SMARTALK TELESERVICES INC
424B3, 1998-04-30
COMMUNICATIONS SERVICES, NEC
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                                           Filed pursuant to Rule 424(b)(3)
                                           Registration Statement No. 333-42857.
 
PROSPECTUS
 
                          SMARTALK TELESERVICES, INC.
                        2,580,001 SHARES OF COMMON STOCK
 
     The shares offered hereby (the "Registrable Shares") consist of 2,580,001
shares of common stock, no par value per share (the "Common Stock"), of SmarTalk
TeleServices, Inc., a California corporation ("SmarTalk" or the "Company"),
which are owned by the selling shareholders listed herein under "Selling
Security Holders" (collectively, the "Selling Shareholders"). The Registrable
Shares may be offered from time to time by the Selling Shareholders for a period
not to exceed two years after the date of this Prospectus, except as may be
limited by SmarTalk in accordance with the Registration Rights Agreement dated
May 31, 1997 by and among SmarTalk, William R. Harger and Waterton Investment
Group I, LLC (the "Registration Rights Agreement"). SmarTalk shall pay its own
legal and accounting fees, all registration and filing fees attributable to the
registration of the Registrable Shares, all legal fees and filing fees relating
to state securities or "blue sky" filings, the filing fee payable to the Nasdaq
Stock Market's National Market ("Nasdaq") and all printing fees incurred in
connection herewith. SmarTalk shall reimburse the Selling Shareholders for the
reasonable fees and disbursements of not more than one counsel chosen by the
holders of a majority in number of the Registrable Shares. SmarTalk will not
receive any of the proceeds from the sale of the Registrable Shares by the
Selling Shareholder.
 
     The Selling Shareholders have not informed SmarTalk of any specific plans
for the distribution of the Registrable Shares covered by this Prospectus, but
it is anticipated that the Registrable Shares will be sold from time to time
primarily in transactions (which may include block transactions) on Nasdaq at
the market price then prevailing, although sales may also be made in negotiated
transactions or otherwise. The Selling Shareholders and the brokers and dealers
through whom sale of the Registrable Shares may be made may be deemed to be
"underwriters" within the meaning of the Securities Act of 1933, as amended (the
"Securities Act"), and their commissions or discounts and other compensation may
be regarded as underwriters' compensation. See "Plan of Distribution."
 
     On January 6, 1998, the last reported sale price of the Company's Common
Stock on Nasdaq (where it trades under the symbol "SMTK") was $24.875 per share.
 
                            ------------------------
 
          SEE "RISK FACTORS" BEGINNING ON PAGE 4 OF THE PROSPECTUS FOR
         CERTAIN INFORMATION RELATING TO THE SALE OF THE COMMON STOCK.
 
                            ------------------------
 
  THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
 EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SECURITIES
   AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
                               CRIMINAL OFFENSE.
 
                            ------------------------
 
January 8, 1998
<PAGE>   2
 
                             AVAILABLE INFORMATION
 
     The Company is subject to the information requirements of the Securities
Exchange Act of 1934, as amended (the "Exchange Act"), and in accordance
therewith, files reports, proxy statements and other information with the
Securities and Exchange Commission (the "SEC" or the "Commission"). Reports,
proxy statements and other information filed by the Company can be inspected and
copied at the public reference facilities maintained by the Commission at 450
Fifth Street, N.W., Washington, D.C. 20549, and at the Commission's Regional
Offices at Seven World Trade Center, 13th Floor, New York, New York 10048 and
CitiCorp Center, 500 West Madison Street, Suite 1400, Chicago, Illinois 60661.
Copies of such material can be obtained by mail from the Public Reference
Section of the Commission at 450 West Fifth Street, N.W., Washington, D.C.
20549, at prescribed rates. The reports, proxy statements and other information
may also be obtained from the Web site that the Commission maintains at
http://www.sec.gov. SmarTalk Common Stock is listed on Nasdaq and such materials
may be inspected at the offices of Nasdaq, National Association of Securities
Dealers, Inc., 1735 K Street, N.W., Washington, D.C. 20006.
 
     The Company has filed with the Commission a Registration Statement on Form
S-3 (herein, together with all amendments and exhibits, referred to as the
"Registration Statement") under the Securities Act with respect to the
securities offered hereby. This Prospectus does not contain all of the
information set forth in the Registration Statement, certain parts of which were
omitted in accordance with the rules and regulations of the Commission. For
further information, reference is hereby made to the Registration Statement. Any
statements contained herein concerning the provisions of any document filed as
an exhibit to the Registration Statement or otherwise filed with the Commission
are not necessarily complete, and in each instance reference is made to the copy
of such document so filed. Each such statement is qualified in its entirety by
such reference.
 
               INCORPORATION OF CERTAIN INFORMATION BY REFERENCE
 
     The following documents filed by the Company with the Commission are
incorporated herein by reference:
 
     1. The description of the Company's Common Stock (the "Common Stock")
        contained in the Company's Registration Statement on Form S-1, filed
        October 23, 1996;
 
     2. The Company's Annual Report on Form 10-K for the fiscal year ended
        December 31, 1996;
 
     3. The Company's Quarterly Reports on Form 10-Q for the quarters ended
        March 31, 1997, June 30, 1997 and September 30, 1997;
 
     4. The Company's Current Reports on Form 8-K dated May 28, 1997 (as amended
        on Form 8-K/A), June 1, 1997 (as amended on Form 8-K/A), July 30, 1997,
        September 17, 1997, November 6, 1997, November 24, 1997 and December 22,
        1997; and
 
     5. The Company's Proxy Statement for the 1997 Annual Meeting of the
        SmarTalk shareholders.
 
     All other documents filed by the Company pursuant to Section 13(a), 13(c),
14 or 15(d) of the Exchange Act after the date of this Prospectus and prior to
the filing of a post-effective amendment which indicates that all securities
offered have been sold or which deregisters all securities then remaining
unsold, shall be deemed to be incorporated by reference in this Prospectus and
to be a part hereof from the date of filing such documents.
 
     Any statement contained in this Prospectus or in a document incorporated or
deemed to be incorporated by reference herein shall be deemed to be modified or
superseded for purposes of this Prospectus to the extent that a statement
contained in this Prospectus or in any other subsequently filed document which
also is or is deemed to be incorporated by reference herein modifies or
supersedes such statement. Any such statement so modified or superseded shall
not be deemed, except as so modified or superseded, to constitute a part of this
Prospectus.
 
     The Company will provide without charge to each person, including any
beneficial owner of Registrable Shares, to whom a copy of this Prospectus is
delivered, upon the written or oral request of such person, a copy of any and
all information that has been incorporated by reference in the Prospectus not
including exhibits to
 
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the information that is incorporated by reference (unless such exhibits are
specifically incorporated by reference into such documents). Requests should be
directed to Thaddeus Bereday, the Company's General Counsel, at the Company's
principal executive offices located at 5500 Frantz Road, Suite 125, Dublin, Ohio
43017. The telephone number is (614) 764-2933.
 
           CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS
 
     Certain statements contained herein regarding matters that are not
historical facts are forward-looking statements (within the meaning of Section
27A of the Securities Act and Section 21E of the Exchange Act). Because such
forward-looking statements include risks and uncertainties, actual results may
differ materially from those expressed or implied by such forward-looking
statements. Factors that could cause actual results to differ materially
include, but are not limited to, those discussed under "RISK FACTORS."
 
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                                  RISK FACTORS
 
     Prospective investors should carefully consider the risk factors set forth
below, as well as the other information contained in this Prospectus, in
evaluating an investment in the securities offered hereby. This Prospectus
contains certain forward-looking statements that involve risks and
uncertainties. The Company's actual results could differ materially from those
anticipated in these forward-looking statements as a result of certain factors,
including those set forth below and elsewhere in this Prospectus.
 
     Acquisition Strategy. The Company regularly pursues opportunities to expand
through acquisitions. The Company plans to continue to seek acquisitions that
complement its services, broaden its consumer base and improve its operating
efficiencies. Acquisitions may result in potentially dilutive issuances of
equity securities, the incurrence of additional debt and the amortization of
expenses related to goodwill and other intangible assets, all of which could
have a material adverse effect on the Company. Acquisitions also involve
numerous additional risks, including difficulties in assimilation of the
operations, services, products and personnel of the acquired company, which
could result in charges to earnings or otherwise adversely affect the Company's
operating results. For instance, there can be no assurance that the anticipated
benefits of the SmarTel Communications, Inc., a Delaware corporation ("SmarTel")
and GTI Telecom, Inc., a Florida corporation ("GTI") acquisitions (the "SmarTel
Acquisition" and the "GTI Acquisition", respectively) will be realized or that
the combination of the Company and SmarTel and GTI will be successful. There can
be no assurance that acquisition opportunities will continue to be available,
that the Company will have access to the capital required to finance potential
acquisitions, that the Company will continue to acquire businesses or that any
acquired businesses will be profitable.
 
     Ability to Integrate the Operations of SmarTalk, SmarTel and GTI. SmarTalk
recently acquired SmarTel and GTI. Because the markets in which SmarTalk,
SmarTel and GTI operate are highly competitive and because of the inherent
uncertainties associated with merging three companies, there can be no assurance
that SmarTalk will be able to realize fully the operating efficiencies the
Company currently expects to realize as a result of the mergers and the
consolidation of the administrative operations of the Company, SmarTel and GTI
or that such operating efficiencies will be realized in the time frame currently
anticipated.
 
     Uncertainties Regarding Recent Acquisitions. On December 9, 1997, SmarTalk
acquired selected assets of the retail prepaid phone card business of Frontier
Corporation, a New York corporation (the "Frontier Selected Assets"). On
December 31, 1997, SmarTalk acquired Conquest Telecommunication Services Corp.,
a Delaware corporation ("ConQuest"), and American Express Telecom, Inc., a
Delaware corporation ("Amex"). There can be no assurance that the anticipated
benefits of the acquisitions of ConQuest, Amex and the Frontier Selected Assets
will be realized. In addition, there can be no assurance that the Company will
not experience difficulties in integrating the operations of ConQuest, Amex and
the Frontier Selected Assets with those of the Company.
 
     Limited Operating History; Net Losses; Ability to Utilize Net Operating
Loss Carry-Forwards; Accumulated Deficit. The Company was formed in October 1994
and has had only a limited operating history upon which investors may base an
evaluation of its performance. As a result of operating expenses and development
expenditures, the Company has incurred significant operating and net losses to
date. Net losses for the period ended December 31, 1994, the years ended
December 31, 1995 and 1996, and for the nine months ended September 30, 1997
were approximately $65,000, $1,300,000, $3,100,000 and $500,000, respectively.
In addition, the ability of the Company or the Company's subsidiaries, as the
case may be, to utilize their net operating loss carry-forwards to offset future
taxable income may be subject to certain limitations contained in the Internal
Revenue Code of 1986, as amended, which may have a material adverse effect on
the Company. As of September 30, 1997, the Company had an accumulated deficit of
approximately $7,500,000.
 
     Competition. The telecommunications services industry is highly
competitive, rapidly evolving and subject to constant technological change.
Today there are numerous companies selling prepaid calling cards, and the
Company expects competition to increase in the future. Other providers currently
offer one or more of each of the services offered by the Company. As a service
provider in the long distance telecommunications industry, the Company competes
with three dominant providers, AT&T Corp., MCI Communications Corporation
("MCI") and Sprint Corporation, all of which are substantially larger and have:
(i) greater financial, technical, engineering, personnel and marketing
resources; (ii) longer operating histories; (iii) greater name recognition; and
(iv) larger consumer bases than the Company. These advantages afford
 
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the Company's competitors pricing flexibility. Telecommunications services
companies may compete for consumers based on price, with the dominant providers
conducting extensive advertising campaigns to capture market share. Competitors
with greater financial resources may also be able to provide more attractive
incentive packages to retailers to encourage them to carry products that compete
with the Company's services. In addition, competitors with greater resources
than the Company may be better situated to negotiate favorable contracts with
retailers. The Company believes that existing competitors are likely to continue
to expand their service offerings to appeal to retailers and their consumers.
Moreover, since there are few, if any, substantial barriers to entry, the
Company expects that new competitors are likely to enter the telecommunications
market and attempt to market telecommunications services similar to the
Company's services, which would result in greater competition.
 
     The ability of the Company to compete effectively in the telecommunications
services industry will depend upon the Company's continued ability to provide
high quality services at prices generally competitive with, or lower than, those
charged by its competitors. Certain of the Company's competitors dominate the
telecommunications industry and have the financial resources to enable them to
withstand substantial price competition, which is expected to increase
significantly, and there can be no assurance that the Company will be able to
compete successfully in the future. Moreover, there can be no assurance that
certain of the Company's competitors will not be better situated to negotiate
contracts with suppliers of telecommunications services which are more favorable
than contracts negotiated by the Company. In addition, there can be no assurance
that competition from existing or new competitors or a decrease in the rates
charged for telecommunications services by the major long distance carriers or
other competitors would not have a material adverse effect on the Company.
 
     Rapid Technological Change; Dependence on New Services. The
telecommunications services industry is characterized by rapid technological
change, new product introduction and evolving industry standards. The Company's
success will depend, in significant part, on its ability to make timely and
cost-effective enhancements and additions to its technology and introduce new
services that meet consumer demands. The Company expects new products and
services, and enhancements to existing products and services, to be developed
and introduced to compete with the Company's services. The proliferation of new
telecommunication technology, including personal communication services and
voice communication over the Internet, may reduce demand for long distance
services, including prepaid calling cards. There can be no assurance that the
Company will be successful in developing and marketing new services or
enhancements to services that respond to these or other technological changes or
evolving industry standards. In addition, there can be no assurance that the
Company will not experience difficulties that could delay or prevent the
successful development, introduction and marketing of its existing services or
that its new services or enhancements thereto will adequately meet the
requirements of the marketplace and achieve market acceptance. Delay in the
introduction of new services or enhancements, the inability of the Company to
develop such new services or enhancements or the failure of such services or
enhancements to achieve market acceptance could have a material adverse effect
on the Company.
 
     Volatility of Stock Price. The market price of the Common Stock has been
highly volatile and may continue to be subject to wide fluctuations in response
to quarterly variations in operating results, changes in financial estimates by
securities analysts, or other events or factors. In addition, the U.S. stock
market has experienced significant price and volume fluctuations that have
particularly affected the market prices of equity securities of many
telecommunications companies and that often have been unrelated to the operating
performance of such companies. These broad market fluctuations may adversely
affect the market price of the Common Stock.
 
     Difficulties of Managing Rapid Growth. Although the Company has experienced
substantial growth in revenue in the last year and intends to continue to grow
rapidly, there can be no assurance that the growth experienced by the Company
will continue or that the Company will be able to achieve the growth
contemplated by its business strategy. The Company's ability to continue to grow
may be affected by various factors, many of which are not within the Company's
control, including competition and federal and state regulation of the
telecommunications industry. This growth has placed, and is expected to continue
to place, significant demands on all aspects of the Company's business,
including its administrative, technical and financial personnel and systems. The
Company's future operating results will substantially depend on the ability of
its officers and key employees to manage such anticipated growth, to attract and
retain additional
 
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highly qualified management, technical and financial personnel, and to implement
and/or improve its technical, administrative, financial control and reporting
systems. The Company's financial controls and reporting systems will require
enhancement and substantial investment in the future to accommodate the
Company's anticipated growth. There can be no assurance that the Company will
not encounter difficulties in expanding its financial controls and reporting
systems to meet the Company's future needs. If the Company is unable to respond
to and manage changing business conditions, then the quality of services, its
ability to retain key personnel and its results of operations could be
materially adversely affected. Difficulties in managing continued growth could
have a material adverse effect on the Company.
 
     Dependence on Major Retailers. Currently, the SmarTalk TeleServices Card
(the "SmarTalk Card") is sold at selected retail locations throughout the U.S.,
including locations operated by the following leading retailers: American Stores
(which includes Jewel/Osco Combo Stores, Osco Drug Stores, Sav-On Drug Stores
and Acme Grocery), Bergen Brunswig Drug Company (Good Neighbor Pharmacies), Best
Buy, Bradlees, Builders Square, Dayton's, Dominick's Finer Foods, Eckerd Drug,
Food4Less, Future Shop, The Good Guys, Nix Check Cashing, Office Depot,
OfficeMax, Pamida, Penn Daniels, Ralphs Supermarkets, Service Merchandise,
Staples, Star Market, Stop & Shop, Thrifty Oil and Venture Stores. The Company's
arrangements with retailers are often pursuant to short-term arrangements. If
the Company is unsuccessful in providing competitive pricing, meeting the
requirements of its retailers, developing new products that are attractive to
such retailers or complying with the terms of its arrangements with such
retailers, such retailers may fail to market aggressively the Company's services
or may terminate their relationships with the Company, either of which could
have a material adverse effect on the Company. Substantially all of the
Company's revenue to date has been derived from the sale of the SmarTalk Card to
retailers. Certain of those retailers have, from time to time, accounted for a
significant percentage of the Company's revenue. The inability of any such
retailer to pay the Company for cards shipped or the loss of any such retailer
could have a material adverse effect on the Company.
 
     Dependence on Key Management and Personnel. The Company's success is
largely dependent upon its executive officers, the loss of one or more of whom
could have a material adverse effect on the Company. The Company believes that
its continued success will depend to a significant extent upon the efforts and
abilities of Robert H. Lorsch, Chairman of the Board and Chief Executive
Officer, Erich L. Spangenberg, Vice Chairman of the Board and Chief Operating
Officer, Jeff Lindauer, President, and Richard M. Teich, Executive Vice
President. Although the Company believes that it would be able to locate
suitable replacements for these executives if their services were lost, there
can be no assurance it would be able to do so. Accordingly, the loss of services
of any of these individuals could have a material adverse effect on the Company.
The Company maintains, and is the sole beneficiary of, "key man" life insurance
on Messrs. Lorsch and Teich in the amounts of $3,000,000 and $1,000,000,
respectively.
 
     Dependence Upon Telecommunications Providers; No Guaranteed Supply. The
Company does not own a transmission network and, accordingly, depends primarily
on MCI, WorldCom Inc., and, to a lesser extent, on other carriers for
transmission of its long distance calls. Further, the Company is dependent upon
local exchange carriers for call origination and termination. The Company's
ability to maintain and expand its business depends, in part, on its ability to
continue to obtain telecommunications services on favorable terms from long
distance carriers and other such suppliers, as well as the cooperation of both
interexchange and local exchange carriers in originating and terminating service
for its consumers in a timely manner. The Company has not experienced
significant losses in the past because of interruptions of service at any of its
carriers, but no assurance can be made in this regard with respect to the
future. In addition, no assurance can be given that the Company will be able to
obtain long distance services in the future at favorable prices, and a material
increase in the price at which the Company obtains long distance service could
have a material adverse effect on the Company. See "-- Competition."
 
     Dependence on Facilities and Platforms; Damage to Facilities and Platforms;
Failure and Downtime. The Company owns and operates the VoiceChoice Platform, a
call processing platform site located in San Francisco, California, and another
platform site acquired in the GTI Acquisition located in Orlando, Florida. The
Company utilizes additional call processing platform services at a facility
located in San Antonio, Texas which is backed up by a facility in Omaha,
Nebraska. The Company's network service operations are dependent upon its
ability to protect the equipment and data at such facilities against damage that
may be caused by fire, power loss, technical failures, unauthorized intrusion,
natural disasters, sabotage and other
 
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similar events. Although the Company has taken precautions to protect itself and
its consumers from events that could interrupt delivery of services, there can
be no assurance that a fire, act of sabotage, technical failure, human error,
natural disaster or a similar event would not cause the failure of a significant
technical component, thereby resulting in an outage. Such an outage could have a
material adverse effect on the Company. The Company believes that technical
failures have not resulted in any material downtime of the SmarTalk Platforms
since the Company's inception.
 
     Although the Company maintains business interruption insurance providing
for aggregate coverage of approximately $1,000,000 per occurrence, there can be
no assurance that the Company will be able to maintain its business interruption
insurance, that such insurance would continue to be available at reasonable
prices, that such insurance would cover all such losses or that such insurance
would be sufficient to compensate the Company for losses it experiences due to
the Company's inability to provide services to its consumers.
 
     Seasonality; Factors Affecting Operating Results; Potential Fluctuations in
Period-to-Period Results. The Company's sales have been, and the Company expects
that its sales will continue to be, somewhat seasonal, due to holiday purchases
of the SmarTalk Card. In addition, the Company's operating results have varied
significantly in the past and may vary significantly in the future. Traditional
operator assisted long distance services produce peak revenues during the summer
months, coincident with domestic travel and vacation patterns. Though less
severe than call center services, prepaid calling cards are also affected by
seasonal demand fluctuations with demand peaking in the spring and summer
months.
 
     Factors that may cause the Company's operating results to vary include: (i)
changes in operating expenses; (ii) the timing of the introduction of services;
(iii) market acceptance of new and enhanced versions of services; (iv) potential
acquisitions; (v) changes in legislation and regulation which affect the
competitive environment for services; (vi) general economic factors; and (vii)
the ability to recognize revenue on the unused portion of expired SmarTalk
Cards. Moreover, for many of the Company's retailers, services represent a new
merchandising category, with the attendant concerns regarding shelf space
positioning, sales force education and effective marketing and, with respect to
arrangements with certain retailers requiring customized services, there may be
significant leadtime to provide such services following receipt of customer
orders. As a result of these factors, the Company believes that period-to-period
comparisons of its results of operations are not necessarily meaningful and
should not be relied upon as an indication of future performance.
 
     Risk of Loss From Returned Transactions; Fraud; Bad Debt; Theft of
Services. The Company utilizes national credit card clearance systems for
electronic credit card settlement. The Company generally bears the same credit
risks normally assumed by other users of these systems arising from returned
transactions caused by closed accounts, frozen accounts, unauthorized use,
disputes, theft or fraud. The Company's relationships with providers of merchant
card services such as VISA and MasterCard could be adversely affected by
excessive uncollectables or chargebacks, which are generally higher in the
telephone industry than in other industries, particularly with respect to
recharges because the transaction typically is not on a face-to-face basis in
which a cardholder signature is captured. Termination of the Company's ability
to offer recharge through merchant card services would have a material adverse
effect on the Company. To minimize its financial exposure, the Company limits
the amount that consumers can recharge within specified timeframes and generally
charges a higher rate for recharge services than for the initial purchase. From
time to time, persons have obtained services without rendering payment to the
Company by unlawfully utilizing the Company's access numbers and personal
identification numbers ("PINs"). Although to date the Company has not
experienced material losses due to such unauthorized use of access numbers and
customized PINs, no assurance can be given that future losses due to
unauthorized use will not be material. The Company attempts to manage these
credit, theft and fraud risks through its internal controls, monitoring and
blocking systems. The Company also maintains reserves which it deems adequate
for such risks. Past experience in estimating and establishing reserves and the
Company's historical losses are not necessarily accurate indications of the
Company's future losses or the adequacy of the reserves established by the
Company in the future. Although the Company believes that its risk management
and bad debt reserve practices are adequate, there can be no assurance that the
Company's risk management practices or reserves will be sufficient to protect
the Company from unauthorized or returned transactions or thefts of services
which could have a material adverse effect on the Company.
 
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     Shares Eligible for Future Sale; Registration Rights. As of January 6,
1998, the Company had 21,618,186 shares of Common Stock outstanding. Of these
shares, 12,765,189 shares of Common Stock are freely tradable without
restriction or further registration under the Securities Act. The remaining
8,852,997 shares of Common Stock outstanding are "restricted securities" as that
term is defined in Rule 144 under the Securities Act ("Rule 144"). The
registration statement, of which this Prospectus is a part, relates to 2,580,001
of such shares.
 
     As of January 6, 1998, options and warrants to purchase an aggregate of
3,601,844 shares of Common Stock were outstanding.
 
     A total of 4,879,931 shares of Common Stock are subject to various
registration rights. The registration statement, of which this Prospectus is a
part, relates to 2,580,001 of such shares, issued by the Company in connection
with the GTI Acquisition (the "GTI Registrable Shares"). The Company is
obligated to cause to be filed with the Commission a shelf registration
statement prior to the later to occur of (i) May 30, 1998 or (ii) 10 days after
the date the Company first becomes eligible to file a registration statement on
Form S-3. The Company is required to use its best efforts to effect such
registration within 60 days of the filing date, and to keep the shelf
registration statement continuously effective, supplemented and amended to the
extent necessary to ensure that it is available for resales of GTI Registrable
Shares by such holders. After May 30, 1998 holders of GTI Registrable Shares
will have piggyback registration rights under any proposed sale to the public of
Common Stock (but excluding registrations on Form S-4 or S-8) either for its own
account or the account of a security holder or holders.
 
     If the Company proposes to register any of its securities under the
Securities Act, the Company generally must notify SmarTalk Partners, LLC
("SmarTalk Partners"), the holder of 1,600,000 Shares of Common Stock (the
"Partners Registrable Shares") of the Company's intent to register such Common
Stock and allow SmarTalk Partners an opportunity to include the Partners
Registrable Shares in the Company's registration. SmarTalk Partners also has the
right to require the Company to prepare and file a registration statement under
the Securities Act pertaining to the Partners Registrable Shares.
 
     Possible Inability to Recognize a Portion of Deferred Revenue. The sale of
long distance domestic and outbound international telephone service through
prepaid calling cards may be subject to "escheat" laws in various states. These
laws generally provide that payments or deposits received in advance or in
anticipation of the provision of utility (including telephone) services that
remain unclaimed for a specific period of time after the termination of such
services are deemed "abandoned property" and must be submitted to the state.
Although the Company is not aware of any case in which such laws have been
applied to the sale of prepaid calling cards, and does not believe that such
laws are applicable, in the event that such laws are deemed applicable, the
Company may be unable to recognize the portion of its deferred revenue remaining
upon the expiration of the cards with unused calling time. In such event, the
Company may be required to deliver such amounts to certain states in accordance
with these laws, which could have a material adverse effect on the Company.
 
     Government Regulation. The Company is currently subject to federal and
state government regulation of its long distance telephone services. The Company
is regulated at the federal level by the Federal Communications Commission (the
"FCC") and is currently required to maintain both domestic and international
tariffs for its services containing the currently effective rates, terms, and
conditions of service. The FCC has proposed, however, to eliminate the tariffing
requirement for domestic interstate non-dominant carriers. In addition, the
Company is required to maintain a certificate, issued by the FCC, in connection
with its international services. The intrastate long distance telecommunications
operations of the Company are also subject to various state laws and
regulations, including prior certification, notification or registration
requirements. The Company generally must obtain and maintain certificates of
public convenience and necessity from regulatory authorities in most states in
which it offers service. In most of these jurisdictions, the Company must file
and obtain prior regulatory approval of tariffs for intrastate services. In
addition, the Company must update or amend the tariffs and, in some cases, the
certificates of public convenience and necessity when rates are adjusted or new
products are added to the long distance services offered by the Company. The FCC
and numerous state agencies also impose prior approval requirements on transfers
of control, including corporate reorganizations, and assignments of certain
regulatory authorizations.
 
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     If the federal and state regulations requiring the local exchange carriers
to provide equal access for the origination and termination of calls by long
distance subscribers (such as the Company's consumers) change or if the
regulations governing the fees to be charged for such access services change,
particularly if such regulations are changed to allow variable pricing of such
access fees based upon volume, such changes could have a material adverse effect
on the Company.
 
     The Telecommunications Act of 1996 mandated the establishment of Universal
Service for the promotion of nationwide access to telecommunications services in
rural, insular and high cost areas that are reasonably comparable in price and
type to those found in urban areas and the promotion of access to advanced
services for schools, libraries and certain health care providers.
Telecommunications providers of interstate services, including payphone
aggregators and private network operators that offer service to others for a fee
on a non-common carrier basis, must contribute toward the funding of Universal
Service. Certain government and public entities are exempt, as are entities
whose contribution would be less than $100.00 per year. Although the Company's
competition will be similarly situated, the Universal Service Fund annual
assessment may have a material adverse effect on the long term financial
condition of the Company.
 
     The Telecommunications Act of 1996 (Section 276) further mandated that the
FCC promulgate rules to establish a per call compensation plan to insure that
all payphone providers are fairly compensated for each completed intrastate and
interstate payphone initiated call, including calls on which payphone providers
had not heretofore received compensation. Such calls included those placed to
toll free numbers (800/888) such as operator assisted and prepaid calling card
calls, and calls placed through network access codes. In September 1996, the FCC
promulgated rules to implement Section 176 of the Telecommunications Act of 1996
which established a three-phase compensation plan for payphone providers. Under
the first phase, interexchange carriers with annual toll revenues of more than
$100,000,000 were to pay a total of $45.85 per payphone per month for all toll
free access code calls for the first year, commensurate with their portion of
total interexchange revenues. All switch-based and facilities-based
interexchange carriers were to pay $0.35 per call to each payphone provider
during the second year (although payments could subsequently be recovered from
resellers by the carriers), after which per call compensation rates were to be
left to individual market-driven rates negotiated between payphone providers and
interexchange carriers. On July 1, 1997, the D.C. Circuit Court of Appeals
vacated significant portions of the FCC's rules including the $0.35 per call
rate which was found to be arbitrarily and capricious, and remanded the matter
to the FCC for reconsideration. On remand, in September 1997 the FCC established
a two-year "default" compensation rate of $0.284 per payphone-originated toll
free or access code call. At the end of the two-year interim period, the per
call payphone compensation rate will be the deregulated market-based local coin
rate less $0.066. This amount is payable by all "switch-based" interexchange
carriers (but again may be passed through to non-facilities-based resellers).
The revised FCC rules became effective on October 7, 1997 but continue to be
subject to regulatory and legal challenges. The Company is unable to predict
whether this regulation or other potential changes in the regulatory environment
could have a material adverse effect on the Company.
 
     Control of the Company. The directors, executive officers and their
respective affiliates beneficially own 4,954,523 shares (approximately 21.1%) of
the outstanding Common Stock, which includes 1,917,946 shares issuable upon the
exercise of stock options exercisable within 60 days of the date of this
Prospectus. Mr. Lorsch beneficially owns 3,250,393 shares (approximately 14.7%)
of the outstanding Common Stock. As a result, these shareholders in general, and
Mr. Lorsch in particular, are able to exercise significant influence over all
matters requiring shareholder approval, including the election of directors and
approval of significant corporate transactions. Such concentration of ownership
may also have the effect of delaying or preventing a change in control of the
Company.
 
     Anti-Takeover Considerations. The Company's Board of Directors has
authority to issue up to 10,000,000 shares of preferred stock and to fix the
rights, preferences, privileges and restrictions, including voting rights, of
the preferred stock without further vote or action by the Company's
shareholders. The rights of the holders of Common Stock will be subject to, and
may be adversely affected by, the rights of the holders of any preferred stock
that may be issued in the future. The Company's Amended and Restated Articles of
Incorporation and Amended and Restated Bylaws require that any action required
or permitted to be taken by shareholders of the Company must be effected at a
duly called annual or special meeting of shareholders of the Company and may not
be effected by written consent. In addition, the Company's charter documents
eliminate cumulative voting, which may make it more difficult for a third party
to gain control of the
 
                                        9
<PAGE>   10
 
Company's Board of Directors. These and other charter provisions may deter a
third party who would propose to acquire the Company or to engage in a similar
transaction affecting control of the Company in which the shareholders might
receive a premium for their shares over the then current market value. Further,
the Company may consider additional anti-takeover defenses, including the
implementation of a shareholders' rights plan.
 
                                USE OF PROCEEDS
 
     SmarTalk will not receive any proceeds from the sale of the Registrable
Shares by the Selling Shareholders.
 
                            SELLING SECURITY HOLDERS
 
     The following table sets forth the name of each Selling Shareholder and
relationship, if any, with the Company and: (i) the number of shares owned by
each Selling Shareholder as of December 14, 1997; (ii) the number of shares
being offered for sale by each Selling Shareholder under this Prospectus; (iii)
the number of shares owned by each Selling Shareholder after the offering; and
(iv) the percentage of the Common Stock of the Company owned by each Selling
Shareholder after the offering.
 
<TABLE>
<CAPTION>
                                                       NUMBER OF    NUMBER OF   NUMBER OF   PERCENTAGE
                                                         SHARES      SHARES      SHARES     OF SHARES
                                                         OWNED        BEING       OWNED       OWNED
                                                       BEFORE THE    OFFERED    AFTER THE   AFTER THE
           NAME OF SELLING SECURITY HOLDER              OFFERING    FOR SALE    OFFERING     OFFERING
           -------------------------------             ----------   ---------   ---------   ----------
<S>                                                    <C>          <C>         <C>         <C>
William R. Harger....................................  1,896,097    1,000,000       *           *
Waterton Investment Group I, LLC.....................    632,302      632,302       *           *
</TABLE>
 
- ---------------
 
* Because the Selling Shareholders may, pursuant to this Prospectus, offer all
  or some portion of the Common Stock they presently hold, no estimate can be
  given as to the amount of the Common Stock that will be held by the Selling
  Shareholders upon termination of any such sales. In addition, the Selling
  Shareholders identified above may have sold, transferred or otherwise disposed
  of all or a portion of their Common Stock since the date on which they
  provided the information regarding their Common Stock, in transactions exempt
  from the registration requirements of the Securities Act. See "Plan of
  Distribution."
 
     Only Selling Shareholders identified above who beneficially own the Common
Stock set forth opposite each such Selling Shareholder's name in the foregoing
table on the effective date of the Registration Statement may sell such Common
Stock pursuant to this Prospectus. The Company may from time to time, in
accordance with the Registration Rights Agreement, include additional Selling
Shareholders in supplements to this Prospectus.
 
                              PLAN OF DISTRIBUTION
 
     The Selling Shareholders may from time to time sell all or a portion of the
Registrable Shares in transactions on the Nasdaq, in the over-the-counter
market, in negotiated transactions, or a combination of such methods of sale, at
market prices prevailing at the time of sale, at prices related to such
prevailing market prices or at negotiated prices. The Registrable Shares may be
sold directly or through underwriters or broker-dealers. If the Registrable
Shares are sold through underwriters or broker-dealers, the Selling Shareholders
may pay underwriting discounts or brokerage commissions and charges. The methods
by which the Registrable Shares may be sold include: (i) a block trade in which
the broker or dealer so involved will attempt to sell the securities as agent
but may position and resell a portion of the block as principle to facilitate
the transaction; (ii) purchases by a broker or dealer as principal and resale by
such broker or dealer for its own account pursuant to this Prospectus; (iii)
exchange distributions and/or secondary distributions in accordance with the
rules of the Nasdaq; (iv) ordinary brokerage transactions and transactions in
which the broker solicits purchasers; (v) privately negotiated transactions; and
(vi) through the writing of options. The Selling Shareholder may enter into
hedging transactions with broker-dealers, which may in turn engage in short
sales of the Company's common stock for their own accounts in the course of
hedging the risk they assume. Such broker-dealers may borrow Registrable Shares
from the Selling Shareholder to consummate such short sales. The Selling
Shareholder may also sell the Company's common stock short and deliver
Registrable Shares to
 
                                       10
<PAGE>   11
 
close out such short positions, or loan or pledge Registrable Shares to
broker-dealers that in turn may sell, loan or pledge the Company's common stock.
 
     Pursuant to the provisions of the Registration Rights Agreement, the
Company will pay the costs and expenses incident to its registration and
qualification of the shares offered hereby, including registration and filing
fees. In addition, the Company has agreed to indemnify the Selling Shareholders
in certain circumstances, against certain liabilities, including liabilities
arising under the Securities Act. Each Selling Shareholder has agreed to
indemnify the Company and its directors, and its officers who sign the
Registration Statement against certain liabilities, including liabilities
arising under the Securities Act.
 
     Any securities covered by this Prospectus that qualify for sale pursuant to
Rule 144 or Rule 144A may be sold under Rule 144 or Rule 144A rather than
pursuant to this Prospectus. There can be no assurance that any Selling
Shareholder will sell any or all of the shares described herein, and any Selling
Shareholder may transfer, devise or gift such securities by other means not
described herein.
 
                                 LEGAL MATTERS
 
     Certain legal matters relating to the validity of the Common Stock offered
hereby will be passed upon for the Company by Dewey Ballantine LLP, Los Angeles,
California. Mr. Robert M. Smith, a director of the Company, is a member of the
law firm of Dewey Ballantine LLP.
 
                                    EXPERTS
 
     The financial statements incorporated in this Prospectus by reference to
the Annual Report on Form 10-K of SmarTalk TeleServices, Inc. for the year ended
December 31, 1996 have been so incorporated in reliance on the report of Price
Waterhouse LLP, independent accountants, given on the authority of said firm as
experts in auditing and accounting.
 
     The financial statements of SmarTel and subsidiaries as of December 31,
1995 and 1996 and for the three years in the period ended December 31, 1996
incorporated herein by reference in the Company's Current Report on Form 8-K
dated November 24, 1997 have been audited by Arthur Andersen LLP, independent
accountants, as indicated in their report to opinion with respect thereto, and
are incorporated herein by reference in reliance upon the authority of said firm
as experts in giving said report.
 
     The financial statements of GTI as of December 31, 1996 and for the year
then ended, incorporated herein by reference in the Company's Current Report on
Form 8-K, dated November 24,1997, have been audited by KPMG Peat Marwick LLP,
independent accountants, as stated in their report incorporated herein by
reference. The report of KPMG Peat Marwick LLP covering the December 31, 1996
financial statements of GTI contains explanatory paragraphs which state that
GTI's financial statements have been restated and that recurring losses from
operations and net capital deficiency raise substantial doubt about GTI's
ability to continue as a going concern. The 1996 GTI financial statements do not
include any adjustments that might result from the outcome of that uncertainty.
 
     The financial statements of GTI as of December 31, 1995 and 1994
incorporated in this Prospectus by reference to the Company's Current Report on
Form 8-K, dated November 24, 1997 have been so incorporated in reliance on the
report of Price Waterhouse LLP, independent accountants, given on the authority
of said firm as experts in auditing and accounting.
 
The financial statements referred to above and the reports of each of the
accountants referred to above are incorporated herein by reference in reliance
upon said firms as experts in accounting and auditing.
 
     The consolidated financial statements of ConQuest as of December 31, 1995
and 1996, and for each of the three years in the period ended December 31, 1996,
appearing in the Company's Current Report on Form 8-K, dated November 24, 1997,
have been audited by Ernst & Young LLP, independent auditors, as set forth in
their report thereon, included therein and incorporated herein by reference.
Such consolidated financial statements are incorporated herein by reference in
reliance upon such report given upon the authority of such firm as experts in
accounting and auditing.
 
                                       11
<PAGE>   12
 
          ============================================================
 
  NO DEALER, SALESPERSON OR ANY OTHER PERSON HAS BEEN AUTHORIZED TO GIVE ANY
INFORMATION OR TO MAKE ANY REPRESENTATIONS OTHER THAN THOSE CONTAINED IN THIS
PROSPECTUS AND, IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT
BE RELIED UPON AS HAVING BEEN AUTHORIZED BY THE COMPANY OR ANY SELLING
SHAREHOLDER. THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL OR A
SOLICITATION OF AN OFFER TO BUY ANY SECURITIES IN ANY JURISDICTION IN WHICH SUCH
OFFER OR SOLICITATION IS NOT AUTHORIZED, OR IN WHICH THE PERSON MAKING SUCH
OFFER OR SOLICITATION IS NOT QUALIFIED TO DO SO OR TO ANY PERSON TO WHOM IT IS
UNLAWFUL TO MAKE SUCH OFFER OR SOLICITATION, NOR DOES IT CONSTITUTE AN OFFER TO
SELL OR SOLICITATION OF AN OFFER TO BUY ANY SECURITY OTHER THAN THE COMMON STOCK
OFFERED HEREBY. NEITHER THE DELIVERY OF THIS PROSPECTUS NOR ANY SALE MADE
HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES, CREATE AN IMPLICATION THAT THE
INFORMATION CONTAINED HEREIN IS CORRECT AS OF ANY TIME SUBSEQUENT TO THE DATE
HEREOF.
 
                            ------------------------
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                             PAGE
                                             ----
<S>                                          <C>
Available Information......................    2
Incorporation of Certain Information by
  Reference................................    2
Cautionary Statement Regarding Forward-
  Looking Statements.......................    3
Risk Factors...............................    4
Use of Proceeds............................   10
Selling Security Holders...................   10
Plan of Distribution.......................   10
Legal Matters..............................   11
Experts....................................   11
</TABLE>
 
          ============================================================
          ============================================================
                                    SMARTALK
                               TELESERVICES, INC.
                                2,580,001 SHARES
                                OF COMMON STOCK
                            ------------------------
 
                                   PROSPECTUS
 
                            ------------------------
                                January 8, 1998
          ============================================================


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