CONSOLIDATED CIGAR HOLDINGS INC
424B4, 1997-03-21
TOBACCO PRODUCTS
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<PAGE>

                                                     Registration No. 333-20743
                                                     Rule 424(b)(4)


                                5,000,000 SHARES

                        CONSOLIDATED CIGAR HOLDINGS INC.

                              CLASS A COMMON STOCK

                          (PAR VALUE $0.01 PER SHARE)

   Of the 5,000,000 shares of Class A Common Stock offered, 4,000,000 shares 
are being offered hereby in the United States and 1,000,000 shares are being 
offered in a concurrent international offering outside the United States. The 
initial public offering price and the aggregate underwriting discount per 
share will be identical for both offerings. See "Underwriting." 

   All of the shares of Class A Common Stock are being sold by Mafco 
Consolidated Group Inc. (NYSE: MFO) ("Mafco Consolidated Group" or the 
"Selling Stockholder"), a corporation 85% owned by Ronald O. Perelman through 
his ownership of Mafco Holdings Inc. ("Mafco Holdings"). The Company will not 
receive any of the proceeds from the sale of the shares. 

   Each share of Class A Common Stock entitles its holder to one vote, and 
each share of Class B Common Stock, par value $0.01 per share (the "Class B 
Common Stock" and, together with the Class A Common Stock, the "Common 
Stock"), of the Company entitles its holder to ten votes. All of the shares 
of Class B Common Stock are owned by Mafco Consolidated Group. Immediately 
after consummation of the Offerings (assuming no exercise of the 
over-allotment options granted to the Underwriters), Mafco Consolidated Group 
will beneficially own shares of Class B Common Stock representing 
approximately 94.7% of the combined voting power of the outstanding shares of 
Common Stock. 

   The last reported sales price of the Common Stock, which is listed on the 
New York Stock Exchange under the symbol "CIG," on March 20, 1997 was $23 7/8
per share. See "Price Range of Class A Common Stock." 

   SEE "RISK FACTORS" BEGINNING ON PAGE 9 FOR CERTAIN CONSIDERATIONS RELEVANT 
TO AN INVESTMENT IN THE CLASS A COMMON STOCK. 
                           ------------------------
THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND 
EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SECURITIES 
AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE 
ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY 
                            IS A CRIMINAL OFFENSE. 
                            ---------------------- 

<TABLE>
<CAPTION>

                                                        PROCEEDS TO 
                  INITIAL PUBLIC      UNDERWRITING        SELLING 
                  OFFERING PRICE      DISCOUNT(1)      STOCKHOLDER(2) 
               ------------------  ----------------  ---------------- 
<S>            <C>                 <C>               <C>
Per Share ....        $23.75            $1.13              $22.62
Total(3) .....     $118,750,000       $5,650,000        $113,100,000

</TABLE>
- - ------------ 

   (1) The Company and the Selling Stockholder have agreed to indemnify the 
       Underwriters against certain liabilities, including liabilities under 
       the Securities Act of 1933. 


   (2) Before deducting estimated expenses of $700,000 to be paid by the 
       Selling Stockholder. 


   (3) The Selling Stockholder has granted the U.S. Underwriters an option for 
       30 days to purchase up to an additional 600,000 shares of Class A 
       Common Stock at the initial public offering price per share, less the 
       underwriting discount, solely to cover over-allotments. Additionally, 
       the Selling Stockholder has granted the International Underwriters a 
       similar option with respect to an additional 150,000 shares as part of 
       the concurrent international offering. If such options are exercised in 
       full, the total initial public offering price, underwriting discount 
       and proceeds to Selling Stockholder will be $136,562,500, $6,497,500 
       and $130,065,000, respectively. See "Underwriting." 

                            ---------------------- 

   The shares offered hereby are offered severally by the U.S. Underwriters, 
as specified herein, subject to receipt and acceptance by them and subject to 
their right to reject any order in whole or in part. It is expected that 
certificates for the shares will be ready for delivery in New York, New York, 
on or about March 26, 1997, against payment therefor in immediately available 
funds. 

GOLDMAN, SACHS & CO. 
                               MERRILL LYNCH & CO. 
                                                          MORGAN STANLEY & CO. 
                                                                  INCORPORATED 

                 The date of this Prospectus is March 20, 1997.

<PAGE>

############################################################################# 

                          MONTECRISTO GRAPHIC OMITTED
                                 
############################################################################# 

CERTAIN PERSONS PARTICIPATING IN THIS OFFERING MAY ENGAGE IN TRANSACTIONS THAT
STABILIZE, MAINTAIN OR OTHERWISE AFFECT THE PRICE OF THE CLASS A COMMON STOCK
OFFERED HEREBY, INCLUDING OVER-ALLOTMENT, STABILIZING AND SHORT-COVERING
TRANSACTIONS IN SUCH SECURITIES, AND THE IMPOSITION OF A PENALTY BID, IN
CONNECTION WITH THE OFFERING. FOR A DESCRIPTION OF THESE ACTIVITIES, SEE 
"UNDERWRITING".

<PAGE>
                              PROSPECTUS SUMMARY 

   The following summary is qualified in its entirety by, and should be read 
in conjunction with, the more detailed information and the Consolidated 
 Financial Statements of the Company contained elsewhere in this Prospectus.
Unless otherwise indicated, the information contained in this Prospectus 
assumes the Underwriters' over-allotment options are not exercised. Unless 
the context otherwise requires, references to the Selling Stockholder shall 
mean Mafco Consolidated Group Inc. and references to the Company shall mean 
Consolidated Cigar Holdings Inc. and its subsidiaries, including its 
operating subsidiary Consolidated Cigar Corporation ("Consolidated Cigar"). 

                                 THE COMPANY 


   Consolidated Cigar Holdings Inc. is the largest manufacturer and marketer 
of cigars sold in the United States in terms of dollar sales, with a 1996 
market share of approximately 23% according to the Company's estimates. The 
Company markets its cigar products under a number of well-known brand names 
at all price levels and in all segments of the growing cigar market, 
including premium large cigars, mass market large cigars and mass market 
little cigars. The Company attributes its leading market position to the 
following competitive strengths: (i) well-known brand names, many of which 
are the leading brands in their category; (ii) broad range of product 
offerings within both the premium and mass market segments of the United 
States cigar market; (iii) commitment to and reputation for manufacturing 
quality cigars; (iv) marketing expertise and close attention to customer 
service; (v) efficient manufacturing operations; and (vi) an experienced 
management team. The Company is also a leading producer of pipe tobacco and 
is the largest supplier of private label and branded generic pipe tobacco to 
mass market retailers. In addition, the Company distributes a variety of pipe 
and cigar smokers' accessories. 


   The Company's cigars and pipe tobacco products are marketed under a number 
of well-known brand names. The Company's premium cigars include the H. 
UPMANN, MONTECRISTO, DON DIEGO, TE-AMO, SANTA DAMIANA, ROYAL JAMAICA, PRIMO 
DEL REY and MONTECRUZ brands. The Company's mass market large cigars include 
the ANTONIO Y CLEOPATRA (also known as AYC), DUTCH MASTERS, EL PRODUCTO, 
MURIEL, BACKWOODS, SUPER VALUE and SUPRE SWEETS brands. The Company's mass 
market little cigars include the DUTCH TREATS, SUPER VALUE and SUPRE SWEETS 
brands. The Company's pipe tobacco products include the MIXTURE NO. 79 and 
CHINA BLACK brands. 

   The Company believes that the growing cigar market and increased demand 
for cigars continue to offer the Company substantial growth opportunities. 
Recently, cigar smoking has gained popularity in the United States, resulting 
in a significant increase in consumption and retail sales of cigars, 
particularly for premium cigars. Management believes that this increase in 
cigar consumption and retail sales is the result of a number of factors, 
including: (i) the increase in the number of adults over the age of 50 (a 
demographic group believed to smoke more cigars than any other demographic 
segment) and (ii) the emergence of an expanding base of younger affluent 
adults who have recently started smoking cigars and who tend to smoke premium 
cigars. The Company believes the increase in cigar smoking is in large part 
attributable to a positive and improving image of cigar smoking resulting 
from increased publicity, including the success of cigar magazines, the 
increased visibility of use by celebrities and the proliferation of "Cigar 
Smokers" dinners and other special events for cigar smokers. 


   Consumption of cigars in the United States is currently increasing 
following a decline in consumption at a compound annual unit rate of 3.6% 
from 1964 to 1993. Consumption of cigars increased to 4.0 billion units in 
1995 from 3.4 billion units in 1993, with substantial growth in premium 
cigars. Preliminary industry statistics indicate that consumption of cigars 
increased to 4.5 billion units in 1996. Consumption of premium cigars 
increased at a compound annual unit rate of 2.4% from 1976 to 1991, at a 
compound annual unit rate of 8.9% from 1991 to 1994 and at a unit rate of 
30.5% from 1994 to 164.3 million units in 1995. Preliminary industry 
statistics indicate that consumption of premium cigars increased at a unit 
rate of approximately 67.0% from 1995 to 275.0 million units in 1996. The 
mass market segment of the industry has also experienced increased 
consumption with a compound annual unit rate of 7.2% from 1993 to 3.8 billion 
units in 1995, with consumption of mass market large cigars increasing at a 
compound 


                                3           
<PAGE>

annual unit rate of 8.8% from 1993 to 2.4 billion units in 1995. Preliminary 
industry statistics indicate that consumption of mass market cigars increased 
at a unit rate of approximately 11.0% from 1995 to 4.2 billion units in 1996, 
with consumption of mass market large cigars increasing at a unit rate of 
approximately 13.0% from 1995 to 2.7 billion units in 1996. Consumption of 
large (premium and mass market) cigars increased at a unit rate of 
approximately 17.1% from 1995 to 3.0 billion units in 1996. Retail sales of 
cigars, which generally declined from 1964 to 1987 and grew modestly from 
1987 to 1993, experienced significant growth from 1993 to 1995 with retail 
sales of cigars outpacing unit growth since 1991. This growth in retail sales 
of cigars was primarily the result of a combination of increased prices and a 
shift in the sales mix to more expensive cigars. Total retail sales have 
increased at a compound annual rate of 9.3% from 1991 to $1.0 billion in 
1995, while the corresponding compound annual unit rate was only 3.6%. 
Preliminary industry statistics indicate that total retail sales increased 
24.4% from 1995 to $1.3 billion in 1996. The Company believes that unit 
consumption of cigars and retail sales in the cigar industry should continue 
to increase in 1997 at rates similar to those experienced by the industry in 
1996 and is very optimistic about the long-term future of the cigar industry 
and the Company. There can be no assurance, however, that unit consumption 
and retail sales of cigars will continue to increase in the future. See "Risk 
Factors--Declining Market for Cigars through 1993" and "--Extensive and 
Increasing Regulation of Tobacco Products." 

   The Company's financial results reflect the strength of the cigar industry 
and the Company's leadership position in that industry. In 1996, the Company 
had net sales of $216.9 million, operating income of $54.1 million and net 
income of $29.8 million, representing increases of 37.1%, 72.1%, and 113.9%, 
respectively, from 1995 results. For the year ended December 31, 1996, cigars 
accounted for approximately 92% of the Company's net sales. 


   The Company believes that its competitive strengths, together with the 
following initiatives, will enable the Company to accelerate its growth, 
increase its profitability and enhance its market share: 

   CAPITALIZE ON GROWTH OPPORTUNITIES IN THE PREMIUM MARKET SEGMENT.  The 
Company intends to capitalize on the rapidly growing premium cigar market by 
(i) increasing the Company's production capabilities through its recently 
completed facility in Jamaica and continued expansion of its facilities in 
the Dominican Republic and Honduras, (ii) improving the market's awareness 
and recognition of its premium cigars through targeted marketing programs and 
(iii) expanding its premium cigar product offerings through the introduction 
of super-premium cigars, such as H. UPMANN CHAIRMAN'S RESERVE and PLAYBOY by 
DON DIEGO, and the extension of its existing brands. 

   EXPAND MASS MARKET CIGAR BUSINESS. The Company will seek to expand further 
its mass market cigar business by leveraging its well-known brand names and 
capitalizing on the growth in the premium segment with brand extensions in 
higher priced categories within the mass market segment. In addition, the 
Company intends to introduce new flavors, sizes, packaging and other new 
features and improvements to its existing mass market cigar products. The 
Company plans to increase production capacity for its mass market cigars by 
acquiring additional manufacturing equipment. 

   BROADEN MASS MARKET CIGAR DISTRIBUTION CHANNELS. The Company intends to 
broaden its existing relationships and actively develop new relationships 
with mass market retailers. The Company is also pursuing opportunities in 
other distribution channels, including marketing its mass market cigars to 
convenience stores to take advantage of the increase in consumer demand for 
mass market cigars in such locations. 

   IMPROVE MANUFACTURING PROCESSES AND RAW MATERIAL PROCUREMENT. The Company 
continually seeks ways to improve further the efficiency of its manufacturing 
operations in order to ensure quality and realize cost savings. To ensure the 
quality of its raw materials while also maximizing cost savings, the Company 
will (i) continue to develop long-term relationships with tobacco suppliers, 
(ii) expand its commercial and technical ties with local growers, (iii) 
obtain its tobacco raw materials from a variety of suppliers and growers and 
(iv) take advantage of its large purchasing requirements to negotiate 
favorable terms from suppliers. 

                                4           
<PAGE>
   PURSUE SELECTIVELY STRATEGIC ACQUISITIONS. The Company intends to pursue 
selectively strategic acquisitions in the cigar and pipe tobacco products 
industry to expand its market share and product lines and benefit from 
synergies. 


                             RECENT DEVELOPMENTS 

   On January 21, 1997, Mafco Consolidated Group announced that Mafco 
Holdings, its 85% stockholder, had proposed a transaction (the "Going Private 
Transaction") to the Board of Directors of Mafco Consolidated Group pursuant 
to which Mafco Consolidated Group would acquire all publicly held shares of 
its common stock. On February 20, 1997, Mafco Consolidated Group announced 
that it had entered into a definitive Agreement and Plan of Merger with Mafco 
Consolidated Holdings Inc. and MCG Acquisition Inc. pursuant to which the 
Going Private Transaction would be consummated. Consummation of the Offerings 
is not contingent upon consummation of the Going Private Transaction and 
there can be no assurance that the Going Private Transaction will be 
completed. 


                                5           
<PAGE>
                           OWNERSHIP OF THE COMPANY 


   The following chart sets forth in simplified form the ownership structure 
of the Company immediately following consummation of the Offerings and prior 
to consummation of the Going Private Transaction. 


                              Ronald O. Perelman 

                                     100% 

                             Mafco Holdings Inc. 
                              ("Mafco Holdings") 

                                      85% 

                        Mafco Consolidated Group Inc. 
                         ("Mafco Consolidated Group") 


                                     63.9% 


                              CONSOLIDATED CIGAR 
                                HOLDINGS INC. 
                               (THE "COMPANY") 

                                     100% 

                        Consolidated Cigar Corporation 
                            ("Consolidated Cigar") 

   The Company is a holding company with no business operations of its own. 
The Company's only material asset is all of the outstanding capital stock of 
Consolidated Cigar, through which the Company conducts its business 
operations. 

   On August 21, 1996, the Company completed an initial public offering (the 
"IPO") of 6,075,000 shares of Class A Common Stock. Immediately after 
consummation of the Offerings, Mafco Consolidated Group will beneficially own 
all of the remaining 19,600,000 outstanding shares of Class B Common Stock, 
which will represent approximately 94.7% of the combined voting power of the 
outstanding shares of Common Stock (or 18,850,000 shares, representing 
approximately 94.1% of the combined voting power if the Underwriters' 
over-allotment options are exercised in full). Mafco Consolidated Group is 
85% owned through Mafco Holdings by Ronald O. Perelman. See "Security 
Ownership of Certain Beneficial Holders" and "Certain Relationships and 
Related Transactions." 

   The Company was incorporated on January 6, 1993 under the laws of the 
state of Delaware. The Company's principal executive offices are located at 
5900 North Andrews Avenue, Suite 700, Fort Lauderdale, Florida 33309-2369 and 
its telephone number is (954) 772-9000. 

                                6           
<PAGE>
                                THE OFFERINGS 

   The offering of 4,000,000 shares of Class A Common Stock initially being 
offered in the United States (the "U.S. Offering") and the offering of 
1,000,000 shares of Class A Common Stock initially being offered in a 
concurrent international offering outside the United States (the 
"International Offering") are collectively referred to as the "Offerings." 
The closing of each of the Offerings is conditioned upon the closing of the 
other Offering. 

<TABLE>
<CAPTION>
<S>                                 <C>
 U.S. Offering .....................4,000,000 shares 
International Offering ............ 1,000,000 shares 

Common Stock to be outstanding     
 after the Offerings .............. 11,075,000 shares of Class A Common Stock (a) 
                                    19,600,000 shares of Class B Common Stock (b) 
                                   ------------
                                    30,675,000 shares of Common Stock (a)
                                   ============ 
Voting rights ..................... The Class A Common Stock and Class B Common Stock vote as a 
                                    single class on all matters, except as otherwise required by 
                                    law, with each share of Class A Common Stock entitling its holder 
                                    to one vote and each share of Class B Common Stock entitling 
                                    its holder to ten votes. All of the shares of Class B Common 
                                    Stock are owned by Mafco Consolidated Group, an indirect 85% 
                                    owned subsidiary of Mafco Holdings. Immediately after 
                                    consummation of the Offerings, Mafco Consolidated Group will 
                                    beneficially own shares of Class B Common Stock representing 
                                    approximately 94.7% of the combined voting power of the outstanding 
                                    shares of Common Stock (approximately 94.1% if the Underwriters' 
                                    over-allotment options are exercised in full). 
Use of Proceeds ................... The Company will not receive any of the proceeds from the sale 
                                    of the shares. See "Use of Proceeds." 
New York Stock Exchange symbol .... CIG
</TABLE>

- - ------------ 


   (a)  Based on the number of shares outstanding as of February 28, 1997. 
        Excludes an aggregate of 3,000,000 shares of Class A Common Stock 
        reserved for issuance under the Consolidated Cigar Holdings Inc. 1996 
        Stock Plan (the "Stock Plan"). As of February 28, 1997, 1,537,500 
        options were outstanding, none of which were exercisable as of such 
        date. 


   (b)  Each share of Class B Common Stock is convertible at any time into 
        one share of Class A Common Stock and converts automatically into one 
        share of Class A Common Stock upon a transfer to any person other 
        than a Permitted Transferee (as defined herein) of Mafco Consolidated 
        Group. See "Description of Capital Stock -- Class A Common Stock and 
        Class B Common Stock." 

                                 RISK FACTORS 

   See "Risk Factors" for a discussion of certain risks that should be 
considered in connection with an investment in the Class A Common Stock 
offered hereby. 

                                7           
<PAGE>
                      SUMMARY HISTORICAL FINANCIAL DATA 


   The following table presents summary historical financial data of the 
Company for the years ended December 31, 1994, 1995 and 1996, which were 
derived from the audited Consolidated Financial Statements of the Company 
included elsewhere in this Prospectus. 


   The Company's only material asset is all of the outstanding capital stock 
of Consolidated Cigar, through which the Company conducts its business 
operations. The summary historical financial data therefore reflects the 
consolidated results of Consolidated Cigar. 

   The following summary historical financial data should be read in 
conjunction with "Selected Historical Financial Data," "Management's 
Discussion and Analysis of Financial Condition and Results of Operations" and 
the Consolidated Financial Statements of the Company included elsewhere in 
this Prospectus. 


<TABLE>
<CAPTION>
                                                              YEAR ENDED DECEMBER 31, 
                                                        ---------------------------------- 
                                                            1994        1995        1996 
                                                        ----------  ----------  ---------- 
                                                          (IN THOUSANDS, EXCEPT PER SHARE 
                                                                       DATA) 
<S>                                                     <C>         <C>         <C>
STATEMENT OF OPERATIONS DATA: 
Net sales .............................................   $131,510    $158,166    $216,868 
Cost of sales .........................................     78,836      94,347     126,013 
                                                        ----------  ----------  ---------- 
Gross profit ..........................................     52,674      63,819      90,855 
Selling, general and administrative expenses  .........     29,413      32,393      36,776 
                                                        ----------  ----------  ---------- 
Operating income ......................................     23,261      31,426      54,079 
Interest expense, net .................................    (12,838)    (12,635)    (10,619) 
Minority interest .....................................         78        (262)       (310) 
Miscellaneous, net ....................................       (828)     (1,000)       (906) 
                                                        ----------  ----------  ---------- 
Income before provision for income taxes ..............      9,673      17,529      42,244 
Provision for income taxes ............................      1,989       3,599      12,449 
                                                        ----------  ----------  ---------- 
Net income ............................................   $  7,684    $ 13,930    $ 29,795 
                                                        ==========  ==========  ========== 
Net income per common share ...........................   $   0.31    $   0.57    $   1.11 
                                                        ==========  ==========  ========== 
Weighted average common shares 
 outstanding ..........................................     24,600      24,600      26,891 
BALANCE SHEET DATA (AT PERIOD END): 
Total assets ..................................................................   $205,511 
Long-term debt (including current portion 
 and the Promissory Note) .....................................................    167,500 
Total stockholders' equity ....................................................      1,355 
OTHER DATA: 
Gross margin (a) ......................................       40.1%       40.3%       41.9% 
Operating margin (a) ..................................       17.7        19.9        24.9 
EBITDA (b) ............................................   $ 30,046    $ 38,125    $ 60,547 
EBITDA margin (b) .....................................       22.8%       24.1%       27.9% 
Capital expenditures ..................................   $    788    $    983    $  5,278 
Amortization of goodwill ..............................      1,771       1,771       1,651 
Cash flows provided by operating activities  ..........     14,259      19,801      32,583 
Cash flows provided by (used for) investing activities       5,036        (989)     (5,875) 
Cash flows used for financing activities ..............    (18,810)    (19,367)    (25,947) 
</TABLE>


- - ------------ 

   (a)   Gross margin is defined as gross profit as a percentage of net sales 
       and operating margin is defined as operating income as a percentage of 
       net sales. 

   (b)   EBITDA is defined as earnings before interest expense, net, taxes, 
       extraordinary items, depreciation and amortization and minority 
       interest. The Company believes that EBITDA is a measure commonly used 
       by analysts, investors and others interested in the cigar industry. 
       Accordingly, this information has been disclosed herein to permit a 
       more complete analysis of the Company's operating performance. EBITDA 
       should not be considered in isolation or as a substitute for net income 
       or other consolidated statement of operations or cash flows data 
       prepared in accordance with generally accepted accounting principles as 
       a measure of the profitability or liquidity of the Company. EBITDA does 
       not take into account the Company's debt service requirements and other 
       commitments and, accordingly, is not necessarily indicative of amounts 
       that may be available for discretionary uses. EBITDA margin is defined 
       as EBITDA as a percentage of net sales. 

                                8           
<PAGE>
                                 RISK FACTORS 


   Prospective purchasers of the Class A Common Stock offered hereby should 
consider carefully all of the information set forth in this Prospectus and, 
in particular, should evaluate the following risks in connection with an 
investment in the Class A Common Stock. Information contained or incorporated 
by reference in this Prospectus contains "forward-looking statements" which 
can be identified by the use of forward-looking terminology such as 
"believes," "expects," "may," "will," "should" or "anticipates" or the 
negative thereof or other variations thereon or comparable terminology, or by 
discussions of strategy. Such statements include, without limitation, the 
Company's beliefs about trends in the cigar industry and its views about the 
long-term future of the industry and the Company. See, e.g., "Prospectus 
Summary--The Company," "Management's Discussion and Analysis of Financial 
Condition and Results of Operations" and "Business--Business Strategy." No 
assurance can be given that the future results covered by the forward-looking 
statements will be achieved. The following matters constitute cautionary 
statements identifying important factors with respect to such forward-looking 
statements, including certain risks and uncertainties that could cause actual 
results to vary materially from the future results covered in such 
forward-looking statements. Other factors could also cause actual results to 
vary materially from the future results covered in such forward-looking 
statements. 


SIGNIFICANT LEVEL OF INDEBTEDNESS; ABILITY TO SERVICE INDEBTEDNESS 


   The Company has a significant amount of outstanding indebtedness. As of 
December 31, 1996, the outstanding indebtedness of the Company was $167.5 
million, including its obligations under the Promissory Note (as defined
herein), and the Company had stockholders' equity of approximately $1.4
million. The Company and, subject to certain limitations contained in their
outstanding debt instruments, the subsidiaries of the Company may incur
additional indebtedness to finance working capital needs, capital expenditures,
acquisitions or for other purposes. See "Description of Certain Indebtedness."


   The Company's level of consolidated indebtedness could have important 
consequences to the holders of Class A Common Stock, including the following: 
(i) a substantial portion of the Company's consolidated cash flows from 
operations must be dedicated to the payment of the interest on and principal 
of its outstanding indebtedness and will not be available for other purposes, 
including payment of dividends; (ii) the ability of the Company to obtain 
financing in the future for working capital needs, capital expenditures, 
acquisitions or other purposes may be materially limited or impaired; (iii) 
the Company's level of indebtedness may reduce the Company's flexibility to 
respond to changing business and economic conditions; and (iv) certain of the 
Company's borrowings are and will continue to be at variable rates of 
interest, which could result in higher interest expense in the event of 
increases in interest rates. 

   The Company intends to satisfy anticipated cash requirements, including 
for debt service, through cash flows from operations and funds from 
borrowings under credit facilities. There can be no assurance, however, that 
cash flows from operations and funds from available borrowings under the 
Company's existing credit facilities will be sufficient to meet the Company's 
cash requirements on a consolidated basis. If the Company is unable to 
satisfy such cash requirements, the Company could be required to adopt one or 
more alternatives, such as reducing or delaying capital expenditures, 
refinancing or restructuring its indebtedness, selling assets or operations, 
seeking capital contributions or loans from affiliates of the Company or 
issuing additional shares of capital stock. There can be no assurance that 
any of such actions could be effected, that they would enable the Company to 
continue to satisfy its capital requirements or that they would be permitted 
under the terms of the Company's various debt instruments then in effect. See 
"--Impact of Holding Company Structure." 

RESTRICTIONS IMPOSED BY THE TERMS OF THE COMPANY'S INDEBTEDNESS; CONSEQUENCES 
OF FAILURE TO COMPLY 


   The terms and conditions of the debt instruments of Consolidated Cigar, 
including its credit agreement, as amended to February 3, 1997 (the "Credit 
Agreement"), and its 10 1/2% Senior Subordinated Notes due 2003 (the "Senior 
Subordinated Notes"), impose restrictions on Consolidated Cigar and its 
subsidiaries that affect, among other things, their ability to incur debt, 
pay dividends or make 


                                9           
<PAGE>

distributions, make acquisitions, create liens, sell assets, create 
restrictions on the payment of dividends and other payments and make certain 
investments. The terms of the Credit Agreement also require Consolidated 
Cigar to maintain specified financial ratios and satisfy certain tests, 
including maximum leverage ratios and minimum interest coverage ratios. In 
addition to limiting the overall operating and financial flexibility of the 
Company and its subsidiaries, the restrictions imposed by these debt 
instruments restrict the ability of Consolidated Cigar to pay dividends and 
distribute funds to the Company. As a result, the Company's ability to pay 
dividends, as well as the Company's sources of funds for other purposes, will 
be limited by such provision. As of December 31, 1996, there was 
approximately $7.5 million outstanding and $25.7 million available under the 
Credit Agreement and $90.0 million aggregate principal amount of Senior 
Subordinated Notes outstanding. 


   Consolidated Cigar's obligations under the Credit Agreement are guaranteed 
by the Company and by all of the domestic subsidiaries of Consolidated Cigar. 
Such guarantees and borrowings under the Credit Agreement are secured by 
first priority liens on all of the material assets of Consolidated Cigar and 
its domestic subsidiaries and pledges of the capital stock of all of 
Consolidated Cigar's subsidiaries (with certain exceptions for the capital 
stock of foreign subsidiaries) and a pledge of all of the shares of common 
stock of Consolidated Cigar owned by the Company (collectively, the 
"Collateral"). The occurrence of a change of control of the Company would be 
an event of default under the Credit Agreement and would permit the lenders 
under the Credit Agreement to accelerate the debt outstanding thereunder and, 
if the debt is not paid, to proceed to realize on the Collateral. Moreover, 
such event would permit the holders of outstanding Senior Subordinated Notes 
to require the repurchase of their notes. The events that would constitute a 
change of control are described under "Description of Certain Indebtedness." 

   The ability of the Company and its subsidiaries to comply with the terms 
of their respective debt instruments can be affected by events beyond their 
control, including events such as changes in prevailing economic conditions, 
changes in consumer preferences and changes in the competitive environment, 
which could have the effect of impairing the Company's operating performance, 
and there can be no assurance that the Company and its subsidiaries will be 
able to comply with the provisions of their respective debt instruments, 
including compliance by Consolidated Cigar with the financial ratios and 
tests contained in the Credit Agreement. Breach of any of these covenants or 
the failure to fulfill the obligations thereunder and the lapse of any 
applicable grace periods would result in an event of default under the 
applicable debt instruments, and the holders of such indebtedness could 
declare all amounts outstanding under their debt instruments to be due and 
payable immediately. Any such declaration under a debt instrument is likely 
to result in an event of default under one of the other debt instruments of 
the Company and its subsidiaries. There can be no assurance that the assets 
or cash flows of the Company or its subsidiaries would be sufficient to repay 
in full borrowings under their respective outstanding debt instruments, 
whether upon maturity or if such indebtedness were to be accelerated upon an 
event of default or upon a required repurchase in the event of a change of 
control, or that the Company would be able to refinance or restructure the 
payments on such indebtedness. In the case of the Credit Agreement, if such 
indebtedness were not so repaid, refinanced or restructured, the lenders 
could proceed to realize on the Collateral. See "--Significant Level of 
Indebtedness; Ability to Service Indebtedness," "--Impact of Holding Company 
Structure" and "Description of Certain Indebtedness." 

IMPACT OF HOLDING COMPANY STRUCTURE 

   The Company is a holding company with no business operations of its own. 
The Company's only material asset is all the outstanding capital stock of 
Consolidated Cigar, through which the Company conducts its business 
operations. Accordingly, the Company will be dependent upon the earnings and 
cash flows of, and dividends and distributions from, Consolidated Cigar to 
pay its expenses and meet its obligations, including principal payments on 
the promissory note (the "Promissory Note") in an original principal amount 
of $70.0 million issued by the Company to Mafco Consolidated Group in 
connection with the IPO, and to pay any cash dividends or distributions on 
the Common Stock that may be authorized by the Board of Directors of the 
Company. There can be no assurance that Consolidated Cigar will generate 
sufficient earnings and cash flows to pay dividends or distribute funds to 
the Company or that applicable state law and contractual restrictions, 
including negative covenants contained in the 

                               10           
<PAGE>
debt instruments of the Company's subsidiaries, including Consolidated Cigar, 
then in effect, will permit such dividends or distributions. The terms of 
each of the Credit Agreement and the Senior Subordinated Notes currently 
restrict Consolidated Cigar from paying dividends or making distributions to 
the Company, each subject to certain limited exceptions. See "--Significant 
Level of Indebtedness; Ability to Service Indebtedness" and "--Restrictions 
Imposed by the Terms of the Company's Indebtedness; Consequences of Failure 
to Comply." 

DECLINING MARKET FOR CIGARS THROUGH 1993 

   According to industry sources, the cigar industry experienced declining 
consumption between 1964 and 1993 at a compound annual unit rate of 3.6% 
(and, with respect to large cigar consumption, at a compound annual unit rate 
of 5.0%). The Company experienced similar trends in the unit volume of its 
cigars during such period. While the cigar industry has experienced 
significantly better trends in unit consumption since 1993 compared to this 
historical trend, there can be no assurance that the recent positive trends 
will continue or that the Company would be able to offset any future decline 
in consumption. See "Management's Discussion and Analysis of Financial 
Condition and Results of Operations" and "Business--Market Overview." 

IMPLEMENTATION OF BUSINESS STRATEGY 

   The Company's business strategy is to (i) capitalize on growth 
opportunities in the premium cigar market, (ii) expand mass market cigar and 
pipe tobacco products business, (iii) broaden mass market cigar distribution 
channels, (iv) improve manufacturing processes and raw material procurement 
and (v) pursue selectively strategic acquisitions. See "Business--Business 
Strategy." The Company's ability to implement its business strategy 
successfully will be dependent on business, financial and other factors 
beyond the Company's control, including, among others, prevailing changes in 
consumer preferences, access to sufficient quantities of raw materials, 
availability of trained laborers and changes in tobacco products regulation. 
There can be no assurance that the Company will continue to be successful in 
implementing its business strategy or that the Company's net sales, operating 
margin and net margin will continue to increase at rates similar to those 
experienced by the Company in 1996. 

EXTENSIVE AND INCREASING REGULATION OF TOBACCO PRODUCTS 

   Cigar manufacturers, like other producers of tobacco products, are subject 
to regulation in the United States at the federal, state and local levels. 
Federal law has required health warnings on cigarettes since 1965 and has 
recently required states, in order to receive full funding for federal 
substance abuse block grants, to establish a minimum age of 18 years for the 
sale of tobacco products, together with an appropriate enforcement program. 
The recent trend is toward increasing regulation of the tobacco industry. A 
variety of bills relating to tobacco issues have been recently introduced in 
the Congress of the United States, including bills that would have (i) 
prohibited the advertising and promotion of all tobacco products and/or 
restricted or eliminated the deductibility of such advertising expenses; (ii) 
increased labeling requirements on tobacco products to include, among other 
things, addiction warnings and lists of additives and toxins; (iii) modified 
federal preemption of state laws to allow state courts to hold tobacco 
manufacturers liable under common law or state statutes; (iv) shifted 
regulatory control of tobacco products and advertisements from the U.S. 
Federal Trade Commission (the "FTC") to the U.S. Food and Drug Administration 
(the "FDA"); (v) increased tobacco excise taxes; and (vi) required tobacco 
companies to pay for health care costs incurred by the federal government in 
connection with tobacco-related diseases. Hearings have been held on certain 
of these proposals; however, to date, none of such proposals have been passed 
by Congress. In addition, various federal agencies have recently proposed to 
regulate the tobacco industry. The FDA recently adopted final regulations 
relating to the marketing, promotion and advertisement of smokeless tobacco 
and cigarettes. These regulations are currently being challenged in the 
United States District Court for the Eastern District of North Carolina and 
the United States District Court for the Southern District of New York. While 
the Company is unable to predict the effect of these regulations on its 
business, these and other regulations promulgated by the FDA in the future 
could have a material adverse effect on the operations of the Company. 
Numerous proposals 

                               11           
<PAGE>

have also been considered at the state and local legislative level and by 
regulatory bodies, including restricting smoking in certain public areas, 
requiring cigar or pipe tobacco to carry health warnings, requiring 
disclosure of ingredients in cigars and other tobacco products and requiring 
little cigars to be "fire-safe" (i.e., cigars that extinguish themselves if 
not continuously smoked). Passage of legislation requiring little cigars to 
be "fire-safe" could have a material adverse effect on the Company's little 
cigar sales because of the technological difficulties in complying with such 
legislation. The Company does not expect the passage of any such legislation 
to have a material adverse effect on the Company's business or results of 
operations taken as a whole. Increased cigar consumption and the publicity 
such increase has received may increase the risk of additional regulation of 
tobacco products or of cigars. There can be no assurance as to the ultimate 
content, timing or effect of any additional regulation of tobacco products by 
any federal, state, local or regulatory body, and there can be no assurance 
that any such legislation or regulation would not have a material adverse 
affect on the Company's business. 

   Consideration at both the federal and state level also has been given to 
the consequences of tobacco smoke on others who are not currently smoking (so 
called "second-hand" smoke). There can be no assurance that regulation 
relating to second-hand smoke will not be adopted or that such regulation or 
related litigation would not have a material adverse effect on the Company's 
results of operations or financial condition. See "Business--The Tobacco 
Industry--Regulation." 


TOBACCO INDUSTRY LITIGATION 

   The cigarette and smokeless tobacco industries have experienced and are 
experiencing significant health-related litigation involving tobacco and 
health issues. Plaintiffs in such litigation have and are seeking 
compensation and, in some cases, punitive damages, for various injuries 
resulting from the use of tobacco products or exposure to tobacco smoke, 
including health care costs. In one such recent case against a cigarette 
manufacturer, the plaintiffs were awarded compensatory damages totalling 
$750,000. Although, to date, the Company has not been the subject of any such 
material health-related litigation and the cigar industry has not experienced 
material health-related litigation, there can be no assurance that there will 
not be an increase in health-related litigation against the cigarette and 
smokeless tobacco industries or similar litigation in the future against 
cigar manufacturers. The costs to the Company of defending prolonged 
litigation and any settlement or successful prosecution of any material 
health-related litigation against manufacturers of cigars, cigarettes or 
smokeless tobacco or suppliers to the tobacco industry could have a material 
adverse effect on the Company's business. See "Business--The Tobacco 
Industry--Litigation." 


   The recent increase in the sales of cigars and the publicity such increase 
has received may have the effect of increasing the probability of legal 
claims. Also, a recent study published in the journal Science reported that a 
chemical found in tobacco smoke has been found to cause genetic damage in 
lung cells that is identical to damage observed in many malignant tumors of 
the lung and, thereby, directly links lung cancer to smoking. This study 
could affect pending and future tobacco regulation or litigation. 


EFFECTS OF INCREASES IN EXCISE TAXES 

   Cigars and pipe tobacco have long been subject to federal, state and local 
excise taxes, and such taxes have frequently been increased or proposed to be 
increased, in some cases significantly, to fund various legislative 
initiatives. In particular, there have been proposals by the federal 
government in the past to reform health care through a national program to be 
funded principally through increases in federal excise taxes on tobacco 
products. Enactment of new or significant increases in existing federal, 
state or local excise taxes would result in decreased unit sales of cigars 
and pipe tobacco, which could have a material adverse effect on the Company's 
business. See "Management's Discussion and Analysis of Financial Condition 
and Results of Operations--Taxation and Regulation--Excise Taxes" and 
"Business--The Tobacco Industry--Excise Taxes." 

SUBSTANTIAL EFFECTS OF FAILURE TO RECEIVE POSSESSIONS TAX CREDIT 

   The Company derives a significant amount of its income from its Puerto 
Rico operations. Prior to December 31, 1993, income earned by the Company 
from its Puerto Rico operations was subject to the 

                               12           
<PAGE>

provisions of Section 936 of the Internal Revenue Code of 1986, as amended 
(the "Code") . Section 936 of the Code allowed for a "possessions tax credit" 
against United States federal income tax for the amount of United States 
federal income tax attributable to the Puerto Rico taxable earnings. As part 
of the Omnibus Budget Reconciliation Act of 1993 ("OBRA 93"), for the years 
after December 31, 1993, the possessions tax credit has been limited based 
upon a percentage of qualified wages in Puerto Rico, plus certain amounts of 
depreciation (the "Current Limitation"). While the Company believes that it 
qualified for the possessions tax credit during 1996, 1995 and 1994, and 
expects that it will continue to qualify for the possessions tax credit for 
every year that such credit is available in amounts to offset the majority of 
any United States federal income tax related thereto, the future eligibility 
and the amounts of the credit will depend on the facts and circumstances of 
the Company's Puerto Rico operations during each of the taxable years 
subsequent to 1996. Failure to receive the possessions tax credit 
attributable to the Company's Puerto Rico operations would have a material 
adverse effect on the Company. 

   On August 20, 1996, the Small Business Job Protection Act of 1996 (the 
"SBJPA") was enacted into law. Under the SBJPA, Section 936 of the Code, the 
possessions tax credit, was repealed, subject to special grandfather rules 
for which the Company would be eligible, provided that the Company does not 
add a "substantial new line of business." Under the grandfather rules, for 
the Company's taxable years beginning after December 31, 2001 and before 
January 1, 2006, the Company's business income from its Puerto Rico 
operations eligible for the possessions tax credit would, in addition to the 
Current Limitation, generally be limited to its average annual income from 
its Puerto Rico operations, adjusted for inflation, computed during the 
Company's five most recent taxable years ending before October 14, 1995 and 
excluding the highest and lowest years. For taxable years after December 31,
2005, the possessions tax credit would be eliminated. The repeal of the
possessions tax credit could have a material adverse effect on the Company for
taxable years beginning after December 31, 2001 and before January 1, 2006 to
the extent that the Company's annual income from its Puerto Rico operations
exceeds its average annual income from its Puerto Rico operations (as computed
in the manner described in the preceding sentence), and for taxable years after
December 31, 2005. Although it does not currently have any definitive plans
with respect thereto, the Company expects to evaluate alternatives that may be
available to it in order to mitigate the effects of the SBJPA. See
"Management's Discussion and Analysis of Financial Condition and Results of
Operations--Taxation and Regulation--Possessions Tax Credit."


SUBSTANTIAL EFFECTS OF ELIMINATION OF PUERTO RICO TAX EXEMPTION 


   Pursuant to a grant of industrial tax exemption which expires in 2002, 
income earned by Congar International Corporation, a wholly owned subsidiary 
of the Company ("CIC"), from the manufacture of cigars in Puerto Rico enjoys 
a 90% income tax exemption from Puerto Rican income taxes. The remaining 10% 
of such income is taxed at a maximum surtax rate of 45%, resulting in an 
effective income tax rate for such income of approximately 4.5% under current 
tax rates. Funds repatriated to the Company are subject to a maximum Puerto 
Rican tollgate tax of 10%. Legislation enacted in Puerto Rico in 1993 
included a provision for prepaying a portion of these tollgate taxes 
effective for the 1993 fiscal year and subsequent periods. There can be no 
assurance that the Puerto Rico tax exemption will not be limited or 
eliminated in the future. Any significant limitation on or elimination of the 
Puerto Rico tax exemption would have a material adverse effect on the 
Company. See Note H of the Notes to the Consolidated Financial Statements of 
the Company included elsewhere in this Prospectus. 


CONSTRAINTS ON ABILITY TO SATISFY DEMAND 

   As a result of the increased demand for its hand-made premium cigars, the 
Company had backorders at the end of 1994 and 1995 of 3.2 million and 4.3 
million cigars, respectively, and 37.0 million cigars at December 31, 1996. 
Although the demand for premium cigars has continued to increase, the 
substantial increase in backorders of premium cigars experienced by the 
Company in 1996 was due, at least in part, to the practice by retailers of 
submitting orders well in excess of required quantities in an 

                               13           
<PAGE>

attempt to ensure a larger allocation of the Company's premium cigar 
production. As such, the increase in backorders does not accurately reflect 
the demand for the Company's premium cigars. Beginning in 1997, the Company 
established new ordering policies to reduce backorders. As a result of
such new ordering policies, the amount of future backorders will not be
comparable to those previously experienced by the Company. The Company's ability
to increase its production of premium cigars and decrease its backorders is, 
however, constrained by a shortage of experienced skilled laborers. Although 
the Company is hiring and training new skilled laborers, the training process 
averages up to one year and not all trainees are able to successfully 
complete the Company's training program. While the Company is pursuing 
measures to increase its production of premium cigars, there can be no 
assurance that these measures will be successful or that they will enable the 
Company to meet any future level of demand for its premium cigars. Any 
material inability of the Company to fill its premium cigar backorders in a 
timely manner could have a material adverse effect on the Company's business, 
including the loss of sales by the Company. 


   The Company's ability to manufacture premium and mass market cigars may 
also be constrained by the ability of tobacco growers and suppliers to meet 
the Company's demands for its raw materials in a timely manner. Tobacco, as a 
crop that is harvested annually, restricts the ability of tobacco growers to 
adjust acreage grown in any given year to meet changes in market demands. In 
addition, increases in acreage of tobacco grown requires significant capital, 
which growers may be unable or unwilling to invest. If the rate of escalation 
in consumption of cigars and other tobacco products continues, but the supply 
of tobacco remains constant or increases at a lower rate than demand, the 
Company's ability to increase its production of cigars, and thereby reduce 
its backorders, could be inhibited. The Company has recently experienced 
shortages in certain types of its natural wrapper and premium cigar tobaccos 
due to the increase in demand for high quality natural wrapped cigars. These 
shortages have caused the price of natural wrapper and premium cigar tobaccos 
to increase. To date, these shortages have not materially adversely affected 
cigar manufacturing or the Company's profitability, but could if the Company 
is unable to purchase additional quantities of certain tobaccos in the future 
or is unable to pass increases for such raw materials onto its customers. See 
"--Social, Political and Economic Risks Associated with Foreign Operations 
and International Trade," "Business--Backorders" and "Business--Raw 
Materials." 

SOCIAL, POLITICAL AND ECONOMIC RISKS ASSOCIATED WITH FOREIGN OPERATIONS AND 
INTERNATIONAL TRADE 

   A substantial portion of the manufacturing operations of the Company are 
located in territories and countries outside of the United States, including 
Puerto Rico, the Dominican Republic, Jamaica and Honduras, and the 
manufacturer and supplier of the Company's TE-AMO cigars is located in 
Mexico. In addition, the Company buys tobacco directly from a large number of 
suppliers located in territories and countries outside the United States, 
including Brazil, Cameroon, the Central African Republic, Costa Rica, 
Germany, Italy, the Dominican Republic, Paraguay, the Philippines, Indonesia, 
Honduras and Mexico. The Company is exposed to the risk of changes in social, 
political and economic conditions inherent in foreign operations and 
international trade, including changes in the laws and policies that govern 
foreign investment and international trade in territories and countries where 
it currently has operations and conducts international trade, as well as, to 
a lesser extent, changes in United States laws and regulations relating to 
foreign investment and trade. Any such social, political or economic changes 
could pose, among other things, the risk of finished product and raw material 
supply interruption or significant increases in finished product and raw 
material prices. Accordingly, there can be no assurance that any such changes 
in social, political or economic conditions will not have a material adverse 
effect on the Company's business. 

CONTROL BY MAFCO CONSOLIDATED GROUP 

   Holders of the Company's Class A Common Stock are entitled to one vote per 
share and holders of the Company's Class B Common Stock are entitled to ten 
votes per share. Each share of Class B Common Stock is convertible at any 
time into one share of Class A Common Stock and converts automatically into 
one share of Class A Common Stock upon a transfer to any person other than a 
Permitted Transferee, which generally consists of affiliates of Mafco 
Consolidated Group. Immediately after consummation of the Offerings, Mafco 
Consolidated Group will beneficially own all of the remaining 19,600,000 
outstanding shares of Class B Common Stock, which will represent 
approximately 94.7% of 

                               14           
<PAGE>
the combined voting power of the outstanding shares of Common Stock (or 
18,850,000 shares, representing approximately 94.1% of the combined voting 
power if the Underwriters' over-allotment options are exercised in full). 
Accordingly, Mafco Consolidated Group will continue to be able to elect the 
entire Board of Directors of the Company and control the vote on all matters 
submitted to a vote of the Company's stockholders. Mafco Consolidated Group 
is 85% owned through Mafco Holdings by Ronald O. Perelman. 

   All of the shares of common stock of Mafco Consolidated Group owned by 
Mafco Holdings are, and shares of intermediate holding companies are or may 
from time to time be, pledged to secure obligations of Mafco Holdings or its 
affiliates. Subject to applicable law and the terms of such indebtedness, 
Mafco Holdings could sell any or all of the shares of common stock of Mafco 
Consolidated Group owned by it from time to time for any reason. In addition, 
such shares may be sold in the event that Mafco Holdings or its affiliates 
fail to comply with their obligations under the obligations which are secured 
by the pledge of such shares and the pledgees thereunder proceed to realize 
on such security. A sale of a sufficient number of shares of Class A Common 
Stock held by Mafco Consolidated Group or acquired upon conversion of its 
shares of Class B Common Stock or a sale of a sufficient number of shares of 
common stock of Mafco Consolidated Group or intermediate holding companies 
owned by Mafco Holdings would result in a change of control of the Company. 
The occurrence of a change of control of the Company would be an event of 
default under the Credit Agreement and would give the holders of the Senior 
Subordinated Notes the right to require the repurchase of their Notes, which 
could require a potential acquiror to either repay or refinance such 
indebtedness. See "--Restrictions Imposed by the Terms of the Company's 
Indebtedness; Consequences of Failure to Comply," "--Anti-Takeover Effects 
of Dual Classes of Stock," "Security Ownership of Certain Beneficial 
Holders," "Certain Relationships and Related Transactions--Relationship with 
Mafco Consolidated Group and Mafco Holdings" and "Description of Certain 
Indebtedness." 

ANTI-TAKEOVER EFFECTS OF DUAL CLASSES OF STOCK 

   Following consummation of the Offerings, through its ownership of all the 
outstanding shares of Class B Common Stock, Mafco Consolidated Group will 
continue to be able to control the vote on all matters submitted to a vote of 
the Company's stockholders, including extraordinary transactions such as 
mergers, sales of all or substantially all of the Company's assets or going 
private transactions. Such control by Mafco Consolidated Group may discourage 
certain types of transactions involving an actual or potential change of 
control of the Company, including transactions in which the holders of Class 
A Common Stock might receive a premium for their shares over prevailing 
market prices. See "--Control by Mafco Consolidated Group" and "Description 
of Capital Stock." 

POSSIBLE FUTURE SALES OF SHARES BY MAFCO CONSOLIDATED GROUP 

   Immediately after consummation of the Offerings, the Company will have 
outstanding 11,075,000 shares of Class A Common Stock and 19,600,000 shares 
of Class B Common Stock. Subject to the restrictions described under "Shares 
Eligible for Future Sale" and applicable law, Mafco Consolidated Group could 
sell any or all of the remaining shares of Common Stock owned by it from time 
to time for any reason. Pursuant to a Registration Rights Agreement between 
the Company and Mafco Consolidated Group (the "Registration Rights 
Agreement"), Mafco Consolidated Group has the right to require the Company to 
register the shares of Class A Common Stock acquired upon conversion of its 
shares of Class B Common Stock to facilitate their possible sale, including 
the shares being offered hereby. Although the Company can make no prediction 
as to the effect, if any, that sales of shares of Class A Common Stock by 
Mafco Consolidated Group would have on the market price prevailing from time 
to time, sales of substantial amounts of Class A Common Stock or the 
availability of such shares for sale could adversely affect prevailing market 
prices. See "Shares Eligible for Future Sale." 

                               15           
<PAGE>
                               USE OF PROCEEDS 

   The Company will not receive any proceeds from the sale of Class A Common 
Stock by the Selling Stockholder. 

                               DIVIDEND POLICY 


   The Company does not anticipate that any dividends will be declared on the 
Class A Common Stock in the foreseeable future. The Company intends to retain 
earnings to finance the expansion of its business. For the years ended 
December 31, 1995 and 1996, the Company paid cash dividends of $5.0 million 
and $12.8 million (excluding the dividend of the proceeds of the IPO), 
respectively. 

   The Company, as a holding company with no business operations of its own, 
is dependent on dividends and distributions from Consolidated Cigar to pay 
any cash dividends or distributions on the Common Stock. The terms of the 
Credit Agreement and the Senior Subordinated Notes limit the payment of 
dividends or distributions to the Company by Consolidated Cigar to an amount 
(based on a formula set forth in the indenture (the "Senior Subordinated 
Notes Indenture") pursuant to which the Senior Subordinated Notes were 
issued) equal to approximately $9.3 million as of December 31, 1996. In 
connection with the IPO, Consolidated Cigar entered into an amendment to the 
Credit Agreement, which, among other things, permitted Consolidated Cigar to 
pay a $5.6 million dividend to the Company and permits Consolidated Cigar to 
pay dividends and make distributions on terms substantially similar to those 
contained in the Senior Subordinated Notes Indenture. So long as the Credit 
Agreement is in effect and the Senior Subordinated Notes are outstanding, 
each in their current form, the Company's ability to obtain distributions 
from Consolidated Cigar to enable it to fund dividend payments will be 
limited. Subject to such restrictions, any future declaration of cash 
dividends will be at the discretion of the Company's Board of Directors and 
will be dependent upon the Company's results of operations, financial 
condition, contractual restrictions and other factors deemed relevant by the 
Board of Directors of the Company. See "Risk Factors--Restrictions Imposed by 
the Terms of the Company's Indebtedness; Consequences of Failure to Comply" 
and "Description of Certain Indebtedness." 


                     PRICE RANGE OF CLASS A COMMON STOCK 

   Since the IPO of the Company's Class A Common Stock at $23.00 per share in 
August 1996, the Class A Common Stock has been traded on the New York Stock 
Exchange (the "NYSE") under the symbol "CIG." The following table sets forth 
for the periods indicated the high and low sale prices per share of the Class 
A Common Stock as reported by the NYSE. 


<TABLE>
<CAPTION>
                                                 HIGH       LOW 
                                              --------  --------- 
<S>                                           <C>       <C>
1996 
- - -----
Third Quarter (August 16 to September 30)  ..    $32 5/8    $26 
Fourth Quarter ..............................     31 1/4     23 1/2 
1997 
- - ----
First Quarter (through March 20) ............     27 1/2     22 1/4 
</TABLE>



   The last reported sales price of the Class A Common Stock as reported on 
the NYSE on March 20, 1997 was $23 7/8 per share. As of March 19, 1997, 
there were approximately 149 holders of record of the Class A Common Stock. 


                               16           
<PAGE>
                                CAPITALIZATION 


   The following table sets forth the cash and cash equivalents and the 
unaudited actual capitalization of the Company as of December 31, 1996. This
table should be read in conjunction with the Consolidated Financial Statements
of the Company included elsewhere in this Prospectus.



<TABLE>
<CAPTION>
                                                                 DECEMBER 31, 1996 
                                                               -------------------- 
                                                                     ACTUAL(a) 
                                                               -------------------- 
                                                                    (DOLLARS IN 
                                                                     THOUSANDS) 
<S>                                                            <C>
Cash and cash equivalents ....................................        $  1,906 

Short-term debt: 
 Current portion of Promissory Note ..........................          10,000 
Long-term debt: 
 Credit Agreement ............................................           7,500 
 Senior Subordinated Notes ...................................          90,000 
 Promissory Note .............................................          60,000 
                                                               -------------------- 
  Total long-term and short-term debt ........................         167,500 
                                                               -------------------- 
Stockholders' equity: 
 Preferred stock, par value $0.01 per share; 20,000,000 
 shares  authorized; no shares issued and outstanding  .......              -- 
 Class A Common Stock, par value $0.01 per share; 300,000,000 
  shares authorized; 6,075,000 shares issued and 
  outstanding (b)(c) .........................................              61 
 Class B Common Stock, par value $0.01 per share; 250,000,000 
  shares authorized; 24,600,000 shares issued and 
  outstanding (c) ............................................             246 
 Capital deficiency ..........................................         (13,314) 
 Retained earnings ...........................................          14,362 
                                                               -------------------- 
  Total stockholders' equity .................................           1,355 
                                                               -------------------- 
   Total capitalization ......................................        $168,855 
                                                               ==================== 
</TABLE>


- - ------------ 

   (a) Reflects the IPO and the distribution of the net proceeds therefrom to 
       Mafco Consolidated Group. Also reflects the issuance of the Promissory 
       Note to Mafco Consolidated Group. 


   (b) Excludes an aggregate of 3,000,000 shares of Class A Common Stock 
       reserved for issuance under the Stock Plan, including, as of February 
       28, 1997, 1,537,500 shares of Class A Common Stock subject to 
       outstanding options, none of which were exercisable as of such date. 
       See "Management--Stock Plan and Option Grants." 


   (c) In connection with the Offerings, 5,000,000 shares of Class B Common 
       Stock held by Mafco Consolidated Group will be automatically converted 
       into an equal number of shares of Class A Common Stock. As adjusted to 
       reflect the Offerings, there would be 11,075,000 shares of Class A 
       Common Stock issued and outstanding and 19,600,000 shares of Class B 
       Common Stock issued and outstanding. 

                               17           
<PAGE>
                        SELECTED HISTORICAL FINANCIAL DATA 


   The selected historical financial data of the Company for, and as of the 
end of, each of the periods indicated in the five-year period ended December 
31,1996 have been derived from the audited Consolidated Financial Statements 
of the Company. 


   The Company's only material asset is all of the outstanding capital stock 
of Consolidated Cigar, through which the Company conducts its business 
operations. The selected historical financial data therefore reflects the 
consolidated results of Consolidated Cigar and its predecessors. Prior to 
March 3, 1993, Consolidated Cigar was a wholly owned subsidiary of Triple C 
Acquisition Corp. ("Triple C"). On March 3, 1993, Mafco Holdings acquired 
(the "Acquisition") all of the outstanding shares of Triple C and merged 
Triple C into Consolidated Cigar, with Consolidated Cigar being the surviving 
corporation. Accordingly, the selected historical financial data reflect for 
the periods (i) prior to March 3, 1993, the results of Triple C and (ii) 
subsequent to March 2, 1993, the consolidated results of Consolidated Cigar, 
as adjusted to account for the Acquisition under the purchase accounting 
method. The results of operations and financial condition of the Company 
subsequent to the Acquisition ("Post-Acquisition") have been significantly 
affected by adjustments resulting from the Acquisition, including adjustments 
for the substantial increase in debt associated with the Acquisition, the 
allocation of the purchase price and related amortization. As a result, the 
Post-Acquisition results of operations and financial position of the Company 
are not comparable with the results of operations and financial position of 
the Company prior to the Acquisition ("Pre-Acquisition"). 

   On August 21, 1996, the Company completed the IPO of 6,075,000 shares of 
Class A Common Stock at an initial public offering price of $23.00 per share. 
The proceeds, net of underwriters' discount and related fees and expenses, of 
$127.8 million, were paid as a dividend to Mafco Consolidated Group. 
Simultaneously with the IPO, each of the Company's then outstanding shares of 
common stock were converted into 24,600 shares of the newly created Class B 
Common Stock, resulting in a total of 24,600,000 shares of Class B Common 
Stock outstanding following the IPO. In addition, the Company issued a 
non-interest bearing Promissory Note in an original principal amount of $70.0 
million to Mafco Consolidated Group. 

   The following selected historical financial data should be read in 
conjunction with "Management's Discussion and Analysis of Financial Condition 
and Results of Operations" and the Consolidated Financial Statements of the 
Company included elsewhere in this Prospectus. 

                               18           
<PAGE>

                    (IN THOUSANDS, EXCEPT PER SHARE DATA) 



<TABLE>
<CAPTION>
                                           PRE-ACQUISITION 
                                     -------------------------- 
                                                     TWO MONTHS 
                                       YEAR ENDED      ENDED 
                                      DECEMBER 31,    MARCH 2, 
                                          1992          1993 
                                     ------------  ------------ 
<S>                                 <C>            <C>
STATEMENT OF OPERATIONS DATA: 
Net sales ..........................$     127,107     $15,563 
Cost of sales ......................       77,852       9,088 
                                     ------------  ------------ 
Gross profit .......................       49,255       6,475 
Selling, general and administrative 
 expenses ..........................       27,836       4,580 
                                     ------------  ------------ 
Operating income ...................       21,419       1,895 
                                     ------------  ------------ 
Interest expense, net ..............      (10,527 )    (1,660) 
Gain on sale of trademarks .........        6,830          -- 
Minority interest ..................       (3,345 )         5 
Miscellaneous, net .................       (1,364 )      (226) 
                                     ------------  ------------ 
Income before provision for income 
 taxes and extraordinary items  ....       13,013          14 
Provision for income taxes .........        2,370          91 
Extraordinary items ................         (514 )        -- 
                                     ------------  ------------ 
Net income (loss) ..................$      11,157     $   (77) 
                                     ============  ============ 
Net income per common share (a)  ...$        0.45          -- 
                                     ============  ============ 
Weighted average common shares 
 outstanding (a) ...................       24,600      24,600 
</TABLE>


                    (RESTUBBED TABLE CONTINUED FROM ABOVE) 


<TABLE>
<CAPTION>
                                                             POST-ACQUISITION 
                                     -------------------------------------------------------------- 
                                        TEN MONTHS 
                                          ENDED         YEAR ENDED      YEAR ENDED      YEAR ENDED 
                                       DECEMBER 31,    DECEMBER 31,    DECEMBER 31,    DECEMBER 31, 
                                           1993            1994            1995            1996 
                                     --------------  --------------  --------------  -------------- 
<S>                                  <C>             <C>             <C>             <C>
STATEMENT OF OPERATIONS DATA: 
Net sales ..........................     $110,384        $131,510        $158,166        $216,868 
Cost of sales ......................       69,871          78,836          94,347         126,013 
                                     --------------  --------------  --------------  -------------- 
Gross profit .......................       40,513          52,674          63,819          90,855 
Selling, general and administrative 
 expenses ..........................       24,956          29,413          32,393          36,776 
                                     --------------  --------------  --------------  -------------- 
Operating income ...................       15,557          23,261          31,426          54,079 
                                     --------------  --------------  --------------  -------------- 
Interest expense, net ..............      (10,930)        (12,838)        (12,635)        (10,619) 
Gain on sale of trademarks .........           --              --              --              -- 
Minority interest ..................          209              78            (262)           (310) 
Miscellaneous, net .................         (690)           (828)         (1,000)           (906) 
                                     --------------  --------------  --------------  -------------- 
Income before provision for income 
 taxes and extraordinary items  ....        4,146           9,673          17,529          42,244 
Provision for income taxes .........        1,267           1,989           3,599          12,449 
Extraordinary items ................           --              --              --              -- 
                                     --------------  --------------  --------------  -------------- 
Net income (loss) ..................     $  2,879        $  7,684        $ 13,930        $ 29,795 
                                     ==============  ==============  ==============  ============== 
Net income per common share (a)  ...     $   0.12        $   0.31        $   0.57        $   1.11 
                                     ==============  ==============  ==============  ============== 
Weighted average common shares 
 outstanding (a) ...................       24,600          24,600          24,600          26,891 
</TABLE>


<PAGE>


<TABLE>
<CAPTION>
                                  PRE-ACQUISITION 
                                   ------------- 
                                    DECEMBER 31, 
                                        1992 
                                   ------------- 
<S>                                <C>             
BALANCE SHEET DATA (AT PERIOD 
 END): 
Total assets .....................    $110,725 
Long-term debt (including current 
 portion and the Promissory Note)       79,416 
Total stockholders' equity  ......      14,314 
</TABLE>


                    (RESTUBBED TABLE CONTINUED FROM ABOVE) 


<TABLE>
<CAPTION>
                                                          POST-ACQUISITION 
                                   ------------------------------------------------------------- 
                                    DECEMBER 31,    DECEMBER 31,    DECEMBER 31,    DECEMBER 31, 
                                        1993            1994            1995          1996(b)
                                   -------------  --------------  --------------  -------------- 
<S>                                <C>            <C>             <C>             <C>
BALANCE SHEET DATA (AT PERIOD 
 END): 
Total assets .....................    $205,906        $196,909        $191,730        $205,511 
Long-term debt (including current 
 portion and the Promissory Note)      145,300         126,200         110,600         167,500 
Total stockholders' equity  ......      32,879          40,563          54,328           1,355 
</TABLE>

<PAGE>


<TABLE>
<CAPTION>
                                          PRE-ACQUISITION 
                                   ---------------------------- 
                                                     TWO MONTHS 
                                      YEAR ENDED       ENDED 
                                     DECEMBER 31,     MARCH 2, 
                                         1992           1993 
                                   --------------  ------------ 
<S>                                <C>             <C>
OTHER DATA: 
Gross margin(c) ..................         38.8%         41.6% 
Operating margin(c) ..............         16.9          12.2 
EBITDA(d) ........................      $29,330        $2,792 
EBITDA margin(d) .................         23.1%         17.9% 
Capital expenditures .............     $    926       $   115 
Amortization of goodwill .........          110            18 
Cash flows provided by operating 
 activities ......................       20,638         3,462 
Cash flows provided by (used for) 
 investing activities ............         (701)         (247) 
Cash flows used for financing 
 activities ......................      (19,574)       (2,078) 
</TABLE>


                    (RESTUBBED TABLE CONTINUED FROM ABOVE) 


<TABLE>
<CAPTION>
                                                           POST-ACQUISITION 
                                   -------------------------------------------------------------- 
                                      TEN MONTHS 
                                        ENDED         YEAR ENDED      YEAR ENDED      YEAR ENDED 
                                     DECEMBER 31,    DECEMBER 31,    DECEMBER 31,    DECEMBER 31, 
                                         1993            1994            1995            1996 
                                   --------------  --------------  --------------  -------------- 
<S>                                <C>             <C>             <C>             <C>
OTHER DATA: 
Gross margin(c) ..................         36.7%           40.1%           40.3%           41.9% 
Operating margin(c) ..............         14.1            17.7            19.9            24.9 
EBITDA(d) ........................     $ 25,156        $ 30,046        $ 38,125        $ 60,547 
EBITDA margin(d) .................         22.8%           22.8%           24.1%           27.9% 
Capital expenditures .............     $    881        $    788        $    983        $  5,278 
Amortization of goodwill .........        1,399           1,771           1,771           1,651 
Cash flows provided by operating 
 activities ......................        8,842          14,259          19,801          32,583 
Cash flows provided by (used for) 
 investing activities ............         (611)          5,036            (989)         (5,875) 
Cash flows used for financing 
 activities ......................      (12,143)        (18,810)        (19,367)        (25,947) 
</TABLE>


                                                 (footnotes on following page) 

                               19           
<PAGE>


- - -------------
(a)    Net income per common share has been computed assuming the conversion 
       of the Company's common stock, prior to the IPO, into Class B Common 
       Stock as of the beginning of all periods presented and is therefore 
       based upon the weighted average of 24,600,000 shares of common stock 
       outstanding prior to the IPO and 30,675,000 shares of common stock 
       outstanding after the IPO. 

(b)    Reflects the IPO and the distribution of the net proceeds therefrom 
       to Mafco Consolidated Group. Also reflects the issuance by the Company 
       of the Promissory Note in an original principal amount of $70.0 million 
       to Mafco Consolidated Group. 


(c)    Gross margin is defined as gross profit as a percentage of net sales 
       and operating margin is defined as operating income as a percentage of 
       net sales. 

(d)    EBITDA is defined as earnings before interest expense, net, taxes, 
       extraordinary items, depreciation and amortization and minority 
       interest. The Company believes that EBITDA is a measure commonly used 
       by analysts, investors and others interested in the cigar industry. 
       Accordingly, this information has been disclosed herein to permit a 
       more complete analysis of the Company's operating performance. EBITDA 
       should not be considered in isolation or as a substitute for net income 
       or other consolidated statement of operations or cash flows data 
       prepared in accordance with generally accepted accounting principles as 
       a measure of the profitability or liquidity of the Company. EBITDA does 
       not take into account the Company's debt service requirements and other 
       commitments and, accordingly, is not necessarily indicative of amounts 
       that may be available for discretionary uses. EBITDA margin is defined 
       as EBITDA as a percentage of net sales. 



                                      20

<PAGE>

              MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL 
                     CONDITION AND RESULTS OF OPERATIONS 

   The following should be read in conjunction with the Consolidated 
Financial Statements of the Company included elsewhere in this Prospectus. 

OVERVIEW 

   The Company is the largest manufacturer and marketer of cigars sold in the 
United States in terms of dollar sales, with a 1996 market share of 
approximately 23% according to the Company's estimates. The Company markets 
its cigar products under a number of well-known brand names at all price 
levels and in all segments of the growing cigar market. The Company is also a 
leading producer of pipe tobacco and is the largest supplier of private label 
and branded generic pipe tobacco to mass market retailers. In addition, the 
Company distributes a variety of pipe and cigar smokers' accessories. For the 
year ended December 31, 1996, cigars accounted for approximately 92% of the 
Company's net sales. 

   The United States cigar industry experienced declining consumption between 
1964 and 1993 at a compound annual unit rate of 3.6% (and, with respect to
large cigar consumption, at a compound annual unit rate of 5.0%). Recently,
cigar smoking has gained popularity in the United States, resulting in a 
significant increase in consumption and retail sales of cigars, particularly 
for premium cigars. Management believes that this increase in cigar 
consumption and retail sales is the result of a number of factors, including: 
(i) the increase in the number of adults over the age of 50 (a demographic 
group believed to smoke more cigars than any other demographic segment) and 
(ii) the emergence of an expanding base of younger affluent adults who have 
recently started smoking cigars and who tend to smoke premium cigars. The 
growth in industry retail sales of cigars has outpaced unit growth since 1991 
primarily as a result of a combination of increased prices and a shift in the 
sales mix to more expensive cigars. There can be no assurance that unit 
consumption and retail sales of cigars will continue to increase in the 
future. See "Risk Factors--Declining Market for Cigars through 1993" and 
"--Extensive and Increasing Regulation of Tobacco Products." 

   The increased demand for cigars, especially premium cigars, and the 
shortage of experienced skilled laborers caused as a result thereof have 
resulted in the Company's backorders of premium cigars to increase from 3.2 
million cigars at December 31, 1994 to 4.3 million cigars at December 31, 
1995, and to further increase to 37.0 million cigars at December 31, 1996. 
Although the demand for premium cigars has continued to increase in 1996, the 
substantial increase in backorders of premium cigars experienced by the 
Company in 1996 was due, at least in part, to the practice by retailers of 
submitting orders well in excess of required quantities in an attempt to 
ensure a larger allocation of the Company's premium cigar production. As 
such, the increase in backorders does not accurately reflect the demand for 
the Company's premium cigars. Beginning in 1997, the Company established new 
ordering policies to reduce backorders. As a result of such new ordering 
policies, the amount of future backorders will not be comparable to those 
previously experienced by the Company.

   The Company is hiring and training new rollers and bunchers and is 
building additional plant capacity to meet future growth in demand for its 
premium cigars. Although the Company believes that these measures will enable 
it to increase its production of premium cigars, there can be no assurance 
that the Company will be able to meet any future level of demand for its 
premium cigars. The Company's ability to manufacture premium and mass market 
cigars may also be constrained by the ability of tobacco growers and 
suppliers to meet the Company's demands for its raw materials in a timely 
manner. 

   Preliminary industry statistics indicate that both unit consumption and 
retail sales of cigars continued to increase in 1996. Overall consumption of 
cigars increased by approximately 13.0% from approximately 4.0 billion units 
in 1995 to an estimated 4.5 billion units in 1996. Consumption of premium 
cigars increased at a unit rate of approximately 67.0% from 1995 to 275.0 
million units in 1996. In the mass market segment of the industry, 
consumption increased at a unit rate of approximately 11.0% from 1995 to 4.2 
billion units in 1996, with consumption of mass market large cigars 
increasing at a unit rate of approximately 13.0% from 1995 to 2.7 billion 
units in 1996. Consumption of large (premium and mass market) cigars 
increased at a unit rate of approximately 17.1% from 1995 to 3.0 billion 
units in 1996. Total retail sales increased 24.4% from 1995 to $1.3 billion 
in 1996. The Company believes that unit 


                               21           
<PAGE>
consumption of cigars and retail sales in the cigar industry should continue 
to increase in 1997 at rates similar to those experienced by the industry in 
1996 and is very optimistic about the long-term future of the cigar industry 
and the Company. The Company's ability to implement its business strategy 
successfully will be dependent on business, financial, and other factors 
beyond the Company's control, including, among others, prevailing changes in 
consumer preferences, access to sufficient quantities of raw materials, 
availability of trained laborers and changes in tobacco products regulation. 
There can be no assurance that the Company will continue to be successful in 
implementing its business strategy. See "Risk Factors--Implementation of 
Business Strategy." 

RESULTS OF OPERATIONS 


   The discussion set forth below relates to the consolidated results of 
operations and financial condition of the Company for the years ended 
December 31, 1994, 1995 and 1996. 

   The Company is a holding company with no business operations of its own. 
The Company's only material asset is all of the outstanding capital stock of 
Consolidated Cigar, through which the Company conducts its business 
operations. The results of operations and financial position of the Company 
therefore reflect the consolidated results of operations and financial 
position of Consolidated Cigar. 


   The following table sets forth certain statement of operations data and 
the related percentage of net sales (dollars in millions): 


<TABLE>
<CAPTION>
                                                       YEAR ENDED DECEMBER 31, 
                                     ---------------------------------------------------------- 
                                             1994                1995                1996 
                                     ------------------  ------------------  ------------------ 
<S>                                  <C>       <C>       <C>       <C>       <C>       <C>
Net sales ..........................   $131.5    100.0%    $158.2    100.0%    $216.9    100.0% 
Cost of sales ......................     78.8     59.9       94.4     59.7      126.0     58.1 
                                      -------  --------  --------  --------  --------  -------- 
Gross profit .......................     52.7     40.1       63.8     40.3       90.9     41.9 
Selling, general and administrative 
 expenses ..........................     29.4     22.4       32.4     20.4       36.8     17.0 
                                     --------  --------  --------  --------  --------  -------- 
Operating income ...................     23.3     17.7       31.4     19.9       54.1     24.9 
Interest expense, net ..............     12.8      9.7       12.6      8.0       10.6      4.9 
Minority interest and miscellaneous 
 expense, net ......................      0.8      0.6        1.3      0.8        1.3      0.6 
Provision for income taxes .........      2.0      1.5        3.6      2.3       12.4      5.7 
                                     --------  --------  --------  --------  --------  -------- 
Net income .........................   $  7.7      5.9%    $ 13.9      8.8%    $ 29.8     13.7% 
                                     ========  ========  ========  ========  ========  ======== 
</TABLE>



 YEAR ENDED DECEMBER 31, 1996 COMPARED TO YEAR ENDED DECEMBER 31, 1995 

   Net sales were $216.9 million and $158.2 million in 1996 and 1995, 
respectively, an increase of $58.7 million or 37.1%. The increase in net 
sales was primarily due to higher sales of cigars. Cigar sales, particularly 
in the premium market, increased primarily as a result of both a shift in 
sales mix to higher priced cigars and price increases on certain cigar 
brands, and, to a lesser extent, an increase in cigar unit volume. 

   Gross profit was $90.9 million and $63.8 million in 1996 and 1995, 
respectively, an increase of $27.1 million or 42.4%. The increase in gross 
profit for 1996 was due to the increase in sales, partially offset by 
increases in the costs of raw materials. As a percentage of net sales, gross 
 profit increased to 41.9% in 1996 from 40.3% in 1995, primarily due to fixed
manufacturing costs spread over increased production volume. 

   Selling, general and administrative ("SG&A") expenses were $36.8 million 
and $32.4 million in 1996 and 1995, respectively, an increase of $4.4 million 
or 13.5%, primarily due to increased compensation expense in addition to 
increased marketing and selling expenses. As a percentage of net sales, SG&A 
expenses decreased to 17.0% in 1996 from 20.4% in 1995. The decrease was 
primarily due to SG&A expenses increasing at a lower rate relative to the 
increase in net sales. 

   Operating income was $54.1 million and $31.4 million in 1996 and 1995, 
respectively, an increase of $22.7 million or 72.1%. As a percentage of net 
sales, operating income increased to 24.9% in 1996 from 19.9% in 1995, 
primarily due to higher gross profit margins and a decrease in SG&A expenses 
as a percentage of net sales. 


                               22           
<PAGE>

   Interest expense, net, was $10.6 million and $12.6 million in 1996 and 
1995, respectively. The decrease of $2.0 million was primarily a result of a 
lower amount of outstanding debt due to third parties during 1996. 

   The provision for income taxes as a percentage of income before income 
taxes was 29.5% and 20.5% in 1996 and 1995, respectively. The increase in the 
effective rate is primarily due to an increase in income subject to United 
States taxation during 1996 partially offset by tax benefits associated with 
the Company's operations in Puerto Rico. Income tax expense for 1996 reflects 
provisions for federal income taxes, Puerto Rico tollgate taxes and taxes on 
Puerto Rico source income, together with state and franchise taxes. Income 
tax expense for 1995 reflects provisions for federal income taxes, net of tax 
benefit resulting from the utilization of net operating loss carryforwards, 
Puerto Rico tollgate taxes and taxes on Puerto Rico source income, along with 
state and franchise taxes. 

   As a result of the foregoing, the Company had net income of $29.8 million 
in 1996, compared to $13.9 million in 1995, an increase of $15.9 million or 
113.9%. 


 YEAR ENDED DECEMBER 31, 1995 COMPARED TO YEAR ENDED DECEMBER 31, 1994 

   Net sales were $158.2 million and $131.5 million in 1995 and 1994, 
respectively, an increase of $26.7 million or 20.3%. The increase in net 
sales was primarily due to higher sales of cigars. Cigar sales increased 
primarily as a result of an increase in cigar unit volume, particularly in 
the premium market, and, to a slightly lesser extent, a shift in sales mix to 
higher priced cigars and price increases on certain cigar brands. 


   Gross profit was $63.8 million and $52.7 million in 1995 and 1994, 
respectively, an increase of $11.1 million or 21.2%. The increase in gross 
profit for 1995 was due to the increase in sales, partially offset by 
increases in the costs of raw materials. As a percentage of net sales, gross 
profit increased to 40.3% in 1995 from 40.1% in 1994, primarily due to fixed 
manufacturing costs spread over increased production volume. 


   SG&A expenses were $32.4 million and $29.4 million in 1995 and 1994, 
respectively, an increase of $3.0 million or 10.1%, primarily due to 
increased marketing and selling expenses. As a percentage of net sales, SG&A 
expenses decreased to 20.4% in 1995 from 22.4% in 1994. The decrease was 
primarily due to SG&A expenses increasing at a lower rate relative to the 
increase in net sales. 

   Operating income was $31.4 million and $23.3 million in 1995 and 1994, 
respectively, an increase of $8.1 million or 35.1%. As a percentage of net 
sales, operating income increased to 19.9% in 1995 from 17.7% in 1994, 
primarily due to higher gross profit margins and a decrease in SG&A expenses 
as a percentage of net sales. 

   Interest expense, net, was $12.6 million and $12.8 million in 1995 and 
1994, respectively. The decrease of $0.2 million was primarily due to a lower 
amount of debt outstanding in 1995, partially offset by higher interest 
rates. 

   The provision for income taxes as a percentage of income before income 
taxes was 20.5% and 20.6% in 1995 and 1994, respectively. Income tax expense 
in 1995 and 1994 reflects provisions for federal income taxes, net of the tax 
benefit resulting from the utilization of net operating loss carryforwards, 
along with state income and franchise taxes. In addition, income tax expense 
includes a provision for Puerto Rico tollgate taxes and taxes on Puerto Rico 
source income. 


   As a result of the foregoing, the Company had net income of $13.9 million 
in 1995, compared to $7.7 million in 1994, an increase of $6.2 million or 
81.3%. 

LIQUIDITY AND CAPITAL RESOURCES 

   Net cash flows from operating activities were $32.6 million, $19.8 million 
and $14.3 million for 1996, 1995, and 1994, respectively. The increase of 
$12.8 million from 1995 to 1996 was primarily due to an increase in net 
income partially offset by increased working capital requirements. The 
increase of $5.5 million from 1994 to 1995 was due primarily to the increase 
in net income for 1995. 


                               23           
<PAGE>

   Cash flows used in investing in 1996 and 1995 were primarily related to 
capital expenditures. In 1994, however, cash was provided by investing 
activities as a result of the sale of a building in Puerto Rico for $5.8 
million. Capital expenditures were $5.3 million, $1.0 million, and $0.8 
million for the years ended December 31 1996, 1995, and 1994, respectively. 
The capital expenditures in 1994 and 1995 relate primarily to investments in 
cigar manufacturing equipment and are part of the continual maintenance and 
upgrading of the Company's manufacturing facilities. The capital expenditures 
in 1996 relate primarily to investments in the Company's manufacturing 
facilities to meet increased demand for the Company's premium cigars, 
including expansion of its existing manufacturing facilities in the Dominican 
Republic and Honduras and construction, as part of a joint venture, of a new 
facility in Jamaica. For 1997, the Company plans to continue expanding its 
facilities in the Dominican Republic and Honduras as well as add equipment to 
other facilities for a total cost of approximately $4.0 million. In 1996, 
$0.5 million of cash flows was also invested, as part of an equity 
investment, in the Jamaican joint venture. 

   Cash flows used for financing activities in 1996, 1995, and 1994 were 
$25.9 million, $19.4 million, and $18.8 million, respectively. In each 
period, such cash flows were used to make net repayments of borrowings, 
primarily under the Credit Agreement. In addition, cash flows used for 
financing activities in 1996 and 1995 were used to pay $12.8 million of 
dividends to Mafco Consolidated Group during 1996 and a $5.0 million dividend 
to Mafco Holdings during 1995. In 1996, cash flows included $127.8 million of 
net proceeds from the IPO, which were immediately paid as a dividend to Mafco 
Consolidated Group. 

   In 1993 and 1994, Consolidated Cigar entered into two five-year interest 
rate swap agreements in an aggregate notional amount of $85.0 million. Under 
the terms of the agreements, Consolidated Cigar receives a fixed interest 
rate averaging approximately 5.8% and pays a variable interest rate equal to 
the six-month London interbank offered rate (LIBOR). Consolidated Cigar 
entered into such agreements to take advantage of the differential between 
long-term and short-term interest rates and effectively converted the 
interest rate on $85.0 million of fixed-rate indebtedness under the Senior 
Subordinated Notes to a variable rate. Had Consolidated Cigar terminated 
these agreements, which the Company considers to be held for other than 
trading purposes, on January 31, 1997, the Company would have realized a 
combined loss of approximately $1.1 million. Future positive or negative cash 
flows associated with these agreements will depend upon the trend of 
short-term interest rates during the remaining life of the agreements. In the 
event of non-performance of the counterparties at anytime during the 
remaining lives of these agreements, which expire at December 1998 and 
January 1999, the Company could lose some or all of any future positive cash 
flows. However, the Company does not anticipate non-performance by such 
counterparties. The Company does not currently anticipate terminating these 
agreements; however, the Company will from time to time continue to review 
its financing alternatives with respect to its fixed and floating rate debt. 

   Consolidated Cigar intends to fund working capital requirements, capital 
expenditures and debt service requirements for the foreseeable future through 
cash flows from operations and borrowings under the Credit Agreement. The 
Company is dependent on the earnings and cash flows of, and dividends and 
distributions from, Consolidated Cigar to pay its expenses and meet its 
obligations, including principal payments on the $70.0 million non-interest 
bearing Promissory Note issued to Mafco Consolidated Group in conjunction 
with the IPO. The Company is also dependent on distributions from 
Consolidated Cigar to pay any cash dividends or distributions on the Common 
Stock that may be authorized by the Board of Directors of the Company. There 
can be no assurance that Consolidated Cigar will generate sufficient earnings 
and cash flows to pay dividends or distribute funds to the Company to enable 
the Company to pay its expenses and meet its obligations, including principal 
payments on the Promissory Note, or that applicable state law and contractual 
restrictions, including negative covenants contained in the debt instruments 
of the Company's subsidiaries, including Consolidated Cigar, then in effect, 
will permit such dividends or distribution. The terms of the Credit Agreement 
and the Senior Subordinated Notes limit the payment of dividends or 
distributions to the Company by Consolidated Cigar to an amount (based on a 
formula set forth in the Senior Subordinated Notes Indenture) equal to 
approximately $9.3 million as of December 31, 1996. 


                               24           
<PAGE>

   The Credit Agreement consists of a revolving credit facility (the 
"Revolving Credit Facility") and a working capital facility (the "Working 
Capital Facility"). The Revolving Credit Facility and the Working Capital 
Facility have final maturities on April 3, 1999 and have no scheduled 
amortization requirements. The Credit Agreement is secured by first priority 
liens on all of the material assets of Consolidated Cigar and its domestic 
subsidiaries and pledges of the capital stock of all of Consolidated Cigar's 
subsidiaries (with certain exceptions for the capital stock of foreign 
subsidiaries). Consolidated Cigar's obligations under the Credit Agreement 
are guaranteed by the Company and by all of the domestic subsidiaries of 
Consolidated Cigar. The guarantee by the Company will continue to be secured 
by a pledge of all of the shares of common stock of Consolidated Cigar owned 
by the Company. The Credit Agreement also contains various restrictive 
covenants including, among other things, limitations on the ability of 
Consolidated Cigar and its subsidiaries to incur debt, create liens, pay 
dividends, sell assets, and make investments, acquisitions and capital 
expenditures. In addition, the Credit Agreement requires Consolidated Cigar 
to maintain specified financial ratios and satisfy certain tests, including 
maximum leverage ratios and minimum interest coverage ratios. The Credit 
Agreement also contains customary events of default and permits Consolidated 
Cigar to pay dividends and make distributions on terms substantially similar 
to those contained in the Senior Subordinated Notes Indenture. The Credit 
Agreement was amended on February 3, 1997 to reduce the amount of various 
interest rate margins charged against outstanding borrowings. As of December 
31, 1996, there was approximately $25.7 million unused and available under 
the Credit Agreement, after taking into account approximately $1.7 million 
utilized to support letters of credit. See Note F of the Notes to 
Consolidated Financial Statements of the Company included elsewhere in this 
Prospectus. 


INFLATION 

   The Company has historically been able to pass inflationary increases for 
raw materials and other costs onto its customers through price increases and 
anticipates that it will be able to do so in the future. 

TAXATION AND REGULATION 

 EXCISE TAXES 

   Cigars and pipe tobacco have long been subject to federal, state and local 
excise taxes, and such taxes have frequently been increased or proposed to be 
increased, in some cases significantly, to fund various legislative 
initiatives. In particular, there have been proposals by the federal 
government in the past to reform health care through a national program to be 
funded principally through increases in federal excise taxes on tobacco 
products. Enactment of significant increases in or new federal, state or 
local excise taxes would result in decreased unit sales of cigars and pipe 
tobacco, which would have a material adverse effect on the Company's 
business. See "Business--The Tobacco Industry--Excise Taxes." 

 POSSESSIONS TAX CREDIT 


   Prior to December 31, 1993, income earned by the Company from its Puerto 
Rico operations was subject to the provisions of Section 936 of the Code. 
Section 936 of the Code allowed for a "possessions tax credit" against United 
States federal income tax for the amount of United States federal income tax 
attributable to the Puerto Rico taxable earnings. As part of OBRA 93, for the 
years after December 31, 1993, the possessions tax credit has been limited 
based upon a percentage of qualified wages in Puerto Rico, plus certain 
amounts of depreciation. The Company believes that it qualified for the 
possessions tax credit during 1996, 1995 and 1994. The Company expects that 
it will continue to qualify for the possessions tax credit for every year 
that such credit is available in such amounts to offset the majority of any 
United States federal income tax related thereto, but eligibility and the 
amounts of the credit will depend on the facts and circumstances of the 
Company's Puerto Rico operations during each of the taxable years subsequent 
to 1996. Failure to receive the possessions tax credit attributable to the 
Company's Puerto Rico operations would have a material adverse effect on the 
Company. 

   On August 20, 1996, the SBJPA was enacted into law. Under the SBJPA, 
Section 936 of the Code, the possessions tax credit, was repealed, subject to 
special grandfather rules for which the Company 


                               25           
<PAGE>

would be eligible, provided that the Company does not add a "substantial new
line of business." Under the grandfather rules, for the Company's taxable years
beginning after December 31, 2001 and before January 1, 2006, the Company's
business income from its Puerto Rico operations eligible for the possessions
tax credit would, in addition to the Current Limitation, generally be limited
to its average annual income from its Puerto Rico operations, adjusted for
inflation, computed during the Company's five most recent taxable years ending
before October 14, 1995 and excluding the highest and lowest years (the "Income
Limitation"). For taxable years after December 31, 2005, the possessions tax
credit would be eliminated. The repeal of the possessions tax credit could have
a material adverse effect on the Company for taxable years beginning after
December 31, 2001 and before January 1, 2006, to the extent that the Company's
annual income from its Puerto Rico operations exceeds its average annual income
from its Puerto Rico operations (as computed in the manner described in the
preceding sentence), and for taxable years after December 31, 2005. Although it
does not currently have any definitive plans with respect thereto, the Company
expects to evaluate alternatives that may be available to it in order to
mitigate the effects of the SBJPA. On February 6, 1997, President Clinton
proposed certain tax law changes which, if enacted, would eliminate the Income
Limitation, extend the possession tax credit indefinitely and make the credit
available to newly established business operations. See "Risk
Factors--Substantial Effects of Failure to Receive Possessions Tax Credit."


 PUERTO RICO TAX EXEMPTION 


   Pursuant to a grant of industrial tax exemption which expires in 2002, 
income earned by CIC from the manufacture of cigars in Puerto Rico enjoys a 
90% income tax exemption from Puerto Rican income taxes. The remaining 10% of 
such income is taxed at a maximum surtax rate of 45%, resulting in an 
effective income tax rate for such income of approximately 4.5% under current 
tax rates. Funds repatriated to the Company are subject to a maximum Puerto 
Rican tollgate tax of 10%. Legislation enacted in Puerto Rico in 1993 
included a provision for prepaying a portion of these tollgate taxes 
effective for the 1993 fiscal year and subsequent periods. There can be no 
assurance that the Puerto Rico tax exemption will not be limited or 
eliminated in the future. Any significant limitation on or elimination of the 
Puerto Rico tax exemption would have a material adverse effect on the 
Company. See Note H of the Notes to Consolidated Financial Statements of the 
Company included elsewhere in this Prospectus. 


 REGULATION 

   Cigar manufacturers, like other producers of tobacco products, are subject 
to regulation in the United States at the federal, state and local levels. 
The recent trend is toward increasing regulation of the tobacco industry. 
There can be no assurance as to the ultimate content, timing or effect of any 
additional regulation of tobacco products by any federal, state, local or 
regulatory body, and there can be no assurance that any such legislation or 
regulation would not have a material adverse effect on the Company's 
business. See "Business--The Tobacco Industry--Regulation." 

SEASONALITY 

   The Company's business is generally non-seasonal. However, slight 
increases in cigar unit volume are experienced prior to Father's Day and the 
Christmas season. 

                               26           
<PAGE>
                                   BUSINESS 
GENERAL 


   The Company is the largest manufacturer and marketer of cigars sold in the 
United States in terms of dollar sales, with a 1996 market share of 
approximately 23% according to the Company's estimates. The Company markets 
its cigar products under a number of well-known brand names at all price 
levels and in all segments of the growing cigar market, including premium 
large cigars, mass market large cigars and mass market little cigars. The 
Company attributes its leading market position to the following competitive 
strengths: (i) well-known brand names, many of which are the leading brands 
in their category; (ii) broad range of product offerings within both the 
premium and mass market segments of the United States cigar market; (iii) 
commitment to and reputation for manufacturing quality cigars; (iv) marketing 
expertise and close attention to customer service; (v) efficient 
manufacturing operations; and (vi) an experienced management team. The 
Company is also a leading producer of pipe tobacco and is the largest 
supplier of private label and branded generic pipe tobacco to mass market 
retailers. In addition, the Company distributes a variety of pipe and cigar 
smokers' accessories. 


   The Company's cigars and pipe tobacco products are marketed under a number 
of well-known brand names. The Company's premium cigars include the H. 
UPMANN, MONTECRISTO, DON DIEGO, TE-AMO, SANTA DAMIANA, ROYAL JAMAICA, PRIMO 
DEL REY and MONTECRUZ brands. The Company's mass market large cigars include 
the ANTONIO Y CLEOPATRA (also known as AYC), DUTCH MASTERS, EL PRODUCTO, 
MURIEL, BACKWOODS, SUPER VALUE and SUPRE SWEETS brands. The Company's mass 
market little cigars include the DUTCH TREATS, SUPER VALUE and SUPRE SWEETS 
brands. The Company's pipe tobacco products include the MIXTURE NO. 79 and 
CHINA BLACK brands. 


   The Company's financial results reflect the strength of the cigar industry 
and the Company's leadership position in that industry. In 1996, the Company 
had net sales of $216.9 million, operating income of $54.1 million, and net 
income of $29.8 million, representing increases of 37.1%, 72.1%, and 113.9%, 
respectively, from 1995 results. 


BUSINESS STRATEGY 

   The Company's business strategy includes: 

 CAPITALIZE ON GROWTH OPPORTUNITIES IN THE PREMIUM CIGAR SEGMENT 

   The Company intends to capitalize on the rapidly growing premium cigar 
market by (i) increasing the Company's production capabilities through its 
recently completed facility in Jamaica and continued expansion of its 
existing facilities in the Dominican Republic and Honduras, (ii) improving 
the market's awareness and recognition of its premium cigars through targeted 
marketing programs and (iii) expanding its premium cigar product offerings 
through the introduction of new super-premium cigars, such as H. UPMANN 
CHAIRMAN'S RESERVE and PLAYBOY by DON DIEGO, and the extension of its 
existing brands. 

   INCREASE PREMIUM CIGAR PRODUCTION. To increase production to meet existing 
and expected growth in demand for its premium cigars, the Company is (i) 
adding workers for second shifts at its manufacturing facilities in the 
Dominican Republic, (ii) actively hiring experienced, skilled rollers and 
bunchers, as well as training new rollers and bunchers, (iii) continuing to 
expand its manufacturing facilities in the Dominican Republic and Honduras, 
(iv) evaluating joint venture opportunities in countries where it may be 
advantageous to produce premium cigars and (v) continuing to improve 
manufacturing efficiencies. The Company currently estimates that it will 
spend approximately $4.0 million in 1997 for expansion of existing facilities 
and acquisition of additional manufacturing equipment. 

   IMPROVE BRAND AWARENESS AND RECOGNITION. In order to further strengthen 
and broaden the brand recognition of its premium cigars and to support new 
product introductions, the Company is increasing its marketing and 
advertising expenditures for its premium cigar products. This advertising is 
designed to enhance the Company's image and to promote specific brands. 

   EXPAND PREMIUM CIGAR BRANDS. As part of its strategy to capitalize on the 
significant growth in the premium cigar market and the increased demand for 
its premium cigars, the Company plans to 

                               27           
<PAGE>

continue to introduce new super-premium cigars. Recently, the Company 
introduced two super-premium cigars, H. UPMANN CHAIRMAN'S RESERVE and PLAYBOY 
by DON DIEGO. In addition, the Company introduced, in December 1996, a 
limited edition, collectible LEROY NEIMAN SELECTION cigar box featuring a 
reproduction of an original painting by Mr. Neiman. The Company intends to 
extend its premium cigar lines, including the MONTECRISTO and SANTA DAMIANA 
brands, through the introduction of new sizes, shapes, packaging and other 
new features. As a result of increased demand for cigars by women, the 
Company plans to introduce into various of the Company's brands cigar shapes 
designed specifically for women. The Company believes that such introductions 
and extensions will enable it to increase sales by shifting its premium cigar 
mix to more expensive cigars. 


 EXPAND MASS MARKET CIGAR AND PIPE TOBACCO PRODUCTS BUSINESSES 

   The Company will seek to expand further its mass market cigar business and 
pipe tobacco products business by continuing to capitalize on its well-known 
brand names and introducing new products that extend the Company's existing 
product lines. The Company plans to expand its ANTONIO Y CLEOPATRA line by 
introducing CHURCHILL MADURO, a full-size, machine-made, natural-wrapper 
cigar with a band placed on each cigar resembling those on hand made cigars. 
In addition, the Company intends to introduce new flavors, sizes, packaging 
and other new features and improvements to its existing mass market cigar and 
pipe tobacco products. Since 1989, the Company has introduced new cigar 
brands that include DUTCH MASTERS COLLECTION, SUPRE SWEETS and RUSTLERS to 
the mass market and extended its existing brands with new cigar products that 
included ANTONIO Y CLEOPATRA MINIS, WHIFFS, CONNECTICUT SHADE WRAPPER and 
BACKWOODS SWEET AROMATIC. The Company has also introduced new pipe tobacco 
products that include MURIEL PIPE TOBACCO and BLACK'N NATURAL. The Company 
plans to increase production capacity for its mass market cigars by acquiring 
additional manufacturing equipment as well as adding workers for second and 
third shifts. 

 BROADEN MASS MARKET CIGAR DISTRIBUTION CHANNELS 

   As a result of its existing relationships with mass market retailers, the 
Company is well-positioned to take advantage of the increase in consumer 
demand for mass market cigars sold through that channel of distribution. The 
Company distributes certain of its cigar and pipe tobacco products to, and 
develops new private label brands for, mass market retailers, such as WONDER 
BLEND for Kmart and other such products for Wal-Mart, Eckerd Drug stores, CVS 
stores, Thrifty Drug Stores and numerous other retail chains. The Company 
intends to broaden its existing relationships and actively develop new 
relationships with other mass market retailers and is pursuing opportunities 
in other distribution channels, including actively marketing its mass market 
cigars to convenience stores to take advantage of the increase in consumer 
demand for mass market cigars at such locations. 

 IMPROVE MANUFACTURING PROCESSES AND RAW MATERIAL PROCUREMENT 

   The Company continually seeks ways to improve further the efficiency of 
its manufacturing operations in order to ensure quality and realize cost 
savings. To ensure the quality of its raw materials while also maximizing 
cost savings, the Company will (i) continue to develop long-term 
relationships with tobacco suppliers, (ii) expand its commercial and 
technical ties with local growers, (iii) obtain its tobacco raw materials 
from a variety of suppliers and growers and (iv) take advantage of its large 
purchasing requirements to negotiate favorable terms from suppliers. 

 PURSUE SELECTIVELY STRATEGIC ACQUISITIONS 

   The Company intends to pursue selectively strategic acquisitions in the 
cigar and pipe tobacco products industry to expand its market share and 
product lines and benefit from synergies. However, the Company's ability to 
acquire additional tobacco businesses and brands is limited by, among other 
things, a dwindling number of potential acquisition candidates resulting from 
the consolidation in the tobacco industry as well as other economic, 
regulatory and industry factors. The Company also intends to pursue joint 
venture opportunities to enhance its overall cigar and pipe tobacco 
businesses. 

                               28           
<PAGE>
MARKET OVERVIEW 

   In recent years, cigar smoking has gained popularity in the United States, 
resulting in a significant increase in consumption and retail sales of 
cigars, particularly for premium cigars. Management believes that this 
increase in cigar consumption and retail sales is the result of a number of 
factors, including: (i) the increase in the number of adults over the age of 
50 (a demographic group believed to smoke more cigars than any other 
demographic segment) and (ii) the emergence of an expanding base of younger 
affluent adults who have recently started smoking cigars and who tend to 
smoke premium cigars. The Company believes the increase in cigar smoking is 
in large part attributable to a positive and improving image of cigar smoking 
resulting from increased publicity, including the success of cigar magazines, 
the increased visibility of use by celebrities and the proliferation of 
"Cigar Smokers" dinners and other special events for cigar smokers. 


   Consumption of cigars in the United States is currently increasing 
following a decline in consumption between 1964 and 1993 at a compound annual 
unit rate of 3.6% (and, with respect to large cigar consumption, at a compound 
annual unit rate of 5.0%). Consumption of cigars increased to 4.0 billion
units in 1995 from 3.4 billion units in 1993, with substantial growth in 
premium cigars. Preliminary industry statistics indicate that consumption of 
cigars increased to 4.5 billion units in 1996. Consumption of premium cigars 
increased at a compound annual unit rate of 2.4% from 1976 to 1991, at a 
compound annual unit rate of 8.9% from 1991 to 1994 and at a unit rate of 
30.5% from 1994 to 164.3 million units in 1995. Preliminary industry 
statistics indicate that consumption of premium cigars increased at a unit 
rate of approximately 67.0% from 1995 to 275.0 million units in 1996. The 
mass market segment of the industry has also experienced increased 
consumption with a compound annual unit rate of 7.2% from 1993 to 3.8 billion 
units in 1995, with consumption of mass market large cigars increasing at a 
compound annual unit rate of 8.8% from 1993 to 2.4 billion units in 1995. 
Preliminary industry statistics indicate that consumption of mass market 
cigars increased at a unit rate of approximately 11.0% from 1995 to 4.2 
billion units in 1996, with consumption of mass market large cigars 
increasing at a unit rate of approximately 13.0% from 1995 to 2.7 billion 
units in 1996. Consumption of large (premium and mass market) cigars 
increased at a unit rate of approximately 17.1% from 1995 to 3.0 billion 
units in 1996. Retail sales of cigars, which generally declined from 1964 to 
1987 and grew modestly from 1987 to 1993, experienced significant growth from 
1993 to 1995 with retail sales of cigars outpacing unit growth since 1991. 
This growth in retail sales of cigars was primarily the result of a 
combination of increased prices and a shift in the sales mix to more 
expensive cigars. Total retail sales have increased at a compound annual rate 
of 9.3% from 1991 to $1.0 billion in 1995, while the corresponding compound 
annual unit rate was only 3.6%. Preliminary industry statistics indicate that 
total retail sales increased 24.4% from 1995 to $1.3 billion in 1996. The 
Company believes that unit consumption of cigars and retail sales in the 
cigar industry should continue to increase in 1997 at rates similar to those 
experienced by the industry in 1996 and is very optimistic about the 
long-term future of the cigar industry and the Company. There can be no 
assurance, however, that unit consumption and retail sales of cigars will 
continue to increase in the future. See "Risk Factors--Declining Market for 
Cigars through 1993" and "--Extensive and Increasing Regulation of Tobacco 
Products." 

<PAGE>

   The following table illustrates the trends in unit consumption and retail 
sales experienced by the premium and mass market segments of the U.S. cigar 
industry from 1991 to 1996. 


                            U.S. CIGAR INDUSTRY(a) 



<TABLE>
<CAPTION>
                               1992       1993       1994        1995     1996E(b) 
                                       ---------  ---------  ----------  --------- 
                                                 (IN MILLIONS) 
<S>                          <C>       <C>        <C>        <C>         <C>
Unit Consumption: 
 Premium Large Cigars(c)  .      99.4      110.0      125.9       164.3      275.0 
 Mass Market Large Cigars     2,112.0    2,025.7    2,208.8     2,397.7    2,725.0 
                             --------  ---------  ---------  ----------  --------- 
  Total Large Cigars  .....   2,211.4    2,135.7    2,334.7     2,562.0    3,000.0 
 Mass Market Little Cigars    1,306.7    1,287.7    1,383.4     1,408.3    1,500.0 
                             --------  ---------  ---------  ----------  --------- 
  Total ...................   3,518.1    3,423.4    3,718.1     3,970.3    4,500.0 
                             ========  =========  =========  ==========  ========= 
Retail Sales ..............  $  715.0  $   730.0  $   860.0    $1,005.0   $1,250.0 
                             ========  =========  =========  ==========  ========= 
</TABLE>


- - ------------ 
(a)    Source: Cigar Association of America, Inc. ("CAA"). 


(b)    Estimated results for 1996. 


(c)    CAA's premium cigar data includes cigars imported from seven leading 
       supplier countries and does not include any premium cigars produced in 
       other countries, including the United States. CAA includes such U.S. 
       premium cigar production, which approximated 5.0 million units in 1995, 
       in mass market cigar data. 

                               29           
<PAGE>
PRODUCTS 

   The Company manufactures cigars in all subcategories and at all price 
levels. The Company also manufactures its own cigar boxes and man-made 
wrapper, filler and binder and little-cigar filters. 

 PREMIUM CIGARS 

   Premium cigars are generally hand made and primarily sell at retail price 
points above $1.00 per cigar. The Company's premium cigars are primarily 
long-filler, large cigars that have high quality natural leaf wrappers and 
binders. The Company uses tobaccos of the best grades for its premium cigars. 
Such tobaccos are combined according to brand-specified formulas to create 
the "filler" of each cigar. In order to make hand made cigars, "binder" 
tobacco is hand-wrapped around filler to create the "bunch" which is placed 
into a mold. Then, "wrapper" tobacco is hand-wrapped around the bunch, 
creating a premium cigar. In the Company's premium cigars, the wrapper, 
binder and filler are natural tobacco leaf. 

   The Company's premium cigars include the well-known H. UPMANN, 
MONTECRISTO, DON DIEGO, TE-AMO, SANTA DAMIANA, ROYAL JAMAICA, PRIMO DEL REY 
and MONTECRUZ brands as well as other recognized brand names. The Company's 
premium cigars are manufactured in its Dominican Republic and Honduras 
facilities, except for TE-AMO, which is manufactured in Mexico and purchased 
from a third party. 

 MASS MARKET CIGARS 

   Mass market cigars are machine made and generally have a retail price 
point of $1.00 or less per cigar. Mass market cigars use less expensive 
tobacco than premium cigars. The Company uses a variety of techniques and 
grades of tobacco to produce mass market cigars which compete at all the 
price points in the mass cigar market. Mass market cigars include large 
cigars (weighing three pounds per 1,000 cigars or more) and little cigars 
(weighing less than three pounds per 1,000 cigars). 

   Mass market large cigars generally consist of filler tobacco that is 
wrapped first with a binder and then with a wrapper. The more expensive mass 
market large cigars combine natural leaf wrapper and man-made binder made 
from tobacco ingredients instead of natural binder, with filler threshed into 
short, uniform pieces. In less expensive mass market large cigars, man-made 
wrapper made primarily from tobacco ingredients replaces natural tobacco 
leaf. The Company adds flavors and/or plastic tips to certain of its 
popularly priced mass market large cigars. The Company's major mass market 
brands in the middle price range include ANTONIO Y CLEOPATRA, DUTCH MASTERS, 
EL PRODUCTO, BACKWOODS, SUPER VALUE and SUPRE SWEETS. The Company's MURIEL 
brand is in the less expensive range. 

   Little cigars consist of filler tobacco wrapped only by a wrapper with a 
filter tip. Little cigars are made on a high-speed machine with man-made 
wrapper made from tobacco ingredients and no binder. Little cigars are 
flavored and produced with a filter. Generally, little cigars are the lowest 
priced segment of the mass market category. The Company's little cigar brands 
include DUTCH TREATS, SUPER VALUE and SUPRE SWEETS. 

 PIPE TOBACCO AND ACCESSORIES 

   In addition to its cigars, the Company manufactures pipe tobaccos for sale 
under its own brand names, such as MIXTURE NO. 79 and CHINA BLACK, and for 
sale in bulk to tobacconists, as well as private label brands for chain 
stores and wholesale distributors. The Company also distributes smokers' 
accessories, such as lighters, tobacco pouches, pipe cleaners and cigar 
cutters. Net sales attributable to the distribution of such accessories was 
not material to the Company's results of operations in fiscal 1996. 

   The Company uses tobaccos of various types, grades, countries of origin 
and crop years for its pipe tobacco, which are moisturized with steam and 
then blended according to specific formulas ("primary blends"). The primary 
blends are "cased" (sprayed or dipped) in liquids containing water, 
humectant, sugars, licorice, cocoa, fruit juices or other flavorings in order 
to keep the tobacco in pliable condition and to enhance its aroma and taste. 
The cased tobaccos are cut and dried and then held in bins to allow the 

                               30           
<PAGE>
casing and moisture to be distributed uniformly throughout the tobacco. 
Thereafter, the tobacco blends are flavored with natural and artificial 
flavors, herbs or spices, and blends are held for a short period of time 
prior to packaging into pouches, bags, cans or other selling containers. 

 SPECIALTY AND OTHER PRODUCTS 

   The Company's other products include various tobacco and non-tobacco 
related products manufactured by the Company in order to utilize excess 
manufacturing capacity at certain of its facilities and improve overall 
efficiency. See "Certain Relationships and Related Transactions--Specialty 
Products Division." 

BACKORDERS 


   The increased demand for cigars, especially premium cigars, has caused the 
Company's back orders of premium cigars to increase from 3.2 million cigars 
at December 31, 1994 to 4.3 million cigars at December 31, 1995, and to 
further increase to 37.0 million cigars at December 31, 1996. Although the 
demand for premium cigars has continued to increase, the substantial increase 
in backorders of premium cigars experienced by the Company in 1996 was due, 
at least in part, to the practice by customers of submitting orders well in 
excess of required quantities in an attempt to ensure a larger allocation of 
the Company's premium cigar production. As such, the increase in backorders 
does not accurately reflect the demand for the Company's premium cigars. 
Beginning in 1997, the Company established new ordering policies to reduce 
backorders. The Company no longer accepts orders from its largest customers
for premium cigars, but instead allocates to each of them a portion of its
production. As a result of such new ordering policies, the amount of future 
backorders will not be comparable to those previously experienced by the 
Company. The Company's ability to increase its production of premium 
cigars and decrease its backorders is, however, constrained by a shortage of 
experienced skilled laborers. Although the Company is hiring and training new 
rollers and bunchers, the training process averages up to one year and not 
all trainees are able to successfully complete the Company's training 
program. The Company is building additional plant capacity to meet future 
growth in demand for its premium cigars. Although the Company believes that 
these measures will enable it to increase its production of premium cigars, 
there can be no assurance that the Company will be able to meet any future 
level of demand for its premium cigars. There can be no assurance, however, 
that demand for the Company's premium cigars will continue to grow in the 
future. 


   The Company's ability to manufacture premium and mass market cigars may 
also be constrained by the ability of tobacco growers and suppliers to meet 
the Company's demands for its raw materials in a timely manner. Tobacco, as a 
crop that is harvested annually, restricts the ability of tobacco growers to 
adjust acreage grown in any given year to meet changes in market demands. In 
addition, increases in acreage of tobacco grown requires significant capital, 
which growers may be unable or unwilling to invest. If the rate of escalation 
in consumption of cigars and other tobacco products continues, but the supply 
of tobacco remains constant or increases at a lower rate than demand, the 
Company's ability to increase its production of cigars, and thereby reduce 
its backorders, could be inhibited. 

SALES AND MARKETING 


   The Company sells its cigar and pipe tobacco products throughout the 
United States to over 2,500 customers, consisting of wholesale distributors, 
direct buying chains, including drug store chains and mass market retailers, 
and tobacconists. The Company employs a full-time in-house sales organization 
to develop and service its sales to wholesalers, distributors, direct buying 
chains and tobacconists. The Company's sales force is organized into two 
sales units: a mass market division and a premium division. The Company 
believes that the organization of its sales force into two divisions 
positions it to maintain a high degree of focus on each of its principal 
product categories. The mass market sales force calls on distributors and 
retail and chain store accounts, including Kmart, Wal-Mart, Eckerd Drug 
Stores, CVS stores and Thrifty Drug Stores, across the United States. 
Approximately 88% of the Company's mass market cigar products are sold 
through wholesale distributors while approximately 12% are sold to direct 
buying chains or independent retailers that warehouse for themselves. The 
premium cigar sales force calls directly on tobacconists and distributors. 
The Company's sales force operates regionally and locally from home and car, 
maintaining close familiarity with local customers. Most salespeople maintain 
a small stock of inventory which is used primarily to replace local 
distributors' old or damaged products and to display new product 
introductions or promotions. 


                               31           
<PAGE>
   The Company supplies cigar merchandising fixtures to retailers at no cost 
and believes that it is the primary supplier of such fixtures to the United 
States retail trade. These fixtures help to maintain an attractive product 
display and to increase shelf space available for the Company's products. 

   For the year ended December 31, 1996, the Company had more than 2,500 
customers, the top five of which accounted for approximately 22% of annual 
sales with the largest customer accounting for approximately 6%. The Company 
believes that the loss of any one customer would not be material to the 
Company's business. The Company maintains no long-term contracts for the sale 
of its merchandise. 

   The Company advertises its mass market cigar products primarily through 
coupons and other promotions distributed at point of sale and through direct 
mail. The Company advertises its premium cigar products in magazines, such as 
Cigar Aficionado, Playboy and The New York Times Sunday Magazine, as well as 
in newspapers and on radio. In order to strengthen and broaden further the 
brand recognition of its premium cigars and to maximize the business 
opportunities created by the resurgence in popularity of and increased demand 
for premium cigars, the Company has increased its marketing and advertising 
expenditures in connection with its existing premium cigar brands. The 
increased advertising and marketing expenditures are being used to support 
new product introductions and increase awareness and recognition of the 
Company's premium brands. 

   Sales of the Company's cigar products outside of the United States are 
currently not material, although the Company has begun to strengthen its 
presence in the international market for premium and mass market cigars, 
particularly in Europe, the Middle East, Latin America and Asia, by 
increasing management's focus on the Company's direct export business. The 
Company has hired an experienced international marketing manager to 
concentrate on foreign sales and promotions and currently has a total of 47 
agents and distributors in Europe, the Middle East, Latin America and Asia. 

TRADEMARKS 

   Trademarks and brand name recognition are important to the Company's 
business. The Company generally owns the trademarks under which its products 
are sold. The Company has registered its trademarks in the United States and 
many other countries and will continue to do so as new trademarks are 
developed or acquired. The Company does not hold or own the right to use 
certain of its well-known trademarks and brand names in certain foreign 
markets. The Company's ability to expand into such markets by capitalizing on 
the strength of its brand names in the United States may be limited by its 
right to use or acquire such brand names in those foreign markets. 

   Unless otherwise indicated, the Company owns the trademarks listed below: 

                           PREMIUM CIGAR TRADEMARKS 

       Cabanas 
      Don Diego 
      Don Marcos 
      Don Miguel 
  Flor de Canarias 
     H. Upmann(a) 
      Henry Clay 
    Las Cabrillas 
      Malaguena 
    Montecristo(a) 
      Montecruz 
  Por Larranaga(a) 
    Primo Del Rey 
    Royal Jamaica
    Santa Damiana 
      Santa Ynez 
     Super Value 
        Te-Amo 
     Wonder Blend 

                         MASS MARKET CIGAR TRADEMARKS 

  Antonio y Cleopatra 
        Backwoods 
      Ben Franklin 
      Dutch Masters 
      Dutch Treats 
       El Producto 
        Harvester 
        Headline 
        La Corona 
         Muriel 
         Roi-Tan 
       Super Value 
      Supre Sweets 
      Wonder Blend 

<PAGE>

                             PIPE TOBACCO TRADEMARKS 

     China Black 
    Dutch Masters 
       Kriswill 
    Mixture No. 79 
     Super Value 
  Three Star Royal 
     Wonder Blend 

- - ------------ 
   (a) Trademark is owned by Cuban Cigar Brands, N.V., a 51% owned subsidiary 
of the Company. 

                               32           
<PAGE>
   While the Company does not believe that any single trademark is material 
to the vitality of its business, it believes that its trademarks taken as a 
whole are material to its business. Accordingly, the Company has taken, and 
will continue to take, action to protect its interests in all such 
trademarks. 

RAW MATERIALS 

   The Company has developed and is developing long-term relationships with 
tobacco suppliers and is expanding its commercial and technical ties with 
local growers to secure a variety of sources for raw materials, ensure the 
quality of its raw materials and maximize cost savings. 

   The Company buys tobacco directly from a large number of suppliers in 
Brazil, Cameroon, the Central African Republic, Costa Rica, Germany, Italy, 
the Dominican Republic, Paraguay, the Philippines, Indonesia, the United 
States, Ecuador, Honduras, Mexico and other countries and does not believe 
that it is dependent on any single source for tobacco. The Company has 
recently experienced shortages in certain types of its natural wrapper and 
premium cigar tobaccos due to the increase in demand for high quality natural 
wrapped cigars. These shortages have caused the price of natural wrapper and 
premium cigar tobaccos to increase. To date, these shortages of tobacco have 
not materially adversely affected cigar manufacturing or the Company's 
profitability, but could if the Company is unable to purchase additional 
quantities of certain tobaccos in the future or is unable to pass increases 
for such raw materials onto its customers. See "Risk Factors--Social, 
Political and Economic Risks Associated with Foreign Operations and 
International Trade" and "--Backorders." 

   In addition, the Company purchases packaging materials from multiple 
suppliers predominantly in the United States. No single supplier accounts for 
10% or more of the Company's raw materials. 

COMPETITION 


   The Company is the largest manufacturer and marketer of cigars in the 
United States in terms of dollar sales and believes that it is the only 
participant in the cigar industry that is a major competitor in all 
subcategories of cigars at all price levels. The other three significant 
competitors in the cigar market in terms of market share, in order of size, 
are Swisher International Group Inc., General Cigar Co. Inc., currently a 
division of Culbro Corporation and Havatampa/Phillies Cigar Corporation, a 
privately held corporation. In addition, Tobacco Exporters International 
Limited (a subsidiary of Rothmans International) is a significant competitor 
in the little cigar market. The Company believes that its leading market 
position in the cigar industry is due to its strong, well-known brand names, 
broad range of product offerings within both the mass market and premium 
segments of the United States cigar market, commitment to and reputation for 
manufacturing quality cigars, marketing expertise, close attention to 
customer service, efficient manufacturing operations and an experienced 
management team. If and when normalization of relations between the United 
States and Cuba occurs, the entry of Cuban premium cigars into the United 
States market could increase competition in the Company's core premium cigar 
market. 

   Through its Allied Tobacco Division in Richmond, Virginia, the Company 
competes in all areas of the U.S. pipe tobacco business including branded, 
private label and bulk tobacco. The Company believes it is the fourth largest 
manufacturer in the U.S. of pipe tobacco, in terms of dollar sales, and its 
largest competitors in order of size are Lane Limited, John Middleton Inc. 
and UST Inc. 


THE TOBACCO INDUSTRY 

 REGULATION 

   Cigar manufacturers, like other producers of tobacco products, are subject 
to regulation in the United States at federal, state and local levels. 
Together with changing public attitudes towards smoking, a constant expansion 
of smoking regulations since the early 1970's has been a major cause of the 
overall decline in consumption of tobacco products. Moreover, the trend is 
toward increasing regulation of the tobacco industry. 

                               33           
<PAGE>
   Federal law has required health warnings on cigarettes since 1965 and has 
recently required states, in order to receive full funding for federal 
substance abuse block grants, to establish a minimum age of 18 years for the 
sale of tobacco products together with an appropriate enforcement program. In 
recent years, a variety of bills relating to tobacco issues have been 
introduced in the Congress of the United States, including bills that would 
have (i) prohibited the advertising and promotion of all tobacco products 
and/or restricted or eliminated the deductibility of such advertising 
expenses; (ii) increased labeling requirements on tobacco products to 
include, among other things, addiction warnings and lists of additives and 
toxins; (iii) modified federal preemption of state laws to allow state courts 
to hold tobacco manufacturers liable under common law or state statutes; (iv) 
shifted regulatory control of tobacco products and advertisements from the 
FTC to the FDA; (v) increased tobacco excise taxes; and required tobacco 
companies to pay for health care costs incurred by the federal government in 
connection with tobacco related diseases. Hearings have been held on certain 
of these proposals; however, to date, none of such proposals have been passed 
by Congress. Future enactment of such proposals or similar bills may have an 
adverse effect on the sales or operations of the Company. In addition, 
various federal agencies have recently proposed to regulate the tobacco
industry. 

   In addition, the majority of states restrict or prohibit smoking in 
certain public places and restrict the sale of tobacco products to minors. 
Local legislative and regulatory bodies have also increasingly moved to 
curtail smoking by prohibiting smoking in certain buildings or areas or by 
requiring designated "smoking" areas. In a few states, legislation has been 
introduced, but has not yet passed, which would require all little cigars 
sold in those states to be "fire-safe" (i.e., cigars which extinguish 
themselves if not continuously smoked). Passage of this type of legislation 
could have a material adverse effect on the Company's little cigar sales 
because of the technological difficulties in complying with such legislation. 
The Company does not expect the passage of any such legislation to have a 
material adverse effect on the Company's business or results of operations 
taken as a whole. There is currently an effort by the U.S. Consumer Product 
Safety Commission to establish such standards for cigarettes. The enabling 
legislation, as originally proposed, included little cigars; however, little 
cigars were deleted due to the lack of information on fires caused by these 
products. 


   Increased cigar consumption and the publicity such increase has received 
may increase the risk of additional regulation of tobacco products or of 
cigars. Consideration at both the federal and state level also has been given 
to the consequences of tobacco smoke on others who are not currently smoking 
(so called "second-hand" smoke). There can be no assurance that regulation 
relating to second-hand smoke will not be adopted or that such regulation or 
related litigation would not have a material adverse effect on the Company's 
results of operations or financial condition. 


   Although federal law has required health warnings on cigarettes since 
1965, there is no federal law requiring that cigars or pipe tobacco carry 
such warnings. However, California requires "clear and reasonable" warnings 
to consumers who are exposed to chemicals known to the state to cause cancer 
or reproductive toxicity, including tobacco smoke and several of its 
constituent chemicals. Violations of this law, known as Proposition 65, can 
result in a civil penalty not to exceed $2,500 per day for each violation. 
Although similar legislation has been introduced in other states, no action 
has been taken. 

   During 1988, the Company and 25 manufacturers of tobacco products entered 
into a settlement of legal proceedings filed against them pursuant to 
Proposition 65. Under the terms of the settlement, the Company and such other 
defendants agreed to label retail packages or containers of cigars, pipe 
tobaccos and other smoking tobaccos other than cigarettes manufactured or 
imported for sale in California with a specified warning label. To guarantee 
compliance with the California requirements, to eliminate errors in 
distribution and to maintain the efficiencies of the manufacturing process, 
the Company and most of its competitors have begun using the label on all of 
their tobacco products shipped to customers in all states, except for a few 
premium cigar customers. 

   Massachusetts recently enacted legislation requiring manufacturers of 
cigarettes, chewing tobacco and snuff to provide the state annually with a 
list of the additives (in descending order of weight) and the nicotine yield 
ratings of each brand they produce, which information will, subject to 
certain conditions, be 

                               34           
<PAGE>
made publicly available. In addition, various legislative proposals have been 
introduced in Massachusetts that would extend such reporting requirement to 
cigar manufacturers and that would require health warnings on cigars. Similar 
legislation has been introduced in other states. 

   The U.S. Environmental Protection Agency (the "EPA") published a report in 
January 1993 with respect to the respiratory health effects of passive 
smoking, which concluded that widespread exposure to environmental tobacco 
smoke presents a serious and substantial public health concern. In June 1993, 
Philip Morris Companies Inc. and five other representatives of the tobacco 
manufacturing and distribution industries filed suit against the EPA seeking 
a declaration that the EPA does not have the statutory authority to regulate 
environmental tobacco smoke, and that, in view of the available scientific 
evidence and the EPA's failure to follow its own guidelines in making the 
determination, the EPA's final risk assessment was arbitrary and capricious. 
The court ruled in May 1995 that plaintiffs have standing to pursue this 
action. Whatever the outcome of this litigation, issuance of the report, 
which is based primarily on studies of passive cigarette smokers, may lead to 
further legislation designed to protect non-smokers. 

   In February 1994, the FDA, in a letter to an anti-smoking group, claimed 
that it may be possible for the FDA to regulate cigarettes under the drug 
provisions of the Food, Drug, and Cosmetic Act (the "FDC Act"). The FDA's 
claim is based upon allegations that manufacturers may intend that their 
products contain nicotine to satisfy an alleged addiction on the part of some 
of their customers. The letter indicated that regulation of cigarettes under 
the FDC Act could ultimately result in the removal from the market of 
products containing nicotine at levels that cause or satisfy addiction. In 
March 1994, the FDA began investigating whether cigarettes should be 
regulated as a drug. In July 1995, the FDA announced that it has concluded 
for the first time that nicotine is a drug that should be regulated and 
proposed to regulate smokeless tobacco and cigarettes. The FDA recently 
adopted final regulations relating to the marketing, promotion and 
advertisement of smokeless tobacco and cigarettes. Although the FDA's 
definition of cigarettes originally included little cigars, little cigars 
were excluded from the final regulations. These regulations are currently 
being challenged in the United States District Court for the Eastern District 
of North Carolina and the United States District Court for the Southern 
District of New York. While the Company is unable to predict the effect of 
these regulations on its business, these and other regulations promulgated by 
the FDA in the future could have a material adverse effect on the operations 
of the Company. 

 LITIGATION 

   Historically, the cigar industry has not experienced material 
health-related litigation and, to date, the Company has not been the subject 
of any material health-related litigation. However, the cigarette and 
smokeless tobacco industries have experienced and are experiencing 
significant health-related litigation involving tobacco and health issues. 

   Litigation against the cigarette industry has historically been brought by 
individual cigarette smokers. In 1992, the United States Supreme Court in 
Cippollone v. Liggett Group, Inc. ruled that federal legislation relating to 
cigarette labeling requirements preempts claims based on failure to warn 
consumers about the health hazards of cigarette smoking, but does not preempt 
claims based on express warranty, misrepresentation, fraud or conspiracy. To 
date, individual cigarette smokers' claims against the cigarette industry 
have been generally unsuccessful; however, on August 9, 1996, a Florida jury 
in Carter v. Brown & Williamson Tobacco Corporation determined that a 
cigarette manufacturer was negligent in the production and sale of its 
cigarettes and sold a product that was unreasonably dangerous and defective, 
awarding the plaintiffs a total of $750,000 in compensatory damages. The 
verdict is on appeal. 

   Current tobacco litigation generally falls within one of three categories: 
class actions, individual actions (which have been filed mainly in the State 
of Florida), or actions brought by individual states or localities to recover 
Medicaid costs allegedly attributable to tobacco-related illnesses. The 
pending actions allege a broad range of injuries resulting from the use of 
tobacco products or exposure to tobacco smoke and seek various remedies, 
including compensatory and, in some cases, punitive damages together with 
certain types of equitable relief such as the establishment of medical 
monitoring funds and 

                               35           
<PAGE>
restitution. The major tobacco companies are vigorously defending these 
actions, including by challenging the authority of state attorneys general to 
bring Medicaid actions attributable to tobacco-related illnesses and, in some 
states, bringing preemptive lawsuits to enjoin the state attorneys general 
from instituting litigation. 


   The recent increase in the sales of cigars and the publicity such increase 
has received may have the effect of increasing the probability of legal 
claims. Also, a recent study published in the journal Science reported that a 
chemical found in tobacco smoke has been found to cause genetic damage in 
lung cells that is identical to damage observed in many malignant tumors of 
the lung and, thereby, directly links lung cancer to smoking. This study 
could affect pending and future tobacco regulation or litigation. 


   In May 1996, the Fifth Circuit Court of Appeals in Castano v. American 
Tobacco, et al. reversed a Louisiana district court's certification of a 
nationwide class consisting essentially of nicotine dependent cigarette 
smokers. Notwithstanding the dismissal, new class actions asserting claims 
similar to those in Castano have recently been filed in certain states. To 
date, two pending class actions against major cigarette manufacturers have 
been certified. The first case is limited to Florida citizens allegedly 
injured by their addiction to cigarettes; the other is limited to flight 
attendants allegedly injured through exposure to secondhand smoke. 

   There can be no assurance that there will not be an increase in 
health-related litigation involving tobacco and health issues against the 
cigarette industry or similar litigation in the future against cigar 
manufacturers. The costs to the Company of defending prolonged litigation and 
any settlement or successful prosecution of any material health-related 
litigation against manufacturers of cigars, cigarettes or smokeless tobacco 
or suppliers to the tobacco industry could have a material adverse effect on 
the Company's business. 

 EXCISE TAXES 

   Cigars and pipe tobacco have long been subject to federal, state and local 
excise taxes, and such taxes have frequently been increased or proposed to be 
increased, in some cases significantly, to fund various legislative 
initiatives. 

   From 1977 until December 31, 1990, cigars were subject to a federal excise 
tax of 8.5% of wholesale list price, capped at $20.00 per thousand cigars. 
Effective January 1, 1991, the federal excise tax rate on large cigars 
(weighing more than three pounds per thousand cigars) increased to 10.625%, 
capped at $25.00 per thousand cigars, and increased to 12.75%, capped at 
$30.00 per thousand cigars, effective January 1, 1993. However, the base on 
which the federal excise tax is calculated was lowered effective January 1, 
1991 to the manufacturer's selling price, net of the federal excise tax and 
certain other exclusions. In addition, the federal excise tax on pipe tobacco 
increased from $0.45 per pound to $0.5625 per pound effective January 1, 
1991. The excise tax on pipe tobacco increased effective January 1, 1993, to 
$0.675 per pound. The federal excise tax on little cigars (weighing less than 
three pounds per thousand cigars) increased from $0.75 per thousand cigars to 
$0.9375 per thousand cigars effective January 1, 1991. The excise tax on 
little cigars increased to $1.125 per thousand cigars effective January 1, 
1993. The increase in the federal excise tax rate in 1991 and again in 1993 
did not have a material adverse effect on the Company's product sales. 

   In the past, there have been various proposals by the federal government 
to fund legislative initiatives through increases in federal excise taxes on 
tobacco products. In 1993, the Clinton Administration proposed a significant 
increase in excise taxes on cigars, pipe tobacco, cigarettes and other 
tobacco products to fund the Clinton Administration's health care reform 
program. The Company believes that the volume of cigars and pipe tobacco sold 
would have been dramatically reduced if excise taxes were enacted as 
originally proposed as part of the Clinton Administration's health care 
reform program. Future enactment of significant increases in excise taxes, 
such as those initially proposed by the Clinton Administration or other 
proposals not linked specifically to health care reform, would have a 
material adverse effect on the business of the Company. The Company is unable 
to predict the likelihood of the passage or the enactment of future increases 
in tobacco excise taxes. 

                               36           
<PAGE>
   Tobacco products are also subject to certain state and local taxes. 
Deficit concerns at the state level continue to exert pressure to increase 
tobacco taxes. Since 1964, the number of states that tax cigars has risen 
from six to forty-one. Since 1988, the following eleven states have enacted 
excise taxes on cigars, where no prior tax had been in effect: California, 
Connecticut, New Jersey, New York, North Carolina, Ohio, South Dakota, Rhode 
Island, Illinois, Missouri and Michigan. State excise taxes generally range 
from 2% to 75% of the wholesale purchase price. In addition, the following 
nine states have increased existing taxes on large cigars since 1988: 
Arizona, Arkansas, Idaho, Iowa, Maine, New York, North Dakota, Vermont and 
Washington. The following five states tax little cigars at the same rates as 
cigarettes: California, Connecticut, Iowa, Oregon and Tennessee. Except for 
Tennessee, all of these states have increased their cigarette taxes since 
1988. 

   State cigar excise taxes are not subject to caps similar to the federal 
cigar excise tax. From time to time, the imposition of state and local taxes 
has had some impact on sales regionally. The enactment of new state excise 
taxes and the increase in existing state excise taxes are likely to have an 
adverse effect on regional sales as cigar consumption generally declines, 
which in turn is likely to have an adverse effect on the Company's results of 
operations. The Company is unable to predict the materiality or likelihood of 
the enactment of new state excise taxes or the increase in existing state 
excise taxes and, therefore, is unable to predict the extent of any adverse 
effect on the Company's business or results of operations that may result 
from the imposition of such taxes. 

EMPLOYEES 

   The Company employs approximately 4,800 persons. The Company believes that 
its relations with its employees are satisfactory. Union contracts, expiring 
at various dates, cover salesmen in New York and hourly employees in McAdoo, 
Pennsylvania and Richmond, Virginia. The McAdoo agreement with the Teamsters 
Local 401 expires in December 1998 and the Richmond agreement with the 
Warehouse Employees Local 322 expires in January 1999. The Company has 
experienced no work stoppages due to labor problems in the last ten years. 

PROPERTIES 

   As of December 31, 1996, the principal properties owned or leased by the 
Company for use in its business included: 


<TABLE>
<CAPTION>
                                                                                 APPROXIMATE 
                                                                     OWNED OR    FLOOR SPACE 
LOCATION                       PRINCIPAL USE                          LEASED      (SQ. FT.) 
- - -----------------------------  ----------------------------------  ----------  ------------- 
<S>                            <C>                                 <C>         <C>
McAdoo, Pennsylvania           Mass market cigar manufacturing and     Owned       369,000 
                               distribution 
Cayey, Puerto Rico             Mass market cigar manufacturing         Owned       280,000 
La Romana, Dominican Republic  Premium cigar manufacturing            Leased       170,000 
Comerio, Puerto Rico           Tobacco processing                      Owned       151,000 
Richmond, Virginia             Pipe tobacco manufacturing and         Leased        90,000 
                               premium cigar distribution 
Danli, Honduras                Premium cigar manufacturing             Owned        45,000 
Maypen, Jamaica                Premium cigar manufacturing             Owned        25,000 
Fort Lauderdale, Florida       Administrative office                  Leased        19,000 
</TABLE>


   The Company believes that its existing and planned manufacturing 
facilities and distribution centers are adequate for the current level of the 
Company's operations. The Company believes that additional facilities, if 
necessary, would be readily available on a timely basis on commercially 
reasonable terms. For 1997, the Company is expanding its existing 
manufacturing facilities in the Dominican Republic and Honduras and acquiring 
additional manufacturing equipment for a total expected cost of approximately 
$4 million. See "Management's Discussion and Analysis of Financial Condition 
and Results of Operations--Liquidity and Capital Resources." 

   Further, the Company believes that the leased space that houses its 
existing manufacturing and distribution facilities is not unique and could be 
readily replaced, if necessary, at the end of the terms of 

                               37           
<PAGE>
its existing leases on commercially reasonable terms. The Company's leases 
have expiration dates ranging from 1999 to 2000, many of which are renewable 
at the option of the Company. 

   All of the principal properties owned by the Company are subject to first 
priority liens granted in favor of the lenders under the Credit Agreement. 
See "Description of Certain Indebtedness--Credit Agreement." 

   The Company has excess capacity in all of its cigar and pipe tobacco 
plants. The Company's ability to take advantage of such excess capacity by 
increasing shift operations and the production of premium and mass market 
cigars may be limited by the availability of trained laborers and shortages 
in the supply of tobacco. See "--Backorders." 

   The Company believes that its facilities are well maintained and in 
substantial compliance with environmental laws and regulations. 

LEGAL PROCEEDINGS 

   The Company is a party to lawsuits incidental to its business. The Company 
believes that the outcome of such pending legal proceedings in the aggregate 
will not have a material adverse effect on the Company's consolidated 
financial position. The Company carries general liability insurance but has 
no health hazard policy, which, to the best of the Company's knowledge, is 
consistent with industry practice. There can be no assurance, however, that 
the Company will not experience material health-related litigation in the 
future. 

                               38           
<PAGE>
                                  MANAGEMENT 

DIRECTORS AND EXECUTIVE OFFICERS 

 THE COMPANY 


   The following table sets forth certain information (ages as of February 
28, 1997) concerning the Directors and executive officers of the Company. All 
Directors serve terms of one year or until the election of their respective 
successors. 



<TABLE>
<CAPTION>
 NAME                          AGE  POSITION 
- - ---------------------------  -----  ------------------------------------------------------ 
<S>                          <C>    <C>
Ronald O. Perelman .........   54   Chairman of the Board of Directors and a Director 
Howard Gittis ..............   63   Vice Chairman of the Board of Directors and a Director 
Donald G. Drapkin ..........   48   Director 
Theo W. Folz ...............   53   President, Chief Executive Officer and a Director 
Lee A. Iacocca .............   72   Director 
Robert Sargent Shriver III     42   Director 
Barry F. Schwartz ..........   47   Executive Vice President and General Counsel 
Gary R. Ellis ..............   43   Senior Vice President, Chief Financial Officer and 
                                    Treasurer 
James M. Parnofiello .......   48   Vice President and Controller 
</TABLE>


 CONSOLIDATED CIGAR 


   The following table sets forth certain information (ages as of February 
28, 1997) concerning the Directors and executive officers of Consolidated 
Cigar. All Directors serve terms of one year or until the election of their 
respective successors. 



<TABLE>
<CAPTION>
 NAME                      AGE  POSITION 
- - -----------------------  -----  ------------------------------------------------------ 
<S>                      <C>    <C>
Ronald O. Perelman  ....   54   Chairman of the Board of Directors and a Director 
Howard Gittis ..........   63   Vice Chairman of the Board of Directors and a Director 
Donald G. Drapkin ......   48   Director 
Theo W. Folz ...........   53   President, Chief Executive Officer and a Director 
Richard L. DiMeola  ....   62   Executive Vice President and Chief Operating Officer 
Gary R. Ellis ..........   43   Senior Vice President and Chief Financial Officer, 
                                Secretary and Treasurer 
James L. Colucci .......   50   Senior Vice President -- Sales and Marketing 
George F. Gershel, Jr.     66   Senior Vice President -- Tobacco 
Denis F. McQuillen  ....   51   Senior Vice President -- Manufacturing 
James M. Parnofiello  ..   48   Vice President and Controller 
</TABLE>



   Mr. Perelman has been Chairman of the Board and a Director of the Company 
and Consolidated Cigar since 1993. Mr. Perelman has been Chairman of the 
Board and Chief Executive Officer of Mafco Holdings and MacAndrews & Forbes 
Holdings Inc. ("MacAndrews & Forbes Holdings" and, together with Mafco 
Holdings, "MacAndrews & Forbes") and various of its affiliates since 1980. 
Mr. Perelman also is Chairman of the Board of Andrews Group Incorporated 
("Andrews Group"), Mafco Consolidated Group, Meridian Sports Incorporated 
("Meridian Sports"), Power Control Technologies Inc. ("PCT") and Toy Biz, 
Inc. ("Toy Biz") and is the Chairman of the Executive Committee of the Boards 
of Directors of Marvel Entertainment Group, Inc. ("Marvel"), Revlon Consumer 
Products Corporation ("Revlon Products") and Revlon, Inc. ("Revlon"). Mr. 
Perelman is a Director of the following corporations which file reports 
pursuant to the Securities Exchange Act of 1934, as amended (the "Exchange 
Act"): Andrews Group, California Federal Bank, a Federal Savings Bank 
("California Federal"), The Coleman Company, Inc. ("Coleman"), Coleman 
Holdings Inc. ("Coleman Holdings"), Coleman Worldwide Corporation ("Coleman 
Worldwide"), First Nationwide Holdings, Inc. ("First Nationwide"), First 
Nationwide (Parent) Holdings Inc. ("First Nationwide Parent"), Mafco 
Consolidated Group, Marvel, Marvel Holdings Inc. ("Marvel Hold- 


                               39           
<PAGE>
ings"), Marvel (Parent) Holdings Inc. ("Marvel Parent"), Marvel III Holdings 
Inc. ("Marvel III"), Meridian Sports, PCT, Pneumo Abex Corporation ("Pneumo 
Abex"), successor by merger to Mafco Worldwide Corporation ("Mafco 
Worldwide"), Revlon, Revlon Products, Revlon Worldwide Corporation ("Revlon 
Worldwide") and Toy Biz. (On December 27, 1996, Marvel Holdings, Marvel 
Parent, Marvel III and Marvel and several of its subsidiaries filed voluntary 
petitions for reorganization under Chapter 11 of the United States Bankruptcy 
Code.) 

   Mr. Gittis has been a Director of the Company and Consolidated Cigar since 
1993 and Vice Chairman of the Board of Directors of the Company and 
Consolidated Cigar since July 1996. Mr. Gittis has been Vice Chairman and a 
Director of MacAndrews & Forbes and various of its affiliates since 1985. Mr. 
Gittis is a Director of the following corporations which file reports 
pursuant to the Exchange Act: Andrews Group, California Federal, First 
Nationwide, First Nationwide Parent, Jones Apparel Group, Inc., Loral Space & 
Communications Ltd., Mafco Consolidated Group, PCT, Pneumo Abex, Revlon, 
Revlon Products, Revlon Worldwide and Rutherford-Moran Oil Corporation. 


   Mr. Drapkin has been a Director of the Company and Consolidated Cigar 
since August 1996. Mr. Drapkin has been Vice Chairman and a Director of 
MacAndrews & Forbes Holdings and various of its affiliates since March 1987. 
Mr. Drapkin was a partner in the law firm of Skadden, Arps, Slate, Meagher & 
Flom LLP for more than five years prior to March 1987. Mr. Drapkin is a 
Director of the following corporations which file reports pursuant to the 
Exchange Act: Algos Pharmaceutical Corporation, Andrews Group, Coleman, 
Coleman Holdings, Coleman Worldwide, Marvel, Marvel Holdings, Marvel Parent, 
Marvel III, Revlon, Revlon Products, Revlon Worldwide, Toy Biz and VIMRx 
Pharmaceuticals Inc. (On December 27, 1996, Marvel Holdings, Marvel Parent, 
Marvel III and Marvel and several of its subsidiaries filed voluntary 
petitions for reorganization under Chapter 11 of the United States Bankruptcy 
Code.) 


   Mr. Folz has been President, Chief Executive Officer and a Director of the 
Company and Consolidated Cigar since June 1996 and August 1984, respectively. 
Mr. Folz has been a Director and President and Chief Executive Officer of the 
Tobacco Products Group of Mafco Consolidated Group since June 1995 and Vice 
Chairman, Director and Chief Executive Officer of Pneumo Abex, successor by 
merger to Mafco Worldwide, since January 1995. Mr. Folz is a Director of PCT, 
which files reports pursuant to the Exchange Act. 


   Mr. Iacocca has been a director of the Company since October 1996. Mr. 
Iacocca was elected a Director and President of Chrysler Corporation in 
November 1978 and served as Chairman of the Board from September 1979 until 
his retirement in December 1992. Mr. Iacocca was employed by Ford Motor 
Company from 1946 to October 1978. After serving in various field and 
executive positions, he was elected a Director of Ford Motor Company in 1965 
and President in 1970 and served in those capacities until October 1978. Mr. 
Iacocca is Chairman Emeritus of the Statue of Liberty/Ellis Island 
Foundation, Inc., Chairman of the Committee for Corporate Support for the 
Joslin Diabetes Foundation and founder and Chairman of the Advisory Board of 
the Iacocca Institute of Lehigh University. 

   Mr. Shriver has been a Director of the Company since January 1997. Mr. 
Shriver is President of RSS Inc. and was President of Special Olympic 
Productions, Inc. for more than five years prior thereto. Mr. Shriver also is 
a Director of MK Gold Company, which files reports pursuant to the Exchange 
Act. 


   Mr. Schwartz has been Executive Vice President and General Counsel of the 
Company since January 1993. He has been Executive Vice President and General 
Counsel of MacAndrews & Forbes and various of its affiliates since 1993. Mr. 
Schwartz was Senior Vice President of MacAndrews & Forbes from 1989 to 1993. 
(On December 27, 1996, Marvel Holdings, Marvel Parent and Marvel III and 
several of its subsidiaries filed voluntary petitions for reorganization 
under Chapter 11 of the United States Bankruptcy Code.) 

   Mr. Ellis has been Senior Vice President, Chief Financial Officer and 
Treasurer of the Company since June 1996 and Senior Vice President, Chief 
Financial Officer, Secretary and Treasurer of Consolidated Cigar since 
November 1988. Mr. Ellis has been Senior Vice President and Chief Financial 

                               40           
<PAGE>
Officer of the Tobacco Products Group of Mafco Consolidated Group since June 
1995. From 1987 to 1988 Mr. Ellis was the Executive Vice President, Chief 
Financial Officer and Treasurer of Brooks Drug, Inc. and from 1985 to 1987 he 
was the Vice President and Controller of MacAndrews & Forbes Holdings. 

   Mr. Parnofiello has been Vice President and Controller of the Company 
since June 1996. Mr. Parnofiello has been Vice President of Consolidated 
Cigar since January 1996 and Controller of Consolidated Cigar since September 
1989. Mr. Parnofiello was Assistant Controller of Consolidated Cigar from 
March 1989 to September 1989. 

   Mr. DiMeola has been Executive Vice President and Chief Operating Officer 
of Consolidated Cigar since November 1988. Mr. DiMeola joined Consolidated 
Cigar in January 1985 as President of the Premium Products Division. 

   Mr. Colucci has been Senior Vice President of Sales and Marketing of 
Consolidated Cigar since November 1988. Mr. Colucci was Vice President of 
Sales and Marketing of Consolidated Cigar from 1985 to 1988. From 1982 to 
1985, Mr. Colucci was Senior Vice President and General Manager of Design 
Wire, Inc. (a company selling wire racks to supermarkets). Prior to 1985, for 
eight years, Mr. Colucci held various sales and marketing positions with 
Consolidated Cigar. 

   Mr. Gershel has been Senior Vice President--Tobacco of Consolidated Cigar 
since June 1977. Mr. Gershel joined Consolidated Cigar in 1961. 

   Mr. McQuillen has been Senior Vice President of Manufacturing of 
Consolidated Cigar since December 1985. Mr. McQuillen joined Consolidated 
Cigar in 1981. 

COMMITTEES OF THE BOARD OF DIRECTORS 


   The Company has established an Executive Committee consisting of Messrs. 
Perelman, Gittis and Folz, a Compensation Committee consisting of Messrs. 
Gittis and Drapkin and an Audit Committee consisting of Mr. Shriver. 


   The Executive Committee has all powers and rights necessary to exercise 
the full authority of the Board of Directors in the management of the 
business and affairs of the Company when necessary in between meetings of the 
Board of Directors. 

   The Compensation Committee has the responsibility of reviewing the 
performance of the executive officers of the Company and recommending to the 
Board of Directors of the Company annual salary and bonus amounts for all 
officers of the Company. The Compensation Committee shall consist of at least 
two Directors who are "outside directors" within the meaning of Section 
162(m) of the Code. 


   The Audit Committee has the responsibility of reviewing and supervising 
the financial controls of the Company. The Audit Committee's responsibilities 
include (i) making recommendations to the Board of Directors of the Company 
with respect to the Company's financial statements and the appointment of 
independent auditors, (ii) reviewing significant audit and accounting 
policies and practices of the Company, (iii) meeting with the Company's 
independent public accountants concerning, among other things, the scope of 
audits and reports and (iv) reviewing the performance of overall accounting 
and financial controls of the Company. 


COMPENSATION OF DIRECTORS 

   Directors who do not receive compensation as officers or employees of the 
Company or any of its affiliates will be paid an annual retainer fee of 
$25,000 and a fee of $1,000 for each meeting of the Board of Directors or any 
committee thereof they attend, plus reasonable out-of-pocket expenses. 


   In connection with the IPO, the Company granted options to purchase shares 
of Class A Common Stock to Mr. Perelman in his capacity as Chairman of the 
Board of Directors. See "Certain Relationships and Related Transactions--
Relationship with Mafco Consolidated Group and Mafco Holdings." 


EXECUTIVE COMPENSATION 

   The Company, as a holding company with no business operations of its own, 
conducts its business through Consolidated Cigar. The executive officers of 
the Company receive no compensation for their 

                               41           
<PAGE>

services to the Company. Accordingly, the following table presents certain 
information concerning compensation paid or accrued for services rendered to 
Consolidated Cigar in all capacities during the three years ended December 
31, 1996 for the Chief Executive Officer and the four other most highly 
compensated executive officers of Consolidated Cigar whose total annual 
salary and bonus in the last fiscal year exceeded $100,000 (collectively, the 
"Named Executive Officers"). 


                          SUMMARY COMPENSATION TABLE 


<TABLE>
<CAPTION>
                                                    ANNUAL COMPENSATION 
                                                 ------------------------    OTHER ANNUAL      ALL OTHER 
                                           YEAR     SALARY       BONUS       COMPENSATION   COMPENSATION(a) 
                                         ------  ----------  ------------  --------------  --------------- 
<S>                                      <C>     <C>         <C>           <C>             <C>            
Theo W. Folz 
 President and Chief Executive Officer     1996    $770,000    $1,155,000     $51,243(b)        $3,000 
                                           1995     700,000       700,000            --          3,000 
                                           1994     675,000       400,000            --          3,000 
Richard L. DiMeola 
 Executive Vice President and Chief 
 Operating Officer .....................   1996    $275,000    $  412,500            --         $3,000 
                                           1995     260,000       260,000            --          3,000 
                                           1994     245,000       120,000            --          3,000 
Gary R. Ellis 
 Senior Vice President, Chief Financial 
 Officer, Secretary and Treasurer  .....   1996    $217,500    $  326,250            --         $3,000 
                                           1995     200,000       200,000            --          3,000 
                                           1994     185,000       100,000            --          3,000 
James L. Colucci 
 Senior Vice President of Sales and 
 Marketing .............................   1996    $217,500    $  326,250            --         $3,000 
                                           1995     200,000       200,000            --          3,000 
                                           1994     185,000       100,000            --          3,000 
George F. Gershel, Jr. 
 Senior Vice President Tobacco .........   1996    $247,500    $  297,000            --         $3,000 
                                           1995     230,000       170,000            --          3,000 
                                           1994     214,000        75,000            --          3,000 
</TABLE>


- - ------------ 


   (a) Represents the Company's contribution to the employee's account under 
       Consolidated Cigar's 401(k) plan. 

   (b) Represents perquisites and other personal benefits, which, in total, 
       are valued in excess of $50,000 of which $39,046 was related to the 
       personal use of a company automobile. 


                               42           
<PAGE>

   The following table provides information on stock option grants during 
1996 to each of the Named Executive Officers. 


                    OPTION/SAR GRANTS IN LAST FISCAL YEAR 



<TABLE>
<CAPTION>
                                              INDIVIDUAL GRANTS 
                         --------------------------------------------------------- 
                           NUMBER OF      % OF TOTAL 
                           SECURITIES      OPTIONS 
                           UNDERLYING     GRANTED TO     EXERCISE OR                   GRANT DATE 
                            OPTIONS      EMPLOYEES IN    BASE PRICE     EXPIRATION       PRESENT 
          NAME             GRANTED(1)    FISCAL YEAR     (PER SHARE)       DATE         VALUE(2) 
- - -----------------------  ------------  --------------  -------------  ------------  --------------- 
<S>                      <C>           <C>             <C>            <C>           <C>
Theo W. Folz ...........    250,000          20.2%         $23.00        8/15/06       $4,203,000 
Richard L. DiMeola  ....     55,000           4.4%          23.00        8/15/06          924,550 
Gary R. Ellis ..........     50,000           4.0%          23.00        8/15/06          840,500 
James L. Colucci .......     50,000           4.0%          23.00        8/15/06          840,500 
George F. Gershel, Jr.       50,000           4.0%          23.00        8/15/06          840,500 
</TABLE>


- - ------------ 


   (1) All options were granted on August 15, 1996 at an exercise price equal 
       to $23.00 per share. The options vest one third each year beginning on 
       the first anniversary of the date of grant and become 100% vested on 
       the third anniversary of the date of grant. 

   (2) The present value of the options are based on the Black-Scholes option 
       pricing model using the following assumptions: (i) stock price 
       volatility of 90%, (ii) a risk-free rate of 6.13%, (iii) a dividend
       yield of 0%, (iv) an exercise price equal to the fair market value of
       the Common Stock on the date of grant, (v) an expected life of 5 years
       and (vi) no discounts for forfeiture or nontransferability. 

   The following table presents the value at December 31, 1996 of unexercised 
in-the-money options held by each of the Named Executive Officers. 

         AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR-END AND 
                        FISCAL YEAR-END OPTION VALUES 



<TABLE>
<CAPTION>
                                                        NUMBER OF 
                                                        SECURITIES       VALUE OF 
                                                        UNDERLYING     UNEXERCISED 
                                                       UNEXERCISED     IN-THE-MONEY 
                                                        OPTIONS AT      OPTIONS AT 
                            NUMBER OF                     FY-END         FY-END* 
                         SHARES ACQUIRED    VALUE    EXERCISABLE(E)/ EXERCISABLE(E)/ 
          NAME             ON EXERCISE     REALIZED UNEXERCISABLE(U) UNEXERCISABLE(U) 
- - ----------------------  ---------------  ----------  --------------  -------------- 
<S>                     <C>              <C>        <C>              <C>
Theo W. Folz ..........         0             $0               0(E)      $      0(E) 
                                                         250,000(U)       437,500(U) 
Richard L. DiMeola  ...         0              0               0(E)             0(E) 
                                                          55,000(U)        96,250(U) 
Gary R. Ellis .........         0              0               0(E)             0(E) 
                                                          50,000(U)        87,500(U) 
James L. Colucci ......         0              0               0(E)             0(E) 
                                                          50,000(U)        87,500(U) 
George F. Gershel, Jr.          0              0               0(E)             0(E) 
                                                          50,000(U)        87,500(U) 
</TABLE>



- - ------------ 

   *   Based on the closing price of Class A Common Stock on the NYSE on 
       December 31, 1996 of $24 3/4 per share. 


                               43           
<PAGE>
EMPLOYMENT AGREEMENTS 


   Mafco Consolidated Group entered into an employment agreement (the "MCG 
Employment Agreement") with Mr. Folz with respect to an employment term 
commencing on July 1, 1995 and ending on December 31, 1998 unless sooner 
terminated by Mr. Folz's death, disability, gross neglect or willful 
misconduct (in which case Mafco Consolidated Group may terminate Mr. Folz's 
employment immediately upon written notice), or breach by Mafco Consolidated 
Group of the agreement. In the event of Mr. Folz's death or disability, a 
pro-rated performance bonus and 60% of his base compensation is to be paid to 
Mr. Folz or his beneficiaries, as the case may be, for the longer of the 
remaining term of the agreement or twelve months. In the event that Mafco 
Consolidated Group breaches the MCG Employment Agreement, Mr. Folz is 
entitled to terminate his employment under the agreement; in that event, a 
pro-rated performance bonus and the remaining base compensation specified in 
the agreement is to be paid to Mr. Folz offset by any other compensation Mr. 
Folz receives during this period, and Mr. Folz is entitled to group life, 
health and pension plan coverage, for the remaining term of the agreement or, 
if longer and if no non-renewal notice has been given by Consolidated Cigar 
prior to that time, twelve months. Until August 1, 1996, Mr. Folz served the 
Company and Consolidated Cigar pursuant to the MCG Employment Agreement. The 
MCG Employment Agreement also provides for a performance bonus under the 
Tobacco Products Group Performance Bonus Plan based on achievement of certain 
EBITDA targets. As of August 1, 1996, for the services to be rendered by Mr. 
Folz to the Company and Consolidated Cigar, Consolidated Cigar has assumed 
the obligations of Mafco Consolidated Group under the MCG Employment 
Agreement with respect to a portion of the base salary and employee benefits 
to be provided to Mr. Folz under the MCG Employment Agreement and, 
simultaneously therewith, has entered into a new employment agreement with 
Mr. Folz memorializing such assumption and expiring on December 31, 1999. 
After December 31, 1998, Consolidated Cigar may give notice of non-renewal, 
in which case the term of the agreement will be extended for a period of 
twelve months following such notice. From and after January 1, 2000, the term 
will be automatically extended day-by-day until Consolidated Cigar gives 
notice of non-renewal, in which case the term will be extended for a period 
of twelve months. Consolidated Cigar has assumed 70% of the obligations of 
Mafco Consolidated Group under the MCG Employment Agreement with respect to 
any payments or benefits payable upon Mr. Folz's severance, death or 
disability. The employment agreement provides for an initial annual base 
salary of $770,000. In addition, subject to approval by stockholders, Mr. 
Folz is eligible to receive annual performance bonus payments, subject to an 
annual maximum of $2 million, based on achievement by Consolidated Cigar of 
certain EBITDA targets, which bonus payments shall be made pursuant to the 
Consolidated Cigar Performance Bonus Plan, as set forth in his employment 
agreement. See "--Consolidated Cigar Performance Bonus Plan." 

   On August 1, 1996, Consolidated Cigar entered into an employment agreement 
with each of Messrs. DiMeola, Ellis, Colucci and Gershel, each of which 
expires on December 31, 1999, unless sooner terminated by the employee's 
death, disability (in which case Consolidated Cigar may elect to terminate 
the employment agreement), gross neglect or willful misconduct (in which case 
Consolidated Cigar may terminate the employment agreement immediately upon 
written notice), the employee's willful and material failure to perform his 
contractual obligations or by Consolidated Cigar's material breach of the 
agreement. After December 31, 1998, Consolidated Cigar may give notice of 
non-renewal, in which case the term of the agreement will be extended for a 
period of twelve months following such notice. From and after January 1, 
2000, the term will be automatically extended day-by-day until Consolidated 
Cigar gives notice of non-renewal, in which case the term will be extended 
for a period of twelve months. In the event of Consolidated Cigar's breach, 
the employee is entitled to terminate the employment agreement; in that 
event, base salary, performance bonuses and benefits are to be paid to the 
employee for the remaining term of the employment agreement or, if longer and 
if no non-renewal notice has been given by Consolidated Cigar prior to that 
time, twelve months, offset by any other compensation the employee receives 
during this period. The employment agreements provide for initial annual base 
salaries of $275,000 for Mr. DiMeola, $217,500 for each of Messrs. Ellis and 
Colucci and $247,500 for Mr. Gershel. The employment agreements also provide, 
subject to approval by stockholders, for annual performance bonus payments, 
subject to an annual maximum of $1 million, based on achievement by 
Consolidated Cigar of certain EBITDA targets, which bonus payments shall be 
made pursuant to the Consolidated Cigar Performance Bonus Plan, as set forth 
in the employment agreements. 


                               44           
<PAGE>

CONSOLIDATED CIGAR PERFORMANCE BONUS PLAN 

   Consolidated Cigar has entered into employment agreements with certain 
employees, including Messrs. Folz, DiMeola, Ellis, Colucci and Gershel, each 
of which provides, among other things, for payment of performance bonuses 
(the "Consolidated Cigar Performance Bonus Plan"), subject to stockholder 
approval. Compensation payable under the Consolidated Cigar Performance Bonus 
Plan is intended to qualify as "performance based compensation" under Section 
162(m) of the Code. Under the Consolidated Cigar Performance Bonus Plan, the 
participants are eligible to receive annual performance bonus cash awards 
based on achievement of EBITDA targets established by the Compensation 
Committee and set forth in their respective employment agreements with 
respect to each calendar year. The payments under the Consolidated Cigar 
Performance Bonus Plan to any one individual during any calendar year may not 
exceed $2 million for the Chief Executive Officer and $1 million for each of 
the other participants. 


DEFINED BENEFIT PLAN 


   Domestic (United States) salaried employees of Consolidated Cigar are 
eligible to participate in the Consolidated Cigar Domestic Salaried 
Employees' Defined Benefit Plan, a defined benefit pension plan (the "Plan"), 
which, effective as of the end of 1995, was merged into a defined benefit 
pension plan sponsored by a subsidiary of Mafco Consolidated Group. The 
merger of the Plan did not change the level of pension benefits provided to 
Consolidated Cigar employees. Plan benefits are a factor of service (up to a 
maximum of 33 years) with Consolidated Cigar and "Average Final Compensation" 
(average monthly compensation during the 60 consecutive months in which 
compensation was highest in the ten years prior to termination of 
employment). Compensation includes total wages, overtime, bonuses and 401(k) 
salary deferrals, and excludes fringe benefits and employer contributions to 
other deferred compensation plans. Benefits in the Plan are reduced by (i) 
any annuity purchased under the Gulf Western Consumer Products Salaried 
Employees Retirement Plan (the "Gulf & Western Plan") as of March 8, 1983 and 
(ii) the actuarial equivalent of any Consolidated Cigar-provided benefits 
received under Consolidated Cigar's 401(k) plan. 


   Consolidated Cigar established a benefit restoration plan effective 
January 1, 1994 (the "BRP") which was designed to restore retirement benefits 
to those employees whose eligible pension earnings were limited to $150,000 
under regulations recently enacted by the Internal Revenue Service. The BRP 
is not funded and all other vesting and payment rules follow the Plan. 

   Beginning in 1996, the annual payment under the Plan and BRP, expressed as 
a straight life annuity, before adjustment for social security beginning at 
age 65 and before reduction for benefits payable under the Gulf & Western 
Plan or the Company's 401(k) plan, are as follows: 

<TABLE>
<CAPTION>
                                        YEARS OF SERVICE 
                -------------------------------------------------------------- 
 REMUNERATION       5         10        15         20         25         35 
                --------  --------  ---------  ---------  ---------  --------- 
 <S>            <C>       <C>       <C>        <C>        <C>        <C>
    $ 50,000     $ 3,788   $ 7,575   $ 11,363   $ 15,150   $ 18,938   $ 25,000 
      75,000       5,681    11,363     17,044     22,725     28,406     37,500 
     100,000       7,575    15,150     22,725     30,300     37,875     50,000 
     125,000       9,469    18,938     28,406     37,875     47,344     62,500 
     150,000      11,363    22,725     34,088     45,450     56,813     75,000 
     175,000      13,256    26,513     39,769     53,025     66,281     87,500 
     200,000      15,150    30,300     45,450     60,600     75,750    100,000 
     225,000      17,044    34,088     51,131     68,175     85,219    112,500 
     250,000      18,938    37,875     56,813     75,750     94,688    125,000 
     300,000      22,725    45,450     68,175     90,900    113,625    150,000 
     400,000      30,300    60,600     90,900    121,200    151,500    200,000 
     450,000      34,088    68,175    102,263    136,350    170,438    225,000 
     500,000      37,875    75,750    113,625    151,500    189,375    250,000 
</TABLE>

                               45           
<PAGE>

   Benefits under the Plan are subject to the maximum limitations imposed by 
federal law on pension benefits. The annual limitation in 1996 was $120,000 
or $10,000 per month, based on a maximum annual compensation of $150,000. The 
maximum annual remuneration considered for purposes of the BRP was $500,000 
in 1996. 

   As of December 31, 1996, the credited years of service under the Plan were 
13 years for Mr. Folz, 12 years for Mr. DiMeola, eight years for Mr. Ellis, 
20 years for Mr. Colucci and 36 years for Mr. Gershel. 


COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION 


   The Company and Consolidated Cigar did not have a Compensation Committee 
prior to the IPO. Officers' compensation prior to the IPO was determined by 
the Compensation Committee of Mafco Consolidated Group, comprised of Mr. 
Howard Gittis, Ms. Jewel S. Lafontant-Mankarious and Mr. Robert Sargent 
Shriver III. Following the IPO, the Compensation Committee of the Company was 
comprised of Messrs. Gittis and Drapkin. 


                               46           
<PAGE>
               SECURITY OWNERSHIP OF CERTAIN BENEFICIAL HOLDERS 


   The following table sets forth, as of February 14, 1997, adjusted to give 
effect to the Offerings (and assuming no exercise of the Underwriters' 
over-allotment options), the total number of shares of Common Stock 
beneficially owned, and the percent so owned, by (i) each Director of the 
Company, (ii) each Named Executive Officer, (iii) each person known to the 
Company to be the beneficial owner of more than 5% of any class of 
outstanding Common Stock, (iv) the Selling Stockholder and (v) all directors 
and executive officers as a group. 



<TABLE>
<CAPTION>
                                               CLASS A COMMON STOCK          CLASS B COMMON STOCK 
                                          ----------------------------  ---------------------------- 
                                             NUMBER OF                     NUMBER OF 
                                               SHARES                        SHARES                      PERCENT OF 
NAME AND ADDRESS                            BENEFICIALLY    PERCENT OF    BENEFICIALLY    PERCENT OF    TOTAL VOTING 
OF BENEFICIAL OWNER                           OWNED(1)        CLASS          OWNED          CLASS          POWER 
- - ----------------------------------------  --------------  ------------  --------------  ------------  -------------- 
<S>                                       <C>             <C>           <C>             <C>           <C>
Ronald O. Perelman(2)...................     19,600,000        63.9%       19,600,000        100%           94.7% 
 35 East 62nd Street 
 New York, New York 10021 
Morgan Stanley Group Inc. ..............        719,600         6.5%(3)            --         --              * 
 1585 Broadway 
 New York, New York 10036 
T. Rowe Price Associates, Inc...........        646,400         5.8%(3)            --         --              * 
 100 E. Pratt Street 
 Baltimore, Maryland 21202 
Howard Gittis...........................          5,000          *                 --         --              * 
Donald G. Drapkin(4)....................          6,000          *                 --         --              * 
Theo W. Folz............................         50,000          *                 --         --              * 
Robert Sargent Shriver III..............         15,000          *                 --         --              * 
Barry F. Schwartz.......................          3,000          *                 --         --              * 
Gary R. Ellis...........................          4,000          *                 --         --              * 
Richard L. DiMeola .....................         10,000          *                 --         --              * 
James L. Colucci .......................          3,000          *                 --         --              * 
George F. Gershel, Jr. .................          1,000          *                 --         --              * 
All Directors and executive officers as 
 a group (12 persons)(5)................     19,698,000        64.2%       19,600,000        100%           94.7% 
</TABLE>


- - ------------ 

    *  Less than 1%. 

   (1) Shares of Class A Common Stock issuable upon conversion of Class B 
       Common Stock owned by Mafco Consolidated Group are deemed to be 
       outstanding for purposes of computing the percentage ownership of Mr. 
       Perelman through Mafco Consolidated Group, but are not deemed to be 
       outstanding for the purposes of computing the percentage ownership of 
       any other person shown in the table. 

   (2) Represents shares of Class A Common Stock issuable upon the conversion 
       of Class B Common Stock owned by Mafco Consolidated Group. Mafco 
       Holdings currently indirectly owns approximately 85% of the outstanding 
       shares of common stock of Mafco Consolidated Group. Mafco Holdings is 
       wholly owned by Mr. Perelman. All of the shares of common stock of 
       Mafco Consolidated Group owned by Mafco Holdings are, and shares of 
       intermediate holding companies are or may from time to time be, pledged 
       to secure obligations of Mafco Holdings or its affiliates. 


   (3) Reflects the percentage of shares of Class A Common Stock beneficially
       owned by such person. In each case, such person beneficially owns less
       than 3% of the outstanding Common Stock and less than 1% of the combined
       voting power of the outstanding Common Stock.

   (4) Represents shares held in trust for the benefit of Mr. Drapkin's 
       children for which Mr. Drapkin disclaims beneficial ownership. 

   (5) Mr. Iacocca, who is a Director of the Company, does not beneficially 
       own any shares of Common Stock. 


                               47           
<PAGE>
                CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS 

RELATIONSHIP WITH MAFCO CONSOLIDATED GROUP AND MAFCO HOLDINGS 

   As a result of Mafco Consolidated Group's stock ownership, the Company's 
Board of Directors is, and is expected to continue to be, comprised entirely 
of designees of Mafco Consolidated Group, and Mafco Consolidated Group is, 
and is expected to continue to be, able to direct and control the policies of 
the Company and its subsidiaries, including with respect to mergers, sales of 
assets and similar transactions. 


   Mafco Consolidated Group is 85% owned through Mafco Holdings by Ronald O. 
Perelman, who is Chairman of the Board of Directors of the Company. Mafco 
Holdings is a diversified holding company with interests in several 
industries. Through its 80% ownership of the Company, Mafco Holdings is 
engaged in the manufacture and distribution of cigars and pipe tobacco and, 
through its 36% ownership, on a fully diluted basis, of PCT, Mafco Holdings 
is engaged in the processing of licorice and other flavors. Mafco Holdings is 
engaged in the cosmetics and skin care, fragrance and personal care products 
business through its 83% ownership of Revlon. Mafco Holdings owns 83% of 
Coleman, which is engaged in the manufacture and marketing of recreational 
outdoor products, portable generators, power-washing equipment, spas and hot 
tubs and 65% of Meridian Sports, a manufacturer and marketer of specialized 
boats and water sports equipment. Marvel, a youth entertainment company, is 
80% owned by Mafco Holdings. Mafco Holdings is also engaged in the financial 
services business through its 80% ownership of First Nationwide. The 
principal executive offices of Mafco Holdings are located at 35 East 62nd 
Street, New York, New York 10021. 


   The Company is insured under policies maintained by Mafco Holdings, and 
the Company reimburses Mafco Holdings for the portion of the cost of such 
policies attributable to the Company. Management of the Company believes that 
such cost is lower than would be incurred were such entities to be separately 
insured. In addition, the Company reimburses Mafco Holdings for the Company's 
allocable portion of certain costs such as legal, accounting and other 
professional fees and other services and related expenses. 


   In connection with the IPO, the Company granted options to purchase 
500,000 shares of Class A Common Stock to Mr. Perelman as compensation for 
services rendered and to be rendered to the Company by Mr. Perelman in his 
capacity as Chairman of the Board of Directors. Such options were granted 
pursuant to the Stock Plan at an exercise price equal to $23.00 per share. 
The options vest one third each year beginning on the first anniversary of 
the date of grant. 


TAX SHARING AGREEMENT 


   The Company, Consolidated Cigar and Mafco Consolidated Group have been, 
for federal income tax purposes, members of an affiliated group of 
corporations of which Mafco Holdings is the common parent (the "Tax Group"). 
As a result of such affiliation, the Company, Consolidated Cigar, and Mafco 
Consolidated Group have been included in the consolidated federal income tax 
returns and, to the extent permitted by applicable law, included in combined 
state or local income tax returns filed on behalf of the Tax Group. Pursuant 
to a tax sharing agreement among the Company, Consolidated Cigar, and Mafco 
Consolidated Group and a tax sharing agreement between Mafco Consolidated 
Group and Mafco Holdings (collectively, the "Tax Sharing Agreements"), the 
Company has been required to pay to Mafco Consolidated Group with respect to 
each taxable year an amount equal to the consolidated federal, state and 
local income taxes that would have been incurred by the Company had it not 
been included in the consolidated federal and any combined state or local 
income tax returns filed by the Tax Group. The net amounts paid by 
Consolidated Cigar, through the Company, during the years ended December 31, 
1994, 1995 and 1996 were approximately $0.4 million, $0.4 million and $9.8 
million, respectively. 


   Upon completion of the Offerings, the Company will no longer be included 
in the Tax Group's consolidated tax returns and will, instead, file its own 
tax returns and pay its own taxes on a separate company basis. The Company 
has Pre-Acquisition net operating losses of approximately $15 million which, 
pursuant to the Tax Sharing Agreements, were not available to the Company to 
offset taxable 

                               48           
<PAGE>
income generated in the Post-Acquisition period. Upon completion of the 
Offerings, the Pre-Acquisition net operating losses that were previously 
restricted, pursuant to the Tax Sharing Agreements, will be available to the 
extent that the loss carryforwards are not utilized in a Mafco Holding's 
consolidated tax return. Since these losses relate to the Pre-Acquisition 
period, a deferred tax asset will be recorded with a corresponding reduction 
in goodwill. 


   In addition, the Company incurred tax losses in the Post-Acquisition 
period which the Company utilized under the Tax Sharing Agreements. Upon 
completion of the Offerings, a portion of these losses may be allocated to 
the Company pursuant to the consolidated return regulation 1.1502-79 of the 
Code. This tax attribute will be recorded as a deferred tax asset with a 
corresponding decrease to capital deficiency. 


   Under existing federal income tax regulations the Company, Consolidated 
Cigar and Mafco Consolidated Group are severally liable for the consolidated 
federal income taxes of the Tax Group for any taxable year in which they are 
a member of the Tax Group. Pursuant to the Tax Sharing Agreements, Mafco 
Holdings has agreed to indemnify the Company and Consolidated Cigar for any 
such federal income tax liability. 

PROMISSORY NOTE 


   In connection with the IPO, the Company issued the Promissory Note in an 
original principal amount of $70 million to Mafco Consolidated Group as a 
dividend. The Promissory Note is noninterest bearing, unsecured, subordinated 
to senior indebtedness (as defined in the Promissory Note) and repayable in 
whole or in part at any time or from time to time without premium or penalty. 
The Promissory Note is payable in quarterly installments of $2.5 million 
beginning March 31, 1997 with the final installment payable on December 31, 
2003. See "Description of Certain Indebtedness." 


PURCHASE OF LICORICE EXTRACT 


   The Company purchases all of the licorice extract used as flavoring and 
moistening agents in its manufacturing processes from Mafco Worldwide, 
formerly an indirect wholly owned subsidiary of Mafco Consolidated Group. 
During the years ended December 31, 1994, 1995 and 1996, the Company 
purchased approximately $265,000, $269,000 and $211,000 of licorice extract 
from Pneumo Abex (successor by merger to Mafco Worldwide). The Company 
believes that the licorice extract purchased from Pneumo Abex was purchased 
on terms no less favorable to the Company than those obtainable in an arm's 
length transaction with an independent third party. 


SPECIALTY PRODUCTS DIVISION 


   The Company's Specialty Products Division assembles lipstick containers 
for Revlon Products, an 83% owned subsidiary of Mafco Holdings. Revlon 
Products purchased lipstick containers from the Company for approximately 
$763,000, $874,000 and $958,000 for the years ended December 31, 1994, 1995 
and 1996, respectively. The Company believes that the terms of such 
arrangements with Revlon Products were no less favorable to the Company than 
those obtainable in an arm's length transaction with an independent third 
party. 


REGISTRATION RIGHTS AGREEMENT 

   Prior to the consummation of the IPO, the Company and Mafco Consolidated 
Group entered into the Registration Rights Agreement pursuant to which Mafco 
Consolidated Group and certain transferees of Class B Common Stock held by 
Mafco Consolidated Group (the "Holders") have the right to require the 
Company to register (a "Demand Registration") under the Securities Act of 
1933, as amended (the "Securities Act"), all or part of the Class A Common 
Stock issuable upon conversion of the Class B Common Stock owned by such 
Holders, including the shares being offered hereby; provided that the Company 
(i) is not obligated to effect a Demand Registration prior to February 11, 
1997, unless Goldman, Sachs & Co. has given its consent and (ii) may postpone 
giving effect to a Demand Registration for up to a period of 30 days if the 
Company believes such registration might have a material adverse effect on 
any plan or proposal by the Company with respect to any financing, 
acquisition, 

                               49           
<PAGE>
recapitalization, reorganization or other material transaction, or the 
Company is in possession of material non-public information that, if publicly 
disclosed, could result in a material disruption of a major corporate 
development or transaction then pending or in progress or in other material 
adverse consequences to the Company. Mafco Consolidated Group has obtained 
the consent of Goldman, Sachs & Co. with respect to the registration of the 
shares being offered hereby. In addition, the Holders will have the right to 
participate in registrations by the Company of its Class A Common Stock (a 
"Piggyback Registration"). The Company will pay any expenses incurred in 
connection with any Demand Registration or Piggyback Registration, except for 
underwriting discounts, commissions and certain expenses attributable to the 
shares of Class A Common Stock sold by such Holders. 

                               50           
<PAGE>
                         DESCRIPTION OF CAPITAL STOCK 

   The authorized capital stock of the Company consists of 300,000,000 shares 
of Class A Common Stock, 250,000,000 shares of Class B Common Stock and 
20,000,000 shares of preferred stock, par value $0.01 per share (the 
"Preferred Stock"). The following summary description of the capital stock of 
the Company is qualified in its entirety by reference to the form of Amended 
and Restated Certificate of Incorporation of the Company (the "Certificate") 
and Amended and Restated By-Laws of the Company (the "By-Laws"), a copy of 
each of which is filed as an exhibit to the Registration Statement (as 
defined herein) of which this Prospectus forms a part. 

CLASS A COMMON STOCK AND CLASS B COMMON STOCK 

   The Certificate provides for two classes of common stock, Class A Common 
Stock and Class B Common Stock, the two classes of which are substantially 
identical, except for disparity in voting power. See "Risk Factors--Control 
by Mafco Consolidated Group." 

   Each share of Class A Common Stock entitles the holder of record to one 
vote and each share of Class B Common Stock entitles the holder of record to 
ten votes at each annual or special meeting of stockholders, in the case of 
any written consent of stockholders, and for all other purposes. The holders 
of Class A Common Stock and Class B Common Stock will vote as a single class 
on all matters submitted to a vote of the stockholders, except as otherwise 
provided by law. Neither the holders of Class A Common Stock nor the holders 
of Class B Common Stock have cumulative voting or preemptive rights. The 
Company may, as a condition to counting the votes cast by any holder of Class 
B Common Stock at any annual or special meeting of stockholders, in the case 
of any written consent of stockholders, or for any other purpose, require the 
furnishing of such affidavits or other proof as it may reasonably request to 
establish that the Class B Common Stock held by such holder has not, by 
virtue of the provisions of the Certificate, been converted into Class A 
Common Stock. 

   The holders of the Class A Common Stock and Class B Common Stock will be 
entitled to receive dividends and other distributions as may be declared 
thereon by the Board of Directors of the Company out of assets or funds of 
the Company legally available therefor, subject to the rights of the holders 
of any series of Preferred Stock and any other provision of the Certificate. 
The Certificate provides that if at any time a dividend or other distribution 
in cash or other property is paid on Class A Common Stock or Class B Common 
Stock, a like dividend or other distribution in cash or other property will 
also be paid on Class B Common Stock or Class A Common Stock, as the case may 
be, in an equal amount of shares. The Certificate provides that if shares of 
Class A Common Stock are paid on Class A Common Stock and shares of Class B 
Common Stock are paid on Class B Common Stock, in an equal amount per share 
of Class A Common Stock and Class B Common Stock, such payment will be deemed 
to be a like dividend or other distribution. In the case of any split, 
subdivision, combination or reclassification of Class A Common Stock or Class 
B Common Stock, the shares of Class B Common Stock or Class A Common Stock, 
as the case may be, will also be split, subdivided, combined or reclassified 
so that the number of shares of Class A Common Stock and Class B Common Stock 
outstanding immediately following such split, subdivision, combination or 
reclassification will bear the same relationship to each other as that which 
existed immediately prior thereto. 

   In the event of any liquidation, dissolution or winding up of the Company, 
the holders of Class A Common Stock and the holders of Class B Common Stock 
will be entitled to receive the assets and funds of the Company available for 
distribution after payments to creditors and to the holders of any Preferred 
Stock of the Company that may at the time be outstanding, in proportion to 
the number of shares held by them, respectively, without regard to class. 

   In the event of any corporate merger, consolidation, purchase or 
acquisition of property or stock, or other reorganization in which any 
consideration is to be received by the holders of Class A Common Stock or the 
holders of Class B Common Stock, the holders of Class A Common Stock and the 
holders of Class B Common Stock will receive the same consideration on a per 
share basis; except that, if such consideration shall consist in any part of 
voting securities (or of options or warrants to purchase, or of securities 
convertible into or exchangeable for, voting securities), the holders of 
Class B Common Stock 

                               51           
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may receive, on a per share basis, voting securities with ten times the 
number of votes per share as those voting securities to be received by the 
holders of Class A Common Stock (or options or warrants to purchase, or 
securities convertible into or exchangeable for, voting securities with ten 
times the number of votes per share as those voting securities issuable upon 
exercise of the options or warrants, or into which the convertible or 
exchangeable securities may be converted or exchanged, received by the 
holders of Class A Common Stock). 

   The Certificate provides that no person holding record or beneficial 
ownership of shares of Class B Common Stock (a "Class B Holder") may transfer 
(as defined in the Certificate), and the Company will not register the 
transfer of, such shares of Class B Common Stock, except to a Permitted 
Transferee. A Permitted Transferee generally means an affiliate of the Class 
B Holder. In certain circumstances set forth in the Certificate, the change 
in ownership or control of a record or beneficial holder of Class B Common 
Stock will also result in the conversion of such holder's Class B Common 
Stock into Class A Common Stock. The Certificate also provides that the 
Company will not register the transfer of any shares of Class B Common Stock 
unless the transferee and the transferor of such Class B Common Stock have 
furnished such affidavits and other proof as the Company may reasonably 
request to establish that such proposed transferee is a Permitted Transferee. 
In addition, upon any purported transfer of shares of Class B Common Stock 
not permitted under the Certificate, all shares of Class B Common Stock 
purported to be so transferred will be deemed to be converted into shares of 
Class A Common Stock, and stock certificates formerly representing such 
shares of Class B Common Stock will thereupon and thereafter be deemed to 
represent such number of shares of Class A Common Stock as equals the number 
of shares of Class A Common Stock into which such shares of Class B Common 
Stock could be converted pursuant to the terms of the Certificate. 

   In the event that the number of shares of Class B Common Stock and Class A 
Common Stock held by the Class B Holders and their Permitted Transferees 
issued and outstanding at any time shall constitute less than ten percent of 
the total combined number of shares of Class A Common Stock and Class B 
Common Stock of the Company, all shares of Class B Common Stock then issued 
and outstanding will be deemed to be converted into shares of Class A Common 
Stock, and stock certificates formerly representing such shares of Class B 
Common Stock will thereupon and thereafter be deemed to represent such number 
of shares of Class A Common Stock as equals the number of shares of Class A 
Common Stock into which such shares of Class B Common Stock could be 
converted pursuant to the terms of the Certificate. 

   The Class A Common Stock is listed on the NYSE under the symbol "CIG." 

PREFERRED STOCK 

   The Board of Directors, without further stockholder authorization, is 
authorized to issue, from time to time, Preferred Stock in one or more 
series, to establish the number of shares to be included in any such series 
and to fix the designations, powers, preferences and rights of the shares of 
each such series and any qualifications, limitations or restrictions thereof, 
including dividend rights and preferences over dividends on the Common Stock, 
conversion rights, voting rights, redemption rights, the terms of any sinking 
fund therefor and rights upon liquidation. The ability of the Board of 
Directors of the Company to issue Preferred Stock, while providing 
flexibility in connection with financing, acquisitions and other corporate 
purposes, could have the effect of discouraging, deferring or preventing a 
change in control of the Company or an unsolicited acquisition proposal, 
since the issuance of Preferred Stock could be used to dilute the share 
ownership of a person or entity seeking to obtain control of the Company. In 
addition, because the Board of Directors of the Company has the power to 
establish the preferences, powers and rights of the shares of any such series 
of Preferred Stock, it may afford the holders of any Preferred Stock 
preferences, powers and rights (including voting rights) senior to the rights 
of the holders of Common Stock, which could adversely affect the rights of 
holders of Common Stock. 

SECTION 203 OF THE DELAWARE GENERAL CORPORATION LAW 

   Section 203 ("Section 203") of the General Corporation Law of the State of 
Delaware (the "DGCL") provides, in general, that a stockholder acquiring more 
than 15% of the outstanding voting stock of a 

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corporation subject to Section 203 (an "Interested Stockholder") but less 
than 85% of such stock may not engage in certain Business Combinations (as 
defined in Section 203) with the corporation for a period of three years 
subsequent to the date on which the stockholder became an Interested 
Stockholder unless (i) prior to such date the corporation's board of 
directors approved either the Business Combination or the transaction in 
which the stockholder became an Interested Stockholder or (ii) the Business 
Combination is approved by the corporation's board of directors and 
authorized by a vote of at least 66 2/3% of the outstanding voting stock of 
the corporation not owned by the Interested Stockholder. The Certificate 
contains a provision electing not to be governed by Section 203. 

LIMITATIONS ON DIRECTORS' LIABILITY 

   The Certificate contains a provision which eliminates the personal 
liability of a director to the Company and its stockholders for certain 
breaches of his or her fiduciary duty of care as a director. This provision 
does not, however, eliminate or limit the personal liability of a director 
(i) for any breach of such director's duty of loyalty to the Company or its 
stockholders, (ii) for acts or omissions not in good faith or which involve 
intentional misconduct or a knowing violation of law, (iii) under Delaware 
statutory provisions making directors personally liable, under a negligence 
standard, for unlawful dividends or unlawful stock repurchases or 
redemptions, or (iv) for any transaction from which the director derived an 
improper personal benefit. This provision offers persons who serve on the 
Board of Directors of the Company protection against awards of monetary 
damages resulting from breaches of their duty of care (except as indicated 
above), including grossly negligent business decisions made in connection 
with takeover proposals for the Company. As a result of this provision, the 
ability of the Company or a stockholder thereof to successfully prosecute an 
action against a director for a breach of his duty of care has been limited. 
However, the provision does not affect the availability of equitable remedies 
such as an injunction or recision based upon a director's breach of his duty 
of care. The Commission has taken the position that the provision will have 
no effect on claims arising under the federal securities laws. 

   In addition, the Certificate and By-Laws provide mandatory indemnification 
rights, subject to limited exceptions, to any person who was or is party or 
is threatened to be made a party to any threatened, pending or completed 
action, suit or proceeding by reason of the fact that such person is or was a 
director or officer of the Company, or is or was serving at the request of 
the Company as a director or officer of another corporation, partnership, 
joint venture, trust, employee benefit plan or other enterprise. Such 
indemnification rights include reimbursement for expenses incurred by such 
person in advance of the final disposition of such proceeding in accordance 
with the applicable provisions of the DGCL. 

TRANSFER AGENT AND REGISTRAR 


   American Stock Transfer & Trust Company is the transfer agent and 
registrar for the Common Stock. 


                               53           
<PAGE>
                       SHARES ELIGIBLE FOR FUTURE SALE 

   Immediately after consummation of the Offerings, the Company will have 
outstanding 11,075,000 shares of Class A Common Stock and 19,600,000 shares 
of Class B Common Stock, assuming no exercise of the over-allotment options 
granted to the Underwriters. Of these shares, 11,075,000 shares of Class A 
Common Stock (or a maximum of 11,825,000 shares if the Underwriter's 
over-allotment options are exercised in full) will be freely tradeable 
without restrictions or further registration under the Securities Act, unless 
purchased by "affiliates" of the Company (as that term is defined under the 
Securities Act). The remaining 19,600,000 shares of Class B Common Stock 
owned by Mafco Consolidated Group are, and the 19,600,000 shares of Class A 
Common Stock issuable upon conversion of such shares of Class B Common Stock 
will be, "restricted securities" as defined in Rule 144 under the Securities 
Act, and may not be sold in the absence of registration under the Securities 
Act other than pursuant to Rule 144 under the Securities Act or another 
exemption from registration under the Securities Act. 


   In general, under Rule 144, as currently in effect, (i) a person (or 
persons whose shares are required to be aggregated) who has beneficially 
owned shares of Class A Common Stock as to which at least two years have 
elapsed since such shares were sold by the Company or by an affiliate of the 
Company in a transaction or chain of transactions not involving a public 
offering ("restricted securities") or (ii) an affiliate of the Company who 
holds shares of Class A Common Stock that are not restricted securities may 
sell, within any three-month period, a number of such shares that does not 
exceed the greater of 1% of the Company's Class A Common Stock then 
outstanding or the average weekly trading volume in the Class A Common Stock 
during the four calendar weeks preceding the date on which notice of such 
sale required under Rule 144 was filed. Sales under Rule 144 are also subject 
to certain provisions relating to the manner and notice of sale and 
availability of current public information about the Company. Affiliates of 
the Company must comply with the requirements of Rule 144, including the 
two-year holding period requirement, to sell shares of Class A Common Stock 
that are restricted securities. Furthermore, if a period of at least three 
years has elapsed from the date restricted securities were acquired from the 
Company or an affiliate of the Company, a holder of such restricted 
securities who is not an affiliate of the Company at the time of the sale and 
has not been an affiliate of the Company at any time during the three months 
prior to such sale would be entitled to sell such shares without regard to 
the volume limitation and other conditions described above. The Commission 
recently adopted amendments to Rule 144, which, among other things, will 
reduce the two and three year holding periods specified above to one and two 
years, respectively. 


   All shares of Class B Common Stock owned by Mafco Consolidated Group and 
all shares of Class A Common Stock issuable upon conversion of such shares of 
Class B Common Stock are eligible (subject to the lock-up arrangements 
described below) for sale in the public market pursuant to, and in accordance 
with the volume, manner of sale and other conditions of, Rule 144 described 
above. Pursuant to the Registration Rights Agreement, Mafco Consolidated 
Group has the right to require the Company to register the shares of Class A 
Common Stock acquired upon conversion of its shares of Class B Common Stock 
to facilitate their possible sale. See "Certain Relationships and Related 
Transactions--Registration Rights Agreement." 


   In connection with the IPO, the Company and Mafco Consolidated Group 
agreed that, subject to certain exceptions, they would not offer, sell or 
otherwise dispose of any shares of Class A Common Stock or any security 
convertible into or exchangeable or exercisable for shares of Class A Common 
Stock prior to February 11, 1997, without the prior written consent of 
Goldman, Sachs & Co. on behalf of the Underwriters. Mafco Consolidated Group 
has obtained the consent of Goldman, Sachs & Co. with respect to the 
registration of the shares being offered hereby. In addition, in connection 
with the Offerings, the Company and Mafco Consolidated Group will enter into 
a similar lock-up arrangement for 90 days after consummation of the 
Offerings. See "Underwriting." 


   The shares of Class A Common Stock authorized for issuance pursuant to 
Awards that may be granted under the Stock Plan may be either authorized but 
unissued shares or treasury shares obtained by the Company through market or 
private purchases. The Company has registered under the Securities Act the 
shares of Class A Common Stock issuable upon the exercise of options granted
pursuant to the Stock Plan. 

                               54           
<PAGE>
   Although the Company can make no prediction as to the effect, if any, that 
sales of shares of Class A Common Stock by Mafco Consolidated Group would 
have on the market price prevailing from time to time, sales of substantial 
amounts of Class A Common Stock or the availability of such shares for sale 
could adversely affect prevailing market prices. See "Risk Factors--Possible 
Future Sales of Shares by Mafco Consolidated Group." 

                     DESCRIPTION OF CERTAIN INDEBTEDNESS 

   Each of the following summaries of certain provisions of certain debt 
instruments of the Company does not purport to be complete and is subject to, 
and is qualified in its entirety by reference to, all the provisions of such 
debt instruments. 

CREDIT AGREEMENT 


   The Credit Agreement entered into by Consolidated Cigar with The Chase 
Manhattan Bank (the "Bank") consists of the Revolving Credit Facility and the 
Working Capital Facility. The Revolving Credit Facility and the Working 
Capital Facility have final maturities in April 1999. The Credit Agreement is 
secured by first priority liens on all of the material assets of Consolidated 
Cigar and its domestic subsidiaries and pledges of the capital stock of all 
of Consolidated Cigar's subsidiaries (with certain exceptions for the capital 
stock of foreign subsidiaries). Consolidated Cigar's obligations under the 
Credit Agreement are guaranteed by the Company and by all of the domestic 
subsidiaries of Consolidated Cigar. The guarantee by the Company is secured 
by a pledge of all of the shares of common stock of Consolidated Cigar owned 
by the Company. 

   As of December 31, 1996, there was approximately $25.7 million unused and 
available under the Credit Agreement, after taking into account approximately 
$1.7 million utilized to support letters of credit. The Credit Agreement was 
amended on February 3, 1997 to reduce the amount of various interest rate 
margins charged against outstanding borrowings. As a result of such 
amendment, loans outstanding under the Credit Agreement bear interest, at 
Consolidated Cigar's option, at either (i) the Bank's base rate; (ii) the 
Bank's 30, 60, 90 or 180 day LIBOR rate plus 1.0% or (iii) with respect to 
loans to Consolidated Cigar's wholly owned subsidiary CIC, and subject to 
availability, the Bank's "936 Rate" plus 1.0%. 

   The Credit Agreement contains various restrictive covenants including, 
among other things, limitations on the ability of Consolidated Cigar and its 
subsidiaries to incur debt, create liens, pay dividends, sell assets and make 
investments, acquisitions and capital expenditures. In addition, the Credit 
Agreement requires Consolidated Cigar to maintain specified financial ratios 
and satisfy certain tests, including maximum leverage ratios and minimum 
interest coverage ratios. The Credit Agreement also contains customary events 
of default, including if Cigar Holdings were to own and control less than all 
of the issued and outstanding capital stock of Consolidated Cigar or if a 
"Change of Control" (as defined in the Senior Subordinated Notes Indenture) 
were to occur, and permits Consolidated Cigar to pay dividends and make 
distributions on terms substantially similar to those contained in the Senior 
Subordinated Notes Indenture. 


SENIOR SUBORDINATED NOTES 


   In February 1993, Consolidated Cigar sold $90 million aggregate principal 
amount of its Senior Subordinated Notes and as of December 31, 1996, $90 
million aggregate principal amount of Senior Subordinated Notes were 
outstanding. The Senior Subordinated Notes bear interest at the rate of 
10 1/2% per annum, payable semi-annually on March 1 and September 1. The 
Senior Subordinated Notes mature on March 1, 2003 and Consolidated Cigar 
is not required to make any sinking fund payments with respect to the Senior 
Subordinated Notes. The Senior Subordinated Notes are subordinate in right of 
payment to all senior debt of Consolidated Cigar, including the liabilities 
of Consolidated Cigar under the Credit Agreement, rank pari passu with all 
future senior subordinated debt of Consolidated Cigar and rank senior to all 
future subordinated debt of Consolidated Cigar. 


   The Senior Subordinated Notes are redeemable at the option of Consolidated 
Cigar, on and after March 1, 1998, in whole or in part, at the following 
redemption prices (expressed as percentages of the 

                               55           
<PAGE>
principal amount) for the 12 month period beginning each March 1: 
1998--103.00%; 1999--101.50%; and 2000 and thereafter--100%, plus, in each 
case, accrued and unpaid interest to the date fixed for redemption. In 
addition, the Senior Subordinated Notes are redeemable at any time upon a 
Change of Control (as defined in the Senior Subordinated Notes Indenture) at 
the redemption prices set forth in the Senior Subordinated Notes Indenture. 

   A "Change of Control" means (i) any person, other than Ronald O. Perelman 
or any person controlled, directly or indirectly, by Mr. Perelman (the 
"Permitted Holders"), is or becomes the beneficial owner, directly or 
indirectly, of more than 35% of the total voting power of the voting stock of 
Consolidated Cigar and the Permitted Holders beneficially own, directly or 
indirectly, a lesser percentage of the total voting power of the voting stock 
of Consolidated Cigar than such other person or (ii) during any period of two 
consecutive years, individuals who at the beginning of such period 
constituted the Board of Directors of Consolidated Cigar (together with any 
new directors whose election by such Board of Directors or whose nomination 
for election by the stockholders of Consolidated Cigar was approved by a vote 
of 66 2/3% of the directors of Consolidated Cigar then still in office who 
were either directors at the beginning of such period or whose election or 
nomination for election was previously so approved) cease for any reason to 
constitute a majority of the Board of Directors of Consolidated Cigar then in 
office. 

   The Senior Subordinated Notes Indenture contains certain covenants that, 
among other things, limit the issuance of additional debt and redeemable 
stock by Consolidated Cigar, the issuance of debt and preferred stock by 
Consolidated Cigar's subsidiaries, the payment of dividends on and redemption 
of capital stock of Consolidated Cigar and its subsidiaries and the 
redemption of certain subordinated obligations of Consolidated Cigar, the 
sale of assets and stock of Consolidated Cigar's subsidiaries, transactions 
with affiliates and consolidations, mergers and transfers of all or 
substantially all of Consolidated Cigar's assets. The Senior Subordinated 
Notes Indenture also prohibits certain restrictions on distributions from 
subsidiaries of Consolidated Cigar and contains customary events of default. 

   In addition, upon the occurrence of a Change of Control (as defined in the 
Senior Subordinated Notes Indenture), each holder of the Senior Subordinated 
Notes has the right, subject to the satisfaction of certain conditions 
relating to Consolidated Cigar's bank indebtedness, to require Consolidated 
Cigar to repurchase such holder's Senior Subordinated Notes at 101% of the 
principal amount thereof, plus accrued and unpaid interest to the date of 
purchase. 

PROMISSORY NOTE 


   In connection with the IPO, the Company issued the Promissory Note in an 
original principal amount of $70 million to Mafco Consolidated Group as a 
dividend. The Promissory Note is noninterest bearing, unsecured, subordinated 
to senior indebtedness (as defined in the Promissory Note) and repayable in 
whole or in part at any time or from time to time without premium or penalty. 
The Promissory Note is payable in quarterly installments of $2.5 million 
beginning March 31, 1997 with the final installment payable on December 31, 
2003. The failure by the Company to make any payment on the Promissory Note 
when due and the failure by the Company to cure such non-payment during the 
60-day period following such due date would result in an event of default 
thereunder, and Mafco Consolidated Group could declare all remaining amounts 
outstanding under the Promissory Note to be immediately due and payable. 


                               56           
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     CERTAIN UNITED STATES TAX CONSEQUENCES TO NON-UNITED STATES HOLDERS 

   The following is a general summary of certain United States federal income 
and estate tax consequences expected to result under current law from the 
purchase, ownership, sale or other taxable disposition of Class A Common 
Stock by any person or entity other than (a) a citizen or resident of the 
United States, (b) a corporation created or organized in or under the laws of 
the United States or of any state thereof, or (c) a person or entity 
otherwise subject to United States federal income taxation on income from 
sources outside the United States (a "non-U.S. Holder"). This summary does 
not address all United States federal income and estate tax considerations 
that may be relevant to non-U.S. Holders in light of their particular 
circumstances or to certain non-U.S. Holders that may be subject to special 
treatment under United States federal income tax laws. Furthermore, this 
summary does not discuss any aspects of foreign, state or local taxation. 
This summary is based on current provisions of the Code, existing, temporary 
and proposed regulations promulgated thereunder and administrative and 
judicial interpretations thereof, all of which are subject to change, 
possibly with retroactive effect. Each prospective purchaser of Class A 
Common Stock is advised to consult their tax advisor with respect to the tax 
consequences of acquiring, holding and disposing of Class A Common Stock. 

DIVIDENDS 

   Dividends paid to a non-U.S. Holder of Class A Common Stock generally will 
be subject to withholding of United States federal income tax at a 30% rate 
(or such lower rate as may be specified by an applicable income tax treaty) 
unless the dividend is (i) effectively connected with the conduct of a trade 
or business of the non-U.S. Holder within the United States or (ii) if a tax 
treaty applies, is attributable to a United States permanent establishment of 
the non-U.S. Holder, in which case the dividend will be taxed at ordinary 
federal income tax rates. If the non-U.S. Holder is a corporation, such 
effectively connected income may also be subject to an additional "branch 
profits tax." A non-U.S. Holder may be required to satisfy certain 
certification requirements in order to claim treaty benefits or otherwise 
claim a reduction of, or exemption from, the withholding obligation pursuant 
to the above described rules. 

SALE OR OTHER DISPOSITION OF CLASS A COMMON STOCK 

   A non-U.S. Holder generally will not be subject to United States federal 
income tax in respect of any gain recognized on the sale or other taxable 
disposition of Class A Common Stock unless (i) the gain is effectively 
connected with a trade or business of the non-U.S. Holder in the United 
States; (ii) in the case of a non-U.S. Holder who is an individual and holds 
the Class A Common Stock as a capital asset, the holder is present in the 
United States for 183 or more days in the taxable year of the disposition and 
either (a) the individual has a "tax home" for United States federal income 
tax purposes in the United States or (b) the gain is attributable to an 
office or other fixed place of business maintained by the individual in the 
United States; (iii) the non-U.S. Holder is subject to tax pursuant to the 
provisions of United States federal income tax law applicable to certain 
United States expatriates; or (iv) (A) the Company is or has been during 
certain periods preceding the disposition a "U.S. real property holding 
corporation" for United States federal income tax purposes (which the Company 
does not believe it is or is likely to become) and, (B) assuming that the 
Class A Common Stock continues to be "regularly traded on an established 
securities market" for tax purposes, the non-U.S. Holder held, directly or 
indirectly, at any time during the five-year period ending on the date of 
disposition, more than 5% of the outstanding Class A Common Stock. 

BACKUP WITHHOLDING AND REPORTING REQUIREMENTS 

   DIVIDENDS. United States backup withholding tax will generally not apply 
to dividends paid on Class A Common Stock to a non-U.S. Holder at an address 
outside the United States. The Company must report annually to the Internal 
Revenue Service and to each non-U.S. Holder the amount of dividends paid to, 
and the tax withheld with respect to, such holder, regardless of whether any 
tax was actually withheld. This information may also be made available to the 
tax authorities in the non-U.S. Holder's country of residence. 

                               57           
<PAGE>
   SALE OR OTHER DISPOSITION OF CLASS A COMMON STOCK. Upon the sale or other 
taxable disposition of Class A Common Stock by a non-U.S. Holder to or 
through a United States office of a broker, the broker must backup withhold 
at a rate of 31% and report the sale to the Internal Revenue Service, unless 
the holder certifies its non-U.S. status under penalties of perjury or 
otherwise establishes an exemption. Upon the sale or other taxable 
disposition of Class A Common Stock by a non-U.S. Holder to or through the 
foreign office of a United States broker, or a foreign broker with certain 
types of relationships to the United States, the broker must report the sale 
to the Internal Revenue Service (but not backup withhold) unless the broker 
has documentary evidence in its files that the seller is a non-U.S. Holder 
and/or certain other conditions are met, or the holder otherwise establishes 
an exemption. 

   BACKUP WITHHOLDING IS NOT AN ADDITIONAL TAX. Amounts withheld under the 
backup withholding rules are generally allowable as a refund or credit 
against such non-U.S. Holder's United States federal income tax liability, if 
any, provided that the required information is furnished to the Internal 
Revenue Service. 

   PROPOSED REGULATIONS. On April 22, 1996, the Internal Revenue Service 
issued proposed regulations relating to withholding, backup withholding and 
information reporting that, if adopted in their current form, would, among 
other things, unify current certification procedures and forms and clarify 
reliance standards. The proposed regulations would, among other things, 
eliminate the general current law presumption that dividends paid to an 
address in a foreign country are paid to a resident of that country and would 
impose certain certification and documentation requirements on non-U.S. 
Holders claiming the benefit of a reduced withholding rate with respect to 
dividends under a tax treaty. These regulations generally are proposed to be 
effective with respect to payments made after December 31, 1997, although in 
certain cases they are proposed to be effective only with respect to payments 
made after December 31, 1999. Proposed regulations are subject to change, 
however, prior to their adoption in final form. 

FEDERAL ESTATE TAXES 

   Class A Common Stock owned or treated as owned by an individual who is not 
a citizen or resident (as specially defined for United States federal estate 
tax purposes) of the United States at the time of death will be included in 
such individual's gross estate for United States federal estate tax purposes, 
unless an applicable estate tax treaty provides otherwise. 

                                LEGAL MATTERS 

   Certain legal matters with respect to the validity of the shares of Class 
A Common Stock offered hereby will be passed upon for the Company by Skadden, 
Arps, Slate, Meagher & Flom LLP, New York, New York. Cravath, Swaine & Moore, 
New York, New York has acted as counsel for the Underwriters. Skadden, Arps, 
Slate, Meagher & Flom LLP and Cravath, Swaine & Moore have from time to time 
represented, and may continue to represent, the Underwriters in connection 
with various legal matters. Both Skadden, Arps, Slate, Meagher & Flom LLP and 
Cravath, Swaine & Moore have from time to time represented, and may continue 
to represent, Mafco Holdings and certain of its affiliates (including the 
Company) in connection with certain legal matters. Joseph H. Flom, a partner 
in the firm of Skadden, Arps, Slate, Meagher & Flom LLP, is a director of 
Revlon Group Incorporated, a wholly owned subsidiary of Mafco Holdings. 

                                   EXPERTS 


   The consolidated financial statements and schedules of the Company at 
December 31, 1995 and 1996, and for each of the three years in the period 
ended December 31, 1996, appearing in this Prospectus and the Registration 
Statement, have been audited by Ernst & Young LLP, independent auditors, as 
set forth in their reports thereon appearing elsewhere herein, and are 
included in reliance upon such reports given upon the authority of such firm 
as experts in accounting and auditing. 


                               58           
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                            AVAILABLE INFORMATION 


   The Company is subject to the informational requirements of the Exchange 
Act, and, in accordance therewith, files reports, proxy statements and other 
information with the Commission. Such reports, proxy statements and other 
information filed by the Company can be inspected without charge at the 
office of the Commission at the Public Reference Section located at 450 Fifth 
Street, N.W., Washington, D.C. 20549 and at the regional offices of the 
Commission located at Seven World Trade Center, 13th Floor, New York, New 
York 10048 and 500 West Madison Street, Suite 1400, Chicago, Illinois 60661,
and copies thereof may be obtained from the Commission upon payment of the 
prescribed fees. The Commission also maintains a site on the World Wide Web, 
the address of which is http://www.sec.gov, that contains reports, proxy and 
information statements and other information regarding issuers, such as the 
Company, that file electronically with the Commission. Such reports, proxy 
statements and other information concerning the Company can also be inspected 
at the offices of the New York Stock Exchange, 20 Broad Street, New York, 
N.Y. 10005, on which the Company's Class A Common Stock is traded. The 
Company intends to furnish its stockholders with annual reports containing 
consolidated financial statements audited by its independent certified public 
accountants and with quarterly reports containing unaudited condensed 
consolidated financial statements for each of the first three quarters of 
each fiscal year. 


   The Company has filed with the Commission in Washington, D.C. a 
Registration Statement on Form S-1 (as amended, the "Registration Statement") 
of which this Prospectus is a part under the Securities Act with respect to 
the Class A Common Stock offered hereby. This Prospectus does not contain all 
of the information set forth in the Registration Statement and the exhibits 
and schedules thereto, to which reference is hereby made. Statements made in 
this Prospectus as to the contents of any contract, agreement or other 
document are summaries of the material terms of such contract, agreement or 
other document. With respect to each such contract, agreement or other 
document filed as an exhibit to the Registration Statement, reference is made 
to the exhibit for a more complete description of the matter involved. The 
Registration Statement (including the exhibits and schedules thereto) filed 
by the Company with the Commission may be inspected without charge at the 
public reference facilities maintained by the Commission at the addresses set 
forth above and may also be viewed at the Commission's Website. 

                               59           
<PAGE>
                  INDEX TO CONSOLIDATED FINANCIAL STATEMENTS 


<TABLE>
<CAPTION>
                                                                    PAGES 
                                                                 --------- 
<S>                                                              <C>
AUDITED CONSOLIDATED FINANCIAL STATEMENTS 
  Report of Independent Certified Public Accountants ...........     F-2 
  Consolidated Balance Sheets as of December 31, 1995 and 1996 .     F-3 
  Consolidated Statements of Operations 
   for the years ended December 31, 1994, 1995 and 1996  .......     F-4 
  Consolidated Statements of Stockholders' Equity 
   for the years ended December 31, 1994, 1995 and 1996  .......     F-5 
  Consolidated Statements of Cash Flows 
   for the years ended December 31, 1994, 1995 and 1996  .......     F-6 
  Notes to Consolidated Financial Statements ...................     F-8 
</TABLE>


                               F-1           
<PAGE>
              REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS


The Board of Directors and Stockholders 
Consolidated Cigar Holdings Inc. 

   We have audited the accompanying consolidated balance sheets of 
Consolidated Cigar Holdings Inc. (formerly Consolidated Cigar (Parent) 
Holdings Inc.) and subsidiaries (the "Company") as of December 31, 1995 and 
1996 and the related consolidated statements of operations, stockholders' 
equity, and cash flows for each of the three years in the period ended 
December 31, 1996. These financial statements are the responsibility of the 
Company's management. Our responsibility is to express an opinion on these 
financial statements based on our audits. 

   We conducted our audits in accordance with generally accepted auditing 
standards. Those standards require that we plan and perform the audit to 
obtain reasonable assurance about whether the financial statements are free 
of material misstatement. An audit includes examining, on a test basis, 
evidence supporting the amounts and disclosures in the financial statements. 
An audit also includes assessing the accounting principles used and 
significant estimates made by management, as well as evaluating the overall 
financial statement presentation. We believe that our audits provide a 
reasonable basis for our opinion. 

   In our opinion, the consolidated financial statements referred to above 
present fairly, in all material respects, the consolidated financial position 
of the Company at December 31, 1995 and 1996, and the consolidated results of 
its operations and cash flows for each of the three years in the period ended 
December 31, 1996, in conformity with generally accepted accounting 
principles. 

                                          Ernst & Young LLP 

Miami, Florida 
January 28, 1997 


                               F-2           
<PAGE>
              CONSOLIDATED CIGAR HOLDINGS INC. AND SUBSIDIARIES 
                         CONSOLIDATED BALANCE SHEETS 
                  (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA) 


<TABLE>
<CAPTION>
                                                                           DECEMBER 31,    DECEMBER 31, 
                                                                               1995            1996 
                                                                         --------------  -------------- 
<S>                                                                      <C>             <C>
                                 ASSETS 
Current assets: 
 Cash and cash equivalents .............................................     $  1,145        $  1,906 
 Accounts receivable, less allowances of $4,322 and $5,604, 
  respectively .........................................................       14,883          19,498 
 Inventories ...........................................................       39,022          45,957 
 Deferred taxes and other ..............................................        3,914           5,591 
                                                                         --------------  -------------- 
  Total current assets .................................................       58,964          72,952 
Property, plant and equipment, net .....................................       35,370          37,224 
Trademarks, less accumulated amortization of $2,453 and $3,319, 
 respectively ..........................................................       32,021          31,155 
Goodwill, less accumulated amortization of $4,942 and $6,593, 
 respectively ..........................................................       61,374          59,723 
Other intangibles and assets, less accumulated amortization of $4,670 
 and $3,406, respectively ..............................................        4,001           4,457 
                                                                         --------------  -------------- 
  Total assets .........................................................     $191,730        $205,511 
                                                                         ==============  ============== 
                  LIABILITIES AND STOCKHOLDERS' EQUITY 
Current liabilities: 
 Current portion of promissory note due to affiliate ...................       $  --         $ 10,000 
 Accounts payable ......................................................        3,797           7,197 
 Accrued expenses ......................................................       16,103          20,206 
 Due to affiliate ......................................................        1,685           1,606 
                                                                         --------------  -------------- 
  Total current liabilities ............................................       21,585          39,009 
Long-term debt .........................................................      110,600          97,500 
Promissory note due to affiliate .......................................        --             60,000 
Deferred taxes .........................................................        4,066           5,851 
Other liabilities ......................................................        1,151           1,796 
                                                                         --------------  -------------- 
  Total liabilities ....................................................      137,402         204,156 
                                                                         --------------  -------------- 
Commitments and contingencies ..........................................        --              -- 
Stockholders' equity: 
 Preferred stock, par value $0.01 per share; 20,000,000 shares 
  authorized, no shares issued and outstanding .........................        --              -- 
 Common stock, $1.00 par value, 1,000 shares authorized, issued and 
  outstanding ..........................................................            1           -- 
 Class A Common Stock, par value $0.01 per share; 300,000,000 shares 
  authorized, 6,075,000 shares issued and outstanding ..................        --                 61 
 Class B Common Stock, par value $0.01 per share; 250,000,000 shares 
  authorized, 24,600,000 shares issued and outstanding .................        --                246 
 Additional paid-in capital (capital deficiency) .......................       34,834         (13,314) 
 Retained earnings .....................................................       19,493          14,362 
                                                                         --------------  -------------- 
  Total stockholders' equity ...........................................       54,328           1,355 
                                                                         --------------  -------------- 
  Total liabilities and stockholders' equity ...........................     $191,730        $205,511 
                                                                         ==============  ============== 
</TABLE>


See notes to consolidated financial statements. 

                                F-3           
<PAGE>

               CONSOLIDATED CIGAR HOLDINGS INC. AND SUBSIDIARIES 
                    CONSOLIDATED STATEMENTS OF OPERATIONS 
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA) 



<TABLE>
<CAPTION>
                                                 YEAR ENDED      YEAR ENDED      YEAR ENDED 
                                                DECEMBER 31,    DECEMBER 31,    DECEMBER 31, 
                                                    1994            1995            1996 
                                              --------------  --------------  -------------- 
<S>                                           <C>             <C>            <C>
Net sales ...................................   $   131,510     $   158,166  $       216,868 
Cost of sales ...............................        78,836          94,347          126,013 
                                              --------------  --------------  -------------- 
Gross profit ................................        52,674          63,819           90,855 
Selling, general and administrative expenses         29,413          32,393           36,776 
                                              --------------  --------------  -------------- 
Operating income ............................        23,261          31,426           54,079 
                                              --------------  --------------  -------------- 
Other (expenses) income: 
 Interest expense, net ......................       (12,838)        (12,635)         (10,619) 
 Minority interest ..........................            78            (262)            (310) 
 Miscellaneous, net .........................          (828)         (1,000)            (906) 
                                              --------------  --------------  -------------- 
                                                    (13,588)        (13,897)         (11,835) 
                                              --------------  --------------  -------------- 
Income before provision for income taxes  ...         9,673          17,529           42,244 
Provision for income taxes ..................         1,989           3,599           12,449 
                                              --------------  --------------  -------------- 
Net income ..................................   $     7,684     $    13,930  $        29,795 
                                              ==============  ==============  ============== 
Net income per common share .................   $      0.31     $      0.57  $          1.11 
                                              ==============  ==============  ============== 
Weighted average common shares outstanding  .    24,600,000      24,600,000       26,890,574 
                                              ==============  ==============  ============== 
</TABLE>


See notes to consolidated financial statements. 

                               F-4           
<PAGE>

               CONSOLIDATED CIGAR HOLDINGS INC. AND SUBSIDIARIES 
               CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY 
                            (DOLLARS IN THOUSANDS) 



<TABLE>
<CAPTION>
                                                                    ADDITIONAL 
                                                                     PAID-IN 
                                              CLASS A    CLASS B     CAPITAL 
                                    COMMON    COMMON     COMMON      (CAPITAL     RETAINED 
                                    STOCK      STOCK      STOCK    DEFICIENCY)    EARNINGS      TOTAL 
                                  --------  ---------  ---------  ------------  ----------  ----------- 
<S>                               <C>       <C>        <C>        <C>           <C>         <C>
Balance at December 31, 1993  ...    $  1       $ --      $  --    $   29,999    $   2,879   $   32,879 
Net Income for the year .........                                                    7,684        7,684 
                                  --------  ---------  ---------  ------------  ----------  ----------- 
Balance at December 31, 1994  ...      1         --         --         29,999       10,563       40,563 
                                  --------  ---------  ---------  ------------  ----------  ----------- 

Net income for the year .........                                                   13,930       13,930 
Cash dividends paid .............     --         --         --             --       (5,000)      (5,000) 
Contribution to capital by 
 parent .........................     --         --         --          4,835           --        4,835 
                                  --------  ---------  ---------  ------------  ----------  ----------- 
Balance at December 31, 1995  ...      1         --         --         34,834       19,493       54,328 
                                  --------  ---------  ---------  ------------  ----------  ----------- 

Net income for the year .........     --         --         --             --       29,795       29,795 
Promissory note dividend ........     --         --         --        (47,842)     (22,158)     (70,000) 
Net proceeds from initial public 
 offering .......................     (1)        61        246        127,503           --      127,809 
Cash dividends paid .............     --         --         --       (127,809)     (12,768)    (140,577) 
                                  --------  ---------  ---------  ------------  ----------  ----------- 
Balance at December 31, 1996  ...   $ --       $ 61      $ 246     $  (13,314)   $  14,362   $    1,355 
                                  ========  =========  =========  ============  ==========  =========== 
</TABLE>



               See notes to consolidated financial statements. 


                               F-5           
<PAGE>

               CONSOLIDATED CIGAR HOLDINGS INC. AND SUBSIDIARIES 
                    CONSOLIDATED STATEMENTS OF CASH FLOWS 
                            (DOLLARS IN THOUSANDS) 



<TABLE>
<CAPTION>
                                                         YEAR ENDED      YEAR ENDED      YEAR ENDED 
                                                        DECEMBER 31,    DECEMBER 31,    DECEMBER 31, 
                                                            1994            1995            1996 
                                                       --------------   --------------  -------------- 
<S>                                                       <C>         <C>             <C>
Cash flows from operating activities: 
 Net income .........................................     $ 7,684         $13,930         $29,795 
 Adjustments to reconcile net income to net cash 
  provided by operating activities: 
  Depreciation and amortization .....................       7,613           7,699           7,357 
  Deferred income ...................................        (205)           (205)           (177) 
  Gain on the sale of fixed assets ..................        (390)             --              -- 
  Changes in assets and liabilities net of 
   acquisitions: 
   (Increase) decrease in: 
    Accounts receivable .............................      (1,852)         (1,971)         (4,615) 
    Inventories .....................................        (969)         (1,148)         (6,935) 
    Deferred taxes and other ........................          44          (1,367)         (1,762) 
   Increase (decrease) in: 
    Accounts payable ................................        (326)           (276)          3,400 
    Accrued expenses and other liabilities  .........       2,660           3,139           5,520 
                                                         ---------    --------------  -------------- 
Net cash provided by operating activities  ..........      14,259          19,801          32,583 
                                                         ---------    --------------  -------------- 
Cash flows from investing activities: 
 Capital expenditures ...............................        (788)           (983)         (5,278) 
 Investment in joint venture ........................          --              --            (482) 
 Proceeds from the sale of fixed assets .............       5,832               1              10 
 Increase in other assets ...........................          (8)             (7)           (125) 
                                                         ---------    --------------  -------------- 
Net cash provided by (used for) investing activities        5,036            (989)         (5,875) 
                                                         ---------    --------------  -------------- 
</TABLE>


See notes to consolidated financial statements. 

                               F-6           
<PAGE>

               CONSOLIDATED CIGAR HOLDINGS INC. AND SUBSIDIARIES 
              CONSOLIDATED STATEMENTS OF CASH FLOWS--(CONTINUED) 
                            (DOLLARS IN THOUSANDS) 



<TABLE>
<CAPTION>
                                                      YEAR ENDED      YEAR ENDED      YEAR ENDED 
                                                     DECEMBER 31,    DECEMBER 31,    DECEMBER 31, 
                                                         1994            1995            1996 
                                                   --------------  --------------  -------------- 
<S>                                                <C>             <C>             <C>
Cash flows from financing activities: 
 Net proceeds from initial public offering  ......     $     --        $     --       $ 127,809 
 Repayment of revolving loan, net ................      (19,100)        (15,600)        (13,100) 
 Cash dividends paid .............................           --          (5,000)       (140,577) 
 Due to affiliates and other borrowings, net  ....          290           1,233             (79) 
                                                   --------------  --------------  -------------- 
Net cash used for financing activities ...........      (18,810)        (19,367)        (25,947) 
                                                   --------------  --------------  -------------- 
Increase (decrease) in cash and cash equivalents            485            (555)            761 
Cash and cash equivalents, beginning of year  ....        1,215           1,700           1,145 
                                                   --------------  --------------  -------------- 
Cash and cash equivalents, end of year ...........     $  1,700        $  1,145       $   1,906 
                                                   ==============  ==============  ============== 
Supplemental disclosures of cash flow 
 information: 
 Interest paid during the year ...................     $ 12,921        $ 13,067       $  10,927 
 Income taxes paid during the year ...............        1,444           1,477          12,676 
</TABLE>


See notes to consolidated financial statements. 

                               F-7           
<PAGE>

              CONSOLIDATED CIGAR HOLDINGS INC. AND SUBSIDIARIES 
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

NOTE A -- BASIS OF PRESENTATION 

   Consolidated Cigar Holdings Inc. (formerly Consolidated Cigar (Parent) 
Holdings Inc.) (the "Company") is a holding company with no business 
operations of its own and was formed as a Delaware corporation on January 6, 
1993 to hold all of the outstanding capital stock of Consolidated Cigar 
Corporation ("Consolidated Cigar"), through which the Company conducts its 
business operations. The results of operations and financial position of the 
Company therefore reflect the consolidated results of operations and 
financial position of Consolidated Cigar and its predecessors. Unless the 
context otherwise requires, all references in these notes to the consolidated 
financial statements of the Company shall mean Consolidated Cigar Holdings 
Inc. and its subsidiaries. 

   On August 21, 1996, the Company completed an initial public offering (the 
"IPO") in which it issued and sold 6,075,000 shares of its Class A Common 
Stock for $23.00 per share. The proceeds, net of underwriters' discount and 
related fees and expenses, of $127.8 million, were paid as a dividend to 
Mafco Consolidated Group Inc. Simultaneously with the IPO each of the 
Company's then outstanding shares of common stock was converted into 24,600 
shares of the newly created Class B Common Stock which totaled 24,600,000 
shares. 

   On January 30, 1997 the Company filed a registration statement with the 
Securities and Exchange Commission covering an offering of 5,000,000 shares 
(excluding the over-allotment option of 750,000 shares) of its Class A Common 
Stock. All the shares to be sold are owned by Mafco Consolidated Group Inc. 
("Mafco Consolidated Group") and, as a result, the Company will not receive any
of the proceeds. 

   On June 15, 1995 Mafco Holdings Inc. ("Mafco Holdings") and Mafco 
Consolidated Group formerly known as Abex Inc. ("Abex"), consummated an 
agreement and plan of merger (the "Merger Agreement") executed between the 
parties on January 6, 1995. The Merger Agreement provided for, among other 
things, the merger of C & F Merger Inc., a subsidiary of Mafco Holdings and 
the indirect parent of both the Company and Mafco Worldwide Corporation 
("Mafco Worldwide"), with Mafco Consolidated Group, which was the surviving 
corporation in the merger. As a result, the Company became a direct wholly 
owned subsidiary of Mafco Consolidated Group. 

   On December 11, 1992, Triple C Acquisition Corp. ("Triple C"), Mafco 
Holdings and a wholly owned subsidiary of Mafco Holdings entered into an 
agreement and plan of merger, pursuant to which the wholly owned subsidiary 
was merged into Triple C, with Triple C being the surviving corporation. 
Pursuant to the merger which was consummated on March 3, 1993, Mafco Holdings 
acquired all the outstanding shares of Triple C common stock and warrants to 
purchase Triple C common stock (the "1993 Acquisition") for an aggregate 
purchase price of $188.0 million, including fees and expenses. Immediately 
following the 1993 Acquisition, Triple C merged into Consolidated Cigar, with 
Consolidated Cigar being the surviving corporation. As a result, Consolidated 
Cigar became an indirect wholly owned subsidiary of Mafco Holdings. 

NOTE B -- SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 


 Business 

   The Company operates principally in one segment, manufacturing, 
distributing, and selling cigars in all sections of the industry. The Company 
also manufactures smoking tobaccos for sale under its own brand names, in 
bulk to tobacconists as well as private label brands for chain stores and 
wholesale distributors. 

 Principles of Consolidation 


   The consolidated financial statements include the accounts of the Company 
and its majority and wholly owned subsidiaries. All significant intercompany 
accounts and transactions have been eliminated in consolidation. 


                               F-8           
<PAGE>
              CONSOLIDATED CIGAR HOLDINGS INC. AND SUBSIDIARIES 
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE B -- SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES  (CONTINUED) 

  Inventories 

   Leaf tobacco is carried at the lower of average cost or market. In 
accordance with generally recognized industry practice, all leaf tobacco 
inventory is classified as current although portions of such inventory, 
because of the duration of the aging process, ordinarily would not be 
utilized within one year. Cigars and other inventories are generally valued 
at the lower of cost (using the first-in, first-out method) or market. 

 Property, Plant and Equipment 

   Property, plant and equipment is recorded at cost and depreciated on a 
straight-line basis over the estimated useful lives of the assets which range 
from 5 years to 20 years. Leasehold improvements are amortized over their 
estimated useful lives or the term of the lease, whichever is shorter. 
Repairs and maintenance are charged to operations as incurred and 
expenditures for additions and improvements are capitalized. 

 Trademarks 

   Trademarks consist of registered and unregistered tradenames of cigars or 
other tobacco brands which are being amortized on a straight-line basis over 
40 years. 

 Goodwill 


   Goodwill represents the excess of cost over fair value of net assets 
acquired in the 1993 Acquisition. Goodwill is being amortized over 40 years 
on a straight-line basis which is consistent with industry practice. The 
Company's accounting policy regarding the assessment of the recoverability of 
the carrying value of goodwill and other intangibles is to review the 
carrying value of goodwill and other intangibles if the facts and 
circumstances suggest that they may be impaired. If this review indicates 
that goodwill and other intangibles will not be recoverable, as determined 
based on the undiscounted future cash flows of the Company, the carrying 
value of goodwill and other intangibles will be reduced to their estimated 
fair value. 


   As discussed in Notes H and I, during 1995, goodwill was reduced by $4.4 
million due to the reduction in the valuation allowance for deferred tax 
assets and due to the establishment and transfer of deferred tax assets 
related to certain pension plan liabilities that were transferred to a 
related affiliate. 

 Impairment of Long-Lived Assets 


   The Company accounts for the impairment of long-lived assets under 
Statement of Financial Accounting Standards No. 121, "Accounting for the
Impairment of Long-Lived Assets and for Long-Lived Assets to Be Disposed Of"
("SFAS 121"). SFAS 121 requires impairment losses to be recorded on long-lived
assets used in operations when indicators of impairment are present and the
undiscounted cash flows estimated to be generated by those assets are less
than the assets' carrying amount. The adoption of SFAS 121 did not impact
the operations of the Company. 


 Revenue Recognition 

   Revenue is recognized from product sales upon shipment. Allowances for 
sales returns, customer incentive programs and promotions are recorded at the 
time of sale. 


 Advertising 

   The Company expenses advertising costs as incurred. Amounts charged to 
advertising expense totaled $0.9 million, $1.2 million and $2.1 million for 
the years ended December 31, 1994, 1995 and 1996, respectively. 


                               F-9           
<PAGE>
              CONSOLIDATED CIGAR HOLDINGS INC. AND SUBSIDIARIES 
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE B -- SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES  (CONTINUED) 

  Net Income Per Common Share 


   Net income per common share has been computed assuming the conversion of 
the Company's common stock, prior to the IPO, into Class B Common Stock as of 
the beginning of all periods presented and is therefore based upon the 
weighted average of 24,600,000 shares of common stock outstanding prior to 
the IPO and 30,675,000 shares of common stock outstanding after the IPO. The 
dilutive effect of stock options has not been included as it is less than 3%. 


 Interest Rate Swaps 


   The Company entered into interest rate swap agreements to modify the 
interest characteristics of its outstanding debt from a fixed to a floating 
rate basis. These agreements involve the receipt of fixed rate amounts in 
exchange for floating rate interest payments over the life of the agreement 
without an exchange of the underlying principal amount. The differential to 
be paid or received is accrued as interest rates change and recognized as an 
adjustment to interest expense related to the debt. The related amount 
payable to or receivable from counterparties is included in accrued expenses. 
To the extent previous interest rate swap agreements have been terminated, 
the resulting gain is being recognized over the remaining original life of 
the terminated agreements. The fair values of the swap agreements (which 
amount is described in Note F), are not recognized in the financial 
statements. 


 Stock-Based Compensation 


   In October 1995, the Financial Accounting Standards Board issued Statement 
of Financial Accounting Standards No. 123, "Accounting for Stock-Based 
Compensation" ("SFAS 123"). SFAS 123 encourages, but does not require, 
companies to record compensation plans at fair value. The Company has chosen, 
in accordance with provisions of SFAS 123, to apply Accounting Principles 
Board Opinion No. 25, "Accounting for Stock Issued to Employees" ("APB 25") 
and related interpretations treatment for its stock plan. Under APB 25, 
because the exercise price of the Company's employee stock options shall not 
be less than the market price of the underlying stock on the date of grant, 
no compensation expense is recognized. 

 Income Taxes 

   Deferred income taxes reflect the net tax effects of temporary differences 
between the carrying amounts of assets and liabilities for financial 
reporting purposes and the amounts used for income tax purposes. 


 Concentration of Credit Risk 

   Financial instruments that potentially subject the Company to 
concentrations of credit risk consist primarily of accounts receivable. The 
Company's customers are geographically dispersed but are concentrated in the 
tobacco industry. The Company historically has had no material losses on its 
accounts receivable from customers in the tobacco industry in excess of 
allowances provided. 

 Cash Flow Information 

   Cash equivalents are considered to be all highly liquid investments with 
maturities of three months or less when acquired and exclude restricted cash. 

 Use of Estimates 

   Preparation of the financial statements in conformity with generally 
accepted accounting principles requires management to make estimates and 
assumptions that affect the amounts reported in the financial statements and 
accompanying notes. Actual results could differ from these estimates. 

                              F-10           
<PAGE>
              CONSOLIDATED CIGAR HOLDINGS INC. AND SUBSIDIARIES 
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE B -- SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES  (CONTINUED) 

 Reclassifications 


   Certain reclassifications of 1995 amounts have been made to conform to the 
1996 financial statement presentation. 

NOTE C -- INVENTORIES 


   The components of inventories are as follows: 


<TABLE>
<CAPTION>
                              DECEMBER 31,    DECEMBER 31, 
                                  1995            1996 
                             -------------  -------------- 
                                     (IN THOUSANDS) 
<S>                          <C>            <C>
Raw materials and supplies       $26,922        $34,469 
Work in process ............       1,692          1,974 
Finished goods .............      10,408          9,514 
                             -------------  -------------- 
                                 $39,022        $45,957 
                             =============  ============== 
</TABLE>



NOTE D -- PROPERTY, PLANT AND EQUIPMENT, NET 

   The components of property, plant and equipment are as follows: 



<TABLE>
<CAPTION>
                            DECEMBER 31,    DECEMBER 31, 
                                1995            1996 
                           -------------  -------------- 
                                   (IN THOUSANDS) 
<S>                        <C>            <C>
Land .....................    $  1,804        $  1,884 
Buildings ................      13,254          14,140 
Machinery and equipment  .      28,597          33,188 
Leasehold improvements  ..         276             361 
Furniture and fixtures  ..       1,555           1,573 
                           -------------  -------------- 
                                45,486          51,146 
Accumulated depreciation       (10,116)        (13,922) 
                           -------------  -------------- 
                              $ 35,370        $ 37,224 
                           =============  ============== 
</TABLE>



   Depreciation expense was $3.7 million for 1994, $3.6 million for 1995 and 
$3.9 million for 1996. 

NOTE E -- ACCRUED EXPENSES 


   Included in accrued expenses are the following: 


<TABLE>
<CAPTION>
                                           DECEMBER 31,    DECEMBER 31, 
                                               1995            1996 
                                          -------------  -------------- 
                                                  (IN THOUSANDS) 
<S>                                       <C>            <C>
Employee benefits and other compensation      $ 7,226        $10,126 
Interest ................................       3,452          3,388 
Promotional .............................       1,345          1,281 
Taxes ...................................       1,592          1,849 
Other ...................................       2,488          3,562 
                                          -------------  -------------- 
                                              $16,103        $20,206 
                                          =============  ============== 
</TABLE>


                              F-11           
<PAGE>
              CONSOLIDATED CIGAR HOLDINGS INC. AND SUBSIDIARIES 
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)


NOTE F --LONG-TERM DEBT 


   Long-term debt consists of the following: 


<TABLE>
<CAPTION>
                                       DECEMBER 31,    DECEMBER 31, 
                                           1995            1996 
                                      -------------  -------------- 
                                              (IN THOUSANDS) 
<S>                                   <C>            <C>
Bank borrowings (a) .................    $ 20,600        $  7,500 
Senior Subordinated Notes (b)  ......      90,000          90,000 
Promissory Note (c) .................          --          70,000 
                                      -------------  -------------- 
                                          110,600         167,500 
Less amounts payable within one year           --         (10,000) 
                                     --------------  --------------
                                         $110,600        $157,500 
                                     ==============  ============== 
</TABLE>



   (a) Represents borrowings under a credit agreement (the "Credit Agreement") 
       with Chase dated February 23, 1993, which provides for a revolving 
       credit facility (the "Revolving Credit Facility") and a working capital 
       facility (the "Working Capital Facility"). The Revolving Credit 
       Facility and the Working Capital Facility have final maturities on 
       April 3, 1999. The Revolving Credit Facility was subject to quarterly 
       commitment reductions of $2.5 million through the end of 1996.

       The Credit Agreement was amended on February 3, 1997 to reduce the 
       amount of various interest rate margins charged against outstanding 
       borrowings and waive any further scheduled amortization of the 
       commitment on the Revolving Credit Facility. The Credit Agreement is 
       secured by perfected first priority liens on all of the material assets 
       of Consolidated Cigar and its domestic subsidiaries and perfected 
       pledges of the stock of all Consolidated Cigar's subsidiaries (with 
       certain exceptions for the stock of foreign subsidiaries). The Credit 
       Agreement is guaranteed by the Company and by all of the domestic 
       subsidiaries of Consolidated Cigar. The guarantee by the Company is 
       secured by a pledge of all the outstanding stock of Consolidated Cigar. 

       The maximum borrowings under the Credit Agreement, as amended, at the 
       end of December 31, 1996 and through maturity are $20 million under the 
       Working Capital Facility and $14.9 million under the Revolving Credit 
       Facility. Outstanding letters of credit of approximately $1.7 million 
       reduced the available borrowings under the Credit Agreement at 
       December 31, 1996. 

   The following indicates the Credit Agreement's established and amended 
interest payments rates available at the option of Consolidated Cigar: 



<TABLE>
<CAPTION>
                                              INITIAL      1996      RATE EFFECTIVE 
                                               RATE        RATE        MARCH 1997 
                                           -----------  --------  ------------------ 
<S>                      <C>               <C>          <C>       <C>
Base Rate Loans            Prime plus          1 3/4%       1%             0% 
936 Loans                 936 Rate plus        2 3/4%       2%             1% 
Eurodollar Funds         Eurodollar plus       2 3/4%       2%             1% 
</TABLE>



   The average interest rate under the Credit Agreement was approximately 
7.7% at December 31, 1996. 


   The Credit Agreement contains various covenants which govern, among other 
things, the ability to incur indebtedness, pay dividends, incur lease rental 
obligations, make capital expenditures, use proceeds from asset sales, 
participate in mergers and other activities. The Credit Agreement also 
requires Consolidated Cigar to satisfy certain financial covenants related to 
net worth, capital expenditures and various ratios. 

   (b) Represents the balance of $90.0 million in principal amount of 10 1/2% 
       Senior Subordinated Notes 

                              F-12           
<PAGE>
              CONSOLIDATED CIGAR HOLDINGS INC. AND SUBSIDIARIES 
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE F --LONG-TERM DEBT  (CONTINUED) 

       Due 2003 (the "Senior Subordinated Notes") issued in connection with 
       the Acquisition. 

       The Senior Subordinated Notes bear interest at the rate of 10 1/2% per 
       annum, mature on March 1, 2003 and are redeemable at a premium prior to 
       maturity starting March 1, 1998. The Senior Subordinated Notes are 
       redeemable earlier at a premium in the event of a change of control. 

       The indenture relating to the Senior Subordinated Notes limits, among 
       other things, dividends and other distributions, certain types of 
       indebtedness, certain mergers, consolidations and sales of assets. 


   (c) Represents a non-interest bearing promissory note issued in connection 
       with the IPO as a dividend in an original principal amount of $70.0 
       million (the "Promissory Note") to Mafco Consolidated Group. The 
       Promissory Note is payable in quarterly installments of $2.5 million, 
       beginning March 31, 1997 with the final installment payable on December 
       31, 2003. 


   The scheduled repayments of long-term debt for the next five years based 
on the outstanding balances at December 31, 1996 are as follows: 


<TABLE>
<CAPTION>
 YEAR ENDING 
DECEMBER 31,     (IN THOUSANDS) 
- - --------------  -------------- 
<S>             <C>
 1997 .........     $10,000 
 1998 .........      10,000 
 1999 .........      17,500 
 2000 .........      10,000 
 2001 .........      10,000 
</TABLE>



   The fair value of the Company's long-term debt at December 31, 1996 is 
estimated based on the quoted market prices for the same issues or on the 
current rates offered to the Company for debt of the same remaining 
maturities. The estimated fair value of long-term debt was approximately $3.6 
million more than the carrying value of $167.5 million. 


   Because judgment is required in interpreting market data to develop 
estimates of fair value, the estimates are not necessarily indicative of the 
amounts that could be realized or would be paid in a current market exchange. 
The effect of using different market assumptions or estimation methodologies 
may be material to the estimated fair value amounts. 


   Consolidated Cigar entered into two five year interest rate swap 
agreements in an aggregate notional amount of $85.0 million. Under the terms 
of the agreements, Consolidated Cigar receives a fixed interest rate 
averaging 5 4/5% and pays a variable interest rate equal to the six month 
LIBOR. Consolidated Cigar entered into such agreements to take advantage of 
the differential between long-term and short-term interest rates and 
effectively converted the interest rate on $85.0 million of fixed-rate 
indebtedness to a variable rate. From inception of the agreements through 
January 1997 Consolidated Cigar has paid $0.8 million in settlement, which 
occurs at the end of each six month period of the agreements. Had 
Consolidated Cigar terminated these agreements, which the Company considers 
to be held for other than trading purposes, on January 31, 1997, a combined 
loss of approximately $1.1 million would have been realized. Future positive 
or negative cash flows associated with these agreements will depend upon the 
trend of short-term interest rates during the remaining life of the 
agreements. In the event of non-performance of the counterparties at anytime 
during the remaining lives of these agreements which expire at December 1998 
and January 1999, the Company could lose some or all of any future positive 
cash flows. However, the Company does not anticipate non-performance by such 
counterparties. 


                              F-13           
<PAGE>
              CONSOLIDATED CIGAR HOLDINGS INC. AND SUBSIDIARIES 
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)


NOTE G -- COMMITMENTS AND CONTINGENCIES 

   The Company rents facilities and equipment under operating lease 
agreements which expire at various dates through 2008. Net rental expense 
under operating leases was $1.7 million for the year ended December 31, 1994, 
$1.8 million for the year ended December 31, 1995, and $1.9 million for the 
year ended December 31, 1996. 


   Future minimum rental commitments on a cash basis for all noncancellable 
operating leases are as follows: 


<TABLE>
<CAPTION>
 YEAR ENDING 
DECEMBER 31,     (IN THOUSANDS) 
- - --------------  -------------- 
<S>             <C>
 1997 .........      $1,251 
 1998 .........       1,263 
 1999 .........       1,101 
 2000 .........         528 
 2001 .........         173 
</TABLE>


   Additional commitments exist resulting from contracts to purchase tobacco 
from various suppliers. At the end of fiscal 1996, outstanding contracts to 
purchase tobacco amounted to $7.3 million which were all U.S. dollar 
obligations. 

   The Company is a party to various pending legal actions. In the opinion of 
management, based upon the advice of its outside counsel, the liability, if 
any, from all pending litigation will not materially affect the Company's 
consolidated financial position or results of operations. 


NOTE H --INCOME TAXES 

   The Company, Consolidated Cigar and Mafco Consolidated Group have been, 
for federal income tax purposes, members of an affiliated group of 
corporations of which Mafco Holdings is the common parent (the "Tax Group"). 
As a result of such affiliation, the Company, Consolidated Cigar, and Mafco 
Consolidated Group have been included in the consolidated federal income tax 
returns and, to the extent permitted by applicable law, included in combined 
state or local income tax returns filed on behalf of the Tax Group. Pursuant 
to a tax sharing agreement among the Company, Consolidated Cigar, and Mafco 
Consolidated Group and a tax sharing agreement between Mafco Consolidated 
Group and Mafco Holdings (collectively, the "Tax Sharing Agreements"), the 
Company has been required to pay to Mafco Holdings or Mafco Consolidated 
Group with respect to each taxable year an amount equal to the consolidated 
federal and state and local income taxes that would have been incurred by the 
Company had it not been included in the consolidated federal and any combined 
state or local income tax returns filed by the Tax Group. Pursuant to the Tax 
Sharing Agreements, tax carryforward losses that arose prior to the 1993 
Acquisition are not available to the Company on a go-forward basis. The 
Company had generated U.S. tax net operating loss carryforwards of $2.9 
million subsequent to the 1993 Acquisition, which were utilized completely 
during 1994 and 1995. The net amounts paid by Consolidated Cigar, through the 
Company, during the years ended December 31, 1994, 1995, and 1996 were 
approximately $0.4 million, $0.4 million and $9.8 million, respectively. 


                              F-14           
<PAGE>
              CONSOLIDATED CIGAR HOLDINGS INC. AND SUBSIDIARIES 
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE H --INCOME TAXES  (CONTINUED) 


    The provision (benefit) for income taxes consists of the following: 



<TABLE>
<CAPTION>
                YEAR ENDED      YEAR ENDED      YEAR ENDED 
               DECEMBER 31,    DECEMBER 31,    DECEMBER 31, 
                   1994            1995            1996 
             --------------  --------------  -------------- 
                              (IN THOUSANDS) 
<S>          <C>             <C>             <C>
Current: 
 Federal  ..      $  266          $1,880         $ 9,286 
 State .....         222             423           1,547 
 Foreign  ..       1,494           1,292           1,826 
             --------------  --------------  -------------- 
                   1,982           3,595          12,659 
             --------------  --------------  -------------- 
Deferred: 
 Federal  ..          --            (600)           (986) 
 State .....          --              --            (165) 
 Foreign  ..           7             604             941 
             --------------  --------------  -------------- 
                       7               4            (210) 
             --------------  --------------  -------------- 
                  $1,989          $3,599         $12,449 
             ==============  ==============  ============== 
</TABLE>



   The approximate effect of the temporary differences that gave rise to 
deferred tax balances were as follows: 



<TABLE>
<CAPTION>
                                  DECEMBER 31,    DECEMBER 31, 
                                      1995            1996 
                                --------------  -------------- 
                                         (IN THOUSANDS) 
<S>                             <C>             <C>
Deferred tax assets: 
 Accounts receivable ..........      $1,437          $1,930 
 Accrued expenses .............       1,628           1,875 
 Other ........................       1,139           1,365 
                                --------------  -------------- 
  Total deferred tax asset  ...       4,204           5,170 
                                --------------  -------------- 
Deferred tax liabilities: 
 Property, plant and equipment        3,474           3,318 
 Unremitted earnings ..........       1,579           2,520 
 Other ........................          42              13 
                                --------------  -------------- 
  Total deferred tax liability        5,095           5,851 
                                --------------  -------------- 
  Net deferred tax liability  .      $  891          $  681 
                                ==============  ============== 
</TABLE>



   The net deferred tax liability relates mainly to the Company's Puerto Rico 
subsidiary which is not consolidated for federal income tax purposes. This 
represents the temporary difference attributable to property, plant and 
equipment at Puerto Rico's effective local tax and toll gate tax rate. 

   As discussed in Note I, during 1995 certain pension liabilities were 
transferred to an affiliate. In connection with this transaction, a deferred 
tax asset in the amount of $2.4 million was recorded along with a reduction 
of goodwill relating to the unfunded pension liability at the date of the 
1993 Acquisition. This deferred tax asset was then transferred to Mafco 
Consolidated Group. 


                              F-15           
<PAGE>
              CONSOLIDATED CIGAR HOLDINGS INC. AND SUBSIDIARIES 
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE H --INCOME TAXES  (CONTINUED) 

    A reconciliation of the statutory U.S. income tax rate and the effective 
income tax rate is as follows: 


<TABLE>
<CAPTION>
                                 YEAR ENDED      YEAR ENDED      YEAR ENDED 
                                DECEMBER 31,    DECEMBER 31,    DECEMBER 31, 
                                    1994            1995            1996 
                              --------------  --------------  -------------- 
                                               (IN THOUSANDS) 
<S>                           <C>             <C>             <C>
Statutory rate ..............     $ 3,386         $ 6,135         $14,785 
Realization of valuation 
 reserve ....................        (589)           (600)             -- 
Foreign income not subject 
 to statutory tax rate ......      (1,749)         (2,765)         (3,818) 
State income taxes, 
 net in 1995 and 1996 .......         222             275             898 
Non-deductible amortization           620             620             578 
Other .......................          99             (66)              6 
                              --------------  --------------  -------------- 
                                  $ 1,989         $ 3,599         $12,449 
                              ==============  ==============  ============== 
</TABLE>


   The domestic and foreign components of income (loss) before income taxes 
are as follows: 


<TABLE>
<CAPTION>
                   YEAR ENDED      YEAR ENDED      YEAR ENDED 
                  DECEMBER 31,    DECEMBER 31,    DECEMBER 31, 
                      1994            1995            1996 
                --------------  --------------  -------------- 
                                 (IN THOUSANDS) 
<S>             <C>             <C>             <C>
United States       $(2,725)        $    66         $16,132 
Foreign .......      12,398          17,463          26,112 
                --------------  --------------  -------------- 
                    $ 9,673         $17,529         $42,244 
                ==============  ==============  ============== 
</TABLE>



   Foreign income primarily consists of Puerto Rico and Dominican Republic 
income. Pursuant to a grant of industrial tax exemption which expires in 
2002, 90% of the income earned from the manufacture of cigars in Puerto Rico 
is tax exempt from Puerto Rican income taxes. The remaining 10% of such 
income is taxed at a maximum surtax rate of 45%, resulting in an effective 
income tax rate of approximately 4.5%. The benefit to the Company amounted to 
approximately $3.5 million for the year ended December 31, 1994, $5.1 million 
for the year ended December 31, 1995, and $7.4 million for the year ended 
December 31, 1996. 

   Funds repatriated to the Company from its Puerto Rico subsidiary are 
subject to a maximum Puerto Rico tollgate tax of 10%. Legislation enacted in 
Puerto Rico in 1993 included a provision for prepaying a portion of these 
tollgate taxes effective for the 1993 fiscal year and subsequent periods. 

   The Company manufactures cigars in the Dominican Republic pursuant to a 
100% exemption from Dominican Republic income taxes, which exemption expires 
in 2010. 

   Income earned from Puerto Rico operations is generally exempt from federal 
income tax. Section 936 of the Internal Revenue Code allows a "possessions 
tax credit" against U.S. income tax attributable to the Puerto Rico taxable 
earnings. As part of OBRA 1993, the Internal Revenue Service has limited this 
exemption based upon a percentage of qualified wages in Puerto Rico, plus 
certain amounts of depreciation. The Company believes that it qualified for 
the possessions tax credit during each of the fiscal years ended 1994, 1995 
and 1996. 

   On August 20, 1996, the Small Business Job Protection Act of 1996 (the 
"SBJPA") was enacted into law. Under the SBJPA, Section 936 of the Internal 
Revenue Code, the possessions tax credit was 


                              F-16           
<PAGE>
              CONSOLIDATED CIGAR HOLDINGS INC. AND SUBSIDIARIES 
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE H --INCOME TAXES  (CONTINUED) 


 repealed, subject to special grandfather rules for which the Company would 
be eligible, provided that the Company does not add a "substantial new line 
of business." Under the grandfather rules, for the Company's taxable years 
beginning December 31, 2001 and before January 1, 2006, the Company's 
business income from its Puerto Rico operations eligible for the possessions 
tax credit would, in addition to the current limitation based upon a 
percentage of qualified wages in Puerto Rico, plus certain amounts of 
depreciation, generally be limited to its average annual income from its 
Puerto Rico operations, adjusted for inflation, computed during the Company's 
five most recent taxable years ending before October 14, 1995 and excluding 
the highest and lowest years (the "Income Limitation"). For taxable years 
after December 31, 2005, the possessions tax credit would be eliminated. The 
repeal of the possessions tax credit could have a material adverse effect on 
the Company for taxable years beginning after December 31, 2001 and before 
January 2006 to the extent that the Company's annual income from its Puerto 
Rico operations exceeds its average annual income from its Puerto Rico 
operations (as computed in the manner described in the preceding sentence), 
and for taxable years after December 31, 2005. Although it does not currently 
have any definitive plans with respect thereto, the Company expects to 
evaluate alternatives that may be available to it in order to mitigate the 
effects of the SBJPA. On February 6, 1997, President Clinton proposed certain 
tax law changes which, if enacted, would eliminate the Income Limitation, 
extend the possession tax credit indefinitely and make the credit available 
to newly established business operations. 


NOTE I -- PENSION PLANS 

   Consolidated Cigar maintains tax qualified non-contributory defined 
benefit pension plans covering substantially all hourly and salaried 
employees in the U.S. and Puerto Rico (the "Pension Plans"). In accordance 
with an agreement between Consolidated Cigar and MCG Intermediate Holdings 
Inc. ("MCG"), which is a wholly owned subsidiary of Mafco Consolidated Group 
who maintains the Abex Retirement Plan, the Pension Plans were merged with 
and into the Abex Retirement Plan, effective December 31, 1995. 


   The Abex Retirement Plan was the surviving plan with all the assets and 
liabilities of the merged Pension Plans becoming assets and liabilities of 
the surviving Abex Retirement Plan. The effect of the merger of the Pension 
Plans was recorded as a contribution to capital of $4.8 million by Mafco 
Consolidated Group. The capital contribution is net of a $2.4 million 
deferred tax asset. The Company will continue to record service cost, 
interest and return on plan assets in future years based on a fully funded 
plan. 


   Consolidated Cigar also provides a separate non-contributory defined 
benefit pension plan for hourly employees in its Richmond, Virginia location 
and a benefit restoration plan (BRP) for certain officers. 

   The pension plans' benefit formulas generally base payments to retired 
employees upon their length of service and a percentage of qualifying 
compensation during the 60 consecutive months in which compensation was 
highest, in the ten years prior to retirement. Pension benefits are limited 
to 33 years of credited service and are reduced by the actuarial equivalent 
of any benefits received under the Consolidated Cigar's 401(k) Plans. 

                              F-17           
<PAGE>
              CONSOLIDATED CIGAR HOLDINGS INC. AND SUBSIDIARIES 
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE I -- PENSION PLANS  (CONTINUED) 


    The following table sets forth Consolidated Cigar's remaining pension 
plans' funded status after the merger with the Abex Retirement Plan. The 
Richmond, Virginia plan's assets exceed its liabilities and the BRP is 
unfunded. These amounts are recognized in the consolidated financial 
statements under the captions "Other Liabilities" and "Accrued Expenses" as 
unfunded liabilities with the 1996 data based upon actuarial projections: 



<TABLE>
<CAPTION>
                                                        DECEMBER 31,                      DECEMBER 31, 
                                                            1995                              1996 
                                             --------------------------------  -------------------------------- 
                                               ASSETS EXCEED     ACCUMULATED     ASSETS EXCEED     ACCUMULATED 
                                                ACCUMULATED       BENEFITS        ACCUMULATED       BENEFITS 
                                                 BENEFITS       EXCEED ASSETS      BENEFITS       EXCEED ASSETS 
                                             ---------------  ---------------  ---------------  --------------- 
                                                                        (IN THOUSANDS) 
<S>                                          <C>              <C>              <C>              <C>
Plan assets at fair value ..................       $462             $  --            $452            $    -- 
Actuarial present value of benefit 
 obligation: 
 Vested benefits ...........................        368               139             358                757 
 Non-vested benefits .......................         32                 8              24                 64 
                                             ---------------  ---------------  ---------------  --------------- 
Accumulated benefit obligations ............        400               147             382                821 
Effect of projected future salary increases          --               148              --                321 
                                             ---------------  ---------------  ---------------  --------------- 
                                                    400               295             382              1,142 
                                             ---------------  ---------------  ---------------  --------------- 
Funded status-over (under) .................         62              (295)             70             (1,142) 
Unrecognized net loss (gain) ...............          6              (249)            (16)               (22) 
Prior service cost not yet recognized in 
 net periodic pension cost .................         27               309              35                541 
Unrecognized net transition asset ..........        (67)               --             (62)               198 
Adjustment required to recognize
 minimum liability .........................         --                --              --               (198)
                                             ---------------  ---------------  ---------------  --------------- 
Net pension asset (liability)...............       $ 28             $(235)           $ 27            $  (821) 
                                             ===============  ===============  ===============  =============== 
</TABLE>



   The discount rate used in determining the actuarial present value of the 
projected benefit obligation was 7 1/4% in 1995 and 1996. The rate of 
increase in future compensation levels reflected in such determinations was  
4 1/2% in 1995 and in 1996. The assumed long-term rate of return on assets was
8% in 1995 and 1996. Consolidated Cigar's funding policy is to contribute
annually an amount necessary to satisfy the Internal Revenue Service's 
minimum funding standards. Plan assets consist principally of equity, fixed 
income and money market funds. 


   The following table sets forth the periodic pension expense as follows: 


<TABLE>
<CAPTION>
                                  YEAR ENDED      YEAR ENDED      YEAR ENDED 
                                 DECEMBER 31,    DECEMBER 31,    DECEMBER 31, 
                                     1994            1995            1996 
                               --------------  --------------  -------------- 
                                                (IN THOUSANDS) 
<S>                            <C>             <C>             <C>
Service cost--benefits 
 earned during the period  ...      $  615         $   490         $   716 
Interest cost on 
 projected benefit obligation        1,506           1,644           1,934 
Actual return on 
 plan assets .................        (942)         (2,598)         (4,087) 
Net amortizations 
 and deferrals ...............          42           1,661           1,977 
                               --------------  --------------  -------------- 
Net pension expense ..........      $1,221         $ 1,197         $   540 
                               ==============  ==============  ============== 
</TABLE>


                              F-18           
<PAGE>
              CONSOLIDATED CIGAR HOLDINGS INC. AND SUBSIDIARIES 
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

NOTE I -- PENSION PLANS  (CONTINUED) 


    Consolidated Cigar has adopted two deferred compensation plans pursuant 
to Section 401(k) of the Internal Revenue Code for all domestic salaried 
employees and certain union employees who have a minimum of six months of 
service (the "401(k) Plans"). It has been Consolidated Cigar's policy to 
contribute 2%, up to a maximum of $3,000, of each domestic salaried 
employee's compensation into their 401(k) Plan. Effective with the 401(k) 
Plan year ended December 31, 1995, Consolidated Cigar contributes 2% to the 
union employees 401(k) Plan up to a maximum of $3,000. Prior to the 401(k) 
Plan year ended December 31, 1995, Consolidated Cigar did not contribute to 
the union employees 401(k) Plan. Amounts expensed under the 401(k) Plans for 
the year ended December 31, 1994 were $192,000, for the year ended December 
31, 1995 were $202,000 and for the year ended December 31, 1996 were 
$368,000. 

NOTE J -- STOCK PLAN 

   The Company adopted the Consolidated Cigar Holdings Inc. 1996 Stock Plan 
(the "Stock Plan") prior to the effectiveness of the IPO. Under the Stock 
Plan, incentive stock options, non-qualified stock options, stock 
appreciation rights, restricted and unrestricted stock (collectively 
"Awards"), may be granted to selected employees, consultants and directors of 
the Company, and any of its affiliates, from time to time. The aggregate 
number of shares of Class A Common Stock as to which options and rights may 
be granted under the Stock Plan may not exceed 3,000,000. As of December 31, 
1996 there were 1,237,500 shares of non-qualified options outstanding that 
were issued to officers and employees, 1,150,000 shares at an exercise price 
equal to the initial public offering price of $23.00 per share and 87,500 
shares at $25.00 per share. None of the option shares were exercisable at 
December 31, 1996 and 1,762,500 shares remained available for future grants. 
These options vest one-third each year beginning on the first anniversary of 
the date of grant and become 100% vested on the third anniversary of the date 
of grant. 

   The Company has adopted the disclosure-only provisions of SFAS 123. 
Accordingly, no compensation cost has been recognized for the Stock Plan. Had 
compensation cost for the Company's Stock Plan been determined based on the 
fair value at grant date for awards in 1996 consistent with the provisions of 
SFAS 123, the Company's net earnings and earnings per share would have been 
reduced to the pro forma amounts indicated below: 



<TABLE>
<CAPTION>
                                        YEAR ENDED 
                                       DECEMBER 31, 
                                           1996 
                                ------------------------ 
                                      (IN THOUSANDS, 
                                     EXCEPT PER SHARE 
                                         AMOUNTS) 
<S>                             <C>
Net earnings--as reported  ....          $29,795 
Net earnings--pro forma  ......           28,127 
Earnings per share--as 
 reported .....................             1.11 
Earnings per share--pro forma               1.05 

</TABLE>



   The fair value of each option grant is estimated on the date of grant 
using the Black-Scholes option-pricing model with the following 
weighted-average assumptions used for grants in 1996: dividend yield of 0.0%; 
expected volatility of 90%; risk-free interest rate of 6.13%; and expected 
life of 5 years. 

   The weighted average fair value of options granted in 1996 is $16.91 per 
share. At December 31, 1996 the weighted average exercise price of the
options outstanding is $23.14 and the weighted average remaining contractual 
life of those options is 9.75 years. 

NOTE K --RELATED PARTY TRANSACTIONS 


   Pursuant to a Reimbursement Agreement between Mafco Holdings and 
Consolidated Cigar, Mafco Holdings provides the Company with certain 
allocated services upon request. In addition, as discussed 

                              F-19           
<PAGE>
              CONSOLIDATED CIGAR HOLDINGS INC. AND SUBSIDIARIES 
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Concluded)

NOTE K --RELATED PARTY TRANSACTIONS  (CONTINUED) 


in Note H, the Company has agreed to pay Mafco Holdings and Mafco 
Consolidated Group certain amounts pursuant to the Tax Sharing Agreements. 
Amounts due to affiliates totaled $1.7 million and $1.6 million at December 
31, 1995 and 1996 respectively, principally relating to income taxes. 

   The Company purchases certain raw materials from Mafco Worldwide 
Corporation which amounted to $265,000, $269,000 and $211,000 for the years 
ended December 31, 1994, 1995 and 1996, respectively. The Company also 
provides services for Revlon, Inc., a subsidiary of Mafco Holdings which 
amounted to $763,000, $874,000 and $958,000 for the years ended December 31, 
1994, 1995 and 1996, respectively. Amounts due to and from these affiliates 
were not significant at December 31, 1995 and 1996. 

NOTE L -- QUARTERLY FINANCIAL SUMMARIES (UNAUDITED) 

   Summarized quarterly financial data for 1995 and 1996 are as follows (in 
thousands, except per share amounts): 



<TABLE>
<CAPTION>
                                                   QUARTER ENDED 
                              ------------------------------------------------------ 
                                APRIL 1,    JULY 1,    SEPTEMBER 30,    DECEMBER 31, 
                              ----------  ---------  ---------------  -------------- 
<S>                           <C>         <C>        <C>              <C>
1995 
- - ----
Net sales ...................   $31,537     $39,912       $43,687         $43,030 
Gross profit ................    12,940      16,343        17,541          16,995 
Net income ..................     1,561       4,028         4,261           4,080 
Net income per common share       $0.06       $0.17         $0.17           $0.17 

</TABLE>



<TABLE>
<CAPTION>
                                                  QUARTER ENDED 
                             ----------------------------------------------------- 
                              MARCH 30,   JUNE 29,   SEPTEMBER 28,    DECEMBER 31, 
                             ----------  ---------  --------------  -------------- 
<S>                          <C>         <C>        <C>             <C>
1996 
- - ----
Net sales ..................   $40,225     $51,975      $60,620         $64,048 
Gross profit ...............    16,912      21,872       25,645          26,426 
Net income .................     4,334       6,843        9,577           9,041 
Net income per common share      $0.19       $0.28        $0.35           $0.29 

</TABLE>



                              F-20           

<PAGE>
                                 UNDERWRITING 

   Subject to the terms and conditions of the U.S. Underwriting Agreement, 
the Selling Stockholder has agreed to sell to each of the U.S. Underwriters 
named below, and each of such U.S. Underwriters, for whom Goldman, Sachs & 
Co., Merrill Lynch, Pierce, Fenner & Smith Incorporated and Morgan Stanley & 
Co. Incorporated are acting as representatives (the "Representatives"), has 
severally agreed to purchase from the Selling Stockholder, the respective 
number of shares of Class A Common Stock set forth opposite its name below: 

<TABLE>
<CAPTION>
                                               NUMBER OF 
                                               SHARES OF 
                                                CLASS A 
                UNDERWRITER                   COMMON STOCK 
- - -----------------------------------------  ---------------- 
<S>                                        <C>
Goldman, Sachs & Co. .....................          920,000
Merrill Lynch, Pierce, Fenner & Smith 
     Incorporated  .......................          920,000
Morgan Stanley & Co. Incorporated  .......          920,000
Chase Securities Inc. ....................          150,000
Credit Suisse First Boston Corporation ...          150,000
Dean Witter Reynolds Inc. ................          150,000
Wasserstein Perella Securities, Inc. .....          150,000
Sanford C. Bernstein & Co., Inc. .........           80,000
Cowen & Company ..........................           80,000
Interstate/Johnson Lane Corporation ......           80,000
Raymond James & Associates, Inc. .........           80,000
The Robinson-Humphrey Company, Inc. ......           80,000
Scott & Stringfellow, Inc. ...............           80,000
Stephens Inc. ............................           80,000
Whale Securities Co., L.P. ...............           80,000
                                           ---------------- 
  Total ..................................        4,000,000
                                           ================
</TABLE>


   Under the terms and conditions of the U.S. Underwriting Agreement, the 
U.S. Underwriters are committed to take and pay for all of the shares offered 
hereby, if any are taken. 

   The U.S. Underwriters propose to offer the shares of Class A Common Stock 
in part directly to the public at the initial public offering price set forth 
on the cover page of this Prospectus and in part to certain dealers at such 
price less a concession of $0.64 per share. The U.S. Underwriters may allow, 
and such dealers may reallow, a concession not in excess of $0.10 per share 
to certain brokers and dealers. After the shares of Class A Common Stock are 
released for sale to the public, the offering price and other selling terms 
may from time to time be varied by the Representatives. 


   The Company and the Selling Stockholder have entered into an underwriting 
agreement (the "International Underwriting Agreement") with the underwriters of
the International Offering (the "International Underwriters") providing for the
concurrent offer and sale of 1,000,000 shares of Class A Common Stock in an 
international offering outside the United States. The offering price and 
aggregate underwriting discounts and commissions per share for the Offerings 
are identical. The closing of the U.S. Offering made hereby is a condition to 
the closing of the International Offering, and vice versa. The 
representatives of the International Underwriters are Goldman Sachs 
International, Merrill Lynch International and Morgan Stanley & Co. 
International Limited. 


   Pursuant to an Agreement between the U.S. and International Underwriting 
Syndicates (the "Agreement Between") relating to the Offerings, each of the 
U.S. Underwriters named herein has agreed that, as a part of the distribution 
of the shares offered hereby and subject to certain exceptions, it will 
offer, sell or deliver the shares of Class A Common Stock, directly or 
indirectly, only in the United States of America (including the States and 
the District of Columbia), its territories, its possessions and other areas 
subject to its jurisdiction (the "United States") and to U.S. persons, which 
term shall mean, for purposes of this paragraph: (a) any individual who is a 
resident of the United States or (b) any corporation, partnership or other 
entity organized in or under the laws of the United States or any political 
subdivision thereof and whose office most directly involved with the purchase 
is located in the United States. Each of the International Underwriters has 
agreed pursuant to the Agreement Between that, as a part of the distribution 
of the shares offered as a part of the International Offering and subject to 
certain exceptions, it will (i) not, directly or indirectly, offer, sell or 
deliver shares of Class A Common Stock (a) in the United States or to any 
U.S. persons or (b) to any person who it believes intends to reoffer, resell 
or deliver the shares in the United States or to any U.S. persons and (ii) 
cause any dealer to whom it may sell such shares at any concession to agree 
to observe a similar restriction. 

   Pursuant to the Agreement Between, sales may be made between the U.S. 
Underwriters and the International Underwriters of such number of shares of 
Class A Common Stock as may be mutually agreed. The price of any shares so 
sold shall be the initial public offering price, less an amount not greater 
than the selling concession. 

                               U-1           

<PAGE>
    The Selling Stockholder has granted the U.S. Underwriters an option 
exercisable for 30 days after the date of this Prospectus to purchase up to 
an aggregate of 600,000 additional shares of Class A Common Stock solely to 
cover over-allotments, if any. If the U.S. Underwriters exercise their 
over-allotment option, the U.S. Underwriters have severally agreed, subject 
to certain conditions, to purchase approximately the same percentage thereof 
that the number of shares to be purchased by each of them, as shown in the 
foregoing table, bears to the 4,000,000 shares of Class A Common Stock 
offered hereby. The Selling Stockholder has granted the International 
Underwriters a similar option to purchase up to an aggregate of 150,000 
additional shares of Class A Common Stock. 


   The Company and Mafco Consolidated Group have agreed that, subject to 
certain exceptions, during the period beginning from the date of this 
Prospectus and continuing to and including the date 90 days after the date of 
this Prospectus, they will not offer, sell, contract to sell or otherwise 
dispose of any securities of the Company (other than pursuant to employee 
stock option or purchase plans existing, or on the conversion or exchange of 
convertible or exchangeable securities outstanding, on the date of this 
Prospectus) which are substantially similar to the shares of Class A Common 
Stock or which are convertible into or exchangeable for securities which are 
substantially similar to the shares of Class A Common Stock without the prior 
written consent of Goldman, Sachs & Co., except for the shares of Class A 
Common Stock offered in connection with the Offerings. 


   The Company and the Selling Stockholder have agreed to indemnify the 
several Underwriters against certain liabilities, including liabilities under 
the Securities Act. 

   Certain of the U.S. Underwriters and the International Underwriters and 
their affiliates participate on a regular basis in various general financing 
transactions for the Company and its affiliates. Chase Securities Inc., one of 
the U.S. Underwriters, is an affiliate of The Chase Manhattan Bank, which is 
agent bank and a lender under the Credit Agreement.


     In connection with the Offerings, the Underwriters may purchase and
sell the Class A Common Stock in the open market. These transactions may 
include over-allotment and stabilization transactions and purchases to cover 
syndicate short positions created in connection with the Offerings. The 
Underwriters also may impose a penalty bid, whereby selling concessions allowed
to syndicate members or other broker-dealers in respect of the Class A Common 
Stock sold in the Offerings for their account may be reclaimed by the syndicate
if such securities are repurchased by the syndicate in stabilizing or covering 
transactions. These activities may stabilize, maintain or otherwise affect the 
market price of the Class A Common Stock, which may be higher than the price 
that might otherwise prevail in the open market; and these activities, if 
commenced, may be discontinued at any time. These transactions may be effected 
on the New York Stock Exchange, in the over-the-counter market or otherwise.

                               U-2           

<PAGE>

 ############################################################################# 
                              
                       CHAIRMAN'S RESERVE GRAPHIC OMITTED

 ############################################################################# 

<PAGE>
   NO PERSON HAS BEEN AUTHORIZED TO GIVE ANY INFORMATION OR TO MAKE ANY 
REPRESENTATIONS OTHER THAN THOSE CONTAINED IN THIS PROSPECTUS, AND, IF GIVEN 
OR MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED UPON AS 
HAVING BEEN AUTHORIZED. THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL 
OR THE SOLICITATION OF AN OFFER TO BUY ANY SECURITIES OTHER THAN THE 
SECURITIES TO WHICH IT RELATES OR AN OFFER TO SELL OR THE SOLICITATION OF AN 
OFFER TO BUY SUCH SECURITIES IN ANY CIRCUMSTANCES IN WHICH SUCH OFFER OR 
SOLICITATION IS UNLAWFUL. NEITHER THE DELIVERY OF THIS PROSPECTUS NOR ANY 
SALE MADE HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES, CREATE ANY IMPLICATION 
THAT THERE HAS BEEN NO CHANGE IN THE AFFAIRS OF THE COMPANY SINCE THE DATE 
HEREOF OR THAT THE INFORMATION CONTAINED HEREIN IS CORRECT AS OF ANY TIME 
SUBSEQUENT TO ITS DATE. 

                              TABLE OF CONTENTS 


<TABLE>
<CAPTION>
                                                 PAGE 
                                              -------- 
<S>                                           <C>
Prospectus Summary ..........................      3 
Risk Factors ................................      9 
Use of Proceeds .............................     16 
Dividend Policy .............................     16 
Price Range of Class A Common Stock  ........     16 
Capitalization ..............................     17 
Selected Historical Financial Data ..........     18 
Management's Discussion and Analysis of 
 Financial Condition and Results of 
 Operations .................................     21 
Business ....................................     27 
Management ..................................     39 
Security Ownership of Certain Beneficial 
 Holders ....................................     47 
Certain Relationships and Related 
 Transactions ...............................     48 
Description of Capital Stock ................     51 
Shares Eligible for Future Sale .............     54 
Description of Certain Indebtedness  ........     55 
Certain United States Tax Consequences 
 to Non-United States Holders ...............     57 
Legal Matters ...............................     58 
Experts .....................................     58 
Available Information .......................     59 
Index to Consolidated Financial Statements  .    F-1 
Underwriting ................................    U-1 
</TABLE>



                               5,000,000 SHARES 

                              CONSOLIDATED CIGAR 
                                HOLDINGS INC. 

                             CLASS A COMMON STOCK 
                         (PAR VALUE $0.01 PER SHARE) 

                                  PROSPECTUS 

                             GOLDMAN, SACHS & CO. 

                             MERRILL LYNCH & CO. 

                             MORGAN STANLEY & CO. 
                                 INCORPORATED 

                     REPRESENTATIVES OF THE UNDERWRITERS 






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