VIALINK CO
8-K, 2000-04-10
COMPUTER PROGRAMMING SERVICES
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  ------------


                                    FORM 8-K

                                 CURRENT REPORT
                                   PURSUANT TO
                           SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934



Date of Report (Date of earliest event reported):      April 7, 2000
                                                 -------------------------------


                               THE VIALINK COMPANY
- --------------------------------------------------------------------------------
             (Exact Name of Registrant as Specified in Its Charter)


                                    Delaware
- --------------------------------------------------------------------------------
                 (State of Other Jurisdiction of Incorporation)



000-21729                                                             73-1247666
- --------------------------------------------------------------------------------
(Commission File Number)                                           (IRS Employer
                                                             Identification No.)



13800 Benson Road, Suite 100, Edmond, Oklahoma                             73013
- --------------------------------------------------------------------------------
(Address of Principal Executive Offices)                              (Zip Code)


                                 (405) 936-2500
- --------------------------------------------------------------------------------
              (Registrant's Telephone Number, Including Area Code)


                                       N/A
- --------------------------------------------------------------------------------
          (Former Name or Former Address, if Changed Since Last Report)



<PAGE>   2

ITEM 5.       OTHER EVENTS.

         On April 7, we announced that our common stock will begin trading on
the Nasdaq National Market under the symbol "VLNK" effective April 17, 2000. A
copy of the Press Release dated April 7, 2000 relating to this announcement is
attached as Exhibit 99.1 and hereby incorporated by reference.

ITEM 7.       FINANCIAL STATEMENTS AND EXHIBITS.

                  (c)      Exhibits.

                               99.1  Press Release dated April 7, 2000 relating
                                     to announcement of approval for listing of
                                     common stock on the Nasdaq National Market
                                     under symbol "VLNK" effective April 17,
                                     2000.

                                    SIGNATURE

                  Pursuant to the requirements of the Securities Exchange Act of
1934, Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.



                                                THE VIALINK COMPANY



Dated:  April 10, 2000                          By: /s/ J. ANDREW KERNER
                                                   -----------------------------
                                                   J. Andrew Kerner
                                                   Chief Financial Officer



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                                 EXHIBIT INDEX

<TABLE>
<CAPTION>

EXHIBIT
NUMBER            DESCRIPTION OF EXHIBIT
- ------            ----------------------
<S>               <C>
99.1              Press Release dated April 7, 2000 relating to announcement of
                  approval for listing of common stock on the Nasdaq National
                  Market under symbol "VLNK" effective April 17, 2000.
</TABLE>


<PAGE>   1
                                                                    EXHIBIT 99.1

                                                                  [VIALINK LOGO]

FOR IMMEDIATE RELEASE

INVESTOR RELATIONS CONTACTS:
Andy Kerner                                 Julie Crandall/E.E. Wang
Chief Financial Officer                     Pondel/Wilkinson Group
The viaLink Company                         (310) 207-9300
(972) 934-5504                              [email protected]
[email protected]


           viaLINK TO LIST ON NASDAQ NATIONAL MARKET AND CHANGE SYMBOL

         EDMOND, OKLAHOMA -- APRIL 7, 2000 -- The viaLink Company (Nasdaq: IQIQ)
today announced that it has been approved for listing on the Nasdaq National
Market. The company's common stock will begin trading on the Nasdaq National
Market on April 17, 2000, under the new symbol "VLNK."

ABOUT THE viaLINK COMPANY

The viaLink Company (Nasdaq: IQIQ) is a leading provider of subscription-based,
business-to-business electronic commerce services that enable consumer packaged
goods (CPG) and grocery industry participants to efficiently manage their highly
complex supply chain information. viaLink's services allow manufacturers,
wholesalers, distributors and retailers to communicate and synchronize item,
price and promotion information in a more cost-effective and accessible way than
has been possible using traditional electronic and paper-based methods.


For more information, visit viaLink's website at: www.vialink.com.

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