SMARTALK TELESERVICES INC
424B3, 1998-07-20
COMMUNICATIONS SERVICES, NEC
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PROSPECTUS
 
                          SMARTALK TELESERVICES, INC.
 
                         424,356 SHARES OF COMMON STOCK
 
     The shares offered hereby (the "Registrable Shares") consist of 424,356
shares of common stock, no par value per share (the "Common Stock"), of SmarTalk
TeleServices, Inc. ("SmarTalk" or the "Company"), which are owned by the selling
shareholders listed herein under "Selling Security Holders" (collectively, the
"Selling Shareholders"). The Registrable Shares are being offered by the Selling
Shareholders. See "Selling Security Holders." SmarTalk shall pay its own legal
and accounting fees, all registration and filing fees attributable to the
registration of the Registrable Shares, all legal fees and filing fees relating
to state securities or "blue sky" filings, the filing fee payable to the Nasdaq
Stock Market's National Market ("Nasdaq") and all printing fees incurred in
connection herewith. SmarTalk will not receive any of the proceeds from the sale
of the Registrable Shares by the Selling Shareholders.
 
     The Selling Shareholders have not informed SmarTalk of any specific plans
for the distribution of the Registrable Shares covered by this Prospectus, but
it is anticipated that the Registrable Shares will be sold from time to time
primarily in transactions (which may include block transactions) on Nasdaq at
the market price then prevailing, although sales may also be made in negotiated
transactions or otherwise. The Selling Shareholders and the brokers and dealers
through whom sale of the Registrable Shares may be made may be deemed to be
"underwriters" within the meaning of the Securities Act of 1933, as amended (the
"Securities Act"), and their commissions or discounts and other compensation may
be regarded as underwriters' compensation. See "Plan of Distribution."
 
     On July 16, 1998, the last reported sale price of the Company's Common
Stock on Nasdaq (where it trades under the symbol "SMTK") was $18.875 per share.
 
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SEE "RISK FACTORS" BEGINNING ON PAGE 4 OF THE PROSPECTUS FOR CERTAIN INFORMATION
             RELATING TO THE SALE OF THE SECURITIES OFFERED HEREBY.
 
                            ------------------------
 
  THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
 EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SECURITIES
   AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
                               CRIMINAL OFFENSE.
 
                            ------------------------
 
July 20, 1998
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                             AVAILABLE INFORMATION
 
     The Company is subject to the information requirements of the Securities
Exchange Act of 1934, as amended (the "Exchange Act"), and in accordance
therewith, files reports, proxy statements and other information with the
Securities and Exchange Commission (the "SEC" or the "Commission"). Reports,
proxy statements and other information filed by the Company can be inspected and
copied at the public reference facilities maintained by the Commission at 450
Fifth Street, N.W., Washington, D.C. 20549, and at the Commission's Regional
Offices at Seven World Trade Center, 13th Floor, New York, New York 10048 and
CitiCorp Center, 500 West Madison Street, Suite 1400, Chicago, Illinois 60661.
Copies of such material can be obtained by mail from the Public Reference
Section of the Commission at 450 West Fifth Street, N.W., Washington, D.C.
20549, at prescribed rates. The reports, proxy statements and other information
may also be obtained from the Web site that the Commission maintains at
http://www.sec.gov. SmarTalk Common Stock is listed on Nasdaq and such materials
may be inspected at the offices of Nasdaq, National Association of Securities
Dealers, Inc., 1735 K Street, N.W., Washington, D.C. 20006.
 
     The Company has filed with the Commission a Registration Statement on Form
S-3 (herein, together with all amendments and exhibits, referred to as the
"Registration Statement") under the Securities Act with respect to the
securities offered hereby. This Prospectus does not contain all of the
information set forth in the Registration Statement, certain parts of which were
omitted in accordance with the rules and regulations of the Commission. For
further information, reference is hereby made to the Registration Statement. Any
statements contained herein concerning the provisions of any document filed as
an exhibit to the Registration Statement or otherwise filed with the Commission
are not necessarily complete, and in each instance reference is made to the copy
of such document so filed. Each such statement is qualified in its entirety by
such reference.
 
               INCORPORATION OF CERTAIN INFORMATION BY REFERENCE
 
     The following documents filed by the Company with the Commission are
incorporated herein by reference:
 
     1. The description of the Company's Common Stock contained in the Company's
Report on Form 8-A, filed October 11, 1996;
 
     2. The Company's Annual Report on Form 10-K for the fiscal year ended
        December 31, 1997;
 
     3. The financial statements contained in the Company's Current Reports on
        Form 8-K dated November 24, 1997 and December 22, 1997 (as amended on
        Form 8-K/A); and
 
     4. The Company's Proxy Statement for the 1998 Annual Meeting of the
        SmarTalk shareholders.
 
     All other documents filed by the Company pursuant to Section 13(a), 13(c),
14 or 15(d) of the Exchange Act after the date of this Prospectus and prior to
the filing of a post-effective amendment which indicates that all securities
offered have been sold or which deregisters all securities then remaining
unsold, shall be deemed to be incorporated by reference in this Prospectus and
to be a part hereof from the date of filing such documents.
 
     Any statement contained in this Prospectus or in a document incorporated or
deemed to be incorporated by reference herein shall be deemed to be modified or
superseded for purposes of this Prospectus to the extent that a statement
contained in this Prospectus or in any other subsequently filed document which
also is or is deemed to be incorporated by reference herein modifies or
supersedes such statement. Any such statement so modified or superseded shall
not be deemed, except as so modified or superseded, to constitute a part of this
Prospectus.
 
     The Company will provide without charge to each person, including any
beneficial owner of Registrable Shares, to whom a copy of this Prospectus is
delivered, upon the written or oral request of such person, a copy of any and
all information that has been incorporated by reference in the Prospectus not
including exhibits to the information that is incorporated by reference (unless
such exhibits are specifically incorporated by
 
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reference into such documents). Requests should be directed to Thaddeus Bereday,
the Company's General Counsel, at the Company's principal executive offices
located at 5500 Frantz Road, Suite 125, Dublin, Ohio 43017. The telephone number
is (614) 764-2933.
 
           CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS
 
     Certain statements contained herein regarding matters that are not
historical facts are forward-looking statements (within the meaning of Section
27A of the Securities Act and Section 21E of the Exchange Act). Because such
forward-looking statements include risks and uncertainties, actual results may
differ materially from those expressed or implied by such forward-looking
statements. Factors that could cause actual results to differ materially
include, but are not limited to, those discussed under "RISK FACTORS."
 
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                                  RISK FACTORS
 
     Prospective investors should carefully consider the risk factors set forth
below, as well as the other information contained in this Prospectus, in
evaluating an investment in the securities offered hereby. This Prospectus
contains certain forward-looking statements that involve risks and
uncertainties. The Company's actual results could differ materially from those
anticipated in these forward-looking statements as a result of certain factors,
including those set forth below and elsewhere in this Prospectus.
 
ACQUISITION STRATEGY
 
     The Company regularly pursues opportunities to expand through acquisitions.
The Company plans to continue to seek acquisitions that complement its services,
broaden its consumer base and improve its operating efficiencies. Acquisitions
may result in potentially dilutive issuances of equity securities, the
incurrence of additional debt and the amortization of expenses related to
goodwill and other intangible assets, all of which could have a material adverse
effect on the Company. Acquisitions also involve numerous additional risks,
including difficulties in assimilation of the operations, services, products and
personnel of acquired companies, which could result in charges to earnings or
otherwise adversely affect the Company's operating results. There can be no
assurance that acquisition opportunities will continue to be available, that the
Company will have access to the capital required to finance potential
acquisitions, that the Company will continue to acquire businesses or that any
acquired businesses will be profitable.
 
ABILITY TO INTEGRATE THE OPERATIONS OF SMARTALK, WORLDWIDE DIRECT, INC.,
AMERICAN EXPRESS TELECOM, INC., CONQUEST TELECOMMUNICATION SERVICES CORP., THE
SELECTED ASSETS OF THE RETAIL PREPAID PHONE CARD BUSINESS OF FRONTIER
CORPORATION, GTI TELECOM, INC. AND SMARTEL COMMUNICATIONS, INC.
 
     SmarTalk recently acquired Worldwide Direct, Inc., American Express
Telecom, Inc., ConQuest Telecommunication Services Corp., ("ConQuest"), the
selected assets of the retail prepaid phone card business of Frontier
Corporation ("Frontier"), GTI Telecom, Inc. and SmarTel Communications, Inc.
Because of the inherent uncertainties associated with integrating the assets,
operations and personnel of several companies, there can be no assurance that
operating efficiencies will be realized as a result of the mergers and
acquisitions or that the combination of such businesses will be successful.
 
LIMITED OPERATING HISTORY; NET LOSSES; ABILITY TO UTILIZE NET OPERATING LOSS
CARRYFORWARDS; ACCUMULATED DEFICIT
 
     The Company was formed in October 1994 and has had only a limited operating
history upon which investors may base an evaluation of its performance. As a
result of operating expenses and development expenditures, the Company has
incurred significant operating and net losses to date. Net losses for the years
ended December 31, 1995, 1996 and 1997 were approximately $1.3 million, $3.1
million and $61.9 million, respectively. In addition, the ability of the Company
or the Company's subsidiaries, as the case may be, to utilize their net
operating loss carryforwards to offset future taxable income may be subject to
certain limitations contained in the Internal Revenue Code of 1986, as amended
(the "Code"), which may have a material adverse effect on the Company. As of
December 31, 1997, the Company had an accumulated deficit of approximately $68.9
million.
 
COMPETITION
 
     The telecommunications industry is highly competitive, rapidly evolving and
subject to constant technological change. Currently, there are numerous
companies selling prepaid calling cards, and the Company expects competition to
increase in the future. Other providers currently offer one or more of each of
the services offered by the Company. As a service provider in the long distance
telecommunications industry, the Company's key competitors in the long distance
telecommunications industry are MCI Communications Corporation ("MCI"), AT&T
Corp. ("AT&T") and Sprint Corporation ("Sprint"), all of which are substantially
larger and have: (i) greater financial, technical, engineering, personnel and
marketing resources; (ii) longer operating histories; (iii) greater name
recognition; and (iv) larger consumer bases than the
 
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Company. These advantages afford the Company's competitors pricing flexibility.
Telecommunications services companies may compete for consumers based on price,
with the dominant providers conducting extensive advertising campaigns in order
to capture market share. Competitors with greater financial resources may also
be able to provide more attractive incentive packages to retailers in order to
encourage them to carry products that compete with the Company's services. In
addition, competitors with greater resources than the Company may be better
situated to negotiate favorable contracts with retailers. The Company believes
that existing competitors are likely to continue to expand their service
offerings to appeal to retailers and their consumers. Moreover, because there
are few, if any, substantial barriers to entry, the Company expects that new
competitors are likely to enter the telecommunications market and attempt to
market telecommunications services similar to the Company's services which would
result in greater competition.
 
     The Company's ability to compete effectively in the telecommunications
services industry will depend upon the Company's continued ability to provide
high quality services at prices generally competitive with, or lower than, those
charged by its competitors. Certain of the Company's competitors dominate the
telecommunications industry and have the financial resources to enable them to
withstand substantial price competition, which is expected to increase
significantly, and there can be no assurance that the Company will be able to
compete successfully in the future. Moreover, there can be no assurance that
certain of the Company's competitors will not be better situated to negotiate
contracts with suppliers of telecommunications services which are more favorable
than contracts negotiated by the Company. In addition, there can be no assurance
that competition from existing or new competitors or a decrease in the rates
charged for telecommunications services by the major long distance carriers or
other competitors would not have a material adverse effect on the Company.
 
RAPID TECHNOLOGICAL CHANGE; DEPENDENCE ON NEW SERVICES
 
     The telecommunications services industry is characterized by rapid
technological change, new product introduction and evolving industry standards.
The Company's success will depend, in significant part, on its ability to make
timely and cost-effective enhancements and additions to its technology and
introduce new services that meet consumer demands. The Company expects new
products and services, and enhancements to existing products and services, to be
developed and introduced in order to compete with the Company's services. The
Company currently is in the process of completing development of technology that
will permit it to market and deliver prepaid cellular phone service. The
proliferation of new telecommunications technology, including personal
communications services and voice communication over the Internet, may reduce
demand for long distance services, including prepaid calling cards. There can be
no assurance that the Company will be successful in developing and marketing new
services or enhancements to services that respond to these or other
technological changes or evolving industry standards. In addition, there can be
no assurance that the Company will not experience difficulties that could delay
or prevent the successful development, introduction and marketing of its
existing services or that its new services or enhancements thereto will
adequately meet the requirements of the marketplace and achieve market
acceptance. Delay in the introduction of new services or enhancements, the
inability of the Company to develop such new services or enhancements or the
failure of such services or enhancements to achieve market acceptance could have
a material adverse effect on the Company.
 
VOLATILITY OF STOCK PRICE
 
     The market price of the Common Stock has been highly volatile and may
continue to be subject to wide fluctuations in response to quarterly variations
in operating results, changes in financial estimates by securities analysts, or
other events or factors. In addition, the U.S. stock market has experienced
significant price and volume fluctuations that have particularly affected the
market prices of equity securities of many telecommunications companies and that
often have been unrelated to the operating performance of such companies. These
broad market fluctuations may adversely affect the market price of the Common
Stock.
 
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DIFFICULTIES OF MANAGING RAPID GROWTH
 
     Although the Company has experienced substantial growth in revenue in the
last year and intends to continue to grow rapidly, there can be no assurance
that the growth experienced by the Company will continue or that the Company
will be able to achieve the growth contemplated by its business strategy. The
Company's ability to continue to grow may be affected by various factors, many
of which are not within the Company's control, including competition and federal
and state regulation of the telecommunications industry. This growth has placed,
and is expected to continue to place, significant demands on all aspects of the
Company's business, including its administrative, technical and financial
personnel and systems. The Company's future operating results will substantially
depend on the ability of its officers and key employees to manage such
anticipated growth, to attract and retain additional highly qualified
management, technical and financial personnel and to implement and/or improve
its technical, administrative, financial control and reporting systems. The
Company's financial controls and reporting systems will require enhancement and
further investment in the future in order to accommodate the Company's
anticipated growth. There can be no assurance that the Company will not
encounter difficulties in expanding its financial controls and reporting systems
in order to meet the Company's future needs. If the Company is unable to respond
to and manage changing business conditions, then the quality of services, its
ability to retain key personnel and its results of operations could be
materially adversely affected. Difficulties in managing continued growth could
have a material adverse effect on the Company.
 
DEPENDENCE ON MAJOR RETAILERS
 
     The Company's business is dependent upon its relationships with leading
regional and national retailers. The Company's arrangements with retailers are
often pursuant to short-term arrangements. If the Company is unsuccessful in
providing competitive pricing, meeting the requirements of its retailers,
developing new products that are attractive to such retailers or complying with
the terms of its arrangements with such retailers, such retailers may fail to
market aggressively the Company's services or may terminate their relationships
with the Company, either of which could have a material adverse effect on the
Company. Substantially all of the Company's revenue to date has been derived
from the sale of the SmarTalk Card to retailers. Certain of those retailers
have, from time to time, accounted for a significant percentage of the Company's
revenue. The inability of any such retailer to pay the Company for cards shipped
or the loss of any such retailer could have a material adverse effect on the
Company.
 
DEPENDENCE ON KEY MANAGEMENT AND PERSONNEL
 
     The Company's success is largely dependent upon its executive officers, the
loss of one or more of whom could have a material adverse effect on the Company.
The Company believes that its continued success will depend to a significant
extent upon the efforts and abilities of Robert H. Lorsch, Chairman of the Board
of Directors (the "Board"), Erich L. Spangenberg, Chief Executive Officer and
Vice Chairman of the Board, Jeff Lindauer, President and Chief Operating
Officer, and Richard M. Teich, Executive Vice President. Although the Company
believes its new management structure will solidify the Company's
infrastructure, there can be no assurance that the anticipated benefits will be
realized or that the new management structure will be successful. Additionally,
although the Company believes that it would be able to locate suitable
replacements for these executives if their services were lost, there can be no
assurance it would be able to do so. Accordingly, the loss of services of any of
these individuals could have a material adverse effect on the Company. The
Company maintains, and is the sole beneficiary of, "key man" life insurance on
Messrs. Lorsch and Teich in the amounts of $3.0 million and $1.0 million,
respectively.
 
DEPENDENCE UPON TELECOMMUNICATIONS PROVIDERS; NO GUARANTEED SUPPLY
 
     The Company does not own a transmission network and, accordingly, depends
primarily on Frontier, MCI, WorldCom, Inc. and, to a lesser extent, other
carriers for transmission of its long distance calls. Further, the Company is
dependent upon local exchange carriers for call origination and termination. The
Company's ability to maintain and expand its business depends, in part, on its
ability to continue to obtain telecommunications services on favorable terms
from long distance carriers and other such suppliers, as well as the
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cooperation of both interexchange and local exchange carriers in originating and
terminating service for its consumers in a timely manner. The Company has not
experienced significant losses in the past because of interruptions of service
at any of its carriers, but no assurance can be given in this regard with
respect to the future. In addition, no assurance can be given that the Company
will be able to obtain long distance services in the future at favorable prices,
and a material increase in the price at which the Company obtains long distance
service could have a material adverse effect on the Company. See
"-- Competition."
 
DEPENDENCE ON FACILITIES AND PLATFORMS; DAMAGE TO FACILITIES AND PLATFORMS;
FAILURE AND DOWNTIME
 
     The Company owns and operates the Ohio Platform, a call processing platform
site located in Columbus, Ohio, and the VoiceChoice Platform, a call processing
platform site located in San Francisco, California. Additionally, the Company
utilizes two additional call processing platforms owned and operated by West
Teleservices. The Company's network service operations are dependent upon its
ability to protect the equipment and data at such facilities against damage that
may be caused by fire, power loss, technical failures, unauthorized intrusion,
natural disasters, sabotage and other similar events. Although the Company has
taken precautions to protect itself and its consumers from events that could
interrupt delivery of services, there can be no assurance that a fire, act of
sabotage, technical failure, human error, natural disaster or a similar event
would not cause the failure of a significant technical component, thereby
resulting in an outage. Such an outage could have a material adverse effect on
the Company. The Company believes that technical failures have not resulted in
any material downtime of the SmarTalk Platforms since the Company's inception.
 
     Although the Company maintains business interruption insurance providing
for aggregate coverage of approximately $1.0 million per occurrence, there can
be no assurance that the Company will be able to maintain its insurance, that
such insurance would continue to be available at reasonable prices, that such
insurance would cover all such losses or that such insurance would be sufficient
to compensate the Company for losses it experiences due to the Company's
inability to provide services to its consumers.
 
SEASONALITY; FACTORS AFFECTING OPERATING RESULTS; POTENTIAL FLUCTUATIONS IN
PERIOD-TO-PERIOD RESULTS
 
     The Company's sales have been, and the Company expects that its sales will
continue to be, somewhat seasonal, due to holiday purchases of the SmarTalk
Card. In addition, the Company's operating results have varied significantly in
the past and may vary significantly in the future. Traditional operator-assisted
long distance services produce peak revenues during the summer months,
coincident with domestic travel and vacation patterns. Though less severe than
call center services, prepaid calling cards are also affected by seasonal demand
fluctuations with demand peaking in the spring and summer months.
 
     Factors that may cause the Company's operating results to vary include: (i)
changes in operating expenses; (ii) the timing of the introduction of services;
(iii) market acceptance of new and enhanced versions of services; (iv) potential
acquisitions; (v) changes in legislation and regulation which affect the
competitive environment for services; (vi) general economic factors; and (vii)
the ability to recognize revenue on the unused portion of expired SmarTalk
Cards. Moreover, for many of the Company's retailers, services represent a new
merchandising category, with the attendant concerns regarding shelf space
positioning, sales force education and effective marketing and, with respect to
arrangements with certain retailers requiring customized services, there may be
significant lead-time to provide such services following receipt of customer
orders. As a result of these factors, the Company believes that period-to-period
comparisons of its results of operations are not necessarily meaningful and
should not be relied upon as an indication of future performance.
 
RISK OF LOSS FROM RETURNED TRANSACTIONS; FRAUD; BAD DEBT; THEFT OF SERVICES
 
     The Company utilizes national credit card clearance systems for electronic
credit card settlement. The Company generally bears the same credit risks
normally assumed by other users of these systems arising from returned
transactions caused by closed accounts, frozen accounts, unauthorized use,
disputes, theft or fraud. The Company's relationships with providers of merchant
card services such as VISA and MasterCard could be adversely affected by
excessive uncollectibles or chargebacks, which are generally higher in the
telephone
 
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industry than in other industries, particularly with respect to recharges
because the transaction typically is not on a face-to-face basis in which a
cardholder signature is captured. Termination of the Company's ability to offer
recharge through merchant card services would have a material adverse effect on
the Company. In order to minimize its financial exposure, the Company limits the
amount that consumers can recharge within specified timeframes and generally
charges a higher rate for recharge services than for the initial purchase. From
time to time, persons have obtained services without rendering payment to the
Company by unlawfully utilizing the Company's access numbers and personal
identification numbers ("PINs"). Although to date the Company has not
experienced material losses due to such unauthorized use of access numbers and
customized PINs, no assurance can be given that future losses due to
unauthorized use will not be material. The Company attempts to manage these
credit, theft and fraud risks through its internal controls, monitoring and
blocking systems. The Company also maintains reserves which it deems adequate
for such risks. Past experience in estimating and establishing reserves and the
Company's historical losses are not necessarily accurate indications of the
Company's future losses or the adequacy of the reserves established by the
Company in the future. Although the Company believes that its risk management
and bad debt reserve practices are adequate, there can be no assurance that the
Company's risk management practices or reserves will be sufficient to protect
the Company from unauthorized or returned transactions or thefts of services
which could have a material adverse effect on the Company.
 
SHARES ELIGIBLE FOR FUTURE SALE; REGISTRATION RIGHTS
 
     As of July 16, 1998, the Company had 27,228,537 shares of Common Stock
outstanding. Of these shares, 18,441,107 shares of Common Stock are freely
tradable without restriction or further registration under the Securities Act.
The remaining 8,787,430 shares of Common Stock outstanding are "restricted
securities" as that term is defined in Rule 144 under the Securities Act ("Rule
144").
 
     If the Company proposes to register any of its securities under the
Securities Act of 1933, as amended (the "Securities Act"), the Company generally
must notify SmarTalk Partners, LLC ("SmarTalk Partners"), the holder of
1,595,000 shares of Common Stock (the "Partners Registrable Shares") of the
Company's intent to register such Common Stock and allow SmarTalk Partners an
opportunity to include the Partners Registrable Shares in the Company's
registration. SmarTalk Partners also has the right to require the Company to
prepare and file a registration statement under the Securities Act pertaining to
the Partners Registrable Shares.
 
     On September 17, 1997, the Company sold $150 million aggregate principal
amount of 5 3/4% convertible subordinated notes due September 15, 2004 (the
"5 3/4% Notes") in an offering pursuant to Rule 144A under the Securities Act
(the "5 3/4% Notes Offering"). In connection with the 5 3/4% Notes Offering, the
Company has filed and the Commission declared effective a shelf registration
statement on Form S-3, covering a total of 5,714,286 shares of Common Stock
issuable upon conversion of the 5 3/4% Notes. The Company is obligated to use
all reasonable efforts to keep the registration statement effective until the
shelf registration statement is no longer required for resales of the 5 3/4%
Notes or the Common Stock issued upon conversion thereof. If the shelf
registration statement ceases to be effective or usable, the Company will accrue
liquidated damages which could have a material adverse effect on the Company.
 
POSSIBLE INABILITY TO RECOGNIZE A PORTION OF DEFERRED REVENUE
 
     The sale of long distance domestic and outbound international telephone
service through prepaid calling cards may be subject to "escheat" laws in
various states. These laws generally provide that payments or deposits received
in advance or in anticipation of the provision of utility (including telephone)
services that remain unclaimed for a specific period of time after the
termination of such services are deemed "abandoned property" and must be
submitted to the state. Although the Company is not aware of any case in which
such laws have been applied to the sale of prepaid calling cards, and does not
believe that such laws are applicable, in the event that such laws are deemed
applicable, the Company may be unable to recognize the portion of its deferred
revenue remaining upon the expiration of the cards with unused calling time. In
such event, the Company may be required to deliver such amounts to certain
states in accordance with these laws, which could have a material adverse effect
on the Company.
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GOVERNMENT REGULATION
 
     The Company is currently subject to federal and state government regulation
of its long distance telephone services. The Company is regulated at the federal
level by the Federal Communications Commission (the "FCC") and is currently
required to maintain both domestic and international tariffs for its services
containing the currently effective rates, terms and conditions of service. The
FCC ordered elimination of the tariffing requirement for domestic interstate
non-dominant carriers. The FCC's order is pending review and approval by the
Court of Appeals for the D.C. Circuit following long-standing appeals by the
FCC's past mandatory detariffing policies. In addition, the Company is required
to maintain a certificate of authority, issued by the FCC, to provide
international telecommunications services. The intrastate long distance
telecommunications operations of the Company are also subject to various state
laws and regulations, including prior certification, notification or
registration requirements. The Company generally must obtain and maintain
certificates of public convenience and necessity from regulatory authorities in
most states in which it offers service. In most of these jurisdictions, the
Company must file and obtain prior regulatory approval of tariffs for intrastate
services. In addition, the Company must update or amend the tariffs and, in some
cases, the certificates of public convenience and necessity when rates are
adjusted or new products are added to the long distance services offered by the
Company. The FCC and numerous state agencies also impose prior approval
requirements on transfers of control, including corporate reorganizations and
assignments of certain regulatory authorizations.
 
     If the federal and state regulations requiring the local exchange carriers
to provide equal access for the origination and termination of calls by long
distance subscribers (such as the Company's consumers) change or if the
regulations governing the fees to be charged for such access services change,
particularly if such regulations are changed to allow variable pricing of such
access fees based upon volume, such changes could have a material adverse effect
on the Company. In early 1997, the FCC instituted significant changes to the
current incumbent local exchange carrier access charge structure. These changes
were meant, in part, to bring access charges closer to their actual costs. While
there has been a general trend toward access charge reductions, new primary
interexchange charges (PICCs) were authorized by the FCC to be imposed on
interexchange carriers serving presubscribed customers. PICCs are a flat-rate,
per presubscribed line, per month access charge imposed on all facilities based
carriers (although they may be passed on to resellers such as the Company).
Facilities based interexchange carriers were assessed interstate PICCs effective
January 1, 1998. Intrastate PICCs have also been adopted in the five-state
Ameritech region (Michigan, Wisconsin, Illinois, Indiana, and Ohio). PICCs will
affect the Company only to the extent that it offers presubscribed services. At
the same time, the Company may pursue underlying carriers for pass throughs of
any access charge reductions they may realize from incumbent local exchange
carriers.
 
     Through the ConQuest acquisition, the Company is subject to additional
federal, state and international regulation of its long distance, operator
services and prepaid calling card services. The Company is in compliance with
the requirements of the TelePhone Operator Consumer Services Improvement Act of
1990 ("TOCSIA") and the FCC's implementing regulations regarding unblocking,
branding and posting for operator services. The Company maintains informational
tariffs for its operator services and maintains on file tariffs for its long
distance and prepaid calling card services. The Company is licensed in the
states in which it operates as a long-distance operator-services provider, and
is not aware of any instance in which there has been a substantial violation of
federal or state telecommunications regulation in connection with the Company's
services. While the Company believes that it is in compliance with the
applicable federal, state and international regulations governing
telecommunications services, there can be no assurance that the FCC or the
regulatory authorities in one or more states or foreign countries will not raise
material issues with regard to the Company's compliance with applicable
regulations, will not institute new regulation or modify existing regulation, or
that federal, state and international regulatory activities will not otherwise
have a material adverse effect on the Company.
 
     The Telecommunications Act of 1996 mandated the establishment of Universal
Service for the promotion of nationwide access to telecommunications services in
rural, insular and high cost areas that are reasonably comparable in price and
type to those found in urban areas and the promotion of access to advanced
services for schools, libraries and certain health care providers.
Telecommunications providers of
                                        9
<PAGE>   10
 
interstate services, including payphone aggregators and private network
operators that offer service to others for a fee on a non-common carrier basis,
must contribute toward the funding of Universal Service. Certain government and
public entities are exempt, as are entities whose contribution would be less
than $100.00 per year. Although the Company's competition will be similarly
situated, the Universal Service Fund annual assessment may have a material
adverse effect on the long term financial condition of the Company.
 
     The Telecommunications Act of 1996 (Section 276) further mandated that the
FCC promulgate rules to establish a per call compensation plan in order to
ensure that all payphone providers are fairly compensated for each completed
intrastate and interstate payphone initiated call, including calls on which
payphone providers had not heretofore received compensation. Such calls included
those placed to toll free numbers (800/888) such as operator-assisted and
prepaid calling card calls, and calls placed through network access codes. In
September 1996, the FCC promulgated rules in order to implement Section 276 of
the Telecommunications Act of 1996 which established a three-phase compensation
plan for payphone providers. Under the first phase, interexchange carriers with
annual toll revenues of more than $100 million were to pay a total of $45.85 per
payphone per month for all toll free access code calls for the first year,
commensurate with their portion of total interexchange revenues. All
switch-based and facilities-based interexchange carriers were to pay $0.35 per
call to each payphone provider during the second year (although payments could
subsequently be recovered from resellers by the carriers), after which per call
compensation rates were to be left to individual market-driven rates negotiated
between payphone providers and interexchange carriers. On July 1, 1997, the D.C.
Circuit Court of Appeals vacated significant portions of the FCC's rules
including the $0.35 per call rate which was found to be arbitrary and
capricious, and remanded the matter to the FCC for reconsideration. On remand,
the FCC in September 1997, established a two-year "default" compensation rate of
$0.284 per payphone-originated toll free or access code call. At the end of the
two-year interim period, the per call payphone compensation rate will be the
deregulated market-based local coin rate less $0.066. This amount is payable by
all "switch-based" interexchange carriers (but again may be passed through to
nonfacilities-based resellers). The revised FCC rules became effective on
October 7, 1997, but continue to be subject to regulatory and legal challenges.
The Company is unable to predict whether this regulation or other potential
changes in the regulatory environment could have a material adverse effect on
the Company.
 
CONTROL OF THE COMPANY
 
     The directors, executive officers and their respective affiliates
beneficially own 4,760,327 shares (approximately 17.48%) of the outstanding
Common Stock, which includes 1,553,750 shares issuable upon the exercise of
stock options exercisable within 60 days of the date of this Prospectus. Mr.
Lorsch beneficially owns 3,250,393 shares (approximately 11.94%) of the
outstanding Common Stock. As a result, these shareholders in general, and Mr.
Lorsch in particular, are able to exercise significant influence over all
matters requiring shareholder approval, including the election of directors and
approval of significant corporate transactions. Such concentration of ownership
may also have the effect of delaying or preventing a change in control of the
Company.
 
ANTI-TAKEOVER CONSIDERATIONS
 
     The Company's Board has authority to issue up to 10,000,000 shares of
preferred stock and to fix the rights, preferences, privileges and restrictions,
including voting rights, of the preferred stock without further vote or action
by the Company's shareholders. The rights of the holders of Common Stock will be
subject to, and may be adversely affected by, the rights of the holders of any
preferred stock that may be issued in the future. The Company's Amended and
Restated Articles of Incorporation (the "Articles") and Amended and Restated
Bylaws (the "Bylaws") require that any action required or permitted to be taken
by shareholders of the Company must be effected at a duly called annual or
special meeting of shareholders of the Company and may not be effected by
written consent. In addition, the Company's charter documents eliminate
cumulative voting, which may make it more difficult for a third party to gain
control of the Company's Board. Moreover, the Company's Board has the authority,
without action by, or consent of, the shareholders, to fix the rights and
preferences of and issue shares of preferred stock. These and other charter
provisions may deter a third party who would propose to acquire the Company or
to engage in a similar transaction affecting control of the
 
                                       10
<PAGE>   11
 
Company in which the shareholders might receive a premium for their shares over
the then current market value. Further, the Company may consider additional
anti-takeover defenses, including the implementation of a shareholder rights
plan.
 
FORWARD-LOOKING STATEMENTS
 
     This Prospectus contains certain forward-looking statements within the
meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act
concerning the Company's future operations, economic performances and financial
condition, including such things as business strategy and measures to implement
strategy, competitive strengths, goals, expansion and growth of the Company's
business and operations and references to future success. These statements are
based on certain assumptions and analyses made by the Company in light of its
experience and its perception of historical trends, current conditions and
expected future developments as well as other factors it believes are
appropriate in the circumstances. However, whether actual results and
developments will conform with the Company's expectations and predictions is
subject to a number of risks and uncertainties, in addition to the risk factors
discussed above, including a global economic slowdown in the telecommunications
industry, unpredictable difficulties or delays in the development of new product
programs, difficulties and unanticipated expense of assimilating newly-acquired
businesses, technological shifts away from the Company's technologies and core
competencies, unforeseen interruptions to the Company's business with its
largest customers and distributors resulting from, but not limited to, strikes,
financial instabilities, unexpected government policies and regulations
affecting the Company or its significant customers, the effects of extreme
changes in monetary and fiscal policies in the U.S. and abroad, including
extreme currency fluctuations and unforeseen inflationary pressures, drastic and
unforeseen price pressures on the Company's services or significant cost
increases that cannot be recovered through price increases or productivity
improvements, significant changes in interest rates or in the availability of
financing for the Company or certain of its customers, rapid escalation of the
cost of regulatory compliance and litigation, unforeseen intergovernmental
conflicts or actions, including but not limited to armed conflict and trade
wars, any difficulties in obtaining or retaining the management or other human
resource competencies that the Company needs to achieve its business objectives,
and other factors, many of which are beyond the control of the Company.
Consequently, all of the forward-looking statements made in this Prospectus are
qualified by these cautionary statements, and there can be no assurance that the
actual results or developments anticipated by the Company will be realized or
that they will have the expected consequences to or effects on the Company and
its subsidiaries or their business or operations.
 
                                USE OF PROCEEDS
 
     SmarTalk will not receive any proceeds from the sale of the Registrable
Shares by the Selling Shareholders.
 
                                       11
<PAGE>   12
 
                            SELLING SECURITY HOLDERS
 
     The following table sets forth the name of each Selling Shareholder and
relationship, if any, with the Company and: (i) the number of shares owned by
each Selling Shareholder as of July 16, 1998; (ii) the number of shares being
offered for sale by each Selling Shareholder under this Prospectus; (iii) the
number of shares owned by each Selling Shareholder after the offering; and (iv)
the percentage of the Common Stock of the Company owned by each Selling
Shareholder after the offering.
 
<TABLE>
<CAPTION>
                                 NUMBER OF SHARES   NUMBER OF SHARES   NUMBER OF SHARES   PERCENTAGE OF SHARES
                                   OWNED BEFORE      BEING OFFERED       OWNED AFTER          OWNED AFTER
NAME OF SELLING SECURITYHOLDER     THE OFFERING         FOR SALE         THE OFFERING         THE OFFERING
- ------------------------------   ----------------   ----------------   ----------------   --------------------
<S>                              <C>                <C>                <C>                <C>
Clifford O. Slater                    27,407             27,407                  *                   *
Craig L. Slater                       98,750             98,750                  *                   *
Jonathan S. Slater                    98,914             98,914                  *                   *
The Five S Trust I                   199,285            199,285                  *                   *
</TABLE>
 
- ---------------
* Because the Selling Shareholders may, pursuant to this Prospectus, offer all
  or some portion of the Common Stock they presently hold, no estimate can be
  given as to the amount of the Common Stock that will be held by the Selling
  Shareholders upon termination of any such sales. In addition, the Selling
  Shareholders identified above may have sold, transferred or otherwise disposed
  of all or a portion of their Common Stock since the date on which they
  provided the information regarding their Common Stock, in transactions exempt
  from the registration requirements of the Securities Act. See "Plan of
  Distribution."
 
     Only the Selling Shareholders identified above who beneficially own the
Common Stock set forth opposite each such Selling Shareholder's name in the
foregoing table on the effective date of the Registration Statement may sell
such Common Stock pursuant to this Prospectus. The Company may from time to time
include additional Selling Shareholders in supplements to this Prospectus.
 
                              PLAN OF DISTRIBUTION
 
     The Selling Shareholders may from time to time sell all or a portion of the
Shares in transactions on Nasdaq, in the over-the-counter market, in negotiated
transactions, or a combination of such methods of sale, at market prices
prevailing at the time of sale, at prices related to such prevailing market
prices or at negotiated prices. The Shares may be sold directly or through
underwriters or broker-dealers. If the Shares are sold through underwriters or
broker-dealers, the Selling Shareholders may pay underwriting discounts or
brokerage commissions and charges. The methods by which the Shares may be sold
include: (i) a block trade in which the broker or dealer so involved will
attempt to sell the securities as agent but may position and resell a portion of
the block as principle to facilitate the transaction; (ii) purchases by a broker
or dealer as principle and resale by such broker or dealer for its own account
pursuant to this Prospectus; (iii) exchange distributions and/or secondary
distributions in accordance with the rules of the Nasdaq; (iv) ordinary
brokerage transactions and transactions in which the broker solicits purchasers;
and (v) privately negotiated transactions. The Company will pay the costs and
expenses incident to its registration and qualification of the Shares offered
hereby, including registration and filing fees.
 
     Any securities covered by this Prospectus that qualify for sale pursuant to
Rule 144 or Rule 144A may be sold under Rule 144 or Rule 144A rather than
pursuant to this Prospectus. There can be no assurance that any Selling
Shareholder will sell any or all of the Shares described herein, and any Selling
Shareholder may transfer, devise or gift such securities by other means not
described herein.
 
                                 LEGAL MATTERS
 
     Certain legal matters relating to the validity of the Common Stock offered
hereby will be passed upon for the Company by Dewey Ballantine LLP, Los Angeles,
California. Mr. Robert M. Smith, a director of the Company, is a member of the
law firm of Dewey Ballantine LLP.
 
                                       12
<PAGE>   13
 
                                    EXPERTS
 
     The consolidated financial statements of the Company incorporated in this
Prospectus by reference to the Company's Annual Report on Form 10-K for the year
ended December 31, 1997 have been so incorporated in reliance on the report of
Price Waterhouse LLP, independent accountants, given on the authority of said
firm as experts in auditing and accounting.
 
     The financial statements of SmarTel and subsidiaries as of December 31,
1995 and 1996 and for the three years in the period ended December 31, 1996
incorporated herein by reference in the Company's Current Report on Form 8-K
dated November 24, 1997 have been audited by Arthur Andersen LLP, independent
accountants, as indicated in their report to opinion with respect thereto, and
are incorporated herein by reference in reliance upon the authority of said firm
as experts in giving said report.
 
     The financial statements of GTI as of December 31, 1996 and for the year
then ended, incorporated herein by reference in the Company's Current Report on
Form 8-K, dated November 24, 1997, have been audited by KPMG Peat Marwick LLP,
independent auditors, as stated in their report incorporated herein by
reference. The report of KPMG Peat Marwick LLP covering the December 31, 1996
financial statements of GTI contains explanatory paragraphs which state that
GTI's financial statements have been restated and that recurring losses from
operations and net capital deficiency raise substantial doubt about GTI's
ability to continue as a going concern. The 1996 GTI financial statements do not
include any adjustments that might result from the outcome of that uncertainty.
 
     The financial statements of GTI as of December 31, 1995 and 1994 and for
the years then ended, incorporated in this Prospectus by reference to the
Company's Current Report on Form 8-K, dated November 24, 1997, have been so
incorporated in reliance on the report of Price Waterhouse LLP, independent
accountants, given on the authority of said firm as experts in auditing and
accounting.
 
     The financial statements referred to above and the reports of each of the
accountants referred to above are incorporated herein by reference in reliance
upon said firms as experts in accounting and auditing.
 
     The consolidated financial statements of ConQuest as of December 31, 1995
and 1996, and for each of the three years in the period ended December 31, 1996,
incorporated herein by reference in the Company's Current Report on Form 8-K,
dated November 24, 1997, have been audited by Ernst & Young LLP, independent
auditors, as set forth in their report incorporated herein by reference, and are
incorporated herein by reference in reliance upon such report given upon the
authority of such firm as experts in accounting and auditing.
 
     The financial statements of Amex Telecom as of December 31, 1996 and
December 31, 1997 and for the years then ended, incorporated herein by reference
in the Company's Current Report on Form 8-K, dated December 22, 1997, have been
audited by Ernst & Young LLP, independent auditors, as set forth in their report
incorporated herein by reference, and are incorporated herein by reference in
reliance upon such report given upon the authority of such firm as experts in
accounting and auditing.
 
                   INDEMNIFICATION OF DIRECTORS AND OFFICERS
 
     Under Section 317 of the California General Corporation Law (the "CGCL"), a
corporation may indemnify its directors, officers, employees and agents and its
former directors, officers, employees and agents and those who serve, at the
corporation's request, in such capacities with another enterprise, against
expenses (including attorney's fees), as well as judgements, fines and
settlements in nonderivative lawsuits, actually and reasonably incurred in
connection with the defense of any action, suit or proceeding in parties by
reason of their serving or having served in such capacity. The CGCL provides,
however, that such person must have acted in good faith and in a manner he or
she reasonably believed to be in (or not opposed to) the best interests of the
corporation and, in the case of a criminal action, such person must have had no
reasonable cause to believe his or her conduct was unlawful. In addition, the
CGCL does not permit indemnification in an action or suit by or in the right of
the corporation, where such person has been adjudged liable to the corporation,
unless, and only to the extent that, a court determines that such person fairly
and reasonably is
 
                                       13
<PAGE>   14
 
entitled to indemnity for expenses the court deems proper in light of liability
adjudication. With respect to present or former directors and officers,
indemnity is mandatory to the extent a claim, issue or matter has been
successfully defended.
 
     The Company's Amended and Restated Bylaws (the "Bylaws") provide for
mandatory indemnification of directors and officers generally to the same extent
authorized by the CGCL. Under the Bylaws, the Company shall advance expenses
incurred by an officer or director in defending any such action if the director
or officer undertakes to repay such amount if it is determined that he or she is
not entitled to indemnification. The Company has obtained directors' and
officers' liability insurance.
 
     The Company has entered into separate indemnification agreements with its
directors and officers. Each indemnification agreement provides for, among other
things: (i) indemnification against any and all expenses, liabilities and losses
(including attorney's fees, judgements, fines, taxes, penalties and amounts paid
in settlement) of any claim against an indemnified party unless it is
determined, as provided in the indemnification agreement, that indemnification
is not permitted under applicable law; and (ii) prompt advancement of expenses
to any indemnified party in connection with his or her defense against any
claim.
 
     Insofar as indemnification for liabilities arising under the Securities Act
may be permitted to directors, officers or persons controlling the registrant
pursuant to the foregoing provisions, the registrant has been informed that in
the opinion of the Commission such indemnification is against public policy as
expressed in the Act and is therefore unenforceable. In the event that a claim
for indemnification against such liabilities (other than the payment by the
registrant of expenses incurred or paid by a director, officer or controlling
person of the registrant in the successful defense of any action, suit or
proceeding) is asserted by such director, officer or controlling person in
connection with the securities being registered, the registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit to a court of appropriate jurisdiction the question whether such
indemnification by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.
 
                                       14
<PAGE>   15
 
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     NO DEALER, SALESPERSON OR OTHER INDIVIDUAL HAS BEEN AUTHORIZED TO GIVE ANY
INFORMATION OR TO MAKE ANY REPRESENTATIONS OTHER THAN THOSE CONTAINED IN THIS
PROSPECTUS IN CONNECTION WITH THE OFFER MADE BY THIS PROSPECTUS AND, IF GIVEN OR
MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN
AUTHORIZED BY THE COMPANY OR THE UNDERWRITERS. NEITHER THE DELIVERY OF THIS
PROSPECTUS NOR ANY SALE MADE HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES, CREATE AN
IMPLICATION THAT THERE HAS BEEN NO CHANGE IN THE AFFAIRS OF THE COMPANY SINCE
THE DATES AS OF WHICH INFORMATION IS GIVEN IN THIS PROSPECTUS. THIS PROSPECTUS
DOES NOT CONSTITUTE AN OFFER OR SOLICITATION BY ANYONE IN ANY JURISDICTION IN
WHICH SUCH OFFER OR SOLICITATION IS NOT AUTHORIZED OR IN WHICH THE PERSON MAKING
SUCH OFFER OR SOLICITATION IS NOT QUALIFIED TO DO SO OR TO ANY PERSON TO WHOM IT
IS UNLAWFUL TO MAKE SUCH OFFER OR SOLICITATION.
 
                            ------------------------
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                        PAGE
                                        ----
<S>                                     <C>
Available Information.................    2
Incorporation of Certain Information      2
  by Reference........................
Cautionary Statement Regarding            3
  Forward-Looking Statements..........
Risk Factors..........................    4
Use of Proceeds.......................   11
Selling Security Holders..............   12
Plan of Distribution..................   12
Legal Matters.........................   12
Experts...............................   13
Indemnification of Directors and         13
  Officers............................
</TABLE>
 
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                                 424,356 SHARES
 
                                    SMARTALK
                               TELESERVICES, INC.
 
                                  COMMON STOCK
                            ------------------------
                                   PROSPECTUS
                            ------------------------
                                 JULY 20, 1998
 
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