AMAZON COM INC
8-K, 1999-03-29
CATALOG & MAIL-ORDER HOUSES
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<PAGE>   1
                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549


                                    FORM 8-K

                                 CURRENT REPORT


                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934


                                 MARCH 28, 1999
                                 DATE OF REPORT
                        (DATE OF EARLIEST EVENT REPORTED)


                                AMAZON.COM, INC.
               (EXACT NAME OF REGISTRANT AS SPECIFIED IN CHARTER)

         DELAWARE                  000-22513                91-1646860
     (STATE OR OTHER         (COMMISSION FILE NO.)        (IRS EMPLOYER        
       JURISDICTION                                    IDENTIFICATION NO.)
     OF INCORPORATION)

     
             1516 SECOND AVENUE, SEATTLE, WASHINGTON 98101 (ADDRESS
              OF PRINCIPAL EXECUTIVE OFFICES, INCLUDING ZIP CODE)
                                        
                                 (206) 622-2335
              (REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE)
                                        
                                        
<PAGE>   2
ITEM 5. OTHER EVENTS

        On March 28, 1999, Amazon.com, Inc. ("Amazon.com") announced its plans
        to launch a person-to-person auction service.

ITEM 7. FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS

        (c) Exhibits

                99.1    Press Release dated March 28, 1999 regarding
                        Amazon.com's announcement of its plans to launch a
                        person-to-person auction service.


<PAGE>   3
                                   SIGNATURES

        Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.



                                     AMAZON.COM, INC.
                                     (REGISTRANT)



Dated: March 29, 1999                By: /s/ Joy D. Covey
                                         --------------------------------------
                                         Joy D. Covey
                                         Chief Financial Officer and Vice 
                                         President of Finance and Administration


<PAGE>   4
                                  EXHIBIT INDEX


<TABLE>
<CAPTION>
Exhibit Number               Description
- --------------               -----------
<S>                          <C>

99.1                         Press Release dated March 28, 1999 regarding
                             Amazon.com's announcement of its plans to launch
                             a person-to-person auction service.
</TABLE>



<PAGE>   1

                        AMAZON.COM ANNOUNCES NEW SERVICE

SEATTLE, March 28, 1999 -- Amazon.com plans to launch a person-to-person auction
service.

About Amazon.com, Inc.

        Amazon.com, Inc. (NASDAQ: AMZN), the Internet's No. 1 video, music, and
book retailer, opened its virtual doors on the World Wide Web in July 1995.
Today, the Amazon.com store has expanded to offer more than 4.7 million book,
music-CD, video, DVD, computer-game, and other titles, plus secure credit-card
payment, personalized recommendations, and streamlined ordering through
1-Click(SM) technology.

        Amazon.com operates two international Web sites: www.amazon.co.uk in the
United Kingdom and www.amazon.de in Germany. Amazon.com also operates PlanetAll
(www.planetall.com), a Web-based address book, calendar, and reminder service.
It also operates the Internet Movie Database (www.imdb.com), the Web's
comprehensive and authoritative source of information on more than 150,000
movies and entertainment programs and 500,000 cast and crew members dating from
the birth of film in 1892 to the present.

        This announcement contains forward-looking statements that involve risks
and uncertainties that include, among others, Amazon.com's limited operating
history, anticipated losses, unpredictability of future revenues, potential
fluctuations in quarterly operating results, seasonality, intense competition,
risks associated with system interruption, management of potential growth, high
leverage and risks of new business areas, international expansion, business
combinations, and strategic alliances.

        More information about factors that potentially could affect
Amazon.com's financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its Annual Report on Form 10-K for
the year ended December 31, 1998.

                                       ###





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