FIRST VIRTUAL HOLDING INC
S-1/A, 1996-11-29
SERVICES, NEC
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<PAGE>   1
 
   
   AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON NOVEMBER 29, 1996
    
                                                      REGISTRATION NO. 333-14573
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                            ------------------------
   
                                AMENDMENT NO. 2
    
                                       TO
 
                                    FORM S-1
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                            ------------------------
                      FIRST VIRTUAL HOLDINGS INCORPORATED
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
 
<TABLE>
<S>                                <C>                                <C>
            DELAWARE                             8980                            33-0612860
 (STATE OR OTHER JURISDICTION OF     (PRIMARY STANDARD INDUSTRIAL             (I.R.S. EMPLOYER
 INCORPORATION OR ORGANIZATION)         CLASSIFICATION NUMBER)               IDENTIFICATION NO.)
</TABLE>
 
                        11975 EL CAMINO REAL, SUITE 300
                            SAN DIEGO, CA 92130-2543
                                 (619) 793-2700
  (ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE, OF
                   REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)
                            ------------------------
                                  LEE H. STEIN
               CHAIRMAN OF THE BOARD AND CHIEF EXECUTIVE OFFICER
                      FIRST VIRTUAL HOLDINGS INCORPORATED
                        11975 EL CAMINO REAL, SUITE 300
                            SAN DIEGO, CA 92130-2543
                                 (619) 793-2700
 (NAME, ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE,
                             OF AGENT FOR SERVICE)
                            ------------------------
 
                                   COPIES TO:
 
<TABLE>
<S>                                                             <C>
                    JEFFREY D. SAPER, ESQ.                                         THOMAS H. KENNEDY, ESQ.
                    JOHN T. SHERIDAN, ESQ.                                           KENTON J. KING, ESQ.
                  BRADLEY A. BENBROOK, ESQ.                                        IRA A. GREENSTEIN, ESQ.
                      RAMSEY HANNA, ESQ.                                   SKADDEN, ARPS, SLATE, MEAGHER & FLOM LLP
            WILSON SONSINI GOODRICH & ROSATI, P.C.                                     919 THIRD AVENUE
                      650 PAGE MILL ROAD                                              NEW YORK, NY 10022
                     PALO ALTO, CA 94304                                                (212) 735-3000
                        (415) 493-9300
</TABLE>
 
                            ------------------------
        APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:
  As soon as practicable after this Registration Statement becomes effective.
                            ------------------------
    If any of the securities being registered on this Form are to be offered on
a delayed or continuous basis pursuant to Rule 415 under
the Securities Act of 1933, check the following box: [ ]
 
    If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering. [ ]
 
    If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. [ ]
 
    If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box. [ ]
                            ------------------------
 
     THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS
EFFECTIVE DATE UNTIL THE REGISTRANT SHALL FILE A FURTHER AMENDMENT WHICH
SPECIFICALLY STATES THAT THIS REGISTRATION STATEMENT SHALL THEREAFTER BECOME
EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF THE SECURITIES ACT OF 1933 OR UNTIL
THE REGISTRATION STATEMENT SHALL BECOME EFFECTIVE ON SUCH DATE AS THE
COMMISSION, ACTING PURSUANT TO SAID SECTION 8(A), MAY DETERMINE.
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<PAGE>   2
 
                      FIRST VIRTUAL HOLDINGS INCORPORATED
 
                             CROSS REFERENCE SHEET
 
        CROSS REFERENCE SHEET PURSUANT TO ITEM 501(B) OF REGULATION S-K
          SHOWING LOCATION IN PROSPECTUS OF ITEMS REQUIRED IN FORM S-1
 
<TABLE>
<CAPTION>
                    FORM S-1 ITEM                            LOCATION IN PROSPECTUS
      ------------------------------------------  --------------------------------------------
<C>   <S>                                         <C>
  1.  Forepart of the Registration Statement and
      Outside Front Cover Page of Prospectus....  Outside Front Cover Page
  2.  Inside Front and Outside Back Cover Pages
      of Prospectus.............................  Inside Front and Outside Back Cover Pages;
                                                  Additional Information
  3.  Summary Information, Risk Factors and
      Ratio of Earnings to Fixed Charges........  Prospectus Summary; The Company; Risk
                                                  Factors
  4.  Use of Proceeds...........................  Use of Proceeds
  5.  Determination of Offering Price...........  Underwriting
  6.  Dilution..................................  Dilution
  7.  Selling Security Holders..................  Principal Stockholders
  8.  Plan of Distribution......................  Outside Front Cover Page; Underwriting
  9.  Description of Securities to be
      Registered................................  Prospectus Summary; Capitalization;
                                                  Description of Capital Stock
 10.  Interests of Named Experts and Counsel....  Legal Matters
 11.  Information with Respect to the
      Registrant................................  Outside Front Cover Page; Prospectus
                                                  Summary; Risk Factors; Use of Proceeds;
                                                  Dividend Policy; Capitalization; Dilution;
                                                  Selected Financial Data; Management's
                                                  Discussion and Analysis of Financial
                                                  Condition and Results of Operations;
                                                  Business; Management; Certain Transactions;
                                                  Principal Stockholders; Description of
                                                  Capital Stock; Shares Eligible for Future
                                                  Sale; Legal Matters; Experts; Additional
                                                  Information; Financial Statements
 12.  Disclosure of Commission Position on
      Indemnification for Securities Act
      Liabilities...............................  Not Applicable
</TABLE>
<PAGE>   3
 
     INFORMATION CONTAINED HEREIN IS SUBJECT TO COMPLETION OR AMENDMENT. A
     REGISTRATION STATEMENT RELATING TO THESE SECURITIES HAS BEEN FILED WITH THE
     SECURITIES AND EXCHANGE COMMISSION. THESE SECURITIES MAY NOT BE SOLD NOR
     MAY OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION STATEMENT
     BECOMES EFFECTIVE. THIS PROSPECTUS SHALL NOT CONSTITUTE AN OFFER TO SELL OR
     THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE
     SECURITIES IN ANY STATE IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE
     UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS
     OF ANY SUCH STATE.
 
   
                 SUBJECT TO COMPLETION, DATED NOVEMBER 29, 1996
    
PROSPECTUS
   
                                3,000,000 SHARES
    
 
                                      LOGO
 
                                  COMMON STOCK
                            ------------------------
 
   
     All of the shares of Common Stock offered hereby are being sold by the
Company. Prior to this offering, there has been no public market for the Common
Stock of the Company. The Company estimates that the initial public offering
price will be between $11.00 and $13.00 per share. For factors to be considered
in determining the initial public offering price, see "Underwriting."
Application has been made to have the Company's Common Stock approved for
listing on the Nasdaq National Market under the symbol "FVHI."
    
                            ------------------------
 
        THE COMMON STOCK OFFERED HEREBY INVOLVES A HIGH DEGREE OF RISK.
                    SEE "RISK FACTORS" BEGINNING ON PAGE 6.
                            ------------------------
 
THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
   EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE
      SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
        COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS
          PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
              CRIMINAL OFFENSE.
- --------------------------------------------------------------------------------
 
<TABLE>
<S>                                           <C>              <C>              <C>
- ------------------------------------------------------------------------------------------------
                                                                 UNDERWRITING
                                                  PRICE TO      DISCOUNTS AND     PROCEEDS TO
                                                   PUBLIC       COMMISSIONS(1)     COMPANY(2)
- ------------------------------------------------------------------------------------------------
Per Share....................................        $                $                $
- ------------------------------------------------------------------------------------------------
Total(3).....................................        $                $                $
- ------------------------------------------------------------------------------------------------
- ------------------------------------------------------------------------------------------------
</TABLE>
 
(1) The Company has agreed to indemnify the Underwriters against certain
    liabilities, including liabilities under the Securities Act of 1933, as
    amended. See "Underwriting."
 
   
(2) Before deducting expenses payable by the Company estimated at $1,400,000.
    
 
   
(3) The Company has granted the Underwriters a 30-day option to purchase up to
    450,000 additional shares of Common Stock, on the same terms and conditions
    as set forth above, to cover over-allotments, if any. If all such shares are
    purchased by the Underwriters, the total Price to Public will be $        ,
    the total Underwriting Discounts and Commissions will be $        and the
    total Proceeds to Company will be $        . See "Underwriting."
    
                            ------------------------
 
     The shares of Common Stock are offered subject to prior sale, when, as and
if delivered and accepted by the Underwriters and subject to certain other
conditions. The Underwriters reserve the right to withdraw, cancel or modify
said offer and to reject orders in whole or in part. It is expected that
delivery of the Common Stock will be made on or about           , 1996 at the
offices of Bear, Stearns & Co. Inc., 245 Park Avenue, New York, New York 10167.
                            ------------------------
 
BEAR, STEARNS & CO. INC.
                    COWEN & COMPANY
                                       LEHMAN BROTHERS
                                                     UNTERBERG HARRIS
 
                                           , 1996
<PAGE>   4
 
                                   [ARTWORK]
 
     IN CONNECTION WITH THIS OFFERING, THE UNDERWRITERS MAY OVER-ALLOT OR EFFECT
TRANSACTIONS WHICH STABILIZE OR MAINTAIN THE MARKET PRICE OF THE COMMON STOCK OF
THE COMPANY AT A LEVEL ABOVE THAT WHICH MIGHT OTHERWISE PREVAIL IN THE OPEN
MARKET. SUCH STABILIZING, IF COMMENCED, MAY BE DISCONTINUED AT ANY TIME.
 
     The Company intends to furnish its stockholders with annual reports
containing audited financial statements and quarterly reports for the first
three quarters of each fiscal year containing unaudited summary financial
information. First Virtual Holdings IncorporatedTM and VirtualPINTM are
trademarks of the Company. This Prospectus also includes other trademarks and
trade names of the Company and of other companies.
 
                                        2
<PAGE>   5
 
                                   (GATEFOLD)
<PAGE>   6
 
                               PROSPECTUS SUMMARY
 
   
     The following summary should be read in conjunction with, and is qualified
in its entirety by, the more detailed information and the Financial Statements
and notes thereto appearing elsewhere in this Prospectus. The purchase of Common
Stock involves a high degree of risk. This Prospectus contains forward-looking
statements that involve risks and uncertainties. The Company's actual results
could differ materially from those anticipated in these forward-looking
statements as a result of certain factors including those set forth under "Risk
Factors" and elsewhere in this Prospectus. Except as otherwise noted, all
information in this Prospectus assumes no exercise of the Underwriters'
over-allotment option and reflects, prior to the completion of this offering,
(i) the conversion of all outstanding shares of the Company's Preferred Stock
into shares of Common Stock and (ii) the conversion of all outstanding options
and warrants to purchase shares of Preferred Stock into options and warrants to
purchase shares of Common Stock.
    
 
     First Virtual Holdings Incorporated ("First Virtual" or the "Company") has
developed and implemented the VirtualPIN architecture which facilitates Internet
commerce and is designed to facilitate other forms of interactive Internet
communications. The VirtualPIN architecture uses E-mail which has the widest
reach and broadest use of any Internet application. The First Virtual Internet
Payment System ("FVIPS"), a secure and easy-to-use payment system introduced in
October 1994, is the Company's first application of the VirtualPIN architecture.
As of September 30, 1996, the Company has processed over 260,000 FVIPS
transactions and has registered more than 2,650 merchants ("Sellers") and
180,000 consumers ("Buyers") in 166 countries. The Company believes that the
VirtualPIN architecture can also serve as the basis for additional Internet
applications including direct marketing, interactive advertising, merchandising,
subscriptions and renewals, bill payments, client response surveys and Internet
communications.
 
     The Internet and the World Wide Web have become well-established and are
generally expected to support a growing number of applications including
commerce. International Data Corporation ("IDC") estimates that there were 56
million Internet users worldwide at the end of 1995, with approximately 200
million users forecasted by the end of 1999.
 
   
     First Virtual's objective is to become a leading facilitator of Internet
commerce and other forms of interactive Internet communications. The Company
intends to pursue this objective by rapidly deploying VirtualPINs through
multiple channels, including credit card companies and other financial
institutions, on-line and Internet service providers, value added integrators,
businesses with large direct response customer bases and a variety of direct
marketing programs. To promote the deployment of the VirtualPIN, the Company has
entered into strategic relationships with several major financial institutions
including First USA Paymentech, General Electric Capital Corporation and First
Data Corporation. These relationships include equity investments in the Company,
representation on the Company's Board of Directors, and, in certain instances,
distribution and marketing arrangements.
    
 
   
     The VirtualPIN, an alphanumeric sequence unique to each user, allows the
user to establish and maintain identity on the Internet in a controlled and
confidential manner. To initiate a transaction using FVIPS, the Buyer transmits
a VirtualPIN to the Seller, who accepts it as a form of payment for the Buyer's
order and relays it to First Virtual for verification. After the Buyer responds
to the Company's automated request for E-mail confirmation of the transaction,
First Virtual initiates financial settlement through the established and secure
credit card transaction processing networks. The Company's VirtualPIN
architecture also enables merchandisers to target specific registered users with
the users' consent and without revealing the users' sensitive personal data. The
VirtualPIN is designed for integration with a broad set of Internet applications
and for use on a wide variety of platforms. In contrast to certain other
Internet payment systems which require complex computer architectures capable of
deciphering intricate encrypted messages and the installation of hardware or
software on the Buyer's computer, FVIPS, through the VirtualPIN, can be used on
virtually any standard personal computer or Internet access appliance.
    
 
     In an effort to further promote the retail environment on the Web, the
Company has prototyped the VirtualTAG, the second application of the VirtualPIN
architecture. The VirtualTAG uses cross-platform multimedia environments such as
Java or Shockwave to create stimulating, interactive advertisements within
banners or "store fronts" which are designed to allow Buyers to initiate the
purchase and payment and arrange for the delivery of a product being advertised
without leaving the Web page on which the advertisement appears. Upon its
introduction, the Company believes VirtualTAG may become one of the first
solutions that
 
                                        3
<PAGE>   7
 
takes full advantage of the Internet's unique attributes by combining
advertising, selling and paying in one application. The Company believes the
VirtualTAG represents an attractive opportunity to work with merchandisers and
advertising agencies to market products on the Web and to establish First
Virtual's own direct merchandising channel.
 
     The Company was incorporated in Wyoming in March 1994 and was
reincorporated into Delaware in July 1996. The Company's executive offices are
located at 11975 El Camino Real, Suite 300, San Diego, California 92130-2543,
and its telephone number is (619) 793-2700. Information regarding the Company
can be obtained from its site on the Web located at "http://www.fv.com."
Information contained in the Company's Web site shall not be deemed to be a part
of this Prospectus.
 
                                  THE OFFERING
 
   
<TABLE>
<S>                                                   <C>
Common Stock offered by the Company.................  3,000,000 shares
Common Stock to be outstanding after the offering...  11,072,733 shares(1)
Use of proceeds.....................................  For working capital and other general
                                                      corporate purposes including capital
                                                      expenditures and the repayment of
                                                      approximately $1.4 million of indebtedness to
                                                      certain stockholders. See "Use of Proceeds."
Proposed Nasdaq National Market symbol..............  FVHI
</TABLE>
    
 
                             SUMMARY FINANCIAL DATA
 
   
<TABLE>
<CAPTION>
                                          PERIOD FROM
                                           MARCH 11,
                                           1994 (DATE
                                               OF
                                           INCEPTION)                          NINE MONTHS ENDED
                                            THROUGH       YEAR ENDED             SEPTEMBER 30,
                                          DECEMBER 31,   DECEMBER 31,     ---------------------------
                                              1994           1995            1995            1996
                                          ------------   ------------     -----------     -----------
<S>                                       <C>            <C>              <C>             <C>
STATEMENT OF OPERATIONS DATA:                                             (UNAUDITED)
Revenues................................   $    3,580    $    197,902     $    87,230     $   498,262
Total operating expenses................      826,110       2,399,993       1,692,721       6,550,673
Net loss................................     (835,679)     (2,269,981)     (1,657,548)     (5,980,314)
Pro forma net loss per share(2).........                       $(0.28)                         $(0.68)
Shares used in computing pro forma net
  loss per share(2).....................                    8,141,959                       8,774,157
</TABLE>
    
 
   
<TABLE>
<CAPTION>
                                                                    SEPTEMBER 30, 1996
                                                      ----------------------------------------------
<S>                                                   <C>            <C>              <C>
BALANCE SHEET DATA:                                        ACTUAL    PRO FORMA(3)     AS ADJUSTED(4)
                                                       ----------     ----------         ----------
Cash, cash equivalents, and a short-term
  investment, available-for-sale..................    $ 6,081,945     $6,095,225       $ 36,802,885
Working capital...................................      4,135,162      4,148,442         35,028,442
Total assets......................................      8,278,472      8,291,752         38,999,412
Notes payable to stockholders.....................      1,200,000      1,200,000                 --
Total stockholders' equity........................      4,657,202      4,670,482         36,750,482
</TABLE>
    
 
- ---------------
 
   
(1) Based on number of shares outstanding as of November 26, 1996 and includes
    1,328,006 shares of Common Stock issuable upon exercise of warrants
    outstanding as of November 26, 1996 at an exercise price of $0.01 per share
    held by First USA Merchant Services Inc. ("First USA Merchant Services"), a
    wholly-owned subsidiary of First USA Paymentech, Inc. ("First USA
    Paymentech"). Excludes (i) an aggregate of 3,460,750 shares of Common Stock
    reserved for issuance under the Company's stock option plans, of which
    1,748,145 shares were subject to outstanding options at November 26, 1996 at
    a weighted average exercise price of $4.79 per share, (ii) an aggregate of
    1,000,000 shares of Common Stock subject to additional outstanding options
    at November 26, 1996 at an exercise price of $6.30 per share, (iii) an
    
 
                                        4
<PAGE>   8
 
    aggregate of 100,000 shares of Common Stock reserved for issuance under the
    Company's Employee Stock Purchase Plan, none of which were outstanding as of
    the date of this Prospectus, (iv) shares of Common Stock equivalent to up to
    four percent of the Company's outstanding capital stock issuable upon the
    exercise of a warrant held by First USA Merchant Services at an exercise
    price of $0.01 per share subject to the satisfaction of certain
    marketing-related performance milestones and which terminates immediately
    prior to the closing date of this offering, (v) up to 47,619 shares of
    Common Stock reserved for issuance upon the exercise of an outstanding
    warrant at an exercise price of $10.50 per share held by General Electric
    Capital Corporation ("GE Capital"), subject to adjustment and (vi) 1,500,000
    shares of Common Stock reserved for issuance upon the exercise of an
    outstanding warrant at exercise prices between $2.23 and $5.00 per share
    held by First Data Corporation ("First Data"), subject to the satisfaction
    of certain marketing-related performance milestones. See "Capitalization,"
    "Dilution," "Management -- Stock Plans," "Certain Transactions" and Notes 6
    and 8 of Notes to Financial Statements.
(2) See Note 1 of Notes to Financial Statements for an explanation of the number
    of shares used in computing pro forma net loss per share.
   
(3) Gives effect to (i) the assumed exercise of warrants outstanding as of
    September 30, 1996 to purchase 1,328,006 shares of Common Stock at an
    exercise price of $0.01 per share held by First USA Merchant Services, and
    (ii) the conversion of the 2,273,441 outstanding shares of Preferred Stock
    into 2,295,207 shares of Common Stock.
    
   
(4) Adjusted to reflect the sale of the 3,000,000 shares of Common Stock offered
    hereby at an assumed offering price of $12.00 per share (after deduction of
    the underwriting discounts and commissions and estimated offering expenses)
    and the application of the net proceeds therefrom. See "Use of Proceeds" and
    "Capitalization."
    
 
                                        5
<PAGE>   9
 
                                  RISK FACTORS
 
     This Prospectus contains certain forward-looking statements within the
meaning of the federal securities laws. Actual results and the timing of certain
events could differ materially from those projected in the forward-looking
statements due to a number of factors, including those set forth below and
elsewhere in this Prospectus. Prospective investors should consider carefully
the following factors, in addition to the other information contained in this
Prospectus, in evaluating an investment in the shares of Common Stock offered
hereby.
 
HISTORY OF OPERATING LOSSES AND ANTICIPATED FUTURE LOSSES; LIMITED OPERATING
HISTORY
 
     The Company has incurred net operating losses in each quarter since its
inception in March 1994. As of September 30, 1996, the Company had an
accumulated deficit of approximately $9.1 million. To date, the Company has not
generated significant revenues, and the Company anticipates that it will
generate only limited revenues for the year ending December 31, 1996 and
possibly thereafter. There can be no assurance that the Company's revenues will
remain at current levels or increase, and the Company's ability to generate
significant future revenues is subject to substantial uncertainty. In addition,
as a result of the anticipated significant investment that the Company plans to
make in its systems, sales, marketing, research and development, customer
support and administrative infrastructure over the near term, the Company
expects to continue to incur significant operating losses on both a quarterly
and an annual basis for the foreseeable future. For these and other reasons,
there can be no assurance that the Company will ever achieve or be able to
sustain profitability.
 
     The Company commenced operations in March 1994, launched FVIPS in October
1994 and began recognizing revenues in the fourth quarter of 1994. The Company
was a development stage company through December 1995. Accordingly, the Company
has a limited operating history upon which to base an evaluation of its business
and prospects. The Company and its business prospects must be considered in
light of the risks, expenses and difficulties frequently encountered by
companies in the new and rapidly evolving market for Internet products and
services. To address these risks, the Company must, among other things,
successfully respond to competitive developments, market additional Internet
commerce services, upgrade its technologies and commercialize products and
services incorporating such technologies, and attract, retain and motivate
qualified personnel. There can be no assurance that the Company will succeed in
addressing any or all of these risks, and the failure to do so would have a
material adverse effect on the Company's business, financial condition and
results of operations. Furthermore, the limited operating history of the Company
makes the prediction of future results of operations very difficult.
Accordingly, the Company believes that period-to-period comparisons of its
operating results are not meaningful and that the results for any period should
not be relied upon as an indication of future performance. See "Management's
Discussion and Analysis of Financial Condition and Results of Operations."
 
ANTICIPATED FLUCTUATIONS IN QUARTERLY OPERATING RESULTS
 
   
     As a result of the early stage of development of Internet commerce and the
Company's limited operating history, the Company's revenue expectations are
based almost entirely on internal estimates of future demand and not on actual
experience. Moreover, the Company has only limited historical financial data for
quarterly or annual periods on which to base planned operating expenses. The
Company's expense levels have been established in large part due to its current
expectations for future revenues and its expected development and marketing
requirements. In the event market demand and revenues do not meet expectations,
the Company may be unable to adjust its spending levels on a timely basis to
compensate for unexpected revenue shortfalls. In addition, the Company's
operating expenses have increased substantially in recent periods, and the
Company currently anticipates that its operating expenses will continue to
increase substantially for the foreseeable future as the Company continues to
develop and market its initial products and services, increases its marketing
and sales activities, creates and expands the distribution channels for its
services, and broadens its customer support capabilities. The Company's revenues
for each of the fiscal quarters ended June 30, 1996 and September 30, 1996
declined from the previous quarter. There can be no assurance that revenues
associated with use of the VirtualPIN and FVIPS will be increased significantly
as required for the Company to attain profitability, or at all. Any material
shortfall of demand for the Company's products and services in
    
 
                                        6
<PAGE>   10
 
relation to the Company's expectations would have a material adverse effect on
the Company's business and financial condition and could cause significant
fluctuations in the Company's results of operations.
 
     The Company expects its future operating results over both the short and
the long term will be subject to annual and quarterly fluctuations due to
several factors, many of which are beyond the control of the Company, including,
among others, market acceptance of Internet commerce in general and FVIPS and
the VirtualPIN concept in particular; fluctuating market demand for the
Company's products and services including the rate of Seller and Buyer
registrations; the monthly volume and average dollar amount of transactions
using FVIPS; the degree of acceptance of the Internet as an advertising and
merchandising medium; the fees charged to the Company by third party processors
and financial institutions; the timing and effectiveness of collaborative
marketing efforts initiated by the Company's strategic partners; the timing of
the introduction of new products and services offered by the Company; the timing
of the release of enhancements to the Company's products and services; product
introductions and service offerings by the Company's competitors; the mix of the
products and services provided by the Company; the timing and rate at which the
Company increases its expenses to support projected growth; the cost of
compliance with applicable government regulations; competitive conditions in the
Company's marketplace; and general economic conditions. In addition, the fees
charged by the Company for Buyer and Seller registration, transaction processing
and co-marketing are subject to change as the Company continues to roll out
FVIPS and assess its marketing strategy and competitive position. The Company
believes that period-to-period comparisons of its operating results are not
meaningful and should not be relied upon as any indication of future
performance. Due to the foregoing factors, among others, it is possible that the
Company's future quarterly or annual operating results from time to time will
not meet the expectations of market analysts or investors, which may have a
material adverse effect on the price of the Company's Common Stock. See
"Management's Discussion and Analysis of Financial Condition and Results of
Operations."
 
UNDEVELOPED AND RAPIDLY CHANGING MARKETS
 
     The markets for the Company's products and services are at a very early
stage of development, are rapidly changing and are characterized by an
increasing number of market entrants that have introduced or are developing
competing products and services for use on the Internet and the Web. As is
typical for a new and rapidly evolving industry, demand for and market
acceptance of recently introduced products and services are subject to a high
level of uncertainty and risk. While the number of individuals and businesses
using the Internet and the Web for commercial purposes has grown rapidly over
recent years, there can be no assurance that this growth will continue, that
Internet commerce will become widespread or that sufficient demand for the
Company's products and services will develop to sustain the Company's business.
Furthermore, if the Company successfully expands the applications of the
VirtualPIN architecture for additional interactive Internet communications
applications such as Internet advertising, merchandising or direct marketing,
there can be no assurance that demand for such applications will develop or
increase. In addition, it is not known whether individuals or businesses will
use the Internet as a means of purchasing goods and services. To establish the
Internet as a source of widespread and significant commercial activity,
particularly by those individuals and businesses which historically have relied
upon traditional means of commerce, will require the broad acceptance of new
methods of conducting business and exchanging information. Businesses that
already have invested substantial resources in traditional or other methods of
conducting business may be reluctant to adopt new commercial methodologies or
strategies that may limit or compete with their existing businesses. Individuals
with established patterns of purchasing goods and services may be reluctant to
alter those patterns. Banks and financial institutions with established methods
of handling payments may also be reluctant to accept new payment systems based
on Internet commerce. The Company expects such historical patterns of business
conduct to inhibit the growth of Internet commerce in general and market
acceptance of the Company's services in particular.
 
     The Company's business includes products and services that are new, operate
in a market that did not previously exist and will be subject to rapid and
unpredictable market changes. It is uncertain whether a significant market will
ever emerge for effecting payments over the Internet by means of FVIPS or any
other payment system or that the Internet will develop as an effective medium
for advertising and merchandising.
 
                                        7
<PAGE>   11
 
The Company's success is critically dependent on the development of Internet
commerce, which the Company believes will require the significant expansion of
the Internet infrastructure in order to provide adequate Internet access, the
proper management of Internet traffic and a substantial amount of public
education to, among other things, increase confidence in the integrity and
security of Internet commerce. There can be no assurance that commerce over the
Internet will become widespread, that a market for the Company's products and
services will emerge or that FVIPS or other applications using the VirtualPIN
architecture will be generally adopted. If the market fails to develop, or
develops more slowly than expected, if the infrastructure for the Internet is
not adequately established or if the Company's products and services do not
achieve market acceptance by a significant number of individuals, businesses and
financial institutions, then the Company's business, financial condition and
results of operations will be materially and adversely affected.
 
DEPENDENCE ON INCREASED USAGE AND STABILITY OF THE INTERNET
 
   
     The future of the Internet as a center for commerce will depend in
significant part on continued rapid growth in the number of households and
commercial, educational and government institutions with access to the Internet,
in the level of usage by individuals and in the number and quality of products
and services designed for use on the Internet. Because usage of the Internet as
a medium for on-line exchange of information, advertising, merchandising and
entertainment is a recent phenomenon, it is difficult to predict whether the
number of users drawn to the Internet will continue to increase and whether any
significant market for effecting financial transactions over the Internet or any
substantial commercial use of the Internet will develop. There can be no
assurance that Internet usage patterns will not decline as the novelty of the
medium recedes or that the quality of products and services offered on-line will
improve sufficiently to continue to support user interest. In addition, it is
uncertain whether the cost of Internet access will decline. Failure of the
Internet or the Web to stimulate consumer interest and be accessible to a broad
audience at moderate costs would jeopardize the viability of Internet commerce
and the market for the Company's products and services. The Internet and the Web
have experienced, and are expected to continue to experience, significant growth
in the number of users and amount of traffic; however, the Internet may not
prove to be a viable commercial marketplace for a number of reasons, including
potentially inadequate development of the necessary infrastructure, such as a
reliable network backbone, or timely development of performance improvements
including high speed modems. In addition, there is no assurance that the number
of vendors maintaining sites on the Web will increase. Accordingly, there can be
no assurance that Internet commerce will become widespread or that sustainable
markets for the Company's products and services will develop. If such markets
fail to develop, develop more slowly than expected or become dominated by one or
more competitors, the Company's business, financial condition and results of
operations will be materially and adversely affected. Furthermore, if the
Internet were unable to support the demands of its users, the Internet could
lose its viability due to delays in the development or adoption of new standards
and protocols or due to increased governmental regulation. If the necessary
infrastructure, complementary services or facilities are not developed, or if
the Internet does not become a viable commercial marketplace, the Company's
business, financial condition and results of operations will be materially and
adversely affected. See "Business -- Industry Background."
    
 
     Moreover, critical issues regarding the stability of the Internet's
infrastructure remain unresolved. The rapid rise in the number of Internet users
and increased transmission of audio, video, graphical and other multimedia
content over the Web has placed increasing strains on the Internet's
communications and transmission infrastructures. Continuation of such trends
could lead to significant deterioration in transmission speeds and reliability
of the Internet and could reduce the usage of the Internet by businesses and
individuals. In addition, to the extent that the Internet continues to
experience significant growth in the number of users and level of use without
corresponding increases and improvements in the Internet infrastructure there
can be no assurance that the Internet will be able to support the demands placed
upon it by such continued growth. Any failure of the Internet to support such
increasing number of users due to inadequate infrastructure, or otherwise, would
seriously limit the development of the Internet as a viable commercial
marketplace and could materially and adversely affect the acceptance of the
Company's products and services which would, in turn, materially and adversely
affect the Company's business, financial condition and results of operations.
 
                                        8
<PAGE>   12
 
DEPENDENCE ON ACCEPTANCE OF FVIPS; RISK OF CHANGES IN CONSUMER PERCEPTIONS
 
   
     Substantially all of the Company's revenues to date have been attributable
to the receipt of registration fees from Buyers and Sellers, transaction
processing fees and co-marketing fees associated with FVIPS. Registration fees,
transaction processing fees and co-marketing fees accounted for approximately
39%, 39% and 22% of revenues, respectively, for the nine month period ended
September 30, 1996. Such fees are currently expected to account for a
significant portion of the Company's revenues for the foreseeable future. As a
result, a decline in demand for, or failure to achieve broad market acceptance
of FVIPS, as a result of competition, technological change or otherwise, would
have a material adverse effect on the Company's business, financial condition
and results of operations. A failure to significantly expand both the number of
Sellers and Buyers using FVIPS and the number of transactions processed by FVIPS
would also have a material adverse effect on the Company's business, financial
condition and results of operations. The Company's future financial performance
will depend in part on the successful development, introduction and customer
acceptance of new and enhanced products and services which are dependent upon
the success of FVIPS. There can be no assurance that the Company will be
successful in marketing FVIPS or any new or enhanced products or services.
    
 
     The Company's future success is substantially dependent on the development
of demand for products and services that support transactions processed by FVIPS
over the Internet and, in particular, use credit card-based payment mechanisms.
Demand for secure payment solutions, including FVIPS, has been fueled in part by
wide-spread fears of the risks associated with the potential theft of credit
card account numbers transmitted over the Internet and other manifestations of
Internet-based credit card fraud. Such consumer perceptions of the risks
associated with credit card-based Internet transactions have received
substantial media attention, but may lack empirical support. In addition, the
Company believes that most consumers may be unaware that the potential liability
resulting from fraudulent charges to their credit card accounts is limited by
federal laws that limit the liability of cardholders for unauthorized use of
their card to no more than $50. Any change in consumer perception of the
incidence of credit card account number theft over the Internet, or the
potential liability attendant to such fraud, could impact the demand for
Internet security mechanisms, including FVIPS. Any such decline in the perceived
need for the security which the Company believes to be a principal feature of
FVIPS could have a material adverse effect on the Company's business, financial
condition and results of operations. See "Business -- The VirtualPIN
Architecture and its Applications," " -- The First Virtual Internet Payment
System" and "-- Competition."
 
COMPETITION
 
   
     The market for products and services that enable the sale of goods and
services over the Internet is expected to be intensely competitive, and, to the
extent commercial activity over the Internet increases, the Company expects
competition to increase significantly. There are no substantial barriers to
entry into the Company's business, and the Company expects established and new
entities to enter the market for Internet payment systems and interactive
Internet communications in the near future. It is possible that a single
supplier will dominate one or more market segments. Furthermore, since there are
many potential entrants to the field, it is extremely difficult to assess which
companies are likely to offer competitive products and services in the future,
and in some cases it is difficult to discern whether an existing service is
competitive with the Company's current services.
    
 
     The Company's principal competitors in the market for consumer-initiated
purchases over the Internet include providers of encrypted credit card
transaction systems such as CyberCash, Inc. ("CyberCash"), Verifone, Inc.
("Verifone"), Open Market, Inc. ("Open Market"), Netscape Communications
Corporation ("Netscape"), and GC Tech and providers of electronic cash payment
systems such as DigiCash, Inc. ("DigiCash"). The Company expects that credit
card processors and acquiring banks will also offer credit card-based payment
systems if Secure Electronic Transaction ("SET") protocols proposed by Visa,
MasterCard, Microsoft Corporation ("Microsoft") and Netscape are adopted and/or
accepted as a standard for Internet commerce. SET comprises openly published
communication and process protocols intended to facilitate encrypted credit card
transactions over the Web. The Company may experience additional competition
from Internet service providers and Internet directory companies who enter the
market for
 
                                        9
<PAGE>   13
 
   
Internet payment services. Companies such as America Online, Inc. ("AOL"),
CompuServe Incorporated ("CompuServe"), Microsoft, IBM, AT&T, Hewlett-Packard
and Federal Express which possess large, existing customer bases or ready
distribution channels, could develop, market or resell a number of payment
alternatives including, but not limited to, encrypted credit card payment and
digital cash payment systems. Additionally, competitors such as Checkfree
Corporation ("Checkfree") may emerge to provide payment systems based on
alternative systems or methods other than credit cards or digital cash, such as
Internet checking transaction systems. The Company also competes with the direct
transmission of unprotected credit card information for commercial transactions
over the Internet (i.e., "in the clear" transactions), which is currently the
primary method for Internet commercial transactions that use a credit card as a
form of payment. The Company believes that mail order companies and companies
that sell from catalogues using "800" telephone numbers also compete with
Internet payment systems. As the Company expands the applications of its
VirtualPIN architecture, it will compete with a broader range of companies
including traditional advertising, merchandising and direct marketing companies
as well as additional entrants into the interactive Internet communications
market.
    
 
     Several of the Company's current and potential competitors have longer
operating histories, greater name recognition, larger installed customer bases,
more diversified lines of products and services and significantly greater
financial, technical, marketing and other resources than the Company. Such
competitors may be able to undertake more extensive marketing campaigns, adopt
more aggressive pricing policies and make more attractive offers to individuals,
businesses and financial institutions. In addition, many of the Company's
current or potential competitors have broad distribution channels that may be
used to bundle competing products or services directly to end-users or
purchasers. If such competitors were to bundle competing products or services
for their customers, the demand for the Company's products and services might be
substantially reduced, and the ability of the Company to successfully effect the
distribution of its products and the utilization of its services would be
substantially diminished. As a result of the foregoing or other factors, there
can be no assurance that the Company will compete effectively with current or
future competitors or that the competitive pressures will not have a material
adverse effect on the Company's business, financial condition and results of
operations. See "Business -- Competition."
 
DEPENDENCE UPON PRODUCT AND SERVICE DEVELOPMENT; RISKS OF TECHNOLOGICAL CHANGE
AND EVOLVING INDUSTRY STANDARDS
 
     The Company's success depends upon its ability to develop new products and
services that satisfy evolving customer requirements including potential
applications for Internet advertising, merchandising and direct marketing. The
market for the Company's services is characterized by rapidly changing
technology, emerging industry standards and customer requirements that have been
changing every few months. There can be no assurance that the Company will
successfully identify new product and service opportunities and develop and
bring to market new products and services in a timely manner. Failure of the
Company, for technological or other reasons, to develop and introduce new
products and services that are compatible with emerging industry standards and
that satisfy customer requirements would have a material adverse effect on the
Company's business, financial condition and results of operations. In addition,
the Company or its competitors may announce enhancements to existing products or
services, or new products or services embodying new technologies, emerging
industry standards or customer requirements that render the Company's existing
products and services obsolete and unmarketable. There can be no assurance that
the announcement or introduction of new products or services by the Company or
its competitors or any change in emerging industry standards will not cause
customers to terminate use of the Company's existing products and services,
which could have a material adverse effect on the Company's business, financial
condition and results of operations.
 
     The Company's products and services are designed around certain technical
standards, and the Company's current and future revenues are dependent on
continued industry acceptance of such standards. While the Company intends to
provide compatibility with the standards promulgated by leading industry
participants and groups, widespread adoption of a proprietary or closed standard
could preclude the Company from effectively doing so. Moreover, a number of
leading industry participants have announced their intention
 
                                       10
<PAGE>   14
 
to enter into or expand their positions in the market for Internet payment
systems through the development of new technologies and standards. There can be
no assurance that the Company's products and services will achieve market
acceptance, that the Company will be successful in developing and introducing
new products and services that meet changing customer needs and respond to
technological changes or emerging industry standards in a timely manner, if at
all, that the standards upon which the Company's products and services are or
will be based will be accepted by the industry or that products, services or
technologies developed by others will not render the Company's products and
services noncompetitive or obsolete. The inability of the Company to respond to
changing market conditions, technological developments, emerging industry
standards or changing customer requirements or the development of competing
technologies or products that renders the Company's products and services
noncompetitive or obsolete would have a material adverse effect on the Company's
business, financial condition and results of operations. See "Business -- The
VirtualPIN Architecture and its Applications," "-- The First Virtual Internet
Payment System" and "-- Research and Development."
 
RISKS ASSOCIATED WITH FVIPS UPGRADES
 
   
     In July 1996, the Company transitioned FVIPS from a system that relied
solely on Electronic Data Systems, Inc. ("EDS") for financial services
processing of transactions to a system that is primarily managed by the Company.
While EDS continues to perform authorization and settlement processing of credit
card transactions for First Virtual, the Company now operates and maintains the
computer which communicates with the established financial networks, a function
formerly performed by EDS. The Company also plans upgrades to FVIPS from time to
time in the future. Prior to this recent transition to a self-managed system,
the Company relied entirely on EDS for all financial services processing of
FVIPS transactions and for management of the Company's database, including the
entry of new Seller and Buyer registrations, updating of customer information
and the management of customer accounts. Prior to the upgrade of the system, the
Company had not previously effected a general upgrade of FVIPS. Given the
limited time the upgraded system has been in operation, there can be no
assurance that complications resulting from the upgrade will not arise, that the
new system will prove to be capable of functioning in a fully operating
environment over an extended period of time or that operating flaws or
disruptions will not emerge. For example, subsequent to the upgrade, the Company
discovered during a batch process with the Automated Clearing House ("ACH")
network that a file created to ACH specifications did not clear the ACH
processing routines. As a result, deposits destined for Seller bank accounts did
not occur until the problem was resolved 34 hours after the problem was
discovered. Any similar systems failure, if prolonged or compounded, could cause
a significant interruption to the Company's products and services and could
reduce the viability of FVIPS and, if sustained or repeated, could reduce the
demand for the Company's products and services by current and potential Internet
customers which would result in a material adverse effect on the Company's
business, financial condition and results of operations. Furthermore, the
Company has no prior experience with managing a large database of customer and
transactional information. In order to properly manage its operational database,
the Company will need to (i) improve its management information systems and
controls, (ii) implement new database management software and (iii) attract and
retain qualified personnel. Currently, the Company's databases are inadequate to
support its planned future operations. The Company currently anticipates
spending approximately $6.0 million to install and maintain a relational
database management system and related hardware in connection with an upgrade of
FVIPS. There can be no assurance that any such upgrade will be completed in a
timely manner or that any such upgrade will be adequate to meet the needs of the
Company. Any inability to properly effect and manage upgrades to the Company's
customer database could result in a material adverse effect on the Company's
business, financial condition and results of operations.
    
 
DEPENDENCE ON REPEATED CUSTOMER USE OF FVIPS
 
     The Company's future success is substantially dependent on its ability to
significantly expand its base of Sellers and Buyers and to increase the number
of transactions that are conducted using FVIPS. The Company believes that an
increase in the number of FVIPS transactions depends primarily on the repeated
usage of the VirtualPIN by Buyers. As a result of the limited data that the
Company has received from the relatively small number of Sellers and Buyers
using FVIPS, the Company believes that conclusions regarding the tendencies
 
                                       11
<PAGE>   15
 
   
of its Sellers and Buyers are not meaningful and should not be relied on as an
indication of future performance. However, the limited information First Virtual
has accumulated to date indicates that the average number of total transactions
per VirtualPIN since the introduction of FVIPS in October 1995 through September
30, 1996 is approximately 1.4, which suggests that a substantial number of
Buyers have failed to make repeated usage of their VirtualPINs. There can be no
assurance that the Company's historic rate of VirtualPIN use per Buyer will
continue or increase, even if the Company is successful in increasing the
variety and quality of goods and services available over FVIPS. The ability of
the Company to increase the average number of transactions per VirtualPIN is
subject to substantial uncertainty. In the event the average number of
transactions per VirtualPIN does not substantially increase in the future, the
Company's business, financial condition and results of operations would be
materially and adversely affected. In addition, the Company anticipates that it
will modify Buyer registration and renewal fees from time to time in the future.
There can be no assurance that any modification in the fee structure will not
result in significant Buyer attrition or reduced future Buyer registrations. Any
significant Buyer attrition or the failure of the Company to substantially
increase the number of active users of FVIPS would materially and adversely
affect the Company's business, financial condition and results of operations.
    
 
   
     Certain Sellers employing FVIPS have in the past reduced their use of the
system. Although the Company has very limited information regarding Seller usage
of FVIPS, the Company believes that declining usage of FVIPS by Sellers can
occur when Sellers cease to maintain their Web sites or discontinue product or
service offerings on their Web sites. Such discontinuation could have a material
adverse effect on the Company's business, financial condition and results of
operations. For example, in the fall of 1995, Apple Computer, Inc. ("Apple"),
which had previously offered customers the option of purchasing its QuickTime
application software on its Web site using FVIPS, decided to offer QuickTime as
"freeware," resulting in a decrease in Apple's use of FVIPS and a reduction in
FVIPS transaction volume. The Company also faces the risk of losing Sellers that
choose to employ alternative payment mechanisms or experience a decline in
transactions using FVIPS. In this regard, in March 1996, PC Quote, one of the
Company's largest Sellers, deployed an alternative payment mechanism, resulting
in a substantial decline in usage of FVIPS transactions by the PC Quote Web
site. Sellers that offer low priced products may incur per transaction costs
using FVIPS that are higher than they may experience from custom developed
solutions or from competitive solutions. Accordingly, Sellers that offer low
priced products may be prone to migration to competing technologies in the
future. Any significant decline in the usage of FVIPS by Sellers or increase in
the rate of Seller attrition could have a material adverse effect on the
Company's business, financial condition and results of operations. The Company
anticipates that it will modify Seller registration, renewal and transaction
fees from time to time in the future. There can be no assurance that any such
modification in the fee structure will not result in increased attrition or
reduced future Seller registrations, which could materially and adversely affect
the Company's business, financial condition and results of operations.
    
 
RISK OF CAPACITY CONSTRAINTS
 
     A key element of the Company's strategy is to generate a high volume of
FVIPS usage. Accordingly, the performance of the Company's products and services
is critical to the Company's ability to achieve market acceptance and continued
use of these products and services. Significant increases in the volume of
transactions through FVIPS could strain the capacity of the Company's software
or hardware, which could lead to slower response time or system failures. The
Company intends to make substantial investments to increase its server capacity
by adding new servers and upgrading its FVIPS management software. As the number
of Web and Internet users increases, there can be no assurance that the
Company's products and services will be able to meet this demand. The Company
and its customers are also dependent upon Web browsers and Internet and online
service providers for access to its services, and users have experienced
difficulties due to system failures unrelated to the Company's system, products
or services. To the extent that the capacity constraints described above are not
effectively addressed by the Company, such constraints could have a material
adverse effect on the Company's business, financial condition and results of
operations.
 
                                       12
<PAGE>   16
 
RISKS OF DEFECTS AND DEVELOPMENT DELAYS
 
     Products and services based on sophisticated software and computing systems
often encounter development delays, and the underlying software may contain
undetected errors and failures when introduced or when usage increases. The
Company may experience delays in the development of the software and computing
systems underlying the Company's services. In addition, there can be no
assurance that, despite testing by the Company and Sellers and Buyers, errors
will not be found in the underlying software or that the Company will not
experience development delays, resulting in delays in the commercial release of
its products and services or in the market acceptance of its products and
services, each of which could have a material adverse effect on the Company's
business, financial condition and results of operations. See
"Business -- Research and Development."
 
RISKS OF SYSTEMS FAILURES; LACK OF INSURANCE AND SECURITY RISKS
 
     The operation of FVIPS is dependent on the Company's ability to protect its
computer equipment and the information stored in its data centers against loss
or damage that may be caused by system overloads, fire, power loss,
telecommunications failures, unauthorized intrusion, infection by computer
viruses and similar events. The Company's data center and servers are currently
located at its headquarters in San Diego, California and at a facility in
Dallas, Texas, and the Company will soon add a second facility in San Diego.
There can be no assurance that a system failure at any of these locations would
not materially and adversely affect the Company's ability to provide its
products and services.
 
     The Company uses a UNIX file system for its database which, from time to
time has been susceptible to some data corruption. The Company is in the process
of developing a relational database for installation scheduled for completion in
the first half of 1997, and will remain susceptible to such data corruption
until the installation is completed. Corruption of data could result in a
material adverse effect on the Company's business, financial condition and
results of operations.
 
   
     The Company currently retains highly confidential customer financial
information, including bank account and credit card information, in a secure
database server that the Company believes to be isolated from the Internet.
Although the server is protected by firewalls and proprietary, one-way batch
protocols and the Company regularly reviews the system for security weaknesses,
there can be no assurance that unauthorized individuals could not obtain access
to this database server. Any unauthorized penetration of the Company's servers
which are not directly connected to the Internet could result in the theft of
bank account and credit card information, E-mail addresses, and comprehensive
transaction histories. Any unauthorized penetration of the Company's servers
which are connected to the Internet could result in the theft of VirtualPIN
numbers, E-mail addresses and recent transaction histories. Unauthorized
penetration could lead to attempts to use such information to effect fraudulent
purchases, including the introduction of fabricated transactions into the
Company's financial processors. Although the Company believes that the
VirtualPIN architecture should thwart attempts to use misappropriated account
information, widespread attempts to effect such transactions would require the
Company to devote substantial resources to counteracting such attempts and could
result in a compromise of the system or the interruption of the Company's
ability to provide its products and services and may result in adverse publicity
to the Company and consequently have a material adverse effect on the Company's
business, financial condition and results of operations. It is also possible
that an employee of the Company could attempt to divert customer funds or
otherwise misuse confidential customer information, exposing the Company to
legal liability. In addition, although the Company believes that the potential
for the unauthorized interception of information transmitted over the Internet
through FVIPS is not likely to result in the fraudulent use of VirtualPINs,
there can be no assurance that unauthorized use of such information will not
occur and, if it does occur, that it will not result in a financial loss or
significant inconvenience to the VirtualPIN holder. Furthermore, although the
Company employs disclaimers and limitation of warranty provisions in its
customer agreements to attempt to limit its liability to customers, including
liability arising out of systems failure or failure of security precautions,
there can be no assurance that such provisions will be enforceable, or will
otherwise prove effective in limiting the Company's exposure to damage claims.
See "Business -- The VirtualPIN Architecture and its Applications" and "-- The
First Virtual Internet Payment System."
    
 
                                       13
<PAGE>   17
 
     Although the Company carries property and business interruption insurance,
its coverage may not be adequate to compensate the Company for all losses that
may occur. The Company is in the process of increasing its server capacity,
improving its security mechanisms and taking other precautions to protect itself
and its customers from events that could interrupt delivery of the Company's
products and services or result in a loss of transaction or customer data.
However, these measures will not eliminate a significant risk to the Company's
operations from a natural disaster or systems failure. There can be no assurance
that these measures would protect the Company from an organized effort to
inundate the Company's servers with massive quantities of E-mail or other
Internet message traffic which could overload the Company's systems and result
in a significant interruption of service. In August 1995, the Company
experienced a 78-hour disruption in its systems which resulted in interruption
of service to all Sellers and Buyers for such period. Any systems failure that
causes a significant interruption to or increases response time of the Company's
products and services could reduce use of the Company's products and services
and would reduce the attractiveness of the Company's products and services to
current and future customers. The Company's business interruption insurance
would not fully compensate the Company for lost revenues, income, additional
costs or increased costs experienced by the Company during the occurrence of any
disruption of its computer systems, nor is there any assurance that the Company
will be able to obtain such coverage on reasonable terms or at all in the
future. Significant service interruptions could also damage the Company's
reputation and result in the loss of a significant portion of its Sellers and
Buyers, which could have a material adverse effect on the Company's business,
financial condition and results of operations. See "Business -- Facilities."
 
DEPENDENCE ON DISTRIBUTION RELATIONSHIPS, COLLATERAL SYSTEMS AND EXPANSION OF
DIRECT SALES FORCE
 
   
     A key element of the Company's current business and marketing strategy is
to establish, develop and maintain relationships with credit card companies and
other financial institutions to promote the Company's products and services to
their merchant and consumer customers. Although the Company has established
relationships with several entities in an effort to enhance the Company's
ability to penetrate the market for Internet payment services, such
relationships have only been entered into recently, are nonexclusive and have
not resulted in any comprehensive marketing effort or a measurable increase in
the Company's Seller and Buyer base to date. No assurance can be given that the
Company will be able to maintain its current strategic relationships or
cultivate additional partnering relationships in the future or that any such
relationship will prove to be effective in expanding the Company's Seller and
Buyer base. In addition, there can be no assurance that the Company's existing
or potential marketing partners, most of whom have significantly greater
financial and marketing resources than the Company, will not change their
business strategies or discontinue their relationships with the Company, develop
and market products and services that compete with the Company's products and
services in the future or form collaborative marketing relationships with one or
more of the Company's competitors that offer alternative Internet payment
mechanisms.
    
 
   
     The operation of FVIPS is dependent on the continued availability and
reliability of collateral telecommunications, information processing and
financial clearance systems. In particular, the Company is substantially
dependent on First USA Paymentech for merchant transaction acquisition services
and on Northern Trust Company ("Northern Trust") for clearinghouse services. The
Company also continues to depend on EDS for financial services processing,
although on a more limited basis than prior to the upgrade of FVIPS in July
1996. There can be no assurance that these companies will continue to provide
collateral services to the Company without disruptions in service, at the
current cost, or at all. Although the Company believes that such services could
be obtained from other sources in due course if required, reengineering the
Company's computer systems and telecommunications infrastructure to accommodate
a new service provider could only be accomplished at significant cost and with
significant delay. Any interruption of service by a collateral services provider
also would be likely to result in the disruption of the operation of FVIPS, with
an attendant loss of revenues and potential loss of customers. Such losses could
have a material adverse impact on the Company's business, financial condition
and results of operations.
    
 
     In order to increase market acceptance of FVIPS and to increase the number
of Sellers and Buyers using the system to a level necessary for the Company to
attain profitability, the Company will be required to significantly expand its
direct sales force and marketing organization and manage such personnel
effectively.
 
                                       14
<PAGE>   18
 
   
As of October 31, 1996, the Company had 20 marketing and sales employees.
Establishing required marketing and sales capability will require substantial
efforts and significant management and financial resources. The Company's
management has very limited experience in recruiting, developing or managing a
marketing and sales force. There can be no assurance that the Company will be
able to recruit and retain direct marketing and sales personnel in order to
build an effective marketing and sales organization, that building such a
marketing and sales organization will be cost effective or that the Company's
marketing and sales efforts will be successful.
    
 
MANAGEMENT OF POTENTIAL GROWTH; RISKS ASSOCIATED WITH NEW MANAGEMENT TEAM
 
   
     The rapid development necessary for the Company to exploit the market
opportunity for FVIPS requires an effective planning and management process. As
of October 31, 1996, the Company had grown to 94 employees from 21 employees on
December 31, 1995, and the Company expects this growth to continue. As of
October 31, 1996 the Company had seven executive officers. Many of the Company's
executive officers have joined the Company since April 1996, including the
President of Financial Services; Vice President, Merchant Services; and Vice
President, Finance and Administration and Chief Financial Officer, each of whom
joined in September or October 1996. The Company's success depends to a
significant extent on the ability of its executive officers and other members of
its management to operate effectively, both individually and as a group. There
can be no assurance that the Company will satisfactorily allocate
responsibilities and that the new executives will succeed in these roles in a
timely and efficient manner. Furthermore, the continued success of the Company
is largely dependent on the personal efforts and abilities of its senior
management and certain other key personnel and on the Company's ability to
retain current management and to attract and retain qualified personnel in the
future. The Company's failure to assimilate these new executives could have a
material adverse effect on the Company's business, financial condition and
results of operations.
    
 
     The Company's recent growth has placed, and is expected to continue to
place, a significant strain on its managerial, operational and financial
resources. Prior to July 1996, the Company's internal operational, financial and
management information systems were in the process of development and were
relatively unsophisticated. To manage its potential growth, the Company must
implement a comprehensive management information system and improve its internal
operational and financial systems. The Company currently anticipates spending
approximately $2.0 million through the end of 1997 to upgrade the Company's
internal operating systems and its management information systems. There can be
no assurance that any upgrade of its management information systems will be
completed in a timely fashion or that any such upgrade will be adequate to meet
the Company's needs. The Company is also expanding its transaction processing
capacity and its marketing and sales organizations, funding increasing levels of
research and development, and increasing its customer support organization to
accommodate the growth of its installed base of Sellers and Buyers. The growth
in the Company's customer base and transaction volume has placed, and any future
growth is expected to continue to place, increased demands on the Company's
management and operations, including its marketing and sales, customer support,
research and development, general and administrative operations. There can be no
assurance that the Company will be able to effectively manage the expansion of
its operations, that the Company's systems, procedures and controls will be
adequate to support the Company's operations or that Company's management will
be able to achieve the rapid execution necessary to exploit the market
opportunity for the Company's products and services. Any inability to manage
growth effectively could have a material adverse effect on the Company's
business, financial condition and results of operations.
 
DEPENDENCE ON KEY PERSONNEL
 
     The Company's future performance is substantially dependent upon the
continued contributions of members of the Company's senior management and
technical personnel. In particular, the Company's success substantially depends
on the continued participation of its Chief Executive Officer, Lee Stein, its
principal senior technical employees, Nathaniel Borenstein and Marshall Rose,
and other members of its senior management team, which is currently composed of
a small number of individuals who recently joined the Company. The loss of any
of such persons could have a material adverse effect on the Company's business,
financial condition and results of operations. The Company has obtained key man
life insurance in the amount of $3.0 million each on the lives of Messrs. Stein,
Borenstein and Rose. In addition, the Company believes that
 
                                       15
<PAGE>   19
 
its future success will depend upon its continuing ability to identify, attract,
train and retain other highly skilled managerial, engineering, sales and
marketing and other personnel. Competition for such personnel is intense. There
can be no assurance that the Company will be successful in identifying,
attracting, training and retaining the necessary personnel, and the failure to
do so could have a material adverse effect on the Company's business, financial
condition and results of operations. See "Management."
 
LIMITED INTELLECTUAL PROPERTY PROTECTION
 
     The Company relies on a combination of trade secret, copyright and
trademark laws, nondisclosure agreements, and other contractual provisions and
technical measures to protect its proprietary rights. There can be no assurance
that trade secret, copyright and trademark protections will be adequate to
safeguard the proprietary software underlying the Company's products and
services, or that its agreements with employees, consultants and others who
participate in the development of its software will not be breached, that the
Company will have adequate remedies for any breach or that the Company's trade
secrets will not otherwise become known. Moreover, notwithstanding the Company's
efforts to protect its intellectual property, there is no assurance that
competitors will not be able to develop functionally equivalent Internet payment
services without infringing any of the Company's intellectual property rights.
Despite the Company's efforts to protect its proprietary rights, unauthorized
parties may attempt to copy or otherwise obtain and use products or technology
that the Company considers proprietary, and third parties may attempt to develop
similar technology independently. In addition, effective protection of
intellectual property rights may be unavailable or limited in certain countries.
Accordingly, there can be no assurance that the Company's means of protecting
its proprietary rights will be adequate or that the Company's competitors will
not independently develop similar technology.
 
   
     The Company currently has pending two patent applications relating to
FVIPS. While the Company believes that its pending patent applications relate to
patentable inventions, the Company's set of claims with respect to its first
patent application was rejected by the U.S. Patent and Trademark Office (the
"PTO"). Although the Company is vigorously protesting the PTO's position, there
can be no assurance that any pending or future patent applications will be
granted or that any patent relied upon by the Company in the future will not be
challenged, invalidated or circumvented or that the rights granted thereunder or
under licensing agreements will provide competitive advantages to the Company.
The Company believes that, due to the rapid pace of technological innovation for
Internet products, the Company's ability to establish and maintain a position of
technology leadership in the industry depends more on the skills of its
development personnel than upon the legal protections afforded its existing
technology.
    
 
     As the volume of Internet commerce increases, and the number of products
and service providers that support Internet commerce increases, the Company
believes that Internet commerce technology providers may become increasingly
subject to infringement claims. Any such claims, with or without merit, could be
time consuming, result in costly litigation, disrupt or delay the enhancement or
shipment of the Company's products and services or require the Company to enter
into royalty or licensing agreements. Such royalty or licensing agreements, if
required, may not be available on terms acceptable or favorable to the Company,
which could have a material adverse effect on the Company's business, financial
condition and results of operations. The Company was named as a defendant in a
patent infringement suit filed by E-data, Inc. ("E-data") in August 1995. The
suit was dismissed without prejudice in March 1996 and the Company now holds an
exclusive license for Internet payment systems under the Freeny patent, E-data's
applicable patent for Internet payment systems. There can be no assurance that
similar claims will not be filed by other plaintiffs in the future. In addition,
the Company may initiate claims or litigation against third parties for
infringement of the Company's proprietary rights or to establish the validity of
the Company's proprietary rights. Litigation to determine the validity of any
claims could result in significant expense to the Company and divert the efforts
of the Company's technical and management personnel from productive tasks,
whether or not such litigation is determined in favor of the Company. In the
event of an adverse ruling in any such litigation, the Company may be required
to pay substantial damages, discontinue the use and sale of infringing products,
expend significant resources to develop non-infringing technology or obtain
licenses to infringing technology. The failure of the Company to develop or
license a substitute technology could have a material adverse effect
 
                                       16
<PAGE>   20
 
on the Company's business, financial condition and results of operations. See
"Business -- Proprietary Rights."
 
GOVERNMENT REGULATION AND LEGAL UNCERTAINTIES
 
     The Company believes it is not currently subject to direct regulation by
any government agency in the U.S., other than regulations generally applicable
to businesses, and there are currently few laws or regulations directly
applicable to access to, or commerce on, the Internet. However, no assurance can
be given that federal, state or foreign agencies will not attempt in the near
future to begin to regulate the market for Internet commerce. In addition, if a
government agency were to challenge the Company's position with respect to the
applicability of regulations to its activities, responding to such a challenge
could result in significant expenditures of the Company's financial and
management resources, which could have a material adverse effect on the
Company's business, financial condition and results of operations. More
generally, due to the increasing popularity and use of the Internet, it is
possible that a number of laws and regulations will be adopted with respect to
the Internet, covering issues such as user privacy, pricing, taxation and
characteristics and quality of products and services. For example, the recently
enacted Telecommunications Reform Act of 1996 subjects certain Internet content
providers to criminal penalties for the transmission of certain information, and
could also result in liability to Internet service providers, Web hosting sites
and transaction facilitators such as the Company. Various foreign jurisdictions
have also moved to regulate access to the Internet and to strictly control Web
content. Even if the Company's business is not directly subject to regulation,
the adoption of any such laws or regulations may inhibit the growth of the
Internet, or the businesses of the users of the Company's products and services,
which could in turn adversely affect the Company's business, financial condition
and results of operations. Moreover, the applicability to the Internet of
existing laws governing issues such as property ownership, libel, taxation and
personal privacy is uncertain. Such uncertainty creates the risk that such laws
could be interpreted in a manner that could generally inhibit commerce on the
Internet and adversely impact the Company's business.
 
     Due to the growth of Internet commerce, Congress has considered regulating
providers of services and transactions in this market, and federal or state
authorities could enact laws, rules or regulations affecting the Company's
business or operations. Senior officials from several regulatory agencies,
including the Board of Governors of the Federal Reserve System (the "Federal
Reserve Board") and the Office of the Comptroller of the Currency, have
indicated that those agencies have refrained from promulgating regulations in
order to encourage continued development of electronic commerce, but will
monitor this area closely in the future. For example, the Electronic Funds
Transfer Act and Regulation E, promulgated by the Federal Reserve Board, govern
certain electronic funds transfers made by regulated financial institutions from
a consumer's account, and govern providers of access devices and electronic
funds transfer services. Although the Company believes that its current services
are not subject to Regulation E, there is no assurance that the Federal Reserve
Board will not require all or certain of the Company's services to comply with
Regulation E, revise Regulation E or adopt new rules and regulations affecting
electronic commercial transactions. Other government agencies in addition to the
Federal Reserve Board, including the Federal Trade Commission and the Federal
Communications Commission, may promulgate rules and regulations affecting the
Company's activities or those of the users of its products and services. Any or
all of these potential actions could result in increased operating costs for the
Company or for the principal users of its services and could also reduce the
convenience and functionality of the Company's services, possibly resulting in
reduced market acceptance which would have a material adverse effect on the
Company's business, financial condition and results of operations. See
"Business -- Government Regulation."
 
EVOLVING FINANCIAL INDUSTRY POLICIES FOR INTERNET COMMERCE
 
     The Company currently relies on credit cards as the payment method for
FVIPS transactions. Credit card associations are still in the process of
drafting operating regulations governing many credit card transactions on the
Internet. In some cases, the Company's access to the payment systems of credit
card associations and other payment providers may be conditioned on its
compliance, and the compliance of associated processors such as First USA
Paymentech with interim regulations.
 
                                       17
<PAGE>   21
 
     The Company's operations have been reviewed by MasterCard and Visa which
currently are the sole payment methods accepted by the Company. Visa has issued
to First USA Paymentech several conditions which govern First USA Paymentech's
processing of transactions for the Company over the Visa system. These
conditions, among other things, establish a maximum dollar amount and aging of
small-dollar transactions the Company can accumulate before they are submitted
to the Visa system for processing and establish procedures for handling
chargebacks involving such bundled transactions. The Company does not believe
that these conditions materially burden the Company's current operations. The
conditions were initially issued pursuant to an oral communication and were due
to expire on December 31, 1995. The conditions were renewed until the later of
the adoption of industry-wide operating regulations addressing Internet
transactions or December 31, 1997. If the revised operating regulations are not
in place by December 31, 1997, the conditions provide that they can be extended,
with Visa's concurrence. To date, MasterCard has not issued any conditions that
are specific to the Company's operations. The Company is applying to accept
Discover, JCB and American Express credit cards, although there can be no
assurance that any of such applications will be accepted. While the Company
expects that it will be able to comply with Visa's future operating regulations
and regulations issued by any other credit card association, there can be no
assurance that it will be able to do so or that compliance will not have a
material adverse effect on its business, financial condition or results of
operations. In addition, there can be no assurance, if the operating regulations
have not been adopted, that the agreement between First USA Paymentech and Visa,
or related agreements between First USA Paymentech and the Company and other
payment providers, will be issued or extended, if at all, on terms that do not
have a material adverse effect on the Company's business, financial condition
and results of operations.
 
RISK OF LOSS FROM RETURNED TRANSACTIONS, MERCHANT FRAUD OR ERRONEOUS
TRANSACTIONS
 
     Because the Company acts as an intermediary and facilitator for credit card
transactions, the Company may be subject to the risks borne by merchants
generally in the use of credit card payment systems, primarily the risk that the
Buyer's payment will be "charged back" because of unauthorized use of the
Buyer's credit card, disputes over the goods or services purchased by the Buyer,
erroneous transmission of information by the Company, or fraud by the Seller or
Buyer. The Company's customer agreements provide for the allocation of the risk
of chargebacks (other than chargebacks caused by erroneous transmission by the
Company) to Sellers, but such agreements may not be enforceable. In addition,
even if the Company has an enforceable right to charge a Seller's account for
the amount of a chargeback, the Company is subject to the risk that the Seller
may not have a sufficient positive balance in its bank account to cover the
chargeback and may otherwise be unable or unwilling to pay.
 
     The Company manages these risks through its risk management systems and
internal controls, which are still in the process of being implemented. The
Company currently requires explicit authorization by Buyers prior to initiating
a charge of the Buyer's credit card, holds funds for 91 days for Sellers who do
not qualify for accelerated settlement terms and subjects Sellers who attempt to
so qualify to a screening process, and holds qualified Sellers' funds for three
to five business days. As a result, the Company believes that the risks
associated with widespread chargebacks by customers are minimized, but there can
be no assurance that chargebacks will not increase significantly in the future
as the volume of FVIPS transactions increases and as more Sellers of goods and
services requiring physical delivery begin to use FVIPS. There also can be no
assurance that the Company will not change FVIPS in a manner that increases the
risk of exposure to chargebacks, or that the Company's reserves will be
sufficient to protect the Company from increased chargebacks. A significant
increase in chargebacks could materially and adversely affect the Company's
business, financial condition and results of operations. See "Business -- The
VirtualPIN Architecture and its Applications" and "-- The First Virtual Internet
Payment System."
 
LIABILITY FOR INFORMATION STORED ON THE INFOHAUS SERVER
 
     Because materials may be uploaded to the Company's InfoHaus shared Web
server ("InfoHaus") and, without intervention by the Company, may be
subsequently distributed to others, it is possible that claims will be made
against the Company for defamation, negligence, copyright or trademark
infringement or other theories based on the nature and content of such
materials. In the past, such claims have been brought, and sometimes
successfully pressed against electronic bulletin boards, on-line service
providers, and Web sites
 
                                       18
<PAGE>   22
 
hosting content provided by other parties. Although the Company carries general
liability insurance, the Company's insurance may not adequately cover claims of
this type. Any imposition of liability that is not covered by insurance or is in
excess of insurance coverage could have a material adverse effect on the
Company's business, financial condition and results of operations. See
"Business -- Additional Products and Services."
 
SIGNIFICANT UNALLOCATED NET PROCEEDS
 
   
     The Company currently intends to use the net proceeds of this offering as
follows: (i) approximately $10.0 million for the expansion of the Company's
marketing and sales, and customer service and support capabilities; (ii)
approximately $8.0 million to fund the Company's capital expenditures necessary
to accommodate the increasing base of Sellers and Buyers and processing of their
transactions, including approximately $6.0 million in connection with an upgrade
of FVIPS; (iii) approximately $5.0 million to expand certain financial and
administrative functions, including approximately $2.0 million to upgrade the
Company's internal operating systems and management information systems; (iv)
approximately $2.0 million for the Company's research and development
activities; and (v) approximately $1.4 million for the repayment of indebtedness
subject to promissory notes held by two stockholders of the Company. The Company
intends to use the remainder of the net proceeds of the offering for working
capital and general corporate purposes. In addition, the Company may use a
significant portion of the net proceeds to acquire complementary technologies,
products or businesses which broaden or enhance the Company's current business,
although the Company has no specific agreements or commitments and is not
currently engaged in any negotiations for any such acquisition. There can be no
assurance that any such acquisitions would be consummated. In the event of any
such acquisition, the Company's Board of Directors reserves the right to modify
the allocation of proceeds set forth above. As a result of the foregoing, the
Company's Board of Directors and management will have broad discretion as to the
use of the proceeds described above, particularly with respect to the portion of
the net proceeds allocated to working capital and general corporate purposes.
See "Use of Proceeds."
    
 
INTEGRATION OF POTENTIAL ACQUISITIONS
 
     As a part of its business strategy, the Company expects to make
acquisitions of, or significant investments in, complementary companies,
products or technologies, although no such acquisitions or investments are
currently pending. Any such future acquisitions would be accompanied by the
risks commonly encountered in acquisitions of companies. Such risks include,
among other things, the difficulty of assimilating the operations and personnel
of the acquired companies, the potential disruption of the Company's ongoing
business, the inability of management to maximize the financial and strategic
position of the Company through the successful incorporation of acquired
technology and rights into the Company's products and services, additional
expense associated with amortization of acquired intangible assets, the
maintenance of uniform standards, controls, procedures and policies and the
impairment of relationships with employees and customers as a result of any
integration of new management personnel. There can be no assurance that the
Company would be successful in overcoming these risks or any other problems
encountered in connection with such acquisitions. See "Use of Proceeds."
 
FUTURE CAPITAL NEEDS; UNCERTAINTY OF ADDITIONAL FINANCING
 
     The Company currently anticipates that its available cash resources,
combined with the net proceeds of this offering, will be sufficient to meet its
presently anticipated cash requirements at least through 1997. Thereafter, if
cash generated from operations is insufficient to satisfy the Company's working
capital and capital expenditure requirements, the Company will need to raise
additional funds. Furthermore, the Company may need to raise additional funds
sooner in order to fund more rapid expansion, to develop new or enhanced
services, to respond to competitive pressures or to acquire complementary
businesses or technologies. If additional funds are raised through the issuance
of equity securities, the percentage ownership of the stockholders of the
Company will be reduced, stockholders may experience significant additional
dilution and such equity securities may have rights, preferences or privileges
senior to those of the holders of the Company's Common Stock. There can be no
assurance that additional financing will be available when needed or that if
available, such financing will include terms favorable to the Company or its
stockholders. If
 
                                       19
<PAGE>   23
 
adequate funds are not available or are not available on acceptable terms, the
Company may be unable to develop or enhance its products and services, take
advantage of important opportunities or respond to competitive pressures, any of
which could have a material adverse effect on the Company's business, financial
condition and results of operations. See "Dilution" and "Management's Discussion
and Analysis of Financial Condition and Results of Operations."
 
CONTROL BY EXISTING STOCKHOLDERS; ANTI-TAKEOVER EFFECTS OF CERTIFICATE OF
INCORPORATION AND DELAWARE LAW
 
   
     Upon completion of the offering, assuming no exercise of the Underwriters'
over-allotment option and no exercise of outstanding options and warrants (other
than outstanding warrants to purchase 1,328,006 shares of Common Stock with an
exercise price of $0.01 per share), executive officers and directors of the
Company and companies associated with such individuals will collectively own an
aggregate of 67.1% of the Company's outstanding Common Stock, including 23.3% to
be held by First USA Merchant Services. Accordingly, such persons will have the
effective power to influence significantly the outcome of matters submitted for
the vote of stockholders, including the election of members of the Board of
Directors and the approval of significant change in control transactions. Their
combined equity interest in the Company accordingly may have the effect of
making certain transactions more difficult in the absence of the support of
management of the Company and may have the effect of delaying, deferring or
preventing a change in control of the Company.
    
 
     In addition, following the completion of this offering, the Board of
Directors shall have the authority to issue up to 5,000,000 shares of Preferred
Stock and to determine the price, rights, preferences, privileges and
restrictions, including voting rights, of such stock without further stockholder
approval. The rights of the holders of Common Stock will be subject to, and may
be adversely affected by, the rights of the holders of any Preferred Stock that
may be issued in the future. Issuance of Preferred Stock could have the effect
of delaying, deferring or preventing a change in control of the Company.
Furthermore, certain provisions of the Company's Certificate of Incorporation to
be filed immediately following completion of this offering, including the
provision for a classified Board of Directors, and certain provisions of the
Delaware General Corporation Law could have the effect of delaying, deferring or
preventing a change in control of the Company. See "Management," "Certain
Transactions," "Principal Stockholders" and "Description of Capital Stock."
 
BENEFITS TO EXISTING STOCKHOLDERS AND AFFILIATES
 
   
     The consummation of this offering will result in benefits to certain
existing stockholders and affiliates of the Company as discussed herein. The
Company will use a portion of the proceeds from this offering to repay
approximately $1.4 million of indebtedness subject to promissory notes held by
two existing stockholders who are members of the Board of Directors of the
Company. The Company also intends to use approximately $6.0 million of the
proceeds of this offering to upgrade FVIPS, a portion of which could benefit
Sybase, Inc. ("Sybase"), a database software developer and a stockholder of the
Company. Robert Epstein, a director of the Company, is a founder, Executive Vice
President and a director of Sybase. In addition, the existing holders of Common
Stock will benefit from the conversion of the Preferred Stock into shares of
Common Stock due to the termination of senior rights, preferences and privileges
attributable to the Preferred Stock. Furthermore, certain members of the Board
of Directors of the Company hold stock options to purchase shares of Common
Stock which, among other provisions, entitle the holder to perform a cashless
exercise of the options by leveraging the fair value of the Common Stock in the
public market. As a result of the public offering and the attendant increased
per share fair market value of such Common Stock, such option holders will be
able to exercise increased leverage upon the exercise of such options than would
have been likely if the Company had not effected this offering. See "Use of
Proceeds" and "Management."
    
 
NO PRIOR MARKET FOR THE SHARES; POSSIBLE VOLATILITY OF SHARE PRICE
 
   
     Prior to the offering, there has been no market for the Common Stock.
Although the Company's Common Stock has been approved for quotation on The
Nasdaq Stock Market, there can be no assurance that an active trading market
will develop upon completion of the offering or, if it does develop, that such
market will be sustained. The initial public offering price of the Common Stock
will be determined by negotiation among the Company and the representatives of
the Underwriters. See "Underwriting" for a discussion of the factors to be
considered in determining the initial public offering price.
    
 
                                       20
<PAGE>   24
 
     The market price for the Common Stock may be significantly affected by
factors such as the announcement of new products and services or enhancements
thereto by the Company or its competitors, technological innovation by the
Company or its competitors, quarterly variations in the Company's results of
operations or the operating results of the Company's competitors or changes in
earnings estimates by analysts or in opinions of writers or analysts. The stock
prices for many emerging growth companies have experienced wide fluctuations
which have often been unrelated to the operating performance of such companies.
Such fluctuations may adversely affect the market price of the Common Stock.
 
SHARES ELIGIBLE FOR FUTURE SALE
 
   
     Sales of substantial amounts of Common Stock in the public market after
this offering may adversely affect the prevailing market prices of the Common
Stock and could impair the Company's ability to raise capital in the future
through the sale of its equity securities. Upon completion of this offering, the
Company will have outstanding an aggregate of 11,072,733 shares of Common Stock,
assuming no exercise of the Underwriters' over-allotment option and no exercise
of outstanding options and warrants (other than outstanding warrants to purchase
1,328,006 shares of Common Stock with an exercise price of $0.01 per share) and
based upon the number of shares outstanding as of November 26, 1996. Of these
shares, all of the shares sold in this offering will be freely tradable without
further registration under the Securities Act of 1933, as amended (the
"Securities Act"). The remaining 8,072,733 shares of Common Stock held by
stockholders (assuming exercise of warrants to purchase an aggregate of
1,328,006 shares) are "restricted securities" as that term is defined in Rule
144 under the Securities Act (the "Restricted Shares"). Restricted Shares may be
sold in the public market only if registered or if they qualify for an exemption
from registration under Rule 144 or 701 promulgated under the Securities Act. As
a result of contractual restrictions and the provisions of Rules 144 and 701,
additional shares will be available for sale in the public market as follows:
(i) no Restricted Shares will be eligible for immediate sale on the effective
date of the Registration Statement of which this Prospectus is a part (the
"Effective Date"); (ii) 3,269,062 Restricted Shares will be eligible for sale
upon expiration of lock-up agreements 180 days after the Effective Date; and
(iii) the remaining 4,803,671 Restricted Shares will be eligible for sale from
time to time thereafter upon expiration of their respective two-year holding
periods. Of the Restricted Shares eligible for sale beginning 180 days after the
Effective Date, approximately 3,000,000 shares will be subject to volume
limitations and other resale restrictions pursuant to Rule 144. The Securities
and Exchange Commission has recently proposed to reduce the Rule 144 holding
periods. If enacted, the proposal could permit more rapid resale of Restricted
Shares. In addition, beginning six months after the effective date of this
offering, the holders of approximately 7,750,000 Restricted Shares will be
entitled to certain rights with respect to registration of such shares for sale
in the public market. Any sales by such holders resulting from the exercise of
such registration rights could have a material adverse effect on the market
price of the Company's Common Stock.
    
 
   
     As of November 26, 1996, the Company has reserved 1,748,145 shares of
Common Stock for issuance upon the exercise of outstanding stock options granted
pursuant to the Company's 1994 Incentive and Non-Statutory Stock Option Plan
(the "1994 Stock Plan") and the 1995 Stock Plan, and 1,000,000 shares of Common
Stock for issuance upon the exercise of certain additional outstanding stock
options. In addition, the Company has reserved 1,712,605 shares of Common Stock
for issuance pursuant to options to be granted in the future under the 1995
Stock Plan and 100,000 shares of Common Stock for future issuance pursuant to
the Company's Employee Stock Purchase Plan. The Company intends to file a
Registration Statement on Form S-8 to register the shares of Common Stock
issuable upon exercise of options granted under the 1994 Stock Plan and the 1995
Stock Plan and sold pursuant to the Employee Stock Purchase Plan. Following the
filing of the Form S-8, shares of Common Stock issued under such plans will be
available for sale in the public market, subject to the Rule 144 volume
limitations applicable to affiliates. See "Description of Capital Stock" and
"Shares Eligible for Future Sale."
    
 
                                       21
<PAGE>   25
 
IMMEDIATE AND SUBSTANTIAL DILUTION TO NEW INVESTORS
 
   
     The initial public offering price is substantially higher than the book
value per share of the outstanding Common Stock. Investors purchasing Common
Stock in the offering will, therefore, incur immediate and substantial dilution
of approximately $8.69 in the net tangible book value per share of Common Stock
from the initial public offering price and may incur additional dilution upon
the exercise of outstanding stock options. See "Dilution."
    
 
                                       22
<PAGE>   26
 
                                USE OF PROCEEDS
 
   
     The net proceeds to the Company from the sale of the 3,000,000 shares of
Common Stock being offered by the Company in the offering are estimated to be
approximately $32,080,000 ($37,102,000 if the Underwriters' over-allotment
option is exercised in full), after deduction of the underwriting discounts and
commissions and estimated offering expenses. The Company currently intends to
use the net proceeds of this offering as follows: (i) approximately $10.0
million for the expansion of the Company's marketing and sales, and customer
service and support capabilities; (ii) approximately $8.0 million to fund the
Company's capital expenditures necessary to accommodate the increasing base of
Sellers and Buyers and processing of their transactions, including approximately
$6.0 million in connection with an upgrade of FVIPS; (iii) approximately $5.0
million to expand certain financial and administrative functions, including
approximately $2.0 million to upgrade the Company's internal operating systems
and management information systems; (iv) approximately $2.0 million for the
Company's research and development activities; and (v) approximately $1.4
million for the repayment of indebtedness subject to promissory notes held by
two stockholders of the Company, which notes bear interest at a rate of 8% per
annum and are due and payable upon the closing of the offering. The Company
intends to use the remainder of the net proceeds of the offering for working
capital and general corporate purposes. The Company may also use a portion of
the net proceeds to fund acquisitions of products, technologies or businesses
that are related or complementary to Internet commerce products and services.
Although the Company has no present agreements or commitments and is not
currently engaged in any negotiations with respect to any such transactions, the
Company from time to time evaluates such opportunities. In the event of any such
acquisition, the Company's Board of Directors reserves the right to modify the
allocation of proceeds set forth above. As a result of the foregoing, the
Company's Board of Directors and management will have broad discretion as to the
use of the proceeds described above, particularly with respect to the portion of
the proceeds allocated to working capital and general corporate purposes.
Pending use of the net proceeds for the foregoing purposes, the Company intends
to invest the net proceeds in investment grade interest-bearing marketable
securities.
    
 
                                DIVIDEND POLICY
 
     The Company has not declared or paid any cash dividends on its Common
Stock. The Company currently intends to retain its future earnings, if any, to
fund the development and growth of its business and, therefore, does not
anticipate paying any cash dividends in the foreseeable future.
 
                                       23
<PAGE>   27
 
                                 CAPITALIZATION
 
   
     The following table sets forth the (i) capitalization of the Company as of
September 30, 1996, (ii) pro forma capitalization as of such date after giving
effect to the assumed exercise of warrants outstanding at September 30, 1996 to
purchase 1,328,006 shares of Common Stock at an exercise price of $0.01 per
share, conversion of all outstanding shares of Preferred Stock into 2,295,207
shares of Common Stock and an amendment of the Company's Certificate of
Incorporation on or prior to the closing of the offering and (iii) as adjusted
capitalization to give effect to the application of the estimated net proceeds
from the sale by the Company of the 3,000,000 shares of Common Stock offered by
the Company hereby (after deduction of the underwriting discounts and
commissions and estimated expenses of the offering) and the application of the
net proceeds to pay outstanding notes payable to certain stockholders.
    
 
   
<TABLE>
<CAPTION>
                                                                  SEPTEMBER 30, 1996
                                                      -------------------------------------------
                                                        ACTUAL         PRO FORMA      AS ADJUSTED
                                                      -----------     -----------     -----------
<S>                                                   <C>             <C>             <C>
Notes payable to stockholders.......................  $ 1,200,000     $ 1,200,000     $        --
                                                       ----------      ----------      ----------
Stockholders' equity(1):
  Preferred Stock, $0.001 par value; 3,601,447
     shares authorized, 2,273,441 shares issued and
     outstanding, actual; 5,000,000 shares
     authorized and no shares outstanding pro forma
     and as adjusted................................        2,273              --              --
  Common Stock, $0.001 par value; 40,000,000 shares
     authorized, 4,441,520 shares issued and
     outstanding, actual; 40,000,000 shares
     authorized, 8,042,967 shares issued and
     outstanding, pro forma; 40,000,000 shares
     authorized, 11,064,733 shares issued and
     outstanding, as adjusted.......................        4,442           8,043          11,065
  Additional paid-in-capital........................   10,764,450      13,793,517      45,870,495
  Warrants(2).......................................    3,017,115              --              --
  Deferred compensation.............................      (45,104)        (45,104)        (45,104)
  Accumulated deficit...............................   (9,085,974)     (9,085,974)     (9,085,974)
                                                       ----------      ----------      ----------
Total stockholders' equity..........................    4,657,202       4,670,482      36,750,482
                                                       ----------      ----------      ----------
          Total capitalization......................  $ 5,857,202     $ 5,870,482     $36,750,482
                                                       ==========      ==========      ==========
</TABLE>
    
 
- ---------------
 
   
(1) Based on number of shares outstanding as of September 30, 1996 and includes
    1,328,006 shares of Common Stock issuable upon the assumed exercise of
    warrants outstanding as of September 30, 1996 at an exercise price of $0.01
    per share. Excludes (i) an aggregate of 2,468,750 shares of Common Stock
    reserved for issuance under the Company's stock option plans, of which
    1,526,895 shares were subject to outstanding options at September 30, 1996
    at a weighted average exercise price of $3.91 per share, (ii) an aggregate
    of 1,000,000 shares of Common Stock subject to additional outstanding
    options at September 30, 1996 at an exercise price of $6.30 per share, (iii)
    an aggregate of 100,000 shares of Common Stock reserved for issuance under
    the Company's Employee Stock Purchase Plan, none of which were outstanding
    as of September 30, 1996, (iv) shares of Common Stock equivalent to up to
    four percent of the Company's outstanding capital stock issuable upon the
    exercise of a warrant at an exercise price of $0.01 per share subject to the
    satisfaction of certain marketing-related performance milestones, which
    warrant terminates immediately prior to the closing date of this offering,
    (v) a warrant exercisable for up to 47,619 shares of Common Stock at an
    exercise price of $10.50 per share, subject to adjustment, and (vi) a
    warrant exercisable for up to 1,500,000 shares of Common Stock at exercise
    prices between $2.23 and $5.00 per share, subject to the satisfaction of
    certain marketing-related performance milestones. After September 30, 1996
    and prior to the date of this Prospectus, the Company granted additional
    options under its 1995 Stock Plan to purchase 239,750 shares of Common Stock
    at an exercise price of $10.50 per share. See "Dilution,"
    "Management -- Stock Plans," "Certain Transactions" and Notes 6 and 8 of
    Notes to Financial Statements.
    
 
   
(2) Represents proceeds received by the Company from the sale of warrants to
    purchase capital stock in March 1996. See "Certain Transactions."
    
 
                                       24
<PAGE>   28
 
                                    DILUTION
 
   
     The pro forma net tangible book value of the Company as of September 30,
1996, after giving effect to the assumed exercise of outstanding warrants to
purchase an aggregate of 1,328,006 shares of Common Stock at an exercise price
of $0.01 per share, and the conversion of all outstanding shares of Preferred
Stock into 2,295,207 shares of Common Stock, was approximately $4,494,765 or
$0.56 per share of Common Stock. Pro forma net tangible book value per share
represents the amount of total tangible assets of the Company reduced by the
amount of its total liabilities, divided by the total number of shares of Common
Stock outstanding. After giving effect to the estimated net proceeds from the
sale of 3,000,000 shares of Common Stock offered by the Company at an assumed
public offering price of $12.00 per share, the adjusted pro forma net tangible
book value of the Company as of September 30, 1996 would have been approximately
$36,574,765 or $3.31 per share. This represents an immediate increase in pro
forma net tangible book value of $2.75 per share to existing stockholders and an
immediate dilution of $8.69 per share to new investors.
    
 
     The following table illustrates the per share dilution in pro forma net
tangible book value to new investors:
 
   
<TABLE>
<S>                                                                   <C>            <C>
Assumed initial public offering price...............................                 $     12.00
  Pro forma net tangible book value as of September 30, 1996........  $      0.56
  Increase attributable to new investors............................         2.75
                                                                       ----------
Adjusted pro forma net tangible book value after this offering......                        3.31
                                                                                      ----------
Dilution to new investors...........................................                 $      8.69
                                                                                      ==========
</TABLE>
    
 
   
     The following table sets forth, on a pro forma basis as of September 30,
1996, the differences between the existing stockholders and the purchasers of
shares in the offering (at an assumed public offering price of $12.00 per share
and before deducting underwriting discounts and commissions and estimated
offering expenses) with respect to the number of shares of Common Stock
purchased from the Company, the total consideration paid and the average price
per share paid:
    
 
   
<TABLE>
<CAPTION>
                                        SHARES PURCHASED          TOTAL CONSIDERATION
                                     ----------------------     -----------------------     AVERAGE PRICE
                                       NUMBER       PERCENT       AMOUNT        PERCENT       PER SHARE
                                     -----------    -------     -----------     -------     -------------
<S>                                  <C>            <C>         <C>             <C>         <C>
Existing stockholders..............    8,064,733      72.9%     $14,030,700       28.0%        $  1.74
New investors......................    3,000,000      27.1%      36,000,000       72.0%        $ 12.00
                                           -----     -----          -------      -----
  Total............................   11,064,733     100.0%     $50,030,700      100.0%
                                           =====     =====          =======      =====
</TABLE>
    
 
   
     The foregoing table assumes no exercise of the Underwriter's over-allotment
option and no exercise of stock options or warrants outstanding as of September
30, 1996 (except for outstanding warrants to purchase an aggregate of 1,328,006
shares of Common Stock at an exercise price of $0.01 per share). As of September
30, 1996, (i) an aggregate of 2,468,750 shares of Common Stock were reserved for
issuance under the Company's stock option plans, of which 1,526,895 shares were
subject to outstanding options at a weighted average exercise price of $3.91 per
share, (ii) an aggregate of 1,000,000 shares of Common Stock were subject to
additional outstanding options with an exercise price of $6.30 per share, (iii)
an aggregate of 100,000 shares of Common Stock were reserved for issuance under
the Company's Employee Stock Purchase Plan, none of which were outstanding, (iv)
an aggregate of 1,328,006 shares of Common Stock were reserved for issuance upon
the exercise of outstanding warrants at an exercise price of $0.01 per share
(which warrants are assumed exercised for purposes of the foregoing table), (v)
shares of Common Stock equivalent to up to four percent of the Company's
outstanding capital stock were issuable upon the exercise of a warrant at an
exercise price of $0.01 per share subject to the satisfaction of certain
marketing-related performance milestones and which terminates immediately prior
to the closing date of this offering, (vi) a warrant exercisable for up to
47,619 shares of Common Stock at an exercise price of $10.50 per share subject
to adjustment, was outstanding and (vii) a warrant exercisable for up to
1,500,000 shares of Common Stock at exercise prices between $2.23 and $5.00 per
share, subject to the satisfaction of certain marketing-related performance
milestones, was outstanding. Additionally, after September 30, 1996 and prior to
the date of this Prospectus the Company granted additional options under its
1995 Stock Plan to purchase 239,750 shares of Common Stock at an exercise price
of $10.50 per share. See "Capitalization," "Management -- Stock Plans," "Certain
Transactions" and Notes 6 and 8 of Notes to Financial Statements.
    
 
                                       25
<PAGE>   29
 
                            SELECTED FINANCIAL DATA
 
     The selected financial data set forth below should be read in conjunction
with "Management's Discussion and Analysis of Financial Condition and Results of
Operations" and the Financial Statements and Notes thereto included elsewhere in
this Prospectus. The statement of operations data for the period from the date
of inception through December 31, 1994, for the year ended December 31, 1995 and
for the nine months ended September 30, 1996, and the balance sheet data as of
December 31, 1994 and 1995 and September 30, 1996 are derived from the Company's
financial statements audited by Ernst & Young LLP, independent auditors,
included elsewhere in this Prospectus. The statement of operations data for the
nine months ended September 30, 1995 have been derived from unaudited financial
statements of the Company and include all adjustments, consisting only of normal
recurring adjustments, which management considers necessary for a fair
presentation of the financial data for such period and as of such date. The
results for the nine months ended September 30, 1996 are not necessarily
indicative of the results to be expected for the full fiscal year.
   
<TABLE>
<CAPTION>
                                        PERIOD FROM
                                         MARCH 11,
                                         1994 (DATE
                                             OF
                                         INCEPTION)                            NINE MONTHS ENDED
                                          THROUGH         YEAR ENDED             SEPTEMBER 30,
                                        DECEMBER 31,     DECEMBER 31,     ----------------------------
                                            1994             1995            1995             1996
                                        ------------     ------------     -----------     ------------
<S>                                     <C>              <C>              <C>             <C>
STATEMENT OF OPERATIONS DATA:
  Revenues............................   $    3,580      $    197,902     $    87,230     $    498,262
  Operating expenses:
     Marketing and sales..............      143,678           346,400         242,086          745,006
     Research and development.........      307,315           530,809         190,858        1,501,188
     General and administrative.......      375,117         1,522,784       1,259,777        4,304,479
                                        ------------     ------------     -----------     ------------
  Total operating expenses............      826,110         2,399,993       1,692,721        6,550,673
                                        ------------     ------------     -----------     ------------
  Loss from operations................     (822,530)       (2,202,091)     (1,605,491)      (6,052,411)
  Interest income (expense), net......      (13,149)          (67,890)        (52,057)          72,097
                                        ------------     ------------     -----------     ------------
  Net loss............................   $ (835,679)     $ (2,269,981)    $(1,657,548)    $ (5,980,314)
                                         ==========        ==========      ==========       ==========
  Pro forma net loss per share(1).....                   $      (0.28)                    $      (0.68)
                                                           ==========                       ==========
  Shares used in computing pro forma
     net loss per share(2)............                      8,141,959                        8,774,157
                                                           ==========                       ==========
 
<CAPTION>
                                                                 DECEMBER 31,              SEPTEMBER
                                                         ----------------------------         30,
                                                             1994            1995             1996
                                                         ------------     -----------     ------------
<S>                                     <C>              <C>              <C>             <C>
BALANCE SHEET DATA:
  Cash, cash equivalents, and a short-term
     investment, available-for-sale.................     $     14,847     $ 2,091,651     $  6,081,945
  Working capital (deficit).........................         (121,825)      1,480,201        4,135,162
  Total assets......................................          320,421       2,574,826        8,278,472
  Notes payable to stockholders.....................          713,400       1,200,000        1,200,000
  Total stockholders' equity (net capital
     deficiency)....................................         (541,651)        752,423        4,657,202
</TABLE>
    
 
- ---------------
   
(1) A further pro forma adjustment to reflect the effect of the contemplated
    repayment of $1.2 million of notes payable to stockholders as if it had
    occurred at the beginning of 1995 with anticipated proceeds from the sale of
    a portion of the shares comprising this offering, would not have a material
    effect on the pro forma net loss per share.
    
 
   
(2) See Note 1 of Notes to Financial Statements for an explanation of the number
    of shares used in computing pro forma net loss per share.
    
 
                                       26
<PAGE>   30
 
                      MANAGEMENT'S DISCUSSION AND ANALYSIS
                OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
     This Prospectus contains, in addition to historical information,
forward-looking statements that involve risks and uncertainties. The Company's
actual results could differ significantly from the results discussed in the
forward-looking statements. Factors that could cause or contribute to such
differences include those discussed in "Risk Factors" as well as those discussed
elsewhere in this Prospectus.
 
OVERVIEW
 
     The Company commenced operations in March 1994, and developed and
implemented the VirtualPIN architecture which facilitates Internet commerce and
other forms of interactive Internet communications. FVIPS, the Company's initial
application of the VirtualPIN architecture, was introduced in October 1994. As
of September 30, 1996, the Company has registered more than 2,650 Sellers and
180,000 Buyers in 166 countries and, for the nine months ended September 30,
1996, processed approximately 190,000 FVIPS transactions. The Company
differentiates FVIPS Sellers into two categories, Pioneer Sellers and Express
Sellers. Pioneer Sellers are typically smaller, less established merchants that
may not qualify for a traditional credit card merchant account. The Company's
Pioneer Seller program allows any person or entity to be a Seller. The Company
has established a 91-day settlement period for transactions involving Pioneer
Sellers to minimize its financial exposure to chargebacks and fraud. During this
settlement period, the Company's merchant acquiror, First USA Paymentech, holds
the proceeds from the Pioneer Seller transaction in an escrow account prior to
releasing the funds to the Company, which after deducting its fees, remits the
net proceeds to the Pioneer Seller. The Company receives interest on funds held
in the escrow account. Express Sellers are typically larger, more established
merchants that have been qualified by a merchant acquiror and approved by the
Company under terms similar to those for a traditional credit card merchant
account. Although the Company independently evaluates and approves all Express
Sellers, it currently relies on credit information gathered by First USA
Paymentech in making its evaluation. The Express Seller program allows these
Sellers to be paid for FVIPS transactions within a time frame similar to
standard credit card settlement terms, usually three to five business days.
 
     Through September 30, 1996, the Company's revenues were derived solely from
FVIPS and, in particular, the Pioneer Seller program. The capability to offer
the Express Seller program occurred in connection with major enhancements to
FVIPS in July 1996 which were offered on a general basis in October 1996. The
Company believes that the Express Seller program will be particularly attractive
to merchants selling hard goods or services requiring physical delivery and to
merchants with large transaction volumes, since the program allows Express
Sellers to be paid for transactions within three to five business days, a time
frame similar to standard credit card settlement terms. Although the Company
expects to derive a substantial portion of its revenues in the future from the
Express Seller program, there can be no assurance that the program will generate
significant revenues. In addition, as the Company develops and markets
additional applications of the VirtualPIN architecture, it anticipates
decreasing its dependence on FVIPS as a source of revenues, although there can
be no assurance that additional applications will result in substantial
revenues.
 
     The Company has incurred net operating losses in each quarter since
inception. As of September 30, 1996, the Company had an accumulated deficit of
approximately $9.1 million. To date, the Company has not generated significant
revenues, and the Company anticipates that it will generate only limited
revenues for the year ending December 31, 1996. There can be no assurance that
the Company's revenues will remain at their current level or increase, and the
Company's ability to generate significant future revenues is subject to
substantial uncertainty. In addition, as a result of the anticipated significant
investments that the Company plans to make in its systems, sales, marketing,
research and development, customer support and administrative infrastructure
over the near term, the Company expects to continue to incur significant
operating losses on both a quarterly and an annual basis for the foreseeable
future.
 
RESULTS OF OPERATIONS
 
     The financial results for the period from inception to September 30, 1996
reflect the Company's initial organization efforts, research and development
activities, capital raising and deployment of FVIPS as the first application of
the VirtualPIN architecture. The Company believes that its limited operating
history makes
 
                                       27
<PAGE>   31
 
prediction of future results of operations difficult and, accordingly, that its
operating results should not be relied upon as an indication of future
performance. FVIPS was introduced in October 1994, and the Company recognized
nominal revenues for the period from inception to December 31, 1994. The
Company's revenues and expenses increased for the year ended December 31, 1995
and the nine month period ended September 30, 1996 due to growth of the Company
and related operational and development costs. The Company believes that any
comparison of the results of operations for the period from inception to
December 31, 1994 with the results for the year ended December 31, 1995 or of
the results for the nine months ended September 30, 1995 with the results for
the nine months ended September 30, 1996 is not meaningful.
 
  Revenues
 
     The Company currently generates revenues from the receipt of Buyer and
Seller registration fees, transaction processing fees and co-marketing fees
associated with FVIPS. The Company currently charges a first year registration
fee of $2 for Buyers and $10 and $350 for Pioneer Sellers and Express Sellers,
respectively. In July 1996, the Company instituted annual renewal fees of $2 for
Buyers and $10 and $250 for Pioneer Sellers and Express Sellers, respectively.
The Company will begin collecting annual renewal fees in July 1997. In
conjunction with the Company's decision to institute annual renewal fees, the
Company's policy will be to recognize Buyer and Seller registration and renewal
fees over a 12 month period beginning in July 1996. Prior to July 1, 1996,
revenues from registration fees were recognized in the month the Seller's or the
Buyer's registration fee was processed and the VirtualPIN was issued. Revenues
from transaction processing fees are recognized on the date the transaction
amount is charged to the Buyer's credit card. Currently, the Company charges a
transaction fee consisting of 2% of the purchase price of the product or service
plus an additional $0.29 per transaction. The Company collects transaction
processing fees automatically by deducting its fees prior to the time the net
proceeds are forwarded to Pioneer Sellers (after 91 days) and Express Sellers
(between three and five business days) by the Company's ACH agent. Revenues from
co-marketing fees are recognized in the month the Buyer accepts the promotional
offer of one of the Company's co-marketing partners. To date, such revenues
consist of commissions earned on sales resulting from such promotional offers.
The Company receives interest income on funds held during the 91-day settlement
period for Pioneer Sellers. The Company continuously reviews its registration,
renewal, transaction processing and co-marketing fees and expects that such fees
will be modified in the future.
 
   
     For the nine month period ended September 30, 1996, revenues were $498,000
compared to $87,000 for the nine month period ended September 30, 1995. The
primary reason for this growth was the increase in Buyer and Pioneer Seller
registration fees and transaction processing fees as a result of an increase in
the number of Buyer and Seller registrations and transactions. Registration
fees, transaction processing fees and co-marketing fees accounted for
approximately 39%, 39% and 22% of revenues, respectively, for the nine month
period ended September 30, 1996, as compared to approximately 93%, 6% and 1% of
revenues respectively, for the nine month period ended September 30, 1995. This
shift in revenue mix resulted from an increase in the number of transactions
processed and co-marketing offers accepted by Buyers. For the year ended
December 31, 1995, revenues increased to $198,000 as compared to $4,000 for the
period from March 11, 1994 (date of inception) through December 31, 1994. The
increase resulted from a full year of operation of FVIPS (which commenced
operation in October 1994) and an increase in Buyer and Seller registrations and
transactions processed.
    
 
  Operating Expenses
 
     Operating expenses consist of marketing and sales, research and
development, and general and administrative expenses. The Company anticipates
that operating expenses will increase in connection with increasing levels of
research and development for new and enhanced products and services, growth in
its marketing and sales organization, and expansion of the Company's support
organization to accommodate the anticipated increased installed base of Buyers
and Sellers.
 
   
     Marketing and sales expenses.  Marketing and sales expenses, which include
salaries and wages, consulting fees, advertising, trade show expenses, travel
and other marketing expenses, increased to $745,000 for the nine month period
ended September 30, 1996 as compared to $242,000 for the nine month period ended
September 30, 1995. This increase resulted primarily from the addition of nine
personnel resulting in
    
 
                                       28
<PAGE>   32
 
   
increased salaries and wages of $340,000 and a general increase in spending of
$163,000 to support the Company's expanding operations. The Company expects that
marketing and sales expenses will increase significantly in the future as the
Company implements its marketing plan to rapidly deploy VirtualPINs.
    
 
   
     For the year ended December 31, 1995, marketing and sales expenses
increased to $346,000 as compared to $144,000 for the period March 11, 1994
(date of inception) through December 31, 1994. This increase resulted primarily
from an increase in salaries and wages of $45,000 related to the addition of two
personnel and an increase in marketing consulting services expenses of $157,000.
    
 
   
     Research and development expenses.  Research and development expenses
consist primarily of salaries and wages and consulting fees to support the
development and enhancement of the Company's products and services. Research and
development expenses increased to $1.5 million for the nine month period ended
September 30, 1996 as compared to $191,000 for the nine month period ended
September 30, 1995. The increase resulted primarily from the addition of 13
research and development personnel resulting in increased salaries and wages of
$660,000, as well as a related increase in travel expenses of $90,000. In
addition, the Company expensed $465,000 in software development costs for the
nine months ended September 30, 1996 as compared to $13,000 for the nine months
ended September 30, 1995. To date, all of the Company's software development
costs have been expensed as incurred. The Company anticipates that research and
development expenses will increase during the balance of 1996 and in future
years as the Company leverages the VirtualPIN architecture to offer new products
and services and increases the functionality of FVIPS.
    
 
   
     For the year ended December 31, 1995, research and development expenses
increased to $531,000 as compared to $307,000 for the period March 11, 1994
(date of inception) through December 31, 1994. This increase resulted primarily
from increases of $30,000 in salaries and wages related to the addition of four
personnel, $75,000 in consultant fees, $50,000 in travel expenses, $20,000 in
communication expenses and $10,000 in insurance expenses.
    
 
   
     General and administrative expenses.  General and administrative expenses
consist primarily of salaries and wages, professional and consulting fees and
other expenses associated with the general management and administration of the
Company. General and administrative expenses increased to $4.3 million for the
nine month period ended September 30, 1996 as compared to $1.3 million for the
nine month period ended September 30, 1995. The increase resulted primarily from
an increase in expenses of approximately $250,000 relating to the establishment
of the Company's headquarters, a $1.0 million increase in payroll, consulting
and recruiting expenses in connection with the Company's expansion of the number
of employees by 44, and an increase in related travel expenses of $250,000. In
addition, the Company incurred a one-time charge of $1.0 million in the quarter
ended September 30, 1996 in connection with the payment of certain fees to First
USA Merchant Services in consideration for the waiver of certain exclusive
merchant processing rights held by First USA Merchant Services. The Company
anticipates that its general and administrative expenses will increase
substantially in the near future in connection with the hiring of additional
management personnel and the anticipated professional fees and other costs
associated with becoming a public company. See Note 3 of Notes to Financial
Statements.
    
 
   
     For the year ended December 31, 1995, general and administrative expenses
increased to $1.5 million as compared to $375,000 for the period ended March 11,
1994 (date of inception) through December 31, 1994. This increase resulted
primarily from increases of $375,000 in salaries and wages related to the
addition of ten personnel, $200,000 for legal fees, $100,000 for processing
fees, $80,000 in interest expense, and approximately $200,000 for communication
expenses.
    
 
     For certain Common Stock options granted between January and April 1996,
the Company has recorded deferred compensation as the difference between the
exercise price and the deemed fair value, as determined in part by an
independent valuation. This deferred compensation, which aggregated $51,000,
will be amortized according to the related options' four year vesting schedule.
As of September 30, 1996, $5,000 of such compensation had been amortized. See
Note 6 of Notes to Financial Statements.
 
                                       29
<PAGE>   33
 
  Income Taxes
 
     As of September 30, 1996, the Company has federal and state net operating
loss carryforwards of approximately $6.4 million. These federal and state
carryforwards will begin to expire in 2010 and 2000, respectively, unless
previously used. Pursuant to Internal Revenue Code Sections 382 and 383, a
change in ownership of greater than 50% of a corporation within a three-year
period will place an annual limitation on the corporation's ability to utilize
its existing carryforwards. The Company anticipates that while an ownership
change will occur upon the closing of this offering, the resulting limitation
will not have an effect on its ability to utilize the Company's carryforwards.
See Note 7 of Notes to Financial Statements.
 
QUARTERLY RESULTS OF OPERATIONS
 
     The following table presents unaudited quarterly financial data for each of
the seven quarters ended September 30, 1996. This data has been prepared on the
same basis as the audited Financial Statements and, in the opinion of
management, includes all adjustments, consisting only of normal recurring
adjustments, necessary to present fairly the unaudited quarterly results set
forth herein, when read in conjunction with the Company's audited Financial
Statements appearing elsewhere in this Prospectus. The operating results for any
quarter are not necessarily indicative of the results for any future period.
 
<TABLE>
<CAPTION>
                                                            THREE MONTHS ENDED
                           -------------------------------------------------------------------------------------
                           MARCH 31,   JUNE 30,    SEPT. 30,   DEC. 31,    MARCH 31,    JUNE 30,      SEPT. 30,
                             1995        1995        1995        1995        1996         1996          1996
                           ---------   ---------   ---------   ---------   ---------   -----------   -----------
<S>                        <C>         <C>         <C>         <C>         <C>         <C>           <C>
STATEMENT OF OPERATIONS
  DATA:
Revenues.................  $   5,734   $  25,485   $  56,011   $ 110,672   $ 244,466   $   156,616   $    97,180
Operating expenses:
  Marketing and sales....     95,541     103,026      43,519     104,314     156,476       165,584       422,946
  Research and
    development..........     25,411      76,491      88,956     339,951     197,807       346,143       957,238
  General and
    administrative.......    290,057     537,249     432,471     263,007     766,144     1,297,420     2,240,915
                           ---------   ---------   ---------   ---------   ---------   -----------
Total operating
  expenses...............    411,009     716,766     564,946     707,272   1,120,427     1,809,147     3,621,099
                           ---------   ---------   ---------   ---------   ---------   -----------
Loss from operations.....   (405,275)   (691,281)   (508,935)   (596,600)   (875,961)   (1,652,531)   (3,523,919)
Interest income
  (expense), net.........    (17,459)    (19,123)    (15,475)    (15,833)      1,036        21,622        49,439
                           ---------   ---------   ---------   ---------   ---------   -----------
Net loss.................  $(422,734)  $(710,404)  $(524,410)  $(612,433)  $(874,925)  $(1,630,909)  $(3,474,480)
                           =========   =========   =========   =========   =========   ===========
</TABLE>
 
     The Company's revenues for each of the quarters ended June 30, 1996 and
September 30, 1996 declined from the previous quarter. The Company believes that
the decrease in revenues in the quarters ended June 30, 1996 and September 30,
1996 resulted primarily from the lack of active promotional efforts by the
Company to register additional Buyers and Sellers during such quarters in
anticipation of the roll out of the FVIPS upgrade in the fourth quarter. In
addition, the decline in revenues in the quarter ended September 30, 1996
reflects the change in the Company's revenue recognition policies with respect
to Buyer and Seller registration fees. The impact of this change during the
quarter ended September 30, 1996 resulted in deferred revenue of $43,000 as of
September 30, 1996. Prior to such upgrade, FVIPS was in its development stage.
In July 1996, the Company began offering FVIPS upgrade, which included the
Express Seller program and increased functionality, only to selected customers.
In October 1996, the Company began offering such upgraded FVIPS services on a
general basis.
 
     The Company expects to experience significant fluctuations in its future
quarterly operating results. These fluctuations will be due to several factors,
some of which are beyond the control of the Company, including, among others,
market acceptance of Internet commerce in general and the VirtualPIN concept and
FVIPS in particular; fluctuating market demand for the Company's products and
services, including the rate of Seller and Buyer registrations; the monthly
volume and average dollar amount of transactions using FVIPS; the degree of
acceptance of the Internet as an advertising and merchandising medium; the fees
charged to the Company by third party processors and financial institutions; the
timing and effectiveness of collaborative marketing efforts initiated by the
Company's strategic partners; the timing of the introduction of new products and
services offered by the Company; the timing of the release of enhancements to
the Company's products
 
                                       30
<PAGE>   34
 
and services; product introductions and service offerings by the Company's
competitors; the mix of the products and services provided by the Company; the
timing and rate at which the Company increases its expenses to support projected
growth; the cost of compliance with applicable government regulations;
competitive conditions in the Company's marketplace; and general economic
conditions. In addition, the fees charged by the Company for Buyer and Seller
registration, transaction processing and co-marketing are subject to change as
the Company continues to roll out FVIPS upgrades and assess its marketing
strategy and competitive position. The Company believes that period-to-period
comparisons of its operating results are not meaningful and should not be relied
upon as any indication of future performance.
 
LIQUIDITY AND CAPITAL RESOURCES
 
     Since its inception, the Company has funded its operations and satisfied
its capital expenditure requirements primarily through the sale of capital stock
and borrowings under certain subordinated lines of credit provided by two
stockholders. To date, the Company has raised $13.7 million from the sale and
issuance of its Preferred Stock, Common Stock and warrants, and $1.2 million of
principal under the stockholder lines of credit. The borrowings from such
stockholders, plus interest at 8% per annum, are due and payable upon the
closing of this offering.
 
     Operating activities used cash of $1.8 million during the year ended
December 31, 1995. Net cash used during the year was primarily to fund operating
expenses of $2.4 million (excluding depreciation and amortization), offset in
part by revenues of $198,000 and an increase in accounts payable of $412,000.
Investing activities used net cash of $181,000 in 1995, principally to purchase
furniture and equipment. Financing activities generated cash of $4.0 million
during 1995 from the sale of Preferred Stock and borrowings from stockholders.
 
     Operating activities used cash of $4.4 million during the nine months ended
September 30, 1996. Net cash used during this period was primarily to fund
operating expenses of $6.2 million (excluding depreciation and amortization)
offset in part by revenues of $498,000 and a decrease in non-cash working
capital of $1.3 million. Investing activities used net cash of $1.7 million
during the nine month period, principally to purchase furniture and equipment.
Financing activities generated cash of $9.8 million during the nine month period
primarily from the sale of Preferred Stock, Common Stock and warrants in
addition to the proceeds from the partial exercise of a previously outstanding
warrant.
 
     Capital expenditures have been, and future expenditures are expected to be,
primarily for facilities, furniture and capital equipment to support the
expansion of the Company's operations and management information systems.
Capital expenditures were $151,000 for the year ended December 31, 1995 and $1.4
million for the nine month period ended September 30, 1996. Furniture and
equipment are stated at cost and depreciated over three to five years using the
straight line method. While the Company has no material capital commitments, it
expects to spend approximately $6.0 million to install and maintain a relational
database management system and related hardware in connection with a further
upgrade of FVIPS. The Company also anticipates spending approximately $2.0
million through 1997 to upgrade the Company's internal operating systems and
management information systems. The Company expects to use a portion of the net
proceeds of this offering for such expenditures. In addition, the Company may
finance a portion of such expenditures through equipment leases. There can be no
assurance that any upgrades of the Company's database and management information
system will be completed in a timely manner or that any such upgrades will be
adequate to meet the Company's needs.
 
     At September 30, 1996, the Company had $6.1 million in cash, cash
equivalents and a short-term investment, available-for-sale. The Company
believes that existing cash resources, together with the net proceeds of this
offering, will be sufficient to support the Company's currently anticipated
working capital and capital expenditure requirements at least through 1997.
Thereafter, if cash generated from operations is insufficient to satisfy the
Company's working capital and capital expenditure requirements, the Company will
need to raise additional funds through the public or private sale of its equity
or debt securities or from other sources. Furthermore, there can be no assurance
that the Company will not be required to seek additional capital at an earlier
date. The timing and amount of the Company's capital requirements will depend on
a
 
                                       31
<PAGE>   35
 
number of factors, including demand for the Company's products and services, the
need to develop new or enhanced products and services, competitive pressures and
the availability of complementary businesses or technologies that the Company
may wish to acquire. If additional funds are raised through the issuance of
equity securities, the percentage ownership of the Company's stockholders will
be diluted and such equity securities may have rights, preferences or privileges
senior to those of the holders of the Company's Common Stock. There can be no
assurance that additional financing will be available when needed or that, if
available, such financing will include terms favorable to the Company or its
stockholders. If adequate funds are not available on acceptable terms, the
Company may be unable to develop or enhance its products and services, take
advantage of opportunities or respond to competition, any of which could have a
material adverse affect on the Company's business, financial condition and
results of operations.
 
                                       32
<PAGE>   36
 
                                    BUSINESS
 
     First Virtual has developed and implemented the VirtualPIN architecture
which facilitates Internet commerce and is designed to facilitate other forms of
interactive Internet communications. The VirtualPIN architecture uses E-mail
which has the widest reach and broadest use of any Internet application. FVIPS,
a secure and easy-to-use payment system introduced in October 1994, is the
Company's first application of the VirtualPIN architecture. As of September 30,
1996, the Company has processed over 260,000 FVIPS transactions and has
registered more than 2,650 Sellers and 180,000 Buyers in 166 countries. The
Company believes that the VirtualPIN architecture can also serve as the basis
for additional Internet applications including direct marketing, interactive
advertising, merchandising, subscriptions and renewals, bill payments, client
response surveys and Internet communications.
 
INDUSTRY BACKGROUND
 
     The Internet is a rapidly growing network of computers and computer
networks that permits communication among users throughout the world. IDC
estimates that the number of Internet users will grow to approximately 200
million by the end of 1999 from 56 million at the end of 1995. The most widely
used application of the Internet is E-mail. The popularity of E-mail and the
emergence of the Web and easy-to-use browser software have fostered continued
rapid growth in Internet use by businesses and individuals.
 
     The evolution of the Internet and the Web as vehicles for electronic
commerce have led to the emergence of new media, merchandising and transaction
processing opportunities. Advertisers, for example, can use newly provided
demographic data to cost effectively target individuals or narrowly defined
groups. Internet commerce can reduce, and in some cases eliminate, merchants'
requirements for physical store premises, warehouses and distribution centers,
by permitting shipment directly from manufacturer to consumer. Information
products, such as news, data and research, can be downloaded directly to a
personal computer, minimizing the cost of physical reproduction, packaging and
distribution of these products. Buyers are motivated to accept these new
offerings because they improve the likelihood of viewing information and
receiving merchandise offers of specific interest to them. The Internet provides
Buyers with the potential to conveniently locate and initiate purchases in a
single marketplace which is easily accessible from home or office.
 
     Consumers have accepted credit cards as a payment method for most mail
order, catalogue and similar transactions, and the majority of consumers hold at
least one credit card. In addition, credit card payment processing, refund
procedures and legal regulations are well established. As a result, the Company
believes that accommodating secure credit card usage on the Internet is one of
the key elements of Internet commerce. Several companies are seeking to provide
a viable secure transaction-based payment system to enable credit card
processing and business-to-consumer Internet commerce. In general, these payment
systems can be classified into two broad categories: those using off-line
process-based technologies, which process and maintain sensitive financial
information off the Internet, and those using encryption-based technologies,
which encode sensitive financial information for transmission on the Internet.
 
                                       33
<PAGE>   37
 
  BARRIERS TO INTERNET COMMERCE AND INTERACTIVE INTERNET COMMUNICATION
 
     The Company believes that there are a number of barriers to the
proliferation of Internet commerce and related interactive Internet
communication applications including (i) developing effective methods of
Internet advertising to stimulate consumer interest, (ii) developing direct
marketing and merchandising capabilities and (iii) developing a secure and
effective transaction processing system.
 
     Lack of effective methods of advertising to stimulate consumer
interest. Currently, Sellers are generally restricted to providing passive
advertising similar to that offered in traditional media. The effectiveness of
advertising on the Internet would likely be increased substantially by the
ability to proactively present advertising to specific Internet subscribers and
to incorporate interactive, stimulating images and sounds within Web
advertisements.
 
     Lack of direct marketing and merchandising capability. The Company believes
that Sellers are becoming increasingly aware that having a Web site does not, of
itself, result in effective Internet commerce. Currently, Sellers lack the means
of effectively marketing directly to potential Buyers who fit specific profiles.
Buyers have the burden of actively searching the vast information and numerous
Web sites on the Internet, often in inefficient and time consuming ways, for
specific products or services. In addition, a purchase transaction may be more
time consuming, require moving through multiple Web sites or disconnecting from
the Internet to place a toll-free call.
 
     Lack of a secure and effective transaction processing system. The Company
believes that an effective transaction processing system for Internet commerce
must successfully address the following:
 
     - Lack of security. The Internet is a public network which potentially
       allows third parties to gain unauthorized access to data as it is routed
       to its intended destination or stored in databases. Current solutions
       generally require encryption and specialized hardware or software
       solutions which may be expensive, difficult to use and susceptible to
       penetration by proficient and determined hackers.
 
     - Lack of privacy. The open and public nature of the Internet reduces the
       ability of the consumer to maintain the privacy of the personal data
       typically submitted and compiled in order to process a commercial
       transaction.
 
     - Transaction fraud. The Internet may facilitate transaction fraud by
       parties posing as legitimate merchants, collecting payment without
       delivering goods or services, or as consumers, acquiring goods or
       services without making a payment for such goods or services.
 
     - Consumer reluctance to use new payment systems. In order for Buyers to
       adopt Internet commerce on a widespread basis, purchasing and selling
       over the Internet must be as convenient and easy-to-use as traditional
       purchasing methods.
 
     - Difficulty of widespread system deployment and acceptance. The interface
       which enables Internet commerce must be compatible with existing hardware
       and software and inexpensive and easy-to-use for the average consumer.
       The payment systems must also interoperate with established financial
       networks and protocols since financial institutions may be reluctant to
       adopt and implement entirely new processing and payment methods.
 
                                       34
<PAGE>   38
 
THE FIRST VIRTUAL SOLUTION
 
     First Virtual has developed and implemented the VirtualPIN architecture
which facilitates Internet commerce and is designed to facilitate other forms of
interactive Internet communications. The VirtualPIN, an alphanumeric sequence
unique to each user, allows the user to establish and maintain identity on the
Internet in a controlled and confidential manner. FVIPS is the Company's first
application of the VirtualPIN architecture. To initiate a transaction using
FVIPS, the Buyer transmits a VirtualPIN to the Seller, who accepts it as a form
of payment for the Buyer's order and relays it to First Virtual for
verification. After the Buyer responds affirmatively to the Company's automated
request for E-mail confirmation of the transaction, First Virtual initiates
financial settlement through the established and secure credit card transaction
processing networks.
 
     In order to bring the retail environment to any Web page, the Company has
prototyped the VirtualTAG, its second application of the VirtualPIN
architecture. The Company believes the VirtualTAG, currently scheduled for
release in the first quarter of 1997, will be one of the first solutions that
takes full advantage of the Internet's unique attributes by combining
advertising, selling and paying in one application. The VirtualTAG uses
cross-platform multimedia environments such as Java or Shockwave to create
stimulating, interactive advertisements within banners or "store fronts" which
are designed to allow Buyers to initiate the purchase and payment and arrange
for the delivery of a product being advertised without leaving the Web page on
which the advertisement appears. The Company believes that the VirtualPIN
architecture, FVIPS and anticipated VirtualTAG applications provide the
following key advantages:
 
     Targeted and interactive advertising. The Company's VirtualPIN architecture
is designed to enable merchandisers to target specific registered users with the
users' consent and without revealing the users' sensitive personal or
demographic data. The Company's VirtualTAG application is designed to provide an
interactive and engaging message by combining sound and motion which is
activated by the Buyer as the cursor moves near or on the advertisement.
 
     Direct marketing and merchandising facility. The Company believes the
VirtualTAG application may enable Sellers to directly market and merchandise
their products and services to Buyers. For example, if the advertisement were in
a newspaper, the VirtualTAG would be comparable to touching a retail store
advertisement, obtaining additional product information, and buying a product,
without having to stop reading the newspaper and visit the store.
 
     Enhanced transaction processing system. By transmitting only a Buyer's
VirtualPIN over the Internet, using E-mail verification and processing and
storing sensitive information off-line, FVIPS offers a simple and effective
transaction processing solution with the following attributes:
 
     - Security. Confidential information, such as credit card numbers, are
       stored on servers which cannot be accessed from the Internet and are
       never transmitted over the Internet by First Virtual. All that is
       transmitted over the Internet is the non-confidential VirtualPIN.
       Therefore, the Company believes that FVIPS virtually eliminates the risk
       of credit card theft on the Internet.
 
     - Privacy. The Buyer's E-mail address, VirtualPIN and any other personal
       information that is willingly disclosed when registering are stored on
       one of the Company databases which are connected to the Internet and are
       protected by enhanced commercial fire walls and by restricted log-in
       access. In addition, the Company's registered users maintain their
       privacy by using their VirtualPIN in FVIPS transactions.
 
     - Transaction safeguards. On receipt of the Seller's transaction request,
       the Company automatically sends E-mail to the Buyer to confirm that the
       Buyer authorizes the order, thereby ensuring authenticity without the
       need to transmit confidential information.
 
     - Familiarity and accessibility. The VirtualPIN architecture and FVIPS rely
       on E-mail, a widespread, proven and accepted technology with established
       standards, and does not require Buyers to purchase or install any
       additional hardware or software. The architecture is also based on the
       PIN concept, which is widely understood and accepted. Once a Buyer has
       completed the simple registration process with the Company, the Buyer can
       purchase goods and information services from home or office, 24 hours a
       day, through the familiar point-and-click process.
 
                                       35
<PAGE>   39
 
     - Interoperability and adaptability. The VirtualPIN is designed for
       integration with a broad set of Internet applications and evolving
       platforms and protocols. In contrast to other Internet commerce and
       communications solutions which require complex computer architectures
       capable of deciphering intricate encrypted messages, the VirtualPIN can
       be used on virtually any standard personal computer or Internet access
       appliance. FVIPS uses traditional financial payment mechanisms and
       enables financial institutions to maintain their existing financial
       networks and back-office operations and still participate in the
       potential growth opportunities offered by Internet commerce. As a result,
       financial institutions incur little additional cost in adopting FVIPS.
 
STRATEGY
 
     The Company's objective is to become a leading facilitator of Internet
commerce and other forms of interactive Internet communications. The Company's
strategy includes the following key elements:
 
   
     Leverage technological expertise. The Company intends to leverage its
technological expertise to accelerate the development of new and enhanced
products and services. The Company has world-class expertise in E-mail
technology, with particular emphasis on E-mail-based distributed services, and
has invested significant resources to develop the VirtualPIN architecture to
operate seamlessly with most E-mail systems around the world. The Company also
has substantial expertise in other key areas of Internet-related technology,
such as Java and Virtual Reality Markup Language ("VRML") technology and
cryptography, as well as in the development of scalable and reliable distributed
systems. See "Business -- Management."
    
 
   
     Rapidly deploy VirtualPINs through strategic partners and other
distribution channels. The Company intends to establish a large installed base
of Buyer and Seller VirtualPINs through multiple channels including credit card
companies and other financial institutions, on-line and Internet service
providers, value added integrators, businesses with large direct response
customer bases, and a variety of direct marketing programs. To accelerate the
distribution of the VirtualPIN, the Company has entered into strategic
relationships with several major financial institutions including First USA
Paymentech, GE Capital and First Data. These relationships include financial
investments in the Company, representation on the Company's Board of Directors,
and, in certain instances, distribution and marketing arrangements. See "Certain
Transactions."
    
 
     Further enhance FVIPS. The Company intends to further enhance FVIPS to
include a wider variety of pay-in and pay-out options and features to expand its
globalization. These pay-in methods may include credit cards other than the
currently accepted Visa and MasterCard cards, direct bank withdrawals, checks,
debit cards, digital cash, purchase orders, money orders and wire transfers. The
Company intends to enhance its pay-out mechanisms by adding additional merchant
acquirors and accommodating Sellers who do not currently have a U.S. bank
account. The Company intends to further expand the international features of
FVIPS to include foreign currencies, languages, banking systems and phone access
for registration.
 
     Leverage the VirtualPIN architecture for additional applications. The
Company believes it may be able to expand the VirtualPIN architecture to address
a number of new applications including interactive advertising, targeted direct
marketing and consumer research. For example, the Company's VirtualTAG
application is designed to enable Sellers to create stimulating, interactive
advertisements within banners or "store fronts" which allow Buyers to initiate
the purchase and payment and arrange for the delivery of a product being
advertised without leaving the Web page on which the advertisement appears. The
Company expects to pursue the development of FVIPS enhancements and new
applications through internal product development, the establishment of joint
ventures with businesses in complementary fields and the acquisition of related
products or businesses.
 
     Expand transaction-based business model providing recurring revenues. The
VirtualPIN architecture is designed to enable the Company to generate a
recurring revenue stream from Buyers and Sellers through fees from annual
registration, transaction processing, automatic subscription renewal, bill
paying and royalties.
 
                                       36
<PAGE>   40
 
THE VIRTUALPIN ARCHITECTURE AND ITS APPLICATIONS
 
     The VirtualPIN, an alphanumeric sequence unique to each user, allows the
user to establish and maintain identity on the Internet in a controlled and
confidential manner.
 
     The VirtualPIN is designed for integration with a broad set of Internet
applications and evolving platforms and protocols. FVIPS is the first
application of the VirtualPIN architecture and can be used on virtually any
standard personal computer or Internet access appliance. The following table
sets forth existing and currently proposed future applications of the VirtualPIN
architecture.
 
<TABLE>
<CAPTION>
                            INTRODUCTION
  PRODUCT/SERVICE               DATE                          SUMMARY DESCRIPTION
- --------------------   ----------------------  --------------------------------------------------
<S>                    <C>                     <C>
FVIPS                  October 1994            Secure and easy-to-use Internet payment system
VirtualTAG             First Quarter 1997      Interactive advertising applet within banners or
                                               "store fronts" at the Web site
1 Virtual Place        First Quarter 1997      "Virtual" store showcasing First Virtual
                                               technological and concepts in cooperation with
                                               Sellers
Targeted Marketing     Second Quarter 1997     Seller-initiated direct marketing to consenting
                                               Buyers, who remain anonymous
Billing Notification   Fourth Quarter 1997     Seller-initiated electronic billing notification
                                               including subscription and membership renewal and
                                               recurring bill payment
</TABLE>
 
   
     The Company's proposed VirtualTAG, 1 Virtual Place, targeted marketing and
billing notification products and services are under development. There can be
no assurance that any of such products or services will be introduced in
accordance with the dates above, or at all, or that if introduced, such products
or services will achieve market acceptance.
    
 
THE FIRST VIRTUAL INTERNET PAYMENT SYSTEM
 
     The VirtualPIN substitutes for the Seller's bank account number and E-mail
address and the Buyer's credit card number and E-mail address during the course
of the FVIPS transaction. Use of the VirtualPIN allows transactions to be
completed on the Internet without exposing sensitive Seller and Buyer
information to unauthorized discovery.
 
     FVIPS functions as a two-tier system of "Purchase" and "Back-Office"
authorization and settlement processes. A secure barrier exists between the
Purchase tier on the Internet and the Back-Office tier on existing credit card
processing networks. This barrier separates the sensitive Seller and Buyer
information from the Internet. The initiation and verification of the
transaction between the Seller and the Buyer occurs on the Purchase tier. The
Company has a Purchase database server that is connected to the Internet and
interacts with Sellers and Buyers to receive transaction details and manage the
transaction process. This server stores limited and non-financial Seller and
Buyer information, including the user's VirtualPIN, E-mail address and data
regarding any FVIPS transaction that has not yet been completed.
 
     Financial authorization and credit card settlement occurs on the
Back-Office tier. The Company maintains a Back-Office database server that is
connected to existing financial networks used for processing Visa and MasterCard
transactions, but is not directly connected to the Internet. Functionally, this
server integrates FVIPS transactions with existing financial networks. This
server also stores credit card and bank account numbers and complete VirtualPIN
transaction histories. Since the sensitive information on this server is never
stored on nor transmitted over the Internet by First Virtual, the VirtualPIN
architecture prevents unauthorized access to this sensitive information. Both
the Purchase and Back-Office servers are protected by extensive security
measures. See "Server Security" below.
 
     The Company believes that FVIPS' security and privacy capabilities provide
significant advantages to both the Seller and the Buyer for conducting commerce
over the Internet. The security and privacy of the Buyer's sensitive financial
information is protected because the use of the VirtualPIN does not require the
transmission of this information over the Internet. By storing sensitive
financial information in the Back-Office tier, the Company's database of bank
account and credit card numbers is protected from electronic attempts to
 
                                       37
<PAGE>   41
 
acquire or compromise the data. The required Buyer confirmation of the
transaction by E-mail renders the unauthorized possession of a VirtualPIN
virtually harmless and deters fraud. Through the use of process-based security
that does not require the protection of the VirtualPIN during transmission over
the Internet, FVIPS avoids the need for complicated encryption methods
characteristic of competing Internet payment systems.
 
   
     The following description relates to the current operation of FVIPS. The
Company may make changes to the operation of FVIPS in the future as warranted by
business conditions or changes in credit card association operating rules.
    
 
  Buyer Registration
 
     The registration process for Buyers is quick and simple. FVIPS requires
only that the Buyer possess a valid Visa or MasterCard credit card and have
access to Internet E-mail. No additional hardware or software is needed. Most
Buyers also want access to the Web, where most Sellers maintain retail sites. In
order to register, a Buyer completes an application containing the Buyer's name,
E-mail address and postal address via E-mail or by visiting a Seller's or the
Company's Web site. On receipt of the application, the Company confirms the
validity of the Buyer's E-mail address by sending the applicant E-mail
instructions to call a toll-free automated response unit to provide the Buyer's
credit card information. The Company validates the applicant's financial
information by submitting the registration fee as a charge to the applicant's
credit card. If the credit card information is valid, the Buyer is sent E-mail
issuing his VirtualPIN. If the credit card information is invalid, the Buyer is
notified via E-mail.
 
  Seller Registration
 
     A Seller can be any individual or entity that has an E-mail address and a
valid U.S. bank account. In addition to an account application process similar
to the one outlined for a Buyer above, a Seller applicant must also pay an
initial registration fee and provide the Company with information to identify
the U.S. bank account into which net sales receipts will be deposited by the
Company after settlement of the transaction. In most cases, a check is
sufficient to meet both requirements. After receiving the bank account
information, and, if applicable, upon qualifying as an Express Seller, the
Company issues a VirtualPIN to the Seller and notifies the Seller of its
VirtualPIN via E-mail.
 
     To qualify as an Express Seller and receive transaction settlement in
approximately three to five business days, the Seller must meet First USA
Merchant Services' traditional credit card merchant qualifications. In addition
to the standard Seller application process outlined above, Express Sellers must
submit an additional hard copy application to First USA Paymentech, the
Company's merchant acquiror, for credit screening, and to the Company for
approval. The Company is contemplating a program which would permit certain
potential Express Sellers to use their existing merchant acquiror arrangements.
The Company believes that most established credit card merchants using FVIPS
will apply and qualify for Express Seller status.
 
     No additional hardware is needed and only minimal software is required if
the Seller wishes to integrate the Company's merchant software with the Seller's
Web server for manual processing. However, a Seller who wishes to enhance its
Web server to allow for automatic processing of FVIPS transactions may download
the Company's publicly available code, write customized software using
Company-provided specifications or use third party software incorporating FVIPS.
 
                                       38
<PAGE>   42
 
  The Purchase Cycle
 
     The Purchase Cycle of a FVIPS transaction involves the following steps:
 
                                      LOGO
 
     1. The Buyer initiates the purchase cycle by transmitting his order and
VirtualPIN to the Seller. This is typically done by accessing the Seller's Web
site. At the Seller's option, the Buyer's VirtualPIN can be verified in real
time with the Company's server, ensuring that the Buyer's VirtualPIN is valid.
 
     2. The Seller submits a transaction request either by E-mail or SMXP
real-time messaging with the following information: the Seller's and Buyer's
VirtualPINs, purchase amount, item name, and an optional request to receive
notification of the credit card authorization result.
 
     3. On receipt of the Seller's transaction request, the Company
automatically sends E-mail to the Buyer to confirm that the Buyer authorizes the
order.
 
     4. The Buyer replies to the Company's confirmation E-mail by answering
"yes," "no," or "fraud." A "yes" response indicates the Buyer authorizes the
order. A "no" response indicates the Buyer does not authorize the order, for
reasons including changing his mind or, in the case of an information product
which has already been transmitted to the Buyer at the time of confirmation,
that the Buyer did not receive what he should have. A "fraud" response indicates
that the Buyer's VirtualPIN was used without his authorization.
 
     5. If the Buyer replies "no," the Company cancels the transaction (however,
repeated "no" replies subject a Buyer to VirtualPIN revocation); if the Buyer
replies "fraud," the Company cancels the transaction and the Buyer's VirtualPIN
to protect the Seller and Buyer from further attempts at fraudulent use; if the
Buyer fails to reply to the confirmation E-mail, several additional attempts
will be made before the Company notifies the Seller of a "no sale." If the Buyer
replies "yes," the Company notifies the Seller by E-mail of the Buyer's
affirmative reply.
 
   
     6. The Company proceeds to process the transaction through the established
financial networks.
    
 
                                       39
<PAGE>   43
 
  The Back-Office Cycle
 
     The Back-Office Cycle of a financial transaction involves the following
steps:
 
                                      LOGO
 
   
     6. Once the Buyer replies "yes," the Company transmits the transaction
information (Seller and Buyer VirtualPINs and transaction details) to a secure
Back-Office server through dedicated lines using a one-way batch protocol. The
Back-Office server is not directly connected to the Internet.
    
 
     7. At the secure Back-Office server, the Buyer's VirtualPIN is matched with
the Buyer's credit card number and the Seller's VirtualPIN is matched with the
Seller's ACH routing number. The Company never transmits Buyers' and Sellers'
sensitive financial information on the Internet.
 
     8. Credit authorization is requested through the Company's processor, which
in turn processes the credit authorization through the existing Visa/MasterCard
interchange networks.
 
     9. The processor passes back credit authorization results to the Company's
Back-Office server.
 
     10. If the Seller requested notification of credit authorization (see Step
2 above), it is transmitted to the Seller; if the Seller did not request
notification of credit authorization, the Seller will only be notified in the
event of an authorization failure. If such a failure occurs, the transaction is
canceled, the Buyer is notified, and the Buyer's VirtualPIN is suspended.
 
     11. The Buyer's credit card is charged through the Company's processor and
the Visa/MasterCard interchange networks. Transactions of less than $10 are
accumulated until they total more than $10 or have aged more than 10 days, and
the accumulated amount is processed as a single item. The issuing bank will bill
the Buyer on his next monthly statement. The processor bills the Company monthly
for transaction authorization and settlement fees.
 
     12. The Buyer is automatically notified of the charge by E-mail.
 
     13. The following morning, the issuing bank remits the transaction amount
(less its issuing bank interchange fee) to the Company's merchant acquiror, via
the Company's processor. First USA Paymentech is the Company's merchant
acquiror. The funds from the purchase are held at First USA Paymentech: for a
 
                                       40
<PAGE>   44
 
Pioneer Seller, the funds are held in escrow for 91 calendar days and for an
Express Seller, the funds are paid within three to five business days. The
merchant acquiror bills the Company monthly for transaction fees and a network
assessment fee paid to the credit card association.
 
     14. At the end of the holding period, First USA Merchant Services transfers
the funds to the Company's deposit account held at Northern Trust. The Company
collects its transaction fees before transferring the net proceeds to the
Seller.
 
     15. The following day, the Seller's net funds are transferred to the
Seller's bank account via ACH. Northern Trust bills the Company monthly for ACH
transfer fees.
 
     16. The Seller is automatically notified of the deposit by E-mail.
 
     The Seller may independently choose, depending on his security
requirements, to deliver the product at any of the following four points in the
transaction process: (i) following the verification of the validity of the
Buyer's VirtualPIN by the Purchase server; (ii) when the transaction has been
accepted by the Purchase server, indicating the VirtualPIN is valid and in good
standing; (iii) following the Buyer's confirmation of the transaction; or (iv)
following the receipt of credit card authorization.
 
  Server Security
 
     The Company's Purchase and Back-Office servers are located at facilities
leased from First USA Paymentech. The Company's servers that connect directly to
the Internet (the "Purchase" servers) are protected by Company-modified
commercial firewalls and restricted log-in-access. Remote log-in sessions are
protected through the use of one-time passwords and encrypted communication. The
only information that resides on or passes through the Purchase servers includes
nonsensitive information such as VirtualPINs, E-mail addresses and recent
VirtualPIN transaction histories.
 
     The Company's servers which store and transmit financially sensitive
information, such as bank account and credit card numbers and complete
VirtualPIN transaction histories, are not connected to the Internet. These
Back-Office servers cannot be accessed from the Internet and can only be
accessed in person or by direct telephone connection using specific, unique
cryptographic hardware which only the Company possesses.
 
     Communication between the Purchase servers and the Back-Office servers uses
a proprietary one-way batch protocol that allows extremely limited types of
transmission of information and activity between the servers. The Company
believes that it is virtually impossible for sensitive financial information to
be compromised without physical access to the Company's Back-Office servers.
Further, the Company has implemented a series of sophisticated auditing and
intruder-detection systems. Should an intruder ever be suspected, communications
between the Purchase and Back-Office servers would be severed immediately to
ensure the safety and integrity of the financial information. There can be no
assurance that, due to technological advancements or other factors beyond the
control of the Company, such measures will maintain absolute security.
 
  Disaster Recovery
 
     FVIPS is configured to provide hardware and data redundancy. In the event
that a computer within the system should fail, the Company believes that
adequate redundancy in hardware and data storage units exists to allow FVIPS to
continue operating at a reduced capacity. All data is backed up daily to tape
and stored off-site in a secure storage facility. The Company maintains on-site
duplicates of the system's data storage units, known as "mirrors," to provide
additional data integrity and security. The Company intends to build a second
system in 1997 to reduce the chance of system overload or failure. The second
system will be located at a physical location separate from the existing FVIPS
location.
 
  Digital Signatures
 
     When the Company sends credit authorization results to the Seller (see Step
10 under "The Back Office Cycle" above), the Company can use public key
cryptography to digitally sign authorization notices. This
 
                                       41
<PAGE>   45
 
procedure is intended to prevent the forging of authorization results and the
subsequent fraudulent inducing of product shipment. Copies of the Company's
public authentication keys are available on the Company's server. For security
purposes, current plans provide that the keys are to be changed monthly and are
to be made available only a few days before they are eligible for use. The
private keys necessary for full digital signing of messages are kept off the
Internet. If the Seller wishes to take advantage of this authentication feature,
additional cryptographic software (both publicly and commercially available) is
required.
 
  Optional Encryption of Seller Messages
 
     FVIPS allows the Seller the option of encrypting messages with purchase
information to the Purchase servers for additional security. This option
requires the Seller to obtain additional cryptographic software and the
Company's public encryption keys, which are available without charge from the
Company's server.
 
  Fraud and Chargebacks
 
     If a credit cardholder purchases a product or service and is dissatisfied
after the purchase, the cardholder may be able to return the product and demand
a refund. Under Federal Reserve Regulation Z, credit cardholders have
significant rights to dispute charges for up to two billing cycles after the
billing period in which the charge appears on the cardholder's statement. If the
merchant, after having received payment from its merchant acquiror, refuses to
issue a refund or properly provide the product or service to the cardholder, the
cardholder may initiate a "chargeback" through the issuing bank. When a
chargeback occurs, the merchant's acquiring bank is responsible for refunding
the amount of the charge to the issuing bank (who then refunds the charge amount
to the consumer) and collecting funds from the merchant. If the merchant does
not have sufficient funds to repay the chargeback, the merchant acquiror is
liable. With respect to the Company's operations, First USA Paymentech is the
merchant acquiror and thus liable to the consumer's issuing bank in the event
the merchant cannot pay the chargeback. First USA Paymentech has required and
the Company has agreed, to indemnify First USA Paymentech in the event any
merchant cannot pay a chargeback.
 
     Pursuant to the terms of an agreement between the parties, the Company is
liable to First USA Paymentech for chargebacks if First USA Paymentech cannot
obtain payment from a Pioneer Seller or an Express Seller. The Company's
customer agreements provide for the allocation of the risk of chargebacks (other
than chargebacks caused by erroneous transmission by the Company) to Pioneer
Sellers and Express Sellers. In addition, under the Pioneer Sellers service,
funds are held for 91 calendar days, thereby minimizing the Company's exposure
to the risk of the Pioneer Seller being unable or unwilling to fund a
chargeback. Under the Express Seller service, funds are held for approximately
three to five business days. The Company believes that the Seller screening
associated with the Express Seller application process mitigates chargeback
exposure.
 
     The Company has experienced negligible fraud (i.e., unauthorized use of
credit card or VirtualPIN) and chargeback rates in its limited operating
history. For Pioneer Sellers, the Company's policy of aging the settlement funds
before paying the Pioneer Seller protects the Company from having to seek
collection of chargebacks from Pioneer Sellers. In all cases, the Pioneer Seller
is responsible for refunds, and any refunds are deducted by the Company from
future payments to the Pioneer Seller. If there are no covering payments to the
Pioneer Seller, the Pioneer Seller is liable to pay the Company for such refund.
While the Company believes that the design of FVIPS and its Seller application
process reduce the risk of fraud and chargebacks, there can be no assurance that
the low fraud and chargeback rates the Company has experienced historically will
continue in the future. A substantial increase in fraudulent activity or
chargebacks could have a material adverse effect on the Company's business,
financial condition and results of operation.
 
  Financial Industry Policies
 
     The Company currently relies on credit cards as the payment method for
FVIPS transactions. Credit card associations are still in the process of
drafting operating regulations governing many credit card transactions on the
Internet. In some cases, the Company's access to the payment systems of credit
card associations and
 
                                       42
<PAGE>   46
 
other payment providers may be conditioned on its compliance, and the compliance
of associated processors such as First USA Paymentech with interim regulations.
 
   
     The Company's operations have been reviewed by MasterCard and Visa which
currently are the sole payment methods accepted by the Company. Visa has issued
to First USA Paymentech several conditions which govern First USA Paymentech's
processing of transactions for the Company over the Visa system. These
conditions, among other things, establish a maximum dollar amount and aging of
small-dollar transactions the Company can accumulate before they are submitted
to the Visa system for processing, and establish procedures for handling
chargebacks involving such bundled transactions. The Company does not believe
that these conditions materially burden the Company's current operations. The
conditions were initially issued pursuant to an oral communication, and were due
to expire on December 31, 1995. The conditions were renewed until the later of
the adoption of industry-wide operating regulations addressing Internet
transactions or December 31, 1997. If the revised operating regulations are not
in place by December 31, 1997, the conditions provide that they can be extended,
with Visa's concurrence. To date, MasterCard has not issued any conditions that
are specific to the Company's operations. The Company is applying to accept
Discover, JCB and American Express credit cards, although there can be no
assurance that any of such applications will be accepted. While the Company
expects that it will be able to comply with Visa's future operating regulations
and regulations issued by any other credit card association, there can be no
assurance that it will be able to do so or that compliance will not have a
material adverse effect on its business, financial condition or results of
operations. In addition, there can be no assurance, if the operating regulations
have not been adopted, that the agreement between First USA Paymentech and Visa,
or related agreements between First USA Paymentech and the Company and other
payment providers, will be issued or extended, if at all, on terms that do not
have a material adverse effect on the Company's business, financial condition
and results of operations.
    
 
ADDITIONAL PRODUCTS AND SERVICES
 
  VirtualTAG
 
     In order to bring the retail environment to any Web page, the Company has
prototyped the VirtualTAG, its second application of the VirtualPIN. Upon its
introduction, the Company believes VirtualTAG will be one of the first solutions
that takes full advantage of the Internet's unique attributes by combining
advertising, selling and paying in one application. The VirtualTAG uses Java or
Shockwave software to create stimulating, interactive advertisements within
banners or "store fronts" which are designed to allow Buyers to initiate the
purchase, payment and arrange for the delivery of a product being advertised
without leaving the Web page on which the advertisement appears. If the
advertisement were in a newspaper, the VirtualTAG would be comparable to
touching a retail store advertisement, obtaining additional product information
and buying a product, without having to stop reading the newspaper and visit the
store.
 
  1 Virtual Place
 
     The Company intends to introduce 1 Virtual Place, a service through which
Buyers can purchase retail items directly from First Virtual, in the first
quarter of 1997. The Company believes that 1 Virtual Place may be an effective
means of testing technologies and concepts as well as increasing the numbers of
VirtualPIN holders and FVIPS transactions. The Company plans to sell merchandise
through the use of VirtualTAG, advertising banners and the Company's 1 Virtual
Place Web site. The Company anticipates that retail products sold through 1
Virtual Place may range from electronic computer products to gourmet foods and
corporate gifts. The Company is currently testing 1 Virtual Place through an
agreement with Juno whereby limited products such as gift baskets and Casio
watches are being offered to Juno customers.
 
     Presently, the Company intends to order only from vendors following
confirmed Buyer purchase requests, thereby eliminating purchase commitments and
the cost of carrying inventory. The Company plans to generally negotiate rights
of return with the vendor for goods ultimately rejected by the Buyer. However,
with respect to goods ultimately rejected by the Buyer or lost in transit, the
Company will have financial exposure for shipping costs, chargebacks and, in the
event the goods cannot be satisfactorily returned to the vendor, the Company's
cost of the product.
 
                                       43
<PAGE>   47
 
  Targeted Marketing
 
     The Company's Purchase server has a "relay" capability which enables the
forwarding of messages from Sellers directly to Buyers using the Buyer's
VirtualPIN as an E-mail address ([email protected]). This function was
designed to enable Sellers to transmit targeted marketing materials or
questionnaires while maintaining the Buyer's anonymity. The Buyer has the option
of declining to receive any of these communications from Sellers. If the Buyer
wishes to receive promotional offers from Sellers, this "relay" function will
not disclose the Buyer's name or E-mail address. Currently, FVIPS enables
Sellers to use this capability with respect to Buyers who have previously
purchased from them. The Company is planning FVIPS enhancements to enable
Sellers to use this capability on a widespread basis.
 
  Billing Notification
 
     FVIPS enables Sellers to initiate electronic billing notifications for
Buyer confirmation. This capability facilitates a number of applications,
including subscription or membership renewals and recurring bill payments.
 
     Subscription and membership renewal. In the magazine publishing industry,
publishers typically begin sending monthly renewal notices six months prior to
the expiration of the consumer's subscription which results in the incursion of
postal and printing costs for each notice. In addition, many subscribers respond
with a physical check which must then be processed by the fulfillment house or
publisher. Using FVIPS, fulfillment houses and publishers can simply E-mail a
"confirmation-request" to the Buyer, to which a response of "yes" will renew the
subscription and initiate a FVIPS transaction. This procedure has the potential
to significantly reduce billing costs for the Seller, while providing the Buyer
with a convenient and less costly method to effect a renewal. An example of such
a capability is the Company's contract with Network Solutions, Inc. ("Network
Solutions"), a nationwide provider of domain name registration and renewal
services which it administers from the InterNIC domain site. As a result of
development work undertaken by the Company, the InterNIC site will be configured
to enable those seeking registration and renewal of domain names to pay with
their VirtualPINs. Those not having VirtualPINs are expected to be able to link
to the Company's Web site to register for a VirtualPIN. In addition, Network
Solutions intends to notify each registrant in its billing statements that
VirtualPINs are accepted for payment. Network Solutions has also agreed to work
with the Company in devising outbound "value added" messages that can be sent to
its 500,000 plus mailing list of domain name registrants.
 
     Recurring bill payments. As public utilities prepare to face a deregulated
environment and operate outside their traditional geographic locale, FVIPS could
provide a system and a process to facilitate convenient billing on a national
scale. As in the case of subscription renewals, utility companies can benefit
from reduced billing costs by using FVIPS to save on printing, mailing and
processing charges. In addition to the convenience of having utility payments
itemized on a credit card bill, the Buyer would also benefit from reduced
postage cost. In the telecommunications, cable, electric, and gas industries,
FVIPS offers utilities the potential to facilitate consumer billing by using the
Buyer's existing E-mail account, regardless of where that account may be held.
Although the current capability of FVIPS would enable Sellers to utilize the
subscription membership renewal and recurring billing payment services with
respect to a limited number of Buyers, the Company intends to enhance FVIPS to
enable Sellers and Buyers to utilize these services on a widespread basis.
 
   
     The Company is currently in the process of developing VirtualTAG, 1 Virtual
Place and additional products and services which enable targeted marketing and
facilitate billing notification and recurring bill payments. There can be no
assurance that any of such products will be introduced or, if introduced,
achieve market acceptance.
    
 
  InfoHaus
 
     For Sellers who offer information products and do not wish to establish
their own Web site, the Company offers the InfoHaus shared Web server
("InfoHaus"). InfoHaus is an on-line retail environment designed to provide
electronic store fronts for Sellers of information products. InfoHaus eliminates
the need for a Seller to maintain any hardware, software or continuous Internet
connection. InfoHaus, in conjunction with FVIPS,
 
                                       44
<PAGE>   48
 
manages all aspects of the selling process, including confirmation of purchases,
distribution of information goods, accounting, settlement and collection and
payment of proceeds. InfoHaus has been a part of the Company's services since
the deployment of FVIPS and had approximately 300 Sellers as of September 30,
1996. In addition to the standard transaction processing fees, InfoHaus Sellers
also pay an additional surcharge as a percent of the transaction amount and a
monthly storage fee for keeping files on the Company's server.
 
MARKETING AND DISTRIBUTION
 
     First Virtual's marketing objective is to become the leading facilitator of
Internet commerce and other forms of interactive Internet communications. The
Company intends to rapidly deploy VirtualPINs to all potential Buyers and
Sellers. The Company intends to establish a large installed base of VirtualPINs
issued to Buyers and Sellers through multiple channels including credit card
companies and other financial institutions, on-line and Internet service
providers, value added integrators, businesses with large direct response
customer bases, and a variety of direct marketing programs. The Company intends
to market its services, including VirtualTAG, to merchants regardless of their
Web presence. Initially the Company plans to work cooperatively with advertising
agencies and their clients to develop the creative content and placement of
VirtualTAGs.
 
     The Company believes that a variety of factors will motivate widespread
adoption of FVIPS. Buyers will register with the Company to ensure a secure and
convenient method for on-line purchasing and to take advantage of premium offers
from well-known merchants. Merchants will become Sellers to offer a secure and
highly efficient sales channel that provides the opportunity for two-way
interaction with a broad customer base. The Company intends to enact initiatives
in a number of channels to promote universal availability and adoption of FVIPS,
including the following:
 
  BUYER ENROLLMENT
 
     Credit card companies and other financial institutions. The Company intends
to work with First USA Bank, one of the largest credit card issuers in the U.S.,
GE Capital, a major financial services company with one of the world's largest
portfolios of private label credit cards, First Data, the largest credit card
processor in the U.S., and other major credit card companies and financial
institutions to deploy VirtualPIN marketing campaigns tied to credit card
billing and solicitations. The Company will provide the credit card companies
and other financial institutions with the opportunity to issue VirtualPINs to
their customers on a "co-branded" basis.
 
     On-line and Internet service providers. The Company intends to offer
on-line and Internet service providers the opportunity to provide their
customers co-branded VirtualPINs that will enable their customers to buy and
sell over the Internet. Internet service providers' customers have a
demonstrated interest in using the Internet for diverse applications. In
addition, because they are currently using the Internet, these customers already
have the capability of conducting commercial transactions using FVIPS.
 
     Information technology product firms. The Company plans to launch a variety
of co-marketing campaigns with firms communicating with, servicing and selling
products to on-line, computer-literate consumers. These include iCat, Farcast,
Earthweb, Network Solutions and other personal computer hardware, software and
peripheral production and distribution companies. The Company anticipates that
these companies will bundle the Company's promotional material with their
products, either as a ride-along with product delivery or as an added inducement
or premium to encourage purchase.
 
     Existing and future FVIPS Sellers. The Company expects that a portfolio of
Sellers who support FVIPS will contribute significantly to the rate of Buyer
registration. Individual consumers who use the Web will be motivated to register
as Buyers when they encounter Web merchants who accept payment using FVIPS.
 
     Direct sales. The Company expects to attract VirtualPIN Buyers through
direct marketing programs including solo direct mail, co-op direct mail, disk
inserts in publications, space advertising and direct
 
                                       45
<PAGE>   49
 
marketing public relations. Any consumer can become a Buyer simply by visiting
the Company's Web site or sending E-mail to [email protected].
 
  SELLER ENROLLMENT
 
     Credit card companies and other financial institutions. The Company has
established relationships with leading credit card companies and financial
institutions to enhance the value of the services these groups provide to their
merchant customers. The Company and credit card companies and financial
institutions, together with Web developers, can provide a turnkey solution to
enabling Internet commerce. The Company intends to pursue relationships with
additional credit card companies and financial institutions.
 
     Value-added integrators. As previously described, the Company has
established a relationship with iCat and is establishing relationships with
additional Web development firms, software development firms which provide
packaged point-of-sale solutions, computer service companies, and advertising
and marketing agencies which provide services and assistance to merchants
establishing or maintaining Web sites. The Company will provide training,
software development tools and technical support to these firms to encourage
them to integrate FVIPS into their clients' Web sites. These firms are
potentially an effective sales force for the Company, reaching a large base of
potential Sellers.
 
     Existing and future FVIPS Buyers. As the number of Buyers and FVIPS
transactions increases, the Company believes that additional Sellers will be
attracted to the potential expanding user base.
 
     Direct sales. The Company has an internal sales force which identifies
businesses with large direct response customer bases (including those businesses
with an online presence). This sales force pursues opportunities through
personal contact, direct marketing, E-mail, and industry events. The Company
believes that businesses which rely on a renewal revenue model, such as magazine
publishers and public utilities, are particularly good prospects, as they will
recognize the value of providing their customers with a means to pay their bills
easily and electronically. Supporting payment through FVIPS will allow these
companies to bill, receive and process payment from their customers at a
significantly reduced cost. The sales force will also focus on software
companies, which have the opportunity to distribute their products online and
rely on a renewal revenue model with maintenance fees and upgrades. Any person
or organization can become a Seller simply by visiting the Company's Web site or
sending E-mail to [email protected].
 
CUSTOMER SERVICE AND TECHNICAL SUPPORT
 
     The Company's customer service and support activities are designed to
provide timely, high quality technical support to meet the diverse needs of
customers and to facilitate the adoption and use of its products and services.
The Company's customer service and support organization relies on a continuous
monitoring system that enables the Company to provide support services 24 hours
a day, seven days a week. Sellers and Buyers also have access to numerous
self-help reference materials at the Company's Web and FTP sites.
 
     The Company's customer services and support organization is comprised of
three groups, responsible for customer support, services administration and
systems administration. Customer support staff members are the first line of
support for the Company's customers. Customer support is provided 24 hours a
day, seven days a week by E-mail and facsimile. A toll-free telephone support
service is provided from 6 a.m. to 6 p.m. (west coast time), seven days a week.
The vast majority of customer support inquiries are made via E-mail. Through the
use of an innovative customer support application, database, and E-mail process,
customer support inquiries are recorded, linked automatically with pertinent
customer account history, and dispatched to customer support representatives.
Responses to inquiries are closely monitored for accuracy and timeliness, and an
escalation procedure allows for urgent issues to be resolved by senior
personnel. Management reporting enables regular monitoring of customer support
efficiency. Customer support staff members also provide routine support for the
Company's internal staff and systems.
 
     Services administrators serve as liaisons between the Company's technical
staff and financial partners and resolve escalated support requests from
customer support staff. Services administrators also work closely with
 
                                       46
<PAGE>   50
 
the Company's development teams and financial partners to provide smooth
transitions of enhanced or upgraded products and services.
 
     Systems administrators pro-actively monitor critical Company computing
systems 24 hours a day, seven days a week to assure maximum uptime and system
efficiency.
 
RESEARCH AND DEVELOPMENT
 
     The Company's research and development activities are focused on the design
and development of new products and services for the Internet commerce market,
as well as on increasing the capacity and reliability of existing products and
services. The Company has devoted a significant portion of its resources to
research and development programs. As of September 30, 1996, the Company had 18
persons engaged in research and development activities. The Company's research
and development expenses were $307,000, $531,000 and $1,501,000 for the period
from inception to December 31, 1994, the year ended December 31, 1995 and the
nine months ended September 30, 1996, respectively. The Company believes that
significant research and development expenditures will be required in order for
the Company to remain competitive. Accordingly, the Company expects that
research and development expenses will increase substantially in the future.
 
     The Company's research and development and marketing departments work
closely in the selection of research projects. Current research activities
include projects in the following four areas:
 
     - Extension of VirtualPIN architecture.
 
     - Development of a suite of Seller tools that facilitate various activities
       using FVIPS.
 
     - Development of a suite of tools using the Company's E-mail confirmation
       technology for automated electronic mail dialogues with customers for a
       variety of applications.
 
     - Development of advanced application-level services, including systems for
       permitting extremely small payments (micro-transactions), systems for the
       collection of royalties on copyrighted materials, systems for the
       facilitation of pay-per-use software (including games) and systems for
       the management of cryptographic keys.
 
   
     There can be no assurance, however, that any of these services will be made
commercially available on a timely and cost-effective basis, or at all, or that
if introduced, these services will achieve market acceptance.
    
 
     The Company believes that its software development team represents a
significant competitive advantage. The Company has world-class expertise in
E-mail technology with particular emphasis on E-mail-based distributed services.
The Company also has substantial expertise in other key areas of
Internet-related technology, such as Java and VRML technology and cryptography,
as well as in the development of scalable and reliable distributed systems. The
Company's research and product development team includes among others Nathaniel
Borenstein, the primary author of a number of Internet E-mail standards, and
Marshall Rose, an expert in a number of Internet technologies. The Company's
ability to attract and retain highly qualified employees will be the principal
determinant of its success in maintaining technological leadership.
 
     The Company's ability to design, develop, test and support new software
products and enhancements on a timely basis that meet changing customer needs
and respond to technological developments and emerging industry standards is
critical to the Company's future success. There can be no assurance that the
Company will be successful in developing and marketing new software products and
enhancements that meet changing customer needs and respond to such technological
changes or evolving industry standards. The Company's current services are
designed around certain widely used and accepted standards, including the MIME
and SMTP E-mail standards and upon process-based security via an E-mail
confirmation. Current and future use of the Company's services will depend, in
part, on industry acceptance of such standards and practices as they apply to
the Internet and Internet commerce.
 
COMPETITION
 
     The market for products and services that enable the sale of goods and
services over the Internet is expected to be intensely competitive and, to the
extent commercial activity over the Internet increases, the
 
                                       47
<PAGE>   51
 
   
Company expects competition to increase significantly. There are no substantial
barriers to entry into the Company's business, and the Company expects
established and new entities to enter the market for Internet payment systems
and interactive Internet communications in the near future. It is possible that
a single supplier will dominate one or more market segments. Furthermore, since
there are many potential entrants to the field, it is extremely difficult to
assess which companies are likely to offer competitive products and services in
the future, and in some cases it is difficult to discern whether an existing
service is competitive with the Company's current services.
    
 
   
     The Company's principal competitors in the market for consumer-initiated
purchases over the Internet include providers of encrypted credit card
transaction systems such as CyberCash, Verifone, Open Market, Netscape and GC
Tech and providers of electronic cash payment systems such as DigiCash. The
Company expects that credit card processors and acquiring banks will also offer
credit card-based payment systems if SET protocols proposed by Visa, MasterCard,
Microsoft and Netscape are adopted and/or accepted as a standard for Internet
commerce. SET comprises openly published communication and process protocols
intended to facilitate encrypted credit card transactions over the Web. The
Company may experience additional competition from Internet service providers
and Internet directory companies who enter the market for Internet payment
services. Companies such as AOL, CompuServe, Microsoft, IBM, AT&T, Hewlett-
Packard and Federal Express, which possess large, existing customer bases or
ready distribution channels, could develop, market or resell a number of payment
alternatives including, but not limited to, encrypted credit card payment and
digital cash payment systems. Additionally, competitors such as Checkfree may
emerge to provide payment systems based on alternative systems or methods other
than credit cards or digital cash, such as Internet checking transaction
systems. The Company also competes with the direct transmission of unprotected
credit card information for commercial transactions over the Internet (i.e., "in
the clear" transactions), which is currently the primary method for Internet
commercial transactions that use a credit card as a form of payment. The Company
believes that mail order companies and companies that sell from catalogues using
"800" telephone numbers also compete with Internet payment systems. As the
Company expands the applications of its VirtualPIN architecture, it will compete
with a broader range of companies including traditional advertising,
merchandising and direct marketing companies as well as additional entrants into
the interactive Internet communications market.
    
 
   
     Several of the Company's current and potential competitors have longer
operating histories, greater name recognition, larger installed customer bases,
more diversified lines of products and services and significantly greater
financial, technical, marketing and other resources than the Company. Such
competitors may be able to undertake more extensive marketing campaigns, adopt
more aggressive pricing policies and make more attractive offers to individuals,
businesses and financial institutions. In addition, many of the Company's
current or potential competitors have broad distribution channels that may be
used to bundle competing products directly to end-users or purchasers. If such
competitors were to bundle competing products for their customers, the demand
for the Company's services might be substantially reduced, and the ability of
the Company to successfully effect the distribution of its products and the
utilization of its services would be substantially diminished. As a result of
the foregoing or other factors, there can be no assurance that the Company will
be able to compete effectively with current or future competitors or that the
competitive pressures faced by the Company will not have a material adverse
effect on the Company's business, financial condition and results of operations.
    
 
PROPRIETARY RIGHTS
 
     The Company's success and ability to compete is dependent in part upon its
proprietary technology. The Company relies primarily upon copyright, trade
secret and trademark law to protect its technology. The Company has no patents.
The Company has applied for two U.S. patents on portions of its FVIPS system.
While the Company believes that its pending patent applications relate to
patentable inventions, the Company's set of claims with respect to its first
patent application was rejected by the PTO. While the Company is vigorously
protesting the PTO's position, there can be no assurance that patents will be
granted pursuant to the Company's applications, or that if granted, such patents
would survive a legal challenge to their validity, or provide adequate
protection. The Company generally enters into confidentiality and
 
                                       48
<PAGE>   52
 
assignment agreements with its employees, consultants and vendors and generally
controls access to and distribution of its software, documentation and other
proprietary information. Despite these precautions, it may be possible for a
third party to copy or otherwise obtain and use the Company's services or
technology without authorization or to develop similar services or technology
independently. In addition, effective copyright and trade secret protection may
be unenforceable or limited in certain foreign countries, and the global nature
of the Internet makes it difficult to control the ultimate destinations of the
Company's services. To license its software to Sellers, the Company often relies
upon on-screen licenses that are not manually signed by the end users and,
therefore, may be unenforceable under the laws of certain jurisdictions. Despite
the Company's efforts to protect its proprietary rights, third parties may
attempt to copy aspects of the Company's products or services or to obtain and
use information that the Company regards as proprietary. Policing unauthorized
use of the Company's products and services is difficult, particularly in a
global environment in which the Company operates, and the laws of other
countries may afford the Company little or no effective protection of its
intellectual property. There can be no assurance the steps taken by the Company
will prevent misappropriation of its technology or that such agreements will be
enforceable. In addition, litigation may be necessary in the future to enforce
the Company's intellectual property rights, to protect the Company's trade
secrets, to determine the validity and scope of the proprietary rights of
others, or to defend against claims of infringement or invalidity. Such
litigation, whether successful or unsuccessful, could result in substantial
costs and diversions of resources, either of which could have a material adverse
effect on the Company's business, financial condition and results of operations.
 
   
     The Company is aware of patents held by independent third parties in the
area of Internet payment systems. No assurance can be given as to the
applicability of such patents to the Company's services and technologies. The
assertion of these patent rights, if successful, could result in substantial
cost to the Company. There can be no assurance that the Company's services are
not, or in the future will not be, within the scope of such patents or any other
existing or future patents, and any litigation arising thereunder, even if
successfully contested, could have a material adverse effect on the Company's
business, financial condition and results of operations. The Company was named
as a defendant in a patent infringement suit filed by E-data in August 1995. The
suit was dismissed without prejudice in March 1996, and the Company now holds an
exclusive license under the Freeny patent for Internet payment systems, E-data's
applicable patent for Internet payment systems. In addition, the Company from
time to time has received, and may receive in the future, other notices of
claims of infringements of other parties' proprietary rights. There can be no
assurance that additional claims for infringement or invalidity (or claims for
indemnification resulting from infringement claims) will not be asserted or
prosecuted against the Company. If any such claims or actions are asserted, the
Company may again seek to obtain a license under a third party's intellectual
property rights. There can be no assurance that such a license would be
available on reasonable terms or at all, and the assertion or prosecution of any
such claims could have a material adverse effect on the Company's business,
financial condition and results of operations.
    
 
GOVERNMENT REGULATION
 
     With the dramatic growth of Internet commerce, the Company expects that new
laws and regulations will be enacted that may have an effect on its business and
financial results. The Company currently operates as a facilitator of
transactions over the Internet and does not engage in electronic funds transfers
from consumer accounts. Accordingly, the Company does not believe that its
current activities subject it directly to regulation.
 
     The Company transacts business with credit card issuers and other financial
services companies which are subject to comprehensive regulations, including
consumer lending regulations and regulations governing electronic funds
transfers. Regulation E, promulgated by the Federal Reserve Board pursuant to
the Electronic Fund Transfer Act, governs transfers of funds from consumer
accounts by various means, primarily electronic. Among other things, Regulation
E limits the liability of consumers for unauthorized electronic withdrawals from
their accounts; provides procedures for resolving errors; and requires regulated
institutions to provide disclosures, terminal receipts and account statements.
 
     Although the Company believes that its current services are not subject to
Regulation E, there is no assurance that the Federal Reserve Board will not
require all or certain of the Company's services to comply
 
                                       49
<PAGE>   53
 
with Regulation E, revise Regulation E or adopt new rules and regulations
affecting electronic commercial transactions that could result in increased
operating costs for the Company or for the principal users of its services and
could also reduce the convenience and functionality of the Company's services,
possibly resulting in reduced market acceptance. For example, the Federal
Reserve Board is considering regulatory changes to Regulation E as it affects
stored value systems. Stored value systems provide a user with a device or
mechanism to purchase goods and services with a prepaid account (e.g., prepaid
long distance telephone cards). These changes may affect the Company's business
in a manner which is currently difficult to predict. Congress has directed the
Federal Reserve Board to study whether provisions of the Electronic Fund
Transfer Act could be applied to stored value products without adversely
impacting the cost, development and operation of such products, and whether
alternatives to regulation could more efficiently achieve the objectives
embodied in that Act. The Federal Reserve Board may not finalize any amendments
to Regulation E that would regulate stored value products until the later of (a)
three months after the study is submitted to Congress, or (b) June 30, 1997. In
addition, if the Federal Reserve Board were to challenge the Company's position,
responding to such a challenge could result in significant expenditures of the
Company's financial and management resources, which could have a material
adverse effect on the Company's business, financial condition and results of
operations.
 
     Because of the growth in the electronic commerce market, Congress has
debated whether or not to regulate providers of services and transactions in
this market, and federal or state authorities could enact laws, rules or
regulations affecting the Company's business or operations. Senior officials
from several regulatory
agencies, including the Federal Reserve Board and the Office of the Comptroller
of the Currency, have indicated that those agencies have refrained from
promulgating regulations in order to encourage continued development of
electronic commerce, but will monitor this area closely in the future. Other
government agencies in addition to the banking agencies, including the Federal
Trade Commission and the Federal Communications Commission, may promulgate rules
and regulations affecting the Company's activities or those of the users of the
Company's products and services. The Company also may be subject to federal,
state and foreign money transmitter laws which impose record-keeping and
registration and bonding requirements. In addition, the Company may be affected
by the efforts of states to tax online service providers even when they have no
presence within the state. If enacted or deemed applicable to the Company, such
laws, rules or regulations could be imposed on the Company's activities or its
business, thereby rendering the Company's business or operations more costly or
less efficient, either of which would have a material adverse effect on the
Company's business, financial condition and results of operations.
 
EMPLOYEES
 
   
     As of October 31, 1996, the Company had a total of 94 employees, including
36 in operations, 19 in research and development, 20 in marketing and sales and
19 in general and administration. In addition, the Company had under contract 17
consultants and contractors.
    
 
     The Company's future success depends to a significant extent upon the
continued service of its key technical and senior management personnel and upon
its ability to attract and retain additional highly skilled creative, technical,
financial and strategic marketing personnel. Competition for such personnel is
intense. There can be no assurance that the Company will be successful in
attracting and retaining such personnel, and the failure to do so could have a
material adverse effect on the Company's business, financial condition and
results of operations. See "Management." None of the Company's employees are
represented by a labor union. The Company has never experienced a work stoppage
and believes that its relationships with its employees are good.
 
FACILITIES
 
     The Company's corporate facility consists of approximately 20,000 square
feet of leased space in San Diego, California. Of this space, approximately
2,900 square feet is subleased through July 1997, 10,600 square feet is leased
through May 1999 and 6,500 square feet is leased through September 1999. The
Company also leases 2,390 square feet in Ann Arbor, Michigan. This space is
leased through April 30, 1999. The Company leases space from First USA
Paymentech within its facilities in Dallas, Texas. The Company believes that
sufficient additional space will be available as needed.
 
                                       50
<PAGE>   54
 
   
     The Company's operations are dependent in part upon its ability to protect
its operating systems against physical damage from fire, floods, earthquakes,
power loss, telecommunications failures, break-ins and similar events. The
Company does not presently have redundant, multiple site capacity in the event
of any such occurrence. Despite the implementation of network security measures
by the Company, its servers are also potentially vulnerable to computer viruses,
break-ins and similar disruptions from unauthorized tampering with the Company's
computer system. The occurrence of any of these events could result in
interruptions, delays or cessations in service to users of the Company's
products and services, which could have a material adverse effect on the
Company's business, results of operations and financial condition.
    
 
                                       51
<PAGE>   55
 
                                   MANAGEMENT
 
EXECUTIVE OFFICERS AND DIRECTORS
 
     The executive officers and directors of the Company and their ages as of
October 31, 1996 are as follows:
 
   
<TABLE>
<CAPTION>
                 NAME            AGE                       POSITION
        -----------------------  ---     ---------------------------------------------
        <S>                      <C>     <C>
        Lee H. Stein             43      Chairman of the Board and Chief Executive
                                         Officer
        Michael D. Schauer       35      President of Financial Services
        Thomas A. Daniel         36      Vice President of Merchant Services
        Nathaniel S. Borenstein  39      Chief Scientist
        John J. Donegan          56      Vice President, Operations
        Marshall T. Rose         35      Technical Advisor, Office of the Chairman
        John M. Stachowiak       44      Vice President, Finance & Administration and
                                         Chief Financial Officer
        Robert S. Epstein(1)     44      Director
        Tawfiq N. Khoury(1)(2)   66      Director
        Scott Loftesness         49      Director
        John A. McKinley         38      Director
        Pamela H. Patsley(2)     39      Director
        Jon M. Rubin(2)          28      Director
</TABLE>
    
 
- ---------------
(1) Member of the Audit Committee
(2) Member of the Compensation Committee
 
     MR. STEIN, a founder of the Company, has served as Chairman of the Board of
the Company since January 1996 and as a director and Chief Executive Officer of
the Company since March 1994. Since 1980, Mr. Stein has also been Chairman of
Stein & Stein Incorporated, a firm which has provided advisory and management
services to a selected clientele of high net worth and entertainment industry
individuals, and which is the general partner of The Stein Company, Ltd., an
investment partnership. Mr. Stein is a director of Scripps Foundation for
Medicine and Science, a former director of the American Cancer Society and
former chairman of Jack Murphy Stadium Authority, City of San Diego. Mr. Stein
is a member of the bar of the State of California and the Commonwealth of
Pennsylvania.
 
     MR. SCHAUER has served as the Company's President of Financial Services
since September 1996. From 1993 to September 1996, Mr. Schauer was President,
Consumer Financial Services of GE Capital. Prior to joining GE Capital, Mr.
Schauer was with Valley National Bank where he was Senior Vice President --
Retail Lending from 1989 to 1992 and Executive Vice President -- Retail Lending
from 1992 to 1993. Mr. Schauer also served as a director of the Mastercard U.S.
Region Board from March 1994 through September 1996.
 
   
     MR. DANIEL has served as the Company's Vice President of Merchant Services
since October 1996. From April 1994 to September 1996, Mr. Daniel served as
President and Chief Operating Officer of Intuit Services Corp. Prior to joining
Intuit Services Corp., Mr. Daniel worked at Automatic Data Processing, Inc. from
1982 through March 1994, serving as Senior Director of the Softpay Services
Division as his last position.
    
 
     DR. BORENSTEIN, a founder of the Company, has served as the Company's Chief
Scientist since March 1994. Dr. Borenstein was also a member of the technical
staff in the Interpersonal Communication Group at Bellcore from 1989 through
1994. In 1985, Dr. Borenstein joined Carnegie Mellon University where he served
as a system designer until 1988, a lecturer until 1989 and as manager of
applications development from 1988 to 1989. Dr. Borenstein is a director of
Computer Professionals for Social Responsibility and the Institute for Global
Communication.
 
     DR. DONEGAN has served as the Company's Vice President of Operations since
July 1996 and served as a consultant to the Company from March 1996 to July
1996. He has been President of John Donegan Associates, Inc., a computer systems
and network consulting firm, since October 1994. Dr. Donegan retired from the
United States Navy in August 1994 as a Rear Admiral. From January 1992 to August
1994, Rear Admiral Donegan was the first Commander of the Naval Command, Control
and Ocean Surveillance Center,
 
                                       52
<PAGE>   56
 
a major Navy warfare center and laboratory in San Diego. From June 1989 to
December 1991, he served as the Commanding Officer of the Naval Research
Laboratory in Washington, D.C.
 
     DR. ROSE, a founder of the Company, has served as Technical Advisor, Office
of the Chairman of the Company since July 1996. From March 1994 to July 1996,
Dr. Rose was a consultant to the Company. Dr. Rose has also been a Principal and
owner of Dover Beach Consulting, Inc., an Internet consulting company, since
August 1991. From January 1990 to May 1991, Dr. Rose was the principal
scientist, and, from April 1989 to December 1989, a senior scientist at PSI,
Inc. (formerly NYSERNet, Inc.), an Internet services company.
 
     MR. STACHOWIAK has served as the Company's Vice President, Finance and
Administration and Chief Financial Officer since October 1996. From August 1996
to October 1996, Mr. Stachowiak served as Chief Administrative Officer of the
Company. Mr. Stachowiak also served as a consultant to the Company from May 1996
to August 1996. Mr. Stachowiak served as Vice President, Finance and
Administration and Chief Financial Officer of NeoPath, Inc, a medical device
company, from October 1994 to April 1996. Mr. Stachowiak served as Vice
President, Administration and Process Improvement of US West New Vector Group,
Inc. from January 1991 to October 1994 and as Vice President, Finance and
Administration and Chief Financial Officer from July 1987 to December 1990.
 
     DR. EPSTEIN has served as a director of the Company since December 1995.
Dr. Epstein was a founder of Sybase, Inc., a database software developer
("Sybase"), and has served as Executive Vice President and a director of Sybase
since November 1984. Prior to that, he served as Vice President of Product
Development for Britton-Lee, Inc., a relational database hardware manufacturer.
 
   
     MR. KHOURY has served as a director of the Company since March 1994 and was
Chairman of the Board of Directors from March 1994 to January 1996. Mr. Khoury
has also served as Chairman of the Board of Directors and Chief Executive
Officer of Pacific Scene, Inc., a company which was a diversified builder
headquartered in San Diego, since August 1971; as Chairman of the Board of
Directors of 2111 Corporation, a property management company, since June 1985;
and a managing director of K Enterprises, an investment company, since August
1991.
    
 
   
     MR. LOFTESNESS has served as a director of the Company since November 1996.
Mr. Loftesness is Group Executive of First Data Merchant Systems group of First
Data Corporation. First Data Merchant Systems is responsible for service
management, product and systems development and systems and network operations
for all of First Data's merchant payment processing activities. Prior to joining
First Data in 1994, Mr. Loftesness held a series of payment systems, systems
development and business development positions at Visa International from 1985
to 1989 and 1991 to 1994, Fidelity Investments from 1989 to 1991 and IBM from
1969 to 1985.
    
 
   
     MR. MCKINLEY has served as a director of the Company since July 1996. Mr.
McKinley has been the Chief Technology and Information Officer of GE Capital
since October 1995. From February 1982 to September 1995, Mr. McKinley served as
a consultant for Ernst & Young, including serving as a consulting partner from
October 1992 to September 1995.
    
 
     MS. PATSLEY has served as a director of the Company since December 1995.
Ms. Patsley has been President, Chief Executive Officer and a director of First
USA Paymentech since December 1995. She has also served as President and Chief
Executive Officer of First USA Merchant Services, a wholly-owned subsidiary of
First USA Paymentech, since December 1991 and Executive Vice President and
Manager since July 1990, and as Chairman of the Board of First USA Financial
Services, Inc., a wholly-owned subsidiary of First USA Paymentech, since August
1994. Ms. Patsley has also served as Executive Vice President and Secretary of
First USA, Inc. since July 1989. Ms. Patsley was Chief Financial Officer of
First USA, Inc. and its predecessor from January 1987 to April 1994 and a Senior
Vice President prior to such time. Ms. Patsley currently serves on the Delivery
Systems Advisors' Committees of VISA USA, Inc. and VISA International, Inc. Ms.
Patsley has also served as a director of First USA Bank since November 1993.
 
     MR. RUBIN has served as a director of the Company since September 1994. Mr.
Rubin has been President and a director of Next Century Communications Corp.
("NCCC"), a direct marketing agency and
 
                                       53
<PAGE>   57
 
holding company for numerous direct marketing businesses and related
investments, since June 1993, and was President of its Strategic Response
division from October 1990 to June 1993.
 
     Effective upon the closing of this offering, the Board of Directors will be
divided into three classes with each director serving a three-year term and one
class being elected at each year's annual meeting of stockholders. The initial
members of such classes will be determined at a meeting of stockholders in
October 1996. There are no family relationships between any directors or
executive officers of the Company.
 
                                       54
<PAGE>   58
 
BOARD COMMITTEES
     The Audit Committee of the Board of Directors was formed in July 1996 to
review the internal accounting procedures of the Company and consult with and
review the services provided by the Company's independent auditors. The
Compensation Committee of the Board of Directors was formed in January 1996 to
review and recommend to the Board the compensation and benefits of all officers
of the Company and review general policy relating to compensation and benefits
of employees of the Company. The Compensation Committee also administers the
issuance of stock options and other awards under the Company's stock plans.
 
DIRECTOR COMPENSATION
   
     Directors of the Company receive reimbursement of expenses for attending
meetings of the Board of Directors. In April 1996, Lee H. Stein, Tawfiq N.
Khoury and Jon Rubin received fully-vested stock options to purchase 475,000,
100,000 and 90,000 shares of the Company's Common Stock, respectively, and NCCC,
an affiliate of Mr. Rubin's, received an option to purchase 135,000 shares of
Common Stock; each such option has an exercise price of $6.30 per share.
Directors are also eligible to receive stock option grants under the Company's
1995 Stock Plan. On October 8, 1996, each of the Company's non-employee
directors was granted a fully vested option to purchase 5,000 shares of the
Company's Common Stock at an exercise price of $10.50 per share. In October
1996, the Board determined that, in the future, non-employee directors shall
receive a fully vested option to purchase 5,000 shares of the Company's Common
Stock upon such director's election to the Board (the "Initial Grant") and a
fully vested option to purchase 2,000 shares of the Company's Common Stock
immediately following the Company's annual meeting of stockholders (the "Annual
Grant"). Initial Grants and Annual Grants shall be made under the Company's 1995
Stock Plan. Scott Loftesness received an Initial Grant of a fully vested option
to purchase 5,000 shares of the Company's Common Stock at an exercise price of
$11.00 per share upon joining the Board in November 1996. Each of the Company's
current non-employee directors is eligible to receive Annual Grants, commencing
on the Company's 1997 annual meeting of stockholders.
    
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
     The Company's Compensation Committee was formed in January 1996 to review
and approve the compensation and benefits for the Company's executive officers,
administer the Company's stock option plans and make recommendations to the
Board of Directors regarding such matters. The committee is currently composed
of Ms. Patsley, Mr. Khoury and Mr. Rubin. Ms. Patsley serves as President and
Chief Executive Officer of First USA Paymentech, a beneficial owner of more than
5% of the Company's capital stock. Mr. Khoury beneficially owns more than 5% of
the Company's capital stock. Mr. Rubin is President of NCCC, a holder of more
than 5% of the Company's capital stock. See "Principal Stockholders." For a
description of certain transactions involving the Company and NCCC, Mr. Khoury
and a corporate affiliate of First USA Paymentech, see "Certain Transactions."
No interlocking relationship exists between the Company's Board of Directors or
Compensation Committee and the board of directors or compensation committee of
any other company, nor has any such interlocking relationship existed in the
past.
 
EXECUTIVE COMPENSATION
   
     The following table shows the compensation paid by the Company during the
fiscal year ended December 31, 1995 to the Company's Chairman and Chief
Executive Officer and Nathaniel Borenstein, the Company's only executive officer
whose salary plus bonus exceeded $100,000 during such year (the "Named
Officer").
    
 
                           SUMMARY COMPENSATION TABLE
 
   
<TABLE>
<CAPTION>
                                                                           ANNUAL COMPENSATION
                                                                           -------------------
                       NAME AND PRINCIPAL POSITION                          SALARY      BONUS
- -------------------------------------------------------------------------  --------     ------
<S>                                                                        <C>          <C>
Lee H. Stein.............................................................  $     --     $   --
  Chairman and Chief Executive Officer
Nathaniel Borenstein(2)..................................................   130,000         --
  Chief Scientist
</TABLE>
    
 
   
     Mr. Stein, Mr. Borenstein, Michael Schauer, the Company's President of
Financial Services, John M. Stachowiak, the Company's Vice President, Finance
and Administration and Chief Financial Officer and Marshall T. Rose, Technical
Advisor, Office of the Chairman, are currently compensated at annual rates of
    
 
                                       55
<PAGE>   59
 
$240,000, $200,000, $275,000, $200,000 and $200,000, respectively. Fifty percent
of Mr. Stein's compensation is deferred until such time as the Company's
Preferred Stock is converted into Common Stock pursuant to the Company's
Certificate of Incorporation, which is expected to occur at the closing of this
offering. Any deferred amount accrues interest at an annual rate of 7.0%.
 
OPTION GRANTS AND AGGREGATE OPTIONS EXERCISES DURING 1995 FISCAL YEAR
 
   
     The following table contains information concerning the grant of options to
purchase shares of Common Stock to the Named Officer and the only additional
grant to an officer of the Company during the fiscal year ended December 31,
1995.
    
 
   
                       OPTION GRANTS IN FISCAL YEAR 1995
    
 
   
<TABLE>
<CAPTION>
                                                                                             POTENTIAL
                                                INDIVIDUAL GRANTS                           REALIZABLE
                             -------------------------------------------------------     VALUE AT ASSUMED
                                            PERCENT OF                                    ANNUAL RATES OF
                             NUMBER OF        TOTAL                                         STOCK PRICE
                              SHARES         OPTIONS                                     APPRECIATION FOR
                             UNDERLYING     GRANTED TO      EXERCISE                      OPTION TERM(2)
                              OPTIONS      EMPLOYEES IN     PRICE PER     EXPIRATION     -----------------
                              GRANTED      FISCAL 1995      SHARE(1)         DATE         5%         10%
                             ---------     ------------     ---------     ----------     ----       ------
<S>                          <C>           <C>              <C>           <C>            <C>        <C>
Nathaniel S. Borenstein....    16,700           9.3%          $0.04          5/12/05     $420       $1,065
Marshall T. Rose...........     4,550           2.5%          $0.04          5/12/05     $114       $  290
</TABLE>
    
 
- ---------------
   
(1) All options were granted at the fair market value of the Common Stock on the
    date of grant, as determined by the Board of Directors of the Company. The
    option granted to Nathaniel S. Borenstein was fully exercisable on the date
    of grant. The option granted to Marshall T. Rose was subject to vesting and
    will be fully exercisable as of May 12, 1997.
    
 
   
(2) This column shows the hypothetical gains or option spreads of the option
    granted based on assumed annual compound stock appreciation rates of 5% and
    10% over the full ten-year term of the option. The assumed rates of
    appreciation are mandated by the rules of the Securities and Exchange
    Commission and do not represent the Company's estimate or projection of
    future Common Stock prices.
    
 
   
   AGGREGATE STOCK OPTION EXERCISES IN FISCAL 1995 AND FISCAL YEAR-END VALUES
    
 
   
     No options were exercised during fiscal 1995 by any executive officer. The
following table sets forth the number and value of exercisable and unexercisable
options held at December 31, 1995 by executive officers who held options to
purchase shares of the Company's capital stock as of such date.
    
 
   
                             YEAR-END OPTION VALUES
    
 
   
<TABLE>
<CAPTION>
                                                 NUMBER OF SECURITIES
                                                      UNDERLYING                   VALUE OF UNEXERCISED
                                                UNEXERCISED OPTIONS AT             IN-THE-MONEY OPTIONS
                                                   DECEMBER 31, 1995              AT DECEMBER 31, 1995(1)
                                             -----------------------------     -----------------------------
                   NAME                      EXERCISABLE     UNEXERCISABLE     EXERCISABLE     UNEXERCISABLE
- -------------------------------------------  -----------     -------------     -----------     -------------
<S>                                          <C>             <C>               <C>             <C>
Nathaniel S. Borenstein....................     16,700               0           $ 4,676           $   0
Marshall T. Rose...........................      1,138           3,412           $   319           $ 995
</TABLE>
    
 
- ---------------
   
(1) Calculated by determining the difference between the deemed fair market
    value of the securities on December 31, 1995 underlying the options and the
    exercise price.
    
 
     Subsequent to December 31, 1995, (i) Lee H. Stein was granted options to
purchase 250,000 shares of the Company's Common Stock at an exercise price of
$1.00 per share and 475,000 shares of Common Stock at an exercise price of $6.30
per share, (ii) Nathaniel S. Borenstein was granted options to purchase 14,500
shares of the Company's Common Stock at an exercise price of $0.32 per share and
100,000 shares of Common Stock at an exercise price of $6.30 per share, (iii)
Marshall T. Rose was granted an option to purchase 100,000 shares of the
Company's Common Stock at an exercise price of $6.30 per share,
 
                                       56
<PAGE>   60
 
(iv) John M. Stachowiak was granted options to purchase an aggregate of 125,000
shares of the Company's Common Stock at an exercise price of $10.50 per share,
and (v) Michael D. Schauer was granted options to purchase 225,000 shares of the
Company's Common Stock at an exercise price of $10.50 per share. No officer of
the Company exercised options to purchase the Company's Common Stock during the
fiscal year ended December 31, 1995.
 
STOCK PLANS
 
   
     1994 Stock Plan. The 1994 Incentive and Non-Statutory Stock Option Plan
(the "1994 Stock Plan") provides for the grant of stock options to employees,
officers, directors of and certain other persons providing services to the
Company. Under the 1994 Stock Plan, the Company may grant options that are
intended to qualify as incentive stock options within the meaning of Section 422
of the Internal Revenue Code of 1986, as amended (the "Code") and options not
intended to qualify as incentive stock options. Incentive stock options may only
be granted to employees of the Company. Under the 1994 Stock Plan, 461,250
shares of Common Stock were subject to outstanding options as of the date of
this Prospectus. Options with respect to 454,832 of such shares have vested as
of November 26, 1996. By resolution of the Board of Directors of the Company, no
additional options may be granted under the 1994 Stock Plan. The 1994 Stock Plan
is administered by the Board of Directors or a committee thereof. Generally,
options vest over two years and must be exercised within ten years. All options
are non-transferable other than by will or the laws of descent and distribution.
    
 
     The 1994 Stock Plan provides that, in the event the Company is a party to a
reorganization or merger with one or more other corporations, whether or not the
Company is the surviving corporation, or if the Company consolidates with one or
more other corporations or the Company is liquidated or sells or otherwise
disposes of substantially all of its assets to another corporation ("Transfer of
Control"), the Board may accelerate the time for exercise of all unexercised and
unexpired options to and after a date prior to the effective date of a Transfer
of Control. The Board may also cancel all outstanding options, provided that,
holders receive notice and have the right to exercise options then exercisable
(including options accelerated by the Board). If the Board does not cancel such
options, unexercised options shall remain outstanding and shall be exercisable
either for Common Stock or, if applicable, any form of consideration received
pursuant to the terms of the Transfer of Control.
 
   
     1995 Stock Plan. The 1995 Stock Plan of the Company provides for the grant
of stock options to employees, officers, directors and consultants of the
Company and any subsidiaries. The 1995 Stock Plan, as amended and restated by
the Board in October 1995, is subject to stockholder approval. Under the 1995
Stock Plan, the Company may grant options that are intended to qualify as
incentive stock options within the meaning of Section 422 of the Code and
options not intended to qualify as incentive stock options. Incentive stock
options may only be granted to employees of the Company and any subsidiaries.
Under the 1995 Stock Plan, 3,000,000 shares of Common Stock have been reserved
for issuance upon exercise of granted options, of which 1,286,895 shares of
Common Stock were subject to outstanding options as of November 26, 1996.
Options with respect to 207,275 of such shares have vested as of November 26,
1996.
    
 
     The 1995 Stock Plan is administered by the Board of Directors or a
committee thereof. Subject to the provisions of the 1995 Stock Plan, the Board
or committee has the authority to select the persons to whom awards are granted
and determine the terms of each award, including (i) the number of shares of
Common Stock covered by the award, (ii) when the award becomes exercisable
subject to certain limitations, (iii) the exercise price of the award and (iv)
the duration of the option (which may not exceed ten years and five years in the
case of incentive options granted to stockholders who hold more than ten percent
of the Company's capital stock). Generally, 25% of shares subject to an option
vest at the end of the first year and 1/48 of the shares subject to such option
vests each month thereafter. Generally, options must also be exercised upon the
earlier of (i) 90 days after the termination of the Optionee's employment or
(ii) ten years. All options are non-transferable other than by will or the laws
of descent and distribution.
 
     The 1995 Stock Plan provides that in the event of a merger of the Company
with or into another corporation, the options may be assumed or an equivalent
option substituted by the successor corporation or a parent or subsidiary of
such successor corporation. If the options are not so assumed or substituted
for, the options shall automatically become fully vested and exercisable. In the
event of a proposed dissolution or
 
                                       57
<PAGE>   61
 
liquidation of the Company, unexercised options shall terminate immediately
prior to the consummation of such dissolution or liquidation.
 
   
     Employee Stock Purchase Plan. The Company's Employee Stock Purchase Plan
(the "Purchase Plan") provides for the purchase by eligible employees of shares
of the Company's Common Stock. The Purchase Plan was adopted by the Board of
Directors in July 1996 and approved at the annual stockholders' meeting in
October 1996. A total of 100,000 shares of Common Stock have been reserved for
issuance under the Purchase Plan. The Purchase Plan, which is intended to
qualify under Section 423 of the Code, is administered by the Compensation
Committee of the Board of Directors. Employees (including officers and employee
directors) of the Company or any subsidiary of the Company designated by the
Board for participation in the Purchase Plan are eligible to participate in the
Purchase Plan if they are customarily employed for more than 20 hours per week
and more than five months per calendar year. The Purchase Plan will be
implemented during concurrent 24 month offering periods each of which will
initially be divided into four consecutive six-month purchase periods, subject
to change by the Board of Directors. Offering periods generally begin in January
and July of each year. The initial offering period will begin shortly after the
effective date of the offering and will end in December 1997. The Purchase Plan
terminates on the earliest of (i) the last business day of December 2006; (ii)
the date on which all shares available for issuance have been sold or (iii) the
date on which all purchase rights are exercised in connection with an
acquisition or change in control of the Company. The Company has not yet offered
or sold shares of Common Stock to employees pursuant to the Purchase Plan. The
Purchase Plan permits eligible employees to purchase Common Stock through
payroll deductions, which may not exceed 20% of an employee's compensation
during a purchase period. Shares are purchased on the last day of each purchase
period. The price at which stock may be purchased under the Purchase Plan is
equal to 85% of the lower of the fair market value of the Company's Common Stock
on the first day of the offering period or the last day of the purchase period.
Employees may end their participation in the offering at any time during the
offering period, and participation ends automatically on termination of
employment with the Company. In addition, participants generally may not
purchase stock having a value greater than $25,000 in any calendar year.
    
 
EMPLOYMENT AGREEMENTS
 
     The Company has entered into employment agreements with Messrs. Stein,
Schauer, Borenstein, Rose and Stachowiak.
 
   
     Mr. Stein's employment agreement, effective as of January 1996, provides
for an annual base salary of $240,000. The agreement provides that Mr. Stein
shall serve as the Company's Chairman and Chief Executive Officer. The agreement
may be terminated by either party at will, at any time. The agreement also
provides for a payment to Mr. Stein of one year's salary and vesting of all
unvested options in the event that he is terminated (other than for cause) from
his position as the Company's Chairman of the Board of Directors or in the event
of certain changes of the composition of the Board of Directors or the Company's
stockholder base. In the event Mr. Stein is terminated (other than for cause)
from his employment as Chief Executive Officer and remains Chairman of the Board
of Directors without a reduction in compensation, then all of Mr. Stein's
unvested options shall continue to vest during such time that Mr. Stein
continues to serve as Chairman of the Board of Directors.
    
 
     Mr. Schauer's employment agreement, dated August 26, 1996, provides for an
annual base salary of $275,000, with eligibility for a bonus of up to 100% of
such annual salary as a bonus, provided that, in February 1997, Mr. Schauer
shall receive at least 50% of such amount as a guaranteed bonus. In addition,
Mr. Schauer shall receive approximately $23,000 per month during the first six
months of the agreement as compensation for foregone bonus payments from Mr.
Schauer's previous employer. Pursuant to the agreement, the Company granted Mr.
Schauer an option to purchase 225,000 shares of the Company's Common Stock
50,000 shares of which shall vest upon the closing of this offering. The
agreement provides that Mr. Schauer shall receive severance payment equal to one
year's salary plus the greater of $275,000 or the previous year's bonus in the
event Mr. Schauer is terminated (other than for cause). In addition, if Mr.
Schauer is terminated (other than for cause) prior to the first anniversary of
the agreement, then all of Mr. Schauer's unvested options shall vest and become
exercisable; if such termination occurs after such initial anniversary, then all
shares subject to vesting within six months of such termination shall vest and
become
 
                                       58
<PAGE>   62
 
exercisable. The agreement also provides that the foregoing severance benefits
shall apply in the event of an adverse change in Mr. Schauer's employment
following a change in control.
 
     Mr. Rose's employment agreement, dated July 15, 1996, provides for an
annual base salary of $200,000. The agreement provides for an employment term of
two years, subject to an additional one-year period at the Company's option.
Following the termination of Mr. Rose's employment for any reason, the Agreement
provides that he shall remain available for one year to perform consulting
services for the Company for up to 15 hours per week at a rate of $1,500 per
hour. The agreement also grants registration rights to Mr. Rose, pursuant to
which Mr. Rose may participate in a Company registration, subject to any
existing registration rights agreement to which the Company is a party and
subject to the ability of underwriters to restrict participation in such
registrations.
 
     Mr. Borenstein's employment agreement, dated August 8, 1996, provides for
an annual base salary of $200,000. The agreement provides for an employment term
of two years, subject to an additional one-year period at the Company's option.
Following the termination of Mr. Borenstein's employment for any reason, the
Agreement provides that he shall remain available for one year to perform
consulting services for the Company for up to 15 hours per week at a rate of
$300 per hour. The agreement also grants registration rights to Mr. Borenstein,
pursuant to which Mr. Borenstein may participate in a Company registration,
subject to any existing registration rights agreement to which the Company is a
party and subject to the ability of underwriters to restrict participation in
such registrations.
 
     Mr. Stachowiak's employment agreement, dated October 14, 1996, provides for
an annual base salary of $200,000. Pursuant to the agreement, the Company
granted Mr. Stachowiak an option to purchase 100,000 shares of the Company's
Common Stock, which vests in accordance with the Company's 1995 Stock Plan, and
an option to purchase 25,000 shares of the Company's Common Stock which vests
six months after the closing of this offering.
 
LIMITATION OF LIABILITY AND INDEMNIFICATION MATTERS
 
     As permitted by the Delaware General Corporation Law (the "DGCL"), the
Company has included in its Certificate of Incorporation a provision to
eliminate the personal liability of its directors for monetary damages for
breach or alleged breach of their fiduciary duties as directors, subject to
certain exceptions. In addition, the Bylaws of the Company provide that the
Company is required to indemnify its officers and directors under certain
circumstances, including those circumstances in which indemnification would
otherwise be discretionary, and the Company is required to advance expenses to
its officers and directors as incurred in connection with proceedings against
them for which they may be indemnified. The Company has entered into
indemnification agreements with its officers and directors containing provisions
that are in some respects broader than the specific indemnification provisions
contained in the DGCL. The indemnification agreements require the Company, among
other things, to indemnify such officers and directors against certain
liabilities that may arise by reason of their status or service as directors or
officers (other than liabilities arising from willful misconduct of a culpable
nature), to advance their expenses incurred as a result of any proceeding
against them as to which they could be indemnified, and to obtain directors' and
officers' insurance if available on reasonable terms. At present, the Company is
not aware of any pending or threatened litigation or proceeding involving a
director, officer, employee or agent of the Company in which indemnification
would be required or permitted. The Company believes that its charter provisions
and indemnification agreements are necessary to attract and retain qualified
persons as directors and officers.
 
                                       59
<PAGE>   63
 
                              CERTAIN TRANSACTIONS
 
     Securities Issuances. On March 11, 1994, persons and entities affiliated
with Lee H. Stein, Chairman of the Board and Chief Executive Officer of the
Company, and Tawfiq N. Khoury, a director of the Company, purchased a total of
2,500,000 shares of Common Stock at a purchase price of $0.04 per share. The
persons and entities purchasing shares of Common Stock, and the number of shares
purchased by each, are as follows: Lee H. Stein (625,000 shares); June L. Stein,
the spouse of Mr. Stein (625,000 shares); and trusts for the benefit of Mr.
Khoury and his immediate family (1,250,000 shares).
 
     On September 19, 1994, Jon Rubin, a director of the Company, purchased
1,250,000 shares of the Company's Common Stock for an aggregate purchase price
of $200,000. In January 1996 Mr. Rubin transferred 1,000,000 of such shares to
NCCC. Mr. Rubin is the President of NCCC.
 
     On May 22, 1995, the Company sold an aggregate of 551,500 shares of Series
A Preferred Stock to Sybase and an affiliate of Unterberg Harris, each of which
purchased 275,750 shares for an aggregate purchase price of $485,320. The
Company agreed to redeem the shares purchased by Sybase at cost in the event
First Virtual chooses not to use the Sybase database platform. Such redemption
right remains in effect until such time as the shares purchased by Sybase are
converted into Common Stock, which will occur upon the closing of this offering.
Robert Epstein, a director of the Company, is a director and an Executive Vice
President of Sybase. See "Underwriting."
 
     On December 22, 1995, the Company entered into a Series B Preferred Stock
Purchase Agreement (the "Series B Agreement") with First USA Merchant Services,
pursuant to which the Company sold to First USA Merchant Services 783,945 shares
of its Series B Preferred Stock for an aggregate purchase price of $2.5 million.
In connection with the financing, the Company also issued to First USA Merchant
Services a warrant to purchase up to 852,272 shares of its Series A Preferred
Stock for $1.76 per share (the "Series A Warrant") and up to 940,734 shares of
its Series B Preferred Stock at $3.189 per share (the "Series B Warrant").
Pamela H. Patsley, a director of the Company, is the President and Chief
Executive Officer of First USA Merchant Services. In addition, First USA
Merchant Services received a warrant (the "Incentive Warrant") to purchase a
number of shares of the Company's Common Stock equal to up to four percent of
the Company's outstanding capital stock as of the date of exercise, which
warrant is exercisable only in the event that First USA Merchant Services
induces certain of its merchant customers to establish Internet sites employing
FVIPS. The Incentive Warrant expires immediately prior to the closing of this
offering.
 
     In connection with First USA Merchant Services' investment in the Company,
First Virtual, First USA Merchant Services and certain stockholders of the
Company entered into an Acquisition Option Agreement dated December 22, 1995
(the "Acquisition Option Agreement"), pursuant to which First USA Merchant
Services received the right to purchase all, but not less than all, outstanding
shares of the Company's capital stock held by such stockholders in exchange for
shares of Common Stock of First USA Merchant Services of equal value in
connection with First USA Merchant Services initial public stock offering,
subject to certain minimum valuation thresholds. The Acquisition Option
Agreement further provided for the exchange of options, warrants and other
rights to purchase shares of capital stock of the Company for equivalent rights
with respect to shares of capital stock of First USA Merchant Services, in the
event First USA Merchant Services chooses to exercise its acquisition right
pursuant to the Acquisition Option Agreement. The Acquisition Option Agreement
provided that First USA Merchant Services' rights pursuant to such agreement
terminates upon the earlier of (i) the effective date of a registration
statement relating to the initial public offering of First USA Merchant Services
or the Company or (ii) March 1997. The Company and First USA Merchant Services
entered into an agreement terminating First USA Merchant Services' rights
pursuant to the Acquisition Option Agreement on October 21, 1996.
 
     On March 31, 1996, the Company and First USA Merchant Services entered into
an amendment to the Series B Agreement, pursuant to which (i) First USA Merchant
Services purchased 465,000 shares of Series B Preferred Stock for an aggregate
purchase price of $1,482,885 upon partial exercise of the Series B Warrant, (ii)
the Series A Warrant and the unexercised portion of the Series B Warrant were
canceled, and (iii) in consideration for a cash payment of $3,017,115, the
Company issued to First USA Merchant Services warrants (the "New Warrants") to
purchase up to 852,272 shares of Series A Preferred Stock and up to
 
                                       60
<PAGE>   64
 
475,734 shares of Series B Preferred Stock at an exercise price of $0.01 per
share. The New Warrants expire in March 2001.
 
   
     On July 3, 1996, the Company and GE Capital entered into a Securities
Purchase Agreement, pursuant to which GE Capital purchased 130,952 shares of the
Company's Series C Preferred Stock and 107,144 shares of the Company's Common
Stock for an aggregate purchase price of $2.5 million. GE Capital also received
a warrant to purchase an additional $500,000 of Common Stock of the Company. The
per share exercise price of such warrant will be $10.50 in the event the Company
and GE Capital enter into a joint marketing agreement prior to December 31,
1996, and $15.00 otherwise. In connection with the financing, GE Capital agreed
that, for a period ending two years following the offering contemplated hereby,
GE Capital would (i) take such action as may be required so that all shares of
Common Stock owned by it would be voted for the Company's nominees to the Board
of Directors and (ii) refrain from soliciting proxies or participating in any
election contest relating to the election of Directors of the Company. The
Company and GE Capital also entered into a letter agreement providing that the
parties shall explore ways in which they can cooperate with respect to joint
marketing and market development activities. To date, the Company and GE Capital
have not agreed to undertake any joint marketing or market development
activities, and there can be no assurance that any such activities will ever be
undertaken or, if undertaken, will be of benefit to the Company. John McKinley,
a director of the Company, is Chief Technology and Information Officer of GE
Capital.
    
 
   
     On August 26, 1996 the Company and First Data entered into a Securities
Purchase Agreement, pursuant to which First Data purchased 200,000 shares of the
Company's Series D Preferred Stock at a price of $15.00 per share for an
aggregate purchase price of $3.0 million. First Data also received a warrant to
purchase up to an additional 1,500,000 shares of the Common Stock of the Company
at an exercise price ranging from $2.23 to $5.00 per share of Common Stock. The
right to exercise the warrants and the exercise price is conditioned upon First
Data securing the registration of a certain number of VirtualPINs. In connection
with the financing, First Data agreed that, for a period ending two years
following the offering contemplated hereby, First Data would (i) take such
action as may be required so that all shares of Common Stock owned by it would
be voted for the Company's nominees to the Board of Directors and (ii) refrain
from soliciting proxies or participating in any election contest relating to the
election of Directors of the Company. In connection with the financing, the
Company and First Data also entered into a Marketing Agreement dated August 26,
1996 (the "Marketing Agreement") providing that FDC shall develop a plan to
encourage credit card issuers affiliated with First Data to offer VirtualPIN
accounts to their cardholders. The Marketing Agreement provides for a minimum
expenditure by First Data of $1,000,000 during 1997 in support of such plan;
provided that in the event that First Data fails to expend such sum, it shall
only be obligated to reimburse the Company for 50% of the deficiency in its
expenditures. The Marketing Agreement provides that the Company and First
Virtual shall negotiate an agreement for joint development of a "digital
currency" payment system, that First Data shall be the sole credit provider with
respect to any such digital currency payment system, and that the interest float
generated by such payment system shall be shared in equal parts by the Company
and First Data. In addition, the Marketing Agreement contemplates that First
Data present to the Company a plan for assuming all of the Company's foreign
exchange settlement transactions as long as First Data is able to do so on
commercially reasonable terms or until December 1999, whichever occurs first.
Neither First Data nor the Company is under any obligation to enter into any
definitive commitment with respect to marketing activities, development of a
digital currency payment system or implementation of a foreign exchange
settlement system, and there can be no assurance that any such efforts will be
undertaken or, it undertaken, will be of benefit to the Company. Scott
Loftesness, a director of the Company, is Group Executive of First Data Merchant
Systems, a subsidiary of First Data.
    
 
     Loans from Affiliates. Between the Company's inception and June 30, 1996,
the Company borrowed a total of $400,000 from a trust affiliated with Mr. Khoury
(the "Khoury Trust"), and issued promissory notes (the "Khoury Trust Notes")
with such aggregate principal amount to the Khoury Trust. Between the Company's
inception and June 30, 1996, the Company also borrowed an aggregate of $800,000
from NCCC. The Company issued promissory notes with such an aggregate principal
amount to NCCC (the "NCCC Notes"). The Khoury Trust Notes and the NCCC Notes
bear an annual interest rate of 8% and were due and payable on June 1, 1999. On
May 18, 1995, all outstanding Khoury Trust Notes and NCCC Notes were
 
                                       61
<PAGE>   65
 
   
canceled in consideration for the issuance to the holders thereof of new
promissory notes (the "New Notes"), which accrue interest at an annualized rate
of 8% and are due and payable upon the closing of this offering. As of September
30, 1996, total principal and interest outstanding on the New Notes was
approximately $1.4 million.
    
 
     On November 30, 1995, the Company borrowed $125,000 from each of Sybase and
a fund managed by Unterberg Harris. In connection with the issuance of such
promissory notes (the "Notes"), the Company issued to each such party a warrant
to purchase 71,022 shares of its Series A Preferred Stock at an exercise price
equal to the lesser of $1.76 per share and the price per share paid by investors
in the Company's next round of equity financing. On December 22, 1995, the
parties exercised such warrants and each received 71,022 shares of Series A
Preferred Stock in consideration for cancellation of the principal amount owing
under the Notes.
 
     Services Arrangements. Since September 12, 1994, First USA Merchant
Services has provided credit card transaction acquisition services to the
Company pursuant to a Merchant Credit Card Agreement between the Company and
First USA Merchant Services dated as of that date. The Company paid First USA
Merchant Services $100,700 and $28,200 for the nine-month period ended September
30, 1996 and the year ended December 31, 1995, respectively, pursuant to the
agreement.
 
     In addition, pursuant to a Shareholder Rights Agreement dated December 22,
1995 (the "Shareholder Rights Agreement") among the Company and its
stockholders, including First USA Merchant Services, the Company agreed, for a
period of four years, not to enter into an agreement with, or otherwise utilize,
a payment card transaction acquiror other than First USA Merchant Services for
provision of payment processing services that First USA Merchant Services is
willing and capable of providing at a commercially reasonable price (the
"Processing Right"). In August 1996, in connection with the amendment and
restatement of the Shareholder Agreement, the Company entered into an agreement
with First USA Merchant Services for the waiver of the Processing Right. In
exchange for such waiver, the Company agreed to pay First USA Merchant Services
facility fees totaling $500,000 and transaction surcharges of no less than
$500,000 during the forty month period beginning September 1, 1996, depending
upon the number of transactions processed through merchant acquirors other than
First USA Merchant Services. The Company incurred a charge of $1.0 million in
connection with such fees and surcharges in the quarter ended September 30,
1996; the Company has paid an initial installment of $250,000 pursuant to the
agreement.
 
     From October 1994 through September 1995, NCCC provided certain marketing
and technology consulting services to the Company, for which it had billed the
Company an aggregate of approximately $153,000. As of September 30, 1996,
approximately $12,000 of such amount remained outstanding. Jon Rubin, a director
of the Company, is President of NCCC.
 
     In June 1996, the Company signed a Facilities Agreement with First USA
Paymentech wherein First USA Paymentech agreed to lease space for computer
servers used to operate FVIPS.
 
     In August 1996, the Company entered into a consulting agreement with Sybase
pursuant to which Sybase agreed to provide the Company with supplementary
staffing for a period of approximately six months for fees of approximately
$900,000.
 
     The Company believes that the payments for services provided by Sybase,
First USA Merchant Services and NCCC were no less favorable to the Company than
would be charged for similar services by unrelated third parties. Any future
transaction between the Company and its executive officers, directors and their
affiliates will be on terms no less favorable to the Company than can be
obtained from unaffiliated third parties, and any material transactions with
such persons will be approved by a majority of the disinterested members of the
Board of Directors.
 
     Options Grants to Affiliates. On April 11, 1996, certain officers,
directors and other affiliates of the Company were granted options to purchase
shares of Common Stock of the Company at an exercise price of $6.30 per share.
Each such option has a term of ten years. The persons receiving such option
grants, and the number of shares subject to each grant, are as follows: Mr.
Stein (475,000 shares), Mr. Khoury (100,000 shares), Nathaniel S. Borenstein,
Chief Scientist of the Company (100,000 shares), Marshall T. Rose,
 
                                       62
<PAGE>   66
 
Technical Advisor to the Office of the Chairman of the Company (100,000 shares),
Mr. Rubin (90,000 shares) and NCCC (135,000 shares). The options granted to
Messrs. Stein, Khoury and Rubin and to NCCC were fully exercisable as of the
date of grant; the options granted to Drs. Borenstein and Rose become fully
exercisable June 30, 1998 contingent on continued employment with the Company.
 
     Indemnification Agreements. The Company has entered into indemnification
agreements with each of its directors and executive officers. Such agreements
require the Company to indemnify such individuals to the fullest extent
permitted by law. See "Management -- Limitation of Liability and Indemnification
Matters."
 
                                       63
<PAGE>   67
 
                             PRINCIPAL STOCKHOLDERS
 
   
     The following table sets forth certain information regarding the beneficial
ownership of the Company's Common Stock as of November 26, 1996, assuming the
conversion of all outstanding shares of the Company's Preferred Stock into
Common Stock and as adjusted to reflect the sale of the Common Stock offered by
the Company hereby, for (i) each of the Company's directors, (ii) each person
who is known by the Company to beneficially own more than 2% of the Company's
Common Stock, (iii) the Named Officer and (iv) all directors and executive
officers as a group.
    
 
   
<TABLE>
<CAPTION>
                                                                                      PERCENTAGE OF
                                                                                         SHARES
                                                                                     OUTSTANDING(1)
                                                                                   -------------------
                                                                       NUMBER      PRIOR TO    AFTER
                         BENEFICIAL OWNER                           OF SHARES(1)   OFFERING   OFFERING
- ------------------------------------------------------------------  ------------   --------   --------
<S>                                                                 <C>            <C>        <C>
First USA Merchant Services, Inc.(2)..............................    2,576,951       32.0%      23.3%
  1601 Elm Street
  Dallas, Texas 75201
Lee H. Stein(3)...................................................    1,986,667       23.0       17.1
  11975 El Camino Real, Suite 300
  San Diego, California 92130-2543
Tawfiq N. Khoury(4)...............................................    1,355,000       16.6       12.1
  2505 Congress Street, Suite 200
  San Diego, California 92110
Next Century Communications Corp.(5)..............................    1,035,000       12.6        9.3
  1400 Key Boulevard, First Floor
  Arlington, Virginia 22209
Sybase, Inc.......................................................      346,772        4.3        3.1
Unterberg Harris Interactive Media Limited Partnership, C.V. .....      346,772        4.3        3.1
General Electric Capital Corporation(6)...........................      285,715        3.5        2.6
First Data Corporation(7).........................................      200,000        2.5        1.8
Nathaniel S. Borenstein(8)........................................      241,394        2.9        2.1
Marshall T. Rose(9)...............................................      252,288        3.1        2.9
Einar Stefferud(10)...............................................      187,788        2.3        1.7
Robert Epstein(11)................................................      351,772        4.4        3.1
Scott Loftesness(12)..............................................      200,000        2.5        1.8
John McKinley(13).................................................      290,715        3.6        2.6
Pamela H. Patsley(14).............................................    2,581,951       32.1       23.3
Jon Rubin(15).....................................................    1,380,000       16.7       12.2
All Directors and Executive Officers as a group (13
  persons)(16)....................................................    4,195,349       46.2%      34.7%
</TABLE>
    
 
- ---------------
 
   
 (1) Based on 8,050,967 shares of Common Stock outstanding as of November 26,
     1996 (assuming the exercise of warrants to purchase 1,328,006 shares).
     Except pursuant to applicable community property laws or as indicated in
     the footnotes to this table, to the Company's knowledge, each stockholder
     identified in the table possesses sole voting and investment power with
     respect to all shares of Common Stock shown as beneficially owned by such
     stockholder.
    
 
   
 (2) Includes 1,328,006 shares issuable upon exercise of warrants exercisable in
     full within 60 days of November 26, 1996 at an exercise price of $0.01 per
     share. Excludes shares issuable upon exercise of an outstanding warrant to
     purchase up to four percent of the Company's outstanding capital stock,
     which warrant shall only become exercisable upon attainment of certain
     marketing-related milestones and will expire immediately prior to the
     closing date of this offering. See "Certain Transactions."
    
 
   
 (3) Includes 579,167 shares subject to options exercisable within 60 days of
     November 26, 1996 and 595,000 shares held by June L. Stein, Mr. Stein's
     spouse, for her own account. Also includes 60,000 shares held in trusts for
     the benefit of Mr. Stein's children and 57,500 shares held by The Stein
    
 
                                       64
<PAGE>   68
 
     Company Ltd. of which Stein & Stein Incorporated is the general partner.
     Mr. Stein and his spouse are the sole shareholders of Stein & Stein
     Incorporated.
 
   
 (4) Includes 312,500 shares held by the TNKRGK Family Trust dated 12/23/76, of
     which Mr. Khoury is a beneficiary, 937,500 shares held by the trust for the
     benefit of Mr. Khoury's children and 105,000 shares issuable upon exercise
     of options exercisable within 60 days of November 26, 1996.
    
 
   
 (5) Includes 135,000 shares subject to options exercisable within 60 days of
     November 26, 1996. Excludes shares held by Jon Rubin, President of NCCC and
     a director of the Company.
    
 
   
 (6) Includes 47,619 shares subject to a warrant exercisable within 60 days of
     November 26, 1996, subject to adjustment.
    
 
 (7) Excludes 1,500,000 shares subject to a warrant exercisable upon the
     achievement of certain marketing milestones.
 
   
 (8) Represents shares issuable upon exercise of options exercisable within 60
days of November 26, 1996.
    
 
   
 (9) Includes 3,413 shares issuable upon exercise of an option exercisable
     within 60 days of November 26, 1996.
    
 
   
(10) Includes 184,375 shares held by trusts for the benefit of Mr. Stefferud's
     family. Also includes 3,413 shares issuable upon exercise of an option
     exercisable within 60 days of November 26, 1996.
    
 
   
(11) Includes 5,000 shares issuable upon exercise of an option exercisable
     within 60 days of November 26, 1996. Also includes 346,772 shares held by
     Sybase, as to which Dr. Epstein disclaims beneficial ownership. Dr. Epstein
     is Executive Vice President and a Director of Sybase and may therefore be
     deemed to share voting and investment power with respect to such shares.
    
 
   
(12) Includes 200,000 shares held by First Data, as to which Mr. Loftesness
     disclaims beneficial ownership. Mr. Loftesness is Group Executive of First
     Data Merchant Systems, a subsidiary of First Data.
    
 
   
(13) Includes 5,000 shares issuable upon exercise of an option exercisable
     within 60 days of November 26, 1996. Also includes shares held by GE
     Capital, as to which Mr. McKinley disclaims beneficial ownership. Mr.
     McKinley serves as Chief Technology and Information Officer of GE Capital.
    
 
   
(14) Includes 5,000 shares issuable upon exercise of an option exercisable
     within 60 days of November 26, 1996. Also includes shares held by First USA
     Merchant Services, as to which Ms. Patsley disclaims beneficial ownership.
     Ms. Patsley is President and Chief Executive Officer of First USA Merchant
     Services and President and Chief Executive Officer of First USA Paymentech,
     of which First USA Merchant Services is a wholly-owned subsidiary, and may
     therefore be deemed to share voting and investment power with respect to
     such shares.
    
 
   
(15) Includes 95,000 shares issuable upon exercise of options exercisable within
     60 days of November 26, 1996. Also includes shares held by NCCC, as to
     which Mr. Rubin disclaims beneficial ownership. Mr. Rubin is the President
     and a director of NCCC and may therefore be deemed to share voting and
     investment power with respect to such shares.
    
 
   
(16) Includes 1,038,974 shares subject to options exercisable within 60 days of
     November 26, 1996. Excludes shares held by First USA Merchant Services,
     Sybase, GE Capital, First Data and NCCC.
    
 
                                       65
<PAGE>   69
 
                          DESCRIPTION OF CAPITAL STOCK
 
     Following the closing of this offering, the authorized capital stock of the
Company will consist of 40,000,000 shares of Common Stock, $0.001 par value, and
5,000,000 shares of Preferred Stock, $0.001 par value.
 
COMMON STOCK
 
   
     As of November 26, 1996, there were 8,050,967 shares of Common Stock
outstanding (after giving effect to the conversion of all shares of Preferred
Stock issued and outstanding and assuming the exercise of outstanding warrants
to purchase 1,328,006 shares of Common Stock at an exercise price of $0.01 per
share) held by 32 stockholders of record. The holders of Common Stock are
entitled to one vote per share on all matters to be voted upon by the
stockholders. Subject to preferences that may be applicable to any outstanding
shares of Preferred Stock, the holders of Common Stock are entitled to receive
ratably such dividends, if any, as may be declared from time to time by the
Board of Directors out of funds legally available therefor. See "Dividend
Policy." In the event of liquidation, dissolution or winding up of the Company,
the holders of Common Stock are entitled to share ratably in all assets
remaining after payment of liabilities, subject to prior liquidation rights of
Preferred Stock, if any, then outstanding. The Common Stock has no preemptive or
conversion rights or other subscription rights. There are no redemption or
sinking fund provisions available to the Common Stock. All outstanding shares of
Common Stock are fully paid and nonassessable, and the shares of Common Stock to
be outstanding upon completion of this offering will be fully paid and
nonassessable.
    
 
PREFERRED STOCK
 
   
     The Company currently has issued and outstanding 2,273,441 shares of
Preferred Stock, divided into Series A, Series B, Series C and Series D. The
Preferred Stock is convertible, at the option of the holder, into Common Stock,
subject to anti-dilution adjustments, and will automatically convert into Common
Stock (the "Automatic Conversion") concurrent with the closing of an
underwritten public offering of Common Stock under the Securities Act, in which
the Company receives at least $10 million in gross proceeds with a per share
price to the public of at least $10.50 per share (subject to anti-dilution
adjustments). Anti-dilution adjustments will be made in the event that, among
other things, the Company issues additional shares of Common Stock for per share
consideration of less than $1.76, $3.189, $15.00 and $15.00 for the Series A,
Series B, Series C and Series D Preferred Stock, respectively. Assuming that the
conditions to the Automatic Conversion are satisfied, following the closing of
this offering, 5,000,000 shares of Preferred Stock, $0.001 par value, will be
authorized and no shares will be outstanding. The Board of Directors has the
authority, without further action by the stockholders, to issue the Preferred
Stock in one or more series and to fix the rights, preferences, privileges and
restrictions thereof, including dividend rights, conversion rights, voting
rights, terms of redemption, liquidation preferences and the number of shares
constituting any series or the designation of such series. Preferred Stock could
thus be issued quickly with terms calculated to delay or prevent a change of
control of the Company or to serve as an entrenchment device for incumbent
management. Additionally, the issuance of Preferred Stock may have the effect of
decreasing the market price of the Common Stock, and may adversely affect the
voting and other rights of the holders of Common Stock. At present, the Company
has no plans to issue any of the Preferred Stock.
    
 
REGISTRATION RIGHTS
 
     Following the sale of shares offered by this Prospectus, the holders of
approximately 7,750,000 shares of Common Stock (the "Holders") will be entitled
to certain rights with respect to the registration of such shares under the
Securities Act. Under the terms of agreements between the Company and the
Holders, if the Company proposes to register any of its securities under the
Securities Act, either for its own account or the account of other security
holders exercising registration rights, the Holders are entitled to notice of
such registration and are entitled to include, at the Company's expense, shares
of such Common Stock therein, provided, among other conditions, that the
underwriters of any offering have the right to limit the number of such shares
included in such registration. In addition, certain Holders (holding
approximately 5,250,000
 
                                       66
<PAGE>   70
 
shares of Common Stock) may require the Company, on not more than three
occasions, to file a registration statement under the Securities Act at the
Company's expense with respect to such shares, and the Company is required to
use its best efforts to effect such registration, subject to certain conditions
and limitations. The Holders may also require the Company to register all or a
portion of their shares with registration rights on Form S-3, when the Company
is eligible to use such form, subject to certain conditions and limitations.
 
DELAWARE LAW AND CERTAIN CHARTER PROVISIONS
 
     The Company is subject to Section 203 of the DGCL, an anti-takeover law. In
general, Section 203 of the DGCL prevents a person owning 15% or more of a
corporation's outstanding voting stock ("Interested Stockholder") from engaging
in a "business combination" (as defined in the DGCL) with a Delaware corporation
for three years following the date such person became an Interested Stockholder,
subject to certain exceptions such as the approval of the board of directors and
of the holders of at least two-thirds of the outstanding shares of voting stock
not owned by the interested stockholder. The existence of this provision would
be expected to have the effect of discouraging takeover attempts, including
attempts that might result in a premium over the market price for the shares of
Common Stock held by stockholders.
 
     Certain provisions of the Company's Certificate of Incorporation and Bylaws
may have the effect of preventing, discouraging or delaying any change in the
control of the Company and may maintain the incumbency of the Board of Directors
and management. The Company's Certificate of Incorporation provides that any
action required or permitted to be taken by the stockholders of the Company may
be taken only at a duly called annual or special meeting of the stockholders and
does not provide for cumulative voting in the election of directors. The
Certificate of Incorporation and Bylaws also restrict the right of stockholders
to change the size of the Board of Directors and to fill vacancies on the Board
of Directors. The Bylaws also establish procedures, including advance notice
procedures, with regard to the nomination, other than by or at the direction of
the Board of Directors, of candidates for election as directors or for
stockholder proposals to be submitted at stockholder meetings. The authorization
of undesignated Preferred Stock makes it possible for the Board of Directors to
issue Preferred Stock with voting or other rights or preferences that could
impede the success of any attempt to change control of the Company. In addition,
the division of the Board of Directors into three classes (with each class
serving a staggered three-year term) following the closing of the offering could
have the effect of making it more difficult for a third party to effect a change
in the control of the Board of Directors and therefore may discourage another
person or entity from making a tender offer for the Company's Common Stock,
including offers at a premium over the market price of the Common Stock, and
might result in a delay in changes in control of management. In addition, these
provisions could have the effect of making it more difficult for proposals
favored by the stockholders to be presented for stockholder consideration. The
amendment of any of these provisions would require approval by holders of 66.67%
or more of the outstanding Common Stock.
 
     The Company has also included in its Certificate of Incorporation
provisions to eliminate the personal liability of its directors for monetary
damages resulting from breaches of their fiduciary duty to the extent permitted
by the DGCL and to indemnify its directors and officers to the fullest extent
permitted by Section 145 of the DGCL.
 
TRANSFER AGENT AND REGISTRAR
 
     The Transfer Agent and Registrar for the Common Stock is American Stock
Transfer & Trust Company. Its telephone number is (212) 936-5100.
 
LISTING
 
   
     The Company's application to list its Common Stock on the Nasdaq National
Market under the trading symbol "FVHI" has been approved.
    
 
                                       67
<PAGE>   71
 
                        SHARES ELIGIBLE FOR FUTURE SALE
 
     Prior to this offering, there has been no public market for the Common
Stock of the Company, and there can be no assurance that a significant public
market for the Common Stock will develop or be sustained after the offering.
Future sales of substantial amounts of Common Stock in the public market could
adversely affect market prices prevailing from time to time and could impair the
Company's ability to raise capital through sale of its equity securities. As
described below, no shares currently outstanding will be available for sale
immediately after this offering due to certain contractual restrictions on
resale. Sales of substantial amounts of Common Stock of the Company in the
public market after the restrictions lapse could adversely affect the prevailing
market price and the ability of the Company to raise equity capital in the
future.
 
   
     Upon completion of this offering, the Company will have outstanding
11,072,733 shares of Common Stock, assuming no exercise of the Underwriters'
over-allotment option and no exercise of outstanding options or warrants (except
for the exercise of outstanding warrants to purchase 1,328,006 shares of Common
Stock at an exercise price of $0.01 per share). Of these shares, the 3,000,000
shares sold in this offering will be freely tradable without restriction under
the Securities Act unless purchased by "affiliates" of the Company as that term
is defined in Rule 144 under the Securities Act. The remaining shares held by
existing stockholders ("Restricted Shares") are subject to lock-up agreements
providing that, with certain limited exceptions, the stockholder will not offer,
sell, contract to sell, grant an option to purchase, make a short sale or
otherwise dispose of or engage in any hedging or other transaction that is
designed or reasonably expected to lead to a disposition of any shares of Common
Stock or any option or warrant to purchase shares of Common Stock or any
securities exchangeable for or convertible into shares of Common Stock for a
period of 180 days after the date of this Prospectus without the prior written
consent of Bear, Stearns & Co. Inc. The Company has also agreed that, with
certain limited exceptions, for a period of 180 days after the date of this
Prospectus, it will not offer, sell, contract to sell or otherwise dispose of,
any securities of the Company that are substantially similar to the Common
Stock, including but not limited to any securities that are convertible into,
exchangeable for, or that represent the right to receive Common Stock or any
such substantially similar securities. As a result of the lock-up agreements,
notwithstanding possible earlier eligibility for sale under the provisions of
Rules 144, 144(k) and 701, no shares of Common Stock will be salable until 180
days after the date of this Prospectus. As a result of the lock-up agreements,
and assuming no exercise of outstanding options or warrants (except for the
exercise of outstanding warrants to purchase 1,328,006 shares of Common Stock at
an exercise price of $0.01 per share), only the 3,000,000 shares of Common Stock
sold in this offering will be eligible for sale on the date of this Prospectus;
approximately 3,300,000 additional Restricted Shares will first be eligible for
sale beginning 180 days after the date of this Prospectus, approximately
3,000,000 of which will be subject to certain volume limitations, and the
remaining Restricted Shares will not be eligible for sale until the expiration
of their two-year holding periods.
    
 
   
     In general, under Rule 144 as currently in effect, beginning 90 days after
the date of this Prospectus, a person (or persons whose shares are aggregated)
who has beneficially owned Restricted Shares for at least two years (including
the holding period of any prior owner except an affiliate) would be entitled to
sell within any three-month period a number of shares that does not exceed the
greater of: (i) 1% of the number of shares of Common Stock then outstanding
(which will equal approximately 110,727 shares immediately after this offering);
or (ii) the average weekly trading volume of the Common Stock during the four
calendar weeks preceding the filing of a Form 144 with respect to such sale.
Sales under Rule 144 are also subject to certain manner of sale provisions and
notice requirements and to the availability of current public information about
the Company. Under Rule 144(k), a person who is not deemed to have been an
affiliate of the Company at any time during the 90 days preceding a sale, and
who has beneficially owned the shares proposed to be sold for at least three
years (including the holding period of any prior owner except an affiliate), is
entitled to sell such shares without complying with the manner of sale, public
information, volume limitation or notice provisions of Rule 144. The Securities
and Exchange Commission has recently proposed to reduce the Rule 144 holding
periods. If enacted, such modification will have a material effect on the timing
of when shares of Common Stock will become eligible for resale.
    
 
     Rule 701 permits resales of shares in reliance upon Rule 144 but without
compliance with certain restrictions, including the holding period requirement,
of Rule 144. Any employee, officer or director of or
 
                                       68
<PAGE>   72
 
consultant to the Company who purchased his or her shares pursuant to a written
compensatory plan or contract may be entitled to rely on the resale provisions
of Rule 701. Rule 701 permits affiliates to sell their Rule 701 shares under
Rule 144 without complying with the holding period requirements of Rule 144.
Rule 701 further provides that non-affiliates may sell such shares in reliance
on Rule 144 without having to comply with the holding period, public
information, volume limitation or notice provisions of Rule 144. All holders of
Rule 701 shares are required to wait until 90 days after the date of this
Prospectus before selling such shares.
 
     Immediately after this offering, the Company intends to file a registration
statement under the Securities Act covering shares of Common Stock subject to
outstanding options under the Company's 1994 Stock Plan and 1995 Stock Plan or
reserved for issuance under such plans or the Purchase Plan. Based on the number
of shares subject to outstanding options as of October 31, 1996 and currently
reserved for issuance under all such plans, such registration statement would
cover approximately 3,560,750 shares. Such registration statement will
automatically become effective upon filing. Accordingly, shares registered under
such registration statement will, subject to Rule 144 volume limitations
applicable to affiliates of the Company, be available for sale in the open
market immediately after the 180-day lock-up agreements expire. Also, beginning
six months after the closing of this offering, the holders of approximately
7,750,000 shares of Common Stock will be entitled to certain rights with respect
to registration of such shares for sale in the public market. See "Description
of Capital Stock -- Registration Rights."
 
                                       69
<PAGE>   73
 
                                  UNDERWRITING
 
     The Underwriters named below, for whom Bear, Stearns & Co. Inc., Cowen &
Company, Lehman Brothers Inc. and Unterberg Harris are acting as representatives
(the "Representatives"), have severally agreed, subject to the terms and
conditions set forth in the Underwriting Agreement, to purchase from the Company
the number of shares of Common Stock set forth opposite their respective names
below:
 
   
<TABLE>
<CAPTION>
                                                                             NUMBER
                                   UNDERWRITER                              OF SHARES
        ------------------------------------------------------------------  ---------
        <S>                                                                 <C>
        Bear, Stearns & Co. Inc. .........................................
        Cowen & Company...................................................
        Lehman Brothers Inc. .............................................
        Unterberg Harris .................................................
 
                                                                              -------
                  Total...................................................  3,000,000
                                                                              =======
</TABLE>
    
 
     Subject to the terms and conditions of the Underwriting Agreement, the
Underwriters have agreed to purchase all of the shares of Common Stock being
sold pursuant to the Underwriting Agreement if any are purchased (other than
shares of Common Stock covered by the over-allotment option described below).
 
     The Representatives have advised the Company that the Underwriters propose
to offer the Common Stock to the public initially at the public offering price
set forth on the cover page of this Prospectus and to certain dealers at such
price less a concession of not more than $          per share, of which
$          may be reallowed to other dealers. After the initial public offering,
the public offering price and other selling terms may be changed by the
Representatives. The Common Stock is offered subject to receipt and acceptance
by the Underwriters and to certain other conditions, including the right to
reject orders in whole or in part.
 
   
     The Company has granted the Underwriters an option, exercisable during the
30-day period after the date of this Prospectus, to purchase up to 450,000
additional shares of Common Stock at the initial public offering price, less the
underwriting discount, set forth on the cover page of this Prospectus, solely to
cover over-allotments, if any. To the extent that the Underwriters exercise such
option, each of the Underwriters will have a firm commitment, subject to certain
conditions, to purchase such additional shares in approximately the same
proportion as set forth in the above table.
    
 
     The Underwriting Agreement provides that the Company will indemnify the
Underwriters against certain civil liabilities, including liabilities under the
Securities Act, or will contribute to payments the Underwriters may be required
to make in respect thereof.
 
   
     Certain affiliates of the Company are expected to purchase up to
approximately 100,000 shares of Common Stock registered in this offering at the
public offering price set forth on the cover page of this Prospectus. The number
of shares available for sale to the general public will be reduced to the extent
that such persons purchase such shares. Any shares not so purchased will be
offered by the Underwriters to the general public on the same basis as the other
shares offered by this Prospectus.
    
 
                                       70
<PAGE>   74
 
     The Company has agreed not to offer, issue, sell, contract to sell, grant
any option for the sale of, or otherwise dispose of, directly or indirectly, any
shares of Common Stock, options or warrants to acquire shares of Common Stock,
or securities exchangeable for or convertible into shares of Common Stock for a
period of 180 days after the date of this Prospectus without the prior written
consent of Bear, Stearns & Co. Inc., subject to certain limited exceptions. The
officers and directors of the Company and other stockholders of the Company, who
collectively hold 8,050,967 shares of Common Stock (assuming exercise of a
warrant to purchase 1,328,006 shares), have agreed that, subject to certain
exceptions, they will not offer, sell, transfer, assign, or otherwise dispose
of, any such shares of Common Stock, options or warrants to acquire shares of
Common Stock, or securities exchangeable for or convertible into shares of
Common Stock owned by them for a period of 180 days after the date of this
Prospectus without the prior written consent of Bear, Stearns & Co. Inc.
 
     The Representatives have informed the Company that the Underwriters do not
expect sales to discretionary accounts by the Underwriters to exceed 5% of the
number of shares of Common Stock offered hereby.
 
     Prior to this offering, there has been no public market for the Common
Stock. The initial public offering price was determined by negotiations among
the Company and the Representatives. Among the factors considered in such
negotiations were the history of, and the prospects for, the Company and the
industry in which it competes, an assessment of the Company's management, its
past and present operations, its past and present earnings and the trend of such
earnings, the prospects for future earnings, the present state of the Company's
development, the general condition of the economy and the securities markets at
the time of this offering, the market conditions for new offerings of securities
and the recent market prices and price/earnings multiples of publicly traded
common stocks of comparable companies.
 
     On May 22, 1995 and December 22, 1995 Unterberg Harris Interactive Media,
Limited Partnership, C.V. ("UHIM"), an affiliate of Unterberg Harris, purchased
275,750 shares and 71,022 shares of Series A Preferred Stock, respectively,
which will convert into 346,772 shares of Common Stock upon the completion of
this offering, representing 4.3% of the shares of Common Stock outstanding. UHIM
is not selling any of its shares of Common Stock in the offering.
 
                                 LEGAL MATTERS
 
     The validity of the issuance of shares of Common Stock offered hereby will
be passed upon for the Company by Wilson Sonsini Goodrich & Rosati, P.C., Palo
Alto, California. Certain legal matters in connection with this offering will be
passed upon for the Underwriters by Skadden, Arps, Slate, Meagher & Flom LLP,
New York, New York. As of October 31, 1996, an investment partnership of which
members of Wilson Sonsini Goodrich & Rosati, P.C. are partners beneficially
owned 27,000 shares of the Company's Common Stock.
 
                                    EXPERTS
 
     The financial statements of the Company as of December 31, 1994 and 1995,
and September 30, 1996 and for the period from March 11, 1994 (date of
inception) through December 31, 1994, the year ended December 31, 1995 and the
nine month period ended September 30, 1996, appearing in this Prospectus and
Registration Statement have been audited by Ernst & Young LLP, independent
auditors, as set forth in their report thereon appearing elsewhere herein, and
in the Registration Statement and are included in reliance upon such report
given upon the authority of such firm as experts in accounting and auditing.
 
                                       71
<PAGE>   75
 
                             ADDITIONAL INFORMATION
 
     The Company has filed with the Securities and Exchange Commission (the
"Commission") a Registration Statement on Form S-1 under the Securities Act with
respect to the Common Stock offered hereby. This Prospectus does not contain all
the information set forth in the Registration Statement and the exhibits and
schedules thereto. For further information with respect to the Company and such
Common Stock, reference is made to the Registration Statement and the exhibits
and schedules filed as part thereof. Statements contained in this Prospectus as
to the contents of any contract or other document referred to are not
necessarily complete, and, in each instance, if such contract or document is
filed as an exhibit, reference is made to the copy of such contract or other
document filed as an exhibit to the Registration Statement, each statement being
qualified in all respects by such reference to such exhibit. The Registration
Statement, including exhibits and schedules thereto, may be inspected without
charge at the Commission's principal office in Washington D.C., and copies of
all or any part thereof may be obtained from such office after payment of fees
prescribed by the Commission. In addition, the Commission maintains a Web site
on the Internet at http://www.sec.gov that contains reports, proxy and
information statements and other information regarding registrants that file
electronically with the Commission.
 
                                       72
<PAGE>   76
 
                      FIRST VIRTUAL HOLDINGS INCORPORATED
 
                         INDEX TO FINANCIAL STATEMENTS
 
<TABLE>
<CAPTION>
                                                                                        PAGE
                                                                                        -----
<S>                                                                                     <C>
Report of Ernst & Young LLP, Independent Auditors.....................................  F-2
Balance Sheets as of December 31, 1994 and 1995 and September 30, 1996................  F-3
Statements of Operations for the period from March 11, 1994 (date of inception)
  through December 31, 1994, the year ended December 31, 1995 and the nine months
  ended September 30, 1995 (unaudited) and September 30, 1996.........................  F-4
Statements of Stockholders' Equity (Net Capital Deficiency) for the period from March
  11, 1994 (date of inception) through December 31, 1994, the year ended December 31,
  1995 and the nine months ended September 30, 1995 (unaudited) and September 30,
  1996................................................................................  F-5
Statements of Cash Flows for the period from March 11, 1994 (date of inception)
  through December 31, 1994, the year ended December 31, 1995 and the nine months
  ended September 30, 1995 (unaudited) and September 30, 1996.........................  F-6
Notes to Financial Statements.........................................................  F-7
</TABLE>
 
                                       F-1
<PAGE>   77
 
               REPORT OF ERNST & YOUNG LLP, INDEPENDENT AUDITORS
 
The Board of Directors and Stockholders
First Virtual Holdings Incorporated
 
We have audited the accompanying balance sheets of First Virtual Holdings
Incorporated as of December 31, 1994 and 1995 and September 30, 1996, and the
related statements of operations, stockholders' equity (net capital deficiency),
and cash flows for the period March 11, 1994 (date of inception) through
December 31, 1994, the year ended December 31, 1995 and for the nine months
ended September 30, 1996. These financial statements are the responsibility of
the Company's management. Our responsibility is to express an opinion on these
financial statements based on our audits.
 
We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of First Virtual Holdings
Incorporated at December 31, 1994 and 1995 and September 30, 1996, and the
results of its operations and its cash flows for the period March 11, 1994 (date
of inception) through December 31, 1994, the year ended December 31, 1995 and
the nine months ended September 30, 1996, in conformity with generally accepted
accounting principles.
 
                                                  ERNST & YOUNG LLP
 
San Diego, California
October 18, 1996, except for the
fifteenth paragraph of Note 6,
as to which the date is October 31, 1996
 
                                       F-2
<PAGE>   78
 
                      FIRST VIRTUAL HOLDINGS INCORPORATED
 
                                 BALANCE SHEETS
 
                                     ASSETS
 
   
<TABLE>
<CAPTION>
                                                                                                                 PRO FORMA
                                                                        DECEMBER 31,                           STOCKHOLDERS'
                                                                  ------------------------    SEPTEMBER 30,      EQUITY AT
                                                                    1994          1995            1996         SEPTEMBER 30,
                                                                  ---------    -----------    -------------        1996
                                                                                                               -------------
                                                                                                                (UNAUDITED)
<S>                                                               <C>          <C>            <C>              <C>
Current assets:
  Cash and cash equivalents.....................................  $  14,847    $ 2,091,651     $ 5,881,945
  Short-term investment, available-for-sale.....................         --             --         200,000
  Accounts receivable...........................................         --             --          88,745
  Prepaid expenses and other....................................     12,000         10,953          35,742
                                                                  ---------    -----------     -----------
Total current assets............................................     26,847      2,102,604       6,206,432
                                                                  ---------    -----------     -----------
Furniture and equipment, net (Note 2)...........................    213,305        304,320       1,483,692
Information technology, net (Note 5)............................     48,333        113,333          70,113
Organization and other costs, net...............................     31,936         50,569          92,324
Deposits and other..............................................         --          4,000         425,911
                                                                  ---------    -----------     -----------
                                                                  $ 320,421    $ 2,574,826     $ 8,278,472
                                                                  =========    ===========     ===========
LIABILITIES AND STOCKHOLDERS' EQUITY (NET CAPITAL DEFICIENCY)
Current liabilities:
  Accounts payable..............................................  $ 102,255    $   513,893     $ 1,237,632
  Accrued compensation and related liabilities..................     30,087          8,170         164,010
  Accrued interest..............................................     16,330        100,340         172,340
  Deferred revenue..............................................         --             --          42,793
  Current portion, amount due to stockholder (Note 3)...........         --             --         400,000
  Other accrued liabilities.....................................         --             --          54,495
                                                                  ---------    -----------     -----------
Total current liabilities.......................................    148,672        622,403       2,071,270
                                                                  ---------    -----------     -----------
Amount due to stockholder (Note 3)..............................         --             --         350,000
Notes payable to stockholders (Note 3)..........................    713,400      1,200,000       1,200,000
                                                                  ---------    -----------     -----------
Total long term liabilities.....................................    713,400      1,200,000       1,550,000
                                                                  ---------    -----------     -----------
Commitments (Note 5)
Stockholders' equity (net capital deficiency) (Note 6):
  Preferred stock, Series A convertible, $0.001 par value;
    1,545,816 shares authorized, 693,544 shares issued and
    outstanding with liquidation preference totaling $1,220,637
    at December 31, 1995 and September 30, 1996.................         --            694             694      $        --
  Preferred stock, Series B convertible, $0.001 par value;
    1,724,679 shares authorized, 783,945 and 1,248,945 shares
    issued and outstanding at December 31, 1995 and September
    30, 1996, respectively with liquidation preferences totaling
    $2,500,000 and $3,982,886 at December 31, 1995 and September
    30, 1996, respectively......................................         --            784           1,249               --
  Preferred stock, Series C convertible, $0.001 par value;
    130,952 shares authorized and outstanding with liquidation
    preference totaling $2,488,088 at September 30, 1996........         --             --             131               --
  Preferred stock, Series D convertible, $0.001 par value;
    200,000 shares authorized and outstanding with liquidation
    preference totaling $3,800,000 at September 30, 1996........         --             --             200               --
  Common stock, $0.001 par value; 40,000,000 shares authorized,
    4,083,350, 4,273,250 and 4,441,520 shares issued and
    outstanding at December 31, 1994 and 1995 and September 30,
    1996, respectively (6,736,727 pro forma, unaudited).........      4,083          4,273           4,441            6,737
  Additional paid-in-capital....................................    289,945      3,852,332      10,764,450       10,764,428
  Warrants......................................................         --             --       3,017,115        3,017,115
  Deferred compensation.........................................         --             --         (45,104)         (45,104)
  Accumulated deficit...........................................   (835,679)    (3,105,660)     (9,085,974)      (9,085,974)
                                                                  ---------    -----------     -----------      -----------
Total stockholders' equity (net capital deficiency).............   (541,651)       752,423       4,657,202      $ 4,657,202
                                                                                                                ===========
                                                                  ---------    -----------     -----------
                                                                  $ 320,421    $ 2,574,826     $ 8,278,472
                                                                  =========    ===========     ===========
</TABLE>
    
 
                            See accompanying notes.
 
                                       F-3
<PAGE>   79
 
                      FIRST VIRTUAL HOLDINGS INCORPORATED
 
                            STATEMENTS OF OPERATIONS
 
   
<TABLE>
<CAPTION>
                                       MARCH 11, 1994                         NINE MONTHS ENDED SEPTEMBER
                                     (DATE OF INCEPTION)                                  30,
                                           THROUGH            YEAR ENDED      ---------------------------
                                        DECEMBER 31,         DECEMBER 31,        1995
                                            1994                 1995         -----------        1996
                                     -------------------     ------------     (UNAUDITED)     -----------
<S>                                  <C>                     <C>              <C>             <C>
Revenues...........................       $   3,580          $    197,902     $    87,230     $   498,262
Operating expenses:
  Marketing and sales..............         143,678               346,400         242,086         745,006
  Research and development.........         307,315               530,809         190,858       1,501,188
  General and administrative(1)....         375,117             1,522,784       1,259,777       4,304,479
                                          ---------           -----------     -----------     -----------
Total operating expenses...........         826,110             2,399,993       1,692,721       6,550,673
                                          ---------           -----------     -----------     -----------
Loss from operations...............        (822,530)           (2,202,091)     (1,605,491)     (6,052,411)
Interest income....................             648                18,653          10,804         144,097
Interest expense to stockholders...         (13,797)              (86,543)        (62,861)        (72,000)
                                          ---------           -----------     -----------     -----------
Net loss...........................       $(835,679)         $ (2,269,981)    $(1,657,548)    $(5,980,314)
                                          =========           ===========     ===========     ===========
Pro forma net loss per share.......                          $      (0.28)                    $     (0.68)
                                                              ===========                     ===========
Shares used in computing pro forma
  net loss per share...............                             8,141,959                       8,774,157
                                                              ===========                     ===========
</TABLE>
    
 
- ---------------
   
(1) The nine months ended September 30, 1996 includes $1,000,000 of expense in
    connection with obtaining a waiver of an exclusivity provision of an
    agreement with a stockholder.
    
 
                               See accompanying notes.
 
                                       F-4
<PAGE>   80
 
                      FIRST VIRTUAL HOLDINGS INCORPORATED
 
          STATEMENTS OF STOCKHOLDERS' EQUITY (NET CAPITAL DEFICIENCY)
 
<TABLE>
<CAPTION>
                                                                                                                        TOTAL
                                                                                                                    STOCKHOLDERS'
                           PREFERRED STOCK     COMMON STOCK     ADDITIONAL                                           EQUITY (NET
                          -----------------  -----------------    PAID-IN                  DEFERRED    ACCUMULATED     CAPITAL
                           SHARES    AMOUNT   SHARES    AMOUNT    CAPITAL     WARRANTS   COMPENSATION    DEFICIT     DEFICIENCY)
                          ---------  ------  ---------  ------  -----------  ----------  ------------  -----------  -------------
<S>                       <C>        <C>     <C>        <C>     <C>          <C>         <C>           <C>          <C>
Issuance of common stock
  to founders, net of
  issuance costs of
  $5,250.................        --  $  --   2,500,000  $2,500  $    92,250  $       --    $     --    $       --    $    94,750
Issuance of common stock
  for
  services...............        --     --     333,350    333        13,001          --          --            --         13,334
Issuance of common stock,
  net of issuance costs
  of $14,056.............        --     --   1,250,000  1,250       184,694          --          --            --        185,944
Net loss.................        --     --          --     --            --          --          --      (835,679 )     (835,679)
                          ---------  ------  ---------  ------  -----------  ----------  ------------  -----------  -------------
Balance at December 31,
  1994...................        --     --   4,083,350  4,083       289,945          --          --      (835,679 )     (541,651)
Issuance of common stock
  for
  services...............        --     --     135,400    135         5,281          --          --            --          5,416
Issuance of Series A
  convertible preferred
  stock at $1.76 per
  share
  for cash, net of
  issuance costs
  of $71,791.............   551,500    552          --     --       898,297          --          --            --        898,849
Issuance of Series A
  convertible preferred
  stock at $1.76 per
  share
  for retirement of notes
  payable,
  net of issuance costs
  of $7,257..............   142,044    142          --     --       242,598          --          --            --        242,740
Issuance of Series B
  convertible preferred
  stock at $3.189 per
  share,
  net of issuance costs
  of $100,390............   783,945    784          --     --     2,398,826          --          --            --      2,399,610
Issuance of common stock
  for
  services...............        --     --      54,500     55        17,385          --          --            --         17,440
Net loss.................        --     --          --     --            --          --          --    (2,269,981 )   (2,269,981)
                          ---------  ------  ---------  ------  -----------  ----------  ------------  -----------  -------------
Balance at December 31,
  1995................... 1,477,489  1,478   4,273,250  4,273     3,852,332          --          --    (3,105,660 )      752,423
Issuance of common stock
  for cash
  and services...........        --     --      61,126     61        51,776          --          --            --         51,837
Issuance of Series B
  convertible preferred
  stock at $3.189 per
  share,
  net of issuance costs
  of $117,110............   465,000    465          --     --     1,365,310          --          --            --      1,365,775
Issuance of warrants.....        --     --          --     --            --   3,017,115          --            --      3,017,115
Issuance of Series C
  convertible preferred
  stock at $15 per share
  and shares of common
  stock at $5 per share,
  net of issuance costs
  of $45,934.............   130,952    131     107,144    107     2,453,828          --          --            --      2,454,066
Issuance of Series D
  convertible preferred
  stock at $15 per share,
  net of issuance costs
  $9,163.................   200,000    200          --     --     2,990,637          --          --            --      2,990,837
Deferred compensation
  related to grant of
  certain stock
  options................        --     --          --     --        50,567          --     (50,567)           --             --
Amortization of deferred
  compensation...........        --     --          --     --            --          --       5,463            --          5,463
Net loss.................        --     --          --     --            --          --          --    (5,980,314 )   (5,980,314)
                          ---------  ------  ---------  ------  -----------  ----------  ------------  -----------  -------------
Balance at September 30,
  1996................... 2,273,441  $2,274  4,441,520  $4,441  $10,764,450  $3,017,115    $(45,104)   $(9,085,974)  $ 4,657,202
                           ========  =======  ========  =======  ==========   =========  ============  ===========  ============
</TABLE>
 
                            See accompanying notes.
 
                                       F-5
<PAGE>   81
 
                      FIRST VIRTUAL HOLDINGS INCORPORATED
 
                            STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                               MARCH 11, 1994                         NINE MONTHS ENDED SEPTEMBER
                                             (DATE OF INCEPTION)                                  30,
                                                   THROUGH            YEAR ENDED      ---------------------------
                                                DECEMBER 31,         DECEMBER 31,        1995
                                                    1994                 1995         -----------        1996
                                             -------------------     ------------     (UNAUDITED)     -----------
<S>                                          <C>                     <C>              <C>             <C>
OPERATING ACTIVITIES
Net loss...................................       $(835,679)         $(2,269,981 )    $(1,657,548)    $(5,980,314)
Adjustments to reconcile net loss to net
  cash used in operating activities:
  Depreciation and amortization............          17,994              106,628           69,038         302,843
  Common stock issued for services.........          13,334               22,856               --          20,000
  Changes in operating assets and
    liabilities:
    Accounts receivable....................              --                   --               --         (88,745)
    Prepaid expenses and other.............         (12,000)               1,047           12,000         (24,789)
    Information technology charge..........         (50,000)            (100,000 )       (100,000)
    Deposits and other.....................              --               (4,000 )         (4,000)       (421,911)
    Accounts payable.......................         102,255              411,638          661,135         745,976
    Accrued compensation and related
      liabilities..........................          30,087              (21,917 )        (23,345)        155,840
    Deferred revenue.......................              --                   --               --          42,793
    Accrued interest.......................          16,330               84,010           60,328          72,000
    Amount due to stockholder..............              --                   --               --         750,000
    Other accrued liabilities..............              --                   --               --          54,495
                                                  ---------          -----------      -----------     -----------
Net cash flows used in operating
  activities...............................        (717,679)          (1,769,719 )       (982,392)     (4,371,812)
INVESTING ACTIVITIES
Additions to furniture and equipment.......        (225,858)            (151,148 )       (128,990)     (1,420,633)
Purchase of short-term investment..........              --                   --               --        (200,000)
Organization and other costs...............         (35,710)             (30,128 )        (10,594)        (54,654)
                                                  ---------          -----------      -----------     -----------
Net cash flows used in investing
  activities...............................        (261,568)            (181,276 )       (139,584)     (1,675,287)
FINANCING ACTIVITIES
Proceeds from issuance of Series A
  preferred stock, net of issuance costs...              --            1,141,589          898,849              --
Proceeds from issuance of Series B
  preferred stock, net of issuance costs...              --            2,399,610               --       1,365,775
Proceeds from issuance of Series C
  preferred stock, net of issuance costs...              --                   --               --       1,928,189
Proceeds from issuance of Series D
  preferred stock, net of issuance costs...              --                   --               --       2,990,837
Proceeds from issuance of common stock, net
  of issuance costs........................         280,694                   --               --         535,477
Proceeds from issuance of warrants.........              --                   --               --       3,017,115
Proceeds from borrowings from stockholders
  and bank.................................         713,400              486,600          425,000         486,111
Repayment of loan from bank................              --                   --               --        (486,111)
                                                  ---------          -----------      -----------     -----------
Net cash flows provided by financing
  activities...............................         994,094            4,027,799        1,323,849       9,837,393
Net increase in cash and cash
  equivalents..............................          14,847            2,076,804          201,873       3,790,294
Cash and cash equivalents at the beginning
  of period................................              --               14,847           14,847       2,091,651
                                                  ---------          -----------      -----------     -----------
Cash and cash equivalents at the end
  of period................................       $  14,847          $ 2,091,651      $   216,720     $ 5,881,945
                                                  =========          ===========      ===========     ===========
</TABLE>
 
                            See accompanying notes.
 
                                       F-6
<PAGE>   82
 
                      FIRST VIRTUAL HOLDINGS INCORPORATED
 
                         NOTES TO FINANCIAL STATEMENTS
 
                               SEPTEMBER 30, 1996
 
1. ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
  Organization and Business Activity
 
     The Company, formed on March 11, 1994, has developed and implemented the
VirtualPIN architecture which facilitates Internet commerce and is designed to
facilitate other forms of interactive Internet communications. The VirtualPIN
architecture utilizes E-mail which has the widest reach and broadest use of any
Internet application. The First Virtual Internet Payment System ("FVIPS"), a
secure and easy-to-use payment system launched in October 1994, is the Company's
first application of the VirtualPIN architecture.
 
     On August 11, 1995, the Company declared a twenty five-for-one stock split
of the Company's common stock and Series A convertible preferred stock. All
applicable share and stock option information have been restated to reflect the
split.
 
     On July 3, 1996, the Company was reincorporated in Delaware. In connection
with the reincorporation, the Company is authorized to issue 40,000,000 shares
of common stock and 3,401,447 shares of preferred stock. In addition, on August
26, 1996 in connection with the sale of Series D preferred stock, the Company's
certificate of incorporation was amended to authorize the issuance of 3,601,447
shares of preferred stock. All of the accompanying financial statements have
been restated to reflect the reincorporation.
 
  Basis of Presentation
 
     The accompanying financial statements have been prepared assuming that the
Company will continue as a going concern. This basis of accounting contemplates
the recovery of the Company's assets and the satisfaction of its liabilities in
the normal course of conducting business. The Company anticipates that it will
require additional funds to continue the Company's research and development
activities; expand the Company's marketing and sales and customer services and
support capabilities; fund the Company's capital expenditures necessary to
accommodate the anticipated increase of sellers and buyers; and expand certain
financial and administrative functions. Management believes that the funds
necessary to meet its capital requirements for the next twelve months will be
raised either from the offering contemplated by this Prospectus or by private
equity or debt financing. Without the additional financing, the Company will be
required to delay, reduce the scope of and eliminate one or more of its research
and development projects; and significantly reduce its expenditures on
infrastructure and product upgrade programs that enhance the VirtualPIN
architecture and more specifically FVIPS.
 
     The Company was classified as a development stage company through December
31, 1995.
 
  Interim Financial Data
 
     The financial statements for the nine months ended September 30, 1995 are
unaudited. The unaudited financial statements have been prepared on the same
basis as the audited financial statements and, in the opinion of management,
include all adjustments, consisting only of normal recurring adjustments,
necessary to state fairly the financial information set forth therein, in
accordance with generally accepted accounting principles.
 
     While the Company has experienced growth in its revenues to approximately
$498,000 for the nine months ended September 30, 1996, this increase and the
interim results of operations are not necessarily indicative of results to be
expected for the entire year.
 
  Cash and Cash Equivalents
 
     The Company considers all highly liquid investments with an original
maturity of less than three months to be cash equivalents.
 
                                       F-7
<PAGE>   83
 
                      FIRST VIRTUAL HOLDINGS INCORPORATED
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
  Short-Term Investment, Available-for-Sale
 
     In accordance with Statement of Financial Accounting Standards No. 115,
"Accounting for Certain Debt and Equity Securities," the Company's short-term
investment is classified as available-for-sale. Available-for-sale securities
consist of certificates of deposit with maturities greater than three months and
are stated at cost, as the difference between cost and fair value is immaterial.
 
  Concentration of Credit Risk
 
     Because the Company acts as an intermediary and facilitator for credit card
transactions, the Company is exposed to the credit risks associated with credit
card payment systems. These credit risks include returned transactions, merchant
fraud and transmission of erroneous information. Through September 30, 1996, the
Company has not incurred significant losses for these credit risks.
 
  Furniture and Equipment
 
     Furniture and equipment are stated at cost and depreciated over the
estimated useful lives of the assets (three to five years) using the
straight-line method.
 
  Organization and Other Costs
 
     Organization and other costs are being amortized over five years.
Accumulated amortization at December 31, 1994 and 1995 and September 30, 1996
amounted to $3,774, $11,495 and $24,393, respectively.
 
  Asset Impairment
 
     The Company adopted Statement of Financial Accounting Standards No. 121,
"Accounting for the Impairment of Long-Lived Assets and for Long-Lived Assets to
be Disposed Of" (SFAS 121), effective January 1, 1996. SFAS 121 requires
impairment losses to be recorded on long-lived assets used in operations when
indicators of impairment are present and the undiscounted cash flows estimated
to be generated by those assets are less than the assets' carrying amount. SFAS
121 also addresses the accounting for long-lived assets that are expected to be
disposed of. There was no effect on the financial statements from the adoption
of SFAS 121.
 
  Stock-Based Compensation
 
     The Company has elected to follow Accounting Principles Board Opinion No.
25, "Accounting for Stock Issued to Employees" (APB 25) and related
Interpretations in accounting for its employee stock options because, the
alternative fair value accounting provided for under Statement of Financial
Accounting Standards No. 123, "Accounting for Stock-Based Compensation" (SFAS
123), requires use of option valuation models that were not developed for use in
valuing employee stock options. As a result, deferred compensation is recorded
for the excess of the fair value of the stock on the date of the option grant,
over the exercise price of the option. The deferred compensation is amortized
over the vesting period of the option.
 
  Income Taxes
 
     On May 24, 1995, in conjunction with the issuance of Series A preferred
stock (Note 6), the Company changed its status for federal and state income tax
purposes from an S Corporation (whereby the Corporation's activities flowed
through to the stockholders) to become a C Corporation (whereby the Company is
subject to federal and state income taxes). The Company accounts for income
taxes in accordance with Statement of Financial Accounting Standards No. 109.
 
                                       F-8
<PAGE>   84
 
                      FIRST VIRTUAL HOLDINGS INCORPORATED
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
  Revenue Recognition
 
   
     Revenues include registration and renewal fees from Buyers and Sellers,
transaction processing fees and co-marketing fees. In July 1996, the Company
instituted annual renewal fees. The Company will begin collecting annual renewal
fees in July 1997. In conjunction with the Company's decision to institute
annual renewal fees, the Company's policy will be to recognize Buyer and Seller
registration and renewal fees over a 12-month period beginning in July 1996.
Also beginning July 1996, the related direct costs of processing Buyer and
Seller registrations and renewals are being deferred and amortized over a
12-month period. Prior to July 1, 1996, revenues from registration fees and
related direct costs of processing registrations were recognized in the month
the Seller's or the Buyer's registration fee was processed and the VirtualPIN
was issued. Revenues from transaction processing fees are recognized on the date
the transaction amount is charged to the Buyer's credit card. Revenues from
co-marketing fees are recognized in the month the Buyer accepts the promotional
offer of one of the Company's co-marketing partners.
    
 
   
     As part of processing certain transactions, the Company earns interest from
the time money is collected from Buyers until the time payment is made to the
applicable Sellers.
    
 
   
  Research and Development
    
 
   
     Research and development costs are expensed in the period incurred.
    
 
   
  Software Developments Costs
    
 
   
     Financial accounting standards provide for the capitalization of certain
software development costs after technological feasibility of the software is
attained. No such costs have been capitalized to date because the impact on the
financial statements would not be material.
    
 
  Pro Forma Net Loss Per Share
 
     The Company's pro forma net loss per share calculations are based upon the
weighted average number of shares of common stock outstanding. Pursuant to the
requirements of the Securities and Exchange Commission Staff Accounting Bulletin
No. 83, convertible preferred stock, convertible preferred stock warrants,
common stock, and options to purchase common stock issued at prices below the
estimated initial public offering price during the twelve months immediately
preceding the contemplated initial filing of the registration statement relating
to the initial public offering ("IPO"), have been included in the computation of
net loss per share as if they were outstanding for all periods presented (using
the treasury method assuming repurchase of common stock at the estimated IPO
price). The pro forma calculation also gives effect to the conversion of
convertible preferred shares not included above that will automatically convert
upon completion of the Company's IPO (using the if-converted method) from the
original date of issuance. Other shares issuable upon the exercise of stock
options have been excluded from the computation because the effect of their
inclusion would be antidilutive. Subsequent to the Company's IPO, options under
the treasury stock method will be included to the extent they are dilutive. Net
loss per share prior to 1995 has not been presented since such amounts are not
deemed meaningful due to the significant change in the Company's capital
structure that will occur in connection with the IPO.
 
  Pro Forma Stockholders' Equity
 
     If the offering contemplated by this Prospectus is consummated, all of the
convertible preferred stock outstanding as of the closing date will
automatically be converted into 2,273,441 shares of common stock, based on the
shares of convertible preferred stock outstanding as of September 30, 1996 and
assuming no antidilution adjustments are necessary. Pro forma stockholders'
equity at September 30, 1996 as adjusted for the conversion of preferred stock,
is disclosed on the balance sheet.
 
                                       F-9
<PAGE>   85
 
                      FIRST VIRTUAL HOLDINGS INCORPORATED
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
  Use of Estimates
 
     The preparation of the financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the amounts reported in the financial statements and the
accompanying notes. Actual results could differ from those estimates.
 
2. FURNITURE AND EQUIPMENT
 
     Furniture and equipment consists of the following:
 
<TABLE>
<CAPTION>
                                                       DECEMBER 31,
                                                   ---------------------     SEPTEMBER 30,
                                                     1994         1995           1996
                                                   --------     --------     -------------
        <S>                                        <C>          <C>          <C>
        Furniture and equipment..................  $225,858     $377,006      $ 1,797,640
        Less accumulated depreciation............   (12,553)     (72,686)        (313,948)
                                                   --------     --------       ----------
                                                   $213,305     $304,320      $ 1,483,692
                                                   ========     ========       ==========
</TABLE>
 
3. RELATED PARTY TRANSACTIONS
 
     In conjunction with the sale of 1,250,000 shares of common stock to a
stockholder on September 16, 1994 for $200,000, the Company obtained a two-year
unsecured line of credit commitment from the stockholder for borrowings up to
$800,000. The Company also has an unsecured line of credit from a stockholder
which allows for maximum borrowings of $400,000. The borrowings plus interest at
8% are due upon the earliest to occur of (i) June 15, 2003, (ii) the closing of
an initial public offering or (iii) the consent of certain holders of Series A
Preferred Stock. At September 30, 1996, $1,200,000 has been drawn against these
lines of credit.
 
     The stockholders who have provided these lines of credit have agreed to
subordinate the debt to future institutional financing. Pursuant to these
agreements, no dividends will be paid by the Company until the borrowings are
paid in full and the lines of credit have been terminated.
 
     On August 20, 1996, the Company entered into an agreement with the Series B
stockholder for the waiver of a previous agreement to use the Series B
stockholder as an exclusive services provider. In return for the waiver, the
Company agreed to pay the Series B stockholder facility fees totaling $500,000
and transaction surcharges of no less than $500,000 during the 40-month period
beginning September 1, 1996, dependent upon the number of transactions processed
through service providers other than the Series B stockholder. The Company
charged the $1,000,000 associated with this agreement to operations during the
third quarter of 1996.
 
     The Company's credit card transaction acquisition services are provided by
First USA Merchant Services, Inc., a preferred stockholder. Fees for these
services amounted to $28,198 and $100,703 for the year ended December 31, 1995
and the nine months ended September 30, 1996, respectively.
 
     Certain marketing and technology consulting services were provided by a
company whose president is a director of the Company. These services amounted to
$20,235 and $132,521 for the period from March 11, 1994 (date of inception)
through December 31, 1994 and the year ended December 31, 1995, respectively. No
services were provided during the nine months ended September 30, 1996.
 
4. NOTE PAYABLE
 
     On February 27, 1996, the Company entered into a promissory note to borrow
up to $500,000 at the prime rate plus 2% from a financial institution. The loan
was repaid in full in April 1996.
 
                                      F-10
<PAGE>   86
 
                      FIRST VIRTUAL HOLDINGS INCORPORATED
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
5. COMMITMENTS
 
  Leases
 
     The Company leases its office facilities in San Diego, California under
operating leases which expire in 1999. The leases generally require the Company
to pay all maintenance, insurance and property taxes and are subject to certain
minimum escalation provisions. Rent expense for all operating leases was
approximately $38,400 and $109,000 for the year ended December 31, 1995 and the
nine months ended September 30, 1996, respectively.
 
     Future minimum operating lease payments as of September 30, 1996 are as
follows:
 
<TABLE>
                <S>                                                <C>
                1996 (three months)..............................  $  107,000
                1997.............................................     405,000
                1998.............................................     382,000
                1999.............................................     278,000
                                                                     --------
                                                                   $1,172,000
                                                                     ========
</TABLE>
 
  Information Service Agreement
 
     In October 1994, the Company entered into a technology service agreement
with another company to receive information technology services from the other
company beginning in 1994. Minimum monthly payments of $5,000 for services
commenced upon full system implementation. The Company paid an implementation
charge of $150,000 which is being amortized over three years. Accumulated
amortization at December 31, 1994 and 1995 and September 30, 1996 amounted to
$1,667, $36,667 and $79,887, respectively. In June 1996, this agreement was
amended, reducing the information technology services to be received, and as a
result, effective July 1, 1996, minimum monthly charges no longer apply.
 
6. STOCKHOLDERS' EQUITY
 
  Preferred Stock
 
     In May 1995, the Company sold 551,500 shares of Series A preferred stock at
$1.76 per share. An additional 142,044 shares were issued at $1.76 per share to
retire certain notes payable in December 1995. In December 1995, the Company
sold 783,945 shares of Series B preferred stock at $3.189 per share.
 
     The holders of the Series A and Series B preferred stock are entitled to
receive dividends at the rate of $0.162 per share and $0.32 per share per annum,
respectively, if and when such dividends are declared by the Board of Directors.
The right to such dividends is not cumulative. No dividends have been declared
to date.
 
     The preferred stock is convertible, at the option of the holder, into the
Company's common stock on a one-for-one basis, subject to antidilution
adjustments, and will automatically convert into common stock concurrent with
the closing of an underwritten public offering of common stock under the
Securities Act of 1933 in which the Company receives at least $10,000,000 in
gross proceeds and a per share price to the public of at least $10.50 per share
(subject to antidilution adjustments). The holder of each preferred share is
entitled to one vote for each common share into which such preferred share would
convert.
 
     As part of the agreement to sell 275,750 shares of Series A preferred
stock, the Company acknowledged that if it elects not to utilize the purchaser's
technology products, the purchaser will have the option to redeem its shares at
$1.76 per share plus all declared but unpaid dividends. In August 1996, the
Company entered into a consulting agreement with this Series A stockholder to
provide the Company with supplementary staffing for a period of approximately
six months for fees of approximately $900,000. At September 30, 1996,
approximately $237,000 is owed under this agreement and is included in accounts
payable.
 
                                      F-11
<PAGE>   87
 
                      FIRST VIRTUAL HOLDINGS INCORPORATED
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
     On July 3, 1996, the Company sold 130,952 shares of Series C preferred
stock at $15.00 per share and 107,144 shares of common stock at $5.00 per share
for total proceeds of approximately $2,500,000. The holders of the Series C
preferred stock are entitled to receive dividends at the rate of $1.50 per share
per annum if and when declared by the Board of Directors. The right to such
dividends is not cumulative. The holders of the Series C preferred stock are
entitled to a liquidation preference of $19.00 per share, plus any declared but
unpaid dividends. The preferred stock is convertible, at the option of the
holder, into the Company's common stock on a one-for-one basis, subject to
antidilution adjustments, and will automatically convert into common stock
concurrent with the closing of an underwritten public offering of common stock
under the Securities Act of 1933 in which the Company receives at least
$10,000,000 in gross proceeds and a per share price to the public of at least
$10.50 per share (subject to antidilution adjustments). The holder of each
preferred share is entitled to one vote for each common share into which such
preferred share would convert.
 
     In connection with the sale of the Series C preferred stock, the Company
issued a warrant to purchase shares of the Company's common stock. The number of
shares will be equal to $500,000 divided by the exercise price. The exercise
price will be $10.50 per share if the Company and the Series C stockholder have
entered into a marketing agreement prior to the earlier of the date of exercise
of the warrant or December 31, 1996. Otherwise, the exercise price will be
$15.00 per share. The warrant expires on July 3, 1997.
 
     On August 26, 1996, the Company sold 200,000 shares of Series D preferred
stock at $15.00 per share for total proceeds of approximately $3,000,000. The
holders of the Series D preferred stock are entitled to receive dividends at the
rate of $1.50 per share per annum if and when declared by the Board of
Directors. The right to such dividends is not cumulative. The holders of the
Series D preferred stock are entitled to a liquidation preference of $19.00 per
share, plus any declared but unpaid dividends. The preferred stock is
convertible, at the option of the holder, into the Company's common stock on a
one-for-one basis, subject to antidilution adjustments, and will automatically
convert into common stock concurrent with the closing of an underwritten public
offering of common stock under the Securities Act of 1933 in which the Company
receives at least $10,000,000 in gross proceeds and a per share price to the
public of at least $10.50 per share (subject to antidilution adjustments). The
holder of each preferred share is entitled to one vote for each common share
into which such preferred share would convert.
 
     In connection with the sale of Series D preferred stock, the Company issued
a warrant to purchase shares of the Company's common stock. The number of shares
and exercise price are contingent upon the Series D stockholder achieving
certain performance criteria with respect to the issuance of VirtualPINs to its
customer base as outlined in the following schedule:
 
<TABLE>
<CAPTION>
                                                                  INCREMENTAL     EXERCISE PRICE
           DEADLINE FOR ACHIEVING PERFORMANCE CRITERIA              SHARES          PER SHARE
    ----------------------------------------------------------    -----------     --------------
    <S>                                                           <C>             <C>
    May 31, 1997..............................................      375,000           $ 5.00
    August 31, 1997...........................................      375,000             3.33
    October 31, 1997..........................................      375,000             2.50
    December 30, 1997.........................................      375,000             2.23
</TABLE>
 
     The performance warrant expires on December 30, 1997. The Company will
value this warrant as set forth in SFAS 123 and will report it as an expense as
the VirtualPIN distribution performance criteria are met.
 
     Total issuance costs for all preferred stock amounted to $179,438 and
$351,645 at December 31, 1995 and September 30, 1996, respectively.
 
                                      F-12
<PAGE>   88
 
                      FIRST VIRTUAL HOLDINGS INCORPORATED
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
  Warrants
 
     In connection with the sale of Series B preferred stock in December 1995 to
a financial institution, the Company issued warrants to purchase shares of
Series A and Series B preferred stock. In April 1996, the Series B preferred
stockholder partially exercised this warrant by purchasing 465,000 shares of
Series B preferred stock at $3.189 per share. In addition, the Series B
preferred stockholder paid the Company $3,017,115 for warrants to purchase
852,272 shares of Series A preferred stock and 475,734 shares of Series B
preferred stock at $0.01 per share. These new warrants are currently exercisable
and will expire on March 4, 2001. The Company received total proceeds of
approximately $4.5 million in connection with this transaction. Furthermore, all
of the unexercised warrants originally issued on December 22, 1995 have been
canceled.
 
     The Company also issued to the Series B preferred stockholder an incentive
warrant to purchase shares of common stock for $0.01 per share up to 4% of the
number of shares of common stock outstanding at the exercise date assuming
conversion of all preferred stock into common stock. The number of shares that
may be purchased under this warrant is contingent upon the achievement of
certain milestones, which relate to establishing merchant accounts by customers
of the financial institution, as defined in the incentive warrant agreement. As
set forth in SFAS 123, this warrant must be accounted for based on its fair
value. The Financial Accounting Standards Board's Emerging Issues Task Force has
met recently and has reached a consensus that the grant date is the appropriate
time to value such warrants. Accordingly, the Company obtained an independent
valuation to determine the fair value for this warrant. Based upon this
valuation the value of the warrant was determined to be $0.09 per share. The
value of the warrant will be recorded as an expense as merchant accounts are
established by the financial institution. Since no milestones contemplated by
this agreement have been achieved by the financial institution through September
30, 1996, the expense, if any, resulting from this transaction will occur in
subsequent periods. This warrant expires upon the earlier of the closing of an
initial public offering of the Company's common stock or June 30, 1998.
 
  Stock Option Plan
 
     The Company's 1994 Incentive and Non-Statutory Stock Option Plan (1994
Plan), under which options to purchase 468,750 shares of common stock were
granted, was replaced with the 1995 Stock Plan (1995 Plan). Under the 1995 Plan,
the Company is authorized to issue up to 2,000,000 common shares to officers,
employees, directors and certain other individuals providing services to the
Company. Options granted under the 1995 Plan generally vest over four years and
are exercisable for a period of up to ten years from the date of grant.
Incentive stock options are granted at prices which approximate the fair value
of the shares at the date of grant as determined by the board of directors. The
following table summarizes stock option activity:
 
   
<TABLE>
<CAPTION>
                                                                 SHARES       EXERCISE PRICE
                                                                ---------     --------------
    <S>                                                         <C>           <C>
    Options granted during period ended December 31, 1994.....    288,875             $ 0.04
                                                                  -------
    Balance at December 31, 1994..............................    288,875               0.04
      Options granted.........................................    179,875      0.04 -  0.176
                                                                  -------
    Balance at December 31, 1995..............................    468,750      0.04 -  0.176
      Options granted.........................................  1,080,395      0.32 -  10.50
      Options canceled........................................     22,250      0.32 -   9.00
                                                                  -------
    Balance at September 30, 1996.............................  1,526,895     $0.04 - $10.50
                                                                  =======
</TABLE>
    
 
   
     As of September 30, 1996, options to purchase 578,316 shares are
exercisable and 941,855 shares are available for future grant under the 1995
Plan.
    
 
   
     After September 30, 1996 and through October 31, 1996, the Company granted
177,750 additional options under its 1995 Plan to purchase shares of Common
Stock at a weighted average price of $10.50 per share and issued 8,000 shares of
Common Stock as a result of exercise of stock options.
    
 
                                      F-13
<PAGE>   89
 
                      FIRST VIRTUAL HOLDINGS INCORPORATED
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
     Pursuant to the terms of the December 22, 1995 Series B Preferred Stock
Purchase Agreement, on April 11, 1996, the Company's board of directors granted
options to purchase 475,000 shares of common stock at $6.30 per share to an
officer and director of the Company. The options vest immediately and expire on
April 11, 2006. Two directors of the Company were granted options to purchase
225,000 and 100,000 shares under the same terms. In addition, the board of
directors granted options to purchase 200,000 shares of common stock at $6.30
per share to two key employees of the Company. The options to these two key
employees vest on June 30, 1998 provided that each remains an employee of the
Company at that date and expire in ten years. These options to purchase
1,000,000 shares were not granted under the 1995 Plan. No deferred compensation
was deemed appropriate for the April 1996 option grants. The fair value of
common stock was determined by an independent valuation.
 
     As of September 30, 1996, the Company has reserved shares of common stock
for future issuance as follows:
 
<TABLE>
                <S>                                                 <C>
                Stock options.....................................  3,468,750
                Preferred stock...................................  2,273,441
                Warrants..........................................  2,875,625
                Employee stock purchase plan......................    100,000
                                                                    ---------
                                                                    8,717,816
                                                                    =========
</TABLE>
 
     Through September 30, 1996, the Company recorded deferred compensation
expense for the difference between the exercise price and the deemed fair value
for financial statement presentation purposes of the Company's common stock, as
determined in part by an independent valuation, for options granted during 1996.
Such options were granted at $0.32 per share with a deemed fair value of $0.40
per share and at $1.00 per share with a deemed fair value of $3.00 per share.
This deferred compensation expense aggregates to $50,567, which will be
amortized over the vesting period of the related options, generally four years.
 
     Adjusted pro forma information regarding net loss is required by SFAS 123,
and has been determined as if the Company had accounted for its employee stock
options under the fair value method of that Statement. The fair value for these
options was estimated at the date of grant using the "minimum value" method for
option pricing with the following weighted-average assumptions for both 1995 and
the nine months ended September 30, 1996: risk-free interest rates of 6%;
dividend yields of 0%; and a weighted-average expected life of the option of
seven years.
 
     For purposes of adjusted pro forma disclosures, the estimated fair value of
the options is amortized to expense over the options' vesting period. The
Company's adjusted pro forma information follows:
 
   
<TABLE>
<CAPTION>
                                                                                    NINE MONTHS
                                                                    YEAR ENDED         ENDED
                                                                     DECEMBER        SEPTEMBER
                                                                        31,             30,
                                                                       1995            1996
                                                                    -----------     -----------
<S>                                                                 <C>             <C>
Adjusted pro forma net loss.......................................  $(2,276,119)    $(6,073,305)
Adjusted pro forma loss per share.................................  $     (0.28)    $     (0.69)
</TABLE>
    
 
  Employee Stock Purchase Plan
 
   
     On July 18, 1996, the Company adopted the Employee Stock Purchase Plan. A
total of 100,000 shares of common stock have been reserved for issuance under
the Purchase Plan.
    
 
                                      F-14
<PAGE>   90
 
                      FIRST VIRTUAL HOLDINGS INCORPORATED
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
7. INCOME TAXES
 
     Deferred income taxes reflect the net effects of temporary differences
between the carrying amounts of assets and liabilities for financial reporting
purposes and the amounts used for income tax purposes. Significant components of
the Company's deferred tax assets as of December 31, 1995 and September 30, 1996
are shown below. A valuation allowance for the entire deferred tax asset has
been recognized as realization of such assets is uncertain.
 
<TABLE>
<CAPTION>
                                                                                      SEPTEMBER
                                                                    DECEMBER 31,         30,
                                                                        1995            1996
                                                                    ------------     -----------
<S>                                                                 <C>              <C>
Deferred tax assets:
  Net operating losses carryforwards..............................   $  530,000      $ 2,593,000
  Other...........................................................       48,000          175,000
                                                                      ---------      -----------
                                                                        578,000        2,768,000
Valuation allowance for deferred tax assets.......................     (578,000)      (2,768,000)
                                                                      ---------      -----------
Net deferred tax assets...........................................   $       --               --
                                                                      =========      ===========
</TABLE>
 
     At September 30, 1996, the Company has federal and state net operating loss
carryforwards of approximately $6,400,000. These federal and state carryforwards
will begin to expire in 2010 and 2000, respectively, unless previously utilized.
The Company also has federal and state research credit carryforwards of
approximately $64,000 and $39,000, respectively, which will begin expiring in
2010, unless previously utilized.
 
     Pursuant to Internal Revenue Code Section 382 and 383, use of the Company's
net operating loss and tax credit carryforwards may be limited if a cumulative
change in ownership of more than 50% occurs within a three year period.
 
8. SUBSEQUENT EVENT
 
  Stock Option Plan
 
   
     On October 16, 1996, the Board of Directors of the Company increased the
number of shares of common stock reserved for issuance under the 1995 Stock Plan
from 2,000,000 shares to 3,000,000 shares.
    
 
                                      F-15
<PAGE>   91
 
   
Linden Music Web site designed, maintained and copyrighted by Kit Watkins.
Farcast and the Farcast logo are trademarks of Farcast. Permission granted by
Cybernet Data Systems, Inc. LandWare and the slogan "Software for Terra Firma"
are trademarks of LandWare, Inc. Copyright PC Quote, Inc. 1996-1997. Copyright
1996, Charles River Media, All rights reserved. Copyright 1993-1996, Electronic
Frontier Foundation.
    
<PAGE>   92
 
                                     [ART]
 
The merchant customers of the Company depicted above have not accounted for a
material portion of the Company's revenues to date. The Company's merchant
customers are not contractually obligated to continue to use FVIPS for any
period of time and may end such usage of FVIPS on an at-will basis.
<PAGE>   93
 
INSIDE FRONT COVER:
 
     The graphic describes the VirtualPIN architecture in the form of a triangle
with dotted lines for sides. The heading of the graphic reads "VirtualPIN
Architecture." The upper left corner of the triangle is a square including the
words "Buyer's Computer." The upper right corner of the triangle is a square
including the words "Seller's Computer." The bottom corner of the triangle is a
square including the First Virtual logo. The middle contains the word
"VirtualPIN" and includes the VirtualPIN logo.
 
INSIDE FRONT COVER (LEFT FOLDOUT):
 
     The graphic describes the First Virtual Internet Payment System with seven
rectangles representing the different components of such system. The heading of
the graphic reads "First Virtual Internet Payment System." The graphic
demonstrates the flow and sequence of functions in a FVIPS transaction with
dotted lines connecting the rectangles. The top of the graphic includes text
that reads "FV enables Buyers and Sellers to conduct secure, private
transactions over the Internet." The middle of the graphic includes text that
reads "FV uses dedicated, secure lines to transfer transaction information to
established financial networks." The bottom of the graphic includes text that
reads "FV integrates seamlessly with established financial networks to authorize
and settle transactions."
 
INSIDE FRONT COVER (RIGHT FOLDOUT):
 
     The graphic describes the Company's VirtualTAG application of the
VirtualPIN architecture. The graphic depicts the VirtualTAG in use on the
Internet, which contains an advertisement within a banner on a World Wide Web
page. The display demonstrates the steps taken in purchasing a product or
service on the Internet. The heading of the graphic contains the words
"VirtualTAG CLICK HERE."
 
PAGE 37:
 
     The graphic contains a diagram setting forth the steps, numbered in order,
of the purchase cycle of a financial transaction using FVIPS. The graphic
contains three squares, connected by numbered arrows forming a triangle. The
numbers on the arrows correspond to the numbers in the text. The square at the
top left of the triangle contains the words "Buyer's Computer." The square at
the top right of the triangle contains the words "Seller's Computer." The square
at the bottom of the triangle contains the words "FV Purchase Server." The
triangle is connected by an arrow to a rectangle below. Such rectangle contains
the words "The Back-Office."
 
PAGE 38:
 
     The graphic contains a diagram setting forth the steps, numbered in order,
of the "Back-Office Cycle" of a financial transaction using FVIPS. The graphic
contains six squares, two of which are placed above the other four. The top
right square is connected by an arrow to text reading "The Purchase Cycle." The
squares are connected by numbered arrows corresponding to the text. The squares
contain, in counter-clockwise order, text which reads "FV Back-Office Server,"
"Credit Card Processor," "Issuing Bank," "FV Merchant Acquiror," "FV Deposit
Account," and "Seller Bank Account."
 
INSIDE BACK COVER:
 
     The graphic contains a square containing the First Virtual logo within a
larger rectangle. The large rectangle contains six squares, each containing
customer Web pages. The heading of the graphic contains the words "FIRST VIRTUAL
HOLDINGS INCORPORATED." The bottom of the graphic contains the words "LEADING
THE CHARGE TO INTERNET COMMERCE."
<PAGE>   94
 
- ------------------------------------------------------
- ------------------------------------------------------
 
    NO DEALER, SALESPERSON OR OTHER PERSON HAS BEEN AUTHORIZED TO GIVE ANY
INFORMATION OR TO MAKE ANY REPRESENTATIONS OTHER THAN THOSE CONTAINED IN THIS
PROSPECTUS, AND, IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT
BE RELIED UPON AS HAVING BEEN AUTHORIZED BY THE COMPANY OR ANY OF THE
UNDERWRITERS. THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL OR A
SOLICITATION OF AN OFFER TO BUY THE SHARES BY ANYONE IN ANY JURISDICTION IN
WHICH SUCH OFFER OR SOLICITATION IS NOT AUTHORIZED, OR IN WHICH THE PERSON
MAKING THE OFFER OR SOLICITATION IS NOT QUALIFIED TO DO SO, OR TO ANY PERSON TO
WHOM IT IS UNLAWFUL TO MAKE SUCH OFFER OR SOLICITATION. UNDER NO CIRCUMSTANCES
SHALL THE DELIVERY OF THIS PROSPECTUS, CREATE ANY IMPLICATION THAT THE
INFORMATION CONTAINED AS OF ANY TIME SUBSEQUENT TO THE DATE OF THIS PROSPECTUS.
 
                            ------------------------
 
                               TABLE OF CONTENTS
 
   
<TABLE>
<CAPTION>
                                        PAGE
                                        -----
<S>                                     <C>
Prospectus Summary....................      3
Risk Factors..........................      6
Use of Proceeds.......................     23
Dividend Policy.......................     23
Capitalization........................     24
Dilution..............................     25
Selected Financial Data...............     26
Management's Discussion and Analysis
  of Financial Condition and Results
  of Operations.......................     27
Business..............................     33
Management............................     52
Certain Transactions..................     60
Principal Stockholders................     64
Description of Capital Stock..........     66
Shares Eligible for Future Sale.......     68
Underwriting..........................     70
Legal Matters.........................     71
Experts...............................     71
Additional Information................     72
Index to Financial Statements.........    F-1
</TABLE>
    
 
                            ------------------------
 
    UNTIL                   , 1996 (25 DAYS AFTER THE COMMENCEMENT OF THE
OFFERING), ALL DEALERS EFFECTING TRANSACTIONS IN THE REGISTERED SECURITIES,
WHETHER OR NOT PARTICIPATING IN THIS DISTRIBUTION, MAY BE REQUIRED TO DELIVER A
PROSPECTUS. THIS IS IN ADDITION TO THE OBLIGATION OF DEALERS TO DELIVER A
PROSPECTUS WHEN ACTING AS UNDERWRITERS AND WITH RESPECT TO THEIR UNSOLD
ALLOTMENTS OR SUBSCRIPTIONS.
- ------------------------------------------------------
- ------------------------------------------------------
- ------------------------------------------------------
- ------------------------------------------------------
   
                                3,000,000 SHARES
    
 
                                      LOGO
 
                                  COMMON STOCK
                             ---------------------
                                   PROSPECTUS
                             ---------------------
                            BEAR, STEARNS & CO. INC.
                                COWEN & COMPANY
                                LEHMAN BROTHERS
                                UNTERBERG HARRIS
 
                                                 , 1996
- ------------------------------------------------------
- ------------------------------------------------------
<PAGE>   95
 
                                    PART II
 
                     INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 13. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.
 
     The following table sets forth the various expenses in connection with the
sale and distribution of the securities being registered, other than
underwriting discounts and commissions. All amounts shown are estimates except
the Securities and Exchange Commission registration fees, the NASD filing fees
and the Nasdaq National Market application fee.
 
   
<TABLE>
<CAPTION>
                                                                            TO BE PAID
                                                                              BY THE
                                                                            REGISTRANT
                                                                            -----------
        <S>                                                                 <C>
        Securities and Exchange Commission registration fee...............      30,000
        NASD filing fees..................................................      10,000
        Nasdaq National Market application fee............................      50,000
        Accounting fees and expenses......................................     180,000
        Printing and engraving expenses...................................     150,000
        Transfer agent and registrar fees.................................       2,500
        Blue Sky fees and expenses........................................      15,000
        Legal fees and expenses...........................................     360,000
        Officer and Director Liability Insurance..........................     400,000
        Miscellaneous expenses............................................     202,500
                                                                            ----------
                  Total...................................................   1,400,000
                                                                            ==========
</TABLE>
    
 
ITEM 14. INDEMNIFICATION OF DIRECTORS AND OFFICERS.
 
     Section 145(a) of the Delaware General Corporation Law (the "DGCL")
provides in relevant part that "[a] corporation may indemnify any person who was
or is a party or is threatened to be made a party to any threatened, pending or
completed action, suit or proceeding, whether civil, criminal, administrative or
investigative (other than an action by or in the right of the corporation) by
reason of the fact that he is or was a director, officer, employee or agent of
the corporation, or is or was serving at the request of the corporation as a
director, officer, employee or agent of another corporation, partnership, joint
venture, trust or other enterprise against expenses (including attorneys' fees),
judgments, fines and amounts paid in settlement actually and reasonably incurred
by him in connection with such action, suit or proceeding if he acted in good
faith and in a manner he reasonably believed to be in or not opposed to the best
interests of the corporation, and, with respect to any criminal action or
proceeding, had no reasonable cause to believe his conduct was unlawful." With
respect to derivative actions, Section 145(b) of the DGCL provides in relevant
part that "[a] corporation may indemnify any person who was or is a party or is
threatened to be made a party to any threatened, pending or completed action or
suit by or in the right of the corporation to procure a judgment in its
favor . . . [by reason of his service in one of the capacities specified in the
preceding sentence] against expenses (including attorneys' fees) actually and
reasonably incurred by him in connection with the defense or settlement of such
action or suit if he acted in good faith and in a manner he reasonably believed
to be in or not opposed to the best interests of the corporation and except that
no indemnification shall be made in respect of any claim, issue or matter as to
which such person shall have been adjudged to be liable to the corporation
unless and only to the extent that the Court of Chancery or the court in which
such action or suit was brought shall determine upon application that, despite
the adjudication of liability but in view of all the circumstances of the case,
such person is fairly and reasonably entitled to indemnity for such expense
which the Court of Chancery and such other court shall deem proper."
 
     Article V of the Registrant's Bylaws provides that the Company may
indemnify each person who is or was a director of the Company to the full extent
permitted by the DGCL. Such Article also provides that the
 
                                      II-1
<PAGE>   96
 
Registrant may, but is not required to, indemnify its employees and agents
(other than directors and officers) to the extent and in the manner permitted by
the DGCL.
 
     The Underwriting Agreement (Exhibit 1.1) provides for indemnification by
the Underwriters of the Registrant, its directors and executive officers and
other persons for certain liabilities, including liabilities arising under the
Securities Act of 1933, as amended (the "Securities Act").
 
     The Registrant has entered into an indemnification agreement with each of
its directors and officers and intends to maintain insurance for the benefit of
its directors and officers insuring such persons against certain liabilities,
including liabilities under the securities laws.
 
     See also the undertakings set out in response to Item 17 herein.
 
ITEM 15. RECENT SALES OF UNREGISTERED SECURITIES.
 
     The Common Stock, Preferred Stock, options and warrants of the Registrant
issued to stockholders, option holders and warrant holders of First Virtual
Holdings Incorporated, a Wyoming corporation, in connection with the
reincorporation in Delaware were not deemed "sold" as a result of Rule 145(a)(2)
promulgated under the Securities Act. The following table includes information
regarding all securities sold by the Registrant's Wyoming predecessor from March
11, 1994 through the date of such incorporation and all securities sold by the
Registrant since such reincorporation.
 
<TABLE>
<CAPTION>
                                                                          NUMBER
                                  DATE                                      OF            AGGREGATE PURCHASE PRICE
     CLASS OF PURCHASERS        OF SALE       TITLE OF SECURITIES       SECURITIES        AND FORM OF CONSIDERATION
- ------------------------------  --------   --------------------------  -------------     ---------------------------
<S>                             <C>        <C>                         <C>               <C>
Lee H. Stein, an officer and    3/11/94    Common Stock                  1,250,000       $50,000 cash
  director, and June L. Stein
  (spouse of Mr. Stein)
Trusts affiliated with Tawfiq   3/11/94    Common Stock                  1,250,000       $50,000 cash
  N. Khoury, a director
Marshall T. Rose, an officer    5/23/94    Common Stock                    166,675       For services rendered
A consultant                    5/26/94    Common Stock                    166,675       For services rendered
Jon Rubin, a director           9/19/94    Common Stock                  1,250,000       $200,000 cash
Marshall T. Rose, an officer    5/12/95    Common Stock                     67,700       Waiver of certain
                                                                                         preemptive rights
A consultant                    5/12/95    Common Stock                     67,700       Waiver of certain
                                                                                         preemptive rights
Sybase, Inc., an affiliate      5/22/95    Series A Preferred Stock        275,750       $485,320 cash
Unterberg Harris Interactive    5/22/95    Series A Preferred Stock        275,750       $485,320 cash
  Media Limited Partnership,
  C.V.
First USA Merchant Services,    12/22/95   Series B Preferred Stock,       783,945(1)    $2,500,000 cash
  Inc., an affiliate                       Warrant to purchase Series
                                           A Preferred Stock at $1.76
                                           per share, Warrant to
                                           purchase Series B
                                           Preferred Stock at $3.189
                                           per share, and Warrant to
                                           purchase Common Stock at
                                           $0.32 per share
Sybase, Inc., an affiliate      12/22/95   Series A Preferred Stock         71,022       Cancellation of $125,000 of
                                                                                         indebtedness
Unterberg Harris Interactive    12/22/95   Series A Preferred Stock         71,022       Cancellation of $125,000 of
  Media Limited Partnership,                                                             indebtedness
  C.V.
An employee                     12/28/95   Common Stock                     10,000       For services rendered
A consultant                    12/28/95   Common Stock                     30,000       For services rendered
Marshall T. Rose, an officer    12/28/95   Common Stock                     14,500       For services rendered
A consultant                    2/28/96    Common Stock                     27,000       $8,640 cash
A consultant                    2/28/96    Common Stock                      3,000       $960 cash
</TABLE>
 
                                      II-2
<PAGE>   97
 
   
<TABLE>
<CAPTION>
                                                                          NUMBER
                                  DATE                                      OF            AGGREGATE PURCHASE PRICE
     CLASS OF PURCHASERS        OF SALE       TITLE OF SECURITIES       SECURITIES        AND FORM OF CONSIDERATION
- ------------------------------  --------   --------------------------  -------------     ---------------------------
<S>                             <C>        <C>                         <C>               <C>
First USA Merchant Services,    4/22/96    Series B Preferred              465,000       $1,482,885 cash
  Inc., an affiliate
First USA Merchant Services,    4/22/96    Warrants to purchase          1,328,006(2)    $3,017,115 cash and
  Inc., an affiliate                       Series A Preferred Stock                      surrender of Series A
                                           and Series B Preferred                        Preferred Stock and Series
                                           Stock at $0.01 per share                      B Preferred Stock warrants
                                                                                         issued on December 22, 1995
A consultant                    4/11/96    Common Stock                     14,425       For services rendered
A consultant                    4/11/96    Common Stock                      7,812       For services rendered
A consultant                    4/11/96    Common Stock                      2,500       For services rendered
A consultant                    4/11/96    Common Stock                      2,500       For services rendered
A consultant                    4/11/96    Common Stock                      2,500       For services rendered
General Electric Capital         7/3/96    Series C Preferred Stock,       238,096(3)    $2,500,000 cash
  Corporation, an affiliate                Common Stock and Warrant
                                           to purchase Common Stock
An employee                     7/18/96    Common Stock                      1,389       For services rendered
An employee                     10/02/96   Common stock                        500       Exercise of option
First Data Corporation          8/26/96    Series D Preferred Stock        200,000(4)    $3,000,000 cash
                                           and Warrant to purchase
                                           Common Stock
All directors, employees and    3/30/94-   Options to purchase Common    2,777,645       Options granted for no cash
  consultants                   11/27/96   Stock(5)                                      consideration. Exercise
                                                                                         prices range from $0.04 to
                                                                                         $11.00 per share.
</TABLE>
    
 
- ---------------
 
(1) Represents outstanding shares of Series B Preferred Stock. Does not include
    852,272 shares of Series A Preferred Stock issuable upon exercise of a
    warrant, up to 940,734 shares of Series B Preferred Stock issuable upon
    exercise of a warrant (which warrants were subsequently canceled) and shares
    of Common Stock equivalent to up to four percent of the Company's
    outstanding capital stock issuable upon exercise of a warrant subject to the
    satisfaction of certain marketing-related performance milestones (which
    warrant will terminate upon completion of the offering).
 
(2) Includes 852,272 shares of Series A Preferred Stock and 475,734 shares of
    Series B Preferred Stock issuable upon exercise of outstanding warrants at
    an exercise price of $0.01 per share.
 
(3) Represents 130,952 shares of Series C Preferred Stock and 107,144 shares of
    Common Stock. Does not include up to 47,619 shares of Common Stock
    exercisable upon exercise of a warrant.
 
(4) Does not include up to 1,500,000 shares of Common Stock issuable upon
    exercise of a warrant, subject to the achievement of certain
    marketing-related milestones.
 
(5) All stock option grants, and all sales of Common Stock pursuant to the
    exercise of stock options granted, were made pursuant to the exemption from
    the registration requirements of the Securities Act afforded by Rule 701
    promulgated under the Securities Act as transactions pursuant to a
    compensatory benefit plan or a written contract relating to compensation.
 
     Unless otherwise noted, all sales were made in reliance on Section 4(2) of
the Securities Act and/or Regulation D or Rule 701 promulgated under the
Securities Act. The securities were sold to a limited number of people with no
general solicitation or advertising.
 
                                      II-3
<PAGE>   98
 
ITEM 16. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.
 
     (a) The following exhibits are filed with this Registration Statement:
 
<TABLE>
<CAPTION>
        EXHIBIT
        NUMBER                                    EXHIBIT TITLE
        -------     -------------------------------------------------------------------------
        <S>         <C>
         1.1*       Underwriting Agreement
         3.1*       Amended and Restated Certificate of Incorporation of the Registrant
         3.2*       Amended and Restated Certificate of Incorporation of Registrant to be
                    filed after closing of offering
         3.3*       Bylaws of the Registrant
         4.1**      Form of Stock Certificate
</TABLE>
 
   
<TABLE>
        <S>         <C>
         5.1        Opinion and Consent of Wilson Sonsini Goodrich & Rosati, P.C., with
                    respect to the Common Stock being registered
        10.1*       Form of Indemnification Agreement entered into between Registrant and its
                    officers and directors
        10.2*       The Registrant's 1994 Incentive and Non-Statutory Stock Option Plan.
        10.3*       The Registrant's 1995 Stock Plan
        10.4*       The Registrant's Employee Stock Purchase Plan
        10.5        Lee H. Stein Employment Agreement
        10.6*       Nathaniel S. Borenstein Employment Agreement
        10.7*       Marshall T. Rose Employment Agreement
        10.8*       John M. Stachowiak Employment Agreement
        10.9*       Michael D. Schauer Employment Agreement
        10.10*      Series A Preferred Stock Purchase Agreement dated as of May 22, 1995
                    between the Registrant and the purchasers named therein
        10.11*      Series B Preferred Stock Purchase Agreement dated as of December 22, 1995
                    between the Registrant and First USA Merchant Services, Inc.
        10.12*      Securities Purchase Agreement between the Registrant and General Electric
                    Capital Corporation dated July 3, 1996
        10.13*      Warrant to Purchase 47,619 shares of Common Stock, issued to General
                    Electric Capital Corporation as of July 3, 1996
        10.14*      Series D Preferred Stock Purchase Agreement between the Registrant and
                    First Data Corporation, dated August 26, 1996
        10.15*      Amended and Restated Shareholder Rights Agreement dated August 26, 1996
                    by and among Registrant and certain of its stockholders
        10.16+      Warrant to Purchase up to 1,500,000 shares of Common Stock, issued to
                    First Data Corporation as of August 26, 1996
        10.17       Marketing and Product Development Agreement dated as of August 26, 1996
                    between the Registrant and First Data Corporation
        10.18*      Warrant to purchase 852,272 shares of Series A Preferred Stock, issued to
                    First USA Merchant Services
        10.19*      Warrant to purchase 475,734 shares of Series B Preferred Stock, issued to
                    First USA Merchant Services
        10.20*      Lease Agreement dated as of February 1, 1996 by and between Registrant
                    and Carmel Valley Partners I (now Spieker Properties, L.P.), as amended
        10.21*      Sublease Agreement dated as of June 15, 1996 by and between Registrant
                    and Integrated Medical Systems
        10.22*      Lease Agreement dated as of April 18, 1996 by and between Registrant and
                    KMD Foundation
        10.23*      Facilities Agreement dated as of August 14, 1996 between the Registrant
                    and First USA Merchant Services, Inc.
        10.24*      Waiver and Amendment dated as of August 20, 1996 between the Registrant
                    and First USA Merchant Services, Inc.
</TABLE>
    
 
                                      II-4
<PAGE>   99
 
   
<TABLE>
<CAPTION>
        EXHIBIT
        NUMBER                                    EXHIBIT TITLE
        -------     -------------------------------------------------------------------------
        <S>         <C>
        10.25       Merchant Credit Card Agreement dated as of September 12, 1994, between
                    the Registrant and First USA Merchant Services, as amended
        10.27*      Agreement for Information Technology Services dated as of October 12,
                    1994 between the Registrant and Electronic Data Systems Corporation, as
                    amended
        10.28*      Consulting and Development Agreement dated as of August 16, 1996 between
                    the Registrant and Sybase, Inc.
        11.1        Statement re: Computation of Per Share Earnings
        23.1        Consent of Ernst & Young LLP, Independent Auditors
        23.2*       Consent of Counsel (included in Exhibit 5.1)
        24.1*       Power of Attorney (included on the signature page of this Registration
                    Statement)
        27.1*       Financial Data Schedule
</TABLE>
    
 
- ---------------
 
 * Previously filed.
 
** To be filed by amendment.
 
   
 + Confidential treatment requested.
    
 
     (b) Financial Statement Schedule.
 
     All other schedules are omitted because they are not required, are not
applicable or the information is included in the Financial Statements or notes
thereto.
 
ITEM 17. UNDERTAKINGS.
 
     Insofar as indemnification for liabilities arising under the Act may be
permitted to directors, officers and controlling persons of the Registrant
pursuant to the provisions referenced in Item 14 of this Registration Statement
or otherwise, the Registrant has been advised that in the opinion of the
Securities and Exchange Commission such indemnification is against public policy
as expressed in the Securities Act, and is, therefore, unenforceable. In the
event that a claim for indemnification against such liabilities (other than the
payment by the Registrant of expenses incurred or paid by a director, officer or
controlling persons of the Registrant in the successful defense of any action,
suite or proceeding) is asserted by such director, officer or controlling person
in connection with the securities being registered hereunder, the Registrant
will, unless in the opinion of its counsel the matter has been settled by
controlling precedent, submit to a court of appropriate jurisdiction the
question whether such indemnification by it is against policy as expressed in
the Securities Act and will be governed by the final adjudication of such issue.
 
     The undersigned registrant hereby undertakes that:
 
     (1) For purposes of determining any liability under the Securities Act, the
information omitted from the form of prospectus filed as part of this
Registration Statement in reliance upon Rule 430A and contained in a form of
prospectus filed by the Registrant pursuant to Rule 424(b)(1) or (4) or 497(h)
under the Securities Act shall be deemed to be part of this Registration
Statement as of the time it was declared effective.
 
     (2) For the purpose of determining any liability under the Securities Act,
each post-effective amendment that contains a form of prospectus shall be deemed
to be a new registration statement relating to the securities offered therein,
and the offering of such securities at that time shall be deemed to be the
initial bona fide offering thereof.
 
     The undersigned Registrant hereby undertakes to provide to the Underwriters
at the Closing, as specified in the Underwriting Agreement, certificates in such
denominations and registered in such names as required by the Underwriters to
permit prompt delivery to each purchaser.
 
                                      II-5
<PAGE>   100
 
                                   SIGNATURES
 
   
     Pursuant to the requirements of the Securities Act of 1933, the Registrant
has duly caused this Amendment to the Registration Statement to be signed on its
behalf by the undersigned, thereunto duly authorized, in the City of San Diego,
State of California, on November 29, 1996.
    
 
                                    FIRST VIRTUAL HOLDINGS INCORPORATED
 
   
                                    By: /s/             LEE H. STEIN
    
 
                                       -----------------------------------------
   
                                                     Lee H. Stein,
    
   
                                         Chairman and Chief Executive Officer
    
 
   
     Pursuant to the requirements of the Securities Act, this Amendment to the
Registration Statement has been signed by the following persons in the
capacities and on the dates indicated.
    
 
   
<TABLE>
<CAPTION>
                SIGNATURE                               TITLE                      DATE
- ------------------------------------------  ------------------------------  ------------------
<S>                                         <C>                             <C>
         /s/               LEE H.            Chairman and Chief Executive    November 29, 1996
                  STEIN                      Officer (Principal Executive
- ------------------------------------------             Officer)
               Lee H. Stein
      /s/        JOHN M. STACHOWIAK          Vice President, Finance and     November 29, 1996
- ------------------------------------------     Administration and Chief
            John M. Stachowiak               Financial Officer (Principal
                                               Financial and Accounting
                                                       Officer)
     /s/          ROBERT S. EPSTEIN*                   Director              November 29, 1996
- ------------------------------------------
            Robert S. Epstein
      /s/         TAWFIQ N. KHOURY*                    Director              November 29, 1996
- ------------------------------------------
             Tawfiq N. Khoury
                                                       Director              November 29, 1996
- ------------------------------------------
             Scott Loftesness
      /s/          JOHN A. McKINLEY*                   Director              November 29, 1996
- ------------------------------------------
             John A. McKinley
      /s/         PAMELA H. PATSLEY*                   Director              November 29, 1996
- ------------------------------------------
            Pamela H. Patsley
          /s/               JON                        Director              November 29, 1996
                  RUBIN*
- ------------------------------------------
                Jon Rubin
        *By: /s/            LEE H.
                  STEIN
- ------------------------------------------
      Lee H. Stein, Attorney-in-Fact
     *By: /s/     JOHN M. STACHOWIAK
- ------------------------------------------
   John M. Stachowiak, Attorney-in-Fact
</TABLE>
    
 
                                      II-6
<PAGE>   101
 
                               INDEX TO EXHIBITS
 
   
<TABLE>
<CAPTION>
                                                                                 SEQUENTIALLY
EXHIBIT                                                                            NUMBERED
NUMBER                                 EXHIBIT TITLE                                 PAGE
- ------     -----------------------------------------------------------------------------------
<S>        <C>                                                                   <C>
 1.1*      Underwriting Agreement................................................
 3.1*      Amended and Restated Certificate of Incorporation of the Registrant...
 3.2*      Amended and Restated Certificate of Incorporation of Registrant to be
           filed after closing of offering.......................................
 3.3*      Bylaws of the Registrant..............................................
 4.1**     Form of Stock Certificate.............................................
 5.1       Opinion and Consent of Wilson Sonsini Goodrich & Rosati, P.C., with
           respect to the Common Stock being registered..........................
10.1*      Form of Indemnification Agreement entered into between Registrant and
           its officers and directors............................................
10.2*      The Registrant's 1994 Incentive and Non-Statutory Stock Option Plan.
10.3*      The Registrant's 1995 Stock Plan......................................
10.4*      The Registrant's Employee Stock Purchase Plan.........................
10.5       Lee H. Stein Employment Agreement.....................................
10.6*      Nathaniel S. Borenstein Employment Agreement..........................
10.7*      Marshall T. Rose Employment Agreement.................................
10.8*      John M. Stachowiak Employment Agreement...............................
10.9*      Michael D. Schauer Employment Agreement...............................
10.10*     Series A Preferred Stock Purchase Agreement dated as of May 22, 1995
           between the Registrant and the purchasers named therein...............
10.11*     Series B Preferred Stock Purchase Agreement dated as of December 22,
           1995 between the Registrant and First USA Merchant Services, Inc......
10.12*     Securities Purchase Agreement between the Registrant and General
           Electric Capital Corporation dated July 3, 1996.......................
10.13*     Warrant to Purchase 47,619 shares of Common Stock, issued to General
           Electric Capital Corporation as of July 3, 1996.......................
10.14*     Series D Preferred Stock Purchase Agreement between the Registrant and
           First Data Corporation, dated August 26, 1996.........................
10.15*     Amended and Restated Shareholder Rights Agreement dated August 26,
           1996 by and among Registrant and certain of its stockholders..........
10.16+     Warrant to Purchase up to 1,500,000 shares of Common Stock, issued to
           First Data Corporation as of August 26, 1996..........................
10.17      Marketing and Product Development Agreement dated as of August 26,
           1996 between the Registrant and First Data Corporation................
10.18*     Warrant to purchase 852,272 shares of Series A Preferred Stock, issued
           to First USA Merchant Services........................................
10.19*     Warrant to purchase 475,734 shares of Series B Preferred Stock, issued
           to First USA Merchant Services........................................
10.20*     Lease Agreement dated as of February 1, 1996 by and between Registrant
           and Carmel Valley Partners I (now Spieker Properties, L.P.), as
           amended...............................................................
10.21*     Sublease Agreement dated as of June 15, 1996 by and between Registrant
           and Integrated Medical Systems........................................
</TABLE>
    
<PAGE>   102
 
   
<TABLE>
<CAPTION>
                                                                                 SEQUENTIALLY
EXHIBIT                                                                            NUMBERED
NUMBER                                 EXHIBIT TITLE                                 PAGE
- ------     -----------------------------------------------------------------------------------
<S>        <C>                                                                   <C>
10.22*     Lease Agreement dated as of April 18, 1996 by and between Registrant
           and KMD Foundation....................................................
10.23*     Facilities Agreement dated as of August 14, 1996 between the
           Registrant and First USA Merchant Services, Inc.......................
10.24*     Waiver and Amendment dated as of August 20, 1996 between the
           Registrant and First USA Merchant Services, Inc.......................
10.25      Merchant Credit Card Agreement dated as of September 12, 1994 between
           the Registrant and First USA Merchant Services, as amended............
10.27*     Agreement for Information Technology Services dated as of October 12,
           1994 between the Registrant and Electronic Data Systems Corporation,
           as amended............................................................
10.28*     Consulting and Development Agreement dated as of August 16, 1996
           between the Registrant and Sybase, Inc................................
11.1       Statement re: Computation of Per Share Earnings.......................
23.1       Consent of Ernst & Young LLP, Independent Auditors....................
23.2       Consent of Counsel (included in Exhibit 5.1)..........................
24.1*      Power of Attorney (included on the signature page of this Registration
           Statement)............................................................
27.1*      Financial Data Schedule
</TABLE>
    
 
- ---------------
 
*  Previously filed.
 
** To be filed by amendment.
 
   
+  Confidential treatment requested.
    

<PAGE>   1
                                                                    Exhibit 5.1


                [WILSON SONSINI GOODRICH & ROSATI LETTERHEAD]


                              November 29, 1996


First Virtual Holdings Incorporated
11975 El Camino Real, Suite 300
San Diego, CA 92130


     Re:  Registration Statement on Form S-1


Ladies and Gentlemen:

     We have examined the Registration Statement on Form S-1 filed by you with
the Securities and Exchange Commission (the "Registration Statement") in
connection with the registration under the Securities Act of 1933, as amended,
of 3,450,000 shares of Common Stock of First Virtual Holdings Incorporated (the
"Shares"). As your counsel in connection with this transaction, we have
examined the proceedings proposed to be taken in connection with said sale and
issuance of the Shares.

     It is our opinion that, upon completion of the proceedings being taken or
contemplated by us, as your counsel, to be taken prior to the issuance of the
Shares when issued and sold in the manner referred to in the Registration
Statement will be legally and validly issued, fully paid and nonassessable.

     We consent to the use of this opinion as an exhibit to the Registration
Statement, and further consent to the use of our name wherever appearing in the
Registration Statement, including the prospectus constituting a part hereof,
and any amendment thereto.

                                       Very truly yours,

                                       WILSON SONSINI GOODRICH & ROSATI
                                       Professional Corporation

                                       /s/ Wilson Sonsini Goodrich & Rosati 


<PAGE>   1
                              EMPLOYMENT AGREEMENT


         This Employment Agreement ("Agreement") is entered into as of this
20th of October, 1996 ("the Effective Date") between Lee H. Stein ("Employee")
and First Virtual Holdings Incorporated ("Company").

         WHEREAS, Company desires that Employee accept the position of Chairman
of the Board of Directors (the "Board") and Chief Executive Officer of Company,
and Employee desires to accept said position, pursuant to the terms and
conditions set forth below.

         NOW THEREFORE, in consideration of the mutual promises set forth
herein, and for other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, IT IS HEREBY AGREED AS FOLLOWS:

         1. Term. This Agreement shall relate to the services of Employee
commencing as of January 1, 1996. This Agreement is terminable at-will; as such,
this Agreement may be terminated by either party at any time, with or without
cause.

         2. Nature of Position.

                  A. Employee shall render full-time professional services to
Company in the capacity of Chairman of the Board and as Chief Executive Officer
of the Company. Employee shall at all times faithfully, industriously, and to
the best of his ability, perform all duties that may be required by virtue of
his positions, as set forth in Company's by-laws or corporate policies, to the
reasonable satisfaction of the Board.

                  B. Employee's office shall be in San Diego County, California.
In his capacity as Chief Executive Officer, Employee shall have complete
authority over the day-to-day operations of Company and shall report directly to
the Board. In such capacity, all officers and executives of Company shall report
either directly to Employee or to employees who are subordinate to Employee,
except as specifically agreed upon by Employee and the Board.

                  C. Company understands that Employee is currently engaged in
outside investment activities, which activities are described in Appendix A.
Employee shall be permitted to continue in said investment activities, provided
that they do not adversely affect the performance of his duties to Company. In
addition, Employee shall be permitted to make passive investments of any kind
without limitation under this Section 2.C.

         3. Compensation; Benefits.

                  A. Salary; Deferral of Fifty Percent of Salary. Effective as
of January 1, 1996, and for so long as Employee continues to serve as either
Chief Executive Officer of the Company or Chairman of the Board, Employee shall
be entitled to a salary of $240,000 annually, subject to
<PAGE>   2
increase by the Board, which shall review Employee's salary and performance on
an annual basis. Fifty percent of Employee's salary shall be paid currently at
the rate of $10,000 per month, with equal payments occurring on the 15th and the
last day of each month. The remaining fifty percent of Employee's salary shall
be deferred until such time as Company's Preferred Stock is converted into
shares of Common Stock pursuant to Article II of Company's Amended and Restated
Certificate of Incorporation, with interest accruing on such deferred salary at
a rate of seven percent (7%) per annum.

                  B. Stock Options. In further consideration of Employee's
services rendered under this Agreement, Company has granted Employee 250,000
nonstatutory stock options pursuant to its 1995 Stock Option Plan to purchase
Common Stock of Company. Such options shall vest at the rate of 62,500 options
per year, with 62,500 options being vested as of May 25,1996, and an additional
5,208.33 options vesting on the 25th day of each calendar month thereafter. In
addition, the Company has granted Employee 475,000 nonstatutory stock options
outside of any stock option plan of the Company. Such options are fully vested
and exercisable, and subject to the terms of an option agreement between the
Employee and the Company.

                  C. Fringe Benefits. Employee shall have the right to
participate in any incentive compensation plan, pension or profit-sharing plan,
stock purchase or stock option plan, annuity, group insurance plan, or medical
plan, and shall be eligible to receive all other fringe benefits maintained by
Company for its executive employees. Company shall provide death and disability
insurance in the amount of not less than $240,000 for Employee, in addition to
any such insurance held by and for the benefit of Company, which shall name the
Employee as beneficiary.

                  D. Severance Rights. A "Triggering Event" shall be deemed to
arise upon the termination by the Company, for any reason other than for cause,
of (i) both Employee's employment as Chief Executive Officer of Company and his
service as Chairman of the Board of Directors of the Company or (ii) Employee's
service as Chairman of the Board of Directors of the Company. A "Triggering
Event" shall also be deemed to arise upon a Change in Control, as defined in
Section 10 hereof.

         In case of a Triggering Event, Employee shall have the following
additional rights:

                           1. Severance Payment. Company shall pay Employee
$20,000 per month for a period of twelve months from the Triggering Event. As an
alternative to this monthly payment, Company shall have the right to pay
Employee a lump-sum payment of $200,000 within thirty (30) days after the
Triggering Event.

                           2. Payment of Deferred Salary. Subject to prior
payment pursuant to Paragraph 3.A, within thirty (30) days of the Triggering
Event, Company shall pay Employee all salary and interest deferred pursuant to
Paragraph 3.A.

                           3. Vesting of Stock Options. Immediately upon the
Triggering Event, all of Employee's unvested options referenced in Section 3B
shall fully vest and become exercisable.


                                       -2-
<PAGE>   3
         In the event that Employee's employment as Chief Executive Officer is
terminated by the Company for any reason, but Employee continues to serve as
Chairman of the Board of Directors without any reduction in rights or benefits
as provided under this Agreement, no Triggering Event shall be deemed to have
arisen, and all of Employee's unvested options referenced in section 3B shall
continue to vest during such time as Employee remains Chairman of the Board of
Directors.

                  E. Employee's Death or Disability. In the event of Employee's
death or disability, any rights to compensation provided under this Paragraph 3
shall inure to the benefit of Employee's beneficiary, or if no such person is
designated, to Employee's estate or personal representative.

         4. Confirmation of Current Holdings of Employee. The parties agree that
as of the execution date of this Agreement, Employee owns of record 595,000
shares of Common Stock of Company, Employee's wife June Stein also owns 595,000
shares of Common Stock of the Company, and 60,000 shares of Common Stock of the
Company have been placed in educational trusts for the benefit of Employee's
children. Accordingly, Employee and his immediate family beneficially own
1,250,000 shares of Common Stock of Company.

The parties hereto further agree that as of the execution date of this
Agreement, Employee owns options to acquire a total of 725,000 Common Shares of
Company. Of such 725,000 options, 547,916.67 were vested as of July 31,1996.

         5. Confidentiality. Employee agrees to execute Company's customary form
of Confidential Information and Invention Assignment Agreement, attached hereto
as Appendix B, and abide by Company's Voice-Mail Policy and E-Mail Policy,
attached hereto as Appendix C, and Company's Conflict of Interest Guidelines,
attached hereto as Appendix D.

         6. Non-Solicitation. Employee agrees that for a period of two (2) years
immediately following the termination of Employee's employment for any reason,
whether with or without cause, Employee shall not either directly or indirectly
solicit, induce, recruit or encourage any of the Company's employees to leave
their employment, or take away such employees, or attempt to solicit, induce,
recruit, encourage or take away employees of the Company, either for Employee or
for any other person or entity.

         7. Indemnification. Employee shall be entitled to indemnification, in
accordance with the applicable provisions of the Company's Articles of
Incorporation, the Company's Bylaws and the Indemnification Agreement previously
entered into by Employee and the Company, against all expense, liability, and
loss (including attorney's fees and settlement payments) which Employee may
incur by reason of any action, suit or proceeding arising from or relating to
the performance of Employee's duties as an officer or director of the Company
prior the termination of Employee's employment as Chief Executive Officer of the
Company and Employee's service as Chairman of the Board of Directors, as
applicable. In the event the Company obtains, following the date hereof, an
insurance policy pursuant to which the Company is reimbursed for expenses or
losses incurred in connection with claims made or actions brought against the
Company's directors or officers, the


                                       -3-
<PAGE>   4
Company shall use reasonable efforts to maintain such policy for a period of one
(1) year following the termination of Employee's employment.

         8. Warranties. Each party warrants that there is no prior contract or
agreement which conflicts, or shall interfere in any manner, with that party's
performance of this Agreement. Each party warrants that its execution of this
Agreement has been duly authorized and shall not violate any laws which may be
applicable to that party. The individuals signing on behalf of the parties
warrant that they have the requisite authority to do so. The parties have read
and understand the terms of this Agreement, have sought and obtained legal
counsel as they deem appropriate, and are freely entering into this Agreement,
without reliance upon any statements or representations not contained herein.

         9. Employee's Attorney's Costs. Company shall reimburse Employee for
reasonable attorney's costs incurred by Employee in connection with the
preparation of this Agreement, up to a maximum of $5,000.

         10. Change in Control. For purposes of this Section 10 a "Change in
Control" shall be deemed to have occurred if (i) any "person" (as such term is
used in Sections 13(d) and 14(d) of the Securities Exchange Act of 1934, as
amended), other than a trustee or other fiduciary holding securities under an
employee benefit plan of the Company or a corporation owned directly or
indirectly by the stockholders of the Company in substantially the same
proportions as their ownership of stock of the Company acting in such capacity,
is or becomes the "beneficial owner" (as defined in Rule 13d-3 under said Act),
directly or indirectly, of securities of the Company representing more than 33%
of the total voting power represented by the Company's then outstanding Voting
Securities, (ii) during any period of two consecutive years, individuals who at
the beginning of such period constitute the Board of Directors of the Company
and any new director whose election by the Board of Directors or nomination for
election by the Company's stockholders was approved by a vote of at least two
thirds (2/3) of the directors then still in office who either were directors at
the beginning of the period or whose election or nomination for election was
previously so approved, cease for any reason to constitute a majority thereof,
or (iii) the stockholders of the Company approve a merger or consolidation of
the Company with any other corporation other than a merger or consolidation
which would result in the Voting Securities of the Company outstanding
immediately prior thereto continuing to represent (either by remaining
outstanding or by being converted into Voting Securities of the surviving
entity) at least 80% of the total voting power represented by the Voting
Securities of the Company or such surviving entity outstanding immediately after
such merger or consolidation, or the stockholders of the Company approve a plan
of complete liquidation of the Company or an agreement for the sale or
disposition by the Company of (in one transaction or a series of related
transactions) all or substantially all of the Company's assets.

         11. Governing Law. This Agreement shall be governed under the laws of
the State of California.


                                       -4-
<PAGE>   5
         12. Disputes. In the event of any difference of opinion or dispute
between the parties with respect to the construction or interpretation of this
Agreement or the alleged breach thereof, which cannot be settled amicably by
agreement of the parties, such dispute shall be submitted to and determined by
arbitration by a single arbitrator in the County of San Diego, California, in
accordance with the rules of the American Arbitration Association, and judgment
upon the award shall be final, binding, and conclusive upon the parties and may
be entered in the highest court, state or federal, having jurisdiction.

         13. Binding Effect. This Agreement shall bind and inure to the benefit
of each party, and each of their successors, shareholders, assigns, heirs,
executors, administrators, directors, managers, officers, partners, attorneys,
agents, servants and employees.

         14. Entire Agreement. This Agreement constitutes the entire agreement
between the parties concerning the subject matter hereof. This Agreement may not
be modified except by a subsequent writing signed by each of the parties.

         15. Notices. Any notice or other communication required or permitted
under this Agreement shall be deemed given on the day it is delivered in person,
or on the third business day following the day in which it was mailed, by first
class, registered, or certified mail, to the address of the party to receive the
notice.

         16. Counterparts. This Agreement may be executed in counterparts.




                                       -5-
<PAGE>   6
         IN WITNESS WHEREOF, the parties have caused this Agreement to be
executed as of the day and year first above written.

"Employee"                         /s/ Lee H. Stein
                               _______________________________________
                                   Lee H. Stein


"Company"                      First Virtual Holdings Incorporated


                               By: /s/ Philip Bane
                                  ____________________________________
                                   Philip Bane
                                   General Counsel


                                       -6-
<PAGE>   7


                                  APPENDIX "A"
<PAGE>   8
                                  APPENDIX "B"
                      FIRST VIRTUAL HOLDINGS INCORPORATED

                           BASIC TERMS AND CONDITIONS
                     CONFIDENTIAL INFORMATION AND INVENTION
                              ASSIGNMENT AGREEMENT

As a condition of my employment with First Virtual Holdings Incorporated, its
subsidiaries, affiliates, successors or assigns (together the "Company,") and
in consideration of my employment with the Company and my receipt of the
compensation now and hereafter paid to me by Company, I agree to the following:

1.        CONFIDENTIAL INFORMATION

                 (a)      COMPANY INFORMATION.  At all times during the term of
my employment and thereafter, I will hold in strictest confidence, and will not
use, except for the benefit of the Company, nor disclose to any person, firm or
corporation without written authorization of the Board of Directors of the
Company, any Confidential Information of the Company.  I understand that
"Confidential Information" means any Company proprietary information, technical
data, trade secrets or know-how, including, but not limited to, research,
product plans, products, services, customer lists and customers (including but
not limited to, customers of the Company on whom I called or with whom I became
acquainted during the term of my employment), markets, software, developments,
inventions, processes, formulas, technology, designs, drawings, engineering,
hardware configuration information, marketing, finances or other business
information disclosed to me by the Company either directly or indirectly in
writing, orally or by drawings or observation of parts or equipment.  I further
understand that Confidential Information does not include any of the foregoing
items which has become publicly known and made generally available through no
wrongful act of mine or of others who were under confidentiality obligations as
to the item or items involved.

                 (b)      FORMER EMPLOYER INFORMATION.  I will not, during my
employment with the Company, improperly use or disclose any proprietary
information or trade secrets of any former or concurrent employer.

                 (c)      THIRD PARTY INFORMATION.  I recognize that the
Company has received and in the future will receive from third parties their
confidential or proprietary information subject to a duty on the Company's part
to maintain the confidentiality of such information and to use it only for
certain limited purposes.  I agree to hold all such confidential or proprietary
information in the strictest confidence and not to disclose it to any person,
firm or corporation or to use it except as necessary in carrying out my work
for the Company consistent with the Company's agreement with such third party.

2.        INVENTIONS.

                 (a)      INVENTIONS RETAINED AND LICENSED.  I have attached
hereto, as Exhibit A, a list describing all inventions, original works of
authorship, developments, improvements, and trade secrets which were made by me
prior to my employment with the Company (collectively referred to as "Prior
Inventions"), which belong to me, which relate to the Company's proposed
business, products or research and development, and which are not assigned to
the Company hereunder; or, if no such list is attached, I represent that there
are no such Prior Inventions.  If in the course of my employment with the
Company, I incorporate into a Company product, process or machine a Prior
Invention owned by me or in which I have an interest, the Company is hereby
granted and shall have a





                                       6
<PAGE>   9
nonexclusive, royalty-free, irrevocable, perpetual, worldwide license to make,
have made, modify, use and sell such Prior Invention as part of or in
connection with such product, process or machine.

                 (b)      ASSIGNMENT OF INVENTIONS.  I agree that I will make
full written disclosure to the Company, and hereby assign to the Company, all
my right, title, and interest in all inventions, whether or not patentable or
registrable under copyright or similar laws, which I may solely or jointly
conceive or develop or reduce to practice, during the period of time I am in
the employ of the Company, except as provided in Section 2 (d) below.  I
further acknowledge that all original works of authorship which are made by me
(solely or jointly with others) within the scope of and during the period of my
employment with the Company and which are protectible by copyright are "works
made for hire," as that term is defined in the United States Copyright Act.

                 (c)      PATENT AND COPYRIGHT REGISTRATION,  I agree to assist
the Company, or its designee, at the Company's expense, in every proper way to
secure the Company's rights in the Inventions and any copyrights, patents, or
other intellectual property rights relating thereto in any and all countries.
I further agree that my duties to assist the Company in these matters shall
continue after the termination of this Agreement.  If the Company is unable
because of my mental or physical incapacity or for any other reason to secure
my signature to apply for or to pursue any application for any United States or
foreign patents or copyright registrations covering Inventions or original
works of authorship assigned to the Company as above, then I hereby irrevocably
designate and appoint the Company and its duly authorized officers and agents
as my agent and attorney in fact, to act for and in my behalf and stead to
execute and file any such applications and to do all other lawfully permitted
acts to further the prosecution and issuance of letters patent or copyright
registrations thereon with the same legal force and effect as if executed by
me.

                 (d)      EXCEPTION TO ASSIGNMENTS.  I understand that the
provisions of this Agreement requiring assignment of Inventions to the Company
do not apply to any invention which qualifies fully under the provisions of
California Labor Code Section 2870 (attached hereto as Exhibit B.)  I will
advise the Company promptly in writing of any inventions that I believe meet
the criteria in California Labor Code Section 2870 and not otherwise disclosed
on Exhibit A.

3.       CONFLICTING EMPLOYMENT.  I agree that, during the term of my
employment with the Company, I will not accept any other employment,
occupation, consulting or other business activity directly related to the
business in which the Company is now involved or becomes involved during the
term of my employment, nor will I engage in any other activities that conflict
with my obligations to the Company, except with the written consent of the
Company.

4.       RETURNING COMPANY DOCUMENTS.  I agree that, at the time of leaving the
employ of the Company, I will deliver to the Company (and will not keep in my
possession, recreate or deliver to anyone else) any and all devices, records,
data, notes, reports, proposals, lists, correspondence, specifications,
drawings, blueprints, sketches, materials, equipment, other documents or
property, or reproductions of any aforementioned items developed by me pursuant
to my employment with the Company or otherwise belonging to the Company, its
successors or assigns.

5.        NOTIFICATION OF NEW EMPLOYER.  In the event that I leave the employ
of the Company, I hereby grant consent to notification by the Company to my new
employer about my rights and obligations under this Agreement.





                                       7
<PAGE>   10
6.       SOLICITATION OF EMPLOYEES.  I agree that for a period of twenty four
(24) months immediately following the termination of my relationship with the
Company for any reason, whether with or without cause, I shall not either
directly or indirectly solicit, induce, recruit or encourage any of the
Company's employees to leave their employment, or take away such employees, or
attempt to solicit, induce, recruit encourage or take away employees of the
Company, either for myself or for any other person or entity.

7.       CONFLICT OF INTEREST GUIDELINES.  I agree to diligently adhere to the
Conflict of Interest Guidelines attached as Exhibit C hereto.

8.       REPRESENTATIONS.  I agree to execute any proper oath or verify any
proper document required to carry out the terms of this Agreement.  I represent
that my performance of all the terms of this Agreement will not breach any
agreement to keep in confidence proprietary information acquired by me in
confidence or in trust prior to my employment by the Company.  I have not
entered into, and I agree I will not enter into, any oral or written agreement
in conflict herewith.

9.       ARBITRATION AND EQUITABLE RELIEF.

                 ARBITRATION.  I agree that any dispute or controversy arising
out of or relating to any interpretation, construction, performance or breach
of this Agreement, shall be settled by arbitration to be held in San Diego
County, California, in accordance with the rules then in effect of the American
Arbitration Association.  The arbitrator may grant injunctions or other relief
in such dispute or controversy.  The decision of the arbitrator shall be final,
conclusive and binding on the parties to the arbitration.  Judgment may be
entered on the arbitrator's decision in any court having jurisdiction.  The
Company and I shall each pay one-half of the costs and expenses of such
arbitration, and each of us shall separately pay our counsel fees and expenses.

10.      GENERAL PROVISIONS.

                 (a)      GOVERNING LAW: CONSENT TO PERSONAL JURISDICTION.
This Agreement will be governed by the laws of the State of California.  I
hereby expressly consent to the personal jurisdiction of the state and federal
courts located in California for any lawsuit filed there against me by the
Company arising from or relating to this Agreement.

                 (b)      ENTIRE AGREEMENT.  This Agreement sets forth the
entire agreement and understanding between the Company and me relating to the
subject matter herein and merges all prior discussions between us.  No
modification of or amendment to this Agreement, nor any waiver of any rights
under this agreement, will be effective unless in writing signed by the party
to be charged.  Any subsequent change or changes in my duties, salary or
compensation will not affect the validity or scope of this Agreement.

                 (c)      SEVERABILITY.  If one or more of the provisions in
this Agreement are deemed void by law, then the remaining provisions will
continue in full force and effect.

                 (d)      SUCCESSORS AND ASSIGNS.  This Agreement will be
binding upon my heirs, executors, administrators and other legal
representatives and will be for the benefit of the Company, its successors, and
its assigns.


21 Oct 96                                          /s/  LEE H. STEIN
- ------------------------                         -----------------------------
Date                                               Lee H. Stein





                                       8

<PAGE>   11
                                        
                                   EXHIBIT A


                            LIST OF PRIOR INVENTIONS
                        AND ORIGINAL WORKS OF AUTHORSHIP



                                                       Identifying Number
     Title                     Date                   or Brief Description
- ---------------           ---------------             --------------------
Grokology                      1991                   Alternate Lending Trustee

Fax Box                   Under development           Method to send faxes from 
                                                      fax machine, Internet









_________ No inventions or improvements

_________ Additional Sheets Attached


Signature of Employee:  /s/  LEE H. STEIN
                       _______________________

Print Name of Employee: Lee H. Stein

Date: 21 Oct 96           
     ---------------------




                                       9
<PAGE>   12
                                   EXHIBIT B
                       CALIFORNIA LABOR CODE SECTION 2870
                  EMPLOYMENT AGREEMENTS; ASSIGNMENT OF RIGHTS


         (a)     Any provision in an employment agreement which provides that
an employee shall assign, or offer to assign, any of his or her rights in an
invention to his or her employer shall not apply to an invention that the
employee developed entirely on his or her on time without using the employer's
equipment, supplies, facilities, or trade secret information except for those
inventions that either:

                 (1)      Relate at the time of conception or reduction to
practice of the invention to the employer's business, or actual or demonstrably
anticipated research or development of the employer.

                 (2)      Result from any work performed by the employee for 
the employer.

         (b)     To the extent a provision in an employment agreement purports
to require an employee to assign an invention otherwise excluded from being
required to be assigned under subdivision (a), the provision is against the
public policy of this state and is unenforceable."


Received:

/s/ LEE H. STEIN
- ------------------------------
Lee H. Stein

Date: 21 Oct 96             
      ------------------------





                                       10
<PAGE>   13
                                 APPENDIX  "C"
                      FIRST VIRTUAL HOLDINGS INCORPORATED

                          VOICE-MAIL POLICY STATEMENT

         1.     The Company may maintain as part of its technology platform a
voice-mail system. This system is provided to assist in the conduct of business
within the Company.

         2.    Voice-mail and the data stored on it are and remain at all times
the property of the Company. As such, all voice-mail messages created, sent,
and received are and remain the property of the Company.

         3.    The Company reserves the right to retrieve and read any message
composed, sent, or received. Please note that even when a message is deleted,
it is still possible to recreate the message; therefore, ultimate privacy of
messages cannot be guaranteed to anyone.

         4.   Although voice-mail may accommodate the use of passwords for
security, the reliability of such for maintaining confidentiality cannot be
guaranteed. You must assume that any and all messages may be listened to by
someone other than the intended or designated recipient.  Moreover, all
passwords must be made available to the Company. The reason for this is simple.
Your voice mail may need to be accessed by the Company when you are absent.

         5.     All messages sent by voice-mail are considered to be
confidential, and as such are to be accessed only by the addressed recipient or
by direction of the addressed recipient. Any exception to this policy must be
approved by the Executive Committee.

         6.     Employees learning of any misuse of the voice-mail system or
violations of this policy shall notify General Counsel or Director of Human
Resources.

         7.     Voice-mail messages may not contain material that may
reasonably be considered  offensive or disruptive to any employee.  Offensive
content would include, but not be limited to, sexual comments or images, racial
slurs, gender-specific comments, or any comments that might offend someone on
account of his or her age, sexual orientation, religious or political beliefs,
national origin, or disability.


/s/ LEE H. STEIN
- ------------------------------
Lee H. Stein

Date: 21 Oct 96
      ------------------------




                                       11
<PAGE>   14
                      FIRST VIRTUAL HOLDINGS INCORPORATED

                            E-MAIL POLICY STATEMENT

         1.     The Company maintains as part of its technology platform an
e-mail system. This system is provided to assist in the conduct of business
within the Company.

         2     All computers and the data stored on them are and remain at all
times the property of the Company. As such, all e-mail messages composed, sent,
and received are and remain the property of the Company.

         3     The Company reserves the right to retrieve and read any message
composed, sent, or received. Please note that even when a message is erased, it
is still possible to recreate the message; therefore, ultimate privacy of
messages cannot be guaranteed to anyone.

         4.    The Company reserves the right to retain any electronic message
on the system.

         5.    Although e-mail may accommodate the use of passwords for
security, the reliability of such for maintaining confidentiality cannot be
guaranteed. You must assume that any and all messages may be read by someone
other than the intended or designated recipient.  Moreover, all passwords must
be made available to the Company.  The reason for this is simple. Your e-mail
may need to be accessed by the Company when you are absent.

         6.    All messages sent by e-mail are considered to be confidential,
and as such are to be read only by the addressed recipient or at the direction
of the addressed recipient. Any exception to this policy must be approved by
the Executive Committee.

         7.    Employees learning of any misuse of the e-mail system or
violations of this policy shall notify General Counsel or Director of Human
Resources.

         8.    E-mail messages may not contain material that may reasonably be
considered offensive or disruptive to any employee. Offensive content would
include, but not be limited to, sexual comments or images, racial slurs,
gender-specific comments, or any comments that might offend someone on account
of his or her age, sexual orientation, religious or political beliefs, national
origin, or disability.




/s/  LEE H. STEIN
- -----------------------------
Lee H. Stein

Date: 21 Oct 96
     ------------------------




                                       12
<PAGE>   15
                                   APPENDIX D

                      FIRST VIRTUAL HOLDINGS INCORPORATED
                        CONFLICT OF INTEREST GUIDELINES

         It is the policy of First Virtual Holdings Incorporated to conduct its
affairs in strict compliance with the letter and spirit of the law and to
adhere to the highest principles of business ethics.  Accordingly, all
officers, employees and independent contractors must avoid activities which are
in conflict, or give the appearance of being in conflict, with these principles
and with the interests of the Company.  The following are potentially
compromising situations which must be avoided.  Any exceptions must be reported
to the President and written approval for continuation must be obtained.

1.      Revealing confidential information to outsiders or misusing confidential
information.  Unauthorized divulging of information is a violation of this
policy whether or not for personal gain and whether or not harm to the Company
is intended.  (The Employment, Confidential Information and Invention Assignment
Agreement elaborates on this principle and is a binding agreement.)

2.      Accepting or offering substantial gifts, excessive entertainment, favors
or payments which may be deemed to constitute undue influence or otherwise be
improper or embarrassing to the Company.

3.      Initiating or approving personnel actions affecting reward or punishment
of employees or applicants where there is a family relationship or is or appears
to be a personal or social involvement.

4.      Initiating or approving any form of personal or social harassment of
employees.

5.      Investing or holding outside directorship in suppliers, customers, or
competing companies, including financial speculations, where such investment or
directorship might influence in any manner a decision or course of action of the
Company.

6.      Borrowing from or lending to employees, customers or suppliers.

7.      Improperly using or disclosing to the Company any proprietary
information or trade secrets of any former or concurrent employer or other
person or entity with whom obligations of confidentiality exist.

8.      Unlawfully discussing prices, costs, customers, sales or markets with
competing companies or their employees.

9.      Making any unlawful agreement with distributors with respect to prices.

10.     Improperly using or authorizing the use of any inventions which are the
subject of patent claims of any other person or entity. Each officer, employee
and independent contractor must take appropriate action to ensure compliance
with these guidelines and to bring problem areas to the attention of higher
management for review.  Violations of this Conflict of Interest Policy may
result in discharge without warning.



/s/ LEE H. STEIN
- ------------------------------
Lee H. Stein

Date: 21 Oct 96
     -------------------------





                                       13

<PAGE>   1
                                                                           10.16

         THESE SECURITIES HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF
         1933. THEY MAY NOT BE SOLD, OFFERED FOR SALE, PLEDGED, OR HYPOTHECATED
         IN THE ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT RELATED THERETO
         OR AN OPINION OF COUNSEL, REASONABLY SATISFACTORY TO THE COMPANY THAT
         SUCH REGISTRATION IS NOT REQUIRED UNDER THE SECURITIES ACT OF 1933.


                                     WARRANT
                      To Purchase Shares of Common Stock of
                       First Virtual Holdings Incorporated


         THIS CERTIFIES that, for value received First Data Corporation ("FDC"),
is entitled, upon the terms and subject to the conditions hereinafter set forth,
to purchase from First Virtual Holdings Incorporated, a Delaware corporation
(the "Company" or "First Virtual"), that number of fully paid and nonassessable
shares of the Company's Common Stock (the "Common Stock") at the purchase prices
per share as set forth in Section 1 below ("Exercise Prices"). The number of
shares and Exercise Prices are subject to adjustment as provided in Section 10
hereof.

         1. Number of Shares; Exercise Price.

                  (a) Subject to adjustments as provided herein, this Warrant
shall be exercisable only in the event that FDC induces credit card issuers
affiliated with FDC (the "Affiliate Banks") to distribute First Virtual Internet
Payment System VirtualPIN numbers ("VirtualPINs") to their customers (the
"Cardholders") pursuant to the terms of the Marketing and Product Development
Agreement between the Company and FDC of even date herewith (the "Marketing
Agreement"). The number of shares of Common Stock issuable upon exercise of this
Warrant and the purchase price thereof shall be determined as follows:

                           (i) In the event that the Company does not, on or
prior to September 30, 1996 enter into an agreement with [*] involving the
issuance to [*] or its affiliates of a warrant to purchase no less than 500,000
of Common Stock, this warrant shall be exercisable for (A) 375,000 shares of
Common Stock at an exercise price of $5.00 (the "First Exercise Price") in the
event that the number of Participating Cardholders equals or exceeds [*] on or
before May 31, 1997, (B) an additional 375,000 shares at an exercise price of
$3.33 (the "Second Exercise Price") in the event that the number of
Participating Cardholders equals or exceeds [*] on or before August 31, 1997,
(C) an additional 375,000 shares at an exercise price of $2.50 (the "Third
Exercise Price") in the event that the number of Participating Cardholders
equals or exceeds [*] on or before October 31, 1997, and (D) an additional
375,000 shares at an exercise price of $2.23 (the "Fourth Exercise Price") in
the event that the number of Participating Cardholders equals or exceeds [*] on
or before December 30, 1997.


                       * CONFIDENTIAL TREATMENT REQUESTED
<PAGE>   2
                           (ii) In the event the Company enters into a [*] on
or prior to September 30, 1996, this Warrant shall be exercisable for (A)
500,000 shares of Common Stock at the First Exercise Price in the event that
the number of Participating Cardholders equals or exceeds [*] on or before May
31, 1997, and (B) an additional 500,000 shares at the Second Exercise Price in
the event that the number of Participating Cardholders equals or exceeds [*]
on or before November 30, 1997.

                  (b) For purposes of Section 1(a) hereof, a VirtualPIN number
shall be considered "activated" only if the person to whom such VirtualPIN is
issued either (i) completes a purchase using such VirtualPIN, (ii) remits to
First Virtual the customary membership or activation fee associated with such
VirtualPIN account, or (iii) in the event First Virtual does not require a
membership or activation fee, such person submits to First Virtual a request for
activation and supplies First Virtual with such person's e-mail address.

                  (c) For purposes of Section 1(a) hereof, "Participating
Cardholders" shall mean unique holders of payment cards issued by the Affiliate
Banks who shall have activated VirtualPINs distributed to them pursuant to
Section 1(a) hereof; provided, however, that in the event that First Virtual and
FDC are unable, as of the time of exercise of this Warrant, to determine the
number of unique holders of payment cards, then "Participating Cardholders"
shall mean unique payment cards issued by Affiliate Banks with which activated
VirtualPINs distributed pursuant to Section 1(a) hereof are associated;
provided, further, however, that "Participating Cardholders" shall not include
holders of payment cards issued by First USA, Inc. or a direct or indirect
subsidiary thereof ("First USA"), unless otherwise expressly agreed to by First
USA and FDC through a separate marketing agreement.

                  (d) This warrant shall expire on December 30, 1997.

         2. Title to Warrant. This Warrant shall be transferrable only with the
prior written consent of the Company. Transfers shall occur at the office or
agency of the Company by the holder hereof in person or by duly authorized
attorney, upon surrender of this Warrant together with the Assignment Form
annexed hereto properly endorsed.

         3. Exercise of Warrant. The purchase rights represented by this Warrant
are exercisable by the registered holder hereof, in whole or in part, at any
time, or from time to time, during the term hereof as described in Section l
above, by the surrender of this Warrant and the Notice of Exercise annexed
hereto duly completed and executed on behalf of the holder hereof, at the office
of the Company in San Diego, California (or such other office or agency of the
Company as it may designate by notice in writing to the registered holder hereof
at the address of such holder appearing on the books of the Company), and
subject to Section 5 hereof, upon payment of the purchase price of the shares
thereby purchased in cash or check reasonably acceptable to the Company,
whereupon the holder of this Warrant shall be entitled to receive a certificate
for the number of shares so purchased and, if this Warrant is exercised in part,
a receipt acknowledging tender of the Warrant, with a new Warrant for the
unexercised portion of this Warrant to be issued as soon as reasonably
practicable. The Company agrees that, upon exercise of this Warrant in
accordance with the terms hereof, the shares so purchased shall be deemed to be
issued


                                       -2-

                       * CONFIDENTIAL TREATMENT REQUESTED

<PAGE>   3
to such holder as the record owner of such shares as of the close of business on
the date on which this Warrant shall have been exercised.

         Certificates for shares purchased hereunder and, on partial exercise of
this Warrant, a new Warrant for the unexercised portion of this Warrant shall be
delivered to the holder hereof as promptly as practicable after the date on
which this Warrant shall have been exercised.

         The Company covenants that all shares which may be issued upon the
exercise of rights represented by this Warrant will, upon exercise of the rights
represented by this Warrant and payment of the Exercise Price, be fully paid and
nonassessable and free from all taxes, liens and charges in respect of the issue
thereof (other than taxes in respect of any transfer occurring contemporaneously
or otherwise specified herein).

         4. No Fractional Shares or Scrip. No fractional shares or scrip
representing fractional shares shall be issued upon the exercise of this
Warrant. In lieu of any fractional share to which such holder would otherwise be
entitled, such holder shall be entitled, at its option, to receive either (i) a
cash payment equal to the excess of fair market value for such fractional share
above the Exercise Price for such fractional share (as mutually determined by
the Company and the holder) or (ii) a whole share if the holder tenders the
Exercise Price for one whole share.

         5. Charges, Taxes and Expenses. Issuance of certificates for shares
upon the exercise of this Warrant shall be made without charge to the holder
hereof for any issue or transfer tax or other incidental expense in respect of
the issuance of such certificates, all of which taxes and expenses shall be paid
by the Company, and such certificates shall be issued in the name of the holder
of this Warrant or in such name or names as may be directed by the holder of
this Warrant (with the prior written consent of the Company); provided, however,
that in the event certificates for shares are to be issued in a name other than
the name of the holder of this Warrant, this Warrant when surrendered for
exercise shall be accompanied by the Assignment Form attached hereto duly
executed by the holder hereof and the Notice of Exercise duly completed and
executed and stating in whose name and certificates are to be issued; and
provided further, that such assignment shall be subject to applicable laws and
regulations. Upon any transfer involved in the issuance or delivery of any
certificates for shares of the Company's securities, the Company may require, as
a condition thereto, the payment of a sum sufficient to reimburse it for any
transfer tax incidental thereto.

         6. No Rights as Shareholders. This Warrant does not entitle the holder
hereof to any voting rights, dividend rights or other rights as a shareholder of
the Company prior to the exercise hereof.

         7. Exchange and Registry of Warrant. The Company shall maintain a
registry showing the name and address of the registered holder of this Warrant.
This Warrant may be surrendered for exchange, transfer or exercise, in
accordance with its terms, at the office of the Company, and the Company shall
be entitled to rely in all respects, prior to written notice to the contrary,
upon such registry.



                                       -3-
<PAGE>   4
         8. Loss, Theft, Destruction or Mutilation of Warrant. Upon receipt by
the Company of evidence reasonably satisfactory to it of the loss, theft,
destruction or mutilation of this Warrant, and in case of loss, theft or
destruction, of indemnity or security reasonably satisfactory to it, and upon
reimbursement to the Company of all reasonable expenses incidental thereto, and
upon surrender and cancellation of this Warrant, if mutilated, the Company will
make and deliver a new Warrant of like tenor and dated as of such cancellation,
in lieu of this Warrant.

         9. Saturdays, Sundays, Holidays, etc. If the last or appointed day for
the taking of any action or the expiration of any right required or granted
herein shall be a Saturday or a Sunday or shall be a legal holiday, then such
action may be taken or such right may be exercised on the next succeeding day
not a Saturday or a Sunday or a legal holiday.

         10. Adjustments and Termination of Rights. The First Exercise Price,
Second Exercise Price, Third Exercise Price and Fourth Exercise Price and the
number of shares purchasable hereunder are subject to adjustment from time to
time as follows:

                  (a) Merger. If at any time there shall be a merger or
consolidation of the Company with or into another corporation pursuant to which
the stockholders of the Company immediately prior to such merger or
consolidation control less than 50% of the voting securities of the surviving
corporation, then, as a part of such merger or consolidation, lawful provision
shall be made so that the holder of this Warrant shall thereafter be entitled to
receive upon exercise of this Warrant, during the period specified herein and
upon payment of the aggregate Exercise Price then in effect, the number of
shares of stock or other securities or property resulting from such merger or
consolidation, to which a holder of the stock deliverable upon exercise of this
Warrant would have been entitled in such merger or consolidation if this Warrant
had been exercised immediately before such merger or consolidation. In any such
case, appropriate adjustment shall be made in the application of the provisions
of this Warrant with respect to the rights and interests of the holder after the
merger or consolidation.

                  (b) Reclassification, etc. If the Company at any time shall,
by subdivision, combination or reclassification of securities or otherwise,
change any of the securities as to which purchase rights under this Warrant
exist into the same or a different number of securities of any other class or
classes, this Warrant shall thereafter represent the right to acquire such
number and kind of securities as would have been issuable as the result of such
change with respect to the securities which were subject to the purchase rights
under this Warrant immediately prior to such subdivision, combination,
reclassification or other change.

                  (c) Split, Subdivision or Combination of Shares. If the
Company at any time while this Warrant remains outstanding and unexpired shall
split, subdivide or combine the securities as to which purchase rights under
this Warrant exist, each Exercise Price shall be proportionately decreased in
the case of a split or subdivision or proportionately increased in the case of a
combination.

                  (d) Common Stock Dividends. If the Company at any time while
this Warrant is outstanding and unexpired shall pay a dividend with respect to
Common Stock payable in, or make any other distribution with respect to Common
Stock of, shares of Common Stock, then each Exercise Price


                                       -4-
<PAGE>   5
in effect immediately prior to such event shall be adjusted, from and after the
date of determination of the stockholders entitled to receive such dividend or
distribution, to that price determined by multiplying such Exercise Price by a
fraction (i) the numerator of which shall be the total number of shares of
Common Stock outstanding immediately prior to such dividend or distribution, and
(ii) the denominator of which shall be the total number of shares of the Common
Stock outstanding immediately after such dividend or distribution. This
paragraph shall apply only if and to the extent that, at the time of such event,
this Warrant is then exercisable for Common Stock.

                  (e) Other Dividends. If the Company at any time while this
Warrant is outstanding and unexpired shall pay a dividend (other than dividends
out of retained earnings), or make any other distribution with respect to Common
Stock payable in stock (other than Common Stock) or other securities or
property, then the Company may, at its option, either (i) decrease the per share
Exercise Prices by an appropriate amount based upon the value distributed on
each share of Common Stock as determined in good faith by the Company's Board of
Directors or (ii) provide by resolution of the Company's Board of Directors that
on exercise of this Warrant, the holder hereof shall receive, in addition to the
shares of Common Stock otherwise receivable on exercise hereof, the same number
and kind of stock, other securities and property which such holder would have
received had the holder held the shares of Common Stock receivable on exercise
hereof on and before the record date for such dividend or distribution. This
paragraph shall apply only if and to the extent that, at the time of such event,
this Warrant is then exercisable for Common Stock.

                  (f) Adjustment of Number of Shares. Upon each adjustment in
the First Exercise Price, Second Exercise Price, Third Exercise Price or Fourth
Exercise Price pursuant to 10(c) or 10(d) above, the number of shares
purchasable under Sections 1(a) hereof shall be adjusted, to the nearest whole
share, to the product obtained by multiplying the number of shares purchasable
immediately prior to such adjustment the applicable Exercise Price by a fraction
(i) the numerator of which shall be such Exercise Price immediately prior to
such adjustment, and (ii) the denominator of which shall be such Exercise Price
immediately after such adjustment.

         11. Notice of Adjustments; Notices. Whenever the Exercise Prices or
number of shares purchasable hereunder shall be adjusted pursuant to Section 10
hereof, the Company shall issue a certificate signed by its Chief Executive
Officer setting forth, in reasonable detail, the event requiring the adjustment,
the amount of the adjustment, the method by which such adjustment was calculated
and the Exercise Prices and number of shares purchasable hereunder after giving
effect to such adjustment, and shall cause a copy of such certificate to be
mailed (by first class mail, postage prepaid) to the holder of this Warrant.

         12. "Lock-Up" Agreement. The holder hereof agrees, if requested by the
Company and an underwriter of Common Stock (or other securities) of the Company
in connection with the Company's initial public stock offering, not to sell or
otherwise transfer or dispose of any Common Stock (or other securities) of the
Company held by such holder during a period of time determined by the Company
and its underwriters (not to exceed 180 days) following the effective date of
the registration statement of the Company filed under the Securities Act
relating to such public offering, provided that all officers and directors of
the Company who then hold Common Stock (or other securities) of the Company
enter into


                                       -5-
<PAGE>   6
similar agreements, and provided further that, in no event, the holder be
prohibited from transferring or selling Common Stock or other securities of the
Company to an affiliate of such holder. Such agreement shall be in writing in a
form reasonably satisfactory to the Company and such underwriter. The Company
may impose stop-transfer instructions with respect to the Common Stock (or
securities) subject to the foregoing restriction until the end of said period.

         13. Miscellaneous.

                  (a) Governing Law. This Warrant shall be binding upon any
successors or assigns of the Company. This Warrant shall constitute a contract
under the laws of California and for all purposes shall be construed in
accordance with and governed by the laws of said state, without giving effect to
the conflict of laws principles.

                  (b) Restrictions. THESE SECURITIES HAVE NOT BEEN REGISTERED
UNDER THE SECURITIES ACT OF 1933. THEY MAY NOT BE SOLD, OFFERED FOR SALE,
PLEDGED, OR HYPOTHECATED IN THE ABSENCE OF AN EFFECTIVE REGISTRATION STATEMENT
RELATED THERETO OR AN OPINION OF COUNSEL, REASONABLY SATISFACTORY TO THE
COMPANY, THAT SUCH REGISTRATION IS NOT REQUIRED UNDER THE SECURITIES ACT OF
1933.

                  (c) Attorney's Fees. In any litigation, arbitration or court
proceeding between the Company and the holder relating hereto, the prevailing
party shall be entitled to reasonable attorneys' fees and expenses incurred in
enforcing this Warrant.

                  (d) Amendments. This Warrant may be amended and the observance
of any term of this Warrant may be waived only with the written consent of the
Company and FDC.

                  (e) Notice. Any notice required or permitted hereunder shall
be deemed effectively given upon personal delivery to the party to be notified
or upon deposit with the United States Post Office, by certified mail, postage
prepaid and addressed to the party to be notified at the address indicated below
for such party, or at such other address as such other party may designate by
ten-day advance written notice.



                                       -6-
<PAGE>   7
         IN WITNESS WHEREOF, First Virtual Holdings Incorporated has caused this
Warrant to be executed by its officer thereunto duly authorized.

Dated: August ___, 1996

                           FIRST VIRTUAL HOLDINGS INCORPORATED


                           By:     /s/ Lee H. Stein
                                   ___________________________________

                           Title:  President
                                   ___________________________________





                                       -7-
<PAGE>   8
                                    EXHIBIT A

                               NOTICE OF EXERCISE


To:      First Virtual Holdings Incorporated

         1. The undersigned hereby elects to purchase ___________ shares of
Common Stock ("Stock") of First Virtual Holdings Incorporated (the "Company")
pursuant to the terms of the attached Warrant (payment of the purchase price and
any transfer taxes payable pursuant to the terms of the Warrant is tendered
herewith).

         2. An executed Investment Representation Statement in the form attached
as Exhibit C to the Warrant is attached hereto.

         3. The undersigned understands the instruments evidencing the Stock may
bear one or all of the following legends:

                  (a) "THESE SECURITIES HAVE NOT BEEN REGISTERED UNDER THE
                  SECURITIES ACT OF 1933. THEY MAY NOT BE SOLD, OFFERED FOR
                  SALE, PLEDGED OR HYPOTHECATED IN THE ABSENCE OF A REGISTRATION
                  STATEMENT IN EFFECT WITH RESPECT TO THE SECURITIES UNDER SUCH
                  ACT OR AN OPINION OF COUNSEL SATISFACTORY TO THE COMPANY THAT
                  SUCH REGISTRATION IS NOT REQUIRED OR UNLESS SOLD PURSUANT TO
                  RULE 144 OF SUCH ACT."

                  (b) Any legend required by applicable state law.

         4. Please issue a certificate or certificates representing said shares
of Stock in the name of the undersigned:



                                       _______________________________
                                                    [Name]

         5. Please issue a new Warrant for the unexercised portion of the
attached Warrant in the name of the undersigned:



                                       _______________________________
                                                    [Name]

_________________________              _______________________________
         [Date]                                   [Signature]
<PAGE>   9
                                    EXHIBIT B

                                 ASSIGNMENT FORM

     (To assign the foregoing Warrant, execute this form and supply required
             information. Do not use this form to purchase shares.)

         FOR VALUE RECEIVED, the foregoing Warrant and all rights evidenced
thereby are hereby assigned to



___________________________________________________________________
                             (Please Print)

whose address is___________________________________________________
                             (Please Print)

_________________________________________________________________.




                                      Dated:______________________, 19____.



            Holder's Signature:____________________________________

              Holder's Address:____________________________________

                               ____________________________________



Signature Guaranteed:____________________________________




NOTE: The signature to this Assignment Form must correspond with the name as it
appears on the face of the Warrant, without alteration or enlargement or any
change whatever, and must be guaranteed by a bank or trust company. Officers of
corporations and those acting in a fiduciary or other representative capacity
should file proper evidence of authority to assign the foregoing Warrant.
<PAGE>   10
                                    EXHIBIT C

                       INVESTMENT REPRESENTATION STATEMENT


PURCHASER   :  First Data Corporation

COMPANY     :  First Virtual Holdings Incorporated

SECURITIES  :  ______________ shares of Common Stock

DATE        :  __________________, 199__


In connection with the purchase of the above-listed Securities, the undersigned,
the Purchaser, represents to the Company the following:

                 (a) The above-listed Securities are being sold by the Company
in reliance upon the Purchaser's representations and covenants made in this
Investment Representation Statement. The Purchaser represents that the
Securities to be received will be acquired for investment for its own account,
not as a nominee or agent, and not with a view to the sale or "distribution" of
any part thereof within the meaning of the Securities Act of 1933, as amended
(the "Securities Act").

                 (b) The Purchaser understands and acknowledges that the sale of
the Securities will not, be registered under the Securities Act on the ground
that the sale provided for in this Agreement and the issuance of securities
hereunder is exempt pursuant to section 4(2) of the Securities Act, and that the
Company's reliance on such exemption is predicated on the Purchaser's
representations set forth herein.

                 (c) The Purchaser is an "accredited investor" within the
meaning of Regulation D under the Securities Act.

                 (d) The Purchaser represents that it is able to fend for itself
in transactions such as the one contemplated by this Warrant, has such knowledge
and experience in financial and business matters that it is capable of
evaluating the merits and risks of its prospective investment in the Company,
and has the ability to bear the economic risks of the investment.

                 (e) The Purchaser acknowledges and understands that the
Securities, must be held indefinitely unless they are subsequently registered
under the Securities Act or an exemption from such registration is available.

                 (f) The Purchaser acknowledges that it is familiar with Rule
144 promulgated under the Securities Act.

                 (g) The Purchaser acknowledges that in the event the applicable
requirements of Rule 144 are not met, registration under the Securities Act or
compliance with another exemption from registration will be required for any
disposition of the Company's stock.
<PAGE>   11
                 (h) The Purchaser covenants that, in the absence of an
effective registration statement covering the stock in question, it will sell,
transfer, or otherwise dispose of the Securities only in a transaction
registered under the Securities Act or exempt from the registration provisions
thereof. In connection therewith, the Purchaser acknowledges that the Company
shall make a notation on its stock books regarding the restrictions on transfer
set forth in this Investment Representation Statement and shall transfer shares
on the books of the Company only to the extent not inconsistent therewith.

                 (i) The Purchaser represents that, it has received and reviewed
the Warrant; that, to its knowledge and without special inquiry of any sort, it,
its attorney and its accountant have had access to, and an opportunity to review
all documents and other materials requested of, the Company; it and they have
been given an opportunity to ask any and all questions of, and receive answers
from, the Company and to obtain all information it or they believe necessary or
appropriate to evaluate the suitability of an investment in the Securities.



                                   Signature of Purchaser:


                                   By:_____________________________________

                                   Title:__________________________________


                                       -2-

<PAGE>   1
                                                                   EXHIBIT 10.17

                   MARKETING AND PRODUCT DEVELOPMENT AGREEMENT


         This Marketing and Product Development Agreement (the "Agreement") is
made as of this 21st day of August, 1996, by and among First Virtual Holdings
Incorporated, a Delaware corporation ("First Virtual"), and First Data
Corporation, a Delaware corporation ("FDC"). First Virtual and FDC shall
sometimes be referred to herein as the "Parties."


                                    Recitals

         1. As of August 21, 1996, First Virtual and FDC entered into a Series D
Stock Purchase Agreement ("Stock Purchase Agreement"), whereby FDC agreed to
purchase shares of First Virtual's Series D Preferred Stock.

         2. Pursuant to the Stock Purchase Agreement, First Virtual has agreed
to issue a warrant to purchase up to 1,500,000 shares of its Common Stock in the
form attached hereto as Exhibit A, the exercise of which is contingent upon
FDC's development and implementation of an integrated marketing plan mutually
acceptable to First Virtual and FDC and the activation of such a specified
number of First Virtual VirtualPINs distributed pursuant to such plan. The goal
of the marketing plan is to maximize the penetration of activated VirtualPIN
accounts among holders of payment cards serviced by FDC.

         3. First Virtual and FDC are interested in cooperating on certain
mutually beneficial marketing programs and in working together to co-develop new
products and services.

         In consideration of the mutual promises in this Agreement, and for
other good and valuable consideration, the Parties agree as follows:

Section 1.        FDC's VirtualPIN Marketing Plan.

         1.1 Overview of Plan. Upon the execution of this Agreement, FDC shall
commence development of a mutually agreed upon First Virtual VirtualPIN
marketing plan ("Marketing Plan"). The goal of the Marketing Plan shall be to
maximize the penetration rate of activated VirtualPIN numbers among the 120
million credit Cardholder accounts ("FDC Cardholder Accounts") serviced by FDC,
its subsidiaries and affiliates ("FDC Entities") and to encourage issuers of
credit cards serviced by FDC (the "Affiliate Banks") to participate in the
Marketing Plan and distribute VirtualPINs to their cardholders (Affiliate Banks
electing to so participate are hereinafter referred to as "Participating
Banks").

         1.2 Plan Development. The Marketing Plan shall be developed by FDC and
shall be subject to First Virtual's approval, which approval shall not be
unreasonably withheld.
<PAGE>   2
         1.3 Plan Requirements. The Marketing Plan will consist of strategic
initiatives involving Affiliate Banks and FDC Cardholders. All costs related to
the development and implementation of the Marketing Plan, and each part of it,
shall be borne solely by FDC. All advertising and promotional materials employed
pursuant to the Marketing Plan shall be subject to First Virtual's prior
approval, which shall not be unreasonably withheld.

         1.4 Marketing Expenditure. At a minimum, the Marketing Plan shall
provide for, and FDC shall incur, minimum out-of-pocket media, publicity and
advertising development expenditures of $1,000,000 prior to December 30, 1997
(the "Minimum Marketing Expenditure"). The parties agree that First Virtual's
sole remedy with respect to any failure by FDC to comply with this Section 1.4
shall be for FDC to pay to First Virtual no later than January 30, 1998, an
amount equal to 50% of the difference between the Minimum Marketing Expenditure
and FDC's actual out-of-pocket media, publicity and advertising development
expenditures prior to December 30, 1997.

                  In order to accurately measure the number of VirtualPINs
distributed pursuant to the Marketing Plan for the purposes of FDC's exercise of
the warrant issued by First Virtual, FDC shall pay to First Virtual a monthly
amount equal to $37,500 in cash for the four-month period commencing on
September 1, 1996. Such amounts shall be used to develop and implement an
automated system, including but not limited to software, the goal of which is to
enable First Virtual and FDC to identify the cardholders of the Affiliate Banks
that have activated VirtualPINs. First Virtual shall retain title and all
intellectual property rights to such system, and shall grant a non-exclusive
license to FDC to use the system through the later of December 30, 1997 or the
date on which the Marketing Plan expires. The amounts paid by FDC to First
Virtual for such four-month period shall be considered part of the Minimum
Marketing Expenditure.

         1.5 Assignment of VirtualPINs. If so requested by a Participating Bank,
First Virtual will assign to each Cardholder of each Participating Bank a unique
VirtualPIN to facilitate implementation of the Marketing Plan. FDC shall be
solely responsible for all expenses connected with the transmission of all
necessary Participating Bank credit card information into First Virtual's system
for the purposes of assigning VirtualPINs. FDC and First Virtual will cooperate
to ensure that VirtualPIN data are supplied to Participating Banks for
distribution to Cardholders.

         1.6 Customer Support. FDC and First Virtual will develop a mutually
cooperative plan for providing customer support to facilitate the establishment
and activation of VirtualPIN accounts assigned to Cardholder of Participating
Banks. This plan will include setting up and managing customer service support
centers and systems to answer customer questions. FDC shall be responsible for
all expenses connected with provision of customer support services pursuant to
such plan. Access to the support centers will be by various channels, including
toll-free numbers, Websites, e-mail and regular mail.

         1.7 Payment Processing Services. First Virtual agrees that any of the
FDC Entities, including merchant bank alliances, may act as payment card
transaction acquirors and provide payment processing services in connection with
First Virtual transactions.


                                       -2-
<PAGE>   3
Section 2.        Foreign Exchange Processing.

         2.1 Development. Within 180 days of the date of this Agreement, FDC
will present to First Virtual a proposal ("FX Proposal") to assume all of First
Virtual's foreign exchange settlement transactions ("FX Transactions") for as
long as FDC is capable of doing so on commercially reasonable terms or until
December 22, 1999, whichever occurs first. The FX Proposal shall provide for the
deposit of payments to overseas merchants directly to local bank accounts of
such merchants in their respective currencies. All costs and expenses incurred
for preparing the FX Proposal shall be the sole responsibility of FDC. In the
event FDC does not have a satisfactory interface with First Virtual to
facilitate FX Transactions within 240 days after the date of this Agreement, all
rights of FDC to conduct the FX Transactions shall terminate.

                  2.1.1 Approval by First Virtual. After receiving the FX
Proposal, First Virtual shall have the right, in its sole discretion, for any
reason or for no reason, to accept or reject FDC as a provider of FX
Transactions. In all cases, legally binding obligations concerning FX
Transactions will arise only in the event that FDC and First Virtual negotiate
and execute a definitive agreement ("FX Agreement"). Nothing in this Agreement
shall imply any obligation on the part of First Virtual or FDC to approve any FX
Proposal or to enter into an FX Agreement.

Section 3.        Digital Currency.

         3.1 Development. Following the date of this Agreement, FDC will begin
to negotiate an agreement ("Development Agreement") by which First Virtual and
FDC will develop a proprietary Internet-based "digital currency" payment system
("Digital Currency") allowing consumers to use pre-paid credit units to
instantaneously purchase goods and services from Web merchants. It is
anticipated that First Virtual will be primarily responsible for developing the
Digital Currency, but that FDC will reimburse First Virtual, on a monthly basis,
for all costs, consulting and licensing fees associated with such development
and a reasonable allocation of overhead costs. In the event First Virtual and
FDC are unable to agree upon a Development Agreement within 270 days of the date
of this Agreement, neither Party shall have any obligations to the other in
connection with Digital Currency. Nothing in this Agreement shall imply an
obligation on the part of FDC or First Virtual to enter into a Development
Agreement or to otherwise develop and market a Digital Currency. Each of FDC and
First Virtual may decline to enter into a Development Agreement or otherwise
develop and market a Digital Currency in its sole discretion, for any reason or
for no reason.

         3.2 Exclusivity. During the term of this Agreement, FDC shall be the
sole credit provider with respect to any digital currency system developed
pursuant to any Development Agreement entered into by FDC and First Virtual, for
so long as it is able and willing to provide such credit on competitive terms.
The interest float generated by any such digital currency system shall be shared
in equal parts by FDC and the Company.

Section 4.        FDC Representations and Warranties.


                                       -3-
<PAGE>   4
                  FDC hereby represents and warrants as follows:

                  (a) It and all FDC Entities performing services hereunder are
duly organized and validly existing corporations, in good standing under the
laws of all countries and states in which they do business.

                  (b) It and all FDC Entitles performing services hereunder have
all requisite corporate power, authority and capacity to enter into this
Agreement and the execution of this Agreement does not violate any agreements to
which it or the FDC Entities are a party.

                  (c) The obligations set forth or contemplated by this
Agreement of it and all FDC Entities are not and will not be in violation of any
applicable charter, certificate of incorporation, bylaw, mortgage, indenture,
agreement, instrument, judgment, decree, order, statute, rule or regulation.

                  (d) It and all FDC Entities performing services hereunder hold
all required licenses and are in compliance with all local, state and federal
laws governing all services that will be provided under this Agreement.

                  (e) No representations, warranties or written statements made
by FDC in this Agreement or given to First Virtual in connection with the
transactions contemplated by this Agreement, contains any untrue statement of a
material fact.

                  (f) FDC shall be solely responsible to ensure that all aspects
its and the Participating Banks' performance pursuant to the Marketing Plan are
in compliance with all applicable laws and regulations.

                  (g) There are at least 120 million FDC Cardholder Accounts.

                  (h) Neither the execution and delivery nor performance of this
Agreement by FDC will, with or without the passage of time, conflict with,
result in default under, or require any consent pursuant to any agreement,
franchise, license or understanding to which FDC is bound or conflict with or
result in a default pursuant to any law, ordinance, rule or regulation, or any
order, judgment, award or decree to which FDC is a party or by which it is
bound.

Section 5.        Indemnification.

         5.1 Indemnification Rights. Each Party to this Agreement (the
"Indemnifying Party") shall defend, at its expense, any suit, action, or
proceeding ("Suit") brought by a third party against the other Party or its
officers, directors, and employees (each, an "Indemnified Party") to the extent
such Suit results from (i) a breach by the Indemnifying Party of a material
obligation under this Agreement and failure to cure such breach or (ii) the
negligence or willful misconduct in the performance of the Indemnifying Party's
obligations under this Agreement. The Indemnifying Party shall indemnify and


                                       -4-
<PAGE>   5
hold harmless each Indemnified Party from and against any damages and expenses
(including reasonable attorney's fees) which are awarded in a final order or
agreed to in a compromise or settlement and which are directly attributable to
such Suit ("Damages"), provided that the Indemnified Party performs its
obligations as set forth below. In addition, the Indemnifying Party shall
indemnify the Indemnified Party for costs and expenses actually incurred and
paid by the Indemnified Party ("Costs") resulting from (A) a breach by the
Indemnifying Party of a material obligation under this Agreement and failure to
cure such breach or (B) the negligence or willful misconduct in the performance
of the Indemnifying Party's obligations under this Agreement. In no event shall
an Indemnifying Party have any obligation to indemnify the Indemnified Party for
any loss, damage, cost, expense or other amount resulting from the Indemnified
Party's breach of a material obligation under this Agreement or the negligence
or willful misconduct of the Indemnified Party. In all cases the Indemnifying
Party's obligation to defend and indemnify hereunder is subject to the
limitations set forth in Section 7.5 and Section 7.6, provided that Damages and
Costs shall not be considered "exemplary, punitive, special, incidental,
indirect or consequential damages" for purposes of Section 7.6 hereof. In no
event shall any third party be considered a third party beneficiary of this
indemnity.

         5.2 Defense of Action. In the event that a Suit by a third party for
which indemnification may be available under this Agreement is made or filed
against the Indemnified Party, the Indemnified shall promptly notify the
Indemnifying Party of same in writing. Within thirty (30) days after notice, or
a shorter period if required to avoid prejudice in the Suit, the Indemnifying
Party may elect to defend, compromise, or settle the Suit at its expense. In any
Suit that the Indemnifying Party may elect to defend, compromise, or settle, the
Indemnifying Party shall not after the election be responsible for the expenses,
including counsel fees, of the Indemnified Party, but the Indemnified Party may
participate therein and retain counsel at its own expense. In any third party
Suit, the Indemnified Party will not consent to the entry of any judgment or
enter into any settlement with respect to the matter without the consent of the
Indemnifying Party, which shall not be unreasonably withheld. The Indemnifying
Party will not consent to the entry of any judgment or enter into any settlement
with respect to the matter without the consent of the Indemnified Party, which
consent shall not unreasonably withheld. The Indemnified Party shall provide to
the Indemnifying Party all information, assistance, and authority reasonably
required in order to evaluate any third party Suit and affect its defense,
compromise, or settlement.

         5.3 Sole Remedy. Except for remedies that cannot be waived as a matter
of law (and injunctive or provisional relief), the provisions of this Section 5
shall be the Indemnified Parties' sole and exclusive remedy for claims or other
actions or proceedings to which Indemnifying Party's indemnification obligations
pursuant to this Section 5 apply.

Section 6.        Arbitration.

         6.1 Arbitration. In the event of any dispute, controversy or claim
arising out of, connected with, or relating to this Agreement, or the breach,
validity or enforceability of any provision of this Agreement, such dispute,
controversy or claim shall be resolved by final and binding arbitration by a


                                       -5-
<PAGE>   6
panel of three (3) arbitrators in accordance with and subject to the Commercial
Arbitration Rules of the JAMS, Inc. ("JAMS") then in effect. Following notice of
a Party's election to require arbitration the Parties each will within thirty
(30) days select one arbitrator from the JAMS' list of commercial arbitrators,
and those two arbitrators will within thirty (30) days thereafter select a third
arbitrator. If the two arbitrators are unable to agree on a third arbitrator
within thirty (30) days, the JAMS will within thirty (30) days thereafter select
one arbitrator from the JAMS' list of commercial arbitrators. Arbitration shall
take place at a location within California chosen by the arbitrators. All
expenses associated with obtaining and utilizing the services of the JAMS and
the arbitrators shall be shared equally by the Parties to the arbitration. The
JAMS and the arbitrators shall be made aware of this provision and shall agree
to request payment separately from each of the Parties for said services,
including all expenses directly related to the arbitration, other than the
expense of witnesses, which shall be borne by the Party producing such
witnesses.

         Notwithstanding the foregoing, each Party shall bear its own respective
costs of preparing for and participating in the arbitration, including, without
limitation, attorneys' fees, expert and/or witness fees, and the Party's cost of
complying with discovery requests. Discovery as permitted by the Federal Rules
of Civil Procedure then in effect will be allowed in connection with arbitration
to the extent consistent with the purpose of arbitration and as allowed by the
arbitrators. Judgment upon the award rendered in any arbitration may be entered
in any court of competent jurisdiction, or application may be made to such court
for a judicial acceptance of the award and an enforcement, as the law of the
state having jurisdiction may require or allow. The fact that arbitration is or
may be allowed will not impair the exercise of any termination rights under this
Agreement.

Section 7.        Miscellaneous.

         7.1 No Agency or Joint Venture. This Agreement will not be deemed to
constitute the Parties as partners or joint venturers. Each is an independent
contractor and none of the Parties shall be the agent of the other.

         7.2 Assignment. No assignment of this Agreement or of any right or of
any duty, responsibility or obligation hereunder shall be made in whole or in
part, by any Party without the prior written consent of the other Parties.
Subject to the foregoing, this Agreement shall be binding upon and shall inure
to the benefit of each party hereto and its respective legal representatives,
successors and assigns.

         7.3 Confidentiality.

                  (a) "Confidential Information" shall mean any information
disclosed by the Company to any Party or its affiliates (the "Receiving Party")
pursuant to this Agreement or otherwise that is designated visually or in
writing as confidential at the time of disclosure, or which is disclosed to any
person serving on the Board of Directors of the Company in connection with such
person's service as a director of the Company.


                                       -6-
<PAGE>   7
                  (b) Confidential Information shall not include information
which: (i) was generally known and available in the public domain at the time it
was disclosed, or becomes generally known and available in the public domain
through no fault of the Receiving Party, its employees, agents, successors or
assigns; (ii) was known to Receiving Party at the time of disclosure, as shown
by contemporaneous written records; (iii) was independently developed by the
Receiving Party without the use of or reliance on any Confidential Information,
as shown by contemporaneous written records; or (iv) becomes known to the
Receiving Party from a third party who has no obligation of confidentiality to
disclosing Party.

                  (c) No Receiving Party shall disclose Confidential Information
to any third party unless authorized in advance in writing. No Receiving Party
shall disclose Confidential Information to its employees, accountants and legal
counsel, except on a "need to know" basis where such disclosure is necessary and
required to exercise its rights and perform its obligations under this
Agreement. No Receiving Party shall use Confidential Information except as
necessary and required to exercise its rights and perform its obligations under
this Agreement. No Receiving Party shall disclose Confidential Information to
any employee of such Shareholder unless such employee has signed a non-use and
non-disclosure agreement in content at least as protective as the form attached
hereto as Exhibit A, prior to any disclosure of Confidential Information to such
employee. Each Party shall take reasonable measures to protect the secrecy of
and avoid disclosure and unauthorized use of the Confidential Information.
Without limiting the foregoing, such party shall take at least those measures
that it takes to protect its own most highly confidential information. Each
Receiving Party shall immediately notify the Company in the event of any
unauthorized use or disclosure of the Confidential Information.

                  (d) Each Party acknowledges that any breach of the provisions
of this Section 7.3 may cause irreparable harm and significant injury to the
Company to an extent that may be extremely difficult to ascertain. Accordingly,
each Party agrees that the Company will have, in addition to any other rights or
remedies available to it at law or in equity, the right to seek injunctive
relief to enjoin any breach or violation of this Section 7.3.

         7.4 FDC Statements. Each party shall supply the other party on a
monthly basis with such statements and other materials as the Requesting Party
may reasonably request in order to verify FDC's performance with the terms of
this agreement. At the request of any Party (the "Requesting Party"), the other
party shall cause its independent auditors to make a determination with respect
to the accuracy of the information contained in the statements supplied to the
Requesting Party; provided, however, that such other party shall not be required
to cause its auditors to conduct such a review more than once in any three-month
period.

         7.5 Limitation on Liability.

         (a) Neither party may assert any cause of action against the other
party under this Agreement that has accrued more than two (2) years prior to the
filing of the suit (or commencement of arbitration proceedings) alleging such
cause of action.


                                       -7-
<PAGE>   8
         (b) Each party shall have the duty to mitigate damages for which the
other party may become responsible.

         (c) Notwithstanding any provision in this Agreement to the contrary,
each party's cumulative liability to the other party (i) shall not exceed
$5,000,000 for all losses, claims, suits, controversies, breaches, or damages
for any cause whatsoever arising out of any performance, non-performance,
omission, breach or other action or inaction under this Agreement (including any
claim pursuant to Section 5 hereof), regardless of the form of action or legal
theory, and (ii) shall not exceed $2,000,000 for all losses, claims, suits,
controversies, breaches, or damages for any cause whatsoever arising out of any
performance, non-performance, omission, breach or other action or inaction under
any provision of this Agreement other than the provisions of Section 5 hereof;
provided, however, that this limitation shall not apply to or include claims to
damages arising under Section 1.4 or based on the wilful misconduct of a party
or breach of the confidentiality provision of Section 7.3 hereof. Each party
understands this limitation on damages to be a reasonable allocation of risk and
expressly consents with respect to such allocation or risk.

         7.6 Consequential Damages.

         NOTWITHSTANDING ANYTHING IN THIS AGREEMENT TO THE CONTRARY, IN NO EVENT
SHALL FIRST DATA OR FIRST VIRTUAL, ANY OF THEIR SUBSIDIARIES OR ANY OF THEIR
SUBSIDIARIES' DIRECTORS, OFFICERS, EMPLOYEES, AGENTS OR SUBCONTRACTORS BE LIABLE
IN CONNECTION WITH THIS AGREEMENT UNDER ANY THEORY OF TORT, CONTRACT, STRICT
LIABILITY OR OTHER LEGAL OR EQUITABLE THEORY FOR LOST PROFITS, EXEMPLARY,
PUNITIVE, SPECIAL, INCIDENTAL, INDIRECT OR CONSEQUENTIAL DAMAGES, EACH OF WHICH
IS HEREBY EXCLUDED BY AGREEMENT OF THE PARTIES REGARDLESS OF WHETHER SUCH
DAMAGES WERE FORESEEABLE OR WHETHER EITHER PARTY OR ANY ENTITY HAS BEEN ADVISED
OF THE POSSIBILITY OF SUCH DAMAGES.

         7.7 No Third Party Beneficiaries. The Parties hereto agree that this
Agreement does not create nor shall it be construed to create any rights
enforceable by any entity not a Party to this Agreement and at no time will any
entity be deemed to be a third-party beneficiary under this Agreement or to have
any contractual relationship with either Party pursuant to this Agreement. This
Agreement is for the sole and exclusive benefit of the Parties hereto.

         7.8 Section Headings. Section headings are for convenience only and do
not in any way limit or otherwise define the rights and liabilities of the
Parties.

         7.9 Plurals and Gender. In construing the words of this Agreement,
plural constructions will include the singular, and singular constructions will
include plural. No significance will be attached to whether a pronoun is
masculine, feminine, or neuter.


                                       -8-
<PAGE>   9
         7.10 Provisions Severable. If any provision of this Agreement is held
to be void or unenforceable by any court of competent jurisdiction or any
governmental regulatory agency, such provision will be considered by all Parties
to be severed from this Agreement. All remaining provisions of this Agreement
will be considered by the Parties to remain in full force and effect.

         7.11 Counterparts. This Agreement may be executed in one or more
counterparts, each of which shall be deemed to be an original, and all of such
counterparts together shall constitute one and the same instrument and may be
sufficiently evidenced by one counterpart, provided that such counterpart is
executed by the party to be charged. Execution of this Agreement at different
times and places by the parties shall not affect the validity of this Agreement.

         7.12 Attorneys' Fees and Costs. Should any arbitration, legal action or
proceeding be commenced by any Party in order to enforce this Agreement or any
term of its, or in connection with any alleged dispute, breach, default, or
misrepresentation in connection with any provision of it, the prevailing Party
shall be entitled to recover reasonable attorneys' fees and costs incurred
arising under such arbitration or proceeding, including costs of negotiation and
preparation of any settlement arrangements, in addition to such other relief as
may be granted.

         7.13 Notices. Any request, notice or other communication by any Party
shall be given in writing and delivered personally by messenger or private mail
courier service, or sent by registered or certified mail, return receipt
requested, postage prepaid, as follows:

                         To First Virtual: 11975 El Camino Real, Suite 300
                                           San Diego, CA 92130
                                           Attention:  Lee H. Stein

                           with a copy to: Wilson, Sonsini, Goodrich & Rosati
                                           650 Page Mill Road
                                           Palo Alto, CA 94304
                                           Attn.: Ramsey Hanna, Esq.

                                   To FDC: 6200 South Quebec Street
                                           Inglewood, CO 80111
                                           Attn.: Charles Fote

                           with a copy to: First Data Corporation
                                           2121 North 117th Ave. NP-30
                                           Omaha, NE 68164
                                           Attn.: Thomas A. Rossi, Esq.

                  All notices shall be deemed effective upon receipt.


                                       -9-
<PAGE>   10
         7.14 Entire Agreement. This Agreement constitutes the entire agreement
between the Parties and supersedes any contemporaneous or previous written or
oral agreements, representations or undertakings concerning the subject matter
of and the arrangements provided for in this Agreement; provided, however, that
this Agreement will not in any way affect any outstanding amounts owed by any
Party to any of the others or any written obligations that a Party has to
another Party that pre-existed this Agreement. No supplement, modification or
amendment to this Agreement shall be binding unless executed in writing by the
Parties affected. No waiver of any provision of this Agreement shall be deemed a
waiver of any other provision, whether or not similar, nor shall any waiver
constitute a continuing waiver of such provision.

         7.15 Choice of Law. This Agreement and each term or provision of its,
and all of the respective rights, duties, responsibilities, obligations and
liabilities of the parties, shall be interpreted and construed pursuant to and
in accordance with the internal laws (but not the conflict of law doctrine) of
the State of California, except insofar as Section 6.1 shall be subject to the
Federal Arbitration Act.

         IN WITNESS OF THIS AGREEMENT, each party has caused this Agreement to
be signed on its behalf and bit its duly authorized officer as of the date first
set forth above.

                  First Virtual:    First Virtual Holdings Incorporated


                                    By:  /s/  Lee H. Stein
                                         ---------------------------------------
                                         Lee H. Stein

                                    Its: Chairman and Chief Executive  Officer
                                         ---------------------------------------




                  FDC:              First Data Corporation


                                    By:  /s/  Tom Rossi
                                         ---------------------------------------
                                         Tom Rossi

                                    Its: Assistant Secretary
                                         ---------------------------------------


                                      -10-

<PAGE>   1
                                                                  EXHIBIT 10.25

                       FIRST USA MERCHANT SERVICES, INC.
                         MERCHANT CREDIT CARD AGREEMENT

        THIS MERCHANT CREDIT CARD AGREEMENT (this "Agreement") is entered into
by and between FIRST USA MERCHANT SERVICES, INC., a Nevada corporation
("Company"), and FIRST VIRTUAL HOLDINGS INCORPORATED, a Wyoming corporation
("Merchant"). Under the terms of this Agreement, Merchant will honor certain
valid credit cards ("Cards") when presented as payment for goods or services,
and Company will provide certain credit card processing services to Merchant.

                                       1.
                           MERCHANT SALES AND LEASES

        A.      HONORING CARDS. Merchant will honor without discrimination
valid Cards properly tendered for use in accordance with this Agreement and the
bylaws, rules and regulations, as they exist from time to time, of VISA,
MasterCard and other applicable credit card associations (the "Rules") and any
instructions regarding credit card processing procedures prepared by Company,
VISA, MasterCard, or other applicable credit card associations, together with
any amendments thereto (the "Operating Procedures"). Both parties acknowledge
that they believe the transactions contemplated hereunder will be in 
compliance with the Rules. Company will use its reasonable efforts to assist 
Merchant in maintaining compliance with the Rules.

        B.      AUTHORIZATIONS.  Merchant agrees as follows: (i) Merchant shall
obtain authorization for all Card transactions, by contacting the approval
center designated by Company; (ii) no Sales Data (as defined below) deposited
with Company shall be effective unless a proper approval code or authorization
number is clearly marked thereon; and (iii) Sales Data shall be deposited with
Company on or before the business day immediately following the day that
such Sales Data is originated, unless Company's depository facilities are
closed on such day, in which event such Sales Data shall be deposited by 10:00
a.m. on Company's next business day.

        C.      EXCLUSIVITY. Merchant agrees that throughout the term of this
Agreement it will not use the services of any bank, corporation, entity or
person other than Company (i) for presentation of Sales Data (as defined below)
or other Card items into the interbank clearing systems operated by MasterCard,
Visa and other credit card associations for which Company provides processing
services, or (ii) for obtaining Card transaction authorizations. This provision
does not prohibit Merchant, during the term hereof, from entering into
agreements with other entities for comparable or competitive services which may
be utilized effective upon the expiration or termination of this Agreement.

                                       2.
                                   SALES DATA

        A.      SALES DATA. Merchant shall evidence all sales and leases made
through the use of Electronic Data Capture ("EDC") services involving the 
honoring of Cards (all such resulting sales data or electronic records being
collectively referred to herein as "Sales Data").

        B.      ACCOUNT. Merchant shall maintain an account (the "Account") at
a bank designated by Merchant. Merchant may not close the Account without
providing Company at least five days' prior written notice of such closure and
substitution of another account. Merchant will be solely liable for all fees
and costs associated with the Account and for all overdrafts. Company may at
any time initiate credit and debit entries to correct errors or make
appropriate adjustments to the Account via ACH or otherwise, in accordance with
the terms of this Agreement. Notwithstanding the above, the Company
acknowledges that Merchant has entered into an agreement executed on or about
the date hereof with Electronic Data Systems Corporation (the "EDS Agreement")
and that the services contemplated by such agreement are outside the scope of
this exclusivity clause.

        C.      SETTLEMENT. Merchant's electronic transmission of Sales Data
shall be made pursuant to formats, rules and procedures established by Company
for EDC services. Merchant will be solely responsible for all communication
expenses required to accomplish the transmission of Sales Data, provided,
however, that so long as
<PAGE>   2
Merchant is using EDS, then there should be no communication expenses. Upon
receipt by Company of Sales Data in accordance with the formats, rules and
procedures of Company and the terms of this Agreement, Company will process the
Sales Data in the applicable interbank clearing systems. All credits for Sales
Data shall be held by the Company for ninety (90) days after Company's receipt
thereof. The Company shall pay interest based on interest then paid on 90-day
U.S. Treasury bills each month on the weighted average amount of Net Settlement
(as defined below) held by Company each month starting promptly with the first
month of processing hereunder. After ninety (90) days after the Company's
initial receipt of credit for Sales Data, Company will credit the Account via
ACH with an amount (the "Net Settlement") equal to credits which have been held
by the Company for over ninety (90) days, less all fees, charges and discounts
set forth in Schedule A attached hereto, as well as adjustments and
chargebacks, equipment charges (installation or purchase), Cardholder credits,
and any fees, charges, fines, assessments, penalties, or other liabilities that
may be imposed from time to time by applicable credit card associations. All
such amounts shall be due and payable at the time the related services are
rendered to Merchant or the related chargebacks or other adjustments accrue,
and Company shall decrease credits or, alternatively, debit the Account for
such amounts at such time. Company is authorized to make debits to the Account
without respect to the source of any funds to the Account. After six months
from the date Company first begins receiving credit for Sales Data and every
six (6) months thereafter, Company agrees to reconsider in good faith reducing
the Net Settlement amount and holding time thereof as described above or as
otherwise agreed.

        D.      DELINQUENCY. Merchant shall be responsible to Company for any
and all overdrafts that may result from the debiting of the Account by Company.
To the extent Company has not received sufficient credits from Sales Data or
the Net Settlement amount held by Company or the Account does not have a
sufficient balance to pay amounts due, then Company shall have the right to
pursue one or more of the following: (i) demand and receive immediate payment
from Merchant for such amounts, (ii) terminate this Agreement, (iii) retain any
credits received relative to Sales Data, and (iv) pursue any remedies Company
may have at law or in equity. Company shall have the right to receive and
setoff against all amounts paid by Card issuing banks in respect of Sales Data
submitted by Merchant, in satisfaction of Merchant's obligations hereunder.

        At any time and from time to time, Company may notify Merchant of the
aggregate amount of debits or Merchant obligations that Company reasonably
anticipates (based on historical chargeback rates) pursuant to this Agreement
and withhold from credits to Merchant funds equal to such amount.

        E.      ALL SALES DATA TO BE ORIGINATED BY MERCHANT. ALL SALES DATA
DELIVERED TO COMPANY BY MERCHANT FOR PROCESSING AND CREDIT SHALL HAVE BEEN
ORIGINATED BY MERCHANT IN A BONA FIDE TRANSACTION IN WHICH MERCHANT HAS
PROVIDED SERVICES FACILITATING THE PURCHASE OF INFORMATION, GOODS OR SERVICES
FROM THIRD PARTIES OR ITS OWN BEHALF BY CUSTOMERS PRESENTING THEIR CARDS FOR
USE IN PAYMENT THEREFOR. MERCHANT SHALL NOT DELIVER OR SEEK TO OBTAIN CREDIT
FOR ANY SALES DATA THAT WERE ORIGINATED, DRAWN OR CREATED BY ANY PERSON OR
ENTITY OTHER THAN FOR THE SERVICES PROVIDED BY MERCHANT OR THE INFORMATION,
GOODS OR SERVICES PURCHASED, AS DESCRIBED ABOVE.

        F.      CHARGEBACKS. If any Sales Data for which Company has arranged
for credit to the Account (i) fails in any manner to comply with the applicable
terms and conditions of this Agreement or with the Rules, or (ii) any such
Sales Data is the subject of a chargeback to Company by the bank or other
financial institution issuing the Card on which the Sales Data is drawn, or
(iii) there is any dispute, claim, counterclaim, defense or setoff asserted by
a Cardholder against Merchant respecting any goods or services purchased or
leased by use of a Card, whether or not said assertion is valid, Company may
deduct from credits to Merchant or debit the Net Settlement amount held by
Company or the Account in an amount equal to 100% of the amount previously
credited for the subject Sales Data. As an alternative after Merchant has
received the settlement amount, Company may demand (in writing) that Merchant
pay to Company 100% of the amount that was previously credited for the subject
Sales Data, and Merchant shall make such payment within one (1) business day.

        After merchant has received notice from Company of a chargeback, and
has deposited funds with Company in the amount previously credited for the
subject Sales Data, Merchant may resubmit such Sales Data to

                                       2


<PAGE>   3
Company for a second presentation into the appropriate interbank clearing
system, provided that such resubmission is in compliance with the Rules.

        If in any one month, (1) the number of Merchant's chargebacks over
exceeds 1% of Merchant's aggregate number of monthly credit card transactions
processed hereunder or (2) the amount of Merchant's chargebacks ever exceeds 3%
of the aggregate amount of monthly credit card sales represented by aggregate
Sales Data, then Company may take one or more of the following actions: (1)
withhold from settlements to Merchant an amount reasonably determined by
Company to be sufficient to cover anticipated chargebacks, (2) terminate this
Agreement, or (3) request and receive from Merchant a deposit to be maintained
in an amount reasonably determined by Company to be sufficient to cover
anticipated chargebacks. The above percentages are subject to change in
accordance with the Rules.

        G.      ENDORSEMENT OF SALES DATA. Merchant's delivery of any Sales
Data to Company shall be deemed an endorsement thereof by Merchant to Company,
and Company is hereby authorized to place Merchant's endorsement thereon at any
time, in order to obtain credit therefor.

        H.      REPRESENTATIONS AND WARRANTIES. Merchant represents that all of
the disclosures in its application to Company are true, accurate and complete
and do not omit any information necessary to make such disclosures not
misleading to Company. As to all Sales Data delivered to Company, and as to each
transaction evidenced thereby, Merchant represents and warrants to Company that
(i) the Sales Data represents a bona fide sale as described in paragraph E
above, originated by merchant in compliance with this Agreement and the Rules,
(ii) all Sales Data are free from any alteration not authorized by the
Cardholder, (iii) the transaction is in compliance with all applicable laws,
ordinances, and regulations and all rules imposed by Internet, (iv) the
indebtedness represented by the Sales Data has not been pledged as collateral
for payment of any indebtedness or obligation of Merchant, and (v) Merchant has
no knowledge or notice of information that would lead it to believe that the
enforceability or collectibility of the subject Sales Data is in any manner 
impaired.

        I.      INDEMNITY. Merchant agrees to and hereby does indemnify and
hold Company, its affiliates, MasterCard and Visa and other applicable credit
card associations, harmless from and against any and all losses, liabilities,
claims by Cardholders or other third parties, and damages of any and every kind
(including without limitation reasonable attorneys' fees) to which such parties
may be subjected arising out of or attributed, directly or indirectly, to: (i)
any non-compliance by Merchant with this Agreement, the Rules or with the rules
imposed by Internet; (ii) any return of goods, price adjustment or other
dispute with or claim by a Cardholder (whether or not such Cardholder's claims
or demand is valid), or any credit memorandum, or any Sales Data submitted to
Company differing from the original; (iii) any chargeback that arises from the
transactions that are subject to this Agreement; and (iv) any services properly
provided by MasterCard, VISA or any other applicable credit card association in
accordance with this Agreement and the Rules.

        J.      DISCLAIMER; LIMITED LIABILITY. COMPANY HEREBY DISCLAIMS ALL
WARRANTIES WITH RESPECT TO THE SERVICES AND PRODUCTS PROVIDED HEREUNDER,
WHETHER EXPRESS, IMPLIED, STATUTORY OR OTHERWISE, INCLUDING WITHOUT LIMITATION
ANY WARRANTY OF MERCHANTABILITY OR FITNESS FOR USE FOR A PARTICULAR PURPOSE.
Company will, at its own expense, correct any data in which (and to the extent
that) errors have been caused by Company's personnel, or by malfunctions of
software of machines controlled by Company. However, the expense to Company of
correcting such data shall constitute Company's only responsibility in
connection with such errors or in connection with any other performance or
nonperformance by Company under this Agreement. Under no circumstances shall
the financial responsibility of Company for any failure of performance by
Company under this Agreement exceed the fees or charges paid to Company for the
transaction or activity that is or was the subject of the alleged failure of
performance. In no event shall Company, its employees or affiliates, be liable
for special, incidental or consequential damages or claims by Merchant or any
third party relative to the transactions hereunder. If Company does not perform
its obligations in any material manner in accordance with this Agreement,
Merchant in its sole discretion shall have the right to terminate this
Agreement without liability or cost provided that Merchant has given Company at
least 60 days prior written notice of Company's nonperformance and Company has
not cured such nonperformance during such time period.


                                       3


<PAGE>   4
                                       3.
                          FEES, CHARGES AND DISCOUNTS

        A.      PRICING. Merchant shall pay Company for the services set forth
in Schedule A attached hereto in accordance with the pricing schedule set forth
therein. See also Exhibit B.

        B.      PRICE CHANGES. Company may change its fees, charges and
discounts from time to time resulting from increases in the fees and charges
imposed by any credit card association or third party vendors other than EDS
(which are providing a service that is an integral component of the services
provided by Company hereunder) by giving notice of the change to Merchant. All
such increases or decreases shall be passed through on a pro-rata basis. Any
price change imposed by Company that is caused by changes in the published fees
of any credit card association shall be applicable to Merchant as of the
effective date established by any credit card association. As to any price
change not thus caused by credit card association increases, Company shall
provide Merchant with at least thirty (30) days' notice of the effective date
of the price change and Merchant shall have the right to accept such increases
or both Merchant and Company agree that this Agreement shall terminate.


                                       4.
                            MISCELLANEOUS PROVISIONS

        A.      RULES AND PROCEDURES. Merchant agrees to observe and comply
with all Rules and Operating Procedures, as may be in effect from time to time,
and with such other reasonable procedures as Company may from time to time
prescribe for sales, Sales Data, credit memoranda or deposits, and for the
services to be performed under this Agreement. Company may reasonably modify
and supplement the Operating Procedures at its discretion. Company may
terminate this Agreement upon at least thirty (30) days' prior written notice
to Merchant if Merchant fails to fully comply with this Agreement, the Rules or
the Operating Procedures.

        B.      RECORDS. Merchant shall store all original data evidencing
Sales Data for at least six (6) months from the date of the transaction, and
shall retain computer data or a microfilm or microfiche copy of all such data
for at least three (3) years from the date of the transaction. Merchant shall
not charge any fee for the creation or storage of such copies. If Company
receives any request for retrieval of data, Company shall promptly transmit
such request to Merchant, and Merchant shall promptly provide to Company (or to
the Card issuing financial institution if Company so directs) a copy of the
requested data, all in compliance with the applicable Rules. In addition to the
indemnity set forth herein, Merchant agrees to and hereby does indemnify and
hold Company harmless from and against any and all losses, liabilities and
chargebacks arising out of Merchant's failure to comply with a request for
retrieval of data.

        C.      NO DISCLOSURE OF CARDHOLDER INFORMATION. Other than in
connection with the EDS Agreement or other comparable service provider,
Merchant shall not sell, provide, exchange, or otherwise disclose to third
parties (other than to Merchant's agents and contractors for the purpose of
assisting Merchant in completing a transaction, or to the applicable credit
card association, or as specifically required by law) any Cardholder's account
number information or any other financial information about the Cardholder's
account, without obtaining the prior written consent of the Cardholder on a
document other than the Sales Data. These prohibitions shall be applicable to
any and all forms, documents and media in which such account numbers or other
information may be set forth or stored (including as examples, but without
limitation, Sales Data, carbon copies and photocopies), and Merchant shall
utilize storage and disposal procedures that will prevent any improper
disclosure of such account numbers and other information.

        D.      INFORMATION ABOUT MERCHANT'S BUSINESS. Merchant agrees to
furnish to Company upon five (5) days' notice such financial statements and
information concerning Merchant or its parent or subsidiary entities as Company
may from time to time request. Without prior notice given to Merchant (but
during Merchant's normal business hours), Company or its duly authorized
representatives may examine that part of the books and records (wherever
located) of Merchant that pertain to Merchant's sales and/or leases made by
honoring Cards or to


                                       4

<PAGE>   5
Merchant's practices regarding Card related sales and leases, including without
limitation Merchant's books and records concerning all Sales Data previously
presented to Company for credit. Unless and until Merchant notifies Company to
the contrary, the Merchant's books and records will be located at the EDS
location in Westlake, Ohio. Merchant agrees to provide Company at least thirty
(30) days' prior written notice of any intended change to the basic nature of
Merchant's business. Merchant shall also give Company prompt notice of any
possible material adverse change to Merchant's business. Merchant agrees to
provide Company with prompt written notice if Merchant or any of its parent,
subsidiary or affiliated entities is the subject of any voluntary or
involuntary bankruptcy or insolvency petition or proceeding.

        E.      Entire Agreement. The Rules, Operating Procedures and all
schedules and addenda attached to this Agreement are hereby made a part hereof
for all purposes. This Agreement represents the entire understanding between
Merchant and Company with respect to the matters contained herein. This
Agreement shall prevail over the terms of the agreement governing the Account.

        F.      Term; Termination. The original term of this Agreement shall
commence with Company's acceptance hereof (as evidenced by an authorized
signature hereon), and it shall continue for a period of three (3) years after
the date on which Merchant's first Sales Data is presented to Company. Such
term shall automatically renew for successive three-year periods at the end of
the original and each renewal term, until terminated by either party by giving
written notice of non-renewal to the other party at least sixty (60) days and
no more than ninety (90) days before the expiration of the then current term.
In the event Merchant submits Sales Data to Company after the date of
termination for which Merchant has given notice, at the discretion of Company
this Agreement will remain effective for the renewal term.

        Upon any lawful termination of the EDS Agreement, Merchant may
terminate this Agreement prior to the expiration of the term hereof upon at
least 60 days prior written notice and payment to Company of an amount equal to
$40,000. In addition to its other rights hereunder, Company may terminate this
Agreement at any time upon notice to Merchant as a result of any of the
following events: (i) any noncompliance by Merchant with this Agreement, the
Rules or the Operating Procedures which, provided there is no fraud involved, is
not cured within thirty (30) days, (ii) any voluntary or involuntary bankruptcy
or insolvency proceeding involving Merchant, its parent or an affiliated
entity, (iii) Company deems Merchant to be financially insecure, or (iv)
Merchant or any person owning or controlling Merchant's business is or becomes
listed in the Combined Terminated Merchant File maintained by VISA and 
MasterCard.

        Upon any termination of this Agreement, the obligations, warranties,
and liabilities of Merchant pertaining to Sales Data or credit memoranda
presented (including without limitation Merchant's obligations as to subsequent
chargebacks of such Sales Data, whether or not the amount of such subsequent
chargebacks is liquidated as of the date of termination) shall survive such
termination and shall continue in full force and effect as if such termination
had not occurred. Upon notice of any termination of this Agreement, Company
shall notify merchant of the estimated aggregate dollar amount of Merchant's
chargebacks and other obligations and liabilities that Company reasonably
anticipates subsequent to termination, and Merchant shall immediately deposit
such amount with or provide a letter of credit to Company or Company may
withhold such amounts from credits to Merchant. Company is authorized to hold
such funds for a reasonable period not to exceed ten months after termination
of this Agreement. Merchant shall have no rights to such funds until all of its
obligations under this Agreement are satisfied and Company may receive out of
such funds those amounts which are or become due to Company pursuant to this 
Agreement.
        
        G.      Parties. This Agreement shall be binding on and inure to the
benefit of the parties hereto. In providing services to Merchant, Company shall
not be acting in the capacity of Merchant's agent, partner, or joint venturer,
and shall act as an independent contractor. Merchant shall not assign this
Agreement without Company's prior written consent, which consent shall not be
unreasonably withheld.

        H.      Governing Law; Fees. This Agreement shall be governed by and
construed in accordance with the laws of the State of Texas. The non-prevailing
party shall be liable for and indemnify the prevailing party for

                                       5
<PAGE>   6
attorneys fees and expenses incurred by the prevailing party in the enforcement
of the non-prevailing party's obligations hereunder.

        I.      NOTICES. Unless otherwise expressly stated in this Agreement,
all notices, reports, and other documents provided for in this Agreement shall
be deemed to have been given or made when delivered in hand and a receipt
granted or after being sent by United States mail, return receipt requested or
certified mail, and addressed to such party at the address appearing herein
below, or as changed through written notice to the other party.

        J.      FORCE MAJEURE. Neither party shall be liable for delays in
processing or other nonperformance caused by such events as fires,
telecommunications or utility or power failures, equipment failures, labor
strife, riots, war, nonperformance of Company vendors or suppliers, acts of God,
or other causes over which the applicable party has no reasonable control.

        K.      EFFECTIVENESS. This agreement shall not be effective until
executed by both parties hereto. 


EXECUTED this 12th day of September, 1994.


FIRST VIRTUAL HOLDINGS INCORPORATED            FIRST USA MERCHANT SERVICES, INC.

     First Virtual Holdings Incorporated    
By:  /s/   Lee Stein                           By: /s/ Dennis Kraft 
    ---------------------------------------        -----------------------------

Name:      Lee Stein                           Name:   Dennis Kraft
      -------------------------------------          ---------------------------

Title:     President                           Title:  SVP
       ------------------------------------           --------------------------

ADDRESS:                                       ADDRESS:

c/o William Bagley, Esq.                       2001 Bryan Tower, 10th Floor
Boyd Building                                  Dallas, Texas 75201
1720 Carey Avenue
P.O. Box 1436
Cheyenne, Wyoming 82003-1436

with a copy to:

Robert L. Kahan
Stein, Kahan & Rosenberg
1299 Ocean Avenue, 4th Floor
Santa Monica, California 90401 


                                       6

<PAGE>   7
                     Domestic Interchange Rates

                                NEW
                               4/1/94

<TABLE>
<CAPTION>
  INTERCHANGE           MASTERCARD              VISA
     LEVEL 
<S>                    <C>            <C>     
- ---------------------------------------------------------------
   STANDARD            2.18% + $.10        2.00% + $.11
- ---------------------------------------------------------------
MERIT 1/TIIF I         1.60% + $.09        1.55% + $.05
   (3 Days)
- ---------------------------------------------------------------
MERIT 2/TIFF II        1.35% + $.09        1.35% + $.05
   (3 Days)
- ---------------------------------------------------------------
MERIT 3/PS 2000            1.30%           Credit 1.25%
   (2 Days)                              Debit 1.05% + $.03
- ---------------------------------------------------------------

  ASSESSMENTS               .09%     .069% (.084% after 4/1/94)
</TABLE>


** All rates are subject to change from Visa and Mastercard.
<PAGE>   8
                                 FIRST VIRTUAL
                      SCHEDULE "A" TO MERCHANGE AGREEMENT

                              Assumptions and Fees

<TABLE>
<CAPTION>

<C>     <S>                                                <C>
Assumptions
- -----------
1.      Average Transaction Size                           $6.00

2.      Merit 3/PS2000 Qualification %                        0%

3.      Chargeback %                                         .3%

4.      Voice Authorization %                                 0%


Fees
- ----
1.      Initiation and Service Fees
                Entrance Fee                                 -0-
                Monthly Service Fee                          -0-

2.      Transaction and Processing Fee
                Per Item Fee                               $.07
                Chargeback Fee 
                   (if Chargeback exceeds 
                   .3% of Total Volume)     $4.50/per Chargeback

3.      Authorization Fees
                Voice                                        N/A
                "950" Service                                N/A
                Long Distance/WATS                           N/A

4.      Interchange and Assessments    Pass-through Per Schedule

5.      T&E Transactions
                Discover                                     N/A
                American Express                             N/A
                Other Non First USA Settled Transactions     N/A

6.      Additional Reporting                 Quoted Individually

7.      Merchange Help Desk                                  N/A

8.      Terminal Support                                     N/A
</TABLE>


                FIRST USA                    FIRST VIRTUAL

            /s/ LS   10/17/94          /s/ Illegible    10-12-94
            ------   --------          -------------    --------
             INT       DATE                 INT           DATE
<PAGE>   9
                             AMENDMENT TO MERCHANT
                             CREDIT CARD AGREEMENT

        This Amendment to Merchant Credit Card Agreement ("Amendment") is
effective as of September 19, 1995, between First USA Merchant Services, Inc.
("Company") and First Virtual Holdings Incorporated ("Merchant") and amends that
certain Merchant Credit Card Agreement dated September 12, 1994 (the
"Agreement"), between Company and Merchant. Capitalized terms herein not
otherwise defined shall have the meaning set forth in the Agreement.

        NOW, THEREFORE, the Merchant and Company agree as follows:

        A. Notwithstanding paragraph 2C of the Agreement, Company shall not hold
for ninety (90) days credits for Sales Data relating to the entities listed on
Exhibit A hereto, provided that such entities shall have delivered to Company
duly authorized and executed, valid and enforceable guarantees from each of
such entities in the form of the Corporate Guaranty and Bank Debit Authorization
form attached herein. Company will credit the Account via ACH with the Net
Settlement derived from such Sales Data within three (3) business days after
Company's initial receipt of credit for the Sales Data.

        B. Company upon receipt of written approval from President of Merchant
may, from time to time, add to the list of entities set forth on Exhibit A by
providing written notice duly executed by a senior vice president or
higher-level officer of Company to the Merchant. In the event any of the
entities on Exhibit A experience a material adverse change to their business,
assets or prospects, then Company may remove such entity from Exhibit A and
require that the Sales Data relative to such entity be held in accordance with
the terms of the original Agreement.

        C. Any chargebacks relating to the Sales Data of the entities listed on
Exhibit A shall be paid first by Company's initiating a debit to the bank
account of the entity listed on Exhibit A to which the chargeback refers. If
such a debit is returned unpaid by the entity's bank, First USA then shall
decrease Merchant's credit for Sales Data to obtain other payment from
Merchant, as provided in the Agreement.

        D. Checking account information from each entity seeking to be listed
in Schedule A and the appropriate documentation to permit as ACH withdrawal
from such checking accounts shall be provided by the entity seeking to be
listed in Schedule A on the Corporate Guaranty and Bank Debit Authorization
form or by such other form reasonably acceptable by Company.

        E. Except as amended above, the Agreement shall continue in full force
and effect in accordance with the provisions thereof of the date hereof.
Specifically, but without limiting the foregoing, nothing in this Amendment
shall be construed to limit Company's ability to hold the funds of Merchant or
of the entities on Exhibit A or otherwise set out in the Agreement or construed
to limit or alter Merchant's primary liability for payment of chargebacks and
other liabilities under the Agreement.

        F. The "Corporate Guaranty and Bank Debit Authorization" form attached
hereto shall not be modified without the prior written consent of First Virtual
Holdings Incorporated.

        IN WITNESS WHEREOF, the undersigned have caused this Amendment to be
duly executed by their respective officers.

FIRST VIRTUAL HOLDINGS INCORPORATED         FIRST USA MERCHANT SERVICES, INC.
By:  /s/ Lee H. Stein                       By:  /s/ Elena Anderson
   ---------------------------                 ----------------------------
Title: President                            Title: SVP
   
<PAGE>   10
                          SECOND AMENDMENT TO MERCHANT
                              CREDIT CARD AGREEMENT

        WHEREAS, First USA Merchant Services, Inc. ("Company") and First
Virtual Holdings Incorporated ("Merchant") are parties to that certain Merchant
Credit Card Agreement dated September 12, 1994 (the "Agreement"), as previously
amended; and

        WHEREAS, the parties desire to amend certain of the terms of the
Agreement;

        NOW, THEREFORE, in consideration of the foregoing recitals and the
mutual covenants and conditions contained herein, the receipt, adequacy and
sufficiency of which are hereby acknowledged, Merchant and Company agree,
effective as of August 31, 1996, as follows:

        1.      The following paragraph, which constitutes Section 1.C. of the
Agreement, is hereby deleted in its entirety:

                "Merchant agrees that throughout the term of this Agreement it
        will not use the services of any bank, corporation, entity or person
        other than Company (i) for presentation of Sales Data (as defined below)
        or other Card items into the interbank clearing systems operated by
        MasterCard, Visa and other credit card associations for which Company
        provides processing services or (ii) for obtaining Card transaction
        authorizations. This provision does not prohibit Merchant, during the
        term hereof, from entering into agreements with other entities for
        comparable or competitive services which may be utilized effective upon
        the expiration or termination of this Agreement."

        2.      The following sentence in Section 2.B. of the Agreement is
hereby deleted in its entirety:

                "Notwithstanding the above, the Company acknowledges that
        Merchant has entered into an agreement executed on or about the date
        hereof with Electronic Data Systems Corporation (the "EDS Agreement")
        and the services contemplated by such agreement are outside the scope of
        this exclusive clause."

        3.      The second sentence of Section 2.C. of the Agreement is hereby
deleted and replaced with the following:

                "Merchant will be solely responsible for all communication
        expenses required to accomplish the transmission of Sales Data."

        4.      The following phrase in Section 4.C. of the Agreement is
deleted: 

                "Other than in connection with the EDS Agreement or other
        comparable service provider,"

        5.      The first sentence of the first paragraph of Section 4.F. of
the Agreement is hereby deleted and replaced with the following:

                "The original term of this Agreement shall commence with
        Company's acceptance hereof (as evidenced by an authorized signature
        hereon) and it shall continue through December 31, 1999."


                                     - 1 -
<PAGE>   11
        6. The following sentence in the second paragraph of Section 4.F. of
the Agreement is hereby deleted in its entirety:

                "Upon any unlawful termination of the EDS Agreement, Merchant 
        may terminate this Agreement prior to the expiration of the term hereof
        upon at least 60 days prior written notice and payment to Company of an
        amount equal to $40,000."

        7. SCHEDULE A and EXHIBIT B to the original Agreement are hereby
deleted in their entirety. In the event that Merchant processes 500,000 or more
credit card transactions through Company in any 12 month period and the average
transaction size equals or exceeds $2.00, then the pricing set forth on
SCHEDULE B hereto shall apply to such transactions. If the above two minimum
requirements are not met, then Merchant shall be subject to the pricing set
forth in SCHEDULE A hereto. The Company shall charge the Merchant based on
SCHEDULE B. Twelve months after the Company first begins processing
transactions through Company, Company shall audit the credit card transactions
processed by the Merchant and if the audit determines that the Merchant has not
satisfied the two minimum requirements stated in this section, the Merchant
shall pay the Company the difference between what it paid under SCHEDULE B and
what it should have paid under SCHEDULE A within thirty days of receiving such
audit report in writing. There shall be no Interest on said underpayment.
Unless agreed otherwise in writing, the same procedure shall be used in each
subsequent twelve month period.

        8. Except as modified hereby, the terms and conditions of the Agreement
shall continue in full force and effect; provided, however, that if any term or
condition herein conflicts with or is inconsistent with any term or condition
of the Agreement, such term or condition herein shall prevail.

        9. Capitalized terms used herein and not otherwise defined shall have
their respective meanings set forth in the Agreement.


        IN WITNESS WHEREOF, the undersigned have caused this Amendment to be
duly executed by their respective officers.

FIRST VIRTUAL HOLDINGS INCORPORATED         FIRST USA MERCHANT SERVICES, INC.
By:  /s/ Lee H. Stein                       By:  /s/ Phil Taken
   ---------------------------                 ----------------------------
Title: President                            Title: Senior VP & Gen. Counsel

<PAGE>   12
                        FIRST USA MERCHANT SERVICES,INC.
                   CREDIT CARD PROCESSING SERVICES AGREEMENT
                          SCHEDULE A - PHASE I PRICING

                  MERCHANT NAME: First Virtual Holdings, Inc.
                   MERCHANT AGREEMENT CONTRACT NUMBER: 707133


<TABLE>
<CAPTION>

PROCESSING FEES
- ---------------
<S>                                                              <C>
Per electronic authorization directly through Company                           $ .10
Per electronic settlement directly through Company
  (fee applies separately to each sale and each credit)                           .10
Per Voice Authorization                                                           .65
Per Voice AVS (Address Verification Service) Authorization                        .90
Per Audio Response Unit Authorization                                             .50
Per JCB CHARGEBACK Processed/Represented                                         7.50
Per ACH (Automated Clearing House) Funds Transfer                                2.50
Monthly Maintenance - Dedicated Data Communication Link via T-1
  line between Dallas and Salem, in lieu of Leased Line                 $500.00/month
Special Reporting                                                    Per then current 
                                                                 price list available
Postage, Supplies, Equipment & Other Services                         Charged as used
Other Communication Services                                      Quoted as Requested
JCB CARD FEEs                                                                    2.00%
VISA and MasterCard Interchange, assessments 
   and other fees                                                Pass-through at cost
Per VISA or MasterCard chargeback received
   and represented                                                              $5.00

If on any business day, MERCHANT's NET PROCEEDS are negative, any such
amounts shall be collected from MERCHANT's designed bank account via ACH.

</TABLE>


NEGATIVE BALANCE
- ----------------

MERCHANT shall be charged a fee against NET PROCEEDS after the number of
Negative Balances for a calendar month has exceeded two occurrences based
on the following schedule.

<TABLE>
<CAPTION>

NEGATIVE BALANCE Amount                 FEE PER OCCURRENCE
- -----------------------                 ------------------
<S>                                         <C>    
$0 - $300.00                                  $25.00
$301.00 - $700.00                             $50.00
$701.00 - $1,000.00                           $75.00
$1,001.00 - $5,000.00                        $100.00
$5,001.00 - $10,000.00                       $200.00
$10,001.00 +                                 $300.00

</TABLE>
<PAGE>   13

                       FIRST USA MERCHANT SERVICES, INC.
                   CREDIT CARD PROCESSING SERVICES AGREEMENT
                          SCHEDULE B--PHASE II PRICING

                  MERCHANT NAME: First Virtual Holdings, Inc.
                   MERCHANT AGREEMENT CONTRACT NUMBER: 707133

PROCESSING FEES
- ---------------
<TABLE>
<CAPTION>

      <S>                                                                                     <C>
      VISA, MasterCard and American Express                            
        Per electronic authorization directly through Company                                 $ .04
        Per electronic settlement direct through Company (fee applies
          separately to each sale and each credit)                                              .06
      Per other (i.e.: Diners, Discover, JCB, etc.) electronic authorization directly           
        through Company                                                                         .10
      Per other (i.e.: Diners, Discover, JCB, etc.) electronic settlement directly
        through Company                                                                         .10
      Per Voice Authorization                                                                   .65
      Per Voice AVS (Address Verification Service) Authorization                                .90
      Per Audio Response Unit Authorization                                                     .50
      Per JCB CHARGEBACK Processed/Represented                                                 7.50
      Per ACH (Automated Clearing House) Funds Transfer                                        2.50
      Monthly Maintenance--Dedicated Data Communication Link via T-1 line
        between Dallas and Salem, in lieu of Leased Line                              $500.00/month
      Special Reporting                                       Per then current price list available
      Postage, Supplies, Equipment & Other Services                                 Charged as used
      Other Communication Services                                              Quoted as Requested
      JCB CARD FEEs                                                                           2.00%
      VISA and MasterCard Interchange, assessments and other fees              Pass-through at cost
      Per VISA or MasterCard chargeback received and represented                              $5.00

</TABLE>

      If on any business day, MERCHANT's NET PROCEEDS are negative, any such 
      amounts shall be collected from MERCHANT's designated bank account via 
      ACH.


NEGATIVE BALANCE
- ----------------
      MERCHANT shall be charged a fee against NET PROCEEDS after the number of 
      Negative Balances for a calendar month has exceeded two occurrences based
      on the following schedule.

<TABLE>
<CAPTION>

      NEGATIVE BALANCE AMOUNT                                                    FEE PER OCCURRENCE
      <S>                                                                               <C>
      $0 - $300.00                                                                      $25.00
      $301.00 - $700.00                                                                 $50.00
      $701.00 - $1,000.00                                                               $75.00
      $1,001.00 - $5,000.00                                                            $100.00
      $5,001.00 - $10,000.00                                                           $200.00
      $10,001.00 +                                                                     $300.00
</TABLE>
<PAGE>   14
                                                                      EXHIBIT B




First USA, Inc.            Dennis P. Kraft
Post Office Box 650370     Senior Vice President
Dallas, TX 5265-0370       Agent Bank/Direct Merchant Sales
Tel (214) 746-8365





                                                              FIRST USA




October 11, 1994



Lee H. Stein
Chief Executive Officer
First Virtual Holdings, Inc.
Facsimile No. (619) 759-0501



Dear Lee,


I wanted to respond to your request for written confirmation of the First USA
proposal as it relates to interchange and assessments from Visa and MasterCard.
As you know, it is our proposal to pass through these expenses directly to First
Virtual at the rates outlined in the attachment to the contract.

It is our understanding that the Visa/MasterCard transactions generated by First
Virtual and EDS will generally qualify for TIIF 1 and Merit I, respectively, as
the rules for interchange exist today. It is important to note that each
transaction needs to qualify on its own merit based on the requirements of the
associations as to message content and timing. These requirements as well as the
rules from Visa and MasterCard are subject to change.

Lee, I will be in contact soon to confirm receipt of this letter. Please let me
know if there are any other questions or if you need any further clarification.


Sincerely,

/s/ Dennis Kraft

Dennis Kraft
Senior Vice President

<PAGE>   1
 
   
                                                                    EXHIBIT 11.1
    
 
   
                      FIRST VIRTUAL HOLDINGS INCORPORATED
    
 
   
                STATEMENT RE: COMPUTATION OF PER SHARE EARNINGS
    
 
   
<TABLE>
<CAPTION>
                                                                  YEAR ENDED
                                                                 DECEMBER 31,     NINE MONTHS ENDED
                                                                     1995         SEPTEMBER 30, 1996
                                                                 ------------     ------------------
<S>                                                              <C>              <C>
Net loss.......................................................   (2,269,981)         (5,980,314)
Common Stock...................................................    4,170,154           4,550,681
Conversion of Redeemable Preferred Stock into Common Stock.....      361,287           1,543,663
Shares related to SAB No. 83...................................    3,610,518           2,679,813
                                                                  ----------          ----------
Shares used in computing pro forma net loss per share..........    8,141,959           8,774,157
                                                                  ==========          ==========
Pro forma net loss per share...................................       $(0.28)             $(0.68)
                                                                  ==========          ==========
</TABLE>
    

<PAGE>   1
 
                                                                    EXHIBIT 23.1
 
               CONSENT OF ERNST & YOUNG LLP, INDEPENDENT AUDITORS
 
   
     We consent to the reference to our firm under the captions "Selected
Financial Data" and "Experts" and to the use of our report dated October 18,
1996, except for the fifteenth paragraph of Note 6, as to which the date is
October 31, 1996, in Amendment No. 2 to the Registration Statement (Form S-1 No.
333-14573) and related Prospectus of First Virtual Holdings Incorporated for the
registration of 3,450,000 shares of its common stock.
    
 
                                                  ERNST & YOUNG LLP
 
San Diego, California
   
November 26, 1996                                /s/ Ernst & Young LLP 
    


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