HIBBETT SPORTING GOODS INC
S-1/A, 1996-09-16
MISCELLANEOUS SHOPPING GOODS STORES
Previous: INTENSIVA HEALTHCARE CORP, S-1/A, 1996-09-16
Next: ACE COMM CORP, S-8, 1996-09-16



   
   AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON SEPTEMBER 16, 1996
    
 
                                                 REGISTRATION NO. 333-07023
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
                       SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D. C. 20549
                              -------------------
 
   
                                AMENDMENT NO. 2
                                       TO
    
                                    FORM S-1
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                              -------------------
                          HIBBETT SPORTING GOODS, INC.
             (Exact name of registrant as specified in its charter)
 
                              -------------------
 
<TABLE>
<S>                               <C>                               <C>
            ALABAMA                             5941                           63-1074067
(State or other jurisdiction of     (Primary Standard Industrial            (I.R.S. Employer
 incorporation or organization)             Code Number)                  Identification No.)
</TABLE>
 
                              451 INDUSTRIAL LANE
                           BIRMINGHAM, ALABAMA 35211
                                 (205) 942-4292
              (Address, including zip code, and telephone number,
       including area code, of registrant's principal executive offices)
                              -------------------
 
                              SUSAN H. FITZGIBBON
                            CHIEF FINANCIAL OFFICER
                          HIBBETT SPORTING GOODS, INC.
                              451 INDUSTRIAL LANE
                           BIRMINGHAM, ALABAMA 35211
                                 (205) 942-4292
           (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)
                              -------------------
 
                                   COPIES TO:
 
<TABLE>
<S>                               <C>                               <C>
           ALAN DEAN                     GREGORY S. CURRAN                 STEVEN DELLA ROCCA
     DAVIS POLK & WARDWELL                BALCH & BINGHAM                   LATHAM & WATKINS
      450 LEXINGTON AVENUE            1901 SIXTH AVENUE NORTH         885 THIRD AVENUE, SUITE 1000
    NEW YORK, NEW YORK 10017                 SUITE 2600                 NEW YORK, NEW YORK 10022
         (212) 450-4000              BIRMINGHAM, ALABAMA 35203               (212) 906-1200
                                           (205) 251-8100
</TABLE>
 
                              -------------------
 
    APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO PUBLIC: As soon as
practicable after this Registration Statement becomes effective.
                              -------------------
 
    If any of the securities being registered on this Form are to be offered on
a delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, check the following box.  / /
 
    If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering.  / / _________
 
    If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering.  / / _________
 
    If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box.  / /
 
    THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
THE SECURITIES ACT OF 1933, AS AMENDED, OR UNTIL THE REGISTRATION STATEMENT
SHALL BECOME EFFECTIVE ON SUCH DATE AS THE SECURITIES AND EXCHANGE COMMISSION,
ACTING PURSUANT TO SAID SECTION 8(A), MAY DETERMINE.
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
   
                SUBJECT TO COMPLETION, DATED SEPTEMBER 16, 1996
    
 
PROSPECTUS
   
                                2,000,000 SHARES
    
                                    [LOGO]
 
                          HIBBETT SPORTING GOODS, INC.
                                  COMMON STOCK
                                 --------------
 
   
    All of the shares of Common Stock, par value $.01 per share (the "Common
Stock"), being offered hereby (the "Offering") are being sold by Hibbett
Sporting Goods, Inc. ("Hibbett" or the "Company"). Prior to this Offering, there
has not been a public market for the Common Stock. It is currently estimated
that the initial public offering price will be between $14.00 and $16.00 per
share. See "Underwriting" for information relating to the factors considered in
determining the initial public offering price. The shares of Common Stock have
been approved for trading on the Nasdaq National Market under the symbol "HIBB",
subject to official notice of issuance.
    
 
   
    SEE "RISK FACTORS" BEGINNING ON PAGE 8 FOR A DISCUSSION OF CERTAIN FACTORS
THAT SHOULD BE CONSIDERED IN CONNECTION WITH AN INVESTMENT IN THE COMMON STOCK
OFFERED HEREBY.
    
 
                                 --------------
 
   
THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
   EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE
    SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION
     PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY
                REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
    
 
<TABLE><CAPTION>

<                                                        UNDERWRITING
                                                         DISCOUNTS           PROCEEDS TO
                                  PRICE TO PUBLIC   AND COMMISSIONS (1)       COMPANY(2)
<S>                             <C>                 <C>                 <C>
Per Share.......................          $                  $                    $
Total(3)........................          $                  $                    $
</TABLE>
 
(1) For information regarding indemnification of the Underwriters, see
    "Underwriting."
   
(2) Before deducting expenses of the Offering estimated at $1,000,000 payable by
    the Company.

(3) The Company has granted the Underwriters a 30-day option to purchase up to
    300,000 additional shares of Common Stock, solely to cover over-allotments,
    if any. See "Underwriting." If such option is exercised in full, the total
    Price to Public, Underwriting Discounts and Commissions and Proceeds to
    Company will be $       , $       and $       , respectively.
    
 
                                 --------------
 
   
    The shares of Common Stock are being offered by the several Underwriters
named herein, subject to prior sale, when, as and if accepted by them and
subject to certain conditions. It is expected that certificates for the shares
of Common Stock offered hereby will be available for delivery on or about
       , 1996 at the offices of Smith Barney Inc., 333 West 34th Street, New
York, NY 10001.
    
 
                                 --------------
 
SMITH BARNEY INC.
                MONTGOMERY SECURITIES
                                    THE ROBINSON-HUMPHREY COMPANY, INC.
 
            , 1996
<PAGE>
INFORMATION CONTAINED HEREIN IS SUBJECT TO COMPLETION OR AMENDMENT. A
REGISTRATION STATEMENT RELATING TO THESE SECURITIES HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION. THESE SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION STATEMENT BECOMES
EFFECTIVE. THIS PROSPECTUS SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES
IN ANY STATE IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.
<PAGE>
                                    [LOGO]

        [A picture of a storefront to a Hibbett Sports store appears in the 
         inside front cover of the paper version of this Prospectus]

                                ---------------
 
    IN CONNECTION WITH THIS OFFERING, THE UNDERWRITERS MAY OVER-ALLOT OR EFFECT
TRANSACTIONS WHICH STABILIZE OR MAINTAIN THE MARKET PRICE OF THE COMMON STOCK AT
A LEVEL ABOVE THAT WHICH MIGHT OTHERWISE PREVAIL IN THE OPEN MARKET. SUCH
STABILIZING, IF COMMENCED, MAY BE DISCONTINUED AT ANY TIME.
 
                                       2

<PAGE>



                                     [LOGO]

                           [PHOTOS OF STORE INTERIOR]


        [Several pictures of the layout of merchandise of the Company's stores
         and of sales personnel assisting customers appear in the gatefold of 
         the paper verion of this Prospectus]



<PAGE>
                               PROSPECTUS SUMMARY
 
   
    The following summary is qualified in its entirety by and should be read in
conjunction with the more detailed information and financial statements,
including the notes thereto, appearing elsewhere in this Prospectus. All
references to fiscal years of the Company in this Prospectus refer to the fiscal
years ended on the Saturday nearest to January 31 of such year, except that
references to the Company's fiscal years 1992 and 1993 refer to the fiscal years
ended on January 31 of such year. All references in this Prospectus to the
number of stores currently operated by the Company are made as of September 10,
1996. Unless otherwise indicated, the information in this Prospectus (i) assumes
that the Underwriters' overallotment option is not exercised, (ii) assumes the
Company's reincorporation in the state of Delaware, which will be completed
prior to the closing of the Offering and (iii) gives effect to a 1 for 6.1
reverse stock split effected on September 13, 1996.
    
 
                                  THE COMPANY
 
   
    Hibbett Sporting Goods, Inc. ("Hibbett" or the "Company") is a leading
rapidly-growing operator of full-line sporting goods stores in small to
mid-sized markets in the southeastern United States, based on sales. Hibbett's
stores offer a broad assortment of quality athletic footwear, apparel and
equipment at competitive prices with superior customer service. The Company's
merchandise assortment features a core selection of brand name merchandise
emphasizing team and individual sports complemented by a selection of localized
apparel and accessories designed to appeal to a wide range of customers within
each market. The Company believes that its stores are among the primary retail
distribution alternatives for brand name vendors that seek to reach Hibbett's
target markets. Hibbett has received the Nike Retailer Excellence Award for the
Southeast region for eight consecutive years based on its performance in the
full-line sporting goods category.
    
 
   
    The Company operates 68 Hibbett Sports stores as well as eight
smaller-format Sports Additions athletic shoe stores and three larger-format
Sports & Co. superstores. Hibbett's primary retail format and growth vehicle is
Hibbett Sports, a 5,000 square foot store located predominantly in enclosed
malls. Hibbett Sports is typically the primary, full-line sporting goods
retailer in its markets because of, among other factors, its more extensive
selection of traditional team and individual sports merchandise and its superior
customer service.
    
 
KEY BUSINESS STRATEGIES
 
   
    Unique Emphasis on Small Markets. The Company targets markets ranging in
population from 30,000 to 250,000. Management believes that Hibbett is currently
targeting markets of this size in the Southeast more aggressively than any of
its national or regional full-line competitors. By targeting smaller markets,
the Company believes that it is able to achieve significant strategic
advantages, including numerous expansion opportunities, comparatively low
operating costs and a more limited competitive environment than generally faced
in larger markets. In addition, the Company establishes greater customer and
vendor recognition as the leading full-line sporting goods retailer in the local
community.
    
 
   
    Strong Regional Focus. With over 30 years of experience as a full-line
sporting goods retailer in the Southeast, the Company believes that Hibbett
benefits from strong name recognition, a loyal customer base and operating and
cost efficiencies. Although the core merchandise assortment tends to be similar
for each Hibbett Sports store, important local and regional differences
frequently exist. Management believes that its ability to merchandise to local
sporting or community interests differentiates Hibbett from its national
competitors. The Company's regional focus also enables it to achieve significant
cost benefits including lower corporate expenses, reduced distribution costs and
increased economies of scale from its marketing activities.
    
 
                                       3
<PAGE>
   
    Low Cost Operating Strategy. In addition to the cost benefits of the
Company's small market emphasis and regional focus, Hibbett maintains tight
control over its operating costs through the use of its management information
systems. The Company's systems assist management in making timely and informed
merchandise decisions, maintaining tight inventory control and monitoring
store-level and corporate expenses.
    
 
   
    Emphasis on Training and Customer Satisfaction. Management seeks to exceed
customer expectations in order to build loyalty and generate repeat business.
The Company strives to hire enthusiastic sales personnel with an interest in
sports and provides them with extensive training to create a sales staff with
strong product knowledge dedicated to outstanding customer service. Hibbett's
training programs focus on both selling skills and continuing product/technical
training and are conducted through in-store clinics, video presentations and
interactive group discussions.
    
 
    Investment in Management and Infrastructure. The Company's experienced
management team and its recently upgraded information and distribution systems
are expected to facilitate the Company's future growth. The Company's new
headquarters and distribution center is currently capable of servicing in excess
of 150 Hibbett Sports stores and has significant expansion potential to support
the Company's growth for the foreseeable future. Through its comprehensive
information systems, the Company monitors all aspects of store operations on a
daily basis and is able to control inventory levels and operating costs.
 
EXPANSION STRATEGY
 
   
    The Company is accelerating its rate of new store openings to take advantage
of the growth opportunities in its target markets. As the Company continues to
expand, it is anticipated that Hibbett Sports will remain its primary growth
vehicle. The Company plans to open approximately 18 Hibbett Sports stores in
fiscal 1997 (12 have been opened to date) and approximately 27 Hibbett Sports
stores in fiscal 1998. The Company also intends to open one Sports & Co.
superstore in September 1996. The Company anticipates that it will selectively
open additional Sports Additions stores and Sports & Co. superstores as
opportunities arise in the future. The Company has identified over 500 potential
markets for future Hibbett Sports stores within the states in which it operates
and in contiguous states. Hibbett's clustered expansion program, which calls for
opening new stores within a two-hour driving radius of another Company location,
allows it to take advantage of efficiencies in distribution, marketing and
regional management.
    
 
    The Company believes its business and expansion strategies have contributed
to its increasing net sales and operating profits. Over the past five fiscal
years, net sales have increased at a 20.3% compound annual growth rate to $67.1
million in fiscal 1996, and operating income has increased at a 29.3% compound
annual growth rate to $5.6 million in fiscal 1996.
 
    The Company's principal executive offices are located at 451 Industrial
Lane, Birmingham, Alabama 35211, and its telephone number is 205-942-4292.
 
                                       4
<PAGE>
                                  THE OFFERING
 
   
<TABLE><CAPTION>
<S>                                     <C>
Common Stock offered..................  2,000,000 shares of Common Stock
 
Common Stock to be outstanding after
the Offering..........................  5,834,262 shares of Common Stock(1)
 
Use of Proceeds.......................  To redeem $16.0 million in aggregate principal
                                        amount of Subordinated Notes and accrued interest
                                        of approximately $1.5 million and to repay a $1.0
                                        million Term Loan and accrued interest thereon,
                                        with the balance to be used to reduce outstanding
                                        balances under its Revolving Loan Agreement. See
                                        "Use of Proceeds."
 
Nasdaq National Market symbol.........  "HIBB"
</TABLE>
    
 
- ------------
 
   
(1) Excludes 96,555 shares of Common Stock that are issuable under outstanding
    options that are currently exercisable or will become exercisable within 180
    days after the closing of the Offering.
    
 
                                       5
<PAGE>
               SUMMARY CONSOLIDATED FINANCIAL AND OPERATING DATA
          (IN THOUSANDS, EXCEPT PER SHARE AND SELECTED OPERATING DATA)
   
<TABLE><CAPTION>
                                                                                                      TWENTY-SIX WEEK
                                                       FISCAL YEAR ENDED                                PERIOD ENDED
                              -------------------------------------------------------------------   --------------------
                              JANUARY 31,   JANUARY 31,   JANUARY 29,   JANUARY 28,   FEBRUARY 3,   JULY 29,   AUGUST 3,
                                 1992          1993         1994(1)        1995          1996         1995       1996
                              -----------   -----------   -----------   -----------   -----------   --------   ---------
                                                          (52 WEEKS)    (52 WEEKS)    (53 WEEKS)        (UNAUDITED)
<S>                           <C>           <C>           <C>           <C>           <C>           <C>        <C>
STATEMENT OF OPERATIONS
 DATA:
Net sales...................    $32,033       $36,366       $40,119       $52,266       $67,077     $ 29,355   $  39,019
Gross profit................      9,901        11,368        12,388        16,041        20,435        8,817      11,747
Operating income............      2,020         2,693         2,877         4,522         5,642        2,531       3,154(2)
Interest expense............        453           325           488           654         1,685(3)       410       1,814(3)
Income before provision for
 income taxes...............      1,567         2,368         2,389         3,868         3,957        2,121       1,340
Net income..................        979(4)      1,462(4)      1,469         2,389         2,443        1,310         826
Net income per share........        .15(4)        .22(4)        .23           .37           .42(5)       .20         .21(5)
Weighted average shares
 outstanding................      6,342         6,505         6,505         6,505         5,838(3)     6,505       3,938(3)
 
SELECTED OPERATING DATA:
Number of stores open at end
 of period:
 Hibbett Sports.............         34            33            41            52            56           54          62
 Sports & Co................          0             0             0             0             3            1           3
 Sports Additions...........          4             6             8             8             8            7           8
                              -----------   -----------   -----------   -----------   -----------   --------   ---------
   Total....................         38            39            49            60            67           62          73
                              -----------   -----------   -----------   -----------   -----------   --------   ---------
                              -----------   -----------   -----------   -----------   -----------   --------   ---------
Net sales growth............       13.7%         13.5%         10.3%         30.3%         28.3%        28.0%       32.9%
Comparable store net sales
 increase (decrease)(6).....        2.4%         10.6%         (0.3%)        15.6%          6.2%         6.3%       13.9%
    
   
<CAPTION>
                                                                               AT AUGUST 3, 1996
                                                                           -------------------------
                                                                           ACTUAL     AS ADJUSTED(7)
                                                                           -------    --------------

                                                                                  (UNAUDITED)
<S>                                                                        <C>        <C>
BALANCE SHEET DATA:
Working capital.........................................................   $16,478       $ 18,650
Total assets............................................................    40,408         40,707
Total debt..............................................................    33,148(3)       9,135
Stockholders' investment (deficit)......................................    (7,267)(3)      18,519
</TABLE>
    
 
- ------------
 
(1) During fiscal year 1994, the Company changed its fiscal year from a
    twelve-month period ending January 31 to a 52-53 week period ending on the
    Saturday nearest to January 31.
 
   
(2) Includes a $513,000 pre-tax gain on the sale of the Company's former
    headquarters and distribution facility and a one-time pre-tax compensation
    expense of $462,000 related to stock options issued on August 1, 1996. See
    "Certain Transactions--Advisory Agreements."

(3) In November 1995, the Company completed a series of equity and debt
    transactions which resulted in a recapitalization of the Company and a
    change in controlling ownership of the common stock outstanding (the
    "Recapitalization"). The Recapitalization included the repurchase and
    retirement of 34,220,000 (on a pre-split basis) shares of common stock for
    cash and debt and the issuance of 17,609,000 (on a pre-split basis) new
    shares of common stock and debt in exchange for cash. The Recapitalization
    resulted in a substantial increase in total debt outstanding and a deficit
    in stockholders' investment. See "Certain Transactions--Transactions Related
    to the Recapitalization."
    
 
(4) Prior to July 1, 1992, the Company was a Subchapter S corporation. Under
    these provisions the taxable income of the Company was included in the
    individual income tax returns of the stockholders. Effective July 1, 1992,
    the Company and its stockholders terminated the S corporation election
 
                                       6
<PAGE>
    and the Company became a taxable corporation. Thus, the provisions for
    income taxes for the fiscal years ended January 31, 1992 and 1993 give
    effect to the application of pro forma income taxes that would have been
    reported had the Company been a taxable corporation for federal and state
    income tax purposes for such fiscal years.
 
   
(5) The net proceeds from the Offering will be used to retire a substantial
    portion of the Company's debt. Accordingly, a presentation of supplemental
    net income per share before extraordinary item is calculated by dividing net
    income (after adjustment for applicable interest expense) by the number of
    weighted average shares outstanding after giving effect to the estimated
    number of shares that would be required to be sold (at an assumed initial
    public offering price of $15 per share) to repay $26,900,000 of debt at
    February 3, 1996 and August 3, 1996. Supplemental net income per share
    before an extraordinary item (to reflect the write-off of unamortized debt
    discount and debt issuance costs, net of taxes) for the fiscal year ended
    February 3, 1996 and the twenty-six week period ended August 3, 1996 was
    $.41 and $.38, respectively. Supplemental net income per share after an
    extraordinary item (to reflect the write-off of unamortized debt discount
    and debt issuance costs, net of taxes) for the fiscal year ended February 3,
    1996 and the twenty-six week period ended August 3, 1996 was $.26 and $.20,
    respectively.
    
 
(6) Comparable store net sales data for a period reflect stores open throughout
    that period and the corresponding period of the prior fiscal year. For the
    periods indicated, comparable store net sales do not include sales by Sports
    & Co. superstores or Team Sales (as defined herein).
 
   
(7) Adjusted to give effect to the Offering and the application of the estimated
    net proceeds thereof as described in "Use of Proceeds," and the effect on
    retained earnings (deficit) of an extraordinary item representing the
    write-off of unamortized debt discount and debt issuance costs, net of
    taxes.
    
 
                                       7
<PAGE>
                                  RISK FACTORS
 
    Before purchasing the shares of Common Stock offered hereby, a prospective
investor should consider the specific factors set forth below as well as the
other information set forth elsewhere in this Prospectus. See "Management's
Discussion and Analysis of Financial Condition and Results of Operations" and
"Business" for a description of other factors affecting the business of the
Company generally.
 
EXPANSION PLANS
 
   
    During the last three fiscal years, Hibbett opened approximately 10 new
stores a year, growing from 39 stores at the beginning of fiscal 1994 to 67
stores at the end of fiscal 1996. The Company plans to open approximately 18
Hibbett Sports stores in fiscal 1997 (12 have been opened to date) and
approximately 27 Hibbett Sports stores in fiscal 1998. The Company also intends
to open one Sports & Co. superstore in September 1996. See "Management's
Discussion and Analysis of Financial Condition and Results of
Operations--Liquidity and Capital Resources." The proposed expansion is
substantially more rapid than the Company's historical growth, and the continued
growth of the Company will depend, in large part, upon the Company's ability to
open new stores in a timely manner and to operate them profitably. However,
successful expansion is subject to various contingencies, many of which are
beyond the Company's control. These contingencies include, among others, (i) the
Company's ability to identify and secure suitable store sites on a timely basis
and on satisfactory terms and to complete any necessary construction or
refurbishment of these sites, (ii) the Company's ability to hire, train and
retain qualified managers and other personnel and (iii) the successful
integration of new stores into existing operations. In addition, the Company's
relatively short experience with opening and operating superstores and the
increased competition typically faced by superstores may result in the Company's
obtaining a lower rate of return on its Sports & Co. superstores as compared to
Hibbett Sports stores. In addition, new Sports & Co. superstores may take a
longer time to achieve profitability than Hibbett Sports stores. No assurance
can be given that the Company will be able to complete its expansion plans
successfully; that the Company will be able to achieve results similar to those
achieved with prior locations; or that the Company will be able to continue to
manage its growth effectively. The Company's failure to achieve its expansion
plans could materially adversely affect its business, financial condition and
results of operations. In addition, operating margins may be impacted in periods
in which incremental expenses have been incurred in advance of new store
openings. See "Management's Discussion and Analysis of Financial Condition and
Results of Operations--Overview; --Quarterly Fluctuations."
    
 
MERCHANDISE TRENDS
 
    The Company's success depends in part on its ability to anticipate and
respond to changing merchandise trends and consumer demand in a timely manner.
Accordingly, any failure by the Company to identify and respond to emerging
trends could adversely affect consumer acceptance of the merchandise in the
Company's stores, which in turn could materially adversely affect the Company's
business, financial condition and results of operations. In addition, if the
Company miscalculates either the market for the merchandise in its stores or its
customers' purchasing habits, it may be faced with a significant amount of
unsold inventory, which could have a material adverse effect on the Company's
business, financial condition and results of operations. In addition, a major
shift in consumer demand away from athletic footwear and apparel could have a
material adverse effect on the Company's business, financial condition and
results of operations. See "Business--Merchandising."
 
VENDOR RELATIONSHIPS
 
    The Company's business is dependent to a significant degree upon close
relationships with vendors and the Company's ability to purchase brand name
merchandise at competitive prices. During fiscal
 
                                       8
<PAGE>
1996, the Company's largest vendor, Nike, represented approximately 35% of its
purchases. The loss of key vendor support could have a material adverse effect
on the Company's business, financial condition and results of operations. The
Company believes that it has long-standing and strong relationships with its
vendors and that it has adequate sources of brand name merchandise on
competitive terms; however, there can be no assurance that the Company will be
able to acquire such merchandise at competitive prices or on competitive terms
in the future. In this regard, certain merchandise that is high profile and in
high demand may be allocated by vendors based upon the vendors' internal
criteria which are beyond the Company's control. See "Business--Vendor
Relationships."
 
COMPETITION
 
   
    The business in which the Company is engaged is highly competitive and many
of the items sold by the Company are sold by local sporting goods stores,
department and discount stores, national and regional full-line sporting goods
stores, footwear and other specialty sports supply stores and traditional shoe
stores. Many of the stores with which the Company competes are units of national
chains that have substantially greater financial and other resources than the
Company. Although several of those competitors, such as Foot Locker or Foot
Action, are already present in most of Hibbett Sports' mall locations, the
Company believes that its Hibbett Sports format is able to compete effectively
by distinguishing itself as a full-line sporting goods store emphasizing a
selection of individual and team sports merchandise complemented by a localized
mix of apparel and accessories. The Company's Sports & Co. superstores compete
with sporting goods superstores, athletic footwear superstores, small-format
sporting goods stores and mass merchandisers. The Company believes the principal
competitive factors in its markets are service, breadth of merchandise offered,
availability of local merchandise and price. The Company believes it competes
favorably with respect to these factors in small to mid-sized markets in the
Southeast. However, there can be no assurance that the Company will continue to
be able to compete successfully against existing or future competition.
Expansion by the Company into the markets served by its competitors, entry of
new competitors or expansion of existing competitors into the Company's markets,
could have a material adverse effect on the Company's business, financial
condition and results of operations. See "Business--Competition."
    
 
RETAIL INDUSTRY; SEASONALITY AND QUARTERLY FLUCTUATIONS
 
    The Company's sales are subject to general economic conditions and could be
adversely affected by a weak retail environment. No assurances can be given that
purchases of sporting goods will not decline during recessionary periods or that
a prolonged recession will not have a material adverse effect on the Company's
business, financial condition and results of operations. In addition, the
Company has historically experienced and expects to continue to experience
seasonal fluctuations in its net sales, operating income and net income. The
Company's net sales, operating income and net income are typically higher in the
fourth quarter due to sales increases during the Christmas season. An economic
downturn during this period could adversely affect the Company to a greater
extent than if such downturn occurred at other times of the year.
 
   
    The Company's quarterly results of operations may also fluctuate
significantly as a result of a variety of factors, including, among other
factors, the timing of new store openings, the amount and timing of net sales
contributed by new stores, the level of pre-opening expenses associated with new
stores, the relative proportion of new stores to mature stores, merchandise mix,
the relative proportion of stores represented by each of the Company's three
store concepts and demand for apparel and accessories driven by local interest
in sporting events such as the NCAA basketball championship. See "Management's
Discussion and Analysis of Financial Condition and Results of
Operations--Quarterly Fluctuations." Upon the repayment of the Subordinated
Notes (as defined herein) and the Term Loan (as defined herein) and the
reduction of the outstanding level of its borrowings under the Revolving Loan
Agreement, concurrent with the Offering, the Company will record an
extraordinary loss of approximately $1.1 million, net of taxes, reflecting a
write-off of unamortized debt issuance costs and
    
 
                                       9
<PAGE>
   
debt discount. See "Management's Discussion and Analysis of Financial Condition
and Results of Operations--Liquidity and Capital Resources."
    
 
REGIONAL MARKET CONCENTRATION
 
    Most of the Company's stores are located in the southeastern United States.
In addition, the Company's current expansion plans anticipate that all new
stores will be located in the states where the Company currently has operations
or in contiguous new states. Consequently, the Company's results of operations
are more subject to regional economic conditions, regional weather conditions,
regional demographic and population changes and other regional factors than the
operations of more geographically diversified competitors. See "Business--Store
Locations."
 
DEPENDENCE ON KEY PERSONNEL
 
   
    The Company's future success depends to a significant extent upon the
leadership and performance of Michael J. Newsome, President, Susan H.
Fitzgibbon, Chief Financial Officer, Joy A. McCord, Vice President of
Merchandising and Cathy E. Pryor, Vice President of Store Operations. The
Company does not maintain key man insurance on any of its personnel. The loss of
the services of any of these individuals could have a material adverse effect on
the Company's business, financial condition and results of operations. As the
Company continues to grow, it will continue to hire, appoint or otherwise change
senior managers and other key executives. There can be no assurance that the
Company will be able to retain its executive officers and key personnel or
attract additional qualified members to its management team in the future. The
Company does not have employment or non-competition agreements with its
executive officers other than Mr. Newsome. None of the Company's senior
management has any experience in managing a public company. See "Management."
    
 
CONTROL OF THE COMPANY BY CERTAIN STOCKHOLDERS
 
   
    Upon completion of the Offering, The SK Equity Fund, L.P. and SK Investment
Fund, L.P. (collectively, the "Funds") will own approximately 49% of the
outstanding Common Stock, and the Anderson Shareholders (as defined herein) will
own approximately 14% of the outstanding Common Stock. Pursuant to the
Stockholders Agreement (as defined herein), the Funds and the Anderson
Shareholders agreed to vote for a Board of Directors composed of the nominees of
the Funds and the Anderson Shareholders. Directors are elected by a plurality of
the votes cast by the holders of shares entitled to vote and cumulative voting
is not permitted. Subject to the Stockholders Agreement, the Funds will
effectively have power to elect the directors of the Company and to determine
the outcome of any matter submitted to a vote of the Company's stockholders for
approval which requires a majority stockholder vote. See "Certain
Transactions--Stockholders Agreement" and "Principal Stockholders." A reduction
in the ownership interest of the Funds may in certain circumstances lead to the
acceleration of the Company's credit facilities, requiring refinancing or
waiver. See "Management's Discussion and Analysis of Financial Condition and
Results of Operations--Liquidity and Capital Resources."
    
 
ANTI-TAKEOVER EFFECT OF CERTAIN PROVISIONS OF THE COMPANY'S CERTIFICATE OF
INCORPORATION AND BYLAWS
 
    Certain provisions of the Company's Certificate of Incorporation and Bylaws
which will be adopted in connection with the Company's reincorporation in
Delaware prior to the completion of the Offering may be deemed to have
anti-takeover effects and may discourage, delay or prevent a takeover attempt
that a stockholder might consider in its best interest. These provisions, among
other things, (i) classify the Company's Board of Directors into three classes,
each of which will serve for different three year periods, (ii) provide that a
director may be removed by stockholders only for cause by a vote of the holders
of more than two-thirds of the shares entitled to vote, (iii) provide that all
vacancies on the Company's Board of Directors, including any vacancies resulting
from an increase in the number of
 
                                       10
<PAGE>
directors, may be filled by a majority of the remaining directors, even if the
number is less than quorum, (iv) provide that special meetings of the
stockholders may only be called by the Chairman of the Board of Directors, a
majority of the Board of Directors or upon the demand of the holders of a
majority of the shares entitled to vote at any such special meeting, and (v)
require a vote of the holders of more than two-thirds of the shares entitled to
vote in order to amend the foregoing and certain other provisions of the
Certificate of Incorporation and Bylaws. See "Description of Capital
Stock--Charter and Bylaw Provisions." In addition, the Board of Directors,
without further action of the stockholders, is permitted to issue and fix the
terms of preferred stock which may have rights senior to those of the Common
Stock. See "Description of Capital Stock--Preferred Stock." The Company will
also be subject to the Delaware business combination statute, which may render
more difficult a change in control of the Company. See "Description of Capital
Stock--Delaware Law."
 
POTENTIAL ADVERSE MARKET PRICE EFFECTS OF SHARES ELIGIBLE FOR FUTURE SALE
 
   
    No prediction can be made as to the effect, if any, that future sales of
Common Stock, or the availability of shares for future sales, will have on the
market price of the Common Stock prevailing from time to time. Sales of
substantial amounts of Common Stock, or the perception that such sales could
occur, could adversely affect prevailing market prices for the Common Stock.
Upon completion of the Offering, the Company will have 5,834,262 shares of
Common Stock outstanding (assuming no exercise of the Underwriters'
overallotment option and no exercise of outstanding options). Of these shares,
the 2,000,000 shares sold in the Offering (assuming no exercise of the
Underwriters' overallotment option) will be freely transferable by persons other
than affiliates of the Company, without restriction or further registration
under the Securities Act of 1933, as amended (the "Act"). On the date of this
Prospectus, 3,834,262 "restricted shares" within the meaning of Rule 144 under
the Act are outstanding and may not be sold in the absence of registration under
the Act unless an exemption from registration is available, including exemptions
contained in Rule 144. The Company and all of its shareholders, officers and
directors have agreed that, for a period of 180 days following the date of this
Prospectus, they will not, without the prior written consent of Smith Barney
Inc., offer, sell, grant any option to purchase or otherwise dispose of Common
Stock or any securities convertible into or exchangeable for Common Stock. After
giving effect to these contractual restrictions, 947,541 shares of Common Stock
will be eligible for sale 180 days after the date of this Prospectus under Rule
144 and 2,886,721 additional shares of Common Stock will be eligible for sale
under Rule 144 beginning November 1, 1997. In addition, holders of 3,834,262
shares are entitled to piggyback registration rights, of which 3,711,311 shares
are also entitled to demand registration rights. See "Shares Eligible for Future
Sale" and "Underwriting."
    
 
LACK OF PRIOR PUBLIC MARKET AND VOLATILITY OF STOCK PRICE
 
   
    Prior to the Offering, there has not been a public market for the Common
Stock and there can be no assurance that an active trading market in the Common
Stock will develop subsequent to the Offering or, if developed, that it will be
sustained. The initial public offering price will be determined by negotiations
between the Company and the Representatives of the Underwriters. See
"Underwriting." Upon commencement of the Offering, the Common Stock will be
quoted on the Nasdaq National Market, which has experienced and is likely to
experience in the future significant price and volume fluctuations which could
adversely affect the market price of the Common Stock without regard to the
operating performance of the Company. Furthermore, the Company's failure to have
two independent directors within 90 days after the date of this Prospectus may
result in a delisting of the Common Stock from the Nasdaq National Market. In
addition, the Company believes that factors such as seasonal and quarterly
fluctuations in the financial results of the Company or the overall economy and
condition of the financial markets could cause the price of the Common Stock to
fluctuate substantially.
    
 
   
DILUTION; STOCKHOLDERS' DEFICIT
    
 
   
    Purchasers of Common Stock in the Offering will incur immediate and
substantial dilution in net tangible book value per share. See "Dilution." At
August 3, 1996, the Company had a stockholders' deficit of $(7,267,000).
    
 
                                       11
<PAGE>
                                USE OF PROCEEDS
 
   
    The net proceeds to be received by the Company from the sale of Common Stock
offered hereby (after deducting underwriting discounts and commissions and
estimated offering expenses) are expected to be approximately $26.9 million
($31.1 million if the Underwriters' over-allotment option is exercised in full).
The Company intends to use the estimated net proceeds to redeem $16.0 million in
aggregate principal amount of the Subordinated Notes (as defined herein) and
accrued interest of approximately $1.5 million, and to repay a $1.0 million Term
Loan (as defined herein) and accrued interest thereon, with the balance to be
used to reduce the outstanding balance on the Revolving Loan Agreement (as
defined herein). Amounts repaid under the Revolving Loan Agreement may be
reborrowed subject to satisfaction of borrowing base requirements. As of
September 10, 1996 the Anderson Shareholders owned $11,426,000 principal amount
of the Subordinated Notes and the Funds owned the remaining $4,574,000. The
Subordinated Notes bear interest at the rate of 12% per annum and mature on
November 1, 2002. The Term Loan bears interest at a floating rate (8.92% at
September 10, 1996) and matures in November 1997. The borrowings under the
Revolving Loan Agreement bear interest at a floating rate (8.02% at September
10, 1996), and the Revolving Loan Agreement expires in November 2000.
    
 
   
                                 CAPITALIZATION
    
 
   
    The following table sets forth the Company's capitalization as of August 3,
1996 and as adjusted to give retroactive effect to the reverse stock split
described in Note 10 of Notes to Consolidated Financial Statements and to give
effect to the sale by the Company of 2,000,000 shares of Common Stock offered
hereby at an assumed initial public offering price of $15 per share and
application of the estimated net proceeds therefrom as described in "Use of
Proceeds."
    
   
<TABLE><CAPTION>
                                                                             AUGUST 3, 1996
                                                                             (IN THOUSANDS)
                                                                       ---------------------------
                                                                        ACTUAL     AS ADJUSTED(1)
                                                                       --------    ---------------
<S>                                                                    <C>         <C>
LONG-TERM DEBT:
Revolving Loan Agreement............................................   $ 17,561       $   9,135
Term Loan...........................................................      1,000               0
Subordinated Notes..................................................     16,000               0
Unamortized debt discount related to Subordinated Notes.............     (1,413)              0
                                                                       --------    ---------------
  Total long-term debt..............................................     33,148           9,135
                                                                       --------    ---------------
STOCKHOLDERS' INVESTMENT (DEFICIT):
Common Stock, par value $.01 per share, 20,000,000 shares
  authorized, 3,834,262 shares issued and outstanding, 5,834,262 as
adjusted............................................................         38              58
Paid-in capital.....................................................     15,129          42,009
Retained earnings (deficit).........................................    (22,434)        (23,548)
                                                                       --------    ---------------
  Total stockholders' investment (deficit)..........................     (7,267)         18,519
                                                                       --------    ---------------
  TOTAL CAPITALIZATION..............................................   $ 25,881       $  27,654
                                                                       --------    ---------------
                                                                       --------    ---------------
</TABLE>
    
 
- ------------
 
   
(1) Reflects the issuance and sale of 2,000,000 shares of Common Stock offered
    hereby, the application of the estimated net proceeds thereof as described
    in "Use of Proceeds", and the effect on retained earnings (deficit) of an
    extraordinary item representing the write-off of unamortized debt discount
    and debt issuance costs, net of taxes. This presentation excludes currently
    outstanding stock options and the shares reserved for issuance under the
    Company's stock option plans. See "Management-- Stock Option Plans,"
    "Certain Transactions--Advisory Agreements" and Note 8 of Notes to
    Consolidated Financial Statements.
    
 
                                       12
<PAGE>
                                DIVIDEND POLICY
 
    The Company currently anticipates that it will retain all available funds
for use in the operation and expansion of its business and does not anticipate
paying any cash dividends in the foreseeable future. In addition, the Revolving
Loan Agreement prohibits the Company from declaring, paying or making any
dividend or distribution on its Common Stock other than dividends or
distributions payable in stock.
 
                                    DILUTION
 
   
    The Company's net tangible book value at August 3, 1996 was a deficit of
$(7,267,000) or $(1.90) per share of Common Stock after giving retroactive
effect to the reverse stock split discussed in Note 10 of Notes to Consolidated
Financial Statements. Without taking into account any changes in net tangible
book value after August 3, 1996, other than to give effect to the sale by the
Company of 2,000,000 shares of Common Stock offered hereby (at an assumed
initial public offering price of $15 per share), the Company's pro forma net
tangible book value at August 3, 1996 would have been $18,519,000, or $3.18 per
share of Common Stock. This represents an immediate increase in net tangible
book value of $5.08 per share to existing shareholders and an immediate dilution
in net tangible book value of $11.82 per share to new investors purchasing
shares in the Offering. The following table illustrates the per share dilution:
    
 
   
<TABLE><CAPTION>
<S>                                                                           <C>       <C>
Assumed public offering price..............................................             $15.00
                                                                                        ------
  Net tangible book value (deficit) before the Offering(1).................   $(1.90)
  Increase in net tangible book value attributable to new investors........     5.08
                                                                              ------
  Pro forma net tangible book value per share after the Offering...........               3.18
                                                                                        ------
Dilution to new investors(2)...............................................             $11.82
                                                                                        ------
                                                                                        ------
</TABLE>

- ------------
 
(1) Net tangible book value (deficit) per share is determined by dividing the
    net tangible book value (deficit) of the Company (tangible assets less
    liabilities) by the number of shares of Common Stock outstanding as of
    August 3, 1996.
    
 
(2) Dilution is determined by subtracting pro forma net tangible book value per
    share after the Offering from the amount of cash paid by a new investor for
    a share of Common Stock.
   

    The following table sets forth as of August 3, 1996 the number of shares of
Common Stock purchased from the Company, the total consideration paid and the
average price per share paid by the existing stockholders and by new investors:
 
<TABLE><CAPTION>
                                           SHARES PURCHASED       TOTAL CONSIDERATION
                                         --------------------    ----------------------    AVERAGE PRICE
                                          NUMBER      PERCENT      AMOUNT       PERCENT      PER SHARE
                                         ---------    -------    -----------    -------    -------------
<S>                                      <C>          <C>        <C>            <C>        <C>
Existing stockholders.................   3,834,262       65.7%   $18,167,184      37.7%       $  4.74
New investors.........................   2,000,000       34.3     30,000,000      62.3          15.00
                                         ---------    -------    -----------    -------    -------------
Total.................................   5,834,262      100.0%   $48,167,184     100.0%       $  8.26
                                         ---------    -------    -----------    -------    -------------
                                         ---------    -------    -----------    -------    -------------
</TABLE>
 
    The foregoing tables assume no exercise of outstanding stock options after
August 3, 1996. At August 3, 1996, 182,581 shares of Common Stock were subject
to outstanding options, at a weighted average exercise price of $6.44 per share.
To the extent these options are exercised there will be further dilution to new
investors. See "Management--Stock Option Plans," "Certain Transactions--Advisory
Agreements" and Note 8 of Notes to Consolidated Financial Statements.
    
 
                                       13
<PAGE>
               SELECTED CONSOLIDATED FINANCIAL AND OPERATING DATA
 
   
    The statement of operations data and balance sheet data for each of the five
fiscal years ended January 31, 1992, January 31, 1993, January 29, 1994, January
28, 1995, and February 3, 1996 set forth below have been derived from audited
financial statements of the Company, except for the provision for income taxes,
net income and net income per share in fiscal 1992 and 1993, which are pro forma
amounts as explained in footnote 4. The data for the twenty-six week periods
ended July 29, 1995 and August 3, 1996 have been derived from unaudited
financial statements of the Company. The unaudited financial statements include
all adjustments, consisting of normal recurring adjustments, which the Company
considers necessary for a fair presentation of its financial position and
results of operations for these periods. Operating results for the twenty-six
week period ended August 3, 1996 are not necessarily indicative of the results
that may be expected for any future period. The following data should be read in
conjunction with the consolidated financial statements of the Company and notes
thereto and "Management's Discussion and Analysis of Financial Condition and
Results of Operations" appearing elsewhere in this Prospectus.

<TABLE><CAPTION>
                                                                                                  TWENTY-SIX WEEK
                                                   FISCAL YEAR ENDED                                PERIOD ENDED
                          -------------------------------------------------------------------   --------------------
                          JANUARY 31,   JANUARY 31,   JANUARY 29,   JANUARY 28,   FEBRUARY 3,   JULY 29,   AUGUST 3,
                             1992          1993         1994(1)        1995          1996         1995       1996
                          -----------   -----------   -----------   -----------   -----------   --------   ---------

                                                      (52 WEEKS)    (52 WEEKS)    (53 WEEKS)        (UNAUDITED)
                                                    (IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                       <C>           <C>           <C>           <C>           <C>           <C>        <C>
STATEMENT OF OPERATIONS
 DATA:
Net sales...............    $32,033      $  36,366      $40,119       $52,266       $67,077     $ 29,355    $39,019
Cost of goods sold,
 including warehouse,
 distribution, and store
occupancy costs.........     22,132         24,998       27,731        36,225        46,642       20,538     27,272
                          -----------   -----------   -----------   -----------   -----------   --------   ---------
Gross profit............      9,901         11,368       12,388        16,041        20,435        8,817     11,747
Store operating,
 selling, and
administrative
expenses(3).............      7,224          7,861        8,579        10,453        13,471        5,624      7,767(2)
Depreciation and
amortization............        657            814          932         1,066         1,322          662        826
                          -----------   -----------   -----------   -----------   -----------   --------   ---------
Operating income........      2,020          2,693        2,877         4,522         5,642        2,531      3,154
Interest expense........        453            325          488           654         1,685(7)       410      1,814(7)
                          -----------   -----------   -----------   -----------   -----------   --------   ---------
Income before provision
 for income taxes.......      1,567          2,368        2,389         3,868         3,957        2,121      1,340
Provision for income
taxes...................        588(4)         906(4)       920         1,479         1,514          811        514
                          -----------   -----------   -----------   -----------   -----------   --------   ---------
Net income..............    $   979(4)   $   1,462(4)   $ 1,469       $ 2,389       $ 2,443     $  1,310    $   826
                          -----------   -----------   -----------   -----------   -----------   --------   ---------
                          -----------   -----------   -----------   -----------   -----------   --------   ---------
Net income per share....    $   .15(4)   $     .22(4)   $   .23       $   .37       $   .42(5)  $    .20    $   .21(5)
                          -----------   -----------   -----------   -----------   -----------   --------   ---------
                          -----------   -----------   -----------   -----------   -----------   --------   ---------
Weighted average shares
outstanding.............      6,342          6,505        6,505         6,505         5,838(7)     6,505      3,938(7)
                          -----------   -----------   -----------   -----------   -----------   --------   ---------
                          -----------   -----------   -----------   -----------   -----------   --------   ---------
</TABLE>
    
 
                                       14
<PAGE>
   
<TABLE><CAPTION>
                                                                                                            TWENTY-SIX WEEK
                                                             FISCAL YEAR ENDED                                PERIOD ENDED
                                    -------------------------------------------------------------------   --------------------
                                    JANUARY 31,   JANUARY 31,   JANUARY 29,   JANUARY 28,   FEBRUARY 3,   JULY 29,   AUGUST 3,
                                       1992          1993         1994(1)        1995          1996         1995       1996
                                    -----------   -----------   -----------   -----------   -----------   --------   ---------
                                                                (52 WEEKS)    (52 WEEKS)    (53 WEEKS)        (UNAUDITED)
<S>                                 <C>           <C>           <C>           <C>           <C>           <C>        <C>
SELECTED OPERATING DATA:
Number of stores open at end of
 period:
Hibbett Sports....................        34            33            41            52            56          54          62
Sports & Co.......................         0             0             0             0             3           1           3
Sports Additions..................         4             6             8             8             8           7           8
                                         ---           ---           ---           ---           ---         ---         ---
 Total............................        38            39            49            60            67          62          73
                                         ---           ---           ---           ---           ---         ---         ---
                                         ---           ---           ---           ---           ---         ---         ---
Net sales growth..................      13.7%         13.5%         10.3%         30.3%         28.3%       28.0%       32.9%
Comparable store net sales
 increase (decrease)(6)...........       2.4%         10.6%         (0.3%)        15.6%          6.2%        6.3%       13.9%
<CAPTION>
                                                                           AS OF
                                      -------------------------------------------------------------------------------
                                      JANUARY 31,   JANUARY 31,   JANUARY 29,   JANUARY 28,   FEBRUARY 3,   AUGUST 3,
                                         1992          1993         1994(1)        1995          1996         1996
                                      -----------   -----------   -----------   -----------   -----------   ---------
                                                                  (52 WEEKS)    (52 WEEKS)    (53 WEEKS)    (UNAUDITED)
                                                                      (IN THOUSANDS)
<S>                                   <C>           <C>           <C>           <C>           <C>           <C>
BALANCE SHEET DATA:
Working capital.....................    $ 2,825       $ 2,097       $ 4,030       $ 7,459       $10,907      $16,478
Total assets........................     12,638        14,569        17,507        22,787        36,702       40,408
Total debt..........................      4,661         4,810         6,179         5,328        31,912(7)    33,148(7)
Stockholders' investment
(deficit)...........................      4,666         4,402         5,871         8,259        (8,093)(7)   (7,267)(7)
</TABLE>
    
 
- ------------
(1) During fiscal year 1994, the Company changed its fiscal year from a
    twelve-month period ending January 31 to a 52-53 week period ending on the
    Saturday nearest to January 31.
 
   
(2) Includes a $513,000 pre-tax gain on the sale of the Company's former
    headquarters and distribution facility and a one-time pre-tax compensation
    expense of $462,000 related to stock options issued on August 1, 1996. See
    "Certain Transactions--Advisory Agreements."

(3) Includes management fees. See "Certain Transactions--Advisory Agreements"
    and Note 6 of Notes to Consolidated Financial Statements.
    
 
(4) Prior to July 1, 1992, the Company was a Subchapter S corporation. Under
    these provisions, the taxable income of the Company was included in the
    individual income tax returns of the stockholders. Effective July 1, 1992,
    the Company and its stockholders terminated the S corporation election and
    the Company became a taxable corporation. Thus, the provisions for income
    taxes for the fiscal years ended January 31, 1992 and 1993 give effect to
    the application of pro forma income taxes that would have been reported had
    the Company been a taxable corporation for federal and state income tax
    purposes for such fiscal years.
 
   
(5) The net proceeds from the Offering will be used to retire a substantial
    portion of the Company's debt. Accordingly, a presentation of supplemental
    net income per share before extraordinary item is calculated by dividing net
    income (after adjustment for applicable interest expense) by the number of
    weighted average shares outstanding after giving effect to the estimated
    number of shares that would be required to be sold (at an assumed initial
    public offering price of $15 per share) to repay $26,900,000 of debt at
    February 3, 1996 and August 3, 1996. Supplemental net income per share
    before an extraordinary item (to reflect the write-off of unamortized debt
    discount and debt issuance costs, net of taxes) for the fiscal year ended
    February 3, 1996 and the twenty-six week period ended August 3, 1996 was
    $.41 and $.38, respectively. Supplemental net income per share after an
    extraordinary item (to reflect the write off of unamortized debt discount
    and debt issuance costs, net of taxes) for the fiscal year ended February 3,
    1996 and the twenty-six week period ended August 3, 1996 was $.26 and $.20,
    respectively.
    
(6) Comparable store net sales data for a period reflect stores open throughout
    that period and the corresponding period of the prior fiscal year. For the
    periods indicated, comparable store net sales do not include sales by Sports
    & Co. superstores or Team Sales.
   
(7) In November 1995, the Company completed the Recapitalization. The
    Recapitalization included the repurchase and retirement of 34,220,000 (on a
    pre-split basis) shares of common stock for cash and debt and the issuance
    of 17,609,000 (on a pre-split basis) new shares of common stock and debt in
    exchange for cash. The Recapitalization resulted in a substantial increase
    in total debt outstanding and a deficit in stockholders' investment. See
    "Certain Transactions--Transactions Related to the Recapitalization."
    
                                       15
<PAGE>
                      MANAGEMENT'S DISCUSSION AND ANALYSIS
                OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
OVERVIEW
 
   
    Hibbett is a leading rapidly-growing operator of full-line sporting goods
stores in small to mid-sized markets in the southeastern United States. The
Company operates 79 stores in ten states. Hibbett began operations in 1945 in
Florence, Alabama as Dixie Supply Company, a retailer of athletic, marine and
aviation equipment. In 1952, the Company changed its operating strategy to focus
on team sports oriented merchandise and its name to Hibbett & Sons. In the mid
1960s, the Company refocused its operating strategy on retailing and changed its
name to Hibbett Sporting Goods, Inc. In 1980, the Anderson family of Florence,
Alabama (the "Anderson Shareholders") purchased Hibbett and continued to expand
the Company's store base at a moderate pace, while investing in professional
management and systems. Beginning in fiscal 1994, Hibbett accelerated its store
opening rate to approximately 10 stores per year.
    
 
    On November 1, 1995, The SK Equity Fund, L.P. and SK Investment Fund, L.P.
(collectively, the "Funds") acquired the majority of the outstanding shares of
Common Stock as part of a recapitalization of the Company (the
"Recapitalization"). In connection with the Recapitalization, the Company (i)
sold to the Funds approximately 75% of the Company's Common Stock, (ii)
repurchased a portion of the Common Stock held by the Anderson Shareholders
(leaving them with approximately 22% of the Company's outstanding Common Stock),
(iii) issued $16,000,000 in aggregate principal amount of its subordinated notes
("Subordinated Notes") and (iv) issued $4,125,000 in aggregate principal amount
of its senior subordinated notes ("Senior Subordinated Notes"). See "Certain
Transactions--Transactions Related to the Recapitalization." In connection with
the Recapitalization, the Company also refinanced its bank facilities with a
$26,000,000 credit facility provided by Heller Financial, Inc. ("Heller"),
consisting of a $25,000,000 revolving loan agreement (the "Revolving Loan
Agreement") and a $1,000,000 term loan (the "Term Loan"). The Senior
Subordinated Notes which financed the construction of the Company's new
headquarters and distribution center were subsequently redeemed in February 1996
from proceeds of the sale and leaseback of this facility.
 
   
    In fiscal 1997, the Company has further accelerated its rate of new store
openings to take advantage of the growth opportunities in its target markets.
The Company plans to open approximately 18 Hibbett Sports stores in fiscal 1997
(12 have been opened to date) and approximately 27 Hibbett Sports stores in
fiscal 1998. The Company also intends to open one Sports & Co. superstore in
September 1996. To support its expansion plans, the Company has increased its
staffing levels in finance, merchandising, real estate, distribution and field
management. In January 1996, the Company moved into its new headquarters and
distribution center which currently has the capacity to service in excess of 150
Hibbett Sports stores and has significant expansion potential to support the
Company's growth for the foreseeable future. While operating margins may be
impacted in periods in which incremental expenses have been incurred to support
acceleration of the Company's expansion plans, over the long term, the Company
expects to benefit from leveraging its expenses over a larger store base as it
continues to implement its expansion plans.
    
 
    The Company operates on a 52 or 53 week fiscal year ending on the Saturday
nearest to January 31 of such year. The consolidated statements of operations
for the fiscal years ended January 28, 1995 and January 29, 1994 include 52
weeks of operations while the fiscal year ended February 3, 1996 includes 53
weeks of operations.
 
   
    Hibbett was incorporated under the laws of the state of Alabama and will
reincorporate in Delaware prior to the closing of the Offering.
    
 
                                       16
<PAGE>
RESULTS OF OPERATIONS
 
    The following table sets forth selected statement of operations items
expressed as a percentage of net sales for the periods indicated:
 
   
<TABLE><CAPTION>
                                                                                            TWENTY-SIX WEEK
                                                        FISCAL YEAR ENDED                    PERIOD ENDED
                                            -----------------------------------------    ---------------------
                                            JANUARY 29,    JANUARY 28,    FEBRUARY 3,    JULY 29,    AUGUST 3,
                                               1994           1995           1996          1995        1996
                                            -----------    -----------    -----------    --------    ---------
<S>                                         <C>            <C>            <C>            <C>         <C>
Net sales................................      100.0%         100.0%         100.0%        100.0%       100.0%
Cost of goods sold, including warehouse,
distribution and store occupancy costs...       69.1           69.3           69.5          70.0         69.9
                                               -----          -----          -----       --------    ---------
Gross profit.............................       30.9           30.7           30.5          30.0         30.1
Store operating, selling, and
  administrative expenses(1).............       21.4           20.0           20.1          19.2         19.9(2)
Depreciation and amortization............        2.3            2.0            2.0           2.2          2.1
                                               -----          -----          -----       --------    ---------
Operating income.........................        7.2            8.7            8.4           8.6          8.1(2)
Interest expense.........................        1.2            1.3            2.5           1.4          4.7
                                               -----          -----          -----       --------    ---------
Income before provision for income
taxes....................................        6.0            7.4            5.9           7.2          3.4
Provision for income taxes...............        2.3            2.8            2.3           2.8          1.3
                                               -----          -----          -----       --------    ---------
Net income...............................        3.7%           4.6%           3.6%          4.4%         2.1%
                                               -----          -----          -----       --------    ---------
                                               -----          -----          -----       --------    ---------
</TABLE>
    
 
- ------------
 
   
(1) Includes management fees. See "Certain Transactions--Advisory Agreements"
    and Note 6 of Notes to Consolidated Financial Statements.

(2) Includes a $513,000 pre-tax gain on the sale of the Company's former
    headquarters and distribution facility and a one-time pre-tax compensation
    expense of $462,000 related to stock options issued on August 1, 1996. See
    "Certain Transactions--Advisory Agreements." Excluding these items, store
    operating, selling and administrative expenses would have represented 20.0%
    of net sales, and operating income would have been 8.0% of net sales for the
    twenty-six weeks ended August 3, 1996.

TWENTY-SIX WEEKS ENDED AUGUST 3, 1996 COMPARED TO TWENTY-SIX WEEKS ENDED JULY
29, 1995

    Net sales. Net sales increased $9.7 million, or 32.9%, to $39.0 million for
the twenty-six weeks ended August 3, 1996, from $29.4 million for the comparable
period in the prior year. This increase is attributable to the opening of eight
Hibbett Sports stores, two Sports & Co. superstores and one Sports Additions
store and a 13.9% increase in comparable store net sales. During the twenty-six
weeks ended August 3, 1996, the Company opened six Hibbett Sports stores. The
increase in comparable store net sales was due primarily to increased footwear
sales and improved inventory processing at the distribution center. New stores
and stores not in the comparable store net sales calculation accounted for $5.9
million of the increase in net sales and increases in comparable store net sales
contributed $3.8 million. Comparable store net sales data for a period reflect
stores open throughout that period and the corresponding period of the prior
fiscal year. For the periods indicated, comparable store net sales do not
include sales by Sports & Co. superstores or Team Sales.

    Gross profit. Cost of goods sold includes the cost of inventory, occupancy
costs for stores and occupancy and operating costs for the distribution center.
Gross profit was $11.7 million, or 30.1% of net sales, in the twenty-six weeks
ended August 3, 1996, as compared to $8.8 million, or 30.0% of net sales, in the
same period of the prior fiscal year. Improved leveraging of store occupancy
costs over higher sales were offset by higher markdowns in the current year
period as well as the addition of distribution center personnel.
    
 
                                       17
<PAGE>
   
    Store operating, selling and administrative expenses. Store operating,
selling and administrative expenses for the twenty-six weeks ended August 3,
1996 include a net gain on the disposal of assets which primarily relates to the
gain on the sale of the former headquarters and distribution facility which was
replaced by the Company's new headquarters and distribution center, which net
gain has been substantially offset by a one-time compensation expense of
approximately $462,000 related to the issuance of stock options on August 1,
1996. See "Certain Transactions--Advisory Agreements." Excluding these items,
store operating, selling and administrative expenses were $7.8 million, or 20.0%
of net sales, for the twenty-six weeks ended August 3, 1996, as compared to $5.6
million, or 19.2% of net sales, for the comparable period a year ago. This
increase as a percentage of net sales is primarily attributable to the costs
associated with increasing the Company's corporate staff to support future
growth, including the addition of a chief financial officer, as well as
additional personnel in the Company's real estate, loss prevention, merchandise,
operations and training departments.
    
 
   
    Depreciation and amortization. Depreciation and amortization as a percentage
of net sales declined slightly to 2.1% in the twenty-six weeks ended August 3,
1996 from 2.2% in the prior year period. This decrease as a percentage of net
sales is primarily due to a write-off of the unamortized portion of leasehold
improvements for one of the Company's stores in the prior year period due to the
change in the terms of that lease.

    Interest expense. The $1,404,000 increase in interest expense for the
twenty-six weeks ended August 3, 1996 compared to the prior year period is due
primarily to the interest expense associated with the Subordinated Notes which
were issued in connection with the Recapitalization in November 1995 and also to
an increase in borrowings under the Revolving Loan Agreement to fund new store
openings.
    
 
   
    Net income. Net income decreased $484,000, or 36.9%, to $826,000 in the
twenty-six weeks ended August 3, 1996 from $1,310,000 in the comparable period
in the prior year. This decrease was attributable to factors described above.
    
 
FISCAL 1996 COMPARED TO FISCAL 1995
 
    Net sales. Net sales increased $14.8 million, or 28.3%, to $67.1 million in
fiscal 1996 from $52.3 million in fiscal 1995. This increase is attributable to
the opening of five Hibbett Sports stores, three Sports & Co. superstores and
one Sports Additions store, an increase in comparable store net sales of 6.2%
and an additional week of sales as fiscal 1996 included 53 weeks of operations,
offset in part by the closing of one Sports Additions store. The increase in
comparable store net sales was due primarily to increased sales of footwear and
apparel. New stores and stores not in the comparable store net sales calculation
accounted for $11.8 million of the increase in net sales and increases in
comparable store net sales contributed $3.0 million.
 
    Gross profit. Gross profit was $20.4 million, or 30.5% of net sales, in
fiscal 1996 as compared to $16.0 million, or 30.7% of net sales, in fiscal 1995.
The decline in gross profit as a percentage of net sales primarily resulted from
higher distribution costs. In anticipation of its accelerated expansion plan,
the Company increased staff positions at its distribution center, adding two
senior distribution center managers. Additionally, distribution costs were
higher as a result of the higher occupancy costs associated with the Company's
new headquarters and distribution center.
 
    Store operating, selling and administrative expenses. Store operating,
selling and administrative expenses were $13.5 million, or 20.1% of net sales,
in fiscal 1996 as compared to $10.5 million, or 20.0% of net sales, in fiscal
1995. This increase as a percentage of net sales is primarily attributable to
the costs associated with increasing the Company's corporate staff to support
future growth, including the addition of one real estate professional, one loss
prevention professional, one merchandise buyer and one visual merchandise
manager.
 
                                       18
<PAGE>
    Depreciation and amortization. Depreciation and amortization as a percentage
of net sales remained constant at 2.0% in fiscal 1996 and fiscal 1995.
 
    Interest expense. The $1.0 million increase in interest expense for fiscal
1996 is primarily due to the interest expense associated with the Subordinated
Notes which were issued in connection with the Recapitalization and the increase
in borrowings under the Revolving Loan Agreement and the previous loan agreement
to fund new store openings.
 
    Net income. Net income increased $54,000, or 2.3%, to $2.4 million in fiscal
1996 compared to fiscal 1995 due to the factors discussed above.
 
FISCAL 1995 COMPARED TO FISCAL 1994
 
    Net sales. Net sales increased $12.1 million, or 30.3%, to $52.3 million in
fiscal 1995 from $40.1 million in fiscal 1994. This increase is attributable to
the opening of 11 Hibbett Sports stores and an increase in comparable store net
sales of 15.6%. The increase in comparable store net sales was due primarily to
a significant increase in branded apparel sales as well as a moderate increase
in footwear sales. New stores and stores not in the comparable store net sales
calculation accounted for $7.3 million of the increase in net sales and
increases in comparable store net sales contributed $4.8 million.
 
    Gross profit. Gross profit was $16.0 million, or 30.7% of net sales, in
fiscal 1995 as compared to $12.4 million, or 30.9% of net sales, in fiscal 1994.
The decline in gross profit as a percentage of net sales primarily resulted from
higher store occupancy costs.
 
    Store operating, selling and administrative expenses. Store operating,
selling and administrative expenses were $10.5 million, or 20.0% of net sales,
in fiscal 1995 as compared to $8.6 million, or 21.4% of net sales, in fiscal
1994. This decrease as a percentage of net sales was the result of spreading
fixed costs over the Company's larger sales base.
 
    Depreciation and amortization. Depreciation and amortization as a percentage
of net sales decreased to 2.0% in fiscal 1995 from 2.3% in fiscal 1994 as a
result of the Company's operating leverage as these costs were allocated over a
larger sales base.
 
    Interest expense. The $166,000 increase in interest expense for fiscal 1995
was due primarily to an increase in borrowings under the previous loan agreement
to fund new store openings.
 
    Net income. Net income increased $920,000, or 62.6%, to $2.4 million in
fiscal 1995 from $1.5 million in fiscal 1994. This increase as a percentage of
net sales was attributable to factors described above.
 
QUARTERLY FLUCTUATIONS
 
    The Company has historically experienced and expects to continue to
experience seasonal fluctuations in its net sales and operating income. The
Company's net sales and operating income are typically higher in the fourth
quarter due to sales increases during the Christmas season. However, the
seasonal fluctuations are mitigated by the strong product demand in the spring,
summer and back-to-school sales periods. The Company's quarterly results of
operations may also fluctuate significantly as a result of a variety of factors,
including the timing of new store openings, the amount and timing of net sales
contributed by new stores, the level of pre-opening expenses associated with new
stores, the relative proportion of new stores to mature stores, merchandise mix,
the relative proportion of stores represented by each of the Company's three
store concepts and demand for apparel and accessories driven by local interest
in sporting events such as the NCAA basketball championship.
 
                                       19
<PAGE>
    The following tables set forth certain unaudited financial data for the
quarters indicated:
   
<TABLE><CAPTION>
                                                                    QUARTER ENDED
                                            --------------------------------------------------------------
                                            OCT 29, 1994    JAN 28, 1995    APR 29, 1995      JUL 29, 1995
                                            ------------    ------------    ------------      ------------
                                                                (DOLLARS IN THOUSANDS)
<S>                                         <C>             <C>             <C>               <C>
Net sales................................     $ 12,967        $ 16,372        $ 15,001          $ 14,355
Operating income.........................        1,105           1,375           1,476             1,055
<CAPTION> 
 
                                                                    QUARTER ENDED
                                            --------------------------------------------------------------
                                            OCT 28, 1995    FEB 3, 1996     MAY 4, 1996       AUG 3, 1996
                                            ------------    ------------    ------------      ------------
                                                             (14 WEEKS)
                                                                (DOLLARS IN THOUSANDS)
<S>                                         <C>             <C>             <C>               <C>
Net sales................................     $ 15,737        $ 21,984        $ 20,251          $ 18,768
Operating income.........................        1,323           1,788(1)        2,429(2)            725(3)
</TABLE>
    
 
- ------------
 
(1) Includes pre-opening expenses for two Sports & Co. superstores opened in the
    fourth quarter of fiscal 1996.
 
   
(2) Includes a $513,000 pre-tax gain on sale of the Company's former
    headquarters and distribution facility. Excluding this gain, operating
    income would have been $1,916,000.

(3) Includes a one-time compensation expense of $462,000 related to the issuance
    of stock options on August 1, 1996. See "Certain Transactions--Advisory
    Agreements". Excluding this expense, operating income would have been
    $1,187,000.
    

    In the opinion of the Company's management, this unaudited information has
been prepared on the same basis as the audited information presented elsewhere
herein and includes all adjustments (consisting only of normal recurring
adjustments) necessary to present fairly the information set forth therein. The
operating results from any quarter are not necessarily indicative of the results
to be expected for any future period.
 
LIQUIDITY AND CAPITAL RESOURCES
 
    The Company's capital requirements relate primarily to new store openings
and working capital requirements. The Company's working capital needs are
somewhat seasonal in nature and typically reach their peak near the end of the
third and the beginning of the fourth quarter of its fiscal year. Historically,
the Company has funded its cash requirements primarily through cash flow from
operations and borrowings under its revolving credit facilities.
 
   
    Net cash provided by (used in) operating activities has historically been
driven by net income levels combined with fluctuations in inventory and accounts
payable balances. Net income levels have increased in each of the last three
fiscal years. In addition, the Company has continued to increase inventory
levels throughout these periods and in the twenty-six weeks ended August 3, 1996
as the number of stores has increased and the larger Sports & Co. superstores
have opened. These inventory increases were primarily financed through increased
accounts payable balances in fiscal 1995 but were primarily financed with cash
from operations in both fiscal 1996 and the twenty-six weeks ended August 3,
1996. These activities resulted in cash flows provided by (used in) operating
activities in each of the last three fiscal years and in the twenty-six week
period ending August 3, 1996 of $269,000, $3.2 million, $(158,000), and $(4.3)
million, respectively.
    
 
    With respect to cash flows from investing activities, during the first
quarter of fiscal 1997, the Company completed the sale-leaseback of its new
headquarters and distribution center and the sale of the former headquarters and
warehouse facilities for combined proceeds of $5.6 million and used the proceeds
to repay $4.3 million then outstanding under the Senior Subordinated Notes
issued to finance the new headquarters and distribution center on a temporary
basis and to fund its working capital
 
                                       20
<PAGE>
requirements. Capital expenditures for fiscal 1996 were $8.2 million compared
with $2.2 million in fiscal 1995 and $1.6 million in fiscal 1994. The increase
in these expenditures for fiscal 1996 was primarily the result of the
construction of the new headquarters and distribution center for $4.7 million.
 
    Cash flows from financing activities have historically represented the
Company's financing of its long-term growth. As previously discussed, in fiscal
1996 the Company completed the Recapitalization. This resulted in the
refinancing of all existing debt, the repurchase and retirement of previously
existing shares of Common Stock for cash and debt and the issuance of debt and
new shares of Common Stock in exchange for cash. The net impact of these
financing activities provided $7.6 million in cash in fiscal 1996 and resulted
in a substantial increase in total debt outstanding and a deficit in
stockholders' investment. See "Certain Transactions--Transactions Related to the
Recapitalization."
 
   
    The Company estimates capital expenditures in fiscal 1997 to be
approximately $3.2 million,
(i) approximately 70% of which will be used to fund the opening of approximately
18 Hibbett Sports stores and one Sports & Co. superstore and to remodel selected
existing stores and (ii) approximately 30% of which will be used to fund capital
expenditures related to the headquarters and distribution center. The Company
estimates capital expenditures in fiscal 1998 to be approximately $3.6 million
which includes resources budgeted to (i) fund the opening of approximately 27
Hibbett Sports stores, (ii) remodel selected existing stores and (iii) fund
headquarters and distribution center-related capital expenditures.
    
 
   
    The Company's principal source of liquidity is its $25.0 million Revolving
Loan Agreement provided by Heller. Borrowings under the Revolving Loan Agreement
bear interest at the Company's option either at 2 1/4% plus LIBOR or 1/4% plus
the higher of the prime rate and the federal funds rate. The Revolving Loan
Agreement is secured by a lien on inventory, accounts receivable, equipment and
certain other assets. Availability of funds under the Revolving Loan Agreement
is restricted to a borrowing base consisting of designated percentages of
eligible inventory and accounts receivable. In addition, the Revolving Loan
Agreement requires the maintenance of certain specified financial ratios,
restricts levels of capital expenditures and restricts the incurrence of debt
and payments in respect of capital stock and junior indebtedness. As of August
3, 1996, the Company had $17.6 million of borrowings outstanding under the
Revolving Loan Agreement and availability to borrow up to an additional $1.7
million. The Revolving Loan Agreement expires on November 1, 2000. The Company
also has an outstanding $1.0 million Term Loan from Heller that matures on
November 1, 1997.
    
 
   
    If Saunders Karp & Megrue, L.P. ceases to beneficially own and control,
directly or indirectly, at least 40% of the issued and outstanding Common Stock,
Heller may declare the amounts then outstanding under the Revolving Loan
Agreement immediately due and payable, which would require the Company to
refinance and replace the Revolving Loan Agreement with another credit facility.
    
 
   
    The Company plans to use the proceeds of the Offering (i) to repay $16.0
million aggregate principal amount of the Subordinated Notes issued in
connection with the Recapitalization and accrued interest of approximately $1.5
million, (ii) to repay $1.0 million principal amount of the Term Loan borrowed
in connection with the Recapitalization and accrued interest thereon and (iii)
to reduce the outstanding level of its borrowings under the Revolving Loan
Agreement. Upon the repayment of the Subordinated Notes and the Term Loan and
the reduction of the outstanding level of its borrowings under the Revolving
Loan Agreement, concurrent with the Offering, the Company will record an
extraordinary loss of approximately $1.1 million, net of taxes, reflecting a
write-off of unamortized debt issuance costs and debt discount. Based on its
current operating and store opening plans, the Company believes that it can fund
its cash needs for the foreseeable future through borrowings under the Revolving
Loan Agreement and cash generated from operations. See "Use of Proceeds."
    
 
                                       21
<PAGE>
                                    BUSINESS
 
GENERAL
 
   
    Hibbett is a leading rapidly-growing operator of full-line sporting goods
stores in small to mid-sized markets in the southeastern United States, based on
sales. Hibbett's stores offer a broad assortment of quality athletic footwear,
apparel and equipment at competitive prices with superior customer service. The
Company's merchandise assortment features a core selection of brand name
merchandise emphasizing team and individual sports complemented by a selection
of localized apparel and accessories designed to appeal to a wide range of
customers within each market. The Company believes that its stores are among the
primary retail distribution alternatives for brand name vendors that seek to
reach Hibbett's target markets. Hibbett has received the Nike Retailer
Excellence Award for the Southeast region for eight consecutive years based on
its performance in the full-line sporting goods category.
    
 
   
    The Company operates 68 Hibbett Sports stores as well as eight
smaller-format Sports Additions athletic shoe stores and three larger-format
Sports & Co. superstores. Hibbett's primary retail format and growth vehicle is
Hibbett Sports, a 5,000 square foot store located predominantly in enclosed
malls. Hibbett Sports is typically the primary, full-line sporting goods
retailer in its markets because of, among other factors, its more extensive
selection of traditional team and individual sports merchandise and its superior
customer service.
    
 
INDUSTRY OVERVIEW
 
    According to the National Sporting Goods Association ("NSGA"), United States
retail sales of sporting goods (including athletic footwear, apparel and
equipment) totaled approximately $36 billion in 1995. The marketplace for
sporting goods remains highly fragmented, as many different retailers compete
for market share by utilizing a variety of store formats and merchandising
strategies. In recent years, the growth of large format retailers such as Sports
Authority has resulted in significant consolidation in large metropolitan
markets. However, the competitive environment for sporting goods remains
different in small to mid-sized markets where retail demand does not currently
support larger-format stores. In these markets, customers generally shop for
sporting goods at either (i) a discount store or department store, (ii) a
sporting goods retailer that focuses on a specialty category, such as athletic
footwear, or an activity, such as golf or tennis, and that is either an
independent local operator or part of a national chain or (iii) a full-line
sporting goods retailer that is typically a single-store operation or part of a
small chain.
 
   
    With over 30 years of operating experience in small to mid-sized markets
(population range from 30,000 to 250,000), the Company believes that it is
well-positioned to continue to compete effectively against such other sporting
goods retailers. The Company's merchandise assortment features a core selection
of brand name merchandise emphasizing team and individual sports complemented by
a selection of localized apparel and accessories designed to appeal to a wide
range of customers within each market. Compared to Hibbett, (i) discounters and
department stores typically offer more limited sporting goods assortments, fewer
high-quality name brands and more limited customer service; (ii) specialty
sporting goods retailers typically focus on a specific category, such as
athletic footwear, or an activity, such as golf or tennis, and therefore lack
the wide range of products offered by Hibbett; and (iii) full-line sporting
goods retailers are typically single store operations that lack the systems,
vendor relationships and economies of scale of Hibbett.
    
 
BUSINESS STRATEGY
 
   
    Unique Emphasis on Small Markets. The Company targets markets ranging in
population from 30,000 to 250,000. Management believes that Hibbett is currently
targeting markets of this size in the Southeast more aggressively than any of
its national or regional full-line competitors. By targeting smaller markets,
the Company believes that it is able to achieve significant strategic
advantages, including numerous expansion opportunities, comparatively low
operating costs and a more limited competitive environment than generally faced
in larger markets. In addition, the Company establishes
    
 
                                       22
<PAGE>
greater customer and vendor recognition as the leading full-line sporting goods
retailer in the local community.
 
   
    Strong Regional Focus. With over 30 years of experience as a full-line
sporting goods retailer in the Southeast, the Company believes that Hibbett
benefits from strong name recognition, a loyal customer base and operating and
cost efficiencies. Although the core merchandise assortment tends to be similar
for each Hibbett Sports store, important local and regional differences
frequently exist. Management believes that its ability to merchandise to local
sporting or community interests differentiates Hibbett from its national
competitors. The Company's regional focus also enables it to achieve significant
cost benefits including lower corporate expenses, reduced distribution costs and
increased economies of scale from its marketing activities.
    
 
   
    Low Cost Operating Strategy. In addition to the cost benefits of the
Company's small market emphasis and regional focus, Hibbett maintains tight
control over its operating costs through the use of its management information
systems. The Company's systems assist management in making timely and informed
merchandise decisions, maintaining tight inventory control and monitoring
store-level and corporate expenses.
    
 
   
    Emphasis on Training and Customer Satisfaction. Management seeks to exceed
customer expectations in order to build loyalty and generate repeat business.
The Company strives to hire enthusiastic sales personnel with an interest in
sports and provides them with extensive training to create a sales staff with
strong product knowledge dedicated to outstanding customer service. Hibbett's
training programs focus on both selling skills and continuing product/technical
training and are conducted through in-store clinics, video presentations and
interactive group discussions.
    
 
   
    Investment in Management and Infrastructure. The Company's experienced
management team and its recently upgraded information and distribution systems
are expected to facilitate the Company's future growth. The Company's new
headquarters and distribution center is currently capable of servicing in excess
of 150 Hibbett Sports stores and has significant expansion potential to support
the Company's growth for the foreseeable future. Through its comprehensive
information systems, the Company monitors all aspects of store operations on a
daily basis and is able to control inventory levels and operating costs.
    
 
STORE LOCATIONS
 
   
    The Company operates 79 stores in ten states, including 68 Hibbett Sports
stores, eight Sports Additions stores and three Sports & Co. superstores.
Sixty-eight of the stores are located in malls, and 11, including the three
Sports & Co. superstores, are in strip center locations. Over 80% of the
Company's stores are in markets with a population of less than 250,000.
    
 
                                       23
<PAGE>
   
    A map showing the states in which the Company operated stores as of
September 10, 1996 and the states containing potential expansion markets is set
forth below:
    

                                      [MAP] 

   
    In the map, Alabama, Florida, Georgia, Southern Illinois, Kentucky,
Louisiana, Mississippi, North Carolina South Carolina and Tennessee are shown 
(shaded green) as existing locations of stores.  Arkansas, Indiana, Missouri, 
Ohio, Texas, Virginia and West Virginia are shown (shaded yellow) as potential 
expansion states for stores.]
    

   
<TABLE>
                                       STORE LOCATIONS
<S>                <C>                <C>                <C>                <C> 
ALABAMA - 26       GEORGIA - 9        KENTUCKY - 7       MISSISSIPPI - 13   NORTH
                                                                            CAROLINA - 3
Auburn             Athens             Bowling Green      Columbus (2)       Hendersonville
Birmingham (8)     Brunswick          Madisonville       Corinth            Albemarle
Decatur            Dalton             Owensboro          Hattiesburg        New Bern
Florence (3)       Gainesville        Paducah            Jackson
Gadsden            LaGrange           Somerset           Laurel             TENNESSEE - 13
Huntsville (3)     Rome               Corbin             McComb             Chattanooga
Jasper             Valdosta           Elizabethtown      Meridian (2)       Cleveland
Mobile             Warner Robbins                        Oxford             Columbia
Muscle Shoals      Waycross           LOUISIANA - 1      Pascagoula         Dyersburg (2)
Oxford (2)                            Hammond            Tupelo             Jackson (2)
Selma              ILLINOIS - 1                          Vicksburg          Kingsport
Troy               Carbondale                                               McMinnville
Tuscaloosa (2)                                           SOUTH              Morristown
                                                         CAROLINA - 3
                                                         Aiken              Murfreesboro
FLORIDA - 3                                              Greenwood          Nashville
Panama City                                              Rock Hill          Tullahoma
Santa Rosa
Lake City
</TABLE>
    
 
EXPANSION STRATEGY
 
   
    The Company believes its business and expansion strategies have contributed
to its increasing net sales and operating profits. Over the past five fiscal
years, net sales have increased at a 20.3% compound annual growth rate to $67.1
million in fiscal 1996, and operating income has increased at a 29.3% compound
annual growth rate to $5.6 million in fiscal 1996. Over this period, the
Company's net sales growth has been driven by new store openings and increases
in comparable store net sales. The Company increased its store base from 38
stores at the end of fiscal 1992 to 67 stores at the end of fiscal 1996. See
comparable store net sales information in "Summary Consolidated Financial and
Operating Data."
    
 
   
    The Company is accelerating its rate of new store openings to take advantage
of the growth opportunities in its target markets. The Company has identified
over 500 potential markets for future Hibbett Sports stores within the states in
which it operates and in contiguous states. Hibbett's clustered expansion
program, which calls for opening new stores within a two-hour driving radius of
another
    
 
                                       24
<PAGE>
Company location, allows it to take advantage of efficiencies in distribution,
marketing and regional management. In evaluating potential markets, the Company
considers population, economic conditions, local competitive dynamics and
availability of suitable real estate. Although approximately 90% of Hibbett
Sports stores are located in enclosed malls, the stores also operate profitably
in strip center locations. As the Company continues to expand, it will open new
stores in mall and strip center locations.
 
   
    Management anticipates that Hibbett Sports will remain the Company's primary
growth vehicle as it continues to expand. The Company plans to open
approximately 18 Hibbett Sports stores in fiscal 1997 and approximately 27
Hibbett Sports stores in fiscal 1998. As of September 10, 1996 the Company has
opened 12 Hibbett Sports stores and has signed leases for the remaining six
planned to be opened in fiscal 1997. Hibbett Sports stores are typically
profitable in the first year of operations. In September 1996, the Company plans
to open one Sports & Co. superstore in Monroe, Louisiana, a lease with respect
to which has been signed. In the future, the Company anticipates that it will
selectively open Sports Additions stores and Sports & Co. superstores as
opportunities arise. See "Risk Factors-- Expansion Plans."
    
 
STORE CONCEPTS
 
Hibbett Sports
 
   
    The Company's primary retail format is Hibbett Sports, a 5,000 square foot
store located predominantly in enclosed malls. The Company tailors its Hibbett
Sports concept to the size, demographics and competitive conditions of the small
to mid-sized markets. Sixty Hibbett Sports stores are located in enclosed malls,
the majority of which are the only enclosed malls in the county, and the
remaining eight are located in strip centers. The Company uses exciting design
and in-store atmosphere, eye-catching in-store signage and gift-with-purchase
promotional programs to channel mall traffic into the stores.
    
 
    Hibbett Sports stores offer a core selection of quality, brand name
merchandise with an emphasis on team and individual sports. This merchandise mix
is complemented by a selection of localized apparel and accessories designed to
appeal to a wide range of customers within each market. For example, the Company
believes that apparel with logos of sports teams of local interest represents a
larger percentage of the merchandise mix in Hibbett Sports stores than it does
in the stores of national chain competitors. In addition, the Company strives to
quickly respond to major sports events of local interest such as the recent
University of Kentucky national championship in men's basketball. For example,
Hibbett Sports stores in the state of Kentucky had a selection of national
championship apparel and accessories prominently displayed in the front of each
store the morning following the game and promoted this merchandise with local
radio advertising.
 
Sports & Co.
 
   
    The Company opened the first Sports & Co. superstore in the spring of 1995
in Huntsville, Alabama. Sports & Co. superstores average 25,000 square feet and
offer a larger assortment of athletic footwear, apparel and equipment than
Hibbett Sports stores. Athletic equipment and apparel represent a higher
percentage of the overall merchandise mix at Sports & Co. superstores than they
do at Hibbett Sports stores. Sports & Co. superstores are designed to project
the same exciting and entertaining in-store atmosphere as Hibbett Sports stores
but on a larger scale. For example, Sports & Co. superstores offer customer
participation areas, such as putting greens and basketball hoop shoots, and
feature periodic special events including appearances by well-known athletes.
See "Risk Factors--Expansion Plans."
    
 
                                       25
<PAGE>
Sports Additions
 
    Sports Additions stores are small, mall-based stores, averaging 1,500 square
feet with approximately 90% of merchandise consisting of athletic footwear and
the remainder consisting of caps and a limited assortment of apparel. Sports
Additions stores offer a broader assortment of athletic footwear, with a greater
emphasis on fashion than the athletic footwear assortment offered by Hibbett
Sports stores. All Sports Additions stores are currently located in the malls in
which Hibbett Sports stores are also present.
 
MERCHANDISING
 
    Merchandising Strategy. The Company's merchandising strategy is to provide a
broad assortment of quality athletic footwear, apparel and equipment at
competitive prices. The Company's stores offer a core selection of brand name
merchandise with an emphasis on team and individual sports. This merchandise mix
is complemented by a selection of localized apparel and accessories designed to
appeal to a wide range of customers within each market. The Company's leading
product category is athletic footwear, followed by apparel and sporting
equipment, ranked according to sales. No single product category accounts for
more than 50% of sales. The Company's pricing strategy is to offer competitive
prices to its customers. The Company's management information systems track
different retail prices for the same item at different stores, enabling more
competitive pricing by location. In addition, information from the Company's
point-of-sale computer system is regularly reviewed and analyzed by the
purchasing staff to assist it in making merchandise allocation and markdown
decisions.
 
   
    Brand Name Merchandise. The Company emphasizes quality brand name
merchandise. The Company believes that the breadth and depth of its brand name
merchandise selection generally exceeds the merchandise selection carried by
local independent competitors. Many of these branded products are highly
technical and require considerable sales assistance. The Company works with its
vendors to educate the sales staff at the store level on new products and
trends.
    
 
    The following list represents the top 25 brand names (based on sales)
offered by the Company:
 

Adidas                  K-Swiss                   Rollerblade
Asics                   Louisville Slugger        Russell
Champion                Mizuno                    Spalding
Columbia                New Balance               Starter
Converse                New Era                   The Game
Dodger                  Nike                      Umbro
Easton                  Pro Line                  Wilson
Everlast                Rawlings
Fila                    Reebok
 
    Regional Merchandise. Although the core merchandise assortment tends to be
similar for each Hibbett Sports store, important local or regional differences
frequently exist. Accordingly, the Company's stores regularly offer products
that reflect preferences for particular sporting activities in each community
and local interest in college and professional sports teams. The Company's
knowledge of these interests, combined with its access to leading vendors,
enables Hibbett Sports stores to react quickly to emerging trends or special
events, such as college or professional championships.
 
    Purchasing. The Company's merchandise staff, consisting of the Vice
President of Merchandising and nine merchandise buyers, analyze current sporting
goods trends by maintaining close relationships with the Company's vendors,
monitoring sales at competing stores, communicating with customers, store
managers and personnel and reviewing industry trade publications. The
merchandise staff works closely with store personnel to meet the requirements of
individual stores for appropriate merchandise in sufficient quantities.
 
                                       26
<PAGE>
VENDOR RELATIONSHIPS
 
   
    The sporting goods retail business is very brand name driven. Accordingly,
the Company maintains relationships with a number of well-known sporting goods
vendors to satisfy customer demand. The Company believes that its stores are
among the primary retail distribution alternatives for brand name vendors that
seek to reach Hibbett's target markets. As a result, the Company is able to
attract considerable vendor interest and establish long-term partnerships with
vendors. As its vendors expand their product lines and grow in popularity, the
Company expands its sales and promotions of these products within its stores. In
addition, as the Company continues to increase its store base and enter new
markets, the vendors have increased their brand presence within these regions.
The Company also places significant emphasis on and works with its vendors to
establish the most favorable pricing and to receive cooperative marketing funds.
    
 
    Management believes the Company maintains excellent working relationships
with vendors. During fiscal 1996, the Company's largest vendor, Nike,
represented approximately 35% of its total purchases. Hibbett has received the
Nike Retailer Excellence Award for the Southeast region for eight consecutive
years based on its performance in the full-line sporting goods category.
 
ADVERTISING AND PROMOTION
 
    The Company targets special advertising opportunities in its markets to
increase the effectiveness of its advertising spending. In particular, the
Company prefers advertising in local media as a way to further differentiate
itself from national chain competitors. Substantially all of the Company's
advertising and promotional spending is centrally directed, with some funds
allocated to district managers on an as-requested basis. Advertising in the
sports pages of local newspapers serves as the foundation of the Company's
promotional program, and in fiscal 1996 it accounted for the majority of total
advertising spending. Other media such as local radio, television and outdoor
billboards are used by the Company to reinforce Hibbett name recognition and
brand awareness in the community. In addition, direct mail to customers on an
in-house mailing list has been used by the Company to reinforce already
established buying patterns and to increase customer loyalty.
 
    The cooperative promotional program with its vendors plays an integral part
in the Company's advertising strategy by funding a significant portion of its
advertising budget and increasing Hibbett's name recognition. The Company holds
an annual marketing meeting at which it presents to its major vendors a number
of advertising alternatives. At that meeting, vendors select their preferred
advertising and promotional programs which often cover a number of different
media and are based on multiple themes, and during the ensuing twelve-month
period the Company develops and implements the selected programs in close
cooperation with those vendors. For example, the Company has recently developed
a joint television commercial with Nike and has begun placing vendor sponsored
advertising signage on its delivery trucks.
 
CUSTOMER SATISFACTION
 
   
    Customer Service. Commitment to customer satisfaction and service is an
integral part of Hibbett's operating strategy. Management seeks to exceed
customer expectations in order to build loyalty and generate repeat business.
The Company strives to hire enthusiastic sales personnel with an interest in
sports and provides them with extensive training to create a sales staff with
strong product knowledge, dedicated to customer service. The Company also offers
services such as special order programs, monogramming, sewing and screening
services and large order processing for local groups in an effort to further
maximize customer satisfaction.
    
 
    Training. The Company provides continuing sales and technical/product
training for its sales personnel. A key part of the training process is its
testing program. All store personnel are required to take a written test and
perform role playing exercises before moving on to a higher sales position and
ultimately advancing within the organization. The Company utilizes a number of
training tools to
 
                                       27
<PAGE>
develop competent salespeople and future managers, including: (i) a two-part
salesperson training program designed to teach new hires and seasoned employees
how to be effective salespeople; (ii) a continuing product/technical training
program taught through in-store clinics, instructional manuals or video
presentations designed to educate the sales personnel on technical facets and
the use of a particular product; and (iii) store training meetings designed to
educate all salespeople at the store level as a group on a particular topic.
 
STORE OPERATIONS
 
    Effective interaction between the corporate office and the stores is a key
element of Hibbett's operating strategy. Close communications are maintained
among senior management, district managers, store managers and sales personnel.
Senior management is easily accessible to store managers and staff. In addition,
the close proximity of the stores encourages regular visits by the district
managers to address store issues and concerns, to provide encouragement and to
discuss national, regional and local trends in the sporting goods sector. Senior
management conducts monthly meetings at the Company's corporate headquarters
with all of the district managers. The outcome of these meetings is communicated
to the store base by the district managers on a regular basis as well as in
similar all-day sessions with the store managers. These meetings facilitate
constant two-way communication between headquarters and the store base.
 
    The Company's management structure consists of one district manager for
approximately every ten stores and at the store level, on average, one store
manager, two assistant store managers and five or six sales personnel including
trainees. Additional trainees and part-time personnel are typically hired to
assist the store personnel with increased traffic and sales volume in the fourth
quarter. Store managers are responsible for the operations of individual stores
including recruiting and hiring store personnel. The Company strongly favors
internal development of its store managers and constantly looks for motivated
and talented people to promote from within.
 
DISTRIBUTION
 
   
    The Company maintains a single 130,000 square foot distribution center in
Birmingham, Alabama for all 79 of its existing stores and manages the
distribution process centrally from its corporate headquarters which are located
in the same building as the distribution center. In January 1996 the Company
moved its operations to this newly constructed distribution center which is
capable of servicing in excess of 150 Hibbett Sports stores and has significant
expansion potential to support the Company's growth for the foreseeable future.
The Company believes strong distribution support for its stores is a critical
element of its expansion strategy and is central to its ability to maintain a
low cost operating structure. As the Company continues its expansion, it intends
to open new stores in locations that can be supplied from the Company's
distribution center.
    
 
    The Company receives substantially all of its merchandise at its
distribution center. Upon receipt, the merchandise is inspected, entered into
the Company's computer system, allocated to stores, ticketed (to the extent that
it was not pre-ticketed by the vendor) and boxed for distribution to the
Company's stores. For more efficient processing, the Company also operates a
"cross-dock" system for merchandise that has been pre-split by store and
pre-ticketed by the vendor before arriving at the distribution center. The
Company continually strives to improve its allocation methods to manage its
inventory more efficiently. For key products, the Company maintains backstock at
the distribution center that is allocated and distributed to stores through an
automatic replenishment program based on items sold during the prior week.
Merchandise is typically delivered to stores weekly via Company-operated
vehicles.
 
MANAGEMENT INFORMATION SYSTEMS
 
    The Company utilizes integrated information systems centralized at the
corporate level. The Company's systems are designed to track product movement
throughout the store base. Detailed sales
 
                                       28
<PAGE>
transaction records are accumulated on each store's POS system and polled
nightly by the Company's main system which runs on an IBM AS/400 system. This
information is communicated to the merchandise buyers, who use the Company's
inventory control system to order merchandise as needed. The Company recently
upgraded its systems to manage a store base in excess of 150 stores.
 
    Inventory. The Company's inventory control systems, written by Island
Pacific Software, report purchasing, receiving, shipping, sales and individual
SKU level inventory stocking information. Information from the Company's
point-of-sale computer system is regularly reviewed and analyzed by the
purchasing staff to assist in making merchandise allocation and markdown
decisions. The Company uses an automatic reorder system to maintain in-stock
positions on key items. This system provides management with the information
needed to determine the proper timing and quantity of reorders. Through the
Island Pacific Software package, the Company is able to accommodate different
retail prices for the same item at different stores and as a result to price
merchandise competitively by market.
 
    EDI and Quick-Ship. Current electronic data interchange capabilities include
the transmission of purchase orders directly to some of the Company's vendors.
The Company has recently implemented EDI on its IBM AS/400 system. This allows
for the scheduling of EDI transmissions and receiving as well as the required
processes before and after communications. Management believes the Company's EDI
effort with vendors will continue to grow in the future as retailers and
suppliers focus on further increasing operating efficiencies.
 
    Financial Reporting. The financial reporting systems provide the Company
with detailed financial reporting to support management's operational decisions
and cost control efforts. All accounting, accounts payable, accounts receivable,
payroll and human resources software is written and maintained by Lawson
Software, Inc. and resides on the Company's IBM AS/400 system. This system
provides functions such as scheduling of payments, receiving of payments,
general ledger interface, vendor tracking, and flexible reporting options.
 
TEAM SALES
 
    Hibbett Team Sales, Inc. ("Team Sales"), a wholly-owned subsidiary of the
Company, is a leading supplier of customized athletic apparel, equipment and
footwear to school, athletic and youth programs in Alabama. Team Sales sells its
merchandise directly to educational institutions and youth associations. The
operations of Team Sales are independent of the operations of the Company's
stores, and its warehousing and distribution are managed separately out of its
own warehouse. The Company believes that Team Sales' operations generate
goodwill in the community and introduce young sports enthusiasts to Hibbett as a
supplier of sporting goods. Although Team Sales represents a small percentage of
the Company's sales and profits, management believes that through the operation
of Team Sales the Company is able to enhance many of its vendor relationships.
 
PROPERTIES
 
   
    The Company currently leases all of its existing 79 store locations and
expects that its policy of leasing rather than owning will continue as it
expands. The Company's leases typically provide for a short initial lease term
with options on the part of the Company to extend. Management believes that this
lease strategy enhances the Company's flexibility to pursue various expansion
opportunities resulting from changing market conditions and to periodically
re-evaluate store locations. The Company's ability to open new stores is
contingent upon locating satisfactory sites, negotiating favorable leases and
recruiting and training additional qualified management personnel.
    
 
    As current leases expire, the Company believes that it will be able either
to obtain lease renewals if desired for present store locations or to obtain
leases for equivalent or better locations in the same general area. To date, the
Company has not experienced difficulty in either renewing leases for existing
locations or securing leases for suitable locations for new stores. A majority
of the Company's store leases contain provisions that would permit the landlord
to terminate the lease or to increase rent upon a
 
                                       29
<PAGE>
   
change in control of the Company. The Recapitalization constituted a change in
control that triggered these rights for a majority of the Company's landlords as
of November 1, 1995, the date of the consummation of the Recapitalization. Many
of such leases also require the Company to give notice of any change in control.
No notice was given to landlords prior to the Recapitalization. As of September
10, 1996, the Company has not received any notice regarding any landlord's
intention to either terminate a lease or to increase rent as a result of the
Recapitalization. In addition, many of the Company's leases contain certain
provisions with which the Company may not be in compliance. Based primarily on
the Company's belief that it maintains good relations with its landlords, that
most of its leases are at market rents and that it has historically been able to
secure leases for suitable locations, management believes that these provisions
will not have a material adverse effect on the business or financial condition
of the Company.
    
 
    The Company moved its operations to the newly-built corporate offices and
distribution center in Birmingham, Alabama in January 1996. The offices and the
distribution center are leased by the Company under a long term operating lease.
Team Sales owns its warehousing and distribution center located in Birmingham,
Alabama.
 
COMPETITION
 
   
    The business in which the Company is engaged is highly competitive and many
of the items sold by the Company are sold by local sporting goods stores,
department and discount stores, athletic footwear and other specialty athletic
stores, traditional shoe stores and national and regional full-line sporting
goods stores. Many of the stores with which the Company competes are units of
national chains that have substantially greater financial and other resources
than the Company. Although several of those competitors, such as Foot Locker or
Foot Action, are already present in most of Hibbett Sports' mall locations, the
Company believes that its Hibbett Sports format is able to compete effectively
by distinguishing itself as a full-line sporting goods store with an emphasis on
team and individual sports merchandise complemented by a selection of localized
apparel and accessories. The Company's Sports & Co. superstores compete with
sporting goods superstores, athletic footwear superstores and mass
merchandisers. The Company believes the principal competitive factors in its
markets are service, breadth of merchandise offered, availability of brand
names, availability of local merchandise and price. The Company believes it
competes favorably with respect to these factors in the small to mid-sized
markets in the Southeast. However, there can be no assurance that the Company
will continue to be able to compete successfully against existing or future
competitors. Expansion by the Company into markets served by its competitors,
entry of new competitors or expansion of existing competitors into the Company's
markets, could have a material adverse effect on the Company's business,
financial condition and results of operations.
    
 
EMPLOYEES
 
   
    The Company employed approximately 380 full-time and approximately 610
part-time employees at August 3, 1996, none of whom are represented by a labor
union. The number of part-time employees fluctuates depending on seasonal needs.
There can be no assurance that the Company's employees will not, in the future,
elect to be represented by a union. The Company considers its relationship with
its employees to be good and has not experienced significant interruptions of
operations due to labor disagreements.
    
 
LEGAL PROCEEDINGS
 
    The Company is a party to various legal proceedings incidental to its
business. In the opinion of management, after consultation with legal counsel,
the ultimate liability, if any, with respect to those proceedings is not
presently expected to materially affect the business, financial position or
results of operations of the Company.
 
                                       30
<PAGE>
                                   MANAGEMENT
 
EXECUTIVE OFFICERS AND DIRECTORS
 
   
    The executive officers and directors of the Company and their ages as of
August 3, 1996 are as follows:
    
 
   
<TABLE><CAPTION>
                   NAME                      AGE                    POSITION
- ------------------------------------------   ---   ------------------------------------------
<S>                                          <C>   <C>
 
Michael J. Newsome........................         President; Chief Operating Officer;
                                             57    Director
 
Susan H. Fitzgibbon.......................   32    Chief Financial Officer
 
Joy A. McCord.............................   41    Vice President of Merchandising
 
Cathy E. Pryor............................   33    Vice President of Store Operations
 
John F. Megrue............................   38    Chairman of the Board; Director
 
Clyde B. Anderson.........................   36    Director
 
Barry H. Feinberg.........................   51    Director
 
F. Barron Fletcher, III...................   29    Director
 
Thomas A. Saunders, III...................   60    Director
</TABLE>
    
 
    Michael J. Newsome has been the President and the Chief Operating Officer of
the Company since 1981. Since joining the Company as an outside salesman over 30
years ago, Mr. Newsome has held numerous positions at Hibbett, including as
retail clerk, outside salesman to schools, store manager, district manager,
division manager and president. Prior to joining the Company, Mr. Newsome worked
in the sporting goods retail business for six years.
 
    Susan H. Fitzgibbon has been the Chief Financial Officer of the Company
since April 1996. Prior to joining the Company, she held various financial
positions at Bruno's Inc., a supermarket store operator, from December 1992
through April 1996, serving most recently as Controller. Prior to Bruno's Inc.,
Ms. Fitzgibbon spent six years at Arthur Andersen LLP during which she worked
extensively with retailing clients.
 
    Joy A. McCord has been the Vice President of Merchandising at the Company
since 1995. Ms. McCord is responsible for buying, advertising and inventory
control. Ms. McCord has been with the Company for nine years. During that time,
she has held positions as sporting goods buyer for four years and general
merchandise manager for five years. Prior to joining the Company, she worked as
a department manager at Loveman's department stores for two years and
merchandise buyer at Parisian department stores for eight years. Ms. McCord has
over 19 years of experience in the retailing industry.
 
    Cathy E. Pryor has been the Vice President of Store Operations at the
Company since 1995. Her responsibilities include overseeing all of the stores,
directing district managers, organizing training and overseeing management
information systems. Ms. Pryor has been with the Company for eight years. During
that time, she has held positions as a district manager and Director of Store
Operations. Prior to joining the Company, she worked at Champs as a district
manager. Ms. Pryor has over eleven years of experience in the sporting goods
retail business.
 
   
    John F. Megrue has been a Director and Chairman of the Board of the Company
since 1995. Mr. Megrue has been a partner of SKM Partners, L.P., which serves as
the general partner of Saunders Karp & Megrue, L.P., a private equity investment
firm, and each of the Funds, since 1992. From 1989 to 1992, Mr. Megrue served as
a Vice President and Principal at Patricof & Co., a private equity investment
firm, and prior thereto he served as a Vice President at C.M. Diker Associates,
a private equity investment firm. Mr. Megrue is also a Vice Chairman and
director of Dollar Tree Stores, Inc.
    
 
                                       31
<PAGE>
   
    Clyde B. Anderson has been a Director of the Company since 1987. Mr.
Anderson has served as the Chief Executive Officer of Books-A-Million, Inc., a
book retailer, since July 1992 and as director and President of Books-A-Million,
Inc. since November 1987.
    
 
   
    Barry H. Feinberg has been a Director of the Company since 1996. Mr.
Feinberg has been an advisor to Saunders Karp & Megrue, L.P. since 1994. He is a
founding partner of Kaiser, Feinberg & Associates, a marketing consulting firm,
specializing in multi-market retail organizations. From 1974 until 1991, he was
with Silo, Inc., a national consumer electronics retailer, where he served as
President and CEO from 1978 to 1991. Mr. Feinberg currently teaches courses in
retailing and retail marketing at the Wharton School at the University of
Pennsylvania. He also serves as a director of Deb Shops, Inc.
    
 
   
    F. Barron Fletcher, III has been a Director of the Company since 1995. Mr.
Fletcher joined Saunders Karp & Megrue, L.P. as an associate in 1992 and is
currently a principal. Prior to joining Saunders Karp & Megrue, L.P., from 1991
through 1992, Mr. Fletcher was a financial analyst with Wasserstein Perella &
Co. where he served in the merchant banking department and also in mergers and
acquisitions. Prior to that, Mr. Fletcher was a financial analyst with Trammell
Crow Ventures which specialized in leveraged acquisitions and divestitures in
the real estate industry.
    
 
   
    Thomas A. Saunders, III, has been a Director of the Company since 1995. Mr.
Saunders has been a partner of SKM Partners, L.P., which serves as the general
partner of Saunders Karp & Megrue, L.P. and each of the Funds, since 1990.
Before founding Saunders Karp & Megrue, L.P., Mr. Saunders served as a Managing
Director of Morgan Stanley & Co. Incorporated from 1974 to 1989 and as Chairman
of The Morgan Stanley Leveraged Equity Fund II, L.P., from 1987 to 1989. Mr.
Saunders is a member of the Board of Visitors of the Virginia Military Institute
and is the Chairman of the Board of Trustees of the University of Virginia's
Darden Graduate School of Business Administration. Mr. Saunders is also a
Trustee of the Cold Spring Harbor Laboratory and a director of Dollar Tree
Stores, Inc.
    
 
   
    Prior to the closing of the Offering, the Company's Certificate of
Incorporation will provide that the number of directors constituting the Board
of Directors shall be such number, not more than nine or less than six, as is
established from time to time by resolution of the Board of Directors pursuant
to the Bylaws. The Board of Directors currently consists of six directors who,
prior to the closing of the Offering, will be divided into three classes of two
directors, designated Class I, Class II and Class III. Messrs. Feinberg and
Fletcher will be designated as Class I directors, Messrs. Newsome and Saunders
will be designated as Class II directors and Messrs. Anderson and Megrue will be
designated as Class III directors. The initial Class I directors will serve
until the annual shareholder meeting in 1997, the initial Class II directors
will serve until the annual shareholder meeting in 1998 and the initial Class
III directors will serve until the annual shareholder meeting in 1999.
    
 
    All of the current members of the Board of Directors were elected pursuant
to the Stockholders Agreement. See "Certain Transactions--Stockholders
Agreement."
 
   
    It will be necessary for the Company to have two independent directors
within 90 days after the date of this Prospectus in order to maintain its Nasdaq
National Market listing. Failure to have such directors within such period could
result in a delisting of the Common Stock from the Nasdaq National Market.
    
 
    The Company's Board of Directors intends to establish an audit committee
(the "Audit Committee") and a compensation committee (the "Compensation
Committee"). The Audit Committee will recommend the annual engagement of the
Company's auditors, with whom the Audit Committee will review the scope of audit
and non-audit assignments, related fees, the accounting principles used by the
Company in financial reporting and the adequacy of the Company's internal
control procedures. The Compensation Committee will determine officers' salaries
and bonuses, and will administer the Company's stock plans. The two new
independent directors will be appointed to the Audit and Compensation
 
                                       32
<PAGE>
   
Committees at the time they are elected to the Board of Directors of the
Company. Further, the approval of disinterested directors will be required for
any material agreements or arrangements between the Company and directors,
officers, existing principal shareholders and their affiliates. The Company
intends to establish an executive committee and Clyde B. Anderson will be
appointed the chairman thereof. See "Certain Transactions--Advisory Agreements."
    
 
DIRECTOR COMPENSATION
 
   
    During fiscal 1996, Clyde B. Anderson was paid $45,000 for his services as a
director. Following the completion of the Offering, pursuant to the Bylaws, each
non-employee director will be entitled to an annual fee of $10,000 plus $500 for
each meeting, which fee may be waived by that director. All directors currently
in office intend to waive their fees.
    
 
EXECUTIVE COMPENSATION
 
    The following table sets forth the compensation earned by the President and
each other executive officer whose compensation for services rendered in fiscal
1996 exceeded $100,000.
   
<TABLE><CAPTION>
                                             SUMMARY COMPENSATION TABLE
- ---------------------------------------------------------------------------------------------------------------------
                                                                              LONG-TERM COMPENSATION
                                                                         --------------------------------

                                                                                 AWARDS
                                                                         ----------------------
                                       ANNUAL COMPENSATION                            SECURITIES  PAYOUTS
                           -------------------------------------------   RESTRICTED   UNDERLYING  -------   ALL OTHER
   NAME AND PRINCIPAL                                        OTHER         STOCK       OPTIONS     LTIP     COMPENSA-
         POSITION          YEAR(1)    SALARY     BONUS    COMPENSATION     AWARDS     /SARS (2)   PAYOUTS   TION (3)
- -------------------------  -------   --------   -------   ------------   ----------   ---------   -------   ---------
<S>                        <C>       <C>        <C>       <C>            <C>          <C>         <C>       <C>
Michael J. Newsome,
 President, Chief
 Operating Officer and
Director.................    1996    $112,692   $96,705     --             --           40,983     --        $ 6,750
Cathy E. Pryor, Vice
 President of Store
Operations...............    1996    $ 75,654   $31,894     --             --           12,684     --        $ 4,291
</TABLE>
    
 
- ------------
 
(1) Hibbett's fiscal year ends on the Saturday nearest to January 31 of each
    year.
 
(2) Consists of stock options granted pursuant to the Hibbett Sporting Goods,
    Inc. Stock Option Plan.
 
(3) Consists of contributions by the Company under the Hibbett Sporting Goods,
    Inc. 401(k) Profit Sharing Plan.
 
STOCK OPTION PLANS
 
   
    The Company's shareholders approved and adopted the Hibbett Sporting Goods,
Inc. Stock Option Plan (as amended from time to time, the "Original Plan") as of
August 25, 1995, in order to provide selected officers and employees of the
Company who are responsible for the conduct and management of its business with
equity-based incentives in connection with the performance of their duties and
responsibilities with the Company. Under the Original Plan, 66,352 shares of
Common Stock are reserved for issuance. Options on all of these shares have been
granted and the Company's Board of Directors has discontinued future grants of
stock options under the Original Plan. As of April 1, 1996, the Company's
shareholders approved and adopted the Hibbett Sporting Goods, Inc. 1996 Stock
Option Plan (as amended from time to time, the "1996 Plan") under which future
grants of stock options under the Company's stock option program will be made.
Under the 1996 Plan, 238,566 shares of Common Stock have been reserved for
issuance.
    
 
   
    The Original Plan and the 1996 Plan (collectively, the "Plans") provide for
the grant of stock options, which may be non-qualified stock options or
incentive stock options for tax purposes. Following the completion of the
Offering, the Plans will be administered by a Compensation Committee consisting
of members of the Company's Board of Directors who are "non-employee directors"
within the meaning
    
 
                                       33
<PAGE>
   
set forth in Rule 16b-3(b)(3) promulgated under the Securities Exchange Act of
1934, as amended. Under the Plans, all full-time employees selected by the
Compensation Committee will be eligible to receive options.
    
 
   
    The Compensation Committee is authorized to determine the terms and
conditions of all option grants, subject to the limitations that the option
price per share under the Plans may not be less than the fair market value of a
share of Common Stock on the date of grant and the term of an option may not be
longer than ten years. Payment of the option price may be made in the discretion
of the Compensation Committee in cash or common stock or a combination thereof.
Options granted under the Plans are not transferable except by will or the laws
of descent and distribution, and are exercisable during the optionee's life only
by the optionee.

    In the event of a change in control (as defined in the Plans), the
Compensation Committee may take any action it deems appropriate with respect to
outstanding options.
    
 
   
    The Plans may be amended or terminated by the Compensation Committee from
time to time to the extent deemed appropriate; provided however that no
amendment shall be made (i) which would impair the rights of an optionee without
such optionee's consent or (ii) in the case of the Original Plan, which would
increase the number of shares reserved for issuance under such Plan or change
the class of employee eligible to participate in such Plan absent shareholder
approval.
    
 
   
    Options to purchase a total of 66,352 shares of Common Stock have been
granted under the Original Plan to six employees of the Company, including a
grant to Mr. Newsome of an option to purchase 40,983 shares of Common Stock and
a grant to Ms. Pryor of an option to purchase 12,684 shares of Common Stock. Ms.
Pryor's options granted under the Original Plan vest over a three year period in
equal installments beginning on the first anniversary of the grant date. Mr.
Newsome's options vest over five years in equal installments beginning on the
first anniversary of the grant date. On April 1, 1996 options to purchase a
total of 45,409 shares of Common Stock were granted under the 1996 Plan to 36
employees, including a grant to Ms. Pryor of an option to purchase 10,655 shares
of Common Stock. Effective upon consummation of the Offering, grants of options
to purchase a total of 32,787 shares of Common Stock at a price equal to the
public offering price will be made under the 1996 Plan to four employees,
including Mr. Newsome and Ms. Pryor. Mr. Newsome and Ms. Pryor will be granted
options to purchase 11,475 and 8,197 shares of Common Stock, respectively.
Options granted under the 1996 Plan vest over a five year period, in equal
installments, beginning on the first anniversary of the grant date.
    
 
STOCK PLAN FOR OUTSIDE DIRECTORS
 
   
    The Company's Board of Directors has adopted, and the Company's shareholders
have approved the Outside Director Stock Plan, which plan shall become effective
upon consummation of the Offering. The Outside Director Stock Plan provides for
awards of nonqualified options to directors of the Company who are not employees
of the Company, Saunders Karp & Megrue, L.P. or any affiliate of either of them
("Eligible Directors"). The purpose of the Outside Director Stock Plan is to
promote the interests of the Company and its shareholders by increasing the
proprietary interest of Eligible Directors in the growth and performance of the
Company.
    
 
   
    Pursuant to the Outside Director Stock Plan, on the closing date (the
"Effective Date") of the Offering each Eligible Director will be granted an
option to purchase 5,000 shares of Common Stock and each Eligible Director
elected following the Effective Date will be granted an option to purchase 5,000
shares of Common Stock upon his initial election to the Board. On the last day
of each fiscal year of the Company (beginning with the fiscal year commencing on
a date following the Offering), each Eligible Director shall be granted an
additional option for 2,500 shares of Common Stock; provided that any person
elected as an Eligible Director during a fiscal year will be granted an option
for a prorated portion of 2,500 shares on the last day of the fiscal year during
which such person was elected. Each
    
 
                                       34
<PAGE>
   
option will: (i) vest immediately; and (ii) expire on the earlier of the tenth
anniversary of the grant date or one year from the date on which an optionee
ceases to be an Eligible Director. The exercise price per share of Common Stock
will be 100% of the fair market value per share on the grant date.
    
 
   
    The maximum number of shares of Common Stock in respect of which options may
be granted under the Outside Director Stock Plan is 50,000. Shares of Common
Stock subject to options that are forfeited, terminated or canceled will again
be available for awards. The shares of Common Stock to be delivered under the
Outside Director Stock Plan will be made available from the authorized but
unissued shares of Common Stock or from treasury shares. The number and class of
shares available under the Outside Director Plan and/or subject to outstanding
options may be adjusted by the Board of Directors to prevent dilution or
enlargement of rights in the event of various changes in the capitalization of
the Company.
    
 
    The Outside Director Stock Plan will be administered by the Board of
Directors. Subject to the provisions of the Outside Director Stock Plan, the
Board shall be authorized to interpret the Outside Director Stock Plan, to
establish, amend, and rescind any rules and regulations relating to it and to
make all other determinations necessary or advisable for its administration;
provided, however, that the Board will have no discretion with respect to the
selection of directors to receive options, the number of shares of Common Stock
subject to any such options, the purchase price thereunder or the timing or term
of grants of options. The determinations of the Board in the administration of
the Outside Director Stock Plan will be final and conclusive. The validity,
construction and effect of the Outside Director Stock Plan and any rules and
regulations relating to it will be determined in accordance with the laws of the
State of Delaware.
 
    The options granted under the Outside Director Stock Plan may not be
assigned or transferred, except by will or the laws of descent and distribution
or pursuant to a qualified domestic relations order.
 
   
    No option may be granted under the Outside Director Stock Plan after the
tenth annual meeting of the Company's shareholders following the consummation of
the Offering unless the plan is extended by the shareholders.
    
 
    The Outside Director Stock Plan may be amended by the Company's Board of
Directors, as it shall deem advisable or to conform to any change in any law or
regulation applicable thereto; provided that the Company's Board of Directors
may not, except in the limited circumstances described above, without the
authorization and approval of shareholders: (i) increase the number of shares of
Common Stock which may be purchased pursuant to options, either individually or
in the aggregate; (ii) change the requirement that option grants be priced at
fair market value; or (iii) modify in any respect the class of individuals who
constitute Eligible Directors.
 
EMPLOYEE STOCK PURCHASE PLAN
 
   
    The Company's Board of Directors has adopted and the Company's shareholders
have approved the Hibbett Sporting Goods, Inc. Employee Stock Purchase Plan (the
"Employee Stock Purchase Plan"). Under the Employee Stock Purchase Plan, a
maximum of 75,000 shares of Common Stock may be purchased from the Company by
the employees through payroll withholding pursuant to a series of quarterly
offerings following the consummation of the Offering. The Employee Stock
Purchase Plan is established pursuant to the provisions of Section 423 of the
Code. All full-time employees who have completed one year of service, except for
employees who own Common Stock of the Company or options on such stock which
represent more than 5% of the Common Stock of the Company, are eligible to
participate. The Employee Stock Purchase Plan will be administered by a
committee of the Board of Directors (the "Committee"). The Committee shall have
discretion to administer, interpret and construe any and all provisions of the
Employee Stock Purchase Plan. The Committee's determinations will be conclusive.
In the event of certain corporate transactions or events affecting the Common
Stock or structure of the Company, the Committee may make certain adjustments
set forth in the Employee
    
 
                                       35
<PAGE>
   
Stock Purchase Plan. The Board may amend, alter or terminate the Plan at any
time; provided that shareholder approval must generally be obtained for any
change that would require shareholder approval under any regulatory or tax
requirement that the Board deems desirable to comply with or obtain relief under
and subject to the requirement that no rights under an outstanding option may be
impaired by such action without the consent of the holder thereof. The purchase
price of the Common Stock will be 85% of the fair market value of the Common
Stock on the date of the offering commencement or termination, whichever is
lower. The Shares of Common Stock which may be purchased pursuant to the
Employee Stock Purchase Plan will be made available from authorized but unissued
shares of Common Stock or from treasury shares. No employee will be granted any
right to purchase Common Stock with a value in excess of $25,000 per year.
    
 
OPTION/SAR GRANTS IN LAST FISCAL YEAR
 
    The following table sets forth certain information concerning grants of
stock options made to the executive officers named in the Summary Compensation
Table during the fiscal year ended February 3, 1996.
   
<TABLE><CAPTION>
                                                                                               POTENTIAL
                                                                                          REALIZABLE VALUE AT
                                                                                             ASSUMED ANNUAL
                                                                                          RATES OF STOCK PRICE
                                                                                              APPRECIATION
                                                 INDIVIDUAL GRANTS                          FOR OPTION TERM
                              --------------------------------------------------------    --------------------
                               NUMBER OF        % OF TOTAL
                               SECURITIES      OPTIONS/SARS     EXERCISE
                               UNDERLYING       GRANTED TO      OR BASE
                              OPTIONS/SARS      EMPLOYEES        PRICE      EXPIRATION
           NAME                 GRANTED       IN FISCAL YEAR     ($/SH)        DATE        5% (3)     10% (3)
- ---------------------------   ------------    --------------    --------    ----------    --------    --------
<S>                           <C>             <C>               <C>         <C>           <C>         <C>
Michael J. Newsome.........     40,983(1)          61.77%         6.10        11/01/05    $157,224    $398,436
Cathy E. Pryor.............     12,684(2)          19.12%         1.89         8/25/01    $  8,153    $ 18,497
</TABLE>
    
 
- ------------
 
(1) These options have a term of ten years and vest over a five year period, in
    equal installments beginning on the first anniversary of the grant date.
    These options were granted as of November 1, 1995 under the Original Plan
    pursuant to the terms of the Employment Agreement. See "--Employment
    Agreement."
 
(2) These options have a term of six years and vest over a three year period, in
    equal installments beginning on the first anniversary of the grant date.
 
   
(3) The dollar amounts shown are based on certain assumed rates of appreciation
    and the assumption that the options will not be exercised until the end of
    the expiration periods applicable to the options. Actual realizable values,
    if any, on stock option exercises and common stock holdings are dependent on
    the future performance of the Common Stock. There can be no assurance that
    the assumed rates of appreciation will be achieved.
    
 
                                       36
<PAGE>
AGGREGATE OPTION EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR-END OPTION VALUES
 
    No options were exercised by the executive officers named in the Summary
Compensation Table during fiscal 1996. No stock appreciation rights were
exercised by such executive officers or were outstanding at the end of the year.
The following table sets forth certain information concerning unexercised
options and fiscal year-end option values for the named executive officers.
 
   
<TABLE><CAPTION>
                                                   NUMBER OF SECURITIES           VALUE OF UNEXERCISED
                                                  UNDERLYING UNEXERCISED              IN-THE-MONEY
                                                       OPTIONS/SARS                   OPTIONS/SARS
                                                  AT FISCAL YEAR-END (#)         AT FISCAL YEAR-END ($)
                     NAME                        EXERCISABLE/UNEXERCISABLE    EXERCISABLE/UNEXERCISABLE (1)
- ----------------------------------------------   -------------------------    -----------------------------
<S>                                              <C>                          <C>
Michael J. Newsome............................            0/40,983                           0/0
Cathy E. Pryor................................            0/12,684                      0/53,388
</TABLE>
    
 
- ------------
 
   
(1) Based on the fair market value of the Company's Common Stock at the end of
    fiscal 1996 ($6.10 per share), as determined by the Company's Board of
    Directors less the exercise price payable for such shares.
    
 
EMPLOYMENT AGREEMENT
 
    Michael J. Newsome, President and Chief Operating Officer of the Company,
has entered into an employment agreement with the Company and a letter agreement
with the Board of Directors of the Company (collectively, the "Employment
Agreement") which took effect on November 1, 1995. The Employment Agreement has
an initial term that expires on November 1, 1998 and provides for annual base
salary and annual incentive bonuses and the grant of the options set forth
above. If the Company terminates Mr. Newsome's employment without cause, as
defined in the Employment Agreement (other than by reason of death or
disability), or Mr. Newsome terminates his employment for good reason, as
defined in the Employment Agreement, the Employment Agreement provides that Mr.
Newsome will continue to receive his base salary and certain benefits for what
would have been the remainder of the employment term determined without regard
to such termination. Notwithstanding the foregoing, such payments will cease if
Mr. Newsome breaches the noncompetition clause, described below. If the Company
terminates Mr. Newsome's employment without cause or Mr. Newsome terminates his
employment with good reason, the Company will have the right to purchase and Mr.
Newsome will have the right to sell the shares of Common Stock held by him on
October 31, 1995 at a price equal to the fair market value, as determined by the
Compensation Committee of the Board of Directors. If the Company terminates Mr.
Newsome's employment for cause or Mr. Newsome terminates his employment for any
reason other than good reason, the Employment Agreement provides that the
Company will have a right to repurchase such shares at book value, as defined in
the Employment Agreement. The Employment Agreement includes a noncompetition
clause requiring Mr. Newsome not to compete with the Company following a
termination of his employment for a period which may be as long as the longer of
(i) two years after ceasing to be employed and (ii) what would have been the
remaining term of employment without regard to such termination of employment.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    The Board of Directors does not currently have a compensation committee, but
anticipates establishing one within 90 days of the closing of the Offering. The
functions of the compensation committee other than administration of the Plans,
as discussed above, are currently performed by the Board of Directors of the
Company. Mr. Newsome, the President of the Company, serves on the Board of
Directors and on the committee established to administer the Plans prior to
establishment of the compensation committee.
 
                                       37
<PAGE>
                             PRINCIPAL SHAREHOLDERS
 
   
    The following table sets forth certain information concerning the beneficial
ownership of the Common Stock as of August 3, 1996 and as adjusted to reflect
the sale of 2,000,000 shares of Common Stock offered hereby by (i) each person
(or group within the meaning of Section 13(d)(3) of the Securities Exchange Act
of 1934) known by the Company to own beneficially more than five percent of the
Company's Common Stock, (ii) each of the executive officers named in the Summary
Compensation Table, (iii) each director and (iv) all directors and executive
officers as a group:
    
 
   
<TABLE><CAPTION>
                                                      PRIOR TO OFFERING                 AFTER OFFERING
                                                -----------------------------    -----------------------------
                                                   COMMON STOCK                     COMMON STOCK
   NAME AND ADDRESS OF BENEFICIAL OWNER(1)      BENEFICIALLY OWNED    PERCENT    BENEFICIALLY OWNED    PERCENT
- ---------------------------------------------   ------------------    -------    ------------------    -------
<S>                                             <C>                   <C>        <C>                   <C>
The SK Equity Fund, L.P.(2)
SK Investment Fund, L.P.(2)
Allan Karp(2)
John F. Megrue(2)
Thomas A. Saunders, III(2)
Two Greenwich Plaza
  Suite 100
  Greenwich, CT 06830........................        2,886,721           74%          2,886,721           49%
Clyde B. Anderson(3)
  402 Industrial Lane
  Birmingham, AL 35211.......................          338,844            9%            338,844            6%
Michael J. Newsome(4)
  451 Industrial Lane
  Birmingham, AL 35211.......................          122,950            3%            122,950            2%
All Directors and Executive Officers as a
group(3)(5)..................................        3,354,857           86%          3,354,857           57%
</TABLE>
    
 
- ------------
 
(1) As used in this table "beneficial ownership" means the sole or shared power
    to vote or direct the voting or to dispose or direct the disposition of any
    security. A person is deemed as of any date to have "beneficial ownership"
    of any security that such person has a right to acquire within 60 days and
    such security is deemed to be outstanding for purposes of calculating the
    ownership percentage of such person, but is not deemed to be outstanding for
    purposes of calculating the ownership percentage of any other person.
 
   
(2) Includes 2,855,484 shares owned by The SK Equity Fund, L.P. and 31,237
    shares owned by SK Investment Fund, L.P. SKM Partners, L.P. is the general
    partner of each of The SK Equity Fund, L.P. and SK Investment Fund, L.P.
    Messrs. Karp, Megrue and Saunders are general partners of SKM Partners,
    L.P., and, therefore, may be deemed to have beneficial ownership of the
    shares shown as being owned by the Funds above. Messrs. Karp, Megrue and
    Saunders disclaim beneficial ownership of such shares, except to the extent
    that any of them has a limited partnership interest in SK Investment Fund,
    L.P.

(3) Includes 35,885 shares owned by various trusts for the benefit of Mr.
    Anderson's children in respect of which Mr. Anderson's wife is the trustee
    and 70,820 shares issuable upon the exercise of options granted on August 1,
    1996. See "Certain Transactions--Advisory Agreements."

(4) Mr. Newsome retains voting power with respect to 16,393 shares held by his
    relatives. All 122,950 shares owned by Mr. Newsome and his relatives are
    subject to call by the Company at "book value" or "fair market value" if Mr.
    Newsome's employment is terminated under certain circumstances set forth in
    the Employment Agreement. See "Management--Employment Agreement."

(5) Includes shares held by the Funds as a result of affiliations described in
    note (2) above and options to purchase 6,342 shares held by the executive
    officers, which will become exercisable within 60 days.
    
 
                                       38
<PAGE>
   
    Prior to the consummation of the Offering, the Anderson Shareholders
collectively own approximately 22% of the Company's Common Stock, including the
Common Stock shown as being owned by Clyde B. Anderson in the table above. After
the consummation of the Offering, the Anderson Shareholders will collectively
own approximately 14% of the Company's Common Stock. The Anderson Shareholders
have agreed that, for a period of 180 days from the date of this Prospectus,
they will not, without the prior written consent of Smith Barney Inc. offer,
sell, grant any option to purchase or otherwise dispose of the Company's Common
Stock or any securities convertible into or exchangeable for such Common Stock.
    
 
                              CERTAIN TRANSACTIONS
 
   
    The Company believes that the terms of each transaction described below are
comparable to, or more favorable to the Company than, the terms that would have
been obtained in an arms' length transaction with an unaffiliated party.
    
 
Transactions Related to the Recapitalization
 
   
    Prior to November 1, 1995, all of the issued and outstanding common stock of
the Company was owned by Charles C. Anderson, Sr., Joel R. Anderson, Charles C.
Anderson, Jr., Terry C. Anderson, Clyde B. Anderson, Harold M. Anderson, certain
Anderson family trusts and certain other persons (the "Anderson Shareholders")
and by Michael J. Newsome. Pursuant to the terms of a stock purchase and
redemption agreement dated November 1, 1995 (the "Stock Purchase Agreement"),
The SK Equity Fund, L.P. (the "Equity Fund") and SK Investment Fund, L.P. (the
"Investment Fund" and, together with the "Equity Fund", the "Funds") agreed to
acquire from the Company for $24,250,000 in cash, and the Company agreed to
issue and sell (i) to the Funds: (x) 17,609,000 (on a pre-split basis) shares of
Common Stock and (y) $4,574,000 aggregate principal amount of its 12%
Subordinated Notes due November 1, 2002 (the "Subordinated Notes"), and (ii) to
the Equity Fund $2,500,000 in the aggregate principal amount of its 12% Senior
Subordinated Note due November 2, 2000 (the "Senior Subordinated Notes")
(collectively, the "Acquisition"). In addition, pursuant to the terms of the
Stock Purchase Agreement, the Company agreed, upon the consummation of the
Acquisition, to redeem from the Anderson Shareholders 34,220,000 (on a pre-split
basis) shares of Common Stock (the "Redemption") in exchange for: (i)
$22,250,000 in cash, (ii) $1,625,000 aggregate principal amount of the Senior
Subordinated Notes and (iii) $11,426,000 aggregate principal amount of the
Subordinated Notes. Thus, upon the consummation of the Acquisition and the
Redemption, the Funds and the Anderson Shareholders owned 17,609,000 and
5,030,000 (on a pre-split basis) shares of Common Stock, respectively, or
approximately 75.3% and 21.5% of the outstanding Common Stock, respectively. The
remaining 750,000 (on a pre-split basis) shares of Common Stock were held by Mr.
Newsome. In February, 1996 the Company repaid in full all the amounts
outstanding under the Senior Subordinated Notes.
    
 
    The Subordinated Notes were issued by the Company at a discount, with a
yield to maturity compounded annually of 14.92%. Pursuant to the terms of the
Subordinated Notes, payment of interest accrued thereon during the first year of
the term thereof is deferred until November 1, 1996. The Company is permitted to
redeem the Subordinated Notes at their face value plus the interest accrued
thereon until the day of redemption out of the proceeds from a public offering
of its stock. The Subordinated Notes bear interest at the rate of 12% per annum
and mature on November 1, 2002. The Company intends to redeem the Subordinated
Notes out of the proceeds of the Offering.
 
   
    Prior to November 1, 1995, in consideration for his assistance in arranging
the Recapitalization, the Company issued to Clyde B. Anderson 322,419 (on a
pre-split basis) shares of Common Stock which at the time of issuance had the
aggregate value of $322,419.
    
 
                                       39
<PAGE>
Stockholders Agreement
 
   
    In connection with the Acquisition and the Redemption, the Company, the
Anderson Shareholders, Mr. Newsome and the Funds entered into a stockholders
agreement dated as of November 1, 1995, as amended (the "Stockholders
Agreement"). Except for provisions relating to indemnification and contribution,
the Stockholders Agreement will terminate when the number of shares of Common
Stock held by the Anderson Shareholders falls below 323,688. The Company
anticipates that immediately following the consummation of the Offering the
Anderson Shareholders will hold 647,377 shares of Common Stock.
    
 
   
    The Stockholders Agreement specifies the number of members of the Board of
Directors of the Company as not more than nine and not less than six persons as
well as the right of the Funds to nominate the majority of such members and the
right of the Anderson Shareholders to nominate one such member. Such directors
can only be removed for cause or if persons entitled to designate such directors
consents to removal in writing.
    
 
   
    Actions of the Board require either (i) the affirmative vote of a majority
of the directors at a duly convened meeting of the Board at which a quorum, of
whom the majority must be designees of the Funds (other than the independent
directors), is present or (ii) the unanimous written consent of the Board.
Certain actions including an amendment to the Company's Articles of
Incorporation or Bylaws, a sudden and material change in the Company's line of
business, certain related party transactions and a change in the Company's
auditors prior to the completion of the fiscal 1997 audit, require the
affirmative vote of the Board, with the director designated by the Anderson
Shareholders voting in the affirmative.
    
 
    Subject to certain exceptions, including the public offering of Common
Stock, the Stockholders Agreement currently provides preemptive rights to each
of the Funds, the Anderson Shareholders and Mr. Newsome to purchase their
respective pro rata portions of any newly issued stock of the Company or any
newly issued securities convertible, exchangeable or exercisable into the
Company's stock.
 
    The Stockholders Agreement grants the Anderson Shareholders and Mr. Newsome
"tag along" rights to participate in a private sale of shares of Common Stock by
the Funds to a third party. In addition, the Stockholders Agreement grants the
Funds certain "drag along rights" to compel the Anderson Shareholders and Mr.
Newsome to participate in a private sale of all the shares of Common Stock owned
by the Funds to a third party.
 
   
    The Stockholders Agreement also grants to the Funds unlimited demand
registration rights and to the Anderson Shareholders, holding the majority of
the total number of shares of Common Stock held by the Anderson Shareholders,
one demand registration right that becomes exercisable 270 days after the
closing of the Offering. The Company, notwithstanding these demand registration
rights, shall not be obligated to effect more than one demand registration in
any six-month period. The Stockholders Agreement also grants the Funds, the
Anderson Shareholders and Mr. Newsome "piggy back" registration rights, subject
to certain limitations, if the Company proposes to register its Common Stock.
Clyde B. Anderson is entitled to "tag along," "piggy back" and demand
registration rights, and is subject to "drag along rights" of the Funds, in
respect of 70,820 shares of Common Stock issuable upon the exercise of the stock
options granted to him on August 1, 1996. See "--Advisory Agreements."
    
 
   
    The Company is obligated to pay all reasonable fees, costs and expenses in
connection with any demand or "piggy back" registration other than underwriting
discounts or commissions. The Stockholders Agreement contains customary
indemnity provisions between the Company and the selling shareholders for losses
arising out of any demand or "piggy back" registration.
    
 
                                       40
<PAGE>
Advisory Agreements
 
   
    Prior to June 1, 1995, the Company contracted with ANCO Management Services,
Inc. ("ANCO"), an affiliated entity of the Anderson Shareholders, to obtain
certain financial advisory and administrative services. From June to November 1,
1995, following the liquidation of ANCO, the Company contracted for
substantially similar services with Anderson & Anderson, LLC, another affiliated
entity of the Anderson Shareholders. Fees for those services amounted to
$227,000, $256,000 and $95,000 in fiscal 1994, 1995 and 1996, respectively. On
November 1, 1995, the Company entered into an advisory agreement with Saunders
Karp & Megrue, L.P. ("SKM"), a limited partnership the general partner of which
is SKM Partners L.P., which is also the general partner of each of the Funds.
Pursuant to the advisory agreement SKM has agreed to provide certain financial
advisory services to the Company. In consideration for these services, SKM is
entitled to receive an annual fee of $200,000, payable quarterly in advance. The
expenses incurred in respect of that fee were $50,000 in fiscal 1996 and
$100,000 during the twenty-six week period ending on August 3, 1996. The Company
also has agreed to indemnify SKM for certain losses arising out of the provision
of advisory services and to reimburse certain of SKM's out-of-pocket expenses.
In addition, on November 1, 1995, the Company paid SKM a one-time fee of
$500,000 primarily for its assistance in the arrangement, placement and
negotiation of the Term Loan and the Revolving Loan Agreement.
    
 
   
    The Company and Clyde B. Anderson have entered into an agreement effective 
as of August 1, 1996, pursuant to which the Company granted to Clyde B. Anderson
options to buy 70,820 shares of Common Stock at an exercise price of $8.48 per
share (the "August Options") and agreed to pay him an annual fee of $50,000 in
consideration for his agreement to provide advisory services to the Company. The
August Options are exercisable beginning six months after the closing of the
Offering, and will expire nine months after the closing of the Offering. The
shares of Common Stock issuable upon the exercise of the August Options will be
subject to the provisions of the Stockholders Agreement.
    
 
Non-Competition Agreement
 
    Messrs. Charles C. Anderson, Joel R. Anderson and Clyde B. Anderson, as
former controlling shareholders of the Company, have entered into a
non-competition agreement with the Company and the Funds in connection with the
Acquisition and Redemption. Under the agreement, Messrs. Andersons agreed not to
be engaged in the retail sales of athletic equipment, apparel, footwear or other
sporting goods in any and all states of Alabama, Florida, Georgia, Kentucky,
Louisiana, Mississippi, North Carolina, South Carolina, Illinois, Tennessee and
any other state immediately adjacent to any of the foregoing states at any time
prior to November 1, 2000.
 
Certain Transactions with Anderson Entities
 
   
    In November 1994, Hibbett paid $118,788 to reimburse Books-A-Million, Inc.
("Books-A-Million"), a book retailer in the southeastern United States
controlled by the Anderson Shareholders, for payments made under a tax sharing
arrangement.
    
 
    In fiscal 1994, the Company paid $66,227 in respect of certain vehicle
purchases to Anderson Ford, a car dealership affiliated with the Anderson
Shareholders.
 
    During fiscal 1995, the Company borrowed funds from ANCO, an affiliated
entity of the Anderson Shareholders, to fund certain working capital needs. The
average amount outstanding under these loans during fiscal 1995 was $120,000,
the maximum amount outstanding was $810,000 and the weighted average interest
rate was 7.45%. The loans were repaid in full during fiscal 1995.
 
    In February 1996 the Company sold its leasehold interest in its former
headquarters and distribution facility to Anderson & Anderson, LLC, an entity
affiliated with certain Anderson Shareholders, for $850,000.
 
                                       41
<PAGE>
    Hibbett has recently entered into a sublease agreement ("Sublease
Agreement") with Books-A-Million, pursuant to which Hibbett will sublease
certain real estate from Books-A-Million in Florence, Alabama for one of its
stores. The term of the Sublease Agreement expires in June 2008. Under the
Sublease Agreement, Hibbett will make annual lease payments to Books-A-Million
of approximately $190,000.
 
                        SHARES ELIGIBLE FOR FUTURE SALE
 
   
    Prior to the Offering, there has been no public market for the Common Stock
of the Company and there can be no assurance that an active trading market in
the Common Stock will develop subsequent to the Offering or, if developed, that
it will be sustained. Future sales of substantial amounts of Common Stock in the
public market could adversely affect prevailing market prices or the Company's
ability to raise capital in the equity markets.
    
 
   
    Upon completion of the Offering, the Company will have 5,834,262 shares of
Common Stock outstanding (assuming no exercise of the Underwriters'
over-allotment option and no exercise of outstanding options). Of these shares,
the 2,000,000 shares sold in the Offering will be freely transferable by persons
other than affiliates of the Company without registration under the Act. On the
date of this Prospectus, 3,834,262 "restricted shares" as defined in Rule 144
will be outstanding. Of such shares, and without consideration of the
contractual restrictions described below, 16,393 shares would be available for
immediate sale in the public market without restriction pursuant to Rule 144(k).
Beginning 90 days after the date of this Prospectus, and without consideration
of the contractual restrictions described below, an additional 931,148 shares
would be eligible for sale in reliance upon Rule 144 promulgated under the Act.
The holders of the remaining 2,886,721 restricted shares will not be able to
sell such shares pursuant to Rule 144 until November 1, 1997, when a two year
period will have elapsed since the shares were acquired from the Company.
Furthermore, holders of an aggregate of 3,834,262 shares are entitled to 
piggyback registration rights, of which 3,711,311 shares are also entitled to
demand registration rights. In addition, Clyde B. Anderson is entitled to 
piggyback and demand registration rights in respect of 70,820 shares issuable 
upon the exercise of the stock options granted to him on August 1, 1996. See 
"Certain Transactions--Stockholders Agreement" and "--Advisory Agreements." 
To date, none of these holders has indicated an intention to exercise such 
demand registration rights. 
    
 
   
    The officers, directors and all the shareholders of the Company have agreed
not to offer, sell, contract to sell or grant any option to purchase or
otherwise dispose of Common Stock of the Company or any securities convertible
into, or exchangeable for, shares of Common Stock, subject to certain
exceptions, owned by them without the prior written consent of Smith Barney Inc.
for a period of 180 days after the date of this Prospectus. As a result of these
contractual restrictions and the provisions of Rule 144, 947,541 shares will be
eligible for sale beginning 180 days after the date of this Prospectus subject
to Rule 144 volume limitations applicable to affiliates.
    
 
   
    In general, under Rule 144 as currently in effect, beginning 90 days after
the Offering, a person (or persons whose shares are aggregated) may sell within
any three-month period a number of shares that does not exceed the greater of 1%
of the then outstanding shares of the Company's Common Stock (approximately
60,000 shares immediately after the Offering) or the average weekly trading
volume of the Company's Common Stock during the four-calendar weeks preceding
the date on which notice of the sale is filed with the Securities and Exchange
Commission; provided that at least two years have elapsed since the shares to be
sold were last acquired from the Company or an affiliate of the Company. Sales
under Rule 144 are also subject to certain manner of sale provisions, notice
requirements and the availability of current public information about the
Company. Any person (or persons whose shares are aggregated) who is not deemed
to have been an affiliate of the Company at any time during the 90 days
preceding a sale, may sell shares under Rule 144(k) without regard to the volume
limitations, manner of
    
 
                                       42
<PAGE>
   
sale provisions, public information requirements or notice requirements;
provided that at least three years have elapsed since the shares to be sold were
last acquired from the Company or an affiliate of the Company. 947,541
restricted shares have been issued for more than three years and will be
eligible for sale under Rule 144(k) if their holders qualify for non-affiliate
status.
    
 
   
    The Company has also agreed not to offer, sell, contract to sell or
otherwise dispose of any shares of Common Stock or any securities convertible
into or exercisable or exchangeable for Common Stock or any rights to acquire
Common Stock for a period of 180 days after the date of this Prospectus, without
the prior written consent of Smith Barney Inc., subject to certain limited
exceptions.
    
 
   
    Following the Offering, the Company intends to file registration statements
under the Act covering approximately 430,000 shares of Common Stock issued or
reserved for issuance under the Plans. Accordingly, shares registered under such
registration statements will, subject to Rule 144 volume limitations applicable
to affiliates, be available for sale in the open market, unless such shares are
subject to vesting restrictions with the Company or the contractual restrictions
described above.
    
 
                          DESCRIPTION OF CAPITAL STOCK
 
   
    The Company is authorized to issue 20,000,000 shares of Common Stock, and
10,000,000 shares of Preferred Stock, par value $.01 per share ("Preferred
Stock"), after giving effect to the reincorporation of the Company in Delaware
prior to the completion of the Offering. The following summaries of certain
provisions of the Common Stock and Preferred Stock are subject to, and qualified
in their entirety by, the provisions of the Company's Certificate of
Incorporation, which is included as an exhibit to the Registration Statement of
which this Prospectus forms a part, and by applicable law.
    
 
COMMON STOCK
 
   
    As of August 3, 1996 there were 3,834,262 shares of Common Stock outstanding
which were held of record by 27 stockholders. There will be 5,834,262 shares of
Common Stock outstanding (assuming no exercise of the Underwriters'
over-allotment option and no exercise of outstanding options) after giving
effect to the sale of the shares of Common Stock offered hereby.
    
 
    The holders of Common Stock are entitled to one vote per share on all
matters to be voted upon by the stockholders and do not have cumulative voting
rights. Subject to preferences as may be applicable to any outstanding Preferred
Stock, the holders of Common Stock are entitled to receive ratably such
dividends, if any, as may be declared from time to time by the Board of
Directors out of funds legally available therefor. See "Dividend Policy." In the
event of liquidation, dissolution or winding up of the Company, the holders of
Common Stock are entitled to share ratably in all assets remaining after payment
of liabilities, subject to prior distribution rights of Preferred Stock, if any,
then outstanding. Except as provided in the Stockholders Agreement, the holders
of Common Stock will have no preemptive or conversion rights or other
subscription rights. See "Certain Transactions--Stockholders Agreement." There
are no redemption or sinking fund provisions applicable to the Common Stock. All
outstanding shares of Common Stock are fully paid and non-assessable, and the
shares of Common Stock to be issued upon completion of this offering will be
fully paid and non-assessable.
 
PREFERRED STOCK
 
    The Board of Directors is empowered by the Company's Certificate of
Incorporation to designate and issue from time to time one or more classes or
series of Preferred Stock without stockholder approval. The Board of Directors
may affix and determine the relative rights, preferences and privileges of each
class or series of Preferred Stock so issued. Because the Board of Directors has
the power to establish the preferences and rights of each class or series of
Preferred Stock, it may afford the holders of any series or class of Preferred
Stock preferences, powers and rights, with respect to voting,
 
                                       43
<PAGE>
liquidation or otherwise, senior to the rights of the holders of Common Stock.
The issuance of Preferred Stock could have the effect of, among other things,
restricting dividends on the Common Stock, diluting the voting power of the
Common Stock, impairing the liquidation rights of the Common Stock and delaying
or preventing a change in control of the Company. There are no shares of
Preferred Stock currently outstanding, and the Board of Directors has no present
plans to issue any shares of Preferred Stock.
 
CHARTER AND BYLAW PROVISIONS
 
    Stockholders' rights and related matters are governed by the Delaware
General Corporation Law, the Company's Certificate of Incorporation and its
Bylaws. Certain provisions of the Certificate of Incorporation and Bylaws of the
Company, which are summarized below, tend to limit stockholders' ability to
influence matters of corporate governance. This may make it more difficult to
change the composition of the Company's Board of Directors and may discourage or
make more difficult any attempt by a persons or group to obtain control of the
Company.
 
   
    Size of Board, Classified Board, Removal of Directors and Filling
Vacancies. The Company's Certificate of Incorporation provides that subject to
the right to elect additional directors that may be granted to holders of any
class or series of Preferred Stock, the number of directors shall be fixed from
time to time as provided in the Bylaws, but may not consist of more than nine or
less than six persons. The Certificate of Incorporation further provides that
the directors other than those who may be elected by the holders of any class or
series of Preferred Stock shall be classified, with respect to the time for
which they severally hold office, into three classes, designated Class I, Class
II and Class III, as nearly equal in number as possible, and that one class
shall be elected each year and serve for a three-year term. The Bylaws provide
that the majority of the votes cast in the election of directors shall elect
those directors. Accordingly, the holders of a majority of the then outstanding
shares of voting stock can elect all the directors of the class then being
elected. The Certificate of Incorporation also provides that a director may be
removed by stockholders only for cause by a vote of the holders of more than
two-thirds of the shares entitled to vote generally in the election of
directors. The Certificate of Incorporation also provides that all vacancies on
the Company's Board of Directors, including any vacancies resulting from an
increase in the number of directors, may be filled by a majority of the
remaining directors, even if the number is less than a quorum.
    
 
    The foregoing provisions may have the effect of making it more difficult for
stockholders to change the composition of the Board. As a result, at least two
annual meetings of stockholders may be required for the stockholders to change a
majority of the directors, whether or not the majority of the Company's
stockholders believes that such a change would be desirable.
 
    Super Majority Voting Requirements. The affirmative vote of the holders of
more than two-thirds of the shares entitled to vote generally in the election of
directors is required to amend, alter, change or repeal any of the foregoing
provisions. In addition, under the Company's Certificate of Incorporation, the
Company's Bylaws may not be amended by the stockholders without the affirmative
vote of holders of more than two-thirds of the shares entitled to vote generally
in the election of directors. This restriction makes it more difficult for the
stockholders of the Company to amend the Bylaws and thus enhances the power of
the Company's Board of Directors vis-a-vis stockholders with regard to the
matters of corporate governance addressed by the Bylaws.
 
    Limitations on Calling Special Shareholder Meetings. Under the Company's
Bylaws, special meetings of the stockholders may only be called by the Chairman
of the Board, a majority of the Board of Directors or upon the demand of the
holders of a majority of the shares entitled to vote at any such special
meeting. This provision makes it more difficult for stockholders to require the
Company to call a special meeting of stockholders to consider any proposed
corporate action, including any sale of the Company, which may be favored by the
stockholders.
 
                                       44
<PAGE>
DELAWARE LAW
 
   
    The Company will be a Delaware corporation and will be subject to Section
203 of the Delaware General Corporation Laws, an anti-takeover law. In general,
Section 203 prohibits a publicly held Delaware corporation from engaging in a
"business combination" with an "interested stockholder" for a period of three
years following the date the person became an interested stockholder, unless
(with certain exceptions) the "business combination" or the transaction in which
the person became an interested stockholder is approved in a prescribed manner.
Generally, a "business combination" includes a merger, asset or stock sale, or
other transaction resulting in a financial benefit to the interested
stockholder. Generally, an "interested stockholder" is a person who, together
with affiliates and associates, owns (or within three years prior to the
determination of interested stockholder status, did own) 15% or more of a
corporation's voting stock, other than "interested stockholders" prior to the
time the Common Stock of the Company is quoted on the Nasdaq National Market.
The existence of this provision would be expected to have an anti-takeover
effect with respect to transactions not approved in advance by the Board of
Directors, including discouraging takeover attempts that might result in a
premium over the market price for the shares of Common Stock held by
stockholders.
    
 
LIMITATION OF DIRECTORS' LIABILITY
 
    Section 145 of the Delaware General Corporation Act permits the Company to
indemnify officers, directors or employees against expenses (including
attorney's fees), judgments, fines and amounts paid in settlement in connection
with legal proceedings "if [as to any officer, director or employee] he acted in
good faith and in a manner he reasonably believed to be in, or not opposed to
the best interests of the corporation, and, with respect to any criminal act or
proceeding, had no reasonable cause to believe his conduct was unlawful",
provided that with respect to actions by, or in the right of the corporation
against, such individuals, indemnification is not permitted as to any matter as
to which such person "shall have been adjudged to be liable for negligence or
misconduct in the performance of his duty to the corporation, unless, and only
to the extent that, the court in which such action or suit was brought shall
determine upon application that, despite the adjudication of liability, but in
view of all the circumstances of the case, such person is fairly and reasonably
entitled to indemnity for such expenses as the court shall deem proper."
Individuals who are successful in the defense of such action are entitled to
indemnification against expenses reasonably incurred in connection therewith.
 
    The By-Laws of the Company will require the Company to indemnify directors
and officers against liabilities which they may incur under the circumstances
set forth in the preceding paragraph.
 
    The Company is in the process of obtaining standard policies of insurance
under which coverage will be provided (a) to its directors and officers against
loss arising from claims made by reason of breach of duty or other wrongful act,
and (b) to the Company with respect to payments which may be made by the Company
to such officers and directors pursuant to the above indemnification provision
or otherwise as a matter of law.
 
TRANSFER AGENT AND REGISTRAR
 
   
    The Transfer Agent and Registrar for the Common Stock is SunTrust Bank,
Atlanta.
    
 
                                       45
<PAGE>
                                  UNDERWRITING
 
   
    Upon the terms and subject to the conditions stated in the Underwriting
Agreement dated             , 1996, each of the Underwriters named below has
severally agreed to purchase, and the Company has agreed to sell to such
Underwriters, the respective number of shares of Common Stock set forth opposite
the name of such Underwriter.
    
 
   

                                                                   NUMBER OF
    NAME                                                            SHARES
- ----------------------------------------------------------------   ---------
Smith Barney Inc................................................
Montgomery Securities...........................................
The Robinson-Humphrey Company, Inc..............................
                                                                   ---------
          Total.................................................   2,000,000
                                                                   ---------
                                                                   ---------
    
 
    The Underwriting Agreement provides that the obligations of the several
Underwriters to pay for and accept delivery of the shares offered hereby are
subject to approval of certain legal matters by their counsel and to certain
other conditions. The Underwriters are obligated to take and pay for all shares
of Common Stock offered hereby (other than those covered by the over-allotment
option described below) if any such shares are taken.
 
    The Underwriters, for whom Smith Barney Inc., Montgomery Securities and The
Robinson-Humphrey Company, Inc. are acting as the Representatives, propose to
offer part of the shares of Common Stock directly to the public at the public
offering price set forth on the cover page of this Prospectus and part of the
shares of Common Stock to certain dealers at a price which represents a
concession not in excess of $         per share under the public offering price.
The Underwriters may allow, and such dealers may reallow, a concession not in
excess of $         per share to certain other dealers. The Representatives of
the Underwriters have advised the Company that the Underwriters do not intend to
confirm any sales to any accounts over which they exercise discretionary
authority.
 
   
    The Company has granted to the Underwriters an option, exercisable for
thirty days from the date of this Prospectus, to purchase up to 300,000
additional shares of Common Stock at the price to public set forth on the cover
page of this Prospectus minus the underwriting discounts and commissions. The
Underwriters may exercise such option solely for the purpose of covering
over-allotments, if any, in connection with the offering of the shares offered
hereby. To the extent such option is exercised, each Underwriter will be
obligated, subject to certain conditions, to purchase approximately the same
percentage of such additional shares as the number of shares set forth opposite
each Underwriter's name in the preceding table bears to the total number of
shares listed in such table.
    
 
    The Company, its officers and directors and certain of its shareholders have
agreed that, for a period of 180 days from the date of this Prospectus, they
will not, without the prior written consent of Smith Barney Inc., offer, sell,
pledge, contract to sell, or otherwise dispose of any Common Stock (or any
security convertible into or exchangeable or exercisable for Common Stock) or
other securities of the Company that are substantially similar to Common Stock
or grant any options or warrants to purchase Common Stock or similar securities,
subject to certain limited exceptions.
 
    Prior to the Offering, there has not been any public market for Common Stock
of the Company. Consequently, the initial public offering price for the shares
of Common Stock included in the Offering has been determined by negotiations
between the Company and the Representatives. Among the factors considered in
determining such price were the history of and prospects for the Company's
business and the industry in which it competes, an assessment of the Company's
management and the present state of the Company's development, the past and
present revenues and earnings of the Company, the prospects for growth of the
Company's revenues and earnings, the current state of the economy in the United
States and the current level of economic activity in the industry in which the
Company competes and in
 
                                       46
<PAGE>
related or comparable industries, and currently prevailing conditions in the
securities markets, including current market valuations of publicly traded
companies which are comparable to the Company.
 
    The Company and the Underwriters have agreed to indemnify each other against
certain liabilities, including liabilities under the Securities Act.
 
                                 LEGAL MATTERS
 
    The validity of the shares of Common Stock offered hereby will be passed
upon for the Company by Davis Polk & Wardwell, New York, New York. Certain legal
matters relating to the Offering will be passed upon for the Underwriters by
Latham & Watkins, New York, New York. From time to time Davis Polk & Wardwell
and Latham & Watkins render certain legal services to the Funds, and Latham &
Watkins also renders certain legal services to certain of the Anderson
Shareholders.
 
                                    EXPERTS
 
   
    The audited consolidated financial statements and related schedule of the
Company and its subsidiaries as of January 28, 1995 and February 3, 1996, and
for each of the three fiscal years in the period ended February 3, 1996,
included in this Prospectus and the Registration Statement have been audited by
Arthur Andersen LLP, independent public accountants, as indicated in their
reports thereto, and are included herein in reliance upon the authority of said
firm as experts in giving said reports.
    
 
                             ADDITIONAL INFORMATION
 
    The Company has filed with the Securities and Exchange Commission (the
"Commission") a Registration Statement (of which this Prospectus is a part and
which term shall encompass any amendments thereto) on Form S-1 pursuant to the
Securities Act with respect to the Common Stock being offered in the Offering.
This Prospectus does not contain all the information set forth in the
Registration Statement and the exhibits and schedules thereto, certain portions
of which have been omitted as permitted by the rules and regulations of the
Commission. Statements made in this Prospectus as to the contents of any
contract, agreement or other document referred to are not necessarily complete;
with respect to any such contract, agreement or other document filed as an
exhibit to the Registration Statement, reference is made to the exhibit for a
more complete description of the matter involved, and each such statement shall
be deemed qualified in its entirety by such reference. For further information
about the Company and the securities offered hereby, reference is made to the
Registration Statement and to the financial statements, schedules and exhibits
filed as a part thereof.
 
    Upon completion of the Offering, the Company will be subject to the
information requirements of the Securities Exchange Act of 1934 (the "Exchange
Act"), and, in accordance therewith, will file reports and other information
with the Commission. The Registration Statement, the exhibits and schedules
forming a part thereof and other information filed by the Company with the
Commission in accordance with the Exchange Act can be inspected and copies
obtained at the public reference facilities maintained by the Commission at Room
1024, Judiciary Plaza, 450 Fifth Street, N.W., Washington, D.C. 20549 and at the
following regional offices of the Commission: 7 World Trade Center, 13th Floor,
New York, New York 10048 and Northwestern Atrium Center, 500 West Madison
Street, Suite 1400, Chicago, Illinois 60661-2511. Copies of such material or any
part thereof may also be obtained by mail from the Public Reference Section of
the Commission, 450 Fifth Street, N.W., Washington, D.C. 20549 at prescribed
rates. The Commission also maintains a web site (http://www.sec.gov) that
contains reports, proxy and information statements and other information
regarding registrants that file electronically with the Commission.
 
    The Company intends to furnish its stockholders with annual reports
containing audited financial statements and quarterly reports containing
unaudited summary financial information for the first three fiscal quarters of
each fiscal year.
 
                                       47
<PAGE>
                   INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
 
   
<TABLE><CAPTION>
                                                                                         PAGE
                                                                                         ----
<S>                                                                                      <C>
REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS..............................................   F-2
CONSOLIDATED FINANCIAL STATEMENTS:
    Consolidated Balance Sheets as of January 28, 1995, February 3, 1996, and August
     3, 1996 (unaudited)..............................................................   F-3
    Consolidated Statements of Operations for the fiscal years ended January 29, 1994,
     January 28, 1995, and February 3, 1996, and the twenty-six week periods ended
July 29, 1995 and August 3, 1996 (unaudited)..........................................   F-4
    Consolidated Statements of Stockholders' Investment (Deficit) for the fiscal years
     ended January 29, 1994, January 28, 1995, and February 3, 1996, and the
     twenty-six week period ended August 3, 1996 (unaudited)..........................   F-5
    Consolidated Statements of Cash Flows for the fiscal years ended January 29, 1994,
     January 28, 1995, and February 3, 1996, and the twenty-six week periods ended
      July 29, 1995 and August 3, 1996 (unaudited)....................................   F-6
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS............................................   F-7
</TABLE>
    
 
                                      F-1
<PAGE>
                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS
 
To Hibbett Sporting Goods, Inc.:
 
    We have audited the accompanying consolidated balance sheets of HIBBETT
SPORTING GOODS, INC. (an Alabama corporation) AND SUBSIDIARIES as of January 28,
1995 and February 3, 1996, and the related consolidated statements of
operations, stockholders' investment (deficit), and cash flows for each of the
three fiscal years in the period ended February 3, 1996. These financial
statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.
 
    We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
    In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of Hibbett Sporting Goods, Inc.
and subsidiaries as of January 28, 1995 and February 3, 1996, and the results of
their operations and their cash flows for each of the three fiscal years in the
period ended February 3, 1996, in conformity with generally accepted accounting
principles.
 
                                          ARTHUR ANDERSEN LLP
 
   
Birmingham, Alabama
April 2, 1996 (except with respect
to the matter discussed in Note 10
as to which the date is
September 13, 1996)
    
 
                                      F-2
<PAGE>
                 HIBBETT SPORTING GOODS, INC. AND SUBSIDIARIES
                          CONSOLIDATED BALANCE SHEETS
                             (DOLLARS IN THOUSANDS)
   
<TABLE><CAPTION>
                                                                 JANUARY 28,   FEBRUARY 3,    AUGUST 3,
                                                                    1995          1996          1996
                                                                 -----------   -----------   -----------
                                                                                             (UNAUDITED)
<S>                                                              <C>           <C>           <C>
    ASSETS
CURRENT ASSETS:
  Cash and cash equivalents....................................    $   727      $      31     $      36
  Accounts receivable, net.....................................      1,094          1,341         1,705
  Inventories..................................................     14,736         20,705        26,946
  Prepaid expenses and other...................................        112            756         1,194
  Refundable income taxes......................................          0            419           493
  Deferred income taxes........................................        410            538           631
                                                                 -----------   -----------   -----------
                                                                    17,079         23,790        31,005
                                                                 -----------   -----------   -----------
PROPERTY AND EQUIPMENT:
  Land.........................................................         94            748            24
  Buildings....................................................      1,084          4,869            83
  Equipment....................................................      3,145          4,581         5,176
  Furniture and fixtures.......................................      2,557          3,470         3,867
  Leasehold improvements.......................................      4,092          5,901         6,206
  Construction in progress.....................................        673            170           933
                                                                 -----------   -----------   -----------
                                                                    11,645         19,739        16,289
  Less accumulated depreciation and amortization...............      6,281          7,605         7,646
                                                                 -----------   -----------   -----------
                                                                     5,364         12,134         8,643
                                                                 -----------   -----------   -----------
NONCURRENT ASSETS:
  Deferred income taxes........................................        296            308           331
  Unamortized debt issuance costs, net.........................          0            434           399
  Other, net...................................................         48             36            30
                                                                 -----------   -----------   -----------
                                                                       344            778           760
                                                                 -----------   -----------   -----------
                                                                   $22,787      $  36,702     $  40,408
                                                                 -----------   -----------   -----------
                                                                 -----------   -----------   -----------
    LIABILITIES AND STOCKHOLDERS' INVESTMENT (DEFICIT)
CURRENT LIABILITIES:
  Current maturities of long-term debt.........................    $   420      $       0     $       0
  Accounts payable.............................................      7,543         10,371        10,435
  Accrued income taxes.........................................         71              0             0
  Accrued expenses:
    Payroll-related............................................        809          1,079         1,402
    Other......................................................        650            887         1,074
    Related-party..............................................        127            546         1,616
                                                                 -----------   -----------   -----------
                                                                     9,620         12,883        14,527
                                                                 -----------   -----------   -----------
LONG-TERM DEBT.................................................      4,908         31,912        33,148
                                                                 -----------   -----------   -----------
COMMITMENTS AND CONTINGENCIES
STOCKHOLDERS' INVESTMENT (DEFICIT):
  Common stock, $.01 par value, 20,000,000 shares authorized,
    3,834,262 shares issued and outstanding at August 3, 1996
    (unaudited); $.01 par value, 3,000,000 shares authorized,
    1,025,600 shares issued and outstanding at January 28,
    1995; and $.01 par value, 50,000,000 shares authorized,
    23,389,000 shares issued and outstanding at February 3,
1996...........................................................         10            234            38
  Paid-in capital..............................................        117         14,933        15,129
  Retained earnings (deficit)..................................      8,132        (23,260)      (22,434)
                                                                 -----------   -----------   -----------
                                                                     8,259         (8,093)       (7,267)
                                                                 -----------   -----------   -----------
                                                                   $22,787      $  36,702     $  40,408
                                                                 -----------   -----------   -----------
                                                                 -----------   -----------   -----------
</TABLE>
    
 
   The accompanying notes are an integral part of these consolidated balance
                                    sheets.
 
                                      F-3
<PAGE>
                 HIBBETT SPORTING GOODS, INC. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF OPERATIONS
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
 
   
<TABLE><CAPTION>
                                                                                   TWENTY-SIX WEEK
                                              FISCAL YEAR ENDED                      PERIOD ENDED
                                  -----------------------------------------    ------------------------
                                  JANUARY 29,    JANUARY 28,    FEBRUARY 3,     JULY 29,     AUGUST 3,
                                     1994           1995           1996           1995          1996
                                  -----------    -----------    -----------    ----------    ----------
<S>                               <C>            <C>            <C>            <C>           <C>
                                  (52 WEEKS)     (52 WEEKS)     (53 WEEKS)           (UNAUDITED)
NET SALES......................       $40,119        $52,266        $67,077       $29,355       $39,019
COST OF GOODS SOLD, INCLUDING
  WAREHOUSE, DISTRIBUTION, AND
  STORE OCCUPANCY COSTS........        27,731         36,225         46,642        20,538        27,272
      Gross profit.............        12,388         16,041         20,435         8,817        11,747
STORE OPERATING, SELLING, AND
  ADMINISTRATIVE EXPENSES......         8,579         10,453         13,471         5,624         7,767
DEPRECIATION AND
AMORTIZATION...................           932          1,066          1,322           662           826
      Operating income.........         2,877          4,522          5,642         2,531         3,154
INTEREST EXPENSE...............           488            654          1,685           410         1,814
      Income before provision
for income taxes...............         2,389          3,868          3,957         2,121         1,340
PROVISION FOR INCOME TAXES.....           920          1,479          1,514           811           514
      Net income...............        $1,469         $2,389         $2,443        $1,310          $826
NET INCOME PER SHARE...........          $.23           $.37           $.42          $.20          $.21
WEIGHTED AVERAGE SHARES
OUTSTANDING....................     6,504,521      6,504,521      5,838,267     6,504,521     3,938,224
                                  -----------    -----------    -----------    ----------    ----------
                                  -----------    -----------    -----------    ----------    ----------
</TABLE>
    
 
 The accompanying notes are an integral part of these consolidated statements.
 
                                      F-4
<PAGE>
                 HIBBETT SPORTING GOODS, INC. AND SUBSIDIARIES
         CONSOLIDATED STATEMENTS OF STOCKHOLDERS' INVESTMENT (DEFICIT)
                             (DOLLARS IN THOUSANDS)
 
   
<TABLE><CAPTION>
                                                          COMMON STOCK
                                                      ---------------------               RETAINED
                                                        NUMBER                 PAID-IN    EARNINGS
                                                       OF SHARES     AMOUNT    CAPITAL    (DEFICIT)
                                                      -----------    ------    -------    ---------
<S>                                                   <C>            <C>       <C>        <C>
BALANCE, January 31, 1993..........................        10,256    $   1     $   126    $   4,274
  Net income.......................................             0        0           0        1,469
                                                      -----------    ------    -------    ---------
BALANCE, January 29, 1994..........................        10,256        1         126        5,743
  Net income.......................................             0        0           0        2,389
  Change in par value..............................             0       (1 )         1            0
  Issuance of shares in connection with a 100-for-1
stock split........................................     1,015,344       10         (10)           0
                                                      -----------    ------    -------    ---------
BALANCE, January 28, 1995..........................     1,025,600       10         117        8,132
  Net income.......................................             0        0           0        2,443
  Issuance of shares in connection with a
    38.687189-for-1 stock split....................    38,651,981      387        (387)           0
  Purchase and retirement of shares................   (34,220,000)    (342 )       (43)     (33,835)
  Issuance of shares...............................    17,609,000      176      17,433            0
  Expenses related to capital transactions.........       322,419        3      (2,187)           0
                                                      -----------    ------    -------    ---------
BALANCE, February 3, 1996..........................    23,389,000      234      14,933      (23,260)
  Net income (unaudited)...........................             0        0           0          826
Retroactive effect of 1-for-6.1 reverse stock
split..............................................   (19,554,738)    (196 )       196            0
                                                      -----------    ------    -------    ---------
BALANCE, August 3, 1996 (Unaudited)................     3,834,262    $  38     $15,129    $ (22,434)
                                                      -----------    ------    -------    ---------
                                                      -----------    ------    -------    ---------
</TABLE>
    
 
 The accompanying notes are an integral part of these consolidated statements.
 
                                      F-5
<PAGE>
                 HIBBETT SPORTING GOODS, INC. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (DOLLARS IN THOUSANDS)
   
<TABLE><CAPTION>
                                                                                                             TWENTY-SIX WEEK
                                                                         FISCAL YEAR ENDED                    PERIOD ENDED
                                                             -----------------------------------------    ---------------------
                                                             JANUARY 29,    JANUARY 28,    FEBRUARY 3,    JULY 29,    AUGUST 3,
                                                                1994           1995           1996          1995        1996
                                                             -----------    -----------    -----------    --------    ---------
                                                                                                               (UNAUDITED)
<S>                                                          <C>            <C>            <C>            <C>         <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
 Net income...............................................     $ 1,469        $ 2,389        $ 2,443       $1,310      $   826
                                                             -----------    -----------    -----------    --------    ---------
 Adjustments to reconcile net income to net cash provided
   by (used in) operating activities:
     Depreciation and amortization........................         989          1,124          1,475          687          943
     Deferred income taxes................................          21           (266)          (140)        (115)        (116)
     (Gain) loss on disposal of assets....................          20              4              6            2         (504)
     Interest expense funded through additional debt......           0              0            128            0           14
     (Increase) decrease in assets:
         Accounts receivable, net.........................         (85)            (9)          (247)        (541)        (364)
         Inventories......................................      (1,966)        (3,930)        (5,969)      (3,374)      (6,241)
         Prepaid expenses and other.......................        (159)            71           (644)        (211)        (438)
         Refundable income taxes..........................         (61)            61           (419)        (412)         (74)
         Other noncurrent assets..........................         (58)            11           (474)           7           (7)
     Increase (decrease) in liabilities:
         Accounts payable.................................         138          2,978          2,828          418           64
         Accrued income taxes.............................        (187)            71            (71)         (71)           0
         Accrued expenses.................................         148            694            926          (93)       1,580
                                                             -----------    -----------    -----------    --------    ---------
          Total adjustments...............................      (1,200)           809         (2,601)      (3,703)      (5,143)
                                                             -----------    -----------    -----------    --------    ---------
          Net cash provided by (used in) operating
activities................................................         269          3,198           (158)      (2,393)      (4,317)
                                                             -----------    -----------    -----------    --------    ---------
CASH FLOWS FROM INVESTING ACTIVITIES:
 Capital expenditures.....................................      (1,600)        (2,179)        (8,172)      (1,683)      (2,385)
 Proceeds from sale of property...........................           9             26              6            6        5,553
                                                             -----------    -----------    -----------    --------    ---------
     Net cash provided by (used in) in investing
activities................................................      (1,591)        (2,153)        (8,166)      (1,677)       3,168
                                                             -----------    -----------    -----------    --------    ---------
CASH FLOWS FROM FINANCING ACTIVITIES:
 Purchase and retirement of shares........................           0              0        (22,250)           0            0
 Issuance of shares.......................................           0              0         17,609            0            0
 Expenses related to capital transactions.................           0              0         (2,184)           0            0
 Principal payments on long-term debt.....................        (994)        (3,251)        (5,328)      (1,197)      (4,267)
 Proceeds from issuance of long-term debt.................       2,535          4,579              0            0            0
 Proceeds from issuance of long-term debt to
stockholders..............................................           0              0          6,641            0            0
 Proceeds from term loan..................................           0              0          1,000            0            0
 Revolving loan borrowings and repayments, net............           0              0         12,140            0        5,421
 Borrowings (repayments) of short-term debt, net..........        (172)        (2,179)             0        5,579            0
                                                             -----------    -----------    -----------    --------    ---------
     Net cash provided by (used in) financing
activities................................................       1,369           (851)         7,628        4,382        1,154
                                                             -----------    -----------    -----------    --------    ---------
NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS......          47            194           (696)         312            5
CASH AND CASH EQUIVALENTS AT BEGINNING OF PERIOD..........         486            533            727          727           31
                                                             -----------    -----------    -----------    --------    ---------
CASH AND CASH EQUIVALENTS AT END OF PERIOD................     $   533        $   727        $    31       $1,039      $    36
                                                             -----------    -----------    -----------    --------    ---------
                                                             -----------    -----------    -----------    --------    ---------
 
SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:
 Cash paid during the period for:
   Interest...............................................     $   327        $   612        $ 1,038       $  471      $   632
                                                             -----------    -----------    -----------    --------    ---------
                                                             -----------    -----------    -----------    --------    ---------
   Income taxes, net of refunds...........................     $ 1,147        $ 1,500        $ 2,144       $1,345      $   703
                                                             -----------    -----------    -----------    --------    ---------
                                                             -----------    -----------    -----------    --------    ---------
 
SUPPLEMENTAL DISCLOSURES OF NONCASH FINANCING ACTIVITIES:
 Issuance of debt (including unamortized debt discount) to
   stockholders for the purchase of shares................     $     0        $     0        $13,051       $    0      $     0
                                                             -----------    -----------    -----------    --------    ---------
                                                             -----------    -----------    -----------    --------    ---------
 Issuance of stock as compensation related to capital
transactions..............................................     $     0        $     0        $   322       $    0      $     0
                                                             -----------    -----------    -----------    --------    ---------
                                                             -----------    -----------    -----------    --------    ---------
</TABLE>
    
 
 The accompanying notes are an integral part of these consolidated statements.
 
                                      F-6
<PAGE>
                 HIBBETT SPORTING GOODS, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
  Business
 
    Hibbett Sporting Goods, Inc. (the "Company") is an operator of full-line
sporting goods retail stores in small to mid-sized markets in the Southeastern
United States. The Company's fiscal year ends on the Saturday closest to January
31 of each year.
 
  Principles of Consolidation
 
    The consolidated financial statements of the Company include its accounts
and the accounts of all wholly owned subsidiaries. All significant intercompany
balances and transactions have been eliminated in consolidation.
 
  Use of Estimates in the Preparation of Financial Statements
 
    The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect (1) the reported amounts of certain assets and
liabilities and disclosure of certain contingent assets and liabilities at the
date of the financial statements, and (2) the reported amounts of certain
revenues and expenses during the reporting period. Actual results could differ
from those estimates.
 
  Unaudited Interim Financial Statements
 
   
    In the opinion of management, the unaudited consolidated balance sheet as of
August 3, 1996, and the unaudited consolidated statements of operations and cash
flows for the twenty-six week periods ended July 29, 1995 and August 3, 1996,
reflect all adjustments (which include only normal recurring adjustments)
necessary to present fairly the information set forth therein. The results of
operations for interim periods are not necessarily indicative of results for the
full year as the Company's business is seasonal. Typically, sales and net income
from operations are highest during the fourth fiscal quarter.
    
 
  Inventories
 
    Inventories are valued at the lower of cost or market using the retail
inventory method of accounting, with cost determined on a first-in, first-out
basis and market based on the lower of replacement cost or estimated realizable
value.
 
  Property and Equipment
 
    Property and equipment are recorded at cost. It is the Company's policy to
depreciate assets acquired prior to January 28, 1995 using accelerated and
straight-line methods over the estimated service lives (3 to 10 years for
equipment, 5 to 10 years for furniture and fixtures, and 10 to 31.5 years for
buildings) and to amortize leasehold improvements using the straight-line method
over the periods of the applicable leases. Depreciation on assets acquired
subsequent to January 28, 1995 is provided using the straight-line method over
the estimated service lives (3 to 5 years for equipment, 7 years for furniture
and fixtures, and 39 years for buildings) or, in the case of leasehold
improvements, 10 years or over the lives of the respective leases, if shorter.
 
    Maintenance and repairs are charged to expense as incurred. Costs of
renewals and betterments are capitalized by charges to property accounts and are
depreciated using applicable annual rates. The cost and accumulated depreciation
of assets sold, retired, or otherwise disposed of are removed from the accounts,
and the related gain or loss is credited or charged to income.
 
                                      F-7
<PAGE>
                 HIBBETT SPORTING GOODS, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES--(CONTINUED)
  Store Opening Costs
 
    Non-capital expenditures incurred in preparation for opening new retail
stores are expensed in the period each store opens.
 
  Fair Value of Financial Instruments
 
    In preparing disclosures about the fair value of financial instruments,
management has assumed that the carrying amount approximates fair value for cash
and cash equivalents, receivables, short-term borrowings and accounts payable,
because of the short maturities of those instruments. The estimated fair values
of long-term debt instruments are based upon the current interest rate
environment and remaining term to maturity.
 
  Income Taxes
 
    The Company accounts for income taxes using the asset and liability method,
which generally requires recognition of deferred tax assets and liabilities for
the expected future tax consequences of events that have been included in the
financial statements or tax returns. Under this method, deferred tax assets and
liabilities are determined based on the differences between the financial
statement and tax bases of assets and liabilities using enacted tax rates in
effect for the year in which the differences are expected to reverse. In
addition, the asset and liability method requires the adjustment of previously
deferred income taxes for changes in tax rates.
 
  Net Income Per Share
 
   
    Net income per share for each of the periods presented is calculated by
dividing net income by the number of weighted average common shares outstanding.
Common stock equivalents in the form of stock options are included in the
calculation utilizing the treasury stock method for all periods presented. All
net income per share, weighted average shares outstanding, stock options, and
stock option per share amounts have been retroactively restated for all periods
presented to reflect the 1-for-6.1 reverse stock split described in Note 10.
    
 
   
  Consolidated Statements of Cash Flows
    
 
    For purposes of the consolidated statements of cash flows, the Company
considers all short-term, highly liquid investments with original maturities of
three months or less to be cash equivalents.
 
  Accounting for the Impairment of Long-Lived Assets
 
    During 1995, Statement of Financial Accounting Standards ("SFAS") No. 121,
Accounting for the Impairment of Long-Lived Assets and for Long-Lived Assets to
be Disposed Of, was issued. The new standard requires all businesses to
recognize an impairment loss on a long-lived asset as a charge to current income
when certain events or changes in circumstances indicate that the carrying value
of the asset may not be recoverable. The Company adopted the new standard
effective Febuary 4, 1996 with no significant impact on its financial position
or results of operations (unaudited).
 
  Accounting for Stock-Based Compensation
 
    SFAS No. 123, Accounting for Stock-Based Compensation, allows companies to
continue to record compensation cost under Accounting Principles Board Opinion
("APB") No. 25 or to record compensation cost based on the fair value of stock
based awards. Management currently anticipates that it will
 
                                      F-8
<PAGE>
                 HIBBETT SPORTING GOODS, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES--(CONTINUED)
continue using its current accounting policy under APB No. 25; and as a result,
adoption of SFAS No. 123 will not affect the financial condition or results of
operations of the Company. SFAS No. 123 does, however, require certain pro forma
disclosures reflecting what compensation cost would have been if the fair value
based method of recording compensation expense for stock-based compensation had
been adopted. The disclosure rules under SFAS No. 123 will be adopted by the
Company in fiscal 1997.
 
  Prior Year Reclassification
 
    Certain prior year amounts have been reclassified to conform to the current
year presentation.
 
2. STOCKHOLDERS' INVESTMENT TRANSACTIONS
 
    In December 1994, the Company's Board of Directors approved an increase in
the number of authorized shares of common stock from 20,000 to 3,000,000 shares
and a decrease in the par value from $.10 to $.01 per share. In addition, the
Company's Board of Directors declared a 100-for-1 stock split in the form of a
100% stock dividend.
 
   
    On November 1, 1995, the Company's Board of Directors approved a series of
equity and debt transactions which resulted in a recapitalization of the Company
and a change in controlling ownership of the common stock outstanding (the
"Recapitalization"). In connection with the Recapitalization, the Company's
Board of Directors (i) increased the number of authorized shares of common stock
from 3,000,000 to 50,000,000 shares, (ii) declared a 38.687189-for-1 stock
split, (iii) approved the repurchase and retirement of 34,220,000 shares of
common stock for $1.00 per share ($22,250,000 cash and the issuance of
$13,051,000 of debt (including unamortized debt discount), and (iv) approved the
issuance of 17,609,000 new shares of common stock at $1.00 per share and
$7,074,000 of debt (including unamortized debt discount) for $24,250,000 cash.
Expenses of $2,506,000 were incurred in connection with the Recapitalization and
have reduced paid-in capital.
    
 
   
    All references in the financial statements to weighted average shares
outstanding, net income per share, and stock options have been restated to
reflect the above stock splits. The Recapitalization described above has not
been retroactively restated to give effect to the 1-for-6.1 reverse stock split
discussed in Note 10.
    
 
                                      F-9
<PAGE>
                 HIBBETT SPORTING GOODS, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
3. LONG-TERM DEBT
 
    The Company's long-term debt is as follows:
   
<TABLE><CAPTION>
                                                            JANUARY 28,   FEBRUARY 3,    AUGUST 3,
                                                               1995          1996          1996
                                                            -----------   -----------   -----------
                                                                                       (UNAUDITED)

<S>                                                         <C>           <C>           <C>
Revolving loan agreement..................................  $         0   $12,140,000   $17,561,000
Term loan agreement, due November 1997, unsecured.........            0     1,000,000     1,000,000
Subordinated notes payable to stockholders, unsecured,
  12%, due November 2002, interest payable quarterly,
  beginning November 1, 1996..............................            0    16,000,000    16,000,000
Senior subordinated bridge notes payable to stockholders,
  unsecured, 12%, due November 2000, interest payable
quarterly.................................................            0     4,253,000             0
Revolving convertible term loan...........................    4,580,000             0             0
Bank notes payable, unsecured, principal and interest due
quarterly, variable rates, 9% to 9.5% at January 28,
1995......................................................      748,000             0             0
Unamortized debt discount.................................            0    (1,481,000)   (1,413,000)
                                                            -----------   -----------   -----------
                                                              5,328,000    31,912,000    33,148,000
Less current maturities...................................      420,000             0             0
                                                            -----------   -----------   -----------
                                                            $ 4,908,000   $31,912,000   $33,148,000
                                                            -----------   -----------   -----------
                                                            -----------   -----------   -----------
</TABLE>
    
 
   
    At February 3, 1996 and August 3, 1996 (unaudited), the Company maintained a
secured revolving loan agreement totaling $25,000,000 which expires November
2000. Amounts available and secured under the loan agreement are based on levels
of the Company's accounts receivable and inventories. Based on the agreement,
the Company may borrow amounts against a Base Rate or a LIBOR Rate, as defined
in the agreement. Base Rate loans have no specified maturity date and interest
on the loans is payable monthly. LIBOR Rate loans have specified interest
periods (30, 60, 90, or 180 days) attached to the loan with the maturity date
being the date principal and interest are due. As amounts under the loan
agreement do not have to be repaid until the expiring date of November 2000, the
full amount outstanding is classified as long-term debt. The amounts outstanding
under the revolving loan agreement are as follows:
    
 
   
                                                     FEBRUARY 3,     AUGUST 3,
                                                        1996           1996
                                                     -----------    -----------
                                                                    (UNAUDITED)
Revolving loan agreement:
Base Rate loans, 8.75% and 8.50% (unaudited)......   $ 2,140,000    $ 7,561,000
LIBOR Rate loans, 7.89% and 7.80% (unaudited).....    10,000,000     10,000,000
                                                     -----------    -----------
                                                     $12,140,000    $17,561,000
                                                     -----------    -----------
                                                     -----------    -----------
    
 
   
    The Company's term loan also allows the Company to specify the interest rate
against which amounts are borrowed, the Base Rate or LIBOR Rate. At February 3,
1996 and August 3, 1996, the full amount of the term loan was borrowed against
the LIBOR Rate which was 9.45% and 7.77% (unaudited), respectively.
    
 
    As part of the Recapitalization, in November 1995, the Company issued to
stockholders subordinated notes and senior subordinated bridge notes totaling
$20,125,000 with an original issue discount of $1,514,000 related solely to the
stockholders subordinated notes. In January 1996, the Company issued
 
                                      F-10
<PAGE>
                 HIBBETT SPORTING GOODS, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
3. LONG-TERM DEBT--(CONTINUED)
$128,000 of additional notes as satisfaction for interest on the Company's
bridge notes. A portion of the proceeds of these borrowings was utilized to
retire existing debt.
 
   
    The Company's debt agreements contain certain restrictive covenants common
to such agreements. The Company was in compliance, or had received a
noncompliance waiver for fiscal year 1996, with respect to all of its covenants
at February 3, 1996. The Company was in compliance with respect to all of its
covenants at August 3, 1996 (unaudited). In addition, the revolving loan
agreement prohibits the Company from declaring, paying, or making any dividend
or distribution on its common stock other than dividends or distributions
payable in stock.
    
 
   
    Long-term debt contractually matures in each of the next five fiscal years
as follows: $0 in 1997, $1,000,000 in 1998, $0 in 1999, $0 in 2000, $16,393,000
in 2001, and $16,000,000 thereafter. However, the senior subordinated bridge
notes ($4,253,000) were repaid in advance during the twenty-six week period
ended August 3, 1996 (unaudited).
    
 
   
    During fiscal 1995 and the majority of fiscal 1996, the Company maintained
working capital lines of credit under which the average borrowings outstanding
were $4,009,000 and $5,200,0000, and the maximum borrowings outstanding were
$6,620,000 and $6,697,000 in fiscal 1995 and 1996, respectively. The weighted
average interest rate was approximately 7.35% and 9.0% in fiscal 1995 and 1996,
respectively. In addition, during fiscal 1995, the Company also borrowed funds
to meet working capital needs from a related party. The average amount of
borrowings outstanding under these loans during fiscal 1995 was $120,000, the
maximum amount outstanding was $810,000, and the weighted average interest rate
was 7.45%. No borrowings related to these former working capital lines of credit
were outstanding at January 28, 1995, February 3, 1996, or August 3, 1996
(unaudited).
    
 
   
    The revolving convertible term loan consisted of an unsecured $7,000,000
line of credit supported by a bank note payable program, of which $4,580,000 was
outstanding at January 28, 1995. Borrowings under this loan bear interest at the
bank's prime rate plus .5% (9% at January 28, 1995). All amounts outstanding
under the revolving convertible term loan were repaid upon the establishment of
the new revolving loan agreement in fiscal 1996.
    
 
   
    The estimated fair value of the Company's long-term debt was $32,657,000 and
$33,722,000 (unaudited) at February 3, 1996 and August 3, 1996, respectively.
    
 
4. LEASES
 
    The Company leases the premises for its retail sporting goods stores under
operating leases which expire in various years through the year 2008. Many of
these leases contain renewal options and require the Company to pay executory
costs (such as property taxes, maintenance, and insurance). Rental payments
typically include minimum rentals plus contingent rentals based on sales.
 
    In February 1996, the Company entered into a sale-leaseback transaction to
finance its new warehouse and office facilities. The sales price of $4,700,000
approximated the book value of the facility after considering transaction
expenses. The related lease term is for 15 years at $476,000 per year, and is
structured as an operating lease.
 
                                      F-11
<PAGE>
                 HIBBETT SPORTING GOODS, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
4. LEASES--(CONTINUED)
    Minimum future rental payments under noncancelable operating leases having
remaining terms in excess of one year as of February 3, 1996 are as follows:
 
   
   FISCAL YEAR ENDING
- ------------------------------------------------

1997............................................                  $ 3,688,000
1998............................................                    3,625,000
1999............................................                    3,306,000
2000............................................                    3,117,000
2001............................................                    2,383,000
Thereafter......................................                   10,789,000
                                                                  -----------
                                                                  $26,908,000
                                                                  -----------
                                                                  -----------
    
 
    Rental expense for all operating leases consisted of the following:
   
<TABLE><CAPTION>
                                                                                   TWENTY-SIX WEEK
                                              FISCAL YEAR ENDED                      PERIOD ENDED
                                  -----------------------------------------    ------------------------
                                  JANUARY 29,    JANUARY 28,    FEBRUARY 3,     JULY 29,     AUGUST 3,
                                     1994           1995           1996           1995          1996
                                  -----------    -----------    -----------    ----------    ----------
                                                                                     (UNAUDITED)
<S>                               <C>            <C>            <C>            <C>           <C>
Minimum rentals................   $ 1,749,000    $ 2,469,000    $ 3,080,000    $1,204,000    $1,610,000
Contingent rentals.............       315,000        392,000        487,000       448,000       702,000
                                  -----------    -----------    -----------    ----------    ----------
                                  $ 2,064,000    $ 2,861,000    $ 3,567,000    $1,652,000    $2,312,000
                                  -----------    -----------    -----------    ----------    ----------
</TABLE>
    
 
5. PROFIT-SHARING PLAN
 
   
    The Company maintains a 401(k) profit sharing plan (the "Plan") which
permits participants to make pretax contributions to the Plan. The Plan covers
all employees who have completed one year of service and who are at least 21
years of age. Participants of the Plan may voluntarily contribute from 2% to 15%
of their compensation within certain dollar limits as allowed by law. These
elective contributions are made under the provisions of Section 401(k) of the
Internal Revenue Code which allows deferral of income taxes on the amount
contributed to the Plan. The Company's contribution to the Plan equals (1) an
amount determined at the discretion of the Board of Directors plus (2) a
matching contribution equal to a discretionary percentage of up to 6% of a
participant's compensation. Contribution expense for fiscal years 1994, 1995,
and 1996 was $89,000, $108,000, and $165,000, respectively, and was $45,000 and
$47,000 (unaudited) for the twenty-six week periods ended July 29, 1995 and
August 3, 1996, respectively.
    
 
6. RELATED-PARTY TRANSACTIONS
 
   
    Subsequent to November 1, 1995, the Company's new majority shareholder began
providing financial advisory services to the Company for an annual fee of
$200,000. Such services include, but are not necessarily limited to, advice and
assistance concerning any and all aspects of the operation, planning, and
financing of the Company. Management fee expense under this arrangement was
$50,000 in fiscal 1996 and $100,000 for the twenty-six week period ended August
3, 1996 (unaudited).
    
 
    Prior to November 1, 1995, the Company's previous majority shareholders (now
minority shareholders) provided to the Company similar services as discussed
above. Fees for these services amounted
 
                                      F-12
<PAGE>
                 HIBBETT SPORTING GOODS, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
6. RELATED-PARTY TRANSACTIONS--(CONTINUED)
   
to $227,000, $256,000, and $95,000 in fiscal years 1994, 1995, and 1996,
respectively, and $54,000 and $0 (unaudited) in the twenty-six week periods
ended July 29, 1995 and August 3, 1996, respectively.
    
 
   
    Subordinated notes payable to stockholders, net of the related unamortized
debt discount, were outstanding and included in long-term debt in the amount of
$18,772,000 and $14,587,000 (unaudited) at February 3, 1996 and August 3, 1996,
respectively. Related to these notes, the Company incurred approximately
$620,000 of interest expense in fiscal 1996, of which approximately $492,000 was
included in accrued expenses and approximately $128,000 was capitalized into the
senior subordinated bridge notes payable at February 3, 1996. For the twenty-six
week period ended August 3, 1996, the Company incurred approximately $960,000
(unaudited) of interest expense related to these notes.
    
 
    In connection with the Recapitalization discussed in Note 2, both the
majority shareholder and minority shareholders were paid for services provided
to the Company related to the Recapitalization. These costs were recorded as a
reduction to paid-in capital and approximated $960,000 in fiscal 1996.
 
   
    In November 1995, the Company entered into a sublease for one store with an
entity that is controlled by a minority shareholder which expires in June 2008.
Minimum lease payments were $27,000 in fiscal 1996, and no excess rentals were
paid in fiscal 1996. Future minimum lease payments under this noncancelable
sublease aggregate $2,369,000.
    
 
   
    The Company leased its previous warehouse and office facilities under a
lease-purchase agreement which was fully paid in a previous year. Subsequent to
February 3, 1996, the Company sold an assignment of its interest in the lease on
this property to a related party for $850,000, which resulted in a gain of
approximately $513,000 in the twenty-six week period ended August 3, 1996.
    
 
   
    On August 1, 1996, the Company entered into an agreement with a minority
shareholder which provides for an annual fee of $50,000 and the grant of 70,820
stock options discussed in Note 8 in consideration for his advisory services to
the Company (unaudited).
    
 
7. INCOME TAXES
 
    A summary of the components of the provision for income taxes is as follows:
   
<TABLE><CAPTION>
                                                                                      TWENTY-SIX WEEK
                                                  FISCAL YEAR ENDED                    PERIOD ENDED
                                      -----------------------------------------    ---------------------
                                      JANUARY 29,    JANUARY 28,    FEBRUARY 3,    JULY 29,    AUGUST 3,
                                         1994           1995           1996          1995        1996
                                      -----------    -----------    -----------    --------    ---------

                                                                                        (UNAUDITED)
<S>                                   <C>            <C>            <C>            <C>         <C>
Federal:
  Current..........................    $ 799,000     $ 1,553,000    $ 1,476,000    $823,000    $ 561,000
  Deferred.........................       19,000        (237,000)      (126,000)   (102,000)    (104,000)
                                      -----------    -----------    -----------    --------    ---------
                                         818,000       1,316,000      1,350,000     721,000      457,000
                                      -----------    -----------    -----------    --------    ---------
State:
  Current..........................      100,000         192,000        178,000     103,000       69,000
  Deferred.........................        2,000         (29,000)       (14,000)    (13,000)     (12,000)
                                      -----------    -----------    -----------    --------    ---------
                                         102,000         163,000        164,000      90,000       57,000
                                      -----------    -----------    -----------    --------    ---------
Provision for income taxes.........    $ 920,000     $ 1,479,000    $ 1,514,000    $811,000    $ 514,000
                                      -----------    -----------    -----------    --------    ---------
                                      -----------    -----------    -----------    --------    ---------
</TABLE>
    
 
                                      F-13
<PAGE>
                 HIBBETT SPORTING GOODS, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
7. INCOME TAXES--(CONTINUED)
    The provision for income taxes differs from the amounts computed by applying
federal statutory rates due to the following:
   
<TABLE><CAPTION>
                                                                                      TWENTY-SIX WEEK
                                                  FISCAL YEAR ENDED                    PERIOD ENDED
                                      -----------------------------------------    ---------------------
                                      JANUARY 29,    JANUARY 28,    FEBRUARY 3,    JULY 29,    AUGUST 3,
                                         1994           1995           1996          1995        1996
                                      -----------    -----------    -----------    --------    ---------

                                                                                        (UNAUDITED)
<S>                                   <C>            <C>            <C>            <C>         <C>
Tax provision computed at the
federal statutory rate (34%).......    $ 812,000     $ 1,315,000    $ 1,345,000    $721,000    $ 455,000
Effect of state income taxes, net
  of benefits......................       66,000         127,000        118,000      59,000       44,000
Other..............................       42,000          37,000         51,000      31,000       15,000
                                      -----------    -----------    -----------    --------    ---------
                                       $ 920,000     $ 1,479,000    $ 1,514,000    $811,000    $ 514,000
                                      -----------    -----------    -----------    --------    ---------
                                      -----------    -----------    -----------    --------    ---------
</TABLE>
    
 
    Temporary differences which create deferred tax assets are detailed below:
   
<TABLE><CAPTION>
                                          JANUARY 28, 1995      FEBRUARY 3, 1996       AUGUST 3, 1996
                                        --------------------  --------------------  --------------------
                                        CURRENT   NONCURRENT  CURRENT   NONCURRENT  CURRENT   NONCURRENT
                                        --------  ----------  --------  ----------  --------  ----------

                                                                                        (UNAUDITED)
<S>                                     <C>       <C>         <C>       <C>         <C>       <C>
Depreciation........................... $      0   $296,000   $      0   $308,000   $      0   $331,000
Inventory..............................  253,000          0    371,000          0    321,000          0
Accruals...............................  147,000          0    153,000          0    296,000          0
Other..................................   10,000          0     14,000          0     14,000          0
                                        --------  ----------  --------  ----------  --------  ----------
                                         410,000    296,000    538,000    308,000    631,000    331,000
Valuation allowance....................        0          0          0          0          0          0
                                        --------  ----------  --------  ----------  --------  ----------
Deferred tax asset, net................ $410,000   $296,000   $538,000   $308,000   $631,000   $331,000
                                        --------  ----------  --------  ----------  --------  ----------
                                        --------  ----------  --------  ----------  --------  ----------
</TABLE>
    
 
    The Company has not recorded a valuation allowance for deferred tax assets
as realization is considered more likely than not.
 
   
8. STOCK OPTIONS AND STOCK PURCHASE PLANS

  Stock Options

    The Hibbett Sporting Goods, Inc. Employee Stock Option Plan, as amended (the
"Original Option Plan") authorizes the granting of stock options for the
purchase of up to 66,352 shares of common stock. The difference in the total
exercise price of the options and the estimated fair value at the date of the
grant is recorded as compensation expense over the vesting period. As of
February 3, 1996, options for all 66,352 shares were outstanding at that date.
The weighted average exercise price of the options granted in fiscal 1996 was
$4.49 per share. Options outstanding become exercisable 33% at the end of each
of the following three successive years for 25,369 shares and 40,983 shares
become exercisable 20% at the end of each of the following five successive
years.
    
 
   
    Subsequent to February 3, 1996, the Company adopted the Hibbett Sporting
Goods, Inc. 1996 Stock Option Plan, as amended (the "1996 Option Plan"). The
1996 Option Plan authorizes the granting of stock options for the purchase of up
to 238,566 shares of common stock. The difference in
    
 
                                      F-14
<PAGE>
                 HIBBETT SPORTING GOODS, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
   
8. STOCK OPTIONS AND STOCK PURCHASE PLANS--(CONTINUED)
    
   
the total exercise price of the options and the estimated fair value at the date
of the grant is recorded as compensation expense over the vesting period. As of
September 13, 1996, a total of 193,157 shares of the Company's authorized and
unissued common stock were reserved for future grants under the 1996 Option
Plan, and options for 45,409 shares were outstanding at that date. The exercise
price of the options outstanding under the 1996 Option Plan was $6.10 per share.
Options outstanding become exercisable 20% at the end of each of the following
five successive years. Effective upon Closing of the Initial Public Offering
described in Note 11, grants of options to purchase 32,787 shares of Common
Stock at a price equal to the public offering price will be made under the 1996
Option Plan (unaudited).
    
 
   
    On August 1, 1996, the Company granted options pursuant to the agreement
discussed in Note 6 for 70,820 shares which are exercisable at $8.48 per share,
and become exercisable six months after, and will expire no later than nine
months after, the Closing of the Initial Public Offering described in Note 11.
The Company recorded compensation expense of $462,000 related to these options
in the twenty-six week period ended August 3, 1996 (unaudited).

  Stock Purchase Plans
 
    On September 13, 1996, the Company adopted an Employee Stock Purchase Plan
and Outside Director Stock Purchase Plan reserving 75,000 shares and 50,000
shares of the Company's Common Stock, respectively, for purchase by the
employees and directors at 85% and 100% of the fair value of the Common Stock,
respectively (unaudited).
    
 
9. COMMITMENTS AND CONTINGENCIES
 
  Employment Agreement
 
    On November 1, 1995, the Company entered into an employment agreement with
an employee which provides for a three-year employment period at a base salary
plus various incentives.
 
  Legal
 
    The Company is a party to various legal proceedings incidental to its
business. In the opinion of management, after consultation with legal counsel,
the ultimate liability, if any, with respect to those proceedings is not
presently expected to materially affect the financial position or results of
operations of the Company.
 
   
10. SUBSEQUENT EVENT
    
 
   
    On September 13, 1996, the Board of Directors approved a 1-for-6.1 reverse
stock split of the Company's Common Stock. All net income per share, weighted
average shares outstanding, stock options, and stock option per share amounts
have been retroactively restated for all periods presented to reflect this
reverse stock split.
    
 
   
    In addition, the Board of Directors approved an increase in the number of
authorized shares of common stock from 8,196,721 to 20,000,000 shares
(unaudited).
    
 
                                      F-15
<PAGE>
                 HIBBETT SPORTING GOODS, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
 
   
11. INITIAL PUBLIC OFFERING (UNAUDITED)

    The Company is proceeding with the Offering of 2,000,000 shares of common
stock at an initial public price of $15 per share. The estimated net proceeds to
the Company of $26,900,000 will be used to repay the subordinated notes payable
to stockholders and approximately $1,500,000 accrued interest thereon, and to
repay the term loan and accrued interest thereon, with the balance to be used to
reduce borrowings on the revolving loan agreement.
    
 
   
    Supplemental net income per share before extraordinary item is calculated by
dividing net income (after adjustment for applicable interest expense) by the
number of weighted average shares outstanding after giving effect to the
estimated number of shares that would be required to be sold (at an assumed
initial public offering price of $15 per share) to repay $26,900,000 of debt at
February 3, 1996 and August 3, 1996 (unaudited), respectively. Supplemental net
income per share before extraordinary item (to reflect the write-off of
unamortized debt discount and debt issuance costs, net of taxes) for the fiscal
year ended February 3, 1996 and the twenty-six week period ended August 3, 1996
was $.41 and $.38 (unaudited), respectively. Supplemental net income per share
after extraordinary item (to reflect the write-off of unamortized debt discount
and debt issuance costs, net of taxes) for the fiscal year ended February 3,
1996 and the twenty-six week period ended August 3, 1996 was $.26 and $.20
(unaudited), respectively.
    
 
                                      F-16
<PAGE>

                HIBBETT STORE LOCATIONS - 79 STORES IN 10 STATES

 
   
    [A map Under the caption "Hibbet Store Locations - 79 Stores in 10 States"
     of the Southeastern United States and contiguous states appears in the 
     paper version of this Prospectus at this location
    
 
   
    In the map, Alabama, Florida, Georgia, Southern Illinois, Kentucky,
Louisiana, Mississippi, North Carolina South Carolina and Tennessee are shown 
(shaded green) as existing locations of stores.  Arkansas, Indiana, Missouri, 
Ohio, Texas, Virginia and West Virginia are shown (shaded yellow) as potential 
expansion states for stores.]
    

    [A picture of a delivery truck with the Company's logo, a soccer player and 
the Umbro brand name appears in the paper version of this Prospectus at this 
location]

<PAGE>
- ---------------------------------------- ---------------------------------------
- ---------------------------------------- ---------------------------------------


  NO DEALER, SALESPERSON OR ANY OTHER
PERSON HAS BEEN AUTHORIZED TO GIVE ANY
INFORMATION OR TO MAKE ANY
REPRESENTATIONS OTHER THAN THOSE                   2,000,000 SHARES
CONTAINED IN THIS PROSPECTUS IN                            
CONNECTION WITH THE OFFER CONTAINED                       
HEREIN, AND, IF GIVEN OR MADE, SUCH                     [LOGO]
INFORMATION OR REPRESENTATIONS MUST                        
NOT BE RELIED UPON AS HAVING BEEN       
AUTHORIZED BY THE COMPANY OR BY ANY OF  
THE UNDERWRITERS. THIS PROSPECTUS DOES  
NOT CONSTITUTE AN OFFER OF ANY          
SECURITIES OTHER THAN THOSE TO WHICH                      
IT RELATES OR AN OFFER TO SELL, OR A      
SOLICITATION OF AN OFFER TO BUY, THOSE  
TO WHICH IT RELATES IN ANY STATE TO
ANY PERSON TO WHOM IT IS NOT LAWFUL TO
MAKE SUCH OFFER IN SUCH STATE. THE
DELIVERY OF THIS PROSPECTUS AT ANY
TIME DOES NOT IMPLY THAT THE
INFORMATION HEREIN IS CORRECT AS OF
ANY TIME SUBSEQUENT TO ITS DATE.                     COMMON STOCK

        -------------------

         TABLE OF CONTENTS

   
                                        PAGE
                                        ----

Prospectus Summary....................     3
Risk Factors..........................     8
Use of Proceeds.......................    12
Capitalization........................    12
Dividend Policy.......................    13
Dilution..............................    13              ----------
Selected Consolidated Financial and          
Operating Data........................    14              PROSPECTUS
Management's Discussion and Analysis                                     
  of Financial Condition and Results                           , 1996
  of Operations.......................    16             
Business..............................    22              ----------
Management............................    31             
Principal Shareholders................    38
Certain Transactions..................    39
Shares Eligible for Future Sale.......    42
Description of Capital Stock..........    43
Underwriting..........................    46
Legal Matters.........................    47
Experts...............................    47
Additional Information................    47
Index to Consolidated Financial
Statements............................   F-1        SMITH BARNEY INC.
                                                 
                                             
              -------------------            
                                             
  UNTIL            , 1996 (25 DAYS AFTER THE 
COMMENCEMENT OF THE OFFERING), ALL DEALERS
EFFECTING TRANSACTIONS IN THE COMMON STOCK,        MONTGOMERY SECURITIES
WHETHER OR NOT PARTICIPATING IN THIS                         
DISTRIBUTION, MAY BE REQUIRED TO DELIVER A         THE ROBINSON-HUMPHREY
PROSPECTUS. THIS IS IN ADDITION TO THE                 COMPANY, INC.
OBLIGATION OF DEALERS TO DELIVER A PROSPECTUS
WHEN ACTING AS UNDERWRITERS AND WITH RESPECT
TO THEIR UNSOLD ALLOTMENTS OR SUBSCRIPTIONS.


- ---------------------------------------- ---------------------------------------
- ---------------------------------------- ---------------------------------------

<PAGE>
                                    PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS
 
    [Item 13. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.
 
   

Registration Fee...............................................   $   11,897
NASD Filing Fee................................................        3,950
NASDAQ/National Market filing fee..............................       32,086
Transfer Agent's Fees..........................................        5,000
Printing and Engraving.........................................      165,000
Legal Fees.....................................................      500,000
Accounting Fees................................................      100,000
Blue Sky Fees..................................................       15,000
Miscellaneous..................................................      167,067
                                                                  ----------
    Total......................................................   $1,000,000
                                                                  ----------
                                                                  ----------
    
 
    Each of the amounts set forth above, other than the Registration Fee, NASD
Filing Fee and NASDAQ/National Market filing fee, is an estimate.
 
ITEM 14. INDEMNIFICATION OF DIRECTORS AND OFFICERS.
 
    Section 145 of the Delaware General Corporation Act permits the Registrant
to indemnify officers, directors or employees against expenses (including
attorney's fees), judgments, fines and amounts paid in settlement in connection
with legal proceedings "if [as to any officer, director or employee] he acted in
good faith and in a manner he reasonably believed to be in, or not opposed to
the best interests of the corporation, and, with respect to any criminal act or
proceeding, had no reasonable cause to believe his conduct was unlawful",
provided that with respect to actions by, or in the right of the corporation
against, such individuals, indemnification is not permitted as to any matter as
to which such person "shall have been adjudged to be liable for negligence or
misconduct in the performance of his duty to the corporation, unless, and only
to the extent that, the court in which such action or suit was brought shall
determine upon application that, despite the adjudication of liability, but in
view of all the circumstances of the case, such person is fairly and reasonably
entitled to indemnity for such expenses as the court shall deem proper."
Individuals who are successful in the defense of such action are entitled to
indemnification against expenses reasonably incurred in connection therewith.
 
    The By-Laws of the Registrant require the Registrant to indemnify directors
and officers against liabilities which they may incur under the circumstances
set forth in the preceding paragraph.
 
    The Registrant is in the process of obtaining standard policies of insurance
under which coverage will be provided (a) to its directors and officers against
loss arising from claims made by reason of breach of duty or other wrongful act,
and (b) to the Registrant with respect to payments which may be made by the
Registrant to such officers and directors pursuant to the above indemnification
provision or otherwise as a matter of law.
 
    The proposed form of Underwriting Agreement filed as Exhibit 1 to this
Registration Statement provides for indemnification of directors and officers of
the Registrant by the underwriters against certain liabilities.
 
ITEM 15. RECENT SALES OF UNREGISTERED SECURITIES.
 
    Since June 1, 1993, the Registrant has sold the following securities without
registration under the Securities Act of 1933, as amended (the "Act"):
 
   
    1. Immediately prior to the Recapitalization, in consideration for his
assistance in arranging the Recapitalization, the Company issued to Clyde B.
Anderson 322,419 (on a pre-split basis) shares of
    
 
                                      II-1
<PAGE>
Common Stock. Section 4(2) of the Act was relied upon for exemption from the
registration requirements.
 
   
    2. On November 1, 1995, as part of the Recapitalization, The SK Equity Fund,
L.P. purchased 17,418,455 (on a pre-split basis) shares of Common Stock for
$17,418,455 in cash, and SK Investment Fund, L.P. purchased 190,545 (on a
pre-split basis) shares of Common Stock for $190,545. Section 4(2) of the Act
was relied upon for exemption from the registration requirements.
    
 
ITEM 16. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.
 
    (a) The following exhibits are filed as part of this Registration Statement:
 
   
<TABLE><CAPTION>
EXHIBIT
 NUMBER    DESCRIPTION
- --------   --------------------------------------------------------------------------------
<C>        <S>
       1   Form of Underwriting Agreement
     3.1   Articles of Incorporation of the Registrant, as amended
     3.2   Bylaws of the Registrant, as amended
     3.3   Form of Certificate of Incorporation of the Registrant
     3.4   Form of Bylaws of the Registrant
     4.1   Form of Share Certificate
     5.1*  Opinion of Davis Polk & Wardwell
  10.1.1** Loan and Security Agreement dated as of November 1, 1995 between the Registrant,
           Hibbett Team Sales, Inc. and Heller Financial, Inc. (the "Heller Loan
           Agreement")
  10.1.2** Letter from Heller Financial, Inc. to the Registrant dated February 12, 1996 re:
           certain waivers from the Heller Loan Agreement
  10.1.3   Waiver by Heller Financial, Inc. dated September 13, 1996
  10.2.1** Stockholders Agreement dated as of November 1, 1995 among The SK Equity Fund,
           L.P., SK Investment Fund, L.P., the Registrant and certain stockholders of the
           Registrant named therein (the "Stockholders Agreement")
  10.2.2   Amendment No. 1 to the Stockholders Agreement dated as of June 28, 1996
  10.2.3   Form of Amendment No. 2 to the Stockholders Agreement
    10.3** Advisory Agreement dated November 1, 1995 between the Registrant and Saunders,
           Karp & Co., L.P.
    10.4** Employment and Post-Employment Agreement dated as of November 1, 1995 between
           the Registrant and Michael J. Newsome
    10.5** Letter from the Registrant to Michael J. Newsome dated November 1, 1995 re:
           Incentive Compensation Arrangements
    10.6** Non-competition Agreement dated November 1, 1995 among Charles C. Anderson, Joel
           R. Anderson, Clyde B. Anderson, the Registrant, The SK Equity Fund, L.P. and SK
           Investment Fund, L.P.
    10.7   The Registrant's Stock Option Plan (as amended)
    10.8   The Registrant's 1996 Stock Option Plan ("1996 Plan") (as amended)
  10.9.1** Lease Agreement dated as of February 12, 1996 between QRS 12-14 (AL), Inc. and
           Sports Wholesale, Inc. (the "Lease Agreement")
  10.9.2** Landlord's Waiver and Consent re: Lease Agreement dated February 12, 1996 by QRS
           12-14 (AL), Inc.
   10.10   The Registrant's Employee Stock Purchase Plan
   10.11   The Registrant's Outside Director Stock Plan
   10.12   Letter from the Registrant to Clyde B. Anderson dated September 13, 1996 re:
           Consulting Agreement
      11   Statement of Computation of Net Income Per Share
      21** List of Registrant's Subsidiaries
    23.1   Consent of Arthur Andersen LLP
    23.2*  Consent of Davis Polk & Wardwell (to be included in Exhibit 5.1 to this
           Registration Statement)
      27   Financial Data Schedule
</TABLE>
    
 
- ------------
 
   
* Each exhibit marked by an (*) will be filed by Amendment to this Registration
  Statement.
    
 
** Previously filed exhibits are marked by (**).
 
                                      II-2
<PAGE>
    (b) Financial Statement Schedules.
 
   
          Report of Independent Public Accountants on Supplemental Schedule
    
 
   
          Schedule II--Valuation and Qualifying Accounts
    
 
   
    All other schedules for which provision is made in the applicable accounting
regulations of the Securities and Exchange Commission have been omitted because
they are not required under the related instructions or are inapplicable as the
information has been provided in the financial statements or related notes
thereto.
    
 
ITEM 17. UNDERTAKINGS
 
    The undersigned registrant hereby undertakes:
 
    (a) The undersigned registrant hereby undertakes to provide to the
underwriter at the closing specified in the underwriting agreement, certificates
in such denominations and registered in such names as required by the
underwriter to permit prompt delivery to each purchaser.
 
    (b) Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted to directors, officers and persons controlling the
registrant pursuant to the foregoing provisions, or otherwise, the registrant
has been advised that in the opinion of the Securities and Exchange Commission
such indemnification (other than by policies of insurance) is against public
policy as expressed in the Act and is, therefore, unenforceable. In the event
that a claim for indemnification against such liabilities (other than the
payment by the registrant of expenses incurred or paid by a director, officer,
or controlling person of the registrant in the successful defense of any action,
suit or proceeding) is asserted by such director, officer or controlling person
in connection with the securities being registered, the registrant will, unless
in the opinion of its counsel the matter has been settled by controlling
precedent, submit to a court of appropriate jurisdiction the question of whether
such indemnification by it is against public policy as expressed in the Act and
will be governed by the final adjudication of such issue.
 
    (c) The undersigned registrant hereby undertakes that:
 
        (1) For purposes of determining any liability under the Securities Act
    of 1933, the information omitted from the form of prospectus filed as part
    of this registration statement in reliance upon Rule 430A and contained in a
    form of prospectus filed by the registrant pursuant to Rule 424(b)(1) or (4)
    or 497(h) under the Securities Act shall be deemed to be part of this
    registration statement as of the time it was declared effective.
 
        (2) For the purpose of determining any liability under the Securities
    Act of 1933, each post-effective amendment that contains a form of
    prospectus shall be deemed to be a new registration statement relating to
    the securities offered therein, and the offering of such securities at that
    time shall be deemed to be the initial bona fide offering thereof.
 
                                      II-3
<PAGE>
                                   SIGNATURES
 
   
    Pursuant to the requirements of the Securities Act of 1933, the Registrant
certifies that it has reasonable grounds to believe that it meets all of the
requirements for filing on Form S-1 and has duly caused this Amendment No. 2 to
the Registration Statement to be signed on its behalf by the undersigned,
thereunto duly authorized, in the City of Birmingham, State of Alabama, on the
16th day of September, 1996.
    
 
                                          HIBBETT SPORTING GOODS, INC.
 
                                          By   /s/ MICHAEL J. NEWSOME
                                             ...................................
                                             Michael J. Newsome
                                            President, Chief Operating Officer
 
   
    Pursuant to the requirements of the Securities Act of 1933, as amended, this
Amendment No. 2 to the Registration Statement has been signed by the following
persons in the capacities and on the dates indicated.
    
 
   
<TABLE>
<CAPTION>
                SIGNATURE                                 TITLE                         DATE
- ------------------------------------------   -------------------------------
<S>                                          <C>                               <C>
 
                    *                        Principal Executive Officer and     September 16, 1996
 ..........................................     Director
            Michael J. Newsome
 
         /s/ SUSAN H. FITZGIBBON             Principal Financial Officer,        September 16, 1996
 ..........................................     Controller and Principal
           Susan H. Fitzgibbon                 Accounting Officer
 
                    *                        Director                            September 16, 1996
 ..........................................
            Clyde B. Anderson
 
                    *                        Director                            September 16, 1996
 ..........................................
         Thomas A. Saunders, III
 
                    *                        Director                            September 16, 1996
 ..........................................
         F. Barron Fletcher, III
 
                    *                        Director                            September 16, 1996
 ..........................................
              John F. Megrue
 
                    *                        Director                            September 16, 1996
 ..........................................
            Barry H. Feinberg
</TABLE>
    
 
*By /s/ SUSAN H. FITZGIBBON
    .......................................
    Susan H. Fitzgibbon
    Attorney-in-fact
 
                                      II-4
<PAGE>
   
                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS
                            ON SUPPLEMENTAL SCHEDULE
    
 
   
To Hibbett Sporting Goods, Inc.:
    
 
   
    We have audited in accordance with generally accepted auditing standards,
the financial statements of HIBBETT SPORTING GOODS, INC. (an Alabama
corporation) AND SUBSIDIARIES, included in this registration statement and have
issued our report dated April 2, 1996 (except with respect to the matter
discussed in Note 10 as to which the date is September 13, 1996). Our audit was
made for the purpose of forming an opinion on the basic financial statements
taken as a whole. Schedule II included in Part II of the registration statement
is presented for purposes of complying with the Securities and Exchange
Commission's rules and is not part of the basic financial statements. This
schedule has been subjected to the auditing procedures applied in the audit of
the basic financial statements and, in our opinion, fairly states in all
material respects the financial data required to be set forth therein in
relation to the basic financial statements taken as a whole.
    
 
   
                                          ARTHUR ANDERSEN LLP
    
 
   
Birmingham, Alabama
April 2, 1996
    
 
                                      S-1
<PAGE>
   
                          HIBBETT SPORTING GOODS, INC.
                SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS
    
   
<TABLE><CAPTION>
                                                                                        TWENTY-SIX WEEK
                                                  FISCAL YEAR ENDED                      PERIOD ENDED
                                      -----------------------------------------      ---------------------
                                      JANUARY 29,    JANUARY 28,    FEBRUARY 3,      JULY 29,    AUGUST 3,
                                         1994           1995           1996            1995        1996
                                      -----------    -----------    -----------      --------    ---------
                                                                                          (UNAUDITED)
<S>                                   <C>            <C>            <C>              <C>         <C>
Balance of allowance for doubtful
accounts at beginning of period....     $13,000        $19,000       $  61,000       $ 61,000    $  86,000
Charged to costs and expenses......      14,000         43,000          62,000          9,000       24,000
Write-offs net of recoveries.......      (8,000)        (1,000)        (37,000)       (16,000)      (5,000)
                                      -----------    -----------    -----------      --------    ---------
Balance of allowance for doubtful
accounts at end of period..........     $19,000        $61,000       $  86,000       $ 54,000    $ 105,000
                                      -----------    -----------    -----------      --------    ---------
                                      -----------    -----------    -----------      --------    ---------
</TABLE>
    
 
                                      S-2
<PAGE>
                                 EXHIBIT INDEX
 
   
<TABLE><CAPTION>
EXHIBIT
 NUMBER                                       DESCRIPTION
- --------   ----------------------------------------------------------------------------------
<S>        <C>
1          Form of Underwriting Agreement
3.1        Articles of Incorporation of the Registrant, as amended
3.2        Bylaws of the Registrant, as amended
3.3        Form of Certificate of Incorporation of the Registrant
3.4        Form of Bylaws of the Registrant
4.1        Form of Share Certificate
5.1*       Opinion of Davis Polk & Wardwell
10.1.1**   Loan and Security Agreement dated as of November 1, 1995 between the Registrant,
           Hibbett Team Sales, Inc. and Heller Financial, Inc. (the "Heller Loan Agreement")
10.1.2**   Letter from Heller Financial, Inc. to the Registrant dated February 12, 1996 re:
           certain waivers from the Heller Loan Agreement
10.1.3     Waiver by Heller Financial, Inc. dated September 13, 1996
10.2.1**   Stockholders Agreement dated as of November 1, 1995 among The SK Equity Fund,
           L.P., SK Investment Fund, L.P., the Registrant and certain stockholders of the
           Registrant named therein (the "Stockholders Agreement")
10.2.2     Amendment No. 1 to the Stockholders Agreement dated as of June 28, 1996
10.2.3     Form of Amendment No. 2 to the Stockholders Agreement
10.3**     Advisory Agreement dated November 1, 1995 between the Registrant and Saunders,
           Karp & Co., L.P.
10.4**     Employment and Post-Employment Agreement dated as of November 1, 1995 between the
           Registrant and Michael J. Newsome
10.5**     Letter from the Registrant to Michael J. Newsome dated November 1, 1995 re:
           Incentive Compensation Arrangements
10.6**     Non-competition Agreement dated November 1, 1995 among Charles C. Anderson, Joel
           R. Anderson, Clyde B. Anderson, the Registrant, The SK Equity Fund, L.P.
           and SK Investment Fund, L.P.
10.7       The Registrant's Stock Option Plan (as amended)
10.8       The Registrant's 1996 Stock Option Plan ("1996 Plan") (as amended)
10.9.1**   Lease Agreement dated as of February 12, 1996 between QRS 12-14 (AL), Inc. and
           Sports Wholesale, Inc. (the "Lease Agreement")
10.9.2**   Landlord's Waiver and Consent re: Lease Agreement dated February 12, 1996 by
           QRS 12-14 (AL), Inc.
10.10      The Registrant's Employee Stock Purchase Plan
10.11      The Registrant's Outside Director Stock Plan
10.12      Letter from the Registrant to Clyde B. Anderson dated September 13, 1996 re:
           Consulting Agreement
11         Statement of Computation of Net Income Per Share
21**       List of Registrant's Subsidiaries
23.1       Consent of Arthur Andersen LLP
23.2*      Consent of Davis Polk & Wardwell (to be included in Exhibit 5.1 to this
           Registration Statement)
27         Financial Data Schedule
</TABLE>
    
 
- ------------
 
   
* Each exhibit marked by an (*) will be filed by Amendment to this Registration
  Statement.
    
 
** Previously filed exhibits are marked by (**).




                                                            EXHIBIT 1



                                                      DRAFT - September 12, 1996

                              _____________ Shares

                          HIBBETT SPORTING GOODS, INC.

                                  Common Stock

                             UNDERWRITING AGREEMENT
                             ----------------------


                                                                __________, 1996


SMITH BARNEY INC.
MONTGOMERY SECURITIES
THE ROBINSON-HUMPHREY COMPANY, INC.

     As Representatives of the Several Underwriters

c/o SMITH BARNEY INC.
388 Greenwich Street
New York, New York 10013

Dear Ladies and Gentlemen:

     Hibbett Sporting Goods, Inc., a Delaware corporation (the "Company"),
proposes to issue and sell an aggregate of ___________ shares (the "Firm
Shares") of its common stock, $0.01 par value per share (the "Common Stock"), to
the several Underwriters named in Schedule I hereto (the "Underwriters").  The
Company also proposes to sell to the Underwriters, upon the terms and conditions
set forth in Section 2 hereof, up to an additional _________ shares (the
"Additional Shares") of Common Stock.  The Firm Shares and the Additional Shares
are hereinafter collectively referred to as the "Shares". 
     The Company wishes to confirm as follows its agreement with you (the
"Representatives") and the other several Underwriters on whose behalf you are
acting, in connection with the several purchases of the Shares by the
Underwriters. 

     1.   Registration Statement and Prospectus.  The Company has prepared and
          -------------------------------------
filed with the Securities and Exchange Commission (the "Commission") in
accordance with the provisions of the Securities Act of 1933, as amended, and
the rules and regulations of the Commission thereunder (collectively, the
"Act"), a registration statement on Form S-1 (File No. 333-07023) under the Act,
including a prospectus subject to completion relating to the Shares.  The term
"Registration Statement" as used in this Agreement means the registration
statement (including all schedules and exhibits), as amended at the time it
becomes effective, or, if the registration statement became effective prior to
the execution of this Agreement, as supplemented or amended prior to the
execution of this Agreement.  If it is contemplated, at the time this Agreement
is executed, that a post-effective amendment to the registration statement will
be filed and must be declared effective before the offering of the Shares may
commence, the term "Registration Statement" as used in this Agreement means the
registration statement as amended by said post-effective amendment.  The term
"Prospectus" as used in this Agreement means the prospectus in the form included
in the Registration Statement, or, if the prospectus included in the
Registration Statement omits information in reliance on Rule 430A under the Act
and such information is included in a prospectus filed with the Commission
pursuant to Rule 424(b) under the Act, the term "Prospectus" as used in this
Agreement means the prospectus in the form included in the Registration
Statement as 








<PAGE>
                                                      DRAFT - September 12, 1996

supplemented by the addition of the Rule 430A information contained in the
prospectus filed with the Commission pursuant to Rule 424(b).  The term
"Prepricing Prospectus" as used in this Agreement means the prospectus subject
to completion in the form included in the Registration Statement at the time of
the initial filing of the Registration Statement with the Commission and as such
prospectus shall have been amended from time to time prior to the date of the
Prospectus. 

     2.   Agreements to Sell and Purchase.  The Company hereby agrees, subject
          -------------------------------
to all the terms and conditions set forth herein, to issue and sell to each
Underwriter and, upon the basis of the representations, warranties and
agreements of the Company herein contained and subject to all the terms and
conditions set forth herein, each Underwriter agrees, severally and not jointly,
to purchase from the Company, at a purchase price of $_____ per Share (the
"purchase price per share"), the number of Firm Shares set forth opposite the
name of such Underwriter in Schedule I hereto (or such number of Firm Shares
increased as set forth in Section 10 hereof). 

     The Company also agrees, subject to all the terms and conditions set forth
herein, to sell to the Underwriters, and, upon the basis of the representations,
warranties and agreements of the Company herein contained and subject to all the
terms and conditions set forth herein, the Underwriters shall have the right to
purchase from the Company, at the purchase price per share, pursuant to an
option (the "over-allotment option") which may be exercised at any time and from
time to time prior to 9:00 P.M., New York City time, on the 30th day after the
date of the Prospectus (or, if such 30th day shall be a Saturday or Sunday or a
holiday, on the next business day thereafter when the New York Stock Exchange is
open for trading), up to an aggregate of ________ Additional Shares.  Upon any
exercise of the over-allotment option, each Underwriter, severally and not
jointly, agrees to purchase from the Company the number of Additional Shares
(subject to such adjustments as you may determine in order to avoid fractional
shares) which bears the same proportion to the number of Additional Shares to be
purchased by the Underwriters as the number of Firm Shares set forth opposite
the name of such Underwriter in Schedule I hereto (or such number of Firm Shares
increased as set forth in Section 10 hereof) bears to the aggregate number of
Firm Shares. 

     3.   Terms of Public Offering.  The Company has been advised by you that
          ------------------------
the Underwriters propose to make a public offering of their respective portions
of the Shares as soon after the Registration Statement and this Agreement have
become effective as in your judgment is advisable and initially to offer the
Shares upon the terms set forth in the Prospectus. 

     4.   Delivery of the Shares and Payment Therefor.  Delivery to the
          -------------------------------------------
Underwriters of and payment for the Firm Shares shall be made at the office of
Latham & Watkins, 885 Third Avenue, New York, NY 10022, at 10:00 A.M., New York
City time, on _________, 1996 (the "Closing Date").  The place of closing for
the Firm Shares and the Closing Date may be varied by agreement between you and
the Company. 

     Delivery to the Underwriters of and payment for any Additional Shares to be
purchased by the Underwriters shall be made at the aforementioned office of
Smith Barney Inc. at such time on such date (the "Option Closing Date"), which
may be the same as the Closing Date but shall in no event be earlier than the
Closing Date nor earlier than two nor later than ten business days after the
giving of the notice hereinafter referred to, as shall be specified in a written
notice from you on behalf of the Underwriters to the Company of the
Underwriters' determination to purchase a number, specified in such notice, of
Additional Shares.  The place of closing for any Additional Shares and the
Option Closing Date for such Shares may be varied by agreement between you and
the Company.




                                        2

<PAGE>
                                                      DRAFT - September 12, 1996

     Certificates for the Firm Shares and for any Additional Shares to be
purchased hereunder shall be registered in such names and in such denominations
as you shall request prior to 9:30 A.M., New York City time, on the second
business day preceding the Closing Date or any Option Closing Date, as the case
may be.  Such certificates shall be made available to you in New York City for
inspection and packaging not later than 9:30 A.M., New York City time, on the
business day next preceding the Closing Date or the Option Closing Date, as the
case may be.  The certificates evidencing the Firm Shares and any Additional
Shares to be purchased hereunder shall be delivered to you on the Closing Date
or the Option Closing Date, as the case may be, against payment of the purchase
price therefor in immediately available funds. 

     5.   Agreements of the Company.  The Company agrees with the several
          -------------------------
Underwriters as follows:

          (a)  If, at the time this Agreement is executed and delivered, it is
     necessary for the Registration Statement or a post-effective amendment
     thereto to be declared effective before the offering of the Shares may
     commence, the Company will endeavor to cause the Registration Statement or
     such post-effective amendment to become effective as soon as possible and
     will advise you promptly and, if requested by you, will confirm such advice
     in writing, when the Registration Statement or such post-effective
     amendment has become effective. 

          (b)  The Company will advise you promptly and, if requested by you,
     will confirm such advice in writing: (i) of any request by the Commission
     for amendment of or a supplement to the Registration Statement, any
     Prepricing Prospectus or the Prospectus or for additional information; (ii)
     of the issuance by the Commission of any stop order suspending the
     effectiveness of the Registration Statement or of the suspension of
     qualification of the Shares for offering or sale in any jurisdiction or the
     initiation of any proceeding for such purpose; and (iii) within the period
     of time referred to in paragraph (f) below, of any change in the Company's
     condition (financial or other), business, prospects, assets, liabilities,
     net worth or results of operations, or of the happening of any event, which
     makes any statement of a material fact made in the Registration Statement
     or the Prospectus (as then amended or supplemented) untrue or which
     requires the making of any additions to or changes in the Registration
     Statement or the Prospectus (as then amended or supplemented) in order to
     state a material fact required by the Act or the regulations thereunder to
     be stated therein or necessary in order to make the statements therein not
     misleading, or of the necessity to amend or supplement the Prospectus (as
     then amended or supplemented) to comply with the Act or any other law.  If
     at any time the Commission shall issue any stop order suspending the
     effectiveness of the Registration Statement, the Company will make every
     reasonable effort to obtain the withdrawal of such order at the earliest
     possible time. 

          (c)  The Company will furnish to you, without charge, four signed
     copies of the Registration Statement as originally filed with the
     Commission and of each amendment thereto, including financial statements
     and all exhibits thereto, and will also furnish to you, without charge,
     such number of conformed copies of the Registration Statement as originally
     filed and of each amendment thereto, but without exhibits, as you may
     request. 

          (d)  The Company will not (i) file any amendment to the Registration
     Statement or make any amendment or supplement to the Prospectus of which
     you shall not previously have been advised or provided a copy of at least
     two business days prior to the filing thereof or to which you 





                                        3

<PAGE>
                                                      DRAFT - September 12, 1996

     shall object after being so advised or (ii) so long as, in the opinion of
     counsel for the Underwriters, a Prospectus is required to be delivered in
     connection with sales by any Underwriter or dealer, file any information,
     documents or reports pursuant to the Securities Exchange Act of 1934, as
     amended (the "Exchange Act"), without delivering a copy of such
     information, documents or reports to you, as Representatives of the
     Underwriters, prior to or concurrently with such filing.

          (e)  Prior to the execution and delivery of this Agreement, the
     Company has delivered to you, without charge, in such quantities as you
     have requested, copies of each form of the Prepricing Prospectus.  The
     Company consents to the use, in accordance with the provisions of the Act
     and with the securities or Blue Sky laws of the jurisdictions in which the
     Shares are offered by the several Underwriters and by dealers, prior to the
     date of the Prospectus, of each Prepricing Prospectus so furnished by the
     Company. 

          (f)  As soon after the execution and delivery of this Agreement as
     possible and thereafter from time to time for such period as in the opinion
     of counsel for the Underwriters a prospectus is required by the Act to be
     delivered in connection with sales by any Underwriter or dealer, the
     Company will expeditiously deliver to each Underwriter and each dealer,
     without charge, as many copies of the Prospectus (and of each amendment or
     supplement thereto, if any) as you may request.  The Company consents to
     the use of the Prospectus (and of each amendment or supplement thereto, if
     any) in accordance with the provisions of the Act and with the securities
     or Blue Sky laws of the jurisdictions in which the Shares are offered by
     the several Underwriters and by all dealers to whom Shares may be sold,
     both in connection with the offering and sale of the Shares and for such
     period of time thereafter as the Prospectus is required by the Act to be
     delivered in connection with sales by any Underwriter or dealer.  If during
     such period of time any event shall occur that in the judgment of the
     Company or in the opinion of counsel for the Underwriters is required to be
     set forth in the Prospectus (as then amended or supplemented) or should be
     set forth therein in order to make the statements therein, in the light of
     the circumstances under which they were made, not misleading, or if it is
     necessary to supplement or amend the Prospectus to comply with the Act or
     any other law, the Company will forthwith prepare and, subject to the
     provisions of paragraph (d) above, file with the Commission an appropriate
     supplement or amendment thereto, and will expeditiously furnish to the
     Underwriters and dealers a reasonable number of copies thereof.  In the
     event that the Company and you, as Representatives of the several
     Underwriters, agree that the Prospectus should be amended or supplemented,
     the Company, if requested by you, will promptly issue a press release
     announcing or disclosing the matters to be covered by the proposed
     amendment or supplement. 

          (g)  The Company will cooperate with you and with counsel for the
     Underwriters in connection with the registration or qualification of the
     Shares for offering and sale by the several Underwriters and by dealers
     under the securities or Blue Sky laws of such jurisdictions as you may
     designate and will file such consents to service of process or other
     documents necessary or appropriate in order to effect such registration or
     qualification; provided that in no event shall the Company be obligated to
     qualify to do business in any jurisdiction where it is not now so qualified
     or to take any action which would subject it to service of process in
     suits, other than those arising out of the offering or sale of the Shares,
     in any jurisdiction where it is not now so subject. 

          (h)  The Company will make generally available to its security holders
     a consolidated earnings statement, which need not be audited, covering a
     twelve-month period commencing after 



                                        4

<PAGE>
                                                      DRAFT - September 12, 1996

     the effective date of the Registration Statement and ending not later than
     15 months thereafter, as soon as practicable after the end of such period,
     which consolidated earnings statement shall satisfy the provisions of
     Section 11(a) of the Act and to advise you in writing when such statement
     has been made available.

          (i)  During the period of five years hereafter, the Company will
     furnish to you (i) as soon as available, a copy of each report of the
     Company mailed to stockholders or filed with the Commission, and (ii) from
     time to time such other information concerning the Company as you may
     reasonably request. 

          (j)  If this Agreement shall terminate or shall be terminated after
     execution pursuant to any provisions hereof (otherwise than pursuant to the
     second paragraph of Section 10 hereof or by notice given by you terminating
     this Agreement pursuant to Section 10 or Section 11 hereof) or if this
     Agreement shall be terminated by the Underwriters because of any failure or
     refusal on the part of the Company to comply with the terms or fulfill any
     of the conditions of this Agreement, the Company agrees to reimburse the
     Representatives for all out-of-pocket expenses (including, without
     limitation, fees and expenses of counsel for the Underwriters) incurred by
     you in connection herewith. 

          (k)  The Company will apply the net proceeds from the sale of the
     Shares substantially in accordance with the description set forth in the
     Prospectus under the caption "Use of Proceeds." 

          (l)  If Rule 430A of the Act is employed, the Company will timely file
     the Prospectus pursuant to Rule 424(b) under the Act and will advise you of
     the time and manner of such filing. 

          (m)  Except as provided in this Agreement, the Company will not sell,
     offer to sell, solicit an offer to buy, contract to sell, grant any options
     or warrants to purchase or otherwise issue, transfer or dispose of, in a
     public sale, public distribution or other public disposition, any shares of
     Common Stock or any securities convertible into or exercisable or
     exchangeable for Common Stock, for a period of 180 days after the date of
     the Prospectus, without the prior written consent of Smith Barney Inc.

          (n)  The Company has furnished or will furnish to you "lock-up"
     letters, in form and substance satisfactory to you, signed by each of its
     current officers and directors and each of its stockholders designated by
     you [To be named specifically.].

          (o)  The Company has not taken, nor will it take, directly or
     indirectly, any action designed to or that might reasonably be expected to
     cause or result in stabilization or manipulation of the price of the Common
     Stock to facilitate the sale or resale of the Shares. 

          (p)  The Company will use its best efforts to have the Shares listed,
     subject to notice of issuance, on the Nasdaq National Market concurrently
     with the effectiveness of the Registration Statement and to maintain the
     inclusion of the Shares thereon for a period of five years thereafter. 

          (q)  The Company will use its best efforts to do and perform all
     things required or necessary to be done and performed under this Agreement
     by it prior to the Closing Date or the Option Closing Date, as the case may
     be, and to satisfy all conditions precedent to the delivery of 







                                        5

<PAGE>
                                                      DRAFT - September 12, 1996

     the Shares.

     6.   Representations and Warranties of the Company.  The Company represents
          ---------------------------------------------
and warrants to each Underwriter that:

          (a)  Each Prepricing Prospectus included as part of the Registration
     Statement as originally filed or as part of any amendment or supplement
     thereto, or filed pursuant to Rule 424 under the Act, complied when so
     filed in all material respects with the provisions of the Act and did not
     or will not at any such times contain an untrue statement of a material
     fact or omit to state a material fact required to be stated therein or
     necessary to make the statements therein not misleading.  The Commission
     has not issued any order preventing or suspending the use of any Prepricing
     Prospectus. 

          (b)  The Registration Statement in the form in which it became or
     becomes effective and also in such form as it may be when any
     post-effective amendment thereto shall become effective and the Prospectus
     and any supplement or amendment thereto when filed with the Commission
     under Rule 424(b) under the Act, complied or will comply in all material
     respects with the provisions of the Act and did not or will not at any such
     times contain an untrue statement of a material fact or omit to state a
     material fact required to be stated therein or necessary to make the
     statements therein not misleading, except that this representation and
     warranty does not apply to statements in or omissions from the Registration
     Statement or the Prospectus made in reliance upon and in conformity with
     information relating to any Underwriter furnished to the Company in writing
     by or on behalf of any Underwriter through you expressly for use therein. 

          (c)  All the outstanding shares of Common Stock of the Company have
     been duly authorized and validly issued, are fully paid and nonassessable
     and are free of any preemptive or similar rights; the Shares have been duly
     authorized and, when issued and delivered to the Underwriters against
     payment therefor in accordance with the terms hereof, will be duly
     authorized, validly issued, fully paid and nonassessable and free of any
     preemptive or similar rights; and the capital stock of the Company conforms
     to the description thereof in the Registration Statement and the
     Prospectus. 

          (d)  The Company is a corporation duly organized and validly existing
     in good standing under the laws of the State of Delaware with full
     corporate power and authority to own, lease and operate its properties and
     to conduct its business as described in the Registration Statement and the
     Prospectus, and is duly registered and qualified to conduct its business
     and is in good standing in each jurisdiction or place where the nature of
     its properties or the conduct of its business requires such registration or
     qualification, except where the failure so to register or qualify does not
     have a material adverse effect on the condition (financial or other),
     business, properties, net worth or results of operations of the Company and
     the Subsidiaries (as hereinafter defined), taken as a whole. 

          (e)  All the Company's subsidiaries (collectively, the "Subsidiaries")
     are listed in an exhibit to the Registration Statement.  Each Subsidiary is
     a corporation duly organized, validly existing and in good standing in the
     jurisdiction of its incorporation, with full corporate power and authority
     to own, lease and operate its properties and to conduct its business as
     described in the Registration Statement and the Prospectus, and is duly
     registered and qualified to conduct its 







                                        6

<PAGE>
                                                      DRAFT - September 12, 1996

     business and is in good standing in each jurisdiction or place where the
     nature of its properties or the conduct of its business requires such
     registration or qualification, except where the failure so to register or
     qualify does not have a material adverse effect on the condition (financial
     or other), business, properties, net worth or results of operations of such
     Subsidiary; all the outstanding shares of capital stock of each of the
     Subsidiaries have been duly authorized and validly issued, are fully paid
     and nonassessable, and are owned by the Company directly, or indirectly
     through one of the other Subsidiaries, free and clear of any lien, adverse
     claim, security interest, equity, or other encumbrance. 

          (f)  There are no legal or governmental proceedings pending or, to the
     knowledge of the Company, threatened, against the Company or any of the
     Subsidiaries, or to which the Company or any of the Subsidiaries, or to
     which any of their respective properties is subject, that are required to
     be described in the Registration Statement or the Prospectus but are not
     described as required, and there are no agreements, contracts, indentures,
     leases or other instruments that are required to be described in the
     Registration Statement or the Prospectus or to be filed as an exhibit to
     the Registration Statement that are not described or filed as required by
     the Act. 

          (g)  Neither the Company nor any of the Subsidiaries is in violation
     of its certificate or articles of incorporation or by-laws, or other
     organizational documents, or of any law, statute, ordinance, administrative
     or governmental rule or regulation applicable to the Company or any of the
     Subsidiaries or of any decree of any court or governmental agency or body
     having jurisdiction over the Company or any of the Subsidiaries, or in
     default in any material respect in the performance of any obligation,
     agreement or condition contained in any bond, debenture, note or any other
     evidence of indebtedness or in any material agreement, indenture, lease or
     other instrument to which the Company or any of the Subsidiaries is a party
     or by which any of them or any of their respective properties may be bound.


          (h)  Neither the issuance and sale of the Shares, the execution,
     delivery or performance of this Agreement by the Company, nor the
     consummation by the Company of the transactions contemplated hereby (A)
     requires any consent, approval, authorization or other order of or
     registration, declaration, notice or filing to or with, any court,
     regulatory body, administrative agency or other governmental body, agency
     or official (except such as may be required for the registration of the
     Shares under the Act and the Exchange Act and compliance with the
     securities or Blue Sky laws of various jurisdictions, all of which have
     been or will be effected in accordance with this Agreement) or conflicts or
     will conflict with or constitutes or will constitute a breach of, or a
     default under, the certificate or articles of incorporation or bylaws, or
     other organizational documents, of the Company or any of the Subsidiaries
     or (B) conflicts or will conflict with or constitutes or will constitute a
     breach of, or a default under, any agreement, indenture, lease or other
     instrument to which the Company or any of the Subsidiaries is a party or by
     which any of them or any of their respective properties may be bound, or
     violates or will violate any statute, law, rule, regulation or filing or
     judgment, injunction, order or decree applicable to the Company or any of
     the Subsidiaries or any of their respective properties, or will result in
     the creation or imposition of any lien, charge or encumbrance upon any
     property or assets of the Company or any of the Subsidiaries pursuant to
     the terms of any agreement or instrument to which any of them is a party or
     by which any of them may be bound or to which any of the property or assets
     of any of them is subject. 





                                        7

<PAGE>
                                                      DRAFT - September 12, 1996

          (i)  The accountants, Arthur Andersen LLP, who have certified or shall
     certify the financial statements included in the Registration Statement and
     the Prospectus (or any amendment or supplement thereto) are independent
     public accountants as required by the Act. 

          (j)  The financial statements, together with related schedules and
     notes, included in the Registration Statement and the Prospectus (and any
     amendment or supplement thereto), present fairly the consolidated financial
     position, results of operations and cash flows of the Company and the
     Subsidiaries on the basis stated in the Registration Statement at the
     respective dates or for the respective periods to which they apply; such
     statements and related schedules and notes have been prepared in accordance
     with generally accepted accounting principles consistently applied
     throughout the periods involved, except as disclosed therein; and the other
     financial and statistical information and data included in the Registration
     Statement and the Prospectus (and any amendment or supplement thereto) are
     accurately presented and prepared on a basis consistent with such financial
     statements and the books and records of the Company and the Subsidiaries. 

          (k)  The execution and delivery of, and the performance by the Company
     of its obligations under, this Agreement have been duly and validly
     authorized by the Company, and this Agreement has been duly executed and
     delivered by the Company and constitutes the valid and legally binding
     agreement of the Company, enforceable against the Company in accordance
     with its terms, except as rights to indemnity and contribution hereunder
     may be limited by federal or state securities laws.

          (l)  Except as disclosed in the Registration Statement and the
     Prospectus (or any amendment or supplement thereto), subsequent to the
     respective dates as of which such information is given in the Registration
     Statement and the Prospectus (or any amendment or supplement thereto),
     neither the Company nor any of the Subsidiaries has incurred any liability
     or obligation, direct or contingent, or entered into any transaction, not
     in the ordinary course of business, that is material to the Company and the
     Subsidiaries, taken as a whole, and there has not been any change in the
     capital stock, or material increase in the short-term debt or long-term
     debt, of the Company or any of the Subsidiaries, or any material adverse
     change, or any development involving or which may reasonably be expected to
     involve, a prospective material adverse change, in the condition (financial
     or other), business, net worth or results of operations of the Company and
     the Subsidiaries, taken as a whole. 

          (m)  Each of the Company and the Subsidiaries has good and marketable
     title to all property (real and personal) described in the Prospectus as
     being owned by it, free and clear of all liens, claims, security interests
     or other encumbrances except such as are described in the Registration
     Statement and the Prospectus or in a document filed as an exhibit to the
     Registration Statement and all the property described in the Prospectus as
     being held under lease by each of the Company and the Subsidiaries is held
     by it under valid, subsisting and enforceable leases. 

          (n)  The Company has not distributed and, prior to the later to occur
     of (i) the Closing Date and (ii) completion of the distribution of the
     Shares, will not distribute any offering material in connection with the
     offering and sale of the Shares other than the Registration Statement, the
     Prepricing Prospectus, the Prospectus or other materials, if any, permitted
     by the Act. 

          (o)  Neither the Company nor any of its Subsidiaries has violated any
     applicable 





                                        8

<PAGE>
                                                      DRAFT - September 12, 1996

     existing federal, state, local or foreign laws, statutes, rules or
     regulations, including, but not limited to, (i) any foreign, federal, state
     or local law or regulation relating to the protection of human health and
     safety, the environment or hazardous or toxic substances or wastes,
     pollutants or contaminants ("Environmental Laws"), (ii) any federal or
     state law relating to discrimination in the hiring, promotion or pay of
     employees, (iii) any applicable federal or state wages and hours laws and
     (iv) any provisions of the Employee Retirement Income Security Act and the
     rules and regulations promulgated thereunder, which in each of cases (i),
     (ii), (iii) or (iv) could result in a material adverse effect on the
     condition (financial or other), business, properties, net worth or results
     of operations of the Company and the Subsidiaries, taken as a whole.

          (p)  There is (i) no significant unfair labor practice complaint
     pending against the Company or any of its Subsidiaries or, to the best
     knowledge of the Company, threatened against any of them, before the
     National Labor Relations Board or any state or local labor relations board,
     and no significant grievance or more significant arbitration proceeding
     arising out of or under any collective bargaining agreement is so pending
     against the Company or any of its Subsidiaries or, to the best knowledge of
     the Company, threatened against any of them and (ii) no significant strike,
     labor dispute, slowdown or stoppage pending against the Company or any of
     its Subsidiaries or, to the best knowledge of the Company, threatened
     against it or any of its Subsidiaries except for such actions specified in
     clause (i) or (ii) above, which, singly or in the aggregate could not
     reasonably be expected to have a material adverse effect on the Company and
     its Subsidiaries, taken as a whole.

          (q)  The Company and each of the Subsidiaries has such permits,
     licenses, franchises and authorizations of governmental or regulatory
     authorities ("permits"), including, without limitation, under all
     applicable Environmental Laws, as are necessary to own its respective
     properties and to conduct its business in the manner described in the
     Prospectus, subject to such qualifications as may be set forth in the
     Prospectus; the Company and each of the Subsidiaries has fulfilled and
     performed all its material obligations with respect to such permits and no
     event has occurred which allows, or after notice or lapse of time would
     allow, revocation or termination thereof or results in any other material
     impairment of the rights of the holder of any such permit, subject in each
     case to such qualification as may be set forth in the Prospectus; and,
     except as described in the Prospectus, none of such permits contains any
     restriction that is materially burdensome to the Company or any of the
     Subsidiaries. 

          (r)  The Company maintains a system of internal accounting controls
     sufficient to provide reasonable assurances that (i) transactions are
     executed in accordance with management's general or specific authorization;
     (ii) transactions are recorded as necessary to permit preparation of
     financial statements in conformity with generally accepted accounting
     principles and to maintain accountability for assets; (iii) access to
     assets is permitted only in accordance with management's general or
     specific authorization; and (iv) the recorded accountability for assets is
     compared with existing assets at reasonable intervals and appropriate
     action is taken with respect to any differences. 

          (s)  To the Company's knowledge, neither the Company nor any of its
     Subsidiaries nor any employee or agent of the Company or any Subsidiary has
     made any payment of funds of the Company or any Subsidiary or received or
     retained any funds in violation of any law, rule or regulation, which
     payment, receipt or retention of funds is of a character required to be
     disclosed 




                                        9

<PAGE>
                                                      DRAFT - September 12, 1996

     in the Prospectus. 

          (t)  The Company and each of the Subsidiaries have filed all tax
     returns required to be filed, which returns are complete and correct, and
     neither the Company nor any Subsidiary is in default in the payment of any
     taxes which were payable pursuant to said returns or any assessments with
     respect thereto. 

          (u)  No holder of any security of the Company has any right to require
     registration of shares of Common Stock or any other security of the Company
     because of the filing of the Registration Statement or consummation of the
     transactions contemplated by this Agreement. 

          (v)  The Company and the Subsidiaries own or possess all patents,
     trademarks, trademark registrations, service marks, service mark
     registrations, trade names, copyrights, licenses, inventions, trade secrets
     and rights described in the Prospectus as being owned by them or any of
     them or necessary for the conduct of their respective businesses, and the
     Company is not aware of any claim to the contrary or any challenge by any
     other person to the rights of the Company and the Subsidiaries with respect
     to the foregoing. 

          (w)  Except as disclosed in the Prospectus, there are no business
     relationships or related party transactions required to be disclosed
     therein by Item 404 of Regulation S-K of the Commission.

          (x)  The Company is not now, and after sale of the Shares to be sold
     by it hereunder and application of the net proceeds from such sale as
     described in the Prospectus under the caption "Use of Proceeds" will not
     be, an "investment company" or a company "controlled" by an "investment
     company" within the meaning of the Investment Company Act of 1940, as
     amended.

          (y)  The Company has complied with all provisions of Florida Statutes,
     section 517.075, relating to issuers doing business with Cuba.  

     7.   Indemnification and Contribution.  (a) The Company agrees to indemnify
          --------------------------------
and hold harmless each of you and each other Underwriter and each person, if
any, who controls any Underwriter within the meaning of Section 15 of the Act or
Section 20 of the Exchange Act from and against any and all losses, claims,
damages, liabilities and expenses (including reasonable costs of investigation)
arising out of or based upon any untrue statement or alleged untrue statement of
a material fact contained in any Prepricing Prospectus or in the Registration
Statement or the Prospectus or in any amendment or supplement thereto, or
arising out of or based upon any omission or alleged omission to state therein a
material fact required to be stated therein or necessary to make the statements
therein not misleading, except insofar as such losses, claims, damages,
liabilities or expenses arise out of or are based upon any untrue statement or
omission or alleged untrue statement or omission which has been made therein or
omitted therefrom in reliance upon and in conformity with the information
relating to such Underwriter furnished in writing to the Company by or on behalf
of any Underwriter through you expressly for use in connection therewith;
provided, however, that the indemnification contained in this paragraph (a) with
respect to any Prepricing Prospectus shall not inure to the benefit of any
Underwriter (or to the benefit of any person controlling such Underwriter) on
account of any such loss, claim, damage, liability or expense arising from the
sale of the Shares by such Underwriter to any person if a copy of the Prospectus
shall not have been delivered or sent to such person within the time required by
the Act and the regulations 






                                       10

<PAGE>
                                                      DRAFT - September 12, 1996

thereunder, and the untrue statement or alleged untrue statement or omission or
alleged omission of a material fact contained in such Prepricing Prospectus was
corrected in the Prospectus, provided that the Company has delivered the
Prospectus to the several Underwriters in requisite quantity on a timely basis
to permit such delivery or sending.  The foregoing indemnity agreement shall be
in addition to any liability which the Company may otherwise have.

     (b)  If any action, suit or proceeding shall be brought against any
Underwriter or any person controlling any Underwriter in respect of which
indemnity may be sought against the Company, such Underwriter or such
controlling person shall promptly notify the Company, and the Company shall
assume the defense thereof, including the employment of counsel and payment of
all fees and expenses.  Such Underwriter or any such controlling person shall
have the right to employ separate counsel in any such action, suit or proceeding
and to participate in the defense thereof, but the fees and expenses of such
counsel shall be at the expense of such Underwriter or such controlling person
unless (i) the Company has agreed in writing to pay such fees and expenses, (ii)
the Company has failed to assume the defense and employ counsel, or (iii) the
named parties to any such action, suit or proceeding (including any impleaded
parties) include both such Underwriter or such controlling person and the
Company and such Underwriter or such controlling person shall have been advised
by its counsel that representation of such indemnified party and the Company by
the same counsel would be inappropriate under applicable standards of
professional conduct (whether or not such representation by the same counsel has
been proposed) due to actual or potential differing interests between them (in
which case the Company shall not have the right to assume the defense of such
action, suit or proceeding on behalf of such Underwriter or such controlling
person).  It is understood, however, that the Company shall, in connection with
any one such action, suit or proceeding or separate but substantially similar or
related actions, suits or proceedings in the same jurisdiction arising out of
the same general allegations or circumstances, be liable for the reasonable fees
and expenses of only one separate firm of attorneys (in addition to any local
counsel) at any time for all such Underwriters and controlling persons not
having actual or potential differing interests with you or among themselves,
which firm shall be designated in writing by Smith Barney Inc., and that all
such fees and expenses shall be reimbursed as they are incurred.  The Company
shall not be liable for any settlement of any such action, suit or proceeding
effected without its written consent, but if settled with such written consent,
or if there be a final judgment for the plaintiff in any such action, suit or
proceeding, the Company agrees to indemnify and hold harmless any Underwriter,
to the extent provided in the preceding paragraph, and any such controlling
person from and against any loss, claim, damage, liability or expense by reason
of such settlement or judgment. 

     (c)  Each Underwriter agrees, severally and not jointly, to indemnify and
hold harmless the Company, its directors, its officers who sign the Registration
Statement, and any person who controls the Company within the meaning of Section
15 of the Act or Section 20 of the Exchange Act, to the same extent as the
foregoing indemnity from the Company to each Underwriter, but only with respect
to information relating to such Underwriter furnished in writing by or on behalf
of such Underwriter through you expressly for use in the Registration Statement,
the Prospectus or any Prepricing Prospectus, or any amendment or supplement
thereto.  If any action, suit or proceeding shall be brought against the
Company, any of its directors, any such officer, or any such controlling person
based on the Registration Statement, the Prospectus or any Prepricing
Prospectus, or any amendment or supplement thereto, and in respect of which
indemnity may be sought against any Underwriter pursuant to this paragraph (c),
such Underwriter shall have the rights and duties given to the Company by
paragraph (b) above (except that if the Company shall have assumed the defense
thereof such Underwriter shall not be required to do so, but may employ separate
counsel therein and participate in the defense thereof, but the fees and
expenses of such counsel 



                                       11

<PAGE>
                                                      DRAFT - September 12, 1996

shall be at such Underwriter's expense), and the Company, its directors, any
such officer, and any such controlling person shall have the rights and duties
given to the Underwriters by paragraph (b) above.  The foregoing indemnity
agreement shall be in addition to any liability which the Underwriters may
otherwise have.

     (d)  If the indemnification provided for in this Section 7 is unavailable
to an indemnified party under paragraphs (a) or (c) hereof in respect of any
losses, claims, damages, liabilities or expenses referred to therein, then an
indemnifying party, in lieu of indemnifying such indemnified party, shall
contribute to the amount paid or payable by such indemnified party as a result
of such losses, claims, damages, liabilities or expenses (i) in such proportion
as is appropriate to reflect the relative benefits received by the Company on
the one hand and the Underwriters on the other hand from the offering of the
Shares, or (ii) if the allocation provided by clause (i) above is not permitted
by applicable law, in such proportion as is appropriate to reflect not only the
relative benefits referred to in clause (i) above but also the relative fault of
the Company on the one hand and the Underwriters on the other hand in connection
with the statements or omissions that resulted in such losses, claims, damages,
liabilities or expenses, as well as any other relevant equitable considerations.
The relative benefits received by the Company on the one hand and the
Underwriters on the other shall be deemed to be in the same proportion as the
total net proceeds from the offering (before deducting expenses) received by the
Company bear to the total underwriting discounts and commissions received by the
Underwriters, in each case as set forth in the table on the cover page of the
Prospectus.  The relative fault of the Company on the one hand and the
Underwriters on the other hand shall be determined by reference to, among other
things, whether the untrue or alleged untrue statement of a material fact or the
omission or alleged omission to state a material fact relates to information
supplied by the Company on the one hand or by the Underwriters on the other hand
and the parties' relative intent, knowledge, access to information and
opportunity to correct or prevent such statement or omission. 

     (e)  The Company and the Underwriters agree that it would not be just and
equitable if contribution pursuant to this Section 7 were determined by a pro
rata allocation (even if the Underwriters were treated as one entity for such
purpose) or by any other method of allocation that does not take account of the
equitable considerations referred to in paragraph (d) above.  The amount paid or
payable by an indemnified party as a result of the losses, claims, damages,
liabilities and expenses referred to in paragraph (d) above shall be deemed to
include, subject to the limitations set forth above, any legal or other expenses
reasonably incurred by such indemnified party in connection with investigating
any claim or defending any such action, suit or proceeding.  Notwithstanding the
provisions of this Section 7, no Underwriter shall be required to contribute any
amount in excess of the amount by which the total price of the Shares
underwritten by it and distributed to the public exceeds the amount of any
damages which such Underwriter has otherwise been required to pay by reason of
such untrue or alleged untrue statement or omission or alleged omission.  No
person guilty of fraudulent misrepresentation (within the meaning of Section
11(f) of the Act) shall be entitled to contribution from any person who was not
guilty of such fraudulent misrepresentation.  The Underwriters' obligations to
contribute pursuant to this Section 7 are several in proportion to the
respective numbers of Firm Shares set forth opposite their names in Schedule I
hereto (or such numbers of Firm Shares increased as set forth in Section 10
hereof) and not joint. 

     (f)  No indemnifying party shall, without the prior written consent of the
indemnified party, effect any settlement of any pending or threatened action,
suit or proceeding in respect of which any indemnified party is or could have
been a party and indemnity could have been sought hereunder by such indemnified
party, unless such settlement includes an unconditional release of such
indemnified party from all liability on claims that are the subject matter of
such action, suit or proceeding.


                                       12

<PAGE>
                                                      DRAFT - September 12, 1996

     (g)  Any losses, claims, damages, liabilities or expenses for which an
indemnified party is entitled to indemnification or contribution under this
Section 7 shall be paid by the indemnifying party to the indemnified party as
such losses, claims, damages, liabilities or expenses are incurred.  The
indemnity and contribution agreements contained in this Section 7 and the
representations and warranties of the Company set forth in this Agreement shall
remain operative and in full force and effect, regardless of (i) any
investigation made by or on behalf of any Underwriter or any person controlling
any Underwriter, the Company, its directors or officers, or any person
controlling the Company, (ii) acceptance of any Shares and payment therefor
hereunder and (iii) any termination of this Agreement.  A successor to any
Underwriter or any person controlling any Underwriter, or to the Company, its
directors or officers, or any person controlling the Company, shall be entitled
to the benefits of the indemnity, contribution and reimbursement agreements
contained in this Section 7. 

     8.   Conditions of Underwriters' Obligations.  The several obligations of
          ---------------------------------------
the Underwriters to purchase the Firm Shares hereunder are subject to the
following conditions:

          (a)  If, at the time this Agreement is executed and delivered, it is
     necessary for the Registration Statement or a post-effective amendment
     thereto to be declared effective before the offering of the Shares may
     commence, the Registration Statement or such post-effective amendment shall
     have become effective not later than 5:30 P.M., New York City time, on the
     date hereof, or at such later date and time as shall be consented to in
     writing by you, and all filings, if any, required by Rules 424 and 430A
     under the Act shall have been timely made; no stop order suspending the
     effectiveness of the Registration Statement shall have been issued and no
     proceeding for that purpose shall have been instituted or, to the knowledge
     of the Company or any Underwriter, threatened by the Commission, and any
     request of the Commission for additional information (to be included in the
     Registration Statement or the prospectus or otherwise) shall have been
     complied with to your satisfaction. 

          (b)  Subsequent to the effective date of this Agreement, there shall
     not have occurred (i) any change, or any development involving a
     prospective change, in or affecting the condition (financial or other),
     business, assets, liabilities, net worth, results of operations or
     prospects of the Company or the Subsidiaries not contemplated by the
     Prospectus, which in your opinion, as Representatives of the several
     Underwriters, would materially, adversely affect the market for the Shares
     or (ii) any event or development relating to or involving the Company or
     any officer or director of the Company which makes any statement made in
     the Prospectus untrue or which, in the opinion of the Company and its
     counsel or the Underwriters and their counsel, requires the making of any
     addition to or change in the Prospectus in order to state a material fact
     required by the Act or any other law to be stated therein or necessary in
     order to make the statements therein not misleading, if amending or
     supplementing the Prospectus to reflect such event or development would, in
     your opinion, as Representatives of the several Underwriters, materially
     adversely affect the market for the Shares. 

          (c)  You shall have received on the Closing Date, an opinion of Davis
     Polk & Wardwell, counsel for the Company, dated the Closing Date and
     addressed to you, as Representatives of the several Underwriters, to the
     effect that:

               (i)  The Company is a corporation duly incorporated and validly
          existing in good standing under the laws of the State of Delaware with
          full corporate power and authority 




                                       13

<PAGE>
                                                      DRAFT - September 12, 1996

          to own its properties and to conduct its business as now being
          conducted, as described in the Registration Statement and the
          Prospectus (and any amendment or supplement thereto), and is duly
          registered and qualified to conduct its business and is in good
          standing in each jurisdiction or place where the nature of its
          properties or the conduct of its business requires such registration
          or qualification, except where the failure so to register or qualify
          does not have a material adverse effect on the condition (financial or
          other), business, assets, liabilities, net worth, results of
          operations, or prospects of the Company and the Subsidiaries, taken as
          a whole;

               (ii)  Each of the Subsidiaries is a corporation duly organized
          and validly existing in good standing under the laws of the
          jurisdiction of its organization, with full corporate power and
          authority to own their respective properties and to conduct their
          respective businesses as now being conducted, as described in the
          Registration Statement and the Prospectus (and any amendment or
          supplement thereto); and all the outstanding shares of capital stock
          of each of the Subsidiaries have been duly authorized and validly
          issued, are fully paid and nonassessable, and are owned by the Company
          directly, or indirectly through one of the other wholly owned
          Subsidiaries, free and clear of any perfected security interest, or,
          to the best knowledge of such counsel after reasonable inquiry, any
          other security interest, lien, adverse claim, equity or other
          encumbrance;

               (iii)  The authorized and issued and outstanding capital stock of
          the Company is as set forth under the caption "Capitalization" in the
          Prospectus; and the authorized capital stock of the Company conforms
          in all material respects as to legal matters to the description
          thereof contained in the Prospectus under the caption "Description of
          Capital Stock;"

               (iv)  All the shares of capital stock of the Company outstanding
          prior to the issuance of the Shares have been duly authorized and
          validly issued, and are fully paid and nonassessable free or
          preemptive rights;

               (v)  The Shares have been duly authorized and, when issued and
          delivered to the Underwriters against payment therefor in accordance
          with the terms hereof, will be validly issued, fully paid and
          nonassessable and free of any preemptive, or to the best knowledge of
          such counsel after reasonable inquiry, similar rights that entitle or
          will entitle any person to acquire any Shares upon the issuance
          thereof by the Company;

               (vi)  The form of certificates for the Shares conforms to the
          requirements of the Delaware General Corporation Law;

               (vii)  The Registration Statement and all post-effective
          amendments, if any, have become effective under the Act and, to the
          best knowledge of such counsel after reasonable inquiry, no stop order
          suspending the effectiveness of the Registration Statement has been
          issued and no proceedings for that purpose are pending before or
          contemplated by the Commission; and any required filing of the
          Prospectus pursuant to Rule 424(b) has been made in accordance with
          Rule 424(b);

               (viii)  The Company has the corporate power and authority to
          enter into this 




                                       14

<PAGE>
                                                      DRAFT - September 12, 1996

          Agreement and to issue, sell and deliver the Shares to the
          Underwriters as provided herein, and this Agreement has been duly
          authorized, executed and delivered by the Company and is a legal,
          valid and binding agreement of the Company, enforceable against the
          Company in accordance with its terms, except (i) as limited by the
          effect of bankruptcy, insolvency, reorganization, moratorium or other
          similar laws now or hereafter in effect relating to or affecting the
          rights and remedies of creditors; (ii) as limited by the effect of
          general principles of equity, whether enforcement is considered in a
          proceeding in equity or at law, and the discretion of the court before
          which any proceeding therefor may be brought; (iii) as limited by the
          unenforceability under certain circumstances under law or court
          decisions of provisions providing for the indemnification of or
          contribution to a party with respect to a liability where such
          indemnification or contribution is contrary to public policy; and (iv)
          to the extent that enforceability may be limited due to the existence
          of an untrue statement of a material fact in the Prospectus or the
          Registration Statement or the omission to state a material fact
          therein necessary to make the statements in the Prospectus and the
          Registration Statement not misleading;

               (ix)  Neither the Company nor any of the Subsidiaries is in
          violation of its respective certificate or articles of incorporation
          or bylaws, or other organizational documents, or to the best knowledge
          of such counsel after reasonable inquiry, is in default in the
          performance of any material obligation, agreement or condition
          contained in any bond, debenture, note or other evidence of
          indebtedness, except as may be disclosed in the Prospectus;

               (x)  Neither the offer, sale or delivery of the Shares, the
          execution, delivery or performance of this Agreement, compliance by
          the Company with the provisions hereof nor consummation by the Company
          of the transactions contemplated hereby constitutes or will constitute
          a breach or violation of, or a default under, the certificate or
          articles of incorporation or bylaws, or other organizational
          documents, of the Company or any of the Subsidiaries or any agreement,
          indenture, lease or other instrument to which the Company or any of
          the Subsidiaries is a party or by which any of them or any of their
          respective properties is bound that is an exhibit to the Registration
          Statement, or is known to such counsel after reasonable inquiry, or
          will result in the creation or imposition of any lien, charge or
          encumbrance upon any property or assets of the Company or any of the
          Subsidiaries, nor will any such action result in any violation of any
          existing law, regulation, ruling (assuming compliance with all
          applicable state securities and Blue Sky laws), judgment, injunction,
          order or decree known to such counsel after reasonable inquiry,
          applicable to the Company, the Subsidiaries or any of their respective
          properties or assets;

               (xi)  No consent, approval, authorization or other order of, or
          registration, notice, declaration or filing to or with, any court,
          regulatory body, administrative agency or other governmental body,
          agency, or official is required on the part of the Company (except as
          have been obtained under the Act and the Exchange Act or such as may
          be required under state securities or Blue Sky laws governing the
          purchase and distribution of the Shares) for the valid issuance and
          sale of the Shares to the Underwriters as contemplated by this
          Agreement;







                                       15

<PAGE>
                                                      DRAFT - September 12, 1996

               (xii)  The Registration Statement and the Prospectus and any
          supplements or amendments thereto (except for the financial statements
          and the notes thereto and the schedules and other financial and
          statistical data included therein, as to which such counsel need not
          express any opinion) comply as to form in all material respects with
          the requirements of the Act;

               (xiii)  To the best knowledge of such counsel after reasonable
          inquiry, (A) other than as described or contemplated in the Prospectus
          (or any supplement thereto), there are no legal or governmental
          proceedings pending or threatened against the Company or any of the
          Subsidiaries, or to which the Company or any of the Subsidiaries, or
          any of their property, is subject, which are required to be described
          in the Registration Statement or Prospectus (or any amendment or
          supplement thereto) and (B) there are no agreements, contracts,
          indentures, leases or other instruments, that are required to be
          described in the Registration Statement or the Prospectus (or any
          amendment or supplement thereto) or to be filed as an exhibit to the
          Registration Statement that are not described or filed as required, as
          the case may be;

               (xiv)  The Company and the Subsidiaries own all patents,
          trademarks, trademark registrations, service marks, service mark
          registrations, trade names, copyrights, licenses, inventions, trade
          secrets and rights described in the Prospectus as being owned by them
          or any of them or necessary for the conduct of their respective
          businesses, and such counsel is not aware of any claim to the contrary
          or any challenge by any other person to the rights of the Company and
          the Subsidiaries with respect to the foregoing; 

               (xv)  The statements in the Registration Statement and
          Prospectus, insofar as they are descriptions of contracts, agreements
          or other legal documents, or refer to statements of law or legal
          conclusions, are accurate and present fairly the information required
          to be shown;

               (xvi)  Except as described in the Prospectus, there are no
          outstanding options, warrants or other rights calling for the issuance
          of, and such counsel does not know of any commitment, plan or
          arrangement to issue, any shares of capital stock of the Company or
          any security convertible into or exchangeable or exercisable for
          capital stock of the Company;

               (xii)  Except as described in the Prospectus, there is no holder
          of any security of the Company or any other person who has the right,
          contractual or otherwise, to cause the Company to sell or otherwise
          issue to them, or to permit them to underwrite the sale of, the Shares
          or the right to have any Common Stock or other securities of the
          Company included in the Registration Statement or the right, as a
          result of the filing of the Registration Statement, to require
          registration under the Act of any shares of Common Stock or other
          securities of the Company;

               (xiii)  The Company is not an "investment company" or a company
          "controlled" by an "investment company" within the meaning of the
          Investment Company Act of 1940, as amended; and

                                       16

<PAGE>
                                                      DRAFT - September 12, 1996

               (xiv)  Although counsel has not undertaken, except as otherwise
          indicated in their opinion, to determine independently, and does not
          assume any responsibility for, the accuracy or completeness of the
          statements in the Registration Statement, such counsel has
          participated in the preparation of the Registration Statement and the
          Prospectus, including review and discussion of the contents thereof,
          and nothing has come to the attention of such counsel that has caused
          it to believe that the Registration Statement at the time the
          Registration Statement became effective, or the Prospectus, as of its
          date and as of the Closing Date or the Option Closing Date, as the
          case may be, contained an untrue statement of a material fact or
          omitted to state a material fact required to be stated therein or
          necessary to make the statements therein not misleading or that any
          amendment or supplement to the Prospectus, as of its respective date,
          and as of the Closing Date or the Option Closing Date, as the case may
          be, contained any untrue statement of a material fact or omitted to
          state a material fact necessary in order to make the statements
          therein, in the light of the circumstances under which they were made,
          not misleading (it being understood that such counsel need express no
          opinion with respect to the financial statements and the notes thereto
          and the schedules and other financial and statistical data included in
          the Registration Statement or the Prospectus). 

          In rendering their opinion as aforesaid, counsel may rely upon an
     opinion or opinions, each dated the Closing Date, of other counsel retained
     by them or the Company as to laws of any jurisdiction other than the United
     States or the State of New York, provided that (1) each such local counsel
     is acceptable to the Representatives, (2) such reliance is expressly
     authorized by each opinion so relied upon and a copy of each such opinion
     is delivered to the Representatives and is, in form and substance
     satisfactory to them and their counsel and (3) counsel shall state in their
     opinion that they believe that they and the Underwriters are justified in
     relying thereon. 

          (d)  You shall have received on the Closing Date an opinion of Latham
     & Watkins, counsel for the Underwriters, dated the Closing Date and
     addressed to you, as Representatives of the several Underwriters, with
     respect to the matters referred to in clauses (v), (vii), (viii), (xii) and
     (xvi) of the foregoing paragraph (c) and such other related matters as you
     may request. 

          (e)  You shall have received letters addressed to you, as
     Representatives of the several Underwriters, and dated the date hereof and
     the Closing Date from Arthur Andersen LLP, independent certified public
     accountants, substantially in the forms heretofore approved by you. 

          (f)  (i)  No stop order suspending the effectiveness of the
     Registration Statement shall have been issued and no proceedings for that
     purpose shall have been taken or, to the knowledge of the Company, shall be
     contemplated or threatened by the Commission at or prior to the Closing
     Date; (ii) there shall not have been any change in the capital stock of the
     Company nor any material increase in the short-term or long-term debt of
     the Company (other than in the ordinary course of business) from that set
     forth or contemplated in the Registration Statement or the Prospectus (or
     any amendment or Supplement thereto); (iii) there shall not have been,
     since the respective dates as of which information is given in the
     Registration Statement and the Prospectus (or any amendment or supplement
     thereto), except as may otherwise be stated in the Registration Statement
     and Prospectus (or any amendment or supplement thereto), any material
     adverse change in the condition (financial or other), business, prospects,
     assets, liabilities, net worth or results of operations of the Company and
     the Subsidiaries, taken as a whole; (iv) the Company and the 



                                       17

<PAGE>
                                                      DRAFT - September 12, 1996

     Subsidiaries shall not have any liabilities or obligations, direct or
     contingent (whether or not in the ordinary course of business), that are
     material to the Company and the Subsidiaries, taken as a whole, other than
     those reflected in the Registration Statement or the Prospectus (or any
     amendment or supplement thereto); and (v) all the representations and
     warranties of the Company contained in this Agreement shall be true and
     correct on and as of the date hereof and on and as of the Closing Date as
     if made on and as of the Closing Date, and you shall have received a
     certificate, dated the Closing Date and signed by the chief executive
     officer and the chief financial officer of the Company (or such other
     officers as are acceptable to you), to the effect set forth in this Section
     8(f) and in Section 8(g) hereof. 

          (g)  The Company shall not have failed at or prior to the Closing Date
     to have performed or complied with any of its agreements herein contained
     and required to be performed or complied with by it hereunder at or prior
     to the Closing Date. 

          (h)  The Shares shall have been listed or approved for listing upon
     notice of issuance on the Nasdaq National Market.

          (i)  On or prior to the Closing Date, the Underwriters shall have
     received the executed agreements referred to in Section 5(n) herein.

          (j)  At or prior to the Closing Date, all consents required to effect
     the offering have been obtained and the Company shall have delivered to the
     Underwriters evidence satisfactory to the Underwriters that such consents
     have been obtained.

          (k)  The Company shall have furnished or caused to be furnished to you
     such further certificates and documents as you shall have requested. 

     All such opinions, certificates, letters and other documents will be in
compliance with the provisions hereof only if they are satisfactory in form and
substance to you and your counsel. 

     Any certificate or document signed by any officer of the Company and
delivered to you, as Representatives of the Underwriters, or to counsel for the
Underwriters, shall be deemed a representation and warranty by the Company to
each Underwriter as to the statements made therein. 

     The several obligations of the Underwriters to purchase Additional Shares
hereunder are subject to the satisfaction on and as of any Option Closing Date
of the conditions set forth in this Section 8, except that, if any Option
Closing Date is other than the Closing Date, the certificates, opinions and
letters referred to in paragraphs (c) through (k) shall be dated the Option
Closing Date in question and the opinions called for by paragraphs (c) and (d)
shall be revised to reflect the sale of Additional Shares. 

     9.   Expenses.  The Company agrees to pay the following costs and expenses
          --------
and all other costs and expenses incident to the performance by it of its
obligations hereunder: (i) the preparation, printing or reproduction, and filing
with the Commission of the Registration Statement (including, without
limitation, financial statements and exhibits thereto), each Prepricing
Prospectus, the Prospectus and each amendment or supplement to any of them; (ii)
the printing (or reproduction) and delivery (including, without limitation,
postage, air freight charges and charges for counting and packaging) of such
copies of the Registration Statement, each Prepricing Prospectus, the Prospectus
and all amendments or supplements 






                                       18

<PAGE>
                                                      DRAFT - September 12, 1996

to any of them as may be reasonably requested for use in connection with the
offering and sale of the Shares; (iii) the preparation, printing,
authentication, issuance and delivery of certificates for the Shares, including,
without limitation, any stamp taxes in connection with the original issuance and
sale of the Shares; (iv) the printing (or reproduction) and delivery of this
Agreement, the preliminary and supplemental Blue Sky Memoranda and all other
agreements or documents printed (or reproduced) and delivered in connection with
the offering of the Shares; (v) the registration of the Common Stock under the
Exchange Act and the listing of the Shares on the Nasdaq National Market; (vi)
the registration or qualification of the Shares for offer and sale under the
securities or Blue Sky laws of the several states as provided in Section 5(g)
hereof (including, without limitation, the reasonable fees, expenses and
disbursements of counsel for the Underwriters relating to the preparation,
printing or reproduction, and delivery of the preliminary and supplemental Blue
Sky Memoranda and such registration and qualification); (vii) the filing fees
and the fees and expenses of counsel for the Underwriters in connection with any
filings required to be made with the National Association of Securities Dealers,
Inc.; (viii) the transportation and other expenses incurred by or on behalf of
Company representatives in connection with presentations to prospective
purchasers of the Shares; (ix) the fees and expenses of the Company's
accountants and the fees and expenses of counsel (including local and special
counsel) for the Company. 

     10.  Effective Date of Agreement.  This Agreement shall become effective:
          ---------------------------
(i) upon the execution and delivery hereof by the parties hereto; or (ii) if, at
the time this Agreement is executed and delivered, it is necessary for the
Registration Statement or a post-effective amendment thereto to be declared
effective before the offering of the Shares may commence, when notification of
the effectiveness of the Registration Statement or such post-effective amendment
has been released by the Commission.  Until such time as this Agreement shall
have become effective, it may be terminated by the Company, by notifying you, or
by you, as Representatives of the several Underwriters, by notifying the
Company. 

     If any one or more of the Underwriters shall fail or refuse to purchase
Shares which it or they are obligated to purchase hereunder on the Closing Date,
and the aggregate number of Shares which such defaulting Underwriter or
Underwriters are obligated but fail or refuse to purchase is not more than
one-tenth of the aggregate number of Shares which the Underwriters are obligated
to purchase on the Closing Date, each non-defaulting Underwriter shall be
obligated, severally, in the proportion which the number of Firm Shares set
forth opposite its name in Schedule I hereto bears to the aggregate number of
Firm Shares set forth opposite the names of all non-defaulting Underwriters or
in such other proportion as you may specify in accordance with Section 20 of the
Master Agreement Among Underwriters of Smith Barney Inc., to purchase the Shares
which such defaulting Underwriter or Underwriters are obligated, but fail or
refuse, to purchase.  If any one or more of the Underwriters shall fail or
refuse to purchase Shares which it or they are obligated to purchase on the
Closing Date and the aggregate number of Shares with respect to which such
default occurs is more than one-tenth of the aggregate number of Shares which
the Underwriters are obligated to purchase on the Closing Date and arrangements
satisfactory to you and the Company for the purchase of such Shares by one or
more non-defaulting Underwriters or other party or parties approved by you and
the Company are not made within 36 hours after such default, this Agreement will
terminate without liability on the part of any non-defaulting Underwriter or the
Company.  In any such case which does not result in termination of this
Agreement, either you or the Company shall have the right to postpone the
Closing Date, but in no event for longer than seven days, in order that the
required changes, if any, in the Registration Statement and the Prospectus or
any other documents or arrangements may be effected.  Any action taken under
this paragraph shall not relieve any defaulting Underwriter from liability in
respect of any such default of any such Underwriter under this Agreement.  The
term "Underwriter" as used in this Agreement includes, for all purposes of this
Agreement, any party not listed 

                                       19

<PAGE>
                                                      DRAFT - September 12, 1996

in Schedule I hereto who, with your approval and the approval of the Company,
purchases Shares which a defaulting Underwriter is obligated, but fails or
refuses, to purchase.

     Any notice under this Section 10 may be given by telegram, telecopy or
telephone but shall be subsequently confirmed by letter. 

     11.  Termination of Agreement.  This Agreement shall be subject to
          ------------------------
termination in your absolute discretion, without liability on the part of any
Underwriter to the Company, by notice to the Company, if prior to the Closing
Date or any Option Closing Date (if different from the Closing Date and then
only as to the Additional Shares), as the case may be, (i) trading in securities
generally on the New York Stock Exchange, the American Stock Exchange or the
Nasdaq National Market shall have been suspended or materially limited, (ii) a
general moratorium on commercial banking activities in New York or Delaware
shall have been declared by either federal or state authorities or (iii) there
shall have occurred any outbreak or escalation of hostilities or other
international or domestic calamity, crisis or change in political, financial or
economic conditions, the effect of which on the financial markets of the United
States is such as to make it, in your judgment, impracticable or inadvisable to
commence or continue the offering of the Shares at the offering price to the
public set forth on the cover page of the Prospectus or to enforce contracts for
the resale of the Shares by the Underwriters.  Notice of such termination may be
given to the Company by telegram, telecopy or telephone and shall be
subsequently confirmed by letter. 

     12.  Information Furnished by the Underwriters.   The statements set forth
          -----------------------------------------
in the last paragraph on the cover page, the stabilization legend on the inside
cover page, and the statements in the first and third paragraphs under the
caption "Underwriting" in any Prepricing Prospectus and in the Prospectus,
constitute the only information furnished by or on behalf of the Underwriters
through you as such information is referred to in Section 6(b) and Section 7
hereof.

     13.  Miscellaneous.  Except as otherwise provided in Sections 5, 10 and 11
          -------------
hereof, notice given pursuant to any provision of this Agreement shall be in
writing and shall be delivered (i) if to the Company, at the office of the
Company at 451 Industrial Lane, Birmingham, AL 35211, Attention: Mr. Michael
Newsome, President; or (ii) if to you, as Representatives of the several
Underwriters, care of Smith Barney Inc., 388 Greenwich Street, New York, NY
10013, Attention: Manager, Investment Banking Division. 

     This Agreement has been and is made solely for the benefit of the several
Underwriters, the Company, its directors and officers, and the other controlling
persons referred to in Section 7 hereof and their respective successors and
assigns, to the extent provided herein, and no other person shall acquire or
have any right under or by virtue of this Agreement.  Neither the term
"successor" nor the term "successors and assigns" as used in this Agreement
shall include a purchaser from any Underwriter of any of the Shares in his
status as such purchaser. 

     14.  Applicable Law; Counterparts.  This Agreement shall be governed by and
          ----------------------------
construed in accordance with the laws of the State of New York applicable to
contracts made and to be performed within the State of New York. 

     This Agreement may be signed in various counterparts which together
constitute one and the same instrument.  If signed in counterparts, this
Agreement shall not become effective unless at least one counterpart hereof
shall have been executed and delivered on behalf of each party hereto. 






                                       20

<PAGE>
                                                      DRAFT - September 12, 1996


     Please confirm that the foregoing correctly sets forth the agreement
between the Company and the several Underwriters. 


                                        Very truly yours,


                                        HIBBETT SPORTING GOODS, INC.


                                        By _____________________________
                                        Name:
                                        Title:


Confirmed as of the date first
above mentioned on behalf of
themselves and the other several
Underwriters named in Schedule I
hereto. 

SMITH BARNEY INC.
MONTGOMERY SECURITIES 
THE ROBINSON HUMPHREY-COMPANY, INC.

As Representatives of the Several Underwriters

By SMITH BARNEY INC.


By _______________________________
Name:
Title:







                                       21

<PAGE>
                                                      DRAFT - September 12, 1996



                                   SCHEDULE I



                                                                Amount of Shares
Underwriter                                                      to be Purchased
- -----------                                                      ---------------


Smith Barney Inc.   . . . . . . . . . . . . . . . . . . . . . . . . . . .       

Montgomery Securities.  . . . . . . . . . . . . . . . . . . . . . . . . .       

The Robinson-Humphrey Company, Inc..  . . . . . . . . . . . . . . . . . . .     

       Total                                                                    
                                                                  ==============




   



                                       22



                                                                     EXHIBIT 3.1
                                                This Instrument Was Prepared By:
                                                William T. McGowin, IV      
                                                2900 AmSouth Harbert Plaza  
                                                Birmingham, Alabama 35203   
                            ARTICLES OF INCORPORATION

                                       OF

                          HIBBETT SPORTING GOODS, INC.
The undersigned incorporator hereby adopts the following Articles of
Incorporation:
                                    ARTICLE I

                               NAME OF CORPORATION
                               -------------------

The name of the corporation shall be:
                          Hibbett Sporting Goods, Inc.
                                   ARTICLE II

                               PERIOD OF DURATION
                               ------------------

The period of duration of the corporation shall be unlimited and perpetual.
                                   ARTICLE III

                              OBJECTS AND PURPOSES
                              --------------------

The objects and purposes for which the corporation is formed are:

     (a)  To sell sporting goods, equipment and supplies.<PAGE>
     (b)  To manufacture, purchase, or otherwise acquire, and to hold, own,
mortgage, pledge, sell, transfer, or in any manner dispose of, and to deal and
trade in goods, wares, merchandise and personal property of every class and
description, wherever situated; and to own and operate mines, plants, factories,
mills, warehouses, yards, merchandise stores, commissaries and all other
installations of whatever character or description, together with the equipment,
rolling stock, and other facilities used or useful in connection with or
incidental thereto.

     (c)  To purchase, or acquire by assignment, transfer or otherwise, and
hold, mortgage or otherwise pledge, and to sell, exchange, transfer, deal in and
in any manner dispose of, real property of any kind, class, interest, or type,
wheresoever situated and to exercise, carry out and enjoy any license, power,
authority, concession, right or privilege which any corporation may have or
grant.

     (d)  To purchase or otherwise acquire, hold, use, sell, assign, lease,
mortgage or in any manner dispose of, and to take, exchange and grant licenses,
or other rights therein, in respect of letters patent of the United States or
any foreign country, patent rights, licenses and privileges, inventions,
improvements, processes, formulae, methods, copyrights, trademarks and trade
names, know-how, and trade secrets, relating to or useful in connection with any
business, objects or purposes of the corporation.

     (e)  To subscribe for, acquire, hold, sell, assign, transfer, mortgage,
pledge, or in any manner dispose of shares of stock, bonds or other evidences of
indebtedness or securities issued or created by any other corporation of Alabama
or any other state or foreign countries, and, while the owner thereof, to
exercise all the rights, privileges and powers of ownership, including the right
to vote thereon, to the same extent as a natural person may do, subject to the
limitation, if any, on such rights now or hereafter provided by the laws of
Alabama.

     (f)  To enter into, make and perform contracts of every kind for any lawful
purpose without limit as to amount, with any person, firm, association,
corporation, municipality, county, state, territory, government, governmental
subdivision or body politic.

     (g)  To acquire the good will, rights, assets and properties, and to
undertake the whole or any part of the liabilities, of any person, firm,
association or corporation; to pay for the same in cash, the stock or other
securities of the corporation, or otherwise; to hold, or in any manner dispose
of, the whole or any part of the property so acquired; to conduct in any lawful
manner the whole or any 
                                        2

<PAGE>
     
part of the business so acquired and to exercise all the powers necessary or
convenient in and about the conduct and management of any such business.

     (h)  To borrow and lend money, without security, or upon the giving or
receipt of such security as the Board of Directors of the corporation may deem
advisable by way of mortgage, pledge, transfer, assignment, or otherwise of real
and personal property of every nature and description by way of guaranty, or
otherwise.

     (i)  To draw, make, accept, endorse, discount, execute and issue promissory
notes, drafts, bills of exchange, warrants, debentures, and other negotiable or
transferable instruments.

     (j)  To purchase (by means of tender, direct purchase, bids in the market
or otherwise), take, receive, redeem, exchange, or otherwise acquire, hold, own,
pledge, transfer or otherwise dispose of, at any time or from time to time, any
of its bonds, debentures, notes, scrip, or evidences of indebtedness, or any of
its common or other stock, whether or not redeemable, or other securities, and
to hold, sell, transfer or reissue the same; provided that purchases of its own
shares of stock may be made only to the extent of earned surplus and to the
extent of capital surplus; and provided that any shares of the common stock of
the corporation acquired by the corporation shall, until the disposition,
retirement or cancellation thereof, be held by the corporation as treasury
shares, unless, prior or subsequent to the acquisition of any such shares, the
Board of Directors of the corporation shall have determined that such shares
shall be restored to the status of authorized but unissued shares.

     (k)  To act as agent, jobber, broker or attorney in fact in buying, selling
and dealing in real and personal property of every nature and description and
leases respecting securities thereon, in making and obtaining loans, whether
secured by a mortgage of or security interest in such property or not, and in
supervising, managing and protecting such property and loans and all interest in
and claims affecting the same.

     (l)  To enter into any plan or program for the assistance and welfare of
its employees.

     (m)  To enter into any legal arrangements for sharing of profits,
reciprocal concessions, or cooperation as general or limited partner, joint
venturer, or otherwise, with any person, partnership, corporation, association,
combination, organization, entity or other body whatsoever, domestic or foreign,
carrying on or proposing to carry on any business which this corporation is
authorized to carry 

                                        3

<PAGE>
     
on, or any business transaction deemed necessary, convenient or incidental to
carrying out any of the objects of the corporation.

     (n)  To have one or more offices to carry on all of its operations and
business without restriction or limit as to amount, in any of the states,
districts, territories or possessions of the United States, and in any and all
foreign countries, subject to the laws of such state, district, territory,
possession, colony or country.

     (o)  To endorse, or otherwise guarantee, or become a surety with respect
to, or obligate itself for, or without becoming liable therefore, nevertheless,
to pledge or mortgage, all or any part of its properties to secure the payment
of the principal of, and interest on, or either thereof, any bonds, including
construction or performance bonds, debentures, notes, contracts or other
obligations or evidences of indebtedness, or the performance of any contract,
lease, construction, performance or other bond, mortgage, or obligation of any
other corporation or association, domestic or foreign, or of any firm,
partnership, joint venture, natural person or other entity whatsoever, in which
the corporation may have a lawful interest, or on account of, or with respect
to, any transaction in which the corporation shall receive any lawful
consideration, advantage or benefit, on any account whatsoever.  The corporation
shall be deemed to have a lawful interest in any corporation, association, or
person (A) which owns stock in the corporation, or (B) which owns stock in
another corporation which owns stock in the corporation, or (C) in which the
corporation owns stock, or (D) in which another corporation owns stock which
also owns stock in the corporation, or (E) in which any one or more persons who
own stock in the corporation also own stock, or (F) which or who has entered
into any contractual agreement pursuant to which any such corporation or person
undertakes corresponding or like obligations of endorsement, guarantee, or
suretyship, with respect to all or any such obligations or evidences of
indebtedness or contracts of the corporation, or which may engage with the
corporation, in the conduct of any joint venture or enterprise, or in the use of
common facilities or services.

     (p)  To carry on any other business in connection with the foregoing.

     (q)  To do any and all of the things herein set out and such other things
as are incidental or conducive to the attainment of the objects and purposes of
the corporation, to the same extent as natural persons might or could do and in
any part of the world, as principal, factor, agent, contractor, or otherwise,
either alone or in conjunction with any person, firm, association, corporation
or any entity of whatsoever kind, and to do any and all such acts and things and
to exercise any and all such powers to the full extent authorized or permitted
to a corporation 
                                        4

<PAGE>
     
under any laws that may be now or hereafter applicable or available to the
corporation.

     The foregoing clauses, and each phrase thereof, shall be construed as

objects and purposes of the corporation, as well as powers, and provisions for

the regulation of the business and the conduct of the affairs of the

corporation, all in addition to those powers specifically conferred upon the

corporation by law, and it is hereby expressly provided that the foregoing

specific enumeration of objects and purposes shall not be held to limit or

restrict in any manner the powers of the corporation otherwise granted by law. 

Nothing herein contained, however, shall be construed as authorizing this

corporation to carry on the business of banking or that of a trust company, or

the business of insurance in any of its branches.
                                   ARTICLE IV

                      LOCATION OF INITIAL REGISTERED OFFICE
                          AND INITIAL REGISTERED AGENT
                          ----------------------------

     The location and mailing address of the initial registered office of the

corporation in the State of Alabama shall be 131 25th St. So., Irondale, Alabama

35210, and the corporation's initial registered agent at such address shall be

Mickey Newsom.
                                    ARTICLE V

                                  CAPITAL STOCK
                                  -------------
                                        5

<PAGE>
     The aggregate number of shares of capital stock which the corporation shall

be authorized to issue and have outstanding shall be Ten Thousand (10,000)

shares of the par value of One Dollar ($1.00), per share, being a total

authorized capital stock of Ten Thousand Dollars ($10,000.00), all of the same

class.
                                   ARTICLE VI

                               BOARD OF DIRECTORS
                               ------------------

     The number of directors constituting the initial Board of Directors of the

corporation is three (3), and the names and addresses of the persons who are to

serve as directors until the first annual meeting of shareholders or until their

successors are elected and shall qualify are as follows:
     NAME                                          ADDRESS            
     ----                                          -------            
                                                   
Charles C. Anderson                                200 North Court St.
                                                   Florence, AL 35630
                                                   
Joe R. Anderson                                    202 North Court St.
                                                   Florence, AL 35630
                                                   
Mickey Newson                                      131 25th St. So.
                                                   Irondale, AL 35210
                              ARTICLE VII
 
                              INCORPORATOR
                              ------------

     The name and address of the incorporator is as follows:
                         William T. McGowin, IV
                                        6

<PAGE>
                         2900 AmSouth Harbert Plaza
                         Birmingham, Alabama 35203

     IN WITNESS WHEREOF, the undersigned incorporator has executed these
articles of Incorporation on this 2nd day of August, 1992.
                                  ---        ------
                         ______________________________
                         William T. McGowin, IV
STATE OF ALABAMA         )

COUNTY OF JEFFERSON )
     I, the undersigned Notary Public in and for said county in said state,
hereby certify that William T. McGowin, IV, whose name is signed to the
foregoing Articles of Incorporation, and who is known to me, acknowledged before
me on this day, that, being informed of the contents of such instrument, he
executed the same voluntarily on the day the same bears date.

     Given under my hand and official seal this  31st day August, 1992.
                                                 ----     ------

                         _____________________
                         Notary Public

                         My Commission Expires:

                         _____________________                                  



                                        7

<PAGE>

                                                This Instrument Was Prepared By:
                                                Timothy K. Corley               
                                                202 North Court Street          
                                                Florence, Alabama 35630         

                              ARTICLES OF AMENDMENT

                                     TO THE

                            ARTICLES OF INCORPORATION

                                       OF

                          HIBBETT SPORTING GOODS, INC.
     Pursuant to the provisions of Sec.Sec. 10-2A-110, et seq.,of the Code of 
                                                       ------         -------
Alabama (1975), the shareholders and directors of the undersigned corporation 
- -------
have adopted these Articles of Amendment.  The information required by 
Sec. 10-2A-113 is as follows:
                                   ARTICLE ONE

     The name of the corporation is Hibbett Sporting Goods, Inc.
                                   ARTICLE TWO

     The amendment adopted is as follows:
     ARTICLE V of the Articles of Incorporation is hereby deleted in its
entirety and the following substituted therefor:
                                    ARTICLE V

          The aggregate number of shares of capital stock which the corporation
     shall be authorized to issue and have outstanding shall be Twenty Thousand
     (20,000) shares of the par value of Ten Cents ($0.10) 
                                        8

<PAGE>
     per share, all of the same class, being a total authorized capital stock of
     Two Thousand Dollars ($2,000.00).

                                  ARTICLE THREE

     The amendment was adopted by the unanimous vote of the shareholders and
directors by their execution of written consents to action taken without a
meeting dated as of January 5, 1993, as permitted by Sec. 10-2A-56 and 
Sec. 10-2A-66 of the Code of Alabama (1975).
                     ---------------

                                  ARTICLE FOUR

     The number of shares of capital stock outstanding at the time of the
adoption of the amendment was 10,000 shares of common stock, all of the same
class.

                                  ARTICLE FIVE

     The number of shares voted for the amendment was 10,000, and the number of
shares voted against the amendment was zero.
                                   ARTICLE SIX

     The reduction of the par value of the outstanding 10,000 shares of common
stock shall be effected automatically without the necessity of the exchange of
certificates evidencing such shares.  Henceforth, all shares of common stock
issued and outstanding shall be deemed to have a par value of Ten Cents ($0.10)
per share by virtue of this amendment.  Upon the surrender of any certificate
for transfer or otherwise, any new certificates issued shall specifically
indicate a par value of Ten Cents ($0.10) per share.
                                  ARTICLE SEVEN

     The amendment effects a change in the amount of the stated capital of the
corporation by reducing the One Dollar ($1.00) par value of the outstanding
10,000 shares of common stock to a par value of Ten Cents ($0.10) per share,
thereby reducing the stated capital of the corporation from Ten Thousand Dollars
($10,000.00) to One Thousand Dollars ($1,000.00).

                                        9

<PAGE>
     IN WITNESS WHEREOF, the undersigned corporation has caused these Articles
of Amendment to be executed in its name and on its behalf by its President and
Secretary, duly authorized, on this 12th day of January, 1993.
                                    -----       -------

                         HIBBETT SPORTING GOODS, INC.

                         By: ___________________________
                                Its President
                         By: ___________________________
                                Its Secretary           



                                      10

<PAGE>
STATE OF ALABAMA

COUNTY OF Lauderdale
          ----------

     Before me, the undersigned notary public, personally appeared Cynthia W.
                                                                   ----------
Clark, of Hibbett Sporting Goods, Inc., an Alabama corporation, who, being first
- -----
duly sworn, verified that he signed the foregoing Articles of Amendment to the
Articles of Incorporation as Secretary of said corporation and that the matters
                             ---------
stated therein are true and correct.

     Given under my hand and official seal this 12th day of January, 1993.
                                                ----        -------
                         _______________________
                         Notary Public

                         My Commission Expires: August 28, 1994
                                                ---------------
                                       11

<PAGE>
                                                This Instrument Was Prepared By:
                                                Timothy K. Corley              
                                                202 North Court Street         
                                                Florence, Alabama 35630        
                              ARTICLES OF AMENDMENT
                                     TO THE
                            ARTICLES OF INCORPORATION
                                       OF

                          HIBBETT SPORTING GOODS, INC.

     Pursuant to the provisions of Sec.Sec. 10-2A-110, et. seq, of the Code of 
                                                       -------         -------
Alabama (1975), the shareholders and directors of the undersigned corporation 
- -------
have adopted these Articles of Amendment.  The information required by 
Sec. 10-2A-113 is as follows:

                                   ARTICLE ONE

     The name of the corporation is Hibbett Sporting Goods, Inc.
                                   ARTICLE TWO

     The amendment adopted is as follows:
     ARTICLE V of the Articles of Incorporation is hereby deleted in its
entirety and the following substituted therefor:
                                    ARTICLE V

          The aggregate number of shares of capital stock which the corporation
     shall be authorized to issue and have outstanding shall be Three Million
     (3,000,000) shares of the par value of One Cent ($0.01) per share, all of
     the same class, being a total authorized capital stock of Thirty Thousand
     Dollars ($30,000.00).
                                  ARTICLE THREE

                                       12

<PAGE>
     The amendment was adopted by the unanimous vote of the shareholders and
directors by their execution of written consents to action taken without a
meeting dated as of December 15, 1994, as permitted by Sec.10-2A-56 and 
Sec.10-2A-66 of the Code of Alabama (1975).
                    ---------------
                                  ARTICLE FOUR

     The number of shares of capital stock outstanding at the time of the
adoption of the amendment was 10,256 shares of common stock, all of the same
class.

                                  ARTICLE FIVE

     The number of shares voted for the amendment was 10,256, and the number of
shares voted against the amendment was zero.
                                   ARTICLE SIX

     The reduction of the par value of the outstanding 10,256 shares of common
stock shall be effected automatically without the necessity of the exchange of
certificates evidencing such shares.  Henceforth, all shares of common stock
issued and outstanding shall be deemed to have a par value of One Cent ($0.01)
per share by virtue of this amendment.  Upon the surrender of any certificate
for transfer or otherwise, any new certificates issued shall specifically
indicate a par value of One Cent ($0.01) per share.
                                  ARTICLE SEVEN

     The amendment effects a change in the amount of the stated capital of the
corporation by reducing the Ten Cent ($0.10) par value per share of the
outstanding 10,256 shares of common stock to a par value of One Cent ($0.01) per
share, thereby reducing the stated capital of the corporation from One Thousand
Twenty-five Dollars and Sixty Cents ($1,025.60) to One Hundred Two Dollars and
Fifty-six Cents ($102.56).

                                       13

<PAGE>
     IN WITNESS WHEREOF, the undersigned corporation has caused these Articles
of Amendment to be executed in its name and on its behalf by its President and
Secretary, duly authorized, on this 15th day of December, 1994.
                                    ----        --------

                         HIBBETT SPORTING GOODS, INC.

                         By: ____________________________
                              Its President

                         By: ____________________________
                              Its Secretary
STATE OF ALABAMA

COUNTY OF JEFFERSON

     Before me, the undersigned notary public, personally appeared Michael J.
Newsome, President of Hibbett Sporting Goods, Inc., an Alabama corporation, who,
being first duly sworn, verified that he signed the foregoing Articles of
Amendment to the Articles of Incorporation as President of said corporation and
that the matters stated therein are true and correct.

     Given under my hand and official seal this __ day of __________, 1994.
                    ______________________________________
                    Notary  Public
                    My Commission Expires:_________________

                                       14

<PAGE>
                              ARTICLES OF AMENDMENT

                                     to the 

                           ARTICLES OF INCORPORATION

                                       OF

                          HIBBETT SPORTING GOODS, INC.
     Pursuant to, and with the effect provided in, Sections 10-2B-10.02 to 10.06
of the Code of Alabama, 1975, as amended (the "Code"), the undersigned
       ---------------------
corporation adopts the following Articles of Amendment to its Articles of
Incorporation:

     FIRST:   The name of the corporation is "Hibbett Sporting Goods, Inc." (the
"Corporation"). 

     SECOND: The following amendment to the Corporation's Articles of
Incorporation was adopted in the manner provided by the Code by the
Corporation's shareholders, as of November 1, 1995:

          ARTICLE V of the Corporation's Articles of Incorporation is hereby
deleted in its entirety and the following is substituted therefor:

                                   "Article V

                                  CAPITAL STOCK
                                  -------------

          The aggregate number of shares of capital stock which the Corporation
     shall be authorized to issue and have outstanding shall be Fifty Million
     (50,000,000) shares of $.01 par value common stock, being a total
     authorized capital stock of Five Hundred Thousand and No/100 Dollars
     ($500,000);"

     THIRD: The following amendment to the Corporation's Articles of
Incorporation was adopted in the manner provided by the Code by the
Corporation's sharesholders, as of November 1, 1995:

          The Corporation's Articles of Incorporation is hereby amended by
     adding Article VIII as follows:


                                       15

<PAGE>
                                  "Article VIII

                               PREEMPTIVE RIGHTS 
                               -----------------

          Except as otherwise provided in that certain Stockholders Agreement,
     dated as of November __ , 1995, by and among the Corporation and certain of
     the Corporation's shareholders, the shareholders of the Corporation shall
     not have a preemptive right to acquire the Corporation's unissued shares of
     capital stock;"

     FOURTH: The Corporation had 1,025,600 shares of $.01 par value Common Stock
issued and outstanding at the time of the adoption of this amendment.  All
1,025,600 shares of $.01 Common Stock issued and outstanding voted to approve,
and no shares voted against or abstained from voting on the foregoing
amendments.

     IN WITNESS WHEREOF, the Corporation has caused these Articles of  Amendment
to the Corporation's Articles of Incorporation to be executed in its name and on
its behalf as of November   __, 1995.

                    HIBBETT SPORTING GOODS, INC.

                     ____________________________
                    Michael J. Newsome
                    President
This Instrument Prepared By:
Gregory S. Curran                       
Balch & Bingham
Post Office Box 306
Birmingham, AL 35201


                                       16


                                                                     EXHIBIT 3.2
                                     BY LAWS

                                       OF

                          HIBBETT SPORTING GOODS, INC.

                                    ARTICLE 1
                                     OFFICES

     Sec. 1. PRINCIPAL OFFICE.  The principal office of the corporation shall be
             ----------------
established and maintained in Birmingham, Jefferson County, Alabama.  The Board
of Directors may change the location of said office from time to time.

     Sec. 2. OTHER OFFICES.  The corporation may have other offices, either 
             -------------
within or outside of the State of Alabama, at such place or places as the Board 
of Directors may from time to time appoint or the business of the corporation 
may require.
                                    ARTICLE 2
                            MEETINGS OF SHAREHOLDERS

     Sec. 1. PLACE OF MEETINGS.  The annual and special meetings of shareholders
             -----------------
shall be held at the principal office of the corporation, or at such other place
or places as shall be determined by the Chairman or Vice-Chairman of the Board,
or the President, or the Board of Directors and stated in the notice of the
meeting.

     Sec. 2. ANNUAL MEETINGS.  The annual meeting of shareholders for the 
             ---------------
election of directors for the ensuing year and for the transaction of such other
business as may properly come before the meeting shall be held in each year, 
commencing in 1993, on the 2nd Monday in April, or on another date between 
January and July, or at such time as shall be fixed by either the Board of 
Directors or the Executive Committee thereof.

     Sec. 3. SPECIAL MEETINGS.  Special meetings of the shareholders for any
             ----------------
purpose may be called by the Chairman or Vice-Chairman of the Board or the
President, or any two directors, or any shareholder or shareholders owning 10% 
in the aggregate of the stock in the corporation entitled to vote, or by
resolution of the Board of Directors or the Executive Committee thereof.
<PAGE>
     Sec. 4. VOTING.  Each shareholder entitled to vote in accordance with the
             ------
terms of the Articles of Incorporation and in accordance with the provisions of
these Bylaws shall be entitled to one vote, in person or by proxy, for each
share of stock entitled to vote held by such shareholder.  No proxy shall be
valid after eleven (11) months from its date of execution, unless such proxy
provides for a longer period.  All elections for directors shall be decided by
plurality vote; all other questions shall be decided by majority vote except as
otherwise provided by the Articles of Incorporation or the laws of Alabama.

     Sec. 5. VOTING LIST.  A complete list of the shareholders entitled to vote 
             -----------
at any regular or special meeting, arranged in alphabetical order, with the 
address of each and the number of voting shares held by each, shall be prepared
by the Secretary or other officer in charge of the stock transfer books, either
directly or through a Transfer Agent, and kept on file in the principal office
of the corporation for at least ten (10) days before every meeting.  At all
times during the usual hours for business, and during the whole time of said
meeting, such list shall be open to examination of any shareholder.  Any
shareholder wishing to examine said list during said ten (10) day period must
make written request therefor.

     Sec. 6. QUORUM.  Except as otherwise required by law, by the Articles of
             ------
Incorporation or by these Bylaws, the presence, in person or by proxy, of
shareholders holding a majority of the stock of the corporation entitled to vote
shall constitute a quorum at all meetings of the shareholders.  In case a quorum
shall not be present at any meeting, the shareholders present in person or by
proxy shall have power, by majority vote, to adjourn the meeting from time to
time, without notice other than announcement at the meeting, until the requisite
amount of stock entitled to vote shall be present.  Shareholders may participate
in a meeting by means of a conference telephone or similar communication
equipment, to the extent authorized by statute.  At any such adjourned meeting
at which the requisite amount of stock entitled to vote shall be represented,
any business may be transacted which might have been transacted at the meeting
as originally noticed; but only those shareholders entitled to vote at the
meeting as originally noticed shall be entitled to vote at any adjournment or
adjournments thereof.

     Sec. 7. NOTICE OF MEETINGS.  Written or printed notice of each annual or
             ------------------
special meeting of shareholders, stating the place, date and time of the
meeting, and the general nature of the business to be considered, shall be given
by the Secretary, or by the Chairman or Vice-Chairman of the Board or the
President, or by the other person or persons calling the meeting, to each
shareholder entitled to vote thereat, delivered personally or mailed first class
postage prepaid and addressed to him at his last known mailing address according
to the stock transfer 
                                        2

<PAGE>
records of the corporation, not less than ten (10) nor more than fifty (50) days
(or such period as the laws of Alabama may require) before the meeting.

     Sec. 8. ACTION WITHOUT MEETING.  Whenever the vote of shareholders at a
             ----------------------
meeting thereof is required or permitted to be taken in connection with any
corporate action by any provisions of statutes or of the Articles of
Incorporation or of these Bylaws, unless prohibited by the laws of Alabama, the
meeting and vote of shareholders may be dispensed with, if all (or such lesser
number as the law of Alabama may permit) the shareholders who would have been
entitled to vote upon the action if such meeting were held, shall consent in
writing to such corporate action being taken.
                                    ARTICLE 3
                                    DIRECTORS

     Sec. 1. NUMBER AND TERM.  The number of directors shall be not less than 
             ---------------
one (1) (unless the laws of Alabama require a greater number) nor more than 
twenty (20), as determined and fixed from time to time by action of the 
shareholders at any regular or special meeting.  The directors shall be elected 
at the annual meeting of the shareholders, and each director shall be elected to
serve until his successor shall be elected to serve until his successor shall be
elected and shall qualify.  Directors need not be shareholders.

     Sec. 2. RESIGNATIONS.  Any director may resign at any time.  Such 
             ------------
resignation shall be made in writing, and shall take effect at the time 
specified therein, and if no time be specified, at the time of its receipt by 
the Chairman or Vice-Chairman of the Board, President or Secretary.  The 
acceptance of a resignation shall not be necessary to make it effective.

     Sec. 3. VACANCIES.  If the office of any director becomes vacant the 
             ---------
remaining directors in office, though less than a quorum, by a majority vote, 
may elect a successor to fill such vacancy, who shall hold office for the 
unexpired term. 

     Sec. 4. POWERS.  The Board of Directors shall exercise all of the powers of
             ------
the corporation except such as are by law, or by the Articles of Incorporation
of the corporation, or by these Bylaws conferred upon or reserved to the
shareholders.

     Sec. 5. ANNUAL MEETINGS.  The Board of Directors may meet, without notice 
             ---------------
of such meeting, for the purpose of organization , the election of


                                         3

<PAGE>
     
officers and the transaction of other business, on the same day as, at the place
at which, and as soon as practicable after each annual election of directors is
held.  Such annual meeting may be held at any other time or place specified in a
notice given as hereinafter provided for special meetings of the Board of
Directors, or in a waiver of notice thereof.

     Sec. 6. REGULAR MEETINGS.  Regular meetings of the Board of Directors may 
             ----------------
be held at such times and places as may be fixed from time to time by action of 
the Board of Directors. Unless required by resolution of the Board of Directors,
notice of any such meeting need not be given.

     Sec. 7. SPECIAL MEETINGS.  Special meetings of the Board of Directors shall
             ----------------
be held whenever called by the Chairman or Vice-Chairman of the Board, or the
President, or by any two or more directors, or, at the direction of any of the
foregoing, by the Secretary. Notice of each such meeting shall be mailed,
telegraphed, telecopied or telephoned to each director, addressed to him at his
last known address according to the records of the corporation, at least three
(3) days before the date on which the meeting is to be held (unless more notice
is required under the laws of Alabama). Every such notice shall state the date,
time, place and the purposes of the meeting. Notice of any adjourned or recessed
meeting of the directors need not be given.

     Sec. 8. WAIVERS OF NOTICE OF MEETINGS.  Anything in these Bylaws or in any
             -----------------------------
resolution adopted by the Board of Directors to the contrary notwithstanding,
proper notice of any meeting of the Board of Directors shall be deemed to have
been given to any director if such notice shall be waived by him in writing
(including telegraph, telecopy, teletype, or cable) before or after the meeting.
A director who attends a meeting shall be deemed to have had timely and proper
notice thereof, unless he attends for the express purpose of objecting to the
transaction of any business because the meeting is not lawfully called or
convened.

     Sec. 9. QUORUM AND MANNER OF ACTING.  A majority of the number of directors
             ---------------------------
then in office shall constitute a quorum for the transaction of business. The
act of a majority of the directors present at any meeting at which a quorum is
present shall be the act of the Board of Directors. Directors may participate in
a meeting by means of a conference telephone or similar communication equipment,
to the extent authorized by statute.  In the absence of a quorum, a majority of
the directors present may adjourn the meeting from time to time until a quorum
is present. The directors shall act only as a Board and the individual directors
shall have no power as such.


                                        4

<PAGE>
     Sec. 10.     COMPENSATION.  Each director shall be entitled to receive from
                  ------------
the corporation such amount per annum or such fees for attendance at directors'
meetings, or both, and such additional amounts for service upon committees, as
the Board of Directors shall from time to time determine, together with
reimbursement for the reasonable expenses incurred by him in connection with the
performance of his duties. Nothing in this section shall preclude any director
from serving the corporation or its subsidiaries in any other capacity and
receiving proper compensation therefor.

     Sec. 11.     REMOVAL.  Any director may be removed, either with or without
                  -------
cause, by resolution adopted at any regular or special meeting of the
shareholders by vote of the holders of the majority of the corporation's voting
stock outstanding and entitled to vote.

                                    ARTICLE 4
                         EXECUTIVE AND OTHER COMMITTEES

     Sec. 1. EXECUTIVE COMMITTEE.  The Board of Directors may by resolution
             -------------------
designate three or more of their number, including in each case the Chairman and
Vice-Chairman of the Board and the President, as an Executive Committee. While
the Board of Directors is not in session, the Executive Committee, if there then
be such a committee, shall have and exercise the authority of the Board of
Directors in the management of the business and affairs of the corporation,
subject to the restrictions hereinafter set out and further subject to such
limitations upon its authority as the Board may from time to time impose. In no
event shall the Executive Committee, or any other committee, have authority to
approve an amendment to the Articles of Incorporation or a plan of merger or
consolidation, to amend these Bylaws, or to elect officers or fix their
compensation. The Executive Committee shall have the power to authorize the seal
of the corporation to be affixed to all papers which may require it.

     Sec. 2. OTHER COMMITTEES.  In addition to an Executive Committee, the Board
             ----------------
of Directors may by resolution designate other committees, each to consist of 
two or more directors, with such purposes and powers as the Board may specify.

     Sec. 3. PROCEDURE OF COMMITTEES.  Unless the Board of Directors by 
             -----------------------
resolution otherwise provides, the Executive Committee and each other committee 
shall choose its own chairman and secretary. The Executive Committee and each 
other committee shall record all its acts and proceedings and report the same 
from time to time to the Board of Directors. Regular meetings of any such 
committee, of which no notice shall be necessary, may be held at such


                                         5

<PAGE>
     
times and in such places as shall be fixed by a majority of the committee.
Special meetings of any such committee may be called at the request of any
member of the committee. Notice of each special meeting of such a committee
shall be given by the person calling the same as provided by these Bylaws for
special meetings of the full Board. Notice of any such meeting may be waived as
provided by these Bylaws in the case of meetings of the full Board. A majority
of any such committee shall constitute a quorum for the transaction of business,
and the act of a majority of those present at any meeting at which a quorum is
present shall be the act of the committee. Members of any such committee shall
act only as a committee and the individual members shall have no power as such.

     Sec. 4. TENURE OF COMMITTEEMEN.  The Board of Directors shall have the 
             ----------------------
power at any time to change the members of, fill vacancies in, and discharge any
such committee, either with or without cause. The appointment of any director to
any such committee, if not sooner terminated, shall automatically terminate upon
the expiration of his term as a director or upon the earlier termination of his
membership on the Board of Directors.

                                    ARTICLE 5
                                    OFFICERS

     Sec. 1. OFFICERS.  The officers of the corporation shall be a Chairman and
             --------
Vice-Chairman of the Board, President, one or more Vice-Presidents, a Treasurer
and a Secretary, and the holders of such other offices as may be established in
accordance with the provisions of Sec. 3 of this Article. Any two or more 
offices may be held by the same person, except as prohibited by statute.

     Sec. 2. ELECTION TERM OF OFFICE AND QUALIFICATIONS.  The officers shall be
             ------------------------------------------
elected annually by the Board of Directors at the Board's annual meeting. Each
officer shall hold office until his successor shall have been duly chosen and
shall qualify, or until his death, resignation or removal in the manner
hereinafter provided. The Chairman and Vice-Chairman of the Board and the
President shall be chosen from among the directors, but no other officer need be
a director.

     Sec. 3. OTHER OFFICES.  The Board of Directors may from time to time 
             -------------
establish offices in addition to those designated in Sec.1 with such duties as 
are provided in these Bylaws, or as they may from time to time determine.

     Sec. 4. REMOVAL.  Any officer may be removed, either with or without cause,
             -------
by resolution declaring such removal to be in the best interests of the 
corporation and adopted at any regular or special meeting of the Board of 

                                        6

<PAGE>
     
Directors by a majority of the directors then in office. Any such removal shall
be without prejudice to the recovery of damages for breach of the contract
rights, if any, of the person removed. Election or appointment of an officer or
agent shall not of itself, however, create contract rights.

     Sec. 5. RESIGNATIONS.  Any officer may resign at any time by giving oral or
             ------------
written notice to the Board of Directors or the Chairman or Vice-Chairman of the
Board or the President or the Secretary of the corporation.  Any such
resignation shall take effect at the date of receipt of such notice or at any
later time therein specified; and, unless otherwise specified, the acceptance of
such resignation shall not be necessary to make it effective. No resignation
hereunder, however, or the acceptance thereof by the Board of Directors, shall
prejudice the contract or other rights, if any, of the corporation with respect
to the person resigning.

     Sec. 6. VACANCIES.  A vacancy in any office because of death, resignation,
             ---------
removal, disqualification or any other cause may be filled for the unexpired
portion of the term by the Board of Directors.

     Sec. 7. COMPENSATION.  Salaries or other compensation of the officers may
             ------------
be fixed from time to time by the Board of Directors or in such manner as it 
shall determine. No officer shall be prevented from receiving his salary by 
reason of the fact that he is also a director of the corporation.

     Sec. 8. CHAIRMAN OF THE BOARD OF DIRECTORS.  The Chairman of the Board 
             ----------------------------------
shall be the Chief Executive Officer of the corporation and shall have general
executive responsibility for the business of the corporation and its several
officers, subject, however, to the control of the Board of Directors and the
Executive Committee of the Board. He shall preside at all meetings of the Board
of Directors and at all meetings of the shareholders. The Chairman of the Board
shall have in general such powers and duties as are customary to the office of
the Chief Executive Officer of a business corporation and such other duties as
may be assigned or delegated to him from time to time by the Board of Directors
or by the Executive Committee of the Board.

     Sec. 9. THE VICE-CHAIRMAN OF THE BOARD OF DIRECTORS.  The Vice-Chairman of
          -------------------------------------------
the Board shall, in the absence or disability of the Chairman, perform the 
duties and exercise the powers of the Chairman and shall perform such other 
duties and have such other powers as the Board of Directors or the Chairman of 
the Board or the Executive Committee may from time to time prescribe.
                                        7

<PAGE>
     Sec. 10.     PRESIDENT.  The President shall be the Chief Operating Officer
                  ---------
of the corporation and shall have general operating responsibility for the 
business of the corporation, subject, however, to the control of the Chairman 
and Vice-Chairman of the Board, the Board of Directors and the Executive 
Committee of the Board He shall at each annual meeting and from time to time 
report to the shareholders and to the Board of Directors and Executive Committee
all matters within his knowledge which the interest of the corporation may 
require to be brought to their notice; in the absence of the Chairman and Vice-
Chairman of the Board, shall preside when present at all meetings of the 
shareholders and, in the absence of the Chairman and Vice-Chairman of the Board,
at all meetings of the Board of Directors; shall sign and execute in the name of
the corporation all deeds, mortgages, bonds, contracts or other instruments
authorized by the Board of Directors or the Executive Committee except in cases
where the signing and execution thereof shall be expressly delegated by the
Board of Directors or by these Bylaws to some other officer or agent of the 
corporation; and in general shall perform all duties customary to the office of
Chief Operating Officer of a business corporation and such other duties as may 
be delegated to him by the Board of Directors or the Executive Committee.

     Sec. 11.     THE VICE-PRESIDENTS.  The Vice-President (one or more of whom
                  -------------------
may be designated as Executive Vice-President) shall perform such duties as from
time to time may be assigned to them by the Board of Directors, or by any duly
authorized committee of directors or by the President.

     Sec. 12.     TREASURER.  Except as may otherwise be specifically provided 
                  ---------
by the Board of Directors or any duly authorized committee thereof, the 
Treasurer shall have the custody of, and be responsible for, all funds and 
securities of the corporation; receive and receipt for money paid to the 
corporation from any source whatsoever; deposit all such monies in the name of 
the corporation in such banks, trust companies, or other depositaries as shall 
be selected in accordance with the provisions of these Bylaws; against proper 
vouchers, cause such funds to be disbursed by check or draft on the authorized 
depositaries of the corporation signed in such manner as shall be determined in 
accordance with the provisions of these Bylaws; regularly enter or cause to be 
entered in books to be kept by him or under his direction, full and adequate 
accounts of all money received and paid by him for account of the corporation; 
and, in general, perform all the duties incident to the office of Treasurer and 
such other duties as from time to time may be assigned to him by the Board of 
Directors, or by any duly authorized committee of directors, or by the Chairman
or Vice-Chairman of the Board or by the President.
                                        8

<PAGE>
     Sec. 13.     SECRETARY.  The Secretary shall act as Secretary at all 
                  ---------
meetings of the shareholders and of the Board of Directors of the corporation; 
shall keep the minutes thereof in the proper book or books to be provided for 
that purpose; shall see that all notices required to be given by the corporation
are duly given and served; shall be the custodian of the seal of the corporation
and shall affix the seal or cause it to be affixed to all documents the 
execution of which on behalf of the corporation under its corporate seal is duly
authorized in accordance with the provisions of these Bylaws; shall have charge 
of the books, records and papers of the corporation relating to its organization
and management as a corporation, and shall see that any reports or statements 
relating thereto, required by law or otherwise, are properly kept and filed;
shall, in general, perform all the duties incident to the office of Secretary
and such other duties as from time to time may be assigned to him by the Board
of Directors, or by any duly authorized committee of directors or by the
Chairman or Vice-Chairman of the Board or by the President.

     Sec. 14.     ASSISTANT TREASURERS AND ASSISTANT SECRETARIES.  Assistant
                  ----------------------------------------------
Treasurers and Assistant Secretaries shall perform such duties as shall be
assigned to them by the Treasurer and by the Secretary, respectively, or by the
Board of Directors, or by any duly authorized committee of directors, or by the
Chairman or Vice-Chairman of the Board or by the President.

     Sec. 15.     CERTAIN OFFICERS TO GIVE BONDS.  Every officer, agent or 
                  ------------------------------
employee of the corporation who may receive, handle or disburse money for its 
account or who may have any of the corporation's property in his custody or be 
responsible for its safety or preservation, may be required, in the discretion 
of the Board of Directors, to give bond, in such sum and with such sureties and
in such form as shall be satisfactory to the Board of Directors, for the 
faithful performance of the duties of his office and for the restoration to the
corporation, in the event of his death, resignation, or removal from office, of
all books, papers, vouchers, moneys and other property of whatsoever kind in his
custody belonging to the corporation.

                                    ARTICLE 6
                                  MISCELLANEOUS

     Sec. 1. CERTIFICATES OF STOCK.  Certificates of stock, numbered and with 
             ---------------------
the seal of the corporation affixed, signed by the President or a 
Vice-President, and by the Treasurer or an Assistant Treasurer, or by the 
Secretary or an Assistant Secretary, shall be issued to each shareholder 
certifying the number of shares owned by him in the corporation. When such 
certificates are  

                                        9

<PAGE>
     
signed by a transfer agent or a transfer clerk acting on behalf of the
corporation, the signatures of such officers may be facsimiles.

     Sec. 2. LOST CERTIFICATE.  A new certificate of stock may be issued in the
             ----------------
place of any certificate theretofore issued by the corporation and alleged to
have been lost or destroyed, and the directors may, in their discretion, require
the owner of the lost or destroyed certificate, or his legal representatives to
give the corporation a bond, in such sum as they may direct, not exceeding
double the value of the stock, to indemnify the corporation against any claim
that may be made against it on account of the alleged loss of any such
certificate or the issuance of any such new certificate.

     Sec. 3. TRANSFER OF SHARES.  The shares of stock of the corporation shall 
             ------------------
be transferable only upon its books by the holders thereof in person or by their
duly authorized attorneys or legal representatives, and upon such transfer the
old certificates shall be surrendered to the corporation by the delivery thereof
to the person in charge of the stock and transfer books and ledgers, or to such
other person as the directors may designate, by whom they shall be cancelled and
one or more new certificates shall thereupon be issued.

     Sec. 4. CLOSING OF TRANSFER BOOKS; RECORD DATE.  The Board of Directors 
             --------------------------------------
shall have power to close the stock transfer books of the corporation for a 
period of days preceding the date of any meeting of shareholders, or the date 
for payment of any dividend, or the date for the determination of shareholders 
for any other proper purpose, or may fix in advance a date as the record date 
for any such determination of shareholders, as provided by statute.

     Sec. 5. SEAL.  The corporation seal shall be circular in form and shall
             ----
contain the name of the corporation and the words, "CORPORATE SEAL."  Said seal
may be used by causing it or a facsimile thereof to be impressed or affixed or
reproduced or otherwise.

     Sec. 6. CHECKS, ETC.  All checks, drafts or other orders for the payment of
             ------------
money, or notes or other evidence of indebtedness issued in the name of the
corporation, shall be signed by such officer or officers, agent or agents of the
corporation, and in such manner as shall be determined from time to time by the
Board of Directors or the Executive Committee thereof.

     Sec. 7. CONTRACTS, ETC.  The Board of Directors or the Executive Committee
             --------------
may authorize any officer or officers or agent or agents of the corporation to 
enter into any contract or execute and deliver any instrument in the 
                                       10
<PAGE>
name of and on behalf of the corporation, and such authority may be general or
confined to specific instances; and, unless so authorized by the Board of
Directors or by the Executive Committee or by these Bylaws, no officer, agent,
or employee shall have any power or authority to bind the corporation by any
contract or engagement or to pledge its credit or to render it liable
pecuniarily for any purpose or for any amount

     Sec. 8. BOOKS AND RECORDS.  The books and records of the corporation may be
             -----------------
kept within or outside the State of Alabama at such place or places as the Board
of Directors may from time to time determine, except as otherwise required by
law.

     Sec. 9. STOCK ETC.OWNED BY CORPORATION.  Unless otherwise provided by
             ------------------------------
resolution of the Board of Directors, the Chairman or Vice-Chairman of the Board
or the President may from time to time appoint any attorney or attorneys or
agent or agents of this corporation, in the name and on behalf of this
corporation, to cast the votes which this corporation may be entitled to cast as
the holder of stock or other securities in any other corporation, at any
meetings of the holders of such stock or other securities, or to consent in
writing to any action by any such other corporation, and may instruct the person
or persons so appointed as to the manner of casting such votes or giving such
consent, and may under its corporate seal, or otherwise, execute and deliver
such written proxies, consents, waivers or other instruments that either of them
may deem necessary or proper in the premises; or the Chairman or Vice-Chairman
of the Board or the President may himself attend any meeting of the holders of
stock or other securities of any such other corporation and thereat vote or
exercise any or all other powers of this corporation as the holder of such stock
or other securities.

     Sec. 10.     INDEMNIFICATION.  Each director or officer or former director
                  ---------------
or officer of this corporation, or any person who may have served at its request
as a director or officer of another corporation in which it owns shares of 
capital stock or of which it is a creditor, or which is a subsidiary or 
affiliate of the corporation, shall be indemnified by this corporation in the 
manner and to the extent authorized by statute. The foregoing right of 
indemnification shall not be exclusive of other rights to which he may be 
entitled as a matter of law or under any Bylaw, agreement, vote of shareholders,
or otherwise. The corporation shall have the right to intervene in and defend 
all such actions, suits, proceedings, or claims brought or asserted against any 
such present or former director or officer. Wherever in this section a director 
or officer is referred to, such reference shall be inclusive of his heirs, 
executors and administrators.
                                       11
<PAGE>

     Sec. 11.     PRONOUN, ETC. REFERENCES.  All uses herein of male pronouns 
                  ------------------------
and adjectives shall mean and include all genders.

                                    ARTICLE 7
                                   AMENDMENTS

     Sec. 1. BY THE DIRECTORS.  The Board of Directors, by vote of the majority
             ----------------
of all directors in office, shall have the power to make, alter, amend or repeal
the Bylaws of the corporation at any regular or special meeting of the Board
unless otherwise provided in Section 2 of this Article VII. This power shall not
be exercised by the Executive Committee.

     Sec. 2. BY THE SHAREHOLDERS.  All Bylaws shall be subject to amendment,
             -------------------
alteration or repeal by the shareholders entitled to vote at any annual or
special meeting. The shareholders may provide that certain Bylaws by them
adopted, approved or designated may not be amended, altered or repealed except
by the shareholders. 



                                      12



                                                                     EXHIBIT 3.3

                          CERTIFICATE OF INCORPORATION 

                                       OF

                          HIBBETT SPORTING GOODS, INC.

                     _______________________________________

        FIRST:  The name of the Corporation is "Hibbett Sporting Goods, Inc."
        -----

        SECOND:  The address of its registered office in the State of Delaware
        ------
is Corporation Trust Center, 1209 Orange Street, City of Wilmington, County of
New Castle, Delaware 19801.  The name of its registered agent at such address is
The Corporation Trust Company.

        THIRD:  The purpose of the Corporation is to engage in any lawful act or
        -----
activity for which corporations may be organized under the General Corporation
Law of the State of Delaware as the same exists or may hereafter be amended
("Delaware Law").

        FOURTH:  The total number of shares of stock which the Corporation shall
        ------
have authority to issue is 30,000,000, consisting of 20,000,000 shares of Common
Stock, par value $.01 per share (the "Common Stock"), and 10,000,000 shares of 
Preferred Stock, par value $.01 per share (the "Preferred Stock").

        The Board of Directors is hereby empowered to authorize by resolution or
resolutions from time to time the issuance of one or more classes or series of
Preferred Stock and to fix the designations, powers, preferences and relative,
participating, optional or other rights, if any, and the qualifications,
limitations or restrictions thereof, if any, with respect to each such class or
series of Preferred Stock and the number of shares constituting each such class
or series, and to increase or decrease the number of shares of any such class or
series to the extent permitted by the Delaware Law.

<PAGE>

        FIFTH:  The name and mailing address of the incorporator are:
        -----

             Name                     Mailing Address
             ----                     ---------------

             Jina L. Choi             c/o Davis Polk & Wardwell
                                      450 Lexington Avenue
                                      New York, NY 10017

The power of the incorporator as such shall terminate upon the filing of this
Certificate of Incorporation.

        SIXTH:  (a) The business and affairs of the Corporation shall be managed
        -----
by or under the direction of a Board of Directors consisting of not less than
six nor more than nine directors, the exact number of directors to be
determined from time to time solely by resolution adopted by the affirmative
vote of a majority of the entire Board of Directors.

        (b)  The directors shall be divided into three classes, designated Class
I, Class II and Class III.  Each class shall consist, as nearly as may be
possible, of one-third of the total number of directors constituting the entire
Board of Directors.  Each director shall serve for a term ending on the date of
the third annual meeting of stockholders next following the annual meeting at
which such director was elected, provided that directors initially designated as
                                 --------
Class I directors shall serve for a term ending on the date of the 1997 annual
meeting, directors initially designated as Class II directors shall serve for a
term ending on the date of the 1998 annual meeting, and directors initially
designated as Class III directors shall serve for a term ending on the date of
the 1999 annual meeting.  Notwithstanding the foregoing, each director shall
hold office until such director's successor shall have been duly elected and
qualified or until such director's earlier death, resignation or removal.  In
the event of any change in the number of directors, the Board of Directors shall
apportion any newly created directorships among, or reduce the number of
directorships in, such class or classes as shall equalize, as nearly as
possible, the number of directors in each class.  In no event will a decrease in
the number of directors shorten the term of any incumbent director.

        (c)  The names and mailing addresses of the persons who are to serve
initially as directors of each Class are:

                                        2
<PAGE>

             Name                     Mailing Address
             ----                     ---------------

   Class I

             Barry H. Feinberg        c/o Saunders Karp & Megrue, L.P.
                                      Suite 100
                                      Two Greenwich Plaza
                                      Greenwich, CT  06830

             F. Barron Fletcher, III  c/o Saunders Karp & Megrue, L.P.
                                      Two Greenwich Plaza
                                      Suite 100
                                      Greenwich, CT  06830


   Class II

             Michael J. Newsome       c/o Hibbett Sporting Goods, Inc.
                                      451 Industrial Lane
                                      Birmingham, AL 35211

             Thomas A. Saunders, III  c/o Saunders Karp & Megrue, L.P.
                                      Two Greenwich Plaza
                                      Suite 100
                                      Greenwich, CT  06830

   Class III

             Clyde B. Anderson        c/o Books-A-Million, Inc.
                                      402 Industrial Lane
                                      Birmingham, AL 35211

             John F. Megrue           c/o Saunders Karp & Megrue, L.P.
                                      Two Greenwich Plaza
                                      Suite 100
                                      Greenwich, CT  06830


   (d)  There shall be no cumulative voting in the election of directors. 
Election of directors need not be by written ballot unless the Bylaws of the
Corporation so provide.

   (e)  Vacancies on the Board of Directors resulting from death, resignation,
removal or otherwise and newly created directorships resulting from any increase
in the number of directors may be filled solely by a majority of the directors
then in office (although less than a quorum) or by the sole remaining director,
and each director so elected shall hold office for a term that shall coincide
with the term of the Class to which such director shall have been elected.

   (f)  No director may be removed from office by the stockholders except for
cause with the affirmative vote of the holders of not less than two-thirds of
the total voting power of all outstanding securities of the Corporation then
entitled to vote generally in the election of directors, voting together as a
single class.

                                        3
<PAGE>

   (g)  Notwithstanding the foregoing, whenever the holders of one or more
classes or series of Preferred Stock shall have the right, voting separately as
a class or series, to elect directors, the election, term of office, filling of
vacancies, removal and other features of such directorships shall be governed by
the terms of the resolution or resolutions adopted by the Board of Directors
pursuant to ARTICLE FOURTH applicable thereto, and such directors so elected
shall not be subject to the provisions of this ARTICLE SIXTH unless otherwise
provided therein.

        SEVENTH:  The Board of Directors shall have the power to adopt, amend or
        -------
repeal the Bylaws of the Corporation.

        The stockholders may adopt, amend or repeal the Bylaws only with the
affirmative vote of the holders of not less than two-thirds of the total voting
power of all outstanding securities of the Corporation then entitled to vote
generally in the election of directors, voting together as a single class.

        EIGHTH:   (1) A director of the Corporation shall not be liable to the
        ------
Corporation or its stockholders for monetary damages for breach of fiduciary
duty as a director to the fullest extent permitted by Delaware Law.

        (2) Neither the amendment nor repeal of this ARTICLE EIGHTH, nor the
adoption of any provision of this Certificate of Incorporation or the Bylaws of
the Corporation, nor, to the fullest extent permitted by Delaware Law, any
modification of law, shall eliminate or reduce the effect of this ARTICLE EIGHTH
in respect of any acts or omissions occurring prior to such amendment, repeal,
adoption or modification.

        NINTH:  The Corporation reserves the right to amend this Certificate of
        -----
Incorporation in any manner permitted by the Delaware Law and all rights and
powers conferred upon stockholders, directors and officers herein are granted
subject to this reservation.  Notwithstanding the foregoing, the provisions set
forth in ARTICLES SIXTH, SEVENTH, EIGHTH, and this ARTICLE NINTH may not be
repealed or amended in any respect, and no other provision may be adopted,
amended or repealed which would have the effect of modifying or permitting the
circumvention of the provisions set forth in ARTICLES SIXTH, SEVENTH, EIGHTH,
and this ARTICLE NINTH, unless such action is approved by the affirmative vote
of the holders of not less than two-thirds of the total voting power of all
outstanding securities of 

                                        4
<PAGE>

the Corporation then entitled to vote generally in the election of directors,
voting together as a single class.

        IN WITNESS WHEREOF, I have hereunto signed my name this ____ day of
_________ 1996.

                        __________________________
                          Jina L. Choi


                                        5



                                                                     EXHIBIT 3.4

                                     BYLAWS

                                       OF

                          HIBBETT SPORTING GOODS, INC.

                                    * * * * *

                                    ARTICLE I

                                     OFFICES

          Section 1.  Registered Office.  The registered office of the
                      -----------------
Corporation shall be in the City of Wilmington, County of New Castle, State of
Delaware.

          Section 2.  Other Offices.  The Corporation may also have offices at
                      -------------
such other places both within and without the State of Delaware as the Board of
Directors may from time to time determine or the business of the Corporation may
require.

          Section 3.  Books.  The books of the Corporation may be kept within or
                      -----
without the State of Delaware as the Board of Directors may from time to time
determine or the business of the Corporation may require.

                                   ARTICLE II

                            MEETINGS OF STOCKHOLDERS

          Section 1.  Time and Place of Meetings.  All meetings of stockholders
                      --------------------------
shall be held at such place, either within or without the State of Delaware, on
such date and at such time as may be determined from time to time by the Board
of Directors (or the Chairman in the absence of a designation by the Board of
Directors).

          Section 2.  Annual Meetings.  Annual meetings of stockholders,
                      ---------------
commencing with the year 1997, shall be held to elect one class of the Board of
Directors and transact such other business as may properly be brought before the
meeting. 
<PAGE>

          Section 3.  Special Meetings.  Special meetings of stockholders may be
                      ----------------
called by the Board of Directors or the Chairman of the Board of Directors, or
upon the demand of the holders of the majority of the total voting power of all
outstanding securities of the corporation then entitled to vote at such special
meetings and may not be called in any other manner.  Such request shall state
the purpose or purposes of the proposed meeting.  Notwithstanding the foregoing,
whenever holders of one or more classes or series of Preferred Stock shall have
the right, voting separately as a class or series, to elect directors, such
holders may call, pursuant to the terms of the resolution or resolutions adopted
by the Board of Directors pursuant to ARTICLE FOURTH of the certificate of
incorporation, special meetings of holders of such Preferred Stock.

          Section 4.  Notice of Meetings and Adjourned Meetings; Waivers of
                      -----------------------------------------------------
Notice.  (a) Whenever stockholders are required or permitted to take any action
- ------
at a meeting, a written notice of the meeting shall be given which shall state
the place, date and hour of the meeting, and, in the case of a special meeting,
the purpose or purposes for which the meeting is called.  Unless otherwise
provided by the General Corporation Law of the State of Delaware as the same
exists or may hereafter be amended ("Delaware Law"), such notice shall be given
not less than 10 nor more than 60 days before the date of the meeting to each
stockholder of record entitled to vote at such meeting.  Unless these bylaws
otherwise require, when a meeting is adjourned to another time or place (whether
or not a quorum is present), notice need not be given of the adjourned meeting
if the time and place thereof are announced at the meeting at which the
adjournment is taken.  At the adjourned meeting, the Corporation may transact
any business which might have been transacted at the original meeting.  If the
adjournment is for more than 30 days, or after the adjournment a new record date
is fixed for the adjourned meeting, a notice of the adjourned meeting shall be
given to each stockholder of record entitled to vote at the meeting.

          (b)  A written waiver of any such notice signed by the person entitled
thereto, whether before or after the time stated therein, shall be deemed
equivalent to notice.  Attendance of a person at a meeting shall constitute a
waiver of notice of such meeting, except when the person attends the meeting for
the express purpose of objecting, at the beginning of the meeting, to the
transaction of any business because the meeting is not lawfully called or
convened.  Business transacted at any special meeting of stockholders shall be
limited to the purposes stated in the notice.

                                        2
<PAGE>

          Section 5.  Quorum.  Unless otherwise provided under the certificate
                      ------
of incorporation or these bylaws and subject to Delaware Law, the presence, in
person or by proxy, of the holders of a majority of the outstanding capital
stock of the Corporation entitled to vote at a meeting of stockholders shall
constitute a quorum for the transaction of business.

          Section 6.  Voting.  (a) Unless otherwise provided in the certificate
                      ------
of incorporation and subject to Delaware Law, each stockholder shall be entitled
to one vote for each outstanding share of capital stock of the Corporation held
by such stockholder.  Unless otherwise provided in Delaware Law, the certificate
of incorporation or these bylaws, the affirmative vote of a majority of the
shares of capital stock of the Corporation present, in person or by proxy, at a
meeting of stockholders and entitled to vote on the subject matter shall be the
act of the stockholders.

          (b)  Each stockholder entitled to vote at a meeting of stockholders or
to express consent or dissent to a corporate action in writing without a meeting
may authorize another person or persons to act for him by proxy, but no such
proxy shall be voted or acted upon after three years from its date, unless the
proxy provides for a longer period.

          Section 7.  Action by Consent.  (a) Unless otherwise provided in the
                      -----------------
certificate of incorporation, any action required to be taken at any annual or
special meeting of stockholders, or any action which may be taken at any annual
or special meeting of stockholders, may be taken without a meeting, without
prior notice and without a vote, if a consent or consents in writing, setting
forth the action so taken, shall be signed by the holders of outstanding capital
stock having not less than the minimum number of votes that would be necessary
to authorize or take such action at a meeting at which all shares entitled to
vote thereon were present and voted and shall be delivered to the Corporation by
delivery to its registered office in Delaware, its principal place of business,
or an officer or agent of the Corporation having custody of the book in which
proceedings of meetings of stockholders are recorded.  Delivery made to the
Corporation's registered office shall be by hand or by certified or registered
mail, return receipt requested.  Prompt notice of the taking of the corporate
action without a meeting by less than unanimous written consent shall be given
to those stockholders who have not consented in writing.

          (b)  Every written consent shall bear the date of signature of each
stockholder who signs the consent, and no written consent shall be effective to
take the corporate 

                                        3
<PAGE>

action referred to therein unless, within 60 days of the earliest dated consent
delivered in the manner required by this Section and Delaware Law to the
Corporation, written consents signed by a sufficient number of holders to take
action are delivered to the Corporation by delivery to its registered office in
Delaware, its principal place of business, or an officer or agent of the
Corporation having custody of the book in which proceedings of meetings of
stockholders are recorded.  Delivery made to the Corporation's registered office
shall be by hand or by certified or registered mail, return receipt requested.

          Section 8.  Organization.  At each meeting of stockholders, the
                      ------------
Chairman of the Board, if one shall have been elected, (or in his absence or if
one shall not have been elected, the President) shall act as chairman of the
meeting.  The Secretary (or in his absence or inability to act, the person whom
the chairman of the meeting shall appoint secretary of the meeting) shall act as
secretary of the meeting and keep the minutes thereof.

          Section 9.  Order of Business.  The order of business at all meetings
                      -----------------
of stockholders shall be as determined by the chairman of the meeting.

                                   ARTICLE III

                                    DIRECTORS

          Section 1.  General Powers.  Except as otherwise provided in Delaware
                      --------------
Law or the certificate of incorporation, the business and affairs of the
Corporation shall be managed by or under the direction of the Board of
Directors.

          Section 2.  Number, Election and Term of Office.  The Board of
                      -----------------------------------
Directors shall consist of not less than three nor more than nine directors,
with the exact number of directors to be determined from time to time solely by
resolution adopted by the affirmative vote of a majority of the entire Board of
Directors.  The directors shall be divided into three classes, designated
Class I, Class II and Class III.  Each class shall consist, as nearly as may be
possible, of one-third of the total number of directors constituting the entire
Board of Directors.  Except as otherwise provided in the certificate of
incorporation, each director shall serve for a term ending on the date of the
third annual meeting of stockholders next following the annual meeting at which
such director was elected.  Notwithstanding the foregoing, each director shall
hold office until such 

                                        4
<PAGE>

director's successor shall have been duly elected and qualified or until such
director's earlier death, resignation or removal.  Directors need not be
stockholders.

          Section 3.  Quorum and Manner of Acting.  Unless the certificate of
                      ---------------------------
incorporation or these bylaws require a greater number, a majority of the total
number of directors shall constitute a quorum for the transaction of business,
and the affirmative vote of a majority of the directors present at meeting at
which a quorum is present shall be the act of the Board of Directors.  When a
meeting is adjourned to another time or place (whether or not a quorum is
present), notice need not be given of the adjourned meeting if the time and
place thereof are announced at the meeting at which the adjournment is taken. 
At the adjourned meeting, the Board of Directors may transact any business which
might have been transacted at the original meeting.  If a quorum shall not be
present at any meeting of the Board of Directors, the directors present thereat
may adjourn the meeting, from time to time, without notice other than
announcement at the meeting, until a quorum shall be present.

          Section 4.  Time and Place of Meetings.  The Board of Directors shall
                      --------------------------
hold its meetings at such place, either within or without the State of Delaware,
and at such time as may be determined from time to time by the Board of
Directors (or the Chairman in the absence of a determination by the Board of
Directors).

          Section 5.  Annual Meeting.  The Board of Directors shall meet for the
                      --------------
purpose of organization, the election of officers and the transaction of other
business, as soon as practicable after each annual meeting of stockholders, on
the same day and at the same place where such annual meeting shall be held. 
Notice of such meeting need not be given.  In the event such annual meeting is
not so held, the annual meeting of the Board of Directors may be held at such
place either within or without the State of Delaware, on such date and at such
time as shall be specified in a notice thereof given as hereinafter provided in
Section 7 of this Article III or in a waiver of notice thereof signed by any
director who chooses to waive the requirement of notice.

          Section 6.  Regular Meetings.  After the place and time of regular
                      ----------------
meetings of the Board of Directors shall have been determined and notice thereof
shall have been once given to each member of the Board of Directors, regular
meetings may be held without further notice being given.

                                        5
<PAGE>

          Section 7.  Special Meetings.  Special meetings of the Board of
                      ----------------
Directors may be called by the Chairman of the Board or the President and shall
be called by the Chairman of the Board, President or Secretary on the written
request of three directors.  Notice of special meetings of the Board of
Directors shall be given to each director at least three days before the date of
the meeting in such manner as is determined by the Board of Directors.

          Section 8.  Committees.  The Board of Directors may, by resolution
                      ----------
passed by a majority of the whole Board, designate one or more committees, each
committee to consist of one or more of the directors of the Corporation.  The
Board may designate one or more directors as alternate members of any committee,
who may replace any absent or disqualified member at any meeting of the
committee.  Any such committee, to the extent provided in the resolution of the
Board of Directors, shall have and may exercise all the powers and authority of
the Board of Directors in the management of the business and affairs of the
Corporation, and may authorize the seal of the Corporation to be affixed to all
papers which may require it; but no such committee shall have the power or
authority in reference to amending the certificate of incorporation, adopting an
agreement of merger or consolidation, recommending to the stockholders the sale,
lease or exchange of all or substantially all of the Corporation's property and
assets, recommending to the stockholders a dissolution of the Corporation or a
revocation of a dissolution, or amending the bylaws of the Corporation; and
unless the resolution of the Board of Directors or the certificate of
incorporation expressly so provide, no such committee shall have the power or
authority to declare a dividend or to authorize the issuance of stock.  Each
committee shall keep regular minutes of its meetings and report the same to the
Board of Directors when required.

          Section 9.  Action by Consent.  Unless otherwise restricted by the
                      -----------------
certificate of incorporation or these bylaws, any action required or permitted
to be taken at any meeting of the Board of Directors or of any committee thereof
may be taken without a meeting, if all members of the Board or committee, as the
case may be, consent thereto in writing, and the writing or writings are filed
with the minutes of proceedings of the Board or committee.

          Section 10.  Telephonic Meetings.  Unless otherwise restricted by the
                       -------------------
certificate of incorporation or these bylaws, members of the Board of Directors,
or any committee designated by the Board of Directors, may participate in a
meeting of the Board of Directors, or such committee, as the 

                                        6
<PAGE>

case may be, by means of conference telephone or similar communications
equipment by means of which all persons participating in the meeting can hear
each other, and such participation in a meeting shall constitute presence in
person at the meeting.

          Section 11.  Resignation.  Any director may resign at any time by
                       -----------
giving written notice to the Board of Directors or to the Secretary of the
Corporation.  The resignation of any director shall take effect upon receipt of
notice thereof or at such later time as shall be specified in such notice; and
unless otherwise specified therein, the acceptance of such resignation shall not
be necessary to make it effective.

          Section 12.  Vacancies.  Unless otherwise provided in the certificate
                       ---------
of incorporation, vacancies on the Board of Directors resulting from death,
resignation, removal or otherwise and newly created directorships resulting from
any increase in the number of directors may be filled solely by a majority of
the directors then in office (although less than a quorum) or by the sole
remaining director.  Each director so elected shall hold office for a term that
shall coincide with the term of the Class to which such director shall have been
elected.  If there are no directors in office, then an election of directors may
be held in accordance with Delaware Law.  Unless otherwise provided in the
certificate of incorporation, when one or more directors shall resign from the
Board, effective at a future date, a majority of the directors then in office,
including those who have so resigned, shall have the power to fill such vacancy
or vacancies, the vote thereon to take effect when such resignation or
resignations shall become effective, and each director so chosen shall hold
office as provided in the filling of the other vacancies.

          Section 13.  Removal.  No director may be removed from office by the
                       -------
stockholders except for cause with the affirmative vote of the holders of not
less than two-thirds of the total voting power of all outstanding securities of
the Corporation then entitled to vote generally in the election of directors,
voting together as a single class.

          Section 14.  Compensation.  Unless otherwise restricted by the
                       ------------
certificate of incorporation or these bylaws, the Board of Directors shall have
authority to fix the compensation of directors, including fees and reimbursement
of expenses; provided that each non-employee director shall be entitled to an 
             --------
annual fee of $10,000 plus $500 for each meeting of the Board attended by such 
director. 

          Section 15.  Preferred Directors.  Notwithstanding anything else
                       -------------------
contained herein, whenever the holders of one or 

                                        7
<PAGE>

more classes or series of Preferred Stock shall have the right, voting
separately as a class or series, to elect directors, the election, term of
office, filling of vacancies, removal and other features of such directorships
shall be governed by the terms of the resolutions applicable thereto adopted by
the Board of Directors pursuant to the certificate of incorporation, and such
directors so elected shall not be subject to the provisions of Sections 2, 12
and 13 of this Article III unless otherwise provided therein.

          Section 16.  Indemnification of Officers, Directors, Employees and
                       -----------------------------------------------------
Agents; Insurance.  
- -----------------
          (1)(a) Each person (and the heirs, executors or administrators of such
person) who was or is a party or is threatened to be made a party to, or is
involved in any threatened, pending or completed action, suit or proceeding,
whether civil, criminal, administrative or investigative, by reason of the fact
that such person is or was a director or officer, employee or agent of the
Corporation or is or was serving at the request of the Corporation as a director
or officer, employee or agent of another corporation, partnership, joint
venture, trust or other enterprise, shall be indemnified and held harmless by
the Corporation to the fullest extent permitted by Delaware Law.  The right to
indemnification conferred in this Section 16 shall also include the right to be
paid by the Corporation the expenses incurred in connection with any such
proceeding in advance of its final disposition to the fullest extent authorized
by Delaware Law.  The right to indemnification conferred in this Section 16
shall be a contractual right.

          (b) The Corporation may, by action of its Board of Directors, provide
indemnification to such of the directors, officers, employees and agents of the
Corporation to such extent and to such effect as the Board of Directors shall
determine to be appropriate and authorized by Delaware Law.

          (2) The Corporation shall have power to purchase and maintain
insurance on behalf of any person who is or was a director, officer, employee or
agent of the Corporation, or is or was serving at the request of the Corporation
as a director, officer, employee or agent of another corporation, partnership,
joint venture, trust or other enterprise against any expense, liability or loss
incurred by such person in any such capacity or arising out of his status as
such, whether or not the Corporation would have the power to indemnify him
against such liability under Delaware Law.

                                        8
<PAGE>

          (3) The rights and authority conferred in this Section 16 shall not be
exclusive of any other right which any person may otherwise have or hereafter
acquire.

                                   ARTICLE IV

                                    OFFICERS

          Section 1.  Principal Officers.  The principal officers of the
                      ------------------
Corporation shall be a President, one or more Vice Presidents, a Treasurer and a
Secretary who shall have the duty, among other things, to record the proceedings
of the meetings of stockholders and directors in a book kept for that purpose. 
The Corporation may also have such other principal officers, including one or
more Controllers, as the Board may in its discretion appoint.  One person may
hold the offices and perform the duties of any two or more of said offices,
except that no one person shall hold the offices and perform the duties of
President and Secretary.

          Section 2.  Election, Term of Office and Remuneration.  The principal
                      -----------------------------------------
officers of the Corporation shall be elected annually by the Board of Directors
at the annual meeting thereof.  Each such officer shall hold office until his
successor is elected and qualified, or until his earlier death, resignation or
removal.  The remuneration of all officers of the Corporation shall be fixed by
the Board of Directors.  Any vacancy in any office shall be filled in such
manner as the Board of Directors shall determine.

          Section 3.  Subordinate Officers.  In addition to the principal
                      --------------------
officers enumerated in Section 1 of this Article IV, the Corporation may have
one or more Assistant Treasurers, Assistant Secretaries and Assistant
Controllers and such other subordinate officers, agents and employees as the
Board of Directors may deem necessary, each of whom shall hold office for such
period as the Board of Directors may from time to time determine.  The Board of
Directors may delegate to any principal officer the power to appoint and to
remove any such subordinate officers, agents or employees.

          Section 4.  Removal.  Except as otherwise permitted with respect to
                      -------
subordinate officers, any officer may be removed, with or without cause, at any
time, by resolution adopted by the Board of Directors.

          Section 5.  Resignations.  Any officer may resign at any time by
                      ------------
giving written notice to the Board of Directors (or to a principal officer if
the Board of Directors has 
                                        9
<PAGE>

delegated to such principal officer the power to appoint and to remove such
officer).  The resignation of any officer shall take effect upon receipt of
notice thereof or at such later time as shall be specified in such notice; and
unless otherwise specified therein, the acceptance of such resignation shall not
be necessary to make it effective.

          Section 6.  Powers and Duties.  The officers of the Corporation shall
                      -----------------
have such powers and perform such duties incident to each of their respective
offices and such other duties as may from time to time be conferred upon or
assigned to them by the Board of Directors.

                                    ARTICLE V

                               GENERAL PROVISIONS

          Section 1.  Fixing the Record Date.  (a) In order that the Corporation
                      ----------------------
may determine the stockholders entitled to notice of or to vote at any meeting
of stockholders or any adjournment thereof, the Board of Directors may fix a
record date, which record date shall not precede the date upon which the
resolution fixing the record date is adopted by the Board of Directors, and
which record date shall not be more than 60 nor less than 10 days before the
date of such meeting.  If no record date is fixed by the Board of Directors, the
record date for determining stockholders entitled to notice of or to vote at a
meeting of stockholders shall be at the close of business on the day next
preceding the day on which notice is given, or, if notice is waived, at the
close of business on the day next preceding the day on which the meeting is
held.  A determination of stockholders of record entitled to notice of or to
vote at a meeting of stockholders shall apply to any adjournment of the meeting;
provided that the Board of Directors may fix a new record date for the adjourned
- --------
meeting.

          (b)   In order that the Corporation may determine the stockholders
entitled to consent to corporate action in writing without a meeting, the Board
of Directors may fix a record date, which record date shall not precede the date
upon which the resolution fixing the record date is adopted by the Board of
Directors and shall not be more than 10 days after the date upon which the
resolution fixing the record date is adopted by the Board of Directors.  Any
stockholder seeking to have the stockholders authorize or take corporate action
by written consent shall, by written notice to the secretary, request the Board
of Directors to fix a record date.  The Board of Directors shall promptly, but
in all events within 10 days after the date on which such a request is received,
adopt 
                                       10
<PAGE>

a resolution fixing the record date.  If no record date has been fixed by the
Board of Directors within 10 days of the date on which such a request is
received, the record date for determining stockholders entitled to consent to
corporate action in writing without a meeting, when no prior action by the Board
of Directors is required by applicable law, shall be the first date on which a
signed written consent setting forth the action taken or proposed to be taken is
delivered to the Corporation by delivery to its registered office in the State
of Delaware, its principal place of business, or any officer or agent of the
Corporation having custody of the book in which proceedings of meetings of
stockholders are recorded.  Delivery made to the Corporation's registered office
shall be by hand or by certified or registered mail, return receipt requested. 
If no record date has been fixed by the Board of Directors and prior action by
the Board of Directors is required by applicable law, the record date for
determining stockholders entitled to consent to corporate action in writing
without a meeting shall be at the close of business on the day on which the
Board of Directors adopts the resolution taking such prior action.

          (c)  In order that the Corporation may determine the stockholders
entitled to receive payment of any dividend or other distribution or allotment
of any rights or the stockholders entitled to exercise any rights in respect of
any change, conversion or exchange of stock, or for the purpose of any other
lawful action, the Board of Directors may fix a record date, which record date
shall not precede the date upon which the resolution fixing the record date is
adopted, and which record date shall be not more than 60 days prior to such
action.  If no record date is fixed, the record date for determining
stockholders for any such purpose shall be at the close of business on the day
on which the Board of Directors adopts the resolution relating thereto.

          Section 2.  Dividends.  Subject to limitations contained in Delaware
                      ---------
Law and the certificate of incorporation, the Board of Directors may declare and
pay dividends upon the shares of capital stock of the Corporation, which
dividends may be paid either in cash, in property or in shares of the capital
stock of the Corporation.

          Section 3.  Fiscal Year.  The fiscal year of the Corporation shall
                      -----------
commence on the Sunday following the Saturday nearest to January 31 and end on
the Saturday nearest to January 31 of the following year.

          Section 4.  Corporate Seal.  The corporate seal shall have inscribed
                      --------------
thereon the name of the Corporation, the 

                                       11
<PAGE>

year of its organization and the words "Corporate Seal, Delaware".  The seal may
be used by causing it or a facsimile thereof to be impressed, affixed or
otherwise reproduced.

          Section 5.  Voting of Stock Owned by the Corporation.  The Board of
                      ----------------------------------------
Directors may authorize any person, on behalf of the Corporation, to attend,
vote at and grant proxies to be used at any meeting of stockholders of any
corporation (except this Corporation) in which the Corporation may hold stock.

          Section 6.  Amendments.  These bylaws or any of them, may be altered,
                      ----------
amended or repealed, or new bylaws may be made, only with the affirmative vote
of the holders of not less than two-thirds of the total voting power of all
outstanding securities of the Corporation then entitled to vote generally in the
election of directors, voting together as a single class.
                                       12



                                                                     EXHIBIT 4.1

   NUMBER
         HIBBERT SPORTING GOODS                  SHARES
C

              INCORPORATED UNDER THE LAWS OF THE STATE OF DELAWARE

   COMMON STOCK                                                CUSIP 428565 10 5
                            SEE REVERSE FOR CERTAIN DEFINITIONS

THIS CERTIFIES that

is the owner of

FULLY-PAID AND NON-ASSESSABLE SHARES OF COMMON STOCK, $.01 PAR VALUE, OF
                          HIBBETT SPORTING GOODS, INC.

transferable on the books of the Corporation by the holder hereof in person or
by duly authorized attorney, upon surrender of this certificate properly
endorsed.  This certificate and the shares represented hereby are issued and
shall be held subject to the provisions of the Certificate of Incorporation of
the Corporation and amendments thereto, to all of which the holder by acceptance
hereof assents.  This Certificate is not valid until countersigned by the
Transfer Agent and registered by the Registrar.

        WITNESS the facsimile seal of the corporation and the facsimile
signatures of its truly authorized officers.

Dated:

[SEAL]                 Secretary                     President

                                 Countersigned and Registered:
                                        SUNTRUST BANK, ATLANTA
                                                Transfer Agent
                                                and Registrar

                                 By

                                                Authorized Officer
<PAGE>

        The Corporation will furnish without charge to each stockholder who so
requests a statement of the powers, designations, preferences and relative,
participating, optional or other special rights of each class of stock or series
thereof and the qualifications, limitations or restrictions of such preferences
and/or rights.

        The following abbreviations, when used in the inscription on the face of
this certificate, shall be construed as though they were written out in full
according to applicable laws or regulations:

TEN COM  -  as tenants in common      UNIFORM GIFT MIN ACT-______Custodian______
                                                    (Cust)      (Minor)
TEN ENT  -  as tenants by the entireties           under Uniform Gifts to Minors

JT TEN   -  as joint tenants with right                         
            of survivorship and not as                          Act_____________
            tenants in common                                         (State)
      Additional abbreviations may also be used though not in the above list.

  For value received ..................... hereby sell, assign and transfer unto

PLEASE INSERT SOCIAL SECURITY OR OTHER
    IDENTIFYING NUMBER OF ASSIGNEE       
- -----------------------------------------
|                                                        |
|                                                        |
- --------------------------------------------------------........................

 ..............................................................................
  Please print or typewrite name and address including postal zip code of
assignee

 ..............................................................................

 ..............................................................................

 ..........................................................................Shares
of the Common Stock represented by the within Certificate, and do hereby

irrevocably constitute and appoint..............................................

 ................................................................................
Attorney to transfer the said stock on the books of the within-named Corporation
with full power of substitution in the premises.

Dated, ...............................

               ...........................................

        NOTICE:  The signature to this assignment must correspond with the name
as written upon the face of the Certificate, in every particular, without
alteration or enlargement, or any change whatever.

                                        2





                                                            EXHIBIT 10.1.3





Heller Financial, Inc.
500 West Monroe Street
Chicago, Illiniois 60661
312 441 7114
FAX: 312 441 6969



- --------------------------------------------------------------------------------
[LOGO] Heller Business Credit                     Paul L. Puryear, Jr.
                                                  Senior Vice President
                                                  Senior Group Portfolio Manager





                                             September 13, 1996


Via Facsimile and Federal Express
- ---------------------------------

Hibbett Sporting Goods, Inc.
131 South 25th Street
Birmingham, Alabama  35211

Attn:  Barron Fletcher

       RE:  Third Amendment to Loan and Security Agreement
       ---------------------------------------------------

Dear Mr. Fletcher:

Reference is made to that certain Loan and Security Agreement dated as of
November 1, 1995, as amended from time to time thereafter (the "Agreement") by
and among Hibbett Sporting Goods, Inc. and Hibbett Team Sales, Inc.
(collectively, "Borrowers") and Heller Financial, Inc. ("Lender"). Capitalized
terms used herein, to the extent not otherwise defined herein, shall have the
same meanings as in the Agreement, as amended hereby.

In consideration of the mutual conditions and agreements set forth herein and in
the Agreement, and in consideration of other good and valuable consideration,
the receipt and sufficiency of which is hereby acknowledged, the parties,
intending to be legally bound, hereby agree that subsection 8.1(F) of the
Agreement is hereby amended to replace the words "fifty-one percent (51%)"
appearing in line two (2) of said subsection with the words "forty percent
(40%)".

Except as above provided, the Agreement is in no way altered, amended or
modified, and the same is affirmed, confirmed and ratified.


<PAGE>
Hibbett Sporting Goods, Inc.
September 13, 1996
Page 2



Please acknowledge your agreement to the foregoing by signing both copies of
this letter and returning one copy to my attention.


                                             Very truly yours,




                                             /s/ Paul L. Puryear, Jr.

                                             Paul L. Puryear, Jr.
                                             Senior Vice President



ACCEPTED AND AGREED

HIBBETT SPORTING GOODS, INC.,
as a Borrower

By:  /s/ Michael Newsome
    ----------------------

Title:   President
       ------------------


HIBBETT TEAM SALES, INC.,
as a Borrower

By:  /s/ Michael Newsome
    ----------------------

Title:   President
       ------------------


SPORTS WHOLESALE, INC.,
as Guarantor

By:  /s/ Michael Newsome
    ----------------------

Title:   President
       ------------------





                                                            EXHIBIT 10.2.2

                    FIRST AMENDMENT TO STOCKHOLDERS AGREEMENT


          This First Amendment to Stockholders Agreement (this "Amendment") is
made as of June 28, 1996, among The SK Equity Fund, L.P., a Delaware limited
partnership, SK Investment Fund, L.P., a Delaware limited partnership, the
Stockholders listed on the signature pages hereof, and Hibbett Sporting Goods,
Inc., an Alabama corporation (the "Company").  

                              W I T N E S S E T H:

          WHEREAS, the parties hereto entered into that certain Stockholders
Agreement, dated as of November 1, 1995 (the "Stockholders Agreement"); and

          WHEREAS, the parties hereto desire to amend certain provisions of the
Stockholders Agreement in order to clarify that the term "Permitted Transferee"
includes certain trusts established for the benefit of certain specified
Permitted Transferees and to permit Michael J. Newsome, a stockholder of the
Company and a party to the Stockholders Agreement, to transfer certain of his
shares of the Company's common stock which are subject to the Stockholders
Agreement to a certain family member who is not a Permitted Transferee, as
defined in the Stockholders Agreement.  

          NOW, THEREFORE, in consideration of the mutual covenants and
agreements contained herein and in the Stockholders Agreement and for other good
and valuable consideration, the receipt and sufficiency of which are hereby
acknowledged, the parties hereby agree as follows:

          1.   Capitalized terms used herein and not defined herein shall have
the meanings set forth in the Stockholders Agreement.

          2.   Subsection (ii) under the defined term "Permitted Transferee" set
forth in Section 1.1 of the Stockholders Agreement shall be amended to read in
its entirety as follows:

               "(ii)     in the case of any member of the Anderson
          Group (A) any Anderson Stockholder, (B) any spouse or lineal
          descendant of any Anderson Stockholder or any trust that is
          for the exclusive benefit of any such spouse or lineal
          descendant, (C) a Person to whom Shares are transferred from
          such Anderson Stockholder by will or the laws of 

<PAGE>
          descent and distribution, or (D) a trust, a corporation, a
          limited liability company or a partnership, in each case (1)
          the beneficial ownership interests of which are held only by
          members of the Anderson Group or (2) which was not formed
          for the purpose of taking an investment in the Shares and in
          which at least 80% of the beneficial ownership interest is
          held by members of the Anderson Group; and"

          3.   Subsection (iii) under the defined term "Permitted Transferee"
set forth in Section 1.1 of the Stockholders Agreement shall be amended to read
in its entirety as follows:

               "(iii)    in the case of any member of the Management
          Group (A) any spouse or lineal descendant of the Management
          Stockholder or any trust that is for the exclusive benefit
          of any such spouse or lineal descendant, (B) a Person to
          whom Shares are transferred from the Management Stockholder
          by will or the laws of descent and distribution, (C) any
          trust that is for the exclusive benefit of the members of
          the Management Group, or (D) Judy Marie Newsome, the
          Management Stockholder's sister."

          4.   Except as herein provided, the terms of the Stockholders
Agreement shall remain in full force and effect.

          5.   This Amendment may be executed in several counterparts, and by
the parties on separate counterparts, and all such counterparts, when so
executed and delivered, shall constitute but one and the same agreement.

          IN WITNESS WHEREOF, the parties hereto have caused this Amendment to
be duly executed as of the day and year first above written.  

THE SK EQUITY FUND, L.P.
By SK Partners, L.P., the General Partner

By: /s/  John F. Megrue     
    ------------------------
     Name:     John F. Megrue
     Title:    Partner





                                      - 2 -

<PAGE>
SK INVESTMENT FUND, L.P.
By SK Partners, L.P., the General Partner

By: /s/  John F. Megrue     
    ------------------------
     Name:     John F. Megrue
     Title:    Partner

CHARLES C. ANDERSON, SR.

By:    /s/Clyde B. Anderson
    -----------------------
     Clyde B. Anderson, as
     agent for
     Charles C. Anderson, Sr.


JOEL R. ANDERSON

By:    /s/Joel R. Anderson 
    -----------------------
     Joel R. Anderson


CHARLES C. ANDERSON, JR.

By:    /s/Clyde B. Anderson
    -----------------------
     Clyde B. Anderson, as
     agent for
     Charles C. Anderson, Jr.


TERRENCE C. ANDERSON

By:    /s/Clyde B. Anderson
    -----------------------
     Clyde B. Anderson, as
     agent for
     Terrence C. Anderson


CLYDE B. ANDERSON

By:    /s/Clyde B. Anderson
    -----------------------
     Clyde B. Anderson


HAROLD M. ANDERSON

By:    /s/Clyde B. Anderson
    -----------------------
     Clyde B. Anderson, as
     agent for
     Harold M. Anderson


                                      - 3 -

<PAGE>
FIRST ANDERSON GRANDCHILDREN'S TRUST
  F/B/O CHARLES C. ANDERSON, III

By:    /s/Clyde B. Anderson
    -----------------------
     Clyde B. Anderson, as
     agent for
     First Anderson Grandchildren's
     Trust f/b/o Charles C. Anderson, III


FIRST ANDERSON GRANDCHILDREN'S TRUST
  F/B/O LAUREN A. ANDERSON

By:    /s/Clyde B. Anderson
    -----------------------
     Clyde B. Anderson, as
     agent for
     First Anderson Grandchildren's
     Trust f/b/o Lauren A. Anderson


FIRST ANDERSON GRANDCHILDREN'S TRUST
  F/B/O HAYLEY E. ANDERSON

By:    /s/Clyde B. Anderson
    -----------------------
     Clyde B. Anderson, as
     agent for
     First Anderson Grandchildren's
     Trust f/b/o Hayley E. Anderson


SECOND ANDERSON GRANDCHILDREN'S TRUST
  F/B/O ALEXANDRA R. ANDERSON

By:    /s/Clyde B. Anderson
    -----------------------
     Clyde B. Anderson, as
     agent for
     Second Anderson Grandchildren's
     Trust f/b/o Alexandra R. Anderson


THIRD ANDERSON GRANDCHILDREN'S TRUST
  F/B/O TAYLOR CLAIRE ANDERSON

By:    /s/Clyde B. Anderson
    -----------------------
     Clyde B. Anderson, as
     agent for
     Third Anderson Grandchildren's
     Trust f/b/o Taylor Claire Anderson



                                      - 4 -

<PAGE>
FOURTH ANDERSON GRANDCHILDREN'S TRUST
  F/B/O CARSON CAINE ANDERSON

By:    /s/Clyde B. Anderson
    -----------------------
     Clyde B. Anderson, as
     agent for
     Fourth Anderson Grandchildren's
     Trust f/b/o Carson Caine Anderson


FIFTH ANDERSON GRANDCHILDREN'S TRUST
  F/B/O HAROLD M. ANDERSON, JR.

By:    /s/Clyde B. Anderson
    -----------------------
     Clyde B. Anderson, as
     agent for
     Fifth Anderson Grandchildren's
     Trust f/b/o Harold M. Anderson, Jr.


SIXTH ANDERSON GRANDCHILDREN'S TRUST
  F/B/O BENTLEY BARBOUR ANDERSON

By:    /s/Clyde B. Anderson
    -----------------------
     Clyde B. Anderson, as
     agent for
     Sixth Anderson Grandchildren's
     Trust f/b/o Bentley Barbour Anderson


SEVENTH ANDERSON GRANDCHILDREN'S TRUST
  F/B/O OLIVIA BARBOUR ANDERSON

By:    /s/Clyde B. Anderson
    -----------------------
     Clyde B. Anderson, as
     agent for
     Seventh Anderson Grandchildren's
     Trust f/b/o Olivia Barbour Anderson


THE ASHLEY R. ANDERSON TRUST

By:    /s/Clyde B. Anderson
    -----------------------
     Clyde B. Anderson, as
     agent for
     The Ashley R. Anderson Trust





                                      - 5 -

<PAGE>
JOEL R. ANDERSON II TRUST

By:    /s/Clyde B. Anderson
    -----------------------
     Clyde B. Anderson, as
     agent for
     Joel R. Anderson II Trust


GERALD H. DAUGHERTY

By:    /s/Clyde B. Anderson
    -----------------------
     Clyde B. Anderson, as
     agent for
     Gerald H. Daugherty


MARTIN R. ABROMS

By:    /s/Clyde B. Anderson
    -----------------------
     Clyde B. Anderson, as
     agent for
     Martin R. Abroms


SANDRA B. COCHRAN

By:    /s/Clyde B. Anderson
    -----------------------
     Clyde B. Anderson, as
     agent for
     Sandra B. Cochran


MICHAEL J. NEWSOME

By:   /s/Michael J. Newsome
    -----------------------
     Michael J. Newsome


HIBBETT SPORTING GOODS, INC.

By: /s/ Michael J. Newsome       
    -----------------------------
     Name:     Michael J. Newsome
     Title:    President








                                      - 6 -





                                                            EXHIBIT 10.2.3




              SECOND AMENDMENT TO STOCKHOLDERS AGREEMENT AND WAIVER


        This SECOND AMENDMENT and WAIVER dated as of July   , 1996 to the
                                                          --
Stockholders Agreement dated as of November 1, 1995, as amended (the
"Agreement") by and among The SK Equity Fund, L.P., a Delaware limited
partnership (the "Equity Fund"), SK Investment Fund, L.P., a Delaware limited
partnership (the "Investment Fund" and together with the Equity Fund, the
"Funds"), the Stockholders listed on the signature pages thereof (the
"Stockholders") and Hibbett Sporting Goods, Inc., an Alabama corporation (the
"Company").


                                   WITNESSETH:

        WHEREAS, the parties hereto desire to amend the corporate governance
section of the Agreement relating to the composition of the board of directors
of the Company; and 

        WHEREAS, the Stockholders desire to waive certain incidental
registration rights under the Agreement in respect of the anticipated initial
public offering by the Company;

        NOW, THEREFORE, in consideration of the mutual covenants and agreements
contained herein and for other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, the parties hereto agree as
follows:

        SECTION 1.  Definitions; References.  Unless otherwise specifically
                    -----------------------
defined herein, each term used herein which is defined in the Agreement has the
meaning assigned to such term in the Agreement.  Each reference to "hereof",
"hereunder", "herein" and "hereby" and each other similar reference and each
reference to "this Agreement" and each other similar reference contained in the
Agreement shall from and after the date hereof refer to the Agreement as amended
hereby.

        SECTION 2.  Amendment of Section 2.1 of the Agreement.  Section 2.1(a)
                    -----------------------------------------
of the Agreement is amended to read in its entirety as follows:

        "For so long as the number of Shares held by the Anderson Group equals
        or exceeds 50% of the Original Anderson Shares, the Board shall consist
        of not less than six nor more than nine directors, one of whom shall be
        an officer of the Company, another of whom shall be designated by the
        Anderson Designee (the "Anderson Director") and the rest of whom shall
        be designated by the Funds.  One of the directors designated by the
        Funds shall be elected as Chairman of the Board.  After the number of
        Shares held by the Anderson Stockholders falls below 50% of the number
        of the Original Anderson Shares, all the directors shall be elected in
        accordance with the Charter of the Company, the Bylaws of the Company
        and the applicable provisions of law."  

        SECTION 3.  Inclusion of Additional Shares.  Each party hereto hereby
                    ------------------------------
agrees that (i) 432,000 Shares issuable to Clyde B. Anderson upon the exercise
of options granted to him by the Company on August 1, 1996 shall be subject to
the provisions of Articles IV and V of the Agreement and (ii) all Shares held by
any Permitted Transferee of a Management Stockholder shall remain subject to all
the provisions of the Agreement.

        SECTION 4.  Waiver of Incidental Registration Rights.  Each Stockholder
                    ----------------------------------------
party hereto hereby waives its right under Section 5.2 of the Agreement (i) to
be notified in respect of filing by the Company of the Registration Statement
with the Securities and Exchange Commission (File No. 333-07023) (the
"Registration Statement") and (ii) to request inclusion in the Registration
Statement of any Shares owned by such Stockholder.

        SECTION 5.  Governing Law.  This Amendment shall be governed by, and
                    -------------
construed in accordance with, the laws of the State of New York without regard
to the conflicts of law rules of such state.

        SECTION 6.  Counterparts; Effectiveness.  This Amendment may be signed
                    ---------------------------
in any number of counterparts, each of which shall be an original, with the same
effect as if the signatures thereto and hereto were upon the same instrument. 
This Amendment shall become effective as of the date and year first written
above when the Company shall have received duly executed counterparts hereof
signed by each party hereto.





                                        2

<PAGE>


        IN WITNESS WHEREOF, the parties hereto have caused this Amendment to be
duly executed as of the date first above written.



                       THE SK EQUITY FUND, L.P.
                       By SKM Partners, L.P., the General
                       Partner

                       By:                         
                          -------------------------
                            Name:
                            Title:


                       SK INVESTMENT FUND, L.P.,
                       By SKM Partners, L.P., the General
                       Partner


                       By:                         
                          -------------------------
                          Name:
                          Title:


                       CHARLES C. ANDERSON



                       By:                          
                          --------------------------
                            Charles C. Anderson


                       JOEL R. ANDERSON



        `              By:                         
                          -------------------------
                            Joel R. Anderson


                       CHARLES C. ANDERSON, JR.



                       By:                         
                          -------------------------
                            Charles C. Anderson, Jr.









                                       3

<PAGE>
                       TERRENCE C. ANDERSON



                       By:                         
                          -------------------------
                            Terrence C. Anderson



                       CLYDE B. ANDERSON



                       By:                         
                          -------------------------
                            Clyde B. Anderson


                       HAROLD M. ANDERSON



                       By:                         
                          -------------------------
                            Harold M. Anderson


                       FIRST ANDERSON GRANDCHILDREN'S
                       TRUST
                         F/B/O CHARLES C. ANDERSON, III


                       By:                         
                          -------------------------
                            Name
                            Trustee


                       FIRST ANDERSON GRANDCHILDREN'S
                       TRUST
                         F/B/O LAUREN A. ANDERSON



                       By:                         
                          -------------------------
                            Name
                            Trustee


                       FIRST ANDERSON GRANDCHILDREN'S
                       TRUST
                         F/B/O HAYLEY E. ANDERSON



                       By:                         
                          -------------------------
                            Name
                            Trustee




                                       4

<PAGE>
                       SECOND ANDERSON GRANDCHILDREN'S
                       TRUST
                         F/B/O ALEXANDRA R. ANDERSON



                       By:                         
                          -------------------------
                            Name
                            Trustee




                       THIRD ANDERSON GRANDCHILDREN'S
                       TRUST
                         F/B/O TAYLOR CLAIRE ANDERSON



                       By:                         
                          -------------------------
                            Name
                            Trustee


                       FOURTH ANDERSON GRANDCHILDREN'S
                       TRUST
                         F/B/O CARSON CAINE ANDERSON



                       By:                         
                          -------------------------
                            Name
                            Trustee


                       FIFTH ANDERSON GRANDCHILDREN'S
                       TRUST
                         F/B/O HAROLD M. ANDERSON, JR.



                       By:                         
                          -------------------------
                            Name
                            Trustee






<PAGE>
                       SIXTH ANDERSON GRANDCHILDREN'S
                       TRUST
                         F/B/O BENTLEY BARBOUR ANDERSON



                       By:                         
                          -------------------------
                            Name
                            Trustee





                       SEVENTH ANDERSON GRANDCHILDREN'S
                       TRUST
                         F/B/O OLIVIA BARBOUR ANDERSON



                       By:                         
                          -------------------------
                            Name
                            Trustee



                       THE ASHLEY R. ANDERSON TRUST 



                       By:                         
                          -------------------------
                            Name
                            Trustee


                       By:                         
                          -------------------------
                            Name
                            Trustee


                       JOEL R. ANDERSON II TRUST 



                       By:                         
                          -------------------------
                            Name
                            Trustee


                       By:                         
                          -------------------------
                            Name
                            Trustee







<PAGE>
                       GERALD H. DAUGHERTY



                       By:                         
                          -------------------------
                            Gerald H. Daugherty 


                       MARTIN R. ABROMS



                       By:                         
                          -------------------------
                            Martin R. Abroms



                       SANDRA B. COCHRAN


                       By:                         
                          -------------------------
                            Sandra B. Cochran


 
                       MICHAEL J. NEWSOME



                       By:                         
                          -------------------------
                            Michael J. Newsome



                       JUDY MARIE NEWSOME



                       By:                         
                          -------------------------
                            Judy Marie Newsome




<PAGE>
                       KELLY NEWSOME FREDETTE 



                       By:                         
                          -------------------------
                            Kelly Newsome Fredette



                       STACEY ANN NEWSOME



                       By:                         
                          -------------------------
                            Stacey Ann Newsome



                       HIBBETT SPORTING GOODS, INC.



                       By:                        
                          ------------------------
                          Name:
                          Title:








                                                                   Exhibit 10.7






                          HIBBETT SPORTING GOODS, INC.

                                STOCK OPTION PLAN

                  (as amended effective as of September 13, 1996)









<PAGE>
                                TABLE OF CONTENTS


                                                                            Page


SECTION 1.     PURPOSE  . . . . . . . . . . . . . . . . . . . . . . . . . .    1

SECTION 2.     DEFINITIONS  . . . . . . . . . . . . . . . . . . . . . . . .    1
      
     2.1.  Board  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    1
     2.2.  Change in Control  . . . . . . . . . . . . . . . . . . . . . . .    1
     2.3.  Code . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    3
     2.4.  Committee  . . . . . . . . . . . . . . . . . . . . . . . . . . .    3
     2.5.  Company  . . . . . . . . . . . . . . . . . . . . . . . . . . . .    3
     2.6.  Employee . . . . . . . . . . . . . . . . . . . . . . . . . . . .    3
     2.7.  Exchange Act . . . . . . . . . . . . . . . . . . . . . . . . . .    3
     2.8.  Fair Market Value  . . . . . . . . . . . . . . . . . . . . . . .    4
     2.9.  ISO  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    4
     2.10. Non-ISO  . . . . . . . . . . . . . . . . . . . . . . . . . . . .    4
     2.11. Option . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    4
     2.12. Option Certificate . . . . . . . . . . . . . . . . . . . . . . .    4
     2.13. Option Price . . . . . . . . . . . . . . . . . . . . . . . . . .    5
     2.14. Parent Corporation . . . . . . . . . . . . . . . . . . . . . . .    5
     2.15. Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    5
     2.16. Rule 16b-3 . . . . . . . . . . . . . . . . . . . . . . . . . . .    5
     2.17. Stock  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    5
     2.18. Subsidiary . . . . . . . . . . . . . . . . . . . . . . . . . . .    5
     2.19. Ten Percent Shareholder  . . . . . . . . . . . . . . . . . . . .    5

SECTION 3.     SHARES RESERVED UNDER THE PLAN . . . . . . . . . . . . . . .    5

SECTION 4.     EFFECTIVE DATE . . . . . . . . . . . . . . . . . . . . . . .    6

SECTION 5.     ADMINISTRATION . . . . . . . . . . . . . . . . . . . . . . .    6

SECTION 6.     ELIGIBILITY  . . . . . . . . . . . . . . . . . . . . . . . .    7

SECTION 7.     GRANT OF OPTIONS . . . . . . . . . . . . . . . . . . . . . .    7
     7.1. Committee Action  . . . . . . . . . . . . . . . . . . . . . . . .    7
     7.2. $100,000 Limit  . . . . . . . . . . . . . . . . . . . . . . . . .    8

SECTION 8.     OPTION PRICE . . . . . . . . . . . . . . . . . . . . . . . .    9

SECTION 9.     EXERCISE PERIOD  . . . . . . . . . . . . . . . . . . . . . .    9

SECTION 10.    TRANSFERABILITY  . . . . . . . . . . . . . . . . . . . . . .   10
     10.1.  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   10
     10.2.  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   10
     10.3.  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   11
     10.4.  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   11

SECTION 11.    SECURITIES REGISTRATION  . . . . . . . . . . . . . . . . . .   12


<PAGE>

SECTION 12.    LIFE OF PLAN . . . . . . . . . . . . . . . . . . . . . . . .   13

SECTION 13.    ADJUSTMENT . . . . . . . . . . . . . . . . . . . . . . . . .   13

SECTION 14.    CHANGE IN CONTROL  . . . . . . . . . . . . . . . . . . . . .   14

SECTION 15.    AMENDMENT OR TERMINATION . . . . . . . . . . . . . . . . . .   15

SECTION 16.    MISCELLANEOUS  . . . . . . . . . . . . . . . . . . . . . . .   16
     16.1.     No Shareholder Rights  . . . . . . . . . . . . . . . . . . .   16
     16.2.     No Contract of Employment  . . . . . . . . . . . . . . . . .   16
     16.3.     Other Conditions . . . . . . . . . . . . . . . . . . . . . .   16
     16.4.     Withholding  . . . . . . . . . . . . . . . . . . . . . . . .   17
     16.5.     Construction . . . . . . . . . . . . . . . . . . . . . . . .   17








                                        i

<PAGE>
                          HIBBETT SPORTING GOODS, INC.

                                STOCK OPTION PLAN

                  (as amended effective as of September 13, 1996)

                                   SECTION 1.

                                     PURPOSE
                                     -------

     The purpose of this Plan is to promote the interests of the Company and its

shareholders by granting Options to purchase Stock to Employees in order (1) to

provide an additional incentive to each Employee to work to increase the value

of the Company's stock, and (2) to provide each Employee with a stake in the

future of the Company which corresponds to the stake of each of the Company's

shareholders.



                                   SECTION 2.

                                   DEFINITIONS
                                   -----------

     Each term set forth in this Section 2 shall have the meaning set forth

opposite such term for purposes of this Plan and, for purposes of such

definitions, the singular shall include the plural and the plural shall include

the singular.

     2.1. Board -- means the Board of Directors of the Company.
          -----

     2.2. Change in Control -- shall be deemed to have occurred if (i) any
          -----------------

"person" as such term is used in Sections 13(d) and 14(d) of the Exchange Act

(other than the Company, any trustee or other fiduciary holding securities under

any employee benefit plan of the Company, any company owned, directly or

indirectly, by the shareholders of the Company in substantially the same

proportions as their ownership of Stock of the Company, Saunders Karp & Megrue




<PAGE>
L.P. or any Affiliate thereof, or the Anderson Shareholders (as defined in the

Stockholders Agreement dated as of November 1, 1995 among The SK Equity Fund

L.P., SK Investment Fund L.P., the Company and certain shareholders of the

Company named therein)), is or becomes the "beneficial owner" (as defined in

Rule 13d-3 under the Exchange Act), directly or indirectly, of securities of the

Company representing 50% or more of the combined voting power of the Company's

then outstanding securities; (ii) during any period of two consecutive years

(not including any period prior to the adoption of the Plan), individuals who at

the beginning of such period constitute the Board, and any new director (other

than a director designated by a person who has entered into an agreement with

the Company to effect a transaction described in clause (i), (iii), or (iv) of

this paragraph) whose election by the Board of Directors or nomination for

election by the Company's stockholders was approved by a vote of at least two-

thirds of the directors then still in office who either were directors at the

beginning of the two-year period or whose election or nomination for election

was previously so approved, cease for any reason to constitute at least a

majority of the Board; (iii) the shareholders of the Company approve a merger or

consolidation of the Company with any other corporation, other than a merger or

consolidation that would result in the voting securities of the Company

outstanding immediately prior thereto continuing to represent (either by

remaining outstanding or by being converted into voting securities of the

surviving entity) more than 50% of the combined voting power of the 








                                        2

<PAGE>
voting securities of the Company or such surviving entity outstanding

immediately after such merger or consolidation; or (iv) the shareholders of the

Company approve a plan of complete liquidation of the Company or an agreement

for the sale or disposition by the Company of all or substantially all of the

Company's assets.  If any of the events enumerated in clauses (i) through (iv)

occur, the Committee shall determine the effective date of the Change in Control

resulting therefrom, for purposes of the Plan.

     2.3. Code -- means the Internal Revenue Code of 1986, as amended.
          ----

     2.4. Committee -- means the committee appointed by the Board to administer
          ---------

this Plan which at all times shall consist of two or more members of the Board. 

At such time as the Company becomes subject to the reporting requirements under

Section 16(b) of the Exchange Act, each member of the Committee shall be a "non-

employee director" within the meaning of Rule 16b-3.

     2.5. Company -- means Hibbett Sporting Goods, Inc., a Delaware corporation,
          -------

and any successor to such corporation.

     2.6. Employee -- means any full-time employee of the Company who the
          --------

Committee, acting in its absolute discretion, has determined to be eligible for

the grant of an Option under this Plan.

     2.7. Exchange Act -- means the Securities Exchange Act of 1934, as amended.
          ------------






                                        3

<PAGE>
     2.8. Fair Market Value -- means the fair market value of a share of Stock
          -----------------

as determined pursuant to a valuation or an appraisal of the Stock and its value

per share which is prepared by a qualified independent public accountant or

other person experienced in valuing closely-held businesses and which is

selected by the Board.  Such valuation or appraisal shall be deemed to be the

fair market value of the Stock and its value per share; provided, however, that

the Board shall not be obligated to obtain more than one such independent

valuation or appraisal in any calendar year; and, provided further, that if at

any time the Stock is publicly traded on any exchange or in the over-the-counter

market, the closing price on the date of determination for a share of Stock as

reported by The Wall Street Journal or, if The Wall Street Journal does not
            -----------------------        -----------------------

report such closing price, such closing price as reported by a newspaper or

trade journal selected by the Committee, shall be the fair market value of a

share of Stock.

     2.9.      ISO -- means an option granted under this Plan to purchase Stock
               ---

which is intended by the Company to satisfy the requirements of Code

Section 422.

     2.10.     Non-ISO -- means an option granted under this Plan to purchase
               -------

Stock which is not intended by the Company to satisfy the requirements of Code

Section 422.

     2.11.     Option -- means an ISO or a Non-ISO.
               ------

     2.12.     Option Certificate -- means the written certificate or instrument
               ------------------

which sets forth the terms of an Option granted to an Employee or Director under

this Plan.




                                        4

<PAGE>
     2.13.     Option Price -- means the price which shall be paid to purchase
               ------------

one share of Stock upon the exercise of an Option granted under this Plan.

     2.14.     Parent Corporation -- means any corporation which is a parent of
               ------------------

the Company within the meaning of Section 424(e) of the Code.

     2.15.     Plan -- means this Hibbett Sporting Goods, Inc. Stock Option
               ----

Plan, as amended from time to time.

     2.16.     Rule 16b-3 -- means the exemption under Rule 16b-3 to
               ----------

Section 16(b) of the Exchange Act or any successor to such rule.

     2.17.     Stock -- means the $.01 par value common stock of the Company.
               -----

     2.18.     Subsidiary -- means a corporation which is a subsidiary
               ----------

corporation (within the meaning of Section 424(f) of the Code) of the Company.

     2.19.     Ten Percent Shareholder -- means a person who owns (after taking
               -----------------------

into account the attribution rules of Code Section 424(d)) more than ten percent

(10%) of the total combined voting power of all classes of stock of the Company.



                                   SECTION 3.

                         SHARES RESERVED UNDER THE PLAN
                         ------------------------------

     There shall be 66,352 shares of Stock reserved for use under this Plan, and

such shares of Stock shall be reserved to the extent that the Company deems

appropriate from authorized but unissued shares of Stock and from shares of

Stock which have been reacquired 


                                        5

<PAGE>
by the Company.  Furthermore, any shares of Stock subject to an Option which

remain unissued after the cancellation, expiration or exchange of such Option

thereafter shall again become available for use under this Plan.



                                   SECTION 4.

                                 EFFECTIVE DATE
                                 --------------

     The effective date of this Plan shall be the date it is adopted by the

Board, provided that the shareholders of the Company shall approve this Plan

after the date of its adoption in accordance with Rule 16b-3 and, to the extent

this Plan provides for the issuance of ISOs, the shareholders of the Company

shall approve those portions of this Plan related to the granting of ISOs within

twelve (12) months after the date of adoption.  If any Options are granted under

this Plan before the date of such shareholder approval, such Options

automatically shall be granted subject to such approval.



                                   SECTION 5.

                                 ADMINISTRATION
                                 --------------

     This Plan shall be administered by the Committee.  The Board may from time

to time remove members from, or add members to, the Committee.  Vacancies on the

Committee shall be filled by the Board.  The Committee shall select one of its

members as Chairman and shall hold meetings at such times and places as it may

determine.  The Committee acting in its absolute discretion shall 








                                        6

<PAGE>
exercise such powers and take such action as expressly called for under this

Plan and, further, the Committee shall have the power to interpret this Plan and

(in the event that the Company becomes subject to the reporting requirements of

Section 16(b) of the Exchange Act, subject to Rule 16b-3) to take such other

action (except to the extent the right to take such action is expressly and

exclusively reserved for the Board or the Company's shareholders) in the

administration and operation of this Plan as the Committee deems equitable under

the circumstances, which action shall be binding on the Company, on each

affected Employee or Director and on each other person directly or indirectly

affected by such action.



                                   SECTION 6.

                                   ELIGIBILITY
                                   -----------

     Only Employees shall be eligible for the grant of Options under this Plan.



                                   SECTION 7.

                                GRANT OF OPTIONS
                                ----------------

     7.1. Committee Action.  The Committee, acting in its absolute discretion,
          ----------------

shall have the right to grant Options to Employees under this Plan from time to

time to purchase shares of Stock and, further, shall have the right to grant new

Options in exchange for outstanding Options which have a higher or lower Option

Price.  Each grant of an Option to an Employee shall be evidenced by an 








                                        7

<PAGE>
Option Certificate, and each such Option Certificate shall (1) specify whether

the Option is an ISO or Non-ISO and (2) incorporate such other terms and

conditions as the Committee, acting in its absolute discretion,  deems

consistent with the terms of this Plan, including (without limitation) a

restriction on the number of shares of Stock subject to the Option which first

become exercisable during any calendar year.  If the Committee grants an ISO and

a Non-ISO to an Employee on the same date, the right of the Employee to exercise

one such Option shall not be conditioned on his or her failure to exercise the

other such Option.

     7.2. $100,000 Limit.  To the extent that the aggregate Fair Market Value of
          --------------

Stock (determined as of the date the ISO is granted) with respect to which ISOs

first become exercisable in any calendar year exceeds $100,000, such Options

shall be treated as Non-ISOs.  The Fair Market Value of the Stock subject to any

other option (determined as of the date such option was granted) which (1)

satisfies the requirements of Section 422 of the Code and (2) is granted to an

Employee under a plan maintained by the Company, a Subsidiary or a Parent

Corporation shall be treated (for purposes of this $100,000 limitation) as if

granted under this Plan.  This $100,000 limitation shall be administered in

accordance with the rules under Section 422(d) of the Code.






                                        8

<PAGE>
                                   SECTION 8.

                                  OPTION PRICE
                                  ------------

     The Option Price for each share of Stock subject to an Option shall be no

less than the Fair Market Value of a share of Stock on the date the Option is

granted; provided, however, if the Option is an ISO granted to a Ten Percent

Shareholder, the Option Price for each share of Stock subject to such ISO shall

be no less than 110% of the Fair Market Value of a share of Stock on the date

such ISO is granted.  The Option Price shall be payable in full upon the

exercise of any Option and, at the discretion of the Committee, an Option

Certificate can provide for the payment of the Option Price either in cash, by

check, or in Stock acceptable to the Committee or in any combination of cash,

check, and Stock acceptable to the Committee.  Any payment made in Stock shall

be treated as equal to the Fair Market Value of such Stock on the date the

properly endorsed certificate for such Stock is delivered to the Committee or

its delegate.



                                   SECTION 9.

                                 EXERCISE PERIOD
                                 ---------------

     Each Option granted under this Plan to an Employee shall be exercisable in

whole or in part at such time or times as set forth in the related Option

Certificate, but no Option Certificate shall make an Option granted to an

Employee exercisable before the last day of the six-month period which begins on

the date such Option is granted or after the earlier of






                                        9

<PAGE>
          (a)  the date such Option is exercised in full,

          (b)  the date which is the fifth anniversary of the date the Option is

     granted, if the Option is an ISO and the Employee is a Ten Percent

     Shareholder on the date the Option is granted, or

          (c)  the date which is the tenth anniversary of the date the Option is

     granted, if the Option is (i) a Non-ISO or (ii) an ISO which is granted to

     an Employee who is not a Ten Percent Shareholder on the date the Option is

     granted.

An Option Certificate may provide for the exercise of an Option granted to an

Employee after the employment of such Employee has terminated for any reason

whatsoever, including death or disability.



                                   SECTION 10.

                                 TRANSFERABILITY
                                 ---------------

     10.1.     Except as otherwise set forth in this Section 10, no Option

granted under this Plan shall be transferable by an Employee other than by will

or by the laws of descent and distribution, and such Option shall be exercisable

during the lifetime of an Employee only by such Employee.  The person or persons

to whom an Option is transferred by will or by the laws of descent and

distribution thereafter shall be treated as the Employee under this Plan.

     10.2.     Upon the voluntary or involuntary termination of employment of an

Employee for any reason, the Company shall repurchase, and such Employee or his

legal representative shall 






                                       10

<PAGE>
sell, all, but not less than all, of the Employee's Option and Stock acquired

pursuant to Options granted hereunder (to the extent that such Options are

exercisable) pursuant to this Section 10; provided, however, that in the event

that the Stock becomes publicly traded, any Stock then held by such terminated

Employee shall not be subject to the provisions of this Section 10.2.  

     10.3.     The price at which the Company shall purchase Options pursuant to

Section 10.2 shall be equal to the difference between the Fair Market Value of

the Stock on the effective date of the Employee's termination and the exercise

price for the Options being purchased.  The price at which the Company shall

purchase shares of Stock held by the Employee pursuant to Section 10.2 shall be

equal to the Fair Market Value of the shares of Stock held by the Employee as of

the date of termination.  

     10.4.     Within thirty (30) days of the date of the Employee's

termination, the Company shall deliver to the terminated Employee a check in the

amount of the purchase price for the Employee's Stock and Options.  Upon payment

by the Company of the purchase price for the Stock and Options, the terminated

Employee or his or her legal representative shall relinquish all further right,

title and interest in and to the Stock and Options and shall surrender and

deliver to the Company all of the certificates representing such Stock, with

appropriate endorsement thereon or duly executed stock powers.  Such Stock and

Options shall be free from liens, options, or encumbrances of any kind.  Any

Options purchased by the Company pursuant to Section 10.2 shall be 








                                       11

<PAGE>
cancelled and such options thereafter shall again become available for use under

this Plan.  



                                   SECTION 11.

                             SECURITIES REGISTRATION
                             -----------------------

     Each Option Certificate shall provide that, upon the receipt of shares of

Stock as a result of the exercise of an Option, the Employee shall, if so

requested by the Company, hold such shares of Stock for investment and not with

a view to resale or distribution to the public and, if so requested by the

Company, shall deliver to the Company a written statement satisfactory to the

Company to that effect.  Each Option Certificate also shall provide that, if so

requested by the Company, the Employee shall make a written representation to

the Company that he or she will not sell or offer to sell any of such Stock

unless a registration statement shall be in effect with respect to such Stock

under the Securities Act of 1933, as amended ("1933 Act") and any applicable

state securities law or unless he or she shall have furnished to the Company an

opinion, in form and substance satisfactory to the Company, of legal counsel

acceptable to the Company, that such registration is not required.  Certificates

representing the Stock transferred upon the exercise of an Option granted under

this Plan may at the discretion of the Company bear a legend to the effect that

such Stock has not been registered under the 1933 Act or any applicable state

securities law and that such Stock may not be sold or offered for sale in the

absence of an effective registration statement as 






                                       12

<PAGE>
to such Stock under the 1933 Act and any applicable state securities law or an

opinion, in form and substance satisfactory to the Company, of legal counsel

acceptable to the Company, that such registration is not required.



                                   SECTION 12.

                                  LIFE OF PLAN
                                  ------------

     No Option shall be granted under this Plan on or after the earlier of

          (1)  the tenth anniversary of the effective date of this Plan (as

     determined under Section 4 of this Plan), in which event this Plan

     thereafter shall continue in effect until all outstanding Options have been

     exercised in full or no longer are exercisable, or

          (2)  the date on which all of the Stock reserved under Section 3 of

     this Plan has (as a result of the exercise of Options granted under this

     Plan) been issued or no longer is available for use under this Plan, in

     which event this Plan also shall terminate on such date.



                                   SECTION 13.

                                   ADJUSTMENT
                                   ----------

     The number of shares of Stock reserved under Section 3 of this Plan, the

number of shares of Stock subject to Options granted under this Plan, and the

Option Price of such Options shall be adjusted by the Committee in an equitable

manner to reflect any 








                                       13

<PAGE>
change in the capitalization of the Company, including, but not limited to, such

changes as stock dividends or stock splits.  The Committee shall have the right

to adjust (in a manner which satisfies the requirements of Section 424(a) of the

Code) the number of shares of Stock reserved under Section 3 of this Plan, the

number of shares of Stock subject to Options granted under this Plan, and the

Option Price of such Options in the event of any corporate transaction described

in Section 424(a) of the Code which provides for the substitution or assumption

of Options.  If any adjustment under this Section 13 would create a fractional

share of Stock or a right to acquire a fractional share of Stock, such

fractional share shall be disregarded and the number of shares of Stock reserved

under this Plan and the number subject to any Options granted under this Plan

shall be the next lower number of shares of Stock, rounding all fractions

downward.  An adjustment made under this Section 13 by the Committee shall be

conclusive and binding on all affected persons.



                                   SECTION 14.

                                CHANGE IN CONTROL
                                -----------------

     If there is a Change in Control of the Company, the Committee thereafter

shall have the right to take such action with respect to any unexercised Options

granted to any Employee as the Committee deems appropriate under the

circumstances to protect the interest of the Company in maintaining the

integrity of such grants under this Plan, including unilaterally canceling such

Options in 






                                       14

<PAGE>
exchange for cash, securities or other consideration.  The Committee shall have

the right to take different action under this Section 14 with respect to

different Employees or different groups of Employees, as the Committee deems

appropriate under the circumstances.  In no event, however, shall the Committee

take any action under this Section 14 which would impair the rights of an

Employee with respect to Options theretofore granted to such Employee or which

would impair the value of such Options, without such Employee's consent. 



                                   SECTION 15.

                            AMENDMENT OR TERMINATION
                            ------------------------

     This Plan may be amended by the Committee from time to time to the extent

that the Committee deems necessary or appropriate; provided, however, that no

amendment shall be made which would impair the rights of an Employee with

respect to Options theretofore granted or which would impair the value of such

Options, without such Employee's consent; and, provided further, that no such

amendment shall be made absent the approval of the shareholders of the Company

required under Section 422 of the Code (1) to increase the number of shares of

Stock reserved under Section 3 or (2) to change the class of employees eligible

for Options under Section 6.  Any amendment which specifically applies to Non-

ISOs shall not require shareholder approval unless such approval is necessary to

comply with Section 16 of the Exchange Act.  The Committee also may suspend the

granting of Options under 








                                       15

<PAGE>
this Plan at any time and may terminate this Plan at any time; provided,

however, the Committee shall not have the right unilaterally to modify, amend or

cancel any Option granted before such suspension or termination unless (1) the

Employee consents in writing to such modification, amendment or cancellation or

(2) there is a dissolution or liquidation of the Company or a transaction

described in Section 13 or Section 14 of this Plan.  



                                   SECTION 16.

                                  MISCELLANEOUS
                                  -------------

     16.1.     No Shareholder Rights.  No Employee shall have any rights as a
               ---------------------

shareholder of the Company as a result of the grant of an Option to him or to

her under this Plan or his or her exercise of such Option pending the actual

delivery of Stock subject to such Option to such Employee.

     16.2.     No Contract of Employment.  The grant of an Option to an Employee
               -------------------------

under this Plan shall not constitute a contract of employment and shall not

confer on any Employee any rights upon his or her termination of employment in

addition to those rights, if any, expressly set forth in the Option Certificate

which evidences his or her Option.

     16.3.     Other Conditions.  Each Option Certificate may require that an
               ----------------

Employee (as a condition to the exercise of an Option) enter into any agreement

or make such representations prepared by the Company, including any agreement

which restricts the transfer of Stock acquired pursuant to the exercise of such 








                                       16

<PAGE>
Option or provides for the repurchase of such Stock by the Company under certain

circumstances.

     16.4.     Withholding.  The exercise of any Option granted under this Plan
               -----------

shall constitute full and complete consent by an Employee to whatever action the

Committee deems necessary to satisfy the federal and state tax withholding

requirements, if any, which the Committee acting in its discretion deems

applicable to such exercise.  The Committee also shall have the right to provide

in an Option Certificate that an Employee may elect to satisfy federal and state

withholding requirements through a reduction in the number of shares of Stock

actually transferred to him or her under this Plan, and if the Employee is

subject to the reporting requirements under Section 16 of the Exchange Act, any

such election and any such reduction shall be effected so as to satisfy the

conditions to the exemption under Rule 16b-3 under the Exchange Act.

     16.5.     Construction.  This Plan shall be construed under the laws of the
               ------------

State of Delaware.






                                       17



                                                                   Exhibit 10.8

























                          HIBBETT SPORTING GOODS, INC.

                             AMENDED AND RESTATED
                              as of September 13,

                             1996 STOCK OPTION PLAN
































<PAGE>
                                TABLE OF CONTENTS


                                                                            Page


SECTION 1.     PURPOSE  . . . . . . . . . . . . . . . . . . . . . . . . . .    1

SECTION 2.     DEFINITIONS  . . . . . . . . . . . . . . . . . . . . . . . .    1
     2.1.      Affiliate  . . . . . . . . . . . . . . . . . . . . . . . . .    1
     2.2.      Board  . . . . . . . . . . . . . . . . . . . . . . . . . . .    2
     2.3.      Change in Control  . . . . . . . . . . . . . . . . . . . . .    2
     2.4.      Code . . . . . . . . . . . . . . . . . . . . . . . . . . . .    3
     2.5.      Committee  . . . . . . . . . . . . . . . . . . . . . . . . .    3
     2.6.      Company  . . . . . . . . . . . . . . . . . . . . . . . . . .    4
     2.7.      Employee . . . . . . . . . . . . . . . . . . . . . . . . . .    4
     2.8.      Exchange Act . . . . . . . . . . . . . . . . . . . . . . . .    4
     2.9.      Fair Market Value  . . . . . . . . . . . . . . . . . . . . .    4
     2.10.     ISO  . . . . . . . . . . . . . . . . . . . . . . . . . . . .    5
     2.11.     Non-ISO  . . . . . . . . . . . . . . . . . . . . . . . . . .    5
     2.12.     Option . . . . . . . . . . . . . . . . . . . . . . . . . . .    5
     2.13.     Option Agreement . . . . . . . . . . . . . . . . . . . . . .    5
     2.14.     Option Price . . . . . . . . . . . . . . . . . . . . . . . .    5
     2.15.     Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . .    5
     2.16.     Rule 16b-3 . . . . . . . . . . . . . . . . . . . . . . . . .    5
     2.17.     Stock  . . . . . . . . . . . . . . . . . . . . . . . . . . .    5

SECTION 3.     SHARES RESERVED UNDER THE PLAN . . . . . . . . . . . . . . .    5

SECTION 4.     EFFECTIVE DATE . . . . . . . . . . . . . . . . . . . . . . .    6

SECTION 5.     ADMINISTRATION . . . . . . . . . . . . . . . . . . . . . . .    6
     5.1. Authority of Committee  . . . . . . . . . . . . . . . . . . . . .    6
     5.2. Committee Discretion Binding  . . . . . . . . . . . . . . . . . .    7

SECTION 6.     ELIGIBILITY  . . . . . . . . . . . . . . . . . . . . . . . .    7

SECTION 7.     GRANT OF OPTIONS . . . . . . . . . . . . . . . . . . . . . .    8

SECTION 8.     OPTION PRICE . . . . . . . . . . . . . . . . . . . . . . . .    8



                                        i

<PAGE>
SECTION 9.     EXERCISE PERIOD  . . . . . . . . . . . . . . . . . . . . . .    9

SECTION 10.    TRANSFERABILITY  . . . . . . . . . . . . . . . . . . . . . .    9
     10.1.  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    9
     10.2.  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   10

SECTION 11.    SECURITIES REGISTRATION  . . . . . . . . . . . . . . . . . .   10

SECTION 12.    LIFE OF PLAN . . . . . . . . . . . . . . . . . . . . . . . .   11

SECTION 13.    ADJUSTMENT . . . . . . . . . . . . . . . . . . . . . . . . .   11

SECTION 14.    CHANGE IN CONTROL  . . . . . . . . . . . . . . . . . . . . .   13

SECTION 15.    AMENDMENT OR TERMINATION . . . . . . . . . . . . . . . . . .   13
     15.1.     Amendments to the Plan . . . . . . . . . . . . . . . . . . .   13
     15.2.     Amendments to Options  . . . . . . . . . . . . . . . . . . .   14
     15.3.     Adjustment of Awards Upon the Occurrence of Certain Unusual
               or Nonrecurring Events . . . . . . . . . . . . . . . . . . .   14
     15.4.     Cancellation . . . . . . . . . . . . . . . . . . . . . . . .   15

SECTION 16.    MISCELLANEOUS  . . . . . . . . . . . . . . . . . . . . . . .   15
     16.1.     No Shareholder Rights  . . . . . . . . . . . . . . . . . . .   15
     16.2.     No Contract of Employment  . . . . . . . . . . . . . . . . .   15
     16.3.     Other Conditions . . . . . . . . . . . . . . . . . . . . . .   16
     16.4.     Withholding  . . . . . . . . . . . . . . . . . . . . . . . .   16
     16.5.     No Rights to Awards  . . . . . . . . . . . . . . . . . . . .   16
     16.6.     No Limit on Other Compensation Arrangements  . . . . . . . .   17
     16.7.     Severability . . . . . . . . . . . . . . . . . . . . . . . .   17
     16.8.     No Trust or Fund Created . . . . . . . . . . . . . . . . . .   17
     16.9      Delegation . . . . . . . . . . . . . . . . . . . . . . . . .   18
     16.10     Other Laws . . . . . . . . . . . . . . . . . . . . . . . . .   18
     16.11.    Headings . . . . . . . . . . . . . . . . . . . . . . . . . .   19
     16.12.    Construction . . . . . . . . . . . . . . . . . . . . . . . .   19





                                       ii

<PAGE>
                          HIBBETT SPORTING GOODS, INC.

                              AMENDED AND RESTATED
                                as of September 13,

                             1996 STOCK OPTION PLAN



                                   SECTION 1.

                                     PURPOSE
                                     -------

     The purpose of this Plan is to promote the interests of the Company and its

shareholders by granting Options to purchase Stock to Employees in order (1) to

provide an additional incentive to each Employee to work to increase the value

of the Company's Stock, and (2) to provide each Employee with a stake in the

future of the Company which corresponds to the stake of each of the Company's

shareholders.

                                   SECTION 2.

                                   DEFINITIONS
                                   -----------

     Each term set forth in this Section 2 shall have the meaning set forth

opposite such term for purposes of this Plan and, for purposes of such

definitions, the singular shall include the plural and the plural shall include

the singular.


<PAGE>
     2.1.      Affiliate -- means any corporation, partnership, joint venture or
               ---------

any other entity (i) that, directly or indirectly, is controlled by the Company

or (ii) in which the Company owns, directly or indirectly, a significant equity

interest, in either case as determined by the Committee.

     2.2.      Board -- means the Board of Directors of the Company.
               -----

     2.3.      Change in Control -- shall be deemed to have occurred if (i) any
               -----------------

"person" as such term is used in Sections 13(d) and 14(d) of the Exchange Act

(other than the Company, any trustee or other fiduciary holding securities under

any employee benefit plan of the Company, any company owned, directly or

indirectly, by the shareholders of the Company in substantially the same

proportions as their ownership of Stock of the Company, Saunders Karp & Megrue,

L.P. or any Affiliate thereof, or the Anderson Shareholders (as defined in the

Stockholders Agreement dated as November 1, 1995 among the SK Equity Fund L.P.,

SK Investment Fund L.P., the Company and certain shareholders of the Company

named therein)), is or becomes the "beneficial owner" (as defined in Rule 13d-3

under the Exchange Act), directly or indirectly, of securities of the Company

representing 50% or more of the combined 



                                        2

<PAGE>
voting power of the Company's then outstanding securities; (ii) during any

period of two consecutive years (not including any period prior to the adoption

of the Plan), individuals who at the beginning of such period constitute the

Board, and any new director (other than a director designated by a person who

has entered into an agreement with the Company to effect a transaction described

in clause (i), (iii), or (iv) of this paragraph) whose election by the Board or

nomination for election by the Company's shareholders was approved by a vote of

at least two-thirds of the directors then still in office who either were

directors at the beginning of the two-year period or whose election or

nomination for election was previously so approved, cease for any reason to

constitute at least a majority of the Board; (iii) the shareholders of the

Company approve a merger or consolidation of the Company with any other

corporation, other than a merger or consolidation that would result in the

voting securities of the Company outstanding immediately prior thereto

continuing to represent (either by remaining outstanding or by being converted

into voting securities of the surviving entity) more than 50% of the combined

voting power of the voting securities of the Company or such surviving entity

outstanding immediately after such merger or consolidation; or (iv) 





                                        3

<PAGE>
the shareholders of the Company approve a plan of complete liquidation of the

Company or an agreement for the sale or disposition by the Company of all or

substantially all of the Company's assets.  If any of the events enumerated in

clauses (i) through (iv) occur, the Committee shall determine the effective date

of the Change in Control resulting therefrom, for purposes of the Plan.

     2.4.      Code -- means the Internal Revenue Code of 1986, as amended.
               ----

     2.5.      Committee -- means a committee appointed by the Board to
               ---------

administer this Plan which at all times shall consist of two or more members of

the Board.  To the extent the Board considers it desirable to comply with or

qualify under Rule 16b-3 of the Exchange Act, each member of the Committee shall

be a "non-employee director" within the meaning of Rule 16b-3.  The Board may

from time to time remove members from, or add members to, the Committee. 

Vacancies on the Committee shall be filled by the Board.  The Committee shall

select one of its members as Chairman and shall hold meetings at such times and

places as it may determine.  








                                        4

<PAGE>
     2.6.      Company -- means Hibbett Sporting Goods, Inc., a Delaware
               -------

corporation, or any successor to such corporation, and its Affiliates.

     2.7.      Employee -- means any full-time employee of the Company who the
               --------

Committee, acting in its absolute discretion, has determined to be eligible for

the grant of an Option under this Plan.

     2.8.      Exchange Act -- means the Securities Exchange Act of 1934, as
               ------------

amended.

     2.9.      Fair Market Value -- means, unless otherwise determined by the
               -----------------

Committee, the closing price on the date of determination for a share of Stock,

or if there were no sales on such date, the most recent prior date on which

there were sales, as reported by The Wall Street Journal or, if The Wall Street
                                 -----------------------        ---------------

Journal does not report such closing price, such closing price as reported by a
- -------

newspaper or trade journal selected by the Committee.  

     2.10.     ISO -- means an option granted under this Plan to purchase Stock
               ---

which is intended by the Company to satisfy the requirements of Code

Section 422.


                                        5

<PAGE>
     2.11.     Non-ISO -- means an option granted under this Plan to purchase
               -------

Stock which is not intended by the Company to satisfy the requirements of Code

Section 422.

     2.12.     Option -- means an ISO or a Non-ISO.
               ------

     2.13.     Option Agreement -- means the written agreement or instrument
               ----------------

which sets forth the terms of an Option granted to an Employee under this Plan.

     2.14.     Option Price -- means the price which shall be paid to purchase
               ------------

one share of Stock upon the exercise of an Option granted under this Plan.

     2.15.     Plan -- means this Hibbett Sporting Goods, Inc. Amended and
               ----

Restated 1996 Stock Option Plan, as amended from time to time.

     2.16.     Rule 16b-3 -- means the exemption under Rule 16b-3 to
               ----------

Section 16(b) of the Exchange Act or any successor to such rule.

     2.17.     Stock -- means the $.01 par value common stock of the Company.
               -----



                                   SECTION 3.

                         SHARES RESERVED UNDER THE PLAN
                         ------------------------------




















                                        6

<PAGE>
     There shall be 238,566 shares of Stock reserved for use under this Plan,

and such shares of Stock shall be reserved to the extent that the Company deems

appropriate from authorized but unissued shares of Stock and from shares of

Stock which have been reacquired by the Company.  Furthermore, any shares of

Stock subject to an Option which remain unissued after the cancellation,

expiration or exchange of such Option thereafter shall again become available

for use under this Plan.

                                   SECTION 4.

                                 EFFECTIVE DATE
                                 --------------

     The effective date of this Plan shall be the date it is adopted by the

Board, provided that to the extent this Plan provides for the issuance of ISOs,

the shareholders of the Company shall approve those portions of this Plan

related to the granting of ISOs within twelve (12) months after the date of

adoption.  If any Options are granted under this Plan before the date of such

shareholder approval, such Options automatically shall be granted subject to

such approval.

                                   SECTION 5.

                                 ADMINISTRATION
                                 --------------


                                        7

<PAGE>
     5.1. Authority of Committee.  The Plan shall be administered by the
          ----------------------

Committee.  Subject to the terms of the Plan and applicable law, and in addition

to other express powers and authorizations conferred on the Committee by the

Plan, the Committee shall have full power and authority to: (i) designate

Employees to participate in the Plan; (ii) determine the type of Options to be

granted to an eligible Employee; (iii) determine the number of shares of Stock

to be covered by an Option; (iv) determine the terms and conditions of any

Option; (v) determine whether, to what extent, and under what circumstances an

Option may be exercised in cash, shares of Stock, other securities, or other

property, or canceled, forfeited, or suspended and the method or methods by

which Options may be exercised, canceled, forfeited, or suspended; (vi)

interpret and administer the Plan and any instrument or agreement relating to,

or grant made under, the Plan; (vii) establish, amend, suspend, or waive such

rules and regulations and appoint such agents as it shall deem appropriate for

the proper administration of the Plan; and (viii) make any other determination

and take any other action that the Committee deems necessary to or desirable for

the administration of the Plan.  





                                        8

<PAGE>
     5.2. Committee Discretion Binding.  Unless otherwise expressly provided in
          ----------------------------

the Plan, all designations, determinations, interpretations, and other decisions

under or with respect to the Plan or any Option shall be within the sole

discretion of the Committee, may be made at any time, and shall be final,

conclusive, and binding upon all persons, including the Company, any Employee,

any holder or beneficiary of any Option and any shareholder.

                                   SECTION 6.

                                   ELIGIBILITY
                                   -----------

     Only Employees shall be eligible for the grant of Options under this Plan.




















                                        9

<PAGE>
                                   SECTION 7.

                                GRANT OF OPTIONS
                                ----------------

     Subject to the provisions of the Plan, the Committee shall have sole and

complete authority to determine the Employees to whom Options shall be granted,

the number of shares of Stock to be covered by each Option, the Option Price

therefor, and the conditions and limitations applicable to the exercise of the

Option.  The Committee shall have the authority to grant ISOs, or to grant Non-

ISOs, or to grant both types of Options.  In the case of ISOs, the terms and

conditions of such grants shall be subject to and comply with such rules as may

be prescribed by Section 422 of the Code, as from time to time amended, and any

regulations implementing such statute.

                                   SECTION 8.

                                  OPTION PRICE
                                  ------------

     The Option Price for each share of Stock subject to an Option shall be

determined by the Committee in its discretion, but in no event shall the Option

Price be less than the Fair Market Value of a share of Stock on the date the

Option is granted.  The Option Price shall be payable in full upon the exercise

of any Option and, at the discretion of the Committee, an Option Agreement can

provide 



                                       10

<PAGE>
for the payment of the Option Price in accordance with the rules and regulations

established by the Committee, either in cash, by check, or in Stock acceptable

to the Committee or in any combination of cash, check, and Stock acceptable to

the Committee, in either case having a fair market value or combined fair market

value equal to the Option Price as determined by the Committee in accordance

with the Plan.  

                                   SECTION 9.

                                 EXERCISE PERIOD
                                 ---------------

     Each Option granted under this Plan to an Employee shall be exercisable in

whole or in part at such time or times as set forth in the related Option

Agreement, but, unless otherwise provided for by the Committee, no Option

Agreement shall make an Option granted to an Employee exercisable after the

earlier of:

          (a)  the end of the 30 day period which begins on the date that

     Employee's employment by the Company terminates for any reason other than

     death;

          (b)  the end of the 180 day period which begins on the date that

     Employee's employment by the Company terminates because of death; 



                                       11

<PAGE>
          (c)  the date which is the tenth anniversary of the date the Option is

     granted; or 

          (d) the date such Option is exercised in full.

                                   SECTION 10.

                                 TRANSFERABILITY
                                 ---------------

     10.1.     No Option granted under this Plan shall be transferable by an

Employee other than by will or by the laws of descent and distribution, and such

Option shall be exercisable during the lifetime of an Employee only by such

Employee.  The person or persons to whom an Option is transferred by will or by

the laws of descent and distribution thereafter shall be treated as the Employee

under this Plan.

     10.2.     The Committee may impose such restrictions on any shares of Stock

acquired pursuant to Options under the Plan as it may deem advisable, including,

without limitation, restrictions under applicable federal securities law,

restrictions imposed by any stock exchange upon which such shares of Stock may

be listed, and restrictions under any blue sky or state securities laws

applicable to such shares.  

                                   SECTION 11.

                             SECURITIES REGISTRATION
                             -----------------------

 

                                       12

<PAGE>
     All certificates for shares of Stock or other securities of the Company

delivered under the Plan pursuant to any Option or the exercise thereof shall be

subject to such stop transfer orders and other restrictions as the Committee may

deem advisable under the rules, regulations, and other requirements of the

Securities and Exchange Commission, any stock exchange upon which shares of

Stock or other securities are then listed, and any applicable Federal or state

securities law, and the Committee may cause a legend or legends to be put on any

such certificates to make appropriate reference to such restrictions.  If so

requested by the Company, the Employee shall make a written representation to

the Company that he or she will not sell or offer to sell any of such Stock

unless a registration statement shall be in effect with respect to such Stock

under the Securities Act of 1933, as amended ("1933 Act") and any applicable

state securities law or unless he or she shall have furnished to the Company an

opinion, in form and substance satisfactory to the Company, of legal counsel

acceptable to the Company, that such registration is not required. 

                                   SECTION 12.

                                  LIFE OF PLAN
                                  ------------





                                       13

<PAGE>
     No Option shall be granted under this Plan on or after the earlier of

          (1)  the tenth anniversary of the effective date of this Plan (as

     determined under Section 4 of this Plan), in which event this Plan

     thereafter shall continue in effect until all outstanding Options have been

     exercised in full or no longer are exercisable, or

          (2)  the date on which all of the Stock reserved under Section 3 of

     this Plan, subject to adjustment pursuant to Section 13 hereof or amendment

     pursuant to Section 15 hereof, has (as a result of the exercise of Options

     granted under this Plan) been issued or no longer is available for use

     under this Plan, in which event this Plan also shall terminate on such

     date.

                                   SECTION 13.

                                   ADJUSTMENT
                                   ----------

     In the event that the Committee determines that any dividend or other

distribution (whether in the form of cash, shares of Stock, other securities or

other property), recapitalization, stock split, reverse stock split,

reorganization, merger, consolidation, split-up, spin-off, combination,

repurchase, or exchange of shares 



                                       14

<PAGE>
of Stock or other securities of the Company, issuance of warrants or other

rights to purchase shares of Stock or other securities of the Company, or other

similar corporate transaction or event affects the shares of Stock such that an

adjustment is determined by the Committee to be appropriate in order to prevent

dilution or enlargement of the benefits or potential benefits intended to be

made available under the Plan, then the Committee shall, in such manner as it

may deem equitable, adjust any or all of (i) the number of shares of Stock or

other securities of the Company (or number and kind of other securities or

property) with respect to which Options may be granted, (ii) the number of

shares of Stock or other securities of the Company (or number and kind of other

securities or property) subject to outstanding Options, and (iii) the Option

Price with respect to any Options, or, if deemed appropriate, make provision for

a cash payment to the holder of an outstanding Option; provided, in each case,

that with respect to ISOs no such adjustment shall be authorized to the extent

that such authority would cause the Plan to violate Section 422(b)(1) of the

Code, as from time to time amended.







                                       15

<PAGE>
                                   SECTION 14.

                                CHANGE IN CONTROL
                                -----------------

     If there is a Change in Control of the Company, the Committee thereafter

shall have the right to take such action with respect to any outstanding Options

granted to any Employee as the Committee deems appropriate under the

circumstances to protect the interest of the Company in maintaining the

integrity of such grants under this Plan, including unilaterally canceling such

Options in exchange for cash, securities or other consideration.  The Committee

shall have the right to take different action under this Section 14 with respect

to different Employees or different groups of Employees, as the Committee deems

appropriate under the circumstances.  In no event, however, shall the Committee

take any action under this Section 14 which would impair the rights of an

Employee or which would impair the value of such Options, without such

Employee's consent.

                                   SECTION 15.

                            AMENDMENT OR TERMINATION
                            ------------------------

     15.1.     Amendments to the Plan.  This Plan may be amended, in whole or in
               ----------------------

part, by the Board from time to time to the extent that the Board deems

necessary or appropriate; provided, however, 





















                                       16

<PAGE>
that no amendment shall be made which would impair the rights of an Employee

with respect to Options theretofore granted or which would impair the value of

such Options, without such Employee's consent; and, provided further, that no

such amendment shall be made absent the approval of the shareholders of the

Company if such approval is necessary to comply with any tax or regulatory

requirement for which or with which the Board deems it necessary or desirable to

qualify or comply.  The Board also may suspend the granting of Options under

this Plan at any time and may terminate this Plan, in whole or in part, at any

time; provided, however, the Board shall not have the right unilaterally to

modify, amend or cancel any Option granted before such suspension or termination

unless (1) the Employee consents in writing to such modification, amendment or

cancellation or (2) there is a dissolution or liquidation of the Company or a

transaction described in Section 13 or Section 14 of this Plan.  

     15.2.     Amendments to Options.  The Committee may waive any conditions or
               ---------------------

rights under, amend any terms of, or alter, suspend, discontinue, cancel or

terminate, any Option theretofore granted, prospectively or retroactively;

provided that any such waiver, amendment, alteration, suspension,

discontinuance, cancellation or 



                                       17

<PAGE>
termination that would adversely affect the rights of any Employee or any holder

or beneficiary of any Option theretofore granted shall not to that extent be

effective without the consent of the affected Employee, holder or beneficiary.

     15.3.     Adjustment of Awards Upon the Occurrence of Certain Unusual or
               --------------------------------------------------------------

Nonrecurring Events.  The Committee is hereby authorized to make adjustments in
- -------------------

the terms and conditions of Options in recognition of unusual or nonrecurring

events affecting the Company or the financial statements of the Company, or of

changes in applicable laws, regulations, or accounting principles, whenever the

Committee determines that such adjustments are appropriate in order to prevent

dilution or enlargement of the benefits or potential benefits intended to be

made available under the Plan.

     15.4.     Cancellation.  Any provision of this Plan or any Option Agreement
               ------------

to the contrary notwithstanding, the Committee may cause any Option granted

hereunder to be canceled in consideration of a cash payment or alternative

Option made to the holder of such canceled Option equal in value to the Fair

Market Value of such canceled Option.

                                   SECTION 16.

                                  MISCELLANEOUS
                                  -------------















                                       18

<PAGE>
     16.1.     No Shareholder Rights.  No Employee shall have any rights as a
               ---------------------

shareholder of the Company as a result of the grant of an Option to him or to

her under this Plan or his or her exercise of such Option pending the actual

issuance of Stock subject to such Option to such Employee.

     16.2.     No Contract of Employment.  The grant of an Option to an Employee
               -------------------------

under this Plan shall not constitute a contract of employment and shall not

confer on any Employee any rights upon his or her termination of employment in

addition to those rights, if any, expressly set forth in the Option Agreement

which evidences his or her Option.

     16.3.     Other Conditions.  Each Option Agreement may require that an
               ----------------

Employee (as a condition to the exercise of an Option) enter into any agreement

or make such representations prepared by the Company, including any agreement

which restricts the transfer of Stock acquired pursuant to the exercise of such

Option.

     16.4.     Withholding.  The exercise of any Option granted under this Plan
               -----------

shall constitute full and complete consent by an Employee to whatever action the

Committee deems necessary to satisfy the federal and state tax withholding

requirements, if any, which the Committee acting in its discretion deems

applicable to 

















                                       19

<PAGE>
such exercise.  The Committee also shall have the right to provide in an Option

Agreement that an Employee may elect to satisfy federal and state withholding

requirements through a reduction in the number of shares of Stock actually

transferred to him or her under this Plan, and if the Employee is subject to the

reporting requirements under Section 16 of the Exchange Act, any such election

and any such reduction shall be effected so as to satisfy the conditions to the

exemption under Rule 16b-3 under the Exchange Act.

     16.5.     No Rights to Awards.  No Employee, or other person shall have any
               -------------------

claim to be granted any Option, and there is no obligation for uniformity of

treatment of Employees, or holders or beneficiaries of Options.  The terms and

conditions of Options need not be the same with respect to each recipient.

     16.6.     No Limit on Other Compensation Arrangements.  Nothing contained
               -------------------------------------------

in the Plan shall prevent the Company from adopting or continuing in effect

other compensation arrangements, which may, but need not, provide for the grant

of options, restricted stock, and other types of awards whether or not provided

for hereunder (subject to shareholder approval if such approval is 







                                       20

<PAGE>
required), and such arrangements may be either generally applicable or

applicable only in specific cases.

     16.7.     Severability.  If any provision of the Plan or any Option is or
               ------------

becomes or is deemed to be invalid, illegal, or unenforceable in any

jurisdiction or as to any person or Option, or would disqualify the Plan or any

Option under any law deemed applicable by the Committee, such provision shall be

construed or deemed amended to conform the applicable laws, or if it cannot be

construed or deemed amended without, in the determination of the Committee,

materially altering the intent of the Plan or the Option, such provision shall

be stricken as to such jurisdiction, person or Option and the remainder of the

Plan and any such Option shall remain in full force and effect.

     16.8.     No Trust or Fund Created.  Neither the Plan nor any Option shall
               ------------------------

create or be construed to create a trust or separate fund of any kind or a

fiduciary relationship between the Company and an Employee or any other person. 

To the extent that any person acquires a right to receive payments from the

Company pursuant to an Option, such right shall be no greater than the right of

any unsecured general creditor of the Company.  



                                       21

<PAGE>
     16.9      Delegation.  Subject to the terms of the Plan and applicable law,
               ----------

the Committee may delegate to one or more officers or managers of the Company,

or to a committee of such officers or managers, the authority, subject to such

terms and limitations as the Committee shall determine, to grant Options to, or

to cancel, modify or waive rights with respect to, or to alter, discontinue,

suspend, or terminate Options held by, Employees who are not officers or

directors of the Company for purposes of Section 16 of the Exchange Act, or any

successor section thereto, or who are otherwise not subject to such Section.

     16.10     Other Laws.  The Committee may refuse to issue or transfer any
               ----------

shares of Stock or other consideration under an Option if, acting in its sole

discretion, it determines that the issuance or transfer of such shares of Stock

or such other consideration might violate any applicable law or regulation or

entitle the Company to recover the same under Section 16(b) of the Exchange Act,

and any payment tendered to the Company by a holder or beneficiary of an Option

in connection with the exercise of such Option shall be promptly refunded to the

relevant holder or beneficiary.  Without limiting the generality of the

foregoing, no Option granted hereunder shall be construed as an offer to sell




                                       22

<PAGE>
securities of the Company, and no such offer shall be outstanding, unless and

until the Committee in its sole discretion has determined that any such offer,

if made, would be in compliance with all applicable requirements of the U.S.

federal securities laws and any other laws to which such offer, if made, would

be subject.

     16.11.    Headings.  Headings are given to the Sections and subsections of
               --------

the Plan solely as a convenience to facilitate reference.  Such headings shall

not be deemed in any way material or relevant to the construction or

interpretation of the Plan or any provision thereof.

     16.12.    Construction.  This Plan shall be construed under the laws of the
               ------------

State of Delaware.















 

                                       23



                                                                   EXHIBIT 10.10

                          HIBBETT SPORTING GOODS, INC.
                          EMPLOYEE STOCK PURCHASE PLAN

        THIS HIBBETT SPORTING GOODS, INC. EMPLOYEE STOCK PURCHASE PLAN ("Plan"),
made this 13th day of September, 1996, by Hibbett Sporting Goods, Inc. 
("Company"). 

        WHEREAS, the Company desires to provide a method whereby employees of
the Company will have an opportunity to acquire a proprietary interest in the
Company through the purchase of shares of common stock of the Company;

        WHEREAS, the Company desires to establish the Hibbett Sporting Goods,
Inc. Employee Stock Purchase Plan pursuant to Section 423 of the Internal
Revenue Code of 1986, as amended, to provide employees with the opportunity to
purchase shares of common stock of the Company;

        NOW THEREFORE, the Company hereby adopts the Hibbett Sporting Goods,
Inc. Employee Stock Purchase Plan upon the following terms and conditions:

                                    ARTICLE 1
                                   DEFINITIONS

        For the purpose of this Plan, the following terms shall have the
meanings set forth in this Article unless a different meaning is required by the
context:

        1.1  Board.  Board of Directors of the Company.

        1.2  Code.  The Internal Revenue Code of 1986, as amended.

        1.3  Committee.  The group of individuals administering the Plan, as
provided in Article 2 of the Plan.
<PAGE>

        1.4  Common Stock  The common stock $0.01 par value of the Company or
the number and kind of shares of stock or other securities into which such
Common Stock may be changed in accordance with Section 12.4 of the Plan.

        1.5  Compensation.  Wages reported on Form W-2 before the deduction for
elective deferrals to a Section 401(k) plan or Section 125 plan as those plans
are defined in the Code.

        1.6  Eligible Recipient.  An Employee who satisfies the eligibility
requirements contained in Section 3.1.

        1.7  Employee.  A common law employee of the Company.

        1.8  Entry Dates.  The earlier of the first day of July or first day of
January next following the date on which an Employee has satisfied the
eligibility requirements contained in Section 3.1.

        1.9  Exchange Act.  The Securities Exchange Act of 1934, as amended.

        1.10  Fair Market Value.  The Fair Market Value of a share of Common
Stock, unless otherwise determined by the Committee, shall be the closing price
on the date of determination for a share of stock or if there were no sales on
such date, the most recent prior date on which there were sales, as reported by
The Wall Street Journal or, if The Wall Street Journal does not report such
closing price, such closing price as reported by a newspaper or trade journal
selected by the Committee.

        1.11  Offering.  An offer made by the Company to the Participants for
the purchase of shares of Common Stock, on a quarterly basis commencing on the
Offering Commencement Date and ending on the Offering Termination Date, through
payroll deductions subject to the terms and conditions of the Plan.

        1.12  Offering Commencement Date.  The first day of each calendar
quarter except as provided in Article 13.  The initial Offering Commencement
Date shall be determined by the Committee in its discretion.

        1.13  Offering Termination Date.  The last day of each calendar quarter.

        1.14  Option.  The right of an Eligible Recipient to purchase Common
Stock under the Plan.

        1.15  Option Agreement.  The Agreement described in Section 4.2.
                                        2
<PAGE>

        1.16  Option Price.  The purchase price for each share of Common Stock
as determined in Section 6.2.

        1.17  Participant.  An Eligible Recipient who has elected to participate
in the Plan in accordance with procedures established herein.


                                    ARTICLE 2
                               PLAN ADMINISTRATION

        2.1  The Committee.  The Plan shall be administered by the Board or by a
committee of the Board consisting of not less than two persons.  However, from
and after the date on which the Company first registers a class of its equity
securities under Section 12 of the Exchange Act, the Plan shall be administered
by a committee appointed by the Board consisting of not less than two Board
members.  As used in this Plan, the term "Committee" shall refer to the Board or
such a committee, if established.

        2.2  Authority of the Committee.  Subject to the express provisions of
the Plan, the Committee shall have plenary authority in its discretion to
interpret and construe any and all provisions of the Plan, to adopt rules and
regulations for administering the Plan, and to make all other determinations
deemed necessary or advisable for administering the Plan.  The Committee's
determination in the foregoing matters shall be conclusive.

                                    ARTICLE 3
                          ELIGIBILITY AND PARTICIPATION

        3.1  Conditions of Eligibility.  An Eligible Recipient is an Employee
who:  (1) customarily works more than 20 hours per week, and (2) has been
employed by the Company for one (1) year.

        3.2  Effective Date of Participation.  An Eligible Recipient may become
a Participant as of the earlier of the first day of January or the first day of
July ("Entry Dates") which follows the date on which the Employee met the
eligibility requirements contained in Section 3.1, provided that the Eligible
Recipient remains employed on the Entry Date.

        3.3  Election to Participate.  An Eligible Recipient may become a
Participant by completing an Option Agreement, which includes the authorization
for a payroll deduction, on the form provided by the Company and filing it with
the treasurer of the Company on or before the date set by the Committee, which
date shall be prior to the Offering Commencement Date for which participation is
sought.  Properly authorized payroll

                                         3
<PAGE>

deductions for a Participant shall commence on the applicable Offering
Commencement Date and shall end when terminated by the terms of the Option
Agreement or when terminated by the Participant as provided in Article 8.

        3.4  Restrictions on Participation.  Notwithstanding any provisions of
the Plan to the contrary, no Employee shall be granted an Option to participate
in the Plan:

             3.4.1  if, immediately after the grant, such Employee would own
   stock, and/or hold outstanding Options to purchase stock, possessing 5% or
   more of the total combined voting power or value of all classes of stock of
   the Company (for purposes of this paragraph, the rules of Section 424(d) of
   the Code shall apply in determining stock ownership of any employee); or

             3.4.2  which permits an Employee's rights to purchase Common Stock
   under all employee stock purchase plans of the Company to accrue at a rate
   which exceeds $25,000 in fair market value of the Common Stock (determined at
   the time such Option is granted) for each calendar year in which such Option
   is outstanding.

                                    ARTICLE 4
                                    OFFERINGS

        4.1  Shares Authorized; Duration of Offerings.  As provided in Article
10, the shareholders of the Company have authorized the Board to reserve 75,000
shares of Common Stock to be issued to the Participants in this Plan.  The
shares will be made available to the Participants in a series of quarterly
Offerings which shall continue until all shares of Common Stock reserved for
this Plan have been issued to the Participants.  Notwithstanding anything to the
contrary, this Plan shall terminate and there shall be no further Offerings upon
the earlier of:  (1) the issuance of all shares reserved under Section 10.1 of
Common Stock or (2) the end of the fortieth (40th) quarterly Offering.

        4.2  Option Agreement.  Each Eligible Recipient shall receive an Option
Agreement.  The Option Agreement shall contain the terms for the purchase of
Common Stock pursuant to the provisions of the Plan and the discretion of the
Compensation Committee where applicable.  The  Option Agreement shall also
contain authorization for the payroll deduction.  An Eligible Recipient may only
become a Participant upon the timely completion and return of the Option
Agreement according to the terms contained therein.

                                        4
<PAGE>

                                    ARTICLE 5
                               PAYROLL DEDUCTIONS

        5.1  Amount of Deduction.  Upon filing the Option Agreement, the
Participant shall elect to have deductions made from his paycheck on each payday
during the time he is a Participant in an Offering at the rate of 1, 2, 3, 4, 5,
6, 7, 8, 9 or 10% of his compensation as determined for each applicable
paycheck.

        5.2  Participant's Account.  The Company shall establish a bookkeeping
account for each Participant and all payroll deductions made for a Participant
shall be credited to his account under the Plan.

        5.3  Changes in Payroll Deductions.  A Participant may discontinue his
participation in the Plan as provided in Article 8, but no other change can be
made during an Offering and, specifically, a Participant may not alter the
amount of his payroll deductions for that Offering.

                                    ARTICLE 6
                               GRANTING OF OPTION

        6.1  Number of Option Shares.  On each Offering Commencement Date, a
Participant shall be deemed to have been granted an Option to purchase a maximum
number of shares of Common Stock of the Company equal to an amount determined as
follows:  an amount equal to (i) that percentage of the Participant's
Compensation which he has elected to have withheld (but not in any case in
excess of 10%) multiplied by (ii) the Participant's compensation during the
quarter of the Offering (iii) divided by 85% of the Fair Market Value of the
Common Stock on the applicable Offering Commencement Date.

        6.2  Option Price.  The Option Price of the Common Stock purchased with
payroll deductions made during each quarterly Offering for a Participant shall
be the lower of:

             6.2.1  85% of the Fair Market Value of the Common Stock on the
   Offering Commencement Date; or

             6.2.2  85% of the Fair Market Value of the Common Stock on the
   Offering Termination Date.

                                        5
<PAGE>

                                    ARTICLE 7
                               EXERCISE OF OPTION

        7.1  Automatic Exercise.  Unless a Participant gives written notice to
the Company as hereinafter provided, his Option for the purchase of Common Stock
with payroll deductions made during any Offering will be deemed to have been
exercised automatically on the Offering Termination Date applicable to such
Offering, for the purchase of the number of full shares of Common Stock which
the accumulated payroll deductions in his account at that time will purchase at
the applicable Option Price (but not in excess of the number of shares for which
Options have been granted to the employee pursuant to Section 6.1) and any
excess in his account at that time will be returned to him, except as provided
in Section 7.3.

        7.2  Withdrawal of Account.  By written notice to the treasurer of the
Company, at any time prior to the Offering Termination Date applicable to any
Offering, a Participant may elect to withdraw all the accumulated payroll
deductions in his account at such time.

        7.3  Fractional Shares.  Fractional shares will not be issued under the
Plan and any accumulated payroll deductions which would have been used to
purchase fractional shares shall, unless otherwise requested by the Participant,
be held in the Participant's account for the purchase of Common Stock during the
next Offering.

        7.4  Transferability of Option.  During a Participant's lifetime,
Options held by such Participant shall be exercisable only by that Participant.

        7.5  Delivery of Stock.  As promptly as practicable after the Offering
Termination Date of each Offering, the Company will deliver to each Participant,
as appropriate, the certificates evidencing the stock purchased upon exercise of
his Option.

                                    ARTICLE 8
                                   WITHDRAWAL

        8.1  In General.  As indicated in Section 7.2, a Participant may
withdraw payroll deductions credited to his account under the Plan at any time
by giving written notice to the treasurer of the Company.  All of the
Participant's payroll deductions credited to his account will be paid to him
promptly after receipt of his notice of withdrawal, and no further payroll
deductions will be made from his pay during such Offering.  The Company may, at
its Option, treat any attempt to borrow by an employee on the security of his
accumulated payroll deductions as an election, under Section 7.2, to withdraw
such deductions.

        8.2  Effect on Subsequent Participation.  A Participant's withdrawal
from any Offering will not have any effect upon his eligibility to participate
in any succeeding Offering or in any similar plan which may hereafter by adopted
by the Company.
                                        6
<PAGE>

        8.3  Termination of Employment.  Upon termination of the Participant's
employment for any reason, including retirement (but excluding death while in
the employ of the Company), the payroll deductions credited to his account will
be returned to him, or, in the case of his death subsequent to the termination
of his employment, to the person or persons entitled thereto under Section 12.1.

        8.4  Termination of Employment Due to Death.  Upon termination of the
Participant's employment because of his death, his beneficiary (as defined in
Section 12.1) shall have the right to elect, by written notice given to the
treasurer of the Company prior to the earlier of the Offering Termination Date
or the expiration of a period of sixty (60) days commencing with the date of
death of the Participant, either:

             8.4.1  to withdraw all of the payroll deductions credited to the
   Participant's account under the Plan, or

             8.4.2  to exercise the Participant's Option for the purchase of
   Common Stock on the Offering Termination Date next following the date of the
   Participant's death for the purchase of the number of full shares of Common
   Stock which the accumulated payroll deductions in the Participant's account
   at the date of the Participant's death will purchase at the applicable Option
   Price, and any excess in such account will be returned to said beneficiary,
   without interest.

        In the event that no such written notice of election shall be duly
received by the treasurer of the Company, the beneficiary shall automatically be
deemed to have elected, pursuant to paragraph 8.4.2, to exercise the
Participant's Option.

                                    ARTICLE 9
                                    INTEREST

        No interest will be paid or allowed on any money paid into the Plan or
credited to the account of any Participant.

                                   ARTICLE 10
                     STOCK

        10.1  Maximum Shares.  The maximum number of shares of Common Stock
which shall be issued under the Plan, subject to adjustment upon changes in
capitalization of the Company as provided in Section 12.4 shall be 75,000
shares.  If the total number of shares of Common Stock for which Options are
exercised on any Offering Termination Date in accordance with Article 6 exceeds
the maximum number of shares reserved for this Plan, the Company shall make a
pro rata allocation of the shares of Common Stock available for delivery and
distribution in as nearly a uniform manner as shall be practicable and as it
shall

                                         7
<PAGE>

determine to be equitable, and the balance of payroll deductions credited to the
account of each Participant under the Plan shall be returned to him as promptly
as possible.

        10.2  Participant's Interest in Common Stock.  The Participant will have
no interest in the Common Stock covered by his Option until such Option has been
exercised on the applicable Offering Termination Date.

        10.3  Issuance of Common Stock.  Common Stock to be delivered to a
Participant under the Plan will be issued in the name of the Participant, or, if
the Participant so directs by written notice to the treasurer of the Company
prior to the Offering Termination Date applicable thereto, in the names of the
Participant and one such other person as may be designated by the Participant,
as joint tenants with rights of survivorship or as tenants by the entireties, to
the extent permitted by applicable law.

                                   ARTICLE 11
                           SECURITIES LAW RESTRICTIONS

        11.1  Share Issuances.  Notwithstanding any other provision of the Plan
or any agreements entered into pursuant hereto, the Company shall not be
required to issue or deliver any certificate for shares of Common Stock under
this Plan, and an Option shall not be considered to be exercised notwithstanding
the tender by the Participant of any consideration therefor, unless and until
each of the following conditions has been fulfilled:

             11.1.1  (i) There shall be in effect with respect to such shares a
   registration statement under the Securities Act and any applicable state
   securities laws if the Committee, in its sole discretion, shall have
   determined to file, cause to become effective and maintain the effectiveness
   of such registration statement; or (ii) if the Committee has determined not
   to so register the shares of Common Stock to be issued under the Plan, (A)
   exemptions from registration under the Securities Act and applicable state
   securities laws shall be available for such issuance (as determined by
   counsel to the Company) and (B) there shall have been received from the
   Participant (or, in the event of death or disability, the Participant's
   heir(s) or legal representative(s)) any representations or agreements
   requested by the Company in order to permit such issuance to be made pursuant
   to such exemptions; and

             11.1.2  There shall have been obtained any other consent, approval
   or permit from any state or federal governmental agency which the Committee
   shall, in its sole discretion upon the advice of counsel, deem necessary or
   advisable.

        11.2  Share Transfers.  Shares of Common Stock issued pursuant to
Options granted under the Plan may not be sold, assigned, transferred, pledged,
encumbered or otherwise disposed of, whether voluntarily or involuntarily,
directly or indirectly, by operation of law or otherwise, except pursuant to
registration under the Securities Act and 


                                        8
<PAGE>

applicable state securities laws or pursuant to exemptions from such
registrations.  The Company may condition the sale, assignment, transfer,
pledge, encumbrance or other disposition of such shares not issued pursuant to
an effective and current registration statement under the Securities Act and all
applicable state securities laws on the receipt from the party to whom the
shares of Common Stock are to be so transferred of any representations or
agreement requested by the Company in order to permit such transfer to be made
pursuant to exemptions from registration under the Securities Act and applicable
state securities laws.

        11.3  Legends.

             11.3.1  Unless a registration statement under the Securities Act
   and applicable state securities laws is in effect with respect to the
   issuance or transfer of shares of Common Stock under the Plan, each
   certificate representing any such shares shall be endorsed with a legend in
   substantially the following form, unless counsel for the Company is of the
   opinion as to any such certificate that such legend is unnecessary:

             THE SECURITIES EVIDENCED HEREBY HAVE NOT BEEN REGISTERED UNDER THE
             SECURITIES ACT OF 1933, AS AMENDED, ("THE ACT"), OR UNDER
             APPLICABLE STATE SECURITIES LAWS.  THESE SECURITIES HAVE BEEN
             ACQUIRED FOR INVESTMENT AND MAY NOT BE OFFERED FOR SALE, SOLD,
             ASSIGNED, TRANSFERRED, PLEDGED, ENCUMBERED OR OTHERWISE DISPOSED OF
             EXCEPT PURSUANT TO AN EFFECTIVE REGISTRATION STATEMENT UNDER THE
             ACT AND SUCH STATE LAWS OR PURSUANT TO AN EXEMPTION FROM
             REGISTRATION UNDER THE ACT AND SUCH STATE LAWS, THE AVAILABILITY OF
             WHICH IS TO BE ESTABLISHED TO THE SATISFACTION OF THE COMPANY.

             11.3.2  The Committee, in its sole discretion, may endorse
   certificates representing shares issued pursuant to the exercise of Options
   with a legend in substantially the following form:

             THE SHARES REPRESENTED BY THIS CERTIFICATE MAY NOT BE SOLD,
             TRANSFERRED, ENCUMBERED, HYPOTHECATED OR OTHERWISE DISPOSED OF ON
             OR BEFORE THE EXPIRATION OF THE SECTION 423 HOLDING PERIODS, 
             WITHOUT THE PRIOR WRITTEN CONSENT OF THE COMPANY.

                                        9
<PAGE>

                                   ARTICLE 12
                                  MISCELLANEOUS

        12.1  Designation of Beneficiary.  The designated beneficiary pursuant
to a qualified plan (as described in Section 401(a) of the Code) maintained by
the Company shall be the designated beneficiary for this Plan, unless a
Participant files a written designation of a beneficiary pursuant to this Plan. 
Such designation of beneficiary may be changed by the Participant at any time by
written notice to the treasurer of the Company.  Upon the death of a Participant
and upon receipt by the Company of proof of identity and existence at the
Participant's death of a beneficiary validly designated by him under the Plan,
the Company shall deliver such Common Stock and/or cash to such beneficiary.  In
the event of the death of a Participant and in the absence of a beneficiary
validly designated under the Plan who is living at the time of such
Participant's death, the Company shall deliver such Common Stock and/or cash to
the executor or administrator of the estate of the Participant, or if no such
executor or administrator has been appointed (to the knowledge of the Company),
the Company, in its discretion, may deliver such Common Stock and/or cash to the
spouse or to any one or more dependents of the Participant as the Company may
designate.  No beneficiary shall, prior to the death of the Participant by whom
he has been designated, acquire any interest in the stock or cash credited to
the Participant under the Plan.

        12.2  Transferability.  Neither payroll deductions credited to a
Participant's account nor any rights with regard to the exercise of an Option or
to receive Common Stock under the Plan may be assigned, transferred, pledged, or
otherwise disposed of in any way by the Participant other than by will or the
laws of descent and distribution.  Any such attempted assignment, transfer,
pledge or other disposition shall be without effect, except that the Company may
treat such act as an election to withdraw funds in accordance with Section 7.2.

        12.3  Use of Funds.  Any payroll deductions received or held by the
Company under this Plan may be used by the company for any corporate purpose and
the Company shall not be obligated to segregate such payroll deductions.

        12.4  Adjustment Upon Changes in Capitalization.

             12.4.1  In the event that the Committee (or if the Company is not
   the surviving corporation in any of the following transactions, the board of
   directors of the surviving corporation) shall determine that any stock
   dividend, extraordinary cash dividend, recapitalization, reorganization,
   merger, consolidation, split-up spin-off combination, exchange of shares,
   warrants or rights offering to purchase Common Stock at a price substantially
   below fair market value, or other similar corporate event affects the Common
   Stock such that an adjustment is required in order to preserve the benefits
   or potential benefits intended to be made available under this Plan, then the
   Committee shall, in its sole discretion, and in such manner as the Committee
   may deem equitable, adjust any or all of (1) the number and kind of shares
   which thereafter may be made the

                                        10
<PAGE>

   subject of the Options under the Plan, (2) the number and kind of shares
   subject to outstanding Options and (3) the purchase price with respect to any
   of the foregoing and/or, if deemed appropriate, make provision for a cash
   payment to a person who has an outstanding Option provided, however, that the
   number of shares subject to an Option shall always be a whole number.

             12.4.2  Notwithstanding any contrary provision in this Section
   12.4, there shall be no adjustment to shares authorized pursuant to this Plan
   for any event described in Section 12.4.1 which occurs before or
   simultaneously with the closing of the Public Offering as that term is
   defined in Article 13.

        12.5  Amendment and Termination.  The Board may suspend or terminate the
Plan or any portion thereof at any time, and may amend the Plan from time to
time in such respects as the Board may deem advisable in order that Options
under the Plan shall conform to any change in applicable laws or regulations or
in any other respect the Board may deem to be in the best interests of the
Company; provided, however, that no such amendment shall be effective, without
approval of the shareholders of the Company, if shareholder approval of the
amendment is then required to comply with or obtain exemptive relief under any
tax or regulatory requirement the Board deems desirable to comply with or obtain
exemptive relief under, including without limitation, pursuant to Rule 16b-3
under the Exchange Act or any successor rule or Section 422 of the Code or under
the applicable rules or regulations of any securities exchange or the NASD, and
provided further that no such amendment shall change the terms, conditions or
eligibility requirements of an Option granted under the Plan.  No termination,
suspension or amendment of the Plan shall alter or impair any outstanding Option
without the consent of the Participant affected thereby; provided, however, that
this sentence shall not impair the right of the Committee to take whatever
action it deems appropriate under Section 12.4.1 or Section 12.4.2 of the Plan.

        12.6  No Employment Rights.  Nothing in the Plan shall interfere with or
limit in any way the right of the Company or any subsidiary to terminate the
employment or service of any Eligible Recipient or Participant at any time, nor
confer upon any Eligible Recipient or Participant any right to continue in the
employ or service of the Company or any subsidiary.

        12.7  Effect of Plan.  The provisions of the Plan shall, in accordance
with its terms, be binding upon, and inure to the benefit of, all successors of
each employee participating in the Plan, including, without limitation, such
Employee's estate and the executors, administrators or trustees thereof, heirs
and legatee, and any receiver, trustee in bankruptcy or representative of
creditors of such Employee.

        12.8  Governing Law.  The place of administration of the Plan shall be
conclusively deemed to be within the State of Delaware, and the rights and
obligations of any and all persons having or claiming to have had an interest
under the Plan or under any agreements evidencing Options shall be governed by
and construed exclusively and solely in

                                        11
<PAGE>

accordance with the laws of the State of Delaware without regard to conflict of
laws provisions of any jurisdictions.  All parties agree to submit to the
jurisdiction of the state and federal courts of Delaware with respect to matters
relating to the Plan and agree not to raise or assert the defense that such
forum is not convenient for such party.

        12.9  Construction and Headings.  The use of the masculine gender shall
also include within its meaning the feminine, and the singular may include the
plural and the plural may include the singular, unless the context clearly
indicates to the contrary.  The headings of the Articles and Sections of the
Plan are for convenience of reading only and are not meant to be of substantive
significance and shall not add to or detract from the meaning of such Article or
Section.

                                   ARTICLE 13
                                 EFFECTIVE DATE

        The plan is effective September 13, 1996, the date the Plan was adopted 
by the Board and approved by unanimous written consent of the shareholders. 
Notwithstanding any other provision contained herein, no Options shall be
granted pursuant to this Plan until the date of closing of a public offering of
the Common Stock of the Company pursuant to an effective registration statement
under the Securities Act of 1933, as amended.  If the condition in the preceding
sentence is not satisfied by December 31, 1996, then this Plan is null and void
as if it had never been adopted by the Board and had never been approved by the
shareholders.



                                       12



                                                                   EXHIBIT 10.11

                          HIBBETT SPORTING GOODS, INC.

                        STOCK PLAN FOR OUTSIDE DIRECTORS

1.      Purpose

        The purpose of the Hibbett Sporting Goods, Inc. Stock Plan for Outside
Directors (the "Plan") is to promote the interests of Hibbett Sporting Goods,
Inc. (the "Company") and its stockholders by increasing the proprietary interest
of outside directors in the growth and performance of the Company by granting
such directors options to purchase shares of Common Stock, par value $.01 per
share (the "Shares") of the Company.

2.      Administration

        The Plan shall be administered by the Company's Board of Directors (the
"Board").  Subject to the provisions of the Plan, the Board shall be authorized
to interpret the Plan, to establish, amend, and rescind any rules and
regulations relating to the Plan and to make all other determinations necessary
or advisable for the administration of the Plan; provided, however, that the
Board shall have no discretion with respect to the selection of directors to
receive options, the number of Shares subject to any such options, the purchase
price thereunder or the timing of grants of options under the Plan.  The
determinations of the Board in the administration of the Plan, as described
herein, shall be final and conclusive.  The Secretary of the Company shall be
authorized to implement the Plan in accordance with its terms and to take such
actions of a ministerial nature as shall be necessary to effectuate the intent
and purposes thereof.  The validity, construction and effect of the Plan and any
rules and regulations relating to the Plan shall be determined in accordance
with the laws of the State of Delaware.

3.      Eligibility

        The class of individuals eligible to receive grants of options under the
Plan shall be the "Eligible Directors".  For purposes of this Plan, an "Eligible
Director" shall be a member of the Board who is not an employee of the Company,
Saunders Karp & Megrue, L.P., or any affiliate of either of them.  Any holder 
of an option granted 
<PAGE>

hereunder shall hereinafter be referred to as a "Participant".

4.      Shares Subject to the Plan

        Subject to adjustment as provided in Section 6, an aggregate of 50,000
Shares shall be available for issuance under the Plan.  The Shares deliverable
upon the exercise of options may be made available from authorized but unissued
Shares or treasury Shares.  If any option granted under the Plan shall terminate
for any reason without having been exercised, the Shares subject to, but not
delivered under, such option shall be available for issuance under the Plan.

5.      Grant, Terms and Conditions of Options

        (a)  Subject to the consummation of the initial public offering of the
Company's Common Stock, each Eligible Director on the Effective Date (as defined
in Section 10) will be granted on such date an option to purchase 5,000 Shares.

        (b) Each Eligible Director elected following the Effective Date (as
defined in Section 10) shall be granted an option to purchase 5,000 Shares upon
his initial election to the Board.

        (c)  On the last day of each fiscal year of the Company (each an 
"Applicable Fiscal Year")(beginning with the fiscal year commencing on a date 
following the Effective Date), each Eligible Director who was initially elected 
to the Board before such date shall be granted an option pursuant to subsection 
(i) or (ii) of this Section 5(c), as the case may be:

        (i)  Each Eligible Director who was initially elected to the Board after
the first day of such Applicable Fiscal Year shall be granted an option.  The 
number of shares of Common Stock covered be each such Option shall be 2,500 
multiplied by a fraction, the numerator of which shall be the number of calendar
days that have elapsed between the date of initial election of such Eligible 
Director and the last day of such Applicable Fiscal Year but not to exceed 365,
and the denominator of which shall be 365; or

        (ii) Each Eligible Director who was initially elected to the Board on or
before the first day of such Applicable Fiscal Year shall be granted an option. 
The number of shares of Common Stock covered by each such Option shall be 2,500.

                                        2
<PAGE>

        (d)  The options granted will be nonstatutory stock options not intended
to qualify under Section 422 of the Internal Revenue Code of 1986, as amended
(the "Code") and shall have the following terms and conditions:

        (i)    Price.  The purchase price per Share deliverable upon the
   exercise of each option shall be 100% of the Fair Market Value per Share on
   the date the option is granted.  For purposes of the Plan, Fair Market Value
   with respect to the exercise price of options granted under Section 5(a)
   hereof shall be the price at which Shares are sold to the public pursuant to
   the initial public offering.  For all other purposes hereunder, unless
   otherwise determined by the Board, Fair Market Value shall be the closing
   price of the Shares for the date of determination or if there were no sales
   on such date, the most recent prior date on which there were sales, as
   reported in the Wall Street Journal, or if the Wall Street Journal does not
                   -------------------            -------------------
   report such closing price, such closing price reported by a newspaper or
   trade journal selected by the Board.

        (ii)   Payment.  Options may be exercised only upon payment of the
   purchase price thereof in full.  Such payment shall be made in cash.

        (iii)  Exercisability and Term of Options.  Options shall vest and
   become exercisable immediately, and shall be exercisable until the earlier of
   ten years from the date of grant and the expiration of the one year period
   provided in paragraph (iv) below.

        (iv)   Termination of Service as Eligible Director.  Upon termination of
   a Participant's service as a director of the Company for any reason, all
   outstanding options held by such Eligible Director, to the extent then
   exercisable, shall be exercisable in whole or in part for a period of one
   year from the date upon which the Participant ceases to be a Director,
   provided that in no event shall the options be exercisable beyond the period
   provided for in paragraph (iii) above.

        (v)    Nontransferability of Options.  No option may be assigned,
   alienated, pledged, attached, sold or otherwise transferred or encumbered by
   a Participant otherwise than by will or the laws of descent and distribution,
   and during the lifetime of the Participant to whom an option is granted it
   may be exercised only by the Participant or by the Participant's guardian or
   legal representative.  

                                        3
<PAGE>

   Notwithstanding the foregoing, options may be transferred pursuant to a
   qualified domestic relations order.

        (vi)   Option Agreement.  Each option granted hereunder shall be
   evidenced by an agreement with the Company which shall contain the terms and
   provisions set forth herein and shall otherwise be consistent with the
   provisions of the Plan.

6.      Adjustment of and Changes in Shares

        In the event of a stock split, stock dividend, extraordinary cash
dividend, subdivision or combination of the Shares or other change in corporate
structure affecting the Shares, the number of Shares authorized by the Plan
shall be increased or decreased proportionately, as the case may be, and the
number of Shares subject to any outstanding option shall be increased or
decreased proportionately, as the case may be, with appropriate corresponding
adjustment in the purchase price per Share thereunder.

7.      No Rights of Shareholders

        Neither a Participant nor a Participant's legal representative shall be,
or have any of the rights and privileges of, a shareholder of the Company in
respect of any Shares purchasable upon the exercise of any option, in whole or
in part, unless and until certificates for such Shares shall have been issued.

8.      Plan Amendments

        The Plan may be amended by the Board as it shall deem advisable or to
conform to any change in any law or regulation applicable thereto; provided,
that the Board may not, without the authorization and approval of shareholders
of the Company:  (i) increase the number of Shares which may be purchased
pursuant to options hereunder, either individually or in the aggregate, except
as permitted by Section 6, (ii) change the requirement of Section 5(b) that
option grants be priced at Fair Market Value, except as permitted by Section 6,
or (iii) modify in any respect the class of individuals who constitute Eligible
Directors.

9.      Listing and Registration.

        Each Share shall be subject to the requirement that if at any time the
Board shall determine, in its discretion, that the listing, registration or
qualification of the Shares upon any securities exchange or under any 
                                        4
<PAGE>

state or federal law, or the consent or approval of any governmental regulatory
body, is necessary or desirable as a condition of, or in connection with, the
granting of such Shares, no such Share may be disposed of unless such listing,
registration, qualification, consent or approval shall have been effected or
obtained free of any condition not acceptable to the Board.

10.     Effective Date and Duration of Plan

        The Plan shall become effective on the closing of the initial public 
offering of the Company's Common Stock (the "Effective Date"), subject to
the consummation of such offering.  In the event such public offering is not
consummated, all options previously granted hereunder shall be canceled and all
rights of Eligible Directors with respect to such options shall thereupon cease.
The Plan shall terminate the day following the tenth Annual Shareholders Meeting
at which Directors are elected succeeding such initial public offering, unless
the Plan is extended or terminated at an earlier date by Shareholders or is
terminated by exhaustion of the Shares available for issuance hereunder.


                                        5





                                                            EXHIBIT 10.12



                          HIBBETT SPORTING GOODS, INC.
                               451 Industrial Lane
                            Birmingham, Alabama 35211


                              September 13, 1996


Mr. Clyde B. Anderson
402 Industrial Lane
Birmingham, AL 35211

Dear Clyde:

     This letter will serve to formalize the arrangement entered into by you and
Hibbett Sporting Goods, Inc. (the "Company") on August 1, 1996.  The Company
shall pay you for your services as a management consultant an annual fee of
$50,000 payable monthly in arrears.  In connection with your performance of such
services, you shall be appointed the Chairman of the Executive 
Committee, which shall be established by the Company. This consulting 
arrangement is terminable by either your or the Company immediately upon 
written notice.

     In addition, in consideration of your services to the Company, the Company
has granted to you an option to purchase 70,820 shares of Company common stock,
$0.01 per share par value (the "Common Stock") at an exercise price of $8.48 per
share (the "Option").  The Option shall become exercisable on the date six
months after the consummation of the initial public offering of the Company's
Common Stock (the "Initial Public Offering") and shall expire on the date nine
months after the consummation of the Initial Public Offering.  Additional terms
and conditions of such Option shall be documented in an option agreement to be
delivered to you.


                              Very truly yours,


                              Hibbett Sporting Goods, Inc.

                              By: /s/ John F. Megrue
                                  -------------------------
                                    John F. Megrue
                                    Chairman of the 
                                    Board of Directors


Acknowledged: /s/ Clyde B. Anderson
              ------------------------
            Clyde B. Anderson








                                                                      EXHIBIT 11

<TABLE><CAPTION>

                                                               Hibbett Sporting Goods, Inc.
                                               Statement of Computation of Net Income Per Share
                                                                   
                                                         
                                                         
                                                         
                                                       Fiscal Year Ended                   Twenty - Six Week Period Ended
                                           -------------------------------------           ------------------------------
                                           January 29,  January 28,  February 3,           July 29,             August 3,
                                               1994         1995         1996                1995                 1996
                                           -----------  -----------  -----------           -----------        -----------
                                            (52 Weeks)   (52 Weeks)   (53 Weeks)                     (Unaudited)
<S>                                       <C>          <C>          <C>                   <C>                <C>
Net income .............................   $ 1,469,000  $ 2,389,000  $ 2,443,000           $ 1,310,000        $   826,000
                                           -----------  -----------  -----------           -----------        -----------
                                           -----------  -----------  -----------           -----------        -----------
Weighted average number of
  common and common equivalent
  shares outstanding(1):                                                                                         

Weighted average shares,
  excluding effect of stock options ....     6,504,521    6,504,521    5,820,763             6,504,521          3,834,262

Effect of stock options (2) ............             0            0       17,504                     0            103,962
                                           -----------  -----------  -----------           -----------        -----------

                                             6,504,521    6,504,521    5,838,267             6,504,521          3,938,224
                                           -----------  -----------  -----------           -----------        -----------
                                           -----------  -----------  -----------           -----------        -----------

Net income per share (1)................          $.23         $.37         $.42                  $.20               $.21
                                           -----------  -----------  -----------           -----------        -----------
                                           -----------  -----------  -----------           -----------        -----------
</TABLE>

(1)  All share and per share amounts have been retroactively restated for all
        periods presented to reflect the 1-for-6.1 reverse stock split 
        discussed in Note 10 of Notes to Consolidated Financial Statements.

(2)  Stock options have been included in the above computation utilizing the 
        treasury stock method.



                                                                    EXHIBIT 23.1

                 CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS

As independent public accountants, we hereby consent to the use of our report 
dated April 2, 1996 (except with respect to the matter discussed in Note 10 as 
to which the date is September 13, 1996) included in or made a part of this 
Registration Statement of Hibbett Sporting Goods, Inc. on Form S-1 
(No. 333-07023) and to the reference to our Firm under the heading "Experts" in
the Prospectus, which is part of this Registration Statement.

Birmingham, Alabama
September 16, 1996


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary information extracted from the financial
statements of Hibbett Sporting Goods, Inc. for the fiscal year ended February 3,
1996 and for the twenty - six week period ended August 3, 1996 and is qualified
in its entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>                     <C>
<PERIOD-TYPE>                   YEAR                   6-MOS
<FISCAL-YEAR-END>                           FEB-3-1996              FEB-1-1997
<PERIOD-START>                             JAN-29-1995              FEB-4-1996
<PERIOD-END>                                FEB-3-1996              AUG-3-1996
<CASH>                                              31                      36
<SECURITIES>                                         0                       0
<RECEIVABLES>                                    1,427                   1,810
<ALLOWANCES>                                        86                     105
<INVENTORY>                                     20,705                  26,946
<CURRENT-ASSETS>                                23,790                  31,005
<PP&E>                                          19,739                  16,289
<DEPRECIATION>                                   7,605                   7,646
<TOTAL-ASSETS>                                  36,702                  40,408
<CURRENT-LIABILITIES>                           12,883                  14,527
<BONDS>                                              0                       0
                                0                       0
                                          0                       0
<COMMON>                                           234                      38
<OTHER-SE>                                     (8,327)                 (7,305)
<TOTAL-LIABILITY-AND-EQUITY>                    36,702                  40,408
<SALES>                                         67,077                  39,019
<TOTAL-REVENUES>                                67,077                  39,019
<CGS>                                           46,642                  27,272
<TOTAL-COSTS>                                   46,642                  27,272
<OTHER-EXPENSES>                                14,793                   8,593
<LOSS-PROVISION>                                    62                      24
<INTEREST-EXPENSE>                               1,685                   1,814
<INCOME-PRETAX>                                  3,957                   1,340
<INCOME-TAX>                                     1,514                     514
<INCOME-CONTINUING>                              2,443                     826
<DISCONTINUED>                                       0                       0
<EXTRAORDINARY>                                      0                       0
<CHANGES>                                            0                       0
<NET-INCOME>                                     2,443                     826
<EPS-PRIMARY>                                     0.42                    0.21
<EPS-DILUTED>                                     0.42                    0.21

        

</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission