KEEBLER FOODS CO
4, 1998-11-06
COOKIES & CRACKERS
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<PAGE>   1
FORM 4

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                                                           OMB APPROVAL
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                                                  OMB Number 3235-0287          
                                                  Expires: September 30, 1998
                                                  Estimated average burden
                                                  hours per response ....... 0.5
                                                  ------------------------------

                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                  STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

    Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934,
       Section 17(a) of the Public Utility Holding Company Act of 1935 or
               Section 30(f) of the Investment Company Act of 1940

[_]  Check this box if no longer subject to Section 16. Form 4 or Form 5 
     obligations may continue. See Instruction 1(b).

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1.   Name and Address of Reporting Person*

    Reed                              Sam                  K.
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   (Last)                           (First)             (Middle)

                              677 Larch Avenue
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                                    (Street)

  Elmhurst                         Illinois             60126
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   (City)                           (State)              (Zip)


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2.   Issuer Name and Ticker or Trading Symbol

          Keebler Foods Company (KBL)
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3.   IRS or Social Security Number of Reporting Person (Voluntary)

          
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4.   Statement for Month/Year

          October, 1998
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5.   If Amendment, Date of Original (Month/Year)

          
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6.   Relationship of Reporting Person(s) to Issuer
     (Check all applicable)

     [X]  Director                             [_]  10% Owner
     [X]  Officer (give title below)           [_]  Other (specify below)
          
                               President and CEO
                           --------------------------
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7.   Individual or Joint/Group Filing (Check Applicable Line)

     [X]  Form filed by One Reporting Person
     [_]  Form filed by More than One Reporting Person

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           TABLE I -- NON-DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF,
                             OR BENEFICIALLY OWNED
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<TABLE>
<CAPTION>
                                                                                                               6.
                                                                 4.                              5.            Owner-
                                                                 Securities Acquired (A) or      Amount of     ship
                                                    3.           Disposed of (D)                 Securities    Form:      7.
                                                    Transaction  (Instr. 3, 4 and 5)             Beneficially  Direct     Nature of
                                      2.            Code         ------------------------------- Owned at End  (D) or     Indirect
1.                                    Transaction   (Instr. 8)                   (A)             of Month      Indirect   Beneficial
Title of Security                     Date          ------------     Amount      or     Price    (Instr. 3     (I)        Ownership
(Instr. 3)                            (mm/dd/yy)     Code     V                  (D)             and 4)        (Instr. 4) (Instr. 4)
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<S>                                   <C>            <C>      <C>    <C>         <C>    <C>      <C>            <C>       <C>

Common Stock, par value $.01          10/19/98        O       V      573,250      D     N/A       573,250          I         (1)
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(1) Securities held by The Sam K. Reed and Victoria P. Reed January 19, 1995 
    Inter Viros Trust of which the reporting person and his wife are trustees.
====================================================================================================================================
</TABLE>
Reminder: Report on a separate line for each class of securities beneficially
          owned directly or indirectly.

*    If the form is filed by more than one reporting  person,  see  Instruction
     4(b)(v).
Potential persons who are to respond to the collection of information contained 
in this form are not required to respond unless the form displays a currently 
valid OMB Number.



                            
                                                                          

(Form 4-07/98)                                                   SEC 1474 (1-97)

<PAGE>   2


FORM 4 (CONTINUED)

TABLE II -- DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF, OR BENEFICIALLY OWNED
         (E.G., PUTS, CALLS, WARRANTS, OPTIONS, CONVERTIBLE SECURITIES)
<TABLE>
<CAPTION>
====================================================================================================================================

                                                                                                                    10.     
                                                                                                          9.        Owner-  
                                                                                                          Number    ship    
                                                                                                          of        Form
                    2.                                                                                    Deriv-    of     
                    Conver-                    5.                              7.                         ative     Deriv-   11.    
                    sion                       Number of                       Title and Amount           Secur-    ative    Nature 
                    or                         Derivative    6.                of Underlying     8.       ities     Secur-   of     
                    Exer-             4.       Securities    Date              Securities        Price    Bene-     ity:     In-    
                    cise     3.       Trans-   Acquired (A)  Exercisable and   (Instr. 3 and 4)  of       ficially  Direct   direct 
                    Price    Trans-   action   or Disposed   Expiration Date   ----------------  Deriv-   Owned     (D) or   Bene-  
1.                  of       action   Code     of(D)         (Month/Day/Year)            Amount  ative    at End    In-      ficial 
Title of            Deriv-   Date     (Instr.  (Instr. 3,    ----------------            or      Secur-   of        direct   Owner- 
Derivative          ative    (Month/  8)       4, and 5)     Date     Expira-            Number  ity      Month     (I)      ship   
Security            Secur-   Day/     ------   ------------  Exer-    tion               of      (Instr.  (Instr.   (Instr.  (Instr.
(Instr. 3)          ity      Year)    Code V    (A)   (D)    cisable  Date     Title     Shares  5)       4)        4)       4)
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<S>                 <C>      <C>      <C>  <C>  <C> <C>       <C>      <C>   <C>          <C>       <C>  <C>       <C>      <C>

Option to Buy       $1.74    10/19/98  G    V       1,289,813 (1)      1/06  Common Stock 1,289,813 N/A  1,289,813   I        (2)
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====================================================================================================================================
</TABLE>
Explanation of Responses:
  (1) 902,869 immediately exercisable. Remainder vest over three-year period
      ending February 2001.
  (2) Securities held by The Sam K. Reed and Victoria P. Reed January 19, 1995
      Inter Viros Trust of which the reporting person and his wife are trustees.


     /s/THOMAS E. O'NEILL                                       11/05/98
- ---------------------------------------------            -----------------------
      **Sam K. Reed                                                Date
      By: Thomas E. O'Neill, as
          Attorney-In-Fact

**     Intentional misstatements or omissions of facts constitute Federal 
       Criminal Violations.
       See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note:  File three copies of this Form, one of which must be manually signed.
       If space provided is insufficient, see Instruction 6 for procedure.

Potential persons who are to respond to the collection of information contained
in this form are not required to respond unless the form displays a currently
valid OMB Number.





                                                                          

<PAGE>   3
                            LIMITED POWER OF ATTORNEY

         The undersigned, Sam K. Reed, hereby constitutes and appoints Thomas E.
O'Neill and Nichol McCully, and each of them, with full power of substitution
and resubstitution, as his true and lawful attorneys-in-fact and agents to:

         (1)      execute and deliver for and on behalf of the undersigned (i)
                  any and all Forms 3, 4 and 5 relating to Keebler Foods Company
                  (the "Company") required to be filed in accordance with
                  Section 16(a) of the Securities Exchange Act of 1934, as
                  amended (the "Exchange Act") and the rules thereunder and (ii)
                  any and all schedules relating to the Company required to be
                  filed in accordance with Section 13(d) of the Exchange Act and
                  the rules thereunder (together, the "Forms and Schedules"), in
                  the undersigned's capacity as an officer, director and/or
                  controlling person of the Company and in and all other
                  capacities pursuant to which such Forms and Schedules may be
                  required to be filed by the undersigned;

         (2)      do and perform any and all acts for and on behalf of the
                  undersigned which may be necessary or desirable to complete
                  and execute any such Forms and timely file such Forms and
                  Schedules with the Securities and Exchange Commission and any
                  stock exchange or similar authority; and

         (3)      take any other action of any type whatsoever in connection
                  with the foregoing which, in the opinion of such
                  attorney-in-fact, may be of benefit to, in the best interest
                  of, or legally required by, the undersigned, it being
                  understood that the documents executed by such
                  attorney-in-fact on behalf of the undersigned pursuant to this
                  power of attorney shall be in such form and shall contain such
                  terms and conditions as such attorney-in-fact may approve in
                  such attorney-infact's discretion.

The undersigned hereby grants to such attorneys-in-fact and agents full power
and authority to do and perform any and every act and thing whatsoever
requisite, necessary or proper to be done in the exercise of any of the rights
and powers herein granted, as fully to all intents and purposes as the
undersigned might or could do if personally present, with full power of
substitution or revocation, hereby ratifying and confirming all that such
attorneys-in-fact and agents, or his substitute or substitutes, shall lawfully
do or cause to be done by virtue of this power of attorney and the rights and
powers herein granted. The undersigned acknowledges that the foregoing
attorneys-in-fact and agents, in serving in such capacity at the request of the
undersigned, are not assuming any of the undersigned's responsibilities to
comply with Section 16 or Section 13(d) of the Exchange Act.

This power of attorney shall remain in full force and effect until the
undersigned is no longer required to file the Forms and Schedules with respect
to the undersigned's holdings of and transactions in securities issued by the
Company, unless earlier revoked by the undersigned in a signed writing delivered
to the foregoing attorneys-in-fact and agents.

         IN WITNESS WHEREOF, the undersigned has caused this Power of Attorney
to be executed as of this 16th day of April, 1998.



                                        /s/ Sam K. Reed
                                        ----------------------------------------





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