INFORMATION ARCHITECTS CORP
S-3, 2000-06-19
PREPACKAGED SOFTWARE
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<PAGE>   1
      As filed with the Securities and Exchange Commission on June 19, 2000
                                Registration No.
===============================================================================


                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                             ----------------------

                                    FORM S-3
             REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933

                       INFORMATION ARCHITECTS CORPORATION
             (Exact name of Registrant as specified in its charter)

     NORTH CAROLINA                      7372                      87-0399301
------------------------------    ---------------------------   ---------------
(State or other jurisdiction of   (Primary Standard Industrial  (I.R.S. Employer
  incorporation organization)      Classification Code Number)   Identification
                                                                     Number)

                                4064 Colony Road
                         Charlotte, North Carolina 28211
                                 (704) 365-2324
               (Address, including zip code and telephone number,
                      including area code, of Registrant's
                          principal executive offices)

                             ----------------------
                                 J. Dain Dulaney
                       INFORMATION ARCHITECTS CORPORATION
                                4064 Colony Road
                         Charlotte, North Carolina 28211
                                 (704) 365-2324
  (Name, address, including zip code and telephone number, including area code,
                              of agent for service)

                             ----------------------
                                    COPY TO:
                                 Jeffrey S. Hay
                       McGUIRE, WOODS, BATTLE & BOOTHE LLP
                             100 North Tryon Street
                                   Suite 2900
                         Charlotte, North Carolina 28202
                             ----------------------

APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: From time to
time after the effective date of this Registration Statement.

If the only securities being registered on this form are being offered pursuant
to dividend or interest reinvestment plans, please check the following box. [ ]

If any of the securities being registered on this form are to be offered on a
delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, other than securities offered only in connection with dividend or interest
reinvestment plans, check the following box. [X]


<PAGE>   2

If this form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the Securities Act, check the following box and list the
Securities Act registration statement number of the earlier effective
registration statement for the same offering. [ ]

If this form is a post-effective amendment filed pursuant to Rule 462(c) under
the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. [ ]

If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box. [ ]

                         CALCULATION OF REGISTRATION FEE
<TABLE>
<CAPTION>
------------------------------------------------------------------------------------------------------------
                                              Proposed Maximum   Proposed Maximum
Title of Each Class of         Amount to be   Offering Price Per Aggregate Offering Price   Amount of
Securities to be Registered    Registered     Share                                         Registration Fee

<S>                            <C>            <C>                <C>                        <C>
Common Stock of Information    3,615,330(1)   $7.3285(2)         $26,494,945.91(2)          $7,021.16
Architects Corporation (par
value $.001 per share)
------------------------------------------------------------------------------------------------------------
</TABLE>


(1)      We are registering (a) 1,657,140 shares of our common stock, par value
         $.001 per share, issuable upon conversion of 165,714 shares of our
         Series A Preferred Stock, par value $.001 per share, issued in
         connection with a private placement to various stockholders completed
         on June 7, 2000; (b) 828,570 shares of our common stock issuable upon
         exercise of warrants to purchase that number of shares of common stock
         issued to the same stockholders in connection with the June 7, 2000
         private placement; (c) 165,720 shares of our common stock issuable upon
         exercise of warrants to purchase 16,572 shares of Series A Preferred
         Stock and subsequent conversion of the Series A Preferred Stock into
         shares of common stock issued to the placement agent and their assigns
         in connection with the June 7, 2000 private placement; (d) 908,900
         shares of common stock issued and issuable upon the exercise of
         warrants to certain consultants, organizations and their assigns for
         services provided by such consultants; (e) 45,000 shares of common
         stock issuable upon the exercise of warrants to certain selling
         stockholders in their capacity as our current and former outside
         directors; and (f) 10,000 shares of common stock issued in partial
         settlement of a lawsuit.


(2)      Estimated solely for the purpose of computing the registration fee,
         based on the average of the high and low sales prices of the common
         stock as reported by the Nasdaq National Market on June 16, 2000 in
         accordance with Rule 457 under the Securities Act of 1933.

WE HEREBY AMEND THIS REGISTRATION STATEMENT ON SUCH DATE OR DATES AS MAY BE
NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL WE SHALL FILE A FURTHER AMENDMENT
WHICH SPECIFICALLY STATES THAT THIS REGISTRATION STATEMENT SHALL THEREAFTER
BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF THE SECURITIES ACT OF 1933
OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME EFFECTIVE ON SUCH DATE AS THE
COMMISSION, ACTING PURSUANT TO SAID SECTION 8(a), MAY DETERMINE.


<PAGE>   3

SUBJECT TO COMPLETION, DATED JUNE 19, 2000

         The information in this prospectus is not complete and may be changed.

         We may not sell these securities until the registration statement filed
with the Securities and Exchange Commission is effective. This prospectus is not
an offer to sell these securities and it is not soliciting an offer to buy these
securities in any state where the offer or sale is not permitted.

                                3,615,330 Shares

                       Information Architects Corporation

                              --------------------

                                  Common Stock
                               ($0.001 par value)

                   -------------------------------------------

         This prospectus relates to the public offering of shares of our common
stock by the selling stockholders.

         o        At least 1,657,140 shares of our common stock are issuable to
                  selling stockholders upon conversion of 165,714 shares of our
                  Series A Preferred Stock issued in connection with a private
                  placement to various stockholders completed on June 7, 2000,
                  and 828,570 shares of our common stock issuable upon exercise
                  of warrants to purchase that number of shares of common stock
                  issued to the same stockholders in connection with the June 7,
                  2000 private placement.

         o        At least 165,720 shares of our common stock are issuable to
                  selling stockholders upon exercise of warrants to purchase
                  16,572 shares of Series A Preferred Stock and subsequent
                  conversion of the Series A Preferred Stock into shares of
                  common stock issued to the placement agent and their assigns
                  in connection with the June 7, 2000 private placement.

         o        Some of the selling stockholders were issued, or may upon the
                  exercise of warrants obtain up to, 908,900 shares of common
                  stock for services provided by those selling stockholders in
                  their capacity as consultants.

         o        Some of the selling stockholders may obtain up to 45,000
                  shares of common stock issuable upon the exercise of warrants
                  issued to them in their capacity as our current and former
                  outside directors. A selling stockholder was issued 10,000
                  shares of common stock as partial settlement of a lawsuit.

         We will pay all expenses of registration incurred in connection with
this offering, but the selling stockholders will pay all of their selling
commissions, brokerage fees and related expenses.

         The selling stockholders have advised us that they will sell the shares
from time to time in the open market, on the Nasdaq Stock Market, in privately


<PAGE>   4

negotiated transactions or a combination of these methods, at market prices
prevailing at the time of sale, at prices related to the prevailing market
prices, at negotiated prices, or otherwise as described under "Plan of
Distribution."

         Our common stock is traded on the Nasdaq National Market (Nasdaq
Symbol: IARC). On June 16, 2000, the closing price of the common stock was $7.16
per share.

         INVESTING IN THE COMMON STOCK INVOLVES A HIGH DEGREE OF RISK. SEE "RISK
FACTORS" BEGINNING ON PAGE 1.


                   -------------------------------------------

         Neither the Securities and Exchange Commission nor any state securities
commission has approved or disapproved of these securities or passed upon the
accuracy or adequacy of this prospectus. Any representation to the contrary is a
criminal offense.

                   -------------------------------------------
                  The date of this prospectus is June 19, 2000.


<PAGE>   5

                                  RISK FACTORS

         In evaluating our business, prospective investors should carefully
consider the following risks in addition to the other information in this
prospectus or in the documents referred to in this prospectus. Any of the
following risks could have a material adverse impact on our business, operating
results and financial condition and result in a complete loss of your
investment.

         The statements made in this prospectus, including the information
incorporated by reference, that are not historical facts, contain
"forward-looking information" within the meaning of the Private Securities
Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as amended.
Forward-looking information can be identified by the use of forward-looking
terminology such as "may", "will", "anticipates", "expects", "projects",
"estimates", "believes" or "continue", the negatives of these words, other
variations or comparable terminology. Important factors, including certain risks
and uncertainties with respect to such forward-looking statements that could
cause actual results to differ materially from those reflected in such forward
looking statements, include, but are not limited to, the risk factors discussed
below.

OUR LIMITED OPERATING HISTORY IN THE CONTENT AGGREGATION AND SYNDICATION
BUSINESS MAY IMPEDE YOUR ABILITY TO EVALUATE OUR BUSINESS AND ITS FUTURE
PROSPECTS.

         Our operating history in the content aggregation and syndication
business is limited so it will be difficult for you to evaluate us in making an
investment decision. As of March 31, 2000 we had only received approximately
$800,000 of revenue from the content aggregation and syndication business. We
have not had a profitable quarter as a result of our new business direction and
do not expect to have a profit for the year 2000. Our content aggregation and
syndication business is still in the early stages of development. Before buying
our common stock, you should consider the risks and difficulties frequently
encountered by companies in new and rapidly evolving markets, particularly those
companies whose businesses depend on the internet. These risks and difficulties,
as they apply to us in particular, include:

         -        potential fluctuations in operating results and uncertain
                  growth rates;

         -        limited market acceptance of our products;

         -        concentration of our revenues in a single product suite;

         -        our need to manage rapidly expanding operations; and

         -        our need to attract and train qualified personnel.

THE MARKET FOR E-BUSINESS IS NEW AND EMERGING AND, IF IT DOES NOT GROW AS
RAPIDLY AS WE ANTICIPATE OR FAILS TO EMERGE AT ALL, OUR PLANNED GROWTH AND
FINANCIAL OBJECTIVES WILL NOT BE MET.

         Our success is dependent on the emergence of the market for e-business,
and if that market does not grow as rapidly as we anticipate, we may fail to
achieve profitability. We are planning to dedicate all of our sales, marketing
and product development efforts toward e-business. If these markets do not
develop as rapidly as we expect, our planned growth and financial objectives
will not be met. A number of factors could prevent or hinder the emergence of
these markets, including the following:



                                       1
<PAGE>   6

         -        the unwillingness of customers to change their traditional
                  method of conducting commerce;

         -        the failure of the internet network infrastructure to keep
                  pace with substantial growth;

         -        adverse publicity and consumer concern about the security of
                  electronic commerce transactions; and

         -        any new legislation or regulation, the application of laws and
                  regulations from jurisdictions whose laws do not currently
                  apply to our business, or the application of existing laws and
                  regulations to the internet and on-line businesses.

OUR QUARTERLY OPERATING RESULTS ARE VOLATILE AND DIFFICULT TO PREDICT AND IF WE
FAIL TO MEET THE EXPECTATIONS OF PUBLIC MARKET ANALYSTS AND INVESTORS, THE
MARKET PRICE OF OUR COMMON STOCK MAY DECREASE SIGNIFICANTLY.

         Our quarterly operating results have fluctuated significantly in the
past, and we expect them to continue to fluctuate in the future, which may
result in a decrease in the price of our common stock. Because our business is
evolving rapidly and we have a limited operating history in the new business, we
have little experience in forecasting our revenues. Since our operating results
are volatile and difficult to predict, we believe that period-to-period
comparisons of our operating results are not a reliable indication of our future
performance. It is possible that in some future periods our results of
operations may not meet or exceed the expectations of public market analysts and
investors and the price of our common stock may decline.

VOLATILITY IN OUR STOCK PRICE MAY ADVERSELY AFFECT OUR BUSINESS.

      Fluctuations in the market price of our common stock may adversely affect
our access to capital and financing and our ability to attract and retain
qualified personnel. Historically, our common stock price and trading volume
have fluctuated widely, with a 52-week range as of June 15, 2000 of a high of
$28.94 to a low of $.68. We expect fluctuations to continue in the future for a
number of reasons, including the following:

         -        our success or failure in meeting market expectations of our
                  quarterly or annual revenues, net income or earnings per
                  share;

         -        announcements by us or our competitors regarding new services
                  and products or technological innovations;

         -        stock prices for many technology companies fluctuate widely
                  for reasons, including perceived potential value, that may be
                  unrelated to operating results; and

         -        announcements of unusual events, such as acquisitions.

OUR REVENUES DEPEND ON A SINGLE PRODUCT LINE, WHICH IS IN AN EARLY STAGE OF
COMMERCIALIZATION.

      A decline in demand for or in the selling price of our SmartCode(R)
products would have a direct negative effect on our primary source of revenues
and could cause our stock price to fall. We expect all of our revenues in 2000
to be derived from software licenses and service fees from our suite of products
related to the SmartCode technology. Our suite of products related to the
SmartCode technology are at an early stage of commercialization and the level of
market acceptance these products will attain is difficult to forecast. Our
technology involves a new approach to the conduct of online business and, as a
result, intensive marketing and sales efforts are necessary to educate



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<PAGE>   7

prospective customers regarding the uses and benefits of our products. Market
acceptance could be seriously impeded in the following circumstances:

         -        information services departments of potential customers choose
                  to create their own technology internally;

         -        competitors develop products, technologies or capabilities
                  that render our SmartCode products and related services
                  obsolete or noncompetitive or that shorten the life cycles of
                  these products and services; or

         -        our SmartCode products do not meet customer performance needs
                  or fail to remain free of significant software defects or
                  technical failures.

VARIATIONS IN OUR SALES CYCLE COULD IMPACT THE TIMING OF OUR REVENUE CAUSING OUR
QUARTERLY OPERATING RESULTS TO FLUCTUATE.

         A lengthy sales cycle may have an impact on the timing of our revenue,
which could cause our quarterly operating results to fluctuate. The period
between our initial contact with a potential customer and the purchase of our
software and services is often long and subject to delays associated with the
budgeting, approval, and competitive evaluation processes, which frequently
accompany significant capital expenditures such as the purchase of our software.
We believe that a customer's decision to purchase our software and services is
discretionary, involves a significant commitment of resources, and is influenced
by customer budgetary cycles. To successfully sell our software and services, we
generally must educate our potential customers regarding their use and benefits,
which can require significant time and resources.

OUR CUSTOMER BASE IS RELATIVELY SMALL AT THIS TIME AND THE LOSS OF A MAJOR
CUSTOMER COULD CAUSE OUR REVENUE TO DECLINE.

      We may continue to derive a significant portion of our revenue from a
relatively small number of customers in the future. If a major customer decided
not to continue to use our services or renew its license to use our products,
our revenue could decline and our operating results and financial condition
could be harmed.

FAILURE TO RESPOND TO RAPID TECHNOLOGICAL CHANGE COULD ADVERSELY AFFECT OUR
ABILITY TO GENERATE REVENUE.

         If we are unable to improve existing services and products, offer new
services, enhance our SmartCode technology and develop, acquire and market new
products and services, we may not be able to generate profits from operations.
New approaches to gather, exchange, integrate, personalize and syndicate
information over the internet based on new technologies and industry standards
could render our SmartCode products obsolete and unmarketable. If we are unable
to adequately respond to these changes, our revenues and market share could
rapidly decline. In connection with the introduction of new products and
enhancements, we could experience development delays and related cost overruns,
which are not unusual in the software industry. Any delays in developing and
releasing new products or enhancements to our SmartCode products could result
in:

         -        cancellation of orders and license agreements, and customer
                  dissatisfaction;

         -        negative publicity;

         -        loss of revenues; and



                                       3
<PAGE>   8

         -        slower market acceptance.

IF WE ARE UNABLE TO COMPETE SUCCESSFULLY WITH COMPANIES DEVELOPING THEIR OWN
INTERNAL E-BUSINESS INFRASTRUCTURE SYSTEMS AND OTHER PROVIDERS OF E-BUSINESS
INFRASTRUCTURE SOLUTIONS, WE WILL NOT ACHIEVE OUR FINANCIAL OBJECTIVES.

         Increased competition may result in price reductions, reduced gross
margins and loss of market share, any of which could negatively impact our
ability to sell our products at the price levels required to support our
continuing operations. There is competition on two distinct levels:

         -        from in-house development efforts by potential customers, and

         -        from third party competitors.

We expect the intensity of our competition to increase in the future. Many of
our competitors have longer operating histories, significantly greater
financial, technical, marketing and other resources, significantly greater name
recognition, and well-established relationships with current and potential
customers of ours. In addition, it is possible that new competitors or alliances
among competitors may emerge and rapidly acquire significant market share.

IF WE ARE UNABLE TO INCREASE MARKET AWARENESS AND SALES OF OUR SMARTCODE
TECHNOLOGY, WE MAY FAIL TO ACHIEVE PROFITABILITY.

         We need to substantially expand our direct and indirect sales and
distribution efforts in order to increase market awareness and sales of our
SmartCode technology and the related services we offer. We have recently
expanded our direct sales force and plan to hire additional sales personnel.
Sales of the SmartCode technology and related services require a sophisticated
sales effort targeted at multiple departments within an organization.
Competition for qualified sales and marketing personnel is intense, and we might
not be able to hire and retain adequate numbers of such personnel to maintain
our growth. New hires will require training and take time to achieve full
productivity. We also plan to expand our relationships with system integrators,
enterprise software vendors and other third-party resellers to further develop
our indirect sales channels.

OUR BUSINESS PROSPECTS MAY BE ADVERSELY AFFECTED IF WE ARE NOT ABLE TO ATTRACT
AND RETAIN QUALIFIED PROFESSIONALS.

         If we are not successful in attracting, assimilating, and retaining
qualified sales and technological personnel in the future or aligning with
partners that have these skills, then we may not remain competitive. There is
significant competition for professionals with the advanced technical skills
necessary to perform the necessary product development and services. Our ability
to recruit and retain such personnel will be a critical part of our success.

WE MAY NEED TO RAISE ADDITIONAL CAPITAL THAT MAY NOT BE AVAILABLE ON TERMS
FAVORABLE TO US, IF AT ALL.

         On June 7, 2000 we sold 165,714 shares of our Series A Preferred Stock
as part of a private placement to raise $11,599,980 of capital. We expect that
the proceeds from our private placement completed on June 7, 2000 will be
sufficient to meet our need for capital until we begin to generate profits from
operations. If we need to raise additional capital, we cannot be certain that



                                       4
<PAGE>   9

we will be able to obtain additional financing on favorable terms, if at all. If
we are required to and cannot raise additional capital on acceptable terms, we
may not be able to develop or enhance our products and services, take advantage
of future opportunities or respond to competitive pressures or unanticipated
requirements.

OUR FINANCING WILL REDUCE THE PERCENTAGE OWNERSHIP INTEREST OF EXISTING
STOCKHOLDERS AND MAY CAUSE A REDUCTION IN THE SHARE PRICE.

       In July 1999, we raised $5 million by issuing debentures, which were
convertible into shares of our common stock. On June 1, 2000 we issued 1,000,000
additional shares of common stock to the debenture holder to retire the
remaining principal and interest related to the debenture. In addition, on June
7, 2000 we sold 165,714 shares of our Series A Preferred Stock as part of a
private placement that is convertible into at least 1,657,140 shares of our
common stock and issued warrants to purchase up to 828,570 shares of common
stock to the same investors. We also issued warrants to the placement agent to
purchase up to 16,572 shares of our Series A Preferred Stock that is convertible
into at least 165,720 shares of our common stock. None of the Series A Preferred
Stock or warrants can be converted or exercised into shares of common stock
before August 11, 2000. If the debenture holder, the private placement
stockholders or the placement agent exercise their right to convert and sell the
common stock, this could result in an imbalance of supply and demand for our
common stock and a decrease in the market price of our common stock.

OUR SERIES A PREFERRED STOCK FINANCING LIMITS OUR ABILITY TO ENTER FUTURE
TRANSACTIONS AND THE SERIES A PREFERRED STOCKHOLDERS CAN REQUIRE US TO ISSUE
ADDITIONAL SHARES OF COMMON STOCK ON CONVERSION.

         The Series A Preferred Stock and related agreements contain covenants
and terms which may limit our ability to enter into future transactions,
including financing transactions and transactions involving a change in control
or acquisition of us. In addition, if on December 7, 2000 the five day average
of the closing price of the common stock is below $7.00 per share, we may be
required to issue additional shares.


WE FACE POTENTIAL LIABILITY AS A RESULT OF PENDING SHAREHOLDER SUITS.

         Between May 14, 1999 and July 13, 1999, we and current and former
officers and directors were named as defendants in four purported class action
lawsuits. The suits are filed in the United States District Court for the
Western District of North Carolina. The legal costs incurred by us in defending
ourselves and our officers and directors against this litigation, whether or not
we prevail, could materially impact the operating results in the quarters in
which those expenses are incurred. This litigation may be protracted and may
result in a diversion of our management's attention and other resources.
Further, if the plaintiffs prevail, we also could be required to pay damages
that would materially impact the operating results in the quarter and year in
which the damages are incurred and could materially impact our financial
condition. The suits purport to be brought on behalf of a class of persons that
purchased our common stock between November 14, 1997 and April 1, 1999 and
allege violations of the federal securities laws. The suits seek class action
status and an unspecified amount of damages, including compensatory damages,
interest, attorney's and expert's fees and reasonable costs and expenses.
Specifically, the suits have been consolidated and a lead plaintiffs' group and



                                       5
<PAGE>   10

lead plaintiffs' counsel have been appointed by the court. On September 17,
1999, a consolidated and amended class action complaint was filed. On November
23, 1999, the defendants filed a motion to dismiss the consolidated and amended
class action complaint. The motion to dismiss has been fully briefed and oral
argument was held on March 20, 2000. While defendants deny any wrongdoing and
intend to vigorously defend themselves, the outcome of the suits cannot be
predicted at this time.

IF WE ARE UNABLE TO ADEQUATELY PROTECT OUR INTELLECTUAL PROPERTY RIGHTS, OUR
BUSINESS COULD SUFFER.

         Our success is dependent upon our ability to use our proprietary
technology to create revenue-producing opportunities. If we are not able to
adequately protect our proprietary technology, we will be required to seek
revenue from sources other than our current proprietary technology. We currently
protect our proprietary rights through a combination of patent, copyright,
trademark and trade secret law, confidentiality agreements and contractual
provisions. Provisions of our client agreements, including provisions protecting
against unauthorized use, copying, transfer and disclosure, may be unenforceable
under the laws of some jurisdictions. We are also required to negotiate limits
on these provisions from time to time. We may not be able to adequately deter
misappropriation of proprietary information or to detect unauthorized use and
take appropriate steps to enforce our intellectual property rights.

IF OUR INTELLECTUAL PROPERTY RIGHTS ARE CHALLENGED, WE MAY FACE POTENTIAL
LIABILITY.

         In recent years, litigation involving patents and other intellectual
property rights has increased. Patents exist which cover content aggregation and
syndication software and services. We believe that we are either not using these
patented solutions, software and services or have utilized them prior to the
patent filing date. Regardless, we may be a party to litigation in the future to
protect our intellectual property or for allegedly infringing other intellectual
property rights. Such litigation may force us to do one or more of the
following:

         -        cease selling or using products or services that incorporate
                  the challenged intellectual property;

         -        obtain from the holder of the infringed intellectual property
                  a license to sell or use the relevant technology, which
                  license may not be available on reasonable pricing or business
                  terms; or

         -        redesign our affected products or services at additional cost
                  to us.

MR. GRUDER EXERCISES SIGNIFICANT CONTROL OVER US.

         Mr. Gruder, our Chief Executive Officer and Chairman of the Board, is
presently the beneficial owner of approximately 23% of our outstanding common
stock. Although Mr. Gruder's percentage ownership of our outstanding common
stock may be reduced as a result of this offering, any additional financing or
the conversion or exercise of any outstanding convertible securities, Mr. Gruder
will continue to be in a position to influence the election of directors and
generally to direct our affairs, including significant corporate actions such as
acquisitions, the sale or purchase of assets and the issuance and sale of our
securities.



                                       6
<PAGE>   11

WE DO NOT PLAN TO PAY CASH DIVIDENDS ON OUR STOCK.

         Since our inception, we have not paid, and do not intend to pay, any
cash dividends on our common stock in the foreseeable future. As a result, an
investor in the common stock would only receive a return on the investment if
the market price of the common stock increases.


                       WHERE YOU CAN FIND MORE INFORMATION

         We file annual, quarterly and current reports, proxy statements and
other information with the Securities and Exchange Commission. You may read and
copy any reports, statements or other information that we file at the Securities
and Exchange Commission's public reference room at 450 Fifth Street N.W.,
Washington, D.C. 20549 or at its regional public reference rooms in New York,
New York and Chicago, Illinois. Please call the Securities and Exchange
Commission at 1-800-SEC-0330 for further information on the operations and
locations of the public reference rooms. Our Securities and Exchange Commission
filings are also available to the public from commercial document retrieval
services and at the internet World Wide Web site maintained by the Securities
and Exchange Commission at "http://www.sec.gov."

         This prospectus is a part of a registration statement we filed with the
Securities and Exchange Commission. As allowed by the rules of the Securities
and Exchange Commission, this prospectus does not contain all of the information
that can be found in the registration statement or in the exhibits to the
registration statement. You should read the registration statement and its
exhibits for a complete understanding of all of the information included in the
registration statement.

         The Securities and Exchange Commission allows us to "incorporate by
reference" information into this prospectus, which means that we can disclose
important information to you by referring you to another document filed
separately with the Securities and Exchange Commission. The information
incorporated by reference becomes part of this prospectus, and information that
we file later with the Securities and Exchange Commission will automatically
update and supercede this information. We incorporate by reference the documents
listed below that we have previously filed with the Securities and Exchange
Commission:

         1.       Annual Report on Form 10-K for the fiscal year ended December
                  31, 1999;

         2.       Quarterly Report on Form 10-Q for the quarterly period ended
                  March 31, 1999; and

         3.       Current Report on Form 8-K filed with the Securities and
                  Exchange Commission on June 9, 2000.


         We also incorporate by reference in this prospectus additional
documents that we may file with the Securities and Exchange Commission under
Sections 13(a), 13(c), 14 or 15(d) of the Securities Exchange Act of 1934 after
the date of this prospectus. These include periodic reports, such as annual
reports on Form 10-K, quarterly reports on Form 10-Q and current reports on Form
8-K.

         You may obtain the documents incorporated by reference as described
above. You may also request a copy of these filings, at no cost, from us by
writing or telephoning us at:



                                       7
<PAGE>   12

                           Information Architects Corporation
                           4064 Colony Road
                           Charlotte, North Carolina  28211
                           (704) 365-2324

                        ADDITIONAL REGISTRATION STATEMENT

         On June 16, 2000 we filed a registration statement on Form S-3 (File
No. 333-39540) relating to 1,000,000 shares of our common stock which we issued
to the debenture holder to retire the outstanding principal and interest of the
July 30, 1999 6% Convertible Debenture. We issued those shares upon the May 26,
2000 vote of our stockholders.

                                   THE COMPANY

         Commencing in the second quarter of 1999, we began delivering
information management solutions that empower organizations to securely
distribute digital content and functionality across the internet. Our core
product offerings are based on the SmartCode Framework, an open, patented,
XML-based technology that allows compatibility across multiple hardware
platforms, as well as software applications and databases, including both
structured and unstructured data formats. Our dynamic syndication solutions
assist in the development and management of global content and functionality
syndication from one source to any websites or internet accessible devices. This
dynamic syndication assists companies to improve data exchange and collaboration
among co-workers, customers, suppliers and partners. SmartCode's dynamic
aggregation technology enables users to access content and commerce
functionality from any source, even multiple sources, which we anticipate will
enhance the overall user experience and promote website loyalty. Our executive
offices are located at 4064 Colony Road, Charlotte, North Carolina 28211. Our
telephone number at that address is (704) 365-2324.

                                 USE OF PROCEEDS

         We will not receive any proceeds from the sale of the shares offered by
the selling stockholders.

                              SELLING STOCKHOLDERS

         Of the 3,615,330 shares of our common stock offered by this prospectus,
the shares of common stock were issued or are issuable as follows:

                         JUNE 7, 2000 PRIVATE PLACEMENT

         1. At least 1,657,140 shares of our common stock are issuable upon
         conversion of 165,714 shares of our Series A Preferred Stock, at a
         price of $70.00 per share of Series A Preferred Stock. The Series A
         Preferred Stock was issued in a private placement to various
         stockholders completed on June 7, 2000. We may be required to issue up
         to 66,286 additional shares of Series A Preferred Stock, convertible
         into 662,860 shares of common stock, if the five day average of the
         closing price of our common stock is below $7.00 per share on December
         7, 2000. The Series A Preferred Stock may not be converted into shares
         of common stock until after August 11, 2000.



                                       8
<PAGE>   13

         2. 828,570 shares of our common stock are issuable upon the exercise of
         warrants to purchase shares of our common stock, at an exercise price
         of $7.00 per share. These warrants were issued to the same Series A
         Preferred Stock stockholders as part of the June 7, 2000 private
         placement. These warrants may not be exercised into shares of common
         stock until after August 11, 2000. These warrants also allow for the
         exercise price to be adjusted to the then current closing price of the
         common stock in the event of the following:

                  A. On December 7, 2000 the five day average of the closing
                  price of the common stock is below $7.00;

                  B. On June 7, 2001 the five day average of the closing price
                  of the common stock is below $7.00; or

                  C. At any time prior to June 7, 2001, we issue securities with
                  a price of less than $7.00 per share of common stock.

         3. At least 165,720 shares of our common stock are issuable upon the
         exercise of warrants to purchase 16,572 shares of our Series A
         Preferred Stock, at an exercise price of $70.00 per share, and
         subsequent conversion of the Series A Preferred Stock into shares of
         common stock. The warrants to purchase shares of Series A Preferred
         Stock were issued to the placement agent, Stonegate Securities Inc., in
         connection with the June 7, 2000 private placement. We may be required
         to issue to Stonegate up to 6,628 additional shares of Series A
         Preferred Stock, convertible into 66,280 shares of common stock, if the
         five-day average of the closing price of the common stock is below
         $7.00 per share on December 7, 2000. The Series A Preferred Stock may
         not be converted into shares of common stock until after August 11,
         2000. Stonegate subsequently assigned the warrants to the following
         selling stockholders in the amounts as follows: Scott Griffith 7,043
         warrants, Jesse Shelmire 7,043 warrants and Griffith Shelmire Partners
         2,486 warrants.

                                   CONSULTANTS

         1. 250,000 shares of our common stock are issuable upon the exercise of
         warrants to purchase our common stock, at an exercise price of $1.0625
         per share, issued to Stonegate for certain investment banking services
         provided to us in 1999. Stonegate subsequently assigned the warrants to
         the following selling stockholders in the amounts as follows: Scott
         Griffith 106,250 warrants, Jesse Shelmire 106,250 warrants and LBL
         Investments, Inc. 37,500 warrants.

         2. 150,000 shares of our common stock were issued to the selling
         stockholder, Ron Bloom, upon the exercise of warrants for certain
         consulting services provided to us by Mr. Bloom.

         3. 500,000 shares of our common stock were issued to the selling
         stockholder, Erinch Ozada, upon the exercise of warrants for certain
         consulting services provided to us by Mr. Ozada.

         4. 8,900 shares of our common stock are issuable upon the exercise of
         warrants to purchase our common stock, at an exercise price of $11.75
         per share, issued to The McMillan Group for investor relations
         services. The McMillan Group subsequently, assigned the warrants to the
         following selling stockholders in the amounts as follows: Alex McMillan
         2,848 warrants, Frank Hill 1,424 warrants, Lou Lehrman 1,424 warrants,
         Frank A. C. Talley 1,424 Pat Henshaw 356 warrants and Minor Hinson
         1,424 warrants.



                                       9
<PAGE>   14

                        DIRECTORS AND LAWSUIT SETTLEMENT

         1. 45,000 shares of our common stock are issuable upon the exercise of
         warrants to purchase that number of shares of our common stock issued
         to certain of our current and former outside directors as follows:

                  A. 15,000 shares of our common stock are issuable upon the
                  exercise of warrants issued to Alex McMillan at an exercise
                  price of $8.90 per share;

                  B. 15,000 shares of our common stock are issuable upon
                  exercise of warrants issued to James H. McLaughlin at an
                  exercise price of $2.00 per share; and

                  C. 15,000 shares of our common stock are issuable upon the
                  exercise of warrants issued to Richard J. Blumberg at an
                  exercise price of $4.50 per share;

         2. 10,000 shares of our common stock were issued to William A. DeGruchy
as partial settlement of a lawsuit.

         Except as stockholders and as noted below, the selling stockholders are
not affiliates of us and have not had any position, office or other material
relationship with us within the past three years. All of the shares of common
stock that have been or may be acquired by the selling stockholders upon the
issuance of our common stock, exercise of the warrants or conversion of the
Series A Preferred Stock are being registered and offered pursuant to the
registration statement of which this prospectus forms a part.

                            ------------------------


<TABLE>
<CAPTION>
-----------------------------------------------------------------------------------------------------------------------------------
                                  Number of
                                  Shares                            Number of          Number of                      Percent of
                                  Beneficially   Number of Shares   Shares Offered     Shares                         Outstanding
                                  Owned Before   Beneficially       Underlying         Underlying    Shares Owned     Common Stock
Name of Selling                   Offering--     Owned Before       Series A           Warrants      After the        Owned After
Stockholder                       Direct         Offering-Indirect  Preferred Stock    Offered       Offering (10)    Offering (10)
-----------------------------------------------------------------------------------------------------------------------------------
<S>                               <C>            <C>                <C>                <C>           <C>              <C>

                                           JUNE 7, 2000 PRIVATE PLACEMENT

---------------------------------------------------------------------------------------------------------------------------------

Archer Fund, LP                           0                             28,580           14,290
---------------------------------------------------------------------------------------------------------------------------------
Eric Erdinch Ozada(2)                     0                             15,000            7,500
---------------------------------------------------------------------------------------------------------------------------------
Banka Del Gottardo                        0                             50,000           25,000
---------------------------------------------------------------------------------------------------------------------------------
Pharos Fund Limited(1)              544,146            825,457         116,000           58,000
---------------------------------------------------------------------------------------------------------------------------------
Lighthouse Partners USA,
LP(1)                               191,311            825,457          51,500           25,750
---------------------------------------------------------------------------------------------------------------------------------
Lighthouse Investment Fund,
LP(1)                                90,000            825,457          16,500            8,250
---------------------------------------------------------------------------------------------------------------------------------
Eric Ozada Irrev. Trust
Dated 10/6/97, Erinch R.
Ozada, Trustee(2)                         0                              3,000            1,500
---------------------------------------------------------------------------------------------------------------------------------
Erinch R. Ozada IRA
Rollover (3)                        500,000          1,000,000          70,000           35,000
---------------------------------------------------------------------------------------------------------------------------------
Bruce D. Smith(4)                         0                             20,000           10,000
---------------------------------------------------------------------------------------------------------------------------------
Joyce E. Heinzerling                      0                              2,000            1,000
---------------------------------------------------------------------------------------------------------------------------------
</TABLE>


                                       10
<PAGE>   15

<TABLE>
<S>                               <C>            <C>                <C>                <C>           <C>              <C>
---------------------------------------------------------------------------------------------------------------------------------
Balkir Zihnali                            0                              6,000            3,000
---------------------------------------------------------------------------------------------------------------------------------
Baystar Capital, LP(5)                    0                            100,000           50,000
---------------------------------------------------------------------------------------------------------------------------------
Baystar International
Ltd.(5)                                   0                             42,860           21,430
---------------------------------------------------------------------------------------------------------------------------------
Endeavor Asset Management                 0                             50,000           25,000
---------------------------------------------------------------------------------------------------------------------------------
Delaware Charter Trustee
FBO Scott R. Griffith
SEP-IRA(8)                                0                             35,720           17,860
---------------------------------------------------------------------------------------------------------------------------------
Gryphon Partners                          0                            285,720          142,860
---------------------------------------------------------------------------------------------------------------------------------
C. Nichols Hathaway                       0                              5,000            2,500
---------------------------------------------------------------------------------------------------------------------------------
J. M. Hull Associates, LP                 0                             28,570           14,285
---------------------------------------------------------------------------------------------------------------------------------
Hull Overseas, Ltd.                   5,000                             28,580           14,290
---------------------------------------------------------------------------------------------------------------------------------
Keen Vision Fund LP                 142,100                             28,580           14,290
---------------------------------------------------------------------------------------------------------------------------------
Bank Morgan Stanley AG                7,260                             82,140           41,070
---------------------------------------------------------------------------------------------------------------------------------
Bald Eagle Fund, Ltd.(6)                  0                              7,100            3,550
---------------------------------------------------------------------------------------------------------------------------------
Kensington Partners II, LP
(6)                                       0                              1,950              975
---------------------------------------------------------------------------------------------------------------------------------
Kensington Partners, LP(6)                0                             30,950           15,475
---------------------------------------------------------------------------------------------------------------------------------
Halifax Fund, LP                          0                            142,860           71,430
---------------------------------------------------------------------------------------------------------------------------------
Peconic Fund, Ltd.                        0                            142,860           71,430
---------------------------------------------------------------------------------------------------------------------------------
Rainbow Trading Systems,
Inc. (7)                                  0                             59,950           29,975
---------------------------------------------------------------------------------------------------------------------------------
Stanford C. Finney Jr.(7)                 0                             55,000           27,500
---------------------------------------------------------------------------------------------------------------------------------
Rainbow Trading
Corporation(7)                            0                             60,000           30,000
---------------------------------------------------------------------------------------------------------------------------------
Rainbow Trading Venture
Partners(7)                               0                             55,000           27,500
---------------------------------------------------------------------------------------------------------------------------------
Jesse B. Shelmire(8)                106,250                             35,720           88,290
---------------------------------------------------------------------------------------------------------------------------------
Scott Griffith(8)                   146,697                                              70,430
---------------------------------------------------------------------------------------------------------------------------------
Griffith Shelmire Partners,
Inc.                                      0                                              24,860
---------------------------------------------------------------------------------------------------------------------------------

                                                              CONSULTANTS

---------------------------------------------------------------------------------------------------------------------------------
Jesse B. Shelmire(8)                106,250                                             106,250
---------------------------------------------------------------------------------------------------------------------------------
LBL Investments                      37,500                                              37,500
---------------------------------------------------------------------------------------------------------------------------------
Scott Griffith(8)                   146,697                                             106,250
---------------------------------------------------------------------------------------------------------------------------------
Ron Bloom(9)                        150,000
---------------------------------------------------------------------------------------------------------------------------------
Erinch Ozada(3)                     500,000          1,000,000
---------------------------------------------------------------------------------------------------------------------------------
Alex McMillan (10)                                      17,848                            2,848
---------------------------------------------------------------------------------------------------------------------------------
Frank Hill                                                                                1,424
---------------------------------------------------------------------------------------------------------------------------------
Lou Lehrman                                                                               1,424
---------------------------------------------------------------------------------------------------------------------------------
Pat Henshaw                                                                                 356
---------------------------------------------------------------------------------------------------------------------------------
Robert A. C. Talley                                                                       1,424
---------------------------------------------------------------------------------------------------------------------------------
Minor Hinson                                                                              1,424
---------------------------------------------------------------------------------------------------------------------------------
</TABLE>


                                       11
<PAGE>   16

<TABLE>
<S>                               <C>            <C>                <C>                <C>           <C>              <C>
---------------------------------------------------------------------------------------------------------------------------------

                                          DIRECTORS AND LAWSUIT SETTLEMENT

---------------------------------------------------------------------------------------------------------------------------------
Alex McMillan (10)                                      17,848                           15,000
---------------------------------------------------------------------------------------------------------------------------------
James H. McLaughlin (11)                                                                 15,000
---------------------------------------------------------------------------------------------------------------------------------
Richard J. Blumberg(12)                                                                  15,000
---------------------------------------------------------------------------------------------------------------------------------
William DeGruchy(13)                 10,000
---------------------------------------------------------------------------------------------------------------------------------
TOTALS                            2,822,600            861,153       1,657,140        1,298,190
---------------------------------------------------------------------------------------------------------------------------------
</TABLE>

                            ------------------------


1.       Archery Capital, LLC is the investment advisor to Pharos Fund Limited,
         the general partner of Lighthouse Investment Fund, LP and the investing
         general partner of Lighthouse Partners USA, LP. These selling
         stockholders are included in a Schedule 13G, filed on January 7, 2000,
         with the Securities and Exchange Commission and the Amendment No. 1 to
         the Schedule 13-G filed with the Securities and Exchange Commission on
         April 18, 2000.

2.       Eric Erdinch Ozada is the brother of Erinch R. Ozada

3.       Erinch R. Ozada is the Chief Executive Officer of Archery Capital, LLC.
         We and Erinch R. Ozada entered into an agreement, dated November 8,
         1999, under which Mr. Ozada provided consulting services to us.

4.       Bruce D. Smith is a Managing Director of Archery Capital, LLC.

5.       The general partner of BayStar Capital, LP and the investment manager
         of BayStar International, Ltd. are controlled by the same partners.

6.       Kensington Partners L.P., Kensington Partners L.P. II, and Bald Eagle
         are separate entities managed by the management company Kensington
         Management Group. The General Partners are Richard J. Keim and Grainne
         M. Coen.

7.       Stanford C. Finney is President and a shareholder of Rainbow Trading
         Corporation and Rainbow Trading Systems. Rainbow Trading Corporation is
         the General Partner of Rainbow Trading Venture Partners. Stanford C.
         Finney is a limited partner of Rainbow Trading Venture Partners.

8.       Jesse Shelmire and Scott Griffith are both principals of Stonegate
         Securities, Inc. We and Stonegate Securities, Inc. entered into a
         Placement Agency Agreement, dated November 18, 1999, related to a
         November private placement as disclosed in a Form 8-K filed by us on
         November 30, 1999 with the Securities and Exchange Commission. We and
         Stonegate Securities, Inc. entered into a Placement Agency Agreement,
         dated May 30, 2000, related to the June private placement as disclosed
         in a Form 8-K filed by us on June 9, 2000 with the Securities and
         Exchange Commission. We and Stonegate Securities, Inc. also entered
         into an agreement, dated October 26, 1999, pursuant to which Stonegate
         provides us with investment banking services.

9.       We and Ron Bloom entered into an agreement, dated November 8, 1999,
         under which Mr. Bloom provided consulting services to us.



                                       12
<PAGE>   17

10.      Alex McMillan was our director from March 19, 1997 until February
         1, 1999 and was a partner in The McMillan Group.

11.      James H. McLaughlin is currently our director.

12.      Richard J. Blumberg is currently our director.

13.      William DeGruchy was our employee until December 10, 1997.

14.      Because the selling stockholders may offer all or some of the common
         stock pursuant to the offering contemplated by this prospectus, no
         estimate can be given as to the amount of shares of common stock that
         will be held by the selling stockholders after completion of this
         offering. See "Plan of Distribution."


                              PLAN OF DISTRIBUTION

         The selling stockholders have advised us that the common stock may be
sold or distributed from time to time by the selling stockholders, directly to
one or more purchasers, including pledgees, or through brokers, dealers or
underwriters who may act solely as agents or may acquire common stock as
principals, at market prices prevailing at the time of sale, at prices related
to such prevailing market prices, at negotiated prices, or at fixed prices,
which may be changed. The common stock may be sold by one or more of the
following distribution methods: (i) ordinary brokers' transactions, which may
include long or short sales; (ii) transactions involving cross or block trades,
or otherwise on the Nasdaq National Market; (iii) purchases by brokers, dealers
or underwriters as principal and resale by such purchasers for their own
accounts pursuant to this prospectus; (iv) "at the market" to or through market
makers or into an existing market for the common stock; (v) in other ways not
involving market makers or established trading markets, including direct sales
to purchasers or sales effected through agents; (vi) through transactions in
options, swaps or other derivatives (whether exchange-listed or otherwise);
(vii) pursuant to Rule 144 under the Securities Act of 1933, as amended (the
"Securities Act"); or (viii) any combination of the foregoing, or by any other
legally available means. In addition, the selling stockholders may enter into
hedging transactions with broker-dealers who may engage in short sales of common
stock in the course of hedging the positions they assume with the selling
stockholders. The selling stockholders may also enter into option or other
transactions with broker-dealers that require the delivery by such
broker-dealers of the common stock, which common stock may be resold thereafter
pursuant to this prospectus. In connection with any sales, the selling
stockholders and any brokers or dealers participating in such sales may be
deemed to be underwriters within the meaning of the Securities Act. We will
receive no part of the proceeds of sales made hereunder.

         Any broker-dealer participating in such transactions as agent may
receive commissions from the selling stockholders and/or purchasers of the
shares offered hereby, and, if they act as agent for the purchaser of such
shares, from such purchaser. Usual and customary brokerage fees will be paid by
the selling stockholders. Broker-dealers may agree with the selling stockholders
to sell a specified number of shares at a stipulated price per share, and, to
the extent such a broker-dealer is unable to do so acting as agent for the
selling stockholders, to purchase as principal any unsold shares at the price
required to fulfill the broker-dealer commitment to the selling stockholders.
Broker-dealers who acquire shares as principal may thereafter resell such shares
from



                                       13
<PAGE>   18

time to time in transactions, which may involve cross and block transactions and
which may involve sales to and through other broker-dealers, including
transactions of the nature described above, in the over-the-counter market, in
negotiated transactions or otherwise at market prices prevailing at the time of
sale or at negotiated prices, and in connection with such resales may pay to or
receive from the purchasers of such shares commissions computed as described
above.

         We have advised the selling stockholders that Regulation M promulgated
under the Exchange Act may apply to our sales in the market, have furnished the
selling stockholders with a copy of this regulation and have informed them of
the need for delivery of copies of this prospectus. The selling stockholders may
indemnify any broker-dealer that participates in transactions involving the sale
of the shares against certain liabilities, including liabilities arising under
the Securities Act. Any commissions paid or any discounts or concessions allowed
to any such broker-dealers, and any profits received on the resale of such
shares, may be deemed to be underwriting discounts and commissions under the
Securities Act if any such broker-dealers purchase shares as principal. We have
agreed to indemnify the selling stockholders against certain liabilities,
including liabilities under the Securities Act.


         Any shares of common stock which qualify for sale pursuant to Rule 144
under the Securities Act may be sold under that Rule rather than pursuant to
this prospectus.

         There can be no assurance that the selling stockholders will sell any
or all of the shares of common stock offered by them hereunder.



                                  LEGAL MATTERS

         The validity of the common stock offered pursuant to this prospectus
will be passed upon for us by McGuire, Woods, Battle & Boothe LLP, Charlotte,
North Carolina.

                                     EXPERTS

         The financial statements appearing in our Annual Report Form 10-K for
the year ended December 31, 1999, have been audited by Holtz Rubenstein & Co.,
LLP, independent auditors, as set forth in their report thereon included therein
and incorporated herein by reference. Such financial statements are incorporated
herein by reference in reliance upon such report given upon the authority of
such firm as experts in accounting and auditing.

         We have authorized no one to give any information or to make any
representations that are not contained in this prospectus. You should rely only
on the information incorporated by reference or provided in this prospectus. You
must not rely on any unauthorized information.

         This prospectus does not offer to sell or buy any shares in any
jurisdiction where it is unlawful. You should not assume that the information in
this prospectus is accurate as of any date other than the date on the front of
this document.


                                       14
<PAGE>   19

                                -----------------
                                TABLE OF CONTENTS
                                -----------------


                                                                           Page
                                                                           ----


Risk Factors..............................................................   1
Where You Can Find More Information.......................................   7
Additional Registration Statement........................................    8
The Company...............................................................   8
Use of Proceeds...........................................................   8
Selling Stockholders.......................................................  8
Plan of Distribution......................................................   13
Legal Matters.............................................................   14
Experts...................................................................   14


<PAGE>   20


                                3,615,330 SHARES



                             [INFORMATION ARCHITECTS
                                  CORPORATION]



                                  COMMON STOCK


                                 --------------
                                   PROSPECTUS
                                 --------------





                                   June , 2000



<PAGE>   21

                       INFORMATION ARCHITECTS CORPORATION

                       REGISTRATION STATEMENT ON FORM S-3

                                     PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS

 Item
Number
------

Item 14  Other Expenses of Issuance and Distribution.

         The following table sets forth costs and expenses of the sale and
distribution of the securities being registered. All amounts except Securities
and Exchange Commission fees are estimates.

         Registration Statement--Securities and Exchange Commission.. $7,021.16
         Accounting fees............................................. $1,000.00
         Legal fees ................................................. $5,000.00
         Total....................................................... $13,021.16

Item 15  Indemnification of Directors and Officers.

         Reference is made to the North Carolina Business Corporation Act, G.S.
55-8-52 and 55-8-56, which provides that unless limited by our articles of
incorporation, a North Carolina corporation must indemnify a director or officer
who has been wholly successful, on the merits or otherwise, in the defense of
any actual or threatened proceeding to which he was, or was threatened to be
made, a party because he is or was a director or officer of the corporation.
This statutory right of indemnification covers all reasonable expenses incurred
by the officer or director in connection with the proceeding, including counsel
fees.

         A North Carolina corporation can eliminate an individual's statutory
right to indemnification. However, our Bylaws provide that directors and
officers shall have the right to be indemnified "to the fullest permitted by
law" and further provide that expenses incurred by an officer or director shall
be paid in advance of the final disposition of any investigation, action, suit
or proceeding upon receipt of an undertaking by or on behalf of the director or
officer to repay such amount unless it shall ultimately be determined that he is
entitled to be indemnified by us.

         In addition, a North Carolina corporation may, but is not required to,
indemnify a director or officer against liability who has been named or
threatened to be named a party to a proceeding because he is or was acting in
that capacity if the officer or director (i) conducted himself in good faith,
(ii) had the reasonable belief that his conduct was in the corporation's best
interests if he was acting in his official capacity, or if not acting in an
official capacity, a reasonable belief that his conduct was not opposed to the
corporation's best interests, and (iii) in the case of a criminal proceeding,
had no reasonable cause to believe his conduct was unlawful. A North Carolina
corporation may also purchase and maintain insurance on behalf of an officer or
director against liability incurred by him in that capacity, whether or not the
corporation would have the power to indemnify him under the statutory provisions
of North Carolina.


<PAGE>   22

Item 16  Exhibits.


Exhibit
Number
------

         5.1      Opinion of McGuire, Woods, Battle & Boothe LLP.

         23.1     Consent of Holtz Rubenstein & Co., LLP, independent auditors.

         23.2     Consent of McGuire, Woods, Battle & Boothe LLP (included in
                  Exhibit 5.1)

         24.1     Power of Attorney (included in signature page).

--------------------------------------------------------------------



Item 17  Undertakings.

         The undersigned hereby undertakes:

         (1) To file, during any period in which offers or sales are being made,
a post-effective amendment to this registration statement:

                  (a) to include any prospectus required by Section 10(a)(3) of
the Securities Act;

                  (b) to reflect in the prospectus any facts or events arising
after the effective date of this registration statement, or the most recent
post-effective amendment hereof, which, individually or in the aggregate,
represent a fundamental change in the information set forth in this registration
statement. Notwithstanding the foregoing, any increase or decrease in volume of
securities offered, if the total dollar value of securities offered would not
exceed that which was registered, and any deviation from the low or high end of
the estimated maximum offering range may be reflected in the form of prospectus
filed with the Commission pursuant to Rule 424(b), if in the aggregate, the
changes in volume and price represent no more than a 20% change in the maximum
aggregate offering price set forth in the "Calculation of Registration Fee"

                  (c) to include any material information with respect to the
plan of distribution not previously disclosed in this registration statement or
any material change to such information in this registration statement;
provided, however, that the undertakings set forth in paragraphs (a) and (b)
above shall not apply if the information required to be included in a
post-effective amendment by those paragraphs is contained in periodic reports
filed by us pursuant to Section 13 or 15(d) of the Securities Exchange Act of
1934 (the "Exchange Act") that are incorporated by reference in this
registration statement.

         (2) That, for the purpose of determining any liability under the
Securities Act of 1933, each such post-effective amendment shall be deemed to be
a new registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.



<PAGE>   23

         (3) To remove from registration by means of a post-effective amendment
any of the securities being registered which remain unsold at the termination of
the offering.

         Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted to our directors, officers and controlling persons
pursuant to the foregoing provisions, or otherwise, we have been advised that in
the opinion of the Securities and Exchange Commission such indemnification is
against public policy as expressed in the Securities Act of 1933 and is,
therefore, unenforceable. If a claim for indemnification against such
liabilities, other than the payment by us of expenses incurred or paid by a
director, officer or controlling person of ours in the successful defense of any
action, suit or proceeding, is asserted by such director, officer or controlling
person in connection with the securities being registered, we will, unless in
the opinion of our counsel the matter has been settled by controlling precedent,
submit to a court of appropriate jurisdiction the question whether such
indemnification by it is against public policy as expressed in the Securities
Act of 1933 and will be governed by the final adjudication of such issue.

         The undersigned hereby undertakes that, for purposes of determining any
liability under the Securities Act of 1933, each filing of our annual report
pursuant to Section 13(a) or Section 15(d) of the Exchange Act, and, when
applicable, each filing of an employee benefit plan's annual report pursuant to
Section 15(d) of the Securities Exchange Act of 1934 that is incorporated by
reference in the registration statement shall be deemed to be a new registration
statement relating to the securities offered therein, and the offering of such
securities at that time shall be deemed to be the initial bona fide offering
thereof.

         For purposes of determining any liability under the Securities Act of
1933, the information omitted from the form of prospectus filed as part of this
registration statement in reliance upon Rule 430A and contained in a form of
prospectus filed by us pursuant to Rule 424(b)(1) or (4) or 497(h) under the
Securities Act of 1933 shall be deemed to be part of this registration statement
as of the time it was declared effective. For the purpose of determining any
liability under the Securities Act of 1933, each post-effective amendment that
contains a form of prospectus shall be deemed to be a new registration statement
relating to the securities offered therein, and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

         The undersigned hereby undertakes to deliver or cause to be delivered
with the prospectus, to each person to whom the prospectus is sent or given, the
latest annual report to security holders that is incorporated by reference in
the prospectus and furnished pursuant to and meeting the requirements of Rule
14a-3 or Rule 14c-3 under the Exchange Act; and, where interim financial
information required to be presented by Article 3 of Regulation S-X is not set
forth in the prospectus, to deliver, or cause to be delivered to each person to
whom the prospectus is sent or given, the latest quarterly report that is
specifically incorporated by reference in the prospectus to provide such interim
financial information.


<PAGE>   24

                                   SIGNATURES

         Pursuant to the requirements of the Securities Act of 1933, we certify
that we have reasonable grounds to believe that we meet all of the requirements
for filing on Form S-3 and has duly caused this registration statement to be
signed by the following persons in the capacities and on the dates indicated in
the city of Charlotte, state of North Carolina, on June 19, 2000.

                                     INFORMATION ARCHITECTS CORPORATION

                                     By: /s/ ROBERT F. GRUDER
                                     ----------------------------------------
                                         Robert F. Gruder
                                         Chief Executive Officer and Chairman


         Pursuant to the requirements of the Securities Act of 1933, this
registration statement has been signed by the following persons in the
capacities and on the dates indicated. Each person whose signature appears below
hereby appoints Robert F. Gruder as such person's true and lawful attorney, with
full power for him to sign, for such person and in such person's name and
capacity indicated below, any and all amendments to this registration statement,
hereby ratifying and confirming such person's signature as it may be signed by
said attorney to any and all amendments.


SIGNATURE                                   TITLE                     DATE
--------------------------      --------------------------        ------------


/s/ ROBERT F. GRUDER            Chief Executive Officer,          June 19, 2000
------------------------        President and Chairman of the
  (Robert F. Gruder)            Board Principal Executive Officer)


/s/ J. Wayne Thomas             Chief Financial Officer           June 19, 2000
------------------------        (Principal Financial and
  (J. Wayne Thomas)             Accounting Officer)


/s/ Thomas J. Dudchik           Senior Vice President and         June 19, 2000
------------------------        Director
  (Thomas J. Dudchik)


/s/ Richard J. Blumberg         Director                          June 19, 2000
------------------------
  (Richard J. Blumberg)


/s/James H. McLaughlin          Director                          June 19, 2000
------------------------
  (James H. McLaughlin)




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