METRO NETWORKS INC
424B1, 1996-10-17
COMMUNICATIONS SERVICES, NEC
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<PAGE>
                                                Filed Pursuant to Rule 424(b)(1)
                                                       Registration No. 333-6311
                                7,200,000 SHARES
                              METRO NETWORKS, INC.
 
              [LOGO]
 
                                  COMMON STOCK
                          (PAR VALUE $.001 PER SHARE)
 
                                 --------------
 
    Of the 7,200,000 shares of Common Stock offered hereby, 3,600,000 shares are
being  sold by the  Company and 3,600,000  shares are being  sold by the Selling
Stockholder. The Company will not receive any  of the proceeds from the sale  of
shares by the Selling Stockholder. See "Principal and Selling Stockholders."
 
   
    Prior to this offering, there has been no public market for the Common Stock
of  the Company. For factors to be  considered in determining the initial public
offering price, see "Underwriting."
    
 
    SEE "RISK FACTORS" BEGINNING  ON PAGE 11  HEREOF FOR CERTAIN  CONSIDERATIONS
RELEVANT TO AN INVESTMENT IN THE COMMON STOCK.
 
   
    The  Common Stock  has been  approved for  quotation on  the Nasdaq National
Market under the symbol "MTNT."
    
                                 --------------
 
THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES  AND
   EXCHANGE  COMMISSION  OR ANY  STATE  SECURITIES COMMISSION  NOR  HAS THE
     SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION
       PASSED  UPON  THE  ACCURACY   OR  ADEQUACY  OF  THIS   PROSPECTUS.
           ANY  REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
 
                                 --------------
 
   
<TABLE>
<S>                                   <C>                 <C>                   <C>                   <C>
                                        INITIAL PUBLIC        UNDERWRITING          PROCEEDS TO       PROCEEDS TO SELLING
                                        OFFERING PRICE        DISCOUNT(1)            COMPANY(2)           STOCKHOLDER
                                      ------------------  --------------------  --------------------  --------------------
Per Share...........................        $16.00               $1.12                 $14.88                $14.88
Total(3)............................     $115,200,000          $8,064,000           $53,568,000           $53,568,000
</TABLE>
    
 
- --------------
 
(1) The Company  and  the  Selling  Stockholder have  agreed  to  indemnify  the
    Underwriters  against certain  liabilities, including  liabilities under the
    Securities Act of 1933.
 
(2) Before deducting estimated expenses of $700,000 payable by the Company.
 
   
(3) The Company has granted the Underwriters  an option for 30 days to  purchase
    up  to an additional 1,050,000 shares of  Common Stock at the initial public
    offering price per share,  less the underwriting  discount, solely to  cover
    over-allotments.  If such  option is  exercised in  full, the  total initial
    public offering price,  underwriting discount  and proceeds  to the  Company
    will   be  $132,000,000,  $9,240,000   and  $69,192,000,  respectively.  See
    "Underwriting."
    
                                 --------------
 
   
    The shares  offered hereby  are offered  severally by  the Underwriters,  as
specified herein, subject to receipt and acceptance by them and subject to their
right  to reject any order in whole or in part. It is expected that certificates
for the shares  will be ready  for delivery in  New York, New  York on or  about
October 22, 1996, against payment therefor in immediately available funds.
    
 
GOLDMAN, SACHS & CO.
 
                                CS FIRST BOSTON
                                                    DONALDSON, LUFKIN & JENRETTE
                                         SECURITIES CORPORATION
 
                                 --------------
 
   
                The date of this Prospectus is October 16, 1996.
    
<PAGE>
EDGAR DESCRIPTION
 
    [A  map of the United States is  depicted with circles used to indicate each
of Metro Networks Markets  which are Phoenix and  Tucson, Arizona; Los  Angeles,
Modesto,  Oxnard, Sacramento, Riverside/San Bernadino, San Diego, San Francisco,
San Jose and Stockton, California;  Denver, Colorado; Danbury, Hartford and  New
Haven, Connecticut; Wilmington, Delaware; Daytona Beach, Jacksonville, Miami/Ft.
Lauderdale,  Orlando,  Tampa/St.  Petersburg/Clearwater  and  West  Palm  Beach,
Florida; Altanta, Georgia; Chicago, Illinois; Indianapolis, Indiana; Louisville,
Kentucky;  Baltimore,  Maryland;   Boston,  Massachusetts;  Detroit,   Michigan;
Minneapolis/St.  Paul, Minnestoa; Kanasas  City and St.  Louis, Missouri; Omaha,
Nebraska; Las Vegas, Nevada;  Monmouth/Ocean counties, New Jersey;  Albuquerque,
New   Mexico;  Buffalo,  New  York,  Rochester  and  Nassau  County,  New  York;
Charlotte/Gastonia, North Carolina; Cincinnati, Cleveland/Akron/ Columbus, Ohio;
Oklahoma  City,  Oklahoma;  Portland,   Oregon;  Philadelphia  and   Pittsburgh,
Pennsylvania;  Providence,  Rhode  Island;  Memphis  and  Nashville,  Tennessee;
Austin, Dallas/Ft. Worth, Houston/Galveston, San Antonio, Texas; Salt Lake City,
Utah; Richmond,  Norfolk/Virginia Beach,  Virginia; Seattle/Tacoma,  Washington;
Washington D.C. and Milwaukee, Wisconsin.
 
    Color  photographs of  the types of  news and information  services that the
Company's networks  may  provide to  its  affiliates will  be  presented.  These
include:  a blazing  fire, traffic  jams, sporting  events, weather  updates and
information on current  events. Certain text  from the overview  section of  the
prospectus  will  also be  repeated  here. The  logos  of the  Company's various
information services will also be  presented including: Metro Video News,  Metro
Network  News,  Metro  Networks,  Metro Traffic  Control  and  Metro Information
Services.]
 
                                 --------------
 
    The Company intends to furnish to its shareholders annual reports containing
audited financial statements and quarterly reports containing unaudited  interim
financial information for the first three fiscal quarters of each fiscal year.
                                 --------------
 
    IN  CONNECTION WITH THIS OFFERING, THE UNDERWRITERS MAY OVER-ALLOT OR EFFECT
TRANSACTIONS WHICH STABILIZE OR  MAINTAIN THE MARKET PRICE  OF THE COMMON  STOCK
OFFERED  HEREBY AT A LEVEL ABOVE THAT  WHICH MIGHT OTHERWISE PREVAIL IN THE OPEN
MARKET. SUCH TRANSACTIONS MAY BE EFFECTED ON THE NASDAQ NATIONAL MARKET, IN  THE
OVER-THE-COUNTER  MARKET OR  OTHERWISE. SUCH  STABILIZING, IF  COMMENCED, MAY BE
DISCONTINUED AT ANY TIME.
 
    DURING THIS OFFERING, CERTAIN PERSONS AFFILIATED WITH PERSONS  PARTICIPATING
IN THE DISTRIBUTION MAY ENGAGE IN TRANSACTIONS FOR THEIR OWN ACCOUNTS OR FOR THE
ACCOUNTS  OF OTHERS IN THE COMMON STOCK PURSUANT TO EXEMPTIONS FROM RULES 10B-6,
10B-7 AND 10B-8 UNDER THE SECURITIES EXCHANGE ACT OF 1934.
 
                                       2
<PAGE>
                               PROSPECTUS SUMMARY
 
    THE  FOLLOWING SUMMARY  IS QUALIFIED  IN ITS  ENTIRETY BY  THE MORE DETAILED
INFORMATION AND  COMBINED  FINANCIAL  STATEMENTS AND  NOTES  THERETO,  APPEARING
ELSEWHERE  IN THIS  PROSPECTUS. UNLESS  OTHERWISE INDICATED,  ALL INFORMATION IN
THIS  PROSPECTUS  ASSUMES  THAT  THE  OVER-ALLOTMENT  OPTIONS  GRANTED  TO   THE
UNDERWRITERS  ARE  NOT  EXERCISED.  IN  ADDITION,  UNLESS  THE  CONTEXT REQUIRES
OTHERWISE, REFERENCES TO THE COMPANY REFER  TO METRO NETWORKS, INC., A  DELAWARE
CORPORATION,  AND ITS SUBSIDIARY AFTER THE REORGANIZATION (AS DEFINED HEREIN). A
GLOSSARY OF CERTAIN TERMS APPEARING HEREIN HAS BEEN INCLUDED IN THIS PROSPECTUS.
SEE "GLOSSARY."
 
                                  THE COMPANY
 
OVERVIEW
 
   
    The Company is the largest provider of traffic reporting services, according
to a March,  1994 market analysis  prepared by the  United States Department  of
Transportation,  and  believes that  it  is a  leading  supplier of  local news,
sports, weather and other information  reporting services to the television  and
radio  broadcast  industries.  The  Company's  information  reports,  which  are
customized to meet the specific needs of each of the Company's individual  radio
and   television   station  affiliates,   are   presently  being   broadcast  by
approximately  1,275  radio  station  affiliates  and  110  television   station
affiliates.  The Company provides  local broadcast information  reports in 47 of
the 50 largest MSA markets in the  United States. In exchange for the  Company's
information  reports, radio and television station affiliates provide commercial
airtime inventory to  the Company.  The packaging  and sale  of this  commercial
airtime  inventory accounts for substantially all of the Company's revenues. See
"-- Advertising Sales and Marketing," "Business" and "Glossary."
    
 
    Because the Company  has numerous radio  station affiliates in  each of  its
markets  (averaging 21  affiliates per  market), the  Company believes  that its
broadcasts of local traffic information enable advertisers to reach more people,
more often,  in  a  higher  impact  manner than  can  be  achieved  using  other
advertising  media. The Company's information reports  are broadcast daily in 60
MSA markets and are  heard by more  than 100 million people  (age 12 and  over).
Such reports and the Company's commercial messages are listened to by an average
of  88% of the population (age 12 and  over) in its markets. The Company's large
network of affiliates offers advertisers the opportunity to reach a  broad-based
local,  regional or national  audience, through a  single purchase of commercial
airtime inventory. See "Business."
 
    The  Company  offers  advertisers  three  different  networks  on  which  to
broadcast  their  advertisements:  the  network of  radio  stations  (the "Radio
Traffic Services Network")  which broadcasts the  Company's traffic  information
reports  (the  "Radio Traffic  Services"); the  network  of radio  stations (the
"Expanded Radio Services Network") which broadcasts an array of customized local
news, sports,  weather  and  other programming  services  (the  "Expanded  Radio
Services"); and the network of television stations (the "MetroTV Network") which
broadcasts  the Company's  television traffic  services and  video news services
(the "Television Traffic Services" and  "Video News Services" and  collectively,
the  "MetroTV Services"). The Company believes  that the Expanded Radio Services
Network and the MetroTV  Network, both of which  are currently being  developed,
will become separate broad-based networks through which the Company will be able
to  acquire,  package  and  sell additional  commercial  airtime  inventory. See
"Business -- Operating Strategy" and " -- Advertising Sales and Marketing."
 
    Since its founding in 1978, the Company has demonstrated growth in  revenues
and  EBITDA  (I.E., earnings  before other  expense (income),  interest expense,
taxes, depreciation and amortization). For the  six months ended June 30,  1996,
the  Company had revenues of $50.1 million, EBITDA of $11.5 million and adjusted
EBITDA (I.E., EBITDA plus predecessor  shareholder costs) of $12.2 million.  For
the  year ended December 31,  1995, the Company had  pro forma revenues of $78.1
million, pro forma  EBITDA of  $10.0 million and  pro forma  adjusted EBITDA  of
$12.1  million. See "Management's Discussion and Analysis of Financial Condition
and Results of Operations" and "Selected Financial and Operating Data."
 
                                       3
<PAGE>
OPERATING STRATEGY
 
    The Company's strategy is to realize operating efficiencies by (i) expanding
geographically; (ii) increasing the number of affiliates using the Radio Traffic
Services within existing markets; (iii) developing the Expanded Radio  Services;
(iv)   developing  the  MetroTV  Services;  and  (v)  continuing  to  strengthen
marketing, sales and inventory management operations.
 
   
    -EXPAND GEOGRAPHICALLY.   The Company,  which currently operates  in 60  MSA
     markets  in the United States, including 54  of the largest 75 MSA markets,
     believes that  the  economic  model  for  its  local  information  services
     business  is viable in each of the largest 75 MSA markets. Since July 1994,
     the Company has entered  16 new markets and  the Company intends to  expand
     into  the remaining 21  of the largest  75 MSA markets  over the next three
     years  through  strategic  acquisitions  and  start-ups.  The  Company  has
     recently  entered into a purchase agreement to acquire all of the assets of
     Airborne Traffic Network, Inc.  ("ATN") and a letter  of intent to  acquire
     the  assets of  Wisconsin Information Systems,  Inc. ("WIS") (collectively,
     the "Pending Acquisitions").  The Company is  always examining  acquisition
     and expansion opportunities. See
    
     "-- Recent Developments."
 
    -INCREASE  THE NUMBER OF AFFILIATES USING  THE RADIO TRAFFIC SERVICES WITHIN
     EXISTING MARKETS.  The Company believes there are substantial opportunities
     for continued growth in the Radio Traffic Services Network. As of June  30,
     1996,  the  Company provided  its Radio  Traffic Services  to approximately
     1,230 radio station  affiliates, an increase  from approximately 900  radio
     station  affiliates  as of  December 31,  1994.  The Company  believes that
     opportunities  are  available  to   increase  its  market  penetration   by
     establishing   affiliate  relationships  with   additional  radio  stations
     nationwide. Its current Radio Traffic Services Network represents 48.7%  of
     the  approximately 2,524 radio stations in the  60 MSA markets in which the
     Company operates.
 
    -DEVELOP THE  EXPANDED RADIO  SERVICES.   Having established  a  substantial
     market  presence in  the Radio Traffic  Services, the  Company began during
     1994 to leverage this business by  offering the Expanded Radio Services  to
     its  network of radio station affiliates. As  of June 30, 1996, the Company
     provided the  Expanded  Radio  Services  to more  than  200  radio  station
     affiliates  in 28 MSA markets, an increase from 92 radio station affiliates
     in 17 MSA markets as  of December 31, 1994.  The Company intends to  expand
     these services to all of its markets by the end of 1997.
 
    -DEVELOP  THE METROTV SERVICES.  The Company has provided Television Traffic
     Services to the MetroTV Network  for over ten years.  As of June 30,  1996,
     this  network consisted  of 110 television  stations in 47  DMA markets, an
     increase from 71 television stations in  33 DMA markets as of December  31,
     1994.  In connection  with its  core Radio  Traffic Services  business, the
     Company developed an  extensive array of  video surveillance and  broadcast
     equipment,   including  jet  helicopters,   broadcast  quality  remote  and
     omni-directional   aircraft-mounted   camera    systems,   mobile    units,
     computer-generated  graphic displays and  broadcasting technology. In 1995,
     the Company  began to  use  this infrastructure  to  offer the  Video  News
     Services  to its network of television station affiliates, and is currently
     providing these services to 16 of  its television station affiliates in  12
     of  its 47 DMA markets. The MetroTV Services include full service, 24 hours
     per day/7 days per week video  coverage from camera crews in the  Company's
     aircraft  and  mobile  ground  units covering  breaking  news  stories. The
     Company intends to expand the Video  News Services into the 25 largest  DMA
     markets in the United States over the next three years.
 
    -CONTINUE   TO   STRENGTHEN  MARKETING,   SALES  AND   INVENTORY  MANAGEMENT
     OPERATIONS.  Over the past year, the Company has invested in, and continues
     to initiate and implement, new operating strategies and systems to increase
     revenues and EBITDA. In order to  increase the percentage of the  Company's
     commercial  airtime inventory sold, the Company has (i) increased its sales
     force from approximately 70 sales  representatives as of December 31,  1994
     to  approximately  136  sales representatives  as  of June  30,  1996; (ii)
     developed a corporate marketing  department to support  the efforts of  its
     sales   representatives   by   providing   extensive   training,  research,
     sales/marketing materials  and  analysis; (iii)  hired  additional  general
     managers and sales managers to better
 
                                       4
<PAGE>
     manage  the  activities  of  its  sales  representatives  and  enhance  its
     affiliate relations; (iv) fully automated its commercial airtime  inventory
     management system to improve inventory control and pricing; and (v) reduced
     the  level of reciprocal  arrangements (the exchange  of commercial airtime
     for goods  and services)  to focus  sales representatives  on cash  revenue
     business.
 
PROGRAMMING
 
    Every  aspect of the Company's information  reports (including the length of
report, content of report, specific geographic coverage area, time of broadcast,
number of reports  aired per day,  broadcaster's style, etc.)  is customized  to
meet  each  individual  affiliate's requirements.  The  Company  typically works
closely with the program directors, news directors, and general managers of  its
affiliates  to ensure that  the Company's services  meet its affiliates' quality
standards. The Company and its affiliates jointly select the on-air broadcasters
to ensure that each broadcaster's style is appropriate for the station's format.
The  Company's  broadcasters  often  become  integral  "personalities"  on  such
affiliates'  stations  as  a result  of  their significant  on-air  presence and
interaction with the stations' on-air  personnel. In order to realize  operating
efficiencies,  the Company endeavors to utilize its professional broadcasters on
multiple affiliate stations within a  particular market. Generally, each of  the
Company's broadcasters delivers reports to between two and four of the Company's
affiliates.
 
    The  Company does not require its affiliates  to identify the Company as the
supplier of its information reports. This provides the Company's affiliates with
a high degree of customization and flexibility, as each affiliate has the  right
to  present the information reports provided by  the Company as if the affiliate
had generated  such  reports  with  its own  resources.  For  example,  multiple
affiliates  in a  single market may  suggest that  the Company's infrastructure,
including  its  airplanes,  helicopters  and  broadcasters,  are  those  of  the
affiliate. See "Business -- Programming".
 
INFRASTRUCTURE
 
    The  Company  believes  that  its  extensive  fleet  of  aircraft  and other
information-gathering  technology  and  broadcast  equipment  have  allowed  the
Company  to provide high  quality programming, enabling it  to retain and expand
its affiliate  base. In  the aggregate,  the Company  utilizes approximately  69
fixed-wing aircraft, 17 helicopters, 30 mobile units, 7 airborne camera systems,
16  fixed-position camera systems,  50 broadcast studios  and 1,177 broadcasters
and producers. The Company  also maintains a staff  of computer programmers  and
graphics  experts  to supply  customized graphics  and other  visual programming
elements to television  stations. In addition,  the Company's operating  centers
and   broadcast  studios  have  sophisticated  computer  technology,  video  and
broadcast equipment  and  cellular  and wireless  technology  which  enable  the
Company's broadcasters to deliver accurate and timely reports to its affiliates.
The  infrastructure and resources dedicated to  a specific market by the Company
are determined by the size of the  market, the number of affiliates the  Company
serves  in the market and the type  of services being provided. See "Business --
Infrastructure."
 
ADVERTISING SALES AND MARKETING
 
    The Company's  primary  source of  revenue  is  the packaging  and  sale  to
advertisers  of  commercial airtime  inventory provided  to  the Company  by its
affiliates in exchange for its information reports. The Company's standard radio
affiliate contract,  which  is generally  for  a term  of  one year  or  longer,
typically  requires  that for  each report  provided by  the Company,  the radio
station provide  the Company  with  an opening  announcement  and a  ten  second
commercial message (or "sponsorship") to be broadcast as part of the report. The
Company  packages its radio commercial airtime inventory for sale to advertisers
on  a  market-wide,  regional  or  national  basis  and  then  broadcasts  these
sponsorship  advertisements  among its  entire  network of  affiliates  within a
particular market on a fair and  equal rotation (i.e., each advertiser  receives
its  pro rata share of advertisements on each of the Company's affiliates in the
relevant market). The Company  believes that its  radio sponsorships, which  are
typically  sold in  multiple "sponsorship" packages  (generally 125,  250 or 500
sponsorships  broadcast  over  four  week  periods  in  each  market),   provide
advertisers with an effective and efficient medium to reach a high percentage of
the  population in its markets. The Company's 500 sponsorship package (which the
Company believes is the most frequently purchased package) reaches an average of
approximately 70% of the population
 
                                       5
<PAGE>
(age 12 and over) in the  Company's MSA markets. The Company's advertisers  have
the ability to target individual markets and customize their commercial messages
by  station format. Because most of  the sponsorships are read live, advertisers
can change their messages on short  notice. The Company believes that its  radio
advertising  networks  have  a  high degree  of  impact  because  the commercial
messages are imbedded in the affiliates' programming and are generally delivered
live by  the  Company's broadcasters  during  peak drive  periods.  The  Company
provides  its MetroTV  Services to  television stations  in exchange  for thirty
second commercial airtime inventory.  The amount and  day-part placement of  the
commercial  airtime inventory that the Company receives from television stations
varies by market and by the type of service provided by the Company.
 
    In each  of  the  markets  in which  it  conducts  operations,  the  Company
maintains  an advertising  sales office  as part  of its  operations center. The
Company's advertising sales force is  able to sell available commercial  airtime
inventory  in any and all  of the Company's markets  in addition to selling such
inventory in each  local market.  The Company  believes this  affords its  sales
representatives  an advantage over  certain of their  competitors. The Company's
advertising sales force is comprised of approximately 136 sales representatives.
Although the Company  typically has  two or  three sales  representatives in  an
individual  market, the number of sales representatives ranges from one to eight
depending on the size  of the market  and the number  of potential regional  and
national  advertising clients headquartered in  the market. Specialized programs
and marketing campaigns, which support nationwide sales and other special  forms
of advertising, are managed from the Company's headquarters in Houston, Texas.
 
    As  the Company's  business has developed,  the Company  has sold increasing
amounts of its  commercial airtime inventory  to regional/national  advertisers.
For  the  year  ended December  31,  1994,  approximately 25%  of  the Company's
advertising revenue was attributable to regional/national advertisers, with  the
balance  attributable to  local advertisers. For  the six months  ended June 30,
1996, sales to regional/national advertisers accounted for approximately 50%  of
total advertising revenues. See "Business -- Advertising and Sales".
 
                              RECENT DEVELOPMENTS
 
    Since  July  1994, through  strategic  acquisitions and  new  start-ups, the
Company has expanded  into 16  new markets,  comprised of  14 new  markets as  a
result  of  strategic  acquisitions and  two  new  markets as  a  result  of new
start-ups. In  this period,  the  Company has  made six  strategic  acquisitions
(which  accounted for  new markets including  Salt Lake City,  Utah; Phoenix and
Tucson, Arizona; Las Vegas, Nevada;  St. Louis, Missouri; Milwaukee,  Wisconsin;
Nashville   and  Memphis,  Tennessee;  Louisville,  Kentucky;  Charlotte,  North
Carolina;  Providence,   Rhode  Island;   Hartford,  Danbury   and  New   Haven,
Connecticut)  and  made  an  additional  strategic  acquisition  to  expand  its
operations  in  Atlanta,  Georgia.  The  aggregate  purchase  price  for   these
acquisitions was approximately $20 million. On a pro forma basis, the operations
acquired  by the Company in this  period generated revenues of approximately $15
million and EBITDA of approximately $3  million for the year ended December  31,
1995. See "Business -- Acquisitions".
 
    -SALT  LAKE  CITY ACQUISITION.   On  January 3,  1996, the  Company acquired
     Aeromedia, Inc. ("Aeromedia"). As  of June 30,  1996, the Company  (through
     Aeromedia) provided traffic services to 22 radio station and two television
     station  affiliates in Salt  Lake City, Utah,  the thirty-fifth largest MSA
     market.
 
    -NEW ENGLAND ACQUISITION.  On January 4, 1996, the Company acquired a  group
     of  companies (the "Traffic Net  Group"). As of June  30, 1996, the Company
     (through the Traffic Net Group) provided local traffic information services
     to approximately 70 radio station  and three television station  affiliates
     in  and around the Hartford, Connecticut  area (the forty-first largest MSA
     market),  and  Providence,  Rhode  Island  (the  thirty-first  largest  MSA
     market).  In  addition,  one of  the  companies  in the  Traffic  Net Group
     provides weather  reporting  services  to approximately  46  radio  station
     affiliates  in Boston,  Massachusetts (the  tenth largest  MSA market), and
     throughout New England. See "Business -- Acquisitions."
 
                                       6
<PAGE>
   
    -KANSAS CITY AND OMAHA LETTER  OF INTENT.    In September 1996, the  Company
     signed an agreement to acquire all the assets of ATN for approximately $1.5
     million.  As of  June 30,  1996 ATN provided  traffic services  to 16 radio
     station affiliates  in  Kansas City,  Missouri  and Omaha,  Nebraska.  Such
     acquisition is expected to close in January 1997.
    
 
    -OKLAHOMA  CITY, ALBUQUERQUE, OMAHA AND MILWAUKEE LETTER OF INTENT.  On July
     24, 1996, the Company entered  into a letter of  intent to acquire all  the
     assets  of WIS for approximately $650,000. As of June 30, 1996 WIS provided
     traffic services  to  eight radio  station  affiliates and  one  television
     station  affiliate in  Oklahoma City, 12  radio station  affiliates and one
     television affiliate  in Albuquerque,  eight  radio station  affiliates  in
     Omaha and one television station affiliate in Milwaukee.
 
REORGANIZATION
 
    From  1978 until the  closing of the  offering, the business  of the Company
will have  been  operated  through  Metro  Traffic  Control,  Inc.,  a  Maryland
corporation;  Metro  Networks, Ltd.,  a Texas  limited partnership,  Metro Video
News, Inc., a Texas corporation; Metro Reciprocal, Inc., a Texas corporation and
their  subsidiaries  (collectively,  the  "Predecessor  Companies").  Until  the
closing  of  this  offering, all  of  the  equity interests  in  the Predecessor
Companies will be owned by David I. Saperstein, the Chairman and Chief Executive
Officer of  the Company,  and  certain trusts  (the  "Trusts") created  for  the
benefit of Mr. Saperstein's children (collectively, the "Saperstein Family").
 
    In  May 1996, Metro Networks, Inc. was incorporated in Delaware. Immediately
prior to the  closing of  this offering,  the Saperstein  Family will  establish
Metro  Networks,  Inc.  as a  holding  company  and consolidate  the  issued and
outstanding equity interests  in the Predecessor  Companies, by exchanging  such
interests  for  9,350,607  shares of  Metro  Networks, Inc.'s  Common  Stock and
2,549,750 shares of Metro Networks, Inc.'s Series A Convertible Preferred  Stock
(the  "Reorganization"). Metro  Networks, Inc. expects  to conduct substantially
all of  its operations  through Metro  Traffic Control,  Inc. See  "Business  --
Reorganization."
 
    The  principal executive offices of Metro Networks, Inc. are located at 2800
Post Oak Boulevard, Suite  4000, Houston, Texas 77056.  The telephone number  at
that location is (713) 407-6000.
 
                                       7
<PAGE>
                                  THE OFFERING
 
<TABLE>
<S>                                            <C>
Common Stock offered by the Company..........  3,600,000 shares
 
Common Stock offered by the Selling
 Stockholder.................................  3,600,000 shares
 
Common Stock outstanding after the
 offering....................................  15,500,357 shares(1)
 
Proposed Nasdaq National Market Symbol.......  MTNT
 
Use of Proceeds..............................  To reduce bank indebtedness, to fund growth
                                               through pending and potential acquisitions
                                               and entry into new markets and for working
                                               capital purposes. See "Use of Proceeds."
 
Risk Factors.................................  See "Risk Factors" for a discussion of
                                               certain considerations relevant to an
                                               investment in the Common Stock.
</TABLE>
 
- ------------------------
(1) Does not include 1,000,000 shares of Common Stock reserved for issuance upon
    the exercise of stock options to be granted to employees under the Company's
    1996  Incentive  Stock Option  Plan (the  "1996  Plan"). See  "Management --
    Executive Compensation."  Does  not include  2,549,750  shares of  Series  A
    Convertible  Preferred Stock. See "Business -- Reorganization", "Description
    of Capital Stock" and "Certain Transactions."
 
                                       8
<PAGE>
      SUMMARY HISTORICAL AND PRO FORMA FINANCIAL AND OTHER OPERATING DATA
   
<TABLE>
<CAPTION>
                                                  YEAR ENDED DECEMBER 31,                   SIX MONTHS ENDED
                                       ---------------------------------------------            JUNE 30,
                                                                          PRO FORMA   ----------------------------
                                         1993       1994        1995       1995(1)       1995           1996
                                       ---------  ---------  ----------  -----------  -----------  ---------------
                                                   (IN THOUSANDS, EXCEPT PER SHARE AND OPERATING DATA)
<S>                                    <C>        <C>        <C>         <C>          <C>          <C>
STATEMENT OF OPERATIONS DATA:
Advertising revenues.................  $  47,905  $  60,048  $   72,433   $  78,102    $  30,623     $    50,077
Broadcasting costs...................     27,384     32,239      41,286      43,243       19,816          24,173
Marketing expense....................      8,848     11,355      14,504      15,980        6,821          10,101
General and administrative expense...      6,994      5,939       7,193       8,869        4,055           4,350
Depreciation and amortization
 expense.............................      1,814      1,302       3,981       5,920        1,694           2,936
                                       ---------  ---------  ----------  -----------  -----------  ---------------
Total operating costs................     45,040     50,835      66,964      74,012       32,386          41,560
Income (loss) from operations........      2,865      9,213       5,469       4,090       (1,763)          8,517
  Other expense (income).............        238       (164)       (137)       (123)         (93)            (66)
  Interest expense...................        145        293       1,260       1,838          421             934
                                       ---------  ---------  ----------  -----------  -----------  ---------------
Income (loss) before tax provision...      2,482      9,084       4,346       2,375       (2,091)          7,649
  Income tax provision...............      1,066      2,179       1,036         808          229             573
Income (loss) from continuing
 operations..........................      1,416      6,905       3,310       1,567       (2,320)          7,076
                                       ---------  ---------  ----------  -----------  -----------  ---------------
  Discontinued operations............       (561)        --          --          --           --              --
                                       ---------  ---------  ----------  -----------  -----------  ---------------
Net income (loss)....................  $     855  $   6,905  $    3,310   $   1,567    $  (2,320)    $     7,076
                                       ---------  ---------  ----------  -----------  -----------  ---------------
                                       ---------  ---------  ----------  -----------  -----------  ---------------
Pro forma net income.................                        $    2,803                              $     4,933
                                                             ----------                            ---------------
                                                             ----------                            ---------------
Pro forma net income per share(2)....                        $      .23                              $       .41
                                                             ----------                            ---------------
                                                             ----------                            ---------------
Pro forma weighted average shares
 outstanding(2)......................                        12,251,997                               11,962,153
                                                             ----------                            ---------------
                                                             ----------                            ---------------
CASH FLOWS DATA:
  Net cash provided by (used in)
   operating activities..............  $    (912) $   1,253  $    2,106   $   3,392    $   3,298     $     3,771
  Net cash used in investing
   activities........................     (1,218)    (2,387)    (11,908)    (12,102)     (10,442)         (6,353)
  Net cash provided by financing
   activities........................  $   1,963  $   3,625  $    9,175   $   9,352    $   5,824     $     2,999
 
<CAPTION>
 
                                               AT DECEMBER 31,                              AT JUNE 30, 1996
                                       --------------------------------               ----------------------------
                                         1993       1994        1995                               AS ADJUSTED(3)
                                       ---------  ---------  ----------                            ---------------
                                                                                        ACTUAL
                                                                                      -----------
                                                                                      (UNAUDITED)
<S>                                    <C>        <C>        <C>         <C>          <C>          <C>
BALANCE SHEET DATA:
Working capital......................  $   1,862  $   7,414  $    7,900                $   6,843     $    35,745
Total assets.........................     16,492     27,502      42,437                   56,750          80,317
Total debt...........................      2,183      6,650      22,624                   31,147           1,847
Common stockholder's equity/partners'
 capital.............................  $   4,153  $   9,401  $    4,478                $   5,343     $    58,211
<CAPTION>
 
                                                  YEAR ENDED DECEMBER 31,                   SIX MONTHS ENDED
                                       ---------------------------------------------            JUNE 30,
                                                                          PRO FORMA   ----------------------------
                                         1993       1994        1995       1995(1)       1995           1996
                                       ---------  ---------  ----------  -----------  -----------  ---------------
                                                   (IN THOUSANDS, EXCEPT PER SHARE AND OPERATING DATA)
<S>                                    <C>        <C>        <C>         <C>          <C>          <C>
OTHER DATA:
EBITDA (4)...........................  $   4,679  $  10,515  $    9,450   $  10,010    $     (69)    $    11,453
Predecessor shareholder costs (5)....      2,022      1,734       1,392       2,138          625             726
                                       ---------  ---------  ----------  -----------  -----------  ---------------
Adjusted EBITDA (6)..................      6,701     12,249      10,842      12,148          556          12,179
Capital expenditures.................  $     891  $   2,712  $    2,746   $   2,746    $   1,236     $     2,134
Affiliates:
    Radio............................        754        914       1,152       1,244        1,125           1,284
    Television.......................         59         71          91          96           82             110
Markets:
    Radio............................         38         46          54          59           52              60
    Television.......................         29         33          38          41           38              47
</TABLE>
    
 
- ------------------------------
 
(1)  The unaudited pro forma financial data for the year ended December 31, 1995
     were prepared assuming that the 1995 Acquisitions (as defined herein), 1996
     Acquisitions (as defined herein) and Pending Acquisitions were  consummated
     as of
 
                                       9
<PAGE>
     January  1, 1995.  In addition,  such data  give effect  to the anticipated
     Reorganization. The unaudited pro forma  financial data give effect to  the
     1995  Acquisitions, 1996  Acquisitions and  Pending Acquisitions  under the
     purchase  method  of  accounting  and  certain  estimated  operational  and
     financial  effects  that  are  direct  results  of  the  acquisitions.  See
     "Business -- Acquisitions, and -- Reorganization" and "Pro Forma  Financial
     Data."
 
(2)  Pro  forma weighted average shares outstanding and pro forma net income per
     common share are calculated assuming the shares issued in conjunction  with
     the Reorganization were outstanding for all periods presented, adjusted for
     excess  distributions and assuming the  Predecessor Companies were taxed at
     rates expected to apply subsequent  to the Reorganization. Metro  Networks,
     Inc.  has not declared or paid any  dividends on its Common Stock. However,
     the  Predeccesor   Companies  have   made  cash   distributions  to   their
     shareholders from time to time. See "Business -- Reorganization."
 
   
(3)  Adjusted  to give effect  to the sale  of 3,600,000 shares  of Common Stock
     offered by the Company, after deducting the estimated offering expenses and
     underwriting discount. See "Use of Proceeds."
    
 
(4)  EBITDA is earnings before other expense (income), interest expense,  taxes,
     depreciation  and  amortization. EBITDA  does not  represent cash  flows as
     defined  by  generally   accepted  accounting  principles   and  does   not
     necessarily  indicate that  cash flows  are sufficient  to fund  all of the
     Company's cash needs. EBITDA should not be considered in isolation or as  a
     substitute for net income, cash from operating activities or other measures
     of  liquidity determined  in accordance with  generally accepted accounting
     principles.
 
(5)  Predecessor shareholder  costs  consist of  the  expenses incurred  by  the
     Predecessor  Companies on behalf of their shareholders, which expenses will
     not be incurred  by the  Company after the  closing of  this offering.  See
     "Management's Discussion and Analysis of Financial Condition and Results of
     Operations" and "Certain Transactions."
 
(6)  Adjusted  EBITDA is EBITDA plus  predecessor shareholder costs. The Company
     believes that  Adjusted EBITDA  is  useful to  prospective investors  as  a
     measure of the Company's historical financial performance.
 
                                       10
<PAGE>
                                  RISK FACTORS
 
    IN  ADDITION  TO THE  OTHER INFORMATION  IN  THIS PROSPECTUS,  THE FOLLOWING
FACTORS SHOULD BE  CAREFULLY CONSIDERED BY  PROSPECTIVE INVESTORS IN  EVALUATING
THE COMPANY AND ITS BUSINESS BEFORE PURCHASING THE COMMON STOCK OFFERED HEREBY.
 
INFORMATION SERVICES COMPETITION
 
    The  success of the Company's business is largely dependent on the Company's
ability to maintain and  acquire affiliate contracts  with radio and  television
stations.  The Company faces intense competition  for such affiliates from other
providers  of  information   reporting  services   in  many   of  its   markets.
Additionally,  the Company faces competition  from individual radio stations and
groups of  radio stations  that provide  their own  information services.  As  a
result of the passage of the Telecommunications Act of 1996 (the "Telecom Act"),
the  Company may face  additional competition from  consolidated groups of radio
stations that choose to provide their  own information services. Certain of  the
Company's  current  and potential  competitors  may offer  alternative  types of
information services and  may have substantially  greater financial,  technical,
marketing  and other resources than the Company.  There can be no assurance that
the Company's business will  not be adversely affected  by current or  increased
competition for the provision of information services in the markets in which it
operates.  See "Management's Discussion and Analysis of Financial Conditions and
Results of Operations -- Liquidity and Capital Resources."
 
DEPENDENCE ON ADVERTISING REVENUES
 
    The success of the Company's business  is closely linked to the  performance
of  the advertising  industry. A  significant decline  in national  and regional
advertising would  have a  material adverse  effect on  the Company's  revenues.
There  can be  no assurance  that such  a decline  will not  occur, or  that the
Company's business  will  not  be materially  adversely  affected  thereby.  See
"Business."
 
COMPETITION FOR ADVERTISING SALES
 
    The  Company's business is  dependent, in part,  on its ability  to sell the
commercial airtime inventory obtained  from its affiliates  in exchange for  the
Company's  provision of information reporting  services. The business of selling
broadcast advertising  time is  highly competitive.  The Company  positions  its
advertising  so as not  to compete with  the advertising of  its local radio and
television station affiliates. The Company competes for advertising dollars with
other media such as newspapers and magazines, outdoor advertising, network radio
and  network  television  advertising,  transit  advertising,  direct   response
advertising, yellow page directories and point of sale advertising. There can be
no assurance that the Company will not be adversely affected by such competition
in the future. See "Business -- Competition."
 
LIMITED OPERATING HISTORY IN NEW BUSINESSES
 
    The Company introduced its Expanded Radio Services to radio stations in 1994
and  its  Video  News  Services to  television  stations  in  1995. Accordingly,
although the  Company has  provided its  Radio Traffic  Services and  Television
Traffic  Services for many years, the Company has a limited history of providing
its Expanded  Radio  Services  and  Video News  Services.  The  success  of  the
Company's  Radio Traffic Services  may not be  indicative of the  results of its
efforts to provide  the Expanded  Radio Services  and Video  News Services.  The
successful  operation of the Expanded Radio Services Network and MetroTV Network
will require a  certain level  of continued capital  expenditures and  operating
expenditures  which the  Company is  committed to  undertaking. There  can be no
assurance  that  the  Company  will  be  able  to  develop  such  businesses  as
successfully as it has its Radio Traffic Services business. See "Business."
 
ACQUISITIONS AND NEW MARKETS
 
    The  Company's continued growth and expansion  is dependent, in part, on its
ability to establish affiliate  relations in new  markets by acquiring  existing
operations  or developing  new operations.  There can  be no  assurance that the
Company will be able to identify and acquire operations or establish  operations
in new markets or that it will be able to finance such acquisitions or expansion
in the future.
 
                                       11
<PAGE>
There  can  be  no  assurance  that  the  Company  will  be  able  to  integrate
successfully  any  acquired  business  or  realize  any  operating  efficiencies
therefrom.  The Company's  past operating history  may not be  indicative of its
ability  to  integrate   new  markets   and  acquisitions.   See  "Business   --
Acquisitions."
 
INCREASING CAPITAL REQUIREMENTS
 
    The  Company's  expansion  into  new markets  and  continued  growth  of its
Expanded Radio Services  Network and  MetroTV Network  will require  significant
additional capital expenditures. There can be no assurance that the Company will
be  able  to secure  financing for  such  expenditures when  needed or  on terms
acceptable to the Company. Moreover, the Company's day-to-day operations require
the  use  of  sophisticated  equipment  and  technology.  The  maintenance   and
replacement of such equipment requires significant expenditures. There can be no
assurance  that the Company will be able  to continue to finance the maintenance
and replacement of such equipment.
 
DEPENDENCE ON KEY PERSONNEL
 
    The Company's continued success  is dependent to  a significant degree  upon
the efforts of its current executive officers. The loss or unavailability of any
such  executive officer could have an adverse effect on the Company. The Company
has entered into  employment agreements  with Messrs. David  I. Saperstein,  the
Company's  Founder, Chairman and  Chief Executive Officer,  Charles I. Bortnick,
the  Company's  President,  Shane  E.  Coppola,  the  Company's  Executive  Vice
President,  Curtis H.  Coleman, the  Company's Senior  Vice President  and Chief
Financial Officer  and Gary  L. Worobow,  the Company's  Senior Vice  President,
General  Counsel and  Secretary; however, there  can be no  assurance that these
individuals will continue  to provide services  to the Company.  At present  the
Company  does not  maintain key  man life  insurance policies  for any  of these
individuals. Moreover, the  continued success  and viability of  the Company  is
dependent  to  a  significant extent  upon  its  ability to  attract  and retain
qualified  personnel  in  all  areas  of  its  business,  especially  management
positions.  In the event the  Company is unable to  attract and retain qualified
personnel, its business may be adversely affected. See "Management."
 
FEDERAL REGULATION OF BROADCASTING
 
    The  ownership,  operation  and  sale   of  stations  are  subject  to   the
jurisdiction  of the Federal  Communications Commission (the  "FCC"), which acts
under authority granted  by the  Communications Act  of 1934,  as amended,  (the
"Communications  Act").  Among  other  things,  the  FCC  adopts  and implements
regulations and  policies  that directly  or  indirectly affect  the  ownership,
operations  and sale  of radio  and television  stations, and  has the  power to
impose penalties for  violations of its  rules or the  Communications Act.  Such
regulation  may adversely  affect the Company's  business. On  February 8, 1996,
President Clinton signed the Telecom Act. The Telecom Act, among other measures,
directs the FCC to eliminate national radio ownership limits and increase  local
radio  ownership limits. Certain of these measures have been adopted by the FCC.
Other provisions  of the  Telecom Act  will be  acted upon  by the  FCC  through
rulemaking  proceedings, presently scheduled for completion  by the end of 1996.
These measures could lead to greater industry consolidation. The effects of  the
Telecom  Act on the  broadcasting industry and thus  on the Company's businesses
are uncertain, and  there can  be no  assurance that  the Telecom  Act will  not
negatively impact the Company's operations in the future.
 
RESTRICTIONS IMPOSED BY LENDERS
 
   
    The Credit Agreement among NationsBank of Texas, N.A. ("NationsBank"), Metro
Traffic  Control,  Inc. and  Metro Networks,  Ltd., dated  October 21,  1994, as
amended (the  "Credit Agreement")  prohibits the  Company and  its  subsidiaries
from,  among other things,  (i) incurring certain  additional indebtedness, (ii)
incurring certain liens, (iii)  disposing of the assets  of the Company  through
merger,  consolidation  or sale,  (iv) making  certain acquisitions  without the
consent of the lenders,  (v) achieving certain leverage  ratios and (vi)  paying
dividends. Although these restrictions to date have not restricted the Company's
ability  to operate or to make strategic acquisitions, there can be no assurance
that such restrictions will not have a material adverse effect on the  Company's
operations  in the future. The Company has obtained a commitment letter to enter
into a  credit  agreement (the  "New  Line  of Credit")  with  NationsBank  upon
completion  of this offering;  such New Line  of Credit will  replace the Credit
    
 
                                       12
<PAGE>
   
Agreement. The Company anticipates that the  New Line of Credit will be  secured
by  the granting of  a lien by  the Company and  its subsidiary on  all of their
respective assets  and  the pledge  of  the  Company's equity  interest  in  its
subsidiary in favor of NationsBank. See "Management's Discussion and Analysis of
Financial  Conditions  and  Results  of  Operations  --  Liquidity  and  Capital
Resources."
    
 
CONTROL BY EXISTING STOCKHOLDERS
 
   
    Upon completion of  this offering, the  Saperstein Family will  beneficially
own  53.5% of the Company's outstanding Common Stock (50.2% if the underwriters'
overallotment option is exercised in  full). In addition, the Saperstein  Family
will  own  all of  the outstanding  Series A  Convertible Preferred  Stock; such
preferred stock will be pledged  to the Company pursuant  to the Stock Loan  and
Pledge  Agreement. As a result of the ownership by the Saperstein Family of such
shares, the  Saperstein  Family  will  be  able to  vote  60.1%  (56.8%  if  the
Underwriters'  overallotment  option is  exercised in  full)  of the  issued and
outstanding voting stock of the Company and the Saperstein Family will  continue
to have the ability to elect or remove any or all of the Company's Directors and
to  control  substantially  all  corporate  activities  involving  the  Company,
including tender offers, mergers,  proxy contests or  other purchases of  Common
Stock that could give the stockholders of the Company the opportunity to realize
a  premium over  the then  prevailing market  price for  their shares  of Common
Stock. See "Business --  Reorganization," "Certain Transactions" and  "Principal
and Selling Stockholders."
    
 
   
POTENTIAL CONFLICTS OF INTERESTS
    
 
   
    All  of  the shares  of Common  Stock being  offerred for  sale by  David I.
Saperstein were  borrowed  from the  Trusts  (as hereinafter  defined)  and  the
Company.  Mr. Saperstein will pledge an equivalent  number of shares of Series A
Convertible Preferred Stock  as security for  the loan from  the Company and  an
equivalent  number of shares of Common Stock  as security for the loans from the
Trusts. Mr.  Saperstein will  retain the  ability  to vote  each of  the  shares
pledged  to secure  such loans.  Such arrangement  will allow  Mr. Saperstein to
maintain  a  majority   voting  interest   in  the   Company  while   benefiting
substantially  from his participation in the  offering as a selling stockholder.
In addition, prior to the closing of the offering, the Company has entered  into
several arrangements with or on behalf of Mr. Saperstein or his affiliates which
were  not  on an  arms-length basis.  Upon  the closing  of the  offering, these
arrangements will terminate, except  as indicated herein,  and the Company  will
enter  into transactions with related parties  only on an arms-length basis. See
"Business -- Reorganization" and "Certain Transactions."
    
 
ANTI-TAKEOVER PROVISIONS
 
    The Company's Amended and Restated  Certificate of Incorporation and  Bylaws
contain  provisions that could have the effect of making it more difficult for a
third party to  acquire, or  of discouraging a  third party  from attempting  to
acquire,  control of  the Company.  Such provisions  could limit  the price that
certain investors might be  willing to pay  in the future  for shares of  Common
Stock.  The Company's Amended and Restated Certificate of Incorporation provides
that up to 10,000,000  shares of Preferred  Stock may be  issued by the  Company
from  time to time in  one or more series. The  Board of Directors may authorize
and issue Preferred Stock with voting or conversion rights that could  adversely
affect  the voting power or other rights of the holders of Common Stock. See "--
Control by Existing Stockholders" and "Description of Capital Stock -- Preferred
Stock."
 
DILUTION
 
   
    Purchasers of  Common  Stock  in this  offering  will  experience  immediate
dilution  of $13.54 per share in the net tangible book value per share of Common
Stock  from  the  initial  public  offering  price  and  may  incur   additional
substantial  dilution  upon  the  exercise  of  outstanding  stock  options. See
"Dilution."
    
 
INTANGIBLE ASSETS
 
    Of the Company's total assets at June 30, 1996, approximately $16.4 million,
or 29.0%,  represented  purchased  broadcast  contracts  and  other  intangibles
associated  with  recent acquisitions.  It  is possible  that  no cash  would be
recoverable from the voluntary or involuntary  sale of the intangible assets  of
the  Company, including  its goodwill.  However, the  Company believes  that its
affiliation contracts and
 
                                       13
<PAGE>
operating systems constitute assets having substantial value, although there can
be no assurance that such value  or any substantial part thereof would  actually
be realized upon a voluntary or involuntary sale. See "Business -- Affiliates."
 
SHARES ELIGIBLE FOR FUTURE SALE; NO PRIOR TRADING MARKET
 
   
    Sales  of a substantial number of shares of the Company's Common Stock could
have the effect of depressing the  prevailing market price of its Common  Stock.
Upon  completion of this offering, the  Company will have 15,500,357 outstanding
shares of  Common Stock.  Of these  shares, the  7,200,000 shares  sold in  this
offering,  (8,250,000 if the over-allotment option is exercised in full) will be
freely transferable  without  restriction  or  further  registration  under  the
Securities  Act of 1993 (the "Securities  Act") unless purchased by "affiliates"
of the Company as  that term is defined  in Rule 144 of  the Securities Act  (an
"Affiliate"), which Shares purchased by Affiliates will be subject to the resale
limitations  of  Rule  144  adopted  under  the  Securities  Act.  The remaining
8,300,357 shares  outstanding  upon completion  of  this offering  and  held  by
existing  shareholders will be  "Restricted Securities" as  that term is defined
under Rule 144  (the "Restricted Shares").  The Company intends  to file one  or
more  registration statements on  Form S-8 under the  Securities Act to register
shares of Common Stock subject to stock options which will permit resale of such
shares, subject to  the Rule  144 volume limitations  applicable to  affiliates,
vesting  restrictions with the Company and lock-up agreements between the option
holders and the Company  and the Underwriters. See  "Shares Eligible for  Future
Sale" and "Description of Capital Stock."
    
 
ABSENCE OF PUBLIC MARKET
 
    There  is  currently  no  public  market  for  the  Common  Stock.  Although
application will be made to approve  the Common Stock for quotation and  trading
on  the Nasdaq National Market, there can  be no assurance that an active public
market in the  Common Stock  will develop or  that the  initial public  offering
price  thereof will correspond to the price at which the Common Stock will trade
in the public market  subsequent to this offering.  The initial public  offering
price  for the Common Stock will be determined by negotiations among the Company
and the representatives of the Underwriters based on the factors described under
"Underwriting."
 
                                       14
<PAGE>
                                USE OF PROCEEDS
 
   
    The net  proceeds to  the Company  from  the offering  are estimated  to  be
approximately  $52.9 million ($68.5 million  if the Underwriters' over-allotment
option is exercised in full), after deductions for the underwriting discount and
the estimated offering expenses. The Company will not receive any proceeds  from
the sale of shares of Common Stock by the Selling Stockholder.
    
 
   
    The  Company intends  to use  approximately $30  million of  the proceeds to
repay existing indebtedness under  the Credit Agreement and  the balance of  the
proceeds,  including  any  proceeds  from  the  Underwriters'  exercise  of  the
over-allotment option,  to  fund  its  growth,  including  additional  strategic
acquisitions or development of businesses complementary to the operations of the
Company including broadcast traffic reporting services and news, sports, weather
and  other programming and  information services. In  addition, the Company will
use  the  proceeds  to  fund  the  continued  expansion  of  its  networks,  its
development of new products and services, including capital expenditures for the
expansion  of its  networks and  for working  capital purposes.  The Company has
entered into a letter of intent to acquire the assets of WIS and an agreement to
purchase the  assets of  ATN, and  intends to  finance these  acquisitions  with
available  cash, including the  proceeds to the Company  from this offering. The
Company  continually  reviews   potential  acquisitions  and   has  engaged   in
discussions  concerning  certain  acquisitions  (some  of  which  are  currently
on-going);  however,   the  Company   currently   has  no   other   commitments,
arrangements,  or  understandings  with  respect to  any  such  acquisition. The
Company does not  intend to  distribute any portion  of its  proceeds from  this
offering  to  former shareholders  of  the Predecessor  Companies.  See "Certain
Transactions."
    
 
   
    The Company's  indebtedness outstanding  under the  Credit Agreement  has  a
final  maturity  of  June  30,  2000  and  bears  interest  at  a  variable rate
(approximately 6.94% at June 30, 1996).  In fiscal 1995, interest on  borrowings
under  the Credit Agreement ranged from 6.80% to 7.55%. The Company has obtained
a commitment letter to enter into the New Line of Credit upon completion of this
offering. See  "Capitalization" and  "Management's  Discussion and  Analysis  of
Financial   Condition  and  Results  of  Operations  --  Liquidity  and  Capital
Resources." Following the repayment of outstanding indebtedness under the Credit
Agreement,  approximately  $30  million  principal  amount  will  be   available
thereunder for borrowing.
    
 
    Pending  the  application of  the net  proceeds  for the  purposes described
above, the Company  will invest the  net proceeds  from the sale  of the  Common
Stock  offered hereby in short-term  interest-bearing marketable securities. See
"Capitalization"  and  "Management's  Discussion   and  Analysis  of   Financial
Condition and Results of Operations -- Liquidity and Capital Resources."
 
                                DIVIDEND POLICY
 
   
    The Company intends to retain all of its earnings to finance the development
and  expansion of  its business and  therefore does  not intend to  pay any cash
dividends on the Common Stock for  the foreseeable future. The Credit  Agreement
prohibits the payment of cash dividends and the Company anticipates that the New
Line of Credit will restrict the payment of dividends in certain situations. See
"Management's  Discussion  and Analysis  of Financial  Condition and  Results of
Operations -- Liquidity and Capital Resources."
    
 
                                       15
<PAGE>
                                 CAPITALIZATION
 
   
    The following table sets forth the combined capitalization of the Company at
June 30, 1996  and as adjusted  to reflect the  sale of shares  of Common  Stock
offered hereby after deducting the estimated underwriting discount and estimated
offering expenses payable by the Company and the application of the net proceeds
as  described under "Use of Proceeds"  and the Reorganization. This table should
be read in conjunction with the Company's Combined Financial Statements and  the
Notes  thereto included elsewhere in this  Prospectus. See "Use of Proceeds" and
"Management's Discussion  and Analysis  of Financial  Condition and  Results  of
Operations" and "Certain Transactions."
    
 
   
<TABLE>
<CAPTION>
                                                                                            AS OF JUNE 30, 1996
                                                                                          -----------------------
                                                                                           ACTUAL    AS ADJUSTED
                                                                                          ---------  ------------
                                                                                           (IN THOUSANDS, EXCEPT
                                                                                                SHARE DATA)
<S>                                                                                       <C>        <C>
Cash and cash equivalents...............................................................  $   3,466   $   27,033
                                                                                          ---------  ------------
                                                                                          ---------  ------------
SHORT-TERM DEBT:
  Current portion of long-term debt.....................................................  $   6,475   $    1,140
  Notes payable.........................................................................        707          707
                                                                                          ---------  ------------
    Total short-term debt...............................................................      7,182        1,847
                                                                                          ---------  ------------
                                                                                          ---------  ------------
LONG-TERM DEBT:
  Bank debt.............................................................................     23,966           --
 
STOCKHOLDERS' EQUITY:
  Preferred Stock, par value $.001 per share, 10,000,000 shares authorized; 2,549,750
   shares of Series A Convertible Preferred Stock issued and outstanding as adjusted....         --            3
  Common Stock, par value $.001 per share, 25,000,000 shares authorized; 15,500,357
   shares issued and outstanding as adjusted............................................          3           16
  Additional paid-in capital............................................................      4,024       57,451
  Partners' capital.....................................................................        575           --
  Retained earnings.....................................................................        741          741
                                                                                          ---------  ------------
  Total stockholder's equity/partners' equity...........................................      5,343       58,211
                                                                                          ---------  ------------
    Total capitalization................................................................  $  29,309   $   58,211
                                                                                          ---------  ------------
                                                                                          ---------  ------------
</TABLE>
    
 
                                       16
<PAGE>
                                    DILUTION
 
   
    The  net tangible book value of the Company available to common stockholders
at June 30, 1996 was $(14.7) million, or $(1.57) per share of Common Stock.  Net
tangible  book value per share available to  common stockholders is equal to the
Company's total tangible  assets less total  liabilities and the  amount of  the
preferred  stockholder's liquidation preference, divided  by the total number of
outstanding shares of Common  Stock after giving  effect to the  Reorganization.
After  giving effect to the sale of  3,600,000 shares of Common Stock offered by
the Company hereby (after deduction  of the underwriting discount and  estimated
expenses  of this offering), and the application of the estimated proceeds to be
received by  the  Company therefrom,  the  pro  forma net  tangible  book  value
available to common stockholders at June 30, 1996 would have been $38.2 million,
or  $2.46 per share. This represents an  immediate increase in net tangible book
value of $4.03 per share to  existing stockholders and an immediate dilution  of
$13.54  per share  to new  investors. The  following table  illustrates this per
share dilution with respect to  a new investor's purchase  of a share of  Common
Stock at June 30, 1996:
    
 
   
<TABLE>
<S>                                                                <C>        <C>
Initial public offering price....................................             $   16.00
Net tangible book value per share before this offering...........  $   (1.57)
Increase in net tangible book value per share attributable to new
 investors.......................................................  $    4.03
Pro forma net tangible book value per share after this
 offering........................................................             $    2.46
Dilution in net tangible book value per share to new investors...             $   13.54
</TABLE>
    
 
   
    The  following table summarizes, on  a pro forma basis  as of June 30, 1996,
the number  of  shares of  Common  Stock (and  shares  of Series  A  Convertible
Preferred  Stock which is convertible into  shares of Common Stock) outstanding,
the total consideration paid,  and the average price  per share paid by  current
stockholders  and by  new investors who  purchase Common Stock  pursuant to this
offering:
    
 
   
<TABLE>
<CAPTION>
                                                         SHARES PURCHASED          TOTAL CONSIDERATION       AVERAGE
                                                    --------------------------  -------------------------   PRICE PER
                                                       NUMBER        PERCENT        AMOUNT       PERCENT      SHARE
                                                    -------------  -----------  --------------  ---------  -----------
<S>                                                 <C>            <C>          <C>             <C>        <C>
Existing stockholders(1)..........................     11,900,357        77.0%  $    5,343,374        8.5%  $     .45
New investors.....................................      3,600,000        23.0       57,600,000       91.5   $   16.00
                                                    -------------       -----   --------------  ---------
    Total.........................................     15,500,357       100.0%  $   62,943,374      100.0%
                                                    -------------       -----   --------------  ---------
                                                    -------------       -----   --------------  ---------
</TABLE>
    
 
- ------------------------
(1) Sales by the Selling Stockholder in this offering will reduce the number  of
    shares of Common Stock held by the current stockholders to 8,300,357 shares,
    or  53.5% of the  total number of  shares of Common  Stock to be outstanding
    after this offering,  and will  increase the number  of shares  held by  new
    investors  after this  offering to 7,200,000  shares, or 46.5%  of the total
    number of shares of Common Stock outstanding after this offering.
 
    The foregoing  table and  calculations should  be read  in conjunction  with
"Business -- Reorganization" and "Certain Transactions".
 
    The foregoing tables do not assume exercise of any outstanding options. Upon
the  effective  date of  this  offering, there  will  be outstanding  options to
purchase approximately 500,000 shares of Common  Stock under the 1996 Plan.  The
exercise  price  of such  options will  be the  price at  which Common  Stock is
offered to  the public  pursuant hereto.  To  the extent  that any  options  are
exercised  in the future,  there may be  further dilution to  new investors. See
"Business," "Management --  1996 Incentive  Stock Option  Plan and  -- Board  of
Directors."
 
                                       17
<PAGE>
                     SELECTED FINANCIAL AND OPERATING DATA
 
    The  following  selected  financial and  operating  data should  be  read in
conjunction  with  the  Predecessor  Companies'  historical  combined  financial
statements  and  related  notes  thereto and  with  Management's  Discussion and
Analysis of Financial  Condition and  Results of  Operations included  elsewhere
herein.  The statement of  operations data set  forth below with  respect to the
years ended  December 31,  1993, 1994  and  1995 are  derived from  the  audited
financial   statements  included  elsewhere  in  the  Prospectus.  The  selected
financial data for the years ended December 31, 1991 and 1992 and the six months
ended June 30,  1995 and  1996 are unaudited  and reflect  all normal  recurring
adjustments that in the opinion of management of the Company are necessary for a
fair  presentation  of the  results of  such periods.  The unaudited  results of
operations  for  the  six  months  ended  June  30,  1996  are  not  necessarily
indications  of  results expected  for  the year  ended  December 31,  1996. The
unaudited pro  forma financial  information  for 1995  presents the  results  of
operations  of  the  Company as  if  the 1995  Acquisitions,  1996 Acquisitions,
Pending Acquisitions and the Reorganization had been completed at the  beginning
of  1995. The unaudited  pro forma financial data  presented are not necessarily
indicative of  the Company's  financial results  of operations  that might  have
occurred  had such  transactions and  the Reorganization  been completed  at the
beginning of the period and do not purport to indicate the Company's results  of
operations for any future periods.
 
<TABLE>
<CAPTION>
                                                    YEAR ENDED DECEMBER 31,                          SIX MONTHS ENDED
                              -------------------------------------------------------------------        JUNE 30,
                                                                                       PRO FORMA   ---------------------
                                1991       1992       1993       1994        1995       1995(1)      1995        1996
                              ---------  ---------  ---------  ---------  ----------  -----------  ---------  ----------
                                                        (IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                           <C>        <C>        <C>        <C>        <C>         <C>          <C>        <C>
STATEMENT OF OPERATIONS
 DATA:
Advertising revenues........  $  39,092  $  41,957  $  47,905  $  60,048  $   72,433   $  78,102   $  30,623  $   50,077
Broadcasting costs..........     20,672     26,760     27,384     32,239      41,286      43,243      19,816      24,173
Marketing expense...........      8,278      8,393      8,848     11,355      14,504      15,980       6,821      10,101
General and administrative
 expense....................      3,845      4,522      6,994      5,939       7,193       8,869       4,055       4,350
Depreciation and
 amortization expense.......      1,564      1,841      1,814      1,302       3,981       5,920       1,694       2,936
                              ---------  ---------  ---------  ---------  ----------  -----------  ---------  ----------
Total operating costs.......     34,359     41,516     45,040     50,835      66,964      74,012      32,386      41,560
Income (loss) from
 operations.................      4,733        441      2,865      9,213       5,469       4,090      (1,763)      8,517
  Other expense (income)....         63        (60)       238       (164)       (137)       (123)        (93)        (66)
  Interest expense..........         43         97        145        293       1,260       1,838         421         934
                              ---------  ---------  ---------  ---------  ----------  -----------  ---------  ----------
Income before tax
 provision..................      4,627        404      2,482      9,084       4,346       2,375      (2,091)      7,649
  Income tax provision......      1,241      2,649      1,066      2,179       1,036         808         229         573
                              ---------  ---------  ---------  ---------  ----------  -----------  ---------  ----------
Income (loss) from
 continuing operations......      3,386     (2,245)     1,416      6,905       3,310       1,567      (2,320)      7,076
                              ---------  ---------  ---------  ---------  ----------  -----------  ---------  ----------
  Discontinued operations...         --       (563)      (561)        --          --          --          --          --
                              ---------  ---------  ---------  ---------  ----------  -----------  ---------  ----------
Net income (loss)...........  $   3,386  $  (2,808) $     855  $   6,905  $    3,310   $   1,567   $  (2,320) $    7,076
                              ---------  ---------  ---------  ---------  ----------  -----------  ---------  ----------
                              ---------  ---------  ---------  ---------  ----------  -----------  ---------  ----------
Pro forma net income........                                              $    2,803                          $    4,933
                                                                          ----------                          ----------
                                                                          ----------                          ----------
Pro forma income per common
 share (2)..................                                              $      .23                          $      .41
                                                                          ----------                          ----------
                                                                          ----------                          ----------
Pro forma weighted average
 shares outstanding (2).....                                              12,251,997                          11,962,153
                                                                          ----------                          ----------
                                                                          ----------                          ----------
CASH FLOWS DATA:
  Net Cash Provided by (used
   in) Operating
   Activities...............  $   5,006  $     (33) $    (912) $   1,253  $    2,106   $   3,392   $   3,298  $    3,771
  Net Cash Used in Investing
   Activities...............     (4,880)        (5)    (1,218)    (2,387)    (11,908)    (12,102)    (10,442)     (6,353)
  Net Cash Provided by (used
   in) Financing
   Activities...............  $   1,480  $    (907) $   1,963  $   3,625  $    9,175   $   9,352   $   5,824  $    2,999
</TABLE>
 
                                       18
<PAGE>
 
<TABLE>
<CAPTION>
                                                                 AT DECEMBER 31,                         AT JUNE 30,
                                              -----------------------------------------------------  --------------------
                                                1991       1992       1993       1994       1995       1995       1996
                                              ---------  ---------  ---------  ---------  ---------  ---------  ---------
                                                                            (IN THOUSANDS)
<S>                                           <C>        <C>        <C>        <C>        <C>        <C>        <C>
BALANCE SHEET DATA:
Working capital.............................  $   1,468  $    (254) $   1,862  $   7,414  $   7,900  $  (1,137) $   6,843
Total assets................................     21,458     22,426     16,492     27,502     42,437     35,796     56,750
Total debt..................................        274        597      2,183      6,650     22,624     18,746     31,147
Common stockholder's equity/partners'
 capital....................................  $   6,798  $   5,168  $   4,153  $   9,401  $   4,478  $    (346) $   5,343
</TABLE>
 
<TABLE>
<CAPTION>
                                                                                                         SIX MONTHS ENDED
                                                        YEAR ENDED DECEMBER 31,
                                   ------------------------------------------------------------------        JUNE 30,
                                                                                           PRO FORMA   --------------------
                                     1991       1992       1993       1994       1995       1995(1)      1995       1996
                                   ---------  ---------  ---------  ---------  ---------  -----------  ---------  ---------
                                                                        (IN THOUSANDS)
 
<S>                                <C>        <C>        <C>        <C>        <C>        <C>          <C>        <C>
OTHER DATA:
  EBITDA (3).....................  $   6,297  $   2,282  $   4,679  $  10,515  $   9,450   $  10,010   $     (69) $  11,453
  Predecessor shareholder
   costs (4).....................        597      1,091      2,022      1,734      1,392       2,138         625        726
                                   ---------  ---------  ---------  ---------  ---------  -----------  ---------  ---------
  Adjusted EBITDA (5)............      6,894      3,373      6,701     12,249     10,842      12,148         556     12,179
  Capital expenditures...........  $   1,299  $   1,063  $     891  $   2,712  $   2,746   $   2,746   $   1,236  $   2,134
</TABLE>
 
- ------------------------
*   See   discussions  of   acquisitions  in  "Business   --  Acquisitions"  and
    "Management's Discussion and Analysis of Financial Conditions and Results of
    Operations."
 
(1)  The unaudited pro forma financial data for the year ended December 31, 1995
     were prepared assuming  that the 1995  Acquisitions, 1996 Acquisitions  and
     Pending  Acquisitions were consummated  as of January  1, 1995. In addition
     such data give effect to the anticipated Reorganization. The unaudited  pro
     forma  financial data  give effect  to the  Pending Acquisitions  under the
     purchase  method  of  accounting  and  certain  estimated  operational  and
     financial  effects  that  are  direct  results  of  the  acquisitions.  See
     "Business  --  Acquisitions"  and  "  --  Reorganization"  and  "Pro  Forma
     Financial Data."
 
(2)  Pro  forma weighted average shares outstanding and pro forma net income per
     common share are calculated assuming the shares issued in conjunction  with
     the Reorganization were outstanding for all periods presented, adjusted for
     excess  distributions and assuming the  Predecessor Companies were taxed at
     rates expected to apply subsequent  to the Reorganization. Metro  Networks,
     Inc.  has not declared or paid any  dividends on its Common Stock. However,
     the  Predecessor   Companies  have   made  cash   distributions  to   their
     shareholders from time to time. See "Business -- Reorganization."
 
(3)  EBITDA  is earnings before other expense (income), interest expense, taxes,
     depreciation and  amortization. EBITDA  does not  represent cash  flows  as
     defined   by  generally   accepted  accounting  principles   and  does  not
     necessarily indicate that  cash flows  are sufficient  to fund  all of  the
     Company's  cash needs. EBITDA should not be considered in isolation or as a
     substitute for net income, cash from operating activities or other measures
     of liquidity determined  in accordance with  generally accepted  accounting
     principles.
 
(4)  Predecessor  shareholder  costs consist  of  the expenses  incurred  by the
     Predecessor Companies on behalf of their shareholders, which expenses  will
     not  be incurred  by the  Company after the  closing of  this offering. See
     "Management's Discussion and Analysis of Financial Condition and Results of
     Operations."
 
(5)  Adjusted EBITDA consists of EBITDA plus predecessor shareholder costs.  The
     Company believes that adjusted EBITDA is useful to prospective investors as
     a measure of the Company's historical financial performance.
 
                                       19
<PAGE>
                    MANAGEMENTS' DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
GENERAL
 
    The  Company, which was founded in 1978,  is the largest provider of traffic
reporting services and  a leading supplier  of local news,  sports, weather  and
other  information  reporting services  to  the television  and  radio broadcast
industries in the  United States.  The Company  provides customized  information
reports  to affiliated radio and television  stations in exchange for commercial
airtime inventory. The Company generates  revenues by packaging such  commercial
airtime  inventory and selling it on a  local, regional or national basis. While
the majority of  the Company's revenues  are currently generated  from sales  of
advertising  on its Radio Traffic Services  Network, the Company is experiencing
increased revenues  from its  Expanded Radio  Services Network  and its  MetroTV
Network. The Company's expenses are primarily comprised of three categories: (i)
operations, which includes all the expenses related to gathering, producing, and
broadcasting   information  reports;   (ii)  marketing,   which  includes  sales
commissions, salaries and benefits  for sales personnel;  and (iii) general  and
administrative   expenses,  which  includes  corporate  overhead.  Most  of  the
Company's expenses  are associated  with its  Radio Traffic  Services.  However,
during  1994, 1995 and the six months  ended June 30, 1996, the Company incurred
additional expenses  attributable  to  the  development  and  operation  of  its
Expanded  Radio  Services (including  operating expenses  incurred prior  to the
generation of significant revenue from the Expanded Radio Services), and  during
1995  and  the six  months ended  June  30, 1996,  the Company  incurred similar
additional expenses associated with the development of its MetroTV Services.
 
    From 1978 through the closing of this offering, the business of the  Company
will  have been operated through the Predecessor Companies. Until the closing of
this offering, all of the equity interests in the Predecessor Companies will  be
owned by the Saperstein Family.
 
    Metro  Networks, Inc.  was incorporated in  May 1996, as  a holding company.
Subsequent to  the  Reorganization,  Metro Networks,  Inc.  expects  to  conduct
substantially  all of  its operations through  Metro Traffic  Control, Inc., its
wholly owned subsidiary. To date, there  have been no financial transactions  or
operations carried out by Metro Networks, Inc.
 
    The  Company has experienced 18 years of growth in revenues. The Company has
also experienced increases in  EBITDA, which has  grown in each  of the last  18
years  with the exception of 1992 and  1995. In 1995, EBITDA and adjusted EBITDA
results reflect  the impact  of  approximately $3.1  million of  expenses  (with
minimal  incremental revenues) associated with  the development and operation of
the Company's Expanded Radio  Services and MetroTV  Services, which the  Company
introduced  in  1994  and  1995, respectively.  The  Company  has  grown through
acquisitions, new market expansion, internally generated growth, and by offering
new products and  services to  its affiliate stations  and advertising  clients.
EBITDA  consists of  earnings before  other expense  (income), interest expense,
taxes, depreciation and amortization.  EBITDA does not  represent cash flows  as
defined  by generally  accepted accounting  principles and  does not necessarily
indicate that cash flows are sufficient to fund all of the Company's cash needs.
EBITDA should not be considered in isolation or as a substitute for net  income,
cash  from operating  activities or  other measures  of liquidity  determined in
accordance with generally accepted accounting principles.
 
    In the analysis set forth below, the Company discusses its adjusted  EBITDA.
"Adjusted  EBITDA"  consists  of  EBITDA  plus  predecessor  shareholder  costs.
"Predecessor shareholder costs" consist of expenses incurred by the  Predecessor
Companies  on behalf  of their  shareholders which will  not be  incurred by the
Company after its  initial public offering.  Such predecessor shareholder  costs
include  the portion of David I.  Saperstein's current salary which exceeds that
which Mr. Saperstein will receive after the offering, certain costs incurred  by
the Company in connection with the lease of certain real property, costs related
to  reciprocal transactions entered into by the  Company for the sole benefit of
Mr. Saperstein, certain costs  related to the operation  of Pro Journey  Travel,
Inc.,  (a company  owned by  Mr. Saperstein)  and certain  costs related  to the
personal use  of the  services of  certain  of the  Company's employees  by  Mr.
Saperstein,  which costs are not expected to be incurred after the completion of
this
 
                                       20
<PAGE>
offering. See  "Certain Transactions."  The Company  believes that  EBITDA is  a
measure  of  financial  performance  widely  used  in  the  media  and broadcast
industries and that  adjusted EBITDA  is useful  to prospective  investors as  a
measure of the Company's historical financial performance.
 
    In  certain circumstances,  the Company  engages in  reciprocal arrangements
with  advertisers  whereby  the  Company  exchanges  a  portion  of  its  unsold
commercial  airtime inventory for goods and  services. The Company believes that
reciprocal arrangements are common in  the broadcasting industry. The  Company's
reciprocal  arrangements are recorded based on their estimated fair market value
and generally  have had  a  net neutral  effect on  EBITDA;  the net  impact  of
reciprocal  arrangements in 1994 and 1995 on  EBITDA was $0.6 million and ($0.1)
million, respectively. In  recent years,  however, the Company  has reduced  the
number  of reciprocal arrangements in which it  engages in order to better focus
its efforts  on cash  revenue  generation and  reduce the  administrative  costs
associated  with  reciprocal  arrangements. In  1993,  revenues  from reciprocal
arrangements accounted for 16.8% of total revenues and declined to 13.3% in 1994
and 11.6% in  1995. During the  six months  ended June 30,  1996, revenues  from
reciprocal arrangements decreased to 9.5% of total revenues. The Company expects
revenues  from reciprocal arrangements to be  approximately 10% or less of total
revenues in 1996.
 
    The Company's advertising  revenues vary moderately  over the calendar  year
with  the first quarter generally reflecting  the lowest revenues and the fourth
quarter the highest  revenues for  the year. Expenses,  other than  broadcasting
costs,  are generally spread evenly over the year, resulting in some seasonality
in the Company's EBITDA.
 
INCOME TAXES
 
    The combined financial  statements are derived  from the combined  financial
statements  of  Metro  Traffic  Control,  Inc.,  Metro  Reciprocal,  Inc., Metro
Networks, Ltd.  and  Metro  Video  News,  Inc.  and  their  subsidiaries.  Metro
Reciprocal,  Inc., Metro Video  News, Inc. and Metro  Traffic Control, Inc. have
elected to be taxed under the  S Corporation provisions of the Internal  Revenue
Code.  Metro Networks,  Ltd. is a  partnership for federal  income tax purposes.
These entities are,  therefore, not  subject to  federal income  taxes on  their
taxable  income and accordingly no provision for federal income taxes in respect
of these entities is made in the combined financial statements. Metro  Networks,
Ltd.,  however, owns one hundred percent (100%)  of the outstanding stock of one
subsidiary corporation, which  in turn owns  one hundred percent  (100%) of  the
outstanding stock of six (6) subsidiaries which collectively file a consolidated
federal  income tax return and  are subject to United  States federal, state and
local income  tax. The  income taxes  payable by  these corporations  have  been
reflected  in the combined financial statements. The income tax expense included
in the combined Predecessor  Companies' financial statements presently  reflects
the  varying levels of income of the taxable and nontaxable entities included in
the combined financial statements rather than the aggregate levels of income  of
the  combined companies. After consummation of the Reorganization, Metro Traffic
Control, Inc.,  a wholly-owned  subsidiary of  the Company  will be  subject  to
United   States  federal,  state  and  local  income  taxes.  In  addition,  any
differential between the book and tax  basis in the underlying net assets  which
is not presently reflected as a deferred tax asset or liability will be recorded
with  a corresponding increase or decrease in income tax expense. As of June 30,
1996, the recognition of this differential  would have resulted in an  estimated
tax  expense of approximately $352,000 had  the Reorganization been effective on
that date.
 
                                       21
<PAGE>
RESULTS OF OPERATIONS
 
    The following  table  provides  a  summary of  the  Company's  statement  of
operations  on  an  actual and  percentage  of  revenues basis  for  the periods
indicated:
 
                        SUMMARY COMBINED FINANCIAL DATA
<TABLE>
<CAPTION>
                                                     YEAR ENDED DECEMBER 31,                                    SIX MONTHS ENDED
                      --------------------------------------------------------------------------------------        JUNE 30,
                                                                                             PRO FORMA        --------------------
                              1993                  1994                  1995                1995(1)                 1995
                      --------------------  --------------------  --------------------  --------------------  --------------------
                                                        (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                   <C>        <C>        <C>        <C>        <C>        <C>        <C>        <C>        <C>        <C>
Advertising
 revenues...........  $  47,905      100.0% $  60,048      100.0% $  72,433      100.0% $  78,102      100.0% $  30,623      100.0%
Broadcasting
 costs..............     27,384       57.2     32,239       53.7     41,286       57.0     43,243       55.4     19,816       64.7
Marketing expense...      8,848       18.5     11,355       18.9     14,504       20.0     15,980       20.5      6,821       22.3
General and
 administrative
 expense............      6,994       14.6      5,939        9.9      7,193        9.9      8,869       11.4      4,055       13.2
Depreciation and
 amortization
 expense............      1,814        3.8      1,302        2.2      3,981        5.5      5,920        7.6      1,694        5.5
                      ---------  ---------  ---------  ---------  ---------  ---------  ---------  ---------  ---------  ---------
  Total operating
   costs............     45,040       94.0     50,835       84.7     66,964       92.5     74,012       94.8     32,386      105.8
Income (loss) from
 operations.........      2,865        6.0      9,213       15.3      5,469        7.6      4,090        5.2     (1,763)     (5.8)
  Other expenses
   (income) (2).....        238        0.5       (164)      (0.3)      (137)      (0.2)      (123)      (0.2)       (93)     (0.4)
  Interest
   expense..........        145        0.3        293        0.5      1,260        1.7      1,838        2.4        421        1.4
                      ---------  ---------  ---------  ---------  ---------  ---------  ---------  ---------  ---------  ---------
Income before income
 tax provision......      2,482        5.2      9,084       15.1      4,346        6.0      2,375        3.0     (2,091)      (6.8)
  Income tax
   provision........      1,066        2.2      2,179        3.6      1,036        1.4        808        1.0        229        0.7
  Discontinued
   operations.......       (561)     (1.2)     --          *         --          *         --          *         --          *
                      ---------  ---------  ---------  ---------  ---------  ---------  ---------  ---------  ---------  ---------
Net income (loss)...  $     855        1.8% $   6,905       11.5% $   3,310        4.6% $   1,567        2.0% $  (2,320)      (7.6)%
                      ---------  ---------  ---------  ---------  ---------  ---------  ---------  ---------  ---------  ---------
                      ---------  ---------  ---------  ---------  ---------  ---------  ---------  ---------  ---------  ---------
 
<CAPTION>
 
                              1996
                      --------------------
 
<S>                   <C>        <C>
Advertising
 revenues...........  $  50,077      100.0%
Broadcasting
 costs..............     24,173       48.3
Marketing expense...     10,101       20.2
General and
 administrative
 expense............      4,350        8.7
Depreciation and
 amortization
 expense............      2,936        5.9
                      ---------  ---------
  Total operating
   costs............     41,560       83.0
Income (loss) from
 operations.........      8,517       17.0
  Other expenses
   (income) (2).....        (66)     (0.1)
  Interest
   expense..........        934        1.9
                      ---------  ---------
Income before income
 tax provision......      7,649       15.3
  Income tax
   provision........        573        1.1
  Discontinued
   operations.......     --          *
                      ---------  ---------
Net income (loss)...  $   7,076       14.1%
                      ---------  ---------
                      ---------  ---------
</TABLE>
 
- ------------------------------
(1)  The unaudited pro forma financial data for the year ended December 31, 1995
     were prepared assuming  that the 1995  Acquisitions, 1996 Acquisitions  and
     Pending  Acquisitions were consummated as of January 1, 1995. The unaudited
     pro forma financial data give effect to the Pending Acquisitions under  the
     purchase  method  of  accounting  and  certain  estimated  operational  and
     financial  effects  that  are  direct  results  of  the  acquisitions.  See
     "Business -- Acquisitions."
 
(2)  Includes  loss (gain) on disposition of property, loss (gain) on investment
     in partnership and interest income.
 
     SIX MONTHS ENDED JUNE 30, 1996 COMPARED TO SIX MONTHS ENDED JUNE 30, 1995
 
    REVENUES.  Revenues increased by  $19.5 million, or approximately 63.5%,  to
$50.1  million for the six  months ended June 30,  1996 (the "June 1996 Period")
from $30.6  million for  the six  months ended  June 30,  1995 (the  "June  1995
Period"), primarily due to increased sales of commercial air time inventory. The
1995  Acquisitions and 1996 Acquisitions contributed  $8.1 million of revenue to
the June 1996 Period as compared to $2.4  million to the June 1995 Period, as  a
result of the timing of the acquisitions. "Same market" (i.e., excluding markets
that  the Company did not own and  operate during the June 1995 Period) revenues
increased by $14.9 million, or 48.7%, to  $45.5 million in the June 1996  Period
from  $30.6  million in  the June  1995  Period. The  increase in  "same market"
revenues was primarily attributable to an increase in the portion of  commercial
airtime inventory sold ("sell-through rate"), which increased from approximately
64%  in the June 1995  Period to approximately 71% in  the June 1996 Period. The
increase in the sell-through rate resulted from the Company's continued  efforts
to  strengthen its  sales, marketing,  and inventory  management operations. The
increased sell-through rate  created opportunities for  the Company to  increase
prices on its sales of commercial airtime inventory,
 
                                       22
<PAGE>
which increased by approximately 8.0% from the June 1995 Period to the June 1996
Period. Revenues from reciprocal arrangements were $4.8 million in the June 1996
Period,  an increase of $2.3 million from  $2.5 million in the June 1995 Period.
As a  percentage  of  total  revenues,  revenues  from  reciprocal  arrangements
increased  marginally to 9.5% in the June 1996 Period from 8.0% in the June 1995
Period but were  consistent with  the Company's expectation  that such  revenues
will  comprise 10%  or less of  the Company's  total revenues for  the full year
1996.
 
    BROADCASTING COSTS.    Broadcasting  costs increased  by  $4.4  million,  or
approximately 22.0%, to $24.2 million in the June 1996 Period from $19.8 million
in  the June 1995 Period. This  increase was primarily attributable to increased
operating costs  associated with  new  market operations  acquired in  the  1995
Acquisitions  and  1996  Acquisitions, which  accounted  for  approximately $1.5
million of the  increase. Additionally, the  Company's continued development  of
its   Expanded  Radio  Services,  development   of  its  MetroTV  Services,  and
commencement of its operations in  Cincinnati, Ohio accounted for  approximately
$0.6  million, $0.6  million, and $0.1  million, respectively,  of the increase.
Excluding the  increases  discussed  above,  the  Company's  broadcasting  costs
increased  by approximately $1.5 million, or 7.6%,  to $21.3 million in the June
1996 Period from  $19.8 million  in the  June 1995  Period. As  a percentage  of
revenues,  broadcasting costs  declined to 48.3%  for the June  1996 Period from
64.7% for the June 1995 Period due to the relatively fixed nature of certain  of
the  Company's broadcasting costs. Broadcasting costs attributable to reciprocal
arrangements decreased from approximately $2.9  million in the June 1995  Period
to $2.7 million in the June 1996 Period.
 
    MARKETING  EXPENSE.   Marketing expense increased  by $3.3  million to $10.1
million in the June 1996 Period from $6.8 million in the June 1995 Period.  This
increase resulted from increased sales commissions associated with the increased
revenues  generated  in the  June 1996  Period. The  1995 Acquisitions  and 1996
Acquisitions accounted for $0.9 million of  this increase. Because a portion  of
the  Company's marketing  expense is  relatively fixed,  marketing expense  as a
percentage of revenues decreased to 20.2% in the June 1996 Period as compared to
22.3% in  the  June 1995  Period.  On a  same  market basis,  marketing  expense
increased  by $2.4  million to $9.2  million in  the June 1996  Period from $6.8
million in the June 1995 Period. As  a percentage of revenues, on a same  market
basis,  marketing expense decreased to 20.2% in  the June 1996 Period from 22.3%
in the June 1995  Period. Marketing expense  related to reciprocal  arrangements
decreased  by  approximately $0.6  million from  $1.2 million  in the  June 1995
Period to $0.6 million in the June 1996 Period.
 
    GENERAL AND  ADMINISTRATIVE EXPENSE.    General and  administrative  expense
increased  by $0.3 million, or  approximately 7.3%, to $4.4  million in the June
1996 Period  from  $4.1 million  in  the June  1995  Period. This  increase  was
primarily  due to increased salaries and  related overhead costs attributable to
the Company's continued  growth. General and  administrative expense related  to
reciprocal  arrangements  decreased  by  approximately  $0.9  million  from $1.1
million in the June 1995 Period to $0.2 million in the June 1996 Period.
 
    DEPRECIATION  AND  AMORTIZATION.    Depreciation  and  amortization  expense
increased  by $1.2  million to $2.9  million in  the June 1996  Period from $1.7
million in  the  June  1995 Period,  primarily  as  a result  of  the  Company's
increased  asset  base following  the 1995  Acquisitions and  1996 Acquisitions.
These acquisitions accounted for $0.8 million of this increase. Depreciation and
amortization  expense  attributable  to  reciprocal  arrangements  decreased  by
approximately  $0.1 million from  $0.5 million in  the June 1995  Period to $0.4
million in the June 1996 Period.
 
    OTHER EXPENSES (INCOME).   Other  expenses (income) were  $(0.1) million  in
both the June 1996 Period and the June 1995 Period.
 
    INTEREST  EXPENSE.    Interest expense  increased  by $0.5  million  to $0.9
million in the June 1996 Period from  $0.4 million in the June 1995 Period.  The
increase  was attributable to the incurrence  of indebtedness in connection with
the 1995 Acquisitions and 1996 Acquisitions.
 
    NET INCOME.    As  a result  of  the  factors discussed  above,  net  income
increased to $7.1 million in the June 1996 Period from a loss of $2.3 million in
the June 1995 Period.
 
                                       23
<PAGE>
    EBITDA AND ADJUSTED EBITDA.  EBITDA increased by approximately $11.6 million
to  $11.5 million in the June  1996 Period from a $0.1  million loss in the June
1995 Period.  In  addition,  EBITDA  as a  percentage  of  revenues  ("operating
margin")  improved to 22.9% in the June 1996 Period. The increases in EBITDA and
operating margin were primarily attributable  to the relatively fixed nature  of
certain  of  the Company's  broadcasting costs.  Because broadcasting  costs and
general and administrative  expense, which typically  account for  approximately
69-76% of the Company's operating expenses, tend not to increase proportionately
with revenues, increases in the Company's revenues typically result in increases
in  operating margin  and EBITDA.  On a same  market basis,  EBITDA increased by
approximately $10.0 million to $10.5 million  in the June 1996 Period.  Adjusted
EBITDA   (I.E.,  EBITDA   plus  predecessor  shareholder   costs)  increased  by
approximately $11.6 million to $12.2 million  in the June 1996 Period.  Adjusted
EBITDA  as a percentage of  revenues increased to 24.3%  in the June 1996 Period
from 1.8% in the June 1995 Period.
 
    YEAR ENDED DECEMBER 31, 1995 COMPARED TO YEAR ENDED DECEMBER 31, 1994.
 
    REVENUES.  Revenues increased by  $12.4 million, or approximately 20.6%,  to
$72.4  million in 1995 from  $60.0 million in 1994.  This increase was primarily
due to revenues generated by the operations acquired in connection with the 1995
Acquisitions and increased sales  of commercial airtime  inventory on the  Radio
Traffic   Services  Network.   The  1995  Acquisitions   generated  revenues  of
approximately $7.1  million  in  1995. Excluding  these  revenues,  same  market
revenues  increased $5.3  million in 1995,  or 8.8%.  The Company's sell-through
rate increased  to 72.0%  in 1995  from  69.0% in  1994. The  Company's  average
commercial airtime inventory prices increased by approximately 1.0% in 1995 over
1994  prices.  Including the  1995 Acquisitions,  1996 Acquisitions  and Pending
Acquisitions, pro forma revenues increased 30.1%  to $78.1 million in 1995  from
$60.0  million in 1994. Revenues from reciprocal arrangements as a percentage of
total revenues declined to 11.6% in 1995 from 13.3% in 1994.
 
    BROADCASTING COSTS.  Broadcasting costs increased by $9.0 million, or 28.1%,
to $41.3  million  in  1995  from  $32.2 million  in  1994.  This  increase  was
attributable  to  the  addition  of  16  markets  to  the  Company's  operations
(including personnel  costs and  costs  related to  the facilities  required  to
support  the Company's operations in its  new markets), continued development of
the Expanded Radio  Services and the  development and operation  of the  MetroTV
Services.  The 1995  Acquisitions accounted  for $2.8  million, or  4.2%, of the
total cost  of operations  in 1995.  Primarily as  a result  of an  increase  in
operating  costs associated with  the development and  operation of the Expanded
Radio Services and the  Video News Services  from $1.4 million  in 1994 to  $3.1
million  in 1995, broadcasting costs as  a percentage of revenues increased from
53.7% in 1994 to  57.0% in 1995. Broadcasting  costs associated with  reciprocal
arrangements  increased  by $0.6  million  to $5.0  million  in 1995,  from $4.4
million in 1994.
 
    MARKETING  EXPENSE.    Marketing  expense  increased  by  $3.1  million,  or
approximately  27.7%, to $14.5 million in 1995  from $11.4 million in 1994. This
increase resulted from increased sales commissions associated with the increased
revenues generated in 1995. As a  percentage of revenues, marketing expense  was
20.0%  in 1995  and 18.9%  in 1994. This  increase in  percentage terms resulted
primarily from  the  addition  of  sales  representatives,  sales  managers  and
managerial  staff  in  connection  with the  Company's  efforts  to  improve the
sell-through  rate  and  higher  marketing   costs  associated  with  the   1995
Acquisitions.  Specifically, the 1995 Acquisitions accounted for $1.5 million of
total marketing expense  in 1995. Marketing  expense associated with  reciprocal
arrangements  increased  by $0.8  million  to $2.6  million  in 1995,  from $1.8
million in 1994.
 
    GENERAL AND  ADMINISTRATIVE EXPENSE.    General and  administrative  expense
increased  by $1.3 million, or approximately 21.1%, to $7.2 million in 1995 from
$5.9 million  in  1994.  This  increase  was  primarily  attributable  to  costs
associated  with the acquisition and operation  of the 1995 Acquisitions and the
development and  expansion  of  the  Expanded Radio  Services  and  the  MetroTV
Services.   General  and  administrative   expense  associated  with  reciprocal
arrangements decreased  by $0.3  million  to $0.9  million  in 1995,  from  $1.2
million in 1994.
 
    DEPRECIATION  AND  AMORTIZATION.    Depreciation  and  amortization  expense
increased to  $4.0 million  in 1995  from $1.3  million in  1994. This  increase
resulted primarily from the increases in the Company's
 
                                       24
<PAGE>
asset  base resulting from  the 1995 Acquisitions and  the 1994 Acquisitions (as
defined herein). The 1995 Acquisitions accounted  for $1.9 million of the  total
depreciation  and  amortization  costs in  1995.  Depreciation  and amortization
expense associated with  reciprocal arrangements  increased to  $1.0 million  in
1995 from $0.4 million in 1994.
 
    OTHER  EXPENSES  (INCOME).    Other expenses  (income)  increased  to $(0.1)
million in 1995 from $(0.2) million in 1994.
 
    INTEREST EXPENSE.  Interest expense increased  to $1.3 million in 1995  from
$0.3  million  in  1994.  This increase  resulted  primarily  from  increases in
indebtedness incurred in connection with the 1995 Acquisitions.
 
    NET INCOME.    As  a result  of  the  factors discussed  above,  net  income
decreased by $3.6 million to $3.3 million in 1995 from $6.9 million in 1994.
 
    EBITDA   AND  ADJUSTED  EBITDA.    EBITDA  decreased  by  $1.0  million,  or
approximately 9.5%, to $9.5 million in 1995 from approximately $10.5 million  in
1994.  This  decrease  was  attributable  to  increases  in  broadcasting costs,
marketing expense and  general and  administrative expense  as discussed  above.
EBITDA  as a  percentage of revenues  decreased to  13.0% in 1995  from 17.5% in
1994. Adjusted EBITDA decreased  by $1.4 million to  $10.8 million in 1995  from
$12.2  million in 1994. Adjusted EBITDA as a percentage of revenues decreased to
15.0% in 1995 from  20.4% in 1994. If  the 1995 Acquisitions, 1996  Acquisitions
and  Pending Acquisitions had occurred as of January 1, 1995, pro forma adjusted
EBITDA would have been $12.1 million in 1995.
 
    YEAR ENDED DECEMBER 31, 1994 COMPARED TO YEAR ENDED DECEMBER 31, 1993
 
    REVENUES.  Revenues increased by  $12.1 million, or approximately 25.3%,  to
$60.0  million in 1994  from $47.9 million  in 1993, primarily  due to increased
sales of commercial airtime inventory in existing markets. The sell-through rate
increased to approximately 69.0%  in 1994 from approximately  65.0% in 1993.  In
addition, the Company's average commercial airtime inventory prices increased by
approximately 6.0% in 1994 over 1993 prices. In 1994, the operations acquired in
the 1994 Acquisitions generated revenues of approximately $0.6 million. Revenues
from reciprocal arrangements as a percentage of total revenues declined to 13.3%
in 1994 from 16.8% in 1993.
 
    BROADCASTING  COSTS.    Broadcasting  costs increased  by  $4.9  million, or
approximately 17.7%, to $32.2 million in  1994 from $27.4 million in 1993.  Such
increase was attributable to the 1994 Acquisitions, start-ups in new markets and
costs of $1.4 million related to the development of the Expanded Radio Services.
Broadcasting  costs as a percentage of revenues  decreased to 53.7% in 1994 from
57.2% in  1993, primarily  as a  result  of strong  revenue growth.  Such  costs
generally  do  not increase  proportionately  with revenues.  Broadcasting costs
associated with  reciprocal  arrangements  increased by  $0.8  million  to  $4.4
million in 1994, from $3.6 million in 1993.
 
    MARKETING  EXPENSE.    Marketing  expense  increased  by  $2.5  million,  or
approximately 28.3%, to $11.4  million in 1994 from  $8.8 million in 1993.  This
increase was attributable to increased sales commissions associated with revenue
increases  in  1994.  Marketing expense  as  a percentage  of  revenues remained
relatively constant  at 18.9%  in  1994 and  18.5%  in 1993.  Marketing  expense
associated  with  reciprocal  arrangements  increased by  $0.1  million  to $1.8
million in 1994, from $1.7 million in 1993.
 
    GENERAL AND  ADMINISTRATIVE EXPENSE.    General and  administrative  expense
decreased  $1.1 million,  or approximately 15.1%,  to $5.9 million  in 1994 from
$7.0 million  in  1993.  This  decrease  was primarily  due  to  a  decrease  in
predecessor shareholder costs, specifically a decrease in the salary paid to Mr.
Saperstein.  General  and  administrative  expense  associated  with  reciprocal
arrangements decreased  by $0.9  million  to $1.2  million  in 1994,  from  $2.1
million in 1993.
 
    DEPRECIATION  AND  AMORTIZATION.    Depreciation  and  amortization  expense
decreased by $0.5 million, or 28.2%, to  $1.3 million in 1994 from $1.8  million
in  1993,  as  a  result  of certain  intangible  assets  associated  with prior
acquisitions becoming  fully amortized.  Depreciation and  amortization  expense
associated  with reciprocal arrangements decreased by  $0.4 million in 1994 from
$1.1 million in 1993.
 
                                       25
<PAGE>
    OTHER EXPENSES  (INCOME).    Other expenses  (income)  decreased  to  $(0.2)
million  in  1994  from  $0.2  million in  1993.  This  decreases  was primarily
attributable to a $0.3 million loss on disposition of property in 1993.
 
    INTEREST EXPENSE.   Interest  expense  increased by  $0.2 million,  to  $0.3
million in 1994 from $0.1 million in 1993. This increase was primarily due to an
increase in indebtedness related to the 1994 Acquisitions.
 
    NET  INCOME.    As a  result  of  the factors  discussed  above,  net income
increased by $6.0 million to $6.9 million in 1994 from $0.9 million in 1993.
 
    DISCONTINUED OPERATIONS.  In 1992 the Company acquired Houston Metropolitan,
Ltd., a magazine  concern in Houston,  Texas, for notes  payable and  reciprocal
merchandise  totaling $0.4  million. In  1993 the  Company incurred  a loss from
operations of $0.3 million (net  of tax benefit of $0.2  million) and a loss  on
disposal of $0.2 million (net of tax benefit of $0.1 million).
 
    EBITDA AND ADJUSTED EBITDA.  EBITDA increased by $5.8 million, or 124.7%, to
$10.5  million in 1994  from $4.7 million in  1993. This increase  was due to an
increase in  revenues and  was  partially offset  by increases  in  broadcasting
costs,  marketing expense  and general and  administrative expense.  EBITDA as a
percentage of revenues increased  to 17.5% in 1994  from 9.8% in 1993.  Adjusted
EBITDA  increased by $5.5 million to $12.2  million in 1994 from $6.7 million in
1993. Adjusted EBITDA  as a percentage  of revenues increased  to 20.4% in  1994
from 14.0% in 1993.
 
LIQUIDITY AND CAPITAL RESOURCES
 
    Historically, the Company has financed its operations with cash generated by
operations  and funds provided pursuant to the Credit Agreement. The Company has
used cash  provided  by  operating  activities  to  fund  capital  expenditures,
operations and distributions to its stockholders.
 
    Net  cash provided by  operating activities increased  by approximately $0.5
million, to $3.8 million in the June  1996 Period from $3.3 million in the  June
1995  Period as a  result of increases  in net earnings  before depreciation and
amortization and an increase in accrued liabilities. This increase was partially
offset by an increase in  accounts receivable, an increase  in cash used by  net
reciprocal  arrangements, and a decrease in  deferred revenues. Net cash used in
investing activities decreased by $4.1 million, to $6.3 million in the June 1996
Period from  $10.4  million in  the  June 1995  Period,  due to  a  decrease  in
acquisition  costs. This  decrease was  partially offset  by an  increase in the
acquisition costs  of property  and equipment.  Net cash  provided by  financing
activities  decreased by $2.8 million,  to $3.0 million in  the June 1996 Period
from $5.8 million in the  June 1995 Period as a  result of (i) the reduction  in
the  rate of  growth of  long term  debt and  (ii) an  increase in shareholder's
distributions. Such decrease in  net cash provided  by financing activities  was
partially offset by an increase in disbursement float.
 
    Net  cash provided by operating activities increased by $0.8 million to $2.1
million in  1995  from  $1.3  million  in  1994.  This  increase  was  primarily
attributable  to an increase in income taxes payable and a decrease in cash used
by reciprocal arrangements. These factors were partially offset by a decrease in
net earnings before  depreciation and  amortization and deferred  revenue and  a
decrease  in  the  rate of  growth  of  accounts receivable.  Net  cash  used in
investing activities was $2.4  million in 1994 and  $11.9 million in 1995.  Cash
used  in  investing  activities  related  primarily to  (i)  in  1994,  the 1994
Acquisitions and advances  to a stockholder  of the Company  (primarily for  the
payment  of income taxes payable by the shareholders in respect of S Corporation
income) and (ii) in 1995, the 1995 Acquisitions and acquisitions of  information
gathering  and broadcasting equipment. Net cash provided by financing activities
in 1994 and 1995 was $3.6 million and $9.2 million, respectively. Cash  provided
by  financing activities was comprised primarily of proceeds from funds provided
pursuant to  the  Credit  Agreement.  As  of June  30,  1996,  the  Company  had
short-term  debt of $7.2 million and long-term debt of $24.0 million. Short-term
debt consisted of current maturities  of borrowings under the Credit  Agreement,
current  portions of  long-term debt and  current portions  of capitalized lease
obligations. Long-term debt  consisted of  the long-term portion  of the  Credit
Agreement   and  the  long-term  portion  of   the  notes  relating  to  certain
acquisitions.
 
                                       26
<PAGE>
    Net cash provided by operating activities increased to $1.3 million in  1994
from  $(0.9) million in 1993  due to the increases  in net earnings and deferred
revenues. The  increase in  net  earnings and  deferred revenues  was  partially
offset  by an increase  in accounts receivable  and cash used  by net reciprocal
arrangements and a decrease in income taxes payable. Net cash used in  investing
activities  increased to  $2.4 million in  1994 from  $1.2 million in  1993 as a
result of  an  increase  in  advances on  receivables  from  stockholders.  This
increase  was  partially offset  by an  increase  in proceeds  from the  sale of
property and equipment. Net cash  provided by financing activities increased  to
$3.6  million in 1994 from $2.0 million in  1993 due to an increase in long term
debt. This increase was partially offset by distributions to shareholders.
 
    Accounts receivable increased $4.0 million in 1995 primarily as a result  of
an increase in sales to $72.4 million in 1995 from $60.0 million in 1994. Income
taxes  payable decreased $1.8 million in 1994 primarily due to the fact that the
largest of the Predecessor Companies elected  to be treated as an S  corporation
for  tax  purposes effective  July 1,  1994. A  major customer's  declaration of
bankruptcy caused 1994 bad debt expense to be significantly higher than in 1995.
Since 1994, the  Company's bad debt  expense has been  relatively constant.  Net
reciprocal  activities decreased  by $1.8 million  in 1995 primarily  due to the
Company's decision to  decrease its reciprocal  arrangements and concentrate  on
generation of cash revenues.
 
    THE CREDIT AGREEMENT AND NOTES PAYABLE
 
    The  maximum aggregate permitted borrowings (the "Line of Credit") under the
Credit Agreement  is $30.0  million. The  Line  of Credit  bears interest  at  a
variable  rate determined by the lender's prime  rate or LIBOR and the Company's
total leverage; the interest rate  ranges from 50 to  100 basis points over  the
prime  rate or  100 to 200  basis points  over LIBOR. The  Line of  Credit has a
commitment fee of 0.375%  per annum on the  daily average unborrowed balance  of
the  Line of Credit. The Line of Credit  currently is secured by a pledge of the
equity interests  in each  of the  Predecessor Companies.  The Credit  Agreement
provides  for various  restrictions on the  Company which  preclude the Company,
without first  obtaining  the lender's  consent,  from taking  certain  actions,
including incurring additional indebtedness, purchasing the assets of any entity
other than in the ordinary course of business, merging or consolidating with any
other  entity,  altering  its  existing  capital  structure  and  paying certain
dividends. As of June 30, 1996, the Company had $29.3 million outstanding  under
the  Line of Credit. The Company intends  to repay the balance outstanding under
the Line of Credit with a portion of the net proceeds of this offering.
 
   
    The Company has obtained a commitment letter  to enter into the New Line  of
Credit,  which will replace the Line of Credit, with its lender upon the closing
of this offering.  The New Line  of Credit  is expected to  provide for  maximum
aggregate  permitted  borrowings of  $30.0 million.  The New  Line of  Credit is
expected to expire September 30, 2003, and to begin amortizing in December 1998.
The New Line of Credit is expected  to bear interest at a variable rate  indexed
to  the lender's prime rate  or LIBOR and the  Company's total leverage. The New
Line of Credit is expected to have  a commitment fee based on the daily  average
unborrowed  balance of  the New  Line of Credit.  Upon the  closing, the Company
anticipates that the New  Line of Credit  will be secured by  the granting of  a
lien  by the Company and its subsidiary on  all of their respective assets and a
pledge of  the Company's  equity interest  in  its subsidiary  in favor  of  the
lender.  The New Line of Credit is  expected to provide for various restrictions
on the Company  which would preclude  the Company, without  first obtaining  the
lender's  consent, from  taking certain actions,  including incurring additional
indebtedness, purchasing the  assets of any  entity other than  in the  ordinary
course of business, merging or consolidating with any other entity, altering its
existing capital structure and paying certain dividends.
    
 
   
    The  Company  issued  non-interest  bearing  notes  in  connection  with the
acquisitions in 1995  of the stock  of Skyview Broadcasting  Networks, Inc.  and
Airborne  Broadcast Consultants  and the  acquisition in  1995 of  the assets of
Airborne Broadcasting  Systems,  Inc.  and the  1994  acquisition  of  Charlotte
Traffic
    
 
                                       27
<PAGE>
Patrol,  Inc. which  had principal amounts  of $0.2 million,  $0.1 million, $0.1
million and $0.7  million, respectively, outstanding  as of June  30, 1996.  The
Company  has guaranteed a $0.7 million letter of credit related to the Charlotte
acquisition as of June 30, 1996. See "Business -- Acquisitions."
 
    CAPITAL EXPENDITURES
 
    Capital expenditures were $2.7 million in both 1994 and 1995.  Historically,
the  Company's capital expenditures  have related principally  to increasing the
Company's  information   gathering  capabilities,   broadcasting  capacity   and
technology  base. The Company anticipates that capital expenditures in 1996 will
be approximately $7.0 million. This $7.0 million is expected to include  between
$4.0  million and  $5.0 million for  expenditures associated  with expanding the
Company's  information  gathering   and  broadcasting  capabilities,   including
significant expenditures on video broadcasting and surveillance.
 
    The  Company believes  its existing sources  of liquidity,  cash provided by
operations, the Credit Agreement and the proceeds of this offering will  satisfy
the  Company's anticipated working capital  and capital expenditure requirements
for the foreseeable future.
 
EFFECTS OF INFLATION
 
    The Company believes that the relatively moderate rate of inflation over the
past few years  has not had  a significant  impact on the  Company's results  of
operations.
 
RECENT ACCOUNTING PRONOUNCEMENTS
 
    The  Financial Accounting Standards  Board issued SFAS  No. 123, "Accounting
for Stock  Based  Compensation" in  October  1995, which  establishes  financial
accounting  and  reporting standards  for stock  based on  employee compensation
plans including, stock purchase plans, stock options, restricted stock and stock
appreciation rights. The Company  has elected to  continue accounting for  stock
based  on compensation  under Accounting  Principles Board  Opinion No.  25. The
disclosure requirements of  SFAS No.  123 will  be effective  for the  Company's
financial  statements beginning  in 1996. Management  does not  believe that the
implementation of  SFAS  123  will  have a  material  effect  on  its  financial
statements.
 
                                       28
<PAGE>
                                    BUSINESS
 
OVERVIEW
 
   
    The Company is the largest provider of traffic reporting services, according
to  a March, 1994  market analysis prepared  by the United  States Department of
Transportation, and  believes that  it  is a  leading  supplier of  local  news,
sports,  weather and other information reporting  services to the television and
radio  broadcast  industries.  The  Company's  information  reports,  which  are
customized  to meet the specific needs of each of the Company's individual radio
and  television   station  affiliates,   are   presently  being   broadcast   by
approximately  1,275  radio  stations  affiliates  and  110  television  station
affiliates. The Company provides  local broadcast information  reports in 47  of
the  50 largest MSA markets in the  United States. In exchange for the Company's
information reports, radio and television station affiliates provide  commercial
airtime  inventory to  the Company.  The packaging  and sale  of this commercial
airtime inventory accounts for substantially all of the Company's revenues.
    
 
    Because the Company  has numerous radio  station affiliates in  each of  its
markets  (averaging 21  affiliates per  market), the  Company believes  that its
broadcasts of local traffic information enable advertisers to reach more people,
more often,  in  a  higher  impact  manner than  can  be  achieved  using  other
advertising  media. The Company's information reports  are broadcast daily in 60
MSA markets and are  heard by more  than 100 million people  (age 12 and  over).
Such reports and the Company's commercial messages are listened to by an average
of  88% of the population (age 12 and  over) in its markets. The Company's large
network of affiliates offers advertisers the opportunity to reach a  broad-based
local,  regional or national  audience, through a  single purchase of commercial
airtime inventory from the Company.
 
    The  Company  offers  advertisers  three  different  networks  on  which  to
broadcast  their  advertisements:  the  Radio  Traffic  Services  Network  which
broadcasts the Radio Traffic Services, the Expanded Radio Services Network which
broadcasts the Expanded Radio Services and the MetroTV Network which  broadcasts
the  MetroTV Services.  The Company  believes that  the Expanded  Radio Services
Network and the MetroTV  Network, both of which  are currently being  developed,
will become separate broad-based networks through which the Company will be able
to  acquire,  package  and  sell additional  commercial  airtime  inventory. See
"--Operating Strategy" and "-- Advertising Sales and Marketing."
 
    Since its  founding in  1978, the  Company has  demonstrated growth  in  net
revenues  and EBITDA. For  the six months  ended June 30,  1996, the Company had
revenues of $50.1 million, EBITDA of $11.5 million and adjusted EBITDA of  $12.2
million.  For  the year  ended  December 31,  1995,  the Company  had  pro forma
revenues of  $78.1 million,  pro forma  EBITDA of  $10.0 million  and pro  forma
adjusted EBITDA of $12.1 million.
 
OPERATING STRATEGY
 
    The Company's strategy is to realize operating efficiencies by (i) expanding
geographically; (ii) increasing the number of affiliates using the Radio Traffic
Services  within existing markets; (iii) developing the Expanded Radio Services;
(iv) developing  the MetroTV  Services;  and (v)  continuing to  strengthen  its
marketing, sales and inventory management operations.
 
    EXPAND  GEOGRAPHICALLY.   The Company,  which currently  operates in  60 MSA
markets in the United States, including 54 of the largest 75 MSA markets in  the
United  States,  believes  that the  economic  model for  its  local information
services business is viable in each of the largest 75 markets. Since July  1994,
the  Company has  entered 16 new  markets, including  six strategic acquisitions
accounting for  an  additional 14  markets  and  start-ups in  two  new  markets
throughout  the United States. Additionally, the  Company intends to expand into
the  remaining  21  markets  over   the  next  three  years  through   strategic
acquisitions  and  start-ups.  Strategic  acquisitions  afford  the  Company the
opportunity  to  realize  economies  of  scale  and  cost  savings  as  existing
operations are acquired and duplicative functions eliminated.
 
    INCREASE  THE NUMBER OF  AFFILIATES USING THE  RADIO TRAFFIC SERVICES WITHIN
EXISTING MARKETS.  The Company believes that there are substantial opportunities
for continued growth in its Radio Traffic
 
                                       29
<PAGE>
Services Network. As of  June 30, 1996, the  Company provided the Radio  Traffic
Services  to  approximately 1,230  radio  station affiliates,  an  increase from
approximately 900 radio station affiliates as of December 31, 1994. The  Company
believes  that opportunities are available to increase its market penetration by
establishing affiliate relationships with additional radio stations. Its current
Radio Traffic Services Network represents 48.7% of the approximately 2,524 radio
stations in the 60 MSA markets in  which the Company operates. Once the  Company
establishes  a presence in  a market by  providing its services  to at least one
affiliate, it can leverage its  investment in information gathering  technology,
such  as aircraft and  fixed-position cameras, by  providing traffic services to
multiple affiliates, at minimal additional costs.
 
    DEVELOP THE  EXPANDED  RADIO SERVICES.    Having established  a  substantial
market  presence in the Radio Traffic Services, the Company began during 1994 to
leverage this business by offering the Expanded Radio Services to its network of
radio station affiliates. As of June 30, 1996, the Company provided the Expanded
Radio Services to more than 200 radio  station affiliates in 28 MSA markets,  an
increase  from 92 radio station affiliates in  17 MSA markets as of December 31,
1994. The Company believes  it can provide customized  information reports of  a
superior  quality, at a lower cost than an individual station can provide on its
own. Moreover, the Company believes that consolidation in the radio industry may
increase the  demand  for the  Expanded  Radio Services  Network  because  radio
station  owners are likely to continue to increase their out-sourcing of various
programming elements in order to minimize operating costs. The Company plans  to
focus on increasing the number of radio stations broadcasting the Expanded Radio
Services  within its current markets, and to expand these services to all of its
markets by the end of 1997.
 
    DEVELOP THE  METROTV SERVICES.    The Company  has provided  its  Television
Traffic Services to the MetroTV Network for over ten years. As of June 30, 1996,
this network consisted of 110 television stations in 47 DMA markets, an increase
from  71  television stations  in 33  DMA markets  as of  December 31,  1994. In
connection with its core Radio Traffic Services business, the Company  developed
an  extensive  infrastructure  of video  surveillance  and  broadcast equipment,
including  jet  helicopters,  broadcast  quality  remote  and   omni-directional
aircraft-mounted  camera  systems,  mobile  units,  computer  generated  graphic
displays and broadcasting  technology. In 1995,  the Company began  to use  this
infrastructure  to offer  the Video News  Services to its  network of television
station affiliates; the  Company currently provides  this service to  16 of  its
television station affiliates in 12 of its 47 DMA markets. The Company's MetroTV
Services  include full service, 24 hours per  day/7 days per week video coverage
from camera crews in the Company's  aircraft and in the Company's mobile  ground
units  covering news stories.  In addition, the  Company's strategically located
fixed-position ground-based camera systems offer affiliates coverage of  crucial
traffic  arteries and news stories, and are capable of providing panoramic views
of the cities in which such cameras  are located. The Company intends to  expand
the  Video News Services  into the 25  largest DMA markets  in the United States
over the next three years.
 
    CONTINUE  TO   STRENGTHEN   MARKETING,  SALES   AND   INVENTORY   MANAGEMENT
OPERATIONS.   Over the past year, the  Company has invested in, and continues to
initiate and  implement,  new  operating  strategies  and  systems  to  increase
revenues  and EBITDA in its  operations. In order to  increase the percentage of
the Company's commercial airtime inventory  sold, the Company has (i)  increased
its  sales force from approximately 70  sales representatives as of December 31,
1994 to  approximately 136  sales  representatives as  of  June 30,  1996;  (ii)
developed  a corporate marketing department to  support the efforts of its sales
representatives  by  providing  extensive  training,  research,  sales/marketing
materials  and  analysis;  (iii)  hired additional  general  managers  and sales
managers to  better  manage the  activities  of its  sales  representatives  and
enhance  its affiliate  relations; (iv)  fully automated  its commercial airtime
inventory management system to  improve inventory control  and pricing; and  (v)
reduced  the level of reciprocal arrangements  to focus sales representatives on
cash revenue business. These enhancements  have allowed the Company to  increase
advertising  rates in each of 1994 and  1995. In addition, the Company estimates
that it sold approximately  69% in 1994  and 72% in  1995, respectively, of  its
Radio Traffic
 
                                       30
<PAGE>
Services   Network  and  Expanded  Radio  Services  Network  commercial  airtime
inventory. For the six months ended June 30, 1996, the Company estimates that it
sold  approximately  71%  of  its  existing  radio  network  commercial  airtime
inventory.
 
PROGRAMMING
 
    Every  aspect of the Company's information  reports (including the length of
report, content of report, specific geographic coverage area, time of broadcast,
number of reports  aired per day,  broadcaster's style, etc.)  is customized  to
meet  each  individual  affiliate's requirements.  The  Company  typically works
closely with the program directors, news directors, and general managers of  its
affiliates  to ensure that  the Company's services  meet its affiliates' quality
standards. The Company and its affiliates jointly select the on-air broadcasters
to ensure that each broadcaster's style is appropriate for the station's format.
The  Company's  broadcasters  often  become  integral  "personalities"  on  such
affiliates'  stations  as  a result  of  their significant  on-air  presence and
interaction with the stations' on-air  personnel. In order to realize  operating
efficiencies,  the Company endeavors to utilize its professional broadcasters on
multiple affiliate stations within a  particular market. Generally, each of  the
Company's broadcasters delivers reports to between two and four of the Company's
affiliates.
 
    The  Company does not require its affiliates  to identify the Company as the
supplier of its information reports. This provides the Company's affiliates with
a high degree of customization and flexibility, as each affiliate has the  right
to  present the information reports provided by  the Company as if the affiliate
had generated  such  reports  with  its own  resources.  For  example,  multiple
affiliates  in a  single market may  suggest that  the Company's infrastructure,
including  its  airplanes,  helicopters  and  broadcasters,  are  those  of  the
affiliate.
 
    RADIO PROGRAMMING SERVICES
 
    The  Company has been supplying radio stations with customized Radio Traffic
Services since its inception in 1978. The Company is now the largest supplier of
the Radio Traffic  Services in the  United States. The  Company has offered  its
Expanded  Radio  Services since  1994  and is  now  a leading  supplier  of such
services, with over 200 affiliates in 28 markets. The Company intends to have  a
general news reporting presence in all of its 60 markets by the end of 1997.
 
    The   Company  gathers  traffic  and  other  data  utilizing  the  Company's
information-gathering infrastructure, which  includes aircraft (jet  helicopters
and  airplanes),  broadcast quality  remote  camera systems  positioned  both at
strategically located  ground  positions  and  on  aircraft,  mobile  units  and
cellular  systems, and  by accessing  various government  based traffic tracking
systems. The Company also gathers information through various services including
Reuters America Inc., Turner Program Services, Inc., WeatherBank, Inc.,  Weather
Services  Corporation, City News Service of Los Angeles, Sports Final Radio Net,
Inc. and Bay  City News, Inc.  The information is  then processed, written  into
broadcast  copy and entered into the Company's computer systems by the Company's
local writers and producers. The  Company's professional broadcasters then  read
the customized reports on the air.
 
    The  Company's  information-gathering  infrastructure  and  the  flexibility
created by its ability to provide services  24 hours per day/7 days per week  to
its  affiliates enable the Company to  respond to changing conditions and enable
the Company's  affiliates  to  provide  their  listeners  with  accurate  up-to-
the-minute  information.  For  example,  responding  to  numerous  radio station
requests during the Long Island fires in 1995, the Company's New York operations
center substantially  increased the  number of  reports regarding  this  subject
provided  to affiliates.  Rapid response  in similar  circumstances, such  as in
connection with the 1994  Los Angeles earthquake, is  routinely achieved by  the
Company  whenever  weather  or  other  events  impact  either  traffic  or other
conditions of interest to the listeners or viewers of the Company's  affiliates.
See "-- Infrastructure."
 
    As  a result  of its extensive  network of operations  and broadcasters, the
Company often reports important  news stories and  provides its affiliates  with
live coverage of these stories. The Company is able to customize and personalize
its  reports of breaking  stories using its  individual affiliates' call letters
from the scene of news  events. For example, during  the TWA Flight 800  crisis,
the Company provided live
 
                                       31
<PAGE>
customized  reports from New  York to its  affiliates all over  the country. The
Company believes that it  is the only radio  network news organization that  has
local  studio operations that cover 60 markets  and that is able to provide such
customized reports to these markets.
 
    In addition, the Company  is currently test marketing  a regional news  wire
service  (non-customized  text  and  audio)  in five  markets.  If  the  test is
successful, the Company plans to launch its news wire service in various regions
beginning in 1997. The Company could eventually offer this service in small  and
medium-sized  markets without opening any local operations centers as this would
be a non-customized  service and distributed  via satellite, thereby  generating
additional commercial airtime inventory for the Expanded Radio Services.
 
    TELEVISION PROGRAMMING SERVICES
 
    The Company has been supplying its Television Traffic Services to television
stations  for over  ten years  and is currently  providing such  services to 110
television stations in 47 markets.  Originally, the Company provided  television
stations  with audio reports of traffic  information and simple graphics; as the
Company  developed   its  Television   Traffic   Services,  it   provided   more
sophisticated  graphics displays  to the MetroTV  Network. In  1995, the Company
began to  expand  and enhance  the  information  services that  it  provides  to
television  stations. The  Company is now  providing its Video  News Services to
approximately  16  television  stations  in  12  markets.  As  with  its   radio
programming  services, with its MetroTV services the Company supplies customized
information reports which are delivered on air by its professional  broadcasters
to  its  television  station  affiliates.  In  addition,  the  Company  supplies
customized graphics  and other  visual programming  elements to  its  television
station affiliates.
 
    The  Company  began utilizing  live studio  cameras in  order to  enable its
traffic reporters to  provide its  Video News  Services on  television from  the
Company's  local broadcast  studios. In addition,  the Company began  in 1995 to
provide its  Video News  Services  from its  aircraft  and ground  based  camera
systems.  The Company  provides its Television  Traffic Services  and Video News
Services to television stations owned by  some of the largest television  groups
in  the nation, including  A.H. Belo Corporation,  Cox Communications, Inc., ABC
Inc., a subsidiary of The Walt  Disney Company, Ellis Communications, Inc.,  Fox
Television  Stations,  Inc.,  a  subsidiary  of  The  News  Corporation Limited,
National Broadcasting Company, Inc., a  subsidiary of General Electric  Company,
The  Washington Post  Co. and CBS,  Inc., a subsidiary  of Westinghouse Electric
Company.
 
    The Video News Services include: (i)  full-service, 24 hours per day/7  days
per week video coverage from the Company's camera crews, using broadcast quality
camera  equipment  and  news  vehicles;  (ii) live  video  news  feeds  from the
Company's aircraft; and  (iii) live  video coverage  from strategically  located
ground  based camera  systems. Currently, the  Company is providing  all of such
Video News Services to four affiliates in Houston, Texas, where the Company  has
tested  the product for the past fifteen months, and plans to expand it into the
25 largest DMA markets in the country over the next three years. The capital and
operating expenditures needed to expand  the Company's Video News Services  have
been  and will continue  to be significant relative  to the capital expenditures
required by the Company to operate its radio information services business.
 
    METRO INFORMATION SERVICES
 
    The Company initiated  its Metro  Information Services  ("MIS") division  to
develop  non-broadcast  traffic  information business.  MIS  develops innovative
techniques of gathering local traffic and transportation information as well  as
new methods of distributing such information to the public. The Company believes
that  in order to remain  competitive and to continue  to provide an information
product of the highest quality to its  affiliates, it is necessary to invest  in
and  participate in the development of  new technology. The Company is currently
working with numerous public  and private entities across  the United States  to
improve  dissemination of traffic and transportation information. The Company is
a large supplier of  information to the  wireless telephone industry,  providing
customized  traffic information, direction services, and other local information
to cellular  subscribers via  the Company's  STAR JAM  (TM) and  STAR FIND  (TM)
services.  Also, the Company plans to offer traffic information services via the
 
                                       32
<PAGE>
Internet, other wireless communications, in-vehicle systems and other  potential
delivery  mechanisms.  The Company  believes that  it  is well-positioned,  as a
leading supplier of  local traffic and  other information, to  benefit from  the
evolution of future distribution systems.
 
    The  Company  has  participated  in  several  United  States  Department  of
Transportation ("USDOT")  funded "Intelligent  Transportation Systems"  projects
including: (i) The Atlanta Showcase, a federally funded technology demonstration
project  which took place  during the Summer  Olympics in 1996  and involved the
delivery  of  traffic  and  mobility  information  and  (ii)  TravInfo  Traveler
Information  Center,  a  field  operational  test  being  conducted  in  the San
Francisco Bay Area to implement a region-wide, open-access, multi-model advanced
traveler information service.
 
INFRASTRUCTURE
 
    The Company's  geographically dispersed  operations have  historically  been
organized  into  several regions.  Formerly,  a regional  General  Manager would
typically have overall  management responsibility  for sales  and operations  in
such  General Manager's region, which would be comprised of four to six markets,
depending on the size of the markets.  However, the Company believes that as  it
continues to grow its Expanded Radio Services and Video News Services, a General
Manager focused exclusively on one market or a smaller number of markets will be
able  to  more effectively  implement and  maintain affiliate  relationships and
maximize the percentage  of available advertising  inventory sold.  Accordingly,
the  Company presently  intends to reorganize  its management to  place a single
General Manager  in each  of its  10 largest  markets and  to assign  a  General
Manager  in its remaining markets to a small number of markets, generally one to
three.
 
    In each of its markets, the Company employs a Director of Operations who  is
responsible  for  all  aspects  of  the  Company's  day-to-day  operations. Each
Director of Operations is responsible  for supervising all of the  broadcasters,
airborne reporters, producers, editors, and writers in such Director's operation
center.  Moreover,  the Director  of Operations  is responsible  for maintaining
day-to-day  relations   with   affiliates  and   pursuing   relationships   with
unaffiliated stations. In addition, the Company employs eight Regional Directors
of  Operations who supervise  the Directors of  Operation and who  report to the
Company's General Managers.
 
    The Company  believes  that  its  extensive  fleet  of  aircraft  and  other
information-gathering  technology  and  broadcast  equipment  have  allowed  the
Company to provide high  quality programming, enabling it  to retain and  expand
its  affiliate base.  In the  aggregate, the  Company utilizes  approximately 69
fixed-wing aircraft, 17 helicopters, 30 mobile units, 7 airborne camera systems,
16 fixed-position camera  systems, 50 broadcast  studios and 1,177  broadcasters
and  producers. The Company  also maintains a staff  of computer programmers and
graphics experts  to supply  customized graphics  and other  visual  programming
elements  to television stations.  In addition, the  Company's operating centers
and  broadcast  stations  has  sophisticated  computer  technology,  video   and
broadcast  equipment  and cellular  and  wireless technology  which  enables the
Company's broadcasters  to  deliver  accurate reports  to  its  affiliates.  The
infrastructure  and resources dedicated to a  specific market by the Company are
determined by  the size  of the  market, the  number of  affiliates the  Company
serves in the market and the type of services being provided.
 
    For  example, in the New York  City metropolitan area, the Company currently
utilizes  two  jet  helicopters  with  mounted  omni-directional  cameras,  four
airplanes,  and  fixed-position  cameras  positioned  strategically  to  deliver
up-to-the-minute live reports. Traffic conditions are relayed via two way  radio
to  the producers in the Company's New  York broadcast studio who transcribe the
report, enter it into the computer  system and produce the broadcast copy  which
is  then  delivered  on-air  to  the Company's  New  York  radio  and television
affiliates by its broadcasters.  The Company recently  installed cameras on  its
helicopters  and  on certain  buildings,  including the  Empire  State Building,
enabling the  Company to  provide its  television station  affiliates with  live
video  of breaking  news and traffic  conditions. The Company  believes that its
investment in  its New  York  City-area infrastructure  has been  a  significant
factor  in the increase  in its number  of radio station  and television station
affiliates in its New York City, Nassau/
 
                                       33
<PAGE>
Suffolk Counties (Long Island) and  Monmouth/Ocean Counties, NJ markets from  24
as of December 31, 1994 to 31 as of June 30, 1996. The following diagram depicts
the  infrastructure  supporting the  Company's New  York City  metropolitan area
operation:
 
                                 [ART]
 
    In 1995, the Company established an electronic communications network in its
headquarters in  Houston, Texas.  The Company  began expanding  this network  to
include its marketing and operations offices throughout the country in 1996. The
Company  has created this  Intranet for internal management  as well as Internet
access. The Company believes that by networking each of its regional offices  to
the  corporate  office,  access  to  certain  sales,  marketing,  scheduling and
accounting  information  will  be  more  effectively  updated,  maintained   and
disseminated  to the Company's employees. The  Company believes this will result
in an improvement in sales and marketing efficiency, and will also be beneficial
to general managers in tracking and maintaining commercial airtime inventory and
rate controls  and  affiliate  information for  their  respective  markets.  The
Company  has invested in this infrastructure,  with ten markets currently on the
network, and plans to add its remaining markets to this network by 1997.
 
                                       34
<PAGE>
ADVERTISING SALES AND MARKETING
 
    The Company packages  its radio  commercial airtime inventory  on a  network
basis,  covering  all affiliates  in relevant  markets. This  packaged inventory
typically appeals to advertisers seeking  a broader demographic reach than  that
delivered by individual radio stations, which generally deliver an audience with
narrow,  specific  demographic characteristics.  Because  the Company  sells its
commercial airtime inventory on a network basis rather than station by  station,
the  Company  does not  compete  for advertising  dollars  with its  local radio
station affiliates. The  Company believes that  this corporate policy  is a  key
factor in maintaining its affiliate relationships.
 
    Currently,  the Company's television commercial airtime inventory is sold by
members of its  general advertising  sales force.  The Company  is developing  a
separate  sales  force  to  sell its  television  commercial  airtime inventory.
Currently, the Company packages its television commercial airtime inventory on a
local, regional and national network basis. However, advertisers on the  MetroTV
Network  have the ability to select specific markets and television stations for
their advertisements. This enables advertisers to customize advertising packages
to their individual requirements.
 
    In each  of  the  markets  in which  it  conducts  operations,  the  Company
maintains  an advertising  sales office  as part  of its  operations center. The
Company's advertising sales force is  able to sell available commercial  airtime
inventory  in any and all  of the Company's markets  in addition to selling such
inventory in each  local market, which  the Company believes  affords its  sales
representatives  an advantage over certain of their competitors. For example, an
airline advertiser can purchase airtime  inventory in multiple markets from  the
Company's  local  sales  representative in  the  city  in which  the  airline is
headquartered.  The   Company's  advertising   sales  force   is  comprised   of
approximately  136 sales representatives. Although the Company typically has two
or three sales  representatives in  an individual  market, the  number of  sales
representatives  in an individual  market ranges from one  to eight depending on
the size  of  the market  and  the number  of  potential national  and  regional
advertising  clients  headquartered  in  the  market.  Specialized  programs and
marketing campaigns, which support nationwide  sales and other special forms  of
advertising, are managed from the Company's headquarters in Houston, Texas.
 
    Due to the number of the Company's markets, its reach within its markets and
the range of services it provides, the Company has a large number of advertising
clients  in a diverse group of industries. For the year ended December 31, 1995,
no single advertiser represented  more than 6% of  the Company's total  revenues
and  the Company's top ten advertisers, as  a group, represented only 21% of the
Company's total revenues.
 
    As the following  table indicates,  for the  year ended  December 31,  1995,
advertising sales to the ten largest industry groups which are purchasers of the
Company's  commercial airtime inventory  accounted for approximately  58% of the
Company's total sales and no single industry group accounted for more than 8% of
the Company's total sales.
 
<TABLE>
<CAPTION>
                                                                       % OF TOTAL SALES FOR
                                                                           TWELVE MONTHS
ADVERTISER INDUSTRY                                                       ENDED 12/31/95
- ---------------------------------------------------------------------  ---------------------
<S>                                                                    <C>
Consumer Goods.......................................................                8%
Retail (Home Improvement)............................................                7%
Supermarkets.........................................................                6%
Automotive (Retail)..................................................                6%
Automotive...........................................................                6%
Other Retail.........................................................                6%
Cellular.............................................................                5%
Newspapers...........................................................                5%
Oil & Gasoline.......................................................                5%
Lotteries............................................................                4%
                                                                                   ---
  Total..............................................................               58%
                                                                                   ---
                                                                                   ---
</TABLE>
 
                                       35
<PAGE>
    Due to  the  relatively  long  lead-time  required  to  educate  advertising
agencies  on the merits  of the Company's advertising  packages, the Company has
historically targeted  its advertising  sales efforts  directly to  advertisers.
Many  advertisers, however,  have directed  their advertising  agencies to place
advertising with the  Company and, as  a result, such  agencies have  themselves
begun  to direct more advertisers to the Company. Due to the growing strength of
the Company's advertising agency relationships, advertising sales booked through
advertising agencies grew to approximately  75% of the Company's total  revenues
in  1995, an increase  from 63% in  1992. The Company  does not have significant
sales  concentration  among  its  agency-placed  advertising,  with  advertising
inventory sold through an estimated 400 agencies during 1995.
 
    THE RADIO TRAFFIC SERVICES NETWORK AND THE EXPANDED RADIO SERVICES NETWORK
 
    The  Company's  typical radio  advertisement on  the Radio  Traffic Services
Network  and  the  Expanded  Radio  Services  Network  consists  of  an  opening
announcement and a ten second commercial message presented immediately prior to,
in  the middle  of, or immediately  following a  regularly scheduled information
report. Because the Company has numerous radio station affiliates in each of its
markets (averaging  21 affiliates  per market),  the Company  believes that  its
traffic broadcasts reach more people, more often, in a higher impact manner than
can  be achieved  using any other  advertising medium. The  Company combines its
commercial airtime  inventory into  multiple "sponsorship"  packages  (generally
125,  250 or 500 sponsorships broadcast over  a four week period in each market)
which it then sells as an information sponsorship package to radio  advertisers.
These  Company sponsorship packages are run on  a fair and equal rotation (i.e.,
each advertiser  receives its  pro  rata share  of  advertisements sold  by  the
Company for broadcast on each of the Company's affiliates in the relevant market
or  markets) throughout  the Traffic  Services Network  on a  local, regional or
national basis, primarily during prime morning and afternoon drive periods.  The
Company  does not  allow an  advertiser to  select individual  stations from the
Radio Traffic Services Network  or Expanded Radio Services  Network on which  to
run  its advertising campaign. The Company's  500 sponsorship package (which the
Company believes is its most  frequently purchased package), reaches an  average
of  approximately 70% of the  population (age 12 and  over) in the Company's MSA
markets. In  addition, the  Company's  large network  of affiliates  allows  the
Company to offer advertisers the opportunity to purchase advertising in multiple
markets nationwide through a single purchase from the Company.
 
    As  the  Company  has developed  and  expanded the  Expanded  Radio Services
Network, it has primarily packaged and  sold its commercial sponsorships of  the
Expanded  Radio  Services  in  conjunction  with  its  existing  traffic  report
sponsorships. Because the Expanded Radio  Services Network is not fully  mature,
the  Company has not yet maximized the marketing of commercial airtime inventory
on the Expanded Radio Services Network as a separate product line.  Accordingly,
the  Company has only generated minimal revenues from the sale of advertisements
on the Expanded  Radio Services Network.  As the Company  develops the  Expanded
Radio  Services Network  in individual markets,  it intends to  package and sell
advertisements as a  separate product.  During the  first quarter  of 1996,  the
Company  began  to package  and sell  separate  Expanded Radio  Services Network
sponsorship packages in five markets (Boston, Washington, Houston, Phoenix,  and
Los  Angeles).  The Company  intends to  introduce  the Expanded  Radio Services
Network sponsorships in additional markets  as it further develops the  Expanded
Radio Services Network throughout 1996 and 1997.
 
    As  the Company's business has developed,  it has sold increasing amounts of
its advertising to  regional/national advertisers. For  the year ended  December
31,  1994,  approximately 25%  of the  Company's  radio advertising  revenue was
attributable to regional/national advertisers, with the balance attributable  to
local  advertisers,  and  for the  six  months  ended June  30,  1996,  sales to
regional/national advertisers accounted for approximately 50% of sales of  total
commercial airtime inventory.
 
    The  Company  believes  that  the positioning  of  advertisements  within or
adjacent  to  its  information  reports  appeals  to  advertisers  because   the
advertisers'  messages are broadcast along  with regularly scheduled programming
during peak  morning and  afternoon drive  times when  a majority  of the  radio
audience  is  listening.  Radio  advertisements  broadcast  during  these  times
typically generate premium
 
                                       36
<PAGE>
rates. Moreover, surveys  commissioned by the  Company demonstrate that  because
the   Company's  customized  information  reports   are  related  to  topics  of
significant interest  to  listeners,  listeners often  seek  out  the  Company's
information  reports. Since advertisers' messages  are imbedded in the Company's
information reports, such messages have a high degree of impact on listeners and
generally will not be "pre-empted" (i.e., moved by the radio station to  another
time  slot). Most of the Company's advertisements are read live by the Company's
on-air broadcasters, providing the Company's advertisers with the added  benefit
of an implied endorsement for their product.
 
    THE METROTV SERVICES
 
    The Company provides its MetroTV Services to television stations in exchange
for   thirty-second  commercial  airtime  inventory.  The  amount  and  day-part
placement of the  commercial airtime  inventory that the  Company receives  from
television  stations varies by market and by the type of service provided by the
Company. As the Company has provided more enhanced MetroTV Services, it has been
able  to  acquire  more  commercial  airtime  inventory  with  better   day-part
placement.  The Company, in turn, packages this commercial airtime inventory and
sells it to  advertisers on a  local, regional and  national basis. The  Company
believes  that  it  offers  advertisers  significant  benefits  because,  unlike
traditional television networks,  the MetroTV Network  often delivers more  than
one  station in  a market  and advertisers have  the ability  to select specific
television  stations  and   markets.  Therefore,  the   Company  can   customize
advertising  packages  for  individual advertisers  based  on  each advertiser's
requirements.
 
    Historically, revenues from sales of television commercial airtime inventory
have been an  insignificant part of  the Company's total  revenues. In order  to
significantly   increase  the  Company's  revenues   from  sales  of  television
commercial airtime inventory, in early 1996  the Company: (i) formed a  separate
television  advertising sales staff;  (ii) began seeking  an increased amount of
higher  value  fixed  position  commercial  airtime  inventory  from  television
stations  in  exchange for  providing enhanced  Video  News Services;  and (iii)
pre-sold a  significant  amount  of  commercial airtime  inventory  to  a  large
national  advertiser.  As the  Company continues  to expand  all aspects  of its
Television Traffic Services and Video  News Services, the Company believes  that
revenues from television advertising sales will continue to increase.
 
AFFILIATES
 
    The  Company's  large  network of  affiliates  allows the  Company  to offer
advertisers the opportunity to reach a broad-based, local, regional or  national
audience  through a single purchase of  commercial airtime from the Company. The
Company has demonstrated consistent affiliate growth; for example, the number of
radio station affiliates has  grown 40.5% from  914 as of  December 31, 1994  to
1,284  as of June 30,  1996, and the number  of the Company's television station
affiliates has increased 54.9% from 71 to 110 over the same period. In addition,
the Company's relationships with numerous  radio station and television  station
affiliates  within a  certain market create  economies of scale  which allow the
Company   to   utilize    a   wide   array    of   professional    broadcasters,
information-gathering equipment and technology and extended hour operations less
expensively  than if it  had an affiliate relationship  with only one individual
station or group in a particular market.
 
    The number of the Company's radio station affiliates in an individual market
varies from 55 in the Los Angeles,  California market to two in the  Cincinnati,
Ohio market (which was a 1996 start-up) and currently averages 21 affiliates per
market.  The Company's  primary goal  when entering  a market  is to  enter into
affiliate relationships with every radio  station and television station in  the
market,  thereby maximizing  the percentage  of listeners  (i.e., the  number of
people in the radio audience who have heard a report in a particular market)  of
the  Company's  networks within  each of  its markets;  such maximization  is an
integral part of the Company's sales and marketing strategy. With the  exception
of  Cincinnati, Ohio, the Company's reports and  sponsorships are heard by a low
of 43.7%  in Nashville,  Tennessee to  a high  of 100%  of the  radio  listening
audience  in six markets. On average  the Company's reports and sponsorships are
heard by over 88% of the population (age 12 and over) in its markets.
 
                                       37
<PAGE>
    The following chart presents, in order of MSA population (age 12 and  over),
the  Company's current number of  radio station affiliates in  each of its MSAs,
the MSA's population and the Company's audience reached in the relevant MSA.
<TABLE>
<CAPTION>
                      # OF RADIO
                        STATION         MSA
       MSA(1)         AFFILIATES   POPULATION(1)  % LISTENERS(2)
- --------------------  -----------  -------------  ---------------
<S>                   <C>          <C>            <C>
New York, NY                  28     14,114,700           83.5
  Monmouth/Ocean, NJ                    884,300           48.9
Los Angeles, CA               55      9,687,300           80.6
 Riverside/San
  Bernardino, CA                      1,343,200           89.3
  Oxnard, CA                            362,000           68.9
Chicago, IL                   33      6,895,700           81.8
San Francisco/                28      5,367,400           78.6
 Oakland, CA
Philadelphia, PA              35      4,067,000           95.3
Detroit, MI                   26      3,652,100           91.3
Dallas/Ft. Worth, TX          30      3,570,000           84.0
Washington, DC                34      3,512,500           98.6
Houston/Galveston,            35      3,348,800           99.7
 TX
Boston, MA                    32      3,236,600           84.4
Miami/Ft.                     32      2,936,100           96.9
 Lauderdale/
 Hollywood, FL
Atlanta, GA                   41      2,843,500           80.3
Seattle/Tacoma, WA            24      2,698,900          100.0
Nassau/Suffolk (Long           3      2,253,200           64.5
 Island), NY
San Diego, CA                 21      2,212,900           75.3
Minneapolis/St.               30      2,202,400           98.4
 Paul, MN
St. Louis, MO                 27      2,083,800           95.6
Baltimore, MD                 23      2,056,700           81.9
Pittsburgh, PA                25      2,036,900           84.1
Phoenix, AZ                   38      1,997,400           99.8
Tampa/St.                     30      1,885,200          100.0
 Petersburg/
 Clearwater, FL
Cleveland, OH                 25      1,759,300          100.0
Denver/Boulder, CO            37      1,733,500           98.2
Portland, OR                  21      1,598,900           83.0
Cincinnati, OH                 2      1,556,300            6.0
Kansas City, MO               20      1,349,300           60.3
Milwaukee/Racine, WI          23      1,339,700           98.3
 
<CAPTION>
                      # OF RADIO
                        STATION         MSA
       MSA(1)         AFFILIATES   POPULATION(1)  % LISTENERS(2)
- --------------------  -----------  -------------  ---------------
<S>                   <C>          <C>            <C>
 
Sacramento, CA                38      1,337,200           99.2
  Stockton, CA                          420,400           67.4
  Modesto, CA                           330,400           67.2
San Jose, CA                   9      1,317,700           47.3
Providence/Warwick/           24      1,263,700           96.9
 Pawtucket, RI
Columbus, OH                  13      1,223,900           60.4
Norfolk/Virginia              29      1,210,900          100.0
 Beach/Newport News,
 VA
San Antonio, TX               24      1,183,200           96.0
Salt Lake City/               24      1,158,600           99.6
 Ogden/Provo, UT
Indianapolis, IN              19      1,108,500           91.6
Charlotte/Gastonia/           21      1,077,400           87.9
 Rock Hill, NC
Orlando, FL                   27      1,017,100          100.0
Buffalo/Niagara               15        991,600           98.5
 Falls, NY
Hartford, CT                  40        962,700           91.2
  New Haven, CT                         389,300           57.3
  Danbury, CT                           164,300           83.6
Memphis, TN                   12        931,800           69.4
Nashville, TN                 25        911,900           43.7
Rochester, NY                 15        900,700           85.2
West Palm Beach/              20        850,200           79.0
 Boca Raton, FL
Las Vegas, NV                 23        847,700           99.8
Louisville, KY                24        845,900           88.9
Oklahoma City, OK(3)           8        836,200           70.5
Jacksonville, FL(4)           21        823,900           98.7
Austin, TX                    18        821,600           95.9
Richmond, VA                  22        775,000          100.0
Tucson, AZ                    12        628,100           94.1
Albuquerque, NM(3)            12        537,700           78.1
Wilmington, DE                 2        506,900           67.4
Daytona Beach, FL              5        390,300           46.5
 
TOTAL (5)                  1,260    117,606,500(6)         88.0%
</TABLE>
 
- ------------------------
(1)  Listed in  The  Arbitron  Radio  Metro  and  Television  Market  Population
     Estimates in 1995-1996.*
 
(2)  Percentage  of  the MSA  population which  hears the  Company's information
     reports, calculated using  Arbitron Winter 1996  Radio Market Reports*  and
     Strata Marketing, Inc. Statistical Analysis.
 
(3)  The  Company has  a license agreement  with WIS to  provide national sales,
     marketing and  operational  support  in exchange  for  certain  amounts  of
     commercial airtime inventory in Oklahoma City, OK, and Albuquerque, NM. The
     Company  packages  and  sells such  commercial  airtime on  a  regional and
     national basis to its advertisers. The Company has entered into a letter of
     intent with  WIS  to  acquire  the  assets of  WIS  in  Oklahoma  City  and
     Albuquerque.
 
(4)  Pursuant  to a Joint Marketing  Agreement, the Company receives advertising
     inventory in Jacksonville,  Florida. The  Company packages  and sells  such
     commercial airtime on a regional and national basis to its advertisers.
 
(5)  Does not include 24 affiliates of the Company's New England Weather Bureau,
     which  are  located  in various  MSA  markets throughout  New  England. The
     Company has  a  total  of approximately  1,284  radio  station  affiliates,
     including the New England Weather Bureau.
 
(6)  Arbitron includes the population of Nassau/Suffolk (2,253,200) and Monmouth
     (490,700)  counties in the  New York MSA.  Therefore, these populations are
     not duplicated in the total population figure.
 
*    Copyright 1996 The Arbitron Company. All Rights Reserved.
 
                                       38
<PAGE>
    The following chart  presents, in  order of  market population  (age 12  and
over),  the Company's current number of television affiliates in each market and
the DMA's population.
<TABLE>
<CAPTION>
                             # OF TELEVISION
                                 STATION           DMA
          DMA(1)               AFFILIATES     POPULATION(1)
- ---------------------------  ---------------  -------------
<S>                          <C>              <C>
New York, NY                            2       15,922,200
Los Angeles, CA                         2       12,447,700
Chicago, IL                             2        7,153,300
Philadelphia, PA                        2        6,046,200
San Francisco/Oakland/ San              4        5,304,500
 Jose CA
Boston, MA                              3        4,850,800
Washington, DC                          4        4,323,100
Dallas/Ft. Worth, TX                    2        4,033,000
Detroit, MI                             2        3,899,200
Houston, TX                             7        3,610,800
Atlanta, GA                             4        3,557,400
Seattle/Tacoma, WA                      2        3,199,100
Cleveland/Akron, OH                     4        3,193,200
Minneapolis/St. Paul, MN                2        3,100,200
Miami/Ft. Lauderdale, FL                3        3,009,000
Tampa/St. Petersburg/                   3        2,901,800
 Sarasota, FL
Phoenix, AZ                             4        2,584,000
Sacramento/Stockton/                    4        2,561,700
 Modesto, CA
Pittsburgh, PA                          1        2,498,400
Denver, CO                              1        2,437,800
St. Louis, MO                           4        2,433,600
Baltimore, MD                           2        2,214,500
Orlando/Daytona Beach/                  2        2,176,500
 Melbourne, FL
Portland, OR                            1        2,053,500
Hartford/New Haven, CT                  3        2,050,700
 
<CAPTION>
                             # OF TELEVISION
                                 STATION           DMA
          DMA(1)               AFFILIATES     POPULATION(1)
- ---------------------------  ---------------  -------------
<S>                          <C>              <C>
Indianapolis, IN                        2        2,033,200
Charlotte, NC                           1        1,780,700
Nashville, TN                           1        1,695,100
Kansas City, MO                         3        1,682,200
Columbus, OH                            1        1,609,200
Salt Lake City, UT                      2        1,602,600
San Antonio, TX                         2        1,514,400
Norfolk/Portsmouth/ Newport             3        1,411,000
 News, VA
Buffalo, NY                             2        1,400,800
Memphis, TN                             2        1,366,800
Oklahoma City, OK(2)                    1        1,271,500
Albuquerque/Santa Fe, NM(2)             1        1,266,300
Providence/New Bedford, RI              1        1,263,700
West Palm Beach/Ft. Pierce,             2        1,206,900
 FL
Louisville, KY                          2        1,199,600
Richmond/Petersburg, VA                 2        1,109,700
Austin, TX                              1          894,200
Las Vegas, NV                           2          869,800
Rochester, NY                           2          812,500
Tucson, AZ                              1          747,300
Springfield/Holyoke, MA                 1          554,100
Monterey/Salinas, CA                    1          511,900
Total Affiliates                      106
Cable News Channels(3)                  4
 
TOTAL                                 110      135,365,700
</TABLE>
 
- ------------------------
(1)  Listed in  The  Arbitron  Radio  Metro  and  Television  Market  Population
     Estimates in 1995-1996.*
 
(2)  The  Company has  a license agreement  with WIS to  provide national sales,
     marketing and  operational  support  in exchange  for  certain  amounts  of
     commercial airtime inventory in Oklahoma City, OK, and Albuquerque, NM. The
     Company  packages  and  sells such  commercial  airtime on  a  regional and
     national basis to its advertisers. The Company has entered into a letter of
     intent with  WIS  to  acquire  the  assets of  WIS  in  Oklahoma  City  and
     Albuquerque.
 
(3)  Cable  news channel affiliates  in New York,  NY(2), Washington, DC(1), and
     Rochester, NY(1).
 
*    Copyright 1996 The Arbitron Company. All Rights Reserved.
 
    The  Company  provides  its  Television  Traffic  Services  to  four   cable
television affiliates. The Company believes that opportunities exist to increase
the  number of  cable news channel  affiliates receiving  the Television Traffic
Services and  Video News  Services, and  it intends  to continue  to market  its
services to those stations.
 
ACQUISITIONS
 
    Since  July  1994, the  Company  has expanded  into  14 markets  through six
strategic acquisitions,  and  made  an  additional  acquisition  to  expand  its
operations  in Atlanta, Georgia, for a  total consideration of approximately $20
million.
 
   
    The  Company  is  in  various   stages  of  pursuing  additional   strategic
acquisitions. The Company has entered into an agreement to acquire the assets of
ATN,  a provider of  traffic services to  16 radio station  affiliates in Kansas
City, Missouri and  Omaha, Nebraska; such  transaction is expected  to close  in
January  1997. Additionally, the Company has entered  into a letter of intent to
acquire the assets of  the WIS, a  provider of traffic  services to eight  radio
station  affiliates  and  one  television station  affiliate  in  Oklahoma City,
Oklahoma, 12 radio station  affiliates and one  television station affiliate  in
Alberquerque,  New Mexico, eight radio station affiliates in Omaha, Nebraska and
one television  station  affiliate  in  Milwaukee,  Wisconsin.  The  Company  is
currently  in discussions with  several other entities  that, if acquired, would
result in new or expanded coverage of approximately eight to ten markets by  the
Company.  The Company, however, does not  have any commitments, arrangements, or
understandings
    
 
                                       39
<PAGE>
with respect to any such acquisitions.  Further, there can be no assurance  that
the  Company  will be  able  to effect  any such  transaction  or that  any such
transactions, if consummated, will prove to be beneficial to the Company.
 
    The Company generally consolidates the  operations of acquired companies  or
assets into its existing operations so that duplicative costs can be eliminated,
resulting  in margin improvements for  the consolidated operations. In addition,
as a result of  the Company's significant sales  force and existing  advertising
relationships,  the Company  is generally able  to increase  revenues by selling
advertising in  the  acquired market  to  the Company's  existing  regional  and
national  sponsors. Moreover, as the Company continues to add new markets and to
increase its presence in existing markets, it has been able to offer advertisers
increased market penetration and to generate incremental revenues from  existing
advertising clients.
 
    The   following  acquisitions  have  been   completed  in  1996  (the  "1996
Acquisitions"):
 
    SALT LAKE CITY ACQUISITION.  On  January 3, 1996, the Company acquired  (the
"Salt  Lake  City Acquisition")  all of  the tangible  and intangible  assets of
Aeromedia, Inc.  ("Aeromedia").  As of  June  30, 1996,  the  Company,  (through
Aeromedia),  provided Radio Traffic  Services to a network  of 22 radio stations
and two television stations in Salt  Lake City, Utah, which is the  thirty-fifth
largest MSA market.
 
    NEW ENGLAND ACQUISITION.  On January 4, 1996, the Company acquired (the "New
England  Acquisition") all  of the  stock of  Traffic Net  Inc., a  Rhode Island
corporation, Traffic Net  of Connecticut, Inc.,  a Connecticut corporation,  and
The  Weather  Bureau,  Inc.,  a  Massachusetts  corporation  (collectively,  the
"Traffic Net Group"). As of June 30, 1996, the Company (through the Traffic  Net
Group)  provided local  traffic information  services to  approximately 60 radio
station and  four television  station  affiliates in  and around  the  Hartford,
Connecticut  area (the  forty-first largest  MSA market),  and Providence, Rhode
Island (the thirty-first largest MSA  market). In addition, The Weather  Bureau,
Inc.  (d/b/a The New England Weather Bureau) provides weather reporting services
to approximately 46 radio station affiliates in Boston, Massachusetts (the tenth
largest MSA market), and throughout New England.
 
    The following acquisitions were completed in 1995 (the "1995 Acquisitions"):
 
    THE ARIZONA  ACQUISITION.   On  March 9,  1995,  the Company  acquired  (the
"Arizona  Acquisition") all of the stock of Skyview Broadcasting Networks, Inc.,
an Arizona corporation ("SBN"). As of  June 30, 1996, the Company (through  SBN)
provided  services  to 50  radio  and five  television  stations in  Phoenix and
Tucson, Arizona, the twentieth and sixty-second largest MSAs, respectively.
 
    THE LAS VEGAS ACQUISITION.  On March 9, 1995, the Company acquired (the "Las
Vegas Acquisition") all of the stock of Airborne Broadcast Consultants, a Nevada
corporation ("Airborne"), which was under common ownership with SBN. As of  June
30,  1996, the Company (through  Airborne) provided traffic programming services
to 23 radio and two television  stations in Las Vegas, Nevada, the  forty-eighth
largest MSA market.
 
   
    THE  TENNESSEE/KENTUCKY ACQUISITION.  On March 9, 1995, the Company acquired
(the "Tennessee/ Kentucky  Acquisition") substantially all  of the tangible  and
intangible  assets  and certain  liabilities  of Airborne  Broadcasting Systems,
Inc., a Tennessee corporation ("ABS", which was also under common ownership with
SBN (ABS,  SBN  and  Airborne  are collectively  referred  to  as  the  "Skyview
Group")).  As of June 30, 1996, the Company provided traffic information reports
to a network of  61 radio station affiliates  serving the greater Nashville  and
Memphis,  Tennessee markets and the Louisville,  Kentucky market. The MSA market
rank  of  these  MSA  markets  is  forty-fourth,  forty-third  and  forty-ninth,
respectively.
    
 
    THE  ATLANTA  ACQUISITION.   On March  24, 1995,  the Company  acquired (the
"Atlanta Acquisition") all of the stock of TrafficScan, Incorporated, a  Georgia
corporation  ("TSI"). As  of June 30,  1996, the Company  (through TSI) provided
traffic information services to 23  radio station affiliates and one  television
station  affiliate in the greater Atlanta region. Atlanta is the twelfth largest
MSA market.
 
    The following acquisitions were completed in 1994 (the "1994 Acquisitions"):
 
                                       40
<PAGE>
    THE WISCONSIN  ACQUISITION.   On July  1, 1994,  the Company  acquired  (the
"Wisconsin  Acquisition")  certain  of  the tangible  and  intangible  assets of
Wisconsin Information Systems, Inc. d/b/a The Milwaukee Traffic Network, an Ohio
corporation ("Wisconsin"). As  of June  30, 1996, the  Company provided  traffic
information  reports to 23 radio station affiliates in Milwaukee, Wisconsin, the
twenty-eighth largest MSA market.
 
    THE ST. LOUIS ACQUISITION.  On July 19, 1994, the Company acquired (the "St.
Louis Acquisition") substantially all of  the tangible and intangible assets  of
Hildebrand Communications, Inc. ("Hildebrand"). As of June 30, 1996, the Company
provided  traffic information  reports to 27  radio station  affiliates and four
television station affiliates  in St. Louis,  Missouri, the seventeenth  largest
MSA market.
 
    THE  CHARLOTTE ACQUISITION.  On October  24, 1994, the Company acquired (the
"Charlotte Acquisition") substantially all of the tangible and intangible assets
of Charlotte Traffic Patrol, Inc., a  North Carolina corporation ("CTP"). As  of
June  30,  1996,  the  Company  provided traffic  reports  to  21  radio station
affiliates and  one television  station affiliate  in the  metropolitan area  of
Charlotte, North Carolina, the thirty-seventh largest MSA market.
 
RADIO AND TELEVISION INDUSTRY
 
    Total  radio  and television  advertising revenues  increased 4.2%  to $39.4
billion during  1995, according  to industry  sources. Total  radio  advertising
revenues   were  $11.5  billion  while   television  advertising  revenues  were
approximately $27.9  billion in  1995,  the highest  levels in  each  respective
industry's history.
 
    The  growth in total  radio and television advertising  revenues tends to be
fairly stable and has generally grown at  a faster rate than the Gross  National
Product  ("GNP"). With  the exception of  1991, when total  radio and television
advertising revenues  fell by  approximately 3.4%  compared to  the prior  year,
advertising  revenues have risen in each of  the past 15 years more rapidly than
either inflation or the GNP.
 
    The  United  States  radio  market  is  comprised  of  approximately  11,528
commercially  licensed stations which primarily  serve local markets. The United
States television  market  is  comprised  of  approximately  1,103  commercially
licensed stations which also serve primarily local markets.
 
    According  to the Radio Advertising Bureau's  Radio Marketing Guide and Fact
Book for Advertisers (1993-1994), each week, radio reaches approximately 96%  of
all  Americans over the age of 12. More  than one-half of all radio listening is
done outside the home, in contrast  to other advertising mediums, and three  out
of  four adults are reached by car  radio each week. The average listener spends
approximately three hours and 12 minutes per day listening to radio. The highest
portion of radio  listenership occurs during  the morning, particularly  between
the  time  a listener  wakes up  and the  time the  listener reaches  work. This
"morning drive time" period  reaches more than  85% of people  over 12 years  of
age.   According  to  the  Television  Advertising  Bureau,  television  reaches
approximately 98% of all  American households each  week. The average  household
spends   approximately  seven  hours  and   sixteen  minutes  per  day  watching
television.
 
INTERNATIONAL
 
    The Company's international presence has  been limited to its  participation
in  licensing agreements  in the  United Kingdom  and France.  Pursuant to these
license agreements, the  Company provides  its licensees  the right  to use  its
name,  computer  technology,  training  and  sales  expertise  in  exchange  for
commercial airtime inventory.  Revenues from such  licensing agreements are  not
material  and the  Company has  no immediate  intention to  pursue opportunities
internationally, although it may choose to do so in the future if resources  and
opportunities are available.
 
COMPETITION
 
    The  Company faces  various sources of  competition in the  provision of its
information reporting  services. Single  market operators  and groups  of  radio
stations  providing their own information reports comprise the Company's primary
competition.  Although   the   Company   is  significantly   larger   than   the
 
                                       41
<PAGE>
next  largest  provider of  traffic and  local  information services,  there are
several multi-market operators providing local radio and television  programming
services in various markets. The Company believes that the next largest provider
of  traffic  and  local information  services  (which operates  under  the names
"Shadow  Traffic"  and   "Express  Traffic")   currently  has   a  presence   in
approximately 14 of the 50 largest MSA markets in the United States, as compared
to the Company's operations in 47 of the 50 largest MSA markets.
 
    The  Company also  faces competition in  the sale of  its commercial airtime
inventory. The Company positions its advertising  so as not to compete with  the
advertising  of its local radio and  television affiliates. However, the Company
competes for  advertising  dollars  with  other media  such  as  newspapers  and
magazines,   outdoor   advertising,   network  radio   and   network  television
advertising, transit  advertising,  direct  response  advertising,  yellow  page
directories and point-of-sale advertising.
 
EMPLOYEES
 
    The  Company employed approximately 924  full-time and 499 part-time persons
as of  June 30,  1996,  none of  whom was  covered  by a  collective  bargaining
arrangement.   Of  these   employees,  approximately   1,177  were   engaged  in
broadcasting and operations; 136 in sales and marketing; and 110 in general  and
administrative  activities.  Approximately 16%  of  the Company's  employees are
located in the Company's Houston, Texas headquarters. The Company considers  its
relationship with its employees to be satisfactory.
 
PROPERTIES
 
    The   Company's   headquarters  facility,   which  includes   its  principal
administrative, sales,  marketing, management  information systems  and  product
development offices and its local operations center, is located in approximately
30,844  square feet of subleased  space in Houston, Texas.  The sublease on this
facility terminates in March 2004.
 
    The  Company  leases  additional  operation  centers/broadcast  studios  and
marketing  and  administrative offices  across the  United States  consisting of
approximately 97,654 square  feet in  the aggregate,  pursuant to  the terms  of
various  lease agreements. In addition,  the Company leases approximately 25,031
square feet of space in Houston, Texas, which formerly was used as the Company's
headquarters and  Houston  operations  center;  the  Company  is  attempting  to
sublease  this  space. The  Company believes  that  its existing  facilities are
adequate to  meet current  requirements and  that suitable  additional space  in
close  proximity to  its existing  headquarters will  be available  as needed to
accommodate growth of its  operations and additional  sales and support  offices
through the foreseeable future.
 
    For  the year ended December 31, 1995,  the Company incurred $2.7 million in
facilities rental expense.
 
TRADEMARKS
 
    The Company has  registered "Metro  Traffic Control",  "Metro Networks"  and
certain  other marks which  are relevant to  its business. The  Company does not
believe that its operations are materially dependent on these trademarks.
 
LEGAL PROCEEDINGS
 
    The Company is subject to certain litigation arising in the ordinary  course
of  business. Management believes  that the resolution of  such matters will not
have a material adverse effect on the Company's financial position or results of
operations.
 
REORGANIZATION
 
    From 1978 through the closing of this offering, the business of the  Company
will  have been operated through the Predecessor Companies. Until the closing of
this offering, all of the equity interests in the Predecessor Companies will  be
owned  by  the  Saperstein Family.  Immediately  prior  to the  closing  of this
offering, the Saperstein Family will establish the Company as a holding  company
and consolidate
 
                                       42
<PAGE>
the  issued and  outstanding equity interests  in the  Predecessor Companies, by
exchanging such interests for 9,350,607  shares of Metro Networks Inc.'s  Common
Stock  and  2,549,750  shares  of Metro  Networks  Inc.'s  Series  A Convertible
Preferred Stock.
 
   
    Prior to the Reorganization, the Company intends to enter into an  agreement
with Mr. Saperstein pursuant to which Mr. Saperstein will be distributed certain
goods  and  the rights  to  certain services  which  the Company  holds  for his
benefit. See  "Certain Transactions."  As of  the date  of the  closing of  this
offering, Metro Networks, Ltd. will distribute certain of its assets, other than
MTC  GP stock,  to Metro  Traffic Control, Inc.  in partial  redemption of Metro
Traffic Control,  Inc.'s  interest in  Metro  Networks, Ltd.;  thereafter  Metro
Networks, Ltd. will be liquidated. In addition, as of the date of the closing of
this  offering Metro  Video News,  Inc., Metro  Reciprocal, Inc.,  MTC GP, Inc.,
Skyview   Broadcasting   Networks,   Inc.,   Airborne   Broadcast   Consultants,
TrafficScan,  Incorporated,  Traffic  Net  Inc., The  Weather  Bureau,  Inc. and
Traffic Net of Connecticut, Inc. will be merged into Metro Traffic Control, Inc.
pursuant to a  transaction in which  the shareholders of  each corporation  will
receive shares of Metro Traffic Control, Inc. stock. Metro Traffic Control, Inc.
will  become a wholly-owned subsidiary  of the Company as  a result of a reverse
subsidiary merger of Metro Networks Acquisition, Inc. and Metro Traffic Control,
Inc., with Metro Traffic Control, Inc.  being the surviving entity. The  reverse
subsidiary  merger is  intended to  qualify as  a tax-free  reorganization under
Section 368(a)(2) of the Internal Revenue Code of 1986, as amended.
    
 
                                       43
<PAGE>
                                   MANAGEMENT
 
    The  following table sets forth  certain information regarding the directors
and executive officers of the Company.
 
<TABLE>
<CAPTION>
              NAME                     AGE                                     TITLE
- ---------------------------------  -----------  --------------------------------------------------------------------
<S>                                <C>          <C>
David I. Saperstein                        55   Chairman of the Board of Directors and Chief Executive Officer
Charles I. Bortnick                        42   President and Director
Shane E. Coppola                           30   Executive Vice President and Director
Curtis H. Coleman                          46   Senior Vice President, Chief Financial Officer and Director
Gary L. Worobow                            31   Senior Vice President, General Counsel, Secretary and Director
James A. Arcara                            61   Director
</TABLE>
 
    DAVID I. SAPERSTEIN founded the Company in 1978. Since 1978, Mr.  Saperstein
has  been  the  Chief Executive  Officer  and  a Director  of  the  Company. Mr.
Saperstein served as President of the  Company from 1978 through June 1996.  Mr.
Saperstein  serves on the  Boards of Directors  for the Business  Arts Fund, the
Houston Symphony and the Toxoplasmosis  Research Institute of the Michael  Reese
Hospital  in Chicago.  Mr. Saperstein  serves on the  Board of  Trustees for the
local chapter of the United Way and  is a member of the Dean's Advisory  Council
for  Touro College of Law  in New York. Prior to  1978, Mr. Saperstein owned and
operated several Ford automobile dealerships in Baltimore, Maryland.
 
    CHARLES I. BORTNICK has been President  and a Director of the Company  since
June  1996. From April 1994  to May 1996, Mr.  Bortnick served as Executive Vice
President/General Manager of  the Company.  Mr. Bortnick joined  the Company  in
March  1993 as Vice  President/General Manager-Midwest Region  based in Chicago.
Prior to joining the  Company, Mr. Bortnick  had 17 years  of experience in  the
radio broadcasting industry. From November 1987 through March 1993, Mr. Bortnick
served  as  Vice President/General  Manager  for Malrite  Communications  at its
WMMS-FM/WHK-AM radio station in Cleveland, Ohio and its KKHT-FM radio station in
Houston, Texas. From September 1984 to October 1987, Mr. Bortnick served as Vice
President/General Manager  for TK  Communications at  its WSHE-FM/WSRF-AM  radio
stations in Miami/Ft. Lauderdale.
 
    SHANE  E. COPPOLA has served  as Executive Vice President  and a Director of
the Company since June 1996. From April  1992 through May 1996, Mr. Coppola  was
Vice President -- Corporate Development of the Company. From August 1989 through
March  1992, Mr. Coppola was a member of the Communications Finance Group at The
Toronto-Dominion Bank. Mr. Coppola earned  a Masters of Business  Administration
from  the  William E.  Simon School  of  Business Administration  in 1989  and a
Bachelor of Arts from the  University of Rochester in  1988. Mr. Coppola is  the
son-in-law of Mr. Saperstein.
 
    CURTIS H. COLEMAN has served as Chief Financial Officer of the Company since
September  1995, as a Senior Vice President  and a Director of the Company since
June  1996.   Mr.  Coleman   served  as   Vice  President-Treasurer   and   Vice
President-Controller  of  the Company  from March  1990 through  September 1995.
Prior to  joining the  Company,  Mr. Coleman  served  in various  financial  and
accounting  positions  with  Energy Service  Company,  Inc.,  Crutcher Resources
Corporation and  Arthur Young  &  Company. Mr.  Coleman  is a  certified  public
accountant.
 
    GARY  L. WOROBOW has served as General  Counsel and Secretary of the Company
since May 1995, as a Senior Vice  President and a Director of the Company  since
June  1996.  From August  1991 until  joining  the Company,  Mr. Worobow  was an
attorney with the New York law firm  of Stursberg & Veith. Mr. Worobow earned  a
Juris  Doctorate  from  Fordham  Law  School  in  1991,  a  Masters  of Business
Administration from the William  E. Simon School  of Business Administration  in
1989 and a Bachelor of Arts from the University of Rochester in 1987.
 
    JAMES  A. ARCARA will become a Director  of the Company upon consummation of
the offering.  Mr.  Arcara is  Chairman  of Radio  Enterprises  Incorporated,  a
company that he founded in 1996 to acquire
 
                                       44
<PAGE>
and operate radio stations. Mr. Arcara served as President of Capital Cities/ABC
Radio,  a division of Capital Cities/ABC, Inc., from 1986 until April 1996. From
1980 until 1986, prior to the merger of Capital Cities Communications, Inc. with
ABC, Inc., Mr.  Arcara served  as Executive  Vice President  for Capital  Cities
Radio. Mr. Arcara is a past President of the Radio Advertising Bureau and a past
Director  of the National Association of Broadcasters. From 1970 until 1980, Mr.
Arcara served  as  Vice  President/  General Manager  for  WPAT-AM/FM  radio  in
Clifton,   New  Jersey.  From  1967  until  1970,  Mr.  Arcara  served  as  Vice
President/General Manager for  WPRO-AM radio in  Providence, Rhode Island.  From
1961 until 1967, Mr. Arcara served as General Sales Manager for WKBW-AM radio in
Buffalo, New York.
 
BOARD OF DIRECTORS
 
    The  Company intends to name an additional  outside director to the Board of
Directors upon consummation of the offering.
 
    COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    Messrs. Arcara and Coppola and the additional outside director will comprise
the Company's Compensation Committee. Prior to the offering, the Company did not
have a Compensation Committee and compensation decisions were made primarily  by
Mr. Saperstein.
 
    AUDIT COMMITTEE
 
    The  outside  directors will  serve as  the  Company's Audit  Committee. The
committee will meet periodically with  management, the Company's internal  audit
staff,  and representatives of the Company's independent auditors to assure that
appropriate audits of the Company's affairs are being conducted. In carrying out
these responsibilities,  the committee  will review  the scope  of internal  and
external  audit activities and the results of the annual audit. The committee is
also  responsible  for  recommending  a  public  accounting  firm  to  serve  as
independent  auditors each year. Both the  independent auditors and the internal
auditors will have direct access to  the Audit Committee to discuss the  results
of  their examinations,  the adequacy of  internal accounting  controls, and the
integrity of financial reporting.
 
    NON-EMPLOYEE DIRECTOR COMPENSATION
 
    Each member of the Board of Directors who is not an officer or an owner,  or
the  representative of an owner, of more than 5% of the outstanding Common Stock
of the Company receives  compensation of $1,000 per  meeting for serving on  the
Board  of  Directors. The  Company also  reimburses  Directors for  any expenses
incurred in attending  meetings of  the Board  of Directors  and the  committees
thereof.  Upon their election to  the Board of Directors  or the closing of this
offering (whichever is later),  each non-employee Board  member will be  granted
options  to purchase 10,000  shares of the Company's  Common Stock. Such options
will be exercisable at the fair market value of the common stock at the date  of
grant.  These options will  become vested and  exercisable for up  to 33% of the
total optioned shares upon the first anniversary of the grant of the options and
for an  additional  33%  of  the total  optioned  shares  upon  each  succeeding
anniversary until the option is fully exercisable at the end of the third year.
 
EXECUTIVE COMPENSATION
 
    The  following table  sets forth  certain information  for the  fiscal years
indicated concerning the cash and non-cash compensation earned by or awarded  to
the  Chief Executive  Officer of the  Company and  each of the  other three most
highly compensated executive officers of  the Company whose combined salary  and
bonus exceeded $100,000 in such periods (the "Named Executive Officers").
 
                                       45
<PAGE>
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                 ANNUAL COMPENSATION
                                                    ---------------------------------------------
               NAME AND                                                          OTHER ANNUAL           STOCK
          PRINCIPAL POSITION               YEAR      SALARY($)    BONUS($)      COMPENSATION($)      OPTIONS(#)       ALL OTHER
- ---------------------------------------  ---------  -----------  -----------  -------------------  ---------------  -------------
<S>                                      <C>        <C>          <C>          <C>                  <C>              <C>
David I. Saperstein....................       1995     960,000           --           58,982(1)
                                                                                      23,081(2)              --              --
Charles I. Bortnick....................       1995     256,290(3)     58,303              --                 --              --
Shane E. Coppola.......................       1995     247,917           --               --                 --              --
Curtis H. Coleman......................       1995     131,042(3)         --              --                 --              --
</TABLE>
 
- ------------------------------
(1)  Expenses related to automobiles.
 
(2)  Non-taxable shareholder distribution.
 
(3)  Includes the Company's contributions under the 401(k) Plan.
 
1996 INCENTIVE STOCK OPTION PLAN
 
    The Company's Board of Directors has adopted the 1996 Incentive Stock Option
Plan  (the "1996 Plan") for  the Company's officers and  employees. The Board of
Directors has  discretionary  authority,  subject to  certain  restrictions,  to
administer  the  1996  Plan,  including  but  not  limited  to  determining  the
individuals to  whom, the  times at  which,  and the  exercise price  for  which
options  will be granted. The total number of shares reserved for issuance under
the 1996 Plan is 1,000,000, of  which approximately 500,000 will be issued  upon
the effective date of this offering. The exercise price of options granted under
the  1996 Plan may not be  less than 100% of the  fair market value (or not less
than 110% of the  fair market value as  to any individual who,  at the time  the
option is granted, owned more than 10% of the total combined voting power of all
classes of stock of the Company) of the Common Stock on the date such option was
granted.  Options  granted  under the  1996  Plan  are not  transferable  by the
optionholders except by will or by the laws of descent and distribution. Options
granted under the 1996  Plan typically become vested  and exercisable for up  to
33  1/3% of the total optioned shares upon the first anniversary of the grant of
the option and for an additional 33 1/3% of the total optioned shares upon  each
succeeding  anniversary until the option is fully  exercisable at the end of the
third year.  Generally,  the unexercised  portion  of any  option  automatically
terminates upon the earlier of (i) termination of the optionee's employment with
the  Company, (ii) the expiration  of 90 days from  the date his employment with
the Company terminates  for any reason  other than cause,  death, or  disability
(iii)  the  expiration  of one  year  after  the optionee's  death  or  (iv) the
expiration of the option. Upon the  sale, merger or liquidation of the  Company,
outstanding  options may be  exercised immediately prior  to the consummation of
such a transaction, whether or not vested as of such date of consummation.
 
EMPLOYEE STOCK PURCHASE PLAN
 
   
    A total of 1,500,000 shares of the Company's Common Stock have been reserved
for issuance  under  the  Company's  1996  Employee  Stock  Purchase  Plan  (the
"Purchase  Plan").  None of  such  shares have  been  issued. The  Purchase Plan
permits an  eligible employee  of the  Company  to purchase  common stock  at  a
discount  through  payroll  deductions not  to  exceed 10%  of  the compensation
received by  such employee  during such  pay period  ("Employee Purchases").  An
employee's  right to purchase shares under the  Purchase Plan will be granted at
the beginning of each six month period  based on payroll deductions made in  the
prior  six month period. All purchases will  be made automatically at the end of
each six month  period. Employee  Purchases cannot  exceed $25,000  in any  plan
year.  The price at which the Common  Stock is purchased under the Purchase Plan
as set by the Board of Directors is  the lesser of 95% of the fair market  value
of  the Common Stock  at the time an  employee's right to  purchase the stock is
granted, or the fair market value of the Common Stock on the date of purchase.
    
 
                                       46
<PAGE>
DEFINED BENEFIT AND DEFINED CONTRIBUTION PLAN
 
    Effective in April 1995, the Company established a profit sharing plan under
Section 401(k) of the Internal Revenue Code (the "401(k) Plan") for all eligible
employees. Under the 401(k) Plan, all eligible employees are permitted to  defer
compensation  up to a maximum  of 10% of their  income. The 401(k) Plan provides
for a  matching  contribution  by  the  Company  equal  to  25%  of  the  amount
contributed  by the  employee, up  to 6%  of the  employee's total compensation.
These contributions amounted to $195,000 in 1995. The employee's contribution is
immediately vested and 20%  of the Company's  matching contribution vests  every
year  after  the  second  year  of the  employee's  participation  in  the plan.
Accordingly, the  matching contribution  is fully  vested six  years after  such
contribution.
 
EMPLOYMENT AGREEMENTS
 
    As  discussed more  particularly below,  the Company  intends to  enter into
employment agreements with each of the Named Executive Officers and with Gary L.
Worobow, the  Company's Senior  Vice President,  Secretary and  General  Counsel
("Mr.  Worobow",  and  collectively  with  the  Named  Executive  Officers,  the
"Executive Officers"). Such employment agreements prohibit each of the Executive
Officers from  competing  with  the Company  for  a  period of  one  year  after
termination of employment.
 
    Mr.  Saperstein will be a party to  an employment agreement with the Company
pursuant to which he will serve as Chief Executive Officer of the Company. Under
the terms  of Mr.  Saperstein's employment  agreement, he  will be  entitled  to
receive  an annual base salary of $350,000. Such base salary will increase by 5%
during each year term of the employment agreement. The employment agreement will
provide that Mr. Saperstein may receive a  bonus of up to $150,000 per annum  at
the  discretion of  the Board  of Directors  or the  Compensation Committee. The
bonus potential  will  increase by  5%  during each  year  of the  term  of  the
employment  agreement. Pursuant to the employment agreement, Mr. Saperstein will
be granted stock options under the 1996 Plan to purchase up to 100,000 shares of
the Company's Common Stock  at an exercise  price equal to  110% of the  initial
public offering price. Subsequent grants of options to Mr. Saperstein during the
term  of the  employment agreement  will be  at the  discretion of  the Board of
Directors or the Compensation  Committee. Mr. Saperstein's employment  agreement
will  be effective as of the closing of  this offering, and will have a two year
term subject  to  automatic  renewal at  the  end  of the  second  year  for  an
additional  period of one year, unless the Company gives written notice at least
90 days prior to the end of such  second year of its election to terminate  such
employment   agreement  at  the   end  of  such   second  year  (hereinafter,  a
"Non-Renewal"). Mr. Saperstein currently receives a base salary of $960,000.
 
    Mr. Bortnick is a party to an employment agreement with the Company pursuant
to which  he  serves  as President  of  the  Company. Under  the  terms  of  Mr.
Bortnick's  employment agreement he is entitled to receive an annual base salary
of $275,000. Such base salary will increase  by 5% upon each anniversary of  the
closing during the term of the employment agreement. The agreement provides that
Mr.  Bortnick may receive a bonus of up  to $100,000 per annum at the discretion
of the Board  of Directors or  the Compensation Committee.  The bonus  potential
increases  by  5% during  each year  of  the term  of the  employment agreement.
Pursuant to the employment agreement, Mr. Bortnick will be granted stock options
under the 1996  Plan to purchase  up to  75,000 shares of  the Company's  Common
Stock  at  an  exercise  price  equal  to  the  initial  public  offering price.
Subsequent grants during  the term of  the employment agreement  will be at  the
discretion  of  the  Board  of  Directors  or  the  Compensation  Committee. Mr.
Bortnick's employment agreement has a two year term from the closing date of the
offering  with  an  automatic  renewal   provision  of  one  year,  subject   to
Non-Renewal.  Mr. Bortnick  currently receives  a base  salary of  $275,000. Mr.
Bortnick's agreement also provides that  upon the termination of such  agreement
by  the Company or  Mr. Bortnick under certain  circumstances, Mr. Bortnick will
continue to receive the salary provided  for under his employment agreement  for
three months following termination of employment. Additionally, upon a change of
control  (as  defined  in  the  employment agreement)  of  the  Company,  if Mr.
Bortnick's employment does not continue for a  minimum of one year, he would  be
entitled to receive two (2) times his then current base salary.
 
                                       47
<PAGE>
    Mr.  Coppola will  be a  party to an  employment agreement  with the Company
pursuant to which  he will  serve as Executive  Vice President  of the  Company.
Under  the terms of  Mr. Coppola's employment  agreement he will  be entitled to
receive an annual base salary of $200,000. Such base salary will be increased by
5% during each  year of  the term of  the employment  agreement. The  employment
agreement  provides that Mr. Coppola  may receive a bonus  of up to $100,000 per
annum at the discretion of the Board of Directors or the Compensation Committee.
The bonus potential  will increase by  5% during each  year of the  term of  the
employment  agreement. Pursuant to the employment agreement, Mr. Coppola will be
granted stock options under the 1996 Plan to purchase up to 75,000 shares of the
Company's Common Stock at an exercise price equal to the initial public offering
price. Subsequent grants during the term of the employment agreement will be  at
the  discretion of  the Board  of Directors  or the  Compensation Committee. Mr.
Coppola's employment  agreement will  be effective  as of  the closing  of  this
offering,  and will have a two year  term with an automatic renewal provision of
one year, subject to Non-Renewal. Mr.  Coppola currently receives a base  salary
of $410,000.
 
    Mr.  Coleman will  be a  party to an  employment agreement  with the Company
pursuant to which  he will serve  as Senior Vice  President and Chief  Financial
Officer of the Company. Under the terms of Mr. Coleman's employment agreement he
will  be entitled to receive an annual base salary of $150,000. Such base salary
will increase by 5% during  each year of the  term of the employment  agreement.
The  employment agreement provides that Mr. Coleman may receive a bonus of up to
$50,000  per  annum  at  the  discretion  of  the  Board  of  Directors  or  the
Compensation Committee. The bonus potential will increase by 5% during each year
of  the term of the employment  agreement. Pursuant to the employment agreement,
Mr. Coleman will be granted stock options under the 1996 Plan to purchase up  to
55,000  shares of the Company's  Common Stock at an  exercise price equal to the
initial public  offering  price.  Subsequent  grants  during  the  term  of  the
employment  agreement will be at the discretion of the Board of Directors or the
Compensation Committee. Mr. Coleman's employment agreement will be effective  as
of the closing of this offering, and will have a two year term with an automatic
renewal  provision of  one year, subject  to Non-Renewal.  Mr. Coleman currently
receives a base salary of $150,000.
 
    Mr. Worobow will  be a  party to an  employment agreement  with the  Company
pursuant  to which he will  serve as Senior Vice  President, General Counsel and
Secretary of the Company. Under the terms of Mr. Worobow's employment  agreement
he  will be  entitled to receive  an annual  base salary of  $117,500. Such base
salary will  increase by  5% during  each year  of the  term of  the  employment
agreement.  The employment  agreement provides  that Mr.  Worobow may  receive a
bonus of up to $37,500 per annum at the discretion of the Board of Directors  or
the  Compensation Committee. The bonus potential will increase by 5% during each
year of  the  term of  the  employment  agreement. Pursuant  to  the  employment
agreement,  Mr. Worobow  will be  granted stock options  under the  1996 Plan to
purchase up to 45,000 shares of the Company's Common Stock at an exercise  price
equal to the initial public offering price. Subsequent grants during the term of
the  employment agreement will be at the discretion of the Board of Directors or
the Compensation Committee. Mr. Worobow's employment agreement will be effective
as of the  closing of  this offering,  and will  have a  two year  term with  an
automatic  renewal provision  of one year,  subject to  Non-Renewal. Mr. Worobow
currently receives a base salary of $105,000.
 
INDEMNIFICATION MATTERS
 
    The Company's Amended and Restated  Certificate of Incorporation and  Bylaws
require  the Company to indemnify each  officer, director or employee in respect
of claims  made by  reason of  his or  her status  with the  Company,  including
stockholder  derivative suits, provided he  or she acted in  good faith and in a
manner he  or she  reasonably believed  to  be in  or not  opposed to  the  best
interest of the Company and, with respect to any criminal act or proceeding, had
no  reasonable  cause  to believe  his  or  her conduct  was  unlawful. Expenses
incurred in the defense of any such action may be paid by the Company in advance
of final disposition upon receipt of  an undertaking from the officer,  director
or  employee to repay the advances if there is an ultimate determination that he
or she is not entitled to be indemnified.
 
                                       48
<PAGE>
                              CERTAIN TRANSACTIONS
 
    The Company  has entered  into several  arrangements with  or on  behalf  of
parties  related  to  the  Company.  Upon the  closing  of  this  offering these
arrangements will terminate,  except as  indicated below, and  the Company  will
enter into transactions with related parties only on an arm's-length basis.
 
    The  Company  has leased  certain  real property  in  Vail, Colorado  and in
Malibu, California from Five S Properties, Ltd., a limited partnership of  which
a  company  owned by  Mr. Saperstein  is  the general  partner ("Five  S"). Such
properties were used  for affiliate  relations and for  other Company  business-
related  purposes. The annual lease payments on these properties are $60,000 and
$240,000, respectively. The amounts  of such lease  payments were determined  by
the  Company based  on its estimate  of the  value of the  leased properties but
without reference to outside sources of  valuation. Because the Company has  not
made full-time use of these properties, such leases will be terminated as of the
closing of this offering, and the Company has no intention to enter into similar
leases.
 
    The  Company has entered into certain reciprocal arrangements with unrelated
third parties as a result of which  the Company will receive goods and  services
for  the benefit  of Mr.  Saperstein. The  reciprocal arrangements  obligate the
Company to provide  commercial airtime,  provide other goods  and services,  and
make  cash disbursements  to such  third parties in  exchange for  the goods and
services received by the  Company. The dollar values  of such arrangements  have
typically  been calculated based upon the  Company's estimate of the fair market
value of the commercial airtime inventory involved and the Company believes that
its estimates have been made on a basis similar to the basis on which  estimates
are  made by others in the broadcast industry.  As of June 30, 1996, the Company
was obligated to provide approximately $3.5 million of commercial airtime, goods
and services and cash under these reciprocal arrangements. Immediately prior  to
the offering, the Company intends to enter into an agreement with Mr. Saperstein
pursuant  to which Mr. Saperstein will be distributed the goods and services the
Company holds for Mr. Saperstein's benefit. The Company also will distribute  to
Mr.  Saperstein all of its  rights to the goods and  rights to services that are
the subject of  existing reciprocal  arrangements but  which have  not yet  been
delivered to the Company. The value of such goods and services is expected to be
approximately  $3.0 million. Following the offering, the Company does not intend
to enter into reciprocal arrangements for the benefit of Mr. Saperstein.
 
    The Company has entered into  certain transactions with Pro Journey  Travel,
Inc.,  a  company  owned by  Mr.  Saperstein  ("Pro Journey").  The  Company has
guaranteed annual lease payments for Pro  Journey, in the amount of $60,000  per
annum;  such obligation shall continue  through December 31, 1996. Additionally,
the Company  has (i)  posted a  bond of  $20,000 with  the Airline  Reservations
Clearinghouse  on  behalf of  Pro  Journey and  (ii)  provided coverage  for Pro
Journey under the  Company's liability  insurance policies.  The premiums  which
would  have been paid by Pro Journey to obtain such coverage had a value in 1995
equal to  approximately  $2,548.  In  addition, the  employees  of  Pro  Journey
participate in the Company's insurance plans; the premiums which would have been
paid by Pro Journey to obtain coverage under similar insurance plans had a value
in 1995 equal to approximately $6,539. The Company purchases the majority of its
travel  tickets through Pro Journey, on terms  which the Company believes are no
less favorable than those available from third parties. As of June 30, 1996, Pro
Journey owed  the  Company  approximately  $52,000. Upon  the  closing  of  this
offering and the Reorganization, the Company will forgive this receivable. After
December 31, 1996, the Company will cease all transactions and arrangements with
Pro Journey.
 
    Mr.  Saperstein  has  personally utilized  the  services of  several  of the
Company's employees. The total compensation paid to such employees was  $180,995
in 1995. Except for two individuals who will provide security and transportation
services  to Mr.  Saperstein, these  persons will cease  to be  employees of the
Company as of the closing of this  offering. The individuals who will remain  in
the  Company's employ will be paid combined annual compensation of approximately
$75,000.
 
    Through a separate company, Mr. Saperstein holds an equity interest in  Posh
International,  Inc. ("Posh"), a car care products company. In exchange for such
interest, the Company provided Posh with commercial airtime inventory valued  at
$566,000    during    the    twelve    months    ended    December    31,   1995
 
                                       49
<PAGE>
and $363,000 during the year ended December 31, 1994. The Company has agreed  to
sell  commercial airtime inventory valued at $1.1  million to Posh at a discount
through December 31,  1996, subject to  availability and prepayment.  As of  the
date  of this  Prospectus, Posh  has not purchased  any such  inventory from the
Company.
 
    Upon the closing of this offering, the Company and Mr. Saperstein will enter
into an agreement pursuant to which  Mr. Saperstein may seek reimbursement  from
the  Company for any income  tax obligation attributable to  any period prior to
the Reorganization. Alternatively, in the event that the status of any of  Metro
Video  News, Inc., Metro Reciprocal,  Inc., or Metro Traffic  Control, Inc. as a
subchapter S corporation is  not respected, the  Company may seek  reimbursement
from  Mr. Saperstein, but only to the  extent that Mr. Saperstein receives a tax
refund attributable to amounts he previously included in income in his  capacity
as  a shareholder of such corporations. The Company does not anticipate that the
subchapter S status of Metro Video News, Inc., Metro Reciprocal, Inc., or  Metro
Traffic Control, Inc., will be successfully challenged.
 
   
    Immediately  prior to the  closing of this offering,  the Company will enter
into a Stock Loan and Pledge Agreement with Mr. Saperstein pursuant to which the
Company will loan Mr. Saperstein 2,549,750 shares of Common Stock. The loan will
be for a term of ten years, although the Company will have the right to  require
the  return of the loaned Common Stock  (the "Loaned Stock") from Mr. Saperstein
prior to  that time  upon  three days  notice. As  security  for the  loan,  Mr.
Saperstein  will pledge  a number  of shares  of Series  A Convertible Preferred
Stock of the Company which when converted into common stock will be equal to the
number of shares of Loaned Stock. Mr. Saperstein will be obligated to pay to the
Company an annual  fee over the  term of the  loan of 0.1%  of the average  fair
market  value  of  the  Loaned  Stock during  the  five  day  period immediately
following the date of the Stock Loan and Pledge Agreement. One-half of this  fee
will be payable annually, and the remaining one-half of this fee will be payable
upon the termination of the loan if such termination occurs pursuant to an Event
of  Default (as defined in the Stock Loan and Pledge Agreement) or at the end of
the ten year  term of  the Stock  Loan and  Pledge Agreement.  The Company  will
forfeit this portion of the fee if it calls the loan prior to the end of the ten
year  term. In addition, Mr.  Saperstein will pay an  upfront transaction fee of
$2,550 to  the  Company and  will  be obligated  to  repay to  the  Company  any
dividends  that  are paid  by  the Company  on the  Loaned  Stock. The  Series A
Convertible Preferred Stock will not pay any dividends.
    
 
                                       50
<PAGE>
                       PRINCIPAL AND SELLING STOCKHOLDERS
 
    The following  table sets  forth  certain information  with respect  to  the
beneficial   ownership  of  the  Company's  Common  Stock  by  (i)  the  Selling
Stockholder, (ii) each person known to the Company to be the beneficial owner of
5% or more  thereof, (iii)  each director of  the Company,  (iv) each  Executive
Officer and (v) all executive officers and directors as a group, as of September
19,  1996,  and as  adjusted to  reflect the  sale of  the Common  Stock offered
hereby. Each of  the named  persons has sole  voting and  investment power  with
respect to all shares of Common Stock owned by such person. See "Management."
 
<TABLE>
<CAPTION>
                                          SHARES BENEFICIALLY OWNED                   SHARES BENEFICIALLY OWNED
                                            PRIOR TO THIS OFFERING                       AFTER THIS OFFERING
                                         ----------------------------  SHARES BEING   --------------------------
           NAME AND ADDRESS                 SHARES       PERCENTAGE       OFFERED       SHARES      PERCENTAGE
- ---------------------------------------  -------------  -------------  -------------  -----------  -------------
<S>                                      <C>            <C>            <C>            <C>          <C>
David I. Saperstein....................      8,300,357(1)        88.8%    3,600,000     8,300,357   (2)        53.5%
Charles I. Bortnick....................             --           --              --            --(3)       *
Shane E. Coppola.......................        210,050(4)         2.2%           --       210,050   (5)         1.4%
Curtis H. Coleman......................             --           --              --            --(6)       *
Gary L. Worobow........................             --           --              --            --(7)       *
All executive officers and directors as
 a group (5 persons)...................      8,510,407         91.0%      3,600,000     8,510,407         54.9%
</TABLE>
 
- ------------------------------
*    Less than 1%.
 
(1)  Does  not include shares held by  the Trusts (as defined below), beneficial
     ownership of which  Mr. Saperstein  disclaims. In addition,  the number  of
     shares  beneficially owned  does not include  2,549,750 shares  of Series A
     Convertible Preferred  Stock owned  by Mr.  Saperstein and  pledged to  the
     Company  in connection with the stock loan  under the Stock Loan and Pledge
     Agreement. See "Certain Transactions." Such  shares have not been  included
     because they can only be converted into Common Stock upon repayment of such
     stock  loan; repayment  may be achieved  either through  the acquisition of
     shares of Common Stock in  the open market and  delivery of such shares  to
     the  Company or  the delivery of  shares of Series  A Convertible Preferred
     Stock. Mr. Saperstein will retain the  voting rights to all pledged  shares
     of Series A Convertible Preferred Stock. See "Description of Capital Stock"
     and "Certain Transactions."
 
(2)  Does  not include stock options to  purchase 100,000 shares of Common Stock
     granted under the 1996 Plan upon the effective date of this offering.
 
(3)  Does not include stock  options to purchase 75,000  shares of Common  Stock
     granted under the 1996 Plan upon the effective date of this offering.
 
(4)  Includes 210,050 shares beneficially owned through the Michelle Joy Coppola
     Trust.  Mrs. Coppola, the beneficiary of  the trust, is Mr. Coppola's wife.
     These shares have been loaned to the Selling Stockholder in connection with
     this offering. See below.
 
(5)  Does not include stock  options to purchase 75,000  shares of Common  Stock
     granted under the 1996 Plan upon the effective date of this offering.
 
(6)  Does  not include stock  options to purchase 55,000  shares of Common Stock
     granted under the 1996 Plan upon the effective date of this offering.
 
(7)  Does not include stock  options to purchase 45,000  shares of Common  Stock
     granted under the 1996 Plan upon the effective date of this offering.
 
    All  of  the shares  of  Common Stock  being offered  for  sale by  David I.
Saperstein were borrowed from the Michelle Joy Coppola 1994 Trust, the  Jennifer
Beth  Saperstein 1994 Trust,  the Jonathan Alexander  Saperstein 1994 Trust, the
Alexis Daniella Saperstein 1994 Trust,  and the Stefanie Nicole Saperstein  1994
Trust  (collectively,  the "Trusts")  and the  Company.  Mr. Saperstein  will be
obligated to repay these loans by delivering a number of shares of Common  Stock
equal to the number of borrowed shares. Mr. Saperstein will pledge an equivalent
number  of shares of  Series A Convertible  Preferred Stock as  security for the
loans from the Company. See "Management" and "Certain Transactions."
 
                                       51
<PAGE>
                          DESCRIPTION OF CAPITAL STOCK
 
    The Company is authorized  to issue 25,000,000 shares  of Common Stock,  par
value  $0.001 per  share (the  "Common Stock"),  10,000,000 shares  of preferred
stock, par  value  $0.001  per  share.  At  September  19,  1996,  assuming  the
Reorganization  had occurred  as of  such date  there would  have been 9,350,607
shares of Common Stock  and 2,549,750 shares of  Series A Convertible  Preferred
Stock outstanding.
 
COMMON STOCK
 
    Holders  of Common Stock are entitled to one vote for each share held on all
matters submitted to a  vote of stockholders and  do not have cumulative  voting
rights.  Stockholders casting a plurality of  votes of the stockholders entitled
to vote in an election of directors may elect all of the directors standing  for
election.  Holders  of  Common  Stock  are  entitled  to  receive  ratably  such
dividends, if any, as  may be declared  by the Board of  Directors out of  funds
legally  available  therefore, subject  to any  preferential dividend  rights of
Preferred Stock  that may  be issued  at such  future time  or times.  Upon  the
liquidation,  dissolution or  winding up of  the Company, the  holders of Common
Stock are entitled to receive ratably the net assets of the Company that may  be
available  after the payment of  all debts and other  liabilities and subject to
the prior rights of Preferred Stock that  may be issued and outstanding at  such
time.  Holders of Common  Stock have no  preemptive, subscription, redemption or
conversion rights. The outstanding shares of Common Stock are, and the shares of
Common Stock offered in this offering, when  issued and paid for, will be  fully
paid  and nonassessable.  The rights, preferences  and privileges  of holders of
Common Stock are subject to the rights of the holders of shares of any series of
Preferred Stock which the Company may designate and issue in the future.
 
    As of September  19, 1996, assuming  the Reorganization had  occurred as  of
such  date there were 9,350,607 shares of  Common Stock outstanding held only by
or for the benefit of members of the Saperstein Family.
 
PREFERRED STOCK
 
    Preferred Stock may be issued  from time to time  by the Company's Board  of
Directors,  without  stockholder approval,  in one  or  more classes  or series.
Subject  to  the  provisions  of   the  Amended  and  Restated  Certificate   of
Incorporation  and the limitations prescribed by  law, the Board of Directors is
expressly authorized  to adopt  resolutions  to issue  the shares  of  Preferred
Stock,  to  fix  the  number  of  shares and  to  change  the  number  of shares
constituting any  series,  and to  provide  for  or change  the  voting  powers,
designations, preferences and relative, participating, optional or other special
rights,  qualifications, limitations or restrictions thereof, including dividend
rights (including whether  dividends are cumulative),  dividend rates, terms  of
redemption  (including sinking  fund provisions),  redemption prices, conversion
rights and  liquidation preferences  of  the shares  constituting any  class  or
series  of Preferred Stock, in  each case without any  further action or vote by
the stockholders.
 
    One of the  effects of  undesignated Preferred Stock  may be  to enable  the
Board  of Directors  to render  more difficult  or to  discourage an  attempt to
obtain control of the Company by means of a tender offer, proxy contest,  merger
or otherwise, and thereby to protect the continuity of the Company's management.
The  issuance  of  shares  of  the Preferred  Stock  pursuant  to  the  Board of
Directors' authority  described above  may adversely  affect the  rights of  the
holders  of Common Stock. For example, Preferred Stock issued by the Company may
rank prior to the Common Stock as to dividend rights, liquidation preference  or
both,  may have full or limited voting rights and may be convertible into shares
of Common Stock.  Accordingly, the  issuance of  shares of  Preferred Stock  may
discourage  bids for the  Common Stock at  a premium or  may otherwise adversely
affect the market price of the Common Stock.
 
SERIES A CONVERTIBLE PREFERRED STOCK
 
    The Company has created a series  of Preferred Stock designated as Series  A
Convertible  Preferred Stock (the "Series  A Convertible Preferred Stock"). Such
series consists of 7,500,000 shares.  Holders of Series A Convertible  Preferred
Stock are entitled to one vote for each share held on all matters submitted to a
vote  of stockholders and  do not have  cumulative voting rights.  Shares of the
Series A Convertible
 
                                       52
<PAGE>
   
Preferred Stock will not be entitled to receive dividends. Upon the liquidation,
dissolution  or  winding-up  of  the  Company,  the  holders  of  the  Series  A
Convertible  Preferred Stock are  entitled to a  liquidation preference over the
then outstanding Common Stock and any other then outstanding Preferred Stock  of
other  classes with respect to the assets of  the Company in an amount per share
of Series A Covertible Preferred Stock equal to 10% of the fair market value  of
a  share of  the issued  and outstanding  Common Stock  to be  determined at the
closing of  the initial  public offering.  Each share  of Series  A  Convertible
Preferred  Stock is convertible with  no premium into one  share of Common Stock
(subject to adjustment for stock splits, stock dividends, reverse stock  splits,
recapitalization and similar events) at the option of the holder, but may not be
converted while the stock loan is outstanding.
    
 
    The  Series A Convertible Preferred Stock will be, when issued and paid for,
fully paid and nonassessable.
 
CERTAIN PROVISIONS OF DELAWARE LAW
 
   
    Upon consummation  of this  offering, the  Company will  be subject  to  the
provisions  of Section  203 of  the Delaware  General Corporation  Law ("Section
203").  Section  203  provides,  with   certain  exceptions,  that  a   Delaware
corporation may not engage in any of a broad range of business combinations with
a  person or an  affiliate, or associate  of such person,  who is an "interested
stockholder" for a period of three years  from the date that such person  became
an  interested stockholder unless (i) prior  to such date either the transaction
which resulted in the person becoming an interested stockholder, or the business
combination, is approved by  the board of directors,  (ii) upon consummation  of
the   transaction  which  resulted   in  such  person   becoming  an  interested
stockholder, the interested  stockholder owned  85% or more  of the  outstanding
voting  stock of the corporation (excluding shares owned by persons who are both
officers and directors of the corporation,  and shares held by certain  employee
stock  ownership plans)  or (iii)  on or  after the  date the  person becomes an
interested  stockholder,   the  business   combination   is  approved   by   the
corporation's  board of directors and by the holders  of at least 66 2/3% of the
corporation's  outstanding  voting  stock  at  an  annual  or  special  meeting,
excluding  shares owned  by the  interested stockholder.  Under Section  203, an
"interested stockholder" is defined as any person who is (i) the owner of 15% or
more of the outstanding voting stock of the corporation or (ii) an affiliate  or
associate  of  the corporation  and who  was the  owner  of 15%  or more  of the
outstanding voting stock of  the corporation at any  time within the  three-year
period  immediately prior  to the date  on which  it is sought  to be determined
whether such person  is an interested  stockholder. Mr. Saperstein  will not  be
subject  to  the  restrictions  of  Section 203  because  he  was  an interested
stockholder at the time of the Reorganization.
    
 
    A corporation  may, at  its  option, exclude  itself  from the  coverage  of
Section  203 by amending its certificate of incorporation or bylaws by action of
its stockholders to  exempt itself from  coverage, provided that  such bylaw  or
certificate  of  incorporation amendment  shall  not become  effective  until 12
months after the date it is adopted.  The Company intends to adopt an  amendment
to  its Certificate of  Incorporation to exempt itself  from coverage of Section
203.
 
CERTAIN CHARTER AND BYLAW PROVISIONS
 
   
    REMOVAL OF DIRECTORS; STAGGERED BOARD OF DIRECTORS
    
 
   
    Pursuant to Article 10 of the Company's Amended and Restated Certificate  of
Incorporation,  a director may be removed only for cause and only by the holders
of a majority of the outstanding shares  of all classes of capital stock of  the
Company  entitled to vote in the election of directors. In addition, pursuant to
Article 3 of the  Company's Bylaws the Company's  Board of Directors is  divided
into  three classes,  each elected  for staggered  terms of  three years, which,
effectively, prevents a  change in a  majority of the  directors of the  Company
from  being  effected at  a  single annual  meeting  of stockholders.  While the
principal purpose of  such articles  is to provide  continuity on  the Board  of
Directors,  the provisions could  have the effect of  discouraging a third party
from attempting  to  change  the  management and  policies  of  the  Company  by
effecting  a change in  the majority of  the Board of  Directors through a proxy
contest.
    
 
                                       53
<PAGE>
    These provisions of  the Company's Bylaws  may have the  effect of  delaying
consideration  of  a  stockholder  proposal until  the  next  annual  meeting of
stockholders, unless a special meeting is called by the Chief Executive  Officer
or  the Board of Directors. These provisions also would prevent the holders of a
majority of  the voting  power of  the Company  from using  the written  consent
procedure  to take stockholder action without giving all the stockholders of the
Company entitled to vote on a  particular matter the opportunity to  participate
in determining such proposed action. Additionally, a stockholder could not force
consideration  of a proposal by stockholders over the opposition of the Board of
Directors of the Company by calling  a special meeting of stockholders prior  to
the time the Board believes such consideration to be appropriate.
 
    ADVANCE NOTICE OF STOCKHOLDER NOMINEES AND STOCKHOLDER BUSINESS
 
    The   Company's  Bylaws  establish  an  advance  notice  procedure  for  the
nomination of  candidates for  election  as directors  and the  presentation  of
certain  other matters before an annual  meeting of stockholders of the Company,
other than by or at the direction of  the Board of Directors or the chairman  of
the  meeting. For such  nominations or other business  to be considered properly
brought by  a  stockholder before  an  annual  meeting of  stockholders  of  the
Company,  such stockholder  must have given  timely prior written  notice to the
Secretary of the  Company of  his or  her intent  to bring  such nominations  or
business  before the meeting. To be timely,  such notice must be received by the
Secretary at  least 90  days prior  to the  date on  which, in  the  immediately
preceding  calendar year, the annual meeting  of stockholders of the Company for
such year was held (provided that if  the date of the annual meeting is  changed
by  more than 30 days from such anniversary date, such stockholder's notice must
be received by the Secretary no later than 10 days after notice or prior  public
disclosure of the meeting is first given or made to stockholders).
 
    A  stockholder notice must contain a  brief description of the nomination or
business to  be  brought  before  the  meeting, the  name  and  address  of  the
stockholder   making  the  notice   and  of  any  person   to  be  nominated,  a
representation that  the stockholder  is a  holder  of record  of stock  of  the
Company  entitled to vote at the meeting and intends to appear at the meeting to
bring such nominations  or business  before the  meeting; a  description of  all
arrangements  or understandings between the stockholder and each nominee (in the
case of a  nomination) or of  any material  interest of the  stockholder in  the
business  matter  (in  the  case  of  other  business);  such  other information
regarding the nominee or matter of business to be proposed as would be  required
to  be included in a proxy statement soliciting proxies for the election of such
nominee or approval of such other business; and, in the case of a nomination  of
the nominee.
 
    The  purpose  of these  procedures is  to provide  an orderly  procedure for
conducting annual meetings of stockholders and to afford the Board of  Directors
a meaningful opportunity to consider the qualifications of the proposed nominees
and  to  inform themselves,  and where  appropriate  to inform  stockholders, in
advance of the meeting of any business proposed to be conducted at the  meeting.
Although  the Company's Bylaws do  not give the Board  of Directors any power to
approve or disapprove stockholder nominations  for the election of directors  or
any  other business  proposed by  a stockholder  to be  conducted at  any annual
meeting, the  Bylaws may  have the  effect  of precluding  a nomination  or  the
consideration  of certain business at a  particular annual meeting if the proper
procedures are not  followed. These procedures  may also discourage  or deter  a
third  party from conducting a solicitation of proxies to elect its own slate of
directors or  from attempting  to obtain  control of  the Company,  even if  the
conduct  of such solicitation or such attempt might be beneficial to the Company
and its stockholders.
 
    INDEMNIFICATION OF DIRECTORS AND OFFICERS; LIMITATION OF MONETARY LIABILITY
 
   
    Section 145 of the Delaware General  Corporation Law permits the Company  to
indemnify  an officer, director or employee in  respect of claims made by reason
of his or her status with  the Company, including stockholder derivative  suits,
provided  he or she  acted in good  faith and in  a manner he  or she reasonably
believed to be in or not opposed to  the best interest of the Company and,  with
respect  to any criminal act  or proceeding, had no  reasonable cause to believe
his or her conduct was  unlawful. Expenses incurred in  the defense of any  such
action  may be paid by the Company  in advance of final disposition upon receipt
of an undertaking from the officer,  director or employee to repay the  advances
if
    
 
                                       54
<PAGE>
there  is  an  ultimate determination  that  he or  she  is not  entitled  to be
indemnified. Article  8 of  the Company's  Amended and  Restated Certificate  of
Incorporation provides such indemnification to the full extent permitted by law.
The  Company intends to purchase directors'  and officers' liability coverage to
insure its indemnification of the Company's directors and officers.
 
   
    Article 6  of  the Company's  Certificate  of Incorporation  exonerates  the
Company's  directors from personal liability to  the Company or its stockholders
for monetary damages for  breach of the  fiduciary duty of  care as a  director,
provided  that Article 6 does not eliminate or limit liability for any breach of
the directors' duty of loyalty for acts or omissions not in good faith or  which
involve  intentional misconduct or  knowing violations of  law, for any improper
declaration of dividend or for any  transaction from which the director  derived
an improper personal benefit. Article 6 does not eliminate a stockholder's right
to  seek non-monetary, equitable remedies, such  as an injunction or recision to
redress an  action taken  by  the directors.  However,  as a  practical  matter,
equitable  remedies may  not be  available in all  situations, and  there may be
instances in which no effective remedy is available.
    
 
    The discussions of the Common Stock  and Preferred Stock here and  elsewhere
in  this Prospectus  are qualified  in their  entirety by  reference to  (i) the
Amended and Restated Certificate  of Incorporation of  the Company, as  amended,
and  the Bylaws of the  Company, copies of which have  been filed as exhibits to
the Registration Statement  of which  this Prospectus is  a part,  and (ii)  the
applicable provisions of Delaware law.
 
TRANSFER AGENT AND REGISTRAR
 
    The  Transfer Agent and Registrar for the Company's Common Stock is American
Stock Transfer & Trust Company.
 
                        SHARES ELIGIBLE FOR FUTURE SALE
 
    Upon consummation  of this  offering,  there will  be 15,500,357  shares  of
Common  Stock outstanding.  Of these shares,  the 7,200,000 shares  sold in this
offering will be freely tradeable without restriction (except as to "Affiliates"
of the Company (as defined under the Securities Act)) or registration under  the
Securities  Act  of 1933.  The remaining  8,300,357  shares will  be "Restricted
Securities" as defined in Rule 144 under the Securities Act ("Rule 144"). All of
such shares,  without consideration  of the  contractual restrictions  described
below,  would be available for resale in  the public market pursuant to Rule 144
(see below).
 
    Restricted Securities may be sold in the public market only if registered or
if they qualify for  an exemption from registration  under Rules 144, 144(k)  or
701 promulgated under the Securities Act, which rules are summarized below. As a
result  of the contractual  restrictions described below,  and the provisions of
Rule 144 and 701,  additional shares will  be available for  sale in the  public
market  as follows: (i)  no shares will  be available for  immediate sale in the
public market on the  date of the  Prospectus, (ii) no  shares will be  issuable
upon  the exercise of stock  options granted under the  1996 Plan that will vest
and, if exercised, will become eligible for sale without lock-up restrictions on
various dates prior to 180 days following the date of this Prospectus and  (iii)
8,300,357 shares will be eligible for sale, subject to volume and manner of sale
restrictions,  upon expiration of lock-up agreements  180 days after the date of
this Prospectus.
 
    Rule 701 under the Securities Act provides that, beginning ninety (90)  days
after  the date  of this  Prospectus, shares of  Common Stock  acquired upon the
exercise of outstanding options may be  resold by persons other than  Affiliates
subject only to the manner of sale provisions of Rule 144 (d), and by Affiliates
subject  to  all provisions  of  Rule 144  except  the two-year  minimum holding
period.
 
    In general, under  Rule 144  as currently in  effect, a  person (or  persons
whose  shares are  aggregated) who has  beneficially owned  restricted shares of
Common Stock for at least  two years, including an  "Affiliate" as that term  is
defined  under the Securities Act,  is entitled to sell  a number of shares that
does not exceed the greater of 1% of the then outstanding shares of Common Stock
or the average weekly trading volume of the Common Stock on all exchanges and/or
reported through the automated
 
                                       55
<PAGE>
quotation system of a registered securities association during the four calendar
weeks preceding  the  date  on which  notice  of  the sale  is  filed  with  the
Securities  and Exchange  Commission. Sales under  Rule 144 are  also subject to
certain manner of sale provisions,  notice requirements and the availability  of
current  public information about the Company. A person (or persons whose shares
are aggregated) who is not  deemed to have been an  Affiliate of the Company  at
any time during the 90 days preceding a sale, and who has beneficially owned the
shares  proposed to be sold for at least  three years, would be entitled to sell
such shares under Rule 144(k) without regard to the limitations described above.
 
                            VALIDITY OF COMMON STOCK
 
    The validity of  the shares of  Common Stock offered  hereby will be  passed
upon  for the Company by  Paul, Hastings, Janofsky &  Walker, New York, New York
and for the Underwriters by Sullivan & Cromwell, New York, New York.
 
                                    EXPERTS
 
   
    The combined  financial statements  of Metro  Traffic Control,  Inc.,  Metro
Reciprocal, Inc., Metro Networks, Ltd. and Metro Video News, Inc. as of December
31,  1994 and  1995, and for  each of the  years in the  three-year period ended
December 31, 1995 and  the combined financial  statements of Airborne  Broadcast
Consultants,  Skyview  Broadcasting  Networks,  Inc.  and  Airborne Broadcasting
Systems, Inc. for the  year ended December 31,  1994, included herein have  been
included  herein  in  reliance  upon  the  report  of  KPMG  Peat  Marwick  LLP,
independent certified public accountants,  appearing elsewhere herein, and  upon
the authority of such firm as experts in accounting and auditing.
    
 
                             ADDITIONAL INFORMATION
 
    The  Company  has filed  with the  Securities  and Exchange  Commission (the
"Commission"), a Registration Statement  on Form S-1  under the Securities  Act,
with  respect to the shares of Common Stock offered hereby. This Prospectus does
not contain all of the information  set forth in the Registration Statement  and
the  exhibits and schedules thereto. For further information with respect to the
Company and the shares of Common Stock offered hereby, reference is hereby  made
to  such Registration Statement, and the  exhibits and schedules thereto, copies
of which may  be inspected  without charge  at the  public reference  facilities
maintained  by the  Commission at  Judiciary Plaza  Building, 450  Fifth Street,
N.W., Room 1024, Washington,  D.C. 20549 and its  regional offices located at  7
World Trade Center, 13th Floor, New York, New York 10048 and Northwestern Atrium
Center,  500 West Madison Street, Suite  1400, Chicago, Illinois 60661-2511, and
copies of all or any part thereof may be obtained from each office upon  payment
of  the fees prescribed by  the Commission. The summaries  in this Prospectus of
additional information included  in the  Registration Statement  or any  exhibit
thereto  are qualified  in their  entirety by  reference to  such information or
exhibit.
 
                                       56
<PAGE>
                                    GLOSSARY
 
    AFFILIATES.  The radio and television stations to which the Company provides
information services in exchange for  commercial airtime inventory. The  Company
typically  is the exclusive provider to an affiliate of the specific information
services contracted for by such affiliate,  but such affiliate may also  receive
other  information  from  other service  providers.  With the  exception  of its
contractual relationships, the Company does not have financial interests in  its
affiliates.
 
    DMA.  Designated  Market Area,  as listed  on The  Arbitron Radio  Metro and
Television Market Population Estimates 1995-1996.
 
    EXPANDED RADIO  SERVICES.  The Company's  news,  sports, weather  and  other
information reports provided to radio station affiliates.
 
    EXPANDED  RADIO SERVICES NETWORK. The network of radio station affiliates to
which the Company provides its Expanded Radio Services.
 
    GAAP. Generally accepted accounting principles.
 
    % LISTENERS.  Percentage of  an  MSA population  which hears  the  Company's
information reports over a 4-week period calculated using data from the Arbitron
Winter  1996  Radio  Market  Reports*  and  Strata  Marketing,  Inc. statistical
analysis.
 
    METROTV NETWORK. The network of broadcast television station affiliates  and
cable  news  channel affiliates  to which  the  Company provides  its Television
Traffic Services and Video News Services.
 
    MSA. Metro Survey Area, as listed in The Arbitron Radio Metro and Television
Market Population Estimates 1995-1996.*
 
    RADIO TRAFFIC  SERVICES.  The  Company's core  traffic  information  reports
provided to radio station affiliates.
 
    RADIO  TRAFFIC SERVICES NETWORK. The network  of radio station affiliates to
which the Company provides its Radio Traffic Services.
 
    RECIPROCAL ARRANGEMENTS. Arrangements in which the Company exchanges certain
commercial advertising inventory for goods and services.
 
    ROS.  Thirty  second  and  sixty  second  commercial  advertising  that  the
Company's  affiliate  radio and  television stations  broadcast for  the Company
based on  availabilities in  such affiliates's  schedules. Generally,  ROS  time
provided  to the Company is broadcast between  6:00 a.m. and 11:00 p.m., Monday-
Sunday.
 
    SPONSORSHIP. An  opening  announcement  and ten  second  commercial  message
broadcast  during, immediately before or immediately  after one of the Company's
information reports on either the Radio Traffic Services Network or the Expanded
Radio Services Network.
 
    TELEVISION TRAFFIC  SERVICES.  The  Company's  traffic  information  reports
provided to television station affiliates.
 
    VIDEO   NEWS  SERVICES.  The  Company's  video  news  (other  than  traffic)
information products provided to television station affiliates.
 
- ------------------------
* Copyright 1996 by The Arbitron  Company. All Rights Reserved. The  information
provided  herein regarding Arbitron's  audience listening estimates  is based on
Arbitron's  copyrighted  and  proprietary  data  and  estimates  concerning  the
applicable  stations'  average  quarter  hour  persons  share,  Monday-  Sunday,
6am-Midnight, from  the applicable  Winter  1996 Radio  Market Reports  for  the
demographic,  day-part and metro areas listed herein and from The Arbitron Radio
Metro Television Market Population Estimates 1995-1996.
 
                                       57
<PAGE>
                         INDEX TO FINANCIAL STATEMENTS
 
   
<TABLE>
<CAPTION>
                                                                                                          PAGE
                                                                                                        ---------
 
<S>                                                                                                     <C>
The Combined Financial Statements of Metro Traffic Control, Inc., Metro Reciprocal, Inc., Metro
 Networks, Ltd., and Metro Video News, Inc.:
 
  Independent Auditors' Report........................................................................        F-3
 
  Combined Balance Sheets.............................................................................        F-4
 
  Combined Statements of Operations...................................................................        F-6
 
  Combined Statements of Stockholder's Equity/Partners' Capital.......................................        F-7
 
  Combined Statements of Cash Flows...................................................................        F-8
 
  Notes to Combined Financial Statements..............................................................       F-10
 
Financial statements of business acquired:
 
The Combined Financial Statements of Skyview Broadcasting Networks, Inc., Airborne Broadcasting
 Consultants and Airborne Broadcasting Systems, Inc.:
 
  Independent Auditors' Report........................................................................       F-22
 
  Combined Statement of Operations....................................................................       F-23
 
  Combined Statement of Cash Flows....................................................................       F-24
 
  Notes to Combined Financial Statements..............................................................       F-25
 
Pro Forma Condensed Financial Data:...................................................................       F-27
 
  Pro Forma Condensed Balance Sheet as of June 30, 1996...............................................       F-28
 
  Pro Forma Condensed Statement of Operations for the six months ended June 30, 1996..................       F-29
 
  Pro Forma Condensed Statement of Operations for the year ended December 31, 1995....................       F-30
 
  Notes to Condensed Pro Forma Financial Statements...................................................       F-31
</TABLE>
    
 
                                      F-1
<PAGE>
                 (This page has been left blank intentionally.)
 
                                      F-2
<PAGE>
                          INDEPENDENT AUDITORS' REPORT
 
Boards of Directors and Partners
  Metro Traffic Control, Inc.
  Metro Reciprocal, Inc.
  Metro Networks, Ltd.
  Metro Video News, Inc.:
 
We  have  audited  the accompanying  combined  balance sheets  of  Metro Traffic
Control, Inc., Metro  Reciprocal, Inc.,  Metro Networks, Ltd.,  and Metro  Video
News, Inc. (collectively, the "Companies") as of December 31, 1995 and 1994, and
the  related combined statements of  operations, stockholder's equity/ partners'
capital and cash  flows for each  of the  years in the  three-year period  ended
December  31, 1995.  These financial  statements are  the responsibility  of the
Companies' management.  Our responsibility  is to  express an  opinion on  these
financial statements based on our audits.
 
We   conducted  our  audits  in  accordance  with  generally  accepted  auditing
standards. Those standards require that we plan and perform the audits to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence  supporting
the  amounts and disclosures in the financial statements. An audit also includes
assessing the  accounting  principles used  and  significant estimates  made  by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
In our  opinion, the  combined financial  statements referred  to above  present
fairly,  in  all  material  respects, the  combined  financial  position  of the
Companies as of December 31,  1995 and 1994, and  the combined results of  their
operations  and their cash flows for each  of the years in the three-year period
ended December  31,  1995,  in conformity  with  generally  accepted  accounting
principles.
 
                                           KPMG Peat Marwick LLP
 
Houston, Texas
June 13, 1996
 
                                      F-3
<PAGE>
              METRO TRAFFIC CONTROL, INC., METRO RECIPROCAL, INC.,
                METRO NETWORKS, LTD., AND METRO VIDEO NEWS, INC.
 
                            COMBINED BALANCE SHEETS
 
<TABLE>
<CAPTION>
                                                                   DECEMBER 31,    DECEMBER 31,   JUNE 30, 1996
                             ASSETS                                    1994            1995        (UNAUDITED)
                                                                  --------------  --------------  --------------
<S>                                                               <C>             <C>             <C>
Current assets:
  Cash and cash equivalents.....................................  $    3,676,357  $    3,049,946  $    3,466,200
  Accounts receivable, net......................................       8,636,230      12,662,716      19,840,971
  Prepaid expenses and other current assets.....................         226,129         357,473         902,088
  Reciprocal receivables, net...................................       5,002,719       4,561,786       5,744,712
  Merchandise and scrip inventory...............................         422,851         399,606         384,292
  Reciprocal prepaid expenses and other current assets..........         838,249         679,199         804,155
                                                                  --------------  --------------  --------------
    Total current assets........................................      18,802,535      21,710,726      31,142,418
Receivables from related parties................................         288,669       1,075,030       1,685,792
Note receivable from stockholder................................       1,706,641              --              --
Property and equipment:
  Operating equipment...........................................       5,627,122       7,887,769       8,941,683
  Transportation equipment......................................         136,876         709,323         824,692
  Leasehold improvements........................................         476,190         615,380         667,709
                                                                  --------------  --------------  --------------
                                                                       6,240,188       9,212,472      10,434,084
                                                                  --------------  --------------  --------------
Less: accumulated depreciation                                         3,046,307       4,234,972       4,961,155
                                                                  --------------  --------------  --------------
                                                                       3,193,881       4,977,500       5,472,929
Purchased broadcast contracts and other intangibles, net of
 accumulated amortization of $4,103,863 in 1995 and $3,437,712
 in 1994........................................................       3,107,634      13,749,644      16,435,009
Other assets....................................................         402,244         923,714       2,013,864
                                                                  --------------  --------------  --------------
                                                                  $   27,501,604  $   42,436,614  $   56,750,012
                                                                  --------------  --------------  --------------
                                                                  --------------  --------------  --------------
</TABLE>
 
            See accompanying notes to combined financial statements.
 
                                      F-4
<PAGE>
              METRO TRAFFIC CONTROL, INC., METRO RECIPROCAL, INC.,
                METRO NETWORKS, LTD., AND METRO VIDEO NEWS, INC.
 
                       COMBINED BALANCE SHEETS, CONTINUED
<TABLE>
<CAPTION>
                                                                           DECEMBER 31,              JUNE 30,
                                                                  ------------------------------       1996
                          LIABILITIES                                  1994            1995        (UNAUDITED)
                                                                  --------------  --------------  --------------
<S>                                                               <C>             <C>             <C>
Current liabilities:
  Disbursement float............................................  $    1,511,672  $    1,800,433  $    2,323,713
  Accounts payable..............................................       1,465,253       1,808,274       2,432,529
  Accrued liabilities...........................................       1,146,228       1,707,085       4,002,984
  Accrued payroll liabilities...................................         863,831         996,695       1,212,899
  Notes payable.................................................         120,148          84,280         706,904
  Current portion of long-term debt.............................          82,610         662,257       6,474,873
  Deferred revenues.............................................       1,340,017         727,947       1,113,564
  Income tax payable............................................          68,868         302,000         162,228
  Accrued reciprocal liabilities................................       2,350,367       2,316,975       2,743,473
  Reciprocal and airtime obligations............................       2,439,990       3,404,296       3,126,047
                                                                  --------------  --------------  --------------
      Total current liabilities.................................      11,388,984      13,810,242      24,299,214
                                                                  --------------  --------------  --------------
Long-term debt..................................................       6,447,245      21,877,156      23,965,534
Deferred income tax.............................................              --       2,083,842       2,941,787
Other liabilities...............................................         264,189         187,146         200,103
                                                                  --------------  --------------  --------------
      Total liabilities.........................................      18,100,418      37,958,386      51,406,638
                                                                  --------------  --------------  --------------
 
<CAPTION>
 
             STOCKHOLDER'S EQUITY/PARTNERS' CAPITAL
<S>                                                               <C>             <C>             <C>
Common stock....................................................           3,015           3,015           3,015
Additional paid-in capital......................................       1,023,811       4,023,811       4,023,811
Partners' capital...............................................       1,235,484         650,908         575,394
Retained earnings (deficit).....................................       7,138,876        (199,506)        741,154
                                                                  --------------  --------------  --------------
      Total stockholder's equity/partners' capital..............       9,401,186       4,478,228       5,343,374
                                                                  --------------  --------------  --------------
                                                                  $   27,501,604  $   42,436,614  $   56,750,012
                                                                  --------------  --------------  --------------
                                                                  --------------  --------------  --------------
</TABLE>
 
            See accompanying notes to combined financial statements.
 
                                      F-5
<PAGE>
              METRO TRAFFIC CONTROL, INC., METRO RECIPROCAL, INC.,
                METRO NETWORKS, LTD., AND METRO VIDEO NEWS, INC.
 
                       COMBINED STATEMENTS OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                                                                 FOR THE SIX
                                                                                                 MONTHS ENDED
                                                      FOR THE YEAR ENDED                           JUNE 30,
                                                         DECEMBER 31,                            (UNAUDITED)
                                        ----------------------------------------------  ------------------------------
                                             1993            1994            1995            1995            1996
                                        --------------  --------------  --------------  --------------  --------------
<S>                                     <C>             <C>             <C>             <C>             <C>
Advertising revenues..................  $   47,904,876  $   60,048,350  $   72,432,951  $   30,623,017  $   50,077,032
Broadcasting costs....................      27,384,125      32,239,358      41,285,973      19,816,422      24,172,646
Marketing expense.....................       8,848,207      11,354,698      14,503,640       6,820,696      10,101,411
General and administrative expense....       6,993,305       5,938,488       7,194,011       4,054,886       4,350,708
Depreciation and amortization.........       1,814,257       1,302,434       3,980,525       1,694,080       2,936,082
                                        --------------  --------------  --------------  --------------  --------------
Total operating costs.................      45,039,894      50,834,978      66,964,149      32,386,084      41,560,847
                                        --------------  --------------  --------------  --------------  --------------
Income (loss) from operations.........       2,864,982       9,213,372       5,468,802      (1,763,067)      8,516,185
                                        --------------  --------------  --------------  --------------  --------------
Other (income) expense:
  Interest income.....................         (59,929)       (165,551)       (165,079)       (125,559)        (53,734)
  Interest expense....................         145,064         293,010       1,260,185         420,518         933,895
  Other...............................         297,354           1,785          27,967          32,895         (12,600)
                                        --------------  --------------  --------------  --------------  --------------
                                               382,489         129,244       1,123,073         327,854         867,561
                                        --------------  --------------  --------------  --------------  --------------
Income (loss) from continuing
 operations before income tax.........       2,482,493       9,084,128       4,345,729      (2,090,921)      7,648,624
Income tax expense....................       1,066,448       2,179,143       1,036,352         229,087         572,855
                                        --------------  --------------  --------------  --------------  --------------
Income (loss) from continuing
 operations...........................       1,416,045       6,904,985       3,309,377      (2,320,008)      7,075,769
Discontinued operations:
  Loss from operations (net of tax
   benefit of $166,600)...............         323,435              --              --              --              --
  Loss on disposal (net of tax benefit
   of $122,200).......................         237,363              --              --              --              --
                                        --------------  --------------  --------------  --------------  --------------
    Net income (loss).................  $      855,247  $    6,904,985  $    3,309,377  $   (2,320,008) $    7,075,769
                                        --------------  --------------  --------------  --------------  --------------
                                        --------------  --------------  --------------  --------------  --------------
Pro forma income data (unaudited):
  Income from continuing operations as
   reported before tax................                                  $    4,345,729                  $    7,648,624
  Proforma federal and state income
   tax................................                                      (1,542,734)                     (2,715,262)
                                                                        --------------                  --------------
  Pro forma net income................                                  $    2,802,995                  $    4,933,362
                                                                        --------------                  --------------
                                                                        --------------                  --------------
  Pro forma net income per share......                                  $          .23                  $          .41
                                                                        --------------                  --------------
                                                                        --------------                  --------------
  Weighted average shares
   outstanding........................                                      11,900,357                      11,900,357
  Plus shares attributable to excess
   distributions......................                                         351,640                          61,796
                                                                        --------------                  --------------
  Pro forma weighted average shares
   outstanding........................                                      12,251,997                      11,962,153
                                                                        --------------                  --------------
                                                                        --------------                  --------------
</TABLE>
 
            See accompanying notes to combined financial statements.
 
                                      F-6
<PAGE>
              METRO TRAFFIC CONTROL, INC., METRO RECIPROCAL, INC.,
                METRO NETWORKS, LTD., AND METRO VIDEO NEWS, INC.
 
         COMBINED STATEMENTS OF STOCKHOLDER'S EQUITY/PARTNERS' CAPITAL
 
             For the years ended December 31, 1995, 1994, 1993 and
                  for the six month period ended June 30, 1996
 
<TABLE>
<CAPTION>
                                                     ADDITIONAL                      RETAINED
                                         COMMON        PAID-IN       PARTNERS'       EARNINGS
                                          STOCK        CAPITAL        CAPITAL        (DEFICIT)          TOTAL
                                       -----------  -------------  -------------  ---------------  ---------------
<S>                                    <C>          <C>            <C>            <C>              <C>
Balance at December 31, 1992.........   $   2,995   $      21,831  $          --  $     5,143,183  $     5,168,009
Distribution.........................          --              --             --       (1,871,296)      (1,871,296)
Capital contributed..................          10             990             --               --            1,000
Net income...........................          --              --             --          855,247          855,247
                                       -----------  -------------  -------------  ---------------  ---------------
Balance at December 31, 1993.........       3,005          22,821             --        4,127,134        4,152,960
Distribution.........................          --              --             --       (3,857,759)      (3,857,759)
Stock issuance.......................          10             990             --               --            1,000
Capital contributed..................          --       1,000,000      1,200,000               --        2,200,000
Net income...........................          --              --         35,484        6,869,501        6,904,985
                                       -----------  -------------  -------------  ---------------  ---------------
Balance at December 31, 1994.........       3,015       1,023,811      1,235,484        7,138,876        9,401,186
Distribution.........................          --              --             --      (11,232,335)     (11,232,335)
Capital contributed..................          --       3,000,000             --               --        3,000,000
Net income (loss)....................          --              --       (584,576)       3,893,953        3,309,377
                                       -----------  -------------  -------------  ---------------  ---------------
Balance at December 31, 1995.........       3,015       4,023,811        650,908         (199,506)       4,478,228
Distribution - unaudited.............          --              --             --       (6,210,623)      (6,210,623)
Net income (loss) - unaudited........          --              --        (75,514)       7,151,283        7,075,769
                                       -----------  -------------  -------------  ---------------  ---------------
Balance at June 30, 1996 -
 unaudited...........................   $   3,015   $   4,023,811  $     575,394  $       741,154  $     5,343,374
                                       -----------  -------------  -------------  ---------------  ---------------
                                       -----------  -------------  -------------  ---------------  ---------------
</TABLE>
 
            See accompanying notes to combined financial statements.
 
                                      F-7
<PAGE>
              METRO TRAFFIC CONTROL, INC., METRO RECIPROCAL, INC.,
                METRO NETWORKS, LTD., AND METRO VIDEO NEWS, INC.
                       COMBINED STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                                                                               FOR THE SIX MONTHS
                                                     FOR THE YEAR ENDED                          ENDED JUNE 30,
                                                        DECEMBER 31,                              (UNAUDITED)
                                      ------------------------------------------------  --------------------------------
                                           1993            1994             1995             1995             1996
                                      --------------  ---------------  ---------------  ---------------  ---------------
<S>                                   <C>             <C>              <C>              <C>              <C>
Cash flows from operating
 activities:
  Net (loss) earnings...............  $      855,247  $     6,904,985  $     3,309,377  $    (2,320,008) $     7,075,769
  Adjustments to reconcile net
  earnings to cash provided by (used
  in) operating activities:
    Depreciation and amortization...       1,814,257        1,302,434        3,980,525        1,694,080        2,936,082
    (Gain) loss on disposition of
     property and equipment.........         297,353          (98,215)           1,607            5,995               --
    Loss on discontinued
     operations.....................         849,598               --               --               --               --
    Loss on investment..............              --          100,000           26,900           26,900               --
    Amortization of discount on note
     payable                                      --               --           27,580           27,945           44,150
    Provision for doubtful
     receivables....................         681,810          802,230          443,169          257,763          438,725
    Deferred federal income tax.....         (66,599)         366,599               --               --         (367,727)
Decrease (increase) in, net of
 acquisition of businesses
    Accounts receivable, net........      (1,697,853)      (4,178,646)      (3,496,445)         638,148       (7,063,998)
    Prepaid expenses and other
     current assets.................        (580,491)          (8,822)        (124,344)        (438,681)        (544,614)
    Other assets....................          27,554         (116,606)        (286,221)         (44,506)        (207,270)
(Decrease) increase in, net of
 acquisition of businesses
    Accounts payable................        (207,313)         365,984         (521,669)        (703,315)         516,295
    Accrued liabilities.............        (120,861)          37,852          506,101        1,006,296        2,295,899
    Accrued payroll liabilities.....          39,480          152,979          132,864           18,953          216,204
    Deferred revenues...............        (414,408)         725,347         (612,070)       1,817,026          385,617
    Income tax payable..............        (124,015)      (1,810,851)         220,328         (388,620)        (139,772)
    Other liabilities...............         (77,043)         (77,043)         (77,043)         (38,522)          12,956
Net reciprocal arrangements.........      (2,188,772)      (3,214,830)      (1,424,927)       1,738,403       (1,827,737)
                                      --------------  ---------------  ---------------  ---------------  ---------------
    Net cash provided by (used in)
    operating activities............        (912,056)       1,253,397        2,105,732        3,297,857        3,770,579
                                      --------------  ---------------  ---------------  ---------------  ---------------
Cash flows from investing
 activities:
  Acquisitions of companies.........              --         (585,432)      (9,218,718)      (9,218,718)      (3,864,807)
  Advances on receivables to related
  parties...........................      (1,004,150)        (316,993)        (786,361)        (402,270)        (680,703)
  Payments on receivables from
  related parties...................        --              --               --               --                 150,000
  Advances on receivable from
  stockholders......................          25,300       (1,693,043)         (84,227)         (84,227)              --
  Proceeds from sale of property and
  equipment.........................          31,150        1,043,601          224,957           15,503               --
  Acquisitions of property and
  equipment.........................        (270,400)        (835,050)      (2,043,245)        (751,990)      (1,957,823)
                                      --------------  ---------------  ---------------  ---------------  ---------------
      Net cash used in investing
      activities....................  $   (1,218,100) $    (2,386,917) $   (11,907,594) $   (10,441,702) $    (6,353,333)
                                      --------------  ---------------  ---------------  ---------------  ---------------
</TABLE>
 
            See accompanying notes to combined financial statements.
 
                                      F-8
<PAGE>
              METRO TRAFFIC CONTROL, INC., METRO RECIPROCAL, INC.,
                METRO NETWORKS, LTD., AND METRO VIDEO NEWS, INC.
 
                  COMBINED STATEMENTS OF CASH FLOWS, CONTINUED
 
<TABLE>
<CAPTION>
                                                                                                  FOR THE SIX
                                                                                                  MONTHS ENDED
                                                       FOR THE YEAR ENDED                           JUNE 30,
                                                          DECEMBER 31,                            (UNAUDITED)
                                          ---------------------------------------------  ------------------------------
                                              1993            1994            1995            1995            1996
                                          -------------  --------------  --------------  --------------  --------------
<S>                                       <C>            <C>             <C>             <C>             <C>
Cash flows from financing activities:
  Increase (decrease) in disbursements
  float.................................  $     376,085  $      451,249  $      288,761  $     (324,049) $      523,280
  Financing costs.......................             --        (229,885)       (314,601)             --              --
  Proceeds from long-term debt..........      1,981,564       8,008,536      16,890,155      11,890,107       8,948,351
  Principal payments on long-term
  debt..................................       (395,931)     (4,441,471)     (2,057,748)       (935,925)       (468,883)
  Distributions.........................             --      (2,364,225)     (8,631,116)     (4,805,980)     (6,003,740)
  Issuance of stock.....................          1,000           1,000              --              --              --
  Capital contributions.................             --       2,200,000       3,000,000              --              --
                                          -------------  --------------  --------------  --------------  --------------
Net cash provided by financing
 activities.............................      1,962,718       3,625,204       9,175,451       5,824,153       2,999,008
                                          -------------  --------------  --------------  --------------  --------------
Net (decrease) increase in cash and cash
 equivalents............................       (167,438)      2,491,684        (626,411)     (1,319,692)        416,254
Cash and cash equivalents at beginning
 of year................................      1,352,111       1,184,673       3,676,357       3,676,357       3,049,946
                                          -------------  --------------  --------------  --------------  --------------
Cash and cash equivalents at end of
 year...................................  $   1,184,673  $    3,676,357  $    3,049,946  $    2,356,665  $    3,466,200
                                          -------------  --------------  --------------  --------------  --------------
                                          -------------  --------------  --------------  --------------  --------------
Supplemental disclosures of cash flow
 information:
  Cash paid during the year for
  interest..............................  $     154,064  $      261,000  $    1,246,000  $      420,518  $      959,265
                                          -------------  --------------  --------------  --------------  --------------
                                          -------------  --------------  --------------  --------------  --------------
  Cash paid during the year for income
  taxes.................................  $   1,115,387  $    4,325,000  $      923,000  $      604,903  $      686,054
                                          -------------  --------------  --------------  --------------  --------------
                                          -------------  --------------  --------------  --------------  --------------
Supplemental noncash investing and
 financing activities:
  Stockholder distributions by:
  Reduction of stockholder note
  receivable............................             --         560,165       1,790,868       1,790,868              --
  Transfer of property..................      1,871,296         933,369         966,518         830,179         206,883
                                          -------------  --------------  --------------  --------------  --------------
                                          $   1,871,296  $    1,493,534  $    2,757,386  $    2,621,047  $      206,941
                                          -------------  --------------  --------------  --------------  --------------
                                          -------------  --------------  --------------  --------------  --------------
  Property and equipment acquired
  through reciprocal activities.........  $     620,868  $    1,877,372  $      702,970  $      484,060  $      176,610
                                          -------------  --------------  --------------  --------------  --------------
                                          -------------  --------------  --------------  --------------  --------------
  Reciprocal activities related to
  business acquisitions.................  $          --  $    2,000,000  $    1,500,000  $    1,500,000  $           --
                                          -------------  --------------  --------------  --------------  --------------
                                          -------------  --------------  --------------  --------------  --------------
</TABLE>
 
            See accompanying notes to combined financial statements.
 
                                      F-9
<PAGE>
              METRO TRAFFIC CONTROL, INC., METRO RECIPROCAL, INC.,
                METRO NETWORKS, LTD., AND METRO VIDEO NEWS, INC.
 
                     NOTES TO COMBINED FINANCIAL STATEMENTS
 
   (INFORMATION FOR THE SIX MONTHS ENDED JUNE 30, 1995 AND 1996 IS UNAUDITED)
 
NOTE 1 -- SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
PRINCIPLES OF CONSOLIDATION
 
    The  combined financial  statements consist  of Metro  Traffic Control, Inc.
("MTC"), Metro Reciprocal, Inc. ("MRI"), Metro Networks, Ltd. ("MNW") (a limited
liability partnership) and Metro Video News, Inc. ("MVN") and their subsidiaries
(collectively, the "Company").  These entities  are all controlled  by the  same
shareholder.  All intercompany accounts and transactions have been eliminated in
combination.
 
    The Company provides traffic reporting services, local news, sports, weather
and other information reporting services  to the television and radio  broadcast
industries.  In exchange for  the Company's information  reports, television and
radio station broadcast  affiliates provide commercial  airtime to the  Company.
The packaging and sale of this commercial airtime accounts for substantially all
of  the Company's revenue.  The Companies' information  reports are broadcast by
broadcast affiliates throughout the United states and in over 50 of the  largest
metropolitan areas.
 
REVENUE RECOGNITION
 
    The  Company  provides  programming  to  radio  and  television  stations in
exchange for commercial airtime. The airtime is subsequently sold to advertisers
for either cash or other goods and  services. Revenue is recognized at the  time
commercials  are broadcasted, and accounts receivable are recorded at that time.
If cash, merchandise  or services  are received prior  to the  broadcast of  the
commercial, deferred revenue is recorded.
 
    Revenue  from  the  Company's exchange  of  advertising time  for  goods and
services is recorded  at the estimated  fair market value  of goods or  services
received  or  to be  received. The  value of  goods and  services is  charged to
expense when used.
 
    Operations are  charged with  a  provision for  doubtful accounts  based  on
collection  experience and a  current review of  the collectibility of accounts.
Accounts deemed uncollectible  are applied  against the  allowance for  doubtful
accounts.
 
CASH AND CASH EQUIVALENTS
 
    The  Company considers all highly liquid  debt instruments purchased with an
original  maturity  of  three  months  or  less  to  be  cash  equivalents.  The
disbursement float liability represents uncleared checks related to zero balance
accounts. The Company records these amounts as liabilities.
 
MERCHANDISE AND SCRIP INVENTORY
 
    Merchandise  and scrip  inventory consists of  miscellaneous merchandise and
airline tickets,  lodging, meals  and other  goods received  by the  Company  in
exchange  for advertising time, and are valued at the fair market value of goods
received. The components of the merchandise and scrip inventory are as follows:
 
<TABLE>
<CAPTION>
                                                     DECEMBER 31,
                                               ------------------------   JUNE 30,
                                                  1994         1995         1996
                                               -----------  -----------  -----------
<S>                                            <C>          <C>          <C>
Merchandise inventory........................  $   319,784  $   156,496  $   152,752
Scrip inventory..............................      103,067      243,110      231,540
                                               -----------  -----------  -----------
                                               $   422,851  $   399,606  $   384,292
                                               -----------  -----------  -----------
                                               -----------  -----------  -----------
</TABLE>
 
                                      F-10
<PAGE>
              METRO TRAFFIC CONTROL, INC., METRO RECIPROCAL, INC.,
                METRO NETWORKS, LTD., AND METRO VIDEO NEWS, INC.
 
                     NOTES TO COMBINED FINANCIAL STATEMENTS
 
   (INFORMATION FOR THE SIX MONTHS ENDED JUNE 30, 1995 AND 1996 IS UNAUDITED)
 
NOTE 1 -- SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
PROPERTY AND EQUIPMENT
 
    Property and equipment are stated at cost. The cost of ordinary  maintenance
is  charged  to operations,  while  renewals and  replacements  are capitalized.
Depreciation is computed based  on the straight-line  method over the  following
estimated useful lives:
 
<TABLE>
<S>                                <C>
Operating equipment                                     3 - 10 years
Transportation equipment                                     3 years
Leasehold improvements                                      10 years
</TABLE>
 
    Depreciation  expense for the  years ended December 31,  1995, 1994 and 1993
was $1,249,702, $882,577 and $746,919, respectively. Other expense for the  year
ended  December 31,  1993 of  $297,354 consists of  loss on  disposal of certain
fixed assets.
 
INTANGIBLE ASSETS
 
    Intangible  assets   include   goodwill,  purchased   broadcast   contracts,
non-compete agreements, trademarks and licenses. Intangible assets are amortized
on  a straight-line  basis over  the estimated  eventual term  of the customer's
contract or the  estimated useful  life of the  asset for  periods ranging  from
three  to five years. The Company adopted  FAS 121 (Accounting for Impairment Of
Long-Lived Assets And For Long-Lived Assets To Be Disposed Of) effective January
1, 1996. This standard requires that long-lived assets and certain  identifiable
intangibles  held and  used by the  Company be reviewed  for impairment whenever
events or  changes in  events indicate  that the  carrying amount  of the  asset
cannot  be recoverable. The  adoption of FAS  121 did not  materially affect the
Company's combined results of operations or financial position.
 
FEDERAL AND STATE INCOME TAX
 
    The Companies file separate  federal and state  tax returns. Therefore,  the
Companies  record  the income  tax expense  (recovery)  based on  their separate
returns.
 
    MRI and MVN have elected to be  taxed under S Corporation provisions of  the
Internal  Revenue Code. Effective July 1, 1994,  MTC elected to be taxed under S
Corporation provisions of  the Internal  Revenue Code.  Under these  provisions,
MRI,  MVN  and  MTC  are  not liable  for  federal  income  taxes.  Instead, the
stockholders are liable  for individual  federal income taxes  on their  taxable
income.  Accordingly, losses are not available  to the Company to offset income.
MNW is  a partnership  for  federal income  tax  purposes and  accordingly,  the
partners are liable for federal income taxes on their respective income.
 
    MNW  owns corporations which are taxed under the C corporation provisions of
the Internal Revenue Code. Taxes related to income from the entities taxed under
the  C  corporation  provisions  are   reported  under  the  liability   method;
accordingly,  deferred  tax  assets  and  liabilities  are  determined  based on
differences between financial and  tax basis of assets  and liabilities and  are
measured using the enacted tax rates and laws.
 
ACCRUED RECIPROCAL LIABILITIES
 
    Accrued  reciprocal liabilities represent  goods and services  owed to radio
stations in exchange for airtime received from these radio stations.
 
PRO FORMA EARNINGS PER SHARE
 
    Weighted average shares outstanding, net income per share and pro forma  net
income  per share are calculated assuming  the shares issued in conjunction with
the Reorganization were outstanding for
 
                                      F-11
<PAGE>
              METRO TRAFFIC CONTROL, INC., METRO RECIPROCAL, INC.,
                METRO NETWORKS, LTD., AND METRO VIDEO NEWS, INC.
 
                     NOTES TO COMBINED FINANCIAL STATEMENTS
 
   (INFORMATION FOR THE SIX MONTHS ENDED JUNE 30, 1995 AND 1996 IS UNAUDITED)
 
NOTE 1 -- SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
the periods presented. In addition, an  adjustment has been made to reflect  the
distributions  which exceeded capital contributions and net income in accordance
with the rules of the Securities and Exchange Commission.
 
RECIPROCAL AND AIRTIME OBLIGATIONS
 
    Reciprocal and airtime obligations represent broadcast obligations  incurred
as part of the purchase price for acquisitions. Such obligations are recorded at
the fair market value of the airtime when the acquisition was made.
 
USE OF ESTIMATES
 
    The  preparation  of  financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect the  reported amounts  of  assets and  liabilities and
disclosure of contingent  assets and liabilities  at the date  of the  financial
statements  and  the  reported  amounts  of  revenues  and  expenses  during the
reporting period. Actual results could differ from those estimates.
 
UNAUDITED INTERIM FINANCIAL STATEMENTS (UNAUDITED)
 
    In the opinion of management, the unaudited interim financial statements for
the six  months ended  June 30,  1995 and  1996, presented  herein, include  all
adjustments,  consisting only of normal recurring adjustments, necessary for the
fair presentation of  the Company's financial  position, results of  operations,
shareholder's equity and cash flows for the interim period. The combined results
of operations and cash flows for the six months ended June 30, 1996 and 1995 are
not  necessarily indicative of  the results which  would be expected  for a full
year.
 
PRO FORMA FINANCIAL DATA (UNAUDITED)
 
    Pro forma income taxes are set forth herein because certain of the  combined
companies  operate as subchapter S corporations.  Pro forma income taxes reflect
federal income  taxes  that  would  have been  incurred  had  all  the  combined
companies  been subject to such taxes. Such  amounts have been deducted from net
earnings in the accompanying statement of  operations pursuant to the rules  and
regulations of the Securities and Exchange Commission.
 
FAIR VALUE OF FINANCIAL INSTRUMENTS
 
    The  estimated fair value of related party receivables, note receivable from
shareholder and long-term debt are not materially different from carrying  value
for financial statement purposes.
 
NOTE 2 -- ACQUISITIONS
 
    The  Company  made  the  following  acquisitions,  each  of  which  has been
accounted for as a purchase.
 
    On October 26, 1994, the Company acquired substantially all of the  business
assets  and  assumed  certain  liabilities  of  Charlotte  Traffic  Patrol, Inc.
("CTP"), a  North  Carolina corporation.  CTP  is  engaged in  the  business  of
providing vehicular traffic condition reports through the broadcast media in the
metropolitan  area of Charlotte,  North Carolina and  certain surrounding areas.
The purchase  price of  $3.5 million  consisted of  a $600,000  cash payment  at
closing  and  notes payable  of $900,000.  The  notes payable  are secured  by a
stand-by letter  of  credit  issued  by  a  commercial  bank.  As  part  of  the
consideration  for the purchase of the assets, the Company agreed to provide CTP
with advertising radio spots in
 
                                      F-12
<PAGE>
              METRO TRAFFIC CONTROL, INC., METRO RECIPROCAL, INC.,
                METRO NETWORKS, LTD., AND METRO VIDEO NEWS, INC.
 
                     NOTES TO COMBINED FINANCIAL STATEMENTS
 
   (INFORMATION FOR THE SIX MONTHS ENDED JUNE 30, 1995 AND 1996 IS UNAUDITED)
 
NOTE 2 -- ACQUISITIONS (CONTINUED)
the Charlotte area each calendar month during the five-year period beginning the
date of closing  and ending  October 31, 1999.  The Company  also assumed  CTP's
obligations under its existing office lease and CTP's affiliate contracts.
 
    On July 19, 1994, the Company acquired substantially all of the tangible and
intangible   assets,  contracts,   distributor  relationships,   advertiser  and
affiliate lists of Hildebrand  Communications, Inc. ("Hildebrand"), and  assumed
certain  liabilities in exchange for cash  consideration of $100,000. The excess
of the aggregate purchase  price over the  fair market value  of the net  assets
acquired  of $15,000  was recognized as  the value of  the non-compete agreement
executed by the seller and is being amortized over a five-year period.
 
    On July 1, 1994, the Company acquired certain of the tangible and intangible
assets, contracts, distributor relationships, advertiser and affiliate lists  of
Wisconsin   Information  Systems,  Inc.  d/b/a  The  Milwaukee  Traffic  Network
("Wisconsin"),  and   assumed  certain   liabilities   in  exchange   for   cash
consideration  of  $79,000.  MTC  also  agreed  to  provide  the  seller  with a
performance fee for the initial twenty-four  months of MTC's ownership equal  to
15%  of net operating revenue, as defined.  The excess of the aggregate purchase
price over the  fair market  value of  the net  assets acquired  of $15,000  was
recognized  as the value of the non-compete agreement executed by the seller and
is being amortized over a five-year period.
 
    On March 24, 1995,  the Company acquired 100%  of the stock of  TrafficScan,
Incorporated  ("TSI"). TSI is  in the business  of providing traffic information
services to the broadcast  media in the greater  Atlanta geographic region.  The
consideration for the stock of TSI included cash of approximately $4 million and
trade  credits of approximately $1.5 million.  Approximately $5.1 million of the
purchase price  was allocated  to the  value of  purchased broadcast  contracts,
non-compete  agreements and goodwill  and is being  amortized on a straight-line
basis over five years.
 
    On March 9,  1995, the  Company acquired all  of the  outstanding shares  of
Skyview  Broadcasting  Networks,  Inc.  ("SBN"),  an  Arizona  corporation.  The
consideration  for  the  stock  of  SBN  included  cash  of  $2.28  million  and
non-interest bearing notes payable of approximately $463,000. The purchase price
was  allocated to the net assets based  upon their estimated fair market values.
The excess of the purchase price over the estimated fair value of the net assets
acquired was approximately $2.5 million. The excess purchase price was allocated
to the  value  of  purchased broadcast  contracts,  non-compete  agreements  and
goodwill and is being amortized on a straight-line basis over five years.
 
    On  March 9, 1995, the Company also  acquired 100% of the shares of Airborne
Broadcast Consultants,  Inc. ("Airborne"),  a  Nevada corporation.  The  Company
acquired  the  stock for  cash consideration  of  $1.14 million  and noninterest
bearing  notes  payable  of  approximately  $232,000.  The  purchase  price  was
allocated  to the net assets of the  acquired company based upon their estimated
fair value.  The  excess  purchase  price  of  approximately  $1.3  million  was
allocated  to the value of purchased broadcast contracts, non-compete agreements
and goodwill and is  being amortized on a  straight-line basis over five  years.
The  consideration represented  by the  notes payable  for the  SBN and Airborne
stock purchases are payable in the amounts of approximately $347,000 each to the
two previous owners in twenty-three equal installments of approximately $15,000,
with a  final  payment in  the  twenty-fourth  month. These  notes  payable  are
noninterest bearing and are discounted at an interest rate of 8%.
 
   
    On March 9, 1995, the Company acquired substantially all of the tangible and
intangible   business  assets  and  acquired  certain  liabilities  of  Airborne
Broadcasting Systems,  Inc. ("ABS"),  a Tennessee  corporation. ABS  operates  a
network  of  broadcast affiliates  serving  the greater  Nashville  and Memphis,
    
 
                                      F-13
<PAGE>
              METRO TRAFFIC CONTROL, INC., METRO RECIPROCAL, INC.,
                METRO NETWORKS, LTD., AND METRO VIDEO NEWS, INC.
 
                     NOTES TO COMBINED FINANCIAL STATEMENTS
 
   (INFORMATION FOR THE SIX MONTHS ENDED JUNE 30, 1995 AND 1996 IS UNAUDITED)
 
NOTE 2 -- ACQUISITIONS (CONTINUED)
Tennessee markets and the Louisville, Kentucky market. Through these affiliates,
ABS provides traffic, news and  weather information in exchange for  advertising
availabilities.  The purchase price  of approximately $2.1  million consisted of
cash consideration  of  $1,780,000  and noninterest  bearing  notes  payable  of
approximately  $358,000,  less  note  discount at  8%.  The  purchase  price was
allocated to the net assets based  upon their estimated fair market values.  The
excess  purchase price of approximately $2.1  million was allocated to the value
of purchased broadcast  contracts, non-compete  agreements and  goodwill and  is
being amortized over a five-year period.
 
    Subsequent  to December 31,  1995, the Company made  the following asset and
stock acquisitions. These acquisitions were accounted for on the purchase method
of accounting. Accordingly, the purchase price  was allocated to the net  assets
based  upon their fair market values. The excess purchase price was allocated to
the value of purchased affiliate contracts, non-compete agreements and  goodwill
and will be amortized over five years.
 
    On  January 3, 1996, the Company  acquired substantially all of the tangible
and intangible  business  assets  and certain  liabilities  of  Aeromedia,  Inc.
("Aeromedia"),  a Utah  corporation. Aeromedia  operates a  network of broadcast
affiliates serving  the  Salt  Lake  City  metropolitan  area  in  exchange  for
advertising  availabilities  and other  compensation.  As consideration  for the
asset purchase,  the  Company  paid  $200,000  at  closing  and  agreed  to  pay
additional  contingent consideration in a final  payment based upon net sales of
Aeromedia for the calendar year 1996. The final payment, based upon net sales as
defined in the  Asset Purchase Agreement,  ranges from zero  for net sales  less
than $500,000 up to $250,000 for net sales greater than $600,000.
 
    On  January 4,  1996, the  Company acquired  the stock  of Traffic  Net Inc.
("TNI"), a Rhode Island corporation, Traffic Net of Connecticut, Inc.  ("TNCI"),
a Connecticut corporation, and The Weather Bureau, Inc. ("TWB"), a Massachusetts
corporation (collectively, the "Traffic Net Group"). In exchange for 100% of the
outstanding shares of the Traffic Net Group, the Company paid cash consideration
of  approximately  $2.9  million, net  of  $100,000 in  deferred  purchase price
related to  certain  contingent  liabilities,  as described  in  the  TNI  Stock
Purchase  Agreement.  As  additional  consideration, the  Company  paid  cash of
approximately $410,000 to acquire existing  trade receivables, net of an  escrow
reserve of approximately $137,000 for potentially uncollectible trade account.
 
                                      F-14
<PAGE>
              METRO TRAFFIC CONTROL, INC., METRO RECIPROCAL, INC.,
                METRO NETWORKS, LTD., AND METRO VIDEO NEWS, INC.
 
                     NOTES TO COMBINED FINANCIAL STATEMENTS
 
   (INFORMATION FOR THE SIX MONTHS ENDED JUNE 30, 1995 AND 1996 IS UNAUDITED)
 
NOTE 2 -- ACQUISITIONS (CONTINUED)
    The following is a summary of the acquisitions:
 
<TABLE>
<CAPTION>
                                                                              DECEMBER 31,
                                                                      ----------------------------    JUNE 30,
                                                                          1994           1995           1996
                                                                      -------------  -------------  -------------
<S>                                                                   <C>            <C>            <C>
 Assets acquired:
    Accounts receivable.............................................  $     126,831  $     994,803  $     553,982
    Fixed Assets....................................................        226,911        513,670         72,870
    Other assets....................................................         30,000         17,180         70,889
    Purchased broadcast contracts and other intangibles.............      5,053,258     13,187,162      4,827,149
                                                                      -------------  -------------  -------------
                                                                          5,437,000     14,712,815      5,524,890
  Liabilities assumed:
    Notes payable...................................................        601,839        730,452       --
    Other liabilities...............................................      3,156,161      3,752,838      1,804,498
                                                                      -------------  -------------  -------------
                                                                          3,758,000      4,483,290      1,804,498
  Less: Notes payable issued........................................        900,000      1,052,913       --
                                                                      -------------  -------------  -------------
  Cash paid.........................................................  $     779,000  $   9,176,612  $   3,720,392
                                                                      -------------  -------------  -------------
</TABLE>
 
    The  following  unaudited  pro  forma  information  represents  the combined
results of operations of the  Company as if (i) the  TSI, SBN, Airborne and  ABS
acquisitions  had been combined with the Company  as of January 1, 1995 and 1994
and (ii) the CTP, Hildebrand and  Wisconsin acquisitions had been combined  with
the Company as of January 1, 1994.
 
<TABLE>
<CAPTION>
                                                                             DECEMBER 31,
                                                                               (000'S)
                                                                             (UNAUDITED)
                                                                         --------------------
                                                                           1994       1995
                                                                         ---------  ---------
<S>                                                                      <C>        <C>
Advertising Revenues...................................................  $  66,804  $  73,377
Net Income.............................................................      7,505      2,854
</TABLE>
 
    The pro forma information is not necessarily indicative of operating results
that  would have occurred if  each major acquisition had  been consummated as of
January 1 of each respective period, nor is it necessarily indicative of  future
operating  results. The actual results of  operations of an acquired company are
included in the Company's  combined financial statements only  from the date  of
acquisition.
 
NOTE 3 -- ALLOWANCE FOR DOUBTFUL ACCOUNTS
 
    The activity in the allowance for doubtful accounts is as follows:
 
<TABLE>
<CAPTION>
                                                     BALANCE AT      CHARGED TO     WRITE-OFFS
                                                    BEGINNING OF     COSTS AND          NET       BALANCE AT THE
                                                       PERIOD         EXPENSES     OF RECOVERIES  END OF PERIOD
                                                    -------------  --------------  -------------  --------------
<S>                                                 <C>            <C>             <C>            <C>
Year ended December 31, 1993......................   $   633,740    $    681,810    $  (623,638)   $    691,912
Year ended December 31, 1994......................       691,912         802,230     (1,000,299)        493,843
Year ended December 31, 1995......................       493,843         443,169       (626,750)        310,262
</TABLE>
 
                                      F-15
<PAGE>
              METRO TRAFFIC CONTROL, INC., METRO RECIPROCAL, INC.,
                METRO NETWORKS, LTD., AND METRO VIDEO NEWS, INC.
 
                     NOTES TO COMBINED FINANCIAL STATEMENTS
 
   (INFORMATION FOR THE SIX MONTHS ENDED JUNE 30, 1995 AND 1996 IS UNAUDITED)
 
NOTE 4 -- ACCRUED LIABILITIES
 
    The following are the components of accrued liabilities as of the respective
dates:
 
<TABLE>
<CAPTION>
                                                DECEMBER 31,
                                        ----------------------------    JUNE 30,
                                            1994           1995           1996
                                        -------------  -------------  -------------
<S>                                     <C>            <C>            <C>
Trade Payables........................  $     492,094  $     786,436  $   1,655,404
Commission............................        249,589        534,860      1,429,489
Other.................................        404,545        385,789        918,091
                                        -------------  -------------  -------------
                                        $   1,146,228  $   1,707,085  $   4,002,984
                                        -------------  -------------  -------------
                                        -------------  -------------  -------------
</TABLE>
 
NOTE 5 -- RECIPROCAL REVENUES AND EXPENSES
 
    The  following  is a  summary of  reciprocal revenues  and expenses  for the
respective periods:
 
<TABLE>
<CAPTION>
                                              YEAR ENDED                         SIX MONTHS ENDED
                                             DECEMBER 31,                            JUNE 30,
                              -------------------------------------------  ----------------------------
                                  1993           1994           1995           1995           1996
                              -------------  -------------  -------------  -------------  -------------
<S>                           <C>            <C>            <C>            <C>            <C>
Reciprocal Revenues.........  $   8,069,946  $   7,983,076  $   8,375,372  $   2,452,322  $   4,777,340
Reciprocal Expenses.........      8,428,187      7,755,871      9,464,790      5,608,033      3,930,548
</TABLE>
 
NOTE 6 -- PURCHASED BROADCAST CONTRACTS AND OTHER INTANGIBLES
 
    Purchased broadcast  contracts and  other intangibles  is comprised  of  the
following:
 
<TABLE>
<CAPTION>
                                                                    DECEMBER 31,    DECEMBER 31,      JUNE 30,
                                                                        1994            1995            1996
                                                                   --------------  --------------  --------------
<S>                                                                <C>             <C>             <C>
Non-compete agreements...........................................   $  1,646,391   $    2,935,649  $    3,473,571
Purchased broadcast contracts....................................      4,856,777       12,403,544      15,470,099
Goodwill, trademarks and licenses................................         42,178        2,514,314       3,740,985
                                                                   --------------  --------------  --------------
                                                                       6,545,346       17,853,507      22,684,655
Less: accumulated amortization...................................      3,437,712        4,103,863       6,249,646
                                                                   --------------  --------------  --------------
                                                                    $  3,107,634   $   13,749,644  $   16,435,009
                                                                   --------------  --------------  --------------
                                                                   --------------  --------------  --------------
</TABLE>
 
    Amortization  expense for the  years ended December 31,  1995, 1994 and 1993
was $2,669,151, $408,362 and $1,067,338, respectively.
 
                                      F-16
<PAGE>
              METRO TRAFFIC CONTROL, INC., METRO RECIPROCAL, INC.,
                METRO NETWORKS, LTD., AND METRO VIDEO NEWS, INC.
 
                     NOTES TO COMBINED FINANCIAL STATEMENTS
 
   (INFORMATION FOR THE SIX MONTHS ENDED JUNE 30, 1995 AND 1996 IS UNAUDITED)
 
NOTE 7 -- NOTES PAYABLE AND LONG-TERM DEBT
    Short term notes payable consists of various notes with an original maturity
of less than one year. Long-term debt consists of:
 
<TABLE>
<CAPTION>
                                                                   DECEMBER 31,    DECEMBER 31,
                                                                       1994            1995       JUNE 30, 1996
                                                                  --------------  --------------  --------------
<S>                                                               <C>             <C>             <C>
Notes payable related to $30,000,000 revolving credit agreement
 at variable rates (weighted average of 7.57% at December 31,
 1995)..........................................................  $    5,847,423  $   21,121,000  $   29,301,000
Various acquisition notes payable, discounted at 8%, due 1996
 through 1999...................................................         682,432       1,224,083         933,005
Unsecured note payable to bank at prime (8.75% at December 31,
 1995), due 1996 through 2000...................................        --               132,750         119,250
Various notes payable at fixed rates of 7% to 9.50%, due 1996
 through 2000...................................................        --                61,580          87,152
                                                                  --------------  --------------  --------------
                                                                       6,529,855      22,539,413      30,440,407
Less: Current portion                                                     82,610         662,257       6,474,873
                                                                  --------------  --------------  --------------
                                                                  $    6,447,245  $   21,877,156  $   23,965,534
                                                                  --------------  --------------  --------------
                                                                  --------------  --------------  --------------
</TABLE>
 
    The following is  a schedule of  future maturities of  long-term debt as  of
December 31, 1995:
 
<TABLE>
<S>               <C>
1996............  $   662,257
1997............    1,906,080
1998............    5,919,310
1999............    7,333,251
2000............    6,718,515
                  -----------
                  $22,539,413
                  -----------
                  -----------
</TABLE>
 
    In   October,  1994,  the  Company  entered  into  a  credit  agreement,  as
subsequently amended,  with  a commercial  bank  that allows  borrowings  up  to
$30,000,000  under notes payable indexed to the  bank's prime rate or the London
Interbank Offered Rate (LIBOR). The  credit agreement, as amended, provides  for
scheduled commitment reductions, which ranges between 5% and 10% of the original
commitment,  beginning June 30,  1996 through June  30, 2000, at  which time the
commitment matures. The credit agreement also contains, among other  provisions,
requirements  for  maintaining defined  levels of  debt service  coverage, fixed
charges  coverage  and  maximum  levels  of  leverage  indebtedness,   executive
compensation  and other restrictions. The credit facility is secured by a pledge
of the stock  or other equity  interests of  each of the  combined Companies.  A
commitment fee of .375% per year is charged on the daily unused balance.
 
    The  Company issued noninterest bearing notes  payable, discounted at 8% per
annum, in connection with  the stock acquisitions of  SBN and Airborne in  1995,
and  the asset  acquisitions of  ABS in 1995  and CTP  in 1994.  The Company has
guaranteed $732,000 letters-of-credit related to  its acquisition of the  assets
of CTP as of December 31, 1995.
 
                                      F-17
<PAGE>
              METRO TRAFFIC CONTROL, INC., METRO RECIPROCAL, INC.,
                METRO NETWORKS, LTD., AND METRO VIDEO NEWS, INC.
 
                     NOTES TO COMBINED FINANCIAL STATEMENTS
 
   (INFORMATION FOR THE SIX MONTHS ENDED JUNE 30, 1995 AND 1996 IS UNAUDITED)
 
NOTE 8 -- INCOME TAXES
    Income tax expense from continuing operations is comprised of the following:
 
<TABLE>
<CAPTION>
                                                                                     DECEMBER 31,
                                                                      -------------------------------------------
                                                                          1993           1994           1995
                                                                      -------------  -------------  -------------
<S>                                                                   <C>            <C>            <C>
Current, federal....................................................  $   1,022,307  $   1,265,662  $     722,254
Current, state......................................................        110,740        546,882        314,098
Deferred, non-current federal.......................................        (66,559)       366,599       --
                                                                      -------------  -------------  -------------
                                                                      $   1,066,448  $   2,179,143  $   1,036,352
                                                                      -------------  -------------  -------------
                                                                      -------------  -------------  -------------
</TABLE>
 
    The  difference between the effective tax rate of income tax expense and the
amount which would be determined by applying the statutory U.S. income tax rates
to income  from continuing  operations before  income tax  expense is  explained
below according to the tax implications of various items of income or expense:
 
<TABLE>
<CAPTION>
                                                                          1993           1994           1995
                                                                      -------------  -------------  -------------
<S>                                                                   <C>            <C>            <C>
Provision for income tax expense at U.S. statutory rates............  $     844,048  $   3,088,604  $   1,477,548
Increase (decrease) in tax provision resulting from:
  Nontaxable S-Corporation and partnership (earnings) losses........         10,410     (1,645,277)      (666,838)
  State income taxes, net of federal tax benefit....................         73,088        351,042        204,164
  Deferred federal income tax reversal due to change in tax
   status...........................................................       --              321,599       --
  Other.............................................................        138,902         63,175         21,478
                                                                      -------------  -------------  -------------
                                                                      $   1,066,448  $   2,179,143  $   1,036,352
                                                                      -------------  -------------  -------------
                                                                      -------------  -------------  -------------
</TABLE>
 
    Deferred  income taxes reflect  the net tax  effect of temporary differences
between the carrying amounts of  assets and liabilities for financial  reporting
purposes  and amounts used for income tax purposes related to the C corporations
included in the combined group. As  of December 31, 1995, this amount  primarily
relates to the differential in book and tax basis of the intangibles as a result
of the recent acquisitions.
 
    MTC  is subject to IRC  1374 tax on pre-election  built-in gains on property
held prior to election as an S  corporation for a ten-year period following  the
election. Recognition of the built-in gain and the accompanying tax liability is
contingent  upon assets owned  at the time of  the S election  being sold in the
future at amounts  exceeding their  tax basis and  their fair  market values  at
election date.
 
    The  book  basis exceeds  the  tax basis  in  the underlying  assets  of the
entities included in the combined group which have elected to be taxed under the
S  corporation  provisions  of  the  Internal  Revenue  Code  by   approximately
$1,035,000.
 
                                      F-18
<PAGE>
              METRO TRAFFIC CONTROL, INC., METRO RECIPROCAL, INC.,
                METRO NETWORKS, LTD., AND METRO VIDEO NEWS, INC.
 
                     NOTES TO COMBINED FINANCIAL STATEMENTS
 
   (INFORMATION FOR THE SIX MONTHS ENDED JUNE 30, 1995 AND 1996 IS UNAUDITED)
 
NOTE 9 -- COMMITMENTS AND CONTINGENCIES
    The  Company  leases certain  of its  office  facilities and  equipment over
periods ranging from one to ten years. Rent expense for the years ended December
31, 1995, 1994 and 1993, was $2,701,000, $2,256,000 and $636,000,  respectively.
Future rentals for operating leases at December 31, 1995, are as follows:
 
<TABLE>
<S>                                                     <C>
1996..................................................  $ 1,329,000
1997..................................................    1,104,000
1998..................................................      780,000
1999..................................................      474,000
2000..................................................      401,000
Thereafter............................................    1,266,000
                                                        -----------
                                                        $ 5,354,000
                                                        -----------
                                                        -----------
</TABLE>
 
    Additionally,  the Company is  obligated to provide  advertising in exchange
for leasing certain office  facilities and equipment  over periods ranging  from
one  to ten  years. Future  rentals for operating  leases at  December 31, 1995,
based on the fair market value of the lease are as follows:
 
<TABLE>
<S>                                                     <C>
1996..................................................  $ 1,297,000
1997..................................................    1,030,000
1998..................................................      593,000
1999..................................................      524,000
2000..................................................      399,000
Thereafter............................................      642,000
                                                        -----------
                                                        $ 4,485,000
                                                        -----------
                                                        -----------
</TABLE>
 
    The Company is subject to other litigation arising in the ordinary course of
business. Management believes that the resolution of such matters will not  have
a  material adverse  effect on  the Company's  financial position  or results of
operations.
 
NOTE 10 -- PROFIT SHARING PLAN
    Effective April, 1995, the Company  established a profit sharing plan  under
Section  401(k) of  the Internal  Revenue Code  for all  eligible employees. All
eligible employees are permitted to defer compensation up to a maximum of 10% of
their income. The  plan provides  for a  matching contribution  by the  Company,
which amounted to $195,000 in 1995.
 
                                      F-19
<PAGE>
              METRO TRAFFIC CONTROL, INC., METRO RECIPROCAL, INC.,
                METRO NETWORKS, LTD., AND METRO VIDEO NEWS, INC.
 
                     NOTES TO COMBINED FINANCIAL STATEMENTS
 
   (INFORMATION FOR THE SIX MONTHS ENDED JUNE 30, 1995 AND 1996 IS UNAUDITED)
 
NOTE 11 -- COMMON STOCK AND PARTNERS' CAPITAL
    Common stock is as follows:
 
<TABLE>
<CAPTION>
                                                                                                   DECEMBER 31,
                                                                                               --------------------
                                                                                                 1995       1994
                                                                                               ---------  ---------
<S>                                                                                            <C>        <C>
METRO TRAFFIC CONTROL, INC.
  Common stock - stated value $2.50, 2,600 shares authorized, 1,198 shares issued and
   outstanding...............................................................................  $   2,995  $   2,995
METRO RECIPROCAL, INC.
  Common stock - $.01 par value, 1,000,000 shares authorized, 1,000 issued and outstanding...         10         10
METRO VIDEO NEWS, INC.
  Common stock - $.01 par value, 1,000,000 shares authorized, 1,000 shares issued and
   outstanding...............................................................................         10         10
                                                                                               ---------  ---------
                                                                                               $   3,015  $   3,015
                                                                                               ---------  ---------
                                                                                               ---------  ---------
</TABLE>
 
Partners' capital account represents the partners capital of MNW.
 
NOTE 12 -- RELATED PARTY TRANSACTIONS
    The  Company leases certain  real property in Vail,  Colorado and in Malibu,
California from a partnership owned  by the controlling shareholder. The  annual
lease payments on these properties are $60,000 and $240,000, respectively.
 
    The  Company has entered into certain reciprocal arrangements with unrelated
third parties as a result of which  the Company will receive goods and  services
for  the  benefit of  the controlling  shareholder. The  reciprocal arrangements
obligate the  Company to  provide commercial  airtime, provide  other goods  and
services,  and make cash disbursements to such third parties in exchange for the
goods and services received by the Company. As of June 30, 1996, the Company was
obligated to  provide  approximately  $3.5  million  (unaudited)  of  commercial
airtime,  goods and  services under  these reciprocal  arrangements. The Company
intends to enter into an agreement with the controlling shareholder pursuant  to
which the controlling shareholder will be distributed the goods and services the
Company  holds for the controlling shareholder's  benefit. The Company also will
distribute to the  controlling shareholder all  of its rights  to the goods  and
services that are the subject of existing reciprocal arrangements but which have
not  yet been delivered to the Company. The  value of such goods and services is
expected to  be approximately  $3.0 million  (unaudited). The  Company does  not
intend  to  enter into  future reciprocal  arrangements for  the benefit  of the
controlling shareholder.
 
    The Company has entered  into certain transactions with  a company owned  by
the  stockholder. The Company has guaranteed  the annual lease payments for such
company in  the  amount of  $60,000;  such obligations  shall  continue  through
December  31, 1996. Additionally, the Company has  posted a bond of $20,000 with
the Airline Reservations  Clearinghouse for the  company. The Company  purchases
the majority of its travel tickets through the company.
 
    The  stockholder  and members  of his  family  have personally  utilized the
services of several of the Company's  employees. The total compensation paid  to
such employees was $180,995 in 1995.
 
    At  December 31,  1994, the  Company had a  demand note  receivable from the
stockholder totaling $1,706,641, bearing interest at the prime rate plus 1%  for
cash  advances made to the controlling stockholder. In addition, at December 31,
1995 and 1994, the Company had outstanding receivables
 
                                      F-20
<PAGE>
              METRO TRAFFIC CONTROL, INC., METRO RECIPROCAL, INC.,
                METRO NETWORKS, LTD., AND METRO VIDEO NEWS, INC.
 
                     NOTES TO COMBINED FINANCIAL STATEMENTS
 
   (INFORMATION FOR THE SIX MONTHS ENDED JUNE 30, 1995 AND 1996 IS UNAUDITED)
 
NOTE 12 -- RELATED PARTY TRANSACTIONS (CONTINUED)
from affiliated entities totaling $1,075,030 and $288,669, respectively, bearing
interest at the prime rate plus 1%. For the years ended December 31, 1995,  1994
and 1993, the Company had recorded $131,797, $105,641 and $52,822, respectively,
in interest income related to the above receivables.
 
    The  Company paid $300,000 and $100,000 in rent expense to an entity related
by common control for the years ended December 31, 1995 and 1994,  respectively.
Additionally, the Company is obligated under lease agreements for future minimum
lease payments of $300,000 in 1996 and $135,000 in 1997. These amounts have been
included in Note 7.
 
NOTE 13 -- DISCONTINUED OPERATIONS
    In  June  1993, the  Company approved  a plan  to discontinue  the Company's
magazine publishing business, and disposed of the business in August 1993.
 
NOTE 14 -- EVENT SUBSEQUENT TO DATE OF AUDITORS' REPORT - REORGANIZATION
(UNAUDITED)
    From 1978  through June  1996,  the business  of  the Company  was  operated
through Metro Traffic Control, Inc. and the other combined companies. All of the
equity  interests in these companies were controlled by a single shareholder. In
conjunction with an anticipated offering of equity securities, a new entity  was
formed.  It is expected that the single  shareholder will contribute or cause to
be contributed  all  of the  issued  and  outstanding equity  interests  in  the
Predecessor  Companies to this newly formed entity in exchange for common stock.
Subsequent to  the  Reorganization,  Metro  Traffic  Control,  Inc.  will  be  a
wholly-owned  subsidiary of the Company and the other Predecessor Companies will
have been merged into Metro Traffic Control, Inc.
 
    As  the  equity  interests  are  held  under  common  control  and  will  be
contributed  by the resulting shareholder of  the Company, the underlying assets
will be  recorded at  their historical  costs, similar  to pooling  of  interest
accounting.
 
    Upon  the Reorganization,  the resulting  entity will  be liable  for income
taxes, at  which time  the entity  will be  required to  record a  deferred  tax
liability  for the differential between the book and tax basis of the underlying
assets. Accordingly, this differential will result in an increase in income  tax
expense at the time of reorganization of approximately $352,000.
 
                                      F-21
<PAGE>
                          INDEPENDENT AUDITORS' REPORT
 
Boards of Directors
    Skyview Broadcasting Networks, Inc.
    Airborne Broadcast Consultants
   
    Airborne Broadcasting Systems, Inc.:
    
 
   
We  have audited  the accompanying  combined statements  of operations  and cash
flows of Skyview Broadcasting Networks, Inc., Airborne Broadcast Consultants and
Airborne Broadcasting Systems, Inc. (collectively,  the "Company") for the  year
ended   December  31,  1994.   These  combined  financial   statements  are  the
responsibility of the Company's management. Our responsibility is to express  an
opinion on these financial statements based on our audit.
    
 
We conducted our audit in accordance with generally accepted auditing standards.
Those  standards require that we plan and perform the audit to obtain reasonable
assurance  about  whether  the  financial   statements  are  free  of   material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also  includes
assessing  the  accounting principles  used  and significant  estimates  made by
management, as well as evaluating the overall financial statement  presentation.
We believe that our audit provides a reasonable basis for our opinion.
 
In our opinion, the combined statements of operations and cash flows referred to
above  present fairly, in  all material respects, the  combined results of their
operations and  their  cash flows  for  the year  ended  December 31,  1994,  in
conformity with generally accepted accounting principles.
 
                                          KPMG Peat Marwick LLP
Houston, Texas
August 21, 1996
 
                                      F-22
<PAGE>
                      SKYVIEW BROADCASTING NETWORKS, INC.
                         AIRBORNE BROADCAST CONSULTANTS
   
                      AIRBORNE BROADCASTING SYSTEMS, INC.
    
 
                        COMBINED STATEMENT OF OPERATIONS
 
                      For the year ended December 31, 1994
 
<TABLE>
<CAPTION>
<S>                                                                                                  <C>
Advertising revenues...............................................................................  $   5,152,767
Broadcasting costs.................................................................................      1,423,355
Marketing expense..................................................................................        221,813
General and administrative expenses................................................................      3,117,608
Depreciation.......................................................................................         48,374
                                                                                                     -------------
Total operating costs..............................................................................      4,811,150
Income from operations.............................................................................        341,617
Interest expense...................................................................................         21,867
                                                                                                     -------------
Income before income tax...........................................................................        319,750
Income tax expense.................................................................................        108,707
                                                                                                     -------------
Net income.........................................................................................  $     211,043
                                                                                                     -------------
                                                                                                     -------------
</TABLE>
 
            See accompanying notes to combined financial statements.
 
                                      F-23
<PAGE>
                      SKYVIEW BROADCASTING NETWORKS, INC.
                         AIRBORNE BROADCAST CONSULTANTS
   
                      AIRBORNE BROADCASTING SYSTEMS, INC.
    
 
                        COMBINED STATEMENT OF CASH FLOWS
 
                      For the year ended December 31, 1994
 
<TABLE>
<CAPTION>
<S>                                                                                                   <C>
Cash flows from operating activities:
Net income..........................................................................................  $    211,019
Adjustments to reconcile net income to net cash provided by operating activities:
    Depreciation....................................................................................        48,374
    Decrease (increase) in:
      Accounts receivable...........................................................................      (253,864)
      Due from stockholders.........................................................................        46,000
      Other assets..................................................................................       (18,806)
    Increase (decrease) in:
      Accounts payable and accrued liabilities......................................................         8,837
      Income taxes payable..........................................................................       138,749
      Other Liabilities.............................................................................        (2,423)
                                                                                                      ------------
      Net cash provided by operating activities.....................................................       177,886
Net cash used in investing activities:
  Purchase of property and equipment................................................................       (85,533)
Cash flows from financing activities:
  Payments on notes payable.........................................................................       (61,588)
  Distributions to stockholders.....................................................................       (26,670)
                                                                                                      ------------
      Net cash used in financing activities.........................................................       (88,258)
                                                                                                      ------------
Net increase in cash and cash equivalents...........................................................         4,095
Cash and cash equivalents at beginning of year......................................................        60,924
                                                                                                      ------------
Cash and cash equivalents at end of year............................................................  $     65,019
                                                                                                      ------------
                                                                                                      ------------
Supplemental disclosures of cash flow information:
    Cash paid during the year for interest..........................................................  $     35,267
                                                                                                      ------------
                                                                                                      ------------
    Cash paid during the year for taxes.............................................................  $      2,145
                                                                                                      ------------
                                                                                                      ------------
</TABLE>
 
            See accompanying notes to combined financial statements.
 
                                      F-24
<PAGE>
                      SKYVIEW BROADCASTING NETWORKS, INC.
                         AIRBORNE BROADCAST CONSULTANTS
   
                      AIRBORNE BROADCASTING SYSTEMS, INC.
    
 
                     NOTES TO COMBINED FINANCIAL STATEMENTS
 
NOTE 1 -- SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
PRINCIPLES OF COMBINATION AND GENERAL
 
   
    The   combined  financial  statements  include  the  operations  of  Skyview
Broadcasting  Networks,  Inc.,  Airborne  Broadcast  Consultants,  and  Airborne
Broadcasting  Systems,  Inc.  (collectively,  the  "Company").  The  Company has
operations in Tuscon,  Phoenix, Las  Vegas, Memphis,  Nashville and  Louisville.
These  entities are  all controlled  by the  same shareholder.  All intercompany
accounts and transactions have been eliminated in combination.
    
 
    The Company provides traffic reporting services, local news, sports, weather
and other information reporting services  to the television and radio  broadcast
industries.  In exchange for  the Company's information  reports, television and
radio station broadcast  affiliates provide commercial  airtime to the  Company.
The packaging and sale of this commercial airtime accounts for substantially all
of the Company's revenue.
 
CASH AND CASH EQUIVALENTS
 
    The  Company considers all highly liquid  debt instruments purchased with an
original maturity of three months or less to be cash equivalents.
 
REVENUE RECOGNITION
 
    The Company  provides  programming  to  radio  and  television  stations  in
exchange for commercial airtime. The airtime is subsequently sold to advertisers
for  either cash or other goods and  services. Revenue is recognized at the time
commercials are broadcasted. If cash, merchandise or services are received prior
to the broadcast of the commercial, deferred revenue is recorded.
 
    Revenue from  the  Company's exchange  of  advertising time  for  goods  and
services  is recorded at  the estimated fair  market value of  goods or services
received or  to be  received. The  value of  goods and  services is  charged  to
expense when used.
 
    Operations  are  charged with  a provision  for  doubtful accounts  based on
collection experience and a  current review of  the collectibility of  accounts.
Accounts  deemed uncollectible  are applied  against the  allowance for doubtful
accounts.
 
USE OF ESTIMATES
 
    The  preparation  of  financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions that  affect the  reported  amounts of  assets and  liabilities  and
disclosure  of contingent  assets and liabilities  at the date  of the financial
statements and  the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.
 
INCOME TAXES
 
    The  Companies are taxed under the  C corporation provisions of the Internal
Revenue Code.  Taxes related  to income  from  the entities  taxed under  the  C
corporation  provisions  are  reported  under the  asset  and  liability method;
accordingly, deferred  tax  assets  and  liabilities  are  determined  based  on
differences  between financial and  tax basis of assets  and liabilities and are
measured using the enacted tax rates and laws.
 
                                      F-25
<PAGE>
                      SKYVIEW BROADCASTING NETWORKS, INC.
                         AIRBORNE BROADCAST CONSULTANTS
   
                      AIRBORNE BROADCASTING SYSTEMS, INC.
    
 
               NOTES TO COMBINED FINANCIAL STATEMENTS (CONTINUED)
 
NOTE 1 -- SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
 
    Income tax expense is comprised of the following:
 
<TABLE>
<CAPTION>
                                                                           FOR THE YEAR ENDED
                                                                            DECEMBER 31, 1994
                                                                           -------------------
<S>                                                                        <C>
Current, federal.........................................................      $    23,121
Deferred, non-current federal............................................           85,586
                                                                                ----------
                                                                               $   108,707
                                                                                ----------
                                                                                ----------
</TABLE>
 
NOTE 2 -- ACQUISITION
    On March 8, 1995,  the Company was  acquired by Metro  Networks, Ltd. for  a
total  purchase price  of approximately  $6.3 million,  which consisted  of cash
consideration  of   approximately  $5.2   million   and  notes   receivable   of
approximately $1.1 million.
 
                                      F-26
<PAGE>
                       PRO FORMA CONDENSED FINANCIAL DATA
                                  (UNAUDITED)
 
   
    During   1995,  the  Company  completed  the  acquisitions  of  all  of  the
outstanding  common  stock  of   each  of  TrafficScan,  Incorporated,   Skyview
Broadcasting   Networks,   Inc.,   and   Airborne   Broadcast   Consultants  and
substantially all of the assets and certain liabilities of Airborne Broadcasting
Systems, Inc. During  January 1996,  the Company completed  the acquisitions  of
substantially  all of the assets and  certain liabilities of Aeromedia, Inc. and
all of  the  outstanding  common  stock  of Traffic  Net  Inc,  Traffic  Net  of
Connecticut,  Inc. and The Weather Bureau, Inc. These acquisitions are reflected
in the balance sheet and statement  of operations of the Predecessor  Companies'
(as  defined below) combined  historical financial statements as  of and for the
six months ended  June 30, 1996.  Also in  1996, the Company  signed letters  of
intent  to acquire  the assets of  Airborne Traffic Network,  Inc. and Wisconsin
Information Systems, Inc. (collectively,  the "Pending Acquisitions").  Provided
herein  are the  audited combined  financial statements  of Skyview Broadcasting
Networks,  Inc.,  Airborne  Broadcast  Consultants  and  Airborne   Broadcasting
Systems,  Inc.  for the  year  ended December  31,  1994. The  audited financial
statements of  TrafficScan,  Incorporated,  Aeromedia, Inc.,  Traffic  Net  Inn,
Traffic  Net of  Connecticut, Inc.  and The Weather  Bureau, Inc.  have not been
included herein because the acquisitions are not significant.
    
 
    From 1978 until  the closing of  the offering, the  business of the  Company
will  have  been  operated  through  Metro  Traffic  Control,  Inc.,  a Maryland
corporation; Metro  Networks, Ltd.,  a Texas  limited partnership;  Metro  Video
News, Inc., a Texas corporation; Metro Reciprocal, Inc., a Texas corporation and
their subsidiaries (collectively, the "Predecessor Companies").
 
    In  May 1996, the Company was incorporated in Delaware. Immediately prior to
the closing of this offering, the issued and outstanding equity interests in the
Predecessor Companies will be exchanged for  the shares of the Company's  Common
Stock  in order  to consolidate  the entities.  As the  equity interests  in the
entities are held under common control and will be contributed by the  resulting
shareholder  of the  Company, the  underlying assets  will be  recorded at their
historical costs, similar to pooling of interest accounting.
 
    The accompanying unaudited pro forma  balance sheet of the Company  combines
the  historical combined balance sheet of the  Company and the balance sheets of
the Pending Acquisitions as if these acquisitions had occurred on June 30, 1996.
Additionally, the unaudited pro forma balance sheet reflects the effects of  the
pending  reorganization (the "Reorganization") as if the Reorganization occurred
on June 30, 1996. The accompanying unaudited pro forma statements of  operations
of  the Company combine  the historical combined statement  of operations of the
Predecessor Companies,  the  acquisitions consummated  in  1995, 1996,  and  the
Pending   Acquisitions  and  the  effects  of  the  Reorganization  as  if  such
acquisitions and Reorganization had occurred on January 1, 1995.
 
    The unaudited pro  forma financial  statements do not  purport to  represent
what  the Company's results  of operations would have  been had the acquisitions
and Reorganization occurred on the dates  indicated or for any future period  or
date.  The  pro  forma  adjustments give  effect  to  available  information and
assumptions that management  believes are  reasonable. The  pro forma  financial
statements  should  be  read  in  conjunction  with  the  Predecessor Companies'
historical combined financial statements and the financial statements of certain
acquired companies and the notes thereto included elsewhere herein.
 
                                      F-27
<PAGE>
                              METRO NETWORKS, INC.
                       PRO FORMA CONDENSED BALANCE SHEET
                              AS OF JUNE 30, 1996
                                  (UNAUDITED)
 
<TABLE>
<CAPTION>
                           PREDECESSOR                  ACQUISITION                   REORGANIZATION
                            COMBINED       PENDING       PRO FORMA     PRO FORMA        PRO FORMA         THE COMPANY
                           HISTORICAL    ACQUISITIONS   ADJUSTMENTS    COMBINED        ADJUSTMENTS         PRO FORMA
                          -------------  ------------  -------------  -----------  --------------------  --------------
<S>                       <C>            <C>           <C>            <C>          <C>                   <C>
Total current assets....   $31,142,418    $  562,765   $    --        $31,705,183  $        --            $ 31,705,183
Receivables from related
 parties................     1,685,792        --            --          1,685,792           --               1,685,792
Operating equipment.....     8,941,683       122,880        --          9,064,563           --               9,064,563
Transportation
 equipment..............       824,692        --            --            824,692           --                 824,692
Leasehold improvements..       667,709        --            --            667,709           --                 667,709
                          -------------  ------------  -------------  -----------  -----------           --------------
                            10,434,084       122,880        --         10,556,964           --              10,556,964
Less accumulated
 depreciation...........    (4,961,155)      (40,592)                  (5,001,747)                          (5,001,747)
                          -------------  ------------  -------------  -----------  -----------           --------------
                             5,472,929        82,288        --          5,555,217           --               5,555,217
Purchase broadcast
 contracts and other
 intangibles                16,435,009        --           1,832,543(B)  18,267,552          --             18,267,552
Other assets............     2,013,864        12,760        --          2,026,624           --               2,026,624
                          -------------  ------------  -------------  -----------  -----------           --------------
  Total assets..........    56,750,012       657,813       1,832,543   59,240,368           --              59,240,368
                          -------------  ------------  -------------  -----------  -----------           --------------
                          -------------  ------------  -------------  -----------  -----------           --------------
Total current
 liabilities............    24,299,214       340,356         151,500(C)  24,791,070          --             24,791,070
Long-term debt..........    23,965,534        12,253       1,986,247(C)  25,964,034          --             25,964,034
Deferred income tax.....     2,941,787        --            --          2,941,787     351,659(E)             3,293,446
Other liabilities.......       200,103        --            --            200,103   3,500,000(J)             3,700,103
                          -------------  ------------  -------------  -----------  -----------           --------------
  Total liabilities.....    51,406,638       352,609       2,137,747   53,896,994   3,851,659               57,748,653
Preferred Stock.........       --             --            --            --            2,549(D)                 2,549
Common stock                     3,015        12,000         (12,000 (A)       3,015      6,335(D)               9,350
Additional paid-in
 capital................     4,023,811        82,500         (82,500 (A)   4,023,811    566,510(D)           4,590,321
Partners' capital.......       575,394        --            --            575,394    (575,394)(D)              --
Retained earnings
 (deficit)                     741,154       210,704        (210,704 (A)     741,154 (3,851,659)(D),(E),(J)    (3,110,505)
                          -------------  ------------  -------------  -----------  -----------           --------------
  Total stockholder's
   equity (deficit).....     5,343,374       305,204        (305,204)   5,343,374  (3,851,659)               1,491,715
                          -------------  ------------  -------------  -----------  -----------           --------------
  Total liabilities and
   stockholders'
   equity...............   $56,750,012    $  657,813   $   1,832,543  $59,240,368  $        --            $ 59,240,368
                          -------------  ------------  -------------  -----------  -----------           --------------
                          -------------  ------------  -------------  -----------  -----------           --------------
</TABLE>
 
                                      F-28
<PAGE>
                              METRO NETWORKS, INC.
                  PRO FORMA CONDENSED STATEMENT OF OPERATIONS
                         SIX MONTHS ENDED JUNE 30, 1996
                                  (UNAUDITED)
 
<TABLE>
<CAPTION>
                           PREDECESSOR                 ACQUISITIONS                 REORGANIZATION
                            COMBINED       PENDING       PRO FORMA     PRO FORMA      PRO FORMA       THE COMPANY
                           HISTORICAL    ACQUISITIONS   ADJUSTMENTS    COMBINED     REORGANIZATION     PRO FORMA
                          -------------  ------------  -------------  -----------  ----------------  --------------
 
<S>                       <C>            <C>           <C>            <C>          <C>               <C>
Advertising revenues....   $50,077,032    $1,117,802   $    --        $51,194,834  $      --          $ 51,194,834
Broadcasting costs......    24,172,646       369,762        --         24,542,408         --            24,542,408
Marketing expense.......    10,101,411       244,918        --         10,346,329         --            10,346,329
General and
 administrative
 expense................     4,350,708       347,409        --          4,698,117         --             4,698,117
Depreciation and
 amortization...........     2,936,082        12,025         192,032(K)   3,140,139        --            3,140,139
                          -------------  ------------  -------------  -----------  ----------------  --------------
Total operating costs...    41,560,847       974,114         192,032   42,726,993         --            42,726,993
 
Income (loss) from
 operations.............     8,516,185       143,688        (192,032)   8,467,841         --             8,467,841
 
Other (income) expense:
  Other income..........       (66,334)       --            --            (66,334)        --               (66,334)
  Interest expense......       933,895         3,747         104,076(L)   1,041,718        --            1,041,718
                          -------------  ------------  -------------  -----------  ----------------  --------------
                               867,561         3,747         104,076      975,384         --               975,384
 
Income (loss) before
 income tax.............     7,648,624       139,941        (296,108)   7,492,457         --             7,492,457
 
Income tax expense
 (benefit)..............       572,855        --             (53,097  (M)     519,758        2,027,677(N)     2,547,435
                          -------------  ------------  -------------  -----------  ----------------  --------------
 
Income (loss)...........   $ 7,075,769    $  139,941   $    (243,011) $ 6,972,699  $     (2,027,677)  $  4,945,002
                          -------------  ------------  -------------  -----------  ----------------  --------------
                          -------------  ------------  -------------  -----------  ----------------  --------------
Pro forma net income per
 share..................                                                                              $        .41
                                                                                                     --------------
                                                                                                     --------------
Pro forma weighted
 average shares
 outstanding............                                                                                11,962,153
                                                                                                     --------------
                                                                                                     --------------
</TABLE>
 
                                      F-29
<PAGE>
                              METRO NETWORKS, INC.
 
                  PRO FORMA CONDENSED STATEMENT OF OPERATIONS
 
                          YEAR ENDED DECEMBER 31, 1995
                                  (UNAUDITED)
<TABLE>
<CAPTION>
                                      PREDECESSOR    TWO MONTHS ENDED     THREE MONTHS ENDED       YEAR ENDED
                                       COMBINED      FEBRUARY 28, 1995      MARCH 31, 1995      DECEMBER 31, 1995
                                      HISTORICAL          SKYVIEW            TRAFFICSCAN            AEROMEDIA
                                     -------------  -------------------  --------------------  -------------------
<S>                                  <C>            <C>                  <C>                   <C>                  <C>
Advertising revenues...............  $  72,432,951       $ 515,587            $  428,075           $   395,868
 
Broadcasting costs.................     41,285,973         242,038               152,582               138,434
Marketing expense..................     14,503,640         104,990               100,759                83,972
General and administrative
 expense...........................      7,194,011         236,992               118,183               111,631
Depreciation and amortization......      3,980,525           4,540                 9,000                 8,732
                                     -------------  -------------------  --------------------  -------------------
Total operating costs                   66,964,149         588,560               380,524               342,769
 
Income (loss) from operations......      5,468,802         (72,973)               47,551                53,099
 
Other (income) expense:
  Interest income..................       (165,079)         --                    --                   --
  Interest expense.................      1,260,185          --                    --                   --
  Other............................         27,967           2,262                   876                 9,350
                                     -------------  -------------------  --------------------  -------------------
                                         1,123,073           2,262                   876                 9,350
Income (loss) before income tax....      4,345,729         (75,235)               46,675                43,749
Income tax expense (benefit).......      1,036,352          --                    --                   --
                                     -------------  -------------------  --------------------  -------------------
 
Income (loss)......................  $   3,309,377       $ (75,235)           $   46,675           $    43,749
                                     -------------  -------------------  --------------------  -------------------
                                     -------------  -------------------  --------------------  -------------------
Pro forma income per share.........
Pro forma weighted average shares
 outstanding.......................
 
<CAPTION>
                                         YEAR ENDED                      ACQUISITION                 REORGANIZATION
                                      DECEMBER 31, 1995     PENDING       PRO FORMA      PRO FORMA      PRO FORMA      THE COMPANY
 
                                         TRAFFIC NET      ACQUISITIONS   ADJUSTMENTS     COMBINED      ADJUSTMENTS      PRO FORMA
 
                                     -------------------  ------------  --------------  -----------  ---------------  --------------
 
<S>                                  <C>                  <C>           <C>             <C>          <C>              <C>
Advertising revenues...............      $ 2,256,769       $2,073,107    $    --        $78,102,357   $    --          $ 78,102,357
 
Broadcasting costs.................          422,124        1,001,758         --         43,242,909        --            43,242,909
 
Marketing expense..................          987,167          199,070         --         15,979,598        --            15,979,598
 
General and administrative
 expense...........................          767,235          440,961         --          8,869,013        --             8,869,013
 
Depreciation and amortization......            7,320           18,290       1,891,403(F)   5,919,810       --             5,919.810
 
                                     -------------------  ------------  --------------  -----------  ---------------  --------------
 
Total operating costs                      2,183,846        1,660,079       1,891,403    74,011,330        --            74,011,330
 
Income (loss) from operations......           72,923          413,028      (1,891,403)    4,091,027        --             4,091,027
 
Other (income) expense:
  Interest income..................          --                   873                      (164,206)       --              (164,206)
 
  Interest expense.................          --                 6,849         571,195(G)   1,838,229       --             1,838,229
 
  Other............................          --                   819                        41,274        --                41,274
 
                                     -------------------  ------------  --------------  -----------  ---------------  --------------
 
                                             --                 8,541         571,195     1,715,297        --             1,715,297
 
Income (loss) before income tax....           72,923          404,487      (2,462,598)    2,375,730        --             2,375,730
 
Income tax expense (benefit).......          --                --            (416,160)(H)     620,192        187,566(I)       807,75
8
                                     -------------------  ------------  --------------  -----------  ---------------  --------------
 
Income (loss)......................      $    72,923       $  404,487    $ (2,046,438)  $ 1,755,538   $    (187,566)   $  1,567,972
 
                                     -------------------  ------------  --------------  -----------  ---------------  --------------
 
                                     -------------------  ------------  --------------  -----------  ---------------  --------------
 
Pro forma income per share.........                                                                                    $        .13
 
                                                                                                                      --------------
 
                                                                                                                      --------------
 
Pro forma weighted average shares
 outstanding.......................                                                                                      12,251,997
 
                                                                                                                      --------------
 
                                                                                                                      --------------
 
</TABLE>
 
                                      F-30
<PAGE>
                              METRO NETWORKS, INC.
 
   
               NOTES TO PRO FORMA CONDENSED FINANCIAL STATEMENTS
    
 
                                  (UNAUDITED)
 
ACQUISITIONS
 
    During 1995 and 1996, the Company made the following Acquisitions:
 
   
<TABLE>
<CAPTION>
     COMPANY                                          DATE
- ----------------------------------------------------  ----------------------------------------------------
<S>                                                   <C>
TrafficScan, Incorporated                             March 24, 1995
Skyview Broadcasting Networks, Inc.                   March 9, 1995
Airborne Broadcast Consultants                        March 9, 1995
Airborne Broadcasting Systems, Inc.                   March 9, 1995
Aeromedia, Inc.                                       January 3, 1996
Traffic Net Inc.                                      January 4, 1996
Traffic Net of Connecticut, Inc.                      January 4, 1996
The Weather Bureau, Inc.                              January 4, 1996
</TABLE>
    
 
    See footnote 2 to the combined financial statements.
 
   
    On June 20, 1996, the Company entered into a letter of intent to acquire the
assets of Airborne Traffic Network, Inc. ("ATN") for approximately $1.5 million.
As of June 30, 1996 ATN provided traffic services to 16 radio stations in Kansas
City, Missouri and Omaha, Nebraska. In September 1996, the Company entered  into
an agreement to acquire the assets of ATN; such transaction is expected to close
in  January 1997.  On July 24,  1996, the Company  signed a letter  of intent to
purchase substantially all of the assets of Wisconsin Information Systems,  Inc.
for $650,000. All of the Pending Acquisitions will be accounted for as purchases
and  are assumed to  be financed under  credit facilities with  similar terms as
prior acquisitions.
    
 
REORGANIZATION
 
    From 1978 until  the closing of  the offering, the  business of the  Company
will  have been operated through the Predecessor Companies. Until the closing of
this offering, all of the equity interests in the Predecessor Companies will  be
owned by the Saperstein Family.
 
    In  May 1996, Metro Networks, Inc. was incorporated in Delaware. Immediately
prior to the  closing of  this offering,  the Saperstein  Family will  establish
Metro Networks, Inc. as a holding company in order to consolidate the issued and
outstanding  equity  interests in  the  Predecessor Companies,  in  exchange for
shares of the  Company's Common Stock.  As of the  date of the  closing of  this
offering, Metro Networks, Ltd. will distribute certain of its assets, other than
MTC  GP stock,  to Metro  Traffic Control, Inc.  in partial  redemption of Metro
Traffic Control,  Inc.'s  interest in  Metro  Networks, Ltd.;  thereafter  Metro
Networks, Ltd. will be liquidated. In addition, as of the date of the closing of
this  offering, Metro  Video News, Inc.,  Metro Reciprocal, Inc.,  MTC GP, Inc.,
Skyview   Broadcasting   Networks,   Inc.,   Airborne   Broadcast   Consultants,
TrafficScan,  Incorporated,  Traffic  Net  Inc., The  Weather  Bureau,  Inc. and
Traffic Net of Connecticut, Inc. will be merged into Metro Traffic Control, Inc.
pursuant to a  transaction in which  the shareholders of  each corporation  will
receive shares of Metro Traffic Control, Inc. stock. Metro Traffic Control, Inc.
will  become a wholly-owned subsidiary  of the Company as  a result of a reverse
subsidiary merger of Metro Networks Acquisition, Inc. and Metro Traffic  Control
Inc.  with Metro Traffic  Control, Inc. being the  surviving entity. The reverse
subsidiary merger  will  qualify  as a  tax-free  reorganization  under  Section
368(a)(2) of the Internal Revenue Code of 1986, as amended. Metro Networks, Inc.
expects  to conduct  substantially all of  its operations  through Metro Traffic
Control, Inc.
 
    The unaudited pro  forma combined  statement of operations  was prepared  to
reflect  the  transactions  as  though  each  of  the  1995  Acquisitions,  1996
Acquisitions and Pending Acquisitions had been
 
                                      F-31
<PAGE>
                              METRO NETWORKS, INC.
 
   
         NOTES TO PRO FORMA CONDENSED FINANCIAL STATEMENTS (CONTINUED)
    
 
                                  (UNAUDITED)
 
completed and  the  Reorganization  effected  at the  beginning  of  the  period
presented.  The unaudited pro forma  combined balance sheet as  of June 30, 1996
was prepared  as though  the  Pending Acquisitions  and the  Reorganization  had
occurred on June 30, 1996.
 
    The  accompanying  pro forma  combined  balance sheet  as  of June  30, 1996
reflects the following adjustments:
 
    (A)A pro forma adjustment is made to reflect the fair value of those  assets
       and   liabilities  that  were  acquired  as   a  result  of  the  Pending
Acquisitions.
 
    (B)A pro forma adjustment is made to purchase broadcast contracts and  other
       intangibles equal to the excess of the applicable purchase price over the
fair values assigned to specific assets less liabilities assumed.
 
    (C)A pro forma entry is made to (i) reverse the $12,253 of long-term debt of
       the Pending Acquisitions that will not be assumed by the Company and (ii)
record  the  additional current  and long-term  portion of  debt to  finance the
Pending Acquisitions.
 
    (D)A pro forma adjustment  is made to reflect  the issuance of 9,350,607  of
       Common  Stock,  2,549,750  of  Preferred  Stock  and  the  conversion  of
partnerships and subchapter S corporations into C corporations.
 
    (E)A pro forma adjustment is made  to reflect the deferred taxes related  to
       the  conversion  of  partnerships  and  subchapter  S  corporations  to C
corporations. This adjustment has not been reflected in the pro forma  statement
of operations, however, at conversion the amount will be charged to operations.
 
    The  accompanying  pro forma  statements of  operations  for the  year ended
December 31, 1995 have been prepared by combining the historical results of  the
Company with the 1995 and 1996 Acquisitions and the Pending Acquisitions and the
Reorganization and reflect the following adjustments:
 
    (F)Pro  forma adjustments are made to the statement of operations to reflect
       additional depreciation and amortization expense on the fair value of the
assets acquired as  if the  acquisitions had occurred  at January  1, 1995.  Pro
forma  depreciation is computed  by the straight-line  method over the remaining
estimated useful  lives of  the assets.  The purchased  broadcast contracts  and
other intangibles are amortized on a straight-line method over a five-year term.
 
    (G)Pro  forma adjustments are made to the statement of operations to reflect
       (i) the reversal of interest expense of $6,849 on debt not assumed by the
Company and  (ii)  the  increase  in interest  expense  due  to  the  additional
borrowings  to  finance  the 1995  Acquisitions  and 1996  Acquisitions  and the
Pending Acquisitions.  Interest  expense  on  the  1995  Acquisitions  and  1996
Acquisitions  is based  on the actual  interest rate under  the Company's credit
facilities at the date of  acquisition for the completed acquisitions.  Interest
expense on the Pending Acquisitions is based on estimated terms available to the
Company  at  June  30, 1996  for  such  acquisitions. In  addition,  interest is
provided on the maximum deferred payments related to the pending acquisition  of
ATN.
 
    (H)A  pro forma adjustment is made to reflect the effect upon the income tax
       provision as if the 1995 Acquisitions, and 1996 Acquisitions and  Pending
Acquisitions had occurred at January 1, 1995.
 
    (I)A  pro forma adjustment is made to reflect the effect upon the income tax
       provision and  deferred  income  taxes payable  in  connection  with  the
Reorganization  to account for  the conversion of  partnerships and subchapter S
corporations to C corporations.
 
                                      F-32
<PAGE>
                              METRO NETWORKS, INC.
 
   
         NOTES TO PRO FORMA CONDENSED FINANCIAL STATEMENTS (CONTINUED)
    
 
                                  (UNAUDITED)
 
    (J)A pro forma adjustment is made  to reflect the Company's obligation  that
       results  from entering into an agreement with the controlling shareholder
pursuant to which the controlling shareholder will be provided certain goods and
services in the future that are the subject of existing reciprocal  arrangements
but which have not yet been earned by or delivered to the Company.
 
    The accompanying pro forma statements of operations for the six months ended
June  30, 1996  have been  prepared by combining  the historical  results of the
Company with  the  1996  Acquisitions  and  the  Pending  Acquisitions  and  the
Reorganization and reflect the following adjustments:
 
    (K)Pro  forma adjustments are made to the statement of operations to reflect
       additional depreciation and amortization expense on the fair value of the
assets acquired as  if the  acquisitions had occurred  at January  1, 1995.  Pro
forma  depreciation is computed  by the straight-line  method over the remaining
estimated useful lives of the assets. The purchase broadcast contracts and other
intangibles are amortized on a straight-line method over a five-year term.
 
    (L)Pro forma adjustments are made to the statement of operations to  reflect
       interest  expense on  the Pending  Acquisitions based  on estimated terms
available to the Company  at June 30, 1996  for such acquisitions. In  addition,
interest  is provided  on the maximum  deferred payments related  to the pending
acquisition of ATN.
 
    (M)A pro forma adjustment is made to reflect the effect upon the income  tax
       provision as if the Pending Acquisitions had occurred at January 1, 1995.
 
    (N)A  pro forma adjustment is made to reflect the effect upon the income tax
       provision and  deferred  income  taxes payable  in  connection  with  the
Reorganization  to account for  the conversion of  partnerships and subchapter S
corporations to C corporations.
 
                                      F-33
<PAGE>
                                  UNDERWRITING
 
    Subject  to  the terms  and conditions  of  the Underwriting  Agreement, the
Company and  the  Selling  Stockholder  have  agreed to  sell  to  each  of  the
Underwriters named below, and each of such Underwriters, for whom Goldman, Sachs
&  Co., CS First Boston Corporation  and Donaldson, Lufkin & Jenrette Securities
Corporation are acting as representatives, has severally agreed to purchase from
the Company and  the Selling  Stockholder, the  respective number  of shares  of
Common Stock set forth opposite its name below:
 
   
<TABLE>
<CAPTION>
                                                                              NUMBER OF
                                                                              SHARES OF
                               UNDERWRITER                                  COMMON STOCK
- -------------------------------------------------------------------------  ---------------
<S>                                                                        <C>
Goldman, Sachs & Co......................................................       1,720,000
CS First Boston Corporation..............................................       1,720,000
Donaldson, Lufkin & Jenrette Securities Corporation......................       1,720,000
Advest, Inc..............................................................         120,000
Robert W. Baird & Co. Incorporated.......................................         120,000
Bear, Stearns & Co. Inc..................................................         200,000
Alex. Brown & Sons
   Incorporated..........................................................         200,000
A. G. Edwards & Sons, Inc................................................         200,000
Furman Selz LLC..........................................................         120,000
Edward D. Jones & Co., L.P...............................................         120,000
Lehman Brothers Inc......................................................         200,000
Merrill Lynch, Pierce, Fenner & Smith
          Incorporated...................................................         200,000
Principal Financial
 Securities, Inc.........................................................         120,000
Rauscher Pierce Refsnes, Inc.............................................         120,000
Smith Barney Inc.........................................................         200,000
Southcoast Capital Corporation...........................................         120,000
                                                                           ---------------
        Total............................................................       7,200,000
                                                                           ---------------
                                                                           ---------------
</TABLE>
    
 
    Under   the  terms  and  conditions   of  the  Underwriting  Agreement,  the
Underwriters are committed to take and pay for all of the shares offered hereby,
if any are taken.
 
   
    The Underwriters propose to offer the shares in part directly to the  public
at  the public offering price set forth on the cover page of this Prospectus and
in part to certain securities dealers at such a price less a concession of  $.66
per  share.  The  Underwriters  may  allow,  and  such  dealers  may  reallow, a
concession not in excess of $.10 per share to certain brokers and dealers. After
the shares of Common  Stock are released  for sale to  the public, the  offering
price  and  other  selling  terms  may  from  time  to  time  be  varied  by the
representatives.
    
 
   
    The Company has granted the Underwriters  an option exercisable for 30  days
after  the date of this  Prospectus to purchase up  to an aggregate of 1,050,000
additional shares  of Common  Stock to  cover over-allotments,  if any.  If  the
Underwriters   exercise  their  over-allotment  option,  the  Underwriters  have
severally agreed, subject to certain  conditions, to purchase approximately  the
same  percentage thereof that  the number of  shares to be  purchased by each of
them, as shown in the foregoing table,  bears to the 7,200,000 shares of  Common
Stock offered.
    
 
    The  Company, the Seller Stockholder and the Trusts have agreed that, during
the period beginning  from the  date of this  Prospectus and  continuing to  and
including  the date  180 days after  the date  of the Prospectus,  they will not
offer, sell, contract  to sell  or otherwise dispose  of any  securities of  the
Company  (other than pursuant to employee stock option plans existing, or on the
conversion or exchange of
 
                                      U-1
<PAGE>
convertible  or  exchangeable  securities  outstanding,  on  the  date  of  this
Prospectus)  which are  substantially similar to  the shares of  Common Stock or
which are convertible  or exchangeable into  securities which are  substantially
similar  to the shares of Common stock  without the prior written consent of the
representatives, except for  the shares  of Common Stock  offered in  connection
with the offering.
 
    The  representatives of the Underwriters have informed the Company that they
do  not  expect  sales  to   accounts  over  which  the  Underwriters   exercise
discretionary  authority to exceed five percent of the total number of shares of
Common Stock offered by them.
 
    Prior to this offering, there has been no public market for the shares.  The
initial  public offering price will be negotiated among the Company, the Selling
Stockholder and  the representatives.  Among  the factors  to be  considered  in
determining  the initial public offering price  of the Common stock, in addition
to prevailing market conditions, will  be the Company's historical  performance,
estimates  of the business  potential and earnings prospects  of the Company, an
assessment of  the  Company's management  and  the consideration  of  the  above
factors in relation to market valuation of companies in related businesses.
 
   
    The  Common Stock  has been  approved for  quotation on  the Nasdaq National
Market under the symbol "MTNT".
    
 
    The Company and the Selling Stockholder have agreed to indemnify the several
underwriters  against  certain  liabilities,  including  liabilities  under  the
Securities Act of 1933.
 
                                      U-2
<PAGE>
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
    NO  PERSON  HAS BEEN  AUTHORIZED  TO GIVE  ANY  INFORMATION OR  TO  MAKE ANY
REPRESENTATIONS OTHER THAN THOSE CONTAINED IN THIS PROSPECTUS, AND, IF GIVEN  OR
MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN
AUTHORIZED.  THIS  PROSPECTUS  DOES  NOT  CONSTITUTE AN  OFFER  TO  SELL  OR THE
SOLICITATION OF AN  OFFER TO  BUY ANY SECURITIES  OTHER THAN  THE SECURITIES  TO
WHICH IT RELATES OR AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY SUCH
SECURITIES IN ANY CIRCUMSTANCES IN WHICH SUCH OFFER OR SOLICITATION IS UNLAWFUL.
NEITHER THE DELIVERY OF THIS PROSPECTUS NOR ANY SALE MADE HEREUNDER SHALL, UNDER
ANY  CIRCUMSTANCES, CREATE ANY IMPLICATION THAT THERE  HAS BEEN NO CHANGE IN THE
AFFAIRS OF THE COMPANY SINCE THE  DATE HEREOF OR THAT THE INFORMATION  CONTAINED
HEREIN IS CORRECT AS OF ANY TIME SUBSEQUENT TO ITS DATE.
 
                             ---------------------
 
                               TABLE OF CONTENTS
 
   
<TABLE>
<CAPTION>
                                                   PAGE
                                                 ---------
<S>                                              <C>
Prospectus Summary.............................          3
Risk Factors...................................         11
Use of Proceeds................................         15
Dividend Policy................................         15
Capitalization.................................         16
Dilution.......................................         17
Selected Financial and Operating Data..........         18
Management's Discussion and Analysis of
 Financial Condition and Results of
 Operations....................................         20
Business.......................................         29
Management.....................................         44
Certain Transactions...........................         49
Principal and Selling Stockholders.............         51
Description of Capital Stock...................         52
Shares Eligible For Future Sale................         55
Validity of Common Stock.......................         56
Experts........................................         56
Additional Information.........................         56
Glossary.......................................         57
Index to Financial Statements..................        F-1
Underwriting...................................        U-1
</TABLE>
    
 
   
    THROUGH AND INCLUDING NOVEMBER 10, 1996 (THE 25TH DAY AFTER THE DATE OF THIS
PROSPECTUS),  ALL DEALERS EFFECTING TRANSACTIONS IN THE COMMON STOCK, WHETHER OR
NOT PARTICIPATING IN THIS DISTRIBUTION, MAY BE REQUIRED TO DELIVER A PROSPECTUS.
THIS IS IN ADDITION TO  THE OBLIGATION OF DEALERS  TO DELIVER A PROSPECTUS  WHEN
ACTING   AS  UNDERWRITERS  AND  WITH  RESPECT  TO  THEIR  UNSOLD  ALLOTMENTS  OR
SUBSCRIPTIONS.
    
 
                                7,200,000 SHARES
 
                              METRO NETWORKS, INC.
 
                                  COMMON STOCK
                          (PAR VALUE $.001 PER SHARE)
 
                                     [LOGO]
 
                              GOLDMAN, SACHS & CO.
                                CS FIRST BOSTON
 
                          DONALDSON, LUFKIN & JENRETTE
                             SECURITIES CORPORATION
 
                      REPRESENTATIVES OF THE UNDERWRITERS
 
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