<PAGE> 1
Filed by Havas Advertising
Pursuant to Rule 425 under the Securities Act of 1933
Subject Company: Snyder Communications, Inc.
Commission File No: 1-12145
The following are materials prepared by Havas Advertising for investors and
analysts beginning on February 21, 2000:
[HAVAS ADVERTISING LOGO]
FEBRUARY 2000
<PAGE> 2
OVERVIEW
================================================================================
I. Creation of the World's 4th Largest Advertising Communications
Group
II. Review of our Three Year Plan Objectives 1999-200l
III. Our Overall Strategy
IV. The Strategy by Division
V. The Benefits of this Transaction for Havas Advertising
VI. Financial Analysis
VII. The New Organization and Benefits by Division
VIII. Conclusions & Outlook
<PAGE> 3
CREATION OF WORLD'S 4TH LARGEST
COMMUNICATIONS GROUP
================================================================================
- - Havas Advertising will acquire Synder Communications today in an
accretive all-stock transaction, creating the world's 4th largest
advertising communications group.
- - The all stock transaction will be made with Havas Advertising ADR's
listed on the US stock market.
<PAGE> 4
ADVERTISING COMMUNICATIONS
GROUP RANKING
================================================================================
GROSS INCOME 1998 IN MILLION $
<TABLE>
<CAPTION>
[BAR GRAPH
SHOWING GROSS
INCOME OF:]
<S> <C>
1. OMNICOM BBDO/DDB/TBWA/KETCHUM [USA FLAG ICON] > 3 000
2. INTERPUBLIC MC CANN/LINTAS + LOWE [USA FLAG ICON] > 3 000
3. WPP OGILVY & MATHER/J. WALTER THOMPSON [USA FLAG ICON] [UK FLAG ICON] > 3 000
4. HAVAS ADVERTISING EURO RSCG WORLDWIDE/ CAMPUS/ DIVERESIFED AGENCY GROUP [FRANCE FLAG ICON]
MEDIA PLANNING GROUP > 2 000
5. LMD [USA FLAG ICON] > 1 500
6. DENTSU [JAPAN FLAG ICON] > 1 500
7. YOUNG & RUBICAM [USA FLAG ICON] > 1 500
8. TRUE NORTH COM FCB/BOZELL [USA FLAG ICON] > 1 000
9. GREY ADVERTISING [USA FLAG ICON] > 1 000
10. PUBLICIS [FRANCE FLAG ICON] > 500
11. HAKUHODO [JAPAN FLAG ICON] > 500
12. SAATCHI & SAATCHI [UK FLAG ICON] > 500
Source: 1999 Ad Age, 1998 61
</TABLE>
<PAGE> 5
THE WORLD'S 4TH LARGEST ADVERTISING
COMMUNICATIONS GROUP WILL BE COMPRISED OF:
================================================================================
- - The 4th largest worldwide network - Euro RSCG
- - The largest combined advertising group in Interactivity
- - The largest direct marketing brand worldwide - Brann
- - The second largest marketing services group worldwide - Euro RSCG
The Sales Machine
- - The most creative US agency as leader of our second network - Arnold
- - A total staff of 20,000 people and billings of []20 Billion
- - Present in 75 countries and in the top 10 in 43 countries
- - The largest new technology client base
- - The second largest worldwide independent media company - Media Planning
Group
- - The world's largest base of marketing services
- - The most multi-cultural and decentralized communications group in the
world
- - Pro forma market capitalization > []6.5 Billion
<PAGE> 6
OUR THREE YEAR PLAN: 1999 - 2001
================================================================================
WITH THIS ACQUISITION WE WILL EXCEED ALL OF
OUR OBJECTIVES 18 MONTHS AHEAD OF PLAN
1) Be in the top 5 worldwide by 2001 -- will be exceeded
2) Double our 1998 Gross Income to [ ] 2.0 billion -- will be exceeded
3) To have Marketing Services over 56% -- will be exceeded
4) More than 80% outside of France -- will be exceeded
5) More than 40% in the US -- will be exceeded
6) To be a major force in interactivity -- will be exceeded
7) To develop a global client base in the most dynamic sectors -
Telecommunications, High Tech, Healthcare, Media and Financial Services
equaling at least 40% of our business -- will be exceeded
8) Increase EBIT margins to reach 14% by 2001 -- will be exceeded
<PAGE> 7
OUR OVERALL STRATEGY: 1999-2001
================================================================================
- - TO REACH OUR OBJECTIVES BY DEVELOPING EACH OF OUR
FOUR DIVISIONS:
- Euro RSCG Worldwide
- Campus
- Media Planning Group
- Diversified Agencies Group
- - BY ORGANIC GROWTH AND STRATEGIC ACQUISITIONS
<PAGE> 8
RESULTS OF OUR STRATEGY
================================================================================
GROSS INCOME GROWTH
[BAR GRAPH]
<TABLE>
<CAPTION>
> 600 MM > 600 MM > 700 MM > 800 MM > 1100 MM
1995 1996 1997 1998 1999
---- ---- ---- ---- ----
<S> <C> <C> <C> <C> <C>
Organic Growth: 4.7% 7.0% 11.0% 11.0% 12.7%
Total Growth: 0.5% 9.1% 17.0% 12.2% 38.2%
</TABLE>
<PAGE> 9
RESULTS OF OUR STRATEGY
================================================================================
EBIT/GROSS INCOME
[BAR GRAPH]
<TABLE>
<CAPTION>
1996 1997 1998 1999
- ---------------------------------
<S> <C> <C> <C>
9.20% 10.40% 11.40% 12.50%
</TABLE>
<PAGE> 10
RESULTS OF OUR STRATEGY
====================================================
- - Net Result Index (base = 96 results)
<TABLE>
<CAPTION>
1996 1997 1998 1999
----------------------------------------
<S> <C> <C> <C> <C>
Index 100 143 196 270
</TABLE>
<PAGE> 11
RESULTS OF OUR STRATEGY
================================================================================
- - Stock Performance (indexed)
<TABLE>
<CAPTION>
1995 1996 1997 1998 1999 FEB.18/2000
----------------------------------------------------------------------------
<S> <C> <C> <C> <C> <C> <C>
Index 100 143 195 233 693 866
</TABLE>
<PAGE> 12
RESULTS OF OUR STRATEGY
================================================================================
COMPENSATION AS % OF GI
[BAR GRAPH]
<TABLE>
<CAPTION>
1998 1999 2000
----------------------------------
<S> <C> <C> <C>
OMNICOM 59.0% 58.8% 58.6%
IPG 56.4% 55.7% 55.4%
WPP 60.1% 59.5% 59.0%
Y&R 59.4% 58.5% 57.5%
HAVAS ADV. 60.2% 59.5% 58.5%
TRUE NORTH 62.2% 61.2% 60.7%
GREY 64.1% N/A N/A
</TABLE>
<PAGE> 13
OUR MANAGEMENT TEAM
================================================================================
<TABLE>
<S> <C> <C> <C>
A. de Pouzilhac, Chairman & CEO
J. Seguela, CCO
J. Herail, COO & CFO
A. Cayzac, VP
Bob Schmetterer Fernando Rodes Jean Micheal Carlo J.P. Audour
Chairman & CEO CEO CEO Chairman
Euro RSCG Worldwide Media Planning Group Diversified Agency Group Campus
HA Board Member HA Board Member
</TABLE>
<PAGE> 14
OUR TOP CLIENTS
================================================================================
- - Top 20 clients are more than 30% of our gross income
- - No client represents more than 5%
<TABLE>
<CAPTION>
GLOBAL CROSS DISCIPLINE
(ADV, MS, PR, INT)
<S> <C> <C>
MCI Worldcom [ ] **
Intel [ ] ***
Peugot [ ] *****
Philips [ ] ***
Citroen [ ] ****
Volvo [ ] ***
American Home Products [ ] ****
Danone [ ] ****
Nestle [ ] **
Canal+ [ ] **
Iomega [ ] **
Microsoft [ ] ***
P&G [ ] *****
Parke Davis [ ] *
Schering Plough **
Rhone Poulenc [ ] ****
France Telecom **
L'Oreal [ ] ****
SmithKline Beechman ***
Bayer [ ] ****
</TABLE>
<PAGE> 15
THE ACQUISITION OF SNYDER
IS A PERFECT EXECUTION OF OUR STRATEGY
================================================================================
- - Our competitors viewed Snyder as a highly valued communication group.
- - We viewed The Snyder Companies (Arnold Communications, Bounty SCA, Brann
Worldwide, and circle.com) as great separate companies having perfect
synergies with our four divisions.
- - This acquisition accelerates and reinforces the strategy that has already
been very successful for us over the past two years.
- - We have won this acquisition with this strategy and this strategy will
assure our stronger development in the future.
<PAGE> 16
THE STRATEGY BY DIVISION
- -- THE NEW HAVAS ADVERTISING
================================================================================
<TABLE>
<CAPTION>
------------------------
[HAVAS ADVERTISING LOGO]
------------------------
<S> <C> <C> <C>
- -------------------------- --------------- --------------------------- ---------------------------------
[EURO RSCG WORLDWIDE LOGO] [C CAMPUS LOGO] [MEDIA PLANNING GROUP LOGO] [DIVERSIFIED AGENCIES GROUP LOGO]
- -------------------------- --------------- --------------------------- ---------------------------------
NEW YORK BOSTON MADRID PARIS
- -------------------------- --------------- --------------------------- ---------------------------------
BOUNNTY SCA WILL ADD ARNOLD WILL RE- THE MEDIA FOR ARNOLD BRANN & CIRCLE.COM WILL BECOME THE
GREAT MARKETING INFORCE CAMPUS WILL REINFORCE MEDIA LEADING COMPANIES IN THE USA FOR
SERVICES STRENGTH TO AND BECOME THE PLANNING USA THE DIVERSIFIED AGENCY GROUP
EURO RSCG WORLDWIDE. LEAD AGENCY OF
OVERALL EURO RSCG THE SECOND NET- ---------------------------------
MARKETING SERVICES WORK
WILL NOW RANK ---------------
#2 WORLDWIDE
- -------------------------- ---------------------------
[BOUNTY SCA WORLDWIDE LOGO] [ARNOLD LOGO] [ARNOLD MEDIA LOGO] [BRANN/CIRCLE LOGO]
- -------------------------- --------------- --------------------------- ---------------------------------
</TABLE>
A DECENTRALIZED AND MULTICULTURAL COMPANY
<PAGE> 17
THE BENEFITS OF THIS
TRANSACTION FOR HAVAS ADVERTISING
================================================================================
- - SCALE BENEFITS:
- Gross Income will be over [ ] 2.2 billion placing us in the top 4
global advertising group rankings - 18 months ahead of plan
[BAR GRAPH]
1999 2000
ESTIMATED PRO FORMA
-------------------------
1.2 BN [ ] 2.2 BN [ ]
<PAGE> 18
THE BENEFITS OF THIS
TRANSACTION FOR HAVAS ADVERTISING
================================================================================
- - PROFIT BENEFITS:
- We will increase EBIT to top tier of peer group
<PAGE> 19
THE BENEFITS OF THIS
TRANSACTION FOR HAVAS ADVERTISING
================================================================================
- - GEOGRAPHIC BALANCE BENEFITS:
- We will be more international -- 85% outside of France vs. 76% in
1999
- USA revenue will double and will be 45% of our business vs. 31% in
1999 -- in line with the worldwide market
[PIE CHART]
<TABLE>
<CAPTION>
1999E Pro Forma 2000
<S> <C> <C>
FRANCE 24.0% 16.0%
EUROPE 35.5% 33.0%
USA 31.0% 44.5%
APAC 4.8% 3.2%
LATAM 4.7% 3.3%
</TABLE>
<PAGE> 20
THE BENEFITS OF THIS
TRANSACTION FOR HAVAS ADVERTISING
================================================================================
- - PRODUCT MIX BENEFITS:
- We will double our Marketing Services revenue and we will achieve
approximately 60% of our pro forma income from the faster growing
and more profitable Marketing Services businesses.
[PIE CHART]
<TABLE>
<CAPTION>
1999E Pro Forma 2000
<S> <C> <C>
ADVERTISING 55% 40%
MARKETING
SERVICES 45% 60%
</TABLE>
<PAGE> 21
THE BENEFITS OF THIS
TRANSACTION FOR HAVAS ADVERTISING
================================================================================
- - INTERNET AND NEW TECHNOLOGY
- We will be (with our three divisions) the leading interactive
company in our peer group
<PAGE> 22
THE BENEFITS OF THIS
TRANSACTION FOR HAVAS ADVERTISING
================================================================================
CLIENTS
- - More potential new worldwide clients from an expanded client base without
divisional conflict.
[GRAPHIC CONTAINING CLIENT LOGOS]
[GRAPHIC CONTAINING CLIENT LOGOS]
<PAGE> 23
THE BENEFITS OF THIS
TRANSACTION FOR HAVAS ADVERTISING
================================================================================
CLIENTS
- - We will have greater share of the most dynamic client categories
- More than 50% of our worldwide gross income
<TABLE>
<CAPTION>
TELECOM FINANCIAL SERVICES TECHNOLOGY MEDIA HEALTHCARE
<S> <C> <C> <C> <C>
AT&T Abbey National Alcatel BMG Entertainment American Home Products
Bell Atlantic American Express Aol.com Canal + Bayer
British Telecom Bank of America Dell Columbia House Bristol Myers Squibb
Cegetel Barclays E*Trade Disney GlaxoWellcome
France Telecom BNP IBM The Independent Merck
GTE First National Intel Universal Studios Novartis
InfoSpeed Comm. First US Bank Iomega Wsj.com Parke Davis
Lucent Fleet Microsoft Pfizer
MCI Worldcom JP Morgan Motorola Pharmacia Upjohn
Orange Comm. KPMG Myway.com Roche
Sprint Nasdaq AMEX Philips Rhone Poulenc
Telefonica Oppenheimer Sony Schering Plough
Vodafone Prudential Storage Tek Smithkline Beecham
The Hartford Yahoo!
US Bancorp
Wells Fargo
</TABLE>
<PAGE> 24
THE BENEFITS OF THIS
TRANSACTION FOR HAVAS ADVERTISING
================================================================================
GROSS INCOME BALANCED BETWEEN DIVISIONS:
[PIE CHART]
<TABLE>
<CAPTION>
1999E PRO FORMA 2000
<S> <C> <C>
Euro RSCG WorldWide 66% 52%
3 Other Divisions 34% 48%
CAMPUS
DIVERSIFIED
MEDIA PLANNING
</TABLE>
<PAGE> 25
THE BENEFITS OF THIS
TRANSACTION FOR HAVAS ADVERTISING
================================================================================
GREATLY STRENGTHENS OUR TOP MANAGEMENT TALENT
- - Four new outstanding CEO's committed to continue
- Ed Eskandarian ARNOLD
- Dennis Eastham BRANN
- Steven Kaplan BOUNTY
- Bob Wilke CIRCLE.COM
- - Forty new senior managers
<PAGE> 26
FINANCIAL ANALYSIS
THE DEAL VALUES SNYDER AT $2.1 BILLION
================================================================================
- - HAVAS ADVERTISING WILL ISSUE ADRS TO PAY $29.50 PER SNYDER SHARE IN A
TAX-FREE, ALL-STOCK TRANSACTION SUBJECT TO A COLLAR, VALUING SNYDER'S
EQUITY AT $2.1 BILLION(1)
- - HAVAS ADVERTISING WILL FURTHERMORE
- Assume the payment by Snyder of $48 million in cash for certain
options vesting upon change of control
- Roll-over the remaining 9.9 million Snyder stock options
- Assume Snyder net debt of $81 million, which will be refinanced
under more favorable terms through already committed bank
facilities
- Retain its 17% equity interest in circle.com, with a current
market value of approx. $60 million; circle.com will remain listed
on the NASDAQ
- - THE EXCHANGE RATIO WILL BE SET AS THE 20-DAY AVERAGE TRADING PRICE OF
HAVAS ADVERTISING AT CLOSING(2), DIVIDED BY $29.50, SUBJECT TO A +/- 15%
COLLAR AROUND [ ]580 (RANGE OF [ ]493- [ ]667)
(1) Based on 71.2 million shares outstanding
(2) Expressed in $
<PAGE> 27
SNYDER SHAREHOLDERS WILL RECEIVE
$29.5 PER SHARE WITHIN A COLLAR
================================================================================
[LINE GRAPH OF THE RELATIONSHIP BETWEEN
THE US DOLLAR VALUE PER SHARE TO
SNYDER SHAREHOLDERS AND THE AVERAGE
SHARE PRICE IN EUROS FOR HAVAS ADVERTISING SHOWING THE EFFECT OF
THE EXCHANGE RATIO COLLAR]
<TABLE>
<CAPTION>
<S> <C> <C> <C> <C>
$
Value to Snyder Snyder
shareholder per shareholder Bid price
Snyder share receives $29.5 in
value
$29.5 Floating ratio Floating ratio Fixed ratio
Fixed ratio
Snyder shareholder
receives $29.5
in value
------------------------------------------------------------------------------------?
493 580 667
</TABLE>
Havas Advertising 20-day average share price upon closing
<TABLE>
<CAPTION>
HAVAS ADVERTISING 20-
DAY AVERAGE SHARE PRICE VAULE RECEIVED BY 2000 CEPS FULLY DILUTED SHARE OF SNYDER
UPON CLOSING SNYDER SHAREHOLDER ACCRETION IN NEWCO
- ---------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C>
E400 $23.9 15.9 % 33.0 %
450 26.9 15.9 33.0
493 29.5 15.9 33.0
580 29.5 21.9 29.5
667 29.5 26.8 26.6
700 31.0 26.8 26.6
750 33.2 26.9 26.6
</TABLE>
<PAGE> 28
OTHER TERMS OF THE TRANSACTION
================================================================================
- - The Havas Advertising ADRs resulting from the transaction will be listed
in the US upon closing of the transaction, which is expected by mid year.
- - Key shareholders from both companies have committed to vote their shares
to the transaction and to certain lock-up provisions post closing
- Daniel Snyder as well as Snyder insiders representing
approximately 30% of the outstanding shares (20% for lock-up)
- Havas, a subsidiary of Vivendi, which owns 19.7% of Havas
Advertising shares
- - A termination fee of $85 million is payable under certain circumstances
by the terminating party
- - It is subject to
- Shareholder approval in Extraordinary General Meetings to be
convened
- Antitrust approvals in the US and EU
- Other customary closing conditions
<PAGE> 29
PRO FORMA SNAPSHOT
OF THE COMBINED GROUP
================================================================================
IN [] MILLION, EXCEPT AS NOTED
<TABLE>
<CAPTION>
HAVAS
ADVERTISING SNYDER COMBINED
- ----------------------------------------------------------------------------------------------
<S> <C> <C> <C>
SELECTED ITEMS
Income statement 2000E
Gross income 1,450 696 2,146
EBIT(1) 195 104 299
EBITDA 240 134 374
Cash earnings 95 69 164
Balance sheet 31/12/99E
Goodwill 850 159 n.a.
Net cash (debt) 61(2) (81) (20)
Pro-forma market capitalisation 4.5 2.1 6.6
SELECTED RATIOS
EBIT margin 13.5% 14.9% 13.9%
Fully diluted Cash EPS E 10.5 E 0.95
Net cash (debt)/EBITDA 0.3x (0.6)x (0.1)x
- ----------------------------------------------------------------------------------------------
</TABLE>
(1) Before goodwill amortization
(2) Assuming conversion of the convertible bond outstanding
Note: E 1 = $1
Source: Havas Advertising Management, Snyder Broker reports
<PAGE> 30
ARNOLD, BRANN AND BOUNTY OFFER
ATTRACTIVE DEVELOPMENT PERSPECTIVES
================================================================================
IN [] MILLIONS, EXCEPT AS NOTED
<TABLE>
<CAPTION>
TARGET NEXT
1997 1998 1999 THREE YEARS
- ------------------------------ ------------------------------------------ ---- ----------------
Revenue
<S> <C> <C> <C> <C>
Arnold 94.5 119 139.4 15-20% growth
Brann n.a. 214.6 256.3 15-20% growth
Bounty 139.3 151.7 180.9 17-20% growth
EBIT
Arnold n.a. 13.4% 15.9% 10-15% margin
Brann n.a. 14.2% 13.3% 13-14% margin
Bounty 23.1% 24.1% 20.9% 21-23% margin
- ------------------------------ ------------------------------------------ ---- ----------------
</TABLE>
THE NEWLY FORMED GROUP SHOULD BE IN A POSITION TO ACHIEVE A
15% CONSOLIDATED MARGIN BY H2 2001,18 MONTHS AHEAD OF TIME
<PAGE> 31
KEY DATA FOR CIRCLE.COM
================================================================================
IN [] MILLIONS, EXCEPT AS NOTED
<TABLE>
<CAPTION>
1997 1998 1999 Objectives
- --------------------------------------------------- ---- ---------------
<S> <C> <C> <C> <C>
Revenue 17.9 30.3 50.0 50% growth
Gross margin 52% 45% 42% 45-50% margin
EBITDA (4%) 5% (15%) 20-25% margin
- --------------------------------------------------- ---- ---------------
</TABLE>
BREAKEVEN EBITDA IN Q1 2001
<PAGE> 32
BASED ON MARKET ESTIMATES, THE ACQUISITION SHALL BE
22% ACCRETIVE, BEFORE SYNERGIES, AS SOON AS 2000
================================================================================
PRO FORMA ON A FULL-YEAR CONSOLIDATION
<TABLE>
<CAPTION>
2000 2001
--------------------------------------------- ---------------------------------------
IN E MILLION IN E PER SHARE(1) IN E MILLION IN E PER SHARE(1)
- ----------------------------------------------------------------------------------- --------------- -----------------------------
AT []580
Adjusted cash earnings
<S> <C> <C> <C> <C>
Havas Advertising 95.0 10.5 106.2 11.8
Snyder 69.2 81.8
---- ----- ---- ------
Pro-forma 164.2 12.8 188.0 14.7
- ---------------------------------------------------------------------------------------------------------------------------------
ACCRETION 21.9% 24.9%
- ---------------------------------------------------------------------------------------------------------------------------------
AT []493 (lower strike of collar) 15.9% 18.7%
AT []667 (upper strike of the collar) 26.8% 29.8%
- ----------------------------------------------------------------------------------- --------------- -----------------------------
</TABLE>
(1) On a fully diluted basis, using the Treasury method
Source: IBES consensus
<PAGE> 33
THE DEAL HAS SUBSTANTIAL SOURCES OF SYNERGIES
THAT PROVIDE ADDITIONAL ACCRETION POTENTIAL
================================================================================
- - TOP-LINE GROWTH ACCELERATION STARTING 2001
- Increased revenues leveraging on global reach
- Additional cross-selling and cross-fertilization potential
- - ADVANTAGEOUS REFINANCING OF SNYDER'S INDEBTEDNESS
- - BENEFITS FROM FOLDING SNYDER'S BETHESDA HEADQUARTERS INTO HAVAS
ADVERTISING'S CURRENT OPERATIONS
- - LITTLE RESTRUCTURING COSTS DUE TO STRONG COMPLEMENTARITY AND ABSENCE OF
AGENCY MERGERS
<PAGE> 34
OUR 7 VALUES
================================================================================
MODERNITY
CREATIVITY
GLOBALIZATION
MULTICULTURALITY
DECENTRALIZATION
HARMONY
INDEPENDENCE
<PAGE> 35
THE NEW ORGANIZATION --
DIVISION BY DIVISION
- --------------------------------------------------------------------------------
<TABLE>
<CAPTION>
------------------------
[HAVAS ADVERTISING LOGO]
------------------------
<S> <C> <C> <C>
- -------------------------- --------------- --------------------------- ---------------------------------
[EURO RSCG WORLDWIDE LOGO] [C CAMPUS LOGO] [MEDIA PLANNING GROUP LOGO] [DIVERSIFIED AGENCIES GROUP LOGO]
- -------------------------- --------------- --------------------------- ---------------------------------
NEW YORK BOSTON MADRID PARIS
- -------------------------- --------------- --------------------------- ---------------------------------
EUROPE USA EUROPE EUROPE
NORTH AMERICA EUROPE NORTH AMERICA NORTH AMERICA
APAC LATAM LATAM
LATAM ---------------
- -------------------------- --------------------------- ---------------------------------
[BOUNTY SCA WORLDWIDE LOGO] [ARNOLD LOGO] [ARNOLD MEDIA LOGO] [BRANN/CIRCLE LOGO]
- -------------------------- --------------- --------------------------- ---------------------------------
</TABLE>
A DECENTRALIZED AND MULTICULTURAL COMPANY
<PAGE> 36
EURO RSCG 3 YEAR PLAN: 1999-2001
- -------------------------------------------------------------------------------
CONTINUE THE EXCEPTIONAL
DEVELOPMENT OF
[EURO RSCG WORLDWIDE LOGO]
<PAGE> 37
EURO RSCG 1999-2001 GROWTH OBJECTIVES:
- --------------------------------------------------------------------------------
- - TO BE AMONG THE TOP 5 AGENCY NETWORKS WORLDWIDE
- - TO BE A TOP 10 NETWORK IN ALL MAJOR REGIONS AND COUNTRIES
- - TO SECURE GLOBAL LEADERSHIP POSITIONS IN ALL CORE BUSINESS SEGMENTS:
- Advertising Top 5
- Marketing Services Top 3
- Interactive Top 5
- Healthcare Top 5
- - TO GROW OPERATING PROFIT CONTRIBUTION 100%
<PAGE> 38
EURO RSCG 1999-2001 GROWTH STRATEGY:
- --------------------------------------------------------------------------------
- - Strategic Acquisitions
- - Organic Growth with major clients
- - New Business Growth
<PAGE> 39
EURO RSCG STRATEGIC ACQUISITION PLAN
- --------------------------------------------------------------------------------
<TABLE>
<CAPTION>
- ---------------------------------------------------------------------------------------------------------------------
# OF NORTH INDIA/
ACQUISITIONS EUROPE AMERICA LATAM APAC M.E.
- ---------------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C> <C> <C> <C>
Advertising 13 MHI, Solero & JMCP, Saffer Procesos Creativos, Sharp
Solero, Windfied Lautrec, Lizzardi Pencil
Soderberg, ZSZ Pubiarte
- ---------------------------------------------------------------------------------------------------------------------
Marketing 13 PAB, HBC & Devon, Procesos Creativos, Field Force
Services Beaumont, KFH, Compelling Lautrec, Lizzardi China & Taiwan
DRA, Werner & Content Direct Approach,
Messelink EDS/Star
Solutions
- ---------------------------------------------------------------------------------------------------------------------
Healthcare 6 Expand Sante, JMCP, Lena
Pharma Chow,
Performance Remtulla
- ---------------------------------------------------------------------------------------------------------------------
Interactive 3 ER Interactive, Compelling
Isorom Content
- ---------------------------------------------------------------------------------------------------------------------
Corporate 2 Leedex, Bikker
Comm
TOTAL 37
- ---------------------------------------------------------------------------------------------------------------------
</TABLE>
<PAGE> 40
EURO RSCG GROWTH STRATEGY:
STRONG ORGANIC GROWTH FROM EXISTING CLIENTS
- --------------------------------------------------------------------------------
ADDITIONAL ASSIGNMENTS AND INTERNAL GROWTH:
- - Peugeot, MCI Worldcom, Intel, Philips, Wyeth-Ayerst, Danone, Parke Davis,
Bristol-Myers, Nestle, Dell, Novartis, LVMH, GlaxoWellcome, Pharmacia &
Upjohn, SmithKline Beecham, Pfizer, L'Oreal
<PAGE> 41
EURO RSCG GROWTH STRATEGY:
STRONG ORGANIC GROWTH FROM EXISTING CLIENTS
- --------------------------------------------------------------------------------
GLOBALIZATION:
- - For 1999 Euro RSCG Worldwide has 32 Global Clients
- - Advertising Age's 1999 World Brands Report now ranks Euro RSCG #5 for the
most multi-national clients vs. #11 in 1998
<PAGE> 42
EURO RSCG GROWTH STRATEGY:
STRONG NEW BUSINESS GROWTH
- --------------------------------------------------------------------------------
- - In 1999 Euro RSCG Worldwide participated in 21 global account reviews
- - Total New Business Billings for 1999:
872 M
(25% growth vs. 1998)
- - Dot Com New Business Billings
255 M
<PAGE> 43
EURO RSCG GROWTH STRATEGY:
STRONG NEW BUSINESS GROWTH
- --------------------------------------------------------------------------------
- - 1999 MAJOR WINS
- Global Air France, Global Delta / Air France Alliance, Global
Telefonica, Global Novartis, Global Parke Davis, Global Bristol-Myers
Squibb, Hallmark, Orange Communications, Midas, Koehler, GlaxoWellcome
(3 wins), Pfizer, Microsoft Europe, Maytag China, Alberto Culver,
Budget Rental Car, Arisco, Santander Financial Groups
- - 1999: 37 DOT COM WINS
- ask.com, jcrew.com, intel.com, BOL.com, latribune.fr, excite.com.au,
nomad.fr, fimatex.fr, wineplanet.com.au, alladvantage.com, Rocket
ebook, lipitor.com, doubleclick.com, brandwise.com, cadeau.fr,
empleo.com, metrocuadrado.com, worldlyinvestor.com, to2.com,
jaldi.com, crisil.com, planet1.com, infoeuro.com, quest4law.com,
Go4i.com, zipahead.com, bidorbuy.com, Zdnet.com, Xcommerce.com,
styleNet.com, peugeotbank.de, citroenbank.de, Berlin.de, xerix.com,
amazon.co.uk, AVL.com, cahoot.com
- - 2000: 10 DOT COM WINS
- selftrade.fr, govWorks.com, e-IDC.com, ePhysician, telenor.de,
franzosische-botschaft.de, iobox.co.uk, MatchON.com, pearle.nl,
zeproject.com
<PAGE> 44
EURO RSCG:
INTERACTIVE
- --------------------------------------------------------------------------------
- - Euro RSCG Interaction
- - 40 offices in 26 countries
- - $121 MM 1999 revenue
- - #1 ranked network among global advertising
companies (AdWeek)
- - #2 most creative network (AdAge)
- - 1 of the 10 best interactive agencies of 1999 (AdWeek)
<PAGE> 45
EURO RSCG:
HEALTHCARE
- --------------------------------------------------------------------------------
- - NOW RANKED #3 WORLDWIDE
- - ACQUIRED JMCP, PHARMA PERFORMANCE, EXPAND SANTE, LENA CHOW, REMTULLA
- - OTHERS TO BE ANNOUNCED IN NORTH AMERICA AND EUROPE
- - MAJOR CLIENTS:
- SmithKline Beecham, Wyeth-Ayerst, Parke Davis, Bristol-Myers Squibb,
Glaxo Wellcome, Pfizer, Novartis, Schering-Plough
<PAGE> 46
EURO RSCG:
MARKETING SERVICES
- --------------------------------------------------------------------------------
- - NOW ORGANIZED TO DELIVER TOTAL CREATIVE SOLUTIONS TO OUR CLIENTS IN EACH
REGION:
- The Sales Machine Network - Worldwide Launch, May 1999 - Ranked 5th
largest Marketing Services Network Worldwide
(76 agencies)
<PAGE> 47
[WHO IS: BOUNTY SCA WORLDWIDE GRAPHIC]
<PAGE> 48
BOUNTY SCA
THE POWER OF ONE ...
- --------------------------------------------------------------------------------
- - WORLD'S LARGEST PROVIDER OF CONSUMER ACCESS AND INSIGHT
- - PROVIDE HIGHLY TARGETED MARKETING OPPORTUNITIES
- - REACH OVER 100 MM CONSUMERS AROUND THE WORLD
- - 29 OFFICES WORLDWIDE
- - 1,300+ EMPLOYEES
- - ABLE TO DISTRIBUTE OVER 390 MILLION INDIVIDUAL ITEMS THROUGH 230,000
PROPRIETARY VENUES
- - FOR FORTUNE 500 PRODUCERS
- packed goods companies
- pharmaceutical companies
- direct marketers
- - CLIENTS INCLUDE GENERAL ELECTRIC, PROCTER & GAMBLE, JOHNSON & JOHNSON,
YAHOO!, SPRING, KMART, DISCOVER CARD, UNILEVER, DISNEY.
- - 99 REVENUE: $ 180.9 MM
[INFLUENCE GRAPHIC]
<PAGE> 49
BOUNTY SCA
GLOBAL LOCATIONS
- -------------------------------------------------------------------------------
[MAP SHOWING BOUNTY SCA GLOBAL LOCATIONS]
New York
Los Angeles
Atlanta
Glenview
Purchase
Vernon Hills
Flemington
Mineola
Knoxville
McLean
Fredericktown
Boca Raton
Dublin, IRE
Diss, UK
NewCastle, UK
Borehamwood, UK
Basingstoke, UK
Brussels, Belgium
Moscow, Russia
Barcelona, Spain
Zurich, Switzerland
Christchurch, New Zealand
Randburg, South Africa
Jeddah, Saudi Arabia
Seoul, Korea
<PAGE> 50
BOUNTY SCA
POSITIONING STATEMENT
- -------------------------------------------------------------------------------
- - We connect with large percentages of valuable consumers across three
continents. We put our client's brands in front of these consumers at the
moments they are most effectively reached.
- - Our consumer insight, "Credible Links" and depth of services provide the
advantage to build business.
<PAGE> 51
BOUNTY SCA
CAPABILITIES
- -------------------------------------------------------------------------------
- - UNDERSTAND WHAT MOTIVATES THE PURCHASE
- - CAN CONNECT WITH HARD-TO-REACH POPULATIONS
- - REACH CONSUMERS DURING THE LIFE-CHANGING EVENTS
- - USING EXPERTS AS INTERMEDIARIES
- - BUILD EMOTIONAL CONNECTIONS BETWEEN CONSUMERS
AND PRODUCTS
- - AFFECT LONG TERM PURCHASING DECISIONS
- - CAN REACH
- 90% of new mothers in U.S. and U.K. within 72 hours of child's
birth
- 50% of all college students
- 80% of the teen market
<PAGE> 52
BOUNTY SCA
CAPABILITIES
- -------------------------------------------------------------------------------
- - WE CALL IT "ACCESS THAT INFLUENCES"
- - MOST WELL KNOWN ACTIVITIES INCLUDE:
- Cooperative and solo sampling campaigns
- Wallboard information displays
- - OTHER ACTIVITIES:
- Conduct research
- Develop custom marketing programs
- Provide sourcing services
- Handle e-commerce fulfillment
<PAGE> 53
BOUNTY SCA
BUSINESS UNITS
- --------------------------------------------------------------------------------
<TABLE>
<CAPTION>
- -----------------------------------------------------------------------------------------------------------------
CONSUMER MEDIA DATA LOGISTICS
MARKETING SOLUTION SERVICES & FULFILLMENT
SERVICES SERVICES SERVICES
- -----------------------------------------------------------------------------------------------------------------
- -----------------------------------------------------------------------------------------------------------------
<S> <C> <C> <C>
- - 50 YEARS EXPERIENCE - 20 YEARS EXPERIENCE - 30 YEARS EXPERIENCE - 25 YEARS EXPERIENCE
- - CONSUMER ACCESS - MANAGED PROPERTIES - << HIGH VALUE >> NAMES - COMPLETE PACKAGING &
- - CONSUMER PIPELINES - BROKERAGE ASSETS - DATA CAPTURE DISTRIBUTION SERVICES
- - CONSUMER INSIGHT - INNOVATIVE SOLUTIONS - DATA PROFILING - BEST IN CLASS PROCESSES
- - STRATEGIC DEVELOPMENT - LEVERAGED SCALE - DATA MANAGEMENT - CLIMATE CONTROLLED
PROCESSES - OVER 135M CONSUMERS - LIST SERVICES FACILITIES
- - TACTICAL EXPERTISE MONTHLY - LEVERAGE CONSUMER - E-COMMERCE FULFILLMENT
- - BEST IN CLASS - ACCESS - EDI & MAIL ORDER
CUSTOMER SERVICE - PROCESSING
- -----------------------------------------------------------------------------------------------------------------
</TABLE>
<PAGE> 54
BOUNTY SCA
SAMPLE CLIENT PARTNER LIST
- --------------------------------------------------------------------------------
[PROCTER & GAMBLE LOGO]
[GENERAL MOTORS LOGO]
[GENERAL ELECTRIC LOGO] [JOHNSON & JOHNSON LOGO]
[FORD LOGO] [AMERICA ONLINE LOGO]
[COLUMBIA HOUSE LOGO] [NESTLE LOGO]
[VISA LOGO]
[AT&T LOGO] [MERCK LOGO]
[COCA COLA LOGO] [YAHOO! LOGO] [GERBER LOGO]
<PAGE> 55
THE NEW EURO RSCG WORLDWIDE
- --------------------------------------------------------------------------------
RANKINGS
<TABLE>
<CAPTION>
MARKETING
GLOBAL SERVICES INTERACTIVE HEALTHCARE
- ------------------------------------------------------------------------------------------------
<S> <C> <C> <C>
1 Dentsu Brann US Web/CKS CommonHealth
2 McCann-Erickson THE SALES MACHINE EURO RSCG #2 Nelson Comm.
#2 BOUNTY INTERACTION
3 BBDO Carlson Marketing Grey EURO RSCG #3
WORLDWIDE
4 EURO RSCG #4 Wunderman CJ Cambridge Healthworld
WORLDWIDE
5 J. Walter Thompson Rapp Collins Agency.com Toree Lazur
6 Lowe Lintas Draft Xceed Sudler & Hennessey
7 DDB Needham OlgivyOne TMP Grey
8 Grey Ha-Lo iXL Medicus
9 Leo Burnett Grey Direct OlgivyOne Bozell Wellness
10 Young & Rubicam Bronnercom Strategic Interactive Lowe Healthcare
- ------------------------------------------------------------------------------------------------
</TABLE>
*BASED ON AD AGE 1998
<PAGE> 56
THE NEW EURO RSCG WORLDWIDE
- --------------------------------------------------------------------------------
- - 4TH LARGEST GLOBAL AGENCY NETWORK
- A top 10 in more than one half the countries in which we operate
- - 2ND LARGEST MARKETING SERVICES NETWORK
- Representing 48% of total Euro RSCG GI
- New targeted consumer access capability
- - 2ND LARGEST INTERACTIVE NETWORK
- - 3RD LARGEST HEALTHCARE NETWORK
- - STRONGER PRESENCE IN U.S. & U.K.
- Excellent U.S. and European based client list
- - SIGNIFICANTLY HIGHER PROFIT MARGIN
<PAGE> 57
THE NEW ORGANIZATION --
DIVISION BY DIVISION
- --------------------------------------------------------------------------------
<TABLE>
<CAPTION>
------------------------
[HAVAS ADVERTISING LOGO]
------------------------
<S> <C> <C> <C>
- -------------------------- --------------- --------------------------- ---------------------------------
[EURO RSCG WORLDWIDE LOGO] [C CAMPUS LOGO] [MEDIA PLANNING GROUP LOGO] [DIVERSIFIED AGENCIES GROUP LOGO]
- -------------------------- --------------- --------------------------- ---------------------------------
NEW YORK BOSTON MADRID PARIS
- -------------------------- --------------- --------------------------- ---------------------------------
EUROPE USA EUROPE EUROPE
NORTH AMERICA EUROPE NORTH AMERICA NORTH AMERICA
APAC LATAM LATAM
LATAM ---------------
- -------------------------- --------------------------- ---------------------------------
[BOUNTY SCA WORLDWIDE LOGO] [ARNOLD LOGO] [ARNOLD MEDIA LOGO] [BRANN/CIRCLE LOGO]
- -------------------------- --------------- --------------------------- ---------------------------------
</TABLE>
A DECENTRALIZED AND MULTICULTURAL COMPANY
<PAGE> 58
CAMPUS 3 YEAR PLAN: 1999-2001
- -------------------------------------------------------------------------------
- - The objective is to develop Campus as a truly worldwide advertising
brand
<PAGE> 59
CAMPUS 3 YEAR PLAN: 1999-2001
- --------------------------------------------------------------------------------
CAMPUS
- - A partnership of strong local creative agencies, located in 12 key
countries
- - Capable of developing worldwide communication programs from the country in
which the client is located
<PAGE> 60
CAMPUS 3 YEAR PLAN: 1999-2001
- -------------------------------------------------------------------------------
- - Presence in 12 key countries
WHY ?
- - Among the 100 leading global marketers, 97% are based in these 12
countries.
- - These 12 countries represent 86% of worldwide advertising expenditures.
<PAGE> 61
CAMPUS 3 YEAR PLAN: 1999-2001
- --------------------------------------------------------------------------------
OBJECTIVES:
- - Triple the GI within 3 years with a profitability of > 15%
- - To be in the 12 countries selected
- - Win one global account per year
<PAGE> 62
CAMPUS 3 YEAR PLAN: 1999-2001
- -------------------------------------------------------------------------------
- - Campus has outstanding agencies in France, UK, Italy, Germany, Spain,
Brazil and now also in the U.S.
- - We are developing in Korea, Japan, and Canada.
<PAGE> 63
CAMPUS 3 YEAR PLAN: 1999-2001
- --------------------------------------------------------------------------------
- - With Arnold Communications the Campus 3 year plan objectives are now
exceeded.
<PAGE> 64
WHO IS
[ARNOLD COMMUNICATIONS LOGO?]
<PAGE> 65
ARNOLD COMMUNICATIONS
KEY FACTS
- --------------------------------------------------------------------------------
- - 18th largest US agency (1998)
- - 17 offices (4 full service)
- - 1,060 associates (750 Boston)
- - $158.5 million revenue (CY 2000)
<PAGE> 66
ARNOLD COMMUNICATIONS
ORGANIZATION
- -------------------------------------------------------------------------------
<TABLE>
<CAPTION>
Ed Eskandarian
Chairman & CEO
<S> <C> <C> <C>
TBD Tom Lawson Ron Lawner Fran Kelly
Integrated Marketing Managing Partner Manging Partner Managing Partner
COO COO CCO CMO
New Business
</TABLE>
<PAGE> 67
1998 - 1999 AWARDS
- - Cannes International Festival - Grand Prix
- - Advertising Age - Best of all Media
- - The Emmy's - Outstanding Commercial Honors
- - Hatch Awards - Best of Show
- - International Andy Awards - Top Award
- - The Kelly Awards - Top Honors
- - MIMC Awards - Top Honors
- - The Obie's - Best of Show
<PAGE> 68
ARNOLD COMMUNICATIONS
A VERY DYNAMIC AND CONSTANT GROWTH
- -------------------------------------------------------------------------------
<TABLE>
<CAPTION>
AGENCY INCOME ($ MILLIONS)
[BAR GRAPH]
<S> <C>
91 $12.9
92 $23.8
93 $35.7
94 $46.8
95 $57.5
96 $77.9
97 $94.5
98 $119.0
99 $139.4
00 $158.5
</TABLE>
<PAGE> 69
ARNOLD COMMUNICATIONS
LOCATED IN THE EAST, WEST COAST & WASHINGTON
- -------------------------------------------------------------------------------
ARNOLD UNITED STATES
[MAP SHOWING ARNOLD COMMUNICATIONS U.S. AND CANADA LOCATIONS]
<PAGE> 70
ARNOLD COMMUNICATIONS
WITH A BLUE CHIP CLIENT LIST
- --------------------------------------------------------------------------------
TOP 10 ACCOUNTS
Volkswagen Royal Caribbean
McDonald's PNC Bank
American Legacy Myway.com
Bell Atlantic The Hartford
Ocean Spray Exxon Mobil
<PAGE> 71
THE NEW CAMPUS
- --------------------------------------------------------------------------------
ARNOLD COMMUNICATIONS AND CAMPUS WILL BE A
SUCCESSFUL ASSOCIATION
- - 1999 CAMPUS NEW BUSINESS BILLINGS = [ ]134 M
- Sega, Orange, Alcatel, Anchor, B Sky B, KCM, Bull,
McDonald's, Olivetti
------------------------------------------------------------
AS A RESULT OF THE ACQUISITION CAMPUS HAS A NEW LEADER
IN REINFORCED CREATIVITY AND COMPETITIVENESS
------------------------------------------------------------
<PAGE> 72
THE NEW CAMPUS
- --------------------------------------------------------------------------------
- - GROSS INCOME THREE TIMES LARGER
- - NEW U.S. LEADERSHIP AND STRENGTH
- - IMPROVED GEOGRAPHIC BALANCE
- 51% USA, 48% Europe, 1% LATAM
- - WORLDWIDE CREATIVE RECOGNITION
- Cannes Grand Prix plus dozens of other prestigious awards
- - NEW CLIENTS WITH SUBSTANTIAL BUDGETS AND
INTERNATIONAL POTENTIAL
- - OUTSTANDING GROWTH AND PROFITABILITY
<PAGE> 73
THE NEW ORGANIZATION --
DIVISION BY DIVISION
- --------------------------------------------------------------------------------
<TABLE>
<CAPTION>
------------------------
[HAVAS ADVERTISING LOGO]
------------------------
<S> <C> <C> <C>
- --------------------------- --------------- --------------------------- ---------------------------------
[EURO RSCG WORLDWIDE LOGO] [C CAMPUS LOGO] [MEDIA PLANNING GROUP LOGO] [DIVERSIFIED AGENCIES GROUP LOGO]
- --------------------------- --------------- --------------------------- ---------------------------------
NEW YORK BOSTON MADRID PARIS
- --------------------------- --------------- --------------------------- ---------------------------------
EUROPE USA EUROPE EUROPE
NORTH AMERICA EUROPE NORTH AMERICA NORTH AMERICA
APAC LATAM LATAM
LATAM ---------------
- --------------------------- --------------------------- ---------------------------------
[BOUNTY SCA WORLDWIDE LOGO] [ARNOLD LOGO] [ARNOLD MEDIA LOGO] [BRANN/CIRCLE LOGO]
- --------------------------- --------------- --------------------------- ---------------------------------
</TABLE>
A DECENTRALIZED AND MULTICULTURAL COMPANY
<PAGE> 74
DIVERSIFIED AGENCY GROUP
3 YEAR PLAN: 1999-2001
- --------------------------------------------------------------------------------
- - Develop DIVERSIFIED AGENCIES by taking advantage of high-growth sectors
<PAGE> 75
DIVERSIFIED AGENCY GROUP
3 YEAR PLAN: 1999-2001
- --------------------------------------------------------------------------------
- - Multiply Gross Income by 2.5 within 3 years
- - Rank among the Top 5 worldwide networks in terms of interactivity
- - Enable Havas Advertising to increase capabilities in Marketing Services to
> 60%
<PAGE> 76
DIVERSIFIED AGENCY GROUP
3 YEAR PLAN: 1999-2001
- --------------------------------------------------------------------------------
LOCALLY, TAKE ADVANTAGE OF EVERY OPPORTUNITY THAT ARISES WITH COMPANIES WISHING
TO RETAIN THEIR IDENTITY AND THEIR INDEPENDENCE.
Through acquisitions in:
- - MARKETING SERVICES
- Database - Field Marketing
- Sales Promotion - Direct Marketing
- - INTERACTIVITY
- Continue to develop the Connectworld label
- - PUBLIC RELATIONS
- - RESEARCH
- - SPORTS MARKETING
<PAGE> 77
DIVERSIFIED AGENCIES
STRATEGIC ACQUISITION PLAN
- --------------------------------------------------------------------------------
19 ACQUISITIONS ALREADY MADE
MARKETING Data Communique USA
SERVICES Waldon Press USA
AIS UK
Stategic Data Management UK
Steam UK
Telog France
Purchase Point UK
Fotorama UK
MBO UK
Riley UK
<PAGE> 78
DIVERSIFIED AGENCIES GROUP
STRATEGIC ACQUISITION PLAN
- --------------------------------------------------------------------------------
19 ACQUISITIONS ALREADY MADE
PR Grayling Group UK/France
PUBLIC AFFAIRS Westminster Strategy Singapore/Belgium
DESIGN W & Cie France
DIA UK/Singapore
Brandsmiths UK
CSP USA
INTERACTIVITY Altid France
Edirom France
RESEARCH RSMB UK
<PAGE> 79
DIVERSIFIED AGENCY GROUP
3 YEAR PLAN: 1999-2001
- --------------------------------------------------------------------------------
RECORD NEW BUSINESS GROWTH
- - 1999 NET NEW BUSINESS BILLINGS
- []137 million
- double vs. 98
- - MAIN WINS: VIRGIN ATLANTIC, VIRGIN NET, SKY TV, CARREFOUR/PROMODES,
LECLERC, LIBERTY SURF, LANCEL, THE BODY SHOP, MOVENPICK, ELECTROLUX,
EQUANT, EIRTEL.
<PAGE> 80
DIVERSIFIED AGENCY GROUP
3 YEAR PLAN: 1999-2001
- -------------------------------------------------------------------------------
STRONG NEW BUSINESS IN THE "NEW ECONOMY"
- - MORE THAN 30 DOT.COM CLIENTS:
- Dotmusic.com, Fantastic Corporation, Fox Kids TV, I choose TV,
Chandon Estates, One Tel, etc.
<PAGE> 81
DIVERSIFIED AGENCY GROUP
3 YEAR PLAN: 1999-2001
- -------------------------------------------------------------------------------
VERY STRONG INCOME GROWTH
- - GROSS INCOME
- 1999 +50% vs. 1998
- 2000 +115% vs. 1999
- - 6 KEY DISCIPLINES
- Direct Marketing
- Public Relations
- Design
- Interactive
- Recruitment
- Publicity
<PAGE> 82
DIVERSIFIED AGENCY GROUP
3 YEAR PLAN: 1999-2001
- -------------------------------------------------------------------------------
THE AREAS IN WHICH DIVERSIFIED AGENCY GROUP WAS WEAK, WITH THE ACQUISITION OF
BRANN WORLDWIDE AND CIRCLE.COM, ARE NOW STRONG WORLDWIDE CAPABILITIES.
<PAGE> 83
WHO IS:
[BRANN WORLDWIDE LOGO]
<PAGE> 84
BRANN WORLDWIDE
KEY FACTS
- --------------------------------------------------------------------------------
- - RANKED # 1 DIRECT MARKETING AGENCY IN THE WORLD BY ADAGE AND THE DMA
- - UNIQUE COMPETITIVE SET TO FACILITATE SUPERIOR MULTI-CHANNEL INTEGRATION:
- Strategic agency services and executional marketing services
- - PROVEN AND DEEP SENIOR MANAGEMENT TEAM
- - STRONG AND GROWING RELATIONSHIPS WITH BLUE CHIP CLIENTS
- - SOLID FINANCIAL TRACK RECORD AND LONG-TERM OUTLOOK
- - STRATEGY: ENHANCE THE ENTIRE CUSTOMER BRAND EXPERIENCE
<PAGE> 85
BRANN WORLDWIDE
STRATEGY AND EXECUTION
- --------------------------------------------------------------------------------
BUSINESS UNIT SERVICES
BRANNUK Agency, call center, data, production, consulting
BRANNBLAU Agency, media
BRANNELLERT Out-sourced field sales
BRANNFORBES Agency, tracking, data, media
BRANNKI Agency, field, sales, call center
BRANNNRS Out-sourced field marketing
BRANNRMG Agency, data
<PAGE> 86
BRANN WORLDWIDE
LOCATION & SERVICES
- -------------------------------------------------------------------------------
[MAP SHOWING BRANN [MAP SHOWING
WORLDWIDE US AND CANADA LOCATIONS] BRANN WORLDWIDE
EUROPEAN
LOCATIONS]
BALTIMORE
- -------------
Agency
BETHESDA
- -------------
Snyder
Headquarters
BRISTOL
- -------------
Telephone
BRUSSELS
- -------------
Agency
Telephone
Field Sales
CHICAGO
- -------------
Agency
CORENCESTER
- -------------
Worldwide Hdq
Agency
Data
Production
DALLAS
- -------------
Agency
Data
Media
DANBURY
- -------------
Field Sales
DEERFIELD
- -------------
North American
Headquarters
DURHAM
- -------------
Agency
LONDON
- -------------
Agency
Field Sales
Media
Production
RICHMOND
- -------------
Agency
Data
TORONTO
- -------------
Agency
SAN FRANCISCO
- -------------
Agency
WILTON
- -------------
Agency
Data
<PAGE> 87
BRANN WORLDWIDE
SENIOR MANAGEMENT TENURE
- -------------------------------------------------------------------------------
<TABLE>
<CAPTION>
INDIVIDUAL ROLE TENURE (YRS)
<S> <C> <C>
Chris Gater Chairman/CEO 23
Dennis Eastham President/COO 18
Fred Kaseff Vice Chairman/CFO 14
Jeff Jarret Pres. West. Region 11
Roy Boss Pres. Europe 11
David Finkel Pres. East Region 10
Jac Hansel Vice Chairman/CSO 9
AVERAGE 13.7
</TABLE>
<PAGE> 88
BRANN WORLDWIDE
TOP 15 CLIENTS*
- --------------------------------------------------------------------------------
SINCE SINCE
[BT LOGO] 1968 [MERCK LOGO] 1998
[IBM LOGO] 1993 EASTERN 1995
[SKY LOGO] 1999 FirstUSA 1989
[FIAT LOGO] 1996 [VISA LOGO] 1994
Order & Collers 1997 [PIZZA HUT LOGO] 1991
[FLEET LOGO] 1998 [SEARS LOGO] 1994
[LONDON ELECTRICITY LOGO] 1998 [CIBC LOGO] 1997
*Represents 32% of estimated 2000 net
revenue.
<PAGE> 89
BRANN WORLDWIDE
50 MAJOR CLIENTS*
- -------------------------------------------------------------------------------
- - Alliance & Leicester
- - The Associates
- - Bank of America
- - Barclays
- - Bas
- - Bermuda Departement of Tourism
- - Branch Banking & Trust
- - Brittanic
- - British Telecom
- - Cadbury
- - COBC
- - Coca-Cola
- - Comerica
- - Eagle Star
- - Eastern Natural Gas
- - Famili Assurance
- - Fiat
- - First National
- - FirstUSA
- - Fleet Financial
- - Guinness
- - Huntington Bank
- - IBM
- - Johnson & Johnson
- - Kellog 's
- - London Electric
* Represents 56% of estimated 2000 net revenue
<PAGE> 90
BRANN WORLDWIDE
50 MAJOR CLIENTS*
- -------------------------------------------------------------------------------
- - The Labour Party
- - MCI-Worldcom
- - Merck
- - Metris
- - Microsoft
- - Motorola
- - Paragon
- - Peugeot
- - Pizza Hut
- - Procter & Gamble
- - Rent-A-Center
- - Revlon
- - Royal Mall
- - Sainsbury's
- - The Salvation Army
- - Sears
- - Sky Digital
- - Toshiba
- - Toyota
- - Unilever
- - US Bancorp
- - Visa
- - Wells Fargo
* Represents 56% of estimated 2000 net revenue
<PAGE> 91
WHO IS:
[CIRCLE.COM LOGO]
<PAGE> 92
CIRCLE.COM
FACT SHEET
- --------------------------------------------------------------------------------
- - CREATION
- Established as separate division 5/99
- 4 acquisitions in 1999
- Tracking stock issued 10/99 (CIRC on Nasdaq)
- - EMPLOYEES / OFFICES
- 465 employees at EOY `99
- 13 Offices
- Baltimore (HQ), Bethesda, Boston, Bristol, Cambridge, Denver,
London, Mclean, Needham, New York, San Francisco (2), Wilton
- - VISION
- Building market share on the Web
<PAGE> 93
CIRCLE.COM
THE FUTURE OF WEB MARKETING
- -------------------------------------------------------------------------------
- - As business offerings on the Web become commoditized, success will be
determined by the ability to create, retain, and expand customer
relationships.
- - It's what we call Virtual Relationship Management.
- - And it's what circle.com brings to market.
<PAGE> 94
CIRCLE.COM
WHAT WE DO
- -------------------------------------------------------------------------------
- - circle.com drives successful customer relationships on the Web for
Fortune 1000 and emerging dot.com companies
<PAGE> 95
CIRCLE.COM
RECURRING REVENUE FROM BLUE CHIP CLIENTS
- --------------------------------------------------------------------------------
[FLEET LOGO] [SAVE THE CHILDREN LOGO] [BELL ATLANTIC LOGO]
[KPMG LOGO] [VOLKSWAGEN LOGO] [UPS LOGO] [WSJ.COM LOGO] [OCEANSPRAY LOGO]
[INFOSPEED COMMUNICATIONS LOGO] [E*TRADE LOGO]
[OFFICE DEPOT.COM LOGO] [IBM LOGO]
[SERVICEMASTER LOGO] [EDUVENTURES LOGO] [PEUGEOT LOGO]
<PAGE> 96
CIRCLE.COM
SEASONED MANAGEMENT
- -------------------------------------------------------------------------------
<TABLE>
<CAPTION>
Bob Wilke
CEO
20+ yrs DM
& Interactive
<S> <C> <C> <C>
Roger Black Eric Snyder Charlie Tarzian Victor Mander
CCO CMO CTO CFO
25+ yrs Design 20+ yrs Media 15+ yrs Tech 8 Years
& Interactive & Interactive Applications Goldman Sachs
</TABLE>
<PAGE> 97
CIRCLE.COM
COMPELLING GROWTH OPPORTUNITY
- --------------------------------------------------------------------------------
INVESTMENTS IN INTERNET SERVICES
[BAR GRAPH]
[LINE GRAPH SHOWING CAGR OF 74.6% FOR 1996-1998]
[LINE GRAPH SHOWING CAGR OF 57.4% FOR 1998-2003]
BILLION US $
1996 $2.1
1997 $3.7
1998 $6.4
1999 $10.6
2000 $17.2
2001 $27.8
2002 $42.6
2003 $61.9
Source: IDC, Figures are for the US and Europe only
<PAGE> 98
THE NEW DIVERSIFIED AGENCY GROUP
- -------------------------------------------------------------------------------
- - Diversified Agency Group will now be stronger in one to one relationship
marketing particularly in 2 areas
<PAGE> 99
THE NEW DIVERSIFIED AGENCY GROUP
DIRECT MARKETING
- -------------------------------------------------------------------------------
- - Brann Worldwide is the worldwide leader in direct marketing
- - And their opportunity for additional growth is greatly enhanced with the
potential synergies from Campus, Media Planning Group, Diversified
Agency Group
<PAGE> 100
THE NEW DIVERSIFIED AGENCY GROUP
INTERACTIVE
- -------------------------------------------------------------------------------
- - circle.com multiplies by 3 the Diversified Agency Group internet revenue
- - Potential of development for circle.com is huge due to the fact that 90%
of the Internet revenue is made in Europe for the new Diversified Agency
Group division.
- - Potential top-line synergies are greater than 50% of the current
circle.com revenue
<PAGE> 101
THE NEW DIVERSIFIED AGENCY GROUP
- --------------------------------------------------------------------------------
- - #1 RANKED DIRECT MARKETER WORLDWIDE
- - GROSS INCOME TWO TIMES LARGER
- - INTERACTIVE REVENUE THREE TIMES
- - A DEPTH OF NEW SENIOR MANAGEMENT TALENT
- - NEW BLUE CHIP CLIENTS
- - STRONGER U.S. PRESENCE
- 35% of GI vs. 16%
- - STRONG FOCUS ON 1 TO 1 AND CUSTOMER RELATIONSHIP MARKETING
<PAGE> 102
CONCLUSION & OUTLOOK
- --------------------------------------------------------------------------------
- - THE NEW HAVAS ADVERTISING, WITH THE ADDITION OF THESE FOUR OUTSTANDING
COMPANIES: ARNOLD COMMUNICATION, BOUNTY SCA WORLDWIDE, BRANN WORLDWIDE AND
CIRCLE.COM INCORPORATED INTO OUR FOUR DIVISIONS:
EURO RSCG WORLDWIDE, CAMPUS, MEDIA PLANNING GROUP AND DIVERSIFIED AGENCIES
GROUP, WILL ADD CRITICAL MASS, RESOURCES AND SIGNIFICANT NEW SYNERGIES TO
HAVAS ADVERTISING
<PAGE> 103
- - THEREFORE, OUR OUTLOOK FOR THE YEAR 2000 IS EXCELLENT:
- Pro Forma Gross Income Growth >20%
- Pro Forma Organic Growth >10%
- EBIT/GI + 100 basis points to reach 15% during the second half of 2001
<PAGE> 104
FORWARD-LOOKING INFORMATION
This news release contains certain "forward-looking statements," within the
meaning of the Private Securities Litigation Reform Act of 1995, about the
proposed merger of Havas Advertising and Snyder. These include statements
regarding the anticipated closing date of the transaction, anticipated tax
consequences, and anticipated future operating results. Forward-looking
statements can be identified by the fact that they do not relate strictly to
historical or current facts. They often include words like "believe," "expect,"
"anticipate," "estimated," "pro forma," and "intend" or future or conditional
verbs such as "will," "would," or "may." Certain factors that could cause actual
results to differ materially from expected results include delays in completing
the merger, difficulties in integrating the Snyder companies with the Havas
Advertising divisions, and changes in general economic conditions that may
adversely affect the businesses in which Havas Advertising and Snyder are
engaged and changes in the securities markets.
ADDITIONAL INFORMATION
Havas Advertising and Snyder will be filing a proxy statement/prospectus
and other relevant documents concerning the merger with the Securities and
Exchange Commission (SEC). WE URGE INVESTORS TO READ PROXY STATEMENT/PROSPECTUS
WHEN IT BECOMES AVAILABLE AND ANY OTHER RELEVANT DOCUMENTS FILED WITH THE SEC
BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. Investors will be able to
obtain the documents free of charge at the SEC's website, www.sec.gov. In
addition, documents filed with the SEC by Havas Advertising will be available
free of charge from its Secretaire General, at 84, rue de Villiers, 92683
Levallois-Perret Cedex, France, 00-33-1-41 34 30 00. Documents filed with the
SEC by Snyder will be available free of charge from its Corporate Secretary at
6903 Rockledge Drive, Bethesda, Maryland 20817, 301-571-6265. INVESTORS SHOULD
READ THE PROXY STATEMENT/PROSPECTUS CAREFULLY WHEN IT BECOMES AVAILABLE BEFORE
MAKING ANY VOTING OR INVESTMENT DECISIONS. Snyder and its directors, executive
officers and certain other members of Snyder management and employees may be
soliciting proxies from Snyder shareholders in favor of the merger. Information
concerning the participants in the proxy solicitation will be set forth in the
proxy statement/prospectus when it is filed with the Securities and Exchange
Commission.
