SALES ONLINE DIRECT INC
10QSB, 2000-05-15
PREPACKAGED SOFTWARE
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                   FORM 10-QSB

                QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                  For the quarterly period ended March 31, 2000


                         COMMISSION FILE NUMBER 0-28720

                            SALES ONLINE DIRECT, INC.
             (Exact name of registrant as specified in its charter)


DELAWARE                                                     73-1479833
(State or other jurisdiction of                        (I.R.S. Employer
Incorporation or organization)                   Identification Number)

4 Brussels Street, Worcester, Massachusetts                        01610
(Address of principal executive offices)                     (Zip Code)


       Registrant's telephone number, including area code: (508) 791-6710

                         Common Stock, $0.001 Par Value
                              (Title of each class)


     Check whether the issuer: (1) has filed all reports required to be filed by
Section 13 or 15(d) of the Securities  Exchange Act of 1934 during the preceding
twelve months (or for such shorter  period that the  registrant  was required to
file such reports), and (2) has been subject to such filing requirements for the
past 90 days.

                                  Yes _X_ No___

         As of  May 1, 2000, the  issuer  had  outstanding  47,056,140 shares of
its Common Stock, par value $.001 per share.

                  Transitional Small Business Disclosure Format
                                  Yes___ No_X_







<PAGE>

                            Sales Online Direct, Inc.
                                   Form 10-QSB
                    For the three months ended March 31, 2000

                                TABLE OF CONTENTS

Part I - Financial Information

         Item 1.  Financial Statements                                        3

                       Balance Sheet -                                        3
                       March 31, 2000 (unaudited)

                       Statements of Operations -                             4
                       Three-months ended March 31, 2000 and 1999 (unaudited)

                       Statements  of Cash  Flows                             5
                       Three-months ended March 31, 2000 and 1999 (unaudited)

                       Statement of  Shareholders' Equity                     7
                       Three months ended March 31, 2000 and 1999 (unaudited)

                       Notes to Financial Statements                          8
                       Three-months ended March 31, 2000 and 1999 (unaudited)

         Item 2.  Management's Discussion and Analysis or Plan of Operations 13

Part II - Other Information

    Item 2.       Changes in Securities and Use of Proceeds                  16

    Item 6.       Exhibits and Reports on Form 8-K                           16

Signature                                                                    18

                                      -2-

<PAGE>





                         PART I - FINANCIAL INFORMATION

ITEM 1.           FINANCIAL STATEMENTS

                           SALES ONLINE DIRECT, INC.
                                 BALANCE SHEETS
                                 March 31, 2000
                                  (unaudited)

                                     Assets
Current assets:
         Cash and cash equivalents                                   $2,649,249
         Accounts receivable                                             53,158
         Inventory                                                      505,137
         Prepaid expenses                                                55,336
         Other current assets                                            46,236
                                                                         ------

                  Total current assets                                3,309,116

Property and equipment, net                                             583,904
Goodwill                                                                 44,024
Other intangible assets                                                 283,300
Debt financing costs, net                                               266,250
Other assets                                                             17,667
- ------------                                                             ------

                           Total assets                              $4,504,261
                                                                     ==========


                      Liabilities and stockholders' equity

Current liabilities:
         Accounts payable                                              $194,151
         Accrued expenses                                               158,497
                                                                        -------

                  Total current liabilities                             352,648
                                                                        -------

Convertible Debt                                                      2,575,945
                                                                      ---------

Stockholders' equity:
         Common stock, $.001 par value, 100,000,000 shares
         authorized; 47,056,140 shares issued and outstanding            47,056
         Additional paid-in capital                                   5,809,211
         Accumulated deficit                                         (3,714,129)
         Unearned compensation                                         (566,470)
                                                                       ---------

                  Total stockholders' equity                          1,575,668
                                                                      ---------

                     Total liabilities and stockholders' equity      $4,504,261
                                                                     ==========

            See accompanying notes to unaudited financial statements


                                      -3-
<PAGE>


                           SALES ONLINE DIRECT, INC.
                            STATEMENTS OF OPERATIONS
                           For the three months ended
                                  (unaudited)
                                                  March 31, 2000  March 31, 1999
                                                  --------------  --------------

Revenues                                               $442,370       $157,455

Cost of revenues                                        228,566         27,249
                                                        -------         ------

Gross Profit                                            213,804        130,206

Selling, general and
   administrative expenses                              717,100        206,969
                                                        -------        -------

Loss from operations                                   (503,296)       (76,763)
                                                       ---------       --------

Other income (expense)                                                       -
    Interest expense                                 (1,014,955)             -
    Other income                                         11,293              -
                                                         ------        --------

                  Total other income (expense)       (1,003,662)             -
                                                     ----------        --------


Loss before income taxes                             (1,506,958)       (76,763)

Provision for taxes on income                                 -              -
                                                      ----------       --------

Net loss                                             (1,506,958)    $  (76,763)
                                                     ===========    ===========

Loss per share
    Basic                                              $ (0.03)    $   (0.00)
                                                      ==========    ===========

Weighted average shares                              46,836,195     43,893,912
                                                     ==========     ===========

            See accompanying notes to unaudited financial statements

                                      -4-

<PAGE>

<TABLE>
<CAPTION>
                           SALES ONLINE DIRECT, INC.
                            STATEMENTS OF CASH FLOWS
                           For the three months ended
                                  (unaudited)
                                                              March 31, 2000     March 31, 1999
                                                              --------------     --------------
<S>                                                                   <C>                <C>
Operating activities:
  Net loss                                                       $(1,506,958)       $(76,763)
    Adjustments to reconcile net loss
        to net cash provided by (used in) operating
        activities
            Depreciation and amortization                             48,823           2,125
            Amortization of unearned compensation                     47,441               -
            Beneficial conversion feature of convertible debt      1,000,000               -
            Amortization of debt discount                              5,945               -
            Changes in assets and liabilities:
                 Accounts receivable                                  (4,476)          4,389
                 Inventory                                           124,592          14,006
                 Due from related parties                                              4,006
                 Accounts payable                                   (159,518)         86,574
                 Accrued expenses                                     77,014          24,728
                 Income taxes payable                                   -
                 Other, net                                          (17,344)        (10,985)
                                                                     --------        --------

                 Net cash provided by (used in) operations          (384,481)         48,080
                                                                    ---------         ------

Investing activities:
     Cash received from acquisitions                                       -          10,352
     Property and equipment additions                                 (4,671)
                                                                      -------         ------

                 Net cash provided by (used in) investing activities  (4,671)         10,352
                                                                      -------         ------

Financing activities:
         Proceeds from assignment of common stock call options        87,188               -
         Net proceeds from convertible securities                  2,300,000               -
         Proceeds form sale of warrants                              430,000               -
                                                                   ---------        --------

                  Net cash provided by financing activities        2,817,188               -
                                                                   ---------        --------

Net increase in cash and equivalents                               2,428,036          58,432

Cash and equivalents, beginning                                      221,213               -
                                                                     -------        --------

Cash and equivalents, ending                                      $2,649,249         $58,432
                                                                  ==========         =======
</TABLE>

            See accompanying notes to unaudited financial statements


                                      -5-
<PAGE>



<TABLE>
<CAPTION>

                           SALES ONLINE DIRECT, INC.
                      STATEMENTS OF CASH FLOWS (continued)
                           For the three months ended
                                  (unaudited)

                                                              March 31, 2000   March 31, 1999
                                                              --------------   --------------

<S>                                                                    <C>            <C>
Supplemental disclosures of cash flow information:

Cash paid during the period for:
         Interest                                               $        -       $        -
                                                                ============     ============

         Income taxes                                           $     5,185      $        -
                                                                ============     ============

     Supplemental schedule of Non-cash Investing and Financing Activities:

Contributions of inventories                                    $        -           769,764
                                                                ============     ============

Contribution of the net assets of World Wide Collectors Digest, Inc. were
         recorded at their fair values as follows:
                  Due form shareholder                           $       -       $     2,737
                  Other current assets                                   -             1,000
                  Property and equipment                                 -            29,877
                  Liabilities assumed                                    -              (385)
                  Paid-in capital                                        -            33,229


Merger of Rotman Auction, Inc. accounted for utilizing the purchase
         method of accounting.  The assets were recorded at their fair values
         as follows:
                  Cash received in the transaction                       -             9,864
                  Accounts receivable                                    -            11,841
                  Inventory                                              -            31,454
                  Due from affiliate                                     -            10,919
                  Other current assets                                   -             7,115
                  Property and equipment                                 -             1,697
                  Due to shareholder                                     -           (11,820)
                  Other liabilities assumed                              -          (129,975)
                  Goodwill                                               -            68,905


Acquisition of Internet Collectible Awards for Common Stock      $  287,500               -
and Liabilities
Consulting fees paid in common stock                                 44,835               -
</TABLE>

            See accompanying notes to unaudited financial statements

                                      -6-
<PAGE>
<TABLE>
<CAPTION>

                           SALES ONLINE DIRECT, INC.
                 STATEMENTS OF CHANGES IN STOCKHOLDER'S EQUITY
                   For the three months ended March 31, 2000
                                   (unaudited)


                                                       Common Stock
                                                       ------------
                                                                             Additional
                                                                               Paid-in      Accumulated    Unearned
                                                       Shares      Amount      Capital        Deficit    Compensation     Total
                                                       ------      ------      -------        -------    ------------     -----

<S>                                                       <C>         <C>         <C>            <C>       <C>            <C>
Balance, December 31, 1999                         46,711,140     $46,711   $4,010,033     $(2,207,171)    $(613,911)  $1,235,662

Common stock issued in connection
  with call option agreement                          110,000         110         (110)              -             -            -

Common stock issued to consultant for services         35,000          35       44,800               -             -       44,835

Acquisition of Internet Collectible Awards            200,000         200      237,300               -             -      237,500

Proceeds from assignment of options                         -           -       87,188               -             -       87,188

Beneficial conversion discount                              -           -    1,000,000               -             -    1,000,000

Issuance of warrants                                        -           -      430,000               -             -      430,000

Amortization of stock-based compensation                    -           -            -               -        47,441       47,441

Net loss                                                    -           -            -      (1,506,958)            -   (1,506,958)
                                                    ----------    -------  -----------    ------------     ---------  -----------


Balance, March 31, 2000                            47,056,140     $47,056   $5,809,211     $(3,714,129)    $(566,470)  $1,575,668
                                                   ==========     =======   ==========     ===========     ==========  ==========

</TABLE>

            See accompanying notes to unaudited financial statements

                                      -7-
<PAGE>

                                   UNAUDITED
                            SALES ONLINE DIRECT, INC.
                          NOTES TO FINANCIAL STATEMENTS
                   Three months ended March 31, 2000 and 1999


1.       ORGANIZATION

         On February 25, 1999,  Securities  Resolution  Advisors,  Inc. ("SRAD")
purchased  all of  the  outstanding  common  stock  of  Internet  Auction,  Inc.
("Internet Auction"). The acquisition was made pursuant to an Agreement and Plan
of Reorganization  (the "Agreement") dated January 31, 1999 between SRAD and the
principal shareholders ("IA Shareholders") of Internet Auction.  Pursuant to the
Agreement,  SRAD acquired all of the issued and  outstanding  shares of Internet
Auction in exchange for the issuance to the IA  Shareholders  of an aggregate of
37,368,912  shares,   representing  approximately  80%,  of  SRAD's  issued  and
outstanding  common  stock,  and the  business  of Internet  Auction  became the
business  of SRAD.  In  accordance  with the  Agreement,  after the  transaction
described above, the IA Shareholders were appointed to SRAD's Board of Directors
and became officers of SRAD. The previously  serving directors resigned from the
Board.

         SRAD  subsequently  changed its name to Sales OnLine Direct,  Inc. (the
"Company").   For  accounting  purposes,  the  transaction  described  above  is
considered,   in  substance,  a  capital  transaction  rather  than  a  business
combination.  It is  equivalent  to the  issuance  of common  stock by  Internet
Auction for the net assets of the Company,  accompanied  by a  recapitalization.
This  accounting  treatment  is  identical  to  that  resulting  from a  reverse
acquisition,  except  that no  goodwill  or  other  intangible  asset  has  been
recorded.   Accordingly,  the  accompanying  financial  statements  reflect  the
acquisition  by  Internet  Auction  of the net  assets  of the  Company  and the
recapitalization  of Internet Auction's common stock based on the exchange ratio
in the Agreement.

         On March 7, 2000,  the Company  acquired  Internet  Collectible  Awards
(www.collectiblenet.com),  an internet business that polls consumers and reports
on the best  Internet  collectibles  Web sites in a variety  of  categories.  As
consideration  for the  acquisition,  the Company  recorded  accounts payable of
$50,000  and issued  200,000  shares of the  Company's  common  stock  valued at
$237,500  (based on the Company's stock price at the date of  acquisition).  The
acquisition has been accounted for under the purchase method of accounting.  The
excess  of the  purchase  price,  $287,500,  over the fair  value of the  assets
acquired has been allocated to other intangible assets.


2.       SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

         General

         The financial  statements included in this report have been prepared by
the  Company  pursuant  to  the  rules  and  regulations  of the  United  States
Securities  and  Exchange  Commission  for  interim  reporting  and  include all
adjustments  (consisting only of normal recurring

                                      -8-
<PAGE>

adjustments)  which are,  in the  opinion of  management,  necessary  for a fair
presentation. These financial statements have not been audited.

Certain  information  and footnote  disclosures  normally  included in financial
statements prepared in accordance with generally accepted accounting  principles
have been  condensed  or  omitted  pursuant  to such rules and  regulations  for
interim  reporting.  The Company believes that the disclosures  contained herein
are adequate to make the information  presented not misleading.  However,  these
financial statements should be read in conjunction with the financial statements
and notes  thereto  included in the  Company's  annual report for the year ended
December 31, 1999 which is included in the Company's Form 10KSB.

         Goodwill

         Goodwill is being amortized on a straight-line  basis over an estimated
useful lives of three to five years.

         Other intangible assets

         The other intangible  assets acquired from Internet  Collectible Awards
are being amortized over their estimated useful life of five years.

         Debt financing costs

         Debt financing costs  associated  with the  convertible  debt are being
amortized over the two year term of the related debt.

         Revenue Recognition

         The Company generates  revenue on sales of its purchased  inventory and
from  fees and  commissions  on  sales of  merchandise  under  consignment  type
arrangements.

         For sales of  merchandise  owned and  warehoused  by the  Company,  the
Company is  responsible  for  conducting  the  auction,  billing  the  customer,
shipping the  merchandise to the customer,  processing  merchandise  returns and
collecting accounts receivable. The Company recognizes the gross sales amount as
revenue upon  verification  of the credit card  transaction  and shipment of the
merchandise.

         For  sales of  merchandise  under  consignment-type  arrangements,  the
Company takes physical  possession of the  merchandise,  but is not obligated to
and does not take title to or ownership of the  merchandise.  When an auction is
completed,  consigned merchandise which has been sold is shipped upon receipt of
payment. The Company recognizes the net commission and service revenues relating
to the  consigned  merchandise  upon  receipt of the gross sales  proceeds.  The
Company then releases the net sales proceeds to the Consignor.


                                       -9-


<PAGE>

         Income Taxes

         Deferred  tax  asset  and   liabilities   are  recorded  for  temporary
differences  between  the  financial  statement  and tax  bases  of  assets  and
liabilities using the enacted income tax rates expected to be in effect when the
taxes are actually paid or recovered.  A deferred tax asset is also recorded for
net  operating  loss,  capital loss and tax credit carry  forwards to the extent
their  realization  is more likely than not.  The  deferred  tax expense for the
period  represents  the change in the deferred  tax asset or liability  from the
beginning to the end of the period.

         Use of Estimates

         In preparing financial statements in conformity with generally accepted
accounting principles,  management is required to make estimates and assumptions
that affect the amounts reported of assets and liabilities as of the date of the
balance sheet and reported  amounts of revenue and expenses during the reporting
period.  Material  estimates  that are  particularly  susceptible to significant
change in the near term relate to the  inventory  valuation and the deferred tax
asset valuation. Although these estimates are based on management's knowledge of
current events and actions, they may ultimately differ from actual results.

         Earnings Per Common Shares

         Basic  earnings  per  share  represents   income  available  to  common
stockholders divided by the weighted-average number of common shares outstanding
during the period.  Diluted earnings per share reflects additional common shares
that would have been  outstanding if dilutive  potential  common shares had been
issued,  as well as any  adjustment to income that would result from the assumed
issuance.  Potential  common shares that may be issued by the Company  relate to
outstanding  stock options.  Convertible  debt and common stock warrants and are
determined  using the treasury  stock method.  The potential  common shares have
been excluded from the  computation  of diluted  earnings per share because they
were antidilutive as a result of the Company's net loss for the year.

3.       COMMON STOCK

         Call Option Agreement

         In connection  with the Agreement  described in Note 1, on February 25,
1999,  SRAD  entered  into a Call Option  Agreement  ("Option  Agreement")  with
Universal  Funding,  Inc.  (Universal),  a shareholder  of SRAD and a beneficial
owner of 3,000,000 shares of SRAD's common stock. Under the Agreement, Universal
agreed to grant certain  options to SRAD to acquire  2,000,000  shares of SRAD's
common stock owned by Universal. The options consist of 1,000,000 shares at $.50
per share exercisable through February 25, 2000 and 1,000,000 shares at $.75 per
share  exercisable  through February 25, 2001. The exercise price was reduced to
$.375 per share through April 30, 1999.

         In addition, the Company assigned options to purchase 160,000 shares of
stock from  Universal  to Richard  Singer,  the former  President  of SRAD,  for
services  rendered  to SRAD in  connection  with  the  acquisition  of  Internet
Auction,  Inc. Also, the Company  assigned options to purchase 700,000 shares of
stock from Universal in connection with the acquisition of certain inventories.

         In April 1999, the Company  assigned options to purchase 500,000 shares
of stock from Universal to certain individuals in exchange for $2,450,000, which
was added to the paid-in capital of the Company.

         In March 2000, the Company assigned  options to purchase 142,500 shares
of stock from Universal to certain  individuals  in exchange for $87,188,  which
was added to the paid-in capital of the Company.

                                      -10-

<PAGE>


         At March  31,  2000,  the  Company  had a  balance  of  497,500  shares
remaining  under the agreement  with an exercise price of $.75 and an expiration
date of February 25, 2001.

4.       INCOME TAXES

         There was no provision for income taxes for the periods ended March 31,
2000 or 1999 due to the Company's net operating  loss and its valuation  reserve
against deferred income taxes.

         The  difference  between the  provision  for income  taxes from amounts
computed  by  applying  the  statutory  federal  income  tax rate of 34% and the
Company's effective tax rate is due primarily to the net operating loss incurred
by the Company and the  valuation  reserve  against the  Company's  deferred tax
asset.

         At March 31, 2000 the Company has federal and state net operating  loss
carryforwards  of  approximately  $2,200,000  available to offset future taxable
income that will expire in 2020.

5.       CONVERTIBLE DEBT FINANCING

         On March 23,  2000,  the Company  entered  into a  Securities  Purchase
Agreement (the "Agreement"),  whereby the Company sold an 8% convertible note in
the amount of  $3,000,000,  due March 31,  2002 to  Augustine  Fund,  L.P.  (the
"Buyer").

         The note is convertible  into common stock at a conversion  price equal
to the  lesser  of:  (1) one  hundred  ten  percent  (110%) of the lowest of the
closing bid price for the common  stock for the five (5)  trading  days prior to
March 23, 2000, or (2) seventy-five  percent (75%) of the average of the closing
bid  price  for the  common  stock  for the five (5)  trading  days  immediately
preceding the conversion date.

         Had the Buyer  converted  the note on March 23,  2000,  the Buyer would
have received  $4,000,000 in aggregate value of the company's  common stock upon
the conversion of the $3,000,000  convertible note. As a result,  for the period
ended March 31, 2000, the intrinsic value of the beneficial  conversion  feature
of $ 1,000,000  has been  allocated  to debt  discount  and  additional  paid-in
capital.  Since the debt was convertible at date of issuance,  the debt discount
was charged to interest expense in the period ended March 31, 2000.

         In connection  with the Agreement,  the Company also issued warrants to
the Buyer and Delano Group  Securities to purchase 300,000 and 100,000 shares of
common  stock,  respectively.  The  purchase  price per share of common stock is
equal to one hundred and twenty  percent (120%) of the lowest of the closing bid
prices  for the  common  stock  during  the five (5)  trading  days prior to the
closing date. The warrants are  exercisable on June 23, 2000 and expire on March
31,  2005.  The fair value of the  warrants  granted is estimated to be $430,000
using  the  Black-Scholes  option-pricing  model.  The  amount  of the  proceeds
allocated to the warrants  results in a debt discount of $430,000  which will be
amortized as additional  interest  expense during the two years ending March 23,
2002.  Amortization  of $5,945 has been charged to  operations  during the three
months ended March 31, 2000.

                                      -11-

<PAGE>


         In addition,  the Company entered into a Registration Rights Agreement,
whereby the Company agreed to file a Registration  Statement with the Securities
and Exchange Commission (SEC), within 180 days of the closing date, covering the
common stock to be issued upon the conversion of the convertible  note and stock
purchase  warrants.  All fees and expenses  related to the  registration  of the
common  stock will be paid by the  Company.  Estimated  fees and  expenses to be
incurred in  connection  with this  agreement in the amount of $35,000 have been
accrued during the three months ended March 31, 2000.

         If the Registration  Statement is not declared  effective by the SEC on
or before  September 30, 2000,  then with respect to any portion of the note not
previously  converted into common stock,  the applicable  conversion  percentage
will decrease by two percent (2%) each thirty day period until the  Registration
Statement  is declared  effective  by the SEC. If the SEC has not  declared  the
Registration  Statement  effective  within one year after  March 23,  2000,  the
applicable conversion percentage shall be fifty percent (50%).

         Also, if the Registration Statement is not filed by the filing date and
not declared effective by the SEC on or prior to September 30, 2000, the Company
shall pay cash, as liquidating  damages,  for such failure. The required payment
will be equal to two (2%) of the purchase price of the note and warrant for each
thirty-day  period,  until the breach of the  Registration  Rights  Agreement is
cured.

         Expenses  incurred  in  connection  with  the  sale of the  convertible
debentures  amounted to $270,000.  These expenses are being amortized to expense
over the term of the convertible debentures.

         Issuance of Common Stock

         On February 17, 2000,  the Company  issued  75,000 shares of its common
stock to Universal  Funding,  Inc. for payment of certain fees due in connection
with the granting of the common stock call  options and  temporary  reduction of
the call option exercise price. In addition, the Company issued 35,000 shares of
its common stock to an investment  consultant for service rendered in connection
with the common stock  option grant  transactions.  The  aggregate  value of the
common stock issued was $140,000 treated as a cost of raising  capital,  with no
impact on the net worth of the Company.  Also,  the Company issued 35,000 shares
to a consultant for services rendered in the first quarter of 2000.

         The fair value of the shares  issued,  $44,800,  was charged to expense
and added to additional paid in capital in the first quarter of 2000.



                                       -12-


<PAGE>





ITEM 2.    MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATIONS

         This Quarterly Report on Form 10-QSB contains  certain  forward-looking
statements  (within the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the  Securities  Exchange Act of 1934)  regarding the Company and
its business,  financial condition,  results of operations and prospects.  Words
such as  "expects,"  "anticipates,"  "intends,"  "plans,"  "believes,"  "seeks,"
"estimates" and similar  expressions or variations of such words are intended to
identify  forward-looking  statements in this Report.  Additionally,  statements
concerning  future matters such as the  development of new services,  technology
enhancements,  purchase of equipment,  credit arrangements,  possible changes in
legislation and other statements  regarding  matters that are not historical are
forward-looking statements.

         Although  forward-looking  statements  in this Report  reflect the good
faith judgment of the Company's management, such statements can only be based on
facts and factors currently known by the Company. Consequently,  forward-looking
statements are inherently subject to risks, contingencies and uncertainties, and
actual  results and  outcomes  may differ  materially  from results and outcomes
discussed  in this  10-QSB.  Although  the  Company  believes  that  its  plans,
intentions and expectations  reflected in these  forward-looking  statements are
reasonable,  the Company can give no  assurance  that its plans,  intentions  or
expectations  will be achieved.  For a more  complete  discussion  of these risk
factors, see Exhibit 99.1, "Risk Factors",  in the Company's Form 10-KSB for the
fiscal year ended December 31, 1999.

Overview

         The Company's  primary business is  collectibles.  Because of the large
growth in both the online auction and e-commerce industries, and the concomitant
increase  in mergers  and  strategic  alliances,  the  Company  has  focused its
resources and efforts to create a unique suite of Internet  applications for the
collectibles  industry that includes a  collectibles  portal,  a global  auction
search and a research  center.  All  visitors  to the  Company's  new website at
"www.collectingexchange.com"  will be able to use the  collectibles  portal  and
establish home pages tailored to their individual preferences and needs.


Results of operations

         The following  discussion  compares the Company's results of operations
for the three months ended March 31, 2000, with those for the three months ended
March 31,  1999.  The  Company's  consolidated  financial  statements  and notes
thereto  included  elsewhere in this report contain  detailed  information  that
should be referred to in conjunction with the following discussion.

         Revenue. For the three months ended March 31,2000 revenue was $442,370,
substantially all of which is attributable to sales of the Company's own product
and fees from buyers and sellers  through the Rotman  Auction  operations.  This
represents an increase of approximately  $284,915,  or 180%, for the three-month
period  ended March 31, 2000 from the  corresponding  period of the prior fiscal
year,  in which  revenue was  $157,455.  Gross profit for the three months ended
March 31, 2000 was  $213,804  compared  with  $130,206 for the  comparable  1999
quarter.  The  primary  reason for the change is that,  since the third  quarter
1999, the Company switched from an 80% consignment  model to  approximately  20%
consignment  sales.  As a  result,  most  of  the  Company's  sales  consist  of
Company-owned product.

                                      -13-
<PAGE>


         Sales,  General,  and  Administrative  Expenses.   Sales,  general  and
administrative  ("SG&A")  expenses  during the quarter ended March 31, 2000 were
$717,100,  compared  to  $206,969  for the quarter  ended  March 31,  1999.  The
increase in SG&A costs  include  professional  fees for the three  months  ended
March  31,  2000 of  $87,000,  some of which is  attributable  to the  Company's
financing  activities.  SG&A also included  marketing and  advertising  costs of
approximately  $81,000 for the quarter ended March 31, 2000, compared to $28,000
for the  quarter  ended  March  31,  1999.  Marketing  expenses  were  primarily
attributable to print and online marketing and advertising  programs designed to
create brand  awareness for the  Company's  online  sites.  Personnel  salaries,
consulting  fees and  recruitment  expenses  were  approximately  $238,000,  the
majority of which were paid to engineers  devoted to  supporting,  enhancing and
developing the Company's  software  systems and products.  The Company  believes
that  significant  investments  in  product  development  are required to remain
competitive and handle increased growth.

         Loss. As a result of the Company's financing activities, the Company
sustained  a  $1,000,000   one-time  charge  to  earnings  associated  with  the
beneficial  conversion  discount  in the  convertible  debt.  Consequently,  the
Company  realized a loss for the quarter ended March 31, 2000 of $1,506,958,  or
approximately ($.03) per share.

         Inflation.  The Company  believes that inflation has not had a material
effect of its results of operations.

Working Capital and Lquidity

         Cash and cash equivalents  were $2,649,249 at March 31, 2000,  compared
to $58,432 at March 31, 1999.

         In March 2000, the Company  assigned options to purchase 142,000 shares
of the Company's  common stock from  Universal  Funding Inc. The net proceeds to
the Company were approximately $87,188.

         On March 23,  2000,  the Company  entered  into a  Securities  Purchase
Agreement (the "Agreement"),  whereby the Company sold an 8% convertible note in
the amount of  $3,000,000,  due March 31,  2002 to  Augustine  Fund,  L.P.  (the
"Buyer").  The note is convertible into common stock at a conversion price equal
to the  lesser  of:  (1) one  hundred  ten  percent  (110%) of the lowest of the
closing bid price for the common  stock for the five (5)  trading  days prior to
March 23, 2000, or (2) seventy-five  percent (75%) of the average of the closing
bid  price  for the  common  stock  for the five (5)  trading  days  immediately
preceding the  conversion  date.  Had the Buyer  converted the note on March 23,
2000,  the Buyer  would  have  received  $4,000,000  in  aggregate  value of the
company's common stock upon the conversion of the $3,000,000  convertible  note.
As a  result,  the  intrinsic  value of the  beneficial  conversion  feature  of
$1,000,000 was allocated to debt discount and additional paid-in capital.  Since
the debt was convertible  at date of issuance,  the debt discount was charged
to interest expense in the period ended March 31, 2000.

         In connection  with the Agreement,  the Company also issued warrants to
the Buyer and Delano  Group  Securities  to purchase  300,000 and 100,000 shares
of common  stock,  respectively.  The  purchase  price per share of common stock
is equal to one hundred and twenty  percent (120%) of the lowest of the closing
bid prices  for the  common  stock  during  the five (5)  trading  days prior to
the closing  date.  The  warrants  expire on March 31,  2005.  The fair value of
the warrants granted  is  estimated  to  be  $430,000   using  the Black-Scholes
option-pricing  model.  The amount of the  proceeds  allocated  to the  warrants
results in a debt  discount of $430,000  which will be amortized  as  additional
interest  expense  during the two years ending March 23, 2002.  Amortization  of
$5,945 has been  charged to  operations  during the three months ended March 31,
2000.

         In addition,  the Company entered into a Registration Rights Agreement,
whereby the Company agreed to file a Registration  Statement with the Securities
and Exchange Commission (SEC), within 180 days of the closing date, covering the
common stock to be issued upon the conversion of the convertible  note and stock
purchase warrants.  All fees and expenses  related to the  registration  of the
common  stock will be paid by the  Company.  Estimated  fees and  expenses to be
incurred in  connection  with this  agreement in the amount of $35,000 have been
accrued during the three months ended March 31, 2000.

                                      -14-
<PAGE>


         If the Registration  Statement is not declared  effective by the SEC on
or before  September 30, 2000,  then with respect to any portion of the note not
previously  converted into common stock,  the applicable  conversion  percentage
will decrease by two percent (2%) each thirty day period until the  Registration
Statement  is declared  effective  by the SEC. If the SEC has not  declared  the
Registration  Statement  effective  within one year after  March 23,  2000,  the
applicable conversion percentage shall be fifty percent (50%).

         Also, if the Registration Statement is not filed by the filing date and
not declared effective by the SEC on or prior to September 30, 2000, the Company
shall pay cash, as liquidating  damages,  for such failure. The required payment
will be equal to two (2%) of the purchase price of the note and warrant for each
thirty-day  period,  until the breach of the  Registration  Rights  Agreement is
cured.

         Management  believes that the proceeds from this  Convertible  Note and
cash from operations will provide sufficient  liquidity and capital resources to
finance the Company's operations through the end of the current fiscal year.

                                      -15-
<PAGE>

                           PART II - OTHER INFORMATION


ITEM 2.   CHANGES IN SECURITIES AND USE OF PROCEEDS

         (c) On February  17,  2000,  the Company  issued  75,000  shares of its
common  stock to  Universal  Funding,  Inc.  for payment of certain  fees due in
connection  with the  granting of the common  stock call  options and  temporary
reduction of the call option  exercise  price.  In addition,  the Company issued
35,000  shares of its  common  stock to an  investment  consultant  for  service
rendered in connection  with the common stock option grant  transactions.  Also,
the Company  issued 35,000 shares to a consultant  for services  rendered in the
first quarter of 2000.

         In March 2000,  the Company  assigned  options to investors to purchase
142,500 shares of the Company's  common stock from Universal  Funding,  Inc. The
net proceeds to the Company were  approximately  $87,188.  Such  transaction  is
exempt from  registration  under Section 4(2) of the Securities Act of 1933. The
transaction  was  privately  negotiated  and the  offeree and  purchaser  was an
accredited  investor  that  represented  that it acquired the option for its own
account. No public offering or public solicitation was used by the registrant in
the placement of these securities.

         On March 23,  2000,  the Company  entered  into a  Securities  Purchase
Agreement (the "Agreement"),  whereby the Company sold an 8% convertible note in
the amount of  $3,000,000,  due March 31,  2002 to  Augustine  Fund,  L.P.  (the
"Buyer").  The note is convertible into common stock at a conversion price equal
to the  lesser  of:  (1) one  hundred  ten  percent  (110%) of the lowest of the
closing bid price for the common  stock for the five (5)  trading  days prior to
March 23, 2000, or (2) seventy-five  percent (75%) of the average of the closing
bid  price  for the  common  stock  for the five (5)  trading  days  immediately
preceding the conversion  date. In connection  with the  Agreement,  the Company
also  issued  warrants  to the Buyer and Delano  Group  Securities  to  purchase
300,000 and 100,000 shares of common stock, respectively. The purchase price per
share of common stock is equal to one hundred and twenty  percent  (120%) of the
lowest of the  closing  bid  prices  for the  common  stock  during the five (5)
trading days prior to the closing date.  The warrants  expire on March 31, 2005.
Such  transaction  is  exempt  from  registration  under  Section  4(2)  of  the
Securities Act of 1933 and Regulation D promulgated thereunder.  The transaction
was privately  negotiated  and the  purchaser  was an  accredited  investor that
represented  that it acquired  the  convertible  note and  warrants  for its own
account. No public offering or public solicitation was used by the registrant in
the placement of these securities.


ITEM 6.           EXHIBITS AND REPORTS ON FORM 8-K

(a)      Exhibits:

Exhibit No.

27       Financial Data Schedule

                                      -16-

<PAGE>


(b)      Reports on Form 8-K:

                  On March 29,  2000,  the Company  filed a Form 8-K  disclosing
that the Company's Board of Directors approved the termination of the accounting
services  provided by Stephen P. Higgins,  C.P.A. on March 28, 2000 and had also
previously  approved the, on March 24, 2000, the  appointment of Wolf & Company,
P.C. as the Company's  independent  certified  accountants to provide accounting
and auditing services for the year ended December 31, 1999.


                                      -17-


<PAGE>





                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

Dated: May 15, 2000                      SALES ONLINE DIRECT INC.
                                         Registrant

                                         /s/ Gregory P. Rotman
                                         --------------------------------------
                                         Gregory Rotman, President


                                         /s/ Richard S. Rotman
                                         --------------------------------------
                                         Chief Financial Officer, Vice President
                                         and Secretary




                                      -18-


<PAGE>


                                LIST OF EXHIBITS

Exhibit No.                Description
- -----------                -----------

27.1                       Financial Data Schedule




<PAGE>

<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     This schedule  contains summary financial  information  extracted from Form
     10QSB and is  qualified  in its  entirety by  reference  to such  financial
     statements.
</LEGEND>
<CIK>                         0001017655
<NAME>                        SALES ONLINE DIRECT, INC.
<MULTIPLIER>                                   1
<CURRENCY>                                     U.S. DOLLARS

<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              DEC-31-2000
<PERIOD-START>                                  JAN-1-2000
<PERIOD-END>                                   MAR-31-2000
<EXCHANGE-RATE>                                1
<CASH>                                         2,649,249
<SECURITIES>                                           0
<RECEIVABLES>                                     53,158
<ALLOWANCES>                                           0
<INVENTORY>                                      505,137
<CURRENT-ASSETS>                               3,309,116
<PP&E>                                           583,904
<DEPRECIATION>                                         0
<TOTAL-ASSETS>                                 4,504,261
<CURRENT-LIABILITIES>                            352,648
<BONDS>                                                0
                                  0
                                            0
<COMMON>                                          47,056
<OTHER-SE>                                             0
<TOTAL-LIABILITY-AND-EQUITY>                   4,504,261
<SALES>                                          442,370
<TOTAL-REVENUES>                                 442,370
<CGS>                                            228,566
<TOTAL-COSTS>                                    717,100
<OTHER-EXPENSES>                                  11,293
<LOSS-PROVISION>                                       0
<INTEREST-EXPENSE>                             1,014,955
<INCOME-PRETAX>                               (1,506,958)
<INCOME-TAX>                                           0
<INCOME-CONTINUING>                                    0
<DISCONTINUED>                                         0
<EXTRAORDINARY>                                        0
<CHANGES>                                              0
<NET-INCOME>                                  (1,506,958)
<EPS-BASIC>                                          0
<EPS-DILUTED>                                          0



</TABLE>


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