KEEBLER CORP
10-Q, 1997-08-14
COOKIES & CRACKERS
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<PAGE>
================================================================================

                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                              --------------------

                                    FORM 10-Q

(Mark One)

[ X ] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES
      EXCHANGE ACT OF 1934

                  FOR THE QUARTERLY PERIOD ENDED JULY 12, 1997

                                       OR

[   ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES
      EXCHANGE ACT OF 1934

                   FOR THE TRANSITION PERIOD FROM           TO

                      COMMISSION FILE NUMBER: NO. 333-8379

                         ------------------------------

                               KEEBLER CORPORATION
             (Exact name of Registrant as specified in its charter)

           DELAWARE                                   36-1894790
(State or other jurisdiction of                    (I.R.S. Employer
incorporation or organization)                     Identification No.)

                       677 LARCH AVE., ELMHURST,  IL 60126 
                    (Address of principal executive offices)

                                  630-833-2900
              (Registrant's telephone number, including area code)

                                 NOT APPLICABLE.
              (Former name, former address and former fiscal year,
                          if changed since last report)

                          -----------------------------

INDICATE BY CHECK MARK WHETHER THE REGISTRANT (1) HAS FILED ALL REPORTS REQUIRED
TO BE FILED BY SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 DURING
THE  PRECEDING 12 MONTHS (OR FOR SUCH  SHORTER  PERIOD THAT THE  REGISTRANT  WAS
REQUIRED  TO FILE  SUCH  REPORTS)  AND  (2)  HAS  BEEN  SUBJECT  TO SUCH  FILING
REQUIREMENTS FOR THE PAST 90 DAYS. YES [ X ] NO [ ]

NUMBER OF SHARES OF COMMON STOCK,  $1.00 PAR VALUE,  OUTSTANDING AS OF THE CLOSE
OF BUSINESS ON AUGUST 14, 1997: 1,000,000.

================================================================================
<PAGE>
PART I:  FINANCIAL INFORMATION
     ITEM 1:  FINANCIAL STATEMENTS

                                                       KEEBLER CORPORATION

                                                   CONSOLIDATED BALANCE SHEETS

                                                           (UNAUDITED)

                                                          (IN THOUSANDS)

<TABLE>
<CAPTION>
                                                                                       JULY 12,          December 28,
                                                                                        1997                 1996
                                                                                     -----------         -----------

<S>                                                                                  <C>                 <C>    
ASSETS

CURRENT ASSETS:
     Cash and cash equivalents                                                       $    10,037         $    11,404
     Trade accounts and notes receivable, net                                            114,345             137,150
     Inventories, net:
 
         Raw materials                                                                    28,086              25,296
         Package materials                                                                10,582               9,842
         Finished goods                                                                   83,086              76,054
         Other                                                                             1,928               1,473
                                                                                     -----------         -----------
                                                                                         123,682             112,665
    
     Deferred income taxes                                                                45,810              55,929 
     Other                                                                                20,014              19,337
                                                                                     -----------         -----------
         Total current assets                                                            313,888             336,485

PROPERTY, PLANT, AND EQUIPMENT, NET                                                      473,267             486,080

TRADEMARKS AND TRADENAMES, NET                                                           155,935             158,033

GOODWILL, NET                                                                             47,622              48,280

PREPAID PENSION                                                                           42,682              43,359

ASSETS HELD FOR SALE                                                                       3,178               6,785

OTHER ASSETS                                                                              17,399              22,502
                                                                                     -----------         -----------
         Total assets                                                                $ 1,053,971         $ 1,101,524
                                                                                     ===========         ===========


                     THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONSOLIDATED FINANCIAL STATEMENTS.
   
                                                              2
</TABLE>
<PAGE>

                                                       KEEBLER CORPORATION

                                                   CONSOLIDATED BALANCE SHEETS

                                                           (UNAUDITED)

                                                          (IN THOUSANDS)
<TABLE>
<CAPTION>

                                                                                       JULY 12,          December 28,
                                                                                         1997               1996
                                                                                     -----------         -----------
<S>                                                                                  <C>                 <C>   
LIABILITIES AND SHAREHOLDERS' EQUITY

CURRENT LIABILITIES:
     Current maturities of long-term debt                                            $    21,270         $    18,570
     Trade accounts payable                                                               78,060              96,754
     Other liabilities and accruals                                                      203,900             186,586
     Income taxes payable                                                                 12,527                   -
     Plant and facility closing costs and severance                                        8,002              19,860
                                                                                     -----------         -----------
         Total current liabilities                                                       323,759             321,770

LONG-TERM DEBT                                                                           356,955             412,705

OTHER LIABILITIES:
     Deferred income taxes                                                                48,742              64,957
     Postretirement/postemployment obligations                                            58,313              56,382
     Plant and facility closing costs and severance                                       16,124              16,124
     Deferred compensation                                                                16,601              18,205
     Other                                                                                23,954              20,708
                                                                                     -----------         -----------
         Total other liabilities                                                         163,734             176,376

COMMITMENTS AND CONTINGENCIES

SHAREHOLDERS' EQUITY:
     Common stock ($1 par value; 1,000,000 shares authorized and issued)                   1,000               1,000
     Additional paid-in capital                                                          172,568             172,568
     Retained earnings                                                                    35,955              17,105
                                                                                     -----------         -----------
         Total shareholders' equity                                                      209,523             190,673
                                                                                     -----------         -----------
         Total liabilities and shareholders' equity                                  $ 1,053,971         $ 1,101,524
                                                                                     ===========         ===========


                     THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONSOLIDATED FINANCIAL STATEMENTS.

                                                                  3
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
                                                       KEEBLER CORPORATION

                                              CONSOLIDATED STATEMENTS OF OPERATIONS

                                                           (UNAUDITED)

                                                          (IN THOUSANDS)




                                                  KEEBLER CORPORATION               KEEBLER CORPORATION     ||      UBIUS
                                              ---------------------------        -------------------------- ||   -----------
                                                TWELVE          Twelve           TWENTY-EIGHT   Twenty-Four ||      Four
                                              WEEKS ENDED     Weeks Ended        WEEKS ENDED    Weeks Ended ||   Weeks Ended
                                               JULY 12,        July 13,           JULY 12,        July 13,  ||   January 26,
                                                 1997            1996               1997            1996    ||      1996
                                              -----------     -----------        -----------    ----------- ||   -----------
<S>                                           <C>             <C>                <C>            <C>         ||   <C>   
NET SALES                                     $  459,828      $  383,765         $1,056,862     $  719,024  ||   $  101,656
                                                                                                            ||           
COSTS AND EXPENSES:                                                                                         ||           
  Cost of sales                                  200,082         185,921            460,101        343,370  ||       54,870
  Selling, marketing, and                                                                                   ||
    administrative expenses                      227,124         185,511            535,667        351,113  ||       71,427
  Other                                            1,626           1,588              4,546          2,522  ||          857
                                              -----------     -----------        -----------    ----------- ||   -----------
INCOME (LOSS) FROM CONTINUING OPERATIONS          30,996          10,745             56,548         22,019  ||      (25,498)
                                                                                                            ||
  Interest (income) from affiliates                    -               -                  -              -  ||         (875)
  Interest (income)                                 (183)           (269)              (328)          (399) ||           (3)
  Interest expense to affiliates                       -               -                  -              -  ||          664
  Interest expense                                 7,965           9,107             19,735         16,962  ||           98
                                              -----------     -----------        -----------    ----------- ||   -----------
INTEREST EXPENSE (INCOME), NET                     7,782           8,838             19,407         16,563  ||         (116)
                                              -----------     -----------        -----------    ----------- ||   -----------
                                                                                                            ||
INCOME (LOSS) FROM CONTINUING OPERATIONS                                                                    || 
  BEFORE INCOME TAX EXPENSE                       23,214           1,907             37,141          5,456  ||      (25,382)
  Income tax expense                               9,760             781             15,599          2,747  ||            -
                                              -----------     -----------        -----------    ----------- ||   -----------
                                                                                                            ||      
INCOME (LOSS) FROM CONTINUING OPERATIONS                                                                    || 
  BEFORE EXTRAORDINARY ITEM                       13,454           1,126             21,542          2,709  ||      (25,382)
                                                                                                            ||                  
DISCONTINUED OPERATIONS:                                                                                    ||    
  Gain on disposal of the Frozen Food                                                                       ||           
    businesses, net of tax                             -               -                  -              -  ||       18,910
                                              -----------     -----------        -----------    ----------- ||   -----------
INCOME (LOSS) BEFORE EXTRAORDINARY ITEM           13,454           1,126             21,542          2,709  ||       (6,472)
EXTRAORDINARY ITEM:                                                                                         ||                 
  Loss on early extinguishment of debt,                                                                     ||
    net of tax                                        -            1,925              2,692          1,925  ||            -
                                              -----------     -----------        -----------    ----------- ||   -----------
NET INCOME (LOSS)                             $   13,454      $     (799)        $   18,850     $      784  ||   $   (6,472)
                                              ===========     ===========        ===========    =========== ||   ===========


                     THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONSOLIDATED FINANCIAL STATEMENTS.

                                                                 4
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
                                                       KEEBLER CORPORATION

                                              CONSOLIDATED STATEMENTS OF CASH FLOWS

                                                           (UNAUDITED)

                                                          (IN THOUSANDS)




                                                                                KEEBLER CORPORATION      ||        UBIUS
                                                                          ------------------------------ ||     -----------
                                                                          TWENTY-EIGHT       Twenty-Four ||        Four
                                                                          WEEKS ENDED        Weeks Ended ||     Weeks Ended
                                                                            JULY 12,           July 13,  ||     January 26,
                                                                              1997               1996    ||        1996
                                                                          -----------        ----------- ||     -----------
<S>                                                                       <C>                <C>         ||     <C>    
CASH FLOWS PROVIDED FROM (USED BY) OPERATING ACTIVITIES                                                  || 
    Net income (loss)                                                     $   18,850         $      784  ||     $   (6,472)
    Adjustments to reconcile net income (loss) to cash from                                              || 
        operating activities:                                                                            ||    
        Depreciation and amortization                                         31,473             21,370  ||          1,973
        Deferred income taxes                                                 (6,096)                 -  ||              -
        Gain on the disposal of the Frozen Food businesses, net of tax             -                  -  ||        (18,910)
        Loss on early extinguishment of debt, net of tax                       2,692              1,925  ||              -
        (Gain) loss on sale of property, plant, and equipment                   (605)               (46) ||             33
    Changes in assets and liabilities:                                                                   ||        
        Trade accounts and notes receivable, net                              22,805             (1,352) ||         22,068
        Accounts receivable/payable from affiliates, net                           -                  -  ||         (1,941)
        Inventories, net                                                     (11,017)           (14,174) ||          4,353
        Recoverable income taxes and income taxes payable                     14,477              1,572  ||             25
        Other current assets                                                    (677)            (1,732) ||          1,192
        Deferred debt issue costs                                             (1,250)            (6,123) ||              -
        Trade accounts payable and other current liabilities                  (1,877)            31,737  ||         11,550
        Restructuring reserves                                                     -                  -  ||        (14,469)
        Plant and facility closing costs and severance                       (11,830)           (25,511) ||              -
    Other, net                                                                 5,020              3,292  ||            246
                                                                          -----------        ----------- ||     -----------
           Cash provided from (used by) operating activities                  61,965             11,742  ||           (352)
                                                                                                         ||       
CASH FLOWS (USED BY) PROVIDED FROM INVESTING ACTIVITIES                                                  ||
    Capital expenditures                                                     (15,251)            (9,085) ||         (3,228)
    Proceeds from property disposals                                           4,969              3,061  ||            644
    Disposition of the Frozen Food businesses                                      -                  -  ||         67,749
    Purchase of Sunshine Biscuits, Inc., net of cash acquired                      -           (142,670) ||              -
    Working capital adjustment paid by UB Investment (Netherlands)B.V.             -             32,609  ||              -
                                                                          -----------        ----------- ||     -----------
           Cash (used by) provided from investing activities                 (10,282)          (116,085) ||         65,165
                                                                                                         ||
CASH FLOWS (USED BY) PROVIDED FROM FINANCING ACTIVITIES                                                  || 
    Long-term debt borrowings                                                109,750            220,000  ||              -
    Long-term debt repayments                                               (162,800)          (127,925) ||         (2,377)
    Revolving Loan facility, net                                                   -             13,570  ||        (63,300)
                                                                          -----------        ----------- ||     -----------
        Cash (used by) provided from financing activities                    (53,050)           105,645  ||        (65,677)
                                                                          -----------        ----------- ||     -----------
        (Decrease) increase in cash and cash equivalents                      (1,367)             1,302  ||           (864)
        Cash and cash equivalents at beginning of period                      11,404              2,114  ||          2,978
                                                                          -----------        ----------- ||     -----------
        Cash and cash equivalents at end of period                        $   10,037         $    3,416  ||     $    2,114
                                                                          ===========        =========== ||     ===========


                     THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONSOLIDATED FINANCIAL STATEMENTS.

                                                                 5
</TABLE>
<PAGE>

                               KEEBLER CORPORATION

                 NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

                                   (UNAUDITED)

- --------------------------------------------------------------------------------

THE CONSOLIDATED  FINANCIAL  STATEMENTS OF KEEBLER  CORPORATION  ("THE COMPANY")
INCLUDE THE  FINANCIAL  STATEMENTS OF UB  INVESTMENTS  US, INC.  ("UBIUS"),  THE
PREDECESSOR  COMPANY,  FOR THE FOUR WEEKS ENDED  JANUARY 26, 1996,  THE DATE THE
COMPANY WAS ACQUIRED BY INFLO HOLDINGS CORPORATION ("INFLO"),  AND THE SUCCESSOR
COMPANY FOR THE TWENTY-EIGHT WEEKS ENDED JULY 12, 1997 AND THE TWENTY-FOUR WEEKS
ENDED JULY 13, 1996. THE DISTINCTION  BETWEEN THE PREDECESSOR  COMPANY'S AND THE
SUCCESSOR COMPANY'S CONSOLIDATED FINANCIAL STATEMENTS HAS BEEN MADE BY INSERTING
A DOUBLE LINE BETWEEN SUCH CONSOLIDATED  FINANCIAL STATEMENTS.  THE CONSOLIDATED
FINANCIAL  STATEMENTS  FOR THE FOUR WEEKS ENDED  JANUARY 26, 1996  INCLUDE  "THE
FROZEN FOOD  BUSINESSES",  DEFINED AS BERNARDI  ITALIAN  FOODS CO., THE ORIGINAL
CHILI BOWL,  INC., AND CHINESE FOOD  PROCESSING  CORPORATION,  ALL OF WHICH WERE
WHOLLY OWNED SUBSIDIARIES OF UBIUS PRIOR TO THEIR SALE ON DECEMBER 31, 1995.


1.    BASIS OF PRESENTATION

INTERIM FINANCIAL STATEMENTS

The unaudited interim  consolidated  financial  statements  included herein were
prepared  pursuant to the rules and regulations for interim  reporting under the
Securities Exchange Act of 1934.  Accordingly,  certain information and footnote
disclosures normally  accompanying the annual financial statements were omitted.
The  interim  consolidated  financial  statements  and  notes  should be read in
conjunction with the annual audited consolidated  financial statements and notes
thereto. The accompanying  unaudited interim  consolidated  financial statements
contain all  adjustments,  consisting only of normal  adjustments,  which in the
opinion of management were necessary for a fair statement of the results for the
interim periods.  Results for the interim periods are not necessarily indicative
of results for the full year.

FISCAL PERIODS PRESENTED

The  Company's  fiscal year  consists of  thirteen  four-week  periods (52 or 53
weeks) and ends on the Saturday  nearest December 31. The first quarter consists
of four  four-week  periods.  In 1996, the  acquisition  of Keebler  Corporation
closed  on the last day of the first  four-week  period.  The 1996  year-to-date
information can be derived from the sum of the twenty-four  weeks ended July 13,
1996 of Keebler Corporation and the four weeks ended January 26, 1996 of UBIUS.

RECLASSIFICATIONS

Certain  reclassifications  of prior  period data have been made to conform with
the current period reporting.


2.   ASSETS HELD FOR SALE

Subsequent  to  the  acquisition  of  Sunshine  Biscuits,   Inc.   ("Sunshine"),
management  decided to close and sell the production  plant in Santa Fe Springs,
California.  The land and buildings, which were valued at a fair market value of
$3.6 million as of the date of acquisition, were sold on March 27, 1997. No gain
or loss was recognized from the sale of the idle facility.

                                       6
<PAGE>

                               KEEBLER CORPORATION

           NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)

                                   (UNAUDITED)


3.   DEBT COMMITMENTS

Long-term debt consisted of the following at July 12, 1997:

<TABLE>
<CAPTION>

                                  Interest          Final          JULY 12,
                                    Rate          Maturity           1997
                                 -----------  -----------------  ------------
                                                                 (IN THOUSANDS)

<S>                              <C>          <C>                <C>
Revolving Loans                  Floating     December 28, 2002  $         -
Term Note                          6.938%     December 28, 2002      235,000
Senior Subordinated Notes         10.750%     June 15, 2006          125,000
Other Senior Debt                 various     2001-2005               18,225
                                                                 ------------
                                                                     378,225
Less: Current maturities                                             (21,270)
                                                                 ------------
                                                                 $   356,955
                                                                 ============
</TABLE>

On April 8, 1997, the Company amended the primary credit  financing  facility in
order to obtain more  favorable  terms,  fees,  and interest  rates.  The Second
Amended and Restated Credit Agreement ("Credit Agreement") specifically provides
for  available  borrowings  of $380.0  million  consisting  of a $140.0  million
Revolving Loan facility and a $240.0  million Term Note.  Any unused  borrowings
under the Revolving  Loan facility are subject to a commitment  fee,  which will
vary  from  0.200%  -  0.375%  based  on the  relationship  of debt to  adjusted
earnings.

In conjunction  with the amendment to the Credit  Agreement,  Term Notes B and C
were  extinguished by using $40.0 million of borrowings under the Revolving Loan
facility,  $109.8 million of increased  borrowings against Term Note A, and $3.8
million from cash  resources.  The Company  recorded a before-tax  extraordinary
charge of $4.6 million  related  primarily to expensing  certain bank fees which
were being amortized and which were incurred at the time Term Notes B and C were
issued. The related after-tax charge was $2.7 million.

                                       7
<PAGE>

ITEM 2:    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
           RESULTS OF OPERATIONS

SET FORTH  BELOW IS A  DISCUSSION  OF THE  FINANCIAL  CONDITION  AND  RESULTS OF
OPERATIONS FOR THE TWENTY-EIGHT WEEKS ENDED JULY 12, 1997 AND JULY 13, 1996. THE
TWENTY-EIGHT  WEEKS ENDED JULY 13, 1996  INCLUDE BOTH THE  TWENTY-FOUR  WEEKS OF
KEEBLER  CORPORATION  UNDER CURRENT  MANAGEMENT AND THE FOUR WEEKS ENDED JANUARY
26, 1996 OF UBIUS UNDER FORMER MANAGEMENT.  THE FIRST FOUR WEEKS OF 1996 INCLUDE
THE FROZEN FOOD BUSINESSES WHICH WERE PRESENTED AS A DISCONTINUED OPERATION. THE
FROZEN FOOD  BUSINESSES  WERE SOLD BY UBIUS PRIOR TO THE ACQUISITION OF UBIUS BY
INFLO.  SUBSEQUENT  TO THE  ACQUISITION,  UBIUS  CHANGED  ITS  NAME  TO  KEEBLER
CORPORATION. THE FOLLOWING DISCUSSION OF RESULTS OF OPERATIONS AND LIQUIDITY AND
CAPITAL RESOURCES SHOULD BE READ IN CONJUNCTION WITH THE CONSOLIDATED  FINANCIAL
STATEMENTS OF KEEBLER  CORPORATION AND UBIUS AND RELATED NOTES THERETO APPEARING
ELSEWHERE.

RESULTS OF OPERATIONS

MATTERS AFFECTING COMPARABILITY

The Company's results of operations for the twelve and twenty-eight  weeks ended
July 12, 1997 include the operating  results of Sunshine  whereas the comparable
twelve and  twenty-eight  weeks of the prior  year only  include  the  operating
results of Sunshine from the  acquisition  date of June 4, 1996 through June 30,
1996. The Company's  results for the twenty-four  weeks ended July 13, 1996 have
been  combined  with the operating  results of the  predecessor  company for the
first four weeks ended January 26, 1996 to compare the first  twenty-eight weeks
of 1997 and 1996.  Results of operations  expressed as a percentage of net sales
for the twelve and twenty-eight  weeks ended July 12, 1997 and July 13, 1996 are
set forth below:

<TABLE>
<CAPTION>

                                                                              Twenty-Eight
                                               Twelve Weeks Ended             Weeks Ended
                                            ------------------------     ------------------------
                                             July 12,     July 13,         July 12,     July 13,
                                               1997         1996            1997         1996
                                            -----------  -----------     -----------  -----------
<S>                                         <C>          <C>             <C>          <C>
NET SALES                                        100.0%       100.0%          100.0%       100.0%
COSTS AND EXPENSES:
  Cost of sales                                   43.5         48.5            43.5         48.5
  Selling, marketing, and administrative
    expenses                                      49.4         48.3            50.7         51.5
  Other                                            0.4          0.4             0.4          0.4
                                            -----------  -----------     -----------  -----------
INCOME (LOSS) FROM CONTINUING OPERATIONS           6.7          2.8             5.4         (0.4)
INTEREST EXPENSE, NET                              1.7          2.3             1.9          2.0
                                            -----------  -----------     -----------  -----------
INCOME (LOSS) FROM CONTINUING OPERATIONS
  BEFORE INCOME TAX EXPENSE                        5.0          0.5             3.5         (2.4)
  Income tax expense                               2.1          0.2             1.5          0.3
                                            -----------  -----------     -----------  -----------
INCOME (LOSS) FROM CONTINUING OPERATIONS
  BEFORE EXTRAORDINARY ITEM                        2.9          0.3             2.0         (2.7)
DISCONTINUED OPERATIONS:
  Gain on disposal of the Frozen Food
    businesses, net of tax                          --           --              --          2.3
                                            -----------  -----------     -----------  -----------
INCOME (LOSS) BEFORE EXTRAORDINARY ITEM            2.9          0.3             2.0         (0.4)
EXTRAORDINARY ITEM:
  Loss on early extinguishment of debt,
    net of tax                                      --          0.5             0.2          0.2
                                            -----------  -----------     -----------  -----------
NET INCOME (LOSS)                                  2.9%        (0.2)%           1.8%        (0.6)%
                                            ===========  ===========     ===========  ===========
</TABLE>

                                       8
<PAGE>

NET SALES. Net sales for the second quarter of 1997 were $459.8 million compared
to $383.8  million for the comparable  quarter a year ago. For the  twenty-eight
weeks ended July 12,  1997,  net sales of  $1,056.9  million  were 28.8%  higher
compared to the same period of the prior year.  Increased sales for 1997 in both
the quarter and on a  year-to-date  basis were partially due to the inclusion of
the Sunshine  business,  which was acquired on June 4, 1996. After adjusting for
the impact of  Sunshine  revenues,  net sales for both the quarter and the first
twenty-eight weeks of 1997 were consistent with the comparable periods in 1996.

GROSS PROFIT.  For both the twelve and  twenty-eight  weeks ended July 12, 1997,
gross profit as a percentage  of net sales was 56.5% which was  consistent  with
the first quarter of 1997. The gross profit  percentage  improved 5.0 percentage
points in comparison to the comparable  twelve and  twenty-eight  weeks of 1996.
The improvement in gross margin for 1997 resulted from a more  profitable  sales
mix, continued lower commodity and packaging material prices, improved operating
efficiencies, and lower overhead spending.

SELLING,   MARKETING,  AND  ADMINISTRATIVE  EXPENSES.  Selling,  marketing,  and
administrative  expenses  were $41.6 million and $113.1  million  higher for the
twelve and twenty-eight weeks ended July 12, 1997, respectively,  as compared to
the same periods a year ago.  Overall,  increased  spending was primarily due to
the inclusion of the Sunshine business.  As a percentage of net sales,  selling,
marketing,  and administrative  expenses for the second quarter of 1997 were 1.1
percentage  points higher as compared to the second quarter of 1996  principally
due to increased marketing expense.  Despite these increases,  on a year-to-date
basis, selling,  marketing,  and administrative  expenses as a percentage of net
sales were 0.8 percentage  points below  year-to-date  1996. Lower spending as a
percentage of net sales was the result of increased  volume and a more efficient
fixed cost structure in the selling and distribution network.

OTHER.  Other  expense of $1.6  million for the twelve weeks ended July 12, 1997
was flat  compared  to the  twelve  weeks  ended  July 13,  1996.  For the first
twenty-eight weeks in 1997, other expense of $4.5 million was $1.2 million above
the comparable  period in 1996 primarily due to increased  amortization  expense
and bank service  charges.  For the year, the increase in  amortization  expense
related to intangibles  capitalized as part of the acquisition of Sunshine which
occurred late in the second quarter of 1996. Increased bank service charges were
attributed  to an overall  higher  average  debt  structure  due to the Sunshine
acquisition.

INCOME (LOSS) FROM CONTINUING OPERATIONS.  Income from continuing operations was
$31.0 million and $56.5 million for the twelve and twenty-eight weeks ended July
12, 1997,  respectively,  which was $20.3 million and $60.0 million  higher than
the same periods a year ago.  The  improvement  was due  primarily to the growth
realized from the Sunshine  business,  increased gross margins,  and a more cost
effective selling and distribution system. The total benefits realized more than
offset the incremental  amortization and other expenses  recorded as a result of
the Keebler and Sunshine acquisitions.

INTEREST  EXPENSE.  Net interest expense was $7.8 million for the second quarter
of 1997  compared to $8.8 million for the  comparable  period of the prior year.
The decrease in interest  expense for the quarter was  primarily  due to a lower
average debt balance resulting from the early extinguishment of term notes which
occurred  in the first  quarter  and more  favorable  interest  rates.  Interest
expense  for the  first  twenty-eight  weeks  of 1997 was  $3.0  million  higher
compared to the same  period of the prior year.  The  increase  resulted  from a
higher average debt balance for the first twenty-eight weeks of 1997. The higher
average debt balance in 1997 reflected the additional  debt entered into late in
the second quarter of 1996 to fund the acquisition of Sunshine.

INCOME TAXES.  Income taxes,  for the quarter and the  twenty-eight  weeks ended
July 12, 1997,  were provided at an effective tax rate of 42%. The effective tax
rate  exceeded the statutory  rate due to  nondeductible  expenses,  principally
amortization of intangibles, including trademarks, tradenames, and goodwill.

DISCONTINUED  OPERATIONS.  The  predecessor  company  in 1995  adopted  plans to
discontinue the operations of the Frozen Food businesses,  and in the first four
weeks of 1996, a gain of $18.9 million,  net of income taxes,  was recognized on
the disposal of the Frozen Food businesses.

                                       9
<PAGE>

EXTRAORDINARY  ITEM NET OF INCOME  TAXES.  In the first  quarter of 1997 and the
second quarter of 1996, the Company  recorded  extraordinary  charges related to
the write-off of unamortized bank fees due to the early  extinguishment of debt.
The  after-tax  extraordinary  charge  recorded  was $2.7  million  in the first
quarter of 1997 and $1.9 million in the second quarter of 1996. The tax benefits
on the extraordinary charges were $1.9 million and $1.3 million, respectively.

NET INCOME (LOSS).  Net income for both the quarter and on a year-to-date  basis
had shown  substantial  improvement  over the prior year.  Net income in 1997 of
$13.5  million for the quarter and $18.9  million for the year was $14.3 million
and $24.5 million higher than the comparable  periods for 1996. The  improvement
was primarily  attributed to the  inclusion of the Sunshine  business,  improved
gross  margins,  and a more  efficient  and cost  effective  fixed  selling  and
distribution network.


LIQUIDITY AND CAPITAL RESOURCES

Cash  provided  from  operating  activities  of $62.0  million  during the first
twenty-eight  weeks of 1997  benefited  from  net  earnings  of  $18.9  million.
Improved  collection  procedures,  which resulted in a lower investment in trade
accounts and notes receivable,  and reduced funding of income taxes payable also
contributed to positive cash flow from  operations.  Offsetting  these favorable
factors was an  increased  investment  in  inventory  and  spending on plant and
facility  closing costs and  severance.  The increase in inventory from year-end
reflected  normal  seasonal  inventory  replenishment.  Spending  on  plant  and
facility closing costs and severance  relating to exit costs associated with the
acquisition  of both Keebler and  Sunshine,  although  down from the prior year,
accounted for $11.8 million of cash used by operations  during the first half of
1997.

For the first twenty-eight  weeks of 1997, cash used by investing  activities of
$10.3 million was used primarily to fund capital expenditures.  Capital spending
of $15.3  million  was made  principally  to  enhance  or  update  the  existing
production lines, provide distribution and production efficiencies,  and achieve
near-term cost savings.  Offsetting  capital  expenditures  were $5.0 million in
proceeds from asset disposals.  The sale of the Santa Fe Springs plant accounted
for $3.6 million of  year-to-date  proceeds  with the  remainder of the proceeds
provided mainly from the sale of trucks.

Cash  flows  used by  financing  activities  were  $53.1  million  for the first
twenty-eight  weeks of 1997.  During  the first  quarter  of 1997,  the  Company
entered into the Second Amended and Restated  Credit  Agreement under which term
notes of  $153.6  million  were  extinguished.  The  extinguishment  was  funded
primarily by a draw down on the Revolving  Loan  facility and $109.8  million of
additional  borrowings against other term notes.  During the first half of 1997,
the draw down on the  Revolving  Loan  facility was  completely  repaid and $9.2
million of scheduled  principal  payments  were made on the term notes and other
debt.

As of July 12, 1997,  cash and cash  equivalents  were $10.0 million,  long-term
debt was $357.0 million and current  maturities  were $21.3  million.  Available
borrowings  under the Company's  Revolving  Loan facility were $140.0 million of
which there was no outstanding  balance as of July 12, 1997. The Company met all
financial  covenants  contained in the financing  agreements.  Available cash as
well as existing  short-term  credit facilities are expected to be sufficient to
meet the Company's normal operating requirements for the foreseeable future.

                                       10
<PAGE>

FORWARD-LOOKING STATEMENTS

When used in this  discussion,  the words  "believes"  and "expects" and similar
expressions are intended to identify forward-looking statements. Such statements
are subject to certain risks and uncertainties,  over which the Company may have
no control,  which could cause actual  results to differ  materially  from those
projected.   Readers  are  cautioned  not  to  place  undue  reliance  on  these
forward-looking  statements which speak only as of the date hereof.  The Company
undertakes no obligations  to republish  revised  forward-looking  statements to
reflect  events  or  circumstances  after the date  thereof  or to  reflect  the
occurrence of unanticipated  events.  Readers are also urged to carefully review
and consider the various  disclosures  made by the Company,  in this report,  as
well as the Company's  periodic  reports filed with the  Securities and Exchange
Commission.

                                       11
<PAGE>

PART II:  OTHER INFORMATION
   ITEM 6:  EXHIBITS AND REPORTS ON FORM 8-K

         (a)      Exhibits

                  Exhibit
                  Number           Description
                  -------          -----------

                    27             Financial Data Schedule

         (b)      Reports on Form 8-K

                  None.

                                       12
<PAGE>

                                   SIGNATURES

Pursuant to the  requirements of Section 13 or 15(d) of the Securities  Exchange
Act of 1934,  the  Registrant  has duly  caused  this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

                              KEEBLER CORPORATION



By:                  /s/ SAM K. REED
    -------------------------------------------------------------------
                        Sam K. Reed
             President and Chief Executive Officer

Date: August 14, 1997



By:                /s/ E. NICHOL MCCULLY
    -------------------------------------------------------------------
                     E. Nichol McCully
          Sr. Vice President and Chief Financial Officer

Date: August 14, 1997



By:                  /s/ JAMES T. SPEAR
    -------------------------------------------------------------------
                       James T. Spear
         Vice President Finance and Corporate Controller
                  Chief Accounting Officer

Date: August 14, 1997

                                       13
<PAGE>



<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the Keebler
Corporation Consolidated Balance Sheet at July 12, 1997 and Consolidated
Statement of Operations for the twenty-eight weeks ended July 12, 1997 found on
pages 2 through 4 of the Company's Form 10-Q, and is qualified in its entirety
by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   7-MOS
<FISCAL-YEAR-END>                          JAN-03-1998
<PERIOD-START>                             DEC-29-1996
<PERIOD-END>                               JUL-12-1997
<CASH>                                          10,037
<SECURITIES>                                         0
<RECEIVABLES>                                  120,273
<ALLOWANCES>                                     5,928
<INVENTORY>                                    123,682
<CURRENT-ASSETS>                               313,888
<PP&E>                                         546,252     
<DEPRECIATION>                                  72,985
<TOTAL-ASSETS>                               1,053,971
<CURRENT-LIABILITIES>                          323,759
<BONDS>                                        356,955
                                0
                                          0
<COMMON>                                         1,000
<OTHER-SE>                                     208,523
<TOTAL-LIABILITY-AND-EQUITY>                 1,053,971
<SALES>                                      1,056,862
<TOTAL-REVENUES>                             1,056,862
<CGS>                                          460,101
<TOTAL-COSTS>                                  995,768
<OTHER-EXPENSES>                                 4,546
<LOSS-PROVISION>                                 8,784
<INTEREST-EXPENSE>                              19,407
<INCOME-PRETAX>                                 37,141
<INCOME-TAX>                                    15,599
<INCOME-CONTINUING>                             21,542
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                (2,692)
<CHANGES>                                            0
<NET-INCOME>                                    18,850
<EPS-PRIMARY>                                        0
<EPS-DILUTED>                                        0
        

</TABLE>


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