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Pursuant to Rule 424(b)(3)
File No. 333-81081
SECOND SUPPLEMENT TO PROSPECTUS
DATED JULY 9, 1999
MESSAGEMEDIA, INC.
---------------
The Prospectus effective as of June 26, 1999 and supplemented on July 2,
1999, is hereby supplemented. Our Common Stock is currently traded on the Nasdaq
National Market under the symbol "MESG". In addition, the Prospectus is
supplemented as follows to restate, in its entirety, the "Selling
Securityholders" and "Plan of Distribution" sections on pages 12-15 of the
Prospectus.
SELLING SECURITYHOLDERS
We are registering for resale certain shares of MessageMedia common
stock, including shares of MessageMedia common stock issuable upon exercise of
certain warrants. The following table sets forth (i) the name of the Selling
Securityholders; (ii) the number and percent of shares of MessageMedia common
stock that the Selling Securityholders beneficially owned prior to the offering
for resale of any of the shares of MessageMedia common stock being registered
hereby; (iii) the number of shares of MessageMedia common stock that may be
offered for resale for the account of the Selling Securityholders pursuant to
this Prospectus (the "Resale Shares"); and (iv) the number and percent of shares
of MessageMedia common stock to be held by the Selling Securityholders after the
offering of the Resale Shares (assuming all of the Resale Shares are sold by the
Selling Securityholders). The term "Selling Securityholder" includes the
securityholders listed below.
<TABLE>
<CAPTION>
SHARES BENEFICIALLY OWNED SHARES BENEFICIALLY OWNED
PRIOR TO OFFERING NUMBER OF AFTER OFFERING(2)
--------------------------- SHARES BEING -------------------------
SELLING SECURITYHOLDERS (1) NUMBER PERCENT(3) OFFERED NUMBER PERCENT(3)
- ---------------------------------------- ---------- ---------- --------------- ---------- ----------
<S> <C> <C> <C> <C> <C>
Andrew C. Currie (4) ................... 1,819,795 4.1% 1,819,795 0 --
Brian P. Makare (5) .................... 992,616 2.2% 992,616 0 --
Bradley A. Feld (6) .................... 11,568,391 26.2% 496,308 11,072,083 25.1%
SOFTVEN No. 2 Investment
Enterprise Partnership .............. 879,488 2.0% 879,488 0 --
Dan Lynch .............................. 255,665 1.0% 255,665 0 --
John Strauss ........................... 191,748 * 191,748 0 --
WHP Family Limited Partnership ......... 63,916 * 63,916 0 --
Catalyst Infotech Development
Fund, L.P. .......................... 70 * 70 0 --
Grandhaven L.L.C ....................... 75,953 * 75,953 0 --
Hexagon Investments L.L.C .............. 75,953 * 75,953 0 --
Labyrinth Enterprises L.L.C ............ 75,953 * 75,953 0 --
Legacy Enterprises L.L.C ............... 75,953 * 75,953 0 --
Athena West ............................ 60,838 * 31,518 29,320 *
Business Plan Associates ............... 23,455 * 23,455 0 --
Thomas Bartel .......................... 10,443 * 10,443 0 --
Alan Welty ............................. 9,894 * 9,894 0 --
Intensity Channels, Inc. ............... 6,596 * 6,596 0 --
Daniel Diekhoff ........................ 4,947 * 4,947 0 --
Mueller & Company Inc. ................. 97,750(7) * 97,750(7) 0 --
The Jerusalem Fund Inc. ................ 4,250(7) * 4,250(7) 0 --
Irwin Katsof ........................... 1,700(7) * 1,700(7) 0 --
Millenco, L.P. ......................... 151,300(7) * 151,300(7) 0 --
Connie Lerner .......................... 17,000(7) * 17,000(7) 0 --
DBI, L.L.C ............................. 1,234,952(8) 2.8% 547,250(8) 687,702 --
Derek Scruggs .......................... 270,442(8) 1.0% 119,842(8) 150,600 --
Illinois Development Finance
Authority ........................... 145,653(8) * 64,544(8) 81,109 --
John Stafford .......................... 55,736(8) * 24,698(8) 31,038 --
Anthony O. Brown ....................... 56,577(8) * 25,072(8) 31,505 --
</TABLE>
1.
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<TABLE>
<S> <C> <C> <C> <C> <C>
Marshall Toplansky ..................... 32,144(8) * 14,244(8) 17,900 --
Scott Musser ........................... 9,816(8) * 4,350(8) 5,466 --
Valerie Anderson ....................... 38,015 * 38,015 0 --
Craig Dawson ........................... 30,660 * 30,660 0 --
Dwan Family L.P. ....................... 34,787 * 34,787 0 --
Hal M. Spitz ........................... 4,876 * 4,876 0 --
John P. Raeder, Jr ..................... 20,560 * 20,560 0 --
William G. Alexander ................... 2,437 * 2,437 0 --
Retirement Accounts & Co., FBO
Ronald Charles Given ................ 2,437 * 2,437 0 --
Richard Leavitt ........................ 2,437 * 2,437 0 --
Robert W. Pinna ........................ 2,437 * 2,437 0 --
Bruce D. Bower ......................... 1,218 * 1,218 0 --
Al Davis ............................... 2,443 * 2,443 0 --
Walter W. O'Haire ...................... 1,218 * 1,218 0 --
Retirement Accounts & Co., FBO
Reuben K. Sparks III ................ 1,218 * 1,218 0 --
Richard C. Wham and Julie K. Wham
JT .................................. 19,334 * 19,334 0 --
Ronald S. Johnson ...................... 612 * 612 0 --
John A. F. Smith ....................... 612 * 612 0 --
James Manson Temple .................... 24,963 * 24,963 0 --
The Wiegers Family Foundation .......... 24,963 * 24,963 0 --
First National Bank, Agent for
Dwyer, Huddleson & Ray, 401(k)
Profit Sharing Plan ................. 19,970 * 19,970 0 --
Greenwood Gulch Ventures, LLC .......... 19,970 * 19,970 0 --
John William Street .................... 22,415 * 22,415 0 --
Sensor Technology Development
Fund, LLC ........................... 15,976 * 15,976 0 --
Charles J. Vasilius .................... 14,976 * 14,976 0 --
Bruce M. Johnson ....................... 12,481 * 12,481 0 --
Ronald J. Muns ......................... 12,481 * 12,481 0 --
Gerard A. Maglio and Deborah M.
Maglio, JTWOS ....................... 12,481 * 12,481 0 --
David M. Stern and Mary S. Stern,
JT .................................. 11,233 * 11,233 0 --
Willem H.J. Andersen ................... 9,985 * 9,985 0 --
Mary Beazley ........................... 11,203 * 11,203 0 --
Dr. William W. Reenstra ................ 9,985 * 9,985 0 --
Dr. William W. Reenstra TTEE ........... 9,985 * 9,985 0 --
James M. Kunigenas and Donna L.
Jeker JT ............................ 7,488 * 7,488 0 --
GC&H Investments ....................... 6,239 * 6,239 0 --
LaBerge Associates Inc. ................ 6,239 * 6,239 0 --
Martin Erzinger, Smith Barney
Inc. Rollover Custodian ............. 5,491 * 5,491 0 --
Daniel C. Toney ........................ 6,239 * 6,239 0 --
</TABLE>
2.
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<TABLE>
<S> <C> <C> <C>
Joel William Achramowicz ............... 4,991 * 4,991 0 --
Ed Bierdemen ........................... 4,991 * 4,991 0 --
Carl D. Carman ......................... 7,443 * 7,443 0 --
Ann T. Dwan ............................ 4,991 * 4,991 0 --
Wayne J. Lonowski ...................... 4,991 * 4,991 0 --
Dain Bosworth C/F Gary Feffer IRA ...... 4,991 * 4,991 0 --
Dain Bosworth C/F Ronald
Stockdale IRA ....................... 4,991 * 4,991 0 --
Pain Webber Inc., FBO IRA Account
of Jeanne A. Thomas ................. 4,991 * 4,991 0 --
Elizabeth McNamara and Michael J.
McNamara ............................ 4,991 * 4,991 0 --
MTR Investment Club .................... 4,991 * 4,991 0 --
Mary Clare Dwan ........................ 4,991 * 4,991 0 --
Lincoln Trust Company, Cust. FBO
Collis R. Woodward, Jr .............. 2,494 * 2,494 0 --
Paul Hines ............................. 2,494 * 2,494 0 --
</TABLE>
- ---------------------
* less than 1%
(1) This table is based upon information supplied to us by the
Selling Securityholders.
(2) Assumes the sale of all of the Resale Shares.
(3) Applicable percentage of ownership is based on 44,181,722 shares
of MessageMedia common stock issued and outstanding on May 31,
1999, adjusted as required by rules promulgated by the SEC.
(4) Mr. Currie is the Vice President of Product Development of
MessageMedia.
(5) Mr. Makare is the Vice President of Engineering of MessageMedia.
(6) Mr. Feld is the Co-Chairman of the Board of MessageMedia.
Includes 10,560,349 shares held of record by SOFTBANK Technology
Ventures IV, 15,426 shares held of record by SOFTBANK Technology
Advisors Fund and 496,308 shares held by Mr. Feld. Mr. Feld is
the Managing Director of SOFTBANK Technology Ventures IV and
SOFTBANK Technology Advisors Fund and disclaims beneficial
ownership of the shares held by such entities except to the
extent of his pro rata partnership interest.
(7) Represents warrants exercisable for the same number of shares of
MessageMedia common stock at an exercise price of $1.00 per
share.
(8) Includes for (i) DBI, L.L.C., warrants to purchase 171,016 shares
of MessageMedia common stock at an exercise price of $6.00 and
171,016 shares of MessageMedia common stock at $8.00; (ii) Derek
Scruggs, warrants to purchase 37,451 shares of MessageMedia
common stock at an exercise price of $6.00 and 37,451 shares of
MessageMedia common stock at $8.00; (iii) Illinois Development
Finance Authority warrants to purchase 20,170 shares of
MessageMedia common stock at an exercise price of $6.00 and
20,170 shares of MessageMedia common stock at $8.00; (iv) John
Stafford, warrants to purchase 7,718 shares of MessageMedia
common stock at an exercise price of $6.00 and 7,718 shares of
MessageMedia common stock at $8.00; (v) Anthony O. Brown,
warrants to purchase 7,835 shares of MessageMedia common stock at
an exercise price of $6.00 and 7,835 shares of MessageMedia
common stock at $8.00; (vi) Marshall Toplansky warrants to
purchase 4,451 shares of MessageMedia common stock at an exercise
price of $6.00 and 4,451 shares of MessageMedia common stock at
$8.00; and (vii) Scott Musser warrants to purchase 1,359 shares
of MessageMedia common stock at an exercise price of $6.00 and
1,359 shares of MessageMedia common stock at $8.00.
3.
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PLAN OF DISTRIBUTION
The Resale Shares may be sold from time to time by the Selling
Securityholders in one or more transactions at fixed prices, at market prices at
the time of sale, at varying prices determined at the time of sale or at
negotiated prices. The Selling Securityholders may offer their Resale Shares in
one or more of the following transactions:
- On any national securities exchange or quotation service on which
the MessageMedia common stock may be listed or quoted at the time
of sale, including the Nasdaq National Market;
- In the over-the-counter market;
- In private transactions;
- Through options;
- By pledge to secure debts or other obligations; or
- A combination of any of the above transactions.
The Selling Securityholders may effect such transactions by selling to
or through one or more broker-dealers, and such broker-dealers may receive
compensation in the form of underwriting discounts, concessions or commissions
from the Selling Securityholders. The Selling Securityholders and any
broker-dealers that participate in the distribution may, under certain
circumstances, be deemed to be "underwriters" within the meaning of the
Securities Act, and any commissions received by such broker-dealers and any
profits realized on any resale of the Resale Shares by them might be deemed to
be underwriting discounts and commissions under the Securities Act.
Under applicable rules and regulations under the Exchange Act, any
person engaged in the distribution of the Resale Shares may not simultaneously
engage in market making activities with respect to MessageMedia's common stock
for a period of two business days prior to the commencement of such
distribution. In addition and without limiting the foregoing, the Selling
Securityholders and any other person participating in a distribution will be
subject to applicable provisions of the Securities Exchange Act and the rules
and regulations thereunder, including without limitation, Regulation M under the
Exchange Act, which may limit the timing of purchases and sales of shares of
MessageMedia common stock by the Selling Securityholders or any such other
person.
We will make copies of this Prospectus available to the Selling
Securityholders and have informed the Selling Securityholders of the need for
delivery of a copy of this Prospectus to each purchaser of the Resale Shares
prior to or at the time of any sale of the Resale Shares.
The Selling Securityholders will pay all underwriting discounts,
commissions, transfer taxes and other expenses associated with the sale of the
Resale Shares by them. We will pay all costs and expenses associated with the
registration of the Resale Shares. We estimate that our expenses in connection
with this offering will be approximately $11,000.
The date of this Prospectus Supplement is July 9, 1999
4.
