KEEBLER FOODS CO
8-K, EX-2.1, 2000-11-14
COOKIES & CRACKERS
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                                                                     Exhibit 2.1
                          AGREEMENT AND PLAN OF MERGER

                                   DATED AS OF

                                OCTOBER 26, 2000

                                      AMONG

                             KEEBLER FOODS COMPANY,

                                 KELLOGG COMPANY

                                       AND

                              FK ACQUISITION CORP.


<PAGE>
<TABLE>
<CAPTION>
                                                          TABLE OF CONTENTS



                                                                                                                PAGE
<S>               <C>
ARTICLE 1         DEFINITIONS.....................................................................................2
                  Section 1.01.     Definitions...................................................................2

ARTICLE 2         THE MERGER......................................................................................5
                  Section 2.01.     The Merger....................................................................5
                  Section 2.02.     Conversion of Shares..........................................................5
                  Section 2.03.     Surrender and Payment.........................................................5
                  Section 2.04.     Dissenting Shares.............................................................5
                  Section 2.05.     Stock Options.................................................................5
                  Section 2.06.     Adjustments...................................................................5
                  Section 2.07.     Withholding Rights............................................................5
                  Section 2.08.     Lost Certificates.............................................................5

ARTICLE 3         THE SURVIVING CORPORATION.......................................................................5
                  Section 3.01.     Certificate of Incorporation..................................................5
                  Section 3.02.     Bylaws........................................................................5
                  Section 3.03.     Directors and Officers........................................................5

ARTICLE 4         REPRESENTATIONS AND WARRANTIES OF ELF...........................................................5
                  Section 4.01.     Corporate Existence and Power.................................................5
                  Section 4.02.     Corporate Authorization.......................................................5
                  Section 4.03.     Governmental Authorization....................................................5
                  Section 4.04.     Non-Contravention.............................................................5
                  Section 4.05.     Capitalization................................................................5
                  Section 4.06.     Subsidiaries..................................................................5
                  Section 4.07.     SEC Filings...................................................................5
                  Section 4.08.     Financial Statements..........................................................5
                  Section 4.09.     Disclosure Documents..........................................................5
                  Section 4.10.     Absence of Certain Changes....................................................5
                  Section 4.11.     No Undisclosed Material Liabilities...........................................5
                  Section 4.12.     Compliance with Laws and Court Orders.........................................5
                  Section 4.13.     Litigation....................................................................5
                  Section 4.14.     Finders' Fees.................................................................5
                  Section 4.15.     Opinion of Financial Advisors.................................................5
                  Section 4.16.     Taxes.........................................................................5
                  Section 4.17.     Employee Benefit Plans........................................................5
                  Section 4.18.     Environmental Matters.........................................................5
                  Section 4.19.     Intellectual Property.........................................................5
                  Section 4.20.     Material Contracts; Joint Ventures............................................5
                  Section 4.21.     Insurance.....................................................................5
                  Section 4.22.     Indebtedness..................................................................5

                                                                -i-
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
<S>               <C>
                  Section 4.23.     Real Property.................................................................5
                  Section 4.24.     Transactions with Affiliates..................................................5
                  Section 4.25.     Customers.....................................................................5
                  Section 4.26.     Antitakeover Statute..........................................................5

ARTICLE 5         REPRESENTATIONS AND WARRANTIES OF PARENT........................................................5
                  Section 5.01.     Corporate Existence and Power.................................................5
                  Section 5.02.     Corporate Authorization.......................................................5
                  Section 5.03.     Governmental Authorization....................................................5
                  Section 5.04.     Non-Contravention.............................................................5
                  Section 5.05.     Disclosure Documents..........................................................5
                  Section 5.06.     Finders' Fees.................................................................5
                  Section 5.07.     Adequate Funds................................................................5

ARTICLE 6         COVENANTS OF ELF................................................................................5
                  Section 6.01.     Conduct of Elf................................................................5
                  Section 6.02.     Stockholder Action by Written Consent; Information Statement..................5
                  Section 6.03.     Access to Information.........................................................5
                  Section 6.04.     No Solicitation...............................................................5
                  Section 6.05.     Third Party Standstill Agreements.............................................5
                  Section 6.06.     Special Dividend..............................................................5

ARTICLE 7         COVENANTS OF PARENT.............................................................................5
                  Section 7.01.     Obligations of Merger Subsidiary..............................................5
                  Section 7.02.     Director and Officer Liability................................................5
                  Section 7.03.     Employee Matters..............................................................5

ARTICLE 8         COVENANTS OF PARENT AND ELF.....................................................................5
                  Section 8.01.     Reasonable Efforts............................................................5
                  Section 8.02.     Certain Filings...............................................................5
                  Section 8.03.     Public Announcements..........................................................5
                  Section 8.04.     Further Assurances............................................................5
                  Section 8.05.     Notices of Certain Events.....................................................5

ARTICLE 9         CONDITIONS TO THE MERGER........................................................................5
                  Section 9.01.     Conditions to Obligations of Each Party.......................................5
                  Section 9.02.     Conditions to the Obligations of Parent and Merger Subsidiary.................5
                  Section 9.03.     Conditions to the Obligations of Elf..........................................5

ARTICLE 10        TERMINATION.....................................................................................5
                  Section 10.01.    Termination...................................................................5
                  Section 10.02.    Effect of Termination.........................................................5

ARTICLE 11        MISCELLANEOUS...................................................................................5
                  Section 11.01.    Notices.......................................................................5
                  Section 11.02.    Non-Survival of Representations and Warranties................................5
                  Section 11.03.    Amendments; No Waivers........................................................5

                                                                -ii-

</TABLE>
<PAGE>
<TABLE>
<CAPTION>
<S>               <C>
                  Section 11.04.    Expenses......................................................................5
                  Section 11.05.    Successors and Assigns........................................................5
                  Section 11.06.    Governing Law.................................................................5
                  Section 11.07.    Jurisdiction..................................................................5
                  Section 11.08.    WAIVER OF JURY TRIAL..........................................................5
                  Section 11.09.    Counterparts; Effectiveness; Benefit..........................................5
                  Section 11.10.    Entire Agreement..............................................................5
                  Section 11.11.    Captions......................................................................5
                  Section 11.12.    Severability..................................................................5
                  Section 11.13.    Specific Performance..........................................................5

                                                                -iii-
</TABLE>

<PAGE>

                          AGREEMENT AND PLAN OF MERGER

                  AGREEMENT AND PLAN OF MERGER dated as of October 26, 2000
(this "Agreement"), among KEEBLER FOODS COMPANY, a Delaware corporation ("Elf"),
KELLOGG COMPANY, a Delaware corporation ("Parent"), and FK ACQUISITION CORP., a
Georgia corporation and a wholly-owned subsidiary ("Merger Subsidiary") of
FLOWERS INDUSTRIES, INC., a Georgia corporation ("TULIP").

                  WHEREAS, the respective Boards of Directors of Parent, Merger
Subsidiary and Elf have approved this Agreement, and deem it advisable, fair to
and in the best interests of their respective stockholders to consummate the
merger of Merger Subsidiary or another corporation directly or indirectly
wholly-owned by Parent with and into Elf on the terms and conditions set forth
herein (the "Merger");

                  WHEREAS, the Board of Directors of Elf (the "Elf Board"), by
resolution adopted in accordance with Delaware Law, has appointed a special
committee of independent members of the Elf Board (the "Special Committee")
which has determined that the Merger and this Agreement is fair to and in the
best interests of Elf's stockholders (other than TULIP);

                  WHEREAS, as a condition and inducement to Parent entering this
Agreement, concurrently with the execution and delivery of this Agreement,
Parent and TULIP, a majority stockholder of Elf, are entering into a voting
agreement (the "TULIP Voting Agreement") pursuant to which, among other things,
TULIP has agreed to execute a written consent with respect to all of its shares
of Elf common stock, $0.01 par value, in favor of the approval of the
above-described Merger and adoption of this Merger Agreement;

                  WHEREAS, (i) Parent, Kansas Merger Subsidiary, Inc., a
Delaware corporation and wholly-owned subsidiary of Parent ("TULIP Merger Sub")
and TULIP have entered into an Agreement and Plan of Restructuring and Merger
dated as of the date hereof (the "TULIP Merger Agreement") pursuant to which
TULIP Merger Sub will merge with and into TULIP (the "TULIP Merger") on the
terms and conditions set forth therein and (ii) in the TULIP Merger each share
of common stock, $0.625 par value, of TULIP ("TULIP Common Stock") will be
converted into the right to receive an amount per share in cash determined as
set forth in the TULIP Merger Agreement;

                  WHEREAS, the Merger contemplated by this Agreement will occur
only if the condition set forth in Section 9.01(d) is satisfied; and

                  WHEREAS, Parent, TULIP and Elf intend that as a result of the
TULIP Merger and the Merger, Elf will be a direct wholly-owned subsidiary of
TULIP, and TULIP will be a direct wholly-owned subsidiary of Parent or, if the
TULIP Merger is not consummated, then as a result of the Merger, Elf will be a
direct wholly-owned subsidiary of Parent.

                  NOW, THEREFORE, the parties hereto agree as follows:

<PAGE>

                                    ARTICLE 1
                                   DEFINITIONS

                  Section 1.01. DEFINITIONS.

                  (a) The following terms, as used herein, have the following
meanings:

                  "Affiliate" means, with respect to any Person, any other
Person directly or indirectly controlling, controlled by or under common control
with such Person.

                  "Antitrust Division" means the Antitrust Division of the
United States Department of Justice.

                  "Benefit Arrangement" means any employment, severance or
similar contract, plan, policy, fund or arrangement (oral or written) providing
for compensation, bonus, profit-sharing, stock option, or other stock-related
rights or other forms of incentive or deferred compensation, perquisites,
vacation benefits, insurance coverage (including any self-insured arrangements),
health or medical benefits, disability benefits, worker's compensation,
supplemental unemployment benefits, severance benefits and post-employment or
retirement benefits (including compensation, pension, health, medical or life
insurance or other benefits) that (i) is not and was not an Employee Plan, (ii)
is or has been entered into, maintained, administered or contributed to, as the
case may be, by Elf or any of its ERISA Affiliates and (iii) covers any Elf
Employee.

                  "Business Day" means a day other than Saturday, Sunday or
other day on which commercial banks in New York, New York are authorized or
required by law to close.

                  "Code" means the Internal Revenue Code of 1986, as amended.

                  "Controlled Group Liability" means any and all liabilities (i)
under Title IV of ERISA, (ii) under Section 302 of ERISA, (iii) under Sections
412 and 4971 of the Code, (iv) as a result of a failure to comply with the
continuation coverage requirements of Section 601 et seq. of ERISA and Section
4980B of the Code and (v) under corresponding or similar provisions of foreign
laws or regulations, other than such liabilities that arise solely out of, or
relate solely to, the Employee Arrangements listed in the Elf Disclosure
Schedule.

                  "Delaware Law" means the General Corporation Law of the State
of Delaware.

                  "Elf Balance Sheet" means the consolidated balance sheet of
Elf as of January 1, 2000 and the footnotes thereto set forth in the Elf 10-K.

                  "Elf Employees" means all current and former employees of Elf
and its Subsidiaries.

                  "Elf Intellectual Property Rights" means all material
Intellectual Property Rights owned or licensed and used or held for use by Elf
or any of its Subsidiaries.

                                      -2-
<PAGE>

                  "Elf 10- K" means Elf's annual report on Form 10-K for the
fiscal year ended January 1, 2000.

                  "Employee Arrangement" means any Benefit Arrangement or
Employee Plan.

                  "Employee Plan" means any "employee benefit plan", as defined
in Section 3(3) of ERISA that (i) is or was subject to any provision of ERISA,
(ii) is or was maintained, administered or contributed to by Elf or any of its
ERISA Affiliates and (iii) covers or covered any Elf Employee.

                  "Environmental Claims" means any written or, to Elf's
knowledge, threatened claim, demand, or notice to, or other suit, action,
proceeding or investigation of, Elf or any of its Subsidiaries by any person
alleging any potential liability (including potential liability for
investigatory costs, cleanup costs, governmental response costs, natural
resource damages, or penalties) arising out of, based on, or resulting from the
presence, or Release into the environment, of any Hazardous Substance at any
location, whether or not owned, leased, operated or used by Elf or any of its
Subsidiaries.

                  "Environmental Laws" means in each case as in effect on the
date hereof and for purposes of Section 9.02(b) on the date of the consummation
of the Merger all Laws of, or agreements with, any Governmental Entity or other
third party relating to human health, safety or the environment, including
relating to emissions, discharges, Releases or threatened Releases of Hazardous
Substances, or otherwise relating to the manufacture, generation, processing,
distribution, use, sale, treatment, receipt, storage, disposal, transport or
handling of Hazardous Substances, including the Comprehensive Environmental
Response, Compensation and Liability Act, the Resource Conservation and Recovery
Act, and the Occupational Safety and Health Act.

                  "Environmental Permits" means all permits, licenses,
certificates or approvals necessary for the operation of Elf or any of its
Subsidiaries as currently conducted to comply with all applicable Environmental
Laws.

                  "ERISA" means the Employee Retirement Income Security Act of
1974, as amended.

                  "ERISA Affiliate" of any entity means any other entity that,
together with such entity, would be treated as a single employer under Section
414(b), (c) or (m) of the Code.

                  "FTC" means the United States Federal Trade Commission.

                  "Governmental Entity" means any federal, state, local or
foreign government or any court, tribunal, administrative agency or commission
or other governmental or other regulatory authority or agency, domestic, foreign
or supranational.

                  "Hazardous Substance" means (i) chemicals, pollutants,
contaminants, hazardous wastes, toxic substances, and oil and petroleum
products, (ii) any substance that is or contains friable asbestos, urea
formaldehyde foam insulation, polychlorinated biphenyls, petroleum or
petroleum-derived substances or wastes, radon gas or related materials, (iii)
any substance that requires removal or remediation under any Environmental Law,
or is defined, listed or identified

                                      -3-

<PAGE>

as a "hazardous waste" or "hazardous substance" thereunder, or (iv) any
substance that is toxic, explosive, corrosive, flammable, radioactive,
carcinogenic, mutagenic, or otherwise hazardous.

                  "HSR Act" means the Hart-Scott-Rodino Antitrust Improvements
Act of 1976.

                  "Intellectual Property Right" means any trademark, service
mark, trade name, mask work, invention, patent, trade secret, copyright,
know-how or proprietary information (including with respect to any website),
processes, formulae, products, technologies, discoveries, apparatus, Internet
domain names, trade dress and general intangibles of like nature (together with
goodwill), customer lists, confidential information, licenses, software,
databases and compilations including any and all collections of data and all
documentation thereof (including any registrations or applications for
registration of any of the foregoing) or any other similar type of intellectual
property right.

                  "Law" means any applicable federal, state, local or foreign
law, statute, common law, ordinance, directive, rule, regulation, judgment,
order, injunction, decree, arbitration award, agency requirement, license or
permit of any Governmental Entity.

                  "Lien" means, with respect to any property or asset, any
mortgage, lien, pledge, charge, security interest, encumbrance or other adverse
claim of any kind in respect of such property or asset. For purposes of this
Agreement, a Person shall be deemed to own subject to a Lien, any property or
asset that it has acquired or holds subject to the interest of a vendor or
lessor under any conditional sale agreement, capital lease or other title
retention agreement relating to such property or asset.

                  "Material Adverse Effect" means, with respect to any Person, a
material adverse effect on the condition (financial or otherwise), business,
assets, or results of operations of such Person and its Subsidiaries, taken as a
whole.

                  "Multiemployer Plan" means a multiemployer plan, as defined in
Section 3(37) of ERISA.

                  "1933 Act" means the Securities Act of 1933.

                  "1934 Act" means the Securities Exchange Act of 1934.

                  "PBGC" means the Pension Benefit Guaranty Corporation.

                  "Person" means an individual, corporation, partnership,
limited liability company, association, trust, Governmental Entity or other
entity or organization.

                  "Releases" means any releasing, disposing, discharging,
injecting, spilling, leaking, pumping, dumping, emitting, escaping, emptying,
migrating, placing and the like, including into or upon, any land, soil, surface
water, ground water or air, or otherwise entering into the environment, that is
not in compliance with Environmental Laws.

                  "SEC" means the Securities and Exchange Commission.

                                      -4-

<PAGE>

                  "Shares" means the shares of common stock, $0.01 par value, of
Elf.

                  "Subsidiary" means, with respect to any Person, any entity of
which securities or other ownership interests having ordinary voting power to
elect a majority of the board of directors or other persons performing similar
functions are at any time directly or indirectly owned by such Person.

                  "Title IV Plan" means an Employee Plan subject to Title IV of
ERISA, other than any Multiemployer Plan.

                  "Withdrawal Liability" means liability to or with respect to a
Multiemployer Plan as a result of a complete or partial withdrawal from such
Multiemployer Plan, as those terms are defined in Part I of Subtitle E of Title
IV of ERISA.

                  Any reference in this Agreement to a statute shall be to such
statute, as amended from time to time, and to the rules and regulations
promulgated thereunder.

                  Any reference to "including" or "include" means "including,
without limitation" or "include, without limitation," respectively.

                  (b) Each of the following terms is defined in the Section set
forth opposite such term:

<TABLE>
<CAPTION>
         <S>                                                                                        <C>
         Acquisition Agreement............................................................          6.04
         Contracts........................................................................          4.20
         Certificates.....................................................................          2.03
         Confidentiality Agreement........................................................          6.03
         Effective Time                                                                             2.01
         Elf Disclosure Schedule..........................................................          Article 4
         Elf Information Statement........................................................          4.09
         Elf Properties...................................................................          4.22
         Elf SEC Documents                                                                          4.07
         Elf Securities...................................................................          4.05
         Elf Subsidiary Securities........................................................          4.06
         Exchange Agent                                                                             2.03
         GAAP.............................................................................          4.08
         Indemnified Person...............................................................          7.03
         IRS..............................................................................          4.16
         Joint Venture....................................................................          4.20
         JV Agreement.....................................................................          4.20
         Merger...........................................................................          Recitals
         Merger Consideration.............................................................          2.02
         Options..........................................................................          4.05
         Preferred Shares                                                                           4.05
         Surviving Corporation............................................................          2.01
         Takeover Proposal                                                                          6.04
         Tax Return.......................................................................          4.16
</TABLE>
                                      -5-

<PAGE>
<TABLE>
<CAPTION>
         <S>                                                                                        <C>
         Tax or Taxes.....................................................................          4.16
         Taxing Authority                                                                           4.16
         Trigger Date.....................................................................          11.04
         TULIP............................................................................          Recitals
         TULIP Common Stock...............................................................          Recitals
         TULIP Merger                                                                               Recitals
         TULIP Merger Agreement...........................................................          Recitals
         TULIP Merger Sub                                                                           Recitals
         TULIP Voting Agreement...........................................................          Recitals
</TABLE>

                                    ARTICLE 2

                                   THE MERGER

                  Section 2.01. THE MERGER.

                  (a) At the Effective Time, Merger Subsidiary, or, at the
option of Parent and subject to Section 11.05, a newly-formed wholly-owned
Subsidiary of Parent, shall be merged with and into Elf in accordance with
Delaware Law, whereupon the separate existence of Merger Subsidiary (or such
other wholly-owned Subsidiary of Parent, as the case may be) shall cease, and
Elf shall be the surviving corporation (the "Surviving Corporation").

                  (b) As soon as practicable after satisfaction or, to the
extent permitted hereunder, waiver of all conditions to the Merger, Elf and
Merger Subsidiary will file a certificate of merger with the Delaware Secretary
of State and make all other filings or recordings required by Delaware Law in
connection with the Merger. The Merger shall become effective at such time (the
"Effective Time") as the certificate of merger is duly filed with the Delaware
Secretary of State or at such later time as is specified in the certificate of
merger, provided that, so long as the condition set forth in Section 9.01(d)
shall have been satisfied by consummation of the Tulip Merger, the Effective
Time shall not occur unless and until the effective time of the TULIP Merger
shall have previously occurred.

                  (c) From and after the Effective Time, the Surviving
Corporation shall possess all the rights, powers, privileges and franchises and
be subject to all of the obligations, liabilities, restrictions and disabilities
of Elf and Merger Subsidiary (or such other subsidiary referenced in Section
2.01(a), as the case may be), all as provided under Section 259 of the Delaware
Law.

                  Section 2.02. CONVERSION OF SHARES. At the Effective Time:

                  (a) except as otherwise provided in Section 2.02(b) or Section
2.04, each Share outstanding immediately prior to the Effective Time shall be
converted into the right to receive $42 in cash, without interest (the "Merger
Consideration");

                  (b) each Share held by Elf as treasury stock or owned by
Parent, TULIP or any of their Subsidiaries immediately prior to the Effective
Time shall remain outstanding after the Merger, and no payment shall be made
with respect thereto and all such shares shall thereafter constitute shares of
capital stock of the Surviving Corporation; provided that if the

                                      -6-

<PAGE>

TULIP Merger is not consummated and the condition set forth in Section 9.01(d)
is satisfied, each Share held by TULIP or any of its subsidiaries shall not
remain outstanding but instead shall be converted into the right to receive the
Merger Consideration;

                  (c) the shares of common stock of Merger Subsidiary
outstanding immediately prior to the Effective Time shall be converted into and
become that number of shares of common stock of the Surviving Corporation equal
to the number of Shares converted pursuant to Section 2.02(a); provided that if
the TULIP Merger is not consummated and the condition set forth in Section
9.01(d) is satisfied, each share of common stock of Merger Subsidiary
outstanding immediately prior to the Effective Time shall be converted into and
become one share of common stock of the Surviving Corporation; and

                  (d) the shares of capital stock of the Surviving Corporation
outstanding after the Effective Time pursuant to Sections 2.02(b) and 2.02(c)
shall constitute the only shares of capital stock of the Surviving Corporation
outstanding immediately after the Effective Time.

                  Section 2.03. SURRENDER AND PAYMENT.

                  (a) Prior to the Effective Time, Parent shall appoint an agent
(the "Exchange Agent") reasonably acceptable to Elf for the purpose of
exchanging certificates representing Shares (the "Certificates") for the Merger
Consideration. Promptly after the Effective Time, Parent will cause to be
deposited with the Exchange Agent the Merger Consideration to be paid in respect
of the Shares converted pursuant to Section 2.02(a) and pursuant to Section
2.02(b), if applicable. Promptly after the Effective Time, Parent will send, or
will cause the Exchange Agent to send, to each holder of Shares at the Effective
Time a letter of transmittal and instructions (which shall specify that the
delivery shall be effected, and risk of loss and title shall pass, only upon
proper delivery of the Certificates to the Exchange Agent) for use in such
exchange.

                  (b) Each holder of Shares that have been converted into the
right to receive the Merger Consideration pursuant to Section 2.02(a) and
pursuant to Section 2.02(b), if applicable, will be entitled to receive, upon
surrender to the Exchange Agent of a Certificate, together with a properly
completed letter of transmittal, the Merger Consideration payable for each Share
represented by such Certificate. Until so surrendered, each such Certificate
shall represent after the Effective Time for all purposes only the right to
receive such Merger Consideration. No interest shall be paid or will accrue on
the Merger Consideration payable pursuant to the provisions of this Article 2.

                  (c) If any portion of the Merger Consideration is to be paid
to a Person other than the Person in whose name the surrendered Certificate is
registered, it shall be a condition to such payment that the Certificate so
surrendered shall be properly endorsed or otherwise be in proper form for
transfer and that the Person requesting such payment shall pay to the Exchange
Agent any transfer or other taxes required as a result of such payment to a
Person other than the registered holder of such Certificate or establish to the
satisfaction of the Exchange Agent that such tax has been paid or is not
payable.

                                      -7-

<PAGE>

                  (d) After the Effective Time, the stock transfer books of Elf
will be closed and there shall be no further registration or transfers of
Shares. If, after the Effective Time, Certificates are presented to the
Surviving Corporation, they shall be canceled and exchanged for the Merger
Consideration provided for, and in accordance with the procedures set forth, in
this Article 2.

                  (e) Any portion of the Merger Consideration made available to
the Exchange Agent pursuant to Section 2.03(a) that remains unclaimed by the
holders of Shares six months after the Effective Time shall be returned to
Parent, upon demand, and any such holder who has not exchanged Shares for the
Merger Consideration in accordance with this Section 2.03 prior to that time
shall thereafter look only to Parent for payment of the Merger Consideration in
respect of such Shares without any interest thereon. Notwithstanding the
foregoing, Parent shall not be liable to any holder of Shares for any amount
paid to a public official pursuant to applicable abandoned property, escheat or
similar Laws. Any amounts remaining unclaimed by holders of Shares three years
after the Effective Time (or such earlier date immediately prior to such time
when the amounts would otherwise escheat to or become property of any
Governmental Entity) shall become, to the extent permitted by applicable Law,
the property of Parent free and clear of any claims or interest of any Person
previously entitled thereto.

                  (f) Any portion of the Merger Consideration made available to
the Exchange Agent pursuant to Section 2.03(a) to pay for Shares for which
appraisal rights have been requested shall be returned to Parent, upon demand.

                  Section 2.04. DISSENTING SHARES. Notwithstanding Section 2.02,
Shares outstanding immediately prior to the Effective Time and held by a holder
who has not voted in favor of the Merger or consented thereto in writing and who
has demanded appraisal for such Shares in accordance with Delaware Law shall not
be converted into a right to receive the Merger Consideration, unless such
holder fails to perfect, withdraws or otherwise loses its right to appraisal.
If, after the Effective Time, such holder fails to perfect, withdraws or loses
its right to appraisal, such Shares shall be treated as if they had been
converted as of the Effective Time into a right to receive the Merger
Consideration. Elf shall give Parent prompt notice of any demands received by
Elf for appraisal of Shares. Except as required by applicable law or with the
prior written consent of Parent, Elf shall not make any payment with respect to,
or settle or offer to settle, any such demands.

                  Section 2.05. STOCK OPTIONS.

                  (a) At or immediately prior to the Effective Time, each
Option, whether or not vested or exercisable, shall be canceled, and Elf shall
pay each holder of any such Option at or promptly after the Effective Time for
each such Option an amount in cash determined by multiplying (i) the excess, if
any, of the Merger Consideration per Share over the applicable exercise price of
such Option by (ii) the number of Shares such holder could have purchased
(assuming full vesting of all Options) had such holder exercised such Option in
full immediately prior to the Effective Time.

                  (b) Prior to the Effective Time, Elf shall (i) obtain any
consents from holders of options to purchase Shares granted under Elf's stock
option or compensation plans or

                                      -8-

<PAGE>

arrangements and (ii) make any amendments to the terms of such stock option or
compensation plans or arrangements that, in the case of either clauses (i) or
(ii), Elf deems reasonably necessary to give effect to the transactions
contemplated by Section 2.05(a). Notwithstanding any other provision of this
Agreement, payment may be withheld in respect of any employee or director stock
option until such necessary consents are obtained, and Elf shall withhold from
such payments all amounts required by applicable Law or regulation to be
withheld for taxes or otherwise.

                  Section 2.06. ADJUSTMENTS. If, during the period between the
date of this Agreement and the Effective Time, any change in the outstanding
Shares shall occur, including by reason of any reclassification,
recapitalization, stock split or combination, exchange or readjustment of
Shares, or stock dividend thereon with a record date during such period, the
Merger Consideration and any other amounts payable pursuant to Section 2.05
shall be appropriately adjusted to provide to the holders of Shares the same
economic effect as contemplated by this Agreement prior to such event.

                  Section 2.07. WITHHOLDING RIGHTS. Each of the Surviving
Corporation and Parent shall be entitled to deduct and withhold from the
consideration otherwise payable to any Person pursuant to this Article 2 such
amounts as it is required to deduct and withhold with respect to the making of
such payment under any provision of federal, state, local or foreign tax Law. If
the Surviving Corporation or Parent, as the case may be, so withholds amounts,
such amounts shall be treated for all purposes of this Agreement as having been
paid to the holder of the Shares in respect of which the Surviving Corporation
or Parent, as the case may be, made such deduction and withholding.

                  Section 2.08. LOST CERTIFICATES. If any Certificate shall have
been lost, stolen or destroyed, upon the making of an affidavit of that fact by
the Person claiming such Certificate to be lost, stolen or destroyed and, if
required by the Surviving Corporation, the posting by such Person of a bond, in
such reasonable amount as the Surviving Corporation may direct, as indemnity
against any claim that may be made against it with respect to such Certificate,
the Exchange Agent will pay, in exchange for such lost, stolen or destroyed
Certificate, the Merger Consideration to be paid in respect of the Shares
represented by such Certificate, as contemplated by this Article.


                                    ARTICLE 3
                            THE SURVIVING CORPORATION

                  Section 3.01. CERTIFICATE OF INCORPORATION. The certificate of
incorporation of Elf in effect at the Effective Time shall be the certificate of
incorporation of the Surviving Corporation until amended in accordance with
applicable Law.

                  Section 3.02. BYLAWS. The bylaws of Merger Subsidiary in
effect at the Effective Time shall be the bylaws of the Surviving Corporation
until amended in accordance with applicable Law.

                  Section 3.03. DIRECTORS AND OFFICERS. From and after the
Effective Time, until successors are duly elected or appointed and qualified in
accordance with applicable Law, (i) the

                                      -9-

<PAGE>

directors of Merger Subsidiary at the Effective Time shall be the directors of
the Surviving Corporation and (ii) the officers of Merger Subsidiary at the
Effective Time shall be the officers of the Surviving Corporation.


                                    ARTICLE 4
                      REPRESENTATIONS AND WARRANTIES OF ELF

                  Except as set forth in the corresponding sections or
subsections of the disclosure schedule delivered by Elf to Parent on or prior to
the date hereof (the "Elf Disclosure Schedule"), Elf represents and warrants to
Parent that:

                  Section 4.01. CORPORATE EXISTENCE AND POWER. Elf is a
corporation duly incorporated, validly existing and in good standing under the
laws of the State of Delaware and has all corporate powers and all governmental
licenses, authorizations, permits, consents and approvals required to carry on
its business as now conducted, except for those licenses, authorizations,
permits, consents and approvals the absence of which would not reasonably be
expected to have, individually or in the aggregate, a Material Adverse Effect on
Elf. Elf is duly qualified to do business as a foreign corporation and is in
good standing in each jurisdiction where such qualification is necessary, except
for those jurisdictions where failure to be so qualified would not reasonably be
expected to have, individually or in the aggregate, a Material Adverse Effect on
Elf. Elf has heretofore made available to Parent true and complete copies of the
certificate of incorporation and bylaws of Elf as currently in effect.

                  Section 4.02. CORPORATE AUTHORIZATION.


                  (a) The execution, delivery and performance by Elf of this
Agreement and the consummation by Elf of the transactions contemplated hereby
are within Elf's corporate powers and, except for the affirmative vote of the
holders of a majority of the outstanding Shares in connection with the
consummation of the Merger, have been duly authorized by all necessary corporate
action on the part of Elf. The affirmative vote of the holders of a majority of
the outstanding Shares is the only vote of the holders of any of Elf's capital
stock necessary in connection with the consummation of the Merger. This
Agreement has been duly executed and delivered by Elf and constitutes a valid
and binding agreement of Elf, enforceable against it in accordance with its
terms.

                  (b) The Elf Board of Directors has (i) determined that this
Agreement and the transactions contemplated hereby are fair to and in the best
interests of Elf's stockholders, (ii) declared advisable and approved this
Agreement and the transactions contemplated hereby and (iii) resolved (subject
to Section 6.04(b)) to recommend approval and adoption of this Agreement and the
Merger by its stockholders.

                  Section 4.03. GOVERNMENTAL AUTHORIZATION. The execution,
delivery and performance by Elf of this Agreement and the consummation by Elf of
the transactions contemplated hereby require no action by or in respect of, or
filing with, any Governmental Entity, other than (i) the filing of a certificate
of merger with respect to the Merger with the Delaware Secretary of State (ii)
compliance with any applicable requirements of the HSR Act, (iii) compliance
with any applicable requirements of the 1933 Act, the 1934 Act and any other

                                      -10-

<PAGE>

applicable securities or takeover laws and (iv) any actions or filings the
absence of which would not reasonably be expected to have, individually or in
the aggregate, a Material Adverse Effect on Elf or materially impair, delay or
prevent the ability of Elf to consummate the transactions contemplated by this
Agreement.

                  Section 4.04. NON-CONTRAVENTION. Except as set forth in
Section 4.04 of the Elf Disclosure Schedule, the execution, delivery and
performance by Elf of this Agreement and the consummation of the transactions
contemplated hereby do not and will not (i) contravene, conflict with, or result
in any violation or breach of any provision of the certificate of incorporation
or bylaws of Elf or of the similar organizational documents of any of its
material Subsidiaries, (ii) assuming compliance with the matters referred to in
Section 4.03, contravene, conflict with, or result in a violation or breach of
any provision of any applicable Law, (iii) require any consent or other action
by any Person under, constitute (with or without notice or lapse of time or
both) a default under, or cause or permit the termination, cancellation,
acceleration or other change of any right or obligation or the loss of any
benefit to which Elf or any of its Subsidiaries is entitled under, any provision
of any agreement or other instrument binding upon Elf or any of its Subsidiaries
(or their respective properties) or any license, franchise, permit, certificate,
approval or other similar authorization affecting, or relating in any way to,
the assets or business of Elf and its Subsidiaries or (iv) result in the
creation or imposition of any Lien on any asset of Elf or any of its
Subsidiaries, except, in the case of clauses (ii), (iii) and (iv), for such
matters as would not reasonably be expected to have, individually or in the
aggregate, a Material Adverse Effect on Elf or materially impair, delay or
prevent the consummation of the Merger.

                  Section 4.05. CAPITALIZATION.


                  (a) The authorized capital stock of Elf consists of (i)
500,000,000 shares of common stock, $0.01 par value per share, and (ii)
100,000,000 shares of preferred stock, par value $0.01 per share (the "Preferred
Shares"). As of October 18, 2000, there were outstanding 85,013,619 Shares
(excluding 1,334,382 Shares held in Elf's treasury), (ii) employee and director
stock options to purchase an aggregate of 7,079,142 Shares ("Options") and (iii)
no Preferred Shares. As of October 18, 2000, TULIP owned, beneficially and of
record, 46,197,466 Shares. All shares of capital stock of Elf outstanding have
been duly authorized and validly issued and are fully paid and nonassessable.
Section 4.05 of the Elf Disclosure Schedule sets forth a complete and accurate
list of all outstanding employee and director stock options to purchase Shares
and sets forth each price at which an option is exercisable and the
corresponding number of options exercisable at such price. All Shares issuable
upon exercise of outstanding employee or director stock options have been duly
authorized and, when issued in accordance with the terms thereof, will be
validly issued and will be fully paid and nonassessable.

                  (b) Except as set forth in this Section 4.05 and for changes
since October 18, 2000 resulting from the exercise of employee or director stock
options outstanding on such date, there are no outstanding (i) shares of capital
stock or voting equity, debt or other securities of Elf, (ii) securities of Elf
or any other issuer convertible into or exchangeable for shares of capital stock
or equity, debt or other securities of Elf or (iii) options or other rights to
acquire from Elf or any of its Affiliates or other obligation of Elf or any of
its Affiliates to issue, any capital stock, equity, debt or other securities or
securities convertible into or exchangeable for capital stock or

                                      -11-

<PAGE>

equity, debt or other securities of Elf (the items in clauses (i), (ii) and
(iii) being referred to collectively as the "Elf Securities"). There are no
outstanding obligations of Elf or any of its Affiliates (i) to repurchase,
redeem or otherwise acquire any of the Elf Securities, (ii) to register any Elf
Securities under the 1933 Act or any state securities law, (iii) to grant
preemptive or antidilutive rights with respect to any Elf Securities or (iv) to
grant any stock options (either upon the exercise of any option or otherwise).

                  Section 4.06. SUBSIDIARIES.


                  (a) Each Subsidiary of Elf is a corporation duly incorporated,
validly existing and in good standing under the laws of its jurisdiction of
incorporation, has all powers and all governmental licenses, authorizations,
permits, consents and approvals required to carry on its business as now
conducted, except for those licenses, authorizations, permits, consents and
approvals the absence of which would not reasonably be expected to have,
individually or in the aggregate, a Material Adverse Effect on Elf. Each such
Subsidiary is duly qualified to do business as a foreign corporation and is in
good standing in each jurisdiction where such qualification is necessary, except
for those jurisdictions where failure to be so qualified would not reasonably be
expected to have, individually or in the aggregate, a Material Adverse Effect on
Elf. All material Subsidiaries of Elf and their respective jurisdictions of
incorporation are identified in the Elf 10-K. Section 4.06 of the Elf Disclosure
Schedule identifies Elf's direct and indirect percentage ownership of each
Subsidiary.

                  (b) All of the outstanding capital stock of, or other voting
securities or ownership interests in, each Subsidiary of Elf, is owned by Elf,
directly or indirectly (except for any director's qualifying shares in foreign
jurisdictions), free and clear of any Lien and free of any other limitation or
restriction (including any restriction on the right to vote, sell or otherwise
dispose of such capital stock or other securities or ownership interests). There
are no outstanding (i) securities of Elf or any of its Subsidiaries or any other
issuer convertible into or exchangeable for shares of capital stock or other
securities or ownership interests in any Subsidiary of Elf or (ii) options or
other rights to acquire from Elf or any of its Subsidiaries, or other obligation
of Elf or any of its Subsidiaries to issue, any capital stock or other
securities or ownership interests in, or any securities convertible into or
exchangeable for, any capital stock or other securities or ownership interests
in, any Subsidiary of Elf (the items in clauses (i) and (ii) being referred to
collectively as the "Elf Subsidiary Securities"). There are no outstanding
obligations of Elf or any of its Subsidiaries (i) to repurchase, redeem or
otherwise acquire any of the Elf Subsidiary Securities, (ii) to register any Elf
Subsidiary Securities under the 1933 Act or any state securities law or (iii) to
grant preemptive or antidilutive rights with respect to any Elf Subsidiary
Securities.

                  Section 4.07. SEC FILINGS.


                  (a) Elf has made available to Parent (i) Elf's annual reports
on Form 10-K for its fiscal years ended January 1, 2000 and January 2, 1999,
(ii) its quarterly reports on Form 10- Q for its fiscal quarters ended April 22,
2000 and July 15, 2000, (iii) its proxy or information statements relating to
meetings of, or actions taken without a meeting by, the stockholders of Elf held
since February 3, 1998 and (iv) all of its other reports, statements, schedules
and registration

                                      -12-

<PAGE>

statements filed with the SEC since February 3, 1998 (the documents referred to
in this Section 4.07(a), collectively, the "Elf SEC Documents").

                  (b) As of its filing date, each Elf SEC Document complied as
to form in all material respects with the applicable requirements of the 1933
Act and the 1934 Act, as the case may be.

                  (c) As of its filing date, each Elf SEC Document, including
each amendment or supplement thereto, filed pursuant to the 1934 Act did not
contain any untrue statement of a material fact or omit to state any material
fact necessary in order to make the statements made therein, in the light of the
circumstances under which they were made, not misleading.

                  (d) Each Elf SEC Document that is a registration statement, as
amended or supplemented, if applicable, filed pursuant to the 1933 Act, as of
the date such statement or amendment became effective, did not contain any
untrue statement of a material fact or omit to state any material fact required
to be stated therein or necessary to make the statements therein not misleading.

                  Section 4.08. FINANCIAL STATEMENTS. The audited consolidated
financial statements and unaudited consolidated interim financial statements
(including the related notes) of Elf included in the Elf SEC Documents fairly
present in all material respects, in conformity with United States generally
accepted accounting principles ("GAAP") applied on a consistent basis (except as
may be indicated in the notes thereto), the consolidated financial position of
Elf and its consolidated Subsidiaries as of the dates thereof and their
consolidated results of operations and cash flows for the periods then ended
(subject to normal year-end adjustments that are not expected to be material in
amount, in the case of any unaudited interim financial statements).

                  Section 4.09. DISCLOSURE DOCUMENTS. The information statement
of Elf to be filed with the SEC in connection with the Merger (the "Elf
Information Statement") and any amendments or supplements thereto will, when
filed, comply as to form in all material respects with the applicable
requirements of the 1934 Act. At the time the Elf Information Statement or any
amendment or supplement thereto is first mailed to the Elf stockholders, the Elf
Information Statement, as supplemented or amended, if applicable, will not
contain any untrue statement of a material fact or omit to state any material
fact necessary in order to make the statements made therein, in the light of the
circumstances under which they were made, not misleading. The representations
and warranties contained in this Section 4.09 will not apply to statements or
omissions included in the Elf Information Statement based upon information
furnished to Elf by Parent specifically for use therein.

                  Section 4.10. ABSENCE OF CERTAIN CHANGES. Except (i) as
disclosed in the Elf SEC Documents filed after January 1, 2000 and prior to the
date hereof, (ii) as expressly contemplated by this Agreement, or (iii) as
disclosed in Section 4.10 of the Elf Disclosure Schedule or (iv) as permitted by
Section 6.01 hereof, since January 1, 2000, the business of Elf and its
Subsidiaries has been conducted in the ordinary course consistent with past
practices and there has not been:

                                      -13-

<PAGE>

                  (a) any event, occurrence, development or state of
circumstances or facts that, either individually or in the aggregate, has had or
would reasonably be expected to have, individually or in the aggregate, a
Material Adverse Effect on Elf;

                  (b) any damage, destruction or other casualty loss (whether or
not covered by insurance) affecting the business or assets of Elf or any of its
Subsidiaries that has had or would reasonably be expected to have a Material
Adverse Effect on Elf;

                  (c) any declaration, setting aside or payment of any dividend
or other distribution with respect to any Shares (other than quarterly cash
dividends on the Shares on customary record and payment dates in an amount not
greater than $0.1125 per Share per quarter), or any repurchase, redemption or
other acquisition by Elf or any of its Subsidiaries of any outstanding shares of
capital stock or other securities of, or other ownership interests in, Elf or
any of its Subsidiaries;

                  (d) any amendment of any material term of any outstanding
security of Elf or any of its Subsidiaries or any amendment to Elf's Certificate
of Incorporation or By-Laws;

                  (e) any incurrence, assumption or guarantee by Elf or any of
its Subsidiaries of any indebtedness for borrowed money other than in the
ordinary course of business and in amounts and on terms consistent with past
practices and pursuant to existing agreements;

                  (f) any creation or other incurrence by Elf or any of its
Subsidiaries of any Lien on any material asset other than in the ordinary course
of business consistent with past practices;

                  (g) any making of any loan, advance or capital contributions
to or investment in any Person not wholly owned, directly or indirectly, by Elf,
other than immaterial amounts in the ordinary course of business consistent with
past practices;

                  (h) any damage, destruction or other casualty loss (whether or
not covered by insurance) affecting the business or assets of Elf or any of its
Subsidiaries that has had or would reasonably be expected to have a Material
Adverse Effect on Elf;

                  (i) any change in any method of accounting, method of tax
accounting or accounting principles or material change in practice by Elf or any
of its Subsidiaries, except for any such change which is required by reason of a
concurrent change in GAAP or Regulation S-X under the 1934 Act;

                  (j) any (i) grant of any bonus, severance or termination pay
or award under a long term incentive plan to (or amendment to any existing
arrangement with) any director, officer or (to the extent material in the
aggregate) employee of Elf or any of its Subsidiaries, (ii) establishment,
adoption or amendment (except as required by applicable law) of any collective
bargaining, bonus, profit-sharing, thrift, pension, retirement or other benefit
plan or arrangement covering any director, officer or employee of Elf or any of
its Subsidiaries, (iii) increase in compensation, bonus or other benefits
payable to any director or executive officer of Elf (other than changes made
applicable to Elf employees generally), or (iv) other than in the ordinary

                                      -14-
<PAGE>

course of business consistent with past practices, increase in compensation,
bonus or other benefits payable to any employee of Elf or any of its
Subsidiaries not described in clause (iii);

                  (k) any material labor dispute, other than routine individual
grievances, or any activity or proceeding by a labor union or representative
thereof to organize any employees of Elf or any of its Subsidiaries, or any
material lockouts, strikes, slowdowns, work stoppages or threats thereof by or
with respect to such employees;

                  (l) any pledge or encumbrance by Elf or any of its
Subsidiaries of any Shares, or any securities convertible into Shares, or any
Option or other rights, warrants or options to acquire any Shares, other than
issuances of Shares pursuant to stock-based awards or options that are
outstanding at the date hereof; or

                  (m) any agreement to do any of the foregoing.

                  Section 4.11. NO UNDISCLOSED MATERIAL LIABILITIES. There are
no liabilities or obligations of Elf or any of its Subsidiaries of any kind
whatsoever, whether accrued, contingent, absolute, determined, determinable or
otherwise, other than:

                  (a) liabilities or obligations disclosed in the Elf Balance
Sheet or in the notes thereto or in the Elf SEC Documents filed prior to the
date hereof,

                  (b) liabilities or obligations that would not reasonably be
expected to have, individually or in the aggregate, a Material Adverse Effect on
Elf,

                  (c) liabilities or obligations under this Agreement including
advisory fees in connection with the transactions contemplated hereby, or

                  (d) liabilities or obligations disclosed in the Elf Disclosure
Schedule.

                  Section 4.12. COMPLIANCE WITH LAWS AND COURT ORDERS. Neither
Elf nor any of its Subsidiaries nor any of their respective properties is in
violation of, or has since January 1, 2000 violated, any applicable Law, except
for violations that have not had and would not reasonably be expected to have,
individually or in the aggregate, a Material Adverse Effect on Elf or materially
impair, delay or prevent the consummation of the transactions contemplated by
the Merger. Elf and its Subsidiaries are in compliance with the terms of all
required governmental licenses, authorizations, permits, consents and approvals,
except where the failure so to comply would not reasonably be expected to have,
individually or in the aggregate, Material Adverse Effect on Elf or materially
impair, delay or prevent the consummation of the transactions contemplated by
the Merger.

                  Section 4.13. LITIGATION. Other than as disclosed in Section
4.13(a) of the Elf Disclosure Schedule, there is no action, suit, investigation
or proceeding pending, or, to the knowledge of Elf, threatened, against Elf or
any of its Subsidiaries, or any of their respective properties before any court
or arbitrator or before or by any Governmental Entity, that, if determined or
resolved adversely would, individually or in the aggregate, reasonably be
expected to have a Material Adverse Effect on Elf or materially impair, delay or
prevent the consummation of the Merger. Neither Elf nor any of its Subsidiaries
is subject to any

                                      -15-

<PAGE>

outstanding order, writ, injunction or decree that, individually or in the
aggregate, would reasonably be expected to have a Material Adverse Effect on Elf
or materially impair, delay or prevent the consummation of the Merger.

                  Section 4.14. FINDERS' FEES. Except for Merrill Lynch & Co., a
copy of whose engagement agreement has been provided to Parent, there is no
investment banker, broker, finder or other intermediary that has been retained
by or is authorized to act on behalf of Elf or any of its Subsidiaries in
connection with the transactions contemplated by this Agreement.

                  Section 4.15. OPINION OF FINANCIAL ADVISORS. The special
committee of the Board of Directors of Elf has received an opinion of Merrill
Lynch & Co. dated as of the date of this Agreement to the effect that, as of the
date of such opinion, the Merger Consideration is fair to Elf's stockholders
from a financial point of view (other than TULIP). Complete and correct signed
copies of such opinion will be delivered to Parent as soon as practicable after
the date of this Agreement.

                  Section 4.16. TAXES. Except as would not reasonably be
expected to have, individually or in the aggregate, a Material Adverse Effect on
Elf:

                  (a) Elf and each of its Subsidiaries has timely filed (or has
had timely filed on its behalf) or will timely file or cause to be timely filed
all Tax Returns required by applicable Law to be filed by it or on its behalf
prior to or as of the Effective Time, and all such Tax Returns are, or will be
at the time of filing, true and complete in all respects.

                  (b) Elf and each of its Subsidiaries has timely paid (or has
had timely paid on its behalf), or, where payment is not yet due, has
established (or has had established on its behalf and for its sole benefit and
recourse) or (with respect to new Taxes for periods, or portions thereof,
beginning after the date hereof) will establish or cause to be established in
accordance with GAAP on or before the Effective Time, an adequate accrual for
the payment of, all Taxes due with respect to any period ending prior to or as
of the Effective Time.

                  (c) The federal income Tax Returns filed with respect to Elf
and its Subsidiaries have been examined and settled with the Internal Revenue
Service (the "IRS") (or the applicable statutes of limitation for the assessment
of federal income Taxes for such periods have expired) for all years through
1990.

                  (d) There are no Liens or encumbrances for Taxes on any of the
assets of Elf or any of its Subsidiaries other than those for Taxes not yet due
and payable. Neither Elf nor any of its Subsidiaries is a party to any Tax
sharing or indemnification agreement (other than such agreements solely between
or among Elf and its Subsidiaries).

                  (e) Elf and its Subsidiaries have complied with all applicable
Laws, rules and regulations relating to the payment and withholding of Taxes.

                  (f) No federal, state, local or foreign audits or
administrative proceedings are pending with regard to any Taxes or Tax Return of
Elf or its Subsidiaries and none of them has received a written notice of any
proposed audit or proceeding regarding any pending audit or proceeding.

                                      -16-

<PAGE>

                  (g) Neither Elf nor any of its Subsidiaries has constituted
either a "distributing corporation" or a "controlled corporation" within the
meaning of Section 355(a)(1)(A) of the Code in a distribution of stock intended
to qualify for tax-free treatment under Section 355 of the Code (A) in the two
years prior to the date of this Agreement (or will constitute such a corporation
in the two years prior to the date of the Effective Time of the Merger) or (B)
in a distribution which otherwise constitutes part of a "plan" or "series of
related transactions" within the meaning of Section 355(e) of the Code in
conjunction with the Merger.

                  (h) "Tax" or "Taxes" shall mean (i) any and all taxes,
charges, fees, levies or other assessments, including income, gross receipts,
excise, real or personal property, sales, withholding, social security,
retirement, unemployment, occupation, use, goods and services, service use,
license, value added, capital, net worth, payroll, profits, withholding,
franchise, transfer and recording taxes, fees and charges, and any other taxes,
assessment or similar charges imposed by the IRS or any taxing authority
(whether domestic or foreign including any state, county, local or foreign
government or any subdivision or taxing agency thereof (including a United
States possession)) (a "Taxing Authority"), whether computed on a separate,
consolidated, unitary, combined or any other basis; and such term shall include
any interest whether paid or received, fines, penalties or additional amounts
attributable to, or imposed upon, or with respect to, any such taxes, charges,
fees, levies or other assessments, (ii) any liability for the payment of any
amount of the type described in clause (i) as a result of being or having been
before the Effective Time a member of an affiliated, consolidated, combined or
unitary group, or a party to any agreement or arrangement, as a result of which
liability of Elf or any of its subsidiaries to a Taxing Authority is determined
or taken into account with reference to the liability of any other Person
(including, e.g., liability under Treasury Regulation 1.1502-6 or similar
liability under any other Law), and (iii) any liability with respect to the
payment of any amount of the type described in (i) or (ii) as a result of any
existing express or implied obligation (including, but not limited to, an
indemnification obligation). "Tax Return" shall mean any report, return,
document, declaration or other information or filing required to be supplied to
any Taxing Authority or jurisdiction (foreign or domestic) with respect to
Taxes, including information returns, any documents with respect to or
accompanying payments of estimated Taxes, or with respect to or accompanying
requests for the extension of time in which to file any such report, return,
document, declaration or other information.

                  Section 4.17. EMPLOYEE BENEFIT PLANS. Other than Employee
Plans that are insignificant in scope or amount and except as would not
reasonably be expected to have, individually or in the aggregate, a Material
Adverse Effect on Elf:

                  (a) Elf has made available to Parent copies of each material
Employee Plan and all amendments thereto and written interpretations thereof,
together with the most recent annual report (Form 5500 including, if applicable,
Schedule B thereto), summary plan description and summary of material
modifications, if any, annual financial report and actuarial valuation report
prepared in connection with any such Employee Plan and all trust agreements,
insurance contracts and other funding vehicles relating thereto. The Elf
Disclosure Schedule identifies each such Employee Plan that is (i) a
Multiemployer Plan, (ii) a Title IV Plan or (iii) maintained in connection with
any trust described in Section 501(c)(9) of the Code.

                                      -17-

<PAGE>

                  (b) Except as set forth on Section 4.17(b) of the Elf
Disclosure Schedule, each Employee Plan that is intended to be qualified under
Section 401(a) of the Code has received a favorable determination letter as to
its qualified status from the IRS, and Elf is not aware of any facts or
circumstances that would jeopardize the qualified status of any such Employee
Plan, if not cured; on that basis, and to Elf's knowledge, each trust created
under any such Employee Plan is exempt from tax under Section 501(a) of the Code
and has been so exempt since its creation. Except as set forth on Section
4.17(b) of the Elf Disclosure Schedule, Elf has made available to Parent the
most recent determination letter of the Internal Revenue Service relating to
each such Employee Plan. Each material Employee Plan has been maintained in
substantial compliance with its terms and with the requirements prescribed by
any and all applicable statutes, orders, rules and regulations, including ERISA
and the Code.

                  (c) Elf has made available to Parent copies (or if there is no
written plan document, written descriptions) of each material Benefit
Arrangement (and, if applicable, related trust agreements) and all amendments
thereto and written interpretations thereof and summary plan descriptions, if
applicable. Each such Benefit Arrangement has been maintained in substantial
compliance with its terms and with the requirements prescribed by any and all
applicable statutes, orders, rules and regulations, and has been maintained in
good standing with applicable regulatory authorities.

                  (d) There has been no failure of a group health plan (as
defined in Section 5000(b)(1) of the Code) to meet the requirements of Code
Section 4980B(f) with respect to a qualified beneficiary (as defined in Section
4980B(g)). Neither Elf nor any of its ERISA Affiliates has contributed to a
nonconforming group health plan (as defined in Section 5000(c)) and neither Elf
nor any ERISA Affiliate of Elf has incurred a tax under Section 5000(a) that is
or could become a liability of Elf.

                  (e) The Elf Disclosure Schedule contains a complete list of
all material Employee Arrangements. Except as specifically provided in the
foregoing documents made available to Parent, no amendments to any such Employee
Arrangement have been adopted or approved nor has Elf or any of its ERISA
Affiliates undertaken to make any such amendments or to adopt or approve any new
material Employee Arrangement.

                  (f) All material contributions required to be made to any
Employee Arrangement or any trust or other arrangement funding any Employee
Arrangement by applicable Law or regulation or by any plan document or other
contractual undertaking, and all material premiums due or payable with respect
to insurance policies funding any Employee Arrangement, for any period have been
timely made or paid in full.

                  (g) Except as set forth on Section 4.17(g) of the Elf
Disclosure Schedule, with respect to each Title IV Plan: (i) there does not
exist any accumulated funding deficiency within the meaning of Code Section 412
or Section 302 of ERISA, whether or not waived; (ii) no reportable event within
the meaning of Section 4043(c) of ERISA for which the 30-day notice requirement
has not been waived has occurred, and the consummation of the transactions
contemplated by this Agreement will not result in the occurrence of any such
reportable event; (iii) all premiums to the PBGC have been timely paid in full;
(iv) no material liability (other than for premiums to the PBGC) under Title IV
of ERISA has been or is expected to be incurred by

                                      -18-

<PAGE>

Elf or any of its ERISA Affiliates; and (v) the PBGC has not instituted
proceedings to terminate any such Title IV Plan and, to Elf's knowledge, no
condition exists that presents a risk that such proceedings will be instituted
or which would constitute grounds under Section 4042 of ERISA for the
termination of, or the appointment of a trustee to administer, any such Title IV
Plan.

                  (h) There does not now exist, nor, to Elf's knowledge, do any
circumstances exist that could result in, any Controlled Group Liability that
would be a liability of Elf or any of its ERISA Affiliates following the
Effective Time. None of Elf and its ERISA Affiliates has incurred any Withdrawal
Liability that has not been satisfied in full. With respect to each Employee
Plan that is a Multiemployer Plan, none of Elf and its ERISA Affiliates has
received any notification, nor has reasonable cause to believe, that any such
Employee Plan is in reorganization, has been terminated, is insolvent, or may
reasonably be expected to be in reorganization, to be insolvent, or to be
terminated. If Elf and its ERISA Affiliates were to experience a complete
withdrawal from all such Multiemployer Plans, the total withdrawal liability
would not exceed the amount set forth in Section 4.17(h) of the Elf Disclosure
Schedule. The transactions contemplated by this Agreement, including the
Transaction (as defined in the TULIP Merger Agreement), will not result in
partial or complete withdrawal from any such Multiemployer Plan.

                  (i) The Elf Disclosure Schedule sets forth: (i) an accurate
and complete list of each material Employee Arrangement under which the
execution and delivery of this Agreement or the consummation of the transactions
contemplated hereby could (either alone or in conjunction with any other event
such as termination of employment) result in, cause the accelerated vesting,
funding or delivery of, or increase the amount or value of, any payment or
benefit to any employee, officer or director of Elf or any of its Subsidiaries,
or for which Elf or any of its Subsidiaries could be liable, or would limit the
right of Elf or any of its Subsidiaries to amend, merger, terminate or receive a
reversion of assets from any material Employee Arrangement or related trust;
(ii) the aggregate liabilities of Elf and its ERISA Affiliates, together with
any corresponding assets held in any grantor trust of Elf and its ERISA
Affiliates, pursuant to each Employee Arrangement (other than Employee Plans
that are qualified under Section 401(a) of the Code) providing any supplemental
or excess retirement benefits or other deferred compensation (whether elective
or nonelective), in each case determined as of the date set forth in the Elf
Disclosure Schedule, and (iii) the maximum amount of the "excess parachute
payments" within the meaning of Section 280G of the Code that could become
payable by Elf or any of its Subsidiaries in connection with the execution and
delivery of this Agreement and the consummation of the transactions contemplated
hereby. No outstanding options to purchase Shares granted to any current or
former employee or director of Elf or any of its ERISA Affiliates (other than
TULIP) contain any provision that would entitle the holder to receive any cash
payment with respect thereto in connection with the consummation of the
transactions contemplated hereby in excess of the amounts provided for in
Section 2.05 hereof.

                  (j) There are no pending or threatened claims (other than
claims for benefits in the ordinary course), investigations, lawsuits or
arbitrations which have been asserted or instituted, and, to Elf's knowledge, no
set of circumstances exists which may give rise to a claim or lawsuits, against
the Employee Arrangements, any fiduciaries thereof with respect to their duties
to such Employee Arrangements or the assets of any of the trusts under any of
such Employee Arrangements which could result in any liability of Elf or any of
its ERISA Affiliates

                                      -19-

<PAGE>

to the PBGC, the Department of Treasury, the Department of Labor, or any other
U.S. or foreign governmental authority, or to any of such Employee Arrangements,
any participant in any such Employee Arrangement, or any other Person. Without
limiting the generality of the foregoing, neither Elf nor any of its ERISA
Affiliates has any actual or contingent liability under any such Employee
Arrangement or under any applicable Law or regulation for pay or benefits
incurred as a result of corporate restructuring, downsizing, layoffs, plant
closings or similar events occurring before the Effective Time that has not been
fully satisfied or adequately reserved for in the audited consolidated financial
statements (including the related notes) and unaudited consolidated financial
statements (including the related notes) of Elf included in the Elf SEC
Documents.

                  Section 4.18. ENVIRONMENTAL MATTERS.

                  (a) Except as disclosed in the Elf SEC Documents or as set
forth in Section 4.18 of the Elf Disclosure Schedule, and except where
noncompliance, individually or in the aggregate, would not reasonably be
expected to have a Material Adverse Effect on Elf, Elf and its Subsidiaries are
in compliance with all applicable Environmental Laws and Environmental Permits.

                  (b) Except as disclosed in the Elf SEC Documents or as
disclosed in Section 4.18 of the Elf Disclosure Schedule, there are no written
(or, to the knowledge of Elf, other) Environmental Claims pending or, to the
knowledge of Elf, threatened against Elf or any of its Subsidiaries that,
individually or in the aggregate, could reasonably be expected to have a
Material Adverse Effect on Elf.

                  (c) Elf has made available to Parent all known material facts
regarding all known or reasonably suspected material liabilities under any
Environmental Law with respect to any Releases of Hazardous Substances or
conditions, in, on, under or about any of the properties or assets owned,
leased, or operated by Elf or its Subsidiaries at any time or for which Elf or
its Subsidiaries is responsible under any Environmental Law.

                  (d) Except as disclosed in the Elf SEC Documents or as
disclosed in Section 4.18 of the Elf Disclosure Schedule, prior to and during
the period of ownership or operation by Elf or its Subsidiaries, in each case,
to the knowledge of Elf, no Hazardous Substance was generated, treated, stored,
disposed of, used, handled or manufactured at, or transported, shipped or
disposed of from, currently or previously owned or leased properties that could
result in Liability for Elf or its Subsidiaries that would have a Material
Adverse Effect on Elf and there were no conditions or Releases of Hazardous
Substance in, on, under or affecting any currently or previously owned or leased
properties that would, individually or in the aggregate, reasonably be expected
to have a Material Adverse Effect on Elf.

                  (e) Except as disclosed in the Elf SEC Documents, or as set
forth in Section 4.18 of the Elf Disclosure Schedule, none of Elf or its
Subsidiaries has received from any Governmental Entity or other third party any
written (or, to the knowledge of Elf, other) notice that any of them or any of
their predecessors is or may be a potentially responsible party in respect of or
may otherwise bear liability for any actual or threatened Release of Hazardous
Substance at any site or facility that is, has been or could reasonably be
expected to be listed on

                                      -20-

<PAGE>

the National Priorities List, the Comprehensive Environmental Response,
Compensation and Liability Information System or any similar or analogous
federal, state, provincial, territorial, municipal, county, local or other
domestic or foreign list, schedule, inventory or database of Hazardous Substance
sites or facilities, except where such notice or the circumstances referred to
therein would not, individually or in aggregate, reasonably be expected to have
a Material Adverse Effect on Elf.

                  Section 4.19. INTELLECTUAL PROPERTY. Except as set forth on
the Elf Disclosure Schedule, Elf and its Subsidiaries own, or are validly
licensed or otherwise have the right to use, all Elf Intellectual Property
Rights used in the conduct of their businesses, except where the failure to own
or possess valid rights to such Elf Intellectual Property Rights would not have,
individually or in the aggregate, a Material Adverse Effect on Elf. No Elf
Intellectual Property Right is subject to any outstanding judgment, injunction,
order, decree or agreement restricting the use thereof by Elf or any of its
Subsidiaries or restricting the licensing thereof by Elf or any of its
Subsidiaries to any Person, except for any judgment, injunction, order, decree
or agreement which would not have, individually or in the aggregate, a Material
Adverse Effect on Elf. To the knowledge of Elf, neither Elf nor any of its
Subsidiaries is infringing on any other Person's Intellectual Property Rights
and to the knowledge of Elf no Person is infringing on any Elf Intellectual
Property Rights, except, in either case, as would not reasonably be expected to
have, individually or in the aggregate, a Material Adverse Effect on Elf. Except
for such matters as would not reasonably be expected to have a Material Adverse
Effect on Elf, (i) neither Elf nor any of its Subsidiaries was a defendant in
any action, suit, investigation or proceeding relating to, or otherwise was
notified of, any alleged claim of infringement of any Intellectual Property
Right and (ii) Elf and its Subsidiaries had no outstanding claim or suit for any
continuing infringement by any other Person of any Elf Intellectual Property
Rights.

                  Section 4.20. MATERIAL CONTRACTS; JOINT VENTURES. (a) All of
the material contracts of Elf and its Subsidiaries that are required to be
described in the Elf SEC Documents or listed or filed as exhibits to the Elf
Form 10-K for its fiscal year ended January 1, 2000 or the Elf quarterly report
on Form 10-Q for its fiscal quarter ended July 15, 2000 (the "Contracts") are
described in such Elf SEC Documents or listed or filed as exhibits thereto,
respectively, and are valid and binding and are in full force and effect, and
neither Elf nor any of its Subsidiaries is in breach of or in default (nor does
there exist any condition which with the passage of time or the giving of
notice, or both, would cause such a violation of or default) under any Contract,
except for such failures to be valid and binding, breaches and defaults as would
not reasonably be expected to have, individually or in the aggregate, a Material
Adverse Effect on Elf. Elf and its Subsidiaries are not, and after the Effective
Time neither the Surviving Corporation nor Parent (or any of their respective
Subsidiaries) will (by reason of any agreement to which Elf or any of its
Subsidiaries is a party) be subject to any material noncompetition or similar
restriction on their respective businesses.

                  (b) Elf has made available to Parent complete and correct
copies of all agreements, which are set forth in Section 4.20(b)(i) of the Elf
Disclosure Schedule, relating to the formation and governance of all material
joint ventures or partnerships arrangements ("Joint Ventures") to which Elf or
any of its Subsidiaries is a party (the "JV Agreements"). Other than as set
forth in Section 4.20(b)(ii) of the Elf Disclosure Schedule, Elf and its
Subsidiaries have no obligations of any kind whatsoever, whether accrued,
contingent, absolute, determined,

                                      -21-

<PAGE>

determinable or otherwise, to loan funds to, make capital contributions to, or
guarantee indebtedness or other obligations of, such Joint Ventures.

                  Section 4.21. INSURANCE. Elf and its Subsidiaries are covered
by valid and currently effective insurance policies issued in favor of Elf or
its Subsidiaries that are customary and appropriate under the circumstances. All
such policies are in full force and effect, all premiums due thereon have been
paid, and Elf and its Subsidiaries have complied with the provisions of such
policies.

                  Section 4.22. INDEBTEDNESS. As of October 7, 2000, Elf and its
Subsidiaries have outstanding indebtedness for borrowed money (including,
without limitation, off-balance sheet indebtedness, guarantees of third party
indebtedness and capitalized lease obligations) in an aggregate principal amount
not greater than $774 million.

                  Section 4.23. REAL PROPERTY. (a) Except as would not
reasonably be expected, individually or in the aggregate, to have a Material
Adverse Effect on Elf: (i) Elf or its Subsidiaries have good and marketable fee
title to, or a valid leasehold interest in, all of the real property and related
equipment used by Elf or its Subsidiaries or otherwise reflected in Elf's
financial statements identified in Section 4.08 above (collectively, the "Elf
Properties"), in each case free and clear of any Liens or rights of third
parties and (ii) the Elf Properties (taking into account, without limitation,
all Liens related thereto, all zoning and other restrictions applicable thereto
and the condition thereof) are suitable and adequate for the conduct of the
businesses of Elf and its Subsidiaries as currently conducted.

                  (b) Except as would not reasonably be expected, individually
or in the aggregate, to have a Material Adverse Effect on Elf, Elf and its
Subsidiaries have good and marketable title to, or a valid leasehold interest
in, or right to use, the other assets used by them, or shown on the financial
statements included in the Elf SEC Documents or acquired after the date thereof,
free and clear of all Liens, except for assets disposed of in the ordinary
course of business consistent with past practices.

                  Section 4.24. TRANSACTIONS WITH AFFILIATES. Neither TULIP nor
any of its Subsidiaries (excluding Elf and its Subsidiaries) owns, leases or
licenses any of the buildings, machinery, equipment or other tangible or
intangible assets used in the businesses of Elf or its Subsidiaries as currently
conducted. Neither Elf nor any of its Subsidiaries (a) has any outstanding
contract, agreement or other arrangement with TULIP or any of its Affiliates
(other than Elf or any of its Subsidiaries) or provides or receives goods or
services to or from TULIP or any of its Affiliates (other than Elf or any of its
Subsidiaries), other than the sale of products or ingredients on an arms' length
basis in the ordinary course of business consistent with past practice or (b)
has engaged in any transaction outside of the ordinary course of business
consistent with past practice with TULIP or any of its Affiliates (other than
Elf or any of its Subsidiaries) since January 1, 1998.

                  Section 4.25. CUSTOMERS. Neither Elf nor any of its
Subsidiaries has received any notice or has any reason to believe that any
significant customer of Elf or any of its Subsidiaries (i) has ceased, or will
cease, to use the products, goods or services of Elf or any of its Subsidiaries,
(ii) has substantially reduced or will substantially reduce, the use of
products,

                                      -22-

<PAGE>

goods or services of Elf or any of its Subsidiaries or (iii) has sought, or is
seeking, to reduce the price it will pay for products, goods or services of Elf
or any of its Subsidiaries, except as, individually or in the aggregate, would
not reasonably be expected to have a Material Adverse Effect on Elf and except
for any such effect resulting from or arising in connection with this Agreement
or the transactions contemplated hereby or the announcement thereof. As of the
date of this Agreement, to Elf's knowledge, no customer of Elf or any of its
Subsidiaries described in clause (i) of the first sentence of this paragraph has
otherwise threatened to take any action described in the preceding sentence as a
result of the consummation of the transactions contemplated by this Agreement
that would have a Material Adverse Effect on Elf.

                  Section 4.26. ANTITAKEOVER STATUTE. this Agreement and all
transactions contemplated hereby from the provisions of Section 203 of Delaware
Law.


                                    ARTICLE 5
                    REPRESENTATIONS AND WARRANTIES OF PARENT

                  Parent represents and warrants to Elf that:

                  Section 5.01. CORPORATE EXISTENCE AND POWER. Each of Parent
and Merger Subsidiary is a corporation duly incorporated, validly existing and
in good standing under the laws of its jurisdiction of incorporation and has all
corporate powers and all governmental licenses, authorizations, permits,
consents and approvals required to carry on its business as now conducted,
except for those licenses, authorizations, permits, consents and approvals the
absence of which would not reasonably be expected to materially impair, delay or
prevent the ability of Parent and Merger Subsidiary to consummate the
transactions contemplated by this Agreement. Since the date of its
incorporation, Merger Subsidiary has not engaged in any activities other than in
connection with or as contemplated by this Agreement or in connection with
arranging any financing required to consummate the transactions contemplated by
the Merger.

                  Section 5.02. CORPORATE AUTHORIZATION. The execution, delivery
and performance by Parent and Merger Subsidiary of this Agreement and the
consummation by Parent and Merger Subsidiary of the transactions contemplated
hereby are within the corporate powers of Parent and Merger Subsidiary and have
been duly authorized by all necessary corporate action. This Agreement has been
duly executed and delivered by Parent and Merger Subsidiary and constitutes a
valid and binding agreement of each of Parent and Merger Subsidiary, enforceable
against it in accordance with its terms.

                  Section 5.03. GOVERNMENTAL AUTHORIZATION. The execution,
delivery and performance by Parent and Merger Subsidiary of this Agreement and
the consummation by Parent and Merger Subsidiary of the transactions
contemplated hereby require no action by or in respect of, or filing with, any
Governmental Entity, other than (i) the filing of a certificate of merger with
respect to the Merger with the Delaware Secretary of State, (ii) compliance with
any applicable requirements of the HSR Act, (iii) compliance with any applicable
requirements of the 1933 Act, the 1934 Act and any other applicable securities
or takeover laws and (iv) any actions or filings the absence of which would
reasonably be expected to materially impair, delay or

                                      -23-

<PAGE>

prevent the ability of Parent and Merger Subsidiary to consummate the
transactions contemplated by this Agreement.

                  Section 5.04. NON-CONTRAVENTION. The execution, delivery and
performance by Parent and Merger Subsidiary of this Agreement and the
consummation by Parent and Merger Subsidiary of the transactions contemplated
hereby do not and will not (i) contravene, conflict with, or result in any
violation or breach of any provision of the certificate of incorporation or
bylaws of Parent or Merger Subsidiary, (ii) assuming compliance with the matters
referred to in Section 5.03, contravene, conflict with, or result in any
violation or breach of any provision of any Law or (iii) require any consent or
other action by any Person under, constitute (with or without notice or lapse of
time or both) a default under, or cause or permit the termination, cancellation,
acceleration or other change of any right or obligation or the loss of any
benefit to which Parent or Merger Subsidiary is entitled under, any provision of
any agreement or other instrument binding upon Parent or Merger Subsidiary,
except, in the case of clauses (ii) and (iii), for such matters as would
reasonably be expected to materially impair, delay or prevent the consummation
of the Merger.

                  Section 5.05. DISCLOSURE DOCUMENTS. The written information
with respect to Parent and any of its Subsidiaries that Parent furnishes to Elf
specifically for use in the Elf Information Statement will not contain any
untrue statement of a material fact or omit to state any material fact necessary
in order to make the statements made therein, in the light of the circumstances
under which they were made, not misleading at the time such Elf Information
Statement, or any amendment or supplement thereto, is first mailed to
stockholders of Elf.

                  Section 5.06. FINDERS' FEES. There is no investment banker,
broker, finder or other intermediary that has been retained by or is authorized
to act on behalf of Parent which might be entitled to any fee or commission from
Elf or any of its Affiliates upon consummation of the transactions contemplated
by this Agreement.

                  Section 5.07. ADEQUATE FUNDS. Parent has commitment letters in
customary form from nationally-recognized lending institutions for and will have
at the Effective Time sufficient funds for the payment of the Merger
Consideration and to perform its obligations with respect to the Merger
transactions contemplated by this Agreement and the TULIP Merger Agreement.


                                    ARTICLE 6
                                COVENANTS OF ELF

                  Elf agrees that:

                  Section 6.01. CONDUCT OF ELF. From the date hereof until the
Effective Time, Elf and its Subsidiaries shall conduct their business and
operate their properties in the ordinary course consistent with past practices
and shall use their reasonable best efforts to preserve intact their business
organizations and relationships with third parties and to keep available the
services of their present officers and employees. Without limiting the
generality of the foregoing, except with the prior written consent of Parent or
as provided by this Agreement or as set forth in

                                      -24-

<PAGE>

Section 6.01 of the Elf Disclosure Schedule, from the date hereof until the
Effective Time neither Elf nor any of its Subsidiaries shall:

                  (a) except as permitted under Section 6.06, declare, set aside
or pay any dividend or other distribution with respect to any share of its
capital stock, other than quarterly cash dividends on customary record and
payment dates on the Shares not to exceed $0.1125 per quarter;

                  (b) repurchase, redeem or otherwise acquire or offer to
acquire any shares of capital stock or other securities of, or other ownership
interests in, Elf or any of its Subsidiaries;

                  (c) issue, deliver, pledge, encumber or sell any Shares, or
any securities convertible into Shares, or any Options or other rights, warrants
or options to acquire any Shares, other than issuances of Shares pursuant to
stock-based awards or options that are outstanding on the date hereof;

                  (d) amend its Certificate of Incorporation or By-Laws or other
comparable organizational documents or amend any terms of the outstanding
securities of Elf or its Subsidiaries;

                  (e) merge or consolidate with any other Person, make any
investment in any other Person, including any joint venture, or acquire the
stock or assets or rights of any other Person other than (i) pursuant to
existing contracts or commitments as set forth in Section 6.01 of the Elf
Disclosure Schedule, (ii) in each case in the ordinary course of business
consistent with past practice, purchases of raw materials, services and items
used or consumed in the manufacturing process, (iii) capital expenditures made
consistent with Elf's current capital expenditure program, in an amount not to
exceed $100 million in the aggregate for 2000 and $90 million in the aggregate
for 2001; (f) sell, lease, license, mortgage or otherwise dispose of any
Subsidiary or any assets, securities, rights or property other than (i) pursuant
to existing contracts or commitments as set forth in Section 6.01(f) of the Elf
Disclosure Schedule, (ii) sales of inventory and equipment in the ordinary
course of business consistent with past practices;

                  (g) incur any indebtedness (whether or not reflected on the
Elf Balance Sheet) for borrowed money, guarantee any such indebtedness, enter
into any new or amend existing facilities relating to indebtedness, issue or
sell any debt securities or warrants or other rights to acquire any debt
securities or guarantee any debt securities other than borrowings under Elf's
revolving credit agreement in the ordinary course of business and in amounts
consistent with past practices;

                  (h) except as required under any collective bargaining
agreement in effect as of the date hereof, by applicable Law or under Section
2.05 or as may be mutually agreed upon between Parent and Elf, enter into or
adopt any new, or amend any existing, Employee Arrangement which would
materially increase the costs or obligations of Elf or any of its Subsidiaries;

                                      -25-

<PAGE>

                  (i) except to the extent required under any collective
bargaining agreement in effect as of the date hereof, by applicable Law, or by
written employment agreements existing on the date of this Agreement and listed
in the Elf Disclosure Schedule, increase the compensation payable or to become
payable to its officers, directors or employees, or pay any benefit or amount to
any such person that is not otherwise required by an Employee Arrangement as in
effect on the date hereof, other than to employees in the ordinary course of
business who are not officers, directors or holders of Options;

                  (j) (i) renew any material collective bargaining agreement or
enter into any new material collective bargaining agreement or (ii) renew any
collective bargaining agreement or enter into any new collective bargaining
agreement which would materially increase the costs or obligations of Elf or any
of its Subsidiaries;

                  (k) contribute any amount to any Employee Arrangement or any
trust or other arrangement funding any Employee Arrangement, except to the
extent required by the existing terms of such Employee Arrangement, trust or
other funding arrangement, by any collective bargaining agreement now in effect,
by any written employment agreement existing on the date of this Agreement and
listed in the Elf Disclosure Schedule, or by applicable Law;

                  (l) (i) adopt a plan of complete or partial liquidation,
dissolution, merger, consolidation, restructuring, recapitalization or other
reorganization or (ii) enter into any agreement or exercise any discretion
providing for acceleration of any material payment or performance as a result of
a change of control of Elf or its Subsidiaries;

                  (m) renew or enter into any non-compete, exclusivity or
similar agreement that would restrict or limit the operations of Elf or its
Subsidiaries, or, after the Effective Time, of Parent (other than indirectly by
virtue of its ownership of Elf) or its Subsidiaries other than exclusivity or
similar agreements regarding the sale of specialty products that are renewed or
entered into in the ordinary course of business consistent with past practices;

                  (n) renew, enter into, amend or waive any material right under
any contract with or loan to any Affiliate of Elf (other than its wholly-owned
Subsidiaries);

                  (o) create or incur any Lien on any asset (other than Elf
Intellectual Property Rights) which could materially detract from the value of
the property to which it relates or interfere with the use thereof;

                  (p) make any loan, advance or capital contribution to or
investment in any Person not wholly owned, directly or indirectly, by Elf, other
than immaterial amounts in the ordinary course of business consistent with past
practices;

                  (q) enter into, modify or amend in any material respect, or
terminate any (i) contract filed as an exhibit to any Elf SEC Document or any
other contract to which Elf or any of its Subsidiaries is a party which is or
would be required to be filed as an exhibit to the Elf SEC Documents or (ii)
agreement involving payments or receipts over its terms greater than $10
million;

                                      -26-

<PAGE>

                  (r) sell, license, lease or otherwise dispose of, or create or
incur any Lien on, any Elf Intellectual Property Rights or any brand or line of
business, other than pursuant to agreements in place on the date hereof and
disclosed in Section 6.01(r) of the Elf Disclosure Schedule other than in the
ordinary course of business consistent with past practices in connection with
the sale of products from Elf;

                  (s) settle or compromise any material litigation of Elf or any
of its Subsidiaries for an amount in excess of the reserves established
therefor, or waive, release or assign any material claims of Elf or any of its
Subsidiaries;

                  (t) adopt any material change, other than as required by the
SEC or by GAAP, in its accounting policies, procedures or practices;

                  (u) except as otherwise required by Law, make any material Tax
election, settle or compromise any material Tax claim, file any Tax Return
(other than in a manner consistent with past practice) or change any method of
Tax accounting; or

                  (v) agree or commit to do any of the foregoing.

                  Section 6.02. STOCKHOLDER ACTION BY WRITTEN CONSENT;
INFORMATION STATEMENT. In lieu of calling a meeting of Elf's stockholders, Elf
will seek approval and adoption of this Agreement and the Merger by written
consent of TULIP. Such approval will be sought so that such consent shall be
obtained and shall be effective on the 21st day after the date the Elf
Information Statement is first sent or given to the Elf stockholders. Subject to
Section 6.04, the Board of Directors of Elf shall recommend approval and
adoption of this Agreement and the Merger by Elf's stockholders. In connection
with such action by written consent, Elf will (i) promptly prepare and file with
the SEC, use its best efforts to have cleared by the SEC and thereafter mail to
its stockholders as promptly as practicable the Elf Information Statement, and
(ii) otherwise comply with all legal requirements applicable to approvals by its
stockholders of this Agreement and the transactions contemplated hereby. Elf
shall provide Parent, TULIP and their respective counsel with sufficient
opportunity to comment upon the form and substance of the Elf Information
Statement (including any amendments or supplements thereto) prior to filing such
with the SEC and Elf shall use its reasonable best efforts to incorporate
Parent's and TULIP's reasonable comments into the Elf Information Statement
(including any amendments or supplements thereto). Elf shall promptly provide to
Parent and TULIP copies of any comments received from the SEC in connection
therewith and shall consult with Parent and TULIP in responding to the SEC.

                  Section 6.03. ACCESS TO INFORMATION. (a) From the date hereof
until the Effective Time and subject to applicable Law and the Confidentiality
Agreement dated as of July 24, 2000 between TULIP and Parent (the
"Confidentiality Agreement"), Elf shall (i) give Parent, its counsel, financial
advisors, auditors and other authorized representatives reasonable access to the
offices, properties, books and records of Elf and its Subsidiaries, (ii) furnish
to Parent, its counsel, financial advisors, auditors and other authorized
representatives such financial and operating data and other information as such
Persons may reasonably request, (iii) cause the employees, counsel, financial
advisors, auditors and other authorized representatives of Elf and its
Subsidiaries to cooperate with Parent in its investigation of Elf and

                                      -27-

<PAGE>
its Subsidiaries and (iv) promptly advise Parent orally and in writing of any
fact or circumstance reasonably likely to have a Material Adverse Effect on Elf
or to cause a condition contained in Article 9 not to be satisfied. Any
investigation pursuant to this Section shall be conducted in such manner as not
to interfere unreasonably with the conduct of the business of Elf and its
Subsidiaries. No information or knowledge obtained by Parent in any
investigation pursuant to this Section shall affect or be deemed to modify any
representation or warranty made by Elf hereunder.

                  (b) Without limiting the generality of the foregoing, as soon
as reasonably practicable after the date hereof, Elf shall provide to Parent a
copy of the most recent statement of withdrawal liability that it or any of its
Affiliates has obtained from each Employee Plan that is a Multiemployer Plan
and, to the extent that such a statement has not yet been obtained for any such
Employee Plan, or to the extent such a statement has been obtained but reflects
withdrawal liability as of a date earlier than July 1, 2000 with respect to any
such Employee Plan, Elf shall use, and shall cause its Affiliates to use, its
reasonable best efforts to obtain a current withdrawal liability statement from
such Employee Plan and provide it to Parent.

                  Section 6.04. NO SOLICITATION.

                  (a) Elf shall not, nor shall it permit any of its Subsidiaries
to, or authorize or permit any director, officer or employee of Elf or any of
its Subsidiaries or any investment banker, attorney, accountant or other advisor
or representative of Elf or any of its Subsidiaries to, directly or indirectly,
(i) solicit, initiate, negotiate or encourage, or take any other action
knowingly to facilitate, any Takeover Proposal (as defined below) or (ii) enter
into, continue or otherwise participate in any discussions or negotiations
regarding, or furnish to any person any information with respect to, or
otherwise cooperate in any way with, any Takeover Proposal, in each case other
than a Takeover Proposal made by Parent; provided, however, that at any time
prior to obtaining the written consent of TULIP as contemplated by Section 6.02
hereof, the Board of Directors of Elf may, in response to a bona fide written
Takeover Proposal that such Board of Directors reasonably determines in good
faith, after consultation with its independent financial advisors, constitutes a
Superior Proposal (as defined below), and which Takeover Proposal was
unsolicited and did not otherwise result from a breach of this Section 6.04, (x)
furnish information with respect to Elf and its Subsidiaries to the person
making such Takeover Proposal (and its representatives) pursuant to a
confidentiality agreement with terms not more favorable to such person than the
Confidentiality Agreement, provided that all such information is provided on a
prior or substantially concurrent basis to Parent, and (y) participate in
discussions or negotiations with the person making such Takeover Proposal (and
its representatives) regarding such Takeover Proposal, provided that Elf shall
have delivered to Parent prior written notice advising Parent that it intends to
participate in such discussions or negotiations. Elf will immediately cease all
existing activities, discussions and negotiations with any parties conducted
heretofore with respect to any Takeover Proposal and request the return of all
confidential information regarding Elf provided to any such parties prior to the
date hereof pursuant to the terms of any confidentiality agreements or
otherwise.

                  The term "Takeover Proposal" means any inquiry, proposal or
offer from any person relating to, or that is reasonably likely to lead to, any
direct or indirect acquisition, in one transaction or a series of transactions,
including any merger, consolidation, tender offer,

                                      -28-

<PAGE>

exchange offer, binding share exchange, business combination, recapitalization,
liquidation, dissolution, joint venture, purchase or similar transaction, of (A)
assets or businesses that constitute or represent 20% or more of the total
revenue, operating income or assets of Elf and its Subsidiaries, taken as a
whole, or (B) 20% or more of the outstanding shares of Elf common stock or
capital stock of, or other equity or voting interests in, any of Elf's
Subsidiaries directly or indirectly holding the assets or businesses referred to
in clause (A) above.

                  (b) Neither the Board of Directors of Elf nor any committee
thereof shall (i) withdraw (or modify in a manner adverse to Parent or Merger
Subsidiary) or propose publicly to withdraw (or modify in a manner adverse to
Parent or Merger Subsidiary) the recommendation or declaration of advisability
by such Board of Directors or any such committee of this Agreement or the
Merger, provided, that in the event that prior to receiving the written consent
of TULIP as contemplated by Section 6.02, the Board of Directors of Elf receives
a Superior Proposal (as determined in accordance with Section 6.04(a)) that is
unsolicited and did not result from a breach of Section 6.04(a), the Board of
Directors of Elf may, if it believes in good faith such action is required under
Delaware law to avoid a breach of its fiduciary duties, after receipt of advice
from its outside legal counsel, withdraw or modify in a manner adverse to Parent
or Merger Subsidiary the recommendation or declaration of advisability of this
Agreement or the Merger (each such action being referred to herein as an
"Adverse Recommendation Change"), (ii) adopt or approve, or recommend or propose
publicly to adopt or approve or recommend, any Takeover Proposal, or withdraw
its approval of the Merger, or propose publicly to withdraw its approval of the
Merger, (iii) cause or permit Elf to enter into any letter of intent, memorandum
of understanding, agreement in principle, acquisition agreement, merger
agreement, option agreement, joint venture agreement, partnership agreement or
other agreement (each, an "Acquisition Agreement") constituting or related to,
or which is intended to or is reasonably likely to lead to, any Takeover
Proposal (other than a confidentiality agreement referred to in Section 6.04(a))
or (iv) agree or resolve to take any of the actions prohibited by clauses (i),
(ii) or (iii) of this sentence; provided, however, that Elf shall not exercise
its right to make an Adverse Recommendation Change until after the fifth
business day following Parent's receipt of written notice (a "Notice of Superior
Proposal") from Elf advising Parent that the Board of Directors of Elf has
received a Superior Proposal and specifying the terms and conditions of the
Superior Proposal and identifying the person making such Superior Proposal (it
being understood and agreed that any amendment to the price or any other
material term of a Superior Proposal shall require a new Notice of Superior
Proposal and a new five business day period). The foregoing shall in no way
limit or otherwise affect Parent's right to terminate this Agreement pursuant to
Section 10.01(c) at such time as the requirements of such subsection have been
met. Any such Adverse Recommendation Change shall not change the approval of the
Board of Directors of Elf for purposes of causing any state takeover statute or
other state law to be inapplicable to the transactions contemplated hereby,
including the Merger. Elf shall seek the written consent of TULIP contemplated
by Section 6.02 even if the Board of Directors of Elf shall have made an Adverse
Recommendation Change. Nothing in this Section 6.04 shall (x) permit Elf to
terminate this Agreement, (y) permit Elf to enter into any agreement with
respect to any Takeover Proposal or (z) affect any other obligation of Elf under
this Agreement.

                  The term "Superior Proposal" means any bona fide binding
written offer not solicited by or on behalf of Elf or any of its Subsidiaries
made by a third party that if

                                      -29-

<PAGE>

consummated would result in such third party (or in the case of a direct merger
between such third party and Elf, the stockholders of such third party)
acquiring, directly or indirectly, more than 50% of the voting power of Elf
Common Stock or all or substantially all the assets of Elf and its Subsidiaries,
taken as a whole, for consideration consisting of cash and/or securities that
the Board of Directors of Elf determines in its reasonable good faith judgment
(after consultation with a financial advisor of nationally recognized
reputation) to be superior from a financial point of view to the stockholders of
Elf, and taking into account, among other things, any changes to the terms of
this Agreement proposed by Parent in response to such Superior Proposal or
otherwise.

                  (c) In addition to the obligations of Elf set forth in
paragraphs (a) and (b) of this Section 6.04, Elf promptly shall advise Parent in
writing of any request for information that Elf reasonably believes could lead
to or contemplates a Takeover Proposal or of any Takeover Proposal together with
a copy of such Takeover Proposal, or any inquiry Elf reasonably believes could
lead to any Takeover Proposal.

                  (d) Nothing contained in this Section 6.04 or elsewhere in
this Agreement shall prohibit Elf from (i) taking and disclosing to its
stockholders a position contemplated by Rule 14e-2(a) promulgated under the 1934
Act or (ii) making a disclosure to Elf's stockholders if outside legal counsel
advises that failure so to disclose would be inconsistent with applicable Law;
provided, however, that in no event shall Elf or its Board of Directors or any
committee thereof take, agree or resolve to take any action prohibited by
Section 6.04(b).

                  Section 6.05. THIRD PARTY STANDSTILL AGREEMENTS. During the
period from the date of this Agreement until the Effective Time or earlier
termination of this Agreement, Elf shall not terminate, amend, modify or waive
any provision of any confidentiality or standstill agreement relating to the
making of a Takeover Proposal to which it or any of its Subsidiaries is a party
(other than any involving Parent or its Subsidiaries). During such period, Elf
agrees to use all reasonable efforts to enforce, to the fullest extent permitted
under applicable Law, the provisions of any such agreements, including seeking
injunctions to prevent any breaches of such agreements and to enforce
specifically the terms and provisions thereof in any court of the United States
or any state thereof having jurisdiction.

                  Section 6.06. SPECIAL DIVIDEND. Immediately prior to the
Effective Time, Elf shall declare and pay a special cash dividend on the Shares
in the aggregate amount of $16 million, which amount shall be paid PRO RATA to
all holders of Shares. Such special dividend shall be in addition to any regular
dividends declared and paid as permitted by this Agreement.


                                    ARTICLE 7
                               COVENANTS OF PARENT

                  Parent agrees that:

                  Section 7.01. OBLIGATIONS OF MERGER SUBSIDIARY. Parent will
take all action necessary to cause Merger Subsidiary to perform its obligations
under this Agreement and to consummate the Merger on the terms and conditions
set forth in this Agreement.

                                      -30-

<PAGE>

                  Section 7.02. DIRECTOR AND OFFICER LIABILITY. Parent shall
cause the Surviving Corporation, and the Surviving Corporation hereby agrees, to
do the following:

                  (a) For six years after the Effective Time, the Surviving
Corporation shall indemnify and hold harmless each present and former officer
and director of Elf (each an "Indemnified Person") in respect of acts or
omissions occurring at or prior to the Effective Time to the fullest extent
permitted by Delaware Law (including with respect to the advancement of
expenses) or any other applicable Laws or provided under Elf's certificate of
incorporation and bylaws in effect on the date hereof, provided that such
indemnification shall be subject to any limitation imposed from time to time
under applicable Law.

                  (b) The Surviving Corporation shall be entitled to control the
defense of any action, suit, investigation or proceeding with counsel of its own
choosing reasonably acceptable to the Indemnified Person and the Indemnified
Person shall cooperate in the defense thereof. The Surviving Corporation shall
not be liable for the fees, costs or expenses of any other counsel for an
Indemnified Person, other than local counsel, unless a conflict of interest
shall be caused thereby in which case the Surviving Corporation shall pay the
fees, costs and expenses of one additional counsel of the Indemnified Person's
choosing but reasonably acceptable to the Surviving Corporation, provided that
the Surviving Corporation shall not be liable for (i) the fees of more than one
counsel for all Indemnified Persons (other than as required as a result of a
conflict of interest between such Indemnified Persons) or (ii) any settlement
effected without its written consent (which consent shall not be unreasonably
withheld).

                  (c) For six years after the Effective Time, the Surviving
Corporation shall use its reasonable efforts to provide officers' and directors'
liability insurance in respect of acts or omissions occurring prior to the
Effective Time covering each such Indemnified Person currently covered by Elf's
officers' and directors' liability insurance policy on terms with respect to
coverage and amount no less favorable than those of such policy in effect on the
date hereof; provided if the aggregate annual premiums for such insurance at any
time during such period shall exceed 200% of the per annum rate of premium paid
by Elf and its Subsidiaries as of the date hereof for such insurance, then
Parent shall, or shall cause its Subsidiaries to, provide only such coverage as
shall then be available at an annual premium equal to 200% of such rate.

                  (d) If Parent, the Surviving Corporation or any of its
successors or assigns (i) consolidates with or merges into any other Person and
shall not be the continuing or surviving corporation or entity of such
consolidation or merger, or (ii) transfers or conveys all or substantially all
of its properties and assets to any Person, then, and in each such case, to the
extent necessary, proper provision shall be made so that the successors and
assigns of the Parent or Surviving Corporation, as the case may be, shall assume
the obligations set forth in this Section 7.02.

                  (e) The rights of each Indemnified Person under this Section
7.02 shall be in addition to any rights such Person may have under the
certificate of incorporation or bylaws of Elf or any of its Subsidiaries, under
Delaware Law or any other applicable Laws or under any agreement of any
Indemnified Person with Elf or any of its Subsidiaries. These rights shall
survive consummation of the Merger and are intended to benefit, and shall be
enforceable by, each Indemnified Person.

                                      -31-

<PAGE>

                  Section 7.03. EMPLOYEE MATTERS.

                  (a) Parent shall honor, and shall cause the Surviving
Corporation to honor, the following in accordance with their terms as in effect
on the date hereof: (i) the change-of-control payments pursuant to the 2000
Keebler Incentive Plan, as amended, to the extent triggered by the consummation
of the transactions contemplated hereby; (ii) the Revised Policy Regarding
Termination Benefits for Certain Executives in the Event of a Change of Control
(the "Revised Policy"), with respect to the Change of Control (as defined
therein) resulting from the transactions contemplated hereby; and (iii) the
Change of Control Severance Policy applicable to non-officers and non-union
employees, with respect to the Change of Control (as defined therein) resulting
from the transactions contemplated hereby.

                  (b) The Surviving Corporation shall give Elf Employees full
credit for purposes of eligibility, early-retirement and vesting under any such
plans or arrangements maintained by the Parent or Surviving Corporation for
their respective subsidiaries for such employees' service recognized for such
purposes under the Employee Arrangements.

                  (c) Parent shall, and shall cause the Surviving Corporation
to, (i) waive all limitations as to preexisting conditions, exclusions and
waiting periods with respect to participation and coverage requirements
applicable to the Elf Employees under any welfare benefit plans in which such
employees may be eligible to participate after the Effective Time and (ii)
provide each Elf Employee with credit for any co-payments and deductibles paid
prior to the Effective Time in the calendar year in which the Effective Time
occurs in satisfying any applicable deductible or out-of-pocket requirements
under any welfare plans in which the Elf Employees are eligible to participate
after the Effective Time.


                                    ARTICLE 8
                           COVENANTS OF PARENT AND ELF

                  The parties hereto agree that:

                  Section 8.01. REASONABLE EFFORTS.

                  (a) Subject to the terms and conditions of this Agreement, Elf
and Parent will use their reasonable efforts to take, or cause to be taken, all
actions and to do, or cause to be done, and to assist and cooperate with the
other parties in doing all things necessary, proper or advisable under
applicable laws and regulations to consummate the transactions contemplated by
this Agreement. In furtherance and not in limitation of the foregoing, each of
Parent and Elf agrees (i) to make an appropriate filing of a Notification and
Report Form pursuant to the HSR Act with respect to the transactions
contemplated hereby as promptly as reasonably practicable after the date hereof
and to supply as promptly as reasonably practicable any additional information
and documentary material that may be requested by the FTC or the Antitrust
Division or any other Governmental Entity pursuant to the HSR Act and (ii) to
use reasonable efforts to cause the expiration or termination of the applicable
waiting periods under the HSR Act (and to obtain the necessary approvals under
any foreign laws, rules or regulations) as soon as reasonably practicable;
provided, that, Parent shall not be required to agree, and Elf shall not agree
without Parent's consent, to waive any rights or to accept any limitation on its
operations

                                      -32-

<PAGE>

or to dispose of any assets in connection with obtaining any such consent or
authorization, but at Parent's written request, Elf shall agree to any such
waiver, limitation or disposal, which agreement may, at Elf's option, be
conditioned upon and effective only as of the Effective Time. Each party shall:
(1) promptly notify the other party of any communication from the FTC, the
Antitrust Division or any State Attorney General or any other Governmental
Entity, and subject to applicable Law, permit the other party to review in
advance any proposed written communication to any of the foregoing and to accept
all reasonable additions, deletions or changes suggested in connection
therewith; (2) not agree to participate in any substantive meetings or
discussions with any Governmental Entity in respect of any filings,
investigations, or inquiry concerning the transactions contemplated by this
Agreement unless it consults with the other party in advance and, to the extent
permitted by such Governmental Entity, gives the other party the opportunity to
attend and participate thereat; and (3) furnish the other party's counsel,
subject to appropriate confidentiality procedures, with copies of all
correspondence, filings, and communications (and memoranda setting forth the
substance thereof) between them and their respective representatives and any
Governmental Entity or their respective staffs.

                  (b) In connection with obtaining financing in connection with
the transactions contemplated by this Agreement, at the reasonable request of
Parent, Elf (i) agrees to enter into such agreements, agrees to use reasonable
best efforts to deliver such officers certificates and opinions as are customary
in a financing and as are, in the good faith determination of the persons
executing such officers certificates or opinions, accurate, and agrees to
pledge, grant security interests in, and otherwise grant liens on, its assets
pursuant to such agreements as may be reasonably requested, provided that no
obligation of Elf under any such agreement, pledge, or grant shall be effective
until the Effective Time; provided, further, that all expenses, liabilities or
costs of Elf reasonably incurred in connection herewith shall be the
responsibility of Parent and any obligations entered into in connection herewith
shall be terminated with no liability to Elf or its Subsidiaries in the event
this Agreement is terminated in accordance with its terms and (ii) in each case,
with such assurances of confidentiality reasonably acceptable to Elf, will
provide to the lenders specified by Parent financial and other information in
Elf's possession with respect to Elf and the Merger and the Transaction (as
defined in the TULIP Merger Agreement), will make Elf's senior officers and
financial and accounting personnel available to assist such lenders, and
otherwise will cooperate in connection with the consummation of such financing.

                  Section 8.02. CERTAIN FILINGS. Elf and Parent shall cooperate
with one another and use their reasonable best efforts (i) in connection with
the preparation of the Elf Information Statement, (ii) in determining whether
any action by or in respect of, or filing with, any governmental body, agency,
official, or authority is required, or any actions, consents, approvals or
waivers are required to be obtained from parties to any contracts, in connection
with the consummation of the transactions contemplated by this Agreement, and
(iii) in taking such actions or making any such filings, furnishing information
required in connection therewith or with the Elf Information Statement and
seeking timely to obtain any such actions, consents, approvals or waivers.

                  Section 8.03. PUBLIC ANNOUNCEMENTS. The initial press release
concerning this Agreement and the transactions contemplated hereby shall be a
joint release. Thereafter Parent and Elf will consult with each other before
issuing any press release or making any public statement with respect to this
Agreement or the transactions contemplated hereby and, except as

                                      -33-

<PAGE>

may be required by applicable Law or any listing agreement with any national
securities exchange, will not issue any such press release or make any such
public statement prior to such consultation.

                  Section 8.04. FURTHER ASSURANCES. At and after the Effective
Time, the officers and directors of the Surviving Corporation will be authorized
to execute and deliver, in the name and on behalf of Elf or Merger Subsidiary,
any deeds, bills of sale, assignments or assurances and to take and do, in the
name and on behalf of Elf or Merger Subsidiary, any other actions and things to
vest, perfect or confirm of record or otherwise in the Surviving Corporation any
and all right, title and interest in, to and under any of the rights, properties
or assets of Elf acquired or to be acquired by the Surviving Corporation as a
result of, or in connection with, the Merger.

                  Section 8.05. NOTICES OF CERTAIN EVENTS. Each of Elf and
Parent shall promptly notify the other of:

                  (a) any notice or other communication from any Person alleging
that the consent of such Person is or may be required in connection with the
transactions contemplated by this Agreement;

                  (b) any notice or other communication from any Governmental
Entity in connection with the transactions contemplated by this Agreement; and

                  (c) any actions, suits, claims, investigations or proceedings
commenced or, to its knowledge, threatened against, relating to or involving or
otherwise affecting Elf, Parent or any of their respective Subsidiaries that
relate to the consummation of the transactions contemplated by this Agreement.


                                    ARTICLE 9
                            CONDITIONS TO THE MERGER

                  Section 9.01. CONDITIONS TO OBLIGATIONS OF EACH PARTY. The
obligations of Elf, Parent and Merger Subsidiary to consummate the Merger are
subject to the satisfaction of the following conditions:

                  (a) this Agreement shall have been approved and adopted by the
stockholders of Elf in accordance with Delaware Law;

                  (b) no federal, state or foreign statute, rule, regulation,
executive order, decree or injunction shall have been enacted, entered,
promulgated or enforced by any Governmental Entity which has the effect of
making the Merger or the transactions contemplated hereby illegal or otherwise
prohibiting the consummation of the Merger or the transactions contemplated
hereby;

                  (c) any applicable waiting period under the HSR Act or any
foreign competition law or regulation relating to the Merger shall have expired
or been terminated; and

                                      -34-

<PAGE>

                  (d) the TULIP Merger shall have been consummated; provided
that this condition shall be deemed to have been satisfied for all purposes of
this Agreement if (i) TULIP shareholder approval of the TULIP Merger shall not
have been obtained on or before June 15, 2001, (ii) the meeting of TULIP
shareholders (including any adjournment thereto) shall have concluded without
the approval of the TULIP Merger Agreement from the TULIP shareholders having
been obtained, or (iii) TULIP shall have failed to perform in any material
respect any obligation or to comply in any material respect with any agreement
or covenant of TULIP to be performed or complied with by it under the TULIP
Merger Agreement, such that the conditions set forth in Section 9.02(a) or
9.02(c) of the TULIP Merger Agreement cannot be satisfied.

                  Section 9.02. CONDITIONS TO THE OBLIGATIONS OF PARENT AND
MERGER SUBSIDIARY. The obligations of Parent and Merger Subsidiary to consummate
the Merger are subject to the satisfaction of the following further conditions:

                  (a) Elf shall have performed in all material respects all of
its obligations hereunder required to be performed by it at or prior to the
Effective Time;

                  (b) the representations and warranties of Elf contained in
Sections 4.05 and 4.26 shall be true in all respects (except for any de minimus
inaccuracy), both when made and as of the Effective Time as though made at and
as of the Effective Time, and all other representations and warranties of Elf
contained in this Agreement and in any certificate or other writing delivered by
Elf pursuant hereto, disregarding all qualifications and exceptions contained
therein relating to materiality or Material Adverse Effect or any similar
standard or qualification, shall be true when made and at and as of the
Effective Time as if made at and as of such time (or, if given as of a specific
date, at and as of such date) with only such exceptions as would not reasonably
be expected to have, individually or in the aggregate, a Material Adverse Effect
on Elf or Parent;

                  (c) Parent shall have received a certificate signed by an
executive officer of Elf to the foregoing effect;

                  (d) all consents or approvals of any Governmental Entity
required in connection with the consummation of the transactions contemplated
hereby shall have been obtained, except for such consents or approvals which, if
not obtained, would not, individually or in the aggregate, reasonably be
expected to have a Material Adverse Effect on Elf or Parent;

                  (e) the employment agreements with the individuals listed in
Exhibit A, in the forms entered into in connection with this Agreement, shall
have been entered into by the parties thereto, and shall be in full force and
effect (except for any failure to be in full force and effect resulting from
unenforceability of the employment agreement or death of the individual); and

                  (f) as of immediately prior to the Effective Time, holders of
no more than 10% of the outstanding Shares shall have taken actions to assert
appraisal rights under Section 262 of the Delaware Law.

                  Section 9.03. CONDITIONS TO THE OBLIGATIONS OF ELF. The
obligations of Elf to consummate the Merger are subject to the satisfaction of
the following further conditions:

                                      -35-

<PAGE>
                  (a) each of Parent and Merger Subsidiary shall have performed
in all material respects all of its obligations hereunder required to be
performed by it at or prior to the Effective Time;

                  (b) the representations and warranties of Parent and Merger
Subsidiary contained in this Agreement and in any certificate or other writing
delivered by Parent or Merger Subsidiary pursuant hereto, disregarding all
qualifications and exceptions contained therein relating to materiality or
Material Adverse Effect or any similar standard or qualification, shall be true
in all material respects when made and at and as of the Effective Time as if
made at and as of such time (or, if given as of a specific date, at and as of
such date) with only such exceptions as would not reasonably be expected to
materially impair, delay or prevent the ability of Parent and Merger Subsidiary
to consummate the transactions contemplated by this Agreement; and

                  (c) Elf shall have received a certificate signed by an
executive officer of Parent and Merger Subsidiary to the foregoing effect.


                                   ARTICLE 10
                                   TERMINATION

                  Section 10.01. TERMINATION. This Agreement may be terminated
and the Merger may be abandoned at any time prior to the Effective Time
(notwithstanding any approval of this Agreement by the stockholders of Elf):

                  (a) by mutual written agreement of Elf and Parent;

                  (b) by either Elf or Parent, if:

                      (i) the Merger has not been consummated on or before June
                  30, 2001, provided that the right to terminate this Agreement
                  pursuant to this Section 10.01(b)(i) shall not be available to
                  any party whose breach of any provision of this Agreement or
                  the TULIP Voting Agreement results in the failure of the
                  Merger to be consummated by such time; or

                      (ii) there shall be any Law or regulation that makes
                  consummation of the Merger illegal or otherwise prohibited or
                  any judgment, injunction, order or decree of any Governmental
                  Entity enjoining Elf or Parent from consummating the Merger is
                  entered and such judgment, injunction, decree or order shall
                  have become final and non-appealable; or

                      (iii) this Agreement shall not have been approved and
                  adopted in accordance with Delaware Law by Elf's stockholders
                  by reason of the failure to obtain the required vote of Elf's
                  stockholders;

                  (c) by Parent, if Elf shall have (1) failed to perform in any
material respect any obligation or to comply in any material respect with any
agreement or covenant of Elf to be performed or complied with by it under this
Agreement such that the conditions set forth in

                                      -36-

<PAGE>

Sections 9.02(a) or 9.02(c) cannot be satisfied or (2) breached any of its
representations or warranties such that the conditions set forth in Sections
9.02(b) or 9.02(c) cannot be satisfied, which failure under clause (1) or (2)
shall not be cured within 15 Business Days of notice from Parent; or

                  (d) by Elf, if Parent or Merger Subsidiary shall have (i)
failed to perform in any material respect any obligation or to comply in any
material respect with any agreement or covenant of Parent or Merger Subsidiary
to be performed or complied with by it under this Agreement such that the
conditions set forth in Section 9.03(a) or 9.03(c) cannot be satisfied or (ii)
breached any of such party's representations or warranties contained in this
Agreement such that the condition set forth in Section 9.03(b) cannot be
satisfied, which failure or breach described in such clause (i) or (ii) shall
not be cured within 15 Business Days of notice from Elf.

The party desiring to terminate this Agreement pursuant to this Section 10.01
(other than pursuant to Section 10.01(a)) shall give notice of such termination
to the other party.

                  Section 10.02. EFFECT OF TERMINATION. If this Agreement is
terminated pursuant to Section 10.01, this Agreement shall become void and of no
effect with no liability on the part of any party (or any stockholder, director,
officer, employee, agent, consultant or representative of such party) to the
other party hereto, provided that, if such termination shall result from the
willful (i) failure of either party to fulfill a condition to the performance of
the obligations of the other party or (ii) failure of either party to perform a
covenant hereof, such party shall be fully liable for any and all liabilities
and damages incurred or suffered by the other party as a result of such failure.
The provisions of Sections 11.04, 11.06, 11.07 and 11.08 shall survive any
termination hereof pursuant to Section 10.01.


                                   ARTICLE 11
                                  MISCELLANEOUS

                  Section 11.01. NOTICES. All notices, requests and other
communications to any party hereunder shall be in writing (including facsimile
transmission) and shall be given,

                  if to Parent or Merger Subsidiary, to:

                           Kellogg Company
                           One Kellogg Square
                           Battle Creek, Michigan 49016
                           Attention: Janet L. Kelly,
                           Fax: (616) 961-6598

                           with a copy to:

                           Wachtell, Lipton, Rosen & Katz
                           51 West 52nd Street
                           New York, New York 10019
                           Attention: Daniel A. Neff
                           Fax: (212) 403-2000

                                      -37-

<PAGE>
                           if to Elf, to:

                           Keebler Foods Company
                           677 Larch Avenue
                           Elmhurst, Illinois 60126
                           Attention: Thomas E. O'Neill
                           Fax: (630) 782-2132

                           with a copy to:

                           Davis Polk & Wardwell
                           450 Lexington Avenue
                           New York, New York  10017
                           Attention:  Phillip R. Mills
                           Fax: (212) 450-4800

                           and

                           Winston & Strawn
                           35 W. Wacker Drive
                           Chicago, Illinois  60601-9703
                           Attention:   Robert F. Wall
                           Fax: (312) 558-5700

                           and

                           Flowers Industries, Inc.
                           1919 Flowers Circle
                           Thomasville, Georgia 31757
                           Attention: G. Anthony Campbell,
                           Fax: (912) 225-5433

                           and

                           Jones, Day, Reavis & Pogue
                           3500 SunTrust Plaza
                           303 Peachtree Street
                           Atlanta, Georgia  30308-3242
                           Attention:   Robert W. Smith

                                        Lizanne Thomas
                           Fax: (404) 581-8330

or such other address or facsimile number as such party may hereafter specify
for the purpose by notice to the other parties hereto. All such notices,
requests and other communications shall be deemed received on the date of
receipt by the recipient thereof if received prior to 5 p.m. in the place of
receipt and such day is a Business Day in the place of receipt. Otherwise, any
such notice, request or communication shall be deemed not to have been received
until the next succeeding Business Day in the place of receipt.

                                      -38-

<PAGE>

                  Section 11.02. NON-SURVIVAL OF REPRESENTATIONS AND WARRANTIES.
Other than as provided in Section 10.02, the representations and warranties
contained herein and in any certificate or other writing delivered pursuant
hereto shall not survive the Effective Time or the termination of this
Agreement.

                  Section 11.03. AMENDMENTS; NO WAIVERS.

                  (a) Any provision of this Agreement may be amended or waived
prior to the Effective Time if, but only if, such amendment or waiver is in
writing and is signed, in the case of an amendment, by each party to this
Agreement or, in the case of a waiver, by each party against whom the waiver is
to be effective, provided that, after the adoption of this Agreement by the
stockholders of Elf and without their further approval, no such amendment or
waiver shall reduce the amount or change the kind of consideration to be
received in exchange for the Shares and provided, further, that any amendment or
waiver of this Agreement which adversely affects the rights of the stockholders
of Elf (other than TULIP) shall also require the authorization or recommendation
of the Special Committee.

                  (b) No failure or delay by any party in exercising any right,
power or privilege hereunder shall operate as a waiver thereof nor shall any
single or partial exercise thereof preclude any other or further exercise
thereof or the exercise of any other right, power or privilege. The rights and
remedies herein provided shall be cumulative and not exclusive of any rights or
remedies provided by Law.

                  Section 11.04. EXPENSES.

                  (a) Except as otherwise provided in this Section, all costs
and expenses incurred in connection with this Agreement shall be paid by the
party incurring such cost or expense.

                  (b) If:

                      (i) either Elf or Parent shall terminate this Agreement
                  pursuant to Section 10.01(b)(iii) and prior to such
                  termination a third party or Elf shall have publicly announced
                  a Takeover Proposal, or a Takeover Proposal shall have been
                  made known to Elf (other than a Takeover Proposal by Parent);
                  or

                      (ii) either Parent or Elf shall terminate this Agreement
                  pursuant to Section 10.01(b)(i) without the approval by Elf's
                  stockholders of this Agreement having been obtained prior to
                  such termination and prior to June 30, 2001 a third party or
                  Elf shall have publicly announced a Takeover Proposal, or a
                  Takeover Proposal shall have been made known to Elf (other
                  than a Takeover Proposal by Parent) and within twelve months
                  after the termination of this Agreement, Elf enters into a
                  definitive agreement, agreement in principle or letter of
                  intent, in each case in writing, with any Person (other than
                  Parent) with respect to a Takeover Proposal or any Person
                  shall acquire beneficial ownership of at least 50% of the
                  outstanding Shares (the earliest date when such agreement,
                  agreement in principle or letter of intent is entered into or
                  such acquisition of beneficial ownership shall occur is
                  referred to herein as the "Trigger Date");

                                      -39-

<PAGE>

then in the case of a termination by Elf or Parent pursuant to clause (i), Elf
shall pay to Parent (by wire transfer of immediately available funds not later
than the date of such termination of this Agreement by Elf or in the case of
such termination by Parent, one Business Day after such termination of this
Agreement, or, in the case where clause (ii) applies, on the Trigger Date) an
amount equal to $57.8 million. Elf shall be entitled to deduct and withhold from
any payments made to Parent under this Section 11.04(b) such amounts as may be
required to be deducted or withheld therefrom under the Code or under any
applicable provisions of state or local tax Law. To the extent such amounts are
so deducted or withheld, such amounts shall be treated for purposes of this
Section 11.04(b) as having been paid to Parent.

                  Section 11.05. SUCCESSORS AND ASSIGNS. The provisions of this
Agreement shall be binding upon and inure to the benefit of the parties hereto
and their respective successors and assigns, provided that no party may assign,
delegate or otherwise transfer any of its rights or obligations under this
Agreement without the consent of each other party hereto, except that Parent or
Merger Subsidiary may transfer or assign, in whole or from time to time in part,
to one or more of its Affiliates, and, with respect to Merger Subsidiary, to a
newly-formed wholly-owned Subsidiary of Parent, the right to enter into the
transactions contemplated by this Agreement and the corresponding obligations,
but no such transfer or assignment will relieve Parent or Merger Subsidiary of
its obligations hereunder.

                  Section 11.06. GOVERNING LAW. This Agreement shall be governed
by and construed in accordance with the law of the State of Delaware, without
regard to the conflicts of law rules of such state.

                  Section 11.07. JURISDICTION. Any suit, action or proceeding
seeking to enforce any provision of, or based on any matter arising out of or in
connection with, this Agreement or the transactions contemplated hereby may be
brought in any federal court located in the State of Delaware or any Delaware
state court, and each of the parties hereby consents to the jurisdiction of such
courts (and of the appropriate appellate courts therefrom) in any such suit,
action or proceeding and irrevocably waives, to the fullest extent permitted by
Law, any objection that it may now or hereafter have to the laying of the venue
of any such suit, action or proceeding in any such court or that any such suit,
action or proceeding brought in any such court has been brought in an
inconvenient forum. Process in any such suit, action or proceeding may be served
on any party anywhere in the world, whether within or without the jurisdiction
of any such court. Without limiting the foregoing, each party agrees that
service of process on such party as provided in Section 11.01 shall be deemed
effective service of process on such party.

                  Section 11.08. WAIVER OF JURY TRIAL. EACH OF THE PARTIES
HERETO HEREBY IRREVOCABLY WAIVES ANY AND ALL RIGHT TO TRIAL BY JURY IN ANY LEGAL
PROCEEDING ARISING OUT OF OR RELATED TO THIS AGREEMENT OR THE TRANSACTIONS
CONTEMPLATED HEREBY.

                  Section 11.09. COUNTERPARTS; EFFECTIVENESS; BENEFIT. This
Agreement may be signed in any number of counterparts, each of which shall be an
original, with the same effect as if the signatures thereto and hereto were upon
the same instrument. This Agreement shall become effective when each party
hereto shall have received counterparts hereof signed by all of the other
parties hereto. Except as provided in Sections 2.02, 2.05 and 7.02, no provision
of this

                                      -40-

<PAGE>

Agreement is intended to confer any rights, benefits, remedies, obligations, or
liabilities hereunder upon any Person other than the parties hereto and their
respective successors and assigns.

                  Section 11.10. ENTIRE AGREEMENT. This Agreement, the TULIP
Voting Agreement and the Confidentiality Agreement constitute the entire
agreement between the parties with respect to the subject matter of this
Agreement and supersede all prior agreements and understandings, both oral and
written, between the parties with respect to the subject matter of this
Agreement.

                  Section 11.11. CAPTIONS. The captions herein are included for
convenience of reference only and shall be ignored in the construction or
interpretation hereof.

                  Section 11.12. SEVERABILITY. If any term, provision, covenant
or restriction of this Agreement is held by a court of competent jurisdiction or
other authority to be invalid, void or unenforceable, the remainder of the
terms, provisions, covenants and restrictions of this Agreement shall remain in
full force and effect and shall in no way be affected, impaired or invalidated
so long as the economic or legal substance of the transactions contemplated
hereby is not affected in any manner materially adverse to any party. Upon such
a determination, the parties shall negotiate in good faith to modify this
Agreement so as to effect the original intent of the parties as closely as
possible in an acceptable manner in order that the transactions contemplated
hereby be consummated as originally contemplated to the fullest extent possible.

                  Section 11.13. SPECIFIC PERFORMANCE. The parties hereto agree
that irreparable damage would occur if any provision of this Agreement were not
performed in accordance with the terms hereof and that the parties shall be
entitled, without posting a bond or similar indemnity, to an injunction or
injunctions to prevent breaches of this Agreement or to enforce specifically the
performance of the terms and provisions hereof in any federal court located in
the State of Delaware or any Delaware state court, in addition to any other
remedy to which they are entitled at law or in equity.

                                      -41-
<PAGE>


                  IN WITNESS WHEREOF, the parties hereto have caused this
Agreement to be duly executed by their respective authorized officers as of the
day and year first above written.

                                 KEEBLER FOODS COMPANY


                                 By:
                                 Name:
                                 Title:

                                 KELLOGG COMPANY

                                 By:
                                 Name:
                                 Title:

                                 FK ACQUISITION CORP.


                                 By:
                                 Name:
                                 Title:

                                 FLOWERS INDUSTRIES, INC.
                                 solely for the purposes of Sections 6.02, 6.03,
                                 and 11.01

                                 By:
                                 Name:
                                 Title:

                                      -42-
<PAGE>




                                                                       EXHIBIT A

William Britenbach

Sam Reed

Richard Robertson

Harold Shei Jr.

David Vermylen

James Willard

David Troester


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