VIALINK CO
8-K, 2000-03-02
COMPUTER PROGRAMMING SERVICES
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<PAGE>   1

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  ------------


                                    FORM 8-K

                                 CURRENT REPORT
                                   PURSUANT TO
                           SECTION 13 OR 15(D) OF THE
                         SECURITIES EXCHANGE ACT OF 1934



Date of Report (Date of earliest event reported):               March 1, 2000
                                                 -------------------------------


                               THE VIALINK COMPANY
- --------------------------------------------------------------------------------
             (Exact Name of Registrant as Specified in Its Charter)


                                    Delaware
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                 (State of Other Jurisdiction of Incorporation)



333-69319                                                             73-1247666
- --------------------------------------------------------------------------------
(Commission File Number)                                           (IRS Employer
                                                             Identification No.)



13800 Benson Road, Suite 100, Edmond, Oklahoma                             73013
- --------------------------------------------------------------------------------
(Address of Principal Executive Offices)                              (Zip Code)


                                 (405) 936-2500
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              (Registrant's Telephone Number, Including Area Code)


                                       N/A
- --------------------------------------------------------------------------------
          (Former Name or Former Address, if Changed Since Last Report)



<PAGE>   2


ITEM 5. OTHER EVENTS.

         On March 1, 2000, we declared a two-for-one split of shares of our
common stock to be effected in the form of a stock dividend of one share for
each share of common stock outstanding. Stockholders of record on March 17, 2000
will receive one additional share of common stock for each share of common stock
held on that date. Our common stock will begin trading on a split-adjusted basis
on the Nasdaq SmallCap Market on March 28, 2000. A copy of the Press Release
dated March 1, 2000 relating to the stock split is attached as Exhibit 99.1 and
hereby incorporated by reference.

ITEM 7. FINANCIAL STATEMENTS AND EXHIBITS.

         (c)      Exhibits.

                  99.1    Press Release dated March 1, 2000 relating to the
                          stock split.


                                    SIGNATURE

         Pursuant to the requirements of the Securities Exchange Act of 1934,
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.



                                           THE VIALINK COMPANY



Dated:  March 2, 2000                      By: /s/ J. ANDREW KERNER
                                               ---------------------------------
                                               J. Andrew Kerner
                                               Chief Financial Officer


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                                  EXHIBIT INDEX


<TABLE>
<CAPTION>
EXHIBIT NUMBER                 DESCRIPTION
- --------------                 -----------
<S>                            <C>
99.1                           Press Release dated March 1, 2000 relating to the stock split.
</TABLE>


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                                                                    EXHIBIT 99.1

                                                                  [VIALINK LOGO]

FOR IMMEDIATE RELEASE


CONTACT:

J. Andrew Kerner                                  Pondel/Wilkinson Group
Chief Financial Officer                           Julie Crandall/E. E. Wang
The viaLink Company                               Investor Relations
(972) 934-5504                                    (310) 207-9300
[email protected]                               [email protected]



                    viaLINK DECLARES TWO-FOR-ONE STOCK SPLIT


EDMOND, OKLA. - MARCH 1, 2000 - The viaLink Company (Nasdaq:IQIQ) today declared
a two-for-one stock split of the company's common stock in the form of a stock
dividend. Stockholders of record at the close of business on March 17, 2000 will
receive one additional share for each share of common stock held on that date.
The company's transfer agent will mail the new stock certificates representing
the additional shares on March 27, 2000, and viaLink's stock will begin trading
on a split-adjusted basis on March 28, 2000.

ABOUT THE VIALINK COMPANY
The viaLink Company (Nasdaq: IQIQ) is a leading provider of secure, interactive,
e-business subscription-based services and solutions for the consumer packaged
goods (CPG) and retail industries. viaLink's unique, Internet-based syncLinkSM
and related services replace traditional paper-driven methods by enabling CPG
manufacturers, distributors and retailers to manage business-to-business
transactions and information more effectively and efficiently through a
synchronized database system. For more information, visit viaLink's website at:
www.vialink.com.

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