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SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
SCHEDULE 13G
(RULE 13D-102)
INFORMATION TO BE INCLUDED IN STATEMENTS FILED
PURSUANT TO RULES 13D-1(B), (C) AND (D) AND
AMENDMENTS THERETO FILED PURSUANT TO RULE 13D-2(B)
SNYDER COMMUNICATIONS, INC.
- --------------------------------------------------------------------------------
(NAME OF ISSUER)
SNC COMMON STOCK, 832914 10 5
PAR VALUE $.001 PER SHARE
- --------------------------------------------------------------------------------
(TITLE OF CLASS OF SECURITIES) (CUSIP NUMBER)
DECEMBER 31, 1999
- --------------------------------------------------------------------------------
(DATE OF EVENT WHICH REQUIRES FILING OF THIS STATEMENT)
CHECK THE APPROPRIATE BOX TO DESIGNATE THE RULE PURSUANT TO WHICH THIS SCHEDULE
IS FILED:
[ ] RULE 13D-1(B)
[X] RULE 13D-1(C)
[ ] RULE 13D-1(D)
*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.
The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 or otherwise subject to the liabilities of that section of the Act but
shall be subject to all other provisions of the Act (however, see the Notes).
Continued on Following Pages
Page 1 of 20 Pages
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NY2:\872917\01\74807.0076
<PAGE>
<TABLE>
<CAPTION>
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<S> <C> <C> <C> <C> <C>
CUSIP No. 832914 10 5 13G Page 2 of 20
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1 NAME OF REPORTING PERSON USN COLLEGE MARKETING, L.P.
I.R.S. IDENTIFICATION NO. 06-1255988
OF ABOVE PERSON
- ---------------------- -------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP:* (a) /X/
(b) / /
- ---------------------- -------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ---------------------- -------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION: Delaware
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NUMBER OF 5 SOLE VOTING POWER: None.
SHARES ------------------- -------------------------------------------------------------------------------
BENEFICIALLY 6 SHARED VOTING POWER: 6,085,539
OWNED BY ------------------- -------------------------------------------------------------------------------
EACH 7 SOLE DISPOSITIVE POWER: None.
REPORTING ------------------- -------------------------------------------------------------------------------
PERSON WITH 8 SHARED DISPOSITIVE POWER: 6,085,539
- ---------------------- -------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY REPORTING PERSON:
6,085,539
- ---------------------- -------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES:* N/A
/ /
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11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9): 8.6%
- ---------------------- -------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON: PN
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</TABLE>
*SEE INSTRUCTION BEFORE FILLING OUT!
Page 2 of 20 Pages
<PAGE>
<TABLE>
<CAPTION>
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<S> <C> <C> <C> <C> <C>
CUSIP No. 832914 10 5 13G Page 3 of 20
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1 NAME OF REPORTING PERSON USN COLLEGE MARKETING, Inc.
I.R.S. IDENTIFICATION NO. 06-1255383
OF ABOVE PERSON
- ---------------------- -------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP:* (a) /X/
(b) / /
- ---------------------- -------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ---------------------- -------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION: Delaware
- ---------------------- -------------------------------------------------------------------------------------------------------
NUMBER OF 5 SOLE VOTING POWER: None.
SHARES ------------------- -------------------------------------------------------------------------------
BENEFICIALLY 6 SHARED VOTING POWER: 6,085,539
OWNED BY ------------------- -------------------------------------------------------------------------------
EACH 7 SOLE DISPOSITIVE POWER: None.
REPORTING ------------------- -------------------------------------------------------------------------------
PERSON WITH 8 SHARED DISPOSITIVE POWER: 6,085,539
- ---------------------- -------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY REPORTING PERSON:
6,085,539
- ---------------------- -------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES:* N/A
/ /
- ---------------------- -------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9): 8.6%
- ---------------------- -------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON: CO
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</TABLE>
*SEE INSTRUCTION BEFORE FILLING OUT!
Page 3 of 20 Pages
<PAGE>
<TABLE>
<CAPTION>
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<S> <C> <C> <C> <C> <C>
CUSIP No. 832914 10 5 13G Page 4 of 20
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- ---------------------- -------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON Mortimer B. Zuckerman
I.R.S. IDENTIFICATION NO.
OF ABOVE PERSON
- ---------------------- -------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP:* (a) /X/
(b) / /
- ---------------------- -------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ---------------------- -------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION: United States of America
- ---------------------- -------------------------------------------------------------------------------------------------------
NUMBER OF 5 SOLE VOTING POWER: None.
SHARES ------------------- -------------------------------------------------------------------------------
BENEFICIALLY 6 SHARED VOTING POWER: 6,085,539
OWNED BY ------------------- -------------------------------------------------------------------------------
EACH 7 SOLE DISPOSITIVE POWER: None.
REPORTING ------------------- -------------------------------------------------------------------------------
PERSON WITH 8 SHARED DISPOSITIVE POWER: 6,085,539
- ---------------------- -------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY REPORTING PERSON:
6,085,539
- ---------------------- -------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES:* N/A
/x/
- ---------------------- -------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9): 8.6%
- ---------------------- -------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON: IN
- ---------------------- -------------------------------------------------------------------------------------------------------
</TABLE>
*SEE INSTRUCTION BEFORE FILLING OUT!
Page 4 of 20 Pages
<PAGE>
<TABLE>
<CAPTION>
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<S> <C> <C> <C> <C> <C>
CUSIP No. 832914 10 5 13G Page 5 of 20
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1 NAME OF REPORTING PERSON MBZ Trust of 1996
I.R.S. IDENTIFICATION NO. ###-##-####
OF ABOVE PERSON
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2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP:* (a) /X/
(b) / /
- ---------------------- -------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
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4 CITIZENSHIP OR PLACE OF ORGANIZATION: Commonwealth of Massachusetts
- ---------------------- -------------------------------------------------------------------------------------------------------
NUMBER OF 5 SOLE VOTING POWER: None.
SHARES ------------------- -------------------------------------------------------------------------------
BENEFICIALLY 6 SHARED VOTING POWER: 6,085,539
OWNED BY ------------------- -------------------------------------------------------------------------------
EACH 7 SOLE DISPOSITIVE POWER: None.
REPORTING ------------------- -------------------------------------------------------------------------------
PERSON WITH 8 SHARED DISPOSITIVE POWER: 6,085,539
- ---------------------- -------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY REPORTING PERSON:
6,085,539
- ---------------------- -------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES:* N/A
/x/
- ---------------------- -------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9): 8.6%
- ---------------------- -------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON: OO
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</TABLE>
*SEE INSTRUCTION BEFORE FILLING OUT!
Page 5 of 20 Pages
<PAGE>
<TABLE>
<CAPTION>
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<S> <C> <C> <C> <C> <C>
CUSIP No. 832914 10 5 13G Page 6 of 20
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1 NAME OF REPORTING PERSON Edward H. Linde
I.R.S. IDENTIFICATION NO.
OF ABOVE PERSON
- ---------------------- -------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP:* (a) /X/
(b) / /
- ---------------------- -------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
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4 CITIZENSHIP OR PLACE OF ORGANIZATION: United States of America
- ---------------------- -------------------------------------------------------------------------------------------------------
NUMBER OF 5 SOLE VOTING POWER: None.
SHARES ------------------- -------------------------------------------------------------------------------
BENEFICIALLY 6 SHARED VOTING POWER: 6,085,539
OWNED BY ------------------- -------------------------------------------------------------------------------
EACH 7 SOLE DISPOSITIVE POWER: None.
REPORTING ------------------- -------------------------------------------------------------------------------
PERSON WITH 8 SHARED DISPOSITIVE POWER: 6,085,539
- ---------------------- -------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY REPORTING PERSON:
6,085,539
- ---------------------- -------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES:* N/A
/ /
- ---------------------- -------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9): 8.6%
- ---------------------- -------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON: IN
- ---------------------- -------------------------------------------------------------------------------------------------------
</TABLE>
*SEE INSTRUCTION BEFORE FILLING OUT!
Page 6 of 20 Pages
<PAGE>
<TABLE>
<CAPTION>
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<S> <C> <C> <C> <C> <C>
CUSIP No. 832914 10 5 13G Page 7 of 20
- ----------------------------------------------------------- --------------------------------------------------------
- ---------------------- -------------------------------------------------------------------------------------------------------
1 NAME OF REPORTING PERSON Fred Drasner
I.R.S. IDENTIFICATION NO.
OF ABOVE PERSON
- ---------------------- -------------------------------------------------------------------------------------------------------
2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP:* (a) /X/
(b) / /
- ---------------------- -------------------------------------------------------------------------------------------------------
3 SEC USE ONLY
- ---------------------- -------------------------------------------------------------------------------------------------------
4 CITIZENSHIP OR PLACE OF ORGANIZATION: United States of America
- ---------------------- -------------------------------------------------------------------------------------------------------
NUMBER OF 5 SOLE VOTING POWER: 1,125,303
SHARES ------------------- -------------------------------------------------------------------------------
BENEFICIALLY 6 SHARED VOTING POWER: 6,085,539
OWNED BY ------------------- -------------------------------------------------------------------------------
EACH 7 SOLE DISPOSITIVE POWER: 1,125,303
REPORTING ------------------- -------------------------------------------------------------------------------
PERSON WITH 8 SHARED DISPOSITIVE POWER: 6,085,539
- ---------------------- -------------------------------------------------------------------------------------------------------
9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY REPORTING PERSON:
7,210,842
- ---------------------- -------------------------------------------------------------------------------------------------------
10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES:* N/A
/x/
- ---------------------- -------------------------------------------------------------------------------------------------------
11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9): 10.1%
- ---------------------- -------------------------------------------------------------------------------------------------------
12 TYPE OF REPORTING PERSON: IN
- ---------------------- -------------------------------------------------------------------------------------------------------
</TABLE>
*SEE INSTRUCTION BEFORE FILLING OUT!
Page 7 of 20 Pages
<PAGE>
ITEM 1. IDENTITY OF ISSUER
(a) The name of the issuer is Snyder Communications, Inc. (the
"Issuer").
(b) The address of the Issuer's principal executive office is
6903 Rockledge Drive, 15th Floor, Bethesda, MD 20817.
ITEM 2. IDENTITY OF PERSON FILING
(a) Name of Persons Filing:
USN College Marketing, L.P.
USN College Marketing, Inc.
Mortimer B. Zuckerman
MBZ Trust of 1996
Edward H. Linde
Fred Drasner
(b) Address of Principal Business Office or, if none,
Residence:
599 Lexington Avenue, Suite 1300
New York, New York 10022
(for USN College Marketing, L.P., USN College
Marketing, Inc. and Mortimer B. Zuckerman)
c/o Boston Properties
8 Arlington Street
Boston, Massachusetts 02116
(for MBZ Trust of 1996 and Edward H. Linde)
450 West 33rd Street, 3d Floor
New York, New York 10001
(for Fred Drasner)
(c) Citizenship:
Delaware (for USN College Marketing, L.P., USN College
Marketing, Inc.
United States (for Mortimer B. Zuckerman, Edward H. Linde
and Fred Drasner)
Massachusetts (for MBZ Trust of 1996)
Page 8 of 20 Pages
<PAGE>
(d) - (e) This report covers the Issuer's SNC Common Stock,
par value $.001 per share (the "SNC Common Stock"). The
CUSIP number of the SNC Common Stock is 832914 10 5.
ITEM 3.
Not applicable.
ITEM 4. OWNERSHIP
(a) Amount Beneficially Owned as of December 31, 1999:
6,085,539 shares (for USN College Marketing, L.P., USN
College Marketing, Inc., Mortimer Zuckerman, MBZ Trust of
1996, Fred Drasner and Edward H. Linde)
1,125,303 shares (for Fred Drasner - sole)
(b) Percent of Class based on 70,989,357 shares outstanding as
of December 31, 1999:
8.6% (for shared voting power of USN College Marketing,
L.P., USN College Marketing, Inc., Mortimer Zuckerman, MBZ
Trust of 1996, Fred Drasner and Edward H. Linde)
10.1% (for Fred Drasner - sole and shared)
(c) Number of shares as to which such person has:
(i) Sole power to vote or direct the vote:
1,125,303 shares (for Fred Drasner)
(ii) Shared power to vote or direct the vote:
6,085,539 shares (for shared voting power of USN College
Marketing, L.P., USN College Marketing, Inc., Mortimer
Zuckerman, Fred Drasner MBZ Trust of 1996, Fred Drasner
and Edward H. Linde)
(iii) Sole power to dispose or to direct the disposition
of:
1,125,303 shares (for Fred Drasner)
(iv) Shared power to dispose or direct the disposition of:
Page 9 of 20 Pages
<PAGE>
6,085,539 shares (for shared voting power of USN College
Marketing, L.P., USN College Marketing, Inc., Mortimer
Zuckerman, MBZ Trust of 1996, Fred Drasner and Edward H.
Linde)
The shares shown in this Item 4 consist of 1,125,303 shares
held by Fred Drasner directly or through F.D. Sutton, LLC, a Delaware
limited liability company of which Mr. Drasner is the sole member
("F.D. Sutton"), over which Mr. Drasner has sole power to vote and
sole power to dispose, and 6,085,539 shares held by USN College
Marketing, L.P. ("USN L.P."), a limited partnership of which USN
College Marketing, Inc. ("USN Inc."), a Delaware corporation, is the
sole general partner and Fred Drasner is the sole limited partner.
Mortimer B. Zuckerman holds one third of the shares of USN Inc. and
is its sole director. Mr. Drasner is the President of USN Inc. MBZ
Trust of 1996 owns two-thirds of the shares of USN Inc. Edward H.
Linde is the sole trustee of MBZ Trust of 1996. Each of USN L.P., USN
Inc., Messrs. Zuckerman, Drasner and Linde and MBZ Trust of 1996 may
be deemed to share the power to vote and to dispose of the 6,085,539
shares held by USN L.P.
Of the 6,085,539 shares held by USN L.P. at December 31,
1999, 4,860,236 shares were attributable to USN Inc.'s partnership
interest in USN L.P. and 1,225,303 shares were attributable to Mr.
Drasner's partnership interest in USN L.P. Mr. Drasner disclaims
beneficial ownership of all shares reported on this Schedule except
for the 1,125,303 shares held by him directly or through F.D. Sutton
and the 1,225,303 shares attributable to his partnership interest in
USN L.P. Mr. Zuckerman disclaims beneficial ownership of all shares
reported on this Schedule except for 1,620,078 shares attributable to
his one-third interest in USN Inc. MBZ Trust of 1996 disclaims
beneficial ownership of all shares reported on this Schedule except
3,240,158 shares attributable to its two-thirds interest in USN Inc.
Mr. Linde disclaims beneficial ownership of all shares reported on
this Schedule.
ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS
Not applicable.
ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON
Not applicable.
Page 10 of 20 Pages
<PAGE>
ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE
SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY
Not applicable.
ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP
See Exhibit 1.
ITEM 9. NOTICE OF DISSOLUTION OF GROUP
Not applicable.
ITEM 10. CERTIFICATION
Not applicable.
Page 11 of 20 Pages
<PAGE>
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief,
I certify that the information set forth in this statement is true, complete and
correct.
Dated: March 8, 2000
USN COLLEGE MARKETING, L.P.
By: USN College Marketing, Inc.,
its General Partner
By: /s/ Fred Drasner
------------------------------------
Name: Fred Drasner
Title: President
Page 12 of 20 Pages
<PAGE>
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief,
I certify that the information set forth in this statement is true, complete and
correct.
Dated: March 8, 2000
USN COLLEGE MARKETING, INC.
By: /s/ Fred Drasner
------------------------------------
Name: Fred Drasner
Title: President
Page 13 of 20 Pages
<PAGE>
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief,
I certify that the information set forth in this statement is true, complete and
correct.
Dated: March 8, 2000
By: /s/ Mortimer B. Zuckerman
------------------------------
Mortimer B. Zuckerman
Page 14 of 20 Pages
<PAGE>
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief,
I certify that the information set forth in this statement is true, complete and
correct.
Dated: March 8, 2000
MBZ TRUST OF 1996
By: /s/ Mortimer B. Zuckerman
------------------------------
Mortimer B. Zuckerman
Page 15 of 20 Pages
<PAGE>
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief,
I certify that the information set forth in this statement is true, complete and
correct.
Dated: March 8, 2000
By: /s/ Edward H. Linde
---------------------------------
Edward H. Linde
Page 16 of 20 Pages
<PAGE>
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief,
I certify that the information set forth in this statement is true, complete and
correct.
Dated: March 8, 2000
By: /s/ Fred Drasner
------------------------------
Fred Drasner
Page 17 of 20 Pages
<PAGE>
EXHIBIT INDEX
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Exhibit Number Description
- -------------- -----------
EXHIBIT 1 Members of a group filing this Schedule 13G.
EXHIBIT 2 Joint Filing Agreement
EXHIBIT 1
The following persons may be deemed members of a group filing
this Schedule 13G under Rule 13d-1(c):
USN College Marketing, L.P.
USN College Marketing, Inc.
Mortimer B. Zuckerman
MBZ Trust of 1996
Edward H. Linde
Fred Drasner
Page 18 of 20 Pages
EXHIBIT 2
JOINT FILING AGREEMENT
The undersigned hereby agree that this Schedule 13G shall be filed on
behalf of each of them.
Dated: March 8, 2000
USN COLLEGE MARKETING, L.P.
By: USN College Marketing, Inc., its General
Partner
By: /s/ Fred Drasner
----------------------------------------
Name: Fred Drasner
Title: President
USN COLLEGE MARKETING, INC.
By: /s/ Fred Drasner
----------------------------------------
Name: Fred Drasner
Title: President
MBZ TRUST OF 1996
By: /s/ Mortimer B. Zuckerman
----------------------------------------
Name: Mortimer B. Zuckerman
Page 19 of 20 Pages
<PAGE>
EXHIBIT 2
JOINT FILING AGREEMENT (cont'd)
The undersigned hereby agree that this Schedule 13G shall be filed on
behalf of each of them.
Dated: March 8, 2000
By: /s/ Mortimer B. Zuckerman
----------------------------------------
Mortimer B. Zuckerman
By: /s/ Fred Drasner
----------------------------------------
Fred Drasner
By: /s/ Edward H. Linde
----------------------------------------
Edward H. Linde
Page 20 of 20 Pages
