SNYDER COMMUNICATIONS INC
SC 13G/A, 1998-02-13
BUSINESS SERVICES, NEC
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549



                                  SCHEDULE 13G
                                 (RULE 13D-102)

INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULE 13D-1(B) AND (C)
               AND AMENDMENTS THERETO FILED PURSUANT TO 13D-2(B)

                               (AMENDMENT NO. 1)*


                           SNYDER COMMUNICATIONS, INC.
- --------------------------------------------------------------------------------
                                (Name of Issuer)


                         Common Stock, $0.001 par value
- --------------------------------------------------------------------------------
                         (Title of Class of Securities)


                                    832914105
                                    ---------
                                 (CUSIP Number)

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).




                               Page 1 of 14 pages
<PAGE>
                                  SCHEDULE 13G
                                (AMENDMENT NO. 1)


CUSIP No. 832914105                       Page 2 of 14 Pages

- --------------------------------------------------------------------------------
1     NAME OF REPORTING PERSONS
      I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

      USN College Marketing, L.P.
      06-1255988
- --------------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                            (a)     / x /
                                                            (b)    /   /
- --------------------------------------------------------------------------------
3     SEC USE ONLY

- --------------------------------------------------------------------------------
4     CITIZENSHIP OR PLACE OF ORGANIZATION

      Delaware
- --------------------------------------------------------------------------------
                  5     SOLE VOTING POWER
 NUMBER OF
   SHARES               None
BENEFICIALLY      --------------------------------------------------------------
  OWNED BY        6     SHARED VOTING POWER
    EACH
  REPORTING             6,085,539
   PERSON         --------------------------------------------------------------
    WITH          7   SOLE DISPOSITIVE POWER

                      None
                  --------------------------------------------------------------
                  8     SHARED DISPOSITIVE POWER

                        6,085,539
- --------------------------------------------------------------------------------
9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

      6,085,539
- --------------------------------------------------------------------------------
10    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*

                                                                        /   /
- --------------------------------------------------------------------------------
11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

      11.7%
- --------------------------------------------------------------------------------
12    TYPE OF REPORTING PERSON*

      PN
- --------------------------------------------------------------------------------

<PAGE>
                                  SCHEDULE 13G
                                (AMENDMENT NO. 1)

CUSIP No. 832914105                       Page 3 of 14 Pages

- --------------------------------------------------------------------------------
1     NAME OF REPORTING PERSONS
      I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

      USN College Marketing, Inc.
      06-1255383
- --------------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                            (a)     / x/
                                                            (b)    /   /
- --------------------------------------------------------------------------------
3     SEC USE ONLY

- --------------------------------------------------------------------------------
4     CITIZENSHIP OR PLACE OF ORGANIZATION

      Delaware
- --------------------------------------------------------------------------------
                  5     SOLE VOTING POWER
 NUMBER OF
  SHARES                None
BENEFICIALLY      --------------------------------------------------------------
  OWNED BY        6     SHARED VOTING POWER
    EACH
  REPORTING             6,085,539
   PERSON         --------------------------------------------------------------
    WITH          7     SOLE DISPOSITIVE POWER

                        None
                  --------------------------------------------------------------
                  8     SHARED DISPOSITIVE POWER

                        6,085,539
- --------------------------------------------------------------------------------
9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

      6,085,539
- --------------------------------------------------------------------------------
10    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*

                                                                       /   /
- --------------------------------------------------------------------------------
11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

      11.7%
- --------------------------------------------------------------------------------
12    TYPE OF REPORTING PERSON*

      CO
- --------------------------------------------------------------------------------
<PAGE>
                                  SCHEDULE 13G
                                (AMENDMENT NO. 1)

CUSIP No. 832914105                       Page 4 of 14 Pages

- --------------------------------------------------------------------------------
1     NAME OF REPORTING PERSONS
      I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

      Mortimer B. Zuckerman
- --------------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                            (a)     / x /
                                                            (b)    /   /
- --------------------------------------------------------------------------------
3     SEC USE ONLY

- --------------------------------------------------------------------------------
4     CITIZENSHIP OR PLACE OF ORGANIZATION

      United States of America
- --------------------------------------------------------------------------------
                  5     SOLE VOTING POWER
 NUMBER OF
   SHARES               None
BENEFICIALLY      --------------------------------------------------------------
  OWNED BY        6     SHARED VOTING POWER
    EACH
  REPORTING             6,085,539
   PERSON         --------------------------------------------------------------
    WITH          7     SOLE DISPOSITIVE POWER

                        None
                  --------------------------------------------------------------
                  8     SHARED DISPOSITIVE POWER

                        6,085,539
- --------------------------------------------------------------------------------
9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

      6,085,539
- --------------------------------------------------------------------------------
10    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*

                                                                      /   /
- --------------------------------------------------------------------------------
11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

      11.7%
- --------------------------------------------------------------------------------
12    TYPE OF REPORTING PERSON*

      IN
- --------------------------------------------------------------------------------

<PAGE>
                                  SCHEDULE 13G
                                (AMENDMENT NO. 1)

CUSIP No. 832914105                       Page 5 of 14 Pages

- --------------------------------------------------------------------------------
1     NAME OF REPORTING PERSONS
      I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

      MBZ Trust of 1996
      ###-##-####
- --------------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                            (a)     / x /
                                                            (b)    /   /
- --------------------------------------------------------------------------------
3     SEC USE ONLY

- --------------------------------------------------------------------------------
4     CITIZENSHIP OR PLACE OF ORGANIZATION

      Commonwealth of Massachusetts
- --------------------------------------------------------------------------------
                  5     SOLE VOTING POWER
 NUMBER OF
  SHARES                None
BENEFICIALLY      --------------------------------------------------------------
  OWNED BY        6     SHARED VOTING POWER
    EACH
  REPORTING             6,085,539
   PERSON         --------------------------------------------------------------
    WITH          7     SOLE DISPOSITIVE POWER

                        None
                  --------------------------------------------------------------
                  8     SHARED DISPOSITIVE POWER

                        6,085,539
- --------------------------------------------------------------------------------
9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

      6,085,539
- --------------------------------------------------------------------------------
10    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*

                                                                         /   /
- --------------------------------------------------------------------------------
11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

      11.7%
- --------------------------------------------------------------------------------
12    TYPE OF REPORTING PERSON*

      OO
- --------------------------------------------------------------------------------

<PAGE>
                                  SCHEDULE 13G
                                (AMENDMENT NO. 1)

CUSIP No. 832914105                       Page 6 of 14 Pages

- --------------------------------------------------------------------------------
1     NAME OF REPORTING PERSONS
      I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

      Edward H. Linde
- --------------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                            (a)     / x /
                                                            (b)    /   /
- --------------------------------------------------------------------------------
3     SEC USE ONLY

- --------------------------------------------------------------------------------
4     CITIZENSHIP OR PLACE OF ORGANIZATION

      United States of America
- --------------------------------------------------------------------------------
                  5     SOLE VOTING POWER
 NUMBER OF
  SHARES                None
BENEFICIALLY      --------------------------------------------------------------
  OWNED BY        6     SHARED VOTING POWER
   EACH
 REPORTING              6,085,539
   PERSON         --------------------------------------------------------------
    WITH          7     SOLE DISPOSITIVE POWER

                        None
                  --------------------------------------------------------------
                  8     SHARED DISPOSITIVE POWER

                        6,085,539
- --------------------------------------------------------------------------------
9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

      6,085,539
- --------------------------------------------------------------------------------
10    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*

                                                                        /   /
- --------------------------------------------------------------------------------
11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

      11.7%
- --------------------------------------------------------------------------------
12    TYPE OF REPORTING PERSON*

      IN
- --------------------------------------------------------------------------------

<PAGE>
                                  SCHEDULE 13G
                                (AMENDMENT NO. 1)

CUSIP No. 832914105                       Page 7 of 14 Pages

- --------------------------------------------------------------------------------
1     NAME OF REPORTING PERSONS
      I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

      Fred Drasner
- --------------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                            (a)     / x /
                                                            (b)    /   /
- --------------------------------------------------------------------------------
3     SEC USE ONLY

- --------------------------------------------------------------------------------
4     CITIZENSHIP OR PLACE OF ORGANIZATION

      United States of America
- --------------------------------------------------------------------------------
                  5     SOLE VOTING POWER
 NUMBER OF
  SHARES                1,125,303
BENEFICIALLY      --------------------------------------------------------------
  OWNED BY        6     SHARED VOTING POWER
    EACH
  REPORTING             6,085,539
   PERSON         --------------------------------------------------------------
    WITH          7     SOLE DISPOSITIVE POWER

                        1,125,303
                  --------------------------------------------------------------
                  8     SHARED DISPOSITIVE POWER

                        6,085,539
- --------------------------------------------------------------------------------
9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

      7,210,842
- --------------------------------------------------------------------------------
10    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*

                                                                        /   /
- --------------------------------------------------------------------------------
11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

      13.8%
- --------------------------------------------------------------------------------
12    TYPE OF REPORTING PERSON*

      IN
- --------------------------------------------------------------------------------

<PAGE>
                                  SCHEDULE 13G
                                (AMENDMENT NO. 1)

Item 1(a) Name of Issuer

            Snyder Communications, Inc.


Item 1(b) Address of Issuer's Principal Executive Offices

            6903 Rockledge Drive, 15th Floor
            Bethesda, Maryland  20817


Item 2(a) Name of Persons Filing

            USN College Marketing, L.P.
            USN College Marketing, Inc.
            Mortimer B. Zuckerman
            MBZ Trust of 1996
            Edward H. Linde
            Fred Drasner


Item 2(b) Address of Principal Business Office or, if None, Residence

            599 Lexington Avenue, Suite 1300
            New York, New York 10022
               (for USN College Marketing L.P., USN College Marketing, Inc. and
                Mortimer B. Zuckerman)

            c/o Boston Properties
            8 Arlington Street
            Boston, Massachusetts 02116
               (for MBZ Trust of 1996 and Edward H. Linde)

            450 West 33rd Street, 3rd Floor
            New York, New York 10001
               (for Fred Drasner)


Item 2(c) Citizenship

            Delaware (for USN College Marketing, L.P. and
            USN College Marketing, Inc.)

            United States of America (for Mortimer B. Zuckerman,
            Edward H. Linde and Fred Drasner)

            Massachusetts (for MBZ Trust of 1996)



                               Page 8 of 14 pages
<PAGE>
Item 2(d) Title of Class of Securities

            Common Stock, $0.001 par value


Item 2(e) CUSIP No.

            832914105


Item 3      If this statement is filed pursuant to Rules 13(d)-1(b) or 13d-2(b),
            check whether the person filing is a:

            Not applicable


Item 4      Ownership (as of December 31, 1997)
            (a)  Amount Beneficially Owned:

                  6,085,539 (for USN College Marketing, L.P., USN College
                  Marketing, Inc.
                  Mortimer B. Zuckerman,
                  MBZ Trust of 1996 and Edward H. Linde)

                  7,210,842 (for Fred Drasner)


            (b)  Percent of Class (based on 52,075,250 shares outstanding on
                  December 31, 1997):

                  11.7% (for USN College Marketing, L.P.,
                  USN College Marketing, Inc.,
                  Mortimer B. Zuckerman,
                  MBZ Trust of 1996 and Edward H. Linde)

                  13.8% (for Fred Drasner)


            (c)   Number of shares as to which such person has: 

                  (i)     sole power to vote or to direct the vote 1,125,303 
                          (for Fred Drasner)

                  (ii)    shared power to vote or to direct the vote
                          6,085,539

                  (iii)   sole power to dispose or to direct the disposition of
                          1,125,303 (for Fred Drasner)

                  (iv)    shared power to dispose or to direct the disposition
                          of 6,085,539




                               Page 9 of 14 pages
<PAGE>
      The shares shown in this Item 4 consist of 1,125,303 shares held by Fred
Drasner directly or through F.D. Sutton, LLC, a Delaware limited liability
company of which Mr. Drasner is the sole member ("F.D. Sutton"), over which Mr.
Drasner has sole power to vote and sole power to dispose, and 6,085,539 shares
held by USN College Marketing, L.P. ("USN L.P."), a limited partnership of which
USN College Marketing, Inc. ("USN Inc."), a corporation, is the sole general
partner and Fred Drasner is the sole limited partner. Mortimer B. Zuckerman
holds one third of the shares of USN Inc. and is its sole director. Fred Drasner
is the President of USN Inc. MBZ Trust of 1996 owns two thirds of the shares of
USN Inc. Edward H. Linde is the sole Trustee of MBZ Trust of 1996. Each of USN
L.P., USN Inc., Mortimer B. Zuckerman, Fred Drasner, MBZ Trust of 1996 and
Edward H. Linde may be deemed to share the power to vote and to dispose of the
6,085,539 shares held by USN L.P.

      Of the 6,085,539 shares held by USN L.P. at December 31, 1997, 4,860,236
shares were attributable to USN Inc.'s partnership interest in USN L.P. and
1,225,303 shares were attributable to Fred Drasner's partnership interest in USN
L.P. Fred Drasner disclaims beneficial ownership of all shares reported on this
Schedule 13G except for the 1,125,303 shares held by him directly or through
F.D. Sutton and the 1,225,303 shares attributable to his partnership interest in
USN L.P. Mortimer B. Zuckerman disclaims beneficial ownership of all shares
reported on this Schedule 13G except for 1,620,078 shares attributable to his
one-third interest in USN Inc. MBZ Trust of 1996 disclaims beneficial ownership
of all shares reported on this Schedule 13G except 3,240,158 shares attributable
to its two-thirds interest in USN Inc. Edward H. Linde disclaims beneficial
ownership of all shares reported on this Schedule 13G.


Item 5      Ownership of Five Percent or Less of a Class

            Not applicable


Item 6      Ownership of More Than Five Percent on Behalf of Another Person

            Not applicable


Item 7      Identification and Classification of the Subsidiary Which Acquired
            the Security Being Reported or by the Parent Holding Company

            Not applicable


Item 8      Identification and Classification of Members of the Group

            See Exhibit 1


Item 9      Notice of Dissolution of Group

            Not applicable


Item 10     Certification

            Not applicable



                               Page 10 of 14 pages
<PAGE>
                                   SIGNATURE

      After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

                                          February 13, 1998
                                          -------------------------------------
                                          (Date)

                                          USN College Marketing, L.P.
                                          By:  USN College Marketing, Inc.,
                                                 Its General Partner

                                          /s/ Fred Drasner
                                          -------------------------------------
                                          By:  Fred Drasner, President



      After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

                                          February 13, 1998
                                          -------------------------------------
                                          (Date)


                                          USN College Marketing, Inc.

                                          By: /s/ Fred Drasner
                                          -------------------------------------
                                              Fred Drasner, President



      After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

                                          February 13, 1998
                                          -------------------------------------
                                          (Date)


                                          /s/ Mortimer B. Zuckerman
                                          -------------------------------------
                                          Mortimer B. Zuckerman





                               Page 11 of 14 pages
<PAGE>
      After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

                                          February 13, 1998
                                          -------------------------------------
                                          (Date)


                                          MBZ Trust of 1996

                                          By: /s/ Edward H. Linde
                                          -------------------------------------
                                              Edward H. Linde, Trustee



      After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

                                          February 13, 1998
                                          -------------------------------------
                                          (Date)


                                          /s/ Edward H. Linde
                                          -------------------------------------
                                          Edward H. Linde



      After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

                                          February 13, 1998
                                          -------------------------------------
                                          (Date)


                                          /s/ Fred Drasner
                                          -------------------------------------
                                          Fred Drasner













                               Page 12 of 14 pages



                                                                    EXHIBIT 1



      The following persons may be deemed members of a group filing this
Amendment No. 1 to Schedule 13G under Rule 13d-1(c):

            USN College Marketing, L.P.
            USN College Marketing, Inc.
            Mortimer B. Zuckerman
            MBZ Trust of 1996
            Edward H. Linde
            Fred Drasner














                               Page 13 of 14 pages


                                                                     EXHIBIT 2


                JOINT FILING AGREEMENT PURSUANT TO RULE 13D-1(F)


      The undersigned hereby agree that this Amendment No. 1 to Schedule 13G
shall be filed on behalf of each of them.


                                          USN College Marketing, L.P.
                                          By:  USN College Marketing, Inc.,
                                                 Its General Partner

                                          By: /s/ Fred Drasner
                                              -------------------------------
                                               Fred Drasner, President



                                          USN College Marketing, Inc.

                                          By: /s/ Fred Drasner
                                              -------------------------------
                                               Fred Drasner, President

                                              /s/ Mortimer B. Zuckerman
                                              -------------------------------
                                              Mortimer B. Zuckerman



                                           MBZ Trust of 1996

                                           By: /s/ Edward H. Linde
                                              -------------------------------
                                               Edward H. Linde, Trustee


                                              /s/ Edward H. Linde
                                              -------------------------------
                                              Edward H. Linde
 

                                              /s/ Fred Drasner
                                              -------------------------------
                                              Fred Drasner





                               Page 14 of 14 pages




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