<PAGE>
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of The
Securities Exchange Act of 1934
Date of Report (Date of earliest event reported):
July 31, 1997
SNYDER COMMUNICATIONS, INC.
------------------------------------------------------
(Exact name of Registrant as specified in its charter)
Delaware 1-12145 52-1983617
---------------------------- ------------------------ -------------------
(State or other jurisdiction (Commission File Number) (I.R.S. Employer
of incorporation) Identification No.)
Two Democracy Center, 6903 Rockledge Drive
15/th/ Floor, Bethesda, Maryland 20817
------------------------------------------------------------------
(Address of principal executive offices) (Zip Code)
(301) 468-1010
----------------------------------------------------
(Registrant's telephone number, including area code)
Not applicable
--------------------------------------------------------------
(Former name or former address, if changed since last report.)
<PAGE>
ITEM 5. OTHER EVENTS
Post-Merger Financial Results
The following is a summary of certain interim financial information of
Snyder Communications, Inc. (the "Company"), on a consolidated basis, reflecting
the combined operations of the Company, including American List Corporation
("American List"), Bounty Group Holdings Limited ("Bounty"), and Sampling
Corporation of America ("SCA"). The acquisitions of American List, Bounty and
SCA occurred in July 1997 in transactions which were accounted for as poolings
of interests for accounting and financial reporting purposes. At July 31,
1997, the Company had consolidated current assets and noncurrent assets of $96.0
million and $46.0 million, respectively. Also, at July 31, 1997, the Company
had current liabilities and noncurrent liabilities of $65.1 million and $18.5
million, respectively. The Company recorded $17.0 million in acquisition costs
during the month ended July 31, 1997 related to the acquisitions of American
List, Bounty and SCA. For the one month period ended July 31, 1997, the
Company had net income before taxes and acquisition costs of $3.4 million and a
consolidated net loss before taxes of $13.6 million. For the same period, the
Company had net income before acquisition costs of $2.1 million and a net loss
of $12.0 million.
<PAGE>
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.
SNYDER COMMUNICATIONS, INC.
(Registrant)
Date: August 25, 1997 By: /s/ Michele D. Snyder
----------------- ---------------------------
Michele D. Snyder
Vice Chairman, President
and Chief Operating Officer
Date: August 25, 1997 By: /s/ A. Clayton Perfall
--------------- ---------------------------
A. Clayton Perfall
Chief Financial Officer
