UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F
FORM 13F COVER PAGE
Report for the Calendar Year or Quarter Ended: December 31, 1999
Check here if Amendment [ ]; Amendment Number:
This Amendment (Check only one.): [ ] is a restatement
[ ] adds new holdings entries
Institutional Investment Manager Filing this Report:
Name: KING R. ELIOT & ASSOCIATES INC.
Address: 3000 Sand Hill Road, #2-245
Menlo Park, CA 94025
Form 13F File Number: 28-___________
The institutional investment manager filing this report and the
person by whom it is signed hereby represent that the person
signing the report is authorized to submit it, that all
information contained herein is true, correct and complete, and
that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of
this form.
Person Signing this Report on Behalf of Reporting Manager:
Name: Barbara S. Joyner
Title: V.P. and Treasurer
Phone: 650-854-2882
Signature, Place, and Date of Signing:
Barbara S. Joyner Menlo Park, CA January 24, 2000
REPORT TYPE (Check only one.):
[X] 13F HOLDINGS REPORT.
[ ] 13F NOTICE.
[ ] 13F COMBINATION REPORT.
List of Other Managers Reporting for this Manager:
<PAGE>
FORM 13F SUMMARY PAGE
Report Summary:
Number of Other Included Managers: 0
Form 13F Information Table Entry Total: 23
Form 13F Information Table Value Total: 363,858
List of Other Included Managers: NONE
<PAGE>
<TABLE>
FORM 13F INFORMATION TABLE
VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE
- ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- --------
<S> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C>
AT&T COM 001957109 23266 457880 SH OTHER 01 418328 39552
AT&T Liberty Media Group Class COM 001957208 23167 407778 SH OTHER 01 374116 33662
Ask Jeeves, Inc. COM 045174109 1078 9544 SH OTHER 01 9544
Cerus Corporation COM 157085101 3344 126195 SH OTHER 01 126195
Coulter Pharmaceutical COM 222116105 805 35481 SH OTHER 01 35481
HNC Software Inc. COM 40425P107 42503 401920 SH OTHER 01 344120 57800
IDG Books Worldwide, Inc. COM 449384106 4652 402300 SH OTHER 01 369400 32900
Information Resources COM 456905108 25144 2718289 SH OTHER 01 2181936 536353
Intel Corporation COM 458140100 24101 292794 SH OTHER 01 267964 24830
Intuit Inc. COM 461202103 20277 338300 SH OTHER 01 307500 30800
J. Alexander's Corporation COM 433096104 297 95000 SH OTHER 01 95000
KLA-Tencor Corporation COM 482480100 44799 402235 SH OTHER 01 332660 69575
Microsoft Corporation COM 594918104 809 6930 SH OTHER 01 6930
Network Equipment Technologies COM 641208103 24027 2034025 SH OTHER 01 1505400 528625
Oracle Systems Corporation COM 68389X105 340 3037 SH OTHER 01 3037
Rhythms NetConnections Inc. COM 762430205 631 20368 SH OTHER 01 20368
Safeway, Inc. COM 786514208 27284 763200 SH OTHER 01 698400 64800
Sola International COM 834092108 17587 1267500 SH OTHER 01 984800 282700
State Street Corporation COM 857477103 25236 345400 SH OTHER 01 317300 28100
TiVo Incorporated COM 888706108 337 9990 SH OTHER 01 9365 625
Transaction Systems Architects COM 893416107 26830 958200 SH OTHER 01 798500 159700
Visual Networks COM 928444108 17887 225700 SH OTHER 01 206100 19600
Williams-Sonoma, Incorporated COM 969904101 9458 205600 SH OTHER 01 188200 17400
</TABLE>
