KEEBLER FOODS CO
11-K, 2000-06-28
COOKIES & CRACKERS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                              --------------------

                                    FORM 11-K

(Mark One)
|X|  ANNUAL REPORT PURSUANT TO SECTION 15(D) OF THE SECURITIES EXCHANGE ACT OF
     1934

                   FOR THE FISCAL YEAR ENDED DECEMBER 31, 1999

                                       OR

| |  TRANSITION REPORT PURSUANT TO SECTION 15(D) OF THE SECURITIES EXCHANGE ACT
     OF 1934


                   FOR THE TRANSITION PERIOD FROM          TO

                      COMMISSION FILE NUMBER: NO. 001-13705

                              --------------------



A.  Full title of the plan and the address of the plan, if different from that
    of the issuer named below:


                                 KEEBLER COMPANY
                              SALARIED SAVINGS PLAN



B.  Name of issuer of the securities held pursuant to the plan and the address
    of its principal executive office:

                                 Keebler Company
                                677 Larch Avenue
                               Elmhurst, IL 60126

<PAGE>
                      KEEBLER COMPANY SALARIED SAVINGS PLAN


                                TABLE OF CONTENTS

                                                                         PAGE(S)
                                                                         -------

Report of Independent Accountants.....................................      1

Financial Statements:

         Statement of Net Assets Available for Benefits
              as of December 31, 1999 and 1998........................      2

         Statement of Changes in Net Assets Available for Benefits
              for the years ended December 31, 1999 and 1998..........      3

         Notes to Financial Statements................................     4-8

Supplemental Schedule:
         Schedule of Assets Held for Investment Purposes
             as of December 31, 1999..................................      9

Signatures............................................................     10

Exhibit:

         23       Consent of Independent Accountants


Note:    Supplemental schedules required by the Employee Retirement Income
         Security Act of 1974 that have not been included herein are not
         applicable to the Keebler Company Salaried Savings Plan.



<PAGE>

REPORT OF INDEPENDENT ACCOUNTANTS

To the Retirement Committee of
         Keebler Company Salaried Savings Plan

In our opinion, the accompanying statements of net assets available for benefits
and the  related  statement  of changes in net assets  available  for  benefits,
present fairly, in all material respects,  the net assets available for benefits
of the Keebler  Company  Salaried  Savings  Plan (the "Plan") as of December 31,
1999 and 1998 and the changes in net assets available for benefits for the years
ended  December 31, 1999 and 1998,  in  conformity  with  accounting  principles
generally  accepted in the United  States.  These  financial  statements are the
responsibility  of the Plan's  management;  our  responsibility is to express an
opinion on these  financial  statements  based on our audits.  We conducted  our
audits of these  financial  statements  in accordance  with  auditing  standards
generally  accepted in the United  States which require that we plan and perform
the audits to obtain reasonable assurance about whether the financial statements
are free of material misstatement. An audit includes examining, on a test basis,
evidence  supporting the amounts and  disclosures  in the financial  statements,
assessing the  accounting  principles  used and  significant  estimates  made by
management,  and evaluating the overall  financial  statement  presentation.  We
believe  that our audits  provide a reasonable  basis for the opinion  expressed
above.

Our  audit of the  Plan's  financial  statements  as of and for the  year  ended
December  31,  1999  was made for the  purpose  of  forming  an  opinion  on the
financial statements taken as a whole. The supplemental  schedule of Schedule of
Assets Held for  Investment  Purposes at December 31, 1999 is presented  for the
purpose of additional analysis and is not a required part of the basic financial
statements,  but is  supplementary  information  required by the  Department  of
Labor's Rules and  Regulations  for Reporting and Disclosure  under the Employee
Retirement Security Act of 1974. The supplemental schedule has been subjected to
the procedures applied in the audit of the basic financial  statements as of and
for the year ended December 31, 1999,  and, in our opinion,  is fairly stated in
all material  respects in relation to the basic financial  statements taken as a
whole.



                                                      PRICEWATERHOUSECOOPERS LLP




Chicago, Illinois
June 23, 2000

<PAGE>
<TABLE>
<CAPTION>
                                                KEEBLER COMPANY SALARIED SAVINGS PLAN

                                           STATEMENT OF NET ASSETS AVAILABLE FOR BENEFITS
                                                  AS OF DECEMBER 31, 1999 AND 1998


                                                                                    1999                  1998
                                                                              -----------------     -----------------
<S>                                                                           <C>                   <C>
ASSETS:
      Investments:
           Insurance Company general account                                     $  75,570,436         $  59,796,126
           Pooled separate accounts                                                 90,080,950            58,720,546
           United Biscuits Holdings plc common stock                                   148,822               103,899
           Keebler Foods Company common stock                                        1,254,170                     -
           Participants loans                                                        3,194,303             2,497,119
                                                                              -----------------     -----------------
           Total investments                                                       170,248,681           121,117,690
                                                                              -----------------     -----------------

      Receivables:
           Employer contribution receivable                                          4,878,291             3,572,931
           Employee contribution
                and loan repayment receivable                                          448,613                44,912
           Receivable from President Baking
                Co., Inc. 401(k) Plan (Note 1)                                               -            20,275,345
                                                                              -----------------     -----------------
           Total receivables                                                         5,326,904            23,893,188
                                                                              -----------------     -----------------



                                                                              -----------------     -----------------
           Net assets available for benefits                                     $ 175,575,585         $ 145,010,878
                                                                              =================     =================


                             THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE FINANCIAL STATEMENTS.



                                                                 2
</TABLE>
<PAGE>
<TABLE>
<CAPTION>

                                                KEEBLER COMPANY SALARIED SAVINGS PLAN

                                      STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS
                                           FOR THE YEARS ENDED DECEMBER 31, 1999 AND 1998


                                                                                          1999                 1998
                                                                                    ----------------     ----------------
<S>                                                                                 <C>                  <C>
ADDITIONS:
        Additions to net assets attributed to:
              Contributions:
                   Employee                                                           $  14,448,418        $  10,636,589
                   Employer                                                               4,878,291            3,572,938
                   Rollover balance transfers                                             1,082,125              992,807
                                                                                    ----------------     ----------------
                        Net contributions                                                20,408,834           15,202,334

              Investment income:
                   Interest                                                               4,406,576            3,695,031
                   Dividends                                                                  4,097                6,548
                   Net appreciation in investments                                       15,355,419           11,297,236
                                                                                    ----------------     ----------------
                        Net investment income                                            19,766,092           14,998,815

                                                                                    ----------------     ----------------
                            Total additions                                              40,174,926           30,201,149
                                                                                    ----------------     ----------------

OTHER (DECREASES) INCREASES:
        Fund transfers                                                                            -               (4,160)
        Benefit payments to participants                                                 (9,610,219)          (9,926,401)
        Receivable from President Baking Co.
              Co., Inc. 401(k) Plan (Note 1)                                                      -           20,275,345
                                                                                    ----------------     ----------------
                  Net other (decreases) increases                                        (9,610,219)          10,344,784

                                                                                    ----------------     ----------------
                           Net increase                                                  30,564,707           40,545,933
                                                                                    ----------------     ----------------

Net assets available for benefits:

        Beginning of year                                                               145,010,878          104,464,945
                                                                                    ----------------     ----------------

        End of year                                                                   $ 175,575,585        $ 145,010,878
                                                                                    ================     ================



                             THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE FINANCIAL STATEMENTS.

                                                                  3
</TABLE>
<PAGE>
KEEBLER COMPANY SALARIED SAVINGS PLAN

NOTES TO FINANCIAL STATEMENTS
--------------------------------------------------------------------------------

1.     PLAN DESCRIPTION

       The following brief  description of the Keebler Company  Salaried Savings
       Plan (the "Plan") is provided for general information only.  Participants
       should refer to the Plan agreement for more complete information.

       GENERAL

       The  Plan,  which  became  effective   January  1,  1984,  is  a  defined
       contribution plan offered to eligible  employees of Keebler Foods Company
       ("Keebler").

       The Plan is subject to the provisions of the Employee  Retirement  Income
       Security Act of 1974 ("ERISA").

       Effective  December 31, 1998, the President  Baking Company,  Inc. 401(k)
       Plan merged into the Plan, and was  terminated.  The Plan has assumed all
       assets, liabilities and obligations of the President Baking Company, Inc.
       401(k)  Plan.  Accordingly,  the  statement of net assets  available  for
       benefits and  statement of changes in net assets  available  for benefits
       reflect the  transfer  of net assets of  $20,275,345,  which  occurred in
       April 1999.

       PARTICIPATION AND CONTRIBUTION

       All full-time and regular part-time employees are immediately eligible to
       participate  in the Plan,  with the  exception of employees  covered by a
       collective bargaining agreement, store merchandisers  and other temporary
       employees.  Eligible  employees who elect to  participate in the Plan may
       have Keebler make before-tax  contributions on their behalf in increments
       of 1% to 15% of the participant's compensation.  Before-tax contributions
       are limited by the applicable  laws under ERISA.  Eligible  employees may
       also  contribute an additional 1% to 10% of  compensation on an after-tax
       basis.

       Keebler makes contributions  ranging from zero to fifty cents,  depending
       on company  performance,  for every before-tax dollar  contributed by the
       employee, up to 6% of the employees' eligible pay.

       VESTING

       Participants are 100% vested in employee  contributions  and any earnings
       thereon  immediately  upon entering the Plan.  Participants are vested in
       employer contributions in 20% increments each year of service,  beginning
       with the first year of service.

       PAYMENT OF BENEFIT

       A  participant  is  eligible to receive a  distribution  in the form of a
       single  lump-sum cash payment,  an annuity or a combination  of the above
       upon reaching normal retirement age, or his or her termination as defined
       in the Plan. If the  participant  dies before a distribution is made then
       his or her vested  balance shall be  distributed  in accordance  with the
       participants'  specifications.  An employee may also apply for a hardship
       withdrawal as defined in the Plan. A participant may also receive 100% of
       his or her vested balance upon retirement due to disability.

                                       4

<PAGE>
KEEBLER COMPANY SALARIED SAVINGS PLAN

NOTES TO FINANCIAL STATEMENTS (CONTINUED)
--------------------------------------------------------------------------------

1.     PLAN DESCRIPTION (CONTINUED)

       PARTICIPANT LOANS

       A participant  may borrow an amount no less than $1,000 and not to exceed
       $50,000,  less any loan amounts repaid in the previous  twelve months or,
       50% of his or her vested account balance.  Each loan must be evidenced by
       a  participant  collateral  promissory  note.  Each  loan  bears  a fixed
       interest  rate  determined  on a case by case basis given the  prevailing
       prime  interest  rate  at the  time of the  loan  application.  The  loan
       repayment  period  generally  ranges  between  one and five  years.  Upon
       retirement or termination,  any outstanding  loan balance will be treated
       as a participant distribution.

       ADMINISTRATIVE EXPENSES

       The Plan is administered by a Retirement Committee appointed by Keebler's
       Board of Directors.  All expenses  incurred in the  administration of the
       Plan are paid by Keebler with the exception of certain  transaction  fees
       charged on loans and withdrawals, which are paid by the participants.

       FUND INFORMATION

       Connecticut  General  Life  Insurance  Company  ("CIGNA")  serves  as the
       trustee  and  record  keeper  of the  Plan.  Under  the terms of the Plan
       agreement,  CIGNA invests contributions in fifteen investment accounts in
       proportions  specified by participants.  Participants should refer to the
       Plan agreement for descriptions of investment options.

       Investment  in the United  Biscuits  Holdings  plc Common  Stock fund and
       United  Biscuit  (Holdings)  contains  investments in the common stock of
       United  Biscuits  (Holdings),  plc  (former  ultimate  parent  company of
       Keebler Foods Company).

       Investment  in  Keebler   Foods   Company   Common  Stock  fund  contains
       investments in Keebler's common stock.

       Deposits  allocated to a specific fund are commingled with those of other
       participants  and are  invested in  accordance  with the  policies of the
       specific  fund.  Realized  and  unrealized  gains and losses,  dividends,
       interest  income and expenses are  allocated to  individual  participants
       based on their proportionate interest in the fund.


2.     SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

       BASIS OF ACCOUNTING

       The financial statements of the Plan are prepared on the accrual basis in
       accordance with generally accepted accounting principles.

       REALIZED AND UNREALIZED GAINS AND LOSSES

       The Plan presents in the statement of changes in net assets available for
       benefits the net appreciation in investments,  which consists of realized
       gains or losses and the unrealized  appreciation  (depreciation) on those
       investments.


                                       5

<PAGE>
KEEBLER COMPANY SALARIED SAVINGS PLAN

NOTES TO FINANCIAL STATEMENTS (CONTINUED)
--------------------------------------------------------------------------------

2.     SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

       RISKS AND UNCERTAINTIES

       The Plan provides for various  investment  options in several  investment
       securities.  Investment  securities are exposed to various risks, such as
       interest  rate,  market and credit.  Due to the level of risk  associated
       with certain investment  securities and the level of uncertainty  related
       to  changes  in  the  value  of  investment  securities,  it is at  least
       reasonably  possible  that  changes  in  risks  in the  near  term  would
       materially affect participants' account balances and the amounts reported
       in the  statement of net assets  available for benefits and the statement
       of changes in net assets available for benefits.

       USE OF ESTIMATES

       The  preparation of the Plan's  financial  statements in conformity  with
       generally accepted accounting  principles requires the Plan administrator
       to make estimates and assumptions  that affect the reported amount of net
       assets available for benefits at the date of the financial statements and
       the changes in net assets  available  for benefits  during the  reporting
       period and, when  applicable,  the  disclosures of contingent  assets and
       liabilities at the date of the financial statements. Actual results could
       differ from those estimates.


3.     INVESTMENTS

       The  Plan's   investment  in  an  insurance   company   general   account
       (unallocated  contract) is valued at contract value,  which  approximates
       fair value.  The value  represents  contributions  made to the fund, plus
       interest  at the  contract  rate.  The  interest  rate is  determined  in
       November for the upcoming  Plan year.  The annual yield and the crediting
       interest rate for the years ending  December 31, 1999 and 1998 were 6.25%
       and 6.60%, respectively.

       The Plan's  investment  in the CIGNA  Charter  Large  Company Stock Index
       Fund,  Fidelity Growth  Opportunities  Account,  Janus Worldwide account,
       American (Twentieth) Century Ultra Account,  Fidelity Contrafund Account,
       Lazard Small Cap Account, CIGNA Lifetime 20 Fund, CIGNA Lifetime 30 Fund,
       CIGNA Lifetime 40 Fund,  CIGNA  Lifetime 50 Fund,  CIGNA Lifetime 60 Fund
       and Fidelity  Advisor Balanced Account are valued based on the fair value
       of the underlying  assets in CIGNA's  related pooled  separate  accounts.
       Fair value of the underlying assets is based upon quoted market prices as
       of the last business day of the year.

       The Plan also invests in United Biscuits (Holdings), PLC common stock and
       Keebler  Foods  Company  common  stock,  which are valued  based upon the
       closing  market  price of the  respective  common  stocks  as of the last
       business day of the year.


                                       6

<PAGE>
KEEBLER COMPANY SALARIED SAVINGS PLAN

NOTES TO FINANCIAL STATEMENTS (CONTINUED)
--------------------------------------------------------------------------------

3.     INVESTMENTS (CONTINUED)

       Investments at fair market value are summarized as follows:
<TABLE>
<CAPTION>

                                                                                 1999                  1998
                                                                          ------------------     -----------------
<S>                                                                       <C>                    <C>
       CIGNA Charter Guaranteed Long-Term Fund
         (cost equals fair market value)                                     $  75,570,436 *       $  59,796,126 *
       CIGNA Charter Large Company Stock Index Fund
         (cost $16,217,173 and $12,988,660, respectively)                       24,049,691 *          18,440,529 *
       Fidelity Growth Opportunities Account
         (cost $16,670,055 and $10,883,916, respectively)                       21,586,313 *          16,535,620 *
       Janus Worldwide Account
         (cost $10,200,259 and $5,021,638, respectively)                        15,171,131 *           5,385,170
       American (Twentieth) Century Ultra Account
         (cost $9,063,539 and $5,009,408, respectively)                         12,562,827 *           5,800,026 *
       Fidelity Contrafund Account
         (cost $4,270,826 and $2,708,119, respectively)                          5,571,617             3,185,197
       Lazard Small Cap Account
         (cost $1,801,327 and $1,645,406, respectively)                          1,665,727             1,380,903
       CIGNA Lifetime 20 Fund
         (cost $813,441 and $507,410, respectively)                                984,689               533,184
       CIGNA Lifetime 30 Fund
         (cost $1,076,840 and $914,335, respectively)                            1,322,269               964,783
       CIGNA Lifetime 40 Fund
         (cost $2,241,571 and $2,375,329, respectively)                          2,760,657             2,519,962
       CIGNA Lifetime 50 Fund
         (cost $1,177,201 and $1,232,399, respectively)                          1,382,700             1,306,601
       CIGNA Lifetime 60 Fund
         (cost $886,979 and $900,223, respectively)                              1,003,996               961,321
       Fidelity Advisor Balanced Account
         (cost $1,891,652 and $1,607,879, respectively)                          2,019,333             1,707,250
       United Biscuits (Holdings), plc Common Stock
         (cost $140,041 and $113,053, respectively)                                148,822               103,899
       Keebler Foods Company Common Stock
         (cost $1,280,762)                                                       1,254,170                     -
       Participant Loans
         (interest rate 6% to 12%)                                               3,194,303             2,497,119
                                                                           ----------------      ----------------

                                                                             $ 170,248,681         $ 121,117,690
                                                                           ================      ================


       * Represents 5% or more of the Plan's net assets.
</TABLE>

                                       7

<PAGE>
KEEBLER COMPANY SALARIED SAVINGS PLAN

NOTES TO FINANCIAL STATEMENTS (CONTINUED)
--------------------------------------------------------------------------------

3.     INVESTMENTS (CONTINUED)

       During 1999 and 1998, the Plan's  investments in pooled separate accounts
       and common stock appreciated (depreciated) in value as follows:

<TABLE>
<CAPTION>
                                                                               1999                 1998
                                                                          ---------------      ---------------
<S>                                                                       <C>                  <C>
       Pooled separate accounts                                             $ 15,382,310         $ 11,293,775
       United Biscuits (Holdings), plc common stock                               12,023             (10,108)
       United Biscuits (Holdings) common stock                                         -               13,569
       Keebler Foods Company common stock                                        (38,914)                   -
                                                                          ---------------      ---------------

       Net appreciation in fair value                                       $ 15,355,419         $ 11,297,236
                                                                          ===============      ===============
</TABLE>

4.     TAX STATUS

       The Plan is intended to be qualified under section 401(a) of the Internal
       Revenue  Code of 1986 (the  "Code")  and is  intended  to be exempt  from
       taxation under section 501(a) of the Code. The Plan relies on a favorable
       opinion  letter  issued  by the  IRS  dated  April  21,  1998.  The  Plan
       administrator  believes  that the Plan is  currently  designed  and being
       operated in compliance  with the applicable  requirements of the Code and
       the related  trust was  tax-exempt as of the  financial  statement  date.
       Therefore,  no provision for income taxes has been included in the Plan's
       financial statements.


5.     PLAN TERMINATION

       Keebler has the right to terminate the Plan subject to the  provisions of
       ERISA at any time,  although it has expressed no intention to do so. Upon
       termination  of the  Plan,  participants  become  fully  vested  in their
       accounts and are entitled to a distribution from the Plan.


6.     RELATED PARTY TRANSACTIONS

       Certain  plan  investments  represent  pooled  separate  accounts  and an
       insurance company general account managed by CIGNA.  CIGNA is the trustee
       and  record  keeper,  as  defined  by  the  Plan  and,  therefore,  these
       transactions qualify as party-in-interest transactions. In addition, plan
       investments  include loan  balances due from  participants;  thus,  these
       transactions qualify as party-in-interest transactions.



                                       8
<PAGE>
















                              SUPPLEMENTAL SCHEDULE

<PAGE>
KEEBLER COMPANY SALARIED SAVINGS PLAN
SCHEDULE OF ASSETS HELD FOR INVESTMENT PURPOSES
AS OF DECEMBER 31, 1999


<TABLE>
<CAPTION>

                                                                                             Historical           Market
                 Identity of Issuer                      Description of Investment              Cost              Value
--------------------------------------------------    --------------------------------     --------------     --------------
<S>                                                   <C>                                  <C>                <C>

 Connecticut General Life Insurance Company:
    * CIGNA Charter Guaranteed Long-Term Fund         Insurance Company General Account    $  75,570,436      $  75,570,436

      CIGNA Charter Large Company Stock Index Fund    Pooled Separate Account                 16,217,173         24,049,691

      Fidelity Growth Opportunities Account           Pooled Separate Account                 16,670,055         21,586,313

      Janus Worldwide Account                         Pooled Separate Account                 10,200,259         15,171,131

      American (Twentieth) Century Ultra Account      Pooled Separate Account                  9,063,539         12,562,827

      Fidelity Contrafund Account                     Pooled Separate Account                  4,270,826          5,571,617

      Lazard Small Cap Account                        Pooled Separate Account                  1,801,327          1,665,727

    * CIGNA Lifetime 20 Fund                          Pooled Separate Account                    813,441            984,689

    * CIGNA Lifetime 30 Fund                          Pooled Separate Account                  1,076,840          1,322,269

    * CIGNA Lifetime 40 Fund                          Pooled Separate Account                  2,241,571          2,760,657

    * CIGNA Lifetime 50 Fund                          Pooled Separate Account                  1,177,201          1,382,700

    * CIGNA Lifetime 60 Fund                          Pooled Separate Account                    886,979          1,003,996

      Fidelity Advisor Balanced Account               Pooled Separate Account                  1,891,652          2,019,333

      United Biscuits (Holdings), PLC Stock           Common Stock                               140,041            148,822

      Keebler Foods Company Common Stock              Common Stock                             1,280,762          1,254,170

    * Participant Loans                               Interest rates from 6%-12%                       -          3,194,303

                                                                                           --------------     --------------

                                                                                           $ 143,302,102      $ 170,248,681
                                                                                           ==============     ==============

    * Party-in-interest

                                                                  9

</TABLE>
<PAGE>
                                   SIGNATURES

THE PLAN. Pursuant to the requirements of the Securities Exchange Act of 1934,
the administrators of the Plan have duly caused this annual report to be signed
on its behalf by the undersigned hereunto duly authorized.


                                          KEEBLER COMPANY
                                       SALARIED SAVINGS PLAN
                                          (Name of Plan)



                          /s/ JAMES T. SPEAR
                          ------------------------------------------------------
                          James T. Spear
                          Vice President Finance and Corporate Controller
                          (Principal Accounting Officer)

                          Date:  June 28, 2000



                          /s/ ALAN T. GAMBREL
                          ------------------------------------------------------
                          Alan T. Gambrel
                          Vice President Human Resources

                          Date:  June 28, 2000





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