GENERAL ATLANTIC PARTNERS LLC
SC 13D/A, 2000-01-14
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                             -----------------------

                                  SCHEDULE 13D
                                (Amendment No. 2)


                    Under the Securities Exchange Act of 1934
                             -----------------------

                           Priceline.com Incorporated
                                (Name of Issuer)

                    Common Stock, par value $0.008 per share
                         (Title of Class of Securities)


                                    741503106
                                 (CUSIP Number)

                                 William E. Ford
                    c/o General Atlantic Service Corporation
                                3 Pickwick Plaza
                          Greenwich, Connecticut 06830
                            Tel. No.: (203) 629-8600
                     (Name, Address and Telephone Number of
                      Person Authorized to Receive Notices
                               and Communications)
                             -----------------------

                                January 10, 2000
                      (Date of Event which Requires Filing
                               of this Statement)

If the filing person has previously filed a statement on Schedule 13G to report
the acquisition which is the subject of this Schedule 13D, and is filing this
schedule because of Rule 13d-1(e), 1(f) or 1(g), check the following box o.

Note: Schedules filed in paper format shall include a signed original and five
copies of the schedule, including all exhibits. See Rule 13d-1(a) for other
parties to whom copies are to be sent.

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).

<PAGE>

- ------------------------                               -------------------------
741503106                                                     Page 2 of 10 Pages
- ------------------------                               -------------------------
- --------------------------------------------------------------------------------
1         NAME OF REPORTING PERSON
          S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

          General Atlantic Partners, LLC
- --------------------------------------------------------------------------------
2         CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP            (a)[X]
                                                                      (b)[_]

- --------------------------------------------------------------------------------
3         SEC USE ONLY


- --------------------------------------------------------------------------------
4         SOURCE OF FUNDS

          OO
- --------------------------------------------------------------------------------
5         CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
          ITEMS 2(d) or 2(e)                                               [_]

- --------------------------------------------------------------------------------
6         CITIZENSHIP OR PLACE OF ORGANIZATION

          Delaware
- --------------------------------------------------------------------------------
                                7       SOLE VOTING POWER

          NUMBER OF                     -0-
            SHARES              ------------------------------------------------
      BENEFICIALLY OWNED        8       SHARED VOTING POWER
      BY EACH REPORTING
            PERSON                      20,491,834
             WITH               ------------------------------------------------
                                9       SOLE DISPOSITIVE POWER

                                        -0-
                                ------------------------------------------------
                                10      SHARED DISPOSITIVE POWER

                                        20,491,834
- --------------------------------------------------------------------------------
11        AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

          20,491,834
- --------------------------------------------------------------------------------
12        CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES
                                                                      [_]

- --------------------------------------------------------------------------------
13        PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

          14%
- --------------------------------------------------------------------------------
14        TYPE OF REPORTING PERSON

          OO
- --------------------------------------------------------------------------------

<PAGE>

- ------------------------                               -------------------------
741503106                                                     Page 3 of 10 Pages
- ------------------------                               -------------------------
- --------------------------------------------------------------------------------
1         NAME OF REPORTING PERSON
          S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

          General Atlantic Partners 48, L.P.
- --------------------------------------------------------------------------------
2         CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP            (a)[X]
                                                                      (b)[_]

- --------------------------------------------------------------------------------
3         SEC USE ONLY


- --------------------------------------------------------------------------------
4         SOURCE OF FUNDS

          OO
- --------------------------------------------------------------------------------
5         CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
          ITEMS 2(d) or 2(e)                                               [_]

- --------------------------------------------------------------------------------
6         CITIZENSHIP OR PLACE OF ORGANIZATION

          Delaware
- --------------------------------------------------------------------------------
                                7       SOLE VOTING POWER

          NUMBER OF                     -0-
            SHARES              ------------------------------------------------
      BENEFICIALLY OWNED        8       SHARED VOTING POWER
      BY EACH REPORTING
            PERSON                      20,491,834
             WITH               ------------------------------------------------
                                9       SOLE DISPOSITIVE POWER

                                        -0-
                                ------------------------------------------------
                                10      SHARED DISPOSITIVE POWER

                                        20,491,834
- --------------------------------------------------------------------------------
11        AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

          20,491,834
- --------------------------------------------------------------------------------
12        CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES
                                                                      [_]

- --------------------------------------------------------------------------------
13        PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

          14%
- --------------------------------------------------------------------------------
14        TYPE OF REPORTING PERSON

          PN
- --------------------------------------------------------------------------------

<PAGE>

- ------------------------                               -------------------------
741503106                                                     Page 4 of 10 Pages
- ------------------------                               -------------------------
- --------------------------------------------------------------------------------
1         NAME OF REPORTING PERSON
          S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

          General Atlantic Partners 50, L.P.
- --------------------------------------------------------------------------------
2         CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP            (a)[X]
                                                                      (b)[_]

- --------------------------------------------------------------------------------
3         SEC USE ONLY


- --------------------------------------------------------------------------------
4         SOURCE OF FUNDS

          OO
- --------------------------------------------------------------------------------
5         CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
          ITEMS 2(d) or 2(e)                                               [_]

- --------------------------------------------------------------------------------
6         CITIZENSHIP OR PLACE OF ORGANIZATION

          New York
- --------------------------------------------------------------------------------
                                7       SOLE VOTING POWER

          NUMBER OF                     -0-
            SHARES              ------------------------------------------------
      BENEFICIALLY OWNED        8       SHARED VOTING POWER
      BY EACH REPORTING
            PERSON                      20,491,834
             WITH               ------------------------------------------------
                                9       SOLE DISPOSITIVE POWER

                                        -0-
                                ------------------------------------------------
                                10      SHARED DISPOSITIVE POWER

                                        20,491,834
- --------------------------------------------------------------------------------
11        AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

          20,491,834
- --------------------------------------------------------------------------------
12        CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES
                                                                      [_]

- --------------------------------------------------------------------------------
13        PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

          14%
- --------------------------------------------------------------------------------
14        TYPE OF REPORTING PERSON

          PN
- --------------------------------------------------------------------------------

<PAGE>

- ------------------------                               -------------------------
741503106                                                     Page 5 of 10 Pages
- ------------------------                               -------------------------
- --------------------------------------------------------------------------------
1         NAME OF REPORTING PERSON
          S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

          GAP Coinvestment Partners, L.P.
- --------------------------------------------------------------------------------
2         CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP            (a)[X]
                                                                      (b)[_]

- --------------------------------------------------------------------------------
3         SEC USE ONLY


- --------------------------------------------------------------------------------
4         SOURCE OF FUNDS

          OO
- --------------------------------------------------------------------------------
5         CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
          ITEMS 2(d) or 2(e)                                               [_]

- --------------------------------------------------------------------------------
6         CITIZENSHIP OR PLACE OF ORGANIZATION

          New York
- --------------------------------------------------------------------------------
                                7       SOLE VOTING POWER

          NUMBER OF                     -0-
            SHARES              ------------------------------------------------
      BENEFICIALLY OWNED        8       SHARED VOTING POWER
      BY EACH REPORTING
            PERSON                      20,491,834
             WITH               ------------------------------------------------
                                9       SOLE DISPOSITIVE POWER

                                        -0-
                                ------------------------------------------------
                                10      SHARED DISPOSITIVE POWER

                                        20,491,834
- --------------------------------------------------------------------------------
11        AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

          20,491,834
- --------------------------------------------------------------------------------
12        CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES
                                                                      [_]

- --------------------------------------------------------------------------------
13        PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

          14%
- --------------------------------------------------------------------------------
14        TYPE OF REPORTING PERSON

          PN
- --------------------------------------------------------------------------------

<PAGE>

- ------------------------                               -------------------------
741503106                                                     Page 6 of 10 Pages
- ------------------------                               -------------------------


                         AMENDMENT NO. 2 TO SCHEDULE 13D

         This Amendment No. 2 to Schedule 13D ("Amendment No. 2") is filed by
the undersigned to amend and supplement the Schedule 13D, dated as of April 1,
1999 (the "Original 13D"), as amended by Amendment No. 1 thereto, dated as of
August 17, 1999 ("Amendment No. 1"), with respect to the shares of common stock,
par value $ 0.008 per share (the "Common Stock"), of Priceline.com Incorporated,
a Delaware Corporation (the "Company").

         Item 1. Security and Issuer.

         The title of the class of equity securities of Priceline.com
Incorporated, a Delaware corporation (the "Company"), to which this Amendment
No. 2 relates is the Company's Common Stock, par value $0.008 per share (the
"Common Stock"). The address of the principal executive office of the Company is
Five High Ridge Park, Stamford, Connecticut 06905.

         Item 2. Identity and Background.

         This amendment is being filed by a group, as defined in Rule 13d-5 of
the General Rules and Regulations under the Securities Exchange Act of 1934, as
amended. The members of the group are General Atlantic Partners, LLC, a Delaware
limited liability company ("GAP"), General Atlantic Partners 48, L.P., a
Delaware limited partnership ("GAP 48"), General Atlantic Partners 50, L.P., a
Delaware limited partnership ("GAP 50"), and GAP Coinvestment Partners, L.P., a
New York limited partnership ("GAPCO" and, collectively with GAP, GAP 48 and GAP
50, the "Reporting Persons"), all of which are located at 3 Pickwick Plaza,
Greenwich, Connecticut 06830. Each of the Reporting Persons is engaged in
acquiring, holding and disposing of interests in various companies for

<PAGE>

- ------------------------                               -------------------------
741503106                                                     Page 7 of 10 Pages
- ------------------------                               -------------------------

investment purposes. The general partner of each of GAP 48 and GAP 50 is GAP.
The managing members of GAP are Steven A. Denning, Peter L. Bloom, William E.
Ford, William O. Grabe, David C. Hodgson, Clifton S. Robbins and Franchon M.
Smithson (collectively, the "GAP Managing Members"). The GAP Managing Members
are also the general partners of GAPCO. The business address of each of the GAP
Managing Members is 3 Pickwick Plaza, Greenwich, Connecticut 06830, and the
present principal occupation or employment of each of the GAP Managing Members
is as a managing member of GAP. Each of the GAP Managing Members is a citizen of
the United States.

         None of the Reporting Persons and none of the above individuals has,
during the last five years, been (i) convicted in a criminal proceeding
(excluding traffic violations or similar misdemeanors) or (ii) a party to a
civil proceeding of a judicial or administrative body of competent jurisdiction
or subject to any judgment, decree or final order finding any violation of
federal or state securities laws or enjoining future violations of, or
prohibiting or mandating activities subject to, such laws.

         Item 3.  Source and Amount of Funds or Other Consideration.

                  Unchanged.

         Item 4.  Purpose of Transaction.

                  Unchanged.

         Item 5.  Interest in Securities of the Issuer.

                  Item 5 is hereby amended and restated in its entirety as
follows:

                  (a) As of the date hereof, GAP, GAP 48, GAP 50 and GAPCO each
own of record no shares of Common Stock, 14,694,151 shares of Common Stock,
1,170,897 shares of Common Stock and 4,626,786 shares of Common Stock,
respectively, or

<PAGE>

- ------------------------                               -------------------------
741503106                                                     Page 8 of 10 Pages
- ------------------------                               -------------------------

0%, 10%, 0.8% and 3.2%, respectively, of the Company's issue and outstanding
shares of Common Stock.

                  By virtue of the fact that the GAP Managing Members are also
the general partners authorized and empowered to vote and dispose of the
securities held by GAPCO, and that GAP is the general partner of GAP 48 and GAP
50, the Reporting Persons may be deemed to share voting power and the power to
direct the disposition of the shares of Common Stock which each owns of record.
Accordingly, as of the date hereof, each of the Reporting Persons may be deemed
to own beneficially an aggregate of 20,491,834 shares of Common Stock or 14% of
the Company's issued and outstanding shares of Common Stock.

                  (b) Each of the Reporting Persons has the shared power to
direct the vote and the shared power to direct the disposition of the 20,491,834
shares of Common Stock that may be deemed to be owned beneficially by each of
them.

                  (c) On January 10, 2000, GAP 48 sold an aggregate of 3,704,786
shares of Common Stock, at a net price per share of $53.00, for an aggregate
purchase price of $196,353,658, GAP 50 sold an aggregate of 295,214 shares of
Common Stock, at a net price per share of $53.00, for an aggregate purchase
price of $15,646,342 and GAPCO sold an aggregate of 1,000,000 shares of Common
Stock, at a net price per share of $53.00, for an aggregate net purchase price
of $53,000,000.

                  (d) No person other than the persons listed is known to have
the right to receive or the power to direct the receipt of dividends from, or
the proceeds from the sale of, any securities owned by any member of the group.

                  (e) Not Applicable.

<PAGE>

- ------------------------                               -------------------------
741503106                                                     Page 9 of 10 Pages
- ------------------------                               -------------------------

         Item 6.  Contracts, Arrangements, Understandings or Relationship with
                  Respect to the Issuer.

                  Unchanged.

         Item 7.  Materials to be Filed as Exhibits.

                  Exhibit 1:       Incorporate by reference the Agreement
                                   relating to the filing of joint acquisition
                                   statements as required by Rule 13d-1(f)(1)
                                   under the Securities Exchange Act of 1934, as
                                   amended, filed as Exhibit 1 to the Schedule
                                   13D, dated as of April 1, 1999.

                  Exhibit 2:       Power of attorney dated December 22, 1999
                                   appointing Thomas J. Murphy Attorney-In -Fact
                                   for GAP.

                  Exhibit 3:       Power of attorney dated December 22, 1999
                                   appointing Thomas J. Murphy Attorney-In-Fact
                                   for GAPCO.

<PAGE>

- ------------------------                               -------------------------
741503106                                                    Page 10 of 10 Pages
- ------------------------                               -------------------------

                                   SIGNATURES

         After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

Dated as of January 14, 2000.



                                   GENERAL ATLANTIC PARTNERS, LLC


                                   By:  /s/ Thomas J. Murphy
                                        -------------------------
                                        Name: Thomas J. Murphy
                                        Title:   Attorney-In-Fact


                                   GENERAL ATLANTIC PARTNERS 48, L.P.

                                   By:  General Atlantic Partners, LLC,
                                        Its general partner

                                   By:  /s/ Thomas J. Murphy
                                        -------------------------
                                        Name: Thomas J. Murphy
                                        Title:   Attorney-In-Fact


                                   GENERAL ATLANTIC PARTNERS 50, L.P.

                                   By:  General Atlantic Partners, LLC,
                                        Its general partner

                                   By:  /s/ Thomas J. Murphy
                                        -------------------------
                                        Name: Thomas J. Murphy
                                        Title:   Attorney-In-Fact



                                                                       EXHIBIT 2


                         GENERAL ATLANTIC PARTNERS, LLC
                                3 Pickwick Plaza
                               Greenwich, CT 06830



                                        December 22, 1999


                                POWER OF ATTORNEY
                                -----------------

         The undersigned, General Atlantic Partners, LLC, a Delaware limited
liability company, with its principal office at 3 Pickwick Plaza, Greenwich,
Connecticut, United States of America (the "Limited Liability Company"), by its
Executive Managing Member, Steven A. Denning, a U.S. citizen, of full legal age,
domiciled at 16 Khakum Drive, Greenwich, CT 06831, hereby constitutes and
appoints Thomas J. Murphy, a U.S. citizen, of full legal age, domiciled at 221
Old King's Highway North, Darien, CT 06820, its true and lawful attorney-in-fact
and agent, in any and all capacities, to execute and deliver any and all
documents and instruments and to make any governmental filings on behalf of the
Limited Liability Company as fully to all intents and purposes as a Managing
Member of the Limited Liability Company might or could do in person, hereby
ratifying and confirming all that said attorney-in-fact may lawfully do or cause
to be done. This power of attorney shall expire on December 31, 2000.

                                        GENERAL ATLANTIC PARTNERS, LLC


                                       By    /s/ Steven A. Denning
                                             -------------------------
                                             Steven A. Denning
                                             Executive Managing Member


STATE OF Connecticut)
                         :ss
COUNTY OF Fairfield)


         On the 22nd day of December 1999, before me personally came Steven A.
Denning, to me known, and known to me to be the individual described in, and who
executed the foregoing document, and he acknowledged to me that he executed the
same.


/s/ Sheila Hughes                       Notary Public
- ------------------------
Sheila Hughes



                                                                       EXHIBIT 3



                         GAP COINVESTMENT PARTNERS, L.P.
                                3 Pickwick Plaza
                               Greenwich, CT 06830

                                        December 22, 1999


                                POWER OF ATTORNEY
                                -----------------

         The undersigned, GAP Coinvestment Partners, L.P., a New York limited
partnership, with its principal office at 3 Pickwick Plaza, Greenwich,
Connecticut, United States of America (the "Partnership"), by its Managing
General Partner, Steven A. Denning, a U.S. citizen, of full legal age, domiciled
at 16 Khakum Drive, Greenwich, CT 06831, hereby constitutes and appoints Thomas
J. Murphy, a U.S. citizen, of full legal age, domiciled at 221 Old King's
Highway North, Darien, CT 06820, its true and lawful attorney-in-fact and agent,
in any and all capacities, to execute and deliver any and all documents and
instruments and to make any governmental filings on behalf of the Partnership as
fully to all intents and purposes as a General Partner of the Partnership might
or could do in person, hereby ratifying and confirming all that said
attorney-in-fact may lawfully do or cause to be done. This power of attorney
shall expire on December 31, 2000.

                                        GAP COINVESTMENT PARTNERS, L.P.


                                        By   /s/ Steven A. Denning
                                             --------------------------
                                             Steven A. Denning
                                             Managing General Partner


STATE OF Connecticut)
                         : ss.
COUNTY OF Fairfield)


         On the 22nd day of December 1999, before me personally came Steven A.
Denning, to me known, and known to me to be the individual described in, and who
executed the foregoing document, and he acknowledged to me that he executed the
same.

/s/ Sheila Hughes                       Notary Public
- ------------------------
Sheila Hughes



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