UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
SCHEDULE 13G
(RULE 13D-102)
INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULE 13D-1(B) AND (C)
AND AMENDMENTS THERETO FILED PURSUANT TO 13D-2(B)
(AMENDMENT NO. ___________)*
SNYDER COMMUNICATIONS, INC.
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(Name of Issuer)
Common Stock, $0.001 par value
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(Title of Class of Securities)
832914105
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(CUSIP Number)
*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.
The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).
Page 1 of 14 pages
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SCHEDULE 13G
CUSIP No. 832914105 Page 2 of 14 Pages
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1 NAME OF REPORTING PERSONS
I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
USN College Marketing, L.P.
06-1255988
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2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) / x /
(b) / /
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3 SEC USE ONLY
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4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
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5 SOLE VOTING POWER
NUMBER OF
SHARES None
BENEFICIALLY --------------------------------------------------------------
OWNED BY 6 SHARED VOTING POWER
EACH
REPORTING 8,085,539
PERSON --------------------------------------------------------------
WITH 7 SOLE DISPOSITIVE POWER
None
--------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
8,085,539
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9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
8,085,539
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10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
/ /
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11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
24.1%
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12 TYPE OF REPORTING PERSON*
PN
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<PAGE>
SCHEDULE 13G
CUSIP No. 832914105 Page 3 of 14 Pages
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1 NAME OF REPORTING PERSONS
I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
USN College Marketing, Inc.
06-1255383
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2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) / x /
(b) / /
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3 SEC USE ONLY
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4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
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5 SOLE VOTING POWER
NUMBER OF
SHARES None
BENEFICIALLY ------------------------------------------------------------------
OWNED BY 6 SHARED VOTING POWER
EACH
REPORTING 8,085,539
PERSON ------------------------------------------------------------------
WITH 7 SOLE DISPOSITIVE POWER
None
------------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
8,085,539
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9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
8,085,539
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10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
/ /
- --------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
24.1%
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12 TYPE OF REPORTING PERSON*
CO
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<PAGE>
SCHEDULE 13G
CUSIP No. 832914105 Page 4 of 14 Pages
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1 NAME OF REPORTING PERSONS
I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
Mortimer B. Zuckerman
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2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) / x /
(b) / /
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3 SEC USE ONLY
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4 CITIZENSHIP OR PLACE OF ORGANIZATION
United States of America
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5 SOLE VOTING POWER
NUMBER OF
SHARES None
BENEFICIALLY -----------------------------------------------------------------
OWNED BY 6 SHARED VOTING POWER
EACH
REPORTING 8,085,539
PERSON -----------------------------------------------------------------
WITH 7 SOLE DISPOSITIVE POWER
None
--------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
8,085,539
- --------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
8,085,539
- --------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
/ /
- --------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
24.1%
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12 TYPE OF REPORTING PERSON*
IN
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<PAGE>
SCHEDULE 13G
CUSIP No. 832914105 Page 5 of 14 Pages
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1 NAME OF REPORTING PERSONS
I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
MBZ Trust of 1996
###-##-####
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2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) / x /
(b) / /
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3 SEC USE ONLY
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4 CITIZENSHIP OR PLACE OF ORGANIZATION
Commonwealth of Massachusetts
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5 SOLE VOTING POWER
NUMBER OF
SHARES None
BENEFICIALLY ----------------------------------------------------------------
OWNED BY 6 SHARED VOTING POWER
EACH
REPORTING 8,085,539
PERSON ----------------------------------------------------------------
WITH 7 SOLE DISPOSITIVE POWER
None
----------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
8,085,539
- --------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
8,085,539
- --------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
/ /
- --------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
24.1%
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12 TYPE OF REPORTING PERSON*
OO
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<PAGE>
SCHEDULE 13G
CUSIP No. 832914105 Page 6 of 14 Pages
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1 NAME OF REPORTING PERSONS
I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
Edward H. Linde
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2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) / x /
(b) / /
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3 SEC USE ONLY
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4 CITIZENSHIP OR PLACE OF ORGANIZATION
United States of America
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5 SOLE VOTING POWER
NUMBER OF
SHARES None
BENEFICIALLY --------------------------------------------------------------
OWNED BY 6 SHARED VOTING POWER
EACH
REPORTING 8,085,539
PERSON --------------------------------------------------------------
WITH 7 SOLE DISPOSITIVE POWER
None
--------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
8,085,539
- --------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
8,085,539
- --------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
/ /
- --------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
24.1%
- --------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON*
IN
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<PAGE>
SCHEDULE 13G
CUSIP No. 832914105 Page 7 of 14 Pages
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1 NAME OF REPORTING PERSONS
I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
Fred Drasner
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2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) / x /
(b) / /
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3 SEC USE ONLY
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4 CITIZENSHIP OR PLACE OF ORGANIZATION
United States of America
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5 SOLE VOTING POWER
NUMBER OF
SHARES 1,125,303
BENEFICIALLY --------------------------------------------------------------
OWNED BY 6 SHARED VOTING POWER
EACH
REPORTING 8,085,539
PERSON --------------------------------------------------------------
WITH 7 SOLE DISPOSITIVE POWER
1,125,303
--------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
8,085,539
- --------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
9,210,842
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10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
/ /
- --------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
27.5%
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12 TYPE OF REPORTING PERSON*
IN
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<PAGE>
SCHEDULE 13G
Item 1(a) Name of Issuer
Snyder Communications, Inc.
Item 1(b) Address of Issuer's Principal Executive Offices
6903 Rockledge Drive, 15th Floor
Bethesda, Maryland 20817
Item 2(a) Name of Persons Filing
USN College Marketing, L.P.
USN College Marketing, Inc.
Mortimer B. Zuckerman
MBZ Trust of 1996
Edward H. Linde
Fred Drasner
Item 2(b) Address of Principal Business Office or, if None, Residence
599 Lexington Avenue, Suite 1300
New York, New York 10022
(for USN College Marketing L.P., USN College Marketing, Inc. and
Mortimer B. Zuckerman)
c/o Boston Properties
8 Arlington Street
Boston, Massachusetts 02116
(for MBZ Trust of 1996 and Edward H. Linde)
450 West 33rd Street, 3rd Floor
New York, New York 10001
(for Fred Drasner)
Item 2(c) Citizenship
Delaware (for USN College Marketing, L.P. and
USN College Marketing, Inc.)
United States of America (for Mortimer B. Zuckerman,
Edward H. Linde and Fred Drasner)
Massachusetts (for MBZ Trust of 1996)
Page 8 of 14 pages
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Item 2(d) Title of Class of Securities
Common Stock, $0.001 par value
Item 2(e) CUSIP No.
832914105
Item 3 If this statement is filed pursuant to Rules 13(d)-1(b) or 13d-2(b),
check whether the person filing is a:
Not applicable
Item 4 Ownership (as of December 31, 1996)
(a) Amount Beneficially Owned:
8,085,539 (for USN College Marketing, L.P., USN College
Marketing, Inc.,
Mortimer B. Zuckerman,
MBZ Trust of 1996 and Edward H. Linde)
9,210,842 (for Fred Drasner)
(b) Percent of Class (based on 33,521,562 shares outstanding on
December 31, 1996):
24.1% (for USN College Marketing, L.P.,
USN College Marketing, Inc.,
Mortimer B. Zuckerman,
MBZ Trust of 1996 and Edward H. Linde)
27.5% (for Fred Drasner)
(c) Number of shares as to which such person has:
(i) sole power to vote or to direct the vote
1,125,303 (for Fred Drasner)
(ii) shared power to vote or to direct the vote
8,085,539
(iii) sole power to dispose or to direct the disposition of
1,125,303 (for Fred Drasner)
(iv) shared power to dispose or to direct the disposition of
8,085,539
Page 9 of 14 pages
<PAGE>
The shares shown in this Item 4 consist of 1,125,303 shares held by Fred
Drasner directly, over which Mr. Drasner has sole power to vote and sole power
to dispose, and 8,085,539 shares held by USN College Marketing, L.P. ("USN
L.P."), a limited partnership of which USN College Marketing, Inc. ("USN Inc."),
a corporation, is the sole general partner and Fred Drasner is the sole limited
partner. Mortimer B. Zuckerman holds one third of the shares of USN Inc. and is
its sole director. Fred Drasner is the President of USN Inc. MBZ Trust of 1996
owns two thirds of the shares of USN Inc. Edward H. Linde is the sole Trustee of
MBZ Trust of 1996. Each of USN L.P., USN Inc., Mortimer B. Zuckerman, Fred
Drasner, MBZ Trust of 1996 and Edward H. Linde may be deemed to share the power
to vote and to dispose of the 8,085,539 shares held by USN L.P.
Of the 8,085,539 shares held by USN L.P. at December 31, 1996, 6,860,236
shares were attributable to USN Inc.'s partnership interest in USN L.P. and
1,225,303 shares were attributable to Fred Drasner's partnership interest in USN
L.P. Fred Drasner disclaims beneficial ownership of all shares reported on this
Schedule 13G except for the 1,125,303 shares held by him directly and the
1,225,303 shares attributable to his partnership interest in USN L.P. Mortimer
B. Zuckerman disclaims beneficial ownership of all shares reported on this
Schedule 13G except for 2,286,745 shares attributable to his one-third interest
in USN Inc. MBZ Trust of 1996 disclaims beneficial ownership of all shares
reported on this Schedule 13G except 4,573,491 shares attributable to its
two-thirds interest in USN Inc. Edward H. Linde disclaims beneficial ownership
of all shares reported on this Schedule 13G.
Item 5 Ownership of Five Percent or Less of a Class
Not applicable
Item 6 Ownership of More Than Five Percent on Behalf of Another Person
Not applicable
Item 7 Identification and Classification of the Subsidiary Which Acquired
the Security Being Reported or by the Parent Holding Company
Not applicable
Item 8 Identification and Classification of Members of the Group
See Exhibit 1
Item 9 Notice of Dissolution of Group
Not applicable
Item 10 Certification
Not applicable
Page 10 of 14 pages
<PAGE>
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
October 17, 1997
------------------------------------
(Date)
USN College Marketing, L.P.
By: USN College Marketing, Inc.,
Its General Partner
/s/ Fred Drasner
------------------------------------
By: Fred Drasner, President
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
October 17, 1997
------------------------------------
(Date)
USN College Marketing, Inc.
By: /s/ Fred Drasner
--------------------------------
Fred Drasner, President
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
October 17, 1997
------------------------------------
(Date)
/s/ Mortimer B. Zuckerman
------------------------------------
Mortimer B. Zuckerman
Page 11 of 14 pages
<PAGE>
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
October 17, 1997
------------------------------------
(Date)
MBZ Trust of 1996
By: /s/ Edward H. Linde
---------------------------------
Edward H. Linde, Trustee
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
October 17, 1997
------------------------------------
(Date)
/s/ Edward H. Linde
------------------------------------
Edward H. Linde
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
October 17, 1997
------------------------------------
(Date)
/s/ Fred Drasner
------------------------------------
Fred Drasner
Page 12 of 14 pages
<PAGE>
EXHIBIT 1
The following persons may be deemed members of a group filing this
Schedule 13G under Rule 13d-1(c):
USN College Marketing, L.P.
USN College Marketing, Inc.
Mortimer B. Zuckerman
MBZ Trust of 1996
Edward H. Linde
Fred Drasner
Page 13 of 14 pages
<PAGE>
EXHIBIT 2
JOINT FILING AGREEMENT PURSUANT TO RULE 13D-1(F)
The undersigned hereby agree that this Schedule 13G shall be filed on
behalf of each of them.
USN College Marketing, L.P.
By: USN College Marketing, Inc.,
Its General Partner
By: /s/ Fred Drasner
--------------------------------
Fred Drasner, President
USN College Marketing, Inc.
By: /s/ Fred Drasner
--------------------------------
Fred Drasner, President
/s/ Mortimer B. Zuckerman
--------------------------------
Mortimer B. Zuckerman
MBZ Trust of 1996
By: /s/ Edward H. Linde
--------------------------------
Edward H. Linde, Trustee
/s/ Edward H. Linde
--------------------------------
Edward H. Linde
/s/ Fred Drasner
--------------------------------
Fred Drasner
Page 14 of 14 pages
