COLDWATER CREEK INC
SC 13G/A, 1998-02-17
CATALOG & MAIL-ORDER HOUSES
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<PAGE>
 
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549
                             ____________________

                                  SCHEDULE 13G
                                 (RULE 13D-102)

INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULES 13D-1(B) AND
(C) AND AMENDMENTS THERETO FILED PURSUANT TO 13D-2(B)
                               (AMENDMENT NO. 1)


                              COLDWATER CREEK INC.
- --------------------------------------------------------------------------------
                                (NAME OF ISSUER)


                                    COMMON STOCK
- --------------------------------------------------------------------------------
                         (TITLE OF CLASS OF SECURITIES)


                                  193068 10 3
- --------------------------------------------------------------------------------
                                 (CUSIP NUMBER)
<PAGE>
 
- -----------------------                                  ---------------------
  CUSIP NO. 193068 10 3                 13G                PAGE 2 OF 5 PAGES
- -----------------------                                  ---------------------
 
- ------------------------------------------------------------------------------
      NAME OF REPORTING PERSON
 1    I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
           PENCE, DENNIS C.
                    

- ------------------------------------------------------------------------------
      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
 2         NOT APPLICABLE                                       (a) [_]
                                                                (b) [_]
                                                 
- ------------------------------------------------------------------------------
      SEC USE ONLY
 3
 

- ------------------------------------------------------------------------------
      CITIZENSHIP OR PLACE OF ORGANIZATION
 4    
           U.S.A.

- ------------------------------------------------------------------------------
                          SOLE VOTING POWER
                     5   
     NUMBER OF                 3,697,307
 
      SHARES       -----------------------------------------------------------
                          SHARED VOTING POWER
   BENEFICIALLY      6
                               0
     OWNED BY
                   -----------------------------------------------------------
       EACH               SOLE DISPOSITIVE POWER
                     7    
    REPORTING                  3,697,307
 
      PERSON       -----------------------------------------------------------
                          SHARED DISPOSITIVE POWER
       WITH          8
                               0
- ------------------------------------------------------------------------------
      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 9  
           3,697,307

- ------------------------------------------------------------------------------
      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
10                  
                                                                    [_]
 
- ------------------------------------------------------------------------------
      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
11    
           36.5

- ------------------------------------------------------------------------------
      TYPE OF REPORTING PERSON*
12
           IN

- ------------------------------------------------------------------------------
<PAGE>
 
ITEM 1(A).     NAME OF ISSUER:

               Coldwater Creek Inc.


ITEM 1(B).     ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:

               One Coldwater Creek Drive
               Sandpoint, Idaho 83864


ITEM 2(A).     NAME OF PERSON FILING:

               Pence, Dennis C.


ITEM 2(B).     ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE, RESIDENCE:
 
               Dennis C. Pence
               c/o Coldwater Creek Inc.
               One Coldwater Creek Drive
               Sandpoint, Idaho 83864


ITEM 2(C).     CITIZENSHIP:

               U.S.A.


ITEM 2(D).     TITLE OF CLASS OF SECURITIES:

               Common Stock


ITEM 2(E).     CUSIP NUMBER:

               Not Applicable


ITEM 3.        IF THIS STATEMENT IS FILED PURSUANT TO RULES 13D-1(B) OR 13D-
               2(B), CHECK WHETHER THE PERSON FILING IS A:

               Not Applicable


                               Page 3 of 5 Pages
<PAGE>
 
ITEM 4.   OWNERSHIP.

          (a)  Amount Beneficially Owned: 3,697,307 Shares of Common Stock
          (b)  Percent of Class: 36.5%
          (c)  Number of shares as to which such person has:
               (i)   sole power to vote or to direct the vote: 3,697,307/*/
               (ii)  shared power to vote or to direct the vote: 0
               (iii) sole power to dispose or to direct the disposition of:
                     3,697,307*/
               (iv)  shared power to dispose or to direct the disposition of: 0


ITEM 5.   OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS.

          If this statement is being filed to report the fact that as of the
          date hereof the reporting person has ceased to be the beneficial owner
          of more than five percent of the class of securities, check the
          following.

          Not Applicable                                            [_]

ITEM 6.   OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON.

          Not Applicable

ITEM 7.   IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE
          SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY.

          Not Applicable

ITEM 8.   IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP.

          Not Applicable

ITEM 9.   NOTICE OF DISSOLUTION OF GROUP.

          Not Applicable

ITEM 10.  CERTIFICATION.

          Not Applicable

______________________________

     *Includes 131,475 shares held by a Charitable Lead Annuity Trust in the
name of "Dennis C. Pence, Lead Annuity Trust" of which the Reporting Person is
the Trustee; also includes 149,496 shares held by The Aspenwood Supporting 
Foundation of which the Reporting Person disclaims beneficial ownership.


                               Page 4 of 5 Pages
<PAGE>
 
                                   SIGNATURE


  After reasonable inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.


                                       Dated:  February 17, 1998



                                       /s/ DENNIS C. PENCE
                                       ----------------------------------------
                                       Dennis C. Pence
                                       President, Chief Executive Officer,
                                       Vice Chairman of the Board of Directors,
                                       and Director

                               Page 5 of 5 Pages



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