
premium over the market price for the Common Stock. See "Description of  Capital
Stock -- Certain Anti-Takeover Matters."
    
 
   
    DILUTION;   ABSENCE  OF  PRIOR   PUBLIC  MARKET  AND   VOLATILITY  OF  STOCK
PRICE.   This offering  will result  in immediate  substantial dilution  of  net
tangible book value of $6.91 per share to new investors, which amount represents
the difference between the pro forma net tangible book value per share after the
offering and an assumed initial public offering price of $10.00 per share. Prior
to this offering, there has been no public market for the Common Stock. Although
the  Company's Common Stock has been approved for listing on the Nasdaq National
Market,   subject    to    notice    of    issuance,    there    can    be    no
    
 
                                       10
<PAGE>
assurance  that an  active market  will develop  or be  sustained following this
offering; therefore, a purchaser of the Common Stock may not be able to  readily
liquidate  its investment in the Common Stock. The initial public offering price
for the shares of Common Stock sold in this offering will be determined  through
negotiations between the Company and the representatives of the underwriters and
will  not necessarily reflect  the market prices for  the Common Stock following
this offering.
 
    Market  prices  for  the  Common  Stock  following  this  offering  will  be
influenced by a number of factors, including the Company's operating results and
other factors affecting the Company specifically and the restaurant industry and
the  financial markets generally, as well as the liquidity of the market for the
Common Stock. The  Company believes that  the market price  of its Common  Stock
will  reflect expectations that the Company will  be able to continue to operate
its restaurants profitably and to develop new restaurants at a significant  rate
and operate them profitably. If the Company is unable to operate its restaurants
as  profitably and develop restaurants at  a pace that reflects the expectations
of the market, investors could sell shares  of the Common Stock at or after  the
time  that  it becomes  apparent  that such  expectations  may not  be realized,
resulting in a decrease in the market price of the Common Stock. In recent years
the stock market  has experienced  extreme price and  volume fluctuations.  This
volatility  has  had a  significant effect  on the  market prices  of securities
issued by many companies for  reasons unrelated to their operating  performance.
See "Dilution" and "Underwriting."
 
    SHARES  ELIGIBLE FOR  FUTURE SALE.   Upon  completion of  this offering, the
Company will have outstanding 4,600,000 shares of Common Stock (4,870,000 shares
of Common  Stock if  the  Underwriters' over-allotment  option is  exercised  in
full).  Of these  shares, the  shares sold  in this  offering will  be tradeable
without restriction  unless they  are purchased  by affiliates  of the  Company.
Shares  of Common Stock outstanding prior to completion of this offering will be
"restricted securities"  as  that term  is  defined  in Rule  144  ("Rule  144")
promulgated under the Securities Act of 1933, as amended (the "Securities Act").
These  "restricted securities,"  and any shares  purchased by  affiliates of the
Company in  this offering  may be  publicly sold  only if  registered under  the
Securities  Act  or  if sold  in  accordance  with an  available  exemption from
registration, such  as those  provided by  Rule 144.  The holders  of  2,600,000
shares  of such "restricted securities" have agreed that they will not, directly
or indirectly, sell or otherwise dispose of  any of such shares for a period  of
180 days after the date of this Prospectus, without the prior written consent of
Rauscher  Pierce  Refsnes,  Inc.,  on  behalf  of  the  representatives  of  the
underwriters. No prediction can be  made as to the  effect, if any, that  future
sales  of shares, or the  availability of shares for  future sales, will have on
the market price of the Common Stock. The sale of substantial amounts of  Common
Stock, or the perception that such sales could occur, could adversely affect the
prevailing  market price for  the Common Stock. See  "Shares Eligible For Future
Sale."
 
                                       11
<PAGE>
                          S CORPORATION DISTRIBUTIONS
 
    Since January 1,  1994, the Company  and certain of  the Prior Entities  (as
defined herein) have been treated for federal and state income tax purposes as S
corporations under Subchapter S of the Internal Revenue Code of 1986, as amended
(the  "Code"). Since  such date,  the Company's earnings  have been  and will be
taxed for federal and most state  income tax purposes directly to the  Company's
stockholders,  rather than to the Company, through the date immediately prior to
the date of termination of the Company's S corporation status (the  "Termination
Date").  The Termination  Date will  occur on the  day immediately  prior to the
completion of this offering. The Company will be responsible for the payment  of
all federal and state income taxes on earnings beginning on the Termination Date
and  continuing thereafter.  See Notes  2 and 9  of Notes  to Combined Financial
Statements and Pro Forma Balance Sheet as of June 30, 1996.
 
   
    Certain Prior Entities paid cash distributions to their stockholders in  the
aggregate  amounts of  approximately $394,000 and  $2.5 million  during 1994 and
1995,  respectively.   See   "Certain  Transactions   --   Distributions."   The
distributions made in 1995 were in excess of the earnings of such Prior Entities
and  were  partially funded  by  borrowings of  such  Prior Entities  which were
assumed by the Company in connection with the Reorganization, as defined herein.
The Company intends to repay  all of its bank borrowings  with a portion of  the
net  proceeds of this offering. The Company also intends to use a portion of the
net  proceeds  of  this  offering  to  fund  a  distribution  to  the   existing
stockholders  in connection  with their estimated  federal and  state income tax
obligations attributable to the Company's 1996 earnings prior to the Termination
Date. If the  Company had terminated  its S  corporation status as  of June  30,
1996,  the  Companys' S  corporation  taxable income  for  1996 would  have been
approximately  $409,000  and   the  resulting  distribution   would  have   been
approximately $184,000. There can be no assurance as to the actual amount of the
Company's  S corporation  taxable income  for 1996  up to  the date  the Company
terminates its S corporation status or  the amount of the related  distribution.
Under  federal tax laws, if the Company  fails to distribute its undistributed S
corporation earnings within a limited  period of time following the  Termination
Date,  a later distribution could be taxed as a dividend to the stockholders. No
S corporation distributions will be made to the stockholders in connection  with
the  Company's earnings  for any  period beginning  on or  after the Termination
Date.
    
 
    Had the Company's S corporation election terminated effective June 30, 1996,
the Company  would have  recognized a  deferred tax  liability of  approximately
$91,000  at the current corporation tax  rate pursuant to Statement of Financial
Accounting  Standards  No.  109,  which  represents  the  cumulative  amount  of
temporary  differences that  have been  deducted by  the Company  for income tax
purposes but have not yet been  expensed for financial accounting purposes.  See
"Selected  Combined Financial Data" and  Notes 2, 9 and  15 of Notes to Combined
Financial Statements.
 
                                DIVIDEND POLICY
 
    The Company currently intends  to retain all earnings  to provide funds  for
its  operations and  expansion, and  therefore does  not anticipate  paying cash
dividends or making any other distributions on its shares of Common Stock in the
foreseeable future. The Company's future  dividend policy will be determined  by
its Board of Directors based on various factors, including the Company's results
of    operations,   financial   condition,   business   opportunities,   capital
requirements, credit  restrictions  and  such  other factors  as  the  Board  of
Directors may deem relevant.
 
    The  Company and  certain Prior Entities  have been treated  for federal and
state income tax  purposes as  S corporations under  the Code  since January  1,
1994.  As a  result, earnings  of the  Company were  subject to  taxation at the
stockholder level rather than the corporate level for federal and certain  state
income  tax  purposes.  Certain  of  the  Prior  Entities  have  previously made
distributions to their  stockholders in connection  with the Reorganization  and
the Company intends to make distributions to its stockholders in connection with
its  status as an S corporation. However, no S corporation distributions will be
made to the existing stockholders in connection with the Company's earnings  for
any  period  beginning on  or  after the  Termination  Date. See  "S Corporation
Distributions."
 
                                       12
<PAGE>
                                USE OF PROCEEDS
 
   
    The net proceeds from the sale of the shares of Common Stock offered by  the
Company  are estimated  to be  approximately $16.0  million (approximately $18.6
million if  the  Underwriter's  over-allotment option  is  exercised  in  full),
assuming  an  initial  public  offering  price of  $10.00  per  share  and after
deducting the underwriting discount and  other estimated offering expenses.  The
Company  will not  receive any proceeds  from the  sale of the  shares of Common
Stock by the Selling Stockholders.
    
 
    The Company intends to  use approximately $4.5 million  of the net  proceeds
for  repayment of indebtedness, as discussed  below, and an amount sufficient to
fund a  distribution  to the  existing  stockholders in  connection  with  their
estimated federal and state income tax obligations attributable to the Company's
1996 earnings prior to the Termination Date. If the Company had terminated its S
corporation  status as  of June  30, 1996,  the Company's  S corporation taxable
income for  1996  would  have  been approximately  $409,000  and  the  resulting
distribution   would  have  been  approximately  $184,000.  See  "S  Corporation
Distributions." The balance of the net  proceeds, together with cash flows  from
operations,  will  be  used  to  finance  future  development  of  Company-owned
restaurants, possible acquisitions, working capital requirements and for general
corporate purposes.  The Company  presently does  not have  any specific  plans,
arrangements,  understandings or agreements regarding any material acquisitions;
however, the Company will  continue to evaluate  suitable acquisitions of  bagel
restaurant businesses as they are identified.
 
   
    The Company intends to use approximately $4.5 million of the net proceeds to
repay  all indebtedness outstanding under its bank financing, approximately $3.8
million of which was outstanding as of June 30, 1996 and up to $747,500 of which
has been, or is anticipated  to be, incurred subsequent  to June 30, 1996.  This
bank debt consists of the following:
    
 
    - A  loan agreement (the "Loan Agreement"),  the proceeds of which were used
      to fund stockholder  distributions and for  working capital purposes.  The
      Loan  Agreement bears interest at the prime  rate plus 1.0% (9.25% at June
      30, 1996), has a maturity date of December 28, 2000 and had an outstanding
      balance of approximately $2.5 million as of June 30, 1996.
 
    - Six term notes (the "Term Notes"), the proceeds of which are being used to
      fund the current development of Company-owned restaurants. The Term  Notes
      bear interest at the prime rate plus 0.5% (8.75% at June 30, 1996), have a
      maturity date of June 15, 2003 and had an aggregate outstanding balance of
      approximately $800,000 as of June 30, 1996.
 
    - A  term  loan  (the  "Nashville Note")  incurred  in  connection  with the
      acquisition of Nashville Bagel Co., Inc. The Nashville Note bears interest
      at the prime rate plus 0.5% (8.75% at June 30, 1996), has a maturity  date
      of March 26, 2003 and had an outstanding balance of approximately $487,000
      as of June 30, 1996.
 
   
    - A  term loan (the "Stillwater Note") dated July 10, 1996 for $300,000 used
      to purchase land  and building  for an additional  restaurant location  in
      Stillwater, Oklahoma. The Stillwater Note bears interest at the prime rate
      plus 0.5% (8.75% at July 10, 1996), and has a maturity date of January 10,
      2007.
    
 
   
    - A  term loan (the "Springfield Note") dated July 8, 1996 for $125,000 used
      to fund  the development  of a  Company-owned restaurant  in  Springfield,
      Missouri.  The Springfield Note bears interest at the prime rate plus 0.5%
      (8.75% at July 8, 1996), and has a maturity date of October 8, 2001.
    
 
   
    - A term loan (the "Remodel Note") dated July 8, 1996 for $172,500 used  for
      funding  of the remodeling of  three existing Company-owned restaurants in
      Oklahoma. The Remodel  Note bears  interest at  the prime  rate plus  0.5%
      (8.75% at July 8, 1996) and has a maturity date of July 8, 2001.
    
 
   
    - A  term loan (the "Lubbock Note") dated July 15, 1996 for $150,000 used to
      fund the development of a Company-owned restaurant in Lubbock, Texas.  The
      Lubbock Note bears interest at the prime rate plus 0.5% (8.75% at July 15,
      1996), and has a maturity date of October 15, 2003.
    
 
    See  Note  7 of  the  Notes to  Combined  Financial Statements  and "Certain
Transactions."
 
    Pending use  of the  proceeds as  set forth  above, the  Company intends  to
invest  the  net  proceeds  in  interest-bearing,  short-term,  investment-grade
securities.
 
                                       13
<PAGE>
                                    DILUTION
 
   
    At June  30, 1996,  the Company  had a  pro forma  net tangible  book  value
(deficit) of approximately $(2.2 million), or $(0.78) per share of Common Stock.
Net  tangible book value per share of  Common Stock is defined as total tangible
assets of the  Company less total  liabilities, divided by  the total number  of
shares  of  Common  Stock outstanding,  without  giving effect  to  the possible
exercise of outstanding  stock options  or other  convertible securities.  After
giving  effect to the  sale of the shares  of Common Stock  offered hereby at an
assumed initial public offering price of $10.00 per share and the application of
the estimated net proceeds therefrom, the  pro forma net tangible book value  of
the  Company at June  30, 1996 would  have been approximately  $14.2 million, or
$3.09 per share. This represents an immediate increase in pro forma net tangible
book value of  approximately $3.87 per  share to existing  stockholders, and  an
immediate  dilution of  $6.91 per  share to  new investors  purchasing shares of
Common Stock in  this offering. The  following table illustrates  the per  share
dilution to new investors:
    
 
   
<TABLE>
<S>                                                          <C>        <C>
Assumed initial public offering price per share.......................  $   10.00
  Pro forma net tangible book value (deficit) per share....  $   (0.78)
  Increase in net tangible book value per share
   attributable to payments by investors of Common Stock in
   this offering...........................................       3.87
                                                             ---------
Pro forma net tangible book value per share after this offering.......       3.09
                                                                        ---------
Dilution per share to new investors...................................  $    6.91
                                                                        ---------
                                                                        ---------
</TABLE>
    
 
   
    The  following table summarizes, at  June 30, 1996, the  number of shares of
Common Stock purchased  from the Company,  the total consideration  paid to  the
Company  and the average price  paid per share by  existing stockholders and new
investors purchasing  shares  in this  offering  at an  assumed  initial  public
offering price of $10.00 per share:
    
 
   
<TABLE>
<CAPTION>
                                               SHARES PURCHASED(1)(2)
                                                                            TOTAL CONSIDERATION
                                              ------------------------  ---------------------------  AVERAGE PRICE
                                                NUMBER       PERCENT        AMOUNT        PERCENT      PER SHARE
                                              -----------  -----------  --------------  -----------  -------------
<S>                                           <C>          <C>          <C>             <C>          <C>
Existing stockholders.......................    2,800,000        60.9%  $      185,650         1.0%    $    0.07
New investors...............................    1,800,000        39.1       18,000,000        99.0         10.00
                                              -----------       -----   --------------       -----
  Total.....................................    4,600,000       100.0%  $   18,185,650       100.0%
                                              -----------       -----   --------------       -----
                                              -----------       -----   --------------       -----
</TABLE>
    
 
- ------------------------
(1) Sales  by Selling  Stockholders in this  offering will reduce  the number of
    shares held by  existing stockholders to  2,600,000, or 56.5%  of the  total
    number  of shares of Common Stock to be outstanding after this offering, and
    will increase  the number  of  shares held  by  new investors  to  2,000,000
    shares, or 43.5% of the total shares of Common Stock to be outstanding after
    this offering. See "Principal and Selling Stockholders" and "Underwriting."
 
(2) Excludes  (i) 400,000 shares of Common Stock reserved for issuance under the
    Company's 1996 Incentive Plan,  of which options  to acquire 271,000  shares
    are  outstanding as of the date of this Prospectus and (ii) 19,320 shares of
    Common Stock  issuable  upon conversion  of  the Convertible  Debenture,  as
    defined  herein. See "Management -- 1996 Incentive Plan" and "Description of
    Capital Stock -- Convertible Debenture."
 
                                       14
<PAGE>
                                 CAPITALIZATION
 
   
    The following table sets forth the short-term debt and capitalization of the
Company at June 30, 1996 (i) on an actual basis, (ii) on a pro forma basis as if
the Company had terminated its S corporation status as of June 30, 1996 and made
a distribution to the  stockholders in connection  with their estimated  federal
and  state income tax obligations,  and (iii) as adjusted  to give effect to the
sale of 1,800,000 shares  of Common Stock  offered by the  Company hereby at  an
assumed initial public offering price of $10.00 per share and the application of
the  estimated  net  proceeds  therefrom. This  information  should  be  read in
conjunction with "Management's  Discussion and Analysis  of Financial  Condition
and  Results of Operations" and the  Company's Combined Financial Statements and
the Notes thereto included elsewhere in this Prospectus. See "Use of Proceeds."
    
 
   
<TABLE>
<CAPTION>
                                                                                          JUNE 30, 1996
                                                                               -----------------------------------
                                                                                ACTUAL     PRO FORMA   AS ADJUSTED
                                                                               ---------  -----------  -----------
                                                                                     (DOLLARS IN THOUSANDS)
<S>                                                                            <C>        <C>          <C>
Short-term debt..............................................................  $     649   $     649    $      29
                                                                               ---------  -----------  -----------
                                                                               ---------  -----------  -----------
Distributions payable........................................................         49         233           49
                                                                               ---------  -----------  -----------
                                                                               ---------  -----------  -----------
Long-term debt, less current portion.........................................  $   3,281   $   3,281    $      86
Stockholders' equity (deficit):
  Preferred stock, 5,000,000 shares authorized, no par value, none issued or
   outstanding (1)...........................................................     --          --           --
  Common stock, $0.01 par value, 30,000,000 shares authorized; 2,800,000
   shares issued and outstanding, actual; 4,600,000 shares issued and
   outstanding, as adjusted (2)..............................................         28          28           46
  Additional paid-in capital (deficit).......................................        158      (1,369)      14,653
  Accumulated deficit........................................................     (1,252)     --           --
                                                                               ---------  -----------  -----------
Total stockholders' equity (deficit).........................................     (1,066)     (1,341)      14,699
                                                                               ---------  -----------  -----------
Total capitalization.........................................................  $   2,215   $   1,940    $  14,785
                                                                               ---------  -----------  -----------
                                                                               ---------  -----------  -----------
</TABLE>
    
 
- ------------------------
(1) Concurrent with the completion of this offering, the Company's Restated  and
    Amended  Articles of Incorporation will  authorize the issuance of preferred
    stock. See "Description of Capital Stock."
 
(2) Excludes (i) 400,000 shares of Common Stock reserved for issuance under  the
    Company's  1996 Incentive Plan,  of which options  to acquire 271,000 shares
    are outstanding as of the date of this Prospectus and (ii) 19,320 shares  of
    Common  Stock  issuable upon  conversion  of the  Convertible  Debenture, as
    defined herein. See "Management -- 1996 Incentive Plan" and "Description  of
    Capital Stock -- Convertible Debenture."
 
                                       15
<PAGE>
                        SELECTED COMBINED FINANCIAL DATA
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
    The  following table  sets forth  selected combined  financial data  for the
Company at  the dates  and  for the  periods  indicated. The  selected  combined
financial  data at December 31, 1994  and 1995 and for each  of the years in the
three-year period ended December  31, 1995 have been  derived from the  Combined
Financial Statements of the Company which have been audited by KPMG Peat Marwick
LLP,  independent certified public accountants, and which are included elsewhere
in this Prospectus. The selected combined  financial data at December 31,  1991,
1992  and 1993  and June 30,  1996, and  for each of  the years  in the two-year
period ended December 31, 1992, and for  the six months ended June 30, 1995  and
the  twenty-six weeks ended June 30, 1996,  have been prepared on the same basis
as the  audited  financial statements,  have  been derived  from  the  unaudited
Combined  Financial Statements of  the Company for such  periods and include, in
the opinion  of  management, all  adjustments  (consisting of  normal  recurring
adjustments)  necessary for the fair presentation  of the financial position and
combined results of operations at and  for such periods. The Company's  combined
results  of operations for the  twenty-six weeks ended June  30, 1996 may not be
indicative of its  combined results of  operations for the  full year.  Selected
combined  financial data should be read in conjunction with, and is qualified in
its entirety by,  "Management's Discussion and  Analysis of Financial  Condition
and  Results of Operations" and the Combined Financial Statements of the Company
and the Notes thereto appearing elsewhere in this Prospectus.
   
<TABLE>
<CAPTION>
                                                                                  YEAR ENDED DECEMBER 31,
                                                                   -----------------------------------------------------
                                                                     1991       1992       1993       1994      1995(1)
                                                                   ---------  ---------  ---------  ---------  ---------
                                                                       (UNAUDITED)
<S>                                                                <C>        <C>        <C>        <C>        <C>
STATEMENT OF OPERATIONS DATA:
Revenues:
  Sales from Company-owned restaurants...........................  $   1,596  $   2,438  $   3,539  $   5,653  $   6,875
  Franchise revenues.............................................     --         --             22        169        484
                                                                   ---------  ---------  ---------  ---------  ---------
    Total revenues...............................................      1,596      2,438      3,561      5,822      7,359
Costs and expenses:
  Cost of sales..................................................        789      1,192      1,527      2,280      2,612
  Restaurant operating expenses..................................        594        985      1,386      2,326      3,084
  General and administrative expenses............................        152        203        469        452        838
  Depreciation and amortization..................................         43         57         80        117        159
                                                                   ---------  ---------  ---------  ---------  ---------
    Total costs and expenses.....................................      1,578      2,437      3,462      5,175      6,693
    Operating income.............................................         18          1         99        647        666
Interest expense, net............................................         20         18         14         53         40
                                                                   ---------  ---------  ---------  ---------  ---------
  Earnings (loss) before income taxes............................         (2)       (17)        85        594        626
Income tax expense (benefit).....................................          2         (1)         9         (3)         7
                                                                   ---------  ---------  ---------  ---------  ---------
    Net earnings (loss)..........................................  $      (4) $     (16) $      76  $     597  $     619
                                                                   ---------  ---------  ---------  ---------  ---------
                                                                   ---------  ---------  ---------  ---------  ---------
Pro forma to reflect income taxes (3):
  Net earnings...................................................                                              $     380
  Net earnings per share.........................................                                              $    0.13
Pro forma weighted average shares outstanding (4)................                                                  2,996
 
<CAPTION>
 
                                                                                       DECEMBER 31,
                                                                   -----------------------------------------------------
                                                                     1991       1992       1993       1994       1995
                                                                   ---------  ---------  ---------  ---------  ---------
                                                                             (UNAUDITED)
<S>                                                                <C>        <C>        <C>        <C>        <C>
BALANCE SHEET DATA:
Working capital deficit..........................................  $      (4) $     (67) $    (171) $    (120) $    (368)
Total assets.....................................................        294        347        819        872      2,295
Total debt.......................................................        234        230        560        359      3,365
Stockholders' equity (deficit)...................................         16         51        126        159     (1,578)
 
<CAPTION>
                                                                                TWENTY-SIX
                                                                   SIX MONTHS   WEEKS ENDED
                                                                   ENDED JUNE    JUNE 30,
                                                                    30, 1995      1996(2)
                                                                   -----------  -----------
                                                                         (UNAUDITED)
<S>                                                                <C>          <C>
STATEMENT OF OPERATIONS DATA:
Revenues:
  Sales from Company-owned restaurants...........................   $   3,345    $   4,850
  Franchise revenues.............................................         194          340
                                                                   -----------  -----------
    Total revenues...............................................       3,539        5,190
Costs and expenses:
  Cost of sales..................................................       1,273        1,733
  Restaurant operating expenses..................................       1,433        2,202
  General and administrative expenses............................         375          402
  Depreciation and amortization..................................          64          177
                                                                   -----------  -----------
    Total costs and expenses.....................................       3,145        4,514
    Operating income.............................................         394          676
Interest expense, net............................................          20          164
                                                                   -----------  -----------
  Earnings (loss) before income taxes............................         374          512
Income tax expense (benefit).....................................      --           --
                                                                   -----------  -----------
    Net earnings (loss)..........................................   $     374    $     512
                                                                   -----------  -----------
                                                                   -----------  -----------
Pro forma to reflect income taxes (3):
  Net earnings...................................................                $     311
  Net earnings per share.........................................                $    0.10
Pro forma weighted average shares outstanding (4)................                    2,996
 
                                                                        JUNE 30, 1996
                                                                   ------------------------
                                                                         (UNAUDITED)
<S>                                                                <C>          <C>
BALANCE SHEET DATA:
Working capital deficit..........................................          $ (872)
Total assets.....................................................           4,002
Total debt.......................................................           3,930
Stockholders' equity (deficit)...................................          (1,066)
</TABLE>
    
 
- ------------------------------
   
(1) The Company acquired two restaurants in December 1995. If such  transactions
    had  occurred on January 1, 1995,  "Total revenues," "Net earnings" and "Net
    earnings per share" would have  been approximately $8,761,000, $224,000  and
    $0.07,  respectively, for the year  ended December 31, 1995,  on a pro forma
    basis. The pro  forma results  do not  necessarily reflect  what would  have
    occurred  if  the  acquisitions  had  been  made  at  the  beginning  of the
    respective periods or  the results that  may occur in  the future. See  "Pro
    Forma   Condensed  Combined  Statement   of  Operations"  and  "Management's
    Discussion and Analysis of Financial Condition and Results of Operations  --
    Overview."
    
(2) Effective January 1, 1996, the Company elected to change its fiscal year end
    from  a calendar year  end to a  52/53-week fiscal year,  ending on the last
    Sunday of the year, which consists of four 13-week periods.
(3) Reflects a pro forma adjustment assuming the Company had been treated as a C
    corporation rather than as an S corporation for income tax purposes for  the
    periods  presented. See "S Corporation Distributions" and Note 2(i) of Notes
    to Combined Financial Statements.
(4) See Note 2(i) of Notes to Combined Financial Statements.
 
                                       16
<PAGE>
          MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                           AND RESULTS OF OPERATIONS
 
OVERVIEW
 
   
    The Company opened its first restaurant in 1986, and has developed 18 of its
20  Company-owned  restaurants  in  Oklahoma, Kansas,  Tennessee  and  Texas. In
addition  to  developing  new  restaurants,  the  Company  acquired  two   bagel
restaurants  in December  1995, one  of which  was a  franchised New  York Bagel
restaurant. The Company commenced franchising the New York Bagel concept in 1993
and currently has 20 franchisees operating 30 restaurants.
    
 
    The  Company's  business  was  previously  operated  through  six   separate
entities,  each  of  which  was  owned  by  one  or  more  existing stockholders
(collectively, the "Prior Entities"). The  Company was incorporated in  December
1995 under the laws of Kansas, and on December 31, 1995, the Prior Entities were
merged  into the Company (the "Reorganization"). The financial statements herein
include the results of operations of the Prior Entities on a combined basis  for
all  periods. See  "Certain Transactions  -- Reorganization"  and Note  1 of the
Notes to Combined Financial Statements.
 
    The Company completed the acquisition  of two bagel restaurants in  December
1995  (the  "Acquisitions").  The  Company  acquired  the  outstanding  stock of
Nashville Bagel Co., Inc. ("Nashville Bagel"), which operated a bagel restaurant
in Nashville, Tennessee,  and acquired  a franchised New  York Bagel  restaurant
located  in  Wichita,  Kansas.  Each Acquisition  was  accounted  for  under the
purchase method,  and accordingly,  the operations  of Nashville  Bagel and  the
acquired  franchised  restaurant have  been included  in the  Company's combined
results  of  operations  after  December   14,  1995  and  December  31,   1995,
respectively.  Pro  Forma Condensed  Combined  Statement of  Operations included
herein presents the results of operations of the Company as if the  Acquisitions
had  occurred  at  January  1,  1995.  See  "Certain  Transactions  -- Franchise
Acquisitions" and Note 12 of the Notes to Combined Financial Statements.
 
    The Company's revenues are derived from sales from Company-owned restaurants
and franchise revenues,  which consist of  royalties from franchised  restaurant
sales  as well as franchise and development fees. Franchise and development fees
are initially  recorded as  deferred revenue  until each  franchised  restaurant
opens, at which time these fees are recorded as revenue.
 
    Cost  of  sales  includes food,  paper  and beverage  costs  associated with
Company-owned restaurants. Restaurant  operating expenses  consist primarily  of
labor  costs, rent, advertising, utilities, maintenance and insurance associated
with Company-owned  restaurants.  General and  administrative  expenses  include
corporate  and  administrative  salaries,  accounting,  legal  and  direct costs
associated with franchise operations.
 
                                       17
<PAGE>
RESULTS OF OPERATIONS
 
    The following  table  sets  forth the  percentage  relationship  of  certain
operating statement data to total revenues, except as otherwise indicated:
 
<TABLE>
<CAPTION>
                                                                                                   SIX MONTHS   TWENTY-SIX
                                                                      YEAR ENDED DECEMBER 31,      ENDED JUNE   WEEKS ENDED
                                                                  -------------------------------      30,       JUNE 30,
                                                                    1993       1994       1995        1995         1996
                                                                  ---------  ---------  ---------  -----------  -----------
<S>                                                               <C>        <C>        <C>        <C>          <C>
Revenues:
  Sales from Company-owned restaurants..........................       99.4%      97.1%      93.4%       94.5%        93.5%
  Franchise revenues............................................        0.6        2.9        6.6         5.5          6.5
                                                                  ---------  ---------  ---------       -----        -----
    Total revenues..............................................      100.0%     100.0%     100.0%      100.0%       100.0%
Costs and expenses:
  Cost of sales (1).............................................       43.2%      40.3%      38.0%       38.0%        35.7%
  Restaurant operating expenses (1).............................       39.2       41.1       44.9        42.8         45.4
  General and administrative expenses...........................       13.2        7.8       11.4        10.6          7.7
  Depreciation and amortization.................................        2.3        2.0        2.2         1.8          3.4
Operating income................................................        2.8       11.1        9.0        11.1         13.0
Interest expense, net...........................................        0.4        0.9        0.5         0.6          3.1
  Net earnings..................................................        2.1       10.3        8.4        10.6          9.9
</TABLE>
 
- ------------------------
(1) As a percentage of sales from Company-owned restaurants.
 
TWENTY-SIX WEEKS ENDED JUNE 30, 1996 COMPARED TO SIX MONTHS ENDED JUNE 30, 1995
 
    Total  revenues increased by $1.7 million, or 46.6%, to $5.2 million for the
period ended June 30, 1996  compared to $3.5 million  for the period ended  June
30,  1995,  primarily due  to an  increase  in the  number of  Company-owned and
franchised restaurants open.
 
    Sales from Company-owned  restaurants increased $1.5  million, or 45.0%,  to
$4.8 million for the period ended June 30, 1996 compared to $3.3 million for the
period  ended  June  30,  1995.  This increase  is  largely  the  result  of the
acquisitions of Nashville Bagel  and a franchised  restaurant in December  1995,
the  opening of a Company-owned  restaurant in October 1995,  and the opening of
five additional  Company-owned restaurants  during the  first half  of 1996.  In
addition,  the  Company experienced  a 5.1%  increase  in same  restaurant sales
during  the  period.  At  June  30,  1996,  the  Company  had  20  Company-owned
restaurants compared to 12 restaurants at June 30, 1995.
 
    Franchise  revenues increased  by $146,000,  or 75.7%,  to $340,000  for the
period ended June 30, 1996  compared to $193,000 for  the period ended June  30,
1995.  This  increase is  primarily due  to  an increase  in royalty  revenue of
$136,000, or 156.3%, to $223,000 for the period ended June 30, 1996 from $87,000
during the period ended June 30,  1995. This is attributable to the  significant
growth  in the number of  franchised restaurants opened during  the last half of
1995 and continuing into the first half of 1996. At June 30, 1996, there were 30
franchised restaurants compared to 16 restaurants at June 30, 1995.
 
    Cost of  sales increased  by $461,000,  or 36.2%,  to $1.7  million for  the
period  ended June 30, 1996  compared to $1.3 million  for the period ended June
30, 1995,  primarily  due to  the  increase in  Company-owned  restaurant  sales
discussed  above. As  a percentage  of Company-owned  restaurant sales,  cost of
sales decreased to 35.7% for the period  ended June 30, 1996 from 38.0% for  the
period ended June 30, 1995, as a result of purchasing and operating efficiencies
experienced in 1996. Prices of the Company's commodities (meat and cheese, flour
and  other  bakery  ingredients)  have  generally  remained  stable  during  the
comparable periods.
 
   
    Restaurant operating  expenses  increased by  $769,000,  or 53.7%,  to  $2.2
million  for the  period ended June  30, 1996  compared to $1.4  million for the
period ended June 30, 1995, primarily due to the
    
 
                                       18
<PAGE>
increase in restaurant sales discussed  above. As a percentage of  Company-owned
restaurant  sales,  restaurant operating  expenses  increased to  45.4%  for the
period ended June 30, 1996 from 42.8%  for the period ended June 30, 1995.  This
increase is primarily due to increased labor costs associated with the Company's
acquisition  of  Nashville Bagel  in  December 1995,  and  the opening  of three
Company-owned restaurants in Nashville, Tennessee during the first half of 1996.
 
   
    General and  administrative  expenses  increased by  $27,000,  or  7.2%,  to
$402,000  for the period ended June 30, 1996 compared to $375,000 for the period
ended June 30, 1995. This increase is primarily attributable to the increase  in
franchise   activity.   As  a   percentage  of   total  revenues,   general  and
administrative expenses decreased  to 7.7% for  the period ended  June 30,  1996
from  10.6% for the period ended June 30,  1995. The decrease as a percentage of
total revenues was primarily due to increased economies of scale resulting  from
franchise infrastructure implemented in 1995.
    
 
    Depreciation  and amortization increased by $112,000, or 174.4%, to $177,000
for the period ended June 30, 1996 compared to $65,000 for the period ended June
30, 1995.  As a  percentage  of total  revenues, depreciation  and  amortization
increased  to 3.4% for the  period ended June 30, 1996  from 1.8% for the period
ended  June  30,  1995.  This  increase  is  primarily  the  result  of   higher
depreciation  and amortization associated with the Acquisitions, and the opening
of five additional Company-owned restaurants during the first half of 1996.
 
    Interest expense increased by $143,000 to $163,000 for the period ended June
30, 1996 compared to the period ended  June 30, 1995. This increase in  interest
expense  is primarily the result of increased borrowings during the period ended
June 30, 1996.
 
FISCAL YEAR 1995 COMPARED TO FISCAL YEAR 1994
 
    Total revenues increased by $1.5 million, or 26.4%, to $7.4 million for 1995
compared to $5.8 million for 1994, primarily due to an increase in the number of
Company-owned and franchised restaurants open.
 
    Sales from Company-owned  restaurants increased $1.2  million, or 21.6%,  to
$6.9  million for 1995 compared to $5.7  million for 1994. This is primarily the
result of the opening of one additional Company-owned restaurant in October 1995
and two  additional Company-owned  restaurants in  late 1994.  In addition,  the
Company  experienced an 9.8%  increase in same restaurant  sales during 1995. At
December 31, 1995, the Company had  15 Company-owned restaurants compared to  12
restaurants at December 31, 1994.
 
    Franchise  revenues increased by  $315,000, or 187.1%,  to $484,000 for 1995
compared to $169,000 for 1994. This increase is primarily due to the opening  of
franchised  restaurants in 1995. There were 25 franchised restaurants at the end
of 1995 and nine franchised restaurants at the end of 1994, which impacted  both
franchise  fees and  royalty revenue.  Franchise and  development fees increased
$143,000, or  132.4%,  to $251,000  for  1995  compared to  $108,000  for  1994.
Franchise royalty revenue increased by $173,000, or 283.6%, to $234,000 for 1995
compared to $61,000 for 1994.
 
    Cost  of sales  increased by  $333,000, or 14.6%,  to $2.6  million for 1995
compared to $2.3 million  for 1994. This increase  is primarily attributable  to
the  increase in sales from Company-owned  restaurants. As a percentage of sales
from Company-owned restaurants, cost  of sales decreased to  38.0% in 1995  from
40.3%  in  1994  as  a  result  of  purchasing  and  operating  efficiencies and
portioning refinements achieved  in 1995.  Prices of  the Company's  commodities
(meat  and cheese, flour  and other bakery  ingredients) have generally remained
stable during the comparable periods.
 
    Restaurant operating  expenses  increased by  $758,000,  or 32.6%,  to  $3.1
million  for 1995 compared to $2.3 million  for 1994. This increase is primarily
due to the increase in sales from Company-owned restaurants discussed above  and
to approximately two weeks of operating expenses attributable to Nashville Bagel
subsequent  to  its  acquisition by  the  Company  on December  14,  1995.  As a
percentage  of  sales  from  Company-owned  restaurants,  restaurant   operating
expenses increased to
 
                                       19
<PAGE>
44.9%  for 1995 from  41.1% for 1994.  This increase is  primarily the result of
higher operating expenses attributable to  a restaurant which opened in  October
1995,  the acquisition of Nashville Bagel  and two restaurants which were closed
for remodeling during a portion of the fourth quarter of 1995.
 
    General and  administrative expenses  increased by  $386,000, or  85.5%,  to
$838,000  for 1995  compared to  $452,000 for  1994. This  increase is primarily
attributable to  the  increase  in  franchise  activity  and  to  merger-related
expenses  related  to  the Reorganization  in  1995.  As a  percentage  of total
revenues, general and administrative  expenses increased to  11.4% in 1995  from
7.8%  in 1994, primarily as a result of the further development of the franchise
program.
 
    Depreciation and amortization  increased by $42,000,  or 35.9%, to  $159,000
for  1995 compared  to $117,000  for 1994.  As a  percentage of  total revenues,
depreciation and amortization increased to 2.2% for 1995 from 2.0% in 1994. This
increase is primarily attributable to the opening of the additional  restaurants
discussed above.
 
    Interest expense decreased by $12,000 to $40,000 for 1995 compared to 52,000
for  1994. This decrease  in interest expense  is primarily the  result of lower
bank borrowings during 1995.
 
FISCAL YEAR 1994 COMPARED TO FISCAL YEAR 1993
 
    Total revenues increased by $2.2 million, or 63.5%, to $5.8 million for 1994
compared to $3.6 million for 1993, primarily due to an increase in the number of
Company-owned and franchised restaurants open.
 
    Sales from Company-owned  restaurants increased $2.1  million, or 59.8%,  to
$5.7  million for 1994 compared to $3.5  million for 1993. This is primarily the
result of the opening of three additional Company-owned restaurants in 1994.  In
addition,  the Company  experienced a  19.0% increase  in same  restaurant sales
during 1994. At December 31, 1994, the Company had 12 Company-owned  restaurants
compared to nine restaurants at December 31, 1993.
 
    Franchise  revenues increased by  $146,000 to $169,000  for 1994 compared to
$23,000 for 1993. This  increase is primarily due  to the opening of  franchised
restaurants  in 1994. There were nine franchised  restaurants open at the end of
1994 versus two franchised restaurants at the end of 1993.
 
    Cost of sales  increased by  $753,000, or 49.3%,  to $2.3  million for  1994
compared  to $1.5 million  for 1993. This increase  is primarily attributable to
the opening  of  three  additional  Company-owned  restaurants  in  1994.  As  a
percentage  of Company-owned restaurant sales, cost  of sales decreased to 40.3%
in 1994 from 43.2%  in 1993 primarily  as a result  of purchasing and  operating
efficiencies.  Prices of the  Company's commodities (meat  and cheese, flour and
other bakery ingredients) have generally  remained stable during the  comparable
periods.
 
    Restaurant  operating  expenses increased  by  $940,000, or  67.8%,  to $2.3
million for 1994 compared to $1.4  million for 1993. This increase is  primarily
due  to the additional  restaurant openings discussed above.  As a percentage of
Company-owned restaurant sales, restaurant operating expenses increased to 41.1%
for 1994 from 39.2% for 1993.
 
    General and  administrative  expenses  decreased by  $17,000,  or  3.6%,  to
$452,000  for 1994 compared to $469,000 for 1993. This decrease is primarily the
result of a  reduction in  management compensation  in 1994.  This decrease  was
offset slightly by an increase in general and administrative expenses related to
the  increase in franchise  activity. As a percentage  of total revenue, general
and administrative expenses decreased to 7.8% in 1994 from 13.2% in 1993.
 
    Depreciation and amortization  increased by $37,000,  or 45.9%, to  $117,000
for  1994 compared to $80,000 for  1993. This increase is primarily attributable
to the opening of the additional restaurants discussed above. As a percentage of
total revenues, depreciation  and amortization  decreased to 2.0%  in 1994  from
2.3% in 1993.
 
                                       20
<PAGE>
    Interest  expense increased by $39,000 to $52,000 for 1994 compared to 1993.
This increase in  interest expense  is primarily  the result  of increased  bank
borrowings in order to expand the Company's restaurant base.
 
QUARTERLY FINANCIAL DATA
 
    The  following sets forth  selected quarterly results  from operations. This
information is derived from  unaudited financial statements  of the Company  and
includes in the opinion of management, all normal and recurring adjustments that
management  considers necessary  for a  fair statement  of the  results for such
periods. The operating results for any quarter are not necessarily indicative of
results for any future period.
 
<TABLE>
<CAPTION>
                                                      QUARTER    QUARTER    QUARTER    QUARTER    QUARTER    QUARTER
                                                       ENDED      ENDED      ENDED      ENDED      ENDED      ENDED
                                                      3/31/95    6/30/95    9/30/95   12/31/95    3/31/96    6/30/96
                                                     ---------  ---------  ---------  ---------  ---------  ---------
                                                              (DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                                                  <C>        <C>        <C>        <C>        <C>        <C>
Revenues:
  Sales from Company-owned restaurants.............  $   1,649  $   1,696  $   1,652  $   1,878  $   2,219  $   2,631
  Franchise revenues...............................         59        135        145        145        170        170
                                                     ---------  ---------  ---------  ---------  ---------  ---------
    Total revenues.................................      1,708      1,831      1,797      2,023      2,389      2,801
                                                     ---------  ---------  ---------  ---------  ---------  ---------
Costs and expenses:
  Cost of sales....................................        636        637        649        690        813        920
  Restaurant operating expenses....................        705        727        759        893        960      1,242
  General and administrative expenses..............        159        216        192        271        207        195
  Depreciation and amortization....................         31         34         41         53         71        106
                                                     ---------  ---------  ---------  ---------  ---------  ---------
    Total costs and expenses.......................      1,531      1,614      1,641      1,907      2,051      2,463
                                                     ---------  ---------  ---------  ---------  ---------  ---------
    Operating income...............................        177        217        156        116        338        338
Interest expense, net..............................          7         13          8         12         78         86
                                                     ---------  ---------  ---------  ---------  ---------  ---------
    Earnings before income taxes...................        170        204        148        104        260        252
Income tax expense.................................     --         --              2          5     --         --
                                                     ---------  ---------  ---------  ---------  ---------  ---------
  Net earnings.....................................  $     170  $     204  $     146  $      99  $     260  $     252
                                                     ---------  ---------  ---------  ---------  ---------  ---------
                                                     ---------  ---------  ---------  ---------  ---------  ---------
Pro forma to reflect income taxes:
  Income tax expense...............................  $      67  $      80  $      58  $      41  $     104  $      97
  Net earnings.....................................  $     103  $     124  $      90  $      63  $     156  $     155
  Net earnings per share...........................  $    0.03  $    0.04  $    0.03  $    0.02  $    0.05  $    0.05
</TABLE>
 
    Although the Company's  historical and anticipated  growth makes  predicting
future   trends   difficult,  the   Company-owned  restaurants   have  generally
experienced slightly lower restaurant sales in the fourth quarter.
 
LIQUIDITY AND CAPITAL RESOURCES
 
    The  Company  requires  capital  primarily   for  the  development  of   new
restaurants,  possible acquisitions and the remodeling of existing Company-owned
restaurants. Capital expenditures  totaled $584,000, $285,000  and $475,000  for
1993,  1994 and 1995, respectively,  and $1.2 million for  the period ended June
30, 1996. The Company has historically funded its capital expenditures with cash
provided by  operations and  bank  borrowings. Net  cash provided  by  operating
activities  was  $192,000,  $696,000  and  $777,000  for  1993,  1994  and 1995,
respectively, and $1.0 million for the period ended June 30, 1996.
 
    At June  30, 1996,  the  Company had  outstanding  bank borrowings  of  $3.8
million  consisting of  (i) $2.5  million under  the Loan  Agreement which bears
interest at the  prime rate plus  1.0% and  matures on December  28, 2000,  (ii)
aggregate outstanding borrowings under the Term Notes of $800,000, each of which
bear  interest at the prime rate plus 0.5%  and have a maturity date of June 15,
2003 and (iii)  $487,000 under the  Nashville Note which  bears interest at  the
prime rate plus 0.5% and matures
 
                                       21
<PAGE>
   
on  March 26, 2003.  Subsequent to June  30, 1996, the  Company has incurred, or
anticipates  incurring,   additional   bank  borrowings   to   finance   capital
expenditures  of up to $747,500, consisting of (i) $300,000 under the Stillwater
Note which bears interest at the prime rate plus 0.5% and matures on January 10,
2007, (ii) $125,000 under the Springfield Note which bears interest at the prime
rate plus 0.5% and matures on October 8, 2001, (iii) $172,500 under the  Remodel
Note  which bears interest  at the prime rate  plus 0.5% and  matures on July 8,
2001, and (iv) $150,000 under the Lubbock Note which bears interest at the prime
rate plus 0.5%  and matures on  October 15, 2003.  The outstanding  indebtedness
under these bank financings, which is secured by substantially all of the assets
of  the Company, will be repaid from the  proceeds of this offering. See "Use of
Proceeds."
    
 
    Certain Prior Entities paid cash distributions to their stockholders in  the
aggregate  amounts of  approximately $394,000 and  $2.5 million  during 1994 and
1995, respectively.  The  distributions made  in  1995  were in  excess  of  the
earnings  of such Prior  Entities and were partially  funded by borrowings under
the Loan  Agreement. The  Company  also intends  to use  a  portion of  the  net
proceeds of this offering to fund a distribution to the existing stockholders in
connection  with  their  estimated  federal  and  state  income  tax obligations
attributable to the Company's 1996 earnings  prior to the Termination Date.  See
"S Corporation Distributions."
 
   
    Based  on its contemplated  expansion plans, the  Company estimates that its
total capital expenditures will be approximately  $3.0 million in 1996 and  $3.3
million  in 1997. These estimates include  the estimated costs of developing new
restaurants and renovating Company-owned  restaurants. The Company expects  that
the net proceeds of this offering and cash provided by operating activities will
provide sufficient funds to finance its capital expenditures through 1997.
    
 
INFLATION
 
    The  Company believes that  the relatively moderate  rates of inflation over
the past  few  years  have not  had  a  significant impact  on  its  results  of
operations.
 
                                       22
<PAGE>
                                    BUSINESS
 
GENERAL
 
    The  Company owns and franchises 50 quick-service New York Bagel restaurants
in 16 states that serve generous portions of fresh, high quality food with fast,
friendly service  at an  attractive price-value  relationship. The  Company  has
grown   by  developing  Company-owned  restaurants  and  by  selectively  adding
franchisees. As  of  June 30,  1996,  there were  20  Company-owned  restaurants
located  in Oklahoma, Kansas, Tennessee and  Texas and 30 franchised restaurants
located in 15 states operated by 20 franchisees.
 
    The Company  believes that  consumption of  bagels has  increased in  recent
years,  as  consumers have  discovered that  bagels are  a healthier,  lower fat
alternative to  other quick-service  foods  and are  a suitable  substitute  for
sandwich   breads.  Management  believes  that   the  market  for  retail  bagel
restaurants is fragmented and underserved,  and that the Company can  capitalize
on  the  demand for  fresh bagels  by expanding  the New  York Bagel  concept in
targeted markets.
 
THE NEW YORK BAGEL CONCEPT
 
    PREPARE FRESH, HIGH QUALITY PRODUCTS.   New York Bagel restaurants serve  up
to  20  varieties  of  bagels  that are  made  from  scratch,  boiled  and baked
throughout the day in the traditional "New York style." The Company believes its
five-ounce bagel is larger  than those served by  many of its competitors.  Menu
items  are prepared in  accordance with the  Company's specifications using high
quality ingredients  such  as  Philadelphia-Registered  Trademark-  Brand  cream
cheese,  Kraft-Registered Trademark-  cheeses and  premium deli  meats. Generous
portions of cream cheese are applied on  its breakfast bagel and four ounces  of
meat  are served on each  of its deli sandwiches.  The Company believes that the
quality and portion size of its menu items generally equals or exceeds those  of
its  competitors. Because its menu pricing  is competitive, the Company believes
that it offers customers an attractive price-value relationship.
 
    MAXIMIZE  TRAFFIC  THROUGHOUT  THE  DAY.    Management  has  recognized  the
versatility  of  the  bagel  and  has  developed  a  menu  to  attract customers
throughout the day. The breakfast menu at New York Bagel restaurants includes  a
variety  of  bagels and  custom-blended cream  cheeses, breakfast  sandwiches on
bagels, gourmet coffees, muffins and croissants. Lunch and dinner items  include
a  wide range of delicatessen sandwiches made on bagels or other breads, salads,
cookies and  soft drinks.  Management  believes that  Company-owned  restaurants
typically  generate approximately 40% of their  sales before 11:00 a.m., with an
average ticket of approximately $3.00 during such period and $4.00 thereafter.
 
    COMMITMENT TO TIMELY SERVICE.  The  Company believes that timely service  is
essential  in the quick-service  restaurant business. Service  time is minimized
through the division of  employee functions, efficient  store layout and  design
and  queuing mechanisms. The Company conducts time studies of its restaurants on
a periodic basis and  believes that on average,  breakfast customers are  served
within  three minutes of placing their order  and lunch and dinner customers are
served within five  minutes. As  a result,  the Company  also has  been able  to
successfully   operate  drive-through   windows  at   certain  New   York  Bagel
restaurants.
 
    FOCUS ON  TRAINING.   The Company  believes that  comprehensive training  is
essential  to the efficiency and consistency of its operations. Accordingly, the
Company conducts  an  extensive  90-day  training  program  for  its  restaurant
managers and franchisees that is composed of approximately ten days of classroom
instruction  and approximately 80 days of  on-site instruction. In addition, the
Company's training team provides on-site assistance during the initial ten  days
of  operation at  each Company-owned  restaurant and  at a  franchisee's initial
franchised restaurant.
 
                                       23
<PAGE>
EXPANSION STRATEGY
 
    EMPHASIZE MID-SIZED AND SMALLER METROPOLITAN MARKETS.  The Company presently
targets its expansion  efforts in  mid-sized and  smaller metropolitan  markets.
Management  believes that  these markets  are attractive  because they typically
have fewer  competing  bagel restaurants  and  more favorable  lease  and  labor
environments than larger metropolitan markets.
 
    ESTABLISH  STRONG  MARKET  PRESENCE.   Since  the bagel  industry  is highly
fragmented and increasingly competitive, the Company seeks to establish a strong
market presence in  its targeted markets.  To develop a  strong market  presence
rapidly and efficiently, the Company employs a multiple store strategy involving
a  bakery restaurant  which produces  bagels for itself  and one  or more nearby
satellite restaurants.  By entering  underserved  markets and  opening  multiple
restaurants,  the Company  seeks to  maximize market  share and  establish brand
awareness.   The   Company   and   its   franchisees   have   implemented   this
bakery/satellite restaurant combination 15 times.
 
    FOCUS  ON  UNIT AND  MARKET  ECONOMICS.   Consistent  with its  market share
objective, the  Company focuses  not only  on generating  attractive unit  level
economics,  but also on the economic returns  of a particular target market. The
Company  believes  that  bakery  restaurants  can  be  opened  for  an   initial
investment,  including leasehold  improvements, furniture,  fixtures, equipment,
initial working  capital and  pre-opening expenses,  of approximately  $250,000,
with  satellite restaurants requiring approximately $150,000. By averaging these
initial investment  amounts within  markets, the  Company believes  it  achieves
attractive returns on investment.
 
    MAINTAIN  BALANCED RESTAURANT  DEVELOPMENT.   The Company  intends to expand
through a balanced development  of Company-owned and  franchised New York  Bagel
restaurants.  While Company-owned  restaurants provide the  Company with greater
revenues and profits than franchised restaurants, franchising allows the Company
to accelerate its  expansion and name  recognition with less  investment of  the
Company's capital or human resources.
 
    MAKE SELECTIVE ACQUISITIONS.  The Company has acquired two bagel restaurants
to  date, including  an unaffiliated restaurant  in Nashville,  Tennessee, a new
market, and a franchised restaurant in  an existing market. Since acquiring  the
Nashville restaurant, a bakery restaurant, the Company has added three satellite
restaurants  in that market. The Company intends to pursue other acquisitions of
local and regional bagel operations with an established market presence.
 
RESTAURANT DESIGN AND SITE SELECTION
 
    The Company's prototypical restaurant is  decorated in rich colors and  dark
woods  and contains a  mixture of booth,  table and barstool  seating and, where
available,  outdoor  seating.  Exposed  ceilings   with  drop  lighting  and   a
combination  of tile and  carpeted flooring are used  to enhance its comfortable
ambiance. Walls are covered with  black and white photographs depicting  classic
New York scenes. The Company's restaurants are configured to facilitate a smooth
flow of dine-in and carry-out traffic while retaining a casual, cafe atmosphere.
Bagels and other baked products are displayed prominently behind a glass counter
while  other  items  such as  salads,  packaged  cream cheese  for  take-out and
specialty sodas and drinks are located in an open, self-serve refrigerated  area
next  to the  cash register.  Restaurant staff  prepare sandwich  and other menu
items behind the counter for dine-in and take-out customers. Dine-in  customers'
food  is delivered directly  to the table. The  restaurants serve cappuccino and
espresso, and a  fountain drink  and gourmet coffee  station are  placed in  the
dining  area for  customer convenience.  Retail merchandise,  including New York
Bagel logo clothing, coffee  mugs and gift items,  are displayed throughout  the
restaurant.
 
    The  Company  believes  that  the  layout  and  design  of  each  restaurant
contributes to the success  of its operations.  The Company continually  reviews
the  restaurant design  package for  its restaurants  and remodels  as required.
Pursuant  to  the  franchise  agreement,  franchised  restaurants'  decor   must
 
                                       24
<PAGE>
be  updated  every  five years  or  upon  renewal of  each  particular franchise
agreement. Remodeling typically requires closing the restaurant for one to  four
weeks.  Although restaurants may  vary in size, layout  and design are generally
consistent.
 
    The Company considers  the location of  a restaurant to  be important,  and,
therefore,  devotes significant resources to the investigation and evaluation of
potential sites.  The  site  selection process  focuses  on  area  demographics,
including  population density,  traffic patterns, income  levels and competitive
factors. The  Company  generally targets  locations  that possess  a  population
density of at least 50,000 residents within a three mile radius and are situated
on the morning side of commuter traffic. The Company's restaurants are typically
located  in  strip  shopping  centers or  free-standing  buildings  that provide
visibility, curb  appeal  and  accessibility.  Certain  limited  hour  satellite
restaurants  are located in office buildings  and are open during business hours
Monday through Friday. The Company's restaurant design may be configured to  fit
a  wide variety of building  shapes and sizes, thereby  increasing the number of
suitable sites for new locations.
 
UNIT ECONOMICS
 
    In targeted markets, the Company employs a multiple store strategy involving
a bakery restaurant  which produces  bagels for itself  and one  or more  nearby
satellite  restaurants. The  Company's approach  to opening  new restaurants has
been to minimize  its required investment  by leasing substantially  all of  its
locations.  The Company  believes that bakery  restaurants can be  opened for an
initial  investment,  including  leasehold  improvements,  furniture,  fixtures,
equipment,  initial working  capital and pre-opening  expenses, of approximately
$250,000,  with  satellite  restaurants  requiring  approximately  $150,000.  By
averaging  these  initial investment  amounts  within a  particular  market, the
Company believes it achieves attractive returns on investment within markets.
 
   
    During  1995  and  the  period  ended  June  30,  1996,  average  sales  per
Company-owned  restaurant  opened  throughout  each  period  were  $559,000  and
$293,000, respectively. During  1995 and  the period  ended June  30, 1996,  the
Company's   restaurant  level  margin  (defined   as  sales  from  Company-owned
restaurants less cost of sales and restaurant operating expenses as a percentage
of sales from Company-owned restaurants) was 17.1% and 18.9%, respectively.
    
 
RESTAURANT LOCATIONS
 
    The average bakery restaurant contains approximately 2,750 square feet,  and
the  average  satellite  restaurant contains  approximately  2,000  square feet.
Approximately 1,200  square  feet of  a  bakery  restaurant is  used  for  dough
production, baking and food preparation while approximately 500 square feet of a
satellite  restaurant is used for food  preparation. Restaurants have an average
seating capacity of approximately 60  persons. The Company leases  approximately
1,200  to 4,000 square feet of space for each of its 20 Company-owned restaurant
sites. As  of June  30,  1996, the  Company has  entered  into an  agreement  to
purchase  land and a building  under development as a  restaurant and leases for
three restaurants  under  development. Although  the  terms of  its  leases  for
Company-owned restaurants vary, the Company typically seeks to obtain an initial
five-year  term lease  with two or  three five-year option  terms. The following
table sets  forth  certain information  as  of June  30,  1996 with  respect  to
Company-owned  and franchised New York  Bagel restaurants currently in operation
or under development. Restaurants under development include locations for  which
leases  have been signed, a real estate purchase agreement has been executed, or
construction has commenced, but are not currently in operation.
 
                                       25
<PAGE>
                           COMPANY-OWNED RESTAURANTS
 
<TABLE>
<CAPTION>
                                                                        DATE              TYPE OF
                          LOCATION                                     OPENED           RESTAURANT
- ------------------------------------------------------------  ------------------------  -----------
<S>                       <C>                                 <C>                       <C>
Stillwater, OK            Elm Street                          January 1986                  Bakery
Stillwater, OK            Downtown                            August 1986                Satellite
Oklahoma City, OK         Casady Square                       August 1988                   Bakery
Oklahoma City, OK         Leadership Square                   October 1989               Satellite
Tulsa, OK                 Yale and 71st Street                January 1990                  Bakery
Edmond, OK                Broadway Extension                  September 1991             Satellite
Wichita, KS               East Central Avenue                 July 1992                     Bakery
Wichita, KS               Downtown                            April 1993                 Satellite
Oklahoma City, OK         Brixton Square                      July 1993                  Satellite
Tulsa, OK                 Cherry Street                       January 1994               Satellite
Norman, OK                Lindsey Avenue                      August 1994                   Bakery
Norman, OK                Campus                              September 1994             Satellite
Wichita, KS               Rock Road                           July 1995                  Satellite
Tulsa, OK                 Peoria Avenue                       September 1995                Bakery
Nashville, TN             West End Avenue                     December 1995                 Bakery
Nashville, TN             Hillsboro Village                   March 1996                 Satellite
Tulsa, OK                 Downtown                            March 1996                 Satellite
Waco, TX                  West Waco Drive                     April 1996                    Bakery
Nashville, TN             White Bridge Road                   April 1996                 Satellite
Nashville, TN             L&C Tower                           June 1996                  Satellite
Springfield, MO           Campbell Avenue                     Under Development             Bakery
Tulsa, OK                 51st Street                         Under Development          Satellite
Stillwater, OK            Perkins Road                        Under Development          Satellite
Lubbock, TX               Quaker Avenue                       Under Development             Bakery
</TABLE>
 
                                       26
<PAGE>
<TABLE>
<S>                       <C>                                 <C>                       <C>
                                      FRANCHISED RESTAURANTS
<CAPTION>
 
                                                                        DATE              TYPE OF
                          LOCATION                                     OPENED           RESTAURANT
- ------------------------------------------------------------  ------------------------  -----------
<S>                       <C>                                 <C>                       <C>
Omaha, NE                 South 106th                         December 1993                 Bakery
Knoxville, TN             Kingston Pike                       March 1994                    Bakery
Olathe, KS                Mur-len Avenue                      July 1994                     Bakery
Dallas, TX                Lemmon Avenue                       July 1994                     Bakery
Kansas City, MO           Downtown                            September 1994             Satellite
Austin, TX                Research Boulevard                  October 1994                  Bakery
Little Rock, AR           Markham Avenue                      November 1994                 Bakery
Tucson, AZ                East Broadway                       February 1995                 Bakery
Omaha, NE                 Farnam Street                       February 1995              Satellite
Santa Fe, NM              St. Michaels Boulevard              March 1995                    Bakery
Littleton, CO             West Bowles Avenue                  April 1995                    Bakery
Plano, TX                 Legacy Drive                        April 1995                    Bakery
Dallas, TX                Preston Royal Centre                May 1995                   Satellite
Amarillo, TX              Soncy Road                          June 1995                     Bakery
Knoxville, TN             Gay Street                          July 1995                  Satellite
Longview, WA              Ocean Beach Highway                 July 1995                     Bakery
Columbia, SC              Harden Street                       September 1995                Bakery
Tampa, FL                 North Dale Mabry Highway            September 1995                Bakery
Hurst, TX                 Grapevine Highway                   September 1995                Bakery
Bismarck, ND              East Bismark Expressway             October 1995                  Bakery
San Antonio, TX           Embassy Oaks                        November 1995                 Bakery
Austin, TX                Research Boulevard                  November 1995              Satellite
Amarillo, TX              West Georgia Street                 December 1995              Satellite
Omaha, NE                 Pacific Street                      January 1996               Satellite
Irving, TX                North MacArthur Boulevard           March 1996                 Satellite
New Orleans, LA           Veteran's Boulevard                 March 1996                    Bakery
Tucson, AZ                North Oracle Avenue                 March 1996                 Satellite
San Antonio, TX           Broadway Avenue                     May 1996                   Satellite
Englewood, CO             Holly Street                        June 1996                     Bakery
Birmingham, AL            20th Street South                   June 1996                     Bakery
Little Rock, AR           Center Street                       Under Development          Satellite
Littleton, CO             Wadsworth Avenue                    Under Development          Satellite
Aurora, CO                East Mississippi Street             Under Development          Satellite
Columbia, SC              Palmetto Plaza                      Under Development          Satellite
</TABLE>
 
PLANNED EXPANSION
 
   
    The  Company  intends  to  expand   through  the  balanced  development   of
Company-owned and franchised restaurants. Since January 1, 1996, the Company has
opened  five Company-owned restaurants and currently  plans to open eight to ten
additional  Company-owned  restaurants   during  the  remainder   of  1996   and
approximately  17 to 20 in 1997. Since  January 1, 1996, franchisees have opened
eight franchised  restaurants  and  the Company  currently  has  20  franchisees
operating  30 restaurants in 15 states.  The Company considers franchisees to be
an integral component of its  continued growth. The Company expects  franchisees
to  open an  additional 15 to  20 restaurants  during the remainder  of 1996 and
approximately 25 to 30 franchised restaurants during 1997, although there can be
no assurance that all of these restaurants will be opened.
    
 
                                       27
<PAGE>
OPERATIONS
 
    RESTAURANT PERSONNEL.    A  typical  New York  Bagel  restaurant  employs  a
restaurant  manager,  an assistant  manager and  approximately  25 to  30 hourly
employees for a bakery restaurant and 15 to 20 hourly employees for a  satellite
restaurant,  most of whom work part-time.  The restaurant manager is responsible
for  the  day-to-day  operation  of  the  restaurant  and  for  compliance  with
Company-established  operating  standards. The  Company  also employs  five area
managers,  each  of  whom  has  responsibility  for  overseeing  three  to   six
Company-owned  restaurants.  The Company  seeks  to hire  experienced restaurant
managers and staff, and to motivate  and retain them by providing  opportunities
for  advancement  and  performance-based,  financial  incentives.  Training  and
compensation programs  are  intended to  instill  restaurant managers  and  area
managers  with a sense  of ownership in their  restaurants. The Company believes
the issuance of stock  awards under its 1996  Incentive Plan and the  restaurant
management  bonus  program  will  enhance  its  ability  to  attract  and retain
restaurant and  area  managers. To  date,  the  Company has  experienced  a  low
managerial  turnover rate which it believes  results in decreased training costs
and higher productivity. See "Management -- 1996 Incentive Plan."
 
    REPORTING.   The  Company's restaurant  managers  prepare daily  and  weekly
reports of sales, cash deposits and operating costs. Physical inventories of all
food and beverage items are taken monthly. The Company conducts monthly meetings
with  area managers to  discuss restaurant sales,  profitability and operations,
personnel needs and product quality.
 
    HOURS OF  OPERATIONS.   The restaurants  are generally  open Monday  through
Saturday  from 6:30 a.m. to 8:00 p.m. and  on Sunday from 8:00 a.m. to 5:00 p.m.
Management  believes   that   Company-owned   restaurants   typically   generate
approximately  40% of their sales before 11:00 a.m. Although the majority of New
York Bagel restaurants are open seven days a week, certain satellite restaurants
are located in downtown  business districts and are  open during business  hours
Monday through Friday.
 
TRAINING
 
    The  Company  believes  that  comprehensive  training  is  essential  to the
efficiency and consistency of its restaurants. Accordingly, the Company conducts
an extensive 90-day training program for its restaurant managers and franchisees
that  is  composed  of  approximately  ten  days  of  classroom  instruction  on
administration,  record keeping and inventory  control and approximately 80 days
of on-site instruction on baking and food preparation at the Company's  training
facility  in Oklahoma City, Oklahoma.  The Company has a  team of five employees
dedicated to  training  and  new  restaurant  openings,  including  a  full-time
coordinator.  In  addition,  the  team provides  on-site  assistance  during the
initial ten  days  of  operation  at each  Company-owned  restaurant  and  at  a
franchisee's   initial  franchised  restaurant.  Management  believes  that  its
emphasis on training currently exceeds that of many of its competitors.
 
PURCHASING AND DISTRIBUTION
 
    The Company  establishes  quality  standards  and  specifications  for  food
products and equipment used in New York Bagel restaurants and designates primary
and  secondary suppliers for all food items and restaurant supplies. In order to
ensure product quality  and consistency, franchisees  purchase certain  products
from  the  Company's approved  distributors. To  obtain competitive  prices, the
Company  contracts  centrally  for  certain  food  products  and  supplies   and
negotiates  volume  discounts for  the benefit  of Company-owned  and franchised
restaurants. Most Company-owned and franchised restaurants purchase the majority
of their food and non-food items from one nationally recognized distributor. The
Company believes that the loss of  this distributor would not materially  affect
the Company's results of operations.
 
                                       28
<PAGE>
MARKETING AND ADVERTISING
 
    The  Company and its  franchisees advertise through  newspapers, direct mail
and radio. All  advertising materials must  be produced or  pre-approved by  the
Company.  The Company provides  restaurants with pre-opening,  grand opening and
ongoing advertising  and  in-store promotional  materials.  In April  1996,  the
Company  and its franchisees  commenced payments of  0.5% of gross  sales to the
Company's advertising fund.  The advertising  fund is governed  by a  six-member
board   comprised  of   three  Company  representatives   and  three  franchisee
representatives who oversee the development  of advertising materials. Prior  to
April  1996, the  Company funded  the development  of advertising  materials and
furnished such materials to all restaurants for their use. Franchisees  maintain
sole discretion over the placement of advertisements in their market.
 
FRANCHISE PROGRAM
 
   
    The  Company  commenced  franchising  its  restaurant  concept  in  1993 and
currently has  20 franchisees  operating 30  New York  Bagel restaurants  in  15
states. The Company expects that 45 to 50 franchised restaurants will be open by
the  end of  1996 and  70 to 80  by the  end of 1997.  However, there  can be no
assurance that all  of these restaurants  will be open  or that the  development
schedule  set forth in each development agreement will be achieved. During April
1996, a franchisee  in the  Houston, Texas  market closed  two restaurants.  The
Company  anticipates  refranchising the  Houston,  Texas market  in  the future.
During July 1996, the  Company agreed to  purchase certain restaurant  operating
equipment  of its existing Kansas City  area franchisee. The Company anticipates
refranchising the Kansas City market in the future.
    
 
    The Company primarily seeks franchisees that have restaurant experience  and
that   will  enter   into  development  agreements   for  multiple  restaurants.
Franchisees are approved on  the basis of  operational experience and  financial
resources.  If the franchisee  is not an  owner-operator, the Company encourages
the franchisee  to provide  the full-time  operator an  equity interest  in  the
franchise operation.
 
    DEVELOPMENT AGREEMENT.  The Company enters into a development agreement with
each  franchisee (a "Development Agreement") for  the exclusive development of a
predetermined number of New  York Bagel restaurants  within a designated  market
area (the "Area of Exclusivity"). The Area of Exclusivity is negotiated prior to
the  signing of  a Development  Agreement and  varies by  agreement as  to size,
number of New York  Bagel restaurants required and  the schedule for  restaurant
development and opening. A Development Agreement generally requires a franchisee
to  develop the  first restaurant  within 12  months of  signing the Development
Agreement and the second restaurant within 18 months. Subsequent restaurants are
generally required to be opened  in six-month intervals thereafter.  Development
schedules  vary  based  upon  the  size  of  the  territory  and  the  number of
restaurants  to  be  developed.  Development  Agreements  contain  cross-default
provisions,  and failure to develop the restaurants  on schedule may result in a
loss of  exclusivity  within  the  Area  of  Exclusivity.  Under  the  Company's
Development  Agreement,  the  franchisee is  required  to  pay, at  the  time of
signing, a non-refundable fee  equal to one-third of  the initial franchise  fee
per  restaurant covered  by the  Development Agreement.  The amount  is credited
against the Company's standard franchisee fee, the remainder of which is payable
to the Company upon signing the franchise agreement for a specific location.
 
    FRANCHISE AGREEMENT.   After signing  a Development  Agreement, the  Company
enters  into a  franchise agreement (a  "Franchise Agreement")  generally when a
franchisee secures a location. The Franchisee  Agreement provides for a term  of
ten   years  with  one  ten-year   renewal  option  and  contains  cross-default
provisions. The Company has the right to terminate any Franchise Agreement under
certain specified  circumstances,  including  a  franchisee's  failure  to  make
payments when due or failure to adhere to the Company's standards or procedures.
Many  state franchise  laws limit  the ability of  a franchisor  to terminate or
refuse to renew a franchise. The current Franchise Agreement contains a right of
first refusal for the Company to purchase  an interest in the franchise and  the
franchisee. The
 
                                       29
<PAGE>
current Franchise Agreement provides for an initial franchise fee of $21,000 for
each  bakery restaurant and $12,000 for  each satellite restaurant. During 1995,
the initial franchisee fees for a  bakery restaurant and a satellite  restaurant
were  $18,000 and $9,000,  respectively. Under the  current Franchise Agreement,
the franchisee pays the Company a monthly royalty fee of 4% of gross sales. Upon
renewal of the Franchisee Agreement, the monthly royalty fee cannot be increased
to an  amount greater  than  the monthly  royalty fee  then  in effect  for  new
franchisees. See "Business -- Government Regulation."
 
    SERVICES.   The  Company assists each  franchisee in the  site selection and
development of restaurants  and provides the  physical specifications and  plans
for  each franchised location.  Each franchisee is  responsible for recommending
the location  for its  restaurants, but  must obtain  Company approval  of  each
restaurant  design  and each  location  based on  Company  requirements. Company
personnel also visit each site in connection with the site approval process. The
Company provides standard design plans  and equipment layout and  specifications
for  most franchisees. In addition,  Company personnel provide telephone support
with  respect  to  operations  issues,  as  well  as  ongoing  assistance   with
advertising and promotion.
 
    QUALITY  CONTROL.   All franchisees are  required to operate  their New York
Bagel restaurants  in  compliance with  the  Company's policies,  standards  and
specifications,  including matters  such as menu  items, ingredients, materials,
supplies, fixtures, furnishings,  decor and  signage. Each  franchisee has  full
discretion,  however,  to  determine the  prices  to charge  its  customers. The
Company collects sales and other operating information from its franchisees on a
monthly, quarterly  and annual  basis. The  Company monitors  each  franchisee's
operations  and product quality  through review of  monthly paperwork, review of
quarterly financial  statements  and  quarterly  field  visits.  These  overview
mechanisms  allow the Company to quickly identify potential problems and provide
operational, marketing or accounting assistance.
 
    FRANCHISE TRAINING  AND SUPPORT.   Each  franchisee is  required to  have  a
restaurant  manager, approved by  the Company, who  satisfactorily completes the
Company's training program  and who devotes  his or her  full business time  and
efforts  to the  operation of the  franchisee's restaurant. In  addition to this
program, the Company also provides an on-site training crew for ten days  during
the  opening  of the  franchisee's  initial restaurant  and  ongoing supervision
thereafter. Multi-unit franchisees are encouraged  to hire a full-time  training
coordinator  to train new employees for their restaurants. The Company regularly
communicates with its franchisees, and encourages active communication among its
franchisees, through  franchise  newsletters,  special  bulletins  and  periodic
meetings.
 
GOVERNMENT REGULATION
 
    The  Company is subject  to various federal, state  and local laws affecting
its business. Each  of the  Company's restaurants  is subject  to licensing  and
regulation  by  a  number  of governmental  authorities,  which  include health,
safety, sanitation, building and fire agencies  in the state or municipality  in
which the restaurant is located. Difficulties in obtaining or failures to obtain
required  licenses or  approvals could  delay or  prevent the  opening of  a new
restaurant in a particular area.
 
    The Company is subject  to Federal Trade  Commission ("FTC") regulation  and
various  state laws  which regulate  the offer  and sale  of franchises. Several
state laws  also  regulate  substantive  aspects  of  the  franchisor-franchisee
relationship. The FTC requires the Company to furnish to prospective franchisees
a  franchise offering circular containing prescribed information. The Company is
currently required to register as a franchisor in two states. A number of states
in which  the  Company  may  consider franchising  also  regulate  the  sale  of
franchises  and  require registration  of the  franchise offering  circular with
state authorities. Substantive state laws that regulate the
franchisor-franchisee relationship  presently exist  in many  states, and  bills
have been introduced in Congress from time-to-
 
                                       30
<PAGE>
time  which would provide for  Federal registration of the franchisor-franchisee
relationship in  certain  respects. The  state  laws often  limit,  among  other
things,  the duration and scope of non-competition provisions and the ability of
a franchisor to terminate or refuse to renew a franchise.
 
    The Company's  operations  are  also  subject  to  federal  and  state  laws
governing  such matters  as wages, working  conditions, citizenship requirements
and overtime. The Company is also subject to the Americans with Disabilities Act
of 1990, which,  among other things,  could require certain  renovations to  its
restaurants  to meet  federal mandates.  If such  renovations are  required, the
Company believes  the cost  thereof  will not  materially affect  the  Company's
results of operations. The Company believes it is in substantial compliance with
all material laws.
 
COMPETITION
 
    The quick-service restaurant industry is intensely competitive and generally
characterized  by  low  barriers  to  entry.  There  are  a  growing  number  of
significant national, regional and local bagel restaurant chains, operating both
owned   and    franchised    bagel   restaurants    including    Quality    Din-
ing,  Inc. (Brueggers Bagel Bakery),  Einstein/Noah Bagel Corp., Manhattan Bagel
Company, Inc.  and BAB  Holdings, Inc.,  many of  which have  greater  financial
resources  than the Company. New York  Bagel restaurants also compete with other
well established quick-service  restaurants that have  greater product and  name
recognition,  larger financial and  other resources than  the Company and longer
operating histories, as well as numerous local food establishments, supermarkets
and convenience stores that  offer similar products.  The Company believes  that
New  York Bagel restaurants  compete favorably in terms  of taste, food quality,
portions, service,  convenience  and  value,  which  the  Company  believes  are
important factors to its targeted customers.
 
    The  Company  competes  for qualified  franchisees  with a  wide  variety of
investment  opportunities  both  in  the   restaurant  business  and  in   other
industries. The Company's continued success is dependent to a substantial extent
on  its reputation  for providing  high quality  and value  with respect  to its
service, products and franchises, and this  reputation may be affected not  only
by  the performance of Company-owned restaurants, but also by the performance of
its franchised  restaurants  over  which the  Company  has  limited  operational
control.
 
TRADEMARKS AND SERVICE MARKS
 
    The  Company operates and franchises bagel  restaurants under the names "New
York Bagel Shop & Delicatessen," "New York Bagel Shop & Deli," "NY Bagel  Cafe,"
"New  York Bagel Cafe &  Deli," "NYB New York Bagel,"  "the New York Bagel Shop"
and "Nashville  Bagel  Co." The  Company's  trademark  "New York  Bagel  Shop  &
Delicatessen"  and service  mark "Like  Bread With  An Attitude"  are registered
under applicable federal trademark law. Under federal trademark law, the Company
is required to renew these marks  every 20 years. The Company claims  common-law
rights  to the marks  "New York Bagel  Shop & Delicatessen,"  "NYB," "The City's
Best Bagel,"  and "Where  Yeast Meets  West," but  there have  been no  judicial
determinations  of the existence,  validity, or extent  of the Company's rights.
Certain of the  marks are  licensed by the  Company to  franchisees pursuant  to
franchise agreements.
 
    The  Company is aware  of the use  by other persons  and entities in certain
geographic areas  of names  and  marks which  are the  same  or similar  to  the
Company's  marks. Some  of these  persons or entities  may have  prior rights to
those names or  marks in  their respective  localities. Therefore,  there is  no
assurance  that the "New York Bagel Shop & Delicatessen" mark or any other marks
are available in all locations.
 
PROPERTIES
 
    The Company's principal executive offices  are located at 300 I.M.A.  Plaza,
250  North Water Street, Wichita, Kansas 67202-1213, where the Company subleases
approximately 1,200 square feet of office space pursuant to a sublease agreement
with Murfin Drilling Company, Inc., a  wholly owned subsidiary of Murfin,  Inc.,
that  expires  during  March  1997.  The Company  has  the  option  to terminate
 
                                       31
<PAGE>
such sublease upon  30 days'  notice. Mr.  David L.  Murfin, a  Director of  the
Company,  is  a  7.1% stockholder  of  Murfin,  Inc. The  Company  believes that
alternative office space is  available at comparable  rates from third  parties.
The  Company's  operational  offices  are  located  at  110  West  Third Street,
Stillwater, Oklahoma 74074,  where the Company  leases approximately 900  square
feet  of office space pursuant to a lease agreement that expires during December
1997. The Company conducts its management and franchisee training at its  Casady
Square,  Oklahoma City, Oklahoma facility in  an approximately 3,400 square foot
space contiguous to  the restaurant. Such  facility is subject  to a lease  that
expires  during  July  2003. The  Company  believes that  its  current executive
offices and training facilities  are adequate for the  near future and does  not
anticipate  the  need  for  significant expansion  of  these  facilities  in the
foreseeable future. See "Certain Transactions -- Leases."
 
EMPLOYEES
 
    As of June  30, 1996, the  Company employed  362 persons, 202  of which  are
employed part-time. None of the Company's employees is subject to any collective
bargaining agreements, and management considers its relations with its employees
to be good.
 
LEGAL PROCEEDINGS
 
    The  Company is involved from time-to-time  in various legal proceedings and
claims incident to the normal conduct of its business. The Company believes that
such legal proceedings and  claims, individually and in  the aggregate, are  not
likely  to have a material adverse effect  on its financial condition or results
of operations.
 
                                       32
<PAGE>
                                   MANAGEMENT
 
DIRECTORS, EXECUTIVE OFFICERS AND KEY EMPLOYEES
 
    The  names of  the directors,  executive officers  and key  employees of the
Company and their respective ages and positions are as follows:
 
   
<TABLE>
<CAPTION>
NAME                                               AGE                           POSITION
- ---------------------------------------------      ---      ---------------------------------------------------
<S>                                            <C>          <C>
Robert J. Geresi (1).........................          34   Chairman of the Board, Chief Executive Officer and
                                                             President
Paul T. Sorrentino (2).......................          34   Vice President -- New Store Development and
                                                             Director
Paul R. Hoover (1)...........................          35   Vice President -- Strategic Planning and Director
J. Chris Dennis..............................          32   Chief Financial Officer, Secretary and Treasurer
Vincent J. Vrana.............................          33   Vice President -- Training
Markus K. Scholler...........................          41   Director of Franchise Operations
William S. Atherton (3)(4)...................          63   Director
David L. Murfin (2)(4).......................          44   Director
</TABLE>
    
 
- ------------------------
(1) Class III Director.
(2) Class II Director.
(3) Class I Director.
(4) Member of the Audit Committee and the Compensation Committee.
 
    ROBERT J.  GERESI has  served  as Chairman  of  the Board,  Chief  Executive
Officer  and President of the Company since  December 1995. Mr. Geresi served as
an executive  officer of  each Prior  Entity since  their respective  inceptions
beginning  in  1986. From  1984  through 1986,  Mr.  Geresi served  as  a Senior
Financial Analyst of Grumman  Aerospace Corp., Bethpage,  New York. Since  1995,
Mr.  Geresi has served  as a director  of Cowboy Land  Development, Inc., a real
estate subsidiary  of  Karsten  Creek Golf  Course,  Oklahoma  State  University
Foundation.  Mr. Geresi  received a  Bachelor of  Arts degree  in economics from
Binghamton University, Binghamton, New York in 1984.
 
    PAUL T. SORRENTINO has served as Vice President -- New Store Development and
as a Director of the  Company since December 1995.  Mr. Sorrentino served as  an
executive  officer  of  each  Prior  Entity  since  their  respective inceptions
beginning in 1986. From  1985 to 1986, Mr.  Sorrentino was a  telecommunications
consultant  for Cameron Communications, Oklahoma  City, Oklahoma. Mr. Sorrentino
received  a  Bachelor  of  Arts  degree  in  advertising  from  Oklahoma   State
University, Stillwater, Oklahoma in 1985.
 
   
    PAUL  R. HOOVER has served as Vice  President -- Strategic Planning and as a
Director of the Company since December 1995. From June 1994 until December 1995,
Mr. Hoover  served  as Vice  President  and as  a  Director of  New  York  Bagel
Enterprises,  Inc., the franchisor entity of the Prior Entities. Since 1984, Mr.
Hoover has been a  Director and stockholder of  West-Kan Foods, Inc., a  Wendy's
restaurant  franchisee. From  1986 to  1990, Mr.  Hoover was  President of Midco
Foods, Inc., a multi-concept restaurant franchisee.  Mr. Hoover is the owner  of
and  has served  as the President  of Paul  R. Hoover Real  Estate Company since
1990. Mr. Hoover  received a  Bachelor of Arts  degree in  geology from  Wichita
State University, Wichita, Kansas in 1983.
    
 
    J.  CHRIS  DENNIS  has  served as  Chief  Financial  Officer,  Secretary and
Treasurer of the Company  since April 1996.  From 1991 to  1996, Mr. Dennis  was
Vice  President and Controller  of Railroad Savings Bank  fsb in Wichita, Kansas
and its parent company, Railroad Financial Corporation, a
 
                                       33
<PAGE>
publicly-held financial institution. From 1986 to 1991, Mr. Dennis was an  audit
supervisor  with Grant Thornton LLP, certified public accountants. Mr. Dennis is
a member of the  American Institute of Certified  Public Accountants and  Kansas
Society  of Certified Public  Accountants, and currently  serves on the Planning
Committee of  the  Annual  Wichita  State  University  Accounting  and  Auditing
Conference.  Mr. Dennis received a Bachelor of Business Administration degree in
accounting from Wichita State University, Wichita, Kansas in 1985. Mr. Dennis is
a Certified Public Accountant.
 
    VINCENT J. VRANA  has served as  Vice President --  Training of the  Company
since  December 1995.  Mr. Vrana  served as an  executive officer  of each Prior
Entity since their respective inceptions beginning in 1986. Mr. Vrana received a
Bachelor of Arts degree from Oklahoma State University, Stillwater, Oklahoma  in
1986.
 
    MARKUS  K. SCHOLLER  has served as  Director of Franchise  Operations of the
Company since October 1994. From 1990 to 1994, Mr. Scholler was Training General
Manager for J.S. Ventures,  Inc., a multi-unit  Applebee's Neighborhood Grill  &
Bar  franchisee. From 1986  to 1990, Mr.  Scholler was General  Manager of Midco
Foods, Inc., a multi-concept restaurant  franchisee. Mr. Scholler is a  Director
of the Kansas Restaurant and Hospitality Association.
 
    WILLIAM  S. ATHERTON has served  as a Director of  the Company since January
1996. Mr. Atherton  is a  partner of Atherton  & Murphy  Investment Company,  an
investment  partnership,  and  serves  as  Chairman  of  the  Board  of Atherton
Restaurant Services, Inc. Mr. Atherton also serves as a Director of Wall  Street
Deli,  Inc., a publicly-traded restaurant  company, Chimis, Inc., a full-service
casual dining concept, Oklahoma State  University Foundation Board of  Governors
and  the National Cowboy Hall of Fame. From 1964 until 1986, Mr. Atherton served
as Chairman of  the Board and  Chief Executive Officer  of A &  M Food  Service,
Inc.,  a Pizza  Hut franchisee.  He received  a Bachelors  of Science  degree in
petroleum engineering from  Oklahoma State University,  Stillwater, Oklahoma  in
1956.
 
    DAVID  L. MURFIN has  served as a  Director of the  Company since July 1994.
Since 1978, Mr. Murfin has served in various capacities with, and since 1992  as
President  of, Murfin Drilling  Company, an oil  and gas production, exploration
and drilling  company.  From 1975  to  1978, Mr.  Murfin  was a  Production  and
Reservoir  Engineer with  Amoco Production  Company. Mr.  Murfin also  serves as
National  Chairman  of  the  Liaison  Committee  of  Cooperating  Oil  and   Gas
Associations,  President of  the Kansas Independent  Oil and  Gas Association, a
director of the International Association  of Drilling Contractors, director  of
the  Quivira Council  of the  Boy Scouts  of America,  a member  of the Economic
Analysis  Panel  of  the  Wichita  Chamber  of  Commerce,  and  a  director   of
Heartspring.  Mr.  Murfin  received  Bachelors of  Science  degrees  in business
administration and in mechanical  engineering from the  University of Kansas  in
1975.
 
TERM OF OFFICE
 
    Upon  completion of this offering, the  Company's Board of Directors will be
divided into three classes (Class I, Class II and Class III) of as equal size as
possible, with the  terms of each  class expiring in  consecutive years so  that
only  one class is elected  in any given year. Directors  for each class will be
elected at the annual meeting of stockholders held in the year in which the term
for such class expires and will serve thereafter for a term of three years until
their successors  are elected  and  qualified or  their earlier  resignation  or
removal,  except for  the initial  Class I  and Class  II directors  whose terms
expire in 1997  and 1998,  respectively. Vacancies  in unexpired  terms and  any
additional positions created are filled by action of the Board of Directors. The
Board  of  Directors  intends  to appoint  one  additional  independent  Class I
Director to the  Company's Board of  Directors during  1996 in order  to fill  a
current vacancy on the Board of Directors. The executive officers of the Company
are  elected annually by the  Board of Directors and  serve at the discretion of
the Board of Directors until their successors are elected and qualified or their
earlier resignation or removal.
 
                                       34
<PAGE>
STOCKHOLDERS' AGREEMENTS
 
   
    In June 1994,  Mr. Geresi,  the Company's Chairman  of the  Board and  Chief
Executive  Officer, Mr. Sorrentino,  a Director and Vice  President -- New Store
Development, Mr. Vrana, Vice President --  Training, Mr. Hoover, a Director  and
Vice President -- Strategic Planning, and Mr. Murfin, a Director of the Company,
entered  into a Contract for Sale of Stock which contained agreements among such
stockholders pertaining  to  the  approval of  certain  actions,  management  of
NYBE-OK,  as defined herein, election of directors, restrictions on the transfer
of stock  and preemptive  rights.  The current  directors  of the  Company  were
designated  and elected  pursuant to this  agreement. During  January 1996, this
agreement was terminated and the Stockholders' Agreement became effective.
    
 
    The existing stockholders and the  Company are parties to the  Stockholders'
Agreement  which sets forth  certain agreements regarding  the management of the
Company. The Stockholders'  Agreement provides  that Messrs.  Geresi, Vrana  and
Sorrentino  shall designate three persons to  stand for election as directors of
the Company and  that Ms. Nancy  Murfin, Ms. Barbara  Murfin Murphy and  Messrs.
Hoover,  Murfin,  Mark A.  Moxley, V.  Richard Hoover  and Philip  Faubert shall
designate three persons to stand for  election as directors of the Company.  All
stockholders  who are parties to the Stockholders' Agreement have agreed to vote
their shares  in favor  of the  election of  such designees.  The  Stockholders'
Agreement  will automatically terminate three years after the completion of this
offering. Following this  offering, the existing  stockholders will have  voting
control  over more  than 56.5%  of the  outstanding Common  Stock (approximately
52.8%  if  the  Underwriters'  over-allotment  option  is  exercised  in  full).
Accordingly, the existing stockholders will be able to elect the entire Board of
Directors and otherwise direct the affairs of the Company.
 
COMMITTEES
 
    The  Company's Board of  Directors has established an  Audit Committee and a
Compensation Committee,  both  of  which are  solely  comprised  of  Independent
Directors,  as defined herein. The functions of  the Audit Committee are to make
recommendations to  the  Board of  Directors  regarding the  engagement  of  the
Company's  independent  accountants  and  to  review  with  management  and  the
independent accountants the Company's financial statements, basic accounting and
financial policies  and  practices, audit  scope  and competency  of  accounting
personnel.  The  functions  of  the Compensation  Committee  are  to  review and
recommend to  the  Board  of  Directors  the  compensation,  stock  options  and
employment  benefits of all officers of the Company, to administer the Incentive
Plan, as defined herein, to fix the terms of other employee benefit arrangements
and to  make awards  under  such arrangements.  Members  of the  committees  are
appointed  annually by the Board of Directors and serve at the discretion of the
Board of  Directors  until  their  successors are  appointed  or  their  earlier
resignation or removal.
 
                                       35
<PAGE>
EXECUTIVE COMPENSATION
 
    The following table sets forth the salary and other annual compensation paid
by  the Prior Entities during 1995 to  the Company's Chief Executive Officer and
each of the  other most  highly compensated  executive officers  of the  Company
whose  annual salary and  other annual compensation  during such period exceeded
$100,000 (collectively, the "Named Executive Officers"):
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                 ANNUAL COMPENSATION
                                                                             ---------------------------
                                                                                          OTHER ANNUAL
NAME AND PRINCIPAL POSITION                                                  SALARY(1)  COMPENSATION(2)
- ---------------------------------------------------------------------------  ---------  ----------------
<S>                                                                          <C>        <C>
Robert J. Geresi...........................................................  $  76,750     $   90,781
  Chairman of the Board, Chief Executive Officer and President
Paul T. Sorrentino.........................................................  $  79,750     $   90,699
  Vice President -- New Store Development and Director
Vincent J. Vrana...........................................................  $  46,763     $   80,846
  Vice President -- Training
</TABLE>
 
- ------------------------
(1) Effective April  1,  1996, these  employees'  annual salaries  are  $65,000,
    $62,500 and $48,000, respectively.
 
   
(2) Consists  of (i) amounts reimbursed during 1995  for the payment of taxes of
    $74,643, $74,643  and  $74,655 for  Messrs.  Geresi, Sorrentino  and  Vrana,
    respectively,  (ii) health and life insurance  premium payments on behalf of
    such individuals, and (iii) directors' fees paid by certain Prior Entities.
    
 
COMPENSATION OF DIRECTORS
 
    Directors  who  are  not  also   employees  of  the  Company   ("Independent
Directors") receive $250 per board meeting attended and $125 per board committee
meeting  attended  and are  reimbursed for  out-of-pocket expenses  incurred for
attendance at meetings. The Company granted on June 4, 1996, nonqualified  stock
options  under the  Company's 1996 Incentive  Plan to purchase  17,500 shares of
Common Stock  to  each of  Messrs.  Murfin  and Atherton,  who  are  Independent
Directors,  at an exercise  price equal to  110% and 100%,  respectively, of the
price to public set forth on the cover page of this Prospectus. The nonqualified
stock options vest over  a period of  four years with  the initial 20%  becoming
exercisable on the six-month anniversary of the grant date and an additional 20%
becoming  exercisable on each of the first four anniversaries of the grant date.
While the  Company does  not have  a formal  policy concerning  the granting  of
nonqualified  stock options to Independent Directors, the Company may grant such
options to Independent Directors in the future.
 
1996 INCENTIVE PLAN
 
    SCOPE.  The Board of Directors and stockholders of the Company have approved
the New York Bagel Enterprises, Inc. 1996 Incentive Plan (the "Incentive Plan").
The Incentive Plan authorizes the Company  to award incentive stock options  and
nonqualified  stock options  to purchase  Common Stock  and restricted  stock to
officers, employees  and directors  of,  and consultants  and advisors  to,  the
Company.  The purpose of the  Incentive Plan is to  attract, retain and motivate
such persons.
 
    The Incentive Plan authorizes the award of 400,000 shares of Common Stock to
be used for incentive  stock options, nonqualified  stock options or  restricted
stock  grants, of which options to purchase  271,000 shares of Common Stock have
been   granted    as    of   the    date    of   this    Prospectus.    If    an
 
                                       36
<PAGE>
award  made  under  the Incentive  Plan  expires,  is canceled  or  is otherwise
terminated, those shares will be available for future awards under the Incentive
Plan. The Incentive Plan will terminate during January 2006.
 
    ADMINISTRATION.  The Incentive Plan will be administered by a committee (the
"Committee") which is comprised  of directors who  are disinterested within  the
meaning of Rule 16b-3 promulgated under Section 16(b) of the Securities Exchange
Act  of 1934, as amended (the "Exchange  Act"). Subject to the provisions of the
Incentive Plan,  the Committee  will have  authority to  select those  officers,
employees,  advisors  and  consultants  of the  Company  to  receive  awards, to
determine the time or times of receipt, to determine the types of awards and the
number of shares covered by the  awards, and to establish the terms,  conditions
and  provisions  of  such  awards.  In  making  such  award  determinations, the
Committee may  take  into  account  the  nature  of  services  rendered  by  the
recipient, his or her present and potential contribution to the Company's growth
and  success,  and  such other  factors  as  the Committee  deems  relevant. The
Committee is authorized to interpret the Incentive Plan, to establish, amend and
revoke any rules and  regulations relating to the  Incentive Plan, to  determine
the  terms and provisions of any agreements  made pursuant to the Incentive Plan
and to make all other determinations that may be necessary or advisable for  the
administration of the Incentive Plan.
 
    STOCK  OPTIONS.  Both incentive stock options and nonqualified stock options
(collectively referred to  as "Stock Options")  may be granted  pursuant to  the
Incentive  Plan. All Stock Options granted under the Incentive Plan will have an
exercise price per share  to be determined by  the Committee; provided that  the
exercise price per share under each Stock Option shall not be less than the fair
market  value of a share of Common Stock at the time the Stock Option is granted
(110% of such fair market value in  the case of incentive stock options  granted
to  a  stockholder who  owns 10%  or  more of  the Company's  outstanding Common
Stock). The maximum term for all Stock Options granted under the Incentive  Plan
is  ten years (five years in the case  of an incentive stock option granted to a
stockholder who owns  10% or more  of the Company's  outstanding Common  Stock).
Moreover, no Stock Options may be granted under the Incentive Plan more than ten
years  after the  date of  its adoption.  All Stock  Options are nontransferable
other than  by will  or the  laws of  descent and  distribution or  a  qualified
domestic  relations order,  and during an  optionee's lifetime  may be exercised
only by the optionee or the  optionee's guardian or legal representative.  Stock
Options  are exercisable at such time and  in such installments as the Committee
may provide  at  the  time  the  Stock Option  is  granted.  The  Committee  may
accelerate  the exercisability  of any  Stock Option  at any  time. The purchase
price for shares acquired  pursuant to the  exercise of a  Stock Option must  be
paid  in the  manner determined  by the Committee.  The terms  and conditions of
Stock Options relating  to their  treatment upon termination  of the  optionee's
employment  or association with the  Company will be determined  at the time the
Stock Options are  granted. An optionee  is not deemed  to be the  owner of  any
shares  of Common Stock subject  to any Stock Option  until the Stock Option has
been exercised, the Company has issued and delivered the shares to the  optionee
and the optionee's name has been entered as a stockholder of record on the books
of  the Company.  The stock options  vest over a  period of four  years with the
initial 20% becoming exercisable on the six-month anniversary of the grant  date
and   an  additional  20%  becoming  exercisable  on  each  of  the  first  four
anniversaries of the  grant date. In  the event of  a change in  control of  the
Company,  as defined, awards under the  Incentive Plan become exercisable within
60 days of the change in control.
 
    RESTRICTED STOCK.  Restricted stock awards  are grants of Common Stock  made
to  officers and employees, subject to  conditions established by the Committee.
The terms of a restricted stock award, including the restrictions placed on such
shares and the time  or times at  which such restrictions  will lapse, shall  be
determined  by the Committee at the time the award is made. Unless the Committee
determines otherwise, holders of restricted stock  shall have the right to  vote
the  shares  of  restricted stock  and  to  receive all  dividends  thereon. The
Committee may  determine  at the  time  of an  award  of restricted  stock  that
dividends  paid on such shares may be  paid to the grantee or deferred. Deferred
dividends (together with  any interest accrued  thereon) will be  paid upon  the
lapsing of the restrictions
 
                                       37
<PAGE>
on the shares of restricted stock or forfeited upon the forfeiture of the shares
of  restricted stock. The agreements evidencing awards of restricted stock shall
set forth the terms and conditions of such awards and the effect of a  grantee's
termination of employment.
 
    ADJUSTMENTS.  In the event of any change in the outstanding shares of Common
Stock by reason
of any reclassification, recapitalization, merger, consolidation,
reorganization,   spin-off,  split-up,   issuance  of  warrants   or  rights  or
debentures, stock dividend, stock split  or reverse stock split, cash  dividend,
property  dividend or similar  change in the  corporate structure, the aggregate
number of shares of Common Stock with respect to which awards may be made  under
the  Incentive Plan, and the terms and the number of shares of restricted stock,
or the number of shares of Common Stock underlying any outstanding Stock Options
may be equitably adjusted by the Committee in its sole discretion.
 
    TERMINATION AND AMENDMENT.  The Incentive Plan may be terminated or  amended
by  the  Board  of  Directors,  provided that,  in  the  absence  of stockholder
approval, no amendment of the Incentive  Plan may materially increase the  total
number  of shares of Common Stock with respect to which awards may be made under
the Incentive Plan (except as discussed  in "-- Adjustments" above), change  the
exercise  price  of a  Stock Option,  materially modify  the requirements  as to
eligibility for participation in the  Incentive Plan or materially increase  the
benefits  accruing to participants under the Incentive Plan. No amendment of the
Incentive Plan  may adversely  alter or  impair  any Stock  Option or  share  of
restricted  stock  awarded  under the  Incentive  Plan prior  to  such amendment
without the consent of the holder thereof.
 
INDEMNIFICATION ARRANGEMENTS
 
    The Company's Restated  and Amended Articles  of Incorporation and  Restated
and  Amended Bylaws will provide that  the Company shall indemnify all directors
and officers  of the  Company to  the  fullest extent  permitted by  the  Kansas
general corporation code. Under such provisions, any director or officer, who in
his  capacity as such, is made or threatened to  be made, a party to any suit or
proceeding, shall  be indemnified  if it  is determined  that such  director  or
officer  acted in good faith and in a  manner he reasonably believed to be in or
not opposed to the best interests of the Company.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    During 1995, all compensation  decisions concerning executive officers  were
made  by the Company's Board of Directors and the respective boards of directors
of the  Prior  Entities,  which included  Messrs.  Geresi,  Sorrentino,  Hoover,
Murfin, Vrana, Trizza, Robert D. Young, Brent E. Durham, John R. Geresi and Chad
E.  Watkins. The Compensation  Committee currently makes  recommendations to the
Board of  Directors  regarding  compensation  to  the  executive  officers.  See
"Certain Transactions."
 
                                       38
<PAGE>
                       PRINCIPAL AND SELLING STOCKHOLDERS
 
   
    The  following table presents  certain information as of  July 26, 1996, and
after giving  effect to  this offering,  regarding the  beneficial ownership  of
Common  Stock of  (i) each  director of the  Company, (ii)  each Named Executive
Officer, (iii) all persons known by the Company to be beneficial owners of  five
percent  or  more of  the Common  Stock,  and (iv)  all directors  and executive
officers of  the Company  as  a group.  Additionally,  the table  reflects  each
Selling  Stockholder and the number of shares of Common Stock to be sold by each
in this offering. The persons listed below have sole voting and investment power
and record and beneficial ownership with respect to such shares.
    
 
   
<TABLE>
<CAPTION>
                                                    SHARES BENEFICIALLY OWNED                SHARES BENEFICIALLY OWNED
                                                        PRIOR TO OFFERING                        AFTER OFFERING(6)
                                                    --------------------------    SHARES     --------------------------
                       NAME                           NUMBER      PERCENTAGE    OFFERED(5)     SHARES      PERCENTAGE
- --------------------------------------------------  -----------  -------------  -----------  -----------  -------------
<S>                                                 <C>          <C>            <C>          <C>          <C>
NAMED EXECUTIVE OFFICERS AND DIRECTORS
Robert J. Geresi (1)(2)...........................      599,343         21.4%       48,000       551,343         12.0%
Paul T. Sorrentino (1)............................      598,543         21.4        48,000       550,543         12.0
Paul R. Hoover (3)(4).............................       69,348          2.4         5,000        64,348          1.4
Vincent J. Vrana (1)..............................      556,564         19.9        44,000       512,564         11.1
David L. Murfin (3)...............................      438,246         15.7        33,000       405,246          8.8
Directors and executive officers as a group (seven
 persons).........................................    2,262,044         80.8%      178,000     2,084,044         45.3%
 
5% STOCKHOLDER
Rodney Joe Trizza (1).............................      161,951          5.8%       10,750       151,201          3.3%
 
OTHER SELLING STOCKHOLDERS
Brent E. Durham...................................       24,217            *         1,750        22,467            *
John R. Geresi....................................       21,389            *           500        20,889            *
V. Richard Hoover.................................       69,350          2.5%        2,500        66,850          1.5%
Nancy Murfin Moxley and Mark A. Moxley............       70,850          2.5         2,500        68,350          1.5
Barbara Murfin Murphy.............................       70,850          2.5         2,500        68,350          1.5
Chad E. Watkins...................................       25,833            *         1,500        24,333            *
</TABLE>
    
 
- ------------------------
*   Represents beneficial ownership of less than 1%
 
(1) The address for  Messrs. Geresi, Sorrentino,  Vrana and Trizza  is 110  West
    Third Street, Stillwater, Oklahoma 74074-3504.
 
(2) Includes 5,000 shares owned by Mr. Geresi's minor children.
 
(3) The  address for Messrs.  Hoover and Murfin  is 300 I.M.A.  Plaza, 250 North
    Water Street, Wichita, Kansas 67202-1213.
 
(4) Includes 5,000 shares owned by Mr. Hoover's minor children.
 
(5) In the event that  the Underwriters' over-allotment  option is exercised  in
    full, Messrs. Geresi, Sorrentino, Hoover, Vrana, Murfin and Trizza will sell
    an  aggregate of  54,500, 54,500, 6,500,  50,500, 38,500  and 13,250 shares,
    respectively, in this offering.
 
   
(6) In the event that  the Underwriters' over-allotment  option is exercised  in
    full,  Messrs. Geresi, Sorrentino,  Hoover, Vrana, Murfin  and directors and
    executive officers as a group will beneficially own 544,843 (11.2%), 544,043
    (11.2%), 62,848 (1.3%), 506,064 (10.4%), 399,746 (8.2%) and 2,057,544 shares
    (42.3%), respectively, following this offering.
    
 
                                       39
<PAGE>
                              CERTAIN TRANSACTIONS
 
REORGANIZATION
 
   
    On December  31,  1995, the  Company  effected the  Reorganization  whereby,
through a series of transactions, the Company succeeded to the businesses of the
Prior  Entities.  First, New  York  Bagel Shop  &  Delicatessen, Inc.,  a Kansas
corporation, and VPR,  Inc., New  York Bagel Shop,  Inc., Bagel  Boss, Inc.  and
Bagels  of Norman,  Inc., all Oklahoma  corporations, were merged  into New York
Bagel Enterprises,  Inc., an  Oklahoma corporation  ("NYBE-OK") by  issuance  of
1,368,704 shares of the Company's Class B Common Stock. Second, Nashville Bagel,
a  wholly owned subsidiary of NYBE-OK, was merged into NYBE-OK. Finally, NYBE-OK
was merged into the Company for  the purpose of changing the corporate  domicile
from Oklahoma to Kansas by issuance of 1,416,988 shares of the Company's Class A
Common  Stock to the pre-reorganization stockholders  of NYBE-OK. As a result of
the Reorganization, Messrs. Geresi, Sorrentino, Hoover, Vrana, Murfin and Trizza
received 627,343,  627,343,  141,698, 584,564,  354,246  and 161,951  shares  of
Common  Stock, respectively. In  addition, Mr. Geresi's  father, John R. Geresi,
received 21,389 shares; Mr. Hoover's father, V. Richard Hoover, received  70,850
shares;  Mr. Murfin's sister, Barbara Murfin Murphy, received 70,850 shares; Mr.
Murfin's sister  and brother-in-law,  Nancy Murfin  Moxley and  Mark A.  Moxley,
received 70,850 shares; and 54,608 shares were issued to others.
    
 
FRANCHISE ACQUISITION
 
    On  December 31, 1995,  the Company acquired  the assets of  Central & Ridge
Yogurt, Inc.  ("C&R"), a  franchisee of  the Company,  in consideration  of  the
assumption  by the Company of $225,000 of  liabilities of C&R. The assets, which
had been acquired by  C&R over time  at a cost  of approximately $195,000,  were
valued  by the Company without benefit  of an independent appraisal at $225,000.
At the time of the  acquisition, Mr. Hoover was the  President of C&R and  owned
10%  of the stock  of C&R. The terms  of the transaction  were negotiated by Mr.
Hoover on behalf of C&R and Mr. Geresi on behalf of the Company and approved  by
the  Board of Directors of the Company, with the purchase price being determined
by arm's-length negotiation between C&R and the Company.
 
LEASES
 
    The Company  currently  leases space  for  a Company-owned  New  York  Bagel
restaurant  located in Norman, Oklahoma from Bagel Land, Inc. ("Bagel Land"), an
Oklahoma corporation, owned  one-third each  by Messrs.  Geresi, Sorrentino  and
Vrana.  The Company  made aggregate rent  payments under such  lease of $14,100,
$28,200 and  $14,100 during  1994, 1995  and  the period  ended June  30,  1996,
respectively.  The lease is for  a term of five years  commencing June 1994 at a
rent of $2,350 per month for 30 months and $2,500 per month for the remaining 30
months with an option to renew for five years at $2,650 for the first 30  months
and $2,800 per month for the last 30 months. The Company also leases space for a
Company-owned  New York Bagel restaurant located  in Tulsa, Oklahoma from Cherry
Street Land, Inc.,  an Oklahoma  corporation, owned one-fourth  each by  Messrs.
Geresi,  Sorrentino, Vrana and Trizza. The  Company made aggregate rent payments
under such lease of $27,600  and $13,800 during 1995  and the period ended  June
30,  1996, respectively. The lease is for a term of five years beginning January
1995 with an option to renew for five years and rent for the first 24 months  of
$2,300  per month, $2,500 per month for the next 36 months, $2,700 per month for
the next 30 months and  $2,900 per month for the  last 30 months. Bagel Land  is
anticipated  to lease space to the Company for a New York Bagel restaurant to be
opened in Lubbock, Texas. Bagel  Land is anticipated to  be paid rent of  $3,500
per month commencing during the later part of 1996.
 
    The  Company subleases space  for its corporate  offices located in Wichita,
Kansas from Murfin Drilling Company, Inc., a wholly owned subsidiary of  Murfin,
Inc. which is owned 7.1% by Mr. Murfin. The Company made aggregate rent payments
under  such sublease of  $7,449 and $6,572  during 1995 and  the twenty-six week
period ended June 30, 1996, respectively. The current sublease is for a term  of
12  months commencing April 1, 1996, and is terminable on 30 days' notice by the
Company.
 
                                       40
<PAGE>
STOCKHOLDER GUARANTEES
 
    The Loan Agreement is guaranteed in an amount up to $1.0 million by each  of
Messrs.  Geresi,  Sorrentino  and Vrana.  The  Nashville Note  is  guaranteed by
Messrs. Geresi, Sorrentino and Vrana each  up to $83,250 and Messrs. Murfin,  up
to $175,000, and Hoover, up to $75,000. The Term Notes, the Stillwater Note, the
Springfield  Note, the Remodel  Note and the  Lubbock Note are  guaranteed in an
unlimited amount by Messrs. Geresi, Sorrentino and Vrana and in various  limited
amounts  by  Messrs.  Murfin, Hoover  and  Trizza.  The Company  intends  to use
approximately $4.5 million  of the net  proceeds of this  offering to repay  all
outstanding  indebtedness under the  Loan Agreement, the  Nashville Note and the
Term Notes. See "Risk Factors --  Benefits of Offering to Certain  Stockholders"
and "Use of Proceeds."
 
DISTRIBUTIONS
 
    During  1994, the Prior Entities declared  distributions in the aggregate of
$614,260 to  their stockholders,  of which  Messrs. Geresi,  Sorrentino,  Vrana,
Murfin  and  Hoover received  $184,254, $184,254,  $184,254, $7,800  and $1,200,
respectively. Mr. Trizza, a 5.8%  stockholder of the Company, received  $49,498,
$2,400  was received by members of Mr. Murfin's family, and $600 was received by
V. Richard Hoover,  the father of  Mr. Hoover. During  1995, the Prior  Entities
declared  distributions in the aggregate of  $2,363,030 to their stockholders of
which Messrs. Geresi,  Sorrentino, Vrana, Murfin  and Hoover received  $571,740,
$571,738,  $544,838,  $225,000 and  $90,000,  respectively. Mr.  Trizza received
$177,252, John R. Geresi, the father of Mr. Geresi, received $13,447, V. Richard
Hoover, the father  of Mr.  Hoover, received  $45,000, $90,000  was received  by
members  of Mr.  Murfin's family,  and the balance  ($34,015) was  paid to other
stockholders of the Prior Entities. The  Company intends to make a  distribution
to  the stockholders in connection with their estimated federal and state income
tax obligations attributable to the Company's 1996 earnings. If the Company  had
terminated  its  S  corporation  status  as  of  June  30,  1996,  the Company's
distribution  would  have  been  approximately  $184,000.  See  "S   Corporation
Distributions."
 
FRANCHISEE
 
    During  August 1995, the  Company entered into  a Development Agreement with
Mr. Vrana's brother and his partner concerning the development of three New York
Bagel restaurants in Columbia, South Carolina on terms and conditions comparable
to all other franchisees of the  Company as discussed herein. Pursuant  thereto,
Mr.  Vrana's brother and  his partner have developed  one restaurant and entered
into a franchise agreement with the Company in connection therewith.
 
FUTURE TRANSACTIONS
 
    Although each of  the foregoing transactions  were among affiliated  parties
and  necessarily involved conflicts of interest,  the Company believes that they
were on  terms  that were  no  less  favorable than  reasonably  available  from
unaffiliated  third parties.  It is the  Company's policy  that all transactions
between the Company and its affiliated entities, executive officers or directors
will be subject  to the review  and approval  of the majority  of the  Company's
directors  that do not have an interest in  the transaction and will be on terms
which will be no  less favorable to  the Company than  the Company could  obtain
from non-affiliated parties.
 
                          DESCRIPTION OF CAPITAL STOCK
 
    The  authorized  capital stock  of the  Company  consists of  (i) 25,000,000
shares of Class A Common  Stock, par value $0.01  per share, and (ii)  5,000,000
shares  of Class B Common Stock, par value $0.01 per share. As of June 30, 1996,
there were 1,416,988  shares of Class  A Common Stock  outstanding held by  nine
record  holders and 1,383,012 shares of Class B Common Stock outstanding held by
eight record holders.
 
                                       41
<PAGE>
    Concurrently with  the  completion  of  this offering,  (i)  the  number  of
authorized  shares of Class A Common Stock will be increased to 30,000,000, (ii)
each share of outstanding Class B Common Stock will be converted into one  share
of  Class A Common Stock resulting in the 24 stockholders prior to this offering
holding 2,800,000 shares of  Common Stock, (iii) the  Class B Common Stock  will
cease  to exist  and the  Class A  Common Stock  will be  reclassified as Common
Stock, and (iv)  the Company  will be authorized  to issue  5,000,000 shares  of
Preferred Stock, no par value per share.
 
COMMON STOCK
 
    Holders  of Common Stock will be entitled to one vote for each share held in
the election  of directors  and on  all other  matters submitted  to a  vote  of
stockholders.  Cumulative voting of shares of Common Stock will be prohibited in
the Company's Restated  and Amended  Articles of Incorporation.  Subject to  the
preferential  rights of the holders of  Preferred Stock, holders of Common Stock
will be entitled to receive ratably such  dividends, if any, as may be  declared
by  the Board  of Directors  out of funds  legally available  therefor. Upon the
liquidation, dissolution or  winding up of  the Company, the  holders of  Common
Stock  will  be  entitled to  receive  ratably  the net  assets  of  the Company
available after payment of all debts  and other liabilities and payment in  full
to  holders of shares of Preferred Stock then outstanding, if any, of any amount
required to be paid under the terms  of such Preferred Stock. Holders of  Common
Stock  will have no  preemptive, subscription, redemption  or conversion rights.
The rights,  preferences and  privileges  of holders  of  Common Stock  will  be
subject  to,  and may  be adversely  affected by,  the rights  of any  series of
Preferred Stock that the Company may issue in the future. See "Dividend Policy."
 
PREFERRED STOCK
 
    Upon completion of this offering, the Board of Directors will be  authorized
to   issue,  from   time-to-time  without   further  action   by  the  Company's
stockholders, shares of  Preferred Stock,  in one or  more series,  and fix  the
dividend rights, dividend rates, any conversion rights or right of exchange, any
voting   right,  rights  and   terms  of  redemption   (including  sinking  fund
provisions), the redemption price or prices, the liquidation preferences and any
other  rights,  preferences,  privileges  and  restrictions  of  any  series  of
Preferred  Stock  and the  number  of shares  constituting  such series  and the
designation thereof.  Depending upon  the rights  of such  Preferred Stock,  the
issuance  of Preferred Stock could  have an adverse effect  on holders of Common
Stock by delaying or preventing a change in control of the Company, diluting the
voting rights  of  holders  of  Common Stock,  making  removal  of  the  present
management  of the Company  more difficult or  resulting in the  reduction of or
restrictions upon  the  payment of  dividends  and other  distributions  to  the
holders   of  Common  Stock,  including,  without  limitation,  any  liquidation
preferences which may relate to such Preferred Stock.
 
CLASS B COMMON STOCK
 
    Holders of Class B  Common Stock have no  voting rights, but otherwise  have
the  same rights as holders of Common Stock. Concurrently with the completion of
this offering, the outstanding shares of Class B Common Stock will be  converted
into shares of Class A Common Stock, which will be reclassified as Common Stock,
and the Class B Common Stock will cease to exist.
 
CONVERTIBLE DEBENTURE
 
    In  connection with the acquisition of Nashville Bagel, the Company issued a
4.0% contingently convertible subordinated debenture  in the amount of  $115,000
payable  in annual installments of $28,750  plus interest beginning December 14,
1996 (the  "Convertible Debenture").  The Convertible  Debenture is  convertible
into  a maximum of  19,320 shares of Common  Stock, at the  option of the holder
thereof, during the  period commencing  ten days  after the  completion of  this
offering  and  ending 270  days  later. The  number  of shares  of  Common Stock
issuable upon conversion  are subject  to adjustment from  time to  time in  the
event the Company (i) pays a dividend or makes a distribution on the outstanding
Common  Stock payable  in Common Stock,  (ii) subdivides  the outstanding Common
 
                                       42
<PAGE>
Stock into a  greater number of  shares, (iii) combines  the outstanding  Common
Stock  into a lesser number of shares, or (iv) issues by reclassification of the
Common Stock  any Common  Stock of  the Company.  The Convertible  Debenture  is
subordinate to the liabilities of the Company.
 
CERTAIN ANTI-TAKEOVER MATTERS
 
    The   provisions  of  the   Company's  Restated  and   Amended  Articles  of
Incorporation and Amended and Restated Bylaws summarized below may be deemed  to
have  an anti-takeover effect and may delay,  defer or prevent a tender offer or
takeover attempt that a stockholder might consider to be in the best interest of
the Company or its stockholders, including those attempts that might result in a
premium over the market price for the Common Stock.
 
   
    Upon completion  of  this  offering,  the  Company's  Restated  and  Amended
Articles  of Incorporation will provide for the Board of Directors to be divided
into three classes as  of equal size  as possible, with the  term of each  class
expiring in consecutive years. As a result, approximately one-third of the Board
of  Directors  will be  elected each  year. The  Company's Restated  and Amended
Articles of Incorporation will also provide  that directors may be removed  from
office  only for cause.  Directors may be  removed for cause  by the affirmative
vote of the holders of at least two-thirds of the outstanding shares of stock of
the Company, or by  a majority if  such removal is recommended  by the Board  of
Directors  by the affirmative vote of at  least two-thirds of the directors. The
Company's Bylaws may be adopted,  amended or repealed (i)  by the holders of  at
least a majority of the outstanding shares of stock of the Company or (ii) by at
least a two-thirds vote of the full Board of Directors. The calling of a special
meeting of the stockholders requires the written request of holders of more than
two-thirds  of all the  outstanding shares of  the stock of  the Company, unless
called by the Board of Directors or the Chairman of the Board of Directors.
    
 
    The Company's Articles of Incorporation require the affirmative vote of  the
holders of at least two-thirds of either the outstanding voting stock (excluding
voting  stock held by the "related person") or the directors in order to approve
any "business combination"  with a  "related person."  A "business  combination"
includes  (i)  any merger  of  the Company  with  a "related  person,"  (ii) any
transfer of  a substantial  part of  the assets  of the  Company to  a  "related
person,"  (iii) any transfer of  a substantial part of  the assets of a "related
person" to the Company, (iv) the issuance of any securities of the Company to  a
"related  person" and (v) certain  reclassifications and recapitalizations which
have the  effect of  increasing the  power  of a  "related person."  A  "related
person" includes any person that is the beneficial owner of five percent or more
of the outstanding shares of the Company's voting stock.
 
LIMITATION ON LIABILITY
 
    As authorized by the Kansas general corporation code, the Company's Articles
of  Incorporation provide that to the fullest extent permitted by Kansas law, as
the same exists or may hereafter  be amended, directors and former directors  of
the  Company will not be liable to  the Company or its stockholders for monetary
damages for an act or omission occurring in their capacity as a director. Kansas
law does not currently authorize the elimination or limitation of the  liability
of  a director to the extent the director  is found liable (i) for any breach of
the director's duty of loyalty to the Company or its stockholders, (ii) for acts
or omissions not in good faith that constitute a breach of duty of the  director
of  the Company or that involve intentional misconduct or a knowing violation of
law, (iii)  for  transactions  from  which the  director  received  an  improper
benefit,  whether or not the benefit resulted from action taken within the scope
of the director's office, or (iv) for acts or omissions for which the  liability
of a director is expressly provided by law.
 
TRANSFER AGENT AND REGISTRAR
 
    Upon  completion of this offering, the  transfer agent and registrar for the
Common Stock will  be American  Stock Transfer &  Trust Company  located in  New
York, New York.
 
                                       43
<PAGE>
                        SHARES ELIGIBLE FOR FUTURE SALE
 
   
    Upon  completion of this offering, the Company will have 4,600,000 shares of
Common Stock outstanding (4,870,000  shares if the Underwriters'  over-allotment
option  is exercised in full). Of these shares, the shares sold in this offering
will be freely  tradeable in the  public market without  restriction or  further
registration  under the  Securities Act, except  for any shares  purchased by an
"affiliate" (as defined in the rules  and regulations under the Securities  Act)
of  the Company. The remaining shares (the "Restricted Shares") are deemed to be
"restricted securities" within the meaning of Rule 144 and may be publicly  sold
only  if  registered under  the Securities  Act  or sold  in accordance  with an
available exemption from registration, such as  those provided by Rule 144.  The
beneficial  owners of  2,600,000 of the  Restricted Shares have  agreed with the
Underwriters not to  offer, sell or  otherwise dispose of  any shares of  Common
Stock  beneficially owned or controlled by them (including subsequently acquired
shares) for a period of 180 days  after the date of this Prospectus without  the
prior  written  consent  of Rauscher  Pierce  Refsnes,  Inc., on  behalf  of the
representatives of the Underwriters. See "Underwriting."
    
 
    In general, under  Rule 144  as currently in  effect, a  person (or  persons
whose  shares are aggregated) is entitled to  sell Restricted Shares if at least
two years have passed since the later of the time such shares were acquired from
the Company or  an affiliate of  the Company. Rule  144 provides, however,  that
within any three-month period such person may only sell up to the greater of (i)
1% of the then outstanding shares of Common Stock (46,000 shares upon completion
of  this offering) or (ii) the average weekly trading volume in the Common Stock
during the four calendar weeks immediately preceding the date on which notice of
the  sale  is   filed  with   the  Securities  and   Exchange  Commission   (the
"Commission").  Under Rule 144(k), any  person who has not  been an affiliate of
the Company for a  period of 90  days preceding a sale  of Restricted Shares  is
entitled  to sell such  shares without regard  to such volume  limitations if at
least three years  have passed  since the  later of  the time  such shares  were
acquired from the Company or an affiliate of the Company. Shares held by persons
who  are  deemed to  be affiliates  of the  Company are  subject to  such volume
limitations regardless  of  how long  they  have been  owned  or how  they  were
acquired. The Company is unable to estimate the number of Restricted Shares that
may  be sold from time to time under  Rule 144, since such number will depend on
the market  price  and  trading  volume  for  the  Common  Stock,  the  personal
circumstances of the sellers and other factors.
 
    An  aggregate  of 400,000  shares  of Common  Stock  have been  reserved for
issuance to  employees,  officers,  consultants  and  advisors  of  the  Company
pursuant  to the Incentive Plan.  As of the date  of this Prospectus, options to
purchase 271,000 shares of  Common Stock have been  granted under the  Incentive
Plan.  The Company anticipates filing registration  statements on Form S-8 under
the Securities  Act to  register all  of the  shares of  Common Stock  currently
issuable  or  reserved  for future  issuance  under the  Incentive  Plan. Shares
purchased upon exercise of  the options granted pursuant  to the Incentive  Plan
generally  are available for resale in the public market to the extent the stock
transfer restriction agreements with the Underwriters have expired, except  that
any  such shares issued to affiliates are  subject to the volume limitations and
certain other restrictions  of Rule 144,  unless appropriately registered  under
the Securities Act. See "Management -- 1996 Incentive Plan."
 
    The  Company can make no prediction as to  the effect, if any, that sales of
shares of Common Stock or the availability  of shares for sale will have on  the
market  price of  Common Stock.  Nevertheless, sales  of significant  amounts of
Common Stock could adversely affect the prevailing market price of Common Stock,
as well  as impair  the ability  of the  Company to  raise capital  through  the
issuance of additional equity securities. Prior to this offering, there has been
no  established  public  trading  market  for  the  Common  Stock.  The  Company
anticipates that the trading market in the Common Stock, if any, will be limited
based upon the number of shares currently outstanding and anticipated to be sold
in this offering. See "Risk Factors -- Shares Eligible for Future Sale."
 
                                       44
<PAGE>
                                  UNDERWRITING
 
    The Underwriters named below, represented  by Rauscher Pierce Refsnes,  Inc.
and  J.C. Bradford & Co. (the "Representatives"), have severally agreed, subject
to the terms and conditions of  the Underwriting Agreement to purchase from  the
Company the number of shares of Common Stock set forth opposite their respective
names  below. The nature of the obligations  of the Underwriters is such that if
any of such shares are purchased, all must be purchased.
 
<TABLE>
<CAPTION>
                                                                                              NUMBER OF
NAME                                                                                           SHARES
- -------------------------------------------------------------------------------------------  -----------
<S>                                                                                          <C>
Rauscher Pierce Refsnes, Inc...............................................................
J.C. Bradford & Co.........................................................................
 
                                                                                             -----------
  Total....................................................................................    2,000,000
                                                                                             -----------
                                                                                             -----------
</TABLE>
 
    The Underwriters  propose initially  to  offer the  shares of  Common  Stock
offered  hereby to the public at the price to public set forth on the cover page
of this Prospectus. The Underwriters may allow a concession to selected  dealers
who are members of the National Association of Securities Dealers, Inc. ("NASD")
not  in excess of  $       per  share, and the Underwriters  may allow, and such
dealers may  reallow, to  members of  the NASD  a concession  not in  excess  of
$      per share. After the public offering, the price to public, the concession
and the reallowance may be changed by the Representatives.
 
    The  Company  and  Selling  Stockholders  have  granted  an  option  to  the
Underwriters, exercisable within 30 days after  the date of this Prospectus,  to
purchase  up to an aggregate  of 270,000 and 30,000  additional shares of Common
Stock, respectively,  at the  initial  price to  public, less  the  underwriting
discount,  set forth on the cover page  of this Prospectus. The Underwriters may
exercise the option  only for the  purpose of covering  over-allotments. To  the
extent  that the  Underwriters exercise  such option,  each Underwriter  will be
committed, subject  to certain  conditions,  to purchase  from the  Company  and
Selling  Stockholders on a  pro rata basis  that number of  additional shares of
Common Stock which is proportionate to such Underwriter's initial commitment.
 
    The Company  and  the Selling  Stockholders  have agreed  to  indemnify  the
Underwriters  against  certain  liabilities,  including  liabilities  under  the
Securities Act.
 
   
    The  Company,  its  executive  officers  and  directors,  and  all  of   its
stockholders  have agreed that for  a period of 180 days  after the date of this
Prospectus, they will  not offer,  sell or otherwise  dispose of  any shares  of
Common  Stock beneficially owned  or controlled by  them (including subsequently
acquired shares) without the prior  written consent of Rauscher Pierce  Refsnes,
Inc. on behalf of the Representatives.
    
 
    Prior  to this offering, there  has been no market  for the Common Stock and
there can be no assurance  that a regular trading  market will develop upon  the
completion  of  this  offering.  The  initial  public  offering  price  will  be
determined by  negotiations between  the Company  and the  Representatives.  The
primary  factors considered in determining such  offering price will include the
history of and
 
                                       45
<PAGE>
prospects for the industry  in which the Company  competes, market valuation  of
comparable companies, market conditions for public offerings, the history of and
prospects  for the Company's business, the Company's past and present operations
and earnings and the trend of  such earnings, the prospects for future  earnings
of  the Company, the Company's current  financial position, an assessment of the
Company's management,  the  general condition  of  the securities  markets,  the
demand  for  similar  securities  of  comparable  companies  and  other relevant
factors.
 
    The Representatives have  advised the Company  that they do  not expect  any
sales  by the  Underwriters to accounts  over which  they exercise discretionary
authority.
 
                                 LEGAL MATTERS
 
    The validity of the  issuance of the shares  of Common Stock offered  hereby
will  be passed upon for the Company  by Klenda, Mitchell, Austerman & Zuercher,
L.L.C., Wichita, Kansas. Certain legal  matters in connection with the  issuance
of  the  shares of  Common  Stock offered  hereby will  be  passed upon  for the
Underwriters by Jackson & Walker, L.L.P., Dallas, Texas.
 
                                    EXPERTS
 
    The combined balance sheets of the Company as of December 31, 1994 and 1995,
and the combined statements of  operations, stockholders' equity (deficit),  and
cash  flows for each  of the years  in the three-year  period ended December 31,
1995, have been included herein in reliance upon the report of KPMG Peat Marwick
LLP, independent certified public  accountants, appearing elsewhere herein,  and
upon the authority of said firm as experts in accounting and auditing.
 
    The  statements  of  operations,  stockholder's equity,  and  cash  flows of
Nashville Bagel Co., Inc. for each of  the years in the three-year period  ended
June  30, 1995 and for  the period from July 1,  1995 through December 14, 1995,
have been included herein in reliance upon the report of KPMG Peat Marwick  LLP,
independent  certified public accountants, appearing  elsewhere herein, and upon
the authority of said firm as experts in accounting and auditing. The report  of
KPMG  Peat  Marwick  LLP covering  the  June  30, 1994  financial  statements of
Nashville Bagel Co., Inc.  refers to a  change in the  method of accounting  for
income taxes.
 
    The  statements  of operations,  stockholders'  deficit, and  cash  flows of
Central & Ridge Yogurt,  Inc. for the  year ended December  31, 1995, have  been
included  herein  in  reliance  upon  the  report  of  KPMG  Peat  Marwick  LLP,
independent certified public accountants,  appearing elsewhere herein, and  upon
the authority of said firm as experts in accounting and auditing.
 
                             ADDITIONAL INFORMATION
 
    The  Company has filed with the  Commission a Registration Statement on Form
S-1 (as  amended  and together  with  all exhibits  thereto,  the  "Registration
Statement") under the Securities Act, with respect to the shares of Common Stock
offered hereby. This Prospectus constitutes a part of the Registration Statement
and  does  not contain  all of  the  information set  forth in  the Registration
Statement, certain parts of which are omitted from this Prospectus as  permitted
by  the rules  and regulations of  the Commission. Statements  contained in this
Prospectus as  to the  contents of  any contract,  agreement or  other  document
referred  to herein  are not necessarily  complete and, where  such agreement or
other document is an exhibit to the Registration Statement, each such  statement
is  qualified  in all  respects  by the  provisions  of such  exhibit,  to which
reference is hereby  made for a  full statement of  the provisions thereof.  For
further  information with respect to the Company and the Common Stock, reference
is hereby made to the Registration Statement and to the exhibits thereto.
 
    The Registration Statement may be inspected, without charge, and copies  may
be  obtained, at  prescribed rates,  at the  public reference  facilities of the
Commission maintained at Judiciary Plaza,
 
                                       46
<PAGE>
450 Fifth  Street,  N.W., Room  1024,  Washington,  D.C. 20549.  Copies  of  the
Registration   Statement  may  also   be  inspected,  without   charge,  at  the
Commission's regional offices at 7 World Trade Center, Suite 1300, New York, New
York 10048 and 500 West Madison Street, Suite 1400, Chicago, Illinois 60661.  In
addition,  copies  of the  Registration  Statement may  be  obtained by  mail at
prescribed rates, from  the Public  Reference Branch  of the  Commission at  450
Fifth Street, N.W., Washington, D.C. 20549.
 
    As  a  result of  this  offering, the  Company  will become  subject  to the
information and periodic  reporting requirements  of the Exchange  Act, and,  in
accordance  therewith, will  file periodic  reports, proxy  statements and other
information with the  Commission. Such  periodic reports,  proxy statements  and
other  information will  be available for  inspection and copying  at the public
reference facilities and regional offices referred to above. The Company intends
to furnish its stockholders with annual reports containing financial  statements
certified by its independent auditors and with quarterly reports for each of the
first  three  quarters  of  each  fiscal  year  containing  unaudited  financial
information.
 
                                       47
<PAGE>
                        NEW YORK BAGEL ENTERPRISES, INC.
 
                         INDEX TO FINANCIAL STATEMENTS
 
   
<TABLE>
<CAPTION>
                                                                                                               PAGE
                                                                                                             ---------
<S>                                                                                                          <C>
New York Bagel Enterprises, Inc.:
  Independent Auditors' Report.............................................................................        F-2
  Combined Balance Sheets at December 31, 1994 and 1995 and June 30, 1996 (unaudited)......................        F-3
  Combined Statements of Operations for the Years Ended December 31, 1993, 1994 and 1995 and the Six Months
   Ended June 30, 1995 (unaudited) and the Twenty-Six Weeks Ended June 30, 1996 (unaudited)................        F-4
  Combined Statements of Stockholders' Equity (Deficit) for the Years Ended December 31, 1993, 1994 and
   1995 and the Twenty-Six Weeks Ended June 30, 1996 (unaudited)...........................................        F-5
  Combined Statements of Cash Flows for the Years Ended December 31, 1993, 1994 and 1995 and the Six Months
   Ended June 30, 1995 (unaudited) and the Twenty-Six Weeks Ended June 30, 1996 (unaudited)................        F-6
  Notes to Combined Financial Statements...................................................................        F-7
New York Bagel Enterprises, Inc. (Unaudited):
  Pro Forma Condensed Combined Statement of Operations for the Year Ended December 31, 1995................       F-18
  Notes to Pro Forma Condensed Combined Statement of Operations............................................       F-19
Nashville Bagel Co., Inc.:
  Independent Auditors' Report.............................................................................       F-20
  Statements of Operations for the Years Ended June 30, 1993, 1994 and 1995 and for the Period from July 1,
   1995 through December 14, 1995..........................................................................       F-21
  Statements of Stockholder's Equity for the Years Ended June 30, 1993, 1994 and 1995 and for the Period
   from July 1, 1995 through December 14, 1995.............................................................       F-22
  Statements of Cash Flows for the Years Ended June 30, 1993, 1994 and 1995 and for the Period from July 1,
   1995 through December 14, 1995..........................................................................       F-23
  Notes to Financial Statements............................................................................       F-24
Central & Ridge Yogurt, Inc.:
  Independent Auditors' Report.............................................................................       F-26
  Statement of Operations for the Year Ended December 31, 1995.............................................       F-27
  Statement of Stockholders' Deficit for the Year Ended December 31, 1995..................................       F-28
  Statement of Cash Flows for the Year Ended December 31, 1995.............................................       F-29
  Notes to Financial Statements............................................................................       F-30
</TABLE>
    
 
                                      F-1
<PAGE>
                          INDEPENDENT AUDITORS' REPORT
 
The Board of Directors
New York Bagel Enterprises, Inc.:
 
    We  have audited the accompanying combined  balance sheets of New York Bagel
Enterprises, Inc. as  of December 31,  1994 and 1995,  and the related  combined
statements  of operations,  stockholders' equity  (deficit), and  cash flows for
each of  the years  in the  three-year  period ended  December 31,  1995.  These
combined   financial  statements   are  the  responsibility   of  the  Company's
management. Our  responsibility  is to  express  an opinion  on  these  combined
financial statements based on our audits.
 
    We  conducted  our audits  in  accordance with  generally  accepted auditing
standards. Those standards require that we plan and perform the audit to  obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also  includes
assessing  the  accounting principles  used  and significant  estimates  made by
management, as well as evaluating the overall financial statement  presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
    In  our opinion, the combined financial statements referred to above present
fairly, in all material  respects, the combined financial  position of New  York
Bagel Enterprises, Inc. as of December 31, 1994 and 1995, and the results of its
operations  and its cash  flows for each  of the years  in the three-year period
ended December  31,  1995,  in conformity  with  generally  accepted  accounting
principles.
 
                                          KPMG Peat Marwick LLP
 
Wichita, Kansas
February 21, 1996, except
 note 14 which is as of
 June 4, 1996
 
                                      F-2
<PAGE>
                        NEW YORK BAGEL ENTERPRISES, INC.
                            COMBINED BALANCE SHEETS
                  DECEMBER 31, 1994 AND 1995 AND JUNE 30, 1996
 
<TABLE>
<CAPTION>
                                                                                 DECEMBER 31,
                                                                           ------------------------
                                                                              1994         1995
                                                                           ----------  ------------    JUNE 30,     PRO FORMA
                                                                                                         1996        JUNE 30,
                                                                                                     ------------   1996 (NOTE
                                                                                                                       15)
                                                                                                     (UNAUDITED)   ------------
                                                                                                                   (UNAUDITED)
<S>                                                                        <C>         <C>           <C>           <C>
                             ASSETS (NOTE 7)
Current assets:
  Cash...................................................................  $   46,200  $    133,425  $    207,454  $    207,454
  Accounts receivable (note 3)...........................................     114,492       137,853       191,593       191,593
  Inventory..............................................................      81,913       143,964       139,148       139,148
  Deferred costs, net of accumulated amortization of $43,340 at June 30,
   1996 (note 4).........................................................       6,428        77,100       200,041       200,041
  Other current assets (note 9)..........................................       8,598        24,018        77,379        77,379
                                                                           ----------  ------------  ------------  ------------
    Total current assets.................................................     257,631       516,360       815,615       815,615
Property, plant and equipment, net (note 5)..............................     554,340     1,256,154     2,318,973     2,318,973
Other assets, net of accumulated amortization of $4,063, $12,433 and
 $17,367 at December 31, 1994 and 1995 and June 30, 1996, respectively...      60,027        55,658        56,726        56,726
Deferred offering costs..................................................      --             8,474       363,966       363,966
Goodwill, net of accumulated amortization of $999 and $12,475 at December
 31, 1995 and June 30, 1996 (note 12)....................................      --           458,052       446,574       446,574
                                                                           ----------  ------------  ------------  ------------
                                                                           $  871,998  $  2,294,698  $  4,001,854  $  4,001,854
                                                                           ----------  ------------  ------------  ------------
                                                                           ----------  ------------  ------------  ------------
                      LIABILITIES AND STOCKHOLDERS'
                            EQUITY (DEFICIT)
Current liabilities:
  Current installments of long-term debt (note 7)........................  $   58,700  $    519,936  $    649,017  $    649,017
  Accounts payable.......................................................      58,640       163,172       468,897       468,897
  Accrued liabilities....................................................      99,062        83,761       485,184       485,184
  Current portion of deferred franchise fees.............................     119,500        69,000        36,000        36,000
  Deferred income taxes..................................................      --           --            --             68,000
  Distributions payable (note 10)........................................      42,000        48,693        48,693       232,693
                                                                           ----------  ------------  ------------  ------------
    Total current liabilities............................................     377,902       884,562     1,687,791     1,939,791
Due to stockholders (note 8).............................................      67,341       --            --            --
Long-term debt, less current portion (note 7)............................     232,942     2,845,064     3,280,730     3,280,730
Deferred franchise fees..................................................      --            98,000        41,500        41,500
Deferred credits.........................................................      30,059        45,537        57,809        57,809
Deferred income taxes (note 9)...........................................       4,786       --            --             23,000
                                                                           ----------  ------------  ------------  ------------
    Total liabilities....................................................     713,030     3,873,163     5,067,830     5,342,830
                                                                           ----------  ------------  ------------  ------------
Stockholders' equity (deficit) (notes 10 and 14):
  Class A common stock, $.01 par value. Authorized 25,000,000 shares;
   issued and outstanding 1,416,988 shares...............................      14,170        14,170        14,170        14,170
  Class B common stock, $.01 par value. Authorized 5,000,000 shares;
   issued and outstanding 1,368,704, 1,368,704 and 1,383,012 shares at
   December 31, 1994 and 1995 and June 30, 1996, respectively............      13,687        13,687        13,830        13,830
  Additional paid-in capital (deficit)...................................     151,293       157,793       157,650    (1,368,976)
  Accumulated deficit....................................................     (20,182)   (1,764,115)   (1,251,626)      --
                                                                           ----------  ------------  ------------  ------------
    Total stockholders' equity (deficit).................................     158,968    (1,578,465)   (1,065,976)   (1,340,976)
Commitments and contingencies (notes 6 and 13)
                                                                           ----------  ------------  ------------  ------------
                                                                           $  871,998  $  2,294,698  $  4,001,854  $  4,001,854
                                                                           ----------  ------------  ------------  ------------
                                                                           ----------  ------------  ------------  ------------
</TABLE>
 
            See accompanying notes to combined financial statements.
 
                                      F-3
<PAGE>
                        NEW YORK BAGEL ENTERPRISES, INC.
                       COMBINED STATEMENTS OF OPERATIONS
                YEARS ENDED DECEMBER 31, 1993, 1994 AND 1995 AND
                     THE SIX MONTHS ENDED JUNE 30, 1995 AND
                    THE TWENTY-SIX WEEKS ENDED JUNE 30, 1996
 
<TABLE>
<CAPTION>
                                                                                      SIX MONTHS     TWENTY-SIX
                                                 YEARS ENDED DECEMBER 31,                ENDED       WEEKS ENDED
                                        -------------------------------------------    JUNE 30,       JUNE 30,
                                            1993           1994           1995           1995           1996
                                        -------------  -------------  -------------  -------------  -------------
                                                                                             (UNAUDITED)
<S>                                     <C>            <C>            <C>            <C>            <C>
Revenues:
  Sales from Company-owned
   restaurants........................  $   3,538,612  $   5,653,177  $   6,875,146  $   3,345,422  $   4,849,860
  Franchise revenues (note 3).........         22,677        168,704        484,300        193,413        339,733
                                        -------------  -------------  -------------  -------------  -------------
    Total revenues....................      3,561,289      5,821,881      7,359,446      3,538,835      5,189,593
                                        -------------  -------------  -------------  -------------  -------------
Costs and expenses:
  Cost of sales.......................      1,527,246      2,280,012      2,612,772      1,272,689      1,733,312
  Restaurant operating expenses (note
   6).................................      1,386,676      2,326,178      3,083,902      1,432,657      2,201,632
  General and administrative
   expenses...........................        468,691        451,900        838,190        374,972        401,883
  Depreciation and amortization.......         80,145        116,960        158,996         64,579        177,213
                                        -------------  -------------  -------------  -------------  -------------
    Total costs and expenses..........      3,462,758      5,175,050      6,693,860      3,144,897      4,514,040
                                        -------------  -------------  -------------  -------------  -------------
    Operating income..................         98,531        646,831        665,586        393,938        675,553
Interest expense......................         13,745         52,383         39,800         19,621        163,064
                                        -------------  -------------  -------------  -------------  -------------
    Earnings before income taxes......         84,786        594,448        625,786        374,317        512,489
Income tax expense (benefit) (note
 9)...................................          9,280         (2,498)         6,689       --             --
                                        -------------  -------------  -------------  -------------  -------------
    Net earnings......................  $      75,506  $     596,946  $     619,097  $     374,317  $     512,489
                                        -------------  -------------  -------------  -------------  -------------
                                        -------------  -------------  -------------  -------------  -------------
Pro forma to reflect income taxes
 (note 2(i)):
  Income tax expense..................                                $     245,628                 $     201,112
  Net earnings........................                                $     380,158                 $     311,377
  Net earnings per share..............                                $         .13                 $         .10
</TABLE>
 
            See accompanying notes to combined financial statements.
 
                                      F-4
<PAGE>
                        NEW YORK BAGEL ENTERPRISES, INC.
             COMBINED STATEMENTS OF STOCKHOLDERS' EQUITY (DEFICIT)
                  YEARS ENDED DECEMBER 31, 1993, 1994 AND 1995
                  AND THE TWENTY-SIX WEEKS ENDED JUNE 30, 1996
 
<TABLE>
<CAPTION>
                                                   COMMON STOCK      ADDITIONAL
                                               --------------------    PAID-IN     ACCUMULATED
                                                CLASS A    CLASS B     CAPITAL       DEFICIT          TOTAL
                                               ---------  ---------  -----------  --------------  --------------
<S>                                            <C>        <C>        <C>          <C>             <C>
Balance, December 31, 1992...................  $  14,170  $  13,687  $   101,043  $      (78,374) $       50,526
Net earnings.................................     --         --          --               75,506          75,506
                                               ---------  ---------  -----------  --------------  --------------
Balance, December 31, 1993...................     14,170     13,687      101,043          (2,868)        126,032
Contributed capital (note 10)................     --         --           50,250        --                50,250
Net earnings.................................     --         --          --              596,946         596,946
Distributions to stockholders (note 10)......     --         --          --             (614,260)       (614,260)
                                               ---------  ---------  -----------  --------------  --------------
Balance, December 31, 1994...................     14,170     13,687      151,293         (20,182)        158,968
Net earnings.................................     --         --          --              619,097         619,097
Stock compensation...........................     --         --            6,500        --                 6,500
Distributions to stockholders (note 10)......     --         --          --           (2,363,030)     (2,363,030)
                                               ---------  ---------  -----------  --------------  --------------
Balance, December 31, 1995...................     14,170     13,687      157,793      (1,764,115)     (1,578,465)
Issuance of 14,308 shares of common stock
 (unaudited).................................     --            143         (143)       --              --
Net earnings (unaudited).....................     --         --          --              512,489         512,489
                                               ---------  ---------  -----------  --------------  --------------
Balance, June 30, 1996 (unaudited)...........  $  14,170  $  13,830  $   157,650  $   (1,251,626) $   (1,065,976)
                                               ---------  ---------  -----------  --------------  --------------
                                               ---------  ---------  -----------  --------------  --------------
</TABLE>
 
            See accompanying notes to combined financial statements.
 
                                      F-5
<PAGE>
                        NEW YORK BAGEL ENTERPRISES, INC.
                       COMBINED STATEMENTS OF CASH FLOWS
                YEARS ENDED DECEMBER 31, 1993, 1994 AND 1995 AND
                     THE SIX MONTHS ENDED JUNE 30, 1995 AND
                    THE TWENTY-SIX WEEKS ENDED JUNE 30, 1996
 
   
<TABLE>
<CAPTION>
                                                                                                                TWENTY-SIX
                                                                YEARS ENDED DECEMBER 31,          SIX MONTHS    WEEKS ENDED
                                                         ---------------------------------------  ENDED JUNE     JUNE 30,
                                                            1993         1994          1995        30, 1995        1996
                                                         -----------  -----------  -------------  -----------  -------------
                                                                                                         (UNAUDITED)
<S>                                                      <C>          <C>          <C>            <C>          <C>
Cash flows from operating activities:
  Net earnings.........................................  $    75,506  $   596,946  $     619,097  $   374,317  $     512,489
  Adjustments to reconcile net earnings to net cash
   provided by operating activities:
    Depreciation and amortization......................       80,145      116,960        158,996       64,579        177,213
    Noncash stock compensation expense.................      --           --               6,500      --            --
    Increase (decrease) in cash resulting from changes
     in listed items, net of effects from acquisitions:
      Deferred income taxes............................        5,614       (2,498)         1,302      --            --
      Inventory........................................      (16,413)     (28,451)      (178,209)     (14,389)         4,816
      Income taxes receivable..........................       (1,300)     --               1,300      --            --
      Other current assets.............................        1,296       (4,348)        (1,588)       5,628        (53,361)
      Accounts receivable..............................       (8,854)    (105,638)       (23,361)     (13,877)       (53,740)
      Deferred costs...................................      --            (6,428)       (70,672)       4,019       (166,281)
      Other assets.....................................       (3,535)     (52,318)        (2,403)      (3,258)        (6,443)
      Accounts payable.................................       10,330       30,882        140,253       42,881        305,725
      Accrued liabilities and deferred credits.........       47,416       34,138         78,509       49,744        413,695
      Income taxes payable.............................        1,364       (2,295)      --            --            --
      Deferred franchise fees..........................      --           119,500         47,500       10,500        (89,500)
                                                         -----------  -----------  -------------  -----------  -------------
        Net cash provided by operating activities......      191,569      696,450        777,224      520,144      1,044,613
                                                         -----------  -----------  -------------  -----------  -------------
Cash flows from investing activities:
  Additions to property, plant and equipment...........     (583,708)    (285,080)      (474,674)    (147,373)    (1,179,839)
  Acquisitions, net of cash acquired...................      --           --            (656,174)     --            --
                                                         -----------  -----------  -------------  -----------  -------------
        Net cash used in investing activities..........     (583,708)    (285,080)    (1,130,848)    (147,373)    (1,179,839)
                                                         -----------  -----------  -------------  -----------  -------------
Cash flows from financing activities:
  Proceeds from issuance of long-term debt.............      379,325      252,865      3,049,210       24,080        800,000
  Principal payments on long-term debt.................      (48,248)    (128,309)       (90,852)     (40,384)      (235,253)
  Decrease in due to stockholders......................       (1,411)     (40,274)       (26,330)     (25,318)      --
  Decrease in distributions payable....................      --           --              (8,807)      (5,307)      --
  Proceeds from contributed capital....................      --            50,250       --            --            --
  Debt issuance costs..................................      --           --             (13,916)     --            --
  Deferred offering costs..............................      --           --              (8,474)     --            (355,492)
  Distributions to stockholders........................      --          (394,080)    (2,459,982)    (269,438)      --
  (Decrease) increase in excess of checks written over
   funds on deposit....................................       62,473     (105,622)      --            --            --
                                                         -----------  -----------  -------------  -----------  -------------
        Net cash provided by (used in) financing
         activities....................................      392,139     (365,170)       440,849     (316,367)       209,255
                                                         -----------  -----------  -------------  -----------  -------------
        Net increase in cash...........................      --            46,200         87,225       56,404         74,029
Cash at beginning of period............................      --           --              46,200       46,200        133,425
                                                         -----------  -----------  -------------  -----------  -------------
Cash at end of period..................................  $   --       $    46,200  $     133,425  $   102,604  $     207,454
                                                         -----------  -----------  -------------  -----------  -------------
                                                         -----------  -----------  -------------  -----------  -------------
</TABLE>
    
 
            See accompanying notes to combined financial statements.
 
                                      F-6
<PAGE>
                        NEW YORK BAGEL ENTERPRISES, INC.
 
                     NOTES TO COMBINED FINANCIAL STATEMENTS
 
                        DECEMBER 31, 1993, 1994 AND 1995
 
(1) REORGANIZATION AND OPERATIONS
 
REORGANIZATION
 
    The Company was formed as a result of a merger (the Merger) between New York
Bagel  Enterprises, Inc., which  became the surviving  corporation, and New York
Bagel Shop, Inc.; New  York Bagel Shop &  Delicatessen, Inc.; Bagels of  Norman,
Inc.; Bagel Boss, Inc.; and VPR Incorporated (the five restaurant entities). The
Merger  was effective on December  31, 1995 whereby each  of the five restaurant
entities were merged  into New  York Bagel Enterprises,  Inc. (collectively  the
five restaurant entities and New York Bagel Enterprises, Inc. are referred to as
the  Prior Entities). The term  Company as used herein  refers to New York Bagel
Enterprises, Inc.  including the  five restaurant  entities unless  the  context
otherwise requires.
 
    To  effect the  Merger, New  York Bagel  Enterprises, Inc.  issued 1,368,704
shares of its Class B common stock in exchange for all the outstanding stock  of
each of the five restaurant entities.
 
    Since the primary stockholders of each of the five restaurant entities prior
to the Merger are also the primary stockholders of the Company subsequent to the
Merger,  the  Merger  essentially  represents  a  transfer  to  New  York  Bagel
Enterprises, Inc.  of  nonmonetary assets  in  exchange  for stock  prior  to  a
proposed  public  offering of  the Company's  common  stock (the  Offering). The
Merger has been accounted for at historical cost.
 
    The accompanying financial statements are presented on a combined basis  for
all  periods  presented  due to  the  common  management of  the  Prior Entities
throughout the period of the financial statements.
 
    The Company  converted  shares  of  Class  A  common  stock  outstanding  in
connection   with  the  Merger  (effectively   a  3373.78:1  stock  split).  The
outstanding shares of common stock,  as reflected in the accompanying  financial
statements, include the effect of such stock conversion and the shares issued to
effect the Merger for all periods presented.
 
OPERATIONS
 
    The Company operates Company-owned restaurants and sells franchise rights to
operate  restaurants. In both  instances, the restaurants  operate under the New
York Bagel and Delicatessen  concept which is  a quick-service bakery  featuring
freshly  made bagels  and deli-style  sandwiches. As  of December  31, 1995, the
Company had  15  Company-owned restaurants  primarily  located in  Oklahoma  and
Kansas and 25 franchised restaurants located throughout the United States.
 
(2) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
    (a)  FRANCHISE REVENUES
 
    Franchise agreements are executed for each franchised restaurant and provide
the  terms of the franchise arrangement  between the Company and the franchisee.
The  franchise   agreement  requires   the  franchisee   to  pay   an   initial,
non-refundable  franchise fee plus continuing  royalties based upon a percentage
of restaurant sales. Additionally,  the Company executes development  agreements
with  franchisees which stipulates the area,  the number of restaurants, and the
timeframe for development in exchange for an initial, non-refundable development
fee based on a standard price per type of restaurant.
 
    Initial franchise fees are recognized  as revenue when the Company  performs
substantially  all initial services  required by the  franchise agreement, which
generally occurs  shortly after  restaurant  opening. Continuing  royalties  are
recognized   as   earned   with   an   appropriate   provision   for   estimated
 
                                      F-7
<PAGE>
                        NEW YORK BAGEL ENTERPRISES, INC.
 
               NOTES TO COMBINED FINANCIAL STATEMENTS (CONTINUED)
 
(2) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
uncollectible amounts. Initial franchise fees received applicable to restaurants
for which substantially all initial services required by the franchise agreement
have not  been  performed  are  recorded  as  deferred  franchise  fees  in  the
accompanying  balance  sheets. Development  fees are  received upon  signing the
agreement and are initially recorded as  deferred franchise fees. Such fees  are
applied  to reduce the initial franchise fees paid for each store opened and are
accounted for as a component of the initial franchise fees.
 
    Deferred initial  franchise and  development fees  that are  expected to  be
recognized  within 12 months of the balance sheet date are classified as current
portion of deferred franchise fees in the accompanying balance sheets.
 
    (b)  INVENTORIES
 
    Inventories are stated at  the lower of cost  or market. Cost is  determined
using the first-in, first-out method.
 
    (c)  DEFERRED FRANCHISE COSTS
 
    Direct,  incremental  costs  incurred  to  secure  franchise  agreements are
charged to expense  in the same  period the related  initial franchise fees  are
recognized  as  revenue.  Costs applicable  to  initial franchise  fees  not yet
recognized as revenue are recorded as deferred franchise costs.
 
    (d)  PROPERTY, PLANT AND EQUIPMENT
 
    Property, plant and equipment are stated at cost. Depreciation is calculated
using the straight-line method  over the estimated useful  lives of the  assets.
Leasehold improvements are amortized on a straight-line basis over the lesser of
the  remaining lease term, including renewal periods when the Company intends to
exercise renewal options, or the estimated useful life of the asset.
 
    (e)  GOODWILL
 
    Goodwill, which represents the excess of  purchase price over fair value  of
net  assets acquired, is amortized  on a straight-line basis  over 20 years. The
Company periodically assesses  the recoverability  of this  intangible asset  by
determining  whether the amortization of the goodwill balance over its remaining
life can be recovered  through undiscounted future operating  cash flows of  the
acquired operation. The amount of goodwill impairment, if any, is measured based
on  projected future operating cash flows discounted at a rate commensurate with
the risks involved.  The assessment of  the recoverability of  goodwill will  be
impacted if estimated future operating cash flows are not achieved.
 
    (f)  INCOME TAXES
 
    Effective  January 1, 1994, New York  Bagel Enterprises, Inc. and certain of
the restaurant entities elected and received approval to become S  corporations.
During  the periods the entities operated  as S corporations, income tax expense
or benefit was  not recorded  in the  accompanying financial  statements as  the
entities'  results of operations were reported to the entities' stockholders for
inclusion in their individual income tax returns.
 
    Effective January 1, 1993, the  Company adopted the provisions of  Statement
of   Financial  Accounting  Standards  No.  109,  ACCOUNTING  FOR  INCOME  TAXES
(Statement 109). Under the asset and liability method of Statement 109, deferred
tax assets  and  liabilities are  recognized  for the  future  tax  consequences
attributable  to differences between the financial statement carrying amounts of
existing assets and  liabilities and  their respective tax  bases and  operating
loss  and  tax credit  carryforwards. Deferred  tax  assets and  liabilities are
measured using enacted  tax rates  expected to apply  to taxable  income in  the
years  in  which those  temporary differences  are expected  to be  recovered or
 
                                      F-8
<PAGE>
                        NEW YORK BAGEL ENTERPRISES, INC.
 
               NOTES TO COMBINED FINANCIAL STATEMENTS (CONTINUED)
 
(2) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
settled. Under Statement 109, the effect on deferred tax assets and  liabilities
of a change in tax rates is recognized in income in the period that includes the
enactment  date. There was no cumulative effect  of adoption of Statement 109 as
of January 1, 1993.
 
    (g)  STATEMENTS OF CASH FLOWS
 
    Noncash investing and financing activities during 1994 and 1995 included:
 
<TABLE>
<CAPTION>
                                                                        1994          1995
                                                                    ------------  ------------
<S>                                                                 <C>           <C>
Noncash distributions to stockholders:
  Distributions payable (see note 10).............................  $     42,000  $     15,500
                                                                    ------------  ------------
  Net asset (liability) distributions (see note 10):
    Assets distributed............................................       507,695       137,134
    Liabilities distributed.......................................      (329,515)     (249,586)
                                                                    ------------  ------------
      Net assets (liabilities) distributed........................       178,180      (112,452)
                                                                    ------------  ------------
      Total noncash distributions.................................  $    220,180  $    (96,952)
                                                                    ------------  ------------
                                                                    ------------  ------------
Property, plant and equipment acquired in exchange for increase in
 due to stockholders (see note 8).................................  $     44,250  $    --
                                                                    ------------  ------------
                                                                    ------------  ------------
Long-term debt issued to seller in connection with acquisition
 (see note 7).....................................................  $    --       $    115,000
                                                                    ------------  ------------
                                                                    ------------  ------------
</TABLE>
 
    Cash paid during the years for interest and taxes is as follows:
 
<TABLE>
<CAPTION>
                                                               1993       1994       1995
                                                             ---------  ---------  ---------
<S>                                                          <C>        <C>        <C>
Interest...................................................  $  13,745  $  52,383  $  36,676
Taxes......................................................      1,300      3,660     --
</TABLE>
 
    (h)  PRE-OPENING COSTS
 
    Direct, incremental restaurant pre-opening costs, comprised primarily of the
cost of hiring and  training restaurant employees and  rent, are amortized  over
the initial 12 months of a restaurant's operations.
 
    (i)  PRO FORMA INCOME TAX EXPENSE AND PRO FORMA NET EARNINGS PER SHARE
 
    PRO FORMA INCOME TAX EXPENSE
 
    Subsequent  to the proposed Offering, the  Company will no longer operate as
an S corporation. Pro forma income tax expense, as set forth in the accompanying
statements of operations, reflects  what the income tax  expense of the  Company
would  have been for the year ended  December 31, 1995, and the twenty-six weeks
ended June 30, 1996 if none of  the entities included in the combined  financial
statements had operated as S corporations during such periods.
 
    PRO FORMA NET EARNINGS PER SHARE
 
   
    Pro  forma  net  earnings  per  share  information,  as  set  forth  in  the
accompanying statements  of  operations, is  computed  based on  pro  forma  net
earnings  of $380,158  and $311,377 which  is based on  reported earnings before
income taxes less pro forma income tax expense of $245,628 and $201,112 for  the
year  ended December  31, 1995  and the  twenty-six weeks  ended June  30, 1996,
respectively.
    
 
                                      F-9
<PAGE>
                        NEW YORK BAGEL ENTERPRISES, INC.
 
               NOTES TO COMBINED FINANCIAL STATEMENTS (CONTINUED)
 
(2) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
    Pro forma weighted average common shares outstanding have been determined as
follows:
 
   
<TABLE>
<CAPTION>
                                                                   YEAR ENDED
                                                                  DECEMBER 31,
                                                                      1995
                                                                  ------------   TWENTY-SIX
                                                                                 WEEKS ENDED
                                                                                JUNE 30, 1996
                                                                                -------------
                                                                                 (UNAUDITED)
<S>                                                               <C>           <C>
Weighted average shares outstanding.............................    2,785,692      2,800,000
Shares issued during 12-month period prior to initial filing of
 the registration statement at price per share below the initial
 public offering price..........................................       14,308        --
Pro forma number of shares whose proceeds would be sufficient
 (based upon the estimated net initial public offering price) to
 replace the excess of distributions to stockholders over net
 earnings for the year ended December 31, 1995..................      195,728        195,728
                                                                  ------------  -------------
Pro forma weighted average common shares outstanding............    2,995,728      2,995,728
                                                                  ------------  -------------
                                                                  ------------  -------------
</TABLE>
    
 
    The 19,320 shares contingently  issuable under the convertible  subordinated
debenture  (see note 7) have not been considered in the computation of pro forma
net earnings per share due to immateriality.
 
    (j)  USE OF ESTIMATES
 
    The  preparation  of  financial  statements  in  accordance  with  generally
accepted  accounting  principles  requires  management of  the  Company  to make
estimates and  assumptions  that  affect  the reported  amounts  of  assets  and
liabilities  and  disclosure  of  contingent  liabilities  at  the  date  of the
financial statements and the  reported amounts of  revenues and expenses  during
the reporting periods. Actual results could differ from these estimates.
 
    (k)  INTERIM FINANCIAL DATA (UNAUDITED)
 
    The  accompanying balance  sheet as  of June  30, 1996  and the accompanying
statements of operations, stockholders' equity (deficit) and cash flows for  the
six months ended June 30, 1995 and the twenty-six weeks ended June 30, 1996 have
been prepared by the Company without an audit. In the opinion of management, all
adjustments,   consisting  only  of  normal  recurring  adjustments,  considered
necessary for a fair presentation for  such periods have been made. Results  for
interim  periods should not  be considered as  indicative of results  for a full
year.
 
    Footnote  disclosures  normally  included  in  annual  financial  statements
prepared  in accordance with generally  accepted accounting principles have been
omitted  herein  with  respect  to  the  interim  financial  data.  The  interim
information  herein  should be  read in  conjunction  with the  annual financial
information presented herein.
 
    (l)  NEW ACCOUNTING STANDARD
 
    The Company  adopted the  provisions of  Statement of  Financial  Accounting
Standards  No. 121, ACCOUNTING  FOR THE IMPAIRMENT OF  LONG-LIVED ASSETS AND FOR
LONG-LIVED ASSETS TO BE DISPOSED OF as  of January 1, 1996. There was no  effect
at the date of adoption.
 
    (m)  FISCAL PERIODS
 
    Prior  to 1996,  the Company's  financial reporting  was done  on a calendar
basis. Effective January  1, 1996, the  Company changed to  a 52/53-week  fiscal
year comprised of four thirteen-week periods.
 
                                      F-10
<PAGE>
                        NEW YORK BAGEL ENTERPRISES, INC.
 
               NOTES TO COMBINED FINANCIAL STATEMENTS (CONTINUED)
 
(3) FRANCHISE REVENUES
 
    Franchise  revenues for  the years  ended December  31, 1993,  1994 and 1995
consist of the following:
 
<TABLE>
<CAPTION>
                                                                      1993        1994         1995
                                                                    ---------  -----------  -----------
<S>                                                                 <C>        <C>          <C>
Initial franchise and development fees............................  $  21,000  $   108,000  $   250,500
Royalty revenue...................................................      1,677       60,704      233,800
                                                                    ---------  -----------  -----------
  Total...........................................................  $  22,677  $   168,704  $   484,300
                                                                    ---------  -----------  -----------
                                                                    ---------  -----------  -----------
</TABLE>
 
    The associated franchise receivables included within accounts receivable  in
the accompanying balance sheets at December 31, 1994 and 1995 are as follows:
 
<TABLE>
<CAPTION>
                                                                                   1994         1995
                                                                                -----------  -----------
<S>                                                                             <C>          <C>
Initial franchise and development fee receivables.............................  $   104,000  $   106,416
Royalty receivables...........................................................       10,492       46,437
Less allowance for doubtful accounts..........................................      --           (15,000)
                                                                                -----------  -----------
                                                                                $   114,492  $   137,853
                                                                                -----------  -----------
                                                                                -----------  -----------
</TABLE>
 
(4) DEFERRED COSTS
 
    Deferred costs as of December 31, 1994 and 1995 include the following:
 
<TABLE>
<CAPTION>
                                                                                      1994       1995
                                                                                    ---------  ---------
<S>                                                                                 <C>        <C>
Pre-opening costs.................................................................  $  --      $  60,445
Deferred franchise costs..........................................................      6,428     16,655
                                                                                    ---------  ---------
  Total deferred costs............................................................  $   6,428  $  77,100
                                                                                    ---------  ---------
                                                                                    ---------  ---------
</TABLE>
 
(5) PROPERTY, PLANT AND EQUIPMENT
 
    A  summary of property, plant and  equipment and accumulated depreciation as
of December 31, 1994 and 1995 is as follows:
 
<TABLE>
<CAPTION>
                                                                                 1994          1995
                                                                             ------------  -------------
<S>                                                                          <C>           <C>
Buildings..................................................................  $     30,292  $      30,292
Equipment..................................................................       781,741      1,354,649
Leasehold improvements.....................................................       173,824        453,863
                                                                             ------------  -------------
                                                                                  985,857      1,838,804
Less accumulated depreciation..............................................      (431,517)      (582,650)
                                                                             ------------  -------------
  Net property, plant and equipment........................................  $    554,340  $   1,256,154
                                                                             ------------  -------------
                                                                             ------------  -------------
</TABLE>
 
(6) LEASES
 
    The  Company  leases  several  restaurant  facilities  under   noncancelable
operating  leases. These  leases generally  contain renewal  options for periods
ranging from 3 to 15 years and  require the Company to pay executory costs  such
as  maintenance  and insurance.  Rent  expense for  operating  leases aggregated
$126,614, $193,418 and $296,950 for the years ended December 31, 1993, 1994  and
1995, respectively.
 
                                      F-11
<PAGE>
                        NEW YORK BAGEL ENTERPRISES, INC.
 
               NOTES TO COMBINED FINANCIAL STATEMENTS (CONTINUED)
 
(6) LEASES (CONTINUED)
    Future  minimum  lease payments  under  noncancelable operating  leases with
initial or remaining lease terms in excess  of one year as of December 31,  1995
are:
 
<TABLE>
<S>                                                                      <C>
Year ending December 31:
  1996.................................................................  $  305,200
  1997.................................................................     255,875
  1998.................................................................     222,447
  1999.................................................................     201,662
  2000.................................................................     100,592
  Thereafter...........................................................     119,697
                                                                         ----------
    Total minimum lease payments.......................................  $1,205,473
                                                                         ----------
                                                                         ----------
</TABLE>
 
    The  Company is  party to certain  operating leases with  companies that are
owned by certain stockholders of the Company. Rent expense paid to these related
companies pursuant to lease  agreements aggregated $14,100  and $63,249 for  the
years ended December 31, 1994 and 1995, respectively.
 
    Deferred  credits in the accompanying  balance sheets represent accruals for
escalating rental payments on operating leases.
 
                                      F-12
<PAGE>
                        NEW YORK BAGEL ENTERPRISES, INC.
 
               NOTES TO COMBINED FINANCIAL STATEMENTS (CONTINUED)
 
(7) LONG-TERM DEBT
 
    Long-term debt at December 31, 1994 and 1995 consists of the following:
 
<TABLE>
<CAPTION>
                                                                                 1994          1995
                                                                              -----------  -------------
<S>                                                                           <C>          <C>
Prime rate plus 1.0% note payable to bank (9.5% at December 31, 1995) due in
 monthly installments of $57,800 including interest with the remaining
 balance due in December 2000. Secured by substantially all tangible and
 intangible assets of the Company and guaranteed by certain Company
 stockholders...............................................................  $   --       $   2,750,000
Prime rate plus 0.5% note payable to bank (9.0% at December 31, 1995) due in
 monthly installments of $8,110 including interest beginning in April 1996
 with the remaining balance due in March 2003. Secured by substantially all
 tangible and intangible assets of the Company and guaranteed by certain
 Company stockholders.......................................................      --             500,000
4.0% contingently convertible subordinated debenture payable in annual
 installments of $28,750 plus interest beginning in December 1996. The
 debenture may be converted at the option of the debenture holder into
 shares of common stock equal to a maximum 0.69% of the Company's
 outstanding common stock but the conversion privilege is only operative in
 the event the Company has completed an initial public offering of its
 common stock which meets certain specified criteria. The debenture is
 subordinate to all other liabilities of the Company (note 12)..............      --             115,000
Various notes payable with a bank due in monthly installments through
 October 2001 with interest rates ranging from 8.0% to 10.875%; secured by
 equipment. Notes were refinanced as part of the $2,750,000 note payable to
 bank discussed above.......................................................      264,527       --
8.0% note payable to a bank due in monthly installments through 2001;
 secured by equipment. The note was fully paid-off in 1995..................       27,115       --
                                                                              -----------  -------------
  Total long-term debt......................................................      291,642      3,365,000
Less current installments of long-term debt.................................      (58,700)      (519,936)
                                                                              -----------  -------------
Long-term debt, less current installments...................................  $   232,942  $   2,845,064
                                                                              -----------  -------------
                                                                              -----------  -------------
</TABLE>
 
    The aggregate  maturities of  long-term  debt for  each  of the  five  years
subsequent  to  December  31, 1995  are  as  follows: 1996  -  $519,936;  1997 -
$582,364; 1998 -  $637,154; 1999  - $697,365;  2000 -  $731,357; and  thereafter
$196,824.
 
(8) DUE TO STOCKHOLDERS
 
    Amounts  due to  stockholders represent funds  advanced to  the Company from
stockholders of  the five  restaurant  entities which  were used  primarily  for
equipment  additions.  Such amounts  were  non-interest-bearing and  were either
repaid in 1995 or included in the transfer to stockholders described in note 10.
 
                                      F-13
<PAGE>
                        NEW YORK BAGEL ENTERPRISES, INC.
 
               NOTES TO COMBINED FINANCIAL STATEMENTS (CONTINUED)
 
(9) INCOME TAXES
 
    Income tax expense (benefit) for the years ended December 31, 1993, 1994 and
1995 consists of the following:
 
<TABLE>
<CAPTION>
                                                                           1993       1994       1995
                                                                         ---------  ---------  ---------
<S>                                                                      <C>        <C>        <C>
Current................................................................  $   3,666  $  --      $   9,805
Deferred...............................................................      5,614     (2,498)    (3,116)
                                                                         ---------  ---------  ---------
  Total................................................................  $   9,280  $  (2,498) $   6,689
                                                                         ---------  ---------  ---------
                                                                         ---------  ---------  ---------
</TABLE>
 
    As described in note 2, certain entities included in the combined  financial
statements  elected S corporation status as of  January 1, 1994, and as a result
no longer pay corporate  income taxes. Additionally, as  a result of the  Merger
discussed in note 1, the Company is an S corporation effective December 31, 1995
and,  accordingly, no  deferred tax  assets or  liabilities are  recorded in the
accompanying balance sheet  as of  December 31, 1995.  Consequently, income  tax
expense  (benefit) for the  years ended December  31, 1994 and  1995 include the
reversal of  existing deferred  tax assets  and liabilities  for those  entities
which first became S corporations in each year.
 
    Actual  income tax expense (benefit) differs from the "expected" tax expense
(benefit) computed by applying the United  States Federal corporate tax rate  of
34%  to earnings before income taxes for the years ended December 31, 1993, 1994
and 1995 as follows:
 
<TABLE>
<CAPTION>
                                                                    1993         1994          1995
                                                                 ----------  ------------  ------------
<S>                                                              <C>         <C>           <C>
Computed expected tax expense..................................  $   28,827  $    202,112  $    212,767
S corporation earnings allocated to stockholders...............      --          (193,589)     (195,515)
Surtax exemption...............................................     (16,199)       (6,488)       (7,613)
Change in valuation allowance..................................      (6,596)       (5,303)       (9,736)
Other..........................................................       3,248           770         6,786
                                                                 ----------  ------------  ------------
                                                                 $    9,280  $     (2,498) $      6,689
                                                                 ----------  ------------  ------------
                                                                 ----------  ------------  ------------
</TABLE>
 
    Income taxes receivable of $1,300 and $16,747 at December 31, 1994 and 1995,
respectively, are included in the accompanying balance sheets as a component  of
other  current assets. A net deferred tax  asset of $1,670 was included in other
current assets at December 31, 1994.
 
    The tax effects  of temporary  differences that  give rise  to deferred  tax
assets and liabilities at December 31, 1994 are presented below:
 
<TABLE>
<S>                                                                 <C>
Deferred tax assets:
  Net operating loss carryforward.................................  $   8,867
  Accrued liabilities, due to accrual for financial reporting
   purposes.......................................................      2,539
                                                                    ---------
    Total gross deferred tax assets...............................     11,406
    Less valuation allowance......................................      9,736
                                                                    ---------
    Net deferred tax asset........................................      1,670
Deferred tax liabilities:
  Property, plant and equipment, due to accelerated depreciation
   for tax reporting purposes.....................................      4,786
                                                                    ---------
    Net deferred tax liability....................................  $  (3,116)
                                                                    ---------
                                                                    ---------
</TABLE>
 
                                      F-14
<PAGE>
                        NEW YORK BAGEL ENTERPRISES, INC.
 
               NOTES TO COMBINED FINANCIAL STATEMENTS (CONTINUED)
 
(9) INCOME TAXES (CONTINUED)
    Differences  between the  tax bases and  the amounts  reported for financial
statement purposes for the Company's assets and liabilities at December 31, 1995
are as follows:
 
<TABLE>
<CAPTION>
                                                                                    AMOUNTS
                                                                                 REPORTED FOR
                                                                                   FINANCIAL
                                                                    TAX BASES     STATEMENTS
                                                                  -------------  -------------
<S>                                                               <C>            <C>
Assets..........................................................  $   2,069,284  $   2,294,698
Liabilities.....................................................  $   3,765,972  $   3,873,163
</TABLE>
 
(10)STOCKHOLDERS' EQUITY
 
CAPITAL CONTRIBUTIONS AND DISTRIBUTIONS TO STOCKHOLDERS
 
    In July 1994, pursuant to a contract for sale of stock (the contract) of New
York Bagel  Enterprises,  Inc.,  an Oklahoma  corporation  (NYBE-OK),  the  then
existing  stockholders (sellers)  of NYBE-OK  sold a  50% ownership  interest in
NYBE-OK to certain individuals (buyers) in exchange for a cash payment from  the
buyers  directly to  the sellers  and a  $50,000 contribution  by the  buyers to
NYBE-OK of which $49,250 has been  recorded as contributed capital and $750  has
been applied as payment of amounts owed to NYBE-OK by the sellers. The remaining
$1,000  of capital contribution  in 1994 was  a cash contribution  to one of the
five restaurant entities. Pursuant to the contract, NYBE-OK is obligated to  pay
to the sellers (as distributions) collections of franchise fees NYBE-OK receives
subsequent  to closing of  the contract for certain  specified locations. To the
extent such  fees  have  been  recognized  as  income  but  have  not  yet  been
distributed  to the sellers, such amounts  are recorded as distributions payable
in the accompanying balance sheets.
 
    Distributions to stockholders for the years ended December 31, 1994 and 1995
are comprised of the following:
 
<TABLE>
<CAPTION>
                                                                       1994          1995
                                                                    -----------  -------------
<S>                                                                 <C>          <C>
Distributions of NYBE-OK..........................................  $   132,000  $     963,923
Distributions of the five restaurant entities.....................      482,260      1,399,107
                                                                    -----------  -------------
Total distributions...............................................  $   614,260  $   2,363,030
                                                                    -----------  -------------
                                                                    -----------  -------------
</TABLE>
 
    As disclosed in  note 2(g),  distributions of the  five restaurant  entities
include  two transfers  to certain  stockholders in 1994  of real  estate net of
related indebtedness and the transfer in  1995, prior to the Merger, of  certain
assets   and  liabilities  (primarily  restaurant  related  current  assets  and
liabilities) to the stockholders of the five restaurant entities.
 
CLASS B COMMON STOCK
 
    The Class B common stock has no voting power. Class A common stock has  full
voting  power. The Class  B common stock  will be converted  into Class A common
stock on a  one-for-one basis upon  completion of  the Offering of  the Class  A
common stock.
 
(11)FINANCIAL INSTRUMENTS FAIR VALUE INFORMATION
 
    The  carrying values of the Company's long-term debt approximates their fair
values based  on current  interest rates  of similar  instruments. The  carrying
values  of  the  Company's other  financial  instruments at  December  31, 1995,
including cash, accounts receivable, other current assets, accounts payable, and
accrued expenses approximate their fair values because of their short maturity.
 
                                      F-15
<PAGE>
                        NEW YORK BAGEL ENTERPRISES, INC.
 
               NOTES TO COMBINED FINANCIAL STATEMENTS (CONTINUED)
 
(12)ACQUISITIONS
 
    Effective December  14,  1995, the  Company  purchased all  the  outstanding
common  stock of  Nashville Bagel Co.,  Inc. for  $565,000. Acquisition expenses
amounted to $23,338.  The acquisition  has been  accounted for  by the  purchase
method  of accounting and,  accordingly, the operations  of Nashville Bagel Co.,
Inc. have been included in the accompanying statements of operations  subsequent
to  December 14, 1995. The  purchase price has been  allocated to the assets and
liabilities  acquired  based  on  their   estimated  fair  values  at  date   of
acquisition. Goodwill arising from the acquisition amounted to $434,451.
 
    Effective December 31, 1995, the Company purchased certain assets of Central
&  Ridge  Yogurt,  Inc.  by  assuming  liabilities  amounting  to  $225,000. The
acquisition has been  accounted for by  the purchase method  of accounting.  The
purchase  price has  been allocated  to the net  assets acquired  based on their
estimated fair  values  at  date  of  acquisition.  Goodwill  arising  from  the
acquisition  amounted  to $24,600.  A Company  officer was  also an  officer and
stockholder of Central & Ridge Yogurt, Inc.
 
    The following table summarizes the pro  forma results of operations for  the
years  ended  December  31,  1994  and 1995  as  if  the  acquisitions  had been
consummated at the beginning  of the respective periods.  In presenting the  pro
forma  information, depreciation,  amortization and  interest expense  have been
adjusted to reflect  the purchase  accounting recorded in  the acquisitions  and
income taxes have been recognized as if none of the entities included in the pro
forma  results had  operated as a  S corporation.  The pro forma  results do not
necessarily reflect what would have occurred  if the acquisitions had been  made
at  the beginning of the respective periods or the results that may occur in the
future.
 
   
<TABLE>
<CAPTION>
                                                                      1994           1995
                                                                  -------------  -------------
<S>                                                               <C>            <C>
Revenues........................................................  $   7,339,463  $   8,761,108
Net earnings....................................................        311,051        223,898
Net earnings per share..........................................                           .07
</TABLE>
    
 
(13)COMMITMENTS AND CONTINGENCIES
 
    Pursuant to the terms of one operating lease, the Company has guaranteed the
performance under a lease agreement of  an unrelated lessee. As of December  31,
1995,  future lease payments guaranteed  aggregated $54,000; however, the lessee
is current on lease payments and the Company does not currently expect to  incur
any loss applicable to this guaranty.
 
    As  of December 31, 1995, the Company has issued a guaranty totaling $35,000
on a borrowing by a franchisee.  The Company monitors the financial  performance
of  such franchisee and the Company does not believe an accrual is necessary for
the Company's obligation under this guaranty.
 
(14)SUBSEQUENT EVENTS
 
STOCK SPLIT
 
    On June 4, 1996,  the Company effected  a 1.4 for 1  stock split. The  stock
split  has  been  reflected  retroactively  for  all  periods  presented  in the
accompanying financial statements and, accordingly, all applicable dollar, share
and per share amounts have been restated to reflect the stock split.
 
STOCK AWARDS
 
    On January 16, 1996, the Company adopted the 1996 Incentive Plan (the  Plan)
which  authorizes  the  award of  400,000  shares  of common  stock  pursuant to
incentive stock options, nonqualified stock  options or restricted stock. As  of
June   4,   1996,  options   to  purchase   271,000   shares  of   common  stock
 
                                      F-16
<PAGE>
                        NEW YORK BAGEL ENTERPRISES, INC.
 
               NOTES TO COMBINED FINANCIAL STATEMENTS (CONTINUED)
 
(14)SUBSEQUENT EVENTS (CONTINUED)
have been granted pursuant to the Plan. The exercise price per share is equal to
100% of  the price  per share  of  common stock  to be  issued pursuant  to  the
Offering  for options pertaining to 193,500 shares  and is equal to 110% of such
price per  share for  options  pertaining to  77,500  shares. One-fifth  of  the
options  will become exercisable six months after date of grant and one-fifth on
each of the first four anniversaries of the date of grant.
 
(15)PRO FORMA BALANCE SHEET (UNAUDITED)
 
    The unaudited pro forma balance sheet at  June 30, 1996 gives effect to  the
following transactions as if such transaction occurred on that date:
 
        (1)  An accrual for  the distribution of $184,000  to stockholders as if
    the Company had  terminated its S  corporation status at  June 30, 1996  and
    made  a distribution to the stockholders  in connection with their estimated
    federal and state income tax obligations.
 
        (2) An  estimated  $91,000 of  deferred  tax liability  which  would  be
    recorded  as a debit to accumulated deficit had the Company terminated its S
    corporation status at June 30, 1996.
 
        (3)  Reclassification  of  accumulated  deficit  to  additional  paid-in
    capital  (deficit) as if the Company had terminated its S corporation status
    at June 30, 1996.
 
                                      F-17
<PAGE>
                        NEW YORK BAGEL ENTERPRISES, INC.
        PRO FORMA CONDENSED COMBINED STATEMENT OF OPERATIONS (UNAUDITED)
                          YEAR ENDED DECEMBER 31, 1995
 
    The  following pro forma condensed combined statement of operations presents
the results of operations of the Company for the year ended December 31, 1995 as
if the acquisitions  of Nashville Bagel  Co., Inc. and  Central & Ridge  Yogurt,
Inc.  had  each occurred  as  of January  1,  1995. The  acquisitions  have been
accounted for by  the purchase  method of  accounting. The  pro forma  financial
information  should be read in conjunction with the related historical financial
information of  the Company,  Nashville  Bagel Co.,  Inc.  and Central  &  Ridge
Yogurt,  Inc.  included  elsewhere  herein. The  unaudited  pro  forma condensed
combined statement  of  operations  does  not  purport  to  represent  what  the
Company's results of operations would actually have been had the transactions in
fact occurred on the aforementioned date, or to project the Company's results of
operations  for any  future periods.  The pro  forma adjustments  are based upon
available information and upon certain assumptions that management believes  are
reasonable.  These adjustments are directly attributable to the transactions and
are expected to have  a continuing impact  on the results  of operations of  the
Company.
 
   
<TABLE>
<CAPTION>
                                                       HISTORICAL
                                        -----------------------------------------
                                          NEW YORK                     CENTRAL &
                                            BAGEL        NASHVILLE       RIDGE
                                        ENTERPRISES,    BAGEL CO.,      YOGURT,
                                            INC.           INC.          INC.                      PRO FORMA
                                        -------------  -------------  -----------   PRO FORMA    -------------
                                                                                   ADJUSTMENTS
                                                                                   ------------
                                                                                     (NOTE A)
<S>                                     <C>            <C>            <C>          <C>           <C>
Total revenues........................  $   7,359,446  $   1,074,719  $   326,943  $    --       $   8,761,108
                                        -------------  -------------  -----------  ------------  -------------
Costs and expenses:
  Cost of sales.......................      2,612,772        363,972      162,836       --           3,139,580
  Restaurant operating expenses.......      3,083,902        677,200      186,696       --           3,947,798
  General and administrative
   expenses...........................        838,190         79,378       27,861       --             945,429
  Depreciation and amortization.......        158,996         16,421       31,108(1)        4,852       234,329
                                                                                 (2)       22,952
                                        -------------  -------------  -----------  ------------  -------------
    Total costs and expenses..........      6,693,860      1,136,971      408,501        27,804      8,267,136
                                        -------------  -------------  -----------  ------------  -------------
    Operating income (loss)...........        665,586        (62,252)     (81,558)      (27,804)       493,972
Interest expense (note B).............         39,800       --             16,893(3)       52,042       108,735
Gain on sale of business..............       --             --            (92,342 (4)       92,342      --
                                        -------------  -------------  -----------  ------------  -------------
    Earnings (loss) before income
     taxes............................        625,786        (62,252)      (6,109)     (172,188)       385,237
Income tax expense (benefit)..........          6,689        (13,176)     --     (5)      167,826       161,339
                                        -------------  -------------  -----------  ------------  -------------
    Net earnings (loss)...............  $     619,097  $     (49,076) $    (6,109) $   (340,014) $     223,898
                                        -------------  -------------  -----------  ------------  -------------
                                        -------------  -------------  -----------  ------------  -------------
Pro forma net earnings per share......  $         .13                                            $         .07
                                        -------------                                            -------------
                                        -------------                                            -------------
Pro forma weighted average common
 shares outstanding...................      2,995,728                                                2,995,728
                                        -------------                                            -------------
                                        -------------                                            -------------
</TABLE>
    
 
                                      F-18
<PAGE>
                        NEW YORK BAGEL ENTERPRISES, INC.
         NOTES TO PRO FORMA CONDENSED COMBINED STATEMENT OF OPERATIONS
                               DECEMBER 31, 1995
 
NOTE A:
 
    The  acquisition of Nashville  Bagel Co., Inc. was  effective as of December
14, 1995 and the acquisition of Central & Ridge Yogurt, Inc. was effective as of
December 31, 1995. The  results of operations of  such acquired businesses  have
been  included in the Company's historical statement of operations subsequent to
the respective dates of acquisition.
 
    Prior to the acquisition, Nashville Bagel Co., Inc. had a fiscal year  ended
June 30. For purposes of the accompanying unaudited pro forma condensed combined
statement  of operations, the Nashville Bagel  Co., Inc. historical statement of
operations has  been  updated to  a  December 31  year  end basis  by  deducting
operations  for the six-month period ended  December 31, 1994 from the statement
of operations for the year ended June 30, 1995 and adding the operations for the
period from July 1, 1995 through December 14, 1995.
 
    Pro forma adjustments are as follows:
 
        (1) To  reflect depreciation  expense based  upon the  cost assigned  to
    acquired assets based upon applying the purchase method of accounting.
 
        (2)  To reflect  the amortization  of goodwill  over 20  years using the
    straight-line method.
 
        (3) To reflect  interest expense  applicable to  borrowings incurred  to
    effect the acquisitions.
 
        (4) To eliminate nonrecurring gain on sale of business.
 
        (5) To reflect the adjustment for income taxes. Such adjustment has been
    derived  by applying  statutory rates  to pro  forma earnings  before income
    taxes adjusted for permanent differences.
 
NOTE B:
 
    A pro forma  adjustment has not  been included to  reflect interest  expense
applicable  to borrowings  incurred by the  Company in December  1995 to finance
distributions to stockholders because the Company intends to use the proceeds of
the Offering to repay  such borrowings and the  number of shares whose  proceeds
would be sufficient (based upon the estimated net offering price) to replace the
excess  of distributions to stockholders over  net earnings have been considered
as outstanding for purposes of computing pro forma net earnings per share.
 
                                      F-19
<PAGE>
                          INDEPENDENT AUDITORS' REPORT
 
The Boards of Directors
Nashville Bagel Co., Inc. and
New York Bagel Enterprises, Inc.:
 
    We  have audited  the accompanying  statements of  operations, stockholder's
equity and cash flows of Nashville Bagel Co., Inc. for each of the years in  the
three-year  period ended  June 30,  1995 and  for the  period from  July 1, 1995
through December 14, 1995. These financial statements are the responsibility  of
the  Company's management. Our responsibility is  to express an opinion on these
financial statements based on our audits.
 
    We conducted  our  audits in  accordance  with generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence  supporting
the  amounts and disclosures in the financial statements. An audit also includes
assessing the  accounting  principles used  and  significant estimates  made  by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
    In our opinion, the financial  statements referred to above present  fairly,
in  all  material respects,  the results  of  operations and  the cash  flows of
Nashville Bagel Co., Inc. for each of  the years in the three-year period  ended
June 30, 1995 and for the period from July 1, 1995 through December 14, 1995, in
conformity with generally accepted accounting principles.
 
    As  discussed in note 2 to the financial statements, the Company adopted the
provisions of the Financial Accounting Standards Board's Statement of  Financial
Accounting Standards No. 109, ACCOUNTING FOR INCOME TAXES, in 1994.
 
                                                  KPMG Peat Marwick LLP
 
Wichita, Kansas
February 12, 1996
 
                                      F-20
<PAGE>
                           NASHVILLE BAGEL CO., INC.
                            STATEMENTS OF OPERATIONS
              FOR THE YEARS ENDED JUNE 30, 1993, 1994 AND 1995 AND
             THE PERIOD FROM JULY 1, 1995 THROUGH DECEMBER 14, 1995
 
<TABLE>
<CAPTION>
                                                                                                     PERIOD FROM
                                                                                                     JULY 1, 1995
                                                                         JUNE 30,                      THROUGH
                                                        -------------------------------------------  DECEMBER 14,
                                                            1993           1994           1995           1995
                                                        -------------  -------------  -------------  ------------
<S>                                                     <C>            <C>            <C>            <C>
Revenues..............................................  $   1,137,246  $   1,189,756  $   1,243,796   $  472,057
                                                        -------------  -------------  -------------  ------------
Costs and expenses:
  Cost of sales.......................................        382,512        390,289        403,966      167,414
  Restaurant operating expenses.......................        613,563        637,770        721,689      318,305
  General and administrative expenses.................         18,883         16,974         20,118        9,503
  Officers' salaries..................................         85,000         52,000         52,000       24,000
  Depreciation........................................         19,724         24,036         18,816        8,624
                                                        -------------  -------------  -------------  ------------
    Total costs and expenses..........................      1,119,682      1,121,069      1,216,589      527,846
                                                        -------------  -------------  -------------  ------------
Earnings (loss) before income taxes...................         17,564         68,687         27,207      (55,789)
Income tax expense (benefit)..........................          4,878         16,616          6,582      (11,808)
                                                        -------------  -------------  -------------  ------------
Net earnings (loss)...................................  $      12,686  $      52,071  $      20,625   $  (43,981)
                                                        -------------  -------------  -------------  ------------
                                                        -------------  -------------  -------------  ------------
</TABLE>
 
                See accompanying notes to financial statements.
 
                                      F-21
<PAGE>
                           NASHVILLE BAGEL CO., INC.
                       STATEMENTS OF STOCKHOLDER'S EQUITY
              FOR THE YEARS ENDED JUNE 30, 1993, 1994 AND 1995 AND
             THE PERIOD FROM JULY 1, 1995 THROUGH DECEMBER 14, 1995
 
<TABLE>
<CAPTION>
                                                                                ADDITIONAL
                                                                     COMMON       PAID-IN     RETAINED
                                                                      STOCK       CAPITAL     EARNINGS       TOTAL
                                                                   -----------  -----------  -----------  -----------
<S>                                                                <C>          <C>          <C>          <C>
Balance, June 30, 1992...........................................   $   5,000    $  30,000   $    36,253  $    71,253
Net earnings.....................................................      --           --            12,686       12,686
                                                                   -----------  -----------  -----------  -----------
Balance, June 30, 1993...........................................       5,000       30,000        48,939       83,939
Net earnings.....................................................      --           --            52,071       52,071
                                                                   -----------  -----------  -----------  -----------
Balance, June 30, 1994...........................................       5,000       30,000       101,010      136,010
Contribution of capital..........................................      --           25,000       --            25,000
Net earnings.....................................................      --           --            20,625       20,625
                                                                   -----------  -----------  -----------  -----------
Balance, June 30, 1995...........................................       5,000       55,000       121,635      181,635
Net loss.........................................................      --           --           (43,981)     (43,981)
                                                                   -----------  -----------  -----------  -----------
Balance, December 14, 1995.......................................   $   5,000    $  55,000   $    77,654  $   137,654
                                                                   -----------  -----------  -----------  -----------
                                                                   -----------  -----------  -----------  -----------
</TABLE>
 
                See accompanying notes to financial statements.
 
                                      F-22
<PAGE>
                           NASHVILLE BAGEL CO., INC.
                            STATEMENTS OF CASH FLOWS
              FOR THE YEARS ENDED JUNE 30, 1993, 1994 AND 1995 AND
             THE PERIOD FROM JULY 1, 1995 THROUGH DECEMBER 14, 1995
 
<TABLE>
<CAPTION>
                                                                                                   PERIOD FROM
                                                                                                   JULY 1, 1995
                                                                            JUNE 30,                 THROUGH
                                                               ----------------------------------  DECEMBER 14,
                                                                  1993        1994        1995         1995
                                                               ----------  ----------  ----------  ------------
<S>                                                            <C>         <C>         <C>         <C>
Cash flows from operating activities:
  Net earnings (loss)........................................  $   12,686  $   52,071  $   20,625   $  (43,981)
  Adjustments to reconcile net earnings (net loss) to net
   cash provided by (used in) operating activities:
    Depreciation.............................................      19,724      24,036      18,816        8,624
    Deferred income taxes....................................      (1,549)        104       1,710       (1,124)
    Increase in inventory....................................        (164)       (283)       (292)      --
    (Increase) decrease in income taxes receivable...........        (897)        897      (6,063)     (10,684)
    (Increase) decrease in other assets......................         232         (12)         54          140
    Increase (decrease) in accounts payable..................      11,700      (2,090)       (684)         450
    Increase (decrease) in income taxes payable..............        (799)     10,084     (13,368)      --
    Increase (decrease) in accrued liabilities...............         946       3,914       2,867       (3,714)
                                                               ----------  ----------  ----------  ------------
      Net cash provided by (used in) operating activities....      41,879      88,721      23,665      (50,289)
                                                               ----------  ----------  ----------  ------------
Cash flows from investing activities:
  Additions to property, plant and equipment.................     (41,670)     (9,723)    (24,209)      (4,771)
                                                               ----------  ----------  ----------  ------------
Cash flows from financing activities:
  Repayment of note payable to bank..........................     (34,496)    (10,400)     --           --
  Repayment of debenture payable to stockholder..............      --          --         (25,000)      --
                                                               ----------  ----------  ----------  ------------
      Net cash used in financing activities..................     (34,496)    (10,400)    (25,000)      --
                                                               ----------  ----------  ----------  ------------
      Net increase (decrease) in cash........................     (34,287)     68,598     (25,544)     (55,060)
Cash at beginning of period..................................      64,720      30,433      99,031       73,487
                                                               ----------  ----------  ----------  ------------
Cash at end of period........................................  $   30,433  $   99,031  $   73,487   $   18,427
                                                               ----------  ----------  ----------  ------------
                                                               ----------  ----------  ----------  ------------
Cash paid for taxes..........................................  $    4,040  $    5,531  $   25,298   $   --
                                                               ----------  ----------  ----------  ------------
                                                               ----------  ----------  ----------  ------------
Significant noncash financing activities:
  During the year ended June 30, 1995, $25,000 of a $50,000 debenture payable to the stockholder was
   contributed to additional paid-in capital.
</TABLE>
 
                See accompanying notes to financial statements.
 
                                      F-23
<PAGE>
                           NASHVILLE BAGEL CO., INC.
                         NOTES TO FINANCIAL STATEMENTS
              FOR THE YEARS ENDED JUNE 30, 1993, 1994 AND 1995 AND
             THE PERIOD FROM JULY 1, 1995 THROUGH DECEMBER 14, 1995
 
(1) OPERATIONS
    Nashville  Bagel Co., Inc. (the Company)  operates a retail bagel restaurant
located in Nashville, Tennessee. The  Company also wholesales bagels to  grocery
stores and other food service entities.
 
(2) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
    (a)  INVENTORIES
 
    Inventories  are stated at the  lower of cost or  market. Cost is determined
using the first-in, first-out method.
 
    (b)  PROPERTY, PLANT AND EQUIPMENT
 
    Property, plant and equipment are stated at cost. Depreciation is calculated
using the double declining balance method over the estimated useful lives of the
assets. Leasehold  improvements are  amortized over  the remaining  lease  term,
including renewal periods.
 
    (c)  INCOME TAXES
 
    Effective  July 1, 1993, the Company  adopted the provisions of Statement of
Financial Accounting Standards No. 109,  ACCOUNTING FOR INCOME TAXES  (Statement
109). Under the asset and liability method of Statement 109, deferred tax assets
and  liabilities are recognized for the  future tax consequences attributable to
differences between the financial statement carrying amounts of existing  assets
and liabilities and their respective tax bases and operating loss and tax credit
carryforwards.  Deferred tax assets  and liabilities are  measured using enacted
tax rates  expected to  apply to  taxable income  in the  years in  which  those
temporary  differences are expected to be  recovered or settled. Under Statement
109, the effect on deferred tax assets and liabilities of a change in tax  rates
is  recognized in income in  the period that includes  the enactment date. There
was no cumulative effect of adoption of Statement 109 as of July 1, 1993.
 
    (d)  USE OF ESTIMATES
 
    The  preparation  of  financial  statements  in  accordance  with  generally
accepted  accounting  principles  requires  management of  the  Company  to make
estimates and  assumptions  that  affect  the reported  amounts  of  assets  and
liabilities  and  disclosures  of  contingent liabilities  at  the  date  of the
financial statements and the  reported amounts of  revenues and expenses  during
the reporting periods. Actual results could differ from these estimates.
 
(3) INCOME TAXES
    Income  tax expense (benefit) for  years ended June 30,  1993, 1994 and 1995
and the period  from July  1, 1995  through December  14, 1995  consists of  the
following:
 
<TABLE>
<CAPTION>
                                                                                 PERIOD FROM
                                                                                 JULY 1, 1995
                                                           JUNE 30,                THROUGH
                                                -------------------------------  DECEMBER 14,
                                                  1993       1994       1995         1995
                                                ---------  ---------  ---------  ------------
<S>                                             <C>        <C>        <C>        <C>
Current:
  Federal.....................................  $   3,143  $  10,586  $   2,721   $  (11,706)
  State.......................................      3,284      5,926      2,151        1,022
Deferred......................................     (1,549)       104      1,710       (1,124)
                                                ---------  ---------  ---------  ------------
    Total.....................................  $   4,878  $  16,616  $   6,582   $  (11,808)
                                                ---------  ---------  ---------  ------------
                                                ---------  ---------  ---------  ------------
</TABLE>
 
                                      F-24
<PAGE>
                           NASHVILLE BAGEL CO., INC.
                         NOTES TO FINANCIAL STATEMENTS
              FOR THE YEARS ENDED JUNE 30, 1993, 1994 AND 1995 AND
       THE PERIOD FROM JULY 1, 1995 THROUGH DECEMBER 14, 1995 (CONTINUED)
 
(3) INCOME TAXES (CONTINUED)
    Actual  income tax expense (benefit) differs  from the "expected" income tax
expense (benefit) computed by applying  the United States Federal corporate  tax
rate  of 34% to earnings (loss) before income taxes for the years ended June 30,
1993, 1994 and 1995 and  for the period from July  1, 1995 through December  14,
1995 and the as follows:
 
<TABLE>
<CAPTION>
                                                                                PERIOD FROM
                                                                                JULY 1, 1995
                                                          JUNE 30,                THROUGH
                                              --------------------------------  DECEMBER 14,
                                                1993        1994       1995         1995
                                              ---------  ----------  ---------  ------------
<S>                                           <C>        <C>         <C>        <C>
Tax at statutory rate.......................  $   5,972  $   23,353  $   9,250   $  (18,968)
State income taxes, net of federal
 benefit....................................      2,167       3,911      2,076          674
Effect of graduated rates...................     (3,261)    (10,648)    (4,744)       6,486
                                              ---------  ----------  ---------  ------------
                                              $   4,878  $   16,616  $   6,582   $  (11,808)
                                              ---------  ----------  ---------  ------------
                                              ---------  ----------  ---------  ------------
</TABLE>
 
    The  tax effects of temporary differences that give rise to the deferred tax
assets and liabilities are  due to liabilities  accrued for financial  reporting
purposes  and  property,  plant  and  equipment  which  have  different  tax and
financial reporting bases. Net deferred tax assets amounted to $13,523; $13,419;
$11,709 and $12,833 at June 30, 1993, June 30, 1994, June 30, 1995 and  December
14, 1995, respectively.
 
(4) LEASES
    The  Company leases its restaurant  facility under a noncancelable operating
lease that expires in May 1996 and contains three remaining renewal options  for
five  years each. The lease requires the  Company to pay executory costs such as
maintenance and insurance.  Rent expense amounted  to $77,651; $80,246;  $83,456
and  $43,110 for years  ended June 30, 1993,  1994 and 1995  and the period from
July 1, 1995 through December 14, 1995, respectively.
 
(5) SALE OF BUSINESS
    Effective December 14, 1995, the stockholder of the Company sold all of  the
Company's outstanding common stock to New York Bagel Enterprises, Inc.
 
                                      F-25
<PAGE>
                          INDEPENDENT AUDITORS' REPORT
 
The Boards of Directors
Central & Ridge Yogurt, Inc. and
New York Bagel Enterprises, Inc.:
 
    We  have audited  the accompanying  statements of  operations, stockholders'
deficit, and cash  flows of  Central &  Ridge Yogurt,  Inc. for  the year  ended
December  31, 1995.  These financial  statements are  the responsibility  of the
Company's management.  Our responsibility  is  to express  an opinion  on  these
financial statements based on our audit.
 
    We  conducted  our  audit  in accordance  with  generally  accepted auditing
standards. Those standards require that we plan and perform the audit to  obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also  includes
assessing  the  accounting principles  used  and significant  estimates  made by
management, as well as evaluating the overall financial statement  presentation.
We believe that our audit provides a reasonable basis for our opinion.
 
    In  our opinion, the financial statements  referred to above present fairly,
in all  material respects,  the results  of  operations and  the cash  flows  of
Central & Ridge Yogurt, Inc. for the year ended December 31, 1995, in conformity
with generally accepted accounting principles.
 
                                          KPMG Peat Marwick LLP
 
Wichita, Kansas
March 26, 1996
 
                                      F-26
<PAGE>
                          CENTRAL & RIDGE YOGURT, INC.
                            STATEMENT OF OPERATIONS
                          YEAR ENDED DECEMBER 31, 1995
 
<TABLE>
<S>                                                                                <C>
Revenues.........................................................................  $ 326,943
                                                                                   ---------
Costs and expenses:
  Cost of sales..................................................................    162,836
  Restaurant operating expenses..................................................    186,696
  General and administrative expenses............................................     27,861
  Depreciation and amortization..................................................     31,108
                                                                                   ---------
    Total costs and expenses.....................................................    408,501
                                                                                   ---------
    Operating loss...............................................................    (81,558)
Other expense (income):
  Interest expense...............................................................     16,893
  Gain on sale of business (note 5)..............................................    (92,342)
                                                                                   ---------
    Net loss.....................................................................  $  (6,109)
                                                                                   ---------
                                                                                   ---------
</TABLE>
 
                See accompanying notes to financial statements.
 
                                      F-27
<PAGE>
                          CENTRAL & RIDGE YOGURT, INC.
                       STATEMENT OF STOCKHOLDERS' DEFICIT
                          YEAR ENDED DECEMBER 31, 1995
 
<TABLE>
<CAPTION>
                                                             COMMON STOCK      ADDITIONAL
                                                         --------------------    PAID-IN    ACCUMULATED
                                                          SHARES     AMOUNT      CAPITAL      DEFICIT       TOTAL
                                                         ---------  ---------  -----------  ------------  ----------
<S>                                                      <C>        <C>        <C>          <C>           <C>
Balance, December 31, 1994.............................      1,000  $   1,000  $   109,000   $ (143,310)  $  (33,310)
Net loss...............................................     --         --          --            (6,109)      (6,109)
Distributions to stockholders..........................     --         --          --            (7,164)      (7,164)
                                                         ---------  ---------  -----------  ------------  ----------
Balance, December 31, 1995.............................      1,000  $   1,000  $   109,000   $ (156,583)  $  (46,583)
                                                         ---------  ---------  -----------  ------------  ----------
                                                         ---------  ---------  -----------  ------------  ----------
</TABLE>
 
                See accompanying notes to financial statements.
 
                                      F-28
<PAGE>
                          CENTRAL & RIDGE YOGURT, INC.
                            STATEMENT OF CASH FLOWS
                          YEAR ENDED DECEMBER 31, 1995
 
<TABLE>
<S>                                                                               <C>
Cash flows from operating activities:
  Net loss......................................................................  $  (6,109)
  Adjustments to reconcile net loss to net cash used in operating activities:
    Gain on sale of business....................................................    (92,342)
    Depreciation and amortization...............................................     31,108
    Gain on sale of assets......................................................     (9,425)
    Increase (decrease) in cash resulting from changes in listed items:
      Inventory.................................................................     (1,119)
      Pre-opening costs.........................................................     (6,653)
      Accounts receivable.......................................................      5,028
      Other assets..............................................................       (879)
      Accounts payable..........................................................      2,489
      Accrued liabilities.......................................................      3,168
                                                                                  ---------
        Net cash used in operating activities...................................    (74,734)
                                                                                  ---------
Cash flows from investing activities:
  Additions to property, plant and equipment....................................   (100,499)
  Proceeds on sale of assets....................................................     27,000
                                                                                  ---------
        Net cash used in investing activities...................................    (73,499)
                                                                                  ---------
Cash flows from financing activities:
  Proceeds from notes payable...................................................    159,493
  Principal payments on notes payable...........................................    (12,493)
  Increase in due to stockholders...............................................      8,020
  Distributions to stockholders.................................................     (7,164)
  Excess of checks written over funds on deposit................................        377
                                                                                  ---------
        Net cash provided by financing activities...............................    148,233
                                                                                  ---------
        Net increase in cash....................................................     --
Cash at beginning of year.......................................................        400
                                                                                  ---------
Cash at end of year.............................................................  $     400
                                                                                  ---------
                                                                                  ---------
</TABLE>
 
                See accompanying notes to financial statements.
 
                                      F-29
<PAGE>
                          CENTRAL & RIDGE YOGURT, INC.
                         NOTES TO FINANCIAL STATEMENTS
                               DECEMBER 31, 1995
 
(1) OPERATIONS
    Central  &  Ridge Yogurt,  Inc.  (the Company)  operates  a restaurant  as a
franchisee of New York Bagel Enterprises,  Inc. (Franchisor) under the New  York
Bagel  concept which is a quick-service bakery featuring freshly made bagels and
deli-style sandwiches. The Company's restaurant is located in Wichita, Kansas.
 
(2) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
    (a)  FRANCHISE FEES
 
    A franchise  agreement  has  been  executed  between  the  Company  and  the
Franchisor  that provides  the terms of  the franchise  arrangement. The initial
franchise fee is being amortized on a  straight-line basis over the term of  the
agreement.
 
    (b)  INVENTORIES
 
    Inventories  are stated at the  lower of cost or  market. Cost is determined
using the first-in, first-out method.
 
    (c)  PRE-OPENING COSTS
 
    Direct, incremental restaurant pre-opening costs, comprised primarily of the
cost of hiring and  training restaurant employees and  rent, are amortized  over
the initial twelve months of the restaurant's operations.
 
    (d)  PROPERTY, PLANT AND EQUIPMENT
 
    Property, plant and equipment are stated at cost. Depreciation is calculated
using  the straight-line method  over the estimated useful  lives of the assets.
Leasehold improvements are amortized on a straight-line basis over the lesser of
the remaining lease term, including renewal periods when the Company intends  to
exercise renewal options, or the estimated useful life of the asset.
 
    (e)  INCOME TAXES
 
    The  Company operates  as an S  corporation for income  tax purposes. Income
taxes have not  been provided because  the Company's results  of operations  are
reported to its stockholders for inclusion in their individual tax returns.
 
    (f)  STATEMENT OF CASH FLOWS
 
    Cash paid during the year for interest was $15,744.
 
    (g)  USE OF ESTIMATES
 
    The  preparation  of  financial  statements  in  accordance  with  generally
accepted accounting  principles  requires  management of  the  Company  to  make
estimates  and  assumptions  that  affect the  reported  amounts  of  assets and
liabilities and  disclosure  of  contingent  liabilities  at  the  date  of  the
financial  statements and the  reported amounts of  revenues and expenses during
the reporting periods. Actual results could differ from these estimates.
 
(3) PROPERTY, PLANT AND EQUIPMENT
    Depreciation expense amounted  to $26,882  for the year  ended December  31,
1995.
 
(4) LEASES
    The  Company leases  its present  restaurant facility  under a noncancelable
operating lease. The lease term expires in February 1998 and contains a  renewal
option  for an  additional three-year  period. Total  rent expense  for the year
ended December 31, 1995 was $23,629.
 
                                      F-30
<PAGE>
                          CENTRAL & RIDGE YOGURT, INC.
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
                               DECEMBER 31, 1995
 
(4) LEASES (CONTINUED)
    Future minimum lease payments under the noncancelable operating lease as  of
December 31, 1995 are:
 
<TABLE>
<S>                                                                 <C>
Year ending December 31:
  1996............................................................  $  18,600
  1997............................................................     18,600
  1998............................................................     19,050
  1999............................................................     19,200
  2000............................................................     19,200
  Thereafter......................................................      4,800
                                                                    ---------
  Total minimum lease payments....................................  $  99,450
                                                                    ---------
                                                                    ---------
</TABLE>
 
(5) SALE OF BUSINESS
    Effective after the close of business on December 31, 1995, the Company sold
substantially  all of its assets to the  Franchisor. One of the Company's owners
is also an  officer and  stockholder of the  Franchisor. The  gain amounting  to
$92,342  arising from such sale has been reflected in the accompanying statement
of operations.
 
                                      F-31
<PAGE>
   
                              [COMPANY LOGO ON MENU.]
    
 
   
 [PHOTOGRAPH DEPICTING THE INTERIOR OF A COMPANY RESTAURANT AND VARIOUS COMPANY
                                   PRODUCTS.]
    
<PAGE>
- -------------------------------------------
                                     -------------------------------------------
- -------------------------------------------
                                     -------------------------------------------
 
    NO  DEALER, SALESPERSON,  OR OTHER  PERSON HAS  BEEN AUTHORIZED  TO GIVE ANY
INFORMATION OR TO MAKE ANY REPRESENTATION IN CONNECTION WITH THIS OFFERING OTHER
THAN THOSE CONTAINED IN THIS PROSPECTUS AND, IF GIVEN OR MADE, SUCH  INFORMATION
OR  REPRESENTATION MUST  NOT BE  RELIED UPON  AS HAVING  BEEN AUTHORIZED  BY THE
COMPANY OR THE  UNDERWRITERS. THIS PROSPECTUS  DOES NOT CONSTITUTE  AN OFFER  TO
SELL  OR A SOLICITATION  OF AN OFFER  TO BUY ANY  OF THE SECURITIES  TO WHICH IT
RELATES IN ANY STATE  TO ANY PERSON WHOM  IT IS UNLAWFUL TO  MAKE SUCH OFFER  OR
SOLICITATION IN SUCH STATE. NEITHER THE DELIVERY OF THIS PROSPECTUS NOR ANY SALE
HEREUNDER  SHALL, UNDER ANY CIRCUMSTANCES, CREATE ANY IMPLICATION THAT THERE HAS
NOT BEEN ANY CHANGE IN THE AFFAIRS OF THE COMPANY SINCE THE DATE HEREOF OR  THAT
THE  INFORMATION CONTAINED HEREIN  IS CORRECT AS  OF ANY TIME  SUBSEQUENT TO ITS
DATE.
                            ------------------------
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                    PAGE
                                                    -----
<S>                                              <C>
Prospectus Summary.............................           3
Risk Factors...................................           7
S Corporation Distributions....................          12
Dividend Policy................................          12
Use of Proceeds................................          13
Dilution.......................................          14
Capitalization.................................          15
Selected Combined Financial Data...............          16
Management's Discussion and Analysis of
 Financial Condition and Results of
 Operations....................................          17
Business.......................................          23
Management.....................................          33
Principal and Selling Stockholders.............          39
Certain Transactions...........................          40
Description of Capital Stock...................          41
Shares Eligible for Future Sale................          44
Underwriting...................................          45
Legal Matters..................................          46
Experts........................................          46
Additional Information.........................          46
Index to Financial Statements..................         F-1
</TABLE>
 
                            ------------------------
 
    UNTIL            , 1996  (25 DAYS AFTER  THE DATE OF  THIS PROSPECTUS),  ALL
DEALERS EFFECTING TRANSACTIONS IN THE COMMON STOCK, WHETHER OR NOT PARTICIPATING
IN  THIS DISTRIBUTION,  MAY BE REQUIRED  TO DELIVER A  PROSPECTUS. THIS DELIVERY
REQUIREMENT IS IN ADDITION TO THE OBLIGATIONS OF DEALERS TO DELIVER A PROSPECTUS
WHEN ACTING  AS UNDERWRITERS  AND WITH  RESPECT TO  THEIR UNSOLD  ALLOTMENTS  OR
SUBSCRIPTIONS.
 
                                2,000,000 SHARES
 
                                     [LOGO]
 
                                 NEW YORK BAGEL
                               ENTERPRISES, INC.
 
                                  COMMON STOCK
                             ---------------------
 
                                   PROSPECTUS
 
                             ---------------------
                         RAUSCHER PIERCE REFSNES, INC.
 
                              J.C. BRADFORD & CO.
                                         , 1996
 
- -------------------------------------------
                                     -------------------------------------------
- -------------------------------------------
                                     -------------------------------------------
<PAGE>
                                    PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 13.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.
 
    The  following  is an  itemized statement  of the  estimated expenses  to be
incurred in connection with the  registration, issuance and distribution of  the
Common  Stock covered by this Registration Statement,  all of which will be paid
by New York Bagel  Enterprises, Inc. (the "Registrant"),  none of which will  be
paid by the Selling Stockholders:
 
   
<TABLE>
<S>                                                                        <C>
Securities and Exchange Commission Registration Fee......................  $   9,518
National Association of Securities Dealers, Inc. Filing Fee..............      3,260
Nasdaq National Market Application Fee...................................     28,000
Accounting Fees and Expenses.............................................    200,000
Legal Fees and Expenses..................................................    225,000
Blue Sky Fees and Expenses...............................................      7,500
Transfer Agent/Registrar Fees and Expenses...............................     10,000
Printing Expenses........................................................    150,000
Miscellaneous Expenses...................................................     66,722
                                                                           ---------
  Total..................................................................  $ 700,000
                                                                           ---------
                                                                           ---------
</TABLE>
    
 
ITEM 14.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.
 
    The  Registrant  is incorporated  in Kansas.  Under  Section 17-6305  of the
Kansas general  corporation code,  a  Kansas corporation  has the  power,  under
specified  circumstances, to  indemnify its  directors, officers,  employees and
agents in connection with actions, suits or proceedings brought against them  by
a  third party,  by reason  of the fact  that they  were or  are such directors,
officers, employees or  agents, against expenses,  judgments, fines and  amounts
paid  in  settlement actually  and reasonably  incurred in  any action,  suit or
proceeding, including attorney fees, if such person acted in good faith and in a
manner such person  reasonably believed  to be  in or  not opposed  to the  best
interests  of  the  corporation; and  with  respect  to any  criminal  action or
proceeding, had  no  reasonable  cause  to believe  such  person's  conduct  was
unlawful.  The same test  applies to actions brought  by or in  the right of the
corporation with the  additional requirement  that no  indemnification shall  be
made in respect of any claim, issue or matter as to which such person shall have
been adjudged to be liable to the corporation unless and only to the extent that
the  court  in  which such  action  or  suit was  brought  shall  determine upon
application that, despite the adjudication of  liability but in view of all  the
circumstances  of the  case, such  person is  fairly and  reasonably entitled to
indemnity for such expenses which the court shall deem proper. Article X of  the
Articles  of Incorporation, Article VII of  the Restated and Amended Articles of
Incorporation to be effective upon the  completion of this offering, Sec. 33  of
the  Bylaws and Section 60 of the  Restated and Amended Bylaws of the Registrant
to  be   effective  upon   the  completion   of  this   offering,  provide   for
indemnification of directors and officers to the fullest extent permitted by the
Kansas   general  corporation  code.  Reference  is  made  to  the  Articles  of
Incorporation, Restated  and  Amended  Articles  of  Incorporation,  Bylaws  and
Restated  and Amended Bylaws of the Registrant,  filed as Exhibits 3.1, 3.3, 3.2
and 3.4, respectively, hereto.
 
    The Registrant currently  does not have  directors' and officers'  liability
insurance  covering certain  liabilities incurred by  the Registrant's directors
and officers in connection with the performance of their duties.
 
    The Underwriting  Agreement contains  provisions by  which each  Underwriter
severally  agrees  to  indemnify  the  Registrant,  any  person  controlling the
Registrant within the meaning of  Section 15 of the  Securities Act of 1933,  as
amended  (the "Act") or Section 20 of  the Securities Exchange Act of 1934, each
director of the Registrant,  and each officer of  the Registrant who signs  this
Registration  Statement with respect to information relating to such Underwriter
furnished in writing by or  on behalf of such  Underwriter expressly for use  in
the Registration Statement.
 
                                      II-1
<PAGE>
ITEM 15.  RECENT SALES OF UNREGISTERED SECURITIES.
 
    The  securities sold by the Registrant within  the past three years have not
been registered  under the  Act. Exemption  from registration  is claimed  under
Section  4(2) of the  Act in reference to  all of such  sales of securities. All
securities sold within the  past three years were  shares of common stock,  with
the  exception  of  the Convertible  Debenture  described below.  There  were no
underwriting discounts  or commissions  on  the sale  of these  securities.  The
holders  of the securities referred to below agreed to take their securities for
investment and not  with a view  to the distribution  thereof. The  certificates
representing  the securities contained  legends identifying certain restrictions
on the transferability thereof.
 
    The following sets forth information pertaining to sales of Common Stock  by
the  Registrant within the past three years  which gives effect to the 1.4-for-1
stock split effected as a stock dividend on June 4, 1996 and the conversion on a
share-for-share basis of Class B Common Stock into Class A Common Stock and  the
reclassification of the Class A Common Stock into Common Stock:
 
<TABLE>
<CAPTION>
PURCHASER                               DATE (1)              SHARES     CONSIDERATION
- ----------------------------  ----------------------------  -----------  --------------
<S>                           <C>                           <C>          <C>
Robert J. Geresi              December 31, 1995                 627,343  $    38,885
Paul R. Hoover                December 31, 1995                 141,698       70,000(2)
Vincent J. Vrana              December 31, 1995                 584,564       12,880
Paul T. Sorrentino            December 31, 1995                 627,343       38,885
David L. Murfin               December 31, 1995                 354,246      175,000(2)
Nancy Murfin Moxley and Mark
 A. Moxley                    December 31, 1995                  70,850       35,000(2)
Barbara Murfin Murphy         December 31, 1995                  70,850       35,000(2)
V. Richard Hoover             December 31, 1995                  70,850       35,000(2)
Rodney Joe Trizza             December 31, 1995                 161,951        1,000
Brent E. Durham               December 31, 1995                  24,217          250
John R. Geresi                December 31, 1995                  21,389       13,000
Chad E. Watkins               December 31, 1995                  30,391       25,000
Markus K. Scholler            January 1, 1996                    14,308        6,500
                                                            -----------
                                                              2,800,000
                                                            -----------
                                                            -----------
</TABLE>
 
- ------------------------
(1) Shares issued on December 31, 1995 were issued in connection with the merger
    of  New  York Bagel  Enterprises, Inc.,  an  Oklahoma corporation,  into the
    Registrant. Shares  issued  on  January  1, 1996  were  issued  as  employee
    compensation to the named individual.
 
(2) An  aggregate of $350,000 in consideration was  paid for shares in the Prior
    Entities, of which $300,000 was paid to Messrs. Geresi, Vrana and Sorrentino
    and $50,000 was contributed to the capital of one of the Prior Entities.
 
    On December 14,  1995, the  Company issued a  4.0% contingently  convertible
subordinated  debenture in the  amount of $115,000  to The Estate  of Stephen Z.
Plotkin, a  Tennessee probate  estate,  in connection  with the  acquisition  of
Nashville  Bagel  Co.,  Inc.  (the  "Convertible  Debenture").  The  Convertible
Debenture may be  converted at the  option of the  debenture holder into  19,320
shares of Common Stock, in the event the entire debenture is converted.
 
ITEM 16.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.
 
    (a) Exhibits
 
   
<TABLE>
<CAPTION>
EXHIBIT NO.  EXHIBIT DESCRIPTION
- -----------  ----------------------------------------------------------------------------------------
<C>          <S>
     1       Form of Underwriting Agreement.
     2.1     Plan  and Agreement  of Merger dated  December 27, 1995,  by and between  New York Bagel
             Enterprises, Inc.,  a Kansas  corporation,  and New  York  Bagel Enterprises,  Inc.,  an
             Oklahoma corporation.*
</TABLE>
    
 
                                      II-2
<PAGE>
   
<TABLE>
<CAPTION>
EXHIBIT NO.  EXHIBIT DESCRIPTION
- -----------  ----------------------------------------------------------------------------------------
<C>          <S>
     2.2     Plan  and Agreement  of Merger  dated December  27, 1995,  by and  among New  York Bagel
             Enterprises, Inc., VPR Incorporated, New York Bagel Shop, Inc., Bagel Boss, Inc., Bagels
             of Norman, Inc., New York Bagel Shop & Delicatessen, Inc.*
     2.3     Certificate of Ownership and Merger (Articles of Merger) Merging Nashville Bagel Co.  (a
             Tennessee corporation) into New York Bagel Enterprises, Inc. (an Oklahoma corporation).*
     2.4     Asset  Sale and Purchase Agreement dated December 27,  1995, by and among New York Bagel
             Enterprises, Inc., Central & Ridge Yogurt, Inc. and Paul R. Hoover.*
     3.1     Articles of Incorporation of the Registrant.*
     3.2     Bylaws of the Registrant.*
     3.3     Form of Restated and Amended Articles of Incorporation of the Registrant.*
     3.4     Form of Restated and Amended Bylaws of the Registrant.*
     4.1     Specimen of Common Stock Certificate.*
     4.2     Form of New York Bagel Enterprises, Inc. Grant of Incentive Stock Option.*
     4.3     Form of New York Bagel Enterprises, Inc. Grant of Nonqualified Stock Option.*
     4.4     New York Bagel Enterprises, Inc. 4% Convertible and Subordinated Debenture due  December
             14, 1999.*
     5       Opinion of Klenda, Mitchell, Austerman & Zuercher, L.L.C., counsel for the Registrant.*
     9.1     Contract  for Sale  of Stock  dated June 21,  1994, by  and between  Robert Geresi, Paul
             Sorrentino and Vince Vrana and David L. Murfin and Paul R. Hoover.*
     9.2     Stockholders' Agreement dated January 1, 1996, by and among Robert J. Geresi, Vincent J.
             Vrana, Paul T. Sorrentino, Paul R. Hoover, David L. Murfin, Nancy Murfin Moxley, Mark A.
             Moxley, Barbara Murfin  Murphy, V. Richard  Hoover, Philip Faubert,  Rodney Joe  Trizza,
             Brent Durham, John R. Geresi, Chad E. Watkins, Markus K. Scholler and the Company.*
    10.1     New York Bagel Enterprises, Inc. 1996 Incentive Plan.*
    10.2     Loan  Agreement dated December 26, 1995, by and between New York Bagel Enterprises, Inc.
             and Stillwater National Bank and Trust Company in the amount of $500,000.*
    10.3     Loan Agreement dated December 29, 1995, by and between New York Bagel Enterprises,  Inc.
             and Stillwater National Bank and Trust Company in the amount of $2,750,000.*
    10.4     Loan Agreement dated March 15, 1996, by and between New York Bagel Enterprises, Inc. and
             Stillwater National Bank and Trust Company in the amount of $136,800.*
    10.5     Loan Agreement dated March 15, 1996, by and between New York Bagel Enterprises, Inc. and
             Stillwater National Bank and Trust Company in the amount of $136,800.*
    10.6     Loan Agreement dated March 15, 1996, by and between New York Bagel Enterprises, Inc. and
             Stillwater National Bank and Trust Company in the amount of $136,800.*
    10.7     Loan Agreement dated March 15, 1996, by and between New York Bagel Enterprises, Inc. and
             Stillwater National Bank and Trust Company in the amount of $180,800.*
</TABLE>
    
 
                                      II-3
<PAGE>
   
<TABLE>
<CAPTION>
EXHIBIT NO.  EXHIBIT DESCRIPTION
- -----------  ----------------------------------------------------------------------------------------
<C>          <S>
    10.8     Loan Agreement dated March 15, 1996, by and between New York Bagel Enterprises, Inc. and
             Stillwater National Bank and Trust Company in the amount of $101,600.*
    10.9     Loan Agreement dated March 15, 1996, by and between New York Bagel Enterprises, Inc. and
             Stillwater National Bank and Trust Company in the amount of $107,200.*
    10.10    Representative   Uniform  Franchise  Offering  Circular,  including  form  of  Franchise
             Agreement and form of Development Agreement.*
    10.11    Lease Agreement  dated June  1, 1994,  by and  between Bagel  Land, Inc.  and Bagels  of
             Norman, Inc.*
    10.12    Lease  Agreement dated  December 1, 1993,  by and  between Cherry Street  Land and Bagel
             Boss, Inc.*
    10.13    Sublease dated April 1, 1996, by and between Murfin Drilling Company and New York  Bagel
             Enterprises, Inc.*
    10.14    Loan  Agreement dated July 8, 1996, by and  between New York Bagel Enterprises, Inc. and
             Stillwater National Bank and Trust Company in the amount of $125,000.*
    10.15    Loan Agreement dated July 8, 1996, by  and between New York Bagel Enterprises, Inc.  and
             Stillwater National Bank and Trust Company in the amount of $172,500.*
    10.16    Loan  Agreement dated July 10, 1996, by and between New York Bagel Enterprises, Inc. and
             Stillwater National Bank and Trust Company in the amount of $300,000.*
    10.17    Loan Agreement dated July 15, 1996, by and between New York Bagel Enterprises, Inc.  and
             Stillwater National Bank and Trust Company in the amount of $150,000.*
    23.1     Consent of Klenda, Mitchell, Austerman & Zuercher, L.L.C.
    23.2     Consent of KPMG Peat Marwick LLP.
    24       Powers of Attorney.*
</TABLE>
    
 
- ------------------------
   
*Previously filed.
    
 
    (b) Financial Statement Schedules
 
    Financial statement schedules are not applicable or required.
 
ITEM 17.  UNDERTAKINGS.
 
    (a)   The  undersigned  Registrant  hereby  undertakes  to  provide  to  the
underwriters at the closing specified in the underwriting agreement certificates
in  such  denominations  and  registered  in  such  names  as  required  by  the
underwriters to permit prompt delivery to each purchaser.
 
    (b)  Insofar as indemnification for liabilities arising under the Act may be
permitted to  directors,  officers and  controlling  persons of  the  Registrant
pursuant  to the  foregoing provisions,  or otherwise,  the Registrant  has been
advised that  in the  opinion of  the Securities  and Exchange  Commission  such
indemnification  is  against  public policy  as  expressed  in the  Act  and is,
therefore, unenforceable. In the event that a claim for indemnification  against
such  liabilities (other than the payment by the Registrant of expenses incurred
or paid by a director,  officer or controlling person  of the Registrant in  the
successful  defense  of any  action,  suit or  proceeding)  is asserted  by such
director, officer or controlling person in connection with the securities  being
registered, the Registrant will, unless in the opinion of its counsel the matter
has  been settled  by controlling  precedent, submit  to a  court of appropriate
jurisdiction the question whether such  indemnification by it is against  public
policy as expressed in the Act and will be governed by the final adjudication of
such issue.
 
                                      II-4
<PAGE>
    (c) The undersigned Registrant hereby undertakes that:
 
        (1)  For  purposes  of  determining any  liability  under  the  Act, the
    information omitted  from the  form  of prospectus  filed  as part  of  this
    registration statement in reliance upon Rule 430A and contained in a form of
    prospectus  filed by  the Registrant  pursuant to  Rule 424(b)(1)  or (4) or
    497(h) under  the  Act shall  be  deemed to  be  part of  this  registration
    statement as of the time it was declared effective.
 
        (2)  For the purposes  of determining any liability  under the Act, each
    post-effective amendment that contains a form of prospectus shall be  deemed
    to  be  a  new registration  statement  relating to  the  securities offered
    therein, and the offering of such securities at that time shall be deemed to
    be the initial bona fide offering thereof.
 
                                      II-5
<PAGE>
                                   SIGNATURES
 
   
    Pursuant  to the requirements of the Securities Act of 1933, as amended, the
Registrant has duly caused  this amendment to the  Registration Statement to  be
signed  on its behalf by the undersigned, thereunto duly authorized, in the City
of Wichita, State of Kansas, on this 2nd day of August, 1996.
    
 
                                             NEW YORK BAGEL ENTERPRISES, INC.
 
                                          By         /s/ ROBERT J. GERESI
 
                                             -----------------------------------
                                                      Robert J. Geresi,
                                                 CHIEF EXECUTIVE OFFICER AND
                                                          PRESIDENT
 
    Pursuant to the requirements of the Securities Act of 1933, as amended, this
amendment to the Registration Statement has been signed by the following persons
in the capacities and on the dates indicated.
 
   
             SIGNATURE                         TITLE                  DATE
- -----------------------------------  -------------------------  ----------------
 
       /s/ ROBERT J. GERESI           Chairman of the Board,     August 2, 1996
- -----------------------------------   Chief Executive Officer
         Robert J. Geresi            and President (Principal
                                        Executive Officer)
 
        /s/ J. CHRIS DENNIS          Chief Financial Officer,    August 2, 1996
- -----------------------------------   Secretary and Treasurer
          J. Chris Dennis            (Principal Financial and
                                        Accounting Officer)
 
                 *                     Vice President -- New     August 2, 1996
- -----------------------------------    Store Development and
        Paul T. Sorrentino                   Director
 
                 *                       Vice President --       August 2, 1996
- -----------------------------------   Strategic Planning and
          Paul R. Hoover                     Director
 
                 *                           Director            August 2, 1996
- -----------------------------------
        William S. Atherton
 
                 *                           Director            August 2, 1996
- -----------------------------------
          David L. Murfin
 
    *By          /s/ ROBERT J.
                GERESI
- -----------------------------------
         Robert J. Geresi
         ATTORNEY-IN-FACT
 
    
 
                                      II-6
<PAGE>
                                 EXHIBIT INDEX
 
   
<TABLE>
<CAPTION>
EXHIBIT NO.  EXHIBIT DESCRIPTION
- -----------  ------------------------------------------------------------------------------------
<C>          <S>                                                                                   <C>
     1       Form of Underwriting Agreement.
     2.1     Plan  and Agreement of Merger dated December 27, 1995, by and between New York Bagel
             Enterprises, Inc., a Kansas  corporation, and New York  Bagel Enterprises, Inc.,  an
             Oklahoma corporation.*
     2.2     Plan  and Agreement of Merger  dated December 27, 1995, by  and among New York Bagel
             Enterprises, Inc., VPR Incorporated,  New York Bagel Shop,  Inc., Bagel Boss,  Inc.,
             Bagels of Norman, Inc., New York Bagel Shop & Delicatessen, Inc.*
     2.3     Certificate of Ownership and Merger (Articles of Merger) Merging Nashville Bagel Co.
             (a  Tennessee  corporation)  into  New York  Bagel  Enterprises,  Inc.  (an Oklahoma
             corporation).*
     2.4     Asset Sale and Purchase  Agreement dated December  27, 1995, by  and among New  York
             Bagel Enterprises, Inc., Central & Ridge Yogurt, Inc. and Paul R. Hoover.*
     3.1     Articles of Incorporation of the Registrant.*
     3.2     Bylaws of the Registrant.*
     3.3     Form of Restated and Amended Articles of Incorporation of the Registrant.*
     3.4     Form of Restated and Amended Bylaws of the Registrant.*
     4.1     Specimen of Common Stock Certificate.*
     4.2     Form of New York Bagel Enterprises, Inc. Grant of Incentive Stock Option.*
     4.3     Form of New York Bagel Enterprises, Inc. Grant of Nonqualified Stock Option.*
     4.4     New  York  Bagel Enterprises,  Inc. 4%  Convertible  and Subordinated  Debenture due
             December 14, 1999.*
     5       Opinion  of  Klenda,  Mitchell,  Austerman  &  Zuercher,  L.L.C.,  counsel  for  the
             Registrant.*
     9.1     Contract  for Sale of Stock dated June 21,  1994, by and between Robert Geresi, Paul
             Sorrentino and Vince Vrana and David L. Murfin and Paul R. Hoover.*
     9.2     Stockholders' Agreement  dated January  1,  1996, by  and  among Robert  J.  Geresi,
             Vincent  J. Vrana, Paul T. Sorrentino, Paul R. Hoover, David L. Murfin, Nancy Murfin
             Moxley, Mark A. Moxley,  Barbara Murfin Murphy, V.  Richard Hoover, Philip  Faubert,
             Rodney Joe Trizza, Brent Durham, John R. Geresi, Chad E. Watkins, Markus K. Scholler
             and the Company.*
    10.1     New York Bagel Enterprises, Inc. 1996 Incentive Plan.*
    10.2     Loan  Agreement dated December 26, 1995, by  and between New York Bagel Enterprises,
             Inc. and Stillwater National Bank and Trust Company in the amount of $500,000.*
    10.3     Loan Agreement dated December 29, 1995,  by and between New York Bagel  Enterprises,
             Inc. and Stillwater National Bank and Trust Company in the amount of $2,750,000.*
    10.4     Loan Agreement dated March 15, 1996, by and between New York Bagel Enterprises, Inc.
             and Stillwater National Bank and Trust Company in the amount of $136,800.*
    10.5     Loan Agreement dated March 15, 1996, by and between New York Bagel Enterprises, Inc.
             and Stillwater National Bank and Trust Company in the amount of $136,800.*
</TABLE>
    
<PAGE>
   
<TABLE>
<CAPTION>
EXHIBIT NO.  EXHIBIT DESCRIPTION
- -----------  ------------------------------------------------------------------------------------
    10.6     Loan Agreement dated March 15, 1996, by and between New York Bagel Enterprises, Inc.
             and Stillwater National Bank and Trust Company in the amount of $136,800.*
<C>          <S>                                                                                   <C>
    10.7     Loan Agreement dated March 15, 1996, by and between New York Bagel Enterprises, Inc.
             and Stillwater National Bank and Trust Company in the amount of $180,800.*
    10.8     Loan Agreement dated March 15, 1996, by and between New York Bagel Enterprises, Inc.
             and Stillwater National Bank and Trust Company in the amount of $101,600.*
    10.9     Loan Agreement dated March 15, 1996, by and between New York Bagel Enterprises, Inc.
             and Stillwater National Bank and Trust Company in the amount of $107,200.*
    10.10    Representative  Uniform  Franchise Offering  Circular,  including form  of Franchise
             Agreement and form of Development Agreement.*
    10.11    Lease Agreement dated June 1,  1994, by and between Bagel  Land, Inc. and Bagels  of
             Norman, Inc.*
    10.12    Lease  Agreement dated December 1, 1993, by and between Cherry Street Land and Bagel
             Boss, Inc.*
    10.13    Sublease dated April 1, 1996,  by and between Murfin  Drilling Company and New  York
             Bagel Enterprises, Inc.*
    10.14    Loan  Agreement dated July 8, 1996, by  and between New York Bagel Enterprises, Inc.
             and Stillwater National Bank and Trust Company in the amount of $125,000.*
    10.15    Loan Agreement dated July 8, 1996, by  and between New York Bagel Enterprises,  Inc.
             and Stillwater National Bank and Trust Company in the amount of $172,500.*
    10.16    Loan  Agreement dated July 10, 1996, by and between New York Bagel Enterprises, Inc.
             and Stillwater National Bank and Trust Company in the amount of $300,000.*
    10.17    Loan Agreement dated July 15, 1996, by and between New York Bagel Enterprises,  Inc.
             and Stillwater National Bank and Trust Company in the amount of $150,000.*
    23.1     Consent of Klenda, Mitchell, Austerman & Zuercher, L.L.C.
    23.2     Consent of KPMG Peat Marwick LLP.
    24       Powers of Attorney.*
</TABLE>
    
 
- ------------------------
   
*Previously filed.
    


<PAGE>


                                                                       EXHIBIT 1


                        NEW YORK BAGEL ENTERPRISES, INC.

                                  COMMON STOCK
                           (PAR VALUE $0.01 PER SHARE)
                                 _______________

                             UNDERWRITING AGREEMENT

                                  ____________


                                                                          , 1996
Rauscher Pierce Refsnes, Inc.,
J.C. Bradford & Co.
  As Representatives of the several
  Underwriters named in Schedule I hereto,
c/o Rauscher Pierce Refsnes, Inc.
Cityplace
2711 N. Haskell Avenue, Suite 2400
Dallas, Texas 75204-2936

Dear Sirs:

     New York Bagel Enterprises, Inc., a Kansas corporation (the "Company"),
proposes, subject to the terms and conditions stated herein, to issue and sell
to the underwriters named in Schedule I hereto (the "Underwriters") an aggregate
of 1,800,000 shares and, at the election of the Underwriters, up to 270,000
additional shares of Common Stock, par value $0.01 per share (the "Stock") of
the Company and the stockholders of the Company named in Schedule II hereto (the
"Selling Stockholders") propose, subject to the terms and conditions stated, in
this underwriting agreement (the "Agreement") to sell to the Underwriters an
aggregate of 200,000 shares and, at the election of the Underwriters, up to
30,000 additional shares of Stock.  The aggregate of 2,000,000 shares to be sold
by the Company and the Selling Stockholders is herein called the "Firm Shares"
and the aggregate of 300,000 additional shares to be sold by the Company and the
Selling Stockholders is herein called the "Optional Shares."  The Firm Shares
and the Optional Shares which the Underwriters elect to purchase pursuant to
Section 2 hereof are herein collectively called the "Shares".

     1.  (a)  The Company represents and warrants to, and agrees with, each of
the Underwriters that:

          (i)  A registration statement in respect of the Firm Shares and
     Optional Shares has been filed with the Securities and Exchange Commission
     (the "Commission"); such 

<PAGE>

     registration statement and any post-effective amendment thereto, each in 
     the form heretofore delivered to you, and, excluding exhibits thereto, to
     you for each of the other Underwriters, have been declared effective by 
     the Commission in such form; no other document with respect to such 
     registration statement has heretofore been filed with the Commission; and
     to the best of the Company's knowledge, no stop order suspending the 
     effectiveness of such registration statement has been issued and no 
     proceeding for that purpose has been initiated or threatened by the 
     Commission (any preliminary prospectus included in such registration
     statement or filed with the Commission pursuant to Rule 424(a) of the rules
     and regulations of the Commission under the Securities Act of 1933, as
     amended (the "Act"),  being hereinafter called a "Preliminary Prospectus";
     the various parts of such registration statement, including all exhibits
     thereto and including the information contained in the form of final
     prospectus filed with the Commission pursuant to Rule 424(b) under the Act
     in accordance with Section 5(a) hereof and deemed by virtue of Rule 430A
     under the Act to be part of the registration statement at the time it was
     declared effective, each as amended at the time such part of the
     registration statement became effective, being hereinafter called the
     "Registration Statement"; and such final prospectus, in the form first
     filed pursuant to Rule 424(b) under the Act, being hereinafter called the
     "Prospectus"); 

          (ii)  No order preventing or suspending the use of any Preliminary
     Prospectus has been issued by the Commission, and each Preliminary
     Prospectus, at the time of filing thereof, conformed in all material
     respects to the requirements of the Act and the rules and regulations of
     the Commission thereunder, and did not contain an untrue statement of a
     material fact or omit to state a material fact required to be stated
     therein or necessary to make the statements therein, in the light of the
     circumstances under which they were made, not misleading; provided,
     however, that this representation and warranty shall not apply to any
     statements or omissions made in reliance upon and in conformity with
     information furnished in writing to the Company by (a) an Underwriter
     through you expressly for use therein or (b) a Selling Stockholder
     expressly for use in the preparation of the information required to be
     presented therein pursuant to Item 7 of Form S-1;

          (iii)  The Registration Statement conforms, and the Prospectus and any
     further amendments or supplements to the Registration Statement or the
     Prospectus will conform, in all material respects to the requirements of
     the Act and the rules and regulations of the Commission thereunder and do
     not and will not, as of the applicable effective date as to the
     Registration Statement and any amendment thereto and as of the applicable
     filing date as to the Prospectus and any amendment or supplement thereto,
     contain an untrue statement of a material fact or omit to state a material
     fact required to be stated therein or necessary to make the statements
     therein, in light of the circumstances under which they were made, not
     misleading; provided, however, that this representation and warranty shall
     not apply to any statements or omissions made in reliance upon and in
     conformity with information furnished in writing to the Company by (a) an
     Underwriter through you expressly for use therein or (b) a Selling
     Stockholder for use in the preparation of the information to be presented
     therein pursuant to Item 7 of Form S-1;

          (iv) The Company has not sustained since the date of the latest
     audited financial statements included in the Prospectus any loss or
     interference with its business from fire, 

                                       2 
<PAGE>

     explosion, flood or other calamity, whether or not covered by insurance, 
     or from any labor dispute or court or governmental action, order or 
     decree, that is material to the general affairs, management, financial
     position, stockholders' equity or results of operations of the Company 
     and, since the respective dates as of which information is given in the 
     Registration Statement and the Prospectus, there has not been any change
     in the capital stock, short-term debt or long-term debt of the Company or 
     any material adverse change, or any development involving a prospective 
     material adverse change, in or affecting the general affairs, management,
     financial position, stockholders' equity or results of operations of the 
     Company and its subsidiaries, otherwise than as set forth or contemplated
     in the Prospectus;

          (v)  The Company has good and marketable title, to all material real
     property and good and marketable title to all material personal property
     owned by it, in each case free and clear of all liens, encumbrances and
     defects except such as are described in the Prospectus or such as do not
     materially affect the value of such property and do not interfere with the
     use made and proposed to be made of such property by the Company; and any
     material real property and buildings held under lease by the Company is
     held by it under valid, subsisting and enforceable leases with such
     exceptions as are not material and do not interfere with the use made and
     proposed to be made of such property and buildings by the Company;

          (vi)  The Company has been duly incorporated and is validly existing
     as a corporation in good standing under the laws of the State of Kansas,
     with power and authority (corporate and other) to own its properties and
     conduct its business as described in the Prospectus, and has been duly
     qualified as a foreign corporation for the transaction of business and is
     in good standing under the laws of each other jurisdiction in which it owns
     or leases properties, or conducts any business, so as to require such
     qualification, or is subject to no material liability or disability by
     reason of failure to be so qualified in any such jurisdiction; 

          (vii)  The Company has an authorized capitalization as set forth in
     the Prospectus, and all of the issued shares of capital stock of the
     Company have been duly and validly authorized and issued, are fully paid
     and non-assessable and conform to the description thereof contained in the
     Prospectus;

          (viii)  The unissued Shares to be issued and sold by the Company to
     the Underwriters hereunder have been duly and validly authorized and, when
     issued and delivered against payment therefor as provided herein, will be
     duly and validly issued and fully paid and nonassessable and will conform
     to the description of the Stock contained in the Prospectus;

          (ix)  The issue and sale of the Firm Shares and Optional Shares by the
     Company and the compliance by the Company with all of the provisions of
     this Agreement and the consummation of the transactions herein contemplated
     will not conflict with or result in a breach or violation of any of the
     terms or provisions of, or constitute a default under, any indenture,
     mortgage, deed of trust, loan agreement, sale/leaseback agreement or other
     agreement or instrument (collectively, the "Specified Documents") to which
     the Company 

                                       3 
<PAGE>

     is a party or by which the Company is bound or to which any of the property
     or assets of the Company is subject, nor will such action result in any 
     violation of the provisions of the Articles of Incorporation, as amended,
     or the By-laws, as amended, of the Company or any statute or any order, 
     rule or regulation of any court or government agency or body having 
     jurisdiction over the Company or any of its properties; and no consent,
     approval, authorization, order, registration or qualification of or with 
     any such court or governmental agency or body is required for the issue and
     sale of the Shares or the consummation by the Company of the transactions
     contemplated by this Agreement, except the registration under the Act of
     the Shares and such consents, approvals, authorizations, registrations or
     qualifications as may be required under state securities or Blue Sky laws
     in connection with the purchase and distribution of the Shares by the 
     Underwriters;

          (x)  Other than as set forth or contemplated in the Prospectus, there
     are no legal or governmental proceedings pending to which the Company is a
     party or of which any property of the Company is the subject which, if
     determined adversely to the Company, would individually or in the aggregate
     have a material adverse effect on the combined financial position,
     stockholders' equity or results of operations of the Company; and, to the
     best of the Company's knowledge, no such proceedings are threatened or
     contemplated by governmental authorities or threatened by others;

          (xi)  KPMG Peat Marwick LLP, who have certified financial statements
     of the Company, are independent public accountants as required by the Act
     and the rules and regulations of the Commission thereunder;

          (xii)  The Company has no subsidiaries;

          (xiii)  Except as set forth in either the Prospectus or the
     Registration Statement, the Company owns, or possesses adequate rights to
     use, all the patents, trademarks, service marks, trade names and copyrights
     ("Intellectual Property") necessary for the conduct of its business as
     currently conducted by it.  Except as set forth in either the Prospectus or
     the Registration Statement, to the best knowledge of the Company, none of
     the activities engaged in by the Company infringes or conflicts with
     Intellectual Property rights of others; and

          (xiv)  No person has any right to require the Company to register any
     securities under the Act.

     (b)  Each of the Selling Stockholders severally and not jointly represents
and warrants to, and agrees with, each of the Underwriters and the Company that:

          (i)  All consents, approvals, authorizations and orders necessary for
     the execution and delivery by such Selling Stockholder of this Agreement,
     the Power of Attorney (the "Power of Attorney") and the Custody Agreement
     (the "Custody Agreement") hereinafter referred to, and for the sale and
     delivery of the Shares to be sold by such Selling Stockholder hereunder,
     have been obtained; and such Selling Stockholder has full right, power and
     authority to enter into this Agreement, the Power of Attorney and the
     Custody 

                                       4 
<PAGE>

     Agreement and to sell, assign, transfer and deliver the Shares to be sold
     by such Selling Stockholder hereunder;

          (ii)  The sale of the Shares to be sold by such Selling Stockholder
     hereunder and the compliance by such Selling Stockholder with all of the
     provisions of this Agreement, the Power of Attorney and the Custody
     Agreement and the consummation of the transactions herein and therein
     contemplated will not conflict with or result in a breach or violation of
     any of the terms or provisions of, or constitute a default under, any
     statute, any indenture, mortgage, deed of trust, loan agreement or other
     material agreement or instrument to which such Selling Stockholder is a
     party or by which such Selling Stockholder is bound or to which any of the
     property or assets of such Selling Stockholder is subject, or any statute
     or any order, rule or regulation of any court or governmental agency or
     body having jurisdiction over such Selling Stockholder or the property of
     such Selling Stockholder;

          (iii)  Such Selling Stockholder has good and valid title to the Shares
     to be sold at each Time of Delivery (as defined in Section 4 hereof) by
     such Selling Stockholder hereunder, free and clear of all liens,
     encumbrances, equities and claims, and immediately prior to each Time of
     Delivery such Selling Stockholder will have good and valid title to the
     Shares to be sold at such Time of Delivery by such Selling Stockholder
     hereunder, free and clear of all liens, encumbrances, equities or claims;
     and, upon delivery of such Shares and payment therefor pursuant hereto,
     good and valid title to such Shares, free and clear of all liens,
     encumbrances, equities or claims, will pass to the several Underwriters; 

          (iv)  Such Selling Stockholder has not taken and will not take,
     directly or indirectly, any action which is designed to or which has
     constituted or which might reasonably be expected to cause or result in
     stabilization or manipulation of the price of any security of the Company
     to facilitate the sale or resale of the Shares; and

          (v)  To the extent that any statements or omissions made in the
     Registration Statement, any Preliminary Prospectus, the Prospectus or any
     amendment or supplement thereto are made in reliance upon and in conformity
     with written information furnished to the Company by such Selling
     Stockholder expressly for use therein, such Preliminary Prospectus and the
     Registration Statement did, and the Prospectus and any further amendments
     or supplements to the Registration Statement and the Prospectus will, when
     they become effective or are filed with the Commission, as the case may be,
     conform in all material respects to the requirements of the Act and the
     rules and regulations of the Commission thereunder and not contain any
     untrue statement of a material fact or omit to state any material fact
     required to be stated therein or necessary to make the statements therein
     not misleading.

     In order to document the Underwriters' compliance with the reporting and
withholding provisions of the Tax Equity and Fiscal Responsibility Act of 1982
with respect to the transactions herein contemplated, each of the Selling
Stockholders agrees to deliver  to you prior to or at the First Time of Delivery
(as hereinafter defined) a properly completed and executed United States
Treasury Department Form W-9 (or Form W-8 if applicable, or other applicable
form or statement specified by United States Treasury Department regulations in
lieu thereof).

                                       5 

<PAGE>

     Each of the Selling Stockholders, severally and not jointly, represents 
and warrants that certificates in negotiable form representing all of the 
Shares to be sold by such Selling Stockholder hereunder have been placed in 
custody under a Custody Agreement, in the form heretofore furnished to you, 
duly executed and delivered by such Selling Stockholder to Robert J. Geresi, 
Paul R. Hoover and J. Chris Dennis, and each of them, as custodian (the 
"Custodian"), and that such Selling Stockholder has duly executed and 
delivered a Power of Attorney, in the form heretofore furnished to you, 
appointing the persons indicated in Schedule II hereto, and each of them, as 
such Selling Stockholder's attorneys-in-fact (the "Attorneys-in-Fact") with 
authority to execute and deliver this Agreement on behalf of such Selling 
Stockholder, to determine the purchase price to be paid by the Underwriters 
to the Selling Stockholders as provided in Section 2 hereof, to authorize the 
delivery of the Shares to be sold by such Selling Stockholder hereunder and 
otherwise to act on behalf of such Selling Stockholder in connection with the 
transactions contemplated by this Agreement and the Custody Agreement.

     Each of the Selling Stockholders specifically agrees, severally and not 
jointly, that the Shares represented by the certificates held in custody for 
such Selling Stockholder under the Custody Agreement are subject to the 
interests of the Underwriters hereunder and that the arrangements made by 
such Selling Stockholder for such custody, and the appointment by such 
Selling Stockholder of the Attorneys-in-Fact by the Power of Attorney, are to 
that extent irrevocable.  Each of the Selling Stockholders specifically 
agrees, severally and not jointly, that the obligations of the Selling 
Stockholders hereunder shall not be terminated by operation of law, whether 
by the death or incapacity of any individual Selling Stockholder or, in the 
case of an estate or trust, by the death or incapacity of any executor or 
trustee or the termination of such estate or trust, or in the case of a 
partnership or corporation, by the dissolution of such partnership or 
corporation, or by the occurrence of any other event.  If any individual 
Selling Stockholder or any such executor or trustee should die or become 
incapacitated, or if any such estate or trust should be terminated, or if any 
such partnership or corporation should be dissolved, or if any other such 
event should occur, before the delivery of the Shares hereunder, certificates 
representing the Shares shall be delivered by or on behalf of the Selling 
Stockholders in accordance with the terms and conditions of this Agreement 
and of the Custody Agreement, and actions taken by the Attorneys-in-Fact 
pursuant to the Powers of Attorney shall be as valid as if such death, 
incapacity, termination, dissolution or other event had not occurred, 
regardless of whether or not the Custodian, the Attorneys-in-Fact, or any of 
them, shall have received notice of such death, incapacity, termination, 
dissolution or other event.

     (c)  Each Selling Stockholder specifically agrees, severally and not 
jointly, that, during the period beginning from the date hereof and 
continuing to and including the date 180 days after the date of the 
Prospectus, not to, directly or indirectly, offer, sell, contract to sell or 
otherwise dispose of any Stock (other than pursuant to this Agreement or bona 
fide gifts to persons who agree in writing with you to be bound by the terms 
of this Agreement).

     2.  Subject to the terms and conditions herein set forth, (a) the 
Company and each of the Selling Stockholders agree, severally and not 
jointly, to sell to each of the Underwriters, and each of the Underwriters 
agrees, severally and not jointly, to purchase from the Company and each of 
the Selling Stockholders, at a purchase price per share of $_________, the 
number of Firm Shares (to be adjusted by you so as to eliminate fractional 
shares) determined by multiplying the aggregate number of Firm Shares to be 
sold by the Company and each of the Selling


                                   6

<PAGE>

Stockholders as set forth opposite their respective names in Schedule II 
hereto by a fraction, the numerator of which is the aggregate number of Firm 
Shares to be purchased by such Underwriter as set forth opposite the name of 
such Underwriter in Schedule I hereto and the denominator of which is the 
aggregate number of Firm Shares to be purchased by all the Underwriters from 
the Company and all the Selling Stockholders hereunder and (b) in the event 
and to the extent that the Underwriters shall exercise the election to 
purchase Optional Shares as provided below, the Company and each of the 
Selling Stockholders agree, severally and not jointly, to sell to each of the 
Underwriters, and each of the Underwriters agrees, severally and not jointly, 
to purchase from the Company and each of the Selling Stockholders, at the 
purchase price per share set forth in clause (a) of this Section 2, that 
portion of the number of Optional Shares as to which such election shall have 
been exercised (to be adjusted by you so as to eliminate fractional shares) 
determined by multiplying such number of Optional Shares by a fraction, the 
numerator of which is the maximum number of Optional Shares which such 
Underwriter is entitled to purchase as set forth opposite the name of such 
Underwriter in Schedule I hereto and the denominator of which is the maximum 
number of the Optional Shares which all of the Underwriters are entitled to 
purchase hereunder.

     The Company and the Selling Stockholders hereby grant to the 
Underwriters the right to purchase at their election up to 300,000 Optional 
Shares, at the purchase price per share set forth in the paragraph above, for 
the sole purpose of covering overallotments in the sale of the Firm Shares.  
Any such election to purchase Optional Shares may be exercised only by 
written notice from you to the Company and the Selling Stockholders, given 
within a period of 30 calendar days after the date of this Agreement, setting 
forth the aggregate number of Optional Shares to be purchased and the date on 
which such Optional Shares are to be delivered, as determined by you but in 
no event earlier than the First Time of Delivery or, unless you and the 
Company otherwise agree in writing, earlier than two or later than ten 
business days after the date of such notice.

     3.  Upon the authorization by you of the release of the Firm Shares, the 
several Underwriters propose to offer the Firm Shares for sale upon the terms 
and conditions set forth in the Prospectus.

     4.  Certificates in definitive form for the Shares to be purchased by 
each Underwriter hereunder, and in such denominations and registered in such 
names as Rauscher Pierce Refsnes, Inc. may request upon at least 48 hours' 
prior notice to the Company and the Selling Stockholders, shall be delivered 
by or on behalf of the Company and the Selling Stockholders to you for the 
account of such Underwriter, against payment by such Underwriter or on its 
behalf of the purchase price therefor by certified or official bank check or 
checks, payable to the order of the Company and the Selling Stockholders 
(which shall be delivered in care of the Custodian), as their interests may 
appear in same  day funds, or by payment in such other manner as shall be 
agreed to in writing by the Company and Rauscher Pierce Refsnes, Inc., all at 
the offices of                         .  The time and date of such delivery 
and payment shall be, with respect to the Firm Shares, 9:00 a.m., Central 
Daylight Savings time, on               , 1996, or at such other time and 
date as you,  the Company and the Selling Stockholders may agree upon in 
writing, and, with respect to the Optional Shares, 9:00 a.m., Central 
Daylight Savings time, on the date specified by you in the written notice 
given by you of the Underwriters' election to purchase such Optional Shares, 
or at such other time and date as you,  the Company and the Selling 
Stockholders may agree upon in writing.  Such time and date for delivery of 
the Firm


                                      7
<PAGE>

Shares is herein called the "First Time of Delivery," such time and date for 
delivery of the Optional Shares, if not the First Time of Delivery, is herein 
called the "Second Time of Delivery," and each such time and date for 
delivery is herein called a "Time of Delivery."

     If registration of any certificate shall be requested in a name other than
that of an Underwriter, there shall be delivered to                  a Transfer
Application with respect to the person in whose name registration of such
certificate is so requested.  The certificates will be made available for
checking and packaging at least 24 hours prior to each Time of Delivery at such
place as is designated by Rauscher Pierce Refsnes, Inc.

     If certificates in temporary form are issued, the Company agrees to cause
definitive certificates to be prepared as soon as practicable following the Time
of Delivery.  After the preparation of definitive certificates, the temporary
certificates shall be exchangeable for definitive certificates upon surrender of
the temporary certificates, without charge to the holder thereof.  Until so
exchanged, the Company agrees that the temporary certificates shall in all
respects be entitled to the same benefits as the definitive certificates.

     5.  The Company agrees with each of the Underwriters:

          (a)  To prepare the Prospectus in a form approved by you and to file
     such Prospectus pursuant to Rule 424(b) under the Act not later than the
     Commission's close of business on the second business day following the
     execution and delivery of this Agreement, or, if applicable, such earlier
     time as may be required by Rule 430A(a)(3) under the Act; to make no
     further amendment or any supplement to the Registration Statement or
     Prospectus which shall be disapproved by you promptly after reasonable
     notice thereof; to advise you, promptly after it receives notice thereof,
     of the time when the Registration Statement, or any amendment thereto, has
     been filed or becomes effective or any supplement to the Prospectus or any
     amended Prospectus has been filed and to furnish you with copies thereof;
     to advise you, promptly after it receives notice thereof, of the issuance
     by the Commission of any stop order or of any order preventing or
     suspending the use of any Preliminary Prospectus or Prospectus, of the
     suspension of the qualification of the Shares for offering or sale in any
     jurisdiction, of the initiation or threatening of any proceeding for any
     such purpose, or of any request by the Commission for the amending or
     supplementing of the Registration Statement or Prospectus or for additional
     information; and, in the event of the issuance of any stop order or of any
     order preventing or suspending the use of any Preliminary Prospectus or
     Prospectus or suspending any such qualification, to use promptly its best
     efforts to obtain its withdrawal;

          (b)  Promptly from time to time to take such action as you may
     reasonably request to qualify the Shares for offering and sale under the
     securities  laws  of such jurisdictions  as  you may reasonably request and
     to comply with such laws so as to permit the continuance of sales and
     dealings therein in such jurisdictions for as long as may be necessary to
     complete the distribution of the Shares, provided that in connection
     therewith the Company shall not be required to qualify as a foreign
     corporation or to file a general consent to service of process in any
     jurisdiction;

          (c)  To furnish the Underwriters with copies of the Prospectus in such
     quantities


                                      8

<PAGE>


     as you may from time to time reasonably request, and, if the
     delivery of a prospectus is required at any time prior to the expiration of
     nine months after the time of the issue of the Prospectus in connection
     with the offering or sale of the Shares and if at such time any event shall
     have occurred as a result of which the Prospectus as then amended or
     supplemented would include an untrue statement of a material fact or omit
     to state any material fact necessary in order to make the statements
     therein, in the light of the circumstances under which they were made when
     such Prospectus is delivered, not misleading, or, if for any other reason
     it shall be necessary during such same period to amend or supplement the
     Prospectus in the order to comply with the Act, to notify you and upon your
     request to use the Company's reasonable best efforts to promptly prepare
     and furnish without charge to each Underwriter and to any dealer in
     securities as many copies as you may from time to time reasonably request
     of an amended Prospectus or a supplement to the Prospectus which will
     correct such statement or omission or effect such compliance, and in case
     any Underwriter is required to deliver a prospectus in connection with
     sales of any of the Shares at any time nine months or more after the time
     of issue of the Prospectus, upon your reasonable request but at the expense
     of such Underwriter, to promptly prepare and deliver to such Underwriter as
     many copies as you may reasonably request of an amended or supplemented
     Prospectus complying with Section 10(a)(3) of the Act;

          (d)  To make generally available to its securityholders as soon as
     practicable, but in any event not later than 18 months after the effective
     date of the Registration Statement (as defined in Rule 158(c)), an earnings
     statement of the Company and its subsidiaries (which need not be audited)
     complying with Section 11(a) of the Act and the rules and regulations
     thereunder (including at the option of the Company Rule 158);

          (e)  (i)  During the period beginning from the date hereof and
     continuing to and including the date 180 days after the effective date of
     the Prospectus, not to offer, sell, contract to sell or otherwise dispose
     of Stock or other securities which are substantially similar to the Stock
     or which are convertible or exchangeable into Stock or other securities
     which are substantially similar to the Stock, without your prior written
     consent (other than pursuant to stock option or purchase plans existing, or
     on the exercise, conversion or exchange of convertible, exercisable or
     exchangeable securities outstanding, on the date of this Agreement,
     including, without limitation, the 4% Convertible Subordinated Debenture
     as set forth in the Registration Statement); and (ii) that it will use its
     reasonable efforts to cause each person who has entered into a Lock-up
     Agreement to comply therewith, will not grant any waivers or consents to
     non-compliance therewith and will otherwise enforce its rights under each
     such agreement, in each case unless and to the extent that it shall have
     obtained your prior written consent;

          (f)  As required under the Securities Exchange Act of 1934, as
     amended, and within the time periods specified therein, to furnish to its
     stockholders an annual report (including a balance sheet and statements of
     income, stockholders' equity and cash flow of the Company and its
     consolidated subsidiaries, if any, certified by independent public
     accountants) and  after the end of each of the first three quarters of each
     fiscal year (beginning with the fiscal quarter ending after the effective
     date of the Registration Statement), summary financial information of the
     Company and its


                                    9

<PAGE>

     subsidiaries, if any, for each such quarter in reasonable detail;

          (g)  During a period of five years from the effective date of the
     Registration Statement, to furnish to you copies of all reports or other
     communications (financial or other) furnished to stockholders, and deliver
     to you (i) as soon as they are available, copies of any reports and
     financial statements furnished to or filed with the Commission or any
     national securities exchange on which any class of securities of the
     Company is listed; and (ii) such additional information concerning the
     business and financial condition of the Company as you may from time to
     time reasonably request (such financial statements to be on a consolidated
     basis to the extent the accounts of the Company and its subsidiaries, if
     any, are consolidated in reports furnished to its stockholders generally or
     to the Commission); and

          (h)  To use its best efforts to have the Shares accepted for quotation
     on the Nasdaq National Market.

     6.  The Company and each of the Selling Stockholders covenant and agree
with one another and with the several Underwriters that, except as provided
below, the Company will pay or cause to be paid all costs and expenses incident
to the performance of the Company's and the Selling Stockholders' obligations
hereunder including: (i) except as provided in Subsection 5(c) above, the fees,
disbursements and expenses of the Company's counsel and accountants in
connection with the registration of the Shares under the Act and all other
expenses in connection with the preparation, printing and filing of the
Registration Statement, any Preliminary Prospectus and the Prospectus and
amendments and supplements thereto and the mailing and delivering of copies
thereof to the Underwriters and dealers; (ii) the cost of printing or
reproducing any Agreement among Underwriters, this Agreement, the Blue Sky
Memorandum and any other documents in connection with the offering, purchase,
sale and delivery of the Shares; (iii) all expenses in connection with the
qualification of the Shares for offering and sale under state securities laws as
provided in Section 5(b) hereof, including the fees and disbursements of Jackson
& Walker, L.L.P., counsel for the Underwriters in connection  with  such 
qualification  and  in  connection  with  the  Blue  Sky survey; (iv) the filing
fees and the fees and disbursements of counsel for the Underwriters incident to
securing any required review by the National Association of Securities Dealers,
Inc. of the terms of the sale of the Shares; (v) the cost of preparing stock
certificates; (vi) the cost and charges of any transfer agent or registrar;
(vii) any fees and expenses of counsel for the Selling Stockholders; (viii) each
Selling Stockholder's pro rata share of the fees and expenses of the Attorneys-
in-Fact and the Custodian; (ix) all expenses incurred by the Company with regard
to all due diligence and informational meetings; and (x) all expenses and stock
transfer taxes, if any, incident to the sale and delivery of the Shares to be
sold by each Selling Stockholder to the Underwriters hereunder; PROVIDED,
HOWEVER, that, notwithstanding the foregoing, all underwriters' discounts and
commissions in respect of the sale of the Shares by any Selling Stockholder
shall be paid by such Selling Stockholder.  In connection with Clause (x) of the
preceding sentence, the Company agrees to reimburse Rauscher Pierce Refsnes,
Inc. for associated carrying costs if such tax payment is not rebated on the day
of payment and for any portion of such tax payment not rebated.  It is
understood, however, that the Company shall bear, and the Selling Stockholders
shall not be required to pay or reimburse the Company for, the cost of any other
matters not directly relating to the sale and purchase of the Shares pursuant to
this Agreement and that, except as provided in this Section, Section 8 and


                                      10


<PAGE>

Section 11 hereof, the Underwriters will pay all of their own costs and
expenses, including the fees and expenses of their counsel, stock transfer taxes
on resale of any of the Shares by them, any advertising expenses connected with
any offers they may make.

     7.  The obligations of the Underwriters hereunder, as to the Shares to be
delivered at each Time of Delivery, shall be subject, in their discretion, to
the condition that all representations and warranties and other statements of
the Company and of the Selling Stockholders herein are, at and as of such Time
of Delivery, true and correct, the condition that the Company and the Selling
Stockholders shall have performed all of its and their obligations hereunder
theretofore to be performed, and the following additional conditions:

     (a)  The Prospectus shall have been filed with the Commission pursuant to
Rule 424(b) within the applicable time period prescribed for such filing by the
rules and regulations under the Act and in accordance with Section 5(a) hereof;
no stop order suspending the effectiveness of the Registration Statement or any
part thereof shall have been issued and no proceeding for that purpose shall
have been initiated or threatened by the Commission; and all requests for
additional information on the part of the Commission shall have been complied
with to your reasonable satisfaction;

     (b)  Jackson & Walker, L.L.P., counsel for the Underwriters, shall have
furnished to you upon your request such written opinion or opinions, dated such
Time of Delivery, with respect to the incorporation of the Company, this
Agreement, the validity of the Shares being delivered at such Time of Delivery,
the Registration Statement, the Prospectus, and other related matters as you may
reasonably request, and such counsel shall have received such papers and
information as they may reasonably request to enable them to pass upon such
matters;

     (c)  Klenda, Mitchell, Austerman & Zuercher, L.L.C., counsel for the
Company, shall have furnished to you their written opinion, dated such Time of
Delivery, in form and substance satisfactory to you, to the effect that:

          (i)  The Company has been duly incorporated and is validly existing as
     a corporation in good standing under the laws of the State of Kansas, with
     the requisite power and authority (corporate and other) to own its
     properties and conduct its business as described in the Prospectus;

          (ii)  The Company has an authorized capitalization as set forth in the
     Prospectus, and all of the issued shares of capital stock of the Company
     (including the Shares being delivered at such Time of Delivery, but with
     respect to such Shares to be issued and delivered by the Company, when
     issued and delivered by the Company pursuant to this Agreement against
     payment therefor) have been duly and validly authorized and issued and are
     fully paid and non-assessable; and the Shares conform to the description of
     the Stock contained in the Prospectus;

          (iii)  The Company has been duly qualified as a foreign corporation
     for the transaction of business and is in good standing under the laws of
     each other jurisdiction in which it owns or leases properties, or conducts
     any business, so as to require such qualification, or is subject to no
     material liability or disability by reason of failure to be 


                                      11

<PAGE>

     so qualified in any such jurisdiction;

          (iv)  To the best of such counsel's knowledge and other than as set
     forth in the Prospectus, there are no legal or governmental proceedings
     pending to which the Company is a party or of which any property of the
     Company is the subject which, if determined adversely to the Company, would
     individually or in the aggregate have a material adverse effect on the
     financial position, stockholders' equity or results of operations of the
     Company; and, to the best of such counsel's knowledge, no such proceedings
     are threatened or contemplated by governmental authorities or threatened by
     others;

          (v)  This Agreement has been duly authorized, executed and delivered
     by the Company;  

          (vi)  The issue and sale to you of the Shares being delivered at such
     Time of Delivery by the Company in accordance with and upon the terms and
     conditions set forth herein and the compliance by the Company with all of
     the provisions of this Agreement and the consummation of the transactions
     herein contemplated will not conflict with or result in a breach or
     violation of any of the terms or provisions of, or constitute a default
     under, any Specified Document known to such counsel (based solely on their
     review of the documents on a list of all Specified Documents of the Company
     as certified by the Chief Executive Officer and the Chief Financial Officer
     of the Company and such other Specified Documents, if any, known to members
     of such counsel devoting substantive attention to matters as to which such
     counsel has been retained by the Company), nor will such action result in
     any violation of the provisions of the Articles of Incorporation, as
     amended, or By-laws, as amended, of the Company or any statute or any
     order, rule or regulation of any court or governmental agency or body
     having jurisdiction over the Company or any of its properties;

          (vii)  No consent, approval, authorization, order, registration or
     qualification of or with any such court or governmental agency or body is
     required for the issue and sale of the Shares or the consummation by the
     Company of the transactions contemplated by this Agreement, except the
     registration under the Act of the Shares, and such consents, approvals,
     authorizations, registrations or qualifications as may be required under
     state securities or Blue Sky laws in connection with the purchase and
     distribution of the Shares by the Underwriters; 

          (viii)  The Registration Statement and the Prospectus and any further
     amendments and supplements thereto made by the Company prior to such Time
     of Delivery (other than the financial statements and related schedules, if
     any, therein, as to which such counsel need express no opinion) comply as
     to form in all material respects with the requirements of the Act and the
     rules and regulations thereunder; they have no reason to believe that, as
     of its effective date, the Registration Statement or any further amendment
     thereto made by the Company prior to such Time of Delivery (other than the
     financial statements and related schedules, if any,  therein, as to which
     such counsel need express no opinion) contained an untrue statement of a
     material fact or omitted to state a material fact required to be stated
     therein or necessary to make the statements therein, in light of the


                                      12

<PAGE>

     circumstances in which they were made, not misleading or that, as of its
     date, the Prospectus or any further amendment or supplement thereto made by
     the Company prior to such Time of Delivery (other than the financial
     statements and related schedules, if any, therein, as to which such counsel
     need express no opinion) contained an untrue statement of a material fact
     or omitted to state a material fact necessary to make the statements, if
     any, therein, in light of the circumstances in which they were made, not
     misleading or that, as of such Time of Delivery, either the Registration
     Statement or the Prospectus or any further amendment or supplement thereto
     made by the Company prior to such Time of Delivery (other than the
     financial statements and related schedules therein, as to which such
     counsel need express no opinion) contained an untrue statement of a
     material fact or omits to state a material fact necessary to make the
     statements therein, in light of the circumstances in which they were made,
     not misleading; and they do not know of any amendment to the Registration
     Statement required to be filed or of any contracts or other documents of a
     character required to be filed as an exhibit to the Registration Statement
     or required to be described in the Registration Statement or the Prospectus
     which are not filed or described as required; and

          (ix) No dividend or distribution declared and/or paid by the Company
     has violated any law, rule or regulation applicable to the Company or its
     stockholders and directors;

          In rendering such opinion, such counsel may (i) rely upon certificates
     of Secretaries of State or other appropriate public officials and in
     respect of matters of fact upon certificates of officers of the Company,
     provided that such counsel shall state that they believe that both you and
     they are justified in relying upon such officer's certificates; and (ii)
     state that they express no opinion as to the laws of any jurisdiction other
     than the laws of the State of Kansas (excluding conflict of law rules), the
     Kansas general corporation code, the Oklahoma General Corporation Act and
     the federal laws of the United States;

     (d)  Klenda, Mitchell, Austerman & Zuercher, L.L.C., counsel for the
Selling Stockholders, as indicated in Schedule II hereto, shall have furnished
to you their written opinion with respect to each of such Selling Stockholders,
dated such Time of Delivery, in form and substance satisfactory to you, to the
effect that:

          (i)  A Power of Attorney and a Custody Agreement have been duly
     authorized, executed and delivered by each such Selling Stockholder and
     constitute valid and binding agreements of such Selling Stockholder in
     accordance with their terms;

          (ii)  This Agreement has been duly authorized, executed and delivered
     by or on behalf of each such Selling Stockholder; and the sale of the
     Shares to be sold by such Selling Stockholder hereunder and the compliance
     by such Selling Stockholder with all of the provisions of this Agreement,
     the Power of Attorney and the Custody Agreement and the consummation of the
     transactions herein and therein contemplated will not (a) conflict with the
     laws of the State of Kansas or the federal laws of the United States by
     which such Selling Stockholder is bound, or (b) result in a breach or
     violation of any order, rule or regulation known to such counsel of any
     court or governmental agency or 


                                      13

<PAGE>

     body which, to such counsel's knowledge, has jurisdiction over such Selling
     Stockholder or the Stock of such Selling Stockholder;

          (iii)  No consent, approval, authorization or order of any court or
     governmental agency or body is required for the consummation of the
     transactions contemplated by this Agreement in connection with the Shares
     to be sold by such Selling Stockholder hereunder, except such as have been
     obtained under the Act and such as may be required under state securities
     or Blue Sky laws in connection with the purchase and distribution of such
     Shares by the Underwriters; and

          (iv)  Title to such Shares, free of all adverse claims, has been
     transferred to each of the several Underwriters who have purchased such
     Shares in good faith and without notice of any such adverse claim within
     the meaning of the Uniform Commercial Code;

          In rendering such opinion, such counsel may rely upon certificates of
     Secretaries of State or other appropriate public officials and in respect
     of matters of fact upon certificates of officers of the Company, provided
     that such counsel shall state that they believe that both you and they are
     justified in relying upon such officer's certificates; and state that they
     express no opinion as to the laws of any jurisdiction other than the laws
     of the State of Kansas (excluding conflict of law rules), the Kansas
     general corporation code, Oklahoma General Corporation Act and the federal
     laws of the United States;

     (e)  At 9:00 a.m., Central Daylight Savings time, on the effective date of
the Registration Statement and the effective date of the most recently filed
post-effective amendment to the Registration Statement and also at each Time of
Delivery, KPMG Peat Marwick LLP shall have furnished to you a letter or letters,
dated the respective date of delivery thereof, in form and substance
satisfactory to you, to the effect set forth in Annex I hereto;

     (f)  (i)  The Company shall not have sustained since the date of the latest
audited financial statements included in the Prospectus any loss or interference
with its business from fire, explosion, flood or other calamity, whether or not
covered by insurance, or from any labor dispute or court or governmental action,
order or decree, otherwise than as set forth or contemplated in the Prospectus,
and (ii) since the respective dates as of which information is given in the
Prospectus there shall not have been any change in the capital stock (other than
issuances of stock upon the exercise of stock options which were outstanding on
the date of the latest balance sheet included in the Prospectus), short-term or
long-term debt of the Company otherwise than as set forth or contemplated in the
Prospectus or any change, or any development involving a prospective change, in
or affecting the general affairs, management, financial position, stockholders'
equity or results of operations of the Company otherwise than as set forth or
contemplated in the Prospectus, the effect of which, in any such case described
in Clause (i) or (ii), is in your good faith judgment so material and adverse as
to make it impracticable or inadvisable to proceed with the public offering or
the delivery of the Shares being delivered at such Time of Delivery on the terms
and in the manner contemplated in the Prospectus;

     (g)  On or after the date hereof there shall not have occurred any of the
following: (i) a suspension or material limitation in trading in securities
generally on the New York Stock Exchange or the Nasdaq National Market; (ii) a
general moratorium on commercial banking 


                                      14

<PAGE>


activities in New York declared by either Federal or New York authorities; or 
(iii) the outbreak or escalation of hostilities involving the United States 
or the declaration by the United States of a national emergency or war, if 
the effect of any such event specified in this Clause (iii) in your good 
faith judgment makes it impracticable or inadvisable to proceed with the 
public offering or delivery of the Shares being delivered at such Time of 
Delivery on the terms and in the manner contemplated by the Prospectus;

     (h)  The Shares to be sold by the Company and the Selling Stockholders at
such Time of Delivery shall have been duly accepted, subject to notice of
issuance, for quotation on the Nasdaq National Market;

     (i)  The Company and the Selling Stockholders shall have furnished or
caused to be furnished to you at such Time of Delivery certificates of officers
of the Company and of the Selling Stockholders, respectively, satisfactory to
you as to the accuracy of the representations and warranties of the Company and
the Selling Stockholders, respectively, herein at and as of such Time of
Delivery, as to the performance by the Company and the Selling Stockholders of
all of their respective obligations hereunder to be performed at or prior to
such Time of Delivery, and as to such other matters as you may reasonably
request and the Company shall have furnished or caused to be furnished
certificates as to the matters set forth in subsections (a) and (f) of this
Section and as to such other matters as you may reasonably request; and

     (j)  On or prior to the First Time of Delivery, Robert J. Geresi, Paul T.
Sorrentino, Paul R. Hoover, David L. Murfin, Vincent J. Vrana, Rodney Joe
Trizza, Nancy Murfin Moxley and Mark A. Moxley, Barbara Murfin Murphy, V.
Richard Hoover, Brent E. Durham, John R. Geresi and Chad E. Watkins shall have
entered into a Lock-up Agreement with the Underwriters that, during the period
beginning from the date hereof and continuing to and including the date 180 days
after the date of the Prospectus, not to offer, sell, contract to sell or
otherwise dispose of any Stock (other than pursuant to bona fide gifts to
persons who agree in writing with you to be bound by the terms of such
agreement).

     8.  (a)  The Company will indemnify and hold harmless each Underwriter
against any losses, claims, damages or liabilities, joint or several, to which
such Underwriter may become subject, under the Act or otherwise, insofar as such
losses, claims, damages or liabilities (or actions in respect thereof) arise out
of or are based upon an untrue statement or alleged untrue statement of a
material fact contained in any Preliminary Prospectus, the Registration
Statement or the Prospectus, or any amendment or supplement thereto, or arise
out of or are based upon the omission or alleged omission to state therein a
material fact required to be stated therein or necessary to make the statements
therein not misleading, and will reimburse each Underwriter for any legal or
other expenses reasonably incurred by such Underwriter in connection with
investigating or defending any such action or claim as such expenses are
incurred; provided, however, that the Company and such Selling Stockholders
shall not be liable in any such case to the extent that any such loss, claim,
damage or liability arises out of or is based upon an untrue statement or
alleged untrue statement or omission or alleged omission made in any Preliminary
Prospectus, the Registration Statement or the Prospectus or any such amendment
or supplement in reliance upon and in conformity with written information
furnished to the Company by any Underwriter through you expressly for use
therein.


                                      15

<PAGE>

     (b)  Each of the Selling Stockholders, severally and not jointly, will
indemnify and hold harmless each Underwriter against any losses, claims, damages
or liabilities, joint or several, to which such Underwriter may become subject,
under the Act or otherwise, insofar as such losses, claims, damages or
liabilities (or actions in respect thereof) arise out of or are based upon an
untrue statement or alleged untrue statement of a material fact contained in any
Preliminary Prospectus, the Registration Statement or the Prospectus, or any
amendment or supplement thereto, or arise out of or are based upon the omission
or alleged omission to state therein a material fact required to be stated
therein or necessary to make the statements therein not misleading, and will
reimburse each Underwriter for any legal or other expenses reasonably incurred
by such Underwriter in connection with investigating or defending any such
action or claim as such expenses are incurred; provided, however, that (i) the
Selling Stockholders shall not be liable in any such case to the extent that any
such loss, claim, damage or liability arises out of or is based upon an untrue
statement or alleged untrue statement or omission or alleged omission made in
any Preliminary Prospectus, the Registration Statement or the Prospectus or any
such amendment or supplement in reliance upon and in conformity with written
information furnished to the Company by any Underwriter through you expressly
for use therein and (ii) in no event shall the liability of any Selling
Stockholder under this subsection (b) exceed the total gross proceeds from the
sale of Shares by such Selling Stockholder hereunder.

     (c)  Each Underwriter will indemnify and hold harmless the Company and each
Selling Stockholder against any losses, claims, damages or liabilities to which
the Company or such Selling Stockholder may become subject, under the Act or
otherwise, insofar as such losses, claims, damages or liabilities (or actions in
respect thereof) arise out of or are based upon an untrue statement or alleged
untrue statement of a material fact contained in any Preliminary Prospectus, the
Registration Statement or the Prospectus, or any amendment or supplement
thereto, or arise out of or are based upon the omission or alleged omission to
state therein a material fact required to be stated therein or necessary to make
the statements therein not misleading, in each case to the extent, but only to
the extent, that such untrue statement or alleged untrue statement or omission
or alleged omission was made in any Preliminary Prospectus, the Registration
Statement or the Prospectus or any such amendment or supplement in reliance upon
and in conformity with written information furnished to the Company by such
Underwriter through you expressly for use therein; and will reimburse the
Company and each Selling Stockholder for any legal or other expenses reasonably
incurred by the Company or such Selling Stockholder in connection with
investigating or defending any such action or claim as such expenses are
incurred.

     (d)  Promptly after receipt by an indemnified party under subsection (a),
(b) or (c) above of notice of the commencement of any action, such indemnified
party shall, if a claim in respect thereof is to be made against the
indemnifying party under such subsection, notify the indemnifying party in
writing of the commencement thereof; but the omission so to notify the
indemnifying party shall not relieve it from any liability which it may have to
any indemnified party otherwise than under such subsection.  In case any such
action shall be brought against any indemnified party and it shall notify the
indemnifying party of the commencement thereof, the indemnifying party shall be
entitled to participate therein and, to the extent that it shall wish, jointly
with any other indemnifying party similarly notified, to assume the defense
thereof, with counsel satisfactory to such indemnified party (who shall not,
except with the consent of the indemnified party, be counsel to the indemnifying
party), and, after notice from the indemnifying 


                                     16

<PAGE>

party to such indemnified party of its election so to assume the defense 
thereof, the indemnifying party shall not be liable to such indemnified party 
under such subsection for any legal expenses of other counsel or any other 
expenses, in each case subsequently incurred by such indemnified party, in 
connection with the defense thereof other than reasonable costs of 
investigation incurred prior to such notification or, thereafter, if incurred 
at the request of the indemnifying party.

     (e)  If the indemnification provided for in this Section 8 is unavailable
to or insufficient to hold harmless an indemnified party under subsection (a),
(b) or (c) above in respect of any losses, claims, damages or liabilities (or
actions in respect thereof) referred to therein, then each indemnifying party
shall contribute to the amount paid or payable by such indemnified party as a
result of such losses, claims, damages or liabilities (or actions in respect
thereof) in such proportion as is appropriate to reflect the relative benefits
received by the Company and the Selling Stockholders on the one hand and the
Underwriters on the other from the offering of the Shares.  If, however, the
allocation provided by the immediately preceding sentence is not permitted by
applicable law or if the indemnified party failed to give the notice required
under subsection (d) above, then each indemnifying party shall contribute to
such amount paid or payable by such indemnified party in such proportion as is
appropriate to reflect not only such relative benefits but also the relative
fault of the Company and the Selling Stockholders on the one hand and the
Underwriters on the other in connection with the statements or omissions which
resulted in such losses, claims, damages or liabilities (or actions in respect
thereof), as well as any other relevant equitable considerations.  The relative
benefits received by the Company and the Selling Stockholders on the one hand
and the Underwriters on the other shall be deemed to be in the same proportion
as the total net proceeds from the offering of the Shares purchased under this
Agreement (before deducting expenses) received by the Company and the Selling
Stockholders bear to the total underwriting discounts and commissions received
by the Underwriters with respect to the Shares purchased under this Agreement,
in each case as set forth in the table on the cover page of the Prospectus.  The
relative fault shall be determined by reference to, among other things, whether
the untrue or alleged untrue statement of a material fact or the omission or
alleged omission to state a material fact relates to information supplied by the
Company or the Selling Stockholders on the one hand or the Underwriters on the
other and the parties' relative intent, knowledge, access to information and
opportunity to correct or prevent such statement or omission.  The Company, each
of the Selling Stockholders and the Underwriters agree that it would not be just
and equitable if contributions pursuant to this subsection (e) were  determined
by pro rata allocation (even if the Underwriters were treated as one entity for
such purposes) or by any other method of allocation which does not take account
of the equitable considerations referred to above in this subsection (e).  The
amount paid or payable by an indemnified party as a result of the losses,
claims, damages or liabilities (or actions in respect thereof) referred to above
in this subsection (e) shall be deemed to include any legal or other expenses
reasonably incurred by such indemnified party in connection with investigating
or defending any such action or claim.  Notwithstanding the provisions of this
subsection (e), (i) no Underwriter shall be required to contribute any amount in
excess of the amount by which the total price at which the Shares underwritten
by it and distributed to the public were offered to the public exceeds the
amount of any damages which such Underwriter has otherwise been required to pay
by reason of such untrue or alleged untrue statement or omission or alleged
omission and (ii) no Selling Stockholder shall be required to contribute any
amount in excess of the gross proceeds from the sale of Shares by such Selling
Stockholder hereunder.  No person guilty of fraudulent misrepresentation (within
the meaning of Section 11(f) of the Act) shall be 


                                     17

<PAGE>

entitled to contribution from any person who was not guilty of such 
fraudulent misrepresentation.  The Underwriters' obligations in this 
subsection (e) to contribute are several in proportion to their respective 
underwriting obligations and not joint.  The Selling Stockholders' 
obligations in this subsection (e) to contribute are several and not joint.

     (f)  The obligations of the Company and the Selling Stockholders under this
Section 8 shall be in addition to any liability which the Company and the
respective Selling Stockholders may otherwise have and shall extend, upon the
same terms and conditions, to each person, if any, who controls any Underwriter
within the meaning of the Act; and the obligations of the Underwriters under
this Section 8 shall be in addition to any liability which the respective
Underwriters may otherwise have and shall extend, upon the same terms and
conditions, to each officer and director of the Company and to each person, if
any, who controls the Company or any Selling Stockholder within the meaning of
the Act.

     9.  (a)  If any Underwriter shall default in its obligation to purchase the
Shares which it has agreed to purchase hereunder at the Time of Delivery, you
may in your discretion arrange for you or another party or other parties to
purchase such Shares on the terms contained herein.  If within 36 hours after
such default by any Underwriter you do not arrange for the purchase of such
Shares, then the Company and the Selling Stockholders shall be entitled to a
further period of 36 hours within which to procure another party or other
parties reasonably satisfactory to you to purchase such Shares on such terms. 
In the event that, within the respective prescribed periods, you notify the
Company and the Selling Stockholders that you have so arranged for the purchase
of such Shares, or the Company and the Selling Stockholders notify you that they
have so arranged for the purchase of such Shares, you or the Company and the
Selling Stockholders shall have the right to postpone such Time of Delivery for
a period of not more than seven days, in order to effect whatever changes may
thereby be made necessary in the Registration Statement or the Prospectus, or in
any other documents or arrangements, and the Company agrees to file promptly any
amendments to the Registration Statement or the Prospectus which in your
reasonable opinion may thereby be made necessary.  The term "Underwriter" as
used in this Agreement shall include any person substituted under this Section
with like effect as if such person had originally been a party to this Agreement
with respect to such Shares.

     (b)  If, after giving effect to any arrangements for the purchase of the
Shares of a defaulting Underwriter or Underwriters by you and the Company and
the Selling Stockholders as provided in subsection (a) above, the aggregate
number of Shares which remains unpurchased does not exceed one-eleventh of the
aggregate number of all the Shares to be purchased at such Time of Delivery,
then the Company and the Selling Stockholders shall have the right to require
each non-defaulting Underwriter to purchase the number of Shares which such
Underwriter agreed to purchase hereunder at such Time of Delivery and, in
addition, to require each non-defaulting Underwriter to purchase its pro rata
share (based on the number of Shares which such Underwriter agreed to purchase
hereunder) of the Shares of such defaulting Underwriter or Underwriters for
which such arrangements have not been made; but nothing herein shall relieve a
defaulting Underwriter from liability for its default.

     (c)  If, after giving effect to any arrangements for the purchase of the
Shares of a defaulting Underwriter or Underwriters by you and the Company and
the Selling Stockholders as provided in subsection (a) above, the aggregate
number of Shares which remains unpurchased 


                                     18

<PAGE>

exceeds one-eleventh of the aggregate number of all the Shares to be 
purchased at such Time of Delivery, or if the Company and the Selling 
Stockholders shall not exercise the right described in subsection (b) above 
to require non-defaulting Underwriters to purchase Shares of a defaulting 
Underwriter or Underwriters, then this Agreement (or, with respect to the 
Second Time of Delivery, the obligations of the Underwriters to purchase and 
of the Company and the Selling Stockholders to sell the Optional Shares) 
shall thereupon terminate, without liability on the part of any nondefaulting 
Underwriter or the Company or the Selling Stockholders, except for the 
expenses to be borne by the Company and the Selling Stockholders and the 
Underwriters as provided in Section 6 hereof and the indemnity and 
contribution agreements in Section 8 hereof; but nothing herein shall relieve 
a defaulting Underwriter from liability for its default.

     10.  The respective indemnities, agreements, representations, warranties
and other statements of the Company, the Selling Stockholders and the several
Underwriters, as set forth in this Agreement or made by or on behalf of them,
respectively, pursuant to this Agreement, shall remain in full force and effect,
regardless of any investigation (or any statement as to the results thereof)
made by or on behalf of any Underwriter or any controlling person of any
Underwriter, or the Company, or any of the Selling Stockholders or any officer
or director or controlling person of the Company, or controlling person of any
Selling Stockholder, and shall survive delivery of and payment for the Shares.

     11.  If this Agreement shall be terminated pursuant to Section 9 hereof,
neither the Company nor the Selling Stockholders shall be under any liability to
any Underwriter except as provided in Section 6 and Section 8 hereof; but, if
for any other reason any Shares are not delivered by or on behalf of the Company
and the Selling Stockholders as provided herein, the Company and each of the
Selling Stockholders pro rata (based on the number of Shares to be sold by the
Company and such Selling Stockholder hereunder) will reimburse the Underwriters
through you for all out-of-pocket expenses approved in writing by you, including
fees and disbursements of counsel, reasonably incurred by the Underwriters in
making preparations for the purchase, sale and delivery of the Shares not so
delivered, but the Company and the Selling Stockholders shall then be under no
further liability to any Underwriter in respect of the Shares not so delivered
except as provided in Section 6 and Section 8 hereof.

     12.  In all dealings hereunder, you shall act on behalf of each of the
Underwriters, and the parties hereto shall be entitled to act and rely upon any
statement, request, notice or agreement on behalf of any Underwriter made or
given by you jointly or by Rauscher Pierce Refsnes, Inc. on behalf of you as the
Representative, and in all dealings with any Selling Stockholder hereunder, you
and the Company shall be entitled to act and rely upon any statement, request,
notice or agreement on behalf of such Selling Stockholder made or given by any
or all of the Attorneys-in-Fact for such Selling Stockholder.

     All statements, requests, notices, and agreements hereunder shall be in
writing, and if to the Underwriters shall be delivered or sent by mail, telex or
facsimile transmission to you as the Representative in care of Rauscher Pierce
Refsnes, Inc. at Cityplace, 2711 N. Haskell Avenue, Suite 2400, Dallas, Texas
75204-2936, Attention:  Corporate Syndicate Department; if to any Selling
Stockholder shall be delivered or sent by mail, telex or facsimile transmission
to counsel for such Selling Stockholder at its address set forth in Schedule II
hereto; and if to the Company shall be delivered or sent by mail, telex or
facsimile transmission to the address of the Company 


                                     19

<PAGE>

set forth in the Registration Statement, Attention: Chief Executive Officer; 
provided, however, that any notice to an Underwriter pursuant to Section 8(d) 
hereof shall be delivered or sent by mail, telex or facsimile transmission to 
such Underwriter at its address set forth in its Underwriters' Questionnaire 
or telex constituting such Questionnaire, which address will be supplied to 
the Company and the Attorneys-in-Fact of the Selling Stockholders as soon as 
reasonably practicable.  Any such statements, requests, notices or agreements 
shall take effect upon receipt thereof.

     13.  This Agreement shall be binding upon, and inure solely to the benefit
of, the Underwriters, the Company and the Selling Stockholders and, to the
extent provided in Section 8 and Section 10 hereof, the officers and directors
of the Company and each person who controls the Company, any Selling Stockholder
or any Underwriter, and their respective heirs, executors, administrators,
successors and assigns, and no other person shall acquire or have any right by
virtue of this Agreement.  No purchaser of any of the Shares from any
Underwriter shall be deemed a successor or assign by reason merely of such
purchase.

     14.  Time shall be of the essence of this Agreement.  As used herein, the
term "business day" shall mean any day when the Commission's office in
Washington, D.C. is open for business.

     15.  THIS AGREEMENT SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH
THE LAWS OF THE STATE OF TEXAS.

     16.  This Agreement may be executed by any one or more of the parties
hereto in any number of counterparts, each of which shall be deemed to be an
original, but all such counterparts shall together constitute one and the same
instrument.

     If the foregoing is in accordance with your understanding, please sign and
return to us seven counterparts hereof, and upon the acceptance hereof by you,
on behalf of each of the Underwriters, this letter and such acceptance hereof
shall constitute a binding agreement among each of the Underwriters, the Company
and each of the Selling Stockholders.  It is understood that your acceptance of
this letter on behalf of each of the Underwriters is pursuant to the authority
set forth in a form of Agreement Among Underwriters, the form of which shall be
submitted to the Company and the Selling Stockholders for examination, upon its
reasonable availability, but without warranty on your part as to the authority
of the signers thereof.

     Any person executing and delivering this Agreement as Attorney-in-Fact for
a Selling Stockholder represents by so doing that he has been duly appointed as
Attorney-in-Fact by such Selling Stockholder pursuant to a validly existing and
binding Power of Attorney which authorizes such Attorney-in-Fact to take such
action.


                                     20


<PAGE>

                             Very truly yours,

                             NEW YORK BAGEL ENTERPRISES, INC.


                             By:
                                  ------------------------------------------
                                  Robert J. Geresi, Chief Executive Officer



                             SELLING STOCKHOLDERS:

                               ROBERT J. GERESI
                               PAUL T. SORRENTINO
                               PAUL R. HOOVER
                               DAVID L. MURFIN
                               VINCENT J. VRANA
                               RODNEY JOE TRIZZA
                               NANCY MURFIN MOXLEY and
                                 MARK A. MOXLEY
                               BARBARA MURFIN MURPHY
                               V. RICHARD HOOVER 
                               BRENT E. DURHAM
                               JOHN R. GERESI
                               CHAD E. WATKINS



                             By:
                                -----------------------------------------------
                                As Attorney-in-Fact acting on behalf of each of
                                the Selling Stockholders named in Schedule II
                                to this Agreement.

Accepted as of the date hereof:

RAUSCHER PIERCE REFSNES, INC.
J.C. BRADFORD & CO.


By:
   -------------------------------------
   Rauscher Pierce Refsnes, Inc.
   On behalf of each of the Underwriters


                                     21
<PAGE>

                                   SCHEDULE I
 
                                                                   NUMBER OF
                                                                   OPTIONAL
                                                    TOTAL        SHARES TO BE
                                                  NUMBER OF      PURCHASED IF
                                                    FIRM           MAXIMUM
                                                SHARES TO BE       OPTION
UNDERWRITER                                      PURCHASED        EXERCISED
- -----------                                      ---------        ---------

Rauscher Pierce Refsnes, Inc.. . . . . . . . .
J.C. Bradford & Co.. . . . . . . . . . . . . .
[Names of other Underwriters]. . . . . . . . .



                                                -----------     -----------
      Total  . . . . . . . . . . . . . . . . .    2,000,000         300,000
                                                -----------     -----------
                                                -----------     -----------


<PAGE>


                                   SCHEDULE II



                                                                   NUMBER OF
                                                                   OPTIONAL
                                                    TOTAL        SHARES TO BE
                                                  NUMBER OF      PURCHASED IF
                                                    FIRM           MAXIMUM
                                                SHARES TO BE       OPTION
UNDERWRITER                                      PURCHASED        EXERCISED
- -----------                                      ---------        ---------

The Company                                      1,800,000          270,000 
The Selling Stockholders:. . . . . . . . . . .   
             Robert J. Geresi (a). . . . . . .      48,000            6,500
             Paul T. Sorrentino (a). . . . . .      48,000            6,500
             Paul R. Hoover (a). . . . . . . .       5,000            1,500
             David L. Murfin (a) . . . . . . .      33,000            5,500
             Vincent J. Vrana (a). . . . . . .      44,000            6,500
             Rodney Joe Trizza (a) . . . . . .      10,750            2,500
             Nancy Murfin Moxley and Mark A.
               Moxley. . . . . . . . . . . . .       2,500              -0- 
             Barbara Murfin Murphy . . . . . .       2,500              -0- 
             V. Richard Hoover . . . . . . . .       2,500              -0- 
             Brent E. Durham . . . . . . . . .       1,750            1,000 
             John R. Geresi. . . . . . . . . .         500              -0-
             Chad E. Watkins . . . . . . . . .       1,500              -0-
                                                -----------     -----------
      Total . . . . . . . . . . . . . . . . .    2,000,000         300,000
                                                -----------     -----------
                                                -----------     -----------
- ------------

(a)      This Selling Stockholder is represented by Klenda, Mitchell, Austerman
         & Zuercher, L.L.C. and has appointed Robert J. Geresi, Paul R. Hoover
         and J. Chris Dennis, and each of them, as Attorneys-in-Fact for such
         Selling Stockholder.


<PAGE>

                                   ANNEX I


    Pursuant to Section 7(f) of the Underwriting Agreement, KPMG Peat Marwick,
LLP shall furnish letters to the Underwriters to the effect that:

         (i)  They are independent certified public accountants with respect to
    the Company within the meaning of the Act and the applicable published
    rules and regulations thereunder;

         (ii)  In their opinion, the financial statements and any supplementary
    financial information and schedules audited (and, if applicable,
    prospective financial statements and/or pro forma financial information
    examined) by them and included in the Prospectus or the Registration
    Statement comply as to form in all material respects with the applicable
    accounting requirements of the Act and the related published rules and
    regulations thereunder; and, if applicable, they have made a review in
    accordance with standards established by the American Institute of
    Certified Public Accountants of the unaudited consolidated interim
    financial statements, selected financial data, pro forma financial
    information, prospective financial statements and/or condensed financial
    statements derived from audited financial statements of the Company for the
    periods specified in such letter, as indicated in their reports thereon,
    copies of which have been furnished to the representatives of the
    Underwriters (the "Representatives");

         (iii)  On the basis of limited procedures, not constituting an audit
    in accordance with generally accepted auditing standards, consisting of a
    reading of the unaudited financial statements and other information
    referred to below, a reading of the latest available interim financial
    statements of the Company, inspection of the minute books of the Company
    since the date of the latest audited financial statements included in the
    Prospectus, inquiries of officials of the Company responsible for financial
    and accounting matters and such other inquiries and procedures as may be
    specified in such letter, nothing came to their attention that caused them
    to believe that:

               (A)  any unaudited combined statements of income, combined
         balance sheets and combined statements of cash flows as of dates or
         for periods beginning after January 1, 1991 included in the Prospectus
         do not comply as to form in all material respects with the applicable
         accounting requirements of the Act and the related published rules and
         regulations thereunder, or are not in conformity with generally
         accepted accounting principles applied on a basis substantially
         consistent with the basis for the audited combined statements of
         income, combined balance sheets and combined statements of cash flows
         included in the Prospectus;

               (B)  any other unaudited income statement data and balance sheet
         items for the periods or as of the dates referred to in Clause (A)
         above included in the Prospectus do not agree with the corresponding
         items in the unaudited combined financial statements from which such
         data and items were derived, and any such unaudited data and items
         were not determined on a basis substantially consistent with the basis
         for the corresponding amounts in the audited combined financial
         statements included in the Prospectus;

               (C)  the unaudited financial statements which were not included
         in the


<PAGE>

         Prospectus but from which were derived any unaudited condensed
         financial statements as of dates or for periods beginning after
         January 1, 1991 and any unaudited income statement data and balance
         sheet items included in the Prospectus and referred to in Clause (B)
         were not determined on a basis substantially consistent with the basis
         for the audited combined financial statements included in the
         Prospectus;

               (D)  any unaudited pro forma combined condensed financial
         statements included in the Prospectus do not comply as to form in all
         material respects with the applicable accounting requirements of the
         Act and the published rules and regulations thereunder or the pro
         forma adjustments have not been properly applied to the historical
         amounts in the compilation of those statements;

               (E)  as of a specified date not more than five days prior to the
         date of such letter, there have been any changes in the combined
         capital stock (other than issuances of capital stock upon exercise of
         options and stock appreciation rights, upon earn-outs of performance
         shares and upon conversions of convertible securities, in each case
         which were outstanding on the date of the latest financial statements
         included in the Prospectus) or any increase in the combined long-term
         debt of the Company, or any decreases in consolidated net current
         assets or net assets or other items specified by the Representatives
         or any increases in any items specified by the Representatives, in
         each case as compared with amounts shown in the latest balance sheet
         included in the Prospectus; except in each case for changes, increases
         or decreases which the Prospectus discloses have occurred or may occur
         or which are described in such letter; and

               (F)  for the period from the date of the latest financial
         statements included in the Prospectus to the specified date referred
         to in Clause (E) there were any decreases in combined net revenues or
         operating profit or the total or per share amounts of combined net
         income or other items specified by the Representatives, or any
         increases in any items specified by the Representatives, in each case
         as compared with the comparable period of the preceding year and with
         any other period of corresponding length specified by the
         Representatives, except in each case for decreases or increases which
         the Prospectus discloses have occurred or may occur or which are
         described in such letter; and

         (iv)  In addition to the audit referred to in their report(s) included
    in the Prospectus and the limited procedures, inspection of minute books,
    inquiries and other procedures referred to in paragraph (iii) above, they
    have carried out certain specified procedures, not constituting an audit in
    accordance with generally accepted auditing standards, with respect to
    certain amounts, percentages and financial information specified by the
    Representatives, which are derived from the general accounting records of
    the Company, which appear in the Prospectus, or in Part II of, or in
    exhibits and schedules to, the Registration Statement specified by the
    Representatives, and have compared certain of such amounts, percentages and
    financial information with the accounting records of the Company and have
    found them to be in agreement.


<PAGE>
                                                                    EXHIBIT 23.1
 
           CONSENT OF KLENDA, MITCHELL, AUSTERMAN & ZUERCHER, L.L.C.
 
The Board of Directors
New York Bagel Enterprises, Inc.
 
    We  hereby consent to the use in  this Registration Statement on Form S-1 of
the references made to our firm  herein, in particular to the section  captioned
"Legal Matters."
 
                              /s/ Klenda, Mitchell, Austerman & Zuercher, L.L.C.
 
   
Wichita, Kansas
August 2, 1996
    

<PAGE>
                                                                    EXHIBIT 23.2
 
                         INDEPENDENT AUDITORS' CONSENT
 
The Board of Directors
New York Bagel Enterprises, Inc.:
 
    We consent to the use of our reports relating to the combined balance sheets
of  New York Bagel Enterprises,  Inc. as of December 31,  1994 and 1995, and the
related combined statements of  operations, stockholders' equity (deficit),  and
cash  flows for each  of the years  in the three-year  period ended December 31,
1995, the  statements of  operations,  stockholder's equity  and cash  flows  of
Nashville  Bagel Co., Inc. for each of  the years in the three-year period ended
June 30, 1995 and for  the period from July 1,  1995 through December 14,  1995,
and  the  statements of  operations, stockholders'  deficit,  and cash  flows of
Central & Ridge  Yogurt, Inc.  for the year  ended December  31, 1995,  included
herein  and to the references to our  firm under the headings "Selected Combined
Financial Data" and "Experts" in the prospectus.
 
    Our report relating to our audits of  Nashville Bagel Co., Inc. refers to  a
change in the method of accounting for income taxes in 1994.
 
   
                                                /s/ KPMG PEAT MARWICK LLP
    
 
                                                  KPMG Peat Marwick LLP
 
   
Wichita, Kansas
August 2, 1996
    


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