KEEBLER FOODS CO
10-Q, 1999-08-27
COOKIES & CRACKERS
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                                  UNITED STATES

                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                              --------------------

                                    FORM 10-Q

(Mark One)

|x|    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES
       EXCHANGE ACT OF 1934

                  FOR THE QUARTERLY PERIOD ENDED JULY 17, 1999

                                       OR

| |    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES
       EXCHANGE ACT OF 1934

                   FOR THE TRANSITION PERIOD FROM          TO

                      COMMISSION FILE NUMBER: NO. 001-13705

                              --------------------

                              KEEBLER FOODS COMPANY
             (Exact name of Registrant as specified in its charter)

             DELAWARE                                    36-3839556
 (State or other jurisdiction of                      (I.R.S. Employer
  incorporation or organization)                     Identification No.)

                       677 LARCH AVE., ELMHURST, IL 60126
                    (Address of principal executive offices)

                                  630-833-2900
              (Registrant's telephone number, including area code)

                                 NOT APPLICABLE.

              (Former name, former address and former fiscal year,
                         if changed since last report)

                              --------------------

INDICATE BY CHECK MARK WHETHER THE REGISTRANT (1) HAS FILED ALL REPORTS REQUIRED
TO BE FILED BY SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 DURING
THE PRECEDING 12 MONTHS (OR FOR SUCH SHORTER PERIOD THAT THE REGISTRANT WAS
REQUIRED TO FILE SUCH REPORTS) AND (2) HAS BEEN SUBJECT TO SUCH FILING
REQUIREMENTS FOR THE PAST 90 DAYS. YES |X| NO | |

NUMBER OF SHARES OF COMMON STOCK, $0.01 PAR VALUE, OUTSTANDING AS OF THE CLOSE
OF BUSINESS ON AUGUST 20, 1999:  83,719,291.
<PAGE>

PART I:  FINANCIAL INFORMATION
  ITEM 1:  FINANCIAL STATEMENTS

<TABLE>
                                                        KEEBLER FOODS COMPANY

                                                     CONSOLIDATED BALANCE SHEETS

                                                             (UNAUDITED)

                                          (IN THOUSANDS EXCEPT SHARE AND PER SHARE AMOUNTS)
<CAPTION>
                                                                                    JULY 17,       January 2,
                                                                                      1999            1999
                                                                                 --------------  --------------
<S>                                                                              <C>             <C>
ASSETS

CURRENT ASSETS:

     Cash and cash equivalents                                                     $    22,208     $    23,515
     Trade accounts and notes receivable, net                                           56,691         141,077
     Recoverable income taxes                                                            8,298               -
     Inventories, net:
         Raw materials                                                                  34,593          31,722
         Package materials                                                              13,394          13,081
         Finished goods                                                                 95,241         120,550
         Other                                                                           1,452           1,024
                                                                                 --------------  --------------
                                                                                       144,680         166,377

     Deferred income taxes                                                              55,138          57,713
     Other                                                                              28,194          26,636
                                                                                 --------------  --------------
         Total current assets                                                          315,209         415,318

PROPERTY, PLANT AND EQUIPMENT, NET                                                     537,808         564,524

GOODWILL, NET                                                                          378,495         391,449

TRADEMARKS, TRADE NAMES AND OTHER INTANGIBLES, NET                                     222,326         226,084

PREPAID PENSION                                                                         36,078          38,205

ASSETS HELD FOR SALE                                                                     6,737           2,972

OTHER ASSETS                                                                            16,182          17,228
                                                                                 --------------  --------------

         Total assets                                                              $ 1,512,835     $ 1,655,780
                                                                                 ==============  ==============

                       THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONSOLIDATED FINANCIAL STATEMENTS.

                                                                 2
</TABLE>
<PAGE>
<TABLE>
                                                        KEEBLER FOODS COMPANY

                                                     CONSOLIDATED BALANCE SHEETS

                                                             (UNAUDITED)

                                          (IN THOUSANDS EXCEPT SHARE AND PER SHARE AMOUNTS)
<CAPTION>
                                                                                    JULY 17,       January 2,
                                                                                      1999            1999
                                                                                 --------------  --------------
<S>                                                                              <C>             <C>
LIABILITIES AND SHAREHOLDERS' EQUITY

CURRENT LIABILITIES:

     Current maturities of long-term debt                                          $    37,299     $   112,730
     Trade accounts payable                                                            137,252         143,572
     Other liabilities and accruals                                                    239,903         232,087
     Income taxes payable                                                                    -          10,779
     Plant and facility closing costs and severance                                     28,074          11,018
                                                                                 --------------  --------------
         Total current liabilities                                                     442,528         510,186

LONG-TERM DEBT                                                                         462,753         541,765

OTHER LIABILITIES:
     Deferred income taxes                                                             137,821         147,098
     Postretirement/postemployment obligations                                          64,064          63,754
     Plant and facility closing costs and severance                                     18,728          15,563
     Deferred compensation                                                              21,279          19,368
     Other                                                                              32,687          28,745
                                                                                 --------------  --------------
         Total other liabilities                                                       274,579         274,528

COMMITMENTS AND CONTINGENCIES

SHAREHOLDERS' EQUITY:
     Preferred stock ($.01 par value; 100,000,000 shares authorized and
         none issued)                                                                        -               -
     Common stock ($.01 par value; 500,000,000 shares authorized and
         84,550,864 and 84,125,164 shares issued, respectively)                            845             841
     Additional paid-in capital                                                        178,514         169,532
     Retained earnings                                                                 178,915         167,608
     Treasury stock                                                                    (25,299)         (8,680)
                                                                                 --------------  --------------
         Total shareholders' equity                                                    332,975         329,301
                                                                                 --------------  --------------

         Total liabilities and shareholders' equity                                $ 1,512,835     $ 1,655,780
                                                                                 ==============  ==============

                       THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONSOLIDATED FINANCIAL STATEMENTS.

                                                                 3
</TABLE>
<PAGE>
<TABLE>
                                                        KEEBLER FOODS COMPANY

                                                CONSOLIDATED STATEMENTS OF OPERATIONS

                                                             (UNAUDITED)

                                               (IN THOUSANDS EXCEPT PER SHARE AMOUNTS)

<CAPTION>
                                                              TWELVE           Twelve       TWENTY-EIGHT    Twenty-Eight
                                                           WEEKS ENDED      Weeks Ended     WEEKS ENDED     Weeks Ended
                                                          JULY 17, 1999    July 18, 1998   JULY 17, 1999   July 18, 1998
                                                          --------------   --------------  --------------  --------------
<S>                                                       <C>              <C>             <C>             <C>
NET SALES                                                   $   587,847      $   490,042     $ 1,439,880     $ 1,126,788

COSTS AND EXPENSES:
   Cost of sales                                                257,349          208,685         638,052         472,772
   Selling, marketing and administrative expenses               273,349          241,261         667,691         579,437
   Other                                                          8,417            1,916          14,760           4,723
   Restructuring and impairment charge                           69,208                -          69,208               -
                                                          --------------   --------------  --------------  --------------
(LOSS) INCOME FROM OPERATIONS                                   (20,476)          38,180          50,169          69,856

   Interest (income)                                               (315)          (1,017)           (941)         (1,406)
   Interest expense                                               8,399            5,725          22,341          13,555
                                                          --------------   --------------  --------------  --------------
INTEREST EXPENSE, NET                                             8,084            4,708          21,400          12,149
                                                          --------------   --------------  --------------  --------------

(LOSS) INCOME BEFORE INCOME TAX (BENEFIT) EXPENSE               (28,560)          33,472          28,769          57,707
   Income tax (benefit) expense                                  (7,190)          14,041          17,462          24,236
                                                          --------------   --------------  --------------  --------------

NET (LOSS) INCOME                                           $   (21,370)     $    19,431     $    11,307     $    33,471
                                                          ==============   ==============  ==============  ==============

BASIC NET (LOSS) INCOME PER SHARE                           $     (0.25)     $      0.23     $      0.14     $      0.40
WEIGHTED AVERAGE SHARES OUTSTANDING                              83,778           83,779          83,818          82,799

DILUTED NET (LOSS) INCOME PER SHARE                         $     (0.24)     $      0.22     $      0.13     $      0.38
WEIGHTED AVERAGE SHARES OUTSTANDING                              87,622           87,748          87,871          87,243


                       THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONSOLIDATED FINANCIAL STATEMENTS.

                                                                 4
</TABLE>
<PAGE>
<TABLE>
                                                        KEEBLER FOODS COMPANY

                                                CONSOLIDATED STATEMENTS OF CASH FLOWS

                                                             (UNAUDITED)

                                                           (IN THOUSANDS)
<CAPTION>
                                                                                    TWENTY-EIGHT        Twenty-Eight
                                                                                     WEEKS ENDED         Weeks Ended
                                                                                    JULY 17, 1999       July 18, 1998
                                                                                   ---------------     ---------------
<S>                                                                                <C>                 <C>
CASH FLOWS PROVIDED FROM OPERATING ACTIVITIES
     Net income                                                                         $  11,307           $  33,471
     Adjustments to reconcile net income to cash from
       operating activities:
         Depreciation and amortization                                                     43,171              31,549
         Deferred income taxes                                                             (6,702)             (5,705)
         Loss on sale of property, plant and equipment                                        514                  36
         Income tax benefit related to stock options exercised                              6,541                   -
         Restructuring and impairment charge                                               46,071                   -
     Changes in assets and liabilities:
         Trade accounts and notes receivable, net                                         (21,614)            (16,891)
         Inventories, net                                                                  21,697                (993)
         Recoverable income taxes and income taxes payable                                (19,077)              7,411
         Other current assets                                                              (1,558)             (3,155)
         Trade accounts payable and other current liabilities                                 616              10,167
         Plant and facility closing costs and severance                                    19,861              (3,692)
     Other, net                                                                             7,864               3,211
                                                                                   ---------------     ---------------
            Cash provided from operating activities                                       108,691              55,409

CASH FLOWS (USED BY) INVESTING ACTIVITIES

     Capital expenditures                                                                 (49,801)            (21,466)
     Proceeds from property disposals                                                       2,420                 414
                                                                                   ---------------     ---------------
            Cash (used by) investing activities                                           (47,381)            (21,052)

CASH FLOWS (USED BY) PROVIDED FROM FINANCING ACTIVITIES
     Purchase of treasury stock                                                           (16,619)             (4,685)
     Exercise of options and warrant                                                        2,445              20,305
     Proceeds from receivables securitization                                             106,000                   -
     Long-term debt repayments                                                            (94,443)            (12,300)
     Revolving facility, net                                                              (60,000)                  -
                                                                                   ---------------     ---------------
            Cash (used by) provided from financing activities                             (62,617)              3,320
                                                                                   ---------------     ---------------
            (Decrease) increase in cash and cash equivalents                               (1,307)             37,677
            Cash and cash equivalents at beginning of period                               23,515              27,188
                                                                                   ---------------     ---------------
            Cash and cash equivalents at end of period                                  $  22,208           $  64,865
                                                                                   ===============     ===============



                       THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE CONSOLIDATED FINANCIAL STATEMENTS.

                                                                 5
</TABLE>
<PAGE>
                              KEEBLER FOODS COMPANY

                 NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
                                   (UNAUDITED)

- --------------------------------------------------------------------------------

1.       BASIS OF PRESENTATION

INTERIM FINANCIAL STATEMENTS

The unaudited interim  consolidated  financial  statements  included herein were
prepared  pursuant to the rules and regulations for interim  reporting under the
Securities Exchange Act of 1934.  Accordingly,  certain information and footnote
disclosures normally  accompanying the annual financial statements were omitted.
The  interim  consolidated  financial  statements  and  notes  should be read in
conjunction with the annual audited consolidated  financial statements and notes
thereto. The accompanying  unaudited interim  consolidated  financial statements
contain all  adjustments,  consisting only of normal  adjustments,  which in the
opinion of management were necessary for a fair statement of the results for the
interim periods.  Results for the interim periods are not necessarily indicative
of results for the full year.

BUSINESS AND OWNERSHIP

On January 21, 1999,  Keebler Foods Company  ("Keebler") made a secondary public
offering of 16,200,000 shares of common stock.  Artal Luxembourg S.A.  ("Artal")
and Claremont Enterprises, Limited ("Claremont") sold all of the shares, with no
proceeds  from the offering  going to Keebler.  As a result,  Artal's  ownership
percentage  decreased from  approximately  21% to 2% and  Claremont's  ownership
percentage was reduced from  approximately  6% to 5% of the  outstanding  common
stock.  Management's  ownership  remained at  approximately 2% and the ownership
percentage of Flowers Industries, Inc. remained unchanged at approximately 55%.

FISCAL YEAR

Keebler's  fiscal year  consists of thirteen  four week  periods  (fifty-two  or
fifty-three  weeks)  and ends on the  Saturday  nearest  December  31. The first
quarter consists of four four-week periods.

RECLASSIFICATIONS

Certain  reclassifications  of prior  period data have been made to conform with
the current period reporting.


2.       ASSETS HELD FOR SALE

On May 14, 1999, management announced the closure of the Sayreville,  New Jersey
manufacturing  facility in order to eliminate  excess capacity within  Keebler's
manufacturing network. As part of the total restructuring and impairment charge,
the  Sayreville  facility was placed for sale together with other idle machinery
and equipment held at various Keebler facilities. In addition, in June 1999, the
Atlanta,  Georgia manufacturing facility, which had been held for sale, was sold
for $1.2 million with a realized loss of approximately $0.6 million. Disposition
of the  remaining  assets  held for sale is  expected  to occur  within the next
thirty-six months without a significant gain or loss.


3.       RECEIVABLES SECURITIZATION

On January 29, 1999,  Keebler  entered  into a  Receivables  Purchase  Agreement
("Agreement")  to replace  $75.0  million  of debt held under a Bridge  facility
allowing funds to be borrowed at a lower cost to the Company. The accounting for
this  Agreement  is  governed  by SFAS No. 125  "Accounting  for  Transfers  and
Servicing of Financial Assets and  Extinguishments  of  Liabilities."  Under the
guidelines  of SFAS No.  125,  a  special-purpose  entity was  created,  Keebler
Funding Corporation,  as a subsidiary of Keebler Foods Company. All transactions
under this Agreement occur through  Keebler Funding  Corporation and are treated
as a sale of accounts receivable and not as a debt instrument. At July 17, 1999,
a net $106.0 million of accounts receivable have been sold at fair value.

                                        6
<PAGE>
                             KEEBLER FOODS COMPANY

           NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                                   (UNAUDITED)


4.       RESTRUCTURING AND IMPAIRMENT CHARGE

As part of the  continuing  process of  integrating  the  business of  President
International,  Inc. into our operations, on May 14, 1999, Keebler announced the
decision to close its  manufacturing  facility in Sayreville,  New Jersey due to
excess  capacity  within the  Company's  18-plant  manufacturing  network.  As a
result,  a pre-tax  restructuring  and impairment  charge to operating income of
$69.2  million was  recorded in the second  quarter  ending July 17,  1999.  The
restructuring  and  impairment  charge  included  $23.1  million  for cash costs
related to  severance  and other exit costs from the  Sayreville  facility.  The
remaining $46.1 million was non-cash  charges for asset  impairments  related to
the Sayreville closing,  including write-downs of property,  plant and equipment
at  Sayreville  and  equipment at other  locations,  and a reduction of goodwill
acquired  in  the  acquisition  of  Sunshine   Biscuits,   Inc.  in  June  1996.
Approximately  650 total employees will be terminated as a result of the closing
of the Sayreville facility, of which approximately 600 employees are represented
by unions.  At July 17, 1999,  approximately  460 employees under union contract
have been  terminated  and  approximately  $3.2  million of cash costs have been
spent  related to severance and other exit costs from the  Sayreville  facility.
The exit activities are expected to be substantially  complete by the end of the
third quarter of 1999.


5.       SEGMENT INFORMATION

In 1998,  Keebler  adopted  Statement  of Financial  Standards  ("SFAS") No. 131
"Disclosures about Segments of an Enterprise and Related Information." Keebler's
reportable  segments are Branded and  Specialty.  The  reportable  segments were
determined  using  Keebler's  method of internal  reporting,  which  divides and
analyzes the business by sales channel.  The nature of the  customers,  products
and method of distribution  can vary by sales channel.  The reportable  segments
represent an  aggregation  of similar  sales  channels.  The Branded  segment is
comprised of sales channels that principally  market brand name cookie,  cracker
and  brownie  products  to retail  outlets,  as well as  private  label  biscuit
products. Either a Keebler sales employee or a distributor sells products in the
Branded  segment.  The sales  channels in the Specialty  segment  primarily sell
cookie and cracker  products that are  manufactured on a made-to-order  basis or
that are produced in individual packs to be used in various  institutions (i.e.,
restaurants,  hospitals,  etc.),  as well as cookies  manufactured  for the Girl
Scouts of America.  Many of the products sold by the Specialty  segment are done
so through the use of brokers.

Keebler  evaluates  the  performance  of the  reportable  segments and allocates
resources based on the segment's profit contribution, defined as earnings before
certain functional support costs, amortization, interest and income taxes. While
the  accounting  policies  for each  reportable  segment are the same as for the
total  company,  the  cost  of  sales  used  to  determine  a  segment's  profit
contribution is calculated using standard costs for each product, whereas actual
cost of sales is used to determine consolidated operating income (loss).

There are no intersegment  transactions that result in revenue or profit (loss).
Asset  information by reportable  segment is not presented,  as Keebler does not
report or generate such information  internally.  However,  depreciation expense
included  in the  determination  of a  segment's  profit  contribution  has been
presented.  The  depreciation  expense for each reportable  segment reflects the
amount  absorbed  in  the  standard  cost  of  products  sold,  as  well  as the
depreciation that relates to assets used entirely by the respective segment. The
following table presents certain information included in the profit contribution
of each  segment for the twelve  weeks ended July 17, 1999 and July 18, 1998 and
the twenty-eight weeks ended July 17, 1999 and July 18, 1998.

                                       7
<PAGE>
                              KEEBLER FOODS COMPANY

           NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
                                   (UNAUDITED)


5.       SEGMENT INFORMATION (CONTINUED)
<TABLE>
<CAPTION>

                                                      Branded           Specialty
                                                      Segment            Segment            Other (a)             Total
                                                  ---------------    ----------------    ----------------    ---------------
<S>                                               <C>                <C>                 <C>                 <C>
                                                                               (IN THOUSANDS)
TWELVE WEEKS ENDED JULY 17, 1999:
NET SALES TO EXTERNAL CUSTOMERS.............         $   483,815          $  104,032           $       -        $   587,847
DEPRECIATION EXPENSE........................               4,387               1,349               9,466             15,202
PROFIT CONTRIBUTION.........................              75,830              19,250                   -             95,080

TWELVE WEEKS ENDED JULY 18, 1998:
Net sales to external customers.............         $   400,158          $   89,884           $       -        $   490,042
Depreciation expense........................               5,215               1,401               7,102             13,718
Profit contribution.........................              60,589              18,821                   -             79,410

TWENTY-EIGHT WEEKS ENDED JULY 17, 1999:
NET SALES TO EXTERNAL CUSTOMERS.............         $ 1,106,668          $  333,212           $       -        $ 1,439,880
DEPRECIATION EXPENSE........................              11,338               3,410              17,837             32,585
PROFIT CONTRIBUTION.........................             157,208              72,724                   -            229,932

TWENTY-EIGHT WEEKS ENDED JULY 18, 1998:
Net sales to external customers.............         $   921,636          $  205,152           $       -        $ 1,126,788
Depreciation expense........................              12,744               3,134              11,948             27,826
Profit contribution.........................             121,837              44,099                   -            165,936

</TABLE>
(a) Represents  expenses incurred by the functional support departments that are
    not allocated to the reportable segments.

The net sales to  external  customers  from the  reportable  segments  equal the
consolidated  net  sales  of  Keebler.   A  reconciliation   of  segment  profit
contribution  to total  consolidated  (loss) income from  continuing  operations
before income tax (benefit) expense for the twelve weeks ended July 17, 1999 and
July 18, 1998 and the  twenty-eight  weeks ended July 17, 1999 and July 18, 1998
is as follows:

<TABLE>
<CAPTION>
                                                          Twelve Weeks Ended            Twenty-Eight Weeks Ended
                                                    ------------------------------   ------------------------------
                                                     JULY 17, 1999   July 18, 1998    JULY 17, 1999   July 18, 1998
                                                    --------------  --------------   --------------  --------------
<S>                                                 <C>             <C>              <C>             <C>
                                                                            (IN THOUSANDS)
(LOSS) INCOME BEFORE INCOME TAX
   (BENEFIT) EXPENSE:
Reportable segment's profit contribution......          $  95,080       $  79,410       $  229,932      $  165,936
Unallocated functional support costs (b)......             46,348          41,230          110,555          96,080
Restructuring and impairment charge...........             69,208               -           69,208               -
Interest expense, net.........................              8,084           4,708           21,400          12,149
                                                    --------------  --------------   --------------  --------------
  (Loss) Income before Income Tax
   (Benefit) Expense..........................          $ (28,560)      $  33,472       $   28,769      $   57,707
                                                    ==============  ==============   ==============  ==============
</TABLE>

(b) Includes  support  costs such as  distribution,  research  and  development,
    corporate administration and other (income) expense, which are not allocated
    internally to reportable segments.



                                       8
<PAGE>
    ITEM 2:  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
             RESULTS OF OPERATIONS

OVERVIEW

    MATTERS AFFECTING COMPARABILITY

    The following discussion of the financial condition and results of
operations for the twelve and twenty-eight weeks ended July 17, 1999 and July
18, 1998 should be read in conjunction with Keebler's 1998 annual report on Form
10-K filed with the Securities and Exchange Commission on March 22, 1999.

RESULTS OF OPERATIONS

    Results of operations expressed as a percentage of net sales for the twelve
and twenty-eight weeks ended July 17, 1999 and July 18, 1998 are set forth
below:
<TABLE>
<CAPTION>
                                                          Twelve Weeks Ended       Twenty-Eight Weeks Ended
                                                      --------------------------- ---------------------------
                                                        July 17,       July 18,     July 17,      July 18,
                                                          1999           1998         1999          1998
                                                      ------------- ------------- ------------- -------------
 <S>                                                  <C>           <C>           <C>           <C>
 NET SALES.........................................        100.0%        100.0%        100.0%        100.0%
 Cost of sales.....................................         43.8          42.6          44.3          42.0
 Selling, marketing and administrative expenses....         46.5          49.2          46.4          51.4
 Restructuring and impairment charge...............         11.8             -           4.8             -
 (LOSS) INCOME FROM OPERATIONS.....................         (3.5)          7.8           3.5           6.2
 Interest Expense, net.............................          1.4           1.0           1.5           1.1
 NET (LOSS) INCOME.................................         (3.6)%         4.0%          0.8%          3.0%
</TABLE>

    Keebler's reportable segments are Branded and Specialty, which were
determined using Keebler's method of internal reporting, which divides and
analyzes the business by sales channel. The reportable segments represent an
aggregation of similar sales channels. We evaluate the performance of the
reportable segments and allocate resources based on the segment's profit
contribution, defined as earnings before certain functional support costs,
amortization, interest and income taxes. While the accounting policies for each
reportable segment are the same as for the total company, the cost of sales used
to determine a segment's profit contribution is calculated using standard costs
for each product, whereas actual cost of sales is used to determine consolidated
operating income (loss).

    BRANDED SEGMENT

    The Branded segment sells a number of well-recognized products, primarily
to retail outlets such as supermarkets, mass merchandisers, warehouse club
stores, convenience stores and drug stores, as well as to private label
retailers.
<TABLE>
<CAPTION>
                                           Twelve Weeks Ended                     Twenty-Eight Weeks Ended
                             ------------------------------------------- -------------------------------------------
                                 July 17, 1999         July 18, 1998         July 17, 1999         July 18, 1998
                             --------------------- --------------------- --------------------- ---------------------
                                  $          %          $          %          $          %          $          %
                             ---------- ---------- ---------- ---------- ---------- ---------- ---------- ----------
 <S>                         <C>        <C>        <C>        <C>        <C>        <C>        <C>        <C>
                                                                  ($ IN MILLIONS)

 NET SALES..................   $ 483.8               $ 400.1              $1,106.7               $ 921.6

 PROFIT CONTRIBUTION........   $  75.8      15.7%    $  60.6      15.1%   $  157.2      14.2%    $ 121.8      13.2%
</TABLE>


                                       9
<PAGE>

    For the twelve weeks ended July 17, 1999, net revenues in the Branded
segment of $483.8 million increased 20.9% over the same period a year ago and
net sales for the first half of 1999 of $1,106.7 million finished 20.1% above
the comparable period of 1998. The acquisition of President International, Inc.
("President") contributed $65.2 million and $153.5 million of total revenues in
the second quarter and first half of 1999, respectively. Excluding the impact of
President, Keebler experienced core business growth of 4.6% compared to the
year-earlier quarter and first half revenues exceeded 1998 by $31.5 million or
3.4%. Sales of new products, together with on-going expansion of the CHEEZ-IT
brand, drove the revenue growth in both the second quarter and the first half of
1999. New product introductions in the second quarter included KEEBLER DOUBLE
FUDGE AND CARAMEL cookies and KEEBLER WHEAT 'N' CHEDDAR sandwich crackers.
Increased sales of the CHEEZ-IT brand were achieved through new product
introductions, as well as growth in the core product lines. Sales for the first
half continued to be favorably impacted by new product introductions from
earlier in the year including KEEBLER PEANUT BUTTER FUDGE STICKS, KEEBLER EL
FUDGE with peanut butter cream cookies, HOMESTYLE SOFT BATCH cookies and
CHEEZ-IT Snack Mix, as well as new single serve products. Product culls related
to the repositioning of the former, lower margin Sunshine cookies, while
converting the remaining Sunshine cookie products to the Keebler brand, limited
the Branded segment revenue gains in both the second quarter and first half of
1999. Growth in the retail business outside supermarkets, including at mass
merchandisers and in convenience channels, added to the improvement over the
prior year. Price increases taken at the beginning of the year also favorably
impacted revenues in the current quarter and first half of 1999.

    The Branded segment's profit contribution was $75.8 million, or 15.7% of
net sales, in the second quarter of 1999 and $157.2 million, or 14.2% of net
sales, in the first half of 1999. The growth in profit contribution for the
twelve and twenty-eight weeks ended July 17, 1999 was driven by a higher gross
margin achieved on Keebler's core products furthered by improved productivity at
our bakeries and the inclusion of President results. The gross margin rate on
President products is lower than our core products, resulting in an overall
decline in gross margin in the Branded segment compared to the prior year. Yet
as a percentage of net sales, selling, marketing and administrative expenses
declined due to both the addition of President products which generate lower
selling and distribution costs and improvements in Keebler's core distribution
system. These factors caused a 0.6 percentage point and 1.0 percentage point
increase in profit contribution in the second quarter and first half of 1999,
respectively.

    SPECIALTY SEGMENT

    The Specialty segment produces cookies and crackers for the foodservice
market, custom-baked products for other marketers of branded food products,
including sales of cookies to the Girl Scouts of America, and preformed pie
crusts. This segment also imports and distributes CARR'S crackers in the U.S.
under an exclusive long-term licensing and distribution agreement with United
Biscuits.

<TABLE>
<CAPTION>
                                           Twelve Weeks Ended                     Twenty-Eight Weeks Ended
                             ------------------------------------------- -------------------------------------------
                                 July 17, 1999         July 18, 1998         July 17, 1999         July 18, 1998
                             --------------------- --------------------- --------------------- ---------------------
                                  $          %          $          %          $          %          $          %
                             ---------- ---------- ---------- ---------- ---------- ---------- ---------- ----------
 <S>                         <C>        <C>        <C>        <C>        <C>        <C>        <C>        <C>
                                                                  ($ IN MILLIONS)

 NET SALES..................   $ 104.0               $  89.9               $ 333.2               $ 205.2

 PROFIT CONTRIBUTION........   $  19.2      18.5%    $  18.8      20.9%    $  72.7      21.8%    $  44.1      21.5%
</TABLE>

    Net sales in the Specialty segment of $104.0 million and $333.2 million for
the second quarter and first half of 1999 surpassed the same periods last year
by $14.1 million and $128.0 million, respectively. The improvement represented a
15.7% increase in the second quarter and a 62.4% improvement for the
year-to-date period, with the inclusion of President accounting for $13.5
million and $119.8 million of the respective period's revenue growth. Higher
sales of custom-baked products for other marketers of branded food products
continued to drive the growth in the Specialty core business resulting in a 4.0%
increase for the first half of 1999. Volume declines in the foodservice market
and a soft pie crust market offset some of the custom-baked product gains.

                                       10
<PAGE>

    Profit contribution for the Specialty segment was $19.2 million or 18.5%,
as a percentage of net sales, for the twelve weeks ended July 17, 1999, and
$72.7 million or 21.8%, as a percentage of net sales, for the first half of
1999. Removing the effects of President in the quarter, the profit contribution
margin declined approximately 1.4 percentage points from the year-earlier
quarter. Savings from cost reduction programs were not enough to completely
offset the effects of select volume declines in some of the Specialty channels.

    COST OF SALES

    Cost of sales in the second quarter of 1999 was $257.3 million, or 43.8% of
net sales, compared to $208.7 million, or 42.6% of net sales, in the same
quarter of 1998. For the twenty-eight weeks ended July 17, 1999, cost of sales
was $638.1 million, or 44.3% of net sales, versus $472.8 million, or 42.0% of
net sales, from a year ago. The addition of President was the direct cause of
the increase in cost of sales for the current quarter and first half of 1999,
both in dollar spending and as a percentage of net sales. Before including the
sale of President products, cost of sales, as a percentage of net sales, was
40.8% and 41.1% for the twelve and twenty-eight weeks ended July 17, 1999,
respectively. In both the second quarter and first half of 1999, cost of sales
was also favorably impacted by initiatives aimed at improving productivity and
efficiency at our manufacturing facilities, other cost reduction programs and
lower raw and packaging material costs. A shift in the sales mix to products
with higher production costs in both the Branded and Specialty segments
partially offset the benefits achieved from the cost reduction programs.

    SELLING, MARKETING AND ADMINISTRATIVE EXPENSES

    Selling, marketing and administrative expenses of $273.3 million and $667.7
million for the second quarter and first half of 1999, respectively, were $32.1
million and $88.3 million higher than the year-earlier comparable periods. The
13.3% and 15.2% increases in selling, marketing and administrative expenses for
the quarter and year-to-date periods, respectively, was principally driven by
the inclusion of President expenses. The balance of the increase in selling,
marketing and administrative expenses was mainly due to higher volume coupled
with increased marketing expenses associated with our continuing efforts to
build brand equity. Advertising and consumer promotion spending was $23.0
million and $56.6 million for the twelve and twenty-eight weeks ended July 17,
1999, compared to $21.7 million and $51.7 million for the twelve and
twenty-eight weeks ended July 18, 1998. Selling, marketing and administrative
expenses, before including the impact of President, as a percentage of net
sales, declined 2.7 and 5.0 percentage points for the second quarter and first
half, respectively.

    OTHER

    Other expense for the twelve and twenty-eight weeks ended July 17, 1999,
was $8.4 million and $14.8 million, respectively, compared to $1.9 million and
$4.7 million for the twelve and twenty-eight weeks ended July 18, 1998. For both
the second quarter and year-to-date periods, the increase was principally due to
incremental amortization expense resulting from over $400 million of intangible
assets added from the President acquisition. Additionally, $2.3 million of the
increase related to the various fees and costs associated with the selling of
accounts receivable under the Receivables Purchase Agreement ("Agreement"). All
transactions occurring under this Agreement are treated as a sale of accounts
receivable and not as a debt instrument.

    RESTRUCTURING AND IMPAIRMENT CHARGE

    As part of the continuing process of integrating President into our
operations, on May 14, 1999, Keebler announced the decision to close its
manufacturing facility in Sayreville, New Jersey due to the excess capacity
within the Company's 18-plant manufacturing network. As a result, a $69.2
million pre-tax restructuring and impairment charge was recorded in the second
quarter of 1999. The charge includes $23.1 million for cash costs related to
severance and other exit costs from the Sayreville facility. The remaining $46.1
million relates to non-cash charges for asset impairments related to the
Sayreville closing, including write-downs of property, plant and equipment at
Sayreville, equipment at other locations and a reduction of goodwill acquired in
the acquisition of Sunshine Biscuits, Inc. in June 1996.

                                       11
<PAGE>

    INTEREST EXPENSE

    Net interest expense for the second quarter and year-to-date period ended
July 17, 1999, of $8.1 million and $21.4 million was $3.4 million and $9.3
million higher than the second quarter and year-to-date period ended July 18,
1998, respectively. The increase in interest expense for both the quarter and
first half of the year was primarily due to additional interest expense
associated with the incremental debt incurred in the second half of 1998 in
order to finance the acquisition of President. Outstanding debt at July 17,
1999, was $213.6 million above the level outstanding at July 18, 1998. Despite
higher interest expense incurred during 1999, the current financing agreements
contain lower interest rates resulting in an improvement in the weighted average
interest rate of nearly a full percentage point compared to the prior year.

    INCOME TAXES

    Income tax (benefit) expense for the twelve and twenty-eight weeks ended
July 17, 1999, decreased by $21.2 million and $6.8 million, respectively,
compared to the same periods a year ago. The reduction in income tax expense was
due principally to a $24.2 million tax benefit arising from the $69.2 million
restructuring and impairment charge taken during the second quarter for the
closure of the Sayreville, New Jersey manufacturing facility. Also contributing
to the reduction in income tax expense was the adjustment of the anticipated
effective income tax rate for 1999 to 42.5% from 43%. The reduction in the
annual effective tax rate occurred in anticipation of implementing a change in
the tax basis of the assets and liabilities that resulted from the Keebler
acquisition. This change in tax basis subsequently results in the elimination of
certain intangible amortization. Keebler had provided income taxes at an
effective tax rate of 42% for the twelve and twenty-eight weeks ended July 18,
1998. The inclusion of additional non-deductible goodwill resulting from the
acquisition of President was the primary reason for the higher rate over 1998.
The effective tax rate remains above the federal statutory rate due to
non-deductible expenses, primarily the amortization of intangibles, resulting
from the Sunshine and President acquisitions.

    NET (LOSS) INCOME

    The twelve weeks ended July 17, 1999, resulted in a net loss of $21.4
million with the decrease from the prior year second quarter directly
attributable to the $69.2 million restructuring and impairment charge for the
closure of the Sayreville, New Jersey manufacturing facility. Year-to-date net
income of $11.3 million was $22.2 million lower than the comparable period of
the prior year with the decline also attributable to the restructuring and
impairment charge recorded in the second quarter. Mitigating the effects of this
charge was the inclusion of President results and integration synergies in 1999,
and revenue gains combined with cost savings achieved from the Keebler core
business.

LIQUIDITY AND CAPITAL RESOURCES

    For the first half of 1999, cash provided from operating activities was
$108.7 million. Year-to-date net earnings of $11.3 million and a reduced
investment in inventories of $21.7 million were partially responsible for the
positive cash flow. The lower inventory levels were due principally to the
depletion of the Girl Scout finished goods inventory that existed at year- end
in anticipation of the annual Girl Scout cookie sale that occurred during the
first quarter of the year. In addition, the restructuring and impairment charge
recorded in the second quarter of 1999 included $46.1 million relating to the
non-cash write-down of impaired property, plant and equipment and intangible
assets, while the remaining portion of the charge related to cash costs, the
majority of which will be paid out in future periods. Partially offsetting these
cash resources was an increased investment in trade accounts and notes
receivable of $21.6 million.

    During the first twenty-eight weeks of 1999, cash used by investing
activities of $47.4 million was primarily utilized to fund capital expenditures.
The majority of the $49.8 million in capital spending in the first half of 1999
was used to automate, upgrade and enhance the existing manufacturing and
distribution facilities and to relocate production from the recently closed
Sayreville facility to other locations. Also, funds were spent on information
technology to transition the President facilities onto the Keebler SAP R/3
information system and to ensure Y2K compliance. Proceeds received from asset
disposals of $2.4 million partially offset capital expenditures, with the sale
of the Atlanta manufacturing facility accounting for $1.2 million of the
proceeds.

                                       12

<PAGE>

    Financing activities used $62.6 million of cash in the first twenty-eight
weeks of 1999 principally to make various long-term debt payments to paydown the
Revolving facility, extinguish the Bridge facility and make regularly scheduled
principal payments. Additionally, $16.6 million was spent to repurchase common
stock into treasury. Net cash proceeds of $106.0 million received from the sale
of accounts receivable under the Receivables Purchase Agreement entered into in
the first quarter of 1999, which allows funds to be borrowed at a lower cost to
the Company, partially offset the uses of cash. An additional $2.4 million of
cash was generated from employee stock options exercised during the first half
of 1999.

    As of July 17, 1999, cash and cash equivalents were $22.2 million,
long-term debt outstanding was $462.8 million and current maturities were $37.3
million. Available borrowings under Keebler's Revolving facility were $350.0
million, of which $25.0 million was outstanding at July 17, 1999. Keebler has
met all financial covenants contained in the financing agreements. Available
cash, as well as existing credit facilities, are expected to be sufficient to
meet normal operating requirements for the foreseeable future.

NEW ACCOUNTING PRONOUNCEMENTS

    On May 19, 1999, the Financial Accounting Standards Board ("FASB") delayed
the effective date of Statement of Financial Accounting Standards ("SFAS") No.
133, "Accounting for Derivative Instruments and Hedging Activities." Citing
concerns about companies' ability to both modify their information systems for
year 2000 readiness and become educated with the new derivatives and hedging
standard, the FASB has delayed the effective date on SFAS No. 133 for one year,
to fiscal years beginning after June 15, 2000.

YEAR 2000 ISSUE

    The Year 2000 issue arose because many existing computer programs use only
the last two digits to refer to a year. As a result, computer programs may not
properly recognize a year that begins with "20" instead of the familiar "19." If
not corrected, many businesses are at risk for possible computer application
miscalculations or systems failures causing disruptions in business operations.
These risks are commonly referred to as the "Y2K issues."

    We utilize software and related technologies that will be affected by the
date change in the year 2000. We have completed a comprehensive review of our
computer systems and non-information technology systems to identify potential
Y2K issues. Since we have implemented the SAP R/3 Enterprise Wide Information
Systems ("SAP") and Manugistics software, both of which were developed/purchased
as Y2K compliant, we do not anticipate that the impact of Y2K issues on our
business will be material. In order to assess our Y2K readiness, Keebler
conducted a complete simulation of the SAP production environment during the
second quarter of 1999 which incorporated the December 29, 1999 through January
4, 2000 and February 28, 2000 through March 2, 2000 timeframes. The overall
success of the full production simulation is further indication that the risk
factors for potential issues in the year 2000 are minimal for the SAP
environment. Additionally, secondary information systems, which are not material
to our ability to forecast, manufacture or deliver product, have been reviewed
and Y2K issues identified. We are currently in the process of correcting or
upgrading these systems. We intend to be Y2K compliant on all critical systems
before the end of the third quarter of 1999.

    We have undertaken efforts to verify that all of our material vendors and
suppliers will be Y2K compliant. Specifically, we sent a comprehensive
questionnaire to all of our significant suppliers and vendors regarding their
Y2K compliance in an attempt to identify any problem areas with respect to these
groups. Although the results of the questionnaire indicated that our material
vendors and suppliers intend to be Y2K compliant before the end of 1999, they
were not able to provide us any assurances. We are currently in the process of
developing a contingency plan to address any potential Y2K failures caused by a
third party. We expect the contingency plan to be finalized before the end of
the third quarter of 1999. While we cannot assure that third parties will
convert their systems in a timely manner and in a way compatible with our
systems, we believe that our actions with third parties detailed above, along
with the development of a contingency plan, will minimize these risks.

    We currently estimate that the incremental costs for becoming Y2K compliant
are approximately $2.5 - $3.0 million, which will be funded by cash provided
from operations and expensed as incurred. Spending of $2.3 million against this
estimate has occurred to date. This estimate is exclusive of Y2K issues
regarding the President acquisition. We have completed a comprehensive review of
President's computer systems and non-information technology systems to identify
potential Y2K issues. Many of the Y2K risks at President will be mitigated
through our implementation of the SAP R/3

                                       13
<PAGE>

Enterprise Wide Information Systems and Manugistics software at the
President facilities. We expect this implementation to also be completed before
the end of the third quarter of 1999. We estimate additional costs of
approximately $0.3 million will be necessary to correct or upgrade President's
secondary information systems in order to make them Y2K compliant. All spending
related to President is expected to occur by the end of the third quarter of
1999.

    Based on the progress we have made in addressing our Y2K issues and our
compliance with Y2K issues on our primary business systems, we do not foresee
significant risks associated with our Y2K compliance at this time. However, we
are in the process of developing a comprehensive contingency plan to address
potential critical Y2K issues. Our proposal will include plans for such issues
as utility outages, equipment failures, facility checks on January 1, 2000 and
review of adequate stock levels. We are also identifying activities that may be
completed in advance of January 1, 2000. We expect this contingency plan to be
completed by the end of the third quarter of 1999.

    The information presented above sets forth the steps we have taken to
address the Y2K issues. While we do not expect compliance with Y2K issues or the
most reasonably likely worst case scenario and related contingency plan to have
a material impact on our business, results of operations or financial condition,
there can be no assurance that a failure to be fully compliant by the Year 2000
would not have a material adverse impact on us. Although we have spent a large
amount of time and resources to address the Y2K issue, there is no assurance
that we will be successful in our efforts to identify and address all Y2K
issues. Even if we act in a timely manner to complete all planned review,
analysis, remediation and any contingency planning, there may be problems which
are discovered in the future and cannot be corrected in time to prevent an
adverse consequence. Also, there can be no guarantee that the systems of other
companies, banks, utilities and government agencies on which we rely will be
converted in a timely manner or that their contingency planning will be able to
fully address all potential interruptions.

    The above discussion of our efforts and expectations relating to Y2K
compliance is forward-looking based on our best estimates given information that
is currently available and is subject to change. Readers are cautioned that
forward-looking statements contained in this discussion should be read in
conjunction with our disclosure under the heading "FORWARD-LOOKING STATEMENTS"
that follows below.

FORWARD-LOOKING STATEMENTS

    Certain statements incorporated by reference or made in this discussion are
"forward-looking statements" within the meaning of the Private Securities
Litigation Reform Act of 1995 (the "Reform Act"). These statements are subject
to the safe harbor provisions of the Reform Act. Such forward-looking statements
include, without limitation, statements about:

    -  the competitiveness of the cookie and cracker industry;
    -  the future availability and prices of raw and packaging materials;
    -  potential regulatory obligations;
    -  our strategies and
    -  other statements that are not historical facts.

    When used in this discussion, the words "anticipate," "believe," "estimate"
and similar expressions are generally intended to identify forward-looking
statements. Because such forward-looking statements involve risks and
uncertainties, there are important factors that could cause actual results to
differ materially from those expressed or implied by such forward-looking
statements, including, but not limited to:

    -  changes in general economic or business conditions (including in the
       cookie and cracker industry);
    -  actions of competitors;
    -  our ability to recover material costs in the pricing of our products;
    -  the extent to which we are able to develop new products and markets for
       our products;
    -  the time required for such development;
    -  the level of demand for such products and
    -  changes in our business strategies.


                                       14
<PAGE>
    ITEM 3:  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

    The principal market risks to which we are exposed that may adversely
affect results of operations and financial position include changes in future
interest rates and raw material prices. We seek to minimize or manage these
market risks through normal operating and financing activities and through the
use of interest rate swap agreements and commodity futures and options
contracts. The use of these instruments is limited to hedging activities and
they are not entered for trading or speculative purposes. These agreements and
contracts are entered into at a corporate level and as such, any income or
expense associated with these transactions is not allocated to our reportable
segments.

    Our exposure to market risk for changes in interest rates relates primarily
to long-term debt obligations. Our current debt structure consists of both fixed
and floating rate debt. Interest rate swap agreements are used to effectively
manage changes in interest rates related to the majority of our borrowings with
the objective of reducing overall interest costs. Sensitivity analysis was used
to assess the impact that changes in market prices have on the fair value of
interest rate swap agreements at year end. The fair value of the interest rate
swap agreements at July 17, 1999, with a notional amount of $521.5 million,
remains comparable to year end. Additionally, interest rates have not fluctuated
materially from year end and therefore, the sensitivity analysis performed as of
January 2, 1999 for interest rate swap agreements remains a valid estimate.

    We enter into commodity futures and options contracts to neutralize the
impact of price increases on raw material purchases that are not likely to be
recovered through higher prices on our products. We also used sensitivity
analysis to assess the potential impact on the fair value of commodity futures
and options contracts. Assuming a ten percent increase or decrease in market
price, the fair value of open contracts with a notional amount of $37.2 million
at July 17, 1999 would be impacted by $3.2 million.


    ITEM 4:    SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

       (a)     Keebler's Annual Meeting of Shareholders ("Meeting") was held on
               May 25, 1999.

       (c)     Represented at the meeting, either in person or by proxy, were
               81,447,213 voting shares that were voted as shown below:

               (i)  To elect three directors to serve for three year terms
                    expiring in the year 2002.  All nominees are named below:

                    -      Sam K. Reed

                           Votes for Election                81,311,100
                           Votes Withheld                       136,113

                    -      Amos R. McMullian

                           Votes for Election                81,311,100
                           Votes Withheld                       136,113

                    -      Wayne H. Pace

                           Votes for Election                81,385,077
                           Votes Withheld                        62,136

               (ii) To ratify the Board of Directors' appointment of
                    PricewaterhouseCoopers LLP as independent public
                    accountants for Keebler for 1999.

                           Votes For Proposal                81,430,307
                           Votes Against Proposal                 4,850
                           Votes Withheld                        12,056

                                       15

<PAGE>
PART II:  OTHER INFORMATION

    ITEM 6:  EXHIBITS AND REPORTS ON FORM 8-K

         (a)      Exhibits

                  Exhibit
                  NUMBER            DESCRIPTION
                  -------           -----------

                    27              Financial Data Schedule

         (b)      Reports on Form 8-K

                  None.


                                       16

<PAGE>
                                   SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange
Act of 1934, the Registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized.


                                       KEEBLER FOODS COMPANY
                                           (Registrant)

                          /s/ Sam K. Reed
                          ------------------------------------------------------
                          Sam K. Reed
                          President, Chief Executive Officer and Director

                          Date:  August 27, 1999


                          /s/ E. Nichol McCully
                          ------------------------------------------------------
                          E. Nichol McCully
                          Senior Vice President and Chief Financial Officer
                          (Principal Financial Officer)

                          Date:  August 27, 1999


                          /s/ James T. Spear
                          ------------------------------------------------------
                          James T. Spear
                          Vice President Finance and Corporate Controller
                          (Principal Accounting Officer)

                          Date:  August 27, 1999




                                       17

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the Keebler Foods
Company Consolidated Balance Sheet at July 17, 1999 and the Consolidated
Statement of Operations for the twenty-eight weeks ended July 17, 1999 found on
pages 2 through 4 of Keebler's Form 10-Q and is qualified in its entirety by
reference to such financial statements.
</LEGEND>
<CIK> 0001018848
<NAME> KEEBLER FOODS COMPANY
<MULTIPLIER> 1,000

<S>                             <C>
<PERIOD-TYPE>                   7-MOS
<FISCAL-YEAR-END>                           JAN-1-2000
<PERIOD-START>                              JAN-3-1999
<PERIOD-END>                               JUL-17-1999
<CASH>                                          22,208
<SECURITIES>                                         0
<RECEIVABLES>                                   64,831
<ALLOWANCES>                                     8,140
<INVENTORY>                                    144,680
<CURRENT-ASSETS>                               315,209
<PP&E>                                         713,317
<DEPRECIATION>                                 175,509
<TOTAL-ASSETS>                               1,512,835
<CURRENT-LIABILITIES>                          442,528
<BONDS>                                        462,753
                                0
                                          0
<COMMON>                                           845
<OTHER-SE>                                     332,130
<TOTAL-LIABILITY-AND-EQUITY>                 1,512,835
<SALES>                                      1,439,880
<TOTAL-REVENUES>                             1,439,880
<CGS>                                          638,052
<TOTAL-COSTS>                                1,374,951
<OTHER-EXPENSES>                                14,760
<LOSS-PROVISION>                                11,034
<INTEREST-EXPENSE>                              21,400
<INCOME-PRETAX>                                 28,769
<INCOME-TAX>                                    17,462
<INCOME-CONTINUING>                             11,307
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    11,307
<EPS-BASIC>                                     0.14
<EPS-DILUTED>                                     0.13


</TABLE>


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