<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
AMAZON.COM, INC. FORM 10-K FOR THE YEAR ENDED DECEMBER 31, 1999 AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
<S> <C>
<PERIOD-TYPE> 12-MOS
<FISCAL-YEAR-END> DEC-31-1999
<PERIOD-START> JAN-01-1999
<PERIOD-END> DEC-31-1999
<CASH> 133,309
<SECURITIES> 572,879
<RECEIVABLES> 0
<ALLOWANCES> 0
<INVENTORY> 220,646
<CURRENT-ASSETS> 1,012,178
<PP&E> 366,977
<DEPRECIATION> 49,364
<TOTAL-ASSETS> 2,471,551
<CURRENT-LIABILITIES> 738,935
<BONDS> 1,466,338
0
0
<COMMON> 3,452
<OTHER-SE> 262,826
<TOTAL-LIABILITY-AND-EQUITY> 2,471,551
<SALES> 1,639,839
<TOTAL-REVENUES> 1,639,839
<CGS> 1,349,194
<TOTAL-COSTS> 1,349,194
<OTHER-EXPENSES> 896,400
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 84,566
<INCOME-PRETAX> (719,968)
<INCOME-TAX> 0
<INCOME-CONTINUING> (719,968)
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (719,968)
<EPS-BASIC> (2.20)<F1><F2>
<EPS-DILUTED> (2.20)<F2>
<FN>
<F1>FOR PURPOSES OF THIS EXHIBIT, PRIMARY MEANS BASIC.
<F2>ON JANUARY 4, 1999, THE COMPANY EFFECTED A THREE-FOR-ONE STOCK SPLIT IN THE
FORM OF A STOCK DIVIDEND AND ON SEPTEMBER 1, 1999, THE COMPANY EFFECTED A
2-FOR-1 STOCK SPLIT IN THE FORM OF A STOCK DIVIDEND. IN ACCORDANCE WITH
REGULATION S-K ITEM 601, PRIOR PERIOD FINANCIAL DATA SCHEDULES HAVE NOT BEEN
RESTATED FOR THE STOCK SPLITS.
</FN>
</TABLE>
