AMERICOMM DIRECT MARKETING INC
8-K, 1998-08-12
CONVERTED PAPER & PAPERBOARD PRODS (NO CONTANERS/BOXES)
Previous: WELLS REAL ESTATE FUND XI L P, 10-Q, 1998-08-12
Next: COSTILLA ENERGY INC, 10-Q, 1998-08-12




                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549


- -------------------------------------------------------------------------------


                                    FORM 8-K

                                 CURRENT REPORT

                     Pursuant to Section 13 or 15 (d) of the

                         Securities Exchange Act of 1934

                                                                                
               Date of Report (date of earliest event reported):

                                 August 10, 1998

                        AmeriComm Direct Marketing, Inc.



   Delaware                         333-08925                   23-2574778
   --------                         ---------                   ----------
(State or other                    (Commission                (IRS Employer
jurisdiction of                    File Number)             Identification No.)
incorporation)


                           5775 Peachtree Dunwoody Rd.
                                   Suite C-150
                             Atlanta, Georgia 30342
               (Address of principal executive offices) (Zip code)



                                                                               
Registrant's telephone number, including area code:

                                 (404) 256-1123


<PAGE>
Item 5.   Other Events.

          On August 10, 1998,  AmeriComm Direct Marketing,  Inc. (the "Company")
          issued a press release  announcing the commencement of (i) an offer to
          purchase for cash its  outstanding  11-5/8%  Senior Notes due June 15,
          2002, Series B (the "Notes") and (ii) the solicitation of consents for
          the proposed  amendments to the Indenture,  dated as of June 15, 1996,
          as  supplemented,  between the Company,  the parties named therein and
          Wilmington Trust Company,  as Trustee,  from all of the holders of the
          Notes.  A copy of the text of the press release is attached as Exhibit
          99.1 and is incorporated  herein by reference.  A copy of the Offer to
          Purchase and Consent Solicitation Statement, the Consent and Letter of
          Transmittal  and the related  Exhibits are  attached as Exhibits  99.2
          through 99.7 and are incorporated  herein by reference.  The foregoing
          description  is  qualified  in  its  entirety  by  reference  to  such
          Exhibits.

Item 7.   Financial Statements, Pro Forma Financial Information and Exhibits.

          (a) None.

          (b) None.

          (c) Exhibits.

               99.1 Text of press release issued by AmeriComm Direct  Marketing,
                    Inc. on August 10, 1998.

               99.2 Offer to Purchase and Consent  Solicitation  Statement dated
                    August 10, 1998.

               99.3 Consent and Letter of Transmittal.

               99.4 Notice of Guaranteed Delivery.

               99.5 Letter to Brokers.

               99.6 Letter to Clients.

               99.7 Guidelines  for  Certification  of  Taxpayer  Identification
                    Number on Substitute Form W-9.

<PAGE>


                                   SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                        AMERICOMM DIRECT MARKETING, INC.



Date: August 12, 1998                   By:    /s/ Robert Miklas
      ---------------                          --------------------------------
                                               Name:       Robert Miklas
                                               Title:      President and Chief 
                                                             Executive Officer
<PAGE>


                                  EXHIBIT INDEX

Exhibit 99.1   Text of press release issued by AmeriComm Direct Marketing,  Inc.
               on August 10, 1998.

Exhibit 99.2   Offer to Purchase and Consent Solicitation Statement dated August
               10, 1998.

Exhibit 99.3   Consent and Letter of Transmittal.

Exhibit 99.4   Notice of Guaranteed Delivery.

Exhibit 99.5   Letter to Brokers.

Exhibit 99.6   Letter to Clients.

Exhibit 99.7   Guidelines for Certification of Taxpayer Identification Number on
               Substitute Form W-9.


                                                                    Exhibit 99.1
NEWS RELEASE



FOR IMMEDIATE RELEASE:

DIMAC  CORPORATION AND ITS WHOLLY-OWNED  SUBSIDIARY  AMERICOMM DIRECT MARKETING,
INC.  ANNOUNCE  TENDER  OFFER AND  CONSENT  SOLICITATION  FOR  AMERICOMM  DIRECT
MARKETING, INC.'S OUTSTANDING 11-5/8% SENIOR NOTES DUE 2002, SERIES B.

     Atlanta,  Georgia,  August 10, 1998 - DIMAC  Corporation  ("DIMAC") and its
wholly-owned  subsidiary  AmeriComm Direct Marketing,  Inc,  (formerly  National
Fiberstok Corporation) ("ADMI") announced today that ADMI has commenced a tender
offer and consent  solicitation  for its  outstanding  11-5/8%  Senior Notes due
2002, Series B (the "Notes").

     The  purchase  price to be paid for  tendered  Notes,  including  a consent
payment  of $20.00  per  $1,000  principal  amount of Notes,  will equal (i) the
present value on the payment date of $1,058.13  per Note (the amount  payable on
June 15,  1999  which is the first date on which the Notes are  redeemable  (the
"Earliest Redemption Date"),  determined on the basis of a yield to the Earliest
Redemption Date equal to the sum of (x) the yield on the 6.0% U.S. Treasury Note
due June 30, 1998, based on the bid price for such security as of 2:00 p.m., New
York City time,  on  September  2, 1998,  the second  business  day  immediately
preceding the scheduled  expiration date of the tender offers, plus (y) 50 basis
points (such price being rounded to the nearest cent per $1,000 principal amount
of Notes).  The consent payment will only be paid to holders of Notes who tender
their Notes and give their consent at or prior to 5:00 p.m., New York City time,
on the date  later of  August  21,  1998,  and the date on which  the  requisite
consents to the proposed  amendments  are received  (such date and time,  as the
same may be extended, the "Consent Date").

     In conjunction  with the offers,  ADMI is soliciting  consents to eliminate
substantially all of the restrictive covenants and certain default provisions in
the indenture under which the Notes were issued, other than the covenants to pay
interest on and principal of the Notes and the related default provisions.

     The tender offer and consent  solicitation  are part of an acquisition  and
refinancing  transaction (the "Refinancing") in which DIMAC currently expects to
issue  new debt  securities.  The new  notes  will not be  registered  under the
Securities  Act of 1933  and may not be  offered  or sold in the  United  States
absent registration or an applicable  exemption from registration  requirements.
The  proceeds  of the  Refinancing  will be used to fund the  tender  offer  and
consent solicitation, to repay certain indebtedness and to pay fees and expenses
in connection with the Refinancing.

     The offer is  conditioned  on, among other things,  the receipt of consents
from the holders of at least a majority in principal amount of each of the Notes
and the concurrent consummation of the proposed refinancing.  Holders who tender
their Notes in the offer are required to consent to the proposed  amendments  to
the indenture.

     The offer will expire at 11:59 p.m.,  New York City time,  on  September 4,
1998, unless otherwise extended. If the expiration date of the offer is extended
to a date later than September 10, 1998, the determination date for the yield of
the U.S.  Treasury  Notes on which pricing will be based will be extended to the
date  that is the  second  business  day  immediately  preceding  such  extended
expiration  date.  Tendered  Notes may be withdrawn and related  consents may be
revoked at any time on or prior to 5:00 p.m., New York City time, on the Consent
Date.

     Any questions  concerning the tender offer and consent  solicitation should
be directed to Credit Suisse First Boston  Corporation,  the Dealer  Manager and
Solicitation  Agent,  MacKenzie  Partners,   Inc.,  the  Information  Agent,  or
Wilmington  Trust Company,  the Depository,  at the telephone  numbers set forth
below:

Credit Suisse          MacKenzie Partners, Inc.        Wilmington Trust Company
First Boston

212-325-3290               212-929-5500                      302-651-1562
800-221-1037               800-322-2885

     This news release is neither an offer to purchase nor a solicitation  of an
offer to sell securities. The tender offer is only made pursuant to the offering
documents.

     Through its nationwide network of 22 production facilities,  DIMAC provides
a comprehensive  range of direct  marketing  services.  DIMAC's direct marketing
services  include  printing and  converting  capabilities,  personalization  and
customization  alternatives,  information  services,  marketing,  strategic  and
creative   services   mailing  and   distribution   services,   fulfillment  and
telemarketing services, custom labels and custom mailers.


              OFFER TO PURCHASE AND CONSENT SOLICITATION STATEMENT

                        AMERICOMM DIRECT MARKETING, INC.

                           Offer to Purchase for Cash
                         Any and All of the Outstanding
                11-5/8% Senior Notes due June 15, 2002, Series B
                        and Solicitation of Consents for
                       Amendment of the Related Indenture

                                   __________


         AmeriComm  Direct  Marketing,   Inc.   (formerly   National   Fiberstok
Corporation),  a Delaware  corporation (the "Company"),  hereby offers, upon the
terms and  subject to the  conditions  set forth in this Offer to  Purchase  and
Consent Solicitation Statement (as it may be supplemented from time to time, the
"Statement")  and in the  accompanying  Consent and Letter of  Transmittal  (the
"Consent and Letter of  Transmittal"  and,  together  with this  Statement,  the
"Offer"),  to purchase any and all of its  outstanding  11-5/8% Senior Notes due
June 15, 2002, Series B (the "Notes"), CUSIP 636049AC2.

- --------------------------------------------------------------------------------
THIS OFFER WILL EXPIRE AT 11:59 P.M.,  NEW YORK CITY TIME, ON FRIDAY,  SEPTEMBER
4,  1998,  OR SUCH  LATER TIME AND DATE,  WHICH  SHALL BE NO  EARLIER  THAN FIVE
BUSINESS DAYS FOLLOWING THE CONSENT DATE (AS HEREINAFTER  DEFINED), TO WHICH THE
OFFER IS EXTENDED (SUCH TIME AND DATE, THE "EXPIRATION  DATE"). THE SOLICITATION
(AS  HEREINAFTER  DEFINED)  WILL  EXPIRE AT 5:00 P.M.,  NEW YORK CITY  TIME,  ON
FRIDAY,  AUGUST 21, 1998, OR SUCH LATER TIME AND DATE TO WHICH THE  SOLICITATION
IS  EXTENDED  (SUCH TIME AND DATE,  THE  "CONSENT  DATE").  HOLDERS OF NOTES (AS
HEREINAFTER  DEFINED) MUST TENDER THEIR NOTES AND PROVIDE THEIR  CONSENTS TO THE
PROPOSED AMENDMENTS (AS HEREINAFTER  DEFINED) ON OR PRIOR TO THE EXPIRATION DATE
IN ORDER TO RECEIVE THE OFFER  CONSIDERATION  AND TENDER THEIR NOTES AND PROVIDE
THEIR  CONSENTS ON OR PRIOR TO THE CONSENT  DATE IN ORDER TO RECEIVE THE CONSENT
PAYMENT (AS HEREINAFTER DEFINED).  THE COMPANY INTENDS TO CAUSE THE EXECUTION OF
A  SUPPLEMENTAL  INDENTURE  CONTAINING  THE PROPOSED  AMENDMENTS  AT OR PROMPTLY
FOLLOWING THE CONSENT DATE.  TENDERED NOTES MAY BE WITHDRAWN AND CONSENTS MAY BE
REVOKED  AT ANY  TIME AT OR  PRIOR  TO THE  CONSENT  DATE,  BUT NOT  THEREAFTER.
- --------------------------------------------------------------------------------

                                                          (cover page continues)



                    The Dealer Manager for the Offer and the
                   Solicitation Agent for the Solicitation is:

                         CREDIT       '       FIRST
                         SUISSE       '       BOSTON
                                August 10, 1998



<PAGE>


         The consideration (the "Total Consideration") for each $1,000 principal
amount of Notes tendered pursuant to the Offer shall be the price (calculated as
described in Schedule I to this  Statement)  that would result from a yield (the
"Reference  Yield") to June 15, 1999 (the "Earliest  Redemption  Date") equal to
the sum of (i) the  yield on the 6% U.S.  Treasury  Note due June 30,  1999 (the
"Reference  Security"),  as calculated by the Dealer Manager in accordance  with
standard market  practice based on the bid price for such Reference  Security as
of 2:00 p.m., New York City time, on September 2, 1998, the second  business day
immediately  preceding the scheduled  Expiration Date (the "Price  Determination
Date"),  as displayed on page PX3 of the Bloomberg  Government  Pricing  Monitor
(the  "Bloomberg  Page"),  or any recognized  quotation  source  selected by the
Dealer Manager,  in its sole discretion,  if the Bloomberg Page is not available
or is manifestly erroneous, plus (ii) 50 basis points. The "Offer Consideration"
will be the Total Consideration  minus $20.00,  which is the Consent Payment. In
addition,  the Company  will pay accrued  and unpaid  interest on the  purchased
Notes up to, but not  including,  the Payment Date.  The "Payment  Date" for the
Notes  accepted for purchase  will be a date no later than three  business  days
after the Expiration Date.

         In the event the Offer is  extended  for any period  longer  than three
business  days  from the  previously  scheduled  Expiration  Date,  a new  Price
Determination  Date will be established.  Assuming that the Offer expires on the
presently  scheduled  Expiration Date, the Company expects that the Payment Date
will be September 10, 1998.

         In  conjunction  with the  Offer,  the  Company  hereby  solicits  (the
"Solicitation")  consents  (the  "Consents")  of  registered  holders  (each,  a
"Holder"  and,  collectively,  the  "Holders")  of at  least a  majority  of the
aggregate  principal  amount  of  the  outstanding  Notes  to  certain  proposed
amendments (the "Proposed  Amendments")  to the Indenture,  dated as of June 15,
1996 (as supplemented,  the "Indenture"),  between the Company,  as issuer,  the
parties named therein and Wilmington Trust Company,  as trustee (the "Trustee"),
pursuant to which the Notes were issued. Holders of Notes who tender their Notes
in the Offer must deliver corresponding Consents to the Proposed Amendments, and
Holders may not deliver  Consents  without  tendering  their Notes in the Offer.
Subject to the terms and  conditions set forth in this Statement and the Consent
and Letter of  Transmittal,  the Company hereby offers to pay to each Holder who
validly  consents to the Proposed  Amendments at or prior to the Consent Date an
amount in cash equal to $20.00 for each  $1,000  principal  amount of Notes (the
"Consent  Payment")  for which  Consents  have been  validly  delivered  and not
validly  revoked  as of the  Consent  Date with such  payment  to be made on the
Payment Date,  provided that the Notes are accepted for payment  pursuant to the
terms of the Offer.  If a Holder's Notes are not properly  tendered  pursuant to
the Offer at or prior to the Consent Date, or such Holder's  Consents either are
not properly delivered,  or are revoked and not properly  redelivered,  prior to
the Consent Date, such Holder will not receive the Consent Payment,  even though
the Proposed Amendments will be effective as to all Notes that are not purchased
in the Offer. Holders who validly tender their Notes after the Consent Date will
receive only the Offer  Consideration  and will not receive the Consent Payment.
Adoption of the Proposed  Amendments may have adverse  consequences  for Holders
who elect not to tender Notes in the Offer.  See Section 2 "Certain  Significant
Considerations" and Section 4 "Proposed Amendments to the Indenture".

          THE OFFER AND THE PAYMENT FOR THE NOTES ARE  CONDITIONED  UPON,  AMONG
OTHER THINGS,  RECEIPT BY THE  DEPOSITARY  OF VALID AND UNREVOKED  CONSENTS FROM
HOLDERS  OF AT LEAST A  MAJORITY  OF THE  PRINCIPAL  AMOUNT  OF THE  NOTES  THEN
OUTSTANDING (THE "REQUISITE CONSENTS").

          HOLDERS WHO TENDER NOTES IN THE OFFER ARE  OBLIGATED TO CONSENT TO THE
PROPOSED  AMENDMENTS.  PURSUANT  TO THE  TERMS  OF THE  CONSENT  AND  LETTER  OF
TRANSMITTAL,  THE  COMPLETION,  EXECUTION  AND  DELIVERY  THEREOF BY A HOLDER IN
CONNECTION  WITH THE  TENDER  OF  NOTES  WILL  CONSTITUTE  THE  CONSENT  OF SUCH
TENDERING HOLDERS TO THE PROPOSED  AMENDMENTS.  HOLDERS MAY NOT DELIVER CONSENTS
WITHOUT  TENDERING  NOTES IN THE  OFFER,  AND MAY NOT  REVOKE  CONSENTS  WITHOUT
WITHDRAWING THE PREVIOUSLY  TENDERED NOTES FROM THE OFFER.  TENDERS OF NOTES MAY
BE VALIDLY  WITHDRAWN AT ANY TIME PRIOR TO THE CONSENT DATE. A VALID  WITHDRAWAL
OF TENDERED NOTES PRIOR TO THE CONSENT DATE SHALL NOT CONSTITUTE A REVOCATION OF
THE RELATED CONSENT.  IF, PRIOR TO THE CONSENT DATE, A HOLDER  WITHDRAWING NOTES
ALSO  DETERMINES  TO REVOKE  THE  CONSENTS  RELATED  THERETO,  THE  HOLDER  MUST
EXPRESSLY   REQUEST  THE  REVOCATION  OF  SUCH  CONSENTS  IN  THE  COMMUNICATION
WITHDRAWING SUCH NOTES. HOLDERS WHO WITHDRAW THEIR NOTES BUT FAIL TO REQUEST THE
REVOCATION OF THEIR CONSENTS SHALL NOT RECEIVE EITHER THE OFFER CONSIDERATION OR
THE  CONSENT  PAYMENT.  CONSENTS  MAY  NOT BE  REVOKED,  AND  NOTES  MAY  NOT BE
WITHDRAWN,  AFTER THE CONSENT DATE.  HOLDERS WHO VALIDLY  TENDER THEIR NOTES AND
THEREBY DELIVER THEIR CONSENTS SUBSEQUENT TO THE CONSENT DATE AND ON OR PRIOR TO
THE EXPIRATION DATE WILL RECEIVE THE OFFER  CONSIDERATION,  BUT WILL NOT RECEIVE
ANY CONSENT PAYMENT.

          NOTWITHSTANDING  ANY OTHER PROVISION OF THE OFFER OR THE SOLICITATION,
THE COMPANY'S OBLIGATION TO ACCEPT, AND PAY FOR, NOTES VALIDLY TENDERED PURSUANT
TO THE  OFFER IS  CONDITIONED  UPON (A) THERE  BEING  VALIDLY  TENDERED  AND NOT
VALIDLY WITHDRAWN NOT LESS THAN A MAJORITY IN AGGREGATE  PRINCIPAL AMOUNT OF THE
OUTSTANDING  NOTES  (THE  "MINIMUM  TENDER  CONDITION"),  (B)  EXECUTION  OF THE
SUPPLEMENTAL  INDENTURE  CONTAINING THE PROPOSED AMENDMENTS FOLLOWING RECEIPT OF
THE  REQUISITE   CONSENTS  (THE   "SUPPLEMENTAL   INDENTURE   CONDITION"),   (C)
CONSUMMATION BY DIMAC (AS HEREINAFTER  DEFINED) OF THE OFFERING OF THE NEW NOTES
(AS  HEREINAFTER  DEFINED)  OR SUCH OTHER  FINANCING  AS DIMAC  SHALL  DETERMINE
NECESSARY  OR  APPROPRIATE  TO  CONSUMMATE  THE  OFFER  AND  SOLICITATION   (THE
"FINANCING  CONDITION")  AND (D)  SATISFACTION  OF THE  GENERAL  CONDITIONS  (AS
HEREINAFTER DEFINED).

          IN THE EVENT  THAT THE OFFER AND THE  SOLICITATION  ARE  WITHDRAWN  OR
OTHERWISE NOT COMPLETED, THE OFFER CONSIDERATION AND CONSENT PAYMENT WILL NOT BE
PAID OR BE PAYABLE TO HOLDERS OF NOTES WHO HAVE VALIDLY TENDERED THEIR NOTES AND
DELIVERED CONSENTS IN CONNECTION WITH THE OFFER AND THE SOLICITATION.

                 CERTAIN OFFER AND CONSENT SOLICITATION MATTERS

          THE  COMPANY'S  OBLIGATION TO ACCEPT FOR PURCHASE AND TO PAY THE OFFER
CONSIDERATION  AND THE CONSENT PAYMENT,  AS APPLICABLE,  AND THE ADOPTION OF THE
PROPOSED  AMENDMENTS,  IS CONDITIONED ON THE  SATISFACTION OF THE MINIMUM TENDER
CONDITION, THE SUPPLEMENTAL INDENTURE CONDITION, THE FINANCING CONDITION AND THE
GENERAL CONDITIONS.

          The  purpose  of the  Offer is to  repurchase  all of the  outstanding
Notes. The purpose of the  Solicitation and the Proposed  Amendments is to amend
or eliminate  certain of the principal  restrictive  covenants  contained in the
Indenture to thereby  enhance the  operating and  financial  flexibility  of the
Company following the consummation of the Refinancing (as hereinafter defined).

          On June 26, 1998, DIMAC Corporation,  a Delaware corporation ("DIMAC")
acquired (i) AmeriComm Holdings,  Inc. ("AHI") and its subsidiary,  the Company,
in a merger  transaction for aggregate  consideration  of  approximately  $203.5
million  (including  approximately  $163.9 million of assumed  indebtedness) and
(ii) DIMAC Marketing Corporation, a Delaware corporation ("DIMAC Marketing"), by
purchasing  all of its  issued  and  outstanding  capital  stock  for  aggregate
consideration  of approximately  $204.0 million  (including  approximately  $4.0
million of assumed existing indebtedness)  (together,  the "Acquisitions").  The
Offer is being made, and the Consents are being  solicited,  in connection  with
the  Acquisitions  and the  refinancing of certain  outstanding  indebtedness of
DIMAC and its  subsidiaries,  including  the Company  (the  "Refinancing").  The
Refinancing  includes (i) the Offer and the Solicitation,  (ii) the repayment of
approximately  $41.0 aggregate  principal of AHI's 12-1/2 Senior Notes Due 2003,
(iii) the  repayment of  indebtedness  outstanding  under the  Company's  Credit
Agreement  with  Heller  Financial,  Inc.  dated as of June 28,  1996,  (iv) the
issuance by DIMAC of $150.0 million of Senior  Subordinated  Notes Due 2008 (the
"New Notes"), (v) additional borrowings of approximately $25.0 million under the
Credit Agreement dated as of June 26, 1998 by and between DIMAC, DIMAC Holdings,
Inc., DIMAC's parent ("DIMAC  Holdings"),  the lenders listed therein and Credit
Suisse First Boston as administrative agent,  syndication agent and arranger (as
may be amended,  modified or  supplemented  from time to time, the "DIMAC Credit
Agreement"),  (vi) a contribution to DIMAC of $10.0 million of additional equity
from DIMAC  Holdings  and (vii) the payment of fees and  expenses in  connection
therewith.  Unless  waived by the  Company,  the Proposed  Amendments  shall not
become  operative and the Offer will not be consummated  unless the  Refinancing
shall have been consummated. See Section 12 "Source and Amount of Funds."

          The Proposed  Amendments will be effected by a supplemental  indenture
(the "Supplemental Indenture") to the Indenture,  which is to be executed by the
Company and the Trustee at or promptly following the Consent Date.  Although the
Supplemental  Indenture  containing  the  Proposed  Amendments  will  have  been
executed by the Company and the Trustee, the Proposed Amendments will not become
operative  until the opening of business on the Acceptance  Date. The Indenture,
without  giving effect to the Proposed  Amendments,  will remain in effect until
the Proposed Amendments become operative on the acceptance date. If the Offer is
terminated  or  withdrawn,  or the Notes are never  accepted  for  payment,  the
Supplemental  Indenture  will  never  become  operative.  Immediately  after the
Proposed  Amendments  become  operative,  all Notes  tendered  will  cease to be
outstanding.

          The Company's  obligation to make Consent Payments to Holders who have
validly  consented  to the  Proposed  Amendments  prior to the  Consent  Date is
conditioned  upon  satisfaction  of all  of the  foregoing  conditions  and  the
Company's  acceptance  of the Notes for  purchase  pursuant  to the  Offer.  See
Section  8  "Conditions  to the  Offer".  If the  conditions  of the  Offer  are
satisfied or waived and the Notes are accepted by the Company for payment on the
Payment Date, (a) the Offer Consideration and Consent Payment payable to Holders
who have  validly  tendered  their  Notes  pursuant  to the Offer  (and  thereby
consented to the Proposed  Amendments) prior to the Consent Date will be paid on
the Payment Date,  and (b) the Offer  Consideration  payable to Holders who have
validly tendered their Notes pursuant to the Offer (and thereby consented to the
Proposed  Amendments)  after the Consent Date and at or prior to the  Expiration
Date will be paid on the Payment Date. Under no circumstances  will any interest
be payable because of any delay by the Depositary (as hereafter  defined) in the
transmission of funds to Holders.  Subject to applicable securities laws and the
terms set forth in this Offer,  the Company  reserves the right (a) to waive any
and all  conditions  to the  Offer  or the  Solicitation,  (b) to  extend  or to
terminate the Offer or the  Solicitation  or (c) otherwise to amend the Offer or
the Solicitation in any respect. See Section 8 "Conditions to the Offer".

          Tenders of Notes may be validly  withdrawn  at any time at or prior to
the Consent Date but not thereafter. In the event of a termination of the Offer,
all Notes  tendered  pursuant  to the Offer  will be  promptly  returned  to the
tendering Holder.  Prior to the Consent Date, a Holder may only revoke a Consent
if such Holder also withdraws such Holder's  previously tendered Notes. A Holder
who validly withdraws (and does not redeliver)  previously  tendered Notes prior
to the  Consent  Date will not receive  the Offer  Consideration  or the Consent
Payment.  Prior to the Consent Date, Notes may be withdrawn without revoking the
related Consents; provided, however, that unless such Notes are retendered prior
to the Consent  Date,  the Consent  Payment  will not be payable with respect to
such  Consents.  Consents  may not be revoked,  and Notes may not be  withdrawn,
after the Consent Date.  See Section 7 "Withdrawal  of Tenders and Revocation of
Consents".

          SEE  SECTION 2  "CERTAIN  SIGNIFICANT  CONSIDERATIONS"  AND  SECTION 9
"CERTAIN  UNITED STATES  FEDERAL  INCOME TAX  CONSEQUENCES"  FOR  DISCUSSIONS OF
CERTAIN  FACTORS  THAT  SHOULD BE  CONSIDERED  IN  EVALUATING  THE OFFER AND THE
SOLICITATION,  INCLUDING  THE  CONSEQUENCES  OF THE  ADOPTION  OF  THE  PROPOSED
AMENDMENTS.  SEE  SECTION  4  "PROPOSED  AMENDMENTS  TO  THE  INDENTURE"  FOR  A
DESCRIPTION OF THE PROPOSED AMENDMENTS.

          In no event may Notes be  withdrawn  or Consents be revoked  after the
Consent  Date unless the Offer is  terminated  by the Company  without any Notes
being purchased hereunder.

          The  Company  intends  to execute  the  Supplemental  Indenture  at or
promptly  following  the  Consent  Date,  which is  expected  to be prior to the
initially scheduled  Expiration Date. If necessary,  the Company will extend the
Offer so that the  Expiration  Date occurs no earlier  than five  business  days
following the Consent Date.

          IN THE EVENT  THAT THE OFFER AND THE  SOLICITATION  ARE  WITHDRAWN  OR
OTHERWISE NOT COMPLETED, THE OFFER CONSIDERATION AND CONSENT PAYMENT WILL NOT BE
PAID OR  BECOME  PAYABLE  TO  HOLDERS  OF THE NOTES  EVEN IF THEY  HAVE  VALIDLY
TENDERED THEIR NOTES AND DELIVERED CONSENTS IN CONNECTION WITH THE OFFER AND THE
SOLICITATION.

          NONE OF THE COMPANY,  THE INFORMATION  AGENT OR THE DEALER MANAGER AND
SOLICITATION  AGENT MAKES ANY RECOMMENDATION AS TO WHETHER OR NOT HOLDERS SHOULD
TENDER  NOTES IN  RESPONSE TO THE OFFER AND  PROVIDE  CONSENTS  TO THE  PROPOSED
AMENDMENTS.



                              IMPORTANT INFORMATION

          Any Holder desiring to tender Notes and deliver Consents should either
(a) in the case of a Holder  who holds  physical  certificates  evidencing  such
Notes,  complete and sign the Consent and Letter of Transmittal  (or a facsimile
thereof) in accordance with the instructions  therein, have his or her signature
thereon  guaranteed  (if required by Instruction 1 of the Consent and the Letter
of  Transmittal)  and send or deliver such manually signed Consent and Letter of
Transmittal (or a manual signed facsimile  thereof),  together with certificates
evidencing  such Notes and any other  required  documents  to  Wilmington  Trust
Company,  as Depositary (the  "Depositary"),  or (b) in the case of a Holder who
holds Notes in book entry form, request such Holder's broker, dealer, commercial
bank,  trust company or other nominee to effect the transaction for such Holder.
A beneficial  owner who has Notes  registered  in the name of a broker,  dealer,
commercial  bank,  trust  company or other  nominee  must  contact  such broker,
dealer, commercial bank, trust company or other nominee if such beneficial owner
desires to tender,  and deliver Consents for Notes so registered.  See Section 6
"Procedures for Tendering Notes and Delivering Consents".

          Any Holder  desiring  to tender  Notes but who cannot  comply with the
procedures  set forth herein for tender on a timely basis or whose  certificates
for Notes are not  immediately  available  may tender the Notes by following the
procedures  for  guaranteed  delivery set forth under Section 6 "Procedures  for
Tendering Notes and Delivering Consents--Guaranteed Delivery".

          The Depositary  Trust Company ("DTC") has authorized DTC  participants
that hold Notes on behalf of  beneficial  owners of Notes  through DTC to tender
their Notes and consent to the Proposed  Amendments as if they were Holders.  To
effect a tender and consent,  DTC  participants  should  either (a) complete and
sign the Consent and Letter of  Transmittal  or a  facsimile  thereof,  have the
signature  thereon  guaranteed  if required by  Instruction 1 of the Consent and
Letter of Transmittal, and mail or deliver the Consent and Letter of Transmittal
or such  facsimile  pursuant  to the  procedure,  set forth in  "Procedures  for
Tendering Notes and Delivering Consents" or (b) transmit their acceptance to DTC
through  the  DTC  Automated  Tender  Offer  Program  ("ATOP"),  for  which  the
transaction will be eligible,  and follow the procedure for book-entry  transfer
set forth in  "Procedures  for  Tendering  Notes  and  Delivering  Consents."  A
beneficial  owner  of  Notes  that  are  held of  record  by a  custodian  bank,
depositary,  broker, trust company or other nominee must instruct such Holder to
tender the Notes on the beneficial owner's behalf. A Letter of Instruction which
may be used by a beneficial  owner in this process to effect the tender of Notes
is included in the  solicitation  materials  provided along with this Statement.
See Section 6 "Procedures for Tendering Notes and Delivering Consents."

          Tendering  Holders  will  not  be  obligated  to pay  brokerage  fees,
commissions or other expenses of the Dealer Manager or the Depositary.

          Questions  and  requests  for   assistance  may  be  directed  to  the
Information Agent or the Dealer Manager and Solicitation  Agent at the addresses
and telephone numbers set forth on the back cover of this Statement.  Additional
copies of this Statement,  the Consent and Letter of Transmittal,  the Notice of
Guaranteed  Delivery  and  other  related  materials  may be  obtained  from the
Information Agent, the Dealer Manager or from brokers, dealers, commercial banks
and trust companies.

          THIS  STATEMENT  CONSTITUTES  NEITHER  AN  OFFER  TO  PURCHASE  NOR  A
SOLICITATION OF CONSENTS IN ANY  JURISDICTION IN WHICH, OR TO OR FROM ANY PERSON
TO OR FROM  WHOM,  IT IS  UNLAWFUL  TO MAKE  SUCH  OFFER OR  SOLICITATION  UNDER
APPLICABLE  SECURITIES OR BLUE SKY LAWS.  NEITHER THE DELIVERY OF THIS STATEMENT
NOR ANY PURCHASE HEREUNDER SHALL UNDER ANY CIRCUMSTANCES  CREATE ANY IMPLICATION
THAT THE  INFORMATION  CONTAINED  HEREIN IS CORRECT AS OF ANY TIME SUBSEQUENT TO
THE DATE  HEREOF OR THAT THERE HAS BEEN NO CHANGE IN THE  INFORMATION  SET FORTH
HEREIN OR IN ANY ATTACHMENTS  HERETO OR IN THE AFFAIRS OF DIMAC,  THE COMPANY OR
ANY OF THEIR RESPECTIVE SUBSIDIARIES OR AFFILIATES SINCE THE DATE HEREOF.

          NO PERSON  HAS BEEN  AUTHORIZED  TO GIVE ANY  INFORMATION  OR MAKE ANY
REPRESENTATIONS  OTHER THAN THOSE CONTAINED OR INCORPORATED BY REFERENCE IN THIS
STATEMENT AND, IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT BE
RELIED UPON AS HAVING BEEN  AUTHORIZED BY DIMAC,  THE COMPANY,  THE  INFORMATION
AGENT OR THE DEALER MANAGER AND SOLICITATION AGENT.

          THIS  STATEMENT  AND THE  CONSENT  AND LETTER OF  TRANSMITTAL  CONTAIN
IMPORTANT  INFORMATION  WHICH  SHOULD BE READ  BEFORE ANY  DECISION IS MADE WITH
RESPECT TO THE OFFER AND THE SOLICITATION.

                              AVAILABLE INFORMATION

          The Company is subject to the informational  reporting requirements of
the Securities  Exchange Act of 1934, as amended (the "Exchange  Act"),  and, in
accordance  therewith,  files reports and other  information with the Securities
and Exchange Commission (the "Commission").  Copies of reports, proxy statements
and other  information filed by the Company with the Commission can be inspected
and copied at the public  reference  facilities  maintained by the Commission at
Room  1024,  450  Fifth  Street,  N.W.,  Washington,  D.C.  20549,  and also are
available for inspection at the  Commission's  regional  offices  located at 500
West  Madison,  Suite 1400,  Chicago,  Illinois  60661 and 7 World Trade Center,
Suite  1300,  New  York,  New  York  10048,  and  the  Commission's  website  at
http://www.sec.gov.  Copies of such  material also can be obtained at prescribed
rates from the Public  Reference  Section of the Commission at 450 Fifth Street,
N.W., Washington, D.C. 20549.

                     INCORPORATION OF DOCUMENTS BY REFERENCE

          The following  documents which have been filed by the Company with the
Commission are incorporated in this Statement by reference:

     1.   The Company's  Annual Report on Form 10-K for the year ended  December
          31, 1997.

     2.   The  Company's  Quarterly  Report on Form 10-Q for the  quarter  ended
          March 31, 1998.

     3.   The  Company's  Current  Reports on Form 8-K dated  March 27, 1998 (as
          amended on Form 8-K/A  dated April 22,  1998),  dated May 19, 1998 and
          dated July 9, 1998.

          All  reports  and  other  documents  filed  by the  Company  with  the
Commission  pursuant to Section  13(a),  13(c),  14 or 15(d) of the Exchange Act
after the date of this Statement and prior to the termination of the Offer shall
be deemed to be incorporated  herein by reference and to be a part hereof on and
from the date of filing such  documents.  Any statement  contained in a document
incorporated  or deemed to be  incorporated by reference in this Statement shall
be deemed to be modified or  superseded  for  purposes of this  Statement to the
extent that a statement  contained herein or incorporated herein by reference or
in any  other  subsequently  filed  document  that  also is or is  deemed  to be
incorporated by reference  herein  modifies or supersedes  such  statement.  Any
statement so modified or superseded  shall not be deemed,  except as so modified
or superseded, to constitute a part of this Statement.

          The Company  will provide  without  charge to each person to whom this
Statement is delivered,  upon the written or oral request of such person, a copy
of any and all  documents  incorporated  by  reference  in this  Statement  (not
including  exhibits to such  information,  unless such exhibits are specifically
incorporated by reference in such information). Such requests should be directed
to  AmeriComm  Direct  Marketing,  Inc.  Attention:  Secretary,  5775  Peachtree
Dunwoody Road, Suite C-150, Atlanta, Georgia, 30342 (telephone (404) 256-1123).

                           FORWARD-LOOKING STATEMENTS

          When included in this Statement or in documents incorporated herein by
reference,  the  words  "may,"  "expects,"  "intends,"  "anticipates,"  "plans,"
"projects,"  "estimates"  and the  negatives  thereof and  analogous  or similar
expressions   are  intended  to  identify   forward-looking   statements.   Such
statements, which include statements contained in Section 2 "Certain Significant
Considerations,"  are inherently subject to a variety of risks and uncertainties
that could cause actual  results to differ  materially  from those  reflected in
such forward-looking statements. Such risks and uncertainties, many of which are
beyond  the  Company's  control,   include,   among  others,   general  economic
conditions; the success of the integration of acquired businesses; the retention
of key  management;  pricing,  product  initiatives  and other  actions taken by
competitors;  the  effects  of  changes  in  laws  and  regulations,  especially
increases in postal rates, and other factors. Actual events or the actual future
results of the Company may differ  materially from any forward looking statement
due to these  and  other  risks,  uncertainties  and  significant  factors.  The
forward-looking  statements  contained  herein speak only as of the date of this
Statement  and  the  forward-looking   statements   contained  in  any  document
incorporated  herein by reference speak only as of their  respective  dates. The
Company  expressly  disclaims any obligation or undertaking to release  publicly
any  updates  or  revisions  to  any  forward-looking   statement  contained  or
incorporated  by  reference  in this  Statement  to  reflect  any  change in the
Company's  expectations with regard thereto or any change in events,  conditions
or circumstances on which any such statement is based.


<PAGE>


TO HOLDERS OF AMERICOMM DIRECT MARKETING, INC.
11-5/8% SENIOR NOTES DUE 2002, SERIES B:

          This  Statement  and the  related  Consent  and Letter of  Transmittal
contain important information which should be read carefully before any decision
is made with respect to the Offer and the Solicitation.

                                    SECTION 1
                     TERMS OF THE OFFER AND THE SOLICITATION

          Upon the terms and subject to the conditions of the Offer  (including,
if the Offer is  extended  or  amended,  the terms  and  conditions  of any such
extension  or  amendment),  the Company is offering to purchase for cash all its
outstanding  Notes (as defined in the Indenture).  The Total  Consideration  for
each $1,000  principal  amount of Notes tendered  pursuant to the Offer shall be
the price  (calculated as described in Schedule I to this  Statement) that would
result from the Reference Yield to the Earliest  Redemption Date equal to or the
sum of (i) the yield on the  Reference  Security,  as  calculated  by the Dealer
Manager in accordance  with standard  market practice based on the bid price for
such  Reference  Security  as of 2:00  p.m.,  New York City  time,  on the Price
Determination  Date,  as  displayed on the  Bloomberg  Page,  or any  recognized
quotation source selected by the Dealer Manager, in its sole discretion,  if the
Bloomberg Page is not available or is manifestly  erroneous,  plus (ii) 50 basis
points.  The Company will pay accrued and unpaid interest on the purchased Notes
up to, but not  including,  the Payment  Date.  In addition,  upon the terms and
subject to the conditions of the Solicitation (including, if the Solicitation is
extended or amended, the terms of any such extension or amendment),  the Company
is soliciting Consents from Holders to the Proposed Amendments to the Indenture,
and is offering to pay to each Holder who consents to the Proposed Amendments on
the  Consent  Date,  a Consent  Payment in cash equal to $20.00 for each  $1,000
principal amount of the Notes for which Consents have been validly delivered and
not revoked at or prior to such time on the Consent  Date,  with such payment to
be made promptly on the Payment Date if, but only if, the Notes are accepted for
payment pursuant to the terms of the Offer.

          Although   the  yield  on  the   Reference   Security   on  the  Price
Determination  Date  will be  determined  only  from  the  source  noted  above,
information  regarding the closing  yield of the Reference  Security may also be
found in The  Wall  Street  Journal  and The New York  Times.  The  yield on the
Reference  Security as of 2:00 p.m.,  New York City time,  on August 7, 1998 was
5.396%.  Accordingly,  if such  yield  were  determined  to be the  yield on the
Reference  Security on the Price  Determination  Date and assuming September 10,
1998 were to be the Payment Date for the Notes,  the Reference  Yield, the Offer
Consideration and the Total  Consideration per $1,000 principal amount of a Note
would  be  5.896%,  $1,077.58  and  $1,097.58,   respectively.   A  hypothetical
calculation of the Offer Consideration and the Total Consideration demonstrating
the application of the assumptions and  methodologies  to be used in pricing the
Offer is set forth in Schedule II hereto.

          If at any  time  following  a Price  Determination  Date  the  Company
extends  the Offer for period of not more than three  business  days,  the Total
Consideration  for each Note  tendered  pursuant to the Offer at or prior to the
Consent Date,  will remain the Total  Consideration  as determined on such Price
Determination  Date. If,  however,  the Company extends the Offer for any period
longer than three business days from the previously  scheduled  Expiration  Date
based upon which such Price Determination Date had been established, a new Price
Determination Date will be established (such new Price  Determination Date to be
the third business day immediately preceding the Expiration Date as so extended)
and the Total  Consideration  for each Note tendered pursuant to the Offer on or
prior to the Consent Date will be calculated  based on the Tender Offer Yield as
of such new Price Determination Date.

          Promptly after a Price  Determination Date, but in any event not later
than 9:00 a.m.,  New York City time, on the following  business day, the Company
will  publicly  announce  the  pricing  information  referred  to above by press
release to the Dow Jones News Service.

          If the Notes are accepted for payment  pursuant to the Offer,  Holders
who validly  tender their Notes pursuant to the Offer on or prior to the Consent
Date will receive total  consideration equal to the Offer Consideration plus the
Consent  Payment plus accrued and unpaid  interest  to, but not  including,  the
Payment Date.  Holders who validly  tender their Notes  thereafter  will receive
only the Offer  Consideration,  plus  accrued  and unpaid  interest  to, but not
including,  the Payment Date, and will not receive the Consent Payment.  BECAUSE
THE TOTAL  CONSIDERATION  IS BASED ON A FIXED SPREAD PRICING FORMULA LINKED TO A
YIELD ON THE REFERENCE SECURITY, THE OFFER CONSIDERATION -- WHICH IS THE PORTION
OF THE TOTAL  CONSIDERATION  THAT WOULD BE  RECEIVED  BY ALL  TENDERING  HOLDERS
PURSUANT TO THE OFFER  (WHETHER OR NOT SUCH  TENDERS ARE MADE ON OR PRIOR TO THE
CONSENT  DATE) -- WILL BE AFFECTED  BY CHANGES IN SUCH YIELD  DURING THE TERM OF
THE OFFER PRIOR TO THE PRICE DETERMINATION DATE.

          IF THE  REQUISITE  CONSENTS ARE  RECEIVED AND THE PROPOSED  AMENDMENTS
HAVE  BECOME  EFFECTIVE,   THE  PROPOSED  AMENDMENTS  WILL  BE  BINDING  ON  ALL
NON-TENDERING  HOLDERS OF NOTES.  THEREFORE,  CONSUMMATION  OF THE OFFER AND THE
ADOPTION OF THE PROPOSED  AMENDMENTS MAY HAVE ADVERSE  CONSEQUENCES  FOR HOLDERS
WHO ELECT NOT TO TENDER NOTES IN THE OFFER.  SEE SECTION 2 "CERTAIN  SIGNIFICANT
CONSIDERATIONS".

          HOLDERS WHO TENDER NOTES IN THE OFFER ARE  OBLIGATED TO CONSENT TO THE
PROPOSED  AMENDMENTS.  PURSUANT  TO THE  TERMS  OF THE  CONSENT  AND  LETTER  OF
TRANSMITTAL,  THE  COMPLETION,  EXECUTION  AND  DELIVERY  THEREOF BY A HOLDER IN
CONNECTION  WITH THE TENDER OF NOTES WILL BE DEEMED TO CONSTITUTE THE CONSENT OF
SUCH  TENDERING  HOLDER TO THE  PROPOSED  AMENDMENTS.  HOLDERS  MAY NOT  DELIVER
CONSENTS WITHOUT  TENDERING THEIR NOTES IN THE OFFER AND MAY NOT REVOKE CONSENTS
WITHOUT  WITHDRAWING THE PREVIOUSLY TENDERED NOTES TO WHICH SUCH CONSENTS RELATE
FROM THE OFFER.

          All Notes validly tendered in accordance with the procedures set forth
in Section 6 and not withdrawn in accordance  with the  procedures  set forth in
Section 7 on or prior to the  Consent  Date will,  upon the terms and subject to
the conditions hereof,  including  execution of the Supplemental  Indenture,  be
accepted for payment by the Company,  and payments  will be made therefor on the
Payment Date.

          BENEFICIAL  OWNERS OF NOTES HELD OF RECORD BY DTC OR ITS  NOMINEE  MAY
DIRECT THE DTC PARTICIPANT  THROUGH WHICH SUCH BENEFICIAL OWNER'S NOTES ARE HELD
IN DTC TO EXECUTE,  ON SUCH BENEFICIAL OWNER'S BEHALF, A CONSENT WITH RESPECT TO
NOTES BENEFICIALLY  OWNED BY SUCH BENEFICIAL OWNER ON THE DATE OF EXECUTION,  OR
TO TRANSMIT AN AGENT'S MESSAGE (AS DEFINED HEREIN) TO SUCH EFFECT.

          The Proposed Amendments require the receipt of the Requisite Consents.
Although the Supplemental  Indenture  reflecting the Proposed Amendments will be
executed  by the  Company and the  Trustee on the  Consent  Date,  the  Proposed
Amendments will not become  operative,  and the Indenture will remain in effect,
until the opening of business on the Acceptance Date. If the Offer is terminated
or  withdrawn,   the  Supplemental   Indenture  will  never  become   operative.
Immediately after the Proposed  Amendments become operative,  all Notes tendered
will cease to be outstanding.

          The  Company's  obligation  to  accept,  and pay  for,  Notes  validly
tendered  pursuant to the Offer is conditioned  upon the satisfaction of (a) the
Minimum Tender  Condition,  (b) the Supplemental  Indenture  Condition,  (c) the
Financing Condition and (d) the General Conditions. See Section 8 "Conditions to
the  Offer".  Consent  Payments  to Holders who have  validly  consented  to the
Proposed  Amendments prior to the Consent Date are conditioned upon satisfaction
of (a) the foregoing  Conditions  and (b) the Company's  acceptance of the Notes
for purchase  pursuant to the Offer.  See Section 8  "Conditions  of the Offer".
Subject to applicable securities laws and the terms set forth in this Statement,
the Company  reserves the right (i) to waive any and all conditions to the Offer
or  the  Solicitation,  (ii)  to  extend  or  to  terminate  the  Offer  or  the
Solicitation  or (iii)  otherwise to amend the Offer or the  Solicitation in any
respect.  See Section 8 "Conditions  of the Offer".  The rights  reserved by the
Company in this  paragraph are in addition to the Company's  rights to terminate
the Offer  described  in Section 8  "Conditions  of the Offer."  Any  extension,
amendment or  termination  will be followed as promptly as practicable by public
announcement  thereof, the announcement in the case of an extension of the Offer
to be issued no later than 9:00 a.m.,  New York City time,  on the next business
day after the previously  scheduled Expiration Date. Without limiting the manner
in  which  any  public  announcement  may be made,  the  Company  shall  have no
obligation  to  publish,  advertise  or  otherwise  communicate  any such public
announcement other than by issuing a release to the Dow Jones News Service or as
otherwise required by law.

          If the  Company  makes a material  change in the terms of the Offer or
the Solicitation or the information  concerning the Offer or the Solicitation or
waives a material  condition  of such Offer or  Solicitation,  the Company  will
disseminate  additional Offer and  Solicitation  materials and extend such Offer
or, if  applicable,  the  Solicitation,  to the extent  required  by law. If the
Solicitation is amended prior to the Consent Date in a manner  determined by the
Company to  constitute a material  change to the Holders,  the Company  promptly
will disclose such amendment and, if necessary,  extend the  Solicitation  for A
period deemed by the Company to be adequate to permit  Holders to withdraw their
Notes and revoke their Consents.  If any such amendment occurs after the Consent
Date, the Company may terminate the Supplemental  Indenture and solicit consents
for a revised supplemental indenture.  See Section 7 "Withdrawals of Tenders and
Revocation of Consents".  If, after the Consent Date, the Company reduces either
(A) the  principal  amount  of  Notes  subject  to the  Offer  or (B) the  Offer
Consideration, then previously tendered Notes may be validly withdrawn until the
expiration of ten business days after the date that notice of any such reduction
is first published, given or sent to Holders by the Company.

                                    SECTION 2
                       CERTAIN SIGNIFICANT CONSIDERATIONS

          The  following  considerations,  in addition to the other  information
described elsewhere herein, should be carefully considered by each Holder before
deciding whether to participate in the Offer and the Solicitation.

          Consent  Payment.  On the  Payment  Date,  the  Company  will pay each
tendering Holder who validly consented to the Proposed Amendments on or prior to
the Consent Date, as part of the Total Consideration, a Consent Payment for such
Holder's  Notes for which  Consents have been validly  delivered and not validly
revoked at or prior to the  Consent  Date.  If a Holder's  Notes are not validly
tendered and the corresponding  Consents are not validly  delivered  pursuant to
the Offer and the Solicitation at or prior to the Consent Date, or such Holder's
Notes are withdrawn and not properly  retendered at or prior to the Consent Date
(irrespective of whether the related Consents are revoked), such Holder will not
receive the Consent Payment even though the Proposed Amendments may be effective
as to each of such  Holder's  Notes  that are not  purchased  in the  Offer.  In
addition,  each Holder who  validly  tenders  Notes and validly  consents to the
Proposed Amendments after the Consent Date and prior to the Expiration Date will
receive the Offer  Consideration  but will not receive the Consent  Payment even
though such Holder delivered its Consent.

          Effects of the Proposed  Amendments.  Notes not purchased  pursuant to
the Offer will remain outstanding.  If the Proposed Amendments become operative,
most of the principal  restrictive  covenants contained in the Indenture will be
amended  or  eliminated   increasing  the  Company's   operating  and  financial
flexibility and non-tendering  Holders will no longer be entitled to the benefit
of such provisions.  The Indenture,  as so amended,  will continue to govern the
terms of all Notes that remain outstanding after the consummation of such Offer.
The elimination (or, in certain cases, amendment) of these restrictive covenants
and other  provisions  would  permit the Company to, among other  things,  incur
indebtedness,  pay dividends or make other restricted  payments,  incur liens or
make  investments,  in each case  which  otherwise  may not have been  permitted
pursuant to the Indenture. It is possible that any such actions that the Company
would be  permitted  to take will  increase  the credit risk with respect to the
Company faced by the  non-tendering  Holders or otherwise  adversely  affect the
interests of the non-tendering  Holders.  See Section 4 "Proposed  Amendments to
the Indenture".

          Substantial Leverage. Upon completion of the contemplated Refinancing,
each of the Company and DIMAC will remain significantly  leveraged.  At June 26,
1998,  after  giving pro forma effect to the  Refinancing,  DIMAC would have had
outstanding  $334.4  million  in  aggregate  principal  amount  of  indebtedness
(excluding  trade  payables  and other  liabilities  and  availability  of $74.5
million of unused  revolving  commitments).  At June 26, 1998,  after giving pro
forma  effect  to the  Refinancing,  the  Company  would  have  had no  existing
indebtedness outstanding except for Notes not tendered pursuant to the Offer and
its guarantee  obligations  under the DIMAC Credit  Agreement.  This substantial
leverage has several  important  consequences,  including the  following:  (i) a
substantial  portion of DIMAC's and the Company's net cash provided by operating
activities,  will be dedicated to servicing its  indebtedness,  and (ii) DIMAC's
and the Company's ability to withstand competitive  pressures,  adverse economic
conditions   and  adverse   changes  in   governmental   regulations,   to  make
acquisitions,  and to take advantage of significant business  opportunities that
may arise, may be negatively affected. DIMAC's and the Company's ability to meet
their debt service  obligations and to reduce their total  indebtedness  will be
dependent  upon future  performance,  which will be subject to general  economic
conditions, their ability to achieve cost savings and other financial,  business
and other  factors  affecting the  operations  of DIMAC or the Company,  many of
which are beyond  their  control.  If DIMAC or the Company is unable to generate
sufficient  operating cash flow in the future to service their debt, they may be
required  to  refinance  all or a portion  of such debt or to obtain  additional
financing.  There can be no assurance,  however,  that any refinancing  would be
possible or that any additional financing could be obtained.

          Market  and  Trading  Information.  The  Notes  are not  listed on any
national or  regional  securities  exchange or reported on a national  quotation
system.  To the extent that Notes are traded,  prices of the Notes may fluctuate
greatly  depending  on the trading  volume and the balance  between buy and sell
orders. In addition,  quotations for securities that are not traded, such as the
Notes,   may  differ  from  actual  trading  prices  and  should  be  viewed  as
approximations.  Holders of Notes are urged to contact  their  brokers to obtain
the best available information as to current market prices.

          Depending  on,  among  other  things,  the amount of Notes that remain
outstanding after the Offer, the liquidity, market value and price volatility of
such Notes may be adversely  affected by the  consummation  of the Offer and the
Solicitation.  To the extent that Notes are  tendered and accepted in the Offer,
any existing trading market for the remaining Notes will become more limited.  A
debt security with a smaller outstanding  principal amount available for trading
(a smaller  "float")  may  command a lower  price than would a  comparable  debt
security with a greater float.  Consequently,  the  liquidity,  market value and
price  volatility of Notes which remain  outstanding may be adversely  affected.
Holders of unpurchased Notes may attempt to obtain quotations for the Notes from
their brokers;  however,  there can be no assurance that any trading market will
exist  for the  Notes  and no  assurance  as to the price at which the Notes may
trade following the  consummation of the Offer.  The extent of the public market
for the Notes and the price at which the Notes may trade following  consummation
of the offer  would  depend upon a number of  factors,  including  the number of
Holders remaining at such time and the interest in maintaining a market in Notes
on the part of securities firms.

          Certain  Terms of the Notes.  As of the date of this  Offer,  there is
$100.0 million aggregate  principal amount of Notes  outstanding.  The Notes are
redeemable at the option of the Company on or after June 15, 1999, in accordance
with the terms of the Indenture.  If the Company were to redeem the Notes in the
12-month period commencing on June 15, 1999, the redemption price to be paid for
the Notes would be 105.813% of the principal  amount  thereof,  which price will
decline to 102.906% of the principal  amount thereof for redemptions  during the
12-month period  commencing  June 15, 2000 (in each case,  together with accrued
and  unpaid  interest  to the  redemption  date).  Such  redemption  prices  are
substantially less than the Total Consideration to be paid to the Holders in the
Offer and the Solicitation. Additionally, the Company may effect a defeasance of
its  obligations  under  the Notes if,  among  other  things,  the  Company  has
irrevocably  deposited  funds in  trust,  in  accordance  with the  terms of the
Indenture,  in an amount  sufficient to pay the principal of and interest on the
outstanding Notes to maturity or redemption, as the case may be.

          The summaries of the terms of the Notes  described above are qualified
in their entirety by reference to the full and complete  terms  contained in the
Indenture  (including the form of the Notes attached  thereto),  copies of which
are available upon request without charge from the Company.

                                    SECTION 3
                    PURPOSE OF THE OFFER AND THE SOLICITATION

          The purpose of the Offer,  which is conditioned  upon  satisfaction of
the  Minimum  Tender  Condition,   the  Supplemental  Indenture  Condition,  the
Financing  Condition  and  the  General  Conditions,  is to  acquire  all of the
outstanding Notes, as part of the Refinancing.  From time to time in the future,
the Company may seek to acquire any Notes  which  remain  outstanding  following
consummation of the Offer through open market  purchases,  privately  negotiated
transactions,  tender offers, exchange offers or otherwise,  upon such terms and
at such prices as it may determine,  which may be more or less than the price to
be paid  pursuant  to the Offer  and  could be for cash or other  consideration.
Alternatively,  pursuant to the provisions of the Notes and the  Indenture,  the
Company may choose to effect a defeasance  in  accordance  with the terms of the
Indenture.  There can be no assurance as to which, if any, of these alternatives
(or combinations thereof) the Company will pursue.

          The purpose of the  Solicitation  and the  Proposed  Amendments  is to
amend or eliminate certain of the principal  restrictive  covenants contained in
the Indenture,  and thereby  enhance the operating and financial  flexibility of
the Company.  In order to induce  Holders to give their  Consent with respect to
the Solicitation as soon as practicable  following the commencement of the Offer
on August 10, 1998,  the Company has offered to make the Consent  Payment to any
Holder  who  validly  consents  to the  Proposed  Amendments  on or prior to the
Consent Date. Once the Consent Date has occurred,  Consents  theretofore granted
may not be revoked, and tendered Notes may not be withdrawn.

                                    SECTION 4
                      PROPOSED AMENDMENTS TO THE INDENTURE

          This section sets forth a brief description of the Proposed Amendments
to  the  Indenture  for  which  Consents  are  being  sought   pursuant  to  the
Solicitation. The Supplemental Indenture will be executed by the Company and the
Trustee at or promptly following the Consent Date. If the Requisite Consents are
not  received  by the  Company,  the Consent  Date will not be achieved  and the
Supplemental  Indenture will not be executed and will not become  operative.  If
the Offer is  terminated  or withdrawn,  or the validly  tendered  Notes are not
accepted for payment, the Proposed Amendments will not become operative,  and no
Offer Consideration or Consent Payment will be paid or be payable. The summaries
of provisions of the Indenture set forth below are qualified in their entireties
by reference to the full and complete terms  contained in the Indenture.  A copy
of the form of Supplemental  Indenture is available from the  Information  Agent
upon any  Holder's  request.  Capitalized  terms not  otherwise  defined in this
Section 4 shall have the respective meanings set forth in the Indenture.

          The Proposed Amendments to the Indenture are as follows:

          Deletion of  Restrictive  Covenants.  The  Proposed  Amendments  would
delete in their  entireties the following  restrictive  covenants and references
thereto from the Indenture:

Section 4.03     o  Limitation on Restricted Payments.  Restricts the ability of
                    the  Company  and  its  Restricted   Subsidiaries   to  make
                    restricted payments including (i) dividends or distributions
                    (other than dividends or distributions  payable in Qualified
                    Capital  Stock of the Company) in respect of, or  purchases,
                    redemptions,  retirements or other acquisitions for value in
                    respect of Capital  Stock of the Company,  AHI or any of its
                    Restricted  Subsidiaries,  (iii)  principal  payments on, or
                    repurchases,  redemptions, defeasances or other acquisitions
                    or  retirements  for value,  prior to the  scheduled  stated
                    maturity thereof,  scheduled  repayment or scheduled sinking
                    fund  payment,  of any  subordinated  indebtedness  or  (iv)
                    Investments.

Section 4.04     o  Limitation  on   Incurrence   of  Additional   Indebtedness.
                    Restricts  the  ability of the  Company  and its  Restricted
                    Subsidiaries to incur Indebtedness.

Section 4.06     o  Payment of Taxes and Other  Claims.  Requires the Company to
                    pay  or  discharge  all  material  taxes,   assessments  and
                    governmental  charges  and  all  lawful  claims  for  labor,
                    materials and supplies.

Section 4.07     o  Maintenance  of  Properties  and  Insurance.   Requires  the
                    Company and its  Restricted  Subsidiaries  to maintain their
                    properties and assets and to maintain  property and casualty
                    and other insurance with responsible insurance companies.

Section 4.08     o  Compliance  Certificate;  Notice of  Default.  Requires  the
                    Company to deliver to the Trustee an  officer's  certificate
                    certifying  that the Company  has  observed,  performed  and
                    fulfilled its obligation  under the Indenture,  to deliver a
                    written  report from the Company's  independent  accountants
                    with the annual  financial  statements and to deliver to the
                    Trustee,  upon becoming aware of a default or event default,
                    an officer's certificate describing such default or event of
                    default.

Section 4.10(a)  o  Commission  Reports.  Requires the Company to deliver to the
                    Securities & Exchange  Commission (the "Commission") and the
                    Trustee all  information,  documents and reports required to
                    be filed with the Commission pursuant to Section 13 or 15(d)
                    of the Securities Exchange Act of 1934, as amended.

Section 4.12     o  Limitation on Transactions  with  Affiliates.  Restricts the
                    ability of the Company and its  Restricted  Subsidiaries  to
                    engage in transactions with Affiliates.

Section 4.13     o  Pledge  of  Collateral;  Security  Documents.  Requires  the
                    Company  and  each  Subsidiary  owning  capital  stock  of a
                    Guarantor to execute a Securities Pledge Agreement.

Section 4.14     o  Limitation  on  Dividend  and  Other  Payment   Restrictions
                    Affecting Subsidiaries. Restricts the ability of the Company
                    or any Restricted Subsidiary to create or permit to exist or
                    become  effective  any  encumbrance  or  restriction  on the
                    ability of any Restricted Subsidiary to (i) pay dividends or
                    make any other  distribution on its Capital Stock, (ii) make
                    loans  or  advances  or  pay  any   Indebtedness   or  other
                    obligation owed to the Company or a Restricted Subsidiary or
                    (iii)  transfer any of its property or assets to the Company
                    or any Restricted Subsidiary.

Section 4.15     o  Limitation  on Liens.  Restricts  the ability of the Company
                    and its  Restricted  Subsidiaries  from  incurring  liens on
                    their assets except as permitted thereby.

Section 4.18     o  Limitation on Preferred  Stock of  Restricted  Subsidiaries.
                    Restricts  the ability of Restricted  Subsidiaries  to issue
                    Preferred Stock.

Section 4.19     o  Impairment  of Security  Interest.  Restricts the ability of
                    the  Company  and its  Subsidiaries  to take any action that
                    would adversely affect the security interest in favor of the
                    Trustee with respect to the Collateral.

Section 4.20     o  Limitation on  Designations  of  Unrestricted  Subsidiaries.
                    Restricts   the   ability  of  the   Company  to   designate
                    Subsidiaries as Unrestricted Subsidiaries.

Section 4.21     o  Additional Guarantees. Requires a Restricted Subsidiary that
                    is not a Guarantor  to become a Guarantor  upon the transfer
                    of any  property  by the  Company  or any of its  Restricted
                    Subsidiaries  to such  Restricted  Subsidiary  or  upon  the
                    organization  of,  acquisition  of  or  investment  in  such
                    Restricted  Subsidiary  having  certain  total  consolidated
                    assets.

          Amendment to Section 5.01.  Section 5.01 of the  Indenture,  "Mergers,
Consolidations  and Sale of Assets",  limits the ability of the Company and each
Guarantor to consolidate or merge with another company or sell, convey,  assign,
transfer,  lease  or  otherwise  dispose  of  all  or  substantially  all of its
properties and assets. The Proposed Amendments would (a) delete the requirements
in this  section  that the Company or any other  successor  corporation  satisfy
certain  debt  incurrence  and net worth  tests and (b)  delete  clause  (iv) of
Section 5.01(c) which requires a guarantor that merges with or consolidates with
a person other than the Company to satisfy certain debt incurrence and net worth
tests.

          Amendment to Section 6.01. In addition,  the Proposed Amendments would
eliminate the Events of Defaults set forth in Section 6.01 under  paragraphs (d)
and (e) thereof, which relate to defaults with respect to other indebtedness and
certain  judgments,  as well as  references  in the  Events  of  Default  to the
sections specified above.

          Deletion of Definitions.  The Proposed Amendments would delete certain
definitions  from the Indenture  when  references to such  definitions  would be
eliminated as a result of the foregoing.

          The Proposed  Amendments  constitute a single proposal and a tendering
and/or consenting Holder must consent to the Proposed  Amendments as an entirety
and  may not  consent  selectively  with  respect  to  certain  of the  Proposed
Amendments.

          Pursuant  to the  terms  of the  Indenture,  the  Proposed  Amendments
require the written  consent of the Holders of at least a majority in  aggregate
principal  amount of the Notes  outstanding.  The aggregate  principal amount of
Notes currently outstanding is $100.0 million.

          The  completion,  execution  and  delivery  of a Consent and Letter of
Transmittal by a Holder in connection  with the tender of Notes will  constitute
the Consent of such tendering Holder to the Proposed Amendments.

          If the Proposed Amendments become operative, the restrictive covenants
of the Indenture will be  substantially  less  restrictive  and will afford less
protection to Holders than those covenants currently set forth in the Indenture.

                                    SECTION 5
                  ACCEPTANCE FOR PAYMENT AND PAYMENT FOR NOTES;
                             ACCEPTANCE OF CONSENTS

          Upon the terms and subject to the  conditions of the Offer  (including
if the Offer is  extended  or  amended,  the terms  and  conditions  of any such
extension or  amendment)  and  applicable  law, the Company  will  purchase,  by
accepting  for payment,  and will pay on the Payment Date for, all Notes validly
tendered (and not withdrawn, or if withdrawn validly retendered) pursuant to the
Offer,  such  payment to be made by the  deposit of the Offer  Consideration  in
immediately  available  funds  by the  Company  on the  Payment  Date  with  the
Depositary,  which will act as agent for  tendering  Holders  for the purpose of
receiving  payment from the Company and  transmitting  such payment to tendering
Holders.  Upon the terms  and  subject  to the  conditions  of the  Solicitation
(including, if the Solicitation is extended or amended, the terms and conditions
of any such extension or amendment) and applicable  law, the Company will pay on
the Payment Date to each Holder who validly consents to the Proposed  Amendments
and  tenders  Notes in the Offer at or prior to the  Consent  Date,  the Consent
Payment,  such  payment  to be made by the  deposit  of the  Consent  Payment in
immediately  available  funds  by the  Company  on the  Payment  Date  with  the
Depositary,  which will act as agent for  Holders.  In no event will a Holder be
entitled to receive a Consent  Payment unless such Holder is entitled to receive
the Offer  Consideration.  Under no  circumstances  will  interest  on the Offer
Consideration  or Consent Payments be paid by the Company by reason of any delay
of the Depositary in making payment.

          The  Company  expressly  reserves  the  right in its sole  discretion,
subject to Rule 14e-l(c) under the Exchange Act, to delay acceptance for payment
of, or  payment  for,  Notes in order to comply,  in whole or in part,  with any
applicable law. See Section 8 "Conditions to the Offer".

          In all cases,  payment  by the  Depositary  to  Holders or  beneficial
owners of the Offer  Consideration for Notes purchased pursuant to the Offer and
related  Consent  Payments  will  be  made  only  after  timely  receipt  by the
Depositary of (i) certificates representing such Notes or timely confirmation of
a  book-entry  transfer  of such  Notes  into the  Depositary's  account  at DTC
pursuant to the  procedures  set forth in Section 6  "Procedures  for  Tendering
Notes and  Delivering  Consents,"  (ii) a properly  completed  and duly executed
Consent and Letter of Transmittal  (or manually signed  facsimile  thereof) or a
properly  transmitted  Agent's Message and (iii) any other documents required by
the Consent and Letter of Transmittal.

          For purposes of the Solicitation,  Consents received by the Depositary
will be deemed  to have been  accepted  if,  as and when (a) the  Company  gives
written  notice to the Trustee of the receipt by the Depositary of the Requisite
Consents, and the Company and the Trustee execute the Supplemental Indenture and
(b) the Company has accepted the Notes for purchase and payment  pursuant to the
Offer.

          For purposes of the Offer,  tendered Notes will be deemed to have been
accepted for payment,  if, as and when the Company gives oral notice  (confirmed
in writing) or written notice thereof to the  Depositary.  Tenders of Notes will
be accepted  only in  principal  amounts  equal to $1,000 or integral  multiples
thereof.  Payments for the Notes will include accrued  interest  through but not
including the Payment Date. Under no circumstances will any additional  interest
be payable by the Company  because of any delay in the  transmission of funds to
the Holders of purchased Notes or otherwise.

          If any tendered Notes are not purchased  pursuant to the Offer for any
reason,  such Notes not  purchased  will be returned,  without  expense,  to the
tendering  Holder  promptly  (or, in the case of Notes  tendered  by  book-entry
transfer  into the  Depositary's  account at DTC, such Notes will be credited to
the account  maintained at DTC from which such Notes were  delivered)  after the
expiration, termination or withdrawal of the Offer.

          Tendering  Holders  will  not  be  obligated  to pay  brokerage  fees,
commissions  or expenses  to the Dealer  Manager,  the  Information  Agent,  the
Depositary  or the  Company,  or,  except as set forth in  Instruction  7 of the
Consent  and Letter of  Transmittal,  transfer  taxes on the  purchase  of Notes
pursuant to the Offer, or the payment of the Consent Payments.

          The Company reserves the right to transfer or assign,  in whole at any
time or in part from time to time, to one or more of its  affiliates,  the right
to  purchase  Notes  tendered  pursuant to the Offer,  but any such  transfer or
assignment  will not relieve the Company of its  obligations  under the Offer or
prejudice the rights of tendering  Holders to receive  payment for Notes validly
tendered and accepted for payment pursuant to the Offer.

          It is a condition  precedent to the  Company's  obligation to purchase
the  Notes  pursuant  to the Offer  that the  Supplemental  Indenture  have been
executed.  It  is a  condition  subsequent  to  effectiveness  of  the  Proposed
Amendments  contained in the Supplemental  Indenture becoming operative that the
Company  accept for payment all the Notes validly  tendered (and not  withdrawn)
pursuant to the Offer (in which event, the Company will be obligated to promptly
pay all Offer  Consideration  and, if applicable,  the Consent  Payments for the
Notes so accepted).

                                    SECTION 6
             PROCEDURES FOR TENDERING NOTES AND DELIVERING CONSENTS

          Holders will not be entitled to receive the Total Consideration unless
they both tender their Notes  pursuant to the Offer and deliver  Consents to the
Proposed  Amendments  pursuant to the  procedures  described  in the Offer.  The
proper tender by a Holder of Notes pursuant to the Offer in accordance  with the
procedures  described  below will  constitute (i) a tender of the Notes and (ii)
the delivery of a Consent by such Holder to the Proposed Amendments. The Company
is not soliciting and will not accept  Consents to the Proposed  Amendments from
Holders  who do not tender  their Notes  pursuant  to the Offer.  Payment of the
Offer  Consideration and the Consent Payment,  if applicable,  for Notes validly
tendered and accepted for payment shall be made on the Payment Date.

          Tender of Notes and Delivery of Consents to the  Proposed  Amendments.
The tender by a Holder of Notes (and subsequent acceptance of such tender by the
Company)  pursuant to one of the procedures  set forth below will  constitute an
agreement  between such Holder and the Company in accordance  with the terms and
subject to the  conditions  set forth  herein and in the  Consent  and Letter of
Transmittal.

          Only Holders are  authorized  to tender their Notes and consent to the
Proposed Amendments.  The procedures by which Notes may be tendered and Consents
given by  beneficial  owners that are not Holders will depend upon the manner in
which the Notes are held.  Each Holder who validly tenders Notes pursuant to the
Offer and  delivers  a Consent  to the  Proposed  Amendments  on or prior to the
Consent Date will  receive the Offer  Consideration  and Consent  Payment on the
Payment Date.  Holders who wish to transfer  Notes prior to the Consent Date and
who wish to retain the  benefit of the Consent  Payment or wish to provide  such
benefit to a transferee  should validly tender the Notes and deliver the related
Consents, designating the transferee as payee in the box marked "Special Payment
Instructions" contained in the Consent and Letter of Transmittal.

          Tender of Notes Held in Physical  Form and Delivery of Consents to the
Proposed Amendments.  To effectively tender Notes held in physical form pursuant
to the Offer,  a properly  completed  Consent  and Letter of  Transmittal  (or a
facsimile thereof duly executed by the Holder thereof),  and any other documents
required by the Consent and Letter of  Transmittal,  with the signature  thereon
guaranteed if required by Instruction 1 of the Consent and Letter of Transmittal
must be received by the Depositary at its address set forth on the back cover of
this  Statement  (or  delivery of Notes may be  effected  through the deposit of
Notes with DTC and making  book-entry  delivery as set forth below), on or prior
to the Consent Date or the Expiration  Date, as applicable;  provided,  however,
that the  tendering  Holder may  instead  comply  with the  guaranteed  delivery
procedure  set  forth  below.  CONSENTS  AND  LETTERS  OF  TRANSMITTAL  AND  ANY
CERTIFICATES EVIDENCING NOTES TENDERED PURSUANT TO THE OFFER SHOULD BE SENT ONLY
TO THE DEPOSITARY AND SHOULD NOT BE SENT TO THE COMPANY, THE DEALER MANAGER, THE
SOLICITATION AGENT, THE INFORMATION AGENT OR THE TRUSTEE.

          The proper  completion,  execution  and  delivery  of the  Consent and
Letter of Transmittal by a registered  Holder of Notes will  constitute a tender
of the  Notes  and  delivery  of a  Consent  by  such  Holder  to  the  Proposed
Amendments. No separate consent will be required.

          If Notes are  registered in the name of a person other than the person
executing  the Consent  and Letter of  Transmittal  with  respect to such Notes,
then,  in order to validly  tender such Notes  pursuant to the Offer and deliver
Consents to the Proposed  Amendments,  the Notes must be endorsed or accompanied
by an appropriate written instrument or instruments of transfer executed by such
registered Holder or Holders as its or their name or names appears thereon, with
the signature(s) on the Notes or instruments of transfer  guaranteed as provided
below.

          Tender of Notes Held  Through a Custodian  and Delivery of Consents to
the Proposed Amendments.  To effectively tender Notes that are held of record by
a custodian bank, depositary, broker, trust company or other nominee and deliver
Consents to the Proposed Amendments,  the beneficial owner thereof must instruct
such  registered  Holder to deliver a Consent and Letter of  Transmittal  on the
beneficial owner's behalf. A Letter of Instructions is included in the materials
provided  with this  Statement  which may be used by a beneficial  owner in this
process  to effect the tender and  deliver a Consent.  Any  beneficial  owner of
Notes held of record by DTC or its nominee,  through  authority  granted by DTC,
may direct the DTC participant  through which such beneficial  owner's Notes are
held in DTC to execute,  on such beneficial owner's behalf, a Consent and Letter
of Transmittal with respect to Notes beneficially owned by such beneficial owner
on the day of execution.

          Tender of Notes Held  Through  DTC and  Delivery  of  Consents  to the
Proposed  Amendments.  To effectively tender Notes that are held through DTC and
deliver Consents to the Proposed Amendments,  DTC participants should either (i)
properly  complete and duly execute the Consent and Letter of Transmittal  (or a
facsimile thereof),  together with the Notes and any other documents required by
the  Consent  and Letter of  Transmittal,  and mail or deliver  the  Consent and
Letter of Transmittal or such facsimile pursuant to the procedure for book-entry
transfer  set forth below or (ii)  transmit  their  acceptance  through ATOP for
which the  transaction  will be  eligible  and DTC will then edit and verify the
acceptance and send an Agent's  Message to the  Depositary  for its  acceptance.
Delivery  of  tendered  Notes  must be made to the  Depositary  pursuant  to the
book-entry  delivery procedures set forth below or the tendering DTC participant
must comply with the guaranteed delivery procedures set forth below.

          THE  METHOD  OF  DELIVERY  OF  NOTES  AND   CONSENTS  AND  LETTERS  OF
TRANSMITTAL, ANY REQUIRED SIGNATURE GUARANTEES AND ALL OTHER REQUIRED DOCUMENTS,
INCLUDING DELIVERY THROUGH DTC AND ANY ACCEPTANCE OF AGENT'S MESSAGE TRANSMITTED
THROUGH  ATOP,  IS AT THE  ELECTION AND RISK OF THE HOLDER  TENDERING  NOTES AND
DELIVERING CONSENTS AND LETTERS OF TRANSMITTAL AND, EXCEPT AS OTHERWISE PROVIDED
IN THE CONSENT AND LETTER OF TRANSMITTAL, DELIVERY WILL BE DEEMED MADE ONLY WHEN
ACTUALLY  RECEIVED BY THE  DEPOSITARY.  IF DELIVERY IS BY MAIL,  IT IS SUGGESTED
THAT THE  HOLDER USE  PROPERLY  INSURED,  REGISTERED  MAIL WITH  RETURN  RECEIPT
REQUESTED,  AND THAT THE MAILING BE MADE  SUFFICIENTLY IN ADVANCE OF THE CONSENT
DATE OR EXPIRATION  DATE, AS  APPLICABLE,  TO PERMIT  DELIVERY TO THE DEPOSITARY
PRIOR TO SUCH DATE.

          Except  as  provided  below,  unless  the  Notes  being  tendered  are
deposited with the Depositary on or prior to the Expiration Date (accompanied by
a properly  completed and duly executed  Consent and Letter of  Transmittal or a
properly  transmitted Agent's Message),  the Company may, at its option,  reject
such  tender.  Payment  for the Notes will be made only  against  deposit of the
tendered Notes and delivery of all other required documents.

          Book-Entry Delivery Procedures. The Depositary will establish accounts
with  respect to the Notes at DTC for  purposes of the Offer within two business
days after the date of this Statement,  and any financial  institution that is a
participant in DTC may make  book-entry  delivery of the Notes by causing DTC to
transfer  such Notes into the  Depositary's  account  in  accordance  with DTC's
procedures for such transfer.  Timely  book-entry  delivery of Notes pursuant to
the  Offer,  however,   requires  receipt  of  a  confirmation  (a  "Book  Entry
Confirmation")  on the Consent Date or Expiration Date, as applicable.  Although
delivery  of  Notes  may  be  effected  through  book-entry  transfer  into  the
Depositary's account at DTC, the Consent and Letter of Transmittal (or facsimile
thereof),  with any  required  signature  guarantees  or an  Agent's  Message in
connection with a book-entry transfer,  and any other required documents,  must,
in any case, be  transmitted to and received by the Depositary at one or more of
its addresses  set forth on the back cover of this  Statement on or prior to the
Consent Date to receive the Consent  Payment or the  Expiration  Date to receive
the Offer  Consideration,  or the guaranteed  delivery procedure described below
must be complied  with.  Tenders of Notes will not be deemed  validly made until
such documents are received by the Depositary. Delivery of documents to DTC does
not constitute delivery to the Depositary.

          The term "Agent's Message" means a message  transmitted by DTC to, and
received by, the Depositary  and forming a part of the Book-Entry  Confirmation,
which  states  that  DTC  has  received  an  express  acknowledgment  from  each
participant in DTC tendering the Notes and that such  participants have received
the Consent and Letter of Transmittal  and agree to be bound by the terms of the
Consent and Letter of  Transmittal  and the Company may enforce  such  agreement
against such participants.

          Signature  Guarantees.  Signatures  on all  Consents  and  Letters  of
Transmittal  must be guaranteed by a recognized  participant  in the  Securities
Transfer  Agents  Medallion  Program,  the New  York  Stock  Exchange  Medallion
Signature  Program  or  the  Stock  Exchange  Medallion  Program  (a  "Medallion
Signature  Guarantor"),  unless the Notes tendered thereby are tendered (i) by a
registered  Holder of Notes (or by a participant  in DTC whose name appears on a
security  position  listing as the owner of such  Notes)  who has not  completed
either the box entitled "Special  Delivery  Instructions" or "Special Payment or
Issuance Instructions" on the Consent and Letter of Transmittal, or (ii) for the
account of a member firm of a registered national securities  exchange, a member
of the National  Association of Securities Dealers,  Inc. (NASD) or a commercial
bank or trust  company  having an office or  correspondent  in the United States
(each of the  foregoing  being  referred to as an "Eligible  Institution").  See
Instruction  1 of the  Consent  and  Letter  of  Transmittal.  If the  Notes are
registered  in the name of a person  other  than the signer of the  Consent  and
Letter of  Transmittal  or if Notes not accepted for payment or not tendered are
to be returned to a person other than the registered Holder, then the signatures
on the Consents and Letters of Transmittal  accompanying the tendered Notes must
be  guaranteed  by a Medallion  Signature  Guarantor  as  described  above.  See
Instructions 1 and 3 of the Consent and Letter of Transmittal.

          Guaranteed  Delivery.  If a Holder desires to tender Notes and deliver
Consents pursuant to the Offer and the Solicitation and time will not permit the
Consent and Letter of Transmittal,  certificates representing such Notes and all
other  required  documents  to  reach  the  Depositary,  or the  procedures  for
book-entry transfer cannot be completed,  on or prior to the Consent Date or the
Expiration Date, as applicable,  such Holder may  nevertheless  tender Notes and
deliver a Consent if all the following conditions are satisfied:

         (i)      the tender is made by or through an Eligible Institution;

         (ii)     a properly  completed and duly  executed  Notice of Guaranteed
                  Delivery,  substantially  in the form  provided by the Company
                  herewith,  or an Agent's  Message with  respect to  guaranteed
                  delivery  that is accepted by the Company,  is received by the
                  Depositary  on or prior to the Consent Date or the  Expiration
                  Date, as applicable, as provided below; and

         (iii)    the  certificates  for the tendered  Notes, in proper form for
                  transfer (or a Book-Entry Confirmation of the transfer of such
                  Notes  into  the  Depositary's  account  at DTC  as  described
                  above),  together with a Consent and Letter of Transmittal (or
                  facsimile thereof) properly completed and duly executed,  with
                  any  required  signature  guarantees  and any other  documents
                  required  by  the  Consent  and  Letter  of  Transmittal  or a
                  properly  transmitted  Agent's  Message,  are  received by the
                  Depositary  within two New York Stock  Exchange  trading  days
                  after  the  date of  execution  of the  Notice  of  Guaranteed
                  Delivery.

          The  Notice  of  Guaranteed  Delivery  may be sent  by hand  delivery,
telegram,  facsimile  transmission  or mail to the Depositary and must include a
guarantee  by an  Eligible  Institution  in the form set forth in the  Notice of
Guaranteed Delivery.

          Notwithstanding  any  other  provision  hereof,   payment  of  Consent
Payments to Holders who validly  consent to the Proposed  Amendments and payment
of the Offer  Consideration for Notes tendered and accepted for payment pursuant
to the Offer  will,  in all  cases,  be made only  after  timely  receipt by the
Depositary of the tendered Notes (or Book-Entry  Confirmation of the transfer of
such  Notes into the  Depositary's  account at DTC as  described  above),  and a
Consent and Letter of  Transmittal  (or facsimile  thereof) with respect to such
Notes,  properly  completed  and  duly  executed,  with any  required  signature
guarantees  and any  other  documents  required  by the  Consent  and  Letter of
Transmittal, or a properly transmitted Agent's Message.

          UNDER NO CIRCUMSTANCES  WILL INTEREST BE PAID BY THE COMPANY BY REASON
OF ANY DELAY BY THE  DEPOSITARY  IN PAYMENT TO ANY PERSON  USING THE  GUARANTEED
DELIVERY  PROCEDURES.  THE OFFER  CONSIDERATION  AND  CONSENT  PAYMENT FOR NOTES
TENDERED PURSUANT TO THE GUARANTEED DELIVERY PROCEDURES WILL BE THE SAME AS THAT
FOR NOTES  DELIVERED  TO THE  DEPOSITARY  ON OR BEFORE THE  CONSENT  DATE OR THE
EXPIRATION  DATE, AS APPLICABLE,  EVEN IF THE NOTES TO BE DELIVERED  PURSUANT TO
THE GUARANTEED DELIVERY  PROCEDURES ARE NOT SO DELIVERED TO THE DEPOSITARY,  AND
THEREFORE  PAYMENT BY THE DEPOSITARY ON ACCOUNT OF SUCH NOTES IS NOT MADE, UNTIL
AFTER THE PAYMENT DATE.

          Backup Federal Income Tax Withholding.  To prevent backup U.S. federal
income  tax  withholding,  each  tendering  Holder  of Notes  must  provide  the
Depositary with such Holder's correct taxpayer identification number and certify
that such  Holder is not subject to backup  federal  income tax  withholding  by
completing  the  Substitute  Form W-9  included  in the  Consent  and  Letter of
Transmittal.

          Determination  of Validity.  All questions as to the  validity,  form,
eligibility  (including time of receipt) and acceptance of any tendered Notes or
delivered  Consents  pursuant to any of the procedures  described  above will be
determined by the Company, in the Company's sole discretion (which determination
shall be final and binding).  The Company  reserves the absolute right to reject
any or all tenders of any Notes or deliveries  of any Consents  determined by it
not to be in proper form or, in the case of Notes, if the acceptance for payment
of, or payment for, such Notes may, in the opinion of the Company's counsel,  be
unlawful.  The Company also reserves the absolute right, in its sole discretion,
to waive any of the conditions of the Offer or any defect or irregularity in any
tender  with  respect to Notes or  delivery  with  respect to any Consent of any
particular  Holder,  whether or not similar defects or irregularities are waived
in the case of other  Holders.  The  Company's  interpretation  of the terms and
conditions of the Offer and the  Solicitation  (including the Consent and Letter
of Transmittal and the Instructions thereto) shall be final and binding. None of
the  Company,  the  Depositary,  the Dealer  Manager,  Solicitation  Agent,  the
Trustee,  the  Information  Agent or any other  person will be under any duty to
give  notification of any defects or irregularities in tenders or will incur any
liability for failure to give any such  notification.  If the Company waives its
right to reject a defective  tender of Notes, the Holder will be entitled to the
Offer Consideration and, if applicable, the Consent Payment.

                                    SECTION 7
                WITHDRAWAL OF TENDERS AND REVOCATION OF CONSENTS

          Tenders  of  Notes  may be  withdrawn  at any  time at or prior to the
Consent  Date. A valid  withdrawal  of tendered  Notes prior to the Consent Date
shall  not be deemed a  revocation  of the  related  Consent.  If,  prior to the
Consent Date, a Holder  withdrawing Notes also determines to revoke the Consents
related  thereto,  the Holder  must  expressly  request the  revocation  of such
Consents in the communication withdrawing such Notes. Consents may be revoked at
any  time on or prior to the  Consent  Date,  but  Consents  may not be  revoked
without withdrawing the previously  tendered Notes from the Offer.  Consents may
not be  revoked,  and tender of Notes may not be  withdrawn,  after the  Consent
Date.

          If the  Company  makes a material  change in the terms of the Offer or
the  Solicitation or the information  concerning the Offer or the  Solicitation,
the Company will disseminate  additional  Offer and  Solicitation  materials and
extend such Offer or, if applicable, the Solicitation, to the extent required by
law.  If the  Solicitation  is  amended  prior to the  Consent  Date in a manner
determined  by the Company to constitute a material  change to the Holders,  the
Company  promptly  will disclose such  amendment  and, if necessary,  extend the
Solicitation for a period deemed by the Company to be adequate to permit Holders
to withdraw their Notes and revoke their Consents.

          For a  withdrawal  of a tender of Notes to be  effective,  a  written,
telegraphic or facsimile  transmission notice of withdrawal or a Request Message
(as  hereinafter  defined) must be received by the Depositary on or prior to the
Consent Date at its address set forth on the back cover of this  Statement.  Any
such notice of  withdrawal  must (i) specify the name of the person who tendered
the Notes to be  withdrawn,  (ii)  contain  the  description  of the Notes to be
withdrawn and identify the certificate number or numbers shown on the particular
certificates   evidencing  such  Notes  (unless  such  Notes  were  tendered  by
book-entry  transfer) and the aggregate  principal  amount  represented  by such
Notes;  (iii) be signed by the  Holder of such  Notes in the same  manner as the
original  signature on the Consent and Letter of Transmittal by which such Notes
were  tendered  (including  any required  signature  guarantees),  if any, or be
accompanied by (x) documents of transfer sufficient to have the Trustee register
the transfer of the Notes into the name of the person withdrawing such Notes and
(y) a properly completed irrevocable proxy that authorized such person to effect
such  revocation  on behalf of such Holder,  (iv)  specify the Note  certificate
number  (if any),  (v) state  that such  Holder  is  withdrawing  such  Holder's
election to have such Notes  purchased and (vi) be received by the Depositary at
its address set forth on the back cover  herein  prior to the Consent  Date.  In
lieu of submitting a written,  telegraphic or facsimile  transmission  notice of
withdrawal or revocation, DTC participants may electronically transmit a request
for  withdrawal  or revocation to DTC. DTC will then edit the request and send a
request message (a "Request Message") to the Depositary.  If Consents previously
delivered are also to be revoked,  the notice of withdrawal described above must
contain  the  description  of  the  Notes  (including   certificate  number,  if
applicable) as to which Consents are to be revoked. If the Notes to be withdrawn
have been  delivered  or  otherwise  identified  to the  Depositary,  a written,
telegraphic  or facsimile  transmission  signed  notice of withdrawal or Request
Message is  effective  immediately  upon such notice or Request  Message even if
physical  release is not yet  effected.  Any Notes  properly  withdrawn  will be
deemed to be not validly tendered for purposes of the Offer. Withdrawn Notes may
be  retendered  by following  one of the  procedures  described  under Section 6
"Procedures for Tendering Notes and Delivering Consents" at any time at or prior
to the Expiration Date.

          Withdrawal of Notes with or without revocation of Consents can only be
accomplished in accordance with the foregoing procedures.

          All  questions  as to the  validity  (including  time of  receipt)  of
notices of  withdrawal  with or without  revocation  will be  determined  by the
Company,  in the Company's sole discretion (whose  determination  shall be final
and binding).  None of the Company,  the  Depositary,  the Dealer  Manager,  the
Solicitation Agent, the Trustee,  the Information Agent or any other person will
be under any duty to give  notification of any defects or  irregularities in any
notice  of  withdrawal  with or  without  revocation  of  consents  or incur any
liability for failure to give any such notification.

          There are no appraisal or other similar  statutory rights available to
a Holder of the Notes in connection with the Offer or the Solicitation.

                                    SECTION 8
                             CONDITIONS TO THE OFFER

          Notwithstanding  any other  provisions of the Offer and in addition to
(and not in limitation of) the Company's rights to extend and/or amend the Offer
at any time,  the Company shall not be required to accept for payment,  purchase
or pay for, and may delay the acceptance for payment of, any tendered  Notes, in
each event  subject to Rule  14e-l(c)  under the Exchange Act, and may terminate
the Offer,  if, at or prior to the  Expiration  Date,  any of the Minimum Tender
Condition, the Supplemental Indenture Condition or the Financing Condition shall
not have been satisfied,  or if any of the following (the "General  Conditions")
have occurred:

                  (a) There shall have been any action taken or  threatened,  or
         any  statute,  rule,  regulation,  judgment,  order,  stay,  decree  or
         injunction promulgated, enacted, entered, enforced or deemed applicable
         to the Offer, the Proposed Amendments or the purchase of Notes pursuant
         to the Offer (the  "Purchase")  by or before any court or  governmental
         regulatory or administrative agency or authority or tribunal,  domestic
         or foreign,  which (i) challenges the making of the Offer, the Proposed
         Amendments or the Purchase or might  directly or  indirectly  prohibit,
         prevent,  restrict or delay  consummation  of the Offer,  the  Proposed
         Amendments  or the  Purchase  or  otherwise  adversely  affects  in any
         material manner the Offer,  the Proposed  Amendments or the Purchase or
         (ii) in the sole judgment of the Company,  could  materially  adversely
         affect  the  business,  condition  (financial  or  otherwise),  income,
         operations, properties, assets, liabilities or prospects of the Company
         and its  subsidiaries,  taken  as a whole,  or  materially  impair  the
         contemplated  benefits of the Offer,  the  Proposed  Amendments  or the
         Purchase to the Company;

                  (b) There shall have  occurred or be likely to occur any event
         affecting the business or financial affairs of the Company that, in the
         sole  judgment  of the  Company,  would  or  might  prohibit,  prevent,
         restrict or delay consummation of the Offer, the Proposed Amendments or
         the  Purchase,  or that will, or is  reasonably  likely to,  materially
         impair the contemplated  benefits of the Offer, the Proposed Amendments
         or the Purchase to the Company;

                  (c) There shall have occurred (i) any general suspension of or
         limitation on trading in securities on the New York Stock Exchange, the
         American Stock Exchange or in the  over-the-counter  market (whether or
         not mandatory), (ii) any significant adverse change in the price of the
         Notes,  (iii) a  material  impairment  in the  trading  market for debt
         securities,   (iv)  a  declaration  of  a  banking  moratorium  or  any
         suspension  of  payments  in  respect  of  banks  by  federal  or state
         authorities  in the United  States  (whether or not  mandatory),  (v) a
         commencement  of  a  war,  armed   hostilities  or  other  national  or
         international  crisis  directly  or  indirectly  relating to the United
         States,   (vi)  any  limitation  (whether  or  not  mandatory)  by  any
         governmental   authority   on,  or  other  event  having  a  reasonable
         likelihood  of  affecting,  the  extension  of credit by banks or other
         lending  institutions  in the  United  States or (vii) any  significant
         adverse  change  in  United  States  securities  or  financial  markets
         generally or in the case of any of the  foregoing  existing at the time
         of the commencement of the Offer, a material  acceleration or worsening
         thereof; or

                  (d) The  Trustee  shall have  objected  in any  respect to, or
         taken any action  that  could,  in the sole  judgment  of the  Company,
         adversely  affect the  consummation  of the Offer,  the Purchase or the
         Company's  ability to effect  the  Proposed  Amendments,  or shall have
         taken any action that challenges the validity or  effectiveness  of the
         procedures  used by the  Company  in  soliciting  the  Consents  to the
         Proposed Amendments (including the form thereof) or in making the Offer
         or the acceptance of the Notes tendered for purchase.

         The foregoing  conditions  are for the sole benefit of the Company and
may be asserted by the Company  regardless of the  circumstances  giving rise to
any such condition  (including any action or inaction by the Company) and may be
waived by the Company,  in whole or in part,  at any time and from time to time,
in the sole discretion of the Company. The failure by the Company at any time to
exercise  any of the  foregoing  rights will not be deemed a waiver of any other
right and each right will be deemed an ongoing  right  which may be  asserted at
any time and from time to time.

                                    SECTION 9
              CERTAIN UNITED STATES FEDERAL INCOME TAX CONSEQUENCES

          The following discussion is a summary of certain United States federal
income tax  consequences of the Offer and the  Solicitation  and the adoption of
the Proposed  Amendments to "U.S. Holders" of Notes. For purposes hereof, a U.S.
Holder  means a Holder that is (a) a citizen or  resident of the United  States,
(b) a  corporation  created  under  the  laws  of the  United  States  or of any
political  subdivision  thereof, (c) an estate the income of which is subject to
United States federal income taxation regardless of source or (d) a trust if (i)
a court within the United States is able to exercise  primary  supervision  over
the  administration of the trust and (ii) one or more United States persons have
the authority to control all substantial decisions of the trust. This discussion
is general in nature,  and does not discuss all aspects of U.S.  federal  income
taxation that may be relevant to a particular  U.S.  Holder in light of the U.S.
Holder's particular  circumstances,  or to certain types of U.S. Holders subject
to special  treatment  under  U.S.  federal  income tax laws (such as  insurance
companies,  tax-exempt organizations,  social institutions,  brokers, dealers or
traders in securities or currencies, and taxpayers that are neither citizens nor
residents  of the  United  States,  or that are  foreign  corporations,  foreign
partnerships or foreign estates or trusts as to the United States). In addition,
the  discussion  does not consider the effect of any  foreign,  state,  local or
other tax laws, or any U.S. tax considerations  (e.g., estate or gift tax) other
than  U.S.  federal  income  tax  considerations,  that  may  be  applicable  to
particular U.S.  Holders.  Further,  this summary assumes that U.S. Holders hold
their Notes as "capital assets" (generally, property held for investment) within
the meaning of section  1221 of the Internal  Revenue  Code of 1986,  as amended
(the "Code").

          This summary is based on the Code and applicable Treasury Regulations,
rulings,  administrative pronouncements and decisions as of the date hereof, all
of which are  subject to change or  differing  interpretations  at any time with
possible retroactive effect.

          EACH HOLDER IS URGED TO CONSULT ITS OWN TAX ADVISOR TO  DETERMINE  THE
FEDERAL,  STATE, LOCAL,  FOREIGN,  AND OTHER TAX CONSEQUENCES TO IT OF THE OFFER
AND THE SOLICITATION AND THE ADOPTION OF THE PROPOSED AMENDMENTS.

          Tax  Considerations  for Tendering and Consenting  U.S.  Holders.  The
receipt of the Offer  Consideration  by a U.S. Holder who tenders its Notes will
be a taxable  transaction.  In general,  such U.S. Holder will recognize taxable
gain or loss equal to the difference between the Offer Consideration (other than
the portion thereof  attributable to accrued interest) received and its adjusted
tax basis in the Notes  tendered.  Gain or loss will be separately  computed for
each block of Notes tendered by a U.S.  Holder.  Gain or loss  recognized on the
tender will be capital  gain  (subject to the market  discount  rules  discussed
below) or loss. In the case of a non-corporate U.S. Holder, the maximum marginal
U.S.  federal  income  tax rate  applicable  to such gain will be lower than the
maximum  marginal U.S.  federal income tax rate applicable to ordinary income if
such U.S.  Holder's  holding period for the Note on the Payment Date exceeds one
year. Any payment  received by a U.S.  Holder which is  attributable  to accrued
interest  on its Note will be  taxable  as  ordinary  income  (to the extent not
previously included in income by such U.S. Holder).

          In general,  subject to a specified  de minimis  exception,  if a U.S.
Holder  purchased its Note at a discount from the principal  amount of such Note
(i.e.,  at a  "market  discount"),  such  Holder  will be  required  to treat as
ordinary  income  the  lesser of the gain  realized  on the tender or the market
discount  that  accrued  while it held the Note,  less accrued  market  discount
previously included in ordinary income by such Holder.

          The law is  unclear  with  respect  to the  treatment  of the  Consent
Payments.  The  receipt  of a Consent  Payment  by a U.S.  Holder may be treated
either as (i) additional  consideration received in exchange for tendered Notes,
in which case such payments would be taken into account in the manner  described
above,  or  (ii)  as  separate  consideration  for  consenting  to the  Proposed
Amendments,  in which case such payments would constitute ordinary income to the
U.S. Holder.  The Company intends to treat the Consent Payments for U.S. federal
income tax  purposes as  additional  consideration  paid to the U.S.  Holders in
exchange for their tendered  Notes,  although there can be no assurance that the
Internal  Revenue  Service ("IRS") will not attempt to treat the Consent Payment
as ordinary income.

          Tax Considerations  for Non-Tendering  U.S. Holders.  In the case of a
U.S. Holder who does not tender its Notes pursuant to the Offer, the adoption of
the  Proposed  Amendments  will not cause a deemed  exchange of the Notes if the
Proposed Amendments do not constitute a significant modification to the terms of
the Notes for U.S. federal income tax purposes as defined in Treasury Regulation
Section 1.1001-3.  Treasury  Regulation Section  1.1001-3(e)(6)  provides that a
modification  that  deletes  or  alters   "customary   accounting  or  financial
covenants"  is  not a  significant  modification.  It  appears  that  all of the
Proposed  Amendments  would  delete or alter  certain  customary  accounting  or
financial covenants. Accordingly, the adoption of the Proposed Amendments should
not constitute a significant  modification and a U.S. Holder who does not tender
its Notes  pursuant to the Offer should not recognize any gain or loss, for U.S.
federal  income tax purposes,  upon the adoption of the Proposed  Amendments and
should have the same  adjusted  tax basis and holding  period in the Notes after
the  adoption  of the  Proposed  Amendments  that such  Holder  had in the Notes
immediately  before such  adoption.  If,  however,  the adoption of the Proposed
Amendments were deemed to constitute a significant  modification of the terms of
the Notes for U.S. federal income tax purposes,  non-tendering  Holders would be
deemed to have exchanged their Notes for new modified notes. If an exchange were
deemed to have  occurred and such deemed  exchange did not qualify as a tax-free
recapitalization,  non-tendering  Holders would  recognize  gain or loss on such
deemed exchange (except for amounts attributable to accrued and unpaid interest,
if any, which would be treated as interest for U.S. federal income tax purposes)
and would have a new  holding  period for the Notes.  Such gain or loss would be
capital gain or loss (subject to the market discount rules).

          Backup Withholding. The receipt of the Offer Consideration,  including
any payment which is attributable to accrued interest, and Consent Payments by a
U.S.  Holder who tenders its Notes may be subject to backup  withholding  at the
rate of 31% with respect to such payment unless such Holder (i) is a corporation
or comes within certain other exempt categories and, when required, demonstrates
this fact or (ii) provides a correct taxpayer  identification number,  certifies
as to no loss of exemption from backup  withholding and otherwise  complies with
applicable  requirements of the backup  withholding  rules.  Any amount withheld
under these rules will be credited against the U.S. Holder's U.S. federal income
tax  liability.  A U.S.  Holder  who  does  not  provide  its  correct  taxpayer
identification number may be subject to penalties imposed by the IRS. To prevent
backup withholding, a Holder that is not an exempt recipient should complete the
Substitute  Form W-9 on the Letter of Transmittal  certifying  that the taxpayer
identification  number  provided on such form is correct and that such Holder is
not subject to backup withholding.

          THE  FOREGOING  SUMMARY  DOES NOT DISCUSS ALL ASPECTS OF U.S.  FEDERAL
INCOME  TAXATION  THAT MAY BE RELEVANT TO  PARTICULAR  U.S.  HOLDERS OF NOTES IN
LIGHT OF THEIR PARTICULAR  CIRCUMSTANCES  AND INCOME TAX SITUATIONS.  HOLDERS OF
NOTES SHOULD CONSULT THEIR TAX ADVISORS AS TO THE PARTICULAR TAX CONSEQUENCES TO
THEM  OF THE  OFFER  AND  THE  SOLICITATION  AND THE  ADOPTION  OF THE  PROPOSED
AMENDMENTS,  INCLUDING THE EFFECT OF ANY FEDERAL, STATE, LOCAL, FOREIGN OR OTHER
TAX LAWS.

                                   SECTION 10
    THE DEALER MANAGER, THE INFORMATION AGENT, THE SOLICITATION AGENT AND THE
                                   DEPOSITARY

          Subject to the terms and  conditions set forth in a Dealer Manager and
Solicitation  Agent Agreement,  dated as of August 7, 1998,  between the Company
and Credit Suisse First Boston  Corporation  ("CSFB"),  as Dealer Manager and as
Solicitation  Agent,  the Company has engaged CSFB to act as Dealer Manager (the
"Dealer  Manager") in connection  with the Offer,  and  Solicitation  Agent (the
"Solicitation  Agent") in connection with the  Solicitation.  In its capacity as
Dealer Manager and Solicitation  Agent,  CSFB may contact Holders  regarding the
Offer and the Solicitation and may request brokers,  dealers,  commercial banks,
trust  companies  and other  nominees  to  forward  the  Statement  and  related
materials to beneficial  owners of Notes.  At any given time, CSFB may trade the
Notes of the Company for its own accounts or for the accounts of customers,  and
accordingly, may hold a long or short position in the Notes.

          The  Company  has  agreed  to   indemnify   the  Dealer   Manager  and
Solicitation Agent against certain  liabilities,  including certain  liabilities
under the federal  securities  laws. The Dealer Manager and  Solicitation  Agent
have provided in the past,  and/or are  currently  providing,  other  investment
banking and financial advisory services to the Company. In this connection, CSFB
and/or one of its affiliates is an agent under the DIMAC Credit Agreement.

          Any Holder that has questions concerning the terms of the Offer or the
Solicitation  may  contact  the Dealer  Manager  and  Solicitation  Agent at its
address and telephone number set forth on the back cover of this Statement.

          MacKenzie Partners,  Inc., has been appointed as Information Agent for
the Offer  and the  Solicitation.  Questions  and  requests  for  assistance  or
additional  copies of this  Statement,  the Consent and Letter of Transmittal or
the Notice of Guaranteed  Delivery may be directed to the  Information  Agent at
the address and telephone numbers set forth on the back cover of this Statement.
Holders of Notes may also contact their broker, dealer, commercial bank or trust
company for assistance concerning the Offer and the Solicitation.

          Wilmington  Trust  Company has been  appointed as  Depositary  for the
Offer.  Consents and Letters of Transmittal and all correspondence in connection
with the  Offer  should be sent or  delivered  by each  Holder  or a  beneficial
owner's broker,  dealer,  commercial bank, trust company or other nominee to the
Depositary at the  addresses  and telephone  numbers set forth on the back cover
page of this  Statement.  Any  Holder or  beneficial  owner  that has  questions
concerning tender procedures or whose Notes have been mutilated, lost, stolen or
destroyed  should contact the  Depositary at the addresses and telephone  number
set forth on the back cover of this Statement.

                                   SECTION 11
                                FEES AND EXPENSES

          The Company  will pay the Dealer  Manager,  Information  Agent and the
Depositary  reasonable  and customary fees for their services and will reimburse
them for their reasonable  out-of-pocket  expenses in connection therewith.  The
Company will pay brokerage houses and other custodians, nominees and fiduciaries
the reasonable  out-of-pocket  expenses incurred by them in forwarding copies of
this Statement and related documents to the beneficial owners of Notes.

                                   SECTION 12
                           SOURCE AND AMOUNT OF FUNDS

          The total amount of funds  required by the Company to make the Consent
Payments and to purchase all of the Notes pursuant to the Offer,  before accrued
and unpaid interest,  is estimated to be approximately  $110.0 million (assuming
100% of the  outstanding  principal  amount  of Notes is  tendered  prior to the
Consent Date and accepted for payment). The Company intends to finance the Offer
and the Solicitation  through capital  contributions  from DIMAC of a portion of
the proceeds received from the offering of the New Notes.

                                   SECTION 13
                                  MISCELLANEOUS

          The  Company is not aware of any  jurisdiction  in which the making of
the Offer and the  Solicitation is not in compliance with applicable law. If the
Company  becomes aware of any  jurisdiction in which the making of the Offer and
the  Solicitation  would not be in compliance  with  applicable law, the Company
will make a good faith  effort to comply with any such law.  If, after such good
faith  effort,  the Company  cannot  comply with any such law, the Offer and the
Solicitation  will not be made to (nor will tenders of Notes and  deliveries  of
Consents  be  accepted  from or on  behalf  of)  the  Holders  residing  in such
jurisdiction.

          No person  has been  authorized  to give any  information  or make any
representation  on behalf of the Company not  contained in this  Statement or in
the Consent and Letter of Transmittal and, if given or made, such information or
representation must not be relied upon as having been authorized.

          Manually  signed  facsimile  copies  of  the  Consent  and  Letter  of
Transmittal, properly completed and duly executed, will be accepted. The Consent
and Letter of Transmittal, Notes and any other required documents should be sent
or  delivered  by each Holder or its broker,  dealer,  commercial  bank or other
nominee to the Depositary at one of its addresses set forth below.



<PAGE>

                                   SCHEDULE I

       FORMULA FOR CALCULATION OF THE OFFER PRICE AND TOTAL CONSIDERATION

YLD           =     The  Reference  Yield  equals the sum of the yield on the 6%
                    U.S.  Treasury  Note  due  June  30,  1999  (the  "Reference
                    Security"),  as  calculated  by the Dealer  Manager  for the
                    Offer in accordance with standard market practice,  based on
                    the bid price for such  Reference  Security as of 2:00 p.m.,
                    New York City  time,  on the Price  Determination  Date,  as
                    displayed on the  Bloomberg  Government  Pricing  Monitor on
                    "Page PX3" or any recognized  quotation  source  selected by
                    the Dealer  Manager in its sole  discretion if the Bloomberg
                    Government Pricing Monitor is not available or is manifestly
                    erroneous,  plus 50 basis  points,  expressed  as a  decimal
                    number.

CPN           =     the  Contractual  rate of  interest  payable  on a Note as a
                    decimal number.

N             =     the number of semi-annual  interest  payments,  based on the
                    Earliest  Redemption  Date,  from  (but not  including)  the
                    expected  Payment  Date,  to (and  including)  the  Earliest
                    Redemption Date.

S             =     the  number  of days  from  and  including  the  semi-annual
                    interest  payment date  immediately  preceding  the expected
                    Payment Date up to, but not including,  the expected Payment
                    Date.  The  number  of days is  computed  using  the  30/360
                    day-count method.

CP            =     $20.00 per Note, which is equal to Consent Payment.

exp           =     Exponentiate. The term to the left of "exp" is raised to the
                    power indicated by the term to the right of "exp."

RV            =     the  assumed  redemption  amount,   based  on  the  Earliest
                    Redemption  Date, for each Note per $1,000  principal amount
                    of a Note.

TOTAL         =     the applicable Offer  Consideration plus the Consent Payment
CONSIDERATION       for a Note for $1,000  principal  amount of a Note if tender
                    is made on or prior to 5:00 p.m., New York City time, on the
                    Consent  Date.  The Total  Consideration  is  rounded to the
                    nearest cent.

OFFER         =     The  applicable  purchase  price  of  a  Note   per  S 1,000
CONSIDERATION       principal  amount  of a Note if tender  is made  after  5:00
                    p.m.,  New York City time,  on the Consent  Date.  The Offer
                    Consideration is rounded to the nearest cent.

TOTAL
CONSIDERATION =

<TABLE>
<S>                       <C>                     <C>                        <C>               <C>
           RV            the Riemann sum of the   [    $1,000(CPN/2)     ]  where k equals
- ---------------------- +   following fraction     [----------------------]  one through N   - $1,000(CPN/2)(S/180)
(1+ YLD/2)exp(N-S/180)                            [(1+ YLD/2)exp(k-S/180)]



OFFER
CONSIDERATION =

           RV             the Riemann sum of the  [    $1,000(CPN/2)     ]  where k equals
- ---------------------- +    following fraction    [----------------------]  one through N   - $1,000(CPN/2)(s/180)-CP
(1+ YLD/2)exp(N-S/180)                            [(1+ YLD/2)exp(k-S/180)]

</TABLE>
<PAGE>


                                   SCHEDULE II

          This  Schedule  provides  a  hypothetical  illustration  of the  Total
Consideration  (i.e., Offer  Consideration plus Consent Payment) for the 11-5/8%
Senior Notes, Series B due June 15, 2002 based on hypothetical data, and should,
therefore,  be used solely for the purpose of obtaining an  understanding of the
calculation  of the Total  Consideration,  as quoted at  hypothetical  rates and
times, and should not be used or relied upon for any other purpose.

                11-5/8% SENIOR NOTES, SERIES B DUE JUNE 15, 2002

Earliest Redemption Date:     June 15, 1999

Reference Security:           6 % U.S.  Treasury  Note  due  June  30,  1999  as
                              displayed  on  the  Bloomberg  Government  Pricing
                              Monitor on "Page PX3."

Fixed Spread:                 0.5% (50 basis points)

Example
Assumed Price Determination   2:00 p.m.,  New York City time,  on  September  2,
Date and Time:                1998

Assumed Payment Date:         September 10, 1998

Assumed Reference Security 
Yield as of Assumed Price
Determination Date and Time:  5.396%

Tender Offer Spread           .50%

YLD                           5.896%

CPN                           11.625%

N                             2

S                             85

RV                            $1,058.13

CP                            $20.00

TOTAL CONSIDERATION           $1,097.58

OFFER
CONSIDERATION:                $1,077.58



<PAGE>


                                                                               
               The Depositary for the Offer and the Solicitation:

                            WILMINGTON TRUST COMPANY
<TABLE>
<CAPTION>


            BY FACSIMILE:                             BY HAND:                  BY REGISTERED OR CERTIFIED MAIL OR
                                                                               by Overnight Courier:
    <S>                                   <C>                                      <C>
       Wilmington Trust Company               Wilmington Trust Company
    Corporate Trust Administration        Attn: Corporate Trust Operations           Wilmington Trust Company
                                              c/o Harris Trust Company                  Attn: Kristin Long
              Facsimile:                        of New York, as Agent                    Corporate Trust &
            (302) 651-1079                         75 Water Street                     Administration Window
                                                 New York, NY 10004                  1100 North Market Street
        Confirm by Telephone:                                                           Rodney Square North
            (302) 651-1562                                                        Wilmington, Delaware 19890-0001
             Kristin Long

</TABLE>

          Any questions or requests for assistance or additional  copies of this
Statement,  the Consent and Letter of  Transmittal  or the Notice of  Guaranteed
Delivery may be directed to the Information  Agent at the telephone  numbers and
address  listed below.  A Holder may also contact  either Dealer  Manager at its
telephone  numbers set forth below or such Holder's broker,  dealer,  commercial
bank or trust  company or nominee for  assistance  concerning  the Offer and the
Solicitation.

                                                                           
          The Information Agent for the Offer and the Solicitation is:

                                   MACKENZIE
                                 PARTNERS, INC.

                                156 Fifth Avenue
                            New York, New York 10010
                          (212) 929-5500 (Call Collect)
                                       or
                           (800) 322-2885 (Toll Free)

          The Dealer Manager for the Offer and the Solicitation Agent
                             for the Solicitation:

                         CREDIT       '       FIRST
                         SUISSE       '       BOSTON

                              Eleven Madison Avenue
                          New York, New York 10010-3629
                            (212) 325-3290 (collect)
                                       or
                           (800) 221-1037 (TOLL FREE)



                       CONSENT AND LETTER OF TRANSMITTAL

                TO TENDER AND TO GIVE CONSENT IN RESPECT OF THE
                11-5/8% SENIOR NOTES DUE JUNE 15, 2002, SERIES B

                                       OF
                        AMERICOMM DIRECT MARKETING, INC.

      PURSUANT TO THE OFFER TO PURCHASE AND CONSENT SOLICITATION STATEMENT
                             DATED AUGUST 10, 1998


- --------------------------------------------------------------------------------
THIS OFFER WILL EXPIRE AT 11:59 P.M.,  NEW YORK CITY TIME, ON FRIDAY,  SEPTEMBER
4,  1998,  OR SUCH  LATER TIME AND DATE,  WHICH  SHALL BE NO  EARLIER  THAN FIVE
BUSINESS DAYS FOLLOWING THE CONSENT DATE (AS HEREINAFTER  DEFINED), TO WHICH THE
OFFER IS EXTENDED (SUCH TIME AND DATE, THE "EXPIRATION  DATE"). THE SOLICITATION
WILL EXPIRE AT 5:00 P.M.,  NEW YORK CITY TIME,  ON FRIDAY,  AUGUST 21, 1998,  OR
SUCH LATER TIME AND DATE TO WHICH THE  SOLICITATION  IS EXTENDED  (SUCH TIME AND
DATE, THE "CONSENT DATE"). HOLDERS OF NOTES (AS HEREINAFTER DEFINED) MUST TENDER
THEIR  NOTES  AND  PROVIDE  THEIR  CONSENTS  TO  THE  PROPOSED   AMENDMENTS  (AS
HEREINAFTER  DEFINED) ON OR PRIOR TO THE EXPIRATION DATE IN ORDER TO RECEIVE THE
OFFER  CONSIDERATION  AND TENDER  THEIR NOTES AND PROVIDE  THEIR  CONSENTS ON OR
PRIOR  TO THE  CONSENT  DATE  IN  ORDER  TO  RECEIVE  THE  CONSENT  PAYMENT  (AS
HEREINAFTER  DEFINED).   THE  COMPANY  INTENDS  TO  CAUSE  THE  EXECUTION  OF  A
SUPPLEMENTAL  INDENTURE  CONTAINING  THE  PROPOSED  AMENDMENTS  AT  OR  PROMPTLY
FOLLOWING THE CONSENT DATE.  TENDERED NOTES MAY BE WITHDRAWN AND CONSENTS MAY BE
REVOKED  AT ANY  TIME AT OR  PRIOR  TO THE  CONSENT  DATE,  BUT NOT  THEREAFTER.
- --------------------------------------------------------------------------------


                        The Depositary for the Offer is:

                            WILMINGTON TRUST COMPANY
                                 -------------
<TABLE>
<CAPTION>

            BY FACSIMILE:                             BY HAND:                  BY REGISTERED OR CERTIFIED MAIL OR
                                                                                       BY OVERNIGHT COURIER:
    <S>                                   <C>                                       <C>         
       Wilmington Trust Company               Wilmington Trust Company
    Corporate Trust Administration        Attn: Corporate Trust Operations           Wilmington Trust Company
                                              c/o Harris Trust Company                  Attn: Kristin Long
              Facsimile:                        of New York, as Agent                    Corporate Trust &
            (302) 651-1079                         75 Water Street                     Administration Window
                                                 New York, NY 10004                  1100 North Market Street
        Confirm by Telephone:                                                           Rodney Square North
            (302) 651-1562                                                        Wilmington, Delaware 19890-0001
             Kristin Long

</TABLE>

          DELIVERY OF THIS CONSENT AND LETTER OF TRANSMITTAL  TO AN ADDRESS,  OR
TRANSMISSION VIA FACSIMILE, OTHER THAN AS SET FORTH ABOVE, WILL NOT CONSTITUTE A
VALID DELIVERY.

          The instructions contained herein should be read carefully before this
Consent and Letter of Transmittal is completed.

          This Consent and Letter of Transmittal  and  instructions  hereto (the
"Consent  and Letter of  Transmittal")  and the Offer to  Purchase  and  Consent
Solicitation  Statement (as the same may be amended or supplemented from time to
time, the "Statement") of AmeriComm Direct Marketing,  Inc.  (formerly  National
Fiberstok  Corporation),  a Delaware corporation (the "Company")  constitute (i)
the  Company's  offer to purchase  for cash all of its 11-5/8%  Senior Notes due
June 15,  2002,  Series B (the  "Notes") at the price  therefor  (the  "Purchase
Price") set forth in the Offer and Consent Solicitation Statement,  and (ii) the
Company's   solicitation  (the  Solicitation")  of  consents  ("Consents")  from
registered  holders of Notes  ("Holders")  to  certain  proposed  amendments  to
eliminate or amend certain  restrictive  convenants  and other  provisions  (the
"Proposed  Amendments"),  as  described  in the Offer and  Consent  Solicitation
Statement,  to the indenture dated as of June 15, 1996 (as amended,  modified or
supplemented  from time to time,  the  "Indenture"),  between  the  Company  and
Wilmington  Trust  Company,  as trustee (the  "Trustee"),  pursuant to which the
Notes were  issued.  The offer to purchase the Notes on the terms and subject to
the conditions set forth in the Offer and Consent Solicitation  Statement and in
this Consent and Letter of Transmittal  (including the  Solicitation of Consents
with respect to the Notes) is referred to as the "Offer". Capitalized terms used
but not defined herein have the meanings ascribed to them in the Statement.

          HOLDERS WHO WISH TO BE  ELIGIBLE  TO RECEIVE  THE TOTAL  CONSIDERATION
PURSUANT TO THE OFFER MUST  VALIDLY  TENDER (AND NOT  WITHDRAW)  THEIR NOTES AND
DELIVER (AND NOT REVOKE) THEIR CONSENTS TO THE  DEPOSITARY  PRIOR TO THE CONSENT
DATE.

          This  Consent and Letter of  Transmittal  is to be used by Holders if:
(i)  certificates  representing  Notes  are to be  physically  delivered  to the
Depositary  herewith  by such  Holders;  (ii)  tender  of Notes is to be made by
book-entry transfer to the Depositary's  account at The Depository Trust Company
(the "Book-Entry Transfer Facility") pursuant to the procedures set forth in the
Offer and  Consent  Solicitation  Statement  under the caption  "Procedures  for
Tendering Notes and Delivering  Consents -- Book-Entry  Delivery  Procedures" by
any financial  institution  that is a  participant  in the  Book-Entry  Transfer
Facility  system and whose name  appears on a security  position  listing as the
owner of Notes (such participants,  acting on behalf of Holders, are referred to
herein as "Acting  Holders") and an Agent's  Message (as defined  herein) is not
delivered  or (iii) tender of Notes is to be made  according  to the  guaranteed
delivery  procedures set forth in the Offer and Consent  Solicitation  Statement
under the caption  "Procedures  for Tendering  Notes and Delivering  Consents --
Guaranteed Delivery".  DELIVERY OF DOCUMENTS TO THE BOOK-ENTRY TRANSFER FACILITY
DOES NOT CONSTITUTE DELIVERY TO THE DEPOSITARY.

          THE UNDERSIGNED HAS COMPLETED, EXECUTED AND DELIVERED THIS CONSENT AND
LETTER OF  TRANSMITTAL  TO INDICATE THE ACTION THE  UNDERSIGNED  DESIRES TO TAKE
WITH  RESPECT TO THE OFFER AND  SOLICITATION.  HOLDERS WHO WISH TO TENDER  THEIR
NOTES AND CONSENT TO THE  SOLICITATION  MUST COMPLETE THIS CONSENT AND LETTER OF
TRANSMITTAL IN ITS ENTIRETY.

          THE  UNDERSIGNED  HAS CHECKED THE  APPROPRIATE  BOXES BELOW AND SIGNED
THIS CONSENT AND LETTER OF  TRANSMITTAL  TO INDICATE THE ACTION THE  UNDERSIGNED
DESIRES TO TAKE WITH RESPECT TO THE OFFER.

          IN THE EVENT  THAT THE OFFER AND THE  SOLICITATION  IS  TERMINATED  OR
OTHERWISE  NOT  COMPLETED,  THE TOTAL  CONSIDERATION  WILL NOT BE PAID OR BECOME
PAYABLE  TO  HOLDERS  OF THE NOTES WHO HAVE  VALIDLY  TENDERED  THEIR  NOTES AND
DELIVERED CONSENTS IN CONNECTION WITH THE OFFER AND SOLICITATION.

          HOLDERS  WHO TENDER  NOTES ARE  REQUIRED  TO  CONSENT TO THE  PROPOSED
AMENDMENTS  RELATING  TO SUCH  NOTES IN ORDER TO HAVE SUCH  NOTES  ACCEPTED  FOR
PAYMENT.  THE  COMPLETION,  EXECUTION AND DELIVERY OF THIS CONSENT AND LETTER OF
TRANSMITTAL  WILL  CONSTITUTE  A CONSENT TO THE PROPOSED  AMENDMENTS  AND TO THE
EXECUTION AND DELIVERY OF THE SUPPLEMENTAL  INDENTURE.  HOLDERS WHO TENDER THEIR
NOTES IN THE OFFER WILL BE DEEMED TO HAVE  CONSENTED TO THE PROPOSED  AMENDMENTS
BY SUCH  TENDER.  HOLDERS  MAY NOT  TENDER  THEIR  NOTES  IN THE  OFFER  WITHOUT
CONSENTING  TO THE  PROPOSED  AMENDMENTS,  AND HOLDERS MAY NOT DELIVER  CONSENTS
WITHOUT TENDERING NOTES. ANY HOLDER WHO VALIDLY REVOKES A CONSENT WILL BE DEEMED
TO HAVE WITHDRAWN THE PREVIOUSLY  TENDERED NOTES TO WHICH SUCH CONSENT  RELATES.
HOWEVER,  UNLESS A HOLDER  EXPRESSLY  REVOKES THE CONSENTS IN THE  COMMUNICATION
WITHDRAWING  THE PREVIOUSLY  TENDERED  NOTES,  SPECIFIED BY A HOLDER,  THE VALID
WITHDRAWAL OF A HOLDER'S NOTES PRIOR TO THE CONSENT DATE WILL NOT CONSTITUTE THE
CONCURRENT VALID REVOCATION OF SUCH HOLDER'S CONSENT.

          HOLDERS WHO WITHDRAW THEIR NOTES BUT FAIL TO REQUEST THE REVOCATION OF
THEIR CONSENTS SHALL NOT RECEIVE EITHER THE OFFER  CONSIDERATION  OR THE CONSENT
PAYMENT.  NOTES  TENDERED AND CONSENTS  DELIVERED ON OR PRIOR TO THE  EXPIRATION
DATE OR THE  CONSENT  DATE,  AS  APPLICABLE,  MAY NOT BE  WITHDRAWN,  AFTER  THE
EXPIRATION  DATE OR THE CONSENT DATE, AS APPLICABLE.  HOLDERS WHO VALIDLY TENDER
THEIR NOTES AND THEREBY  DELIVER THEIR  CONSENTS  SUBSEQUENT TO THE CONSENT DATE
AND ON OR PRIOR TO THE EXPIRATION DATE WILL RECEIVE THE OFFER CONSIDERATION, BUT
WILL NOT RECEIVE ANY CONSENT PAYMENT.

          THE OFFER IS MADE UPON THE TERMS AND  SUBJECT  TO THE  CONDITIONS  SET
FORTH IN THE OFFER AND CONSENT SOLICITATION STATEMENT AND HEREIN. HOLDERS SHOULD
CAREFULLY REVIEW THE INFORMATION SET FORTH THEREIN AND HEREIN.

          All  capitalized  terms used herein and not defined  herein shall have
the meaning ascribed to them in the Offer and Consent Solicitation Statement.

          A Holder's  broker,  dealer,  commercial  bank, trust company or other
nominee can assist in completing this form. The instructions  included with this
Consent and Letter of Transmittal  must be followed.  Questions and requests for
assistance  or for  additional  copies  of the Offer  and  Consent  Solicitation
Statement,  this Consent and Letter of Transmittal  and the Notice of Guaranteed
Delivery may be directed to the Depositary,  whose address and telephone  number
appear on the back cover of the Offer and Consent  Solicitation  Statement.  See
Instruction 11 below.



<PAGE>


[_]  CHECK HERE IF CERTIFICATES FOR TENDERED NOTES ARE ENCLOSED HEREWITH.

[_]  CHECK HERE IF TENDERED  NOTES ARE BEING  DELIVERED BY  BOOK-ENTRY  TRANSFER
     MADE TO THE  ACCOUNT  MAINTAINED  BY THE  DEPOSITARY  WITH  THE  BOOK-ENTRY
     TRANSFER FACILITY AND COMPLETE THE FOLLOWING:

     Name of Tendering Institution:_____________________________________________

     If the Notes will be tendered  by  book-entry  transfer  at The  Depository
     Trust Company, please provide the following information:

     Account No.:____________________      Transaction Code No.:________________

         If Holders desire to tender Notes and thereby deliver Consents pursuant
to the Offer and (i) certificates  representing  such Notes are not lost but are
not immediately available,  (ii) time will not permit this Consent and Letter of
Transmittal, certificates representing such Notes or other required documents to
reach the Depositary  prior to the  Expiration  Date or (iii) the procedures for
book-entry  transfer  cannot be completed  prior to the  Expiration  Date,  such
Holders  may  effect a tender of such  Notes and  thereby  deliver  Consents  in
respect of such Notes in accordance with the guaranteed  delivery procedures set
forth  in the  Offer  and  Consent  Solicitation  Statement  under  the  caption
"Procedures for Tendering Notes and Delivering Consents -- Guaranteed Delivery."
See Instruction 1 below.

[_]  CHECK HERE IF TENDERED  NOTES ARE BEING  DELIVERED  PURSUANT TO A NOTICE OF
     GUARANTEED DELIVERY PREVIOUSLY DELIVERED TO THE DEPOSITARY AND COMPLETE THE
     FOLLOWING:

     Name(s) of Registered Holder(s):___________________________________________

     Window Ticket No. (if any):________________________________________________

     Date of Execution of Notice of Guaranteed Delivery:________________________

     Name of Eligible Institution that Guaranteed Delivery:_____________________

     If the Notes will be tendered  by  book-entry  transfer  at The  Depository
     Trust Company, please provide the following information:

     Account No.:_______________________    Transaction Code No.:_______________



<PAGE>


          List below the Notes to which this  Consent and Letter of  Transmittal
relates. If the space provided below is inadequate, list the certificate numbers
and principal  amounts on a separately  executed schedule and affix the schedule
to this  Consent  and Letter of  Transmittal.  Tenders of Notes will be accepted
only in principal amounts equal to $1,000 or integral multiples thereof.

<TABLE>
<CAPTION>

- ---------------------------------------------------------------------------------------------------------------------
                                                DESCRIPTION OF NOTES
- ---------------------------------------------------------------------------------------------------------------------
                                                                      AGGREGATE PRINCIPAL
   NAME(S) AND ADDRESS(ES) OF REGISTERED          CERTIFICATE               AMOUNT              PRINCIPAL AMOUNT
 HOLDER(S) EXACTLY AS NAME(S) APPEAR(S) ON         NUMBER(S)*             REPRESENTED          TENDERED AND AS TO
                   NOTES                                                                       WHICH CONSENTS ARE
         (PLEASE FILL IN, IF BLANK)                                                                 GIVEN**
- ---------------------------------------------------------------------------------------------------------------------
<S>                                           <C>                     <C>                      <C>                     
                                             ------------------------------------------------------------------------
                                             ------------------------------------------------------------------------

                                             ------------------------------------------------------------------------
                                             ------------------------------------------------------------------------

                                             ------------------------------------------------------------------------
                                             ------------------------------------------------------------------------

                                             ------------------------------------------------------------------------
                                             ------------------------------------------------------------------------

                                             ------------------------------------------------------------------------
                                             ------------------------------------------------------------------------

                                             ------------------------------------------------------------------------
                                             ------------------------------------------------------------------------

                                             ------------------------------------------------------------------------
                                             ------------------------------------------------------------------------

                                                TOTAL PRINCIPAL
                                                AMOUNTS OF NOTES
- ---------------------------------------------------------------------------------------------------------------------
</TABLE>

*    Need not be completed  by Holders  tendering by  book-entry  transfer  (see
     below).  

**   Unless otherwise indicated in the column labeled "Principal Amount Tendered
     And As To Which Consents Are Given" and subject to the terms and conditions
     of the Offer and Consent Solicitation Statement, a Holder will be deemed to
     have tendered and consented with respect to the entire aggregate  principal
     amount  represented by the Notes indicated in the column labeled "Aggregate
     Principal Amount Represented". See Instruction 3.




<PAGE>


                    NOTE: SIGNATURES MUST BE PROVIDED BELOW.
              PLEASE READ THE ACCOMPANYING INSTRUCTIONS CAREFULLY.

LADIES AND GENTLEMEN:

     Upon the terms and subject to the conditions of the Offer,  the undersigned
hereby tenders to the Company the principal  amount of Notes indicated above and
delivers  Consents to the Proposed  Amendments and to the execution and delivery
of the supplemental  indenture that will give effect to the Proposed  Amendments
applicable to the Notes (the "Supplemental Indenture"). By execution hereof, the
undersigned acknowledges receipt of the Offer and Consent Solicitation Statement
which together with this Consent and Letter of Transmittal  set forth such terms
and conditions and constitute the Offer.

     Subject to, and effective upon, the acceptance for purchase of, and payment
for, the Notes  tendered and consents  received  with this Consent and Letter of
Transmittal, the undersigned hereby sells, assigns and transfers to, or upon the
order of, the Company all right, title and interest in and to the Notes that are
being tendered hereby, waives any and all other rights with respect to the Notes
and releases and  discharges the Company from any and all claims such Holder may
have now, or may have in the  future,  arising out of, or related to, the Notes,
including without  limitation any claims that such Holder is entitled to receive
additional  principal  or  interest  payments  with  respect  to the Notes or to
participate in any  redemption or defeasance of the Notes,  or arising out of or
relating  to  the  Proposed  Amendments.   The  undersigned  hereby  irrevocably
constitutes   and  appoints  the  Depositary  the  true  and  lawful  agent  and
attorney-in-fact  of the  undersigned  (with full  knowledge that the Depositary
also  acts as the  agent of the  Company  in  connection  with the Offer and the
Solicitation)  with respect to such Notes, with full power of substitution (such
power-of-attorney  being  deemed  to be an  irrevocable  power  coupled  with an
interest),  to (i)  present  such  Notes  and  all  evidences  of  transfer  and
authenticity  to, or transfer  ownership  of,  such Notes on the  account  books
maintained  by the  Book-Entry  Transfer  Facility to, or upon the order of, the
Company,  (ii)  present such Notes for transfer of ownership on the books of the
relevant security  register,  (iii) receive all benefits and otherwise  exercise
all  rights of  beneficial  ownership  of such  Notes,  and (iv)  deliver to the
Company and the Trustee  this Consent and Letter of  Transmittal  as evidence of
the  undersigned's  Consent to the Proposed  Amendments and to the execution and
delivery of the  Supplemental  Indenture  and as  certification  that  Requisite
Consents to the Proposed Amendments duly executed by Holders have been received,
all in  accordance  with  the  terms  of and  conditions  to the  Offer  and the
Solicitation  as described in the Offer and Consent  Solicitation  Statement and
herein.

     The undersigned  understands and acknowledges that the Offer will expire at
11:59 p.m.,  New York City time,  on September 4, 1998,  unless  extended by the
Company in its sole discretion or earlier  terminated.  In conjunction  with the
Offer, the Company is soliciting the Consents of registered  Holders of at least
a majority of the aggregate  principal amount of the then outstanding Notes (the
"Requisite  Consents") to the Proposed  Amendments to the Indenture  pursuant to
which the Notes were issued.

     The undersigned agrees and acknowledges that, by the execution and delivery
hereof, the undersigned makes and provides the written Consent,  with respect to
the Notes tendered hereby,  to the Proposed  Amendments and to the execution and
delivery of the  Supplemental  Indenture  as  permitted  by Section  9.02 of the
Indenture.  The undersigned  understands  that the Consent provided hereby shall
remain in full force and effect until such Consent is revoked in accordance with
the procedure set forth in the Offer and Consent Solicitation Statement and this
Consent  and  Letter  of  Transmittal.   The  Company  intends  to  execute  the
Supplemental  Indenture as soon as  practicable  following the later of (i) 5:00
p.m.,  New York City Time,  on August 21,  1998 if on such date at such time the
Company has  received  the  Requisite  Consents and (ii) the first date and time
that the Company receives the Requisite Consents.

     The  undersigned  understands  that  tenders of Notes may be  withdrawn  by
written notice of withdrawal and that related Consents may be revoked by written
notice of revocation, in each case, received by the Depositary at any time prior
to the Consent Date.  Thereafter,  subject to certain  conditions,  Notes may be
withdrawn  only if the Offer is  terminated  or the Notes are not  accepted  for
purchase  by the  Company  on or before  February  26,  1999.  Unless  otherwise
provided  by a Holder  in a notice of  withdrawal,  the  valid  withdrawal  of a
Holder's Notes will not  constitute  the concurrent  revocation of such Holder's
Consent.  In the event of a termination of the Offer, Notes tendered pursuant to
the Offer will be  returned  to the  tendering  Holder  promptly.  In  addition,
tenders of Notes may be  withdrawn  and  Consents may be revoked if the Offer or
the  Solicitation  is amended in a manner if the Company  reduces either (i) the
principal amount of Notes subject to the Offer or (ii) the Purchase Price, until
the  expiration  of ten business days after the date that the notice of any such
reduction is first announced, published, given or sent to Holders.

     The  undersigned  understands  that all  properly  completed  and  executed
Consents and Letters of Transmittal  that are received by the Depositary will be
counted  as  Consents  with  respect  to  the  Proposed  Amendments  unless  the
Depositary  receives a valid written notice of revocation or a Request  Message.
The  undersigned  understands  that a notice of revocation  of a Consent,  to be
valid,  must:  (i) contain the name of the person who  delivered the Consent and
the  description  of the Notes to which it relates,  the  certificate  number or
numbers of such Notes (unless such Notes were  tendered by book-entry  delivery)
and the aggregate  principal amount represented by such Notes, (ii) be signed by
the  registered  or Acting  Holder  thereof in the same  manner as the  original
signature  on this  Consent and Letter of  Transmittal  (including  the required
signature  guarantee(s))  or be  accompanied  by evidence,  satisfactory  to the
Company and the  Depositary,  that the Holder of Notes  revoking the Consent has
succeeded to beneficial ownership of the Notes, (iii) if this Consent and Letter
of Transmittal was executed by a person other than the registered  Holder of the
related Notes, be accompanied by a valid proxy signed by such registered  Holder
and  authorizing  the  revocation  of such  Consent  and (iv) be received by the
Depositary  at the  address  set  forth in the Offer  and  Consent  Solicitation
Statement  (1) in the case of a notice  of  withdrawal  permitted  by the  first
sentence of the  preceding  paragraph,  prior to the Consent Date and (2) in the
case of a notice of withdrawal permitted by the second sentence of the preceding
paragraph, after February 26, 1999. In lieu of submitting a written, telegraphic
or facsimile  transmission notice of withdrawal or revocation,  DTC participants
may  electronically  transmit a request for withdrawal or revocation to DTC. DTC
will then edit the  request  and send a Request  Message to the  Depositary.  If
Consents previously  delivered are also to be revoked,  the notice of withdrawal
described above must contain the description of the Notes (including certificate
number,  if applicable) as to which Consents are to be revoked.  If the Notes to
be withdrawn have been delivered or otherwise  identified to the  Depositary,  a
written,  telegraphic or facsimile  transmission  signed notice of withdrawal or
Request  Message is effective  immediately  upon such notice or Request  Message
even if physical release is not yet effected.  Any Notes properly withdrawn will
be deemed to be not validly  tendered  for  purposes  of the Offer.  A purported
notice of revocation that lacks any of the required information or is dispatched
to any other address will not be effective to revoke a Consent previously given.
The valid  revocation of a Holder's Consent will constitute the concurrent valid
withdrawal of the Notes to which the Consent relates.  As a result, a Holder who
validly  revokes a  previously  delivered  Consent  will not  receive  the Total
Consideration.

     The  undersigned  understands  that tenders of Notes pursuant to any of the
procedures described in the Offer and Consent Solicitation  Statement and in the
instructions  hereto and  acceptance  thereof by the Company  will  constitute a
binding  agreement  between the  undersigned  and the Company upon the terms and
subject to the conditions of the Offer and the Solicitation.

     The  undersigned  hereby  represents and warrants that the  undersigned has
full power and authority to tender, sell, assign and transfer the Notes tendered
hereby and to give the Consent  contained  herein,  and that when such Notes are
accepted for purchase and payment by the Company,  the Company will acquire good
title  thereto,  free  and  clear  of  all  liens,  restrictions,   charges  and
encumbrances  and not subject to any  adverse  claim or right.  The  undersigned
will,  upon request by the Company,  the Depositary or the Trustee,  execute and
deliver any additional  documents  deemed by the Company,  the Depositary or the
Trustee to be  necessary  or  desirable  to complete  the sale,  assignment  and
transfer of the Notes tendered hereby, to perfect the  undersigned's  Consent to
the  Proposed  Amendments  and to complete  the  execution  of the  Supplemental
Indenture.

     For purposes of the Offer,  the  undersigned  understands  that the Company
will be deemed to have  accepted  for purchase  all Notes  validly  tendered (or
defectively  tendered  Notes with  respect to which the  Company has waived such
defect) on the Expiration Date and not validly withdrawn.

     The undersigned  understands that, in the event of a defect or irregularity
in connection  with tenders of Notes (each of which the Company may waive),  the
Company will not be required to accept for purchase any of the Notes defectively
tendered (including any Notes tendered after the Expiration Date). Any Notes not
accepted  for  purchase  will be  returned  promptly to the  undersigned  at the
address set forth  above,  unless  otherwise  indicated  herein  under  "Special
Delivery Instructions" below.

     All  authority  conferred  or agreed to be  conferred  by this  Consent and
Letter of Transmittal shall survive the death,  incapacity or dissolution of the
undersigned  and every  obligation  of the  undersigned  under this  Consent and
Letter of Transmittal  shall be binding upon the undersigned's  heirs,  personal
representatives,  executors,  administrators,  successors,  assigns, trustees in
bankruptcy and other legal representatives.

     The undersigned understands that the delivery and surrender of the Notes is
not  effective,  and  the  risk  of  loss  of the  Notes  does  not  pass to the
Depositary,  until  receipt  by the  Depositary  of this  Consent  and Letter of
Transmittal, or a facsimile hereof, properly completed and duly executed (or, in
the case of a book-entry transfer, an Agent's Message, if applicable, in lieu of
the Consent and Letter of Transmittal), together with all accompanying evidences
of  authority  and any other  required  documents  in form  satisfactory  to the
Company.  All questions as to form of all documents and the validity  (including
time of  receipt)  and  acceptance  of  tenders  and  withdrawals  of Notes  and
deliveries and revocations of Consents will be determined by the Company, in its
sole discretion, which determination shall be final and binding.

     Unless otherwise indicated under "Special Payment Instructions," please pay
the  Total  Consideration  or Offer  Consideration  for the Notes  accepted  for
purchase and return any Notes not tendered or not  purchased,  in the name(s) of
the undersigned.  Similarly,  unless otherwise indicated under "Special Delivery
Instructions,"  please  mail or deliver any Notes not  tendered or not  accepted
(and accompanying  documents,  as appropriate) to the undersigned at the address
shown  below the  undersigned's  signature(s).  In the event that both  "Special
Payment Instructions" and "Special Delivery Instructions" are completed,  please
pay the Total  Consideration or Offer  Consideration  for the Notes accepted for
purchase in the name(s)  of, and return any Notes not  tendered or not  accepted
to, the person(s) so indicated.  The undersigned recognizes that the Company has
no  obligation  pursuant to the  "Special  Payment  Instructions"  and  "Special
Delivery  Instructions"  to transfer  any Notes from the name of the  registered
holder(s) thereof if the Company does not accept for payment any of the Notes so
tendered.





<PAGE>





- --------------------------------------------------------------------------------






PLEASE SIGN HERE
(TO BE COMPLETED BY ALL TENDERING HOLDERS OF NOTES REGARDLESS
OF WHETHER NOTES ARE BEING PHYSICALLY DELIVERED HEREWITH)

            THE COMPLETION, EXECUTION AND DELIVERY OF THIS LETTER OF
       TRANSMITTAL WILL BE DEEMED TO CONSTITUTE A CONSENT TO THE PROPOSED
                                  AMENDMENTS.

     THIS  CONSENT AND LETTER OF  TRANSMITTAL  MUST BE SIGNED BY THE  REGISTERED
HOLDER(S) OF NOTES  EXACTLY AS THEIR  NAME(S)  APPEAR(S) ON  CERTIFICATE(S)  FOR
NOTES OR, IF TENDERED BY A  PARTICIPANT  IN THE  BOOK-ENTRY  TRANSFER  FACILITY,
EXACTLY AS SUCH PARTICIPANT'S NAME APPEARS ON A SECURITY POSITION LISTING AS THE
OWNER OF NOTES,  OR BY PERSON(S)  AUTHORIZED TO BECOME  REGISTERED  HOLDER(S) BY
ENDORSEMENTS  ON  CERTIFICATES  FOR NOTES OR BY PROPERLY  COMPLETED  BOND POWERS
TRANSMITTED  WITH THIS CONSENT AND LETTER OF TRANSMITTAL.  ENDORSEMENTS ON NOTES
AND  SIGNATURES ON BOND POWERS BY REGISTERED  HOLDERS NOT EXECUTING THIS CONSENT
AND LETTER OF  TRANSMITTAL  MUST BE GUARANTEED BY AN ELIGIBLE  INSTITUTION.  SEE
INSTRUCTION  4 BELOW.  IF  SIGNATURE IS BY A TRUSTEE,  EXECUTOR,  ADMINISTRATOR,
GUARDIAN, ATTORNEY-IN-FACT, OFFICER OF A CORPORATION OR OTHER PERSON ACTING IN A
FIDUCIARY OR REPRESENTATIVE CAPACITY, SUCH PERSON MUST SET FORTH HIS OR HER FULL
TITLE BELOW UNDER "CAPACITY" AND SUBMIT EVIDENCE  SATISFACTORY TO THE COMPANY OF
SUCH PERSON'S AUTHORITY TO SO ACT. SEE INSTRUCTION 4 BELOW.

     IF THE SIGNATURE APPEARING BELOW IS NOT OF THE REGISTERED  HOLDER(S) OF THE
NOTES, THEN THE REGISTERED  HOLDER(S) MUST SIGN A CONSENT PROXY, WHICH SIGNATURE
MUST  BE  GUARANTEED  BY AN  ELIGIBLE  INSTITUTION.  THE  CONSENT  PROXY  SHOULD
ACCOMPANY THIS CONSENT AND LETTER OF TRANSMITTAL.


     X__________________________________________________________________________
           (SIGNATURE(S) OF REGISTERED HOLDER(S) OR AUTHORIZED SIGNATORY)

     X__________________________________________________________________________
           (SIGNATURE(S) OF REGISTERED HOLDER(S) OR AUTHORIZED SIGNATORY)

     Dated: ______________________, 1998

     Name(s):___________________________________________________________________
                                  (PLEASE PRINT)
     Capacity: __________________________

     Address:___________________________________________________________________
                                (INCLUDING ZIP CODE)

     Area Code and Telephone No.:_______________________________________________
                                   PLEASE COMPLETE SUBSTITUTE FORM W-9 HEREIN



- --------------------------------------------------------------------------------

<PAGE>


- --------------------------------------------------------------------------------

                              SIGNATURE GUARANTEE
                           (SEE INSTRUCTION 3 BELOW)
       (CERTAIN SIGNATURES MUST BE GUARANTEED BY AN ELIGIBLE INSTITUTION)


- --------------------------------------------------------------------------------
             (NAME OF ELIGIBLE INSTITUTION GUARANTEEING SIGNATURE)



- --------------------------------------------------------------------------------
    (ADDRESS (INCLUDING ZIP CODE) AND TELEPHONE NUMBER (INCLUDING AREA CODE)
                                    OF FIRM)



- --------------------------------------------------------------------------------
                             (AUTHORIZED SIGNATURE)



- --------------------------------------------------------------------------------
                                 (PRINTED NAME)



- --------------------------------------------------------------------------------
                                    (TITLE)

Dated:_________________________,  1998
- --------------------------------------------------------------------------------


<PAGE>


- ------------------------------------    ---------------------------------

   SPECIAL PAYMENT INSTRUCTIONS          SPECIAL DELIVERY INSTRUCTIONS
  (SEE INSTRUCTION 2, 3, 4 AND 6)       (SEE INSTRUCTION 2, 3, 4 AND 6)

     To be  completed  ONLY  if the          To  be  completed  ONLY  if
Purchase  Price  is to be  paid  to     the  Notes not  accepted  in the
someone  other  than the  tendering     Offer,      or      certificates
Holder.  Unless  another  person(s)     evidencing   principal   amounts
is   designated    under   "Special     not  being  tendered,  are to be
Delivery    Instructions"    below,     delivered   in   the   name   of
Notes not  accepted  in the  Offer,     someone     other    than    the
or     certificates      evidencing     tendering   Holder   or  to  the
principal    amounts    not   being     person(s)    designated    above
tendered,  will  also be  delivered     under      "Special      Payment
to the person(s) designated herein.     Instructions".

Pay the Purchase Price to:

Name:___________________________        Name:____________________________
          (PLEASE PRINT)                          (PLEASE PRINT)

Address:________________________        Address:_________________________       

________________________________        _________________________________
       (INCLUDING ZIP CODE)                    (INCLUDING ZIP CODE)
                                        
- --------------------------------
 TAXPAYER IDENTIFICATION OR SOCIAL
          SECURITY NUMBER
(ALSO COMPLETE SUBSTITUTE FORM W-9)

- ------------------------------------    ---------------------------------


<PAGE>



                                  INSTRUCTIONS

   FORMING PART OF THE TERMS AND CONDITIONS OF THE OFFER AND THE SOLICITATION

         1. DELIVERY OF THIS CONSENT AND LETTER OF TRANSMITTAL AND  CERTIFICATES
FOR  NOTES  OR  BOOK-ENTRY   CONFIRMATIONS;   GUARANTEED  DELIVERY   PROCEDURES;
WITHDRAWAL OF TENDERS.  To tender Notes and to deliver Consents  pursuant to the
Offer and the  Solicitation,  physical  delivery of certificates  for Notes or a
confirmation of any book-entry  transfer into the Depositary's  account with the
Book-Entry  Transfer  Facility of Notes  tendered  electronically,  as well as a
properly  completed  and duly  executed  copy or  facsimile  of this Consent and
Letter of  Transmittal  (including,  if the person  executing  this  Consent and
Letter of  Transmittal  is not the registered  Holder of the notes  tendered,  a
Consent Proxy executed by such  registered  Holder),  or an Agent's  Message (as
defined), if applicable,  in lieu of the Consent and Letter of Transmittal,  and
any other documents required by this Consent and Letter of Transmittal,  must be
received by the  Depositary at its address set forth herein prior to the Consent
Date or  Expiration  Date.  Tenders  of Notes in the Offer will be  accepted  in
accordance with the procedures described in the preceding sentence and otherwise
in  compliance  with this Consent and Letter of  Transmittal.  The term "Agent's
Message" means a message transmitted by the Book-Entry Transfer Facility to, and
received by, the  Depositary  and forming a part of a  Book-Entry  Confirmation,
which  states that the  Book-Entry  Transfer  Facility  has  received an express
acknowledgment   from  the  participant  in  the  Book-Entry  Transfer  Facility
tendering the Notes that such participant has received and agrees to be bound by
the terms of the  Consent  and  Letter  of  Transmittal  (or,  in the case of an
Agent's  Message  relating to guaranteed  delivery,  that such  participant  has
received and agrees to be bound by the applicable Notice of Guaranteed Delivery)
and that the Company may enforce such  agreement  against the  participant.  The
method of delivery  of this  Consent  and Letter of  Transmittal,  Notes and all
other  required  documents  to the  Depositary  is at the  election  and risk of
Holders.  If such delivery is by mail, it is suggested that Holders use properly
insured registered mail, return receipt requested,  and that the mailing be made
sufficiently in advance of the Offer Termination Date, to permit delivery to the
Depositary  prior to such date.  Instead of delivery by mail, it is  recommended
that  Holders use an  overnight or hand  delivery  service.  Except as otherwise
provided  below,  the  delivery  will be deemed made when  actually  received or
confirmed by the  Depositary.  THIS CONSENT AND LETTER OF TRANSMITTAL  AND NOTES
SHOULD BE SENT ONLY TO THE  DEPOSITARY,  NOT TO THE COMPANY OR TO THE BOOK-ENTRY
TRANSFER FACILITY.

         If Holders desire to tender Notes and thereby deliver Consents pursuant
to the Offer and (i) certificates  representing  such Notes are not lost but are
not immediately available,  (ii) time will not permit this Consent and Letter of
Transmittal, certificates representing Notes and all other required documents to
reach the Depositary  prior to the Consent Date or Expiration  Date or (iii) the
procedures for book-entry transfer cannot be completed prior to the Consent Date
or  Expiration  Date,  such  Holders  may  effect a tender of Notes and  thereby
deliver Consents in accordance with the guaranteed delivery procedures set forth
in the Offer and Consent  Solicitation  Statement under the caption  "Procedures
for Tendering Notes -- Guaranteed Delivery".

         Pursuant to the guaranteed delivery procedures:

                  (a) such  tender  and  delivery  must be made by or through an
         "Eligible  Institution"  that is a participant in the Security Transfer
         Agents Medallion Program or the Stock Exchange Medallion Program.

                  (b) on or prior to the Offer  Termination Date, the Depositary
         must have received from such  Eligible  Institution,  at the address of
         the Depositary set forth herein, a properly completed and duly executed
         Notice  of   Guaranteed   Delivery   (by  manually   signed   facsimile
         transmission, mail or hand delivery) in substantially the form provided
         by  the  Company  (which  Notice  of  Guaranteed   Delivery  will  also
         constitute the Consent of such Holder to the Proposed Amendments to the
         Indenture  and to  the  execution  and  delivery  of  the  Supplemental
         Indenture), setting forth the name(s) and address(es) of the registered
         or Acting  Holder(s),  the  registered  number(s)  of such  Notes,  the
         principal amount of Notes being tendered together with a statement that
         the  Consent  in  respect  of such  Notes is  being  made  thereby  and
         guaranteeing  that,  within two NYSE trading days after the date of the
         Notice of Guaranteed  Delivery,  a properly completed and duly executed
         Consent  and  Letter of  Transmittal  (or a manually  signed  facsimile
         thereof)  together  with   certificates   representing  the  Notes  (or
         confirmation of book-entry transfer of such Notes into the Depositary's
         account with the Book-Entry  Transfer  Facility and, if applicable,  an
         Agent's Message in lieu of the Consent and Letter of Transmittal),  and
         any other documents  required by this Consent and Letter of Transmittal
         (including,  if  the  person  executing  this  Consent  and  Letter  of
         Transmittal  is not the  registered  Holder  of the Notes  tendered,  a
         Consent Proxy executed by such registered  Holder) and the instructions
         hereto,  will  be  deposited  by such  Eligible  Institution  with  the
         Depositary; and

                  (c) this Consent and Letter of Transmittal (or a manually
         signed facsimile hereof), properly completed and duly executed with any
         required  signature  guarantees,  together  with  certificates  for all
         physically delivered Notes in proper form for transfer (or confirmation
         of book-entry transfer of such Notes into the Depositary's account with
         the Book-Entry Transfer Facility and, if applicable, an Agent's Message
         in lieu  of the  Consent  and  Letter  of  Transmittal)  and any  other
         required documents (including, if the person executing this Consent and
         Letter  of  Transmittal  is not  the  registered  Holder  of the  Notes
         tendered,  a Consent Proxy executed by such registered  Holder) must be
         received by the Depositary  within two NYSE trading days after the date
         of the Notice of Guaranteed Delivery.

         Notes tendered and Consent  thereby  delivered  prior to the Expiration
Date or the  Consent  Date,  as  applicable,  may  not be  withdrawn  after  the
Expiration  Date or the Consent  Date,  as  applicable.  Notice of withdrawal of
tendered Notes related  Consents,  to be valid, must (i) specify the name of the
person who deposited  the Notes to be withdrawn  (the  "Depositor"),  and/or the
name in which the Notes are registered (or, if tendered by book-entry  transfer,
the name of the  participant  in the  Book-Entry  Transfer  Facility  whose name
appears on a security position listing as the owner of such Notes), if different
from that of the  Depositor,  (ii) specify the  principal  amount of Notes to be
withdrawn,  (iii) be signed by the  Depositor in the same manner as the original
signature on this Consent and Letter of Transmittal (including, in any case, any
required signature  guarantee(s)) or be accompanied by evidence  satisfactory to
the  Company  and the  Depositary  that the  person  withdrawing  the tender has
succeeded  to  beneficial   ownership  of  the  Notes,  (iv)  specify  the  Note
certificate  number (if any),  (v) state  that such  Holder is  withdrawing  his
election to have such Notes  purchased and (vi) be received by the Depositary at
its address set forth herein prior to the Consent  Date.  If  certificates  have
been  delivered or otherwise  identified  (through  confirmation  of  book-entry
transfer of such Notes) to the Depositary,  the name of the registered or Acting
Holder and the  certificate  number or numbers  relating to such Notes withdrawn
(or,  in the case of Notes  transferred  by  book-entry  transfer,  the name and
number of the account at the  Book-Entry  Transfer  Facility to be credited with
withdrawn  Notes) must also be furnished to the Depositary as aforesaid prior to
the  physical  release  of the  certificates  for the  withdrawn  Notes  (or the
crediting of such Notes by book-entry transfer).  Unless otherwise provided by a
Holder in a notice of withdrawal,  the valid withdrawal of a Holder's Notes will
not  constitute the concurrent  revocation of such Holder's  Consent.  The valid
revocation of a Holder's Consent will constitute the concurrent valid withdrawal
of the Notes to which the Consents relate.

         2.  CONSENT  TO  PROPOSED  AMENDMENTS;   REVOCATION  OF  CONSENTS.   In
accordance  with the Offer and  Consent  Solicitation  Statement,  all  properly
completed  and executed  Consents and Letters of  Transmittal  consenting to the
Proposed  Amendments  that are received by the  Depositary  prior to the Consent
Date will be counted as Consents with respect to the Proposed Amendments. Notice
of revocation of a Consent,  to be valid must (i) be received by the  Depositary
at the address set forth herein prior to the Consent Date; (ii) specify the name
of the person who  delivered  the  Consent and the  description  of the Notes to
which it relates,  the certificate  number or numbers of such Notes (unless such
Notes were tendered by book-entry  delivery) and the aggregate  principal amount
represented  by such Notes,  (iii) be signed by the  registered or Acting Holder
thereof in the same manner as the original  signature on this Consent and Letter
of Transmittal (including the required signature guarantee(s), or be accompanied
by  evidence  satisfactory  to the Company  and the  Depositary  that the Holder
revoking the Consent has succeeded to beneficial ownership of the Notes and (iv)
if the Consent and Letter of Transmittal was executed by a person other than the
registered  Holder of the related Notes,  be accompanied by a valid proxy signed
by such  registered  holder and  authorizing  the revocation of such Consent.  A
purported notice of revocation that lacks any of the required  information or is
dispatched  to any  other  address  will not be  effective  to  revoke a Consent
previously given. The valid revocation of a Holder's Consent will constitute the
concurrent valid withdrawal of the Notes to which the Consent relates.

         3.  PARTIAL  TENDERS  AND  CONSENTS.  Tenders of Notes and  delivery of
Consents  pursuant to the Offer and the  Solicitation  will be accepted  only in
respect of principal amounts equal to $1,000 or integral multiples  thereof.  If
less than the entire  principal  amount of any Notes  evidenced  by a  submitted
certificate is tendered,  the tendering Holder must fill in the principal amount
tendered in the last column of the box entitled  "Description  of Notes" herein.
The  entire  principal  amount  represented  by the  certificates  for all Notes
delivered to the Depositary will be deemed to have been tendered,  and a related
Consent in respect  thereof given,  unless  otherwise  indicated.  If the entire
principal amount of all Notes is not tendered or not accepted for purchase,  the
Notes  representing such untendered amount and respect of which a Consent is not
given will be sent (or, if tendered by book-entry  transfer,  returned by credit
to the account at the Book-Entry  Transfer Facility) to the registered or Acting
Holder  at  his or her  registered  address  unless  otherwise  provided  in the
appropriate box on this Consent and Letter of Transmittal  (see  Instruction 5),
promptly after the Notes are accepted for purchase.

         4.  SIGNATURES ON THIS CONSENT AND LETTER OF  TRANSMITTAL,  BOND POWERS
AND  ENDORSEMENT;  GUARANTEE  OF  SIGNATURES.  If this  Consent  and  Letter  of
Transmittal (or facsimile  hereof) is signed by the registered  Holder(s) of the
Notes  tendered  hereby  and with  respect to which the  Consent  is given,  the
signature(s)  must  correspond  with the  name(s)  as written on the face of the
certificate(s) without alteration, enlargement or any change whatsoever. If this
Consent and Letter of  Transmittal  is signed by a participant in the Book-Entry
Transfer Facility whose name is shown as the owner of the Notes tendered hereby,
the  signature  must  correspond  with the name shown on the  security  position
listing as the owner of the Notes.

          IF THIS CONSENT AND LETTER OF  TRANSMITTAL  IS EXECUTED BY A PERSON OR
ENTITY WHO IS NOT THE REGISTERED HOLDER,  THEN THE REGISTERED HOLDER MUST SIGN A
CONSENT PROXY,  WITH THE SIGNATURE OF SUCH  REGISTERED  HOLDER  GUARANTEED BY AN
ELIGIBLE INSTITUTION.

         If any of the Notes  tendered  hereby  (and with  respect  to which the
Consent is given) are  registered in the name of two or more  Holders,  all such
Holders must sign this Consent and Letter of Transmittal.  If any tendered Notes
are registered in different names on several certificates,  it will be necessary
to complete,  sign and submit as many separate copies of this Consent and Letter
of  Transmittal  and any necessary  accompanying  documents  (including  Consent
Proxies) as there are different names in which certificates are held.

         If this Consent and Letter of  Transmittal  is signed by the registered
or Acting Holder,  and the  certificates  for any principal  amount of Notes not
tendered or not  accepted  for  purchase  are to be issued (or if any  principal
amount of Notes that is not  tendered  or not  accepted  for  purchase  is to be
reissued or returned) to or, if tendered by book-entry transfer, credited to the
account at the Book-Entry  Transfer Facility of the registered or Acting Holder,
and checks for payments of the Purchase Price to be made in connection  with the
Offer are to be issued to the order of, the  registered or Acting  Holder,  then
the registered or Acting Holder need not endorse any  certificates  for tendered
Notes nor provide a separate  bond power.  In any other case  (including if this
Consent  and Letter of  Transmittal  is not signed by the  registered  or Acting
Holder),  the  registered  or Acting  Holder  must either  properly  endorse the
certificates for Notes tendered or transmit a separate  properly  completed bond
power with this  Consent  and Letter of  Transmittal  in either  case,  executed
exactly as the name(s) of the registered  Holder(s) appear(s) on such Notes (or,
with respect to a participant  in the  Book-Entry  Transfer  Facility whose name
appears on a  security  position  listing as the owner of Notes,  exactly as the
name(s) of the participant(s) appear(s) on such security position listing), with
the  signature  on the  endorsement  or bond  power  guaranteed  by an  Eligible
Institution, unless such certificates or bond powers are executed by an Eligible
Institution.

         If this  Consent  and  Letter of  Transmittal,  Consent  Proxies or any
certificates  for  Notes or bond  powers  are  signed  by  trustees,  executors,
administrators, guardians, attorneys-in-fact, officers of corporations or others
acting  in a  fiduciary  or  representative  capacity,  such  persons  should so
indicate when signing, and proper evidence  satisfactory to the Company of their
authority  so to  act  must  be  submitted  with  this  Consent  and  Letter  of
Transmittal.

          Endorsements on  certificates  for Notes and signatures on bond powers
and Consent Proxies provided in accordance with this Instruction 4 by registered
Holders not executing this Consent and Letter of Transmittal  must be guaranteed
by an Eligible Institution.

         No  signature  guarantee  is required if (i) this Consent and Letter of
Transmittal is signed by the registered Holder(s) of the Notes tendered herewith
(or by a participant in the Book-Entry Transfer Facility whose name appears on a
security  position  listing  as the owner of  Notes)  and  payment  of the Total
Consideration  or Offer  Consideration is to be made, or any Notes for principal
amounts not tendered or not accepted for purchase are to be issued,  directly to
such  Holder(s)  (or, if tendered by a participant  in the  Book-Entry  Transfer
Facility  any Notes for  principal  amounts  not  tendered or not  accepted  for
purchase  are to be credited  to such  participant's  account at the  Book-Entry
Transfer  Facility) and neither the "Special Payment  Instructions"  box nor the
"Special  Delivery  Instructions"  box of this Consent and Letter of Transmittal
has been  completed  or (ii)  such  Notes  are  tendered  and  Consents  thereby
delivered for the account of an Eligible  Institution.  In all other cases,  all
signatures  on  Consents  and  Letters  of  Transmittal   and   endorsements  on
certificates,   signatures   on  bond  powers  and  Consent   Proxies  (if  any)
accompanying Notes must be guaranteed by an Eligible Institution.

         5. SPECIAL PAYMENT AND SPECIAL DELIVERY  INSTRUCTIONS.  If the Purchase
Price is to be paid in the name of someone other than the tendering Holder,  the
tendering  Holder  must fill in the  information  in the box  entitled  "Special
Payment  Instructions".  If the Notes not accepted in the Offer, or certificates
evidencing principal amounts not being tendered, are to be delivered in the name
of someone other than the tendering  Holder,  the tendering  Holder must fill in
the information in the box entitled "Special Delivery Instructions". In the case
of issuance in a different name, the taxpayer  identification or social security
number of the person named must also be indicated.  Unless a different person(s)
is indicated  in the box entitled  "Special  Delivery  Instructions",  Notes not
accepted in the Offer, or certificates  evidencing  principal  amounts not being
tendered,  will be delivered in the name of the person(s)  designated in the box
entitled "Special Payment Instructions".

         6. TAXPAYER IDENTIFICATION NUMBER. Each tendering Holder is required to
provide the Depositary with the Holder's correct taxpayer  identification number
("TIN"),   generally   the  Holder's   social   security  or  federal   employer
identification   number,  on  Substitute  Form  W-9,  which  is  provided  under
"Important Tax Information" below, or, alternatively, to establish another basis
for exemption from backup  withholding.  A Holder must cross out item (2) in the
Certification  box on  Substitute  Form W-9 if such  Holder is subject to backup
withholding.  Failure to provide  the  information  on the form may  subject the
tendering  Holder to 31% federal  income tax backup  withholding on the payments
made to the Holder or other payee with  respect to Notes  purchased  pursuant to
the Offer.  The box in Part 3 of the form  should be  checked  if the  tendering
Holder has not been  issued a TIN and has  applied for a TIN or intends to apply
for a TIN in the near future. If the box in Part 3 is checked and the Depositary
is not provided  with a TIN prior to the payment of the Total  Consideration  or
Offer  Consideration,  the Depositary  will withhold 31% on all such payments of
the Total Consideration or Offer Consideration. If the tendering Holder provides
the Depositary with a certified TIN within 60 days, the amount withheld shall be
refunded by the Depositary.

         7. TRANSFER TAXES.  The Company will pay all transfer taxes  applicable
to the purchase and transfer of Notes pursuant to the Offer,  except in the case
of certificates for Notes for principal amounts not tendered or not accepted for
payment that are to be registered or issued in the name of any person other than
the registered or Acting Holder of Notes tendered thereby.

         Except as provided in this  Instruction 7, it will not be necessary for
transfer tax stamps to be affixed to the certificates listed in this Consent and
Letter of Transmittal.

         8.  VALIDITY OF TENDERS.  All questions as to the form of all documents
and the validity,  eligibility (including time of receipt) and acceptance of all
tenders and withdrawals of Notes and deliveries and revocations of Consents will
be determined by the Company, in its sole discretion,  which determination shall
be final and binding. ALTERNATIVE, CONDITIONAL OR CONTINGENT TENDERS OF NOTES OR
CONSENTS WILL NOT BE CONSIDERED  VALID.  The Company reserves the absolute right
to reject any or all tenders of Notes and  deliveries  of Consents in respect of
Notes  that are not in proper  form or the  acceptance  of which  would,  in the
Company's opinion, be unlawful. The Company also reserves the right to waive any
defects,  irregularities  or conditions of tender as to particular  Notes and of
delivery as to accompanying Consents. The Company's interpretations of the terms
and  conditions of the Offer  (including  the  instructions  in this Consent and
Letter of Transmittal),  as such documents may be amended or supplemented,  will
be final and binding on all parties.  Any defect or  irregularity  in connection
with tenders of Notes and  deliveries of Consents must be cured within such time
as the Company  determines,  unless waived by the Company.  Tenders of Notes and
deliveries  of Consents  shall not be deemed to have been made until all defects
and irregularities  have been waived by the Company or cured. A defective tender
of Notes (which defect is not waived by the Company) will not constitute a valid
Consent.  All  tendering  Holders,  by  execution  of this Consent and Letter of
Transmittal  or a  facsimile  hereof,  waive any right to receive  notice of the
acceptance  of their Notes for  purchase or the  effectiveness  of the  Proposed
Amendments.  Although  the  Company  intends  to notify  Holders  of  defects or
irregularities  with  respect  to  tenders of Notes,  none of the  Company,  the
Depositary,  the  Trustee  or any  other  person  will be under any duty to give
notice of any defects or  irregularities  in tenders of Notes and  deliveries of
accompanying  Consents,  or will incur any  liability  to Holders for failure to
give any such notice.

          9. WAIVER OF CONDITIONS.  The Company expressly  reserves the absolute
right,  in its sole  discretion,  to amend or waive any of the conditions to the
Offer or Solicitation in the case of any Notes tendered and Consents  delivered,
in whole or in part, at any time and from time to time.

          10. MUTILATED,  LOST, STOLEN OR DESTROYED  CERTIFICATES FOR NOTES. Any
Holder  whose  certificates  for Notes  have  been  mutilated,  lost,  stolen or
destroyed  should write to or telephone  the Trustee at the address or telephone
number set forth in the Offer and Consent Solicitation Statement.

          11. REQUESTS FOR ASSISTANCE OR ADDITIONAL  COPIES.  Questions relating
to the  procedure for tendering  Notes,  consenting to the Proposed  Amendments,
requests  for  assistance  or  additional   copies  of  the  Offer  and  Consent
Solicitation  Statement,  this Consent and Letter of  Transmittal  and any other
documents related to the Offer may be directed to the Depositary,  whose address
and  telephone  number  appears  on the back  cover  of the  Offer  and  Consent
Solicitation   Statement.   Holders  may  also  contact  their  broker,  dealer,
commercial  bank,  trust company or other nominee for assistance  concerning the
Offer.

                            IMPORTANT TAX INFORMATION

         Under U.S.  federal  income tax laws, a Holder whose tendered Notes are
accepted for payment is required to provide the  Depositary (as payer) with such
Holder's correct TIN on Substitute Form W-9 below or otherwise establish a basis
for exemption from backup withholding.  If such Holder is an individual, the TIN
is his social  security  number.  If the  Depositary  is not  provided  with the
correct  TIN,  a $50  penalty  may be imposed by the  Internal  Revenue  Service
("IRS"),  and  payments  made to such  Holder  with  respect to Notes  purchased
pursuant to the Offer may be subject to backup withholding.

         Certain  Holders  (including,   among  others,  all  corporations  and,
generally,  foreign individuals that provide appropriate  certification) are not
subject to these backup  withholding and reporting  requirements.  Payments by a
non-U.S. office of a non- U.S. broker will not be subject to backup withholding.
Where a payment is  potentially  subject to backup  withholding,  in order for a
foreign  individual  to qualify as an exempt  recipient,  such  individual  must
generally  submit an IRS Form W-8, signed under penalties of perjury,  attesting
to such individual's exempt status. A Form W-8 is available from the Depositary.
See the enclosed "Guidelines for Certification of Taxpayer Identification Number
on Substitute Form W-9" for additional instructions.

         If backup withholding  applies,  the Depositary is required to withhold
31% of any payments made to the Holder or other payee. Backup withholding is not
an additional  Federal income tax.  Rather,  the Federal income tax liability of
persons  subject  to backup  withholding  will be  reduced  by the amount of tax
withheld.  If  withholding  results in an  overpayment of taxes, a refund may be
obtained from the IRS.

PURPOSE OF SUBSTITUTE FORM W-9

         To prevent  backup  withholding  on payments made with respect to Notes
purchased  pursuant  to the  Offer,  the  Holder  is  required  to  provide  the
Depositary  with (i) the  Holder's  correct  TIN by  completing  the form below,
certifying that the TIN provided on Substitute Form W-9 is correct (or that such
Holder  is  awaiting  a TIN) and that (A) such  Holder  is  exempt  from  backup
withholding,  (B) the Holder has not been notified by the IRS that the Holder is
subject to backup  withholding  as a result of failure to report all interest or
dividends  or (C) the IRS has  notified  the Holder that the Holder is no longer
subject to backup  withholding  and (ii) if  applicable,  an adequate  basis for
exemption.



WHAT NUMBER TO GIVE THE DEPOSITARY

         The Holder is required  to give the  Depositary  the TIN (e.g.,  social
security number or employer  identification  number) of the Holder. If the Notes
are held in more than one name or are held not in the name of the actual  owner,
consult the enclosed  "Guidelines for  Certification of Taxpayer  Identification
Number  on  Substitute  Form W-9" for  additional  guidance  on which  number to
report.

<PAGE>


- -------------------------------------------------------------------------------

                    PAYER'S NAME: WILMINGTON TRUST COMPANY
- -------------------------------------------------------------------------------

SUBSTITUTE   PART 1 --  PLEASE  PROVIDE  YOUR  TIN IN THE
             BOX AT RIGHT AND  CERTIFY  BY  SIGNING  AND
             DATING BELOW                                -------------------
FORM  W-9                                                   SOCIAL SECURITY
                                     NUMBER
             For   individuals,   this  is  your  social          OR
             security  number  ("SSN").  Resident aliens
             that do not  have or are  not  eligible  to
             receive  a SSN  may  use  their  individual -------------------
             TIN.  For  other  entities,  this  is  your       EMPLOYER
             employer   identification  number  ("EIN").    IDENTIFICATION
             For sole  proprietorships,  either your SSN       NUMBER(S)
             or EIN may be used.  Refer to the  chart on
             page 1 of the Guidelines for  Certification
             of   Taxpayer   Identification   Number  on
             Substitute Form W-9 (the  "Guidelines") for
             further  clarification.  If you do not have
             a TIN, see  instructions on how to obtain a
             TIN on page 2 of the Guidelines,  check the
             appropriate box in Part 3 below  indicating
             that you are  awaiting a TIN and certify by
             signing and dating below.
             ------------------------------------------------------------------
DEPARTMENT
OF THE       PART 2 --  CERTIFICATION  -- Under  penalties    PART 3 --
TREASURY     of perjury, I certify that:
             (1)   The  number  shown  on  this  form  is  
                   my  correct  Taxpayer Identification       Awaiting TIN |_|
INTERNAL           Number (or I am waiting  for a number
REVENUE            to be issued to me) and
SERVICE      (2)   I   am   not    subject   to   backup
                   withholding either because:  (a) I am
                   exempt from backup  withholding,  (b)
PAYER'S            I  have  not  been  notified  by  the
REQUEST FOR        Internal  Revenue Service (the "IRS")
TAXPAYER           that   I   am   subject   to   backup
IDENTIFICATION     withholding  as a result  of  failure
NUMBER (TIN)       to report all interest or  dividends,
                   or (c) the IRS has  notified  me that
                   I am  no  longer  subject  to  backup
                   withholding.
             ------------------------------------------------------------------

             CERTIFICATION  INSTRUCTIONS -- You must cross out item (2) above if
             you have been notified by the IRS that you are currently subject to
             backup withholding because of underreporting  interest or dividends
             on your tax return.  However,  if after  being  notified by the IRS
             that you were subject to backup  withholding,  you received another
             notification from the IRS stating that you are no longer subject to
             backup withholding, do not cross out such item (2).

             THE  INTERNAL  REVENUE  SERVICE  DOES NOT REQUIRE YOUR CONSENT TO
             ANY  PROVISION  OF THIS  DOCUMENT  OTHER THAN THE  CERTIFICATIONS
             REQUIRED TO AVOID BACKUP WITHHOLDING.


             SIGNATURE______________               DATE  ______________



             NAME (Please Print):_______________________________________________

             ADDRESS (Please Print)_____________________________________________

- --------------------------------------------------------------------------------

NOTE:    FAILURE TO COMPLETE AND RETURN THIS  SUBSTITUTE  W-9 FORM MAY RESULT IN
         BACKUP  WITHHOLDING  OF 31% OF ANY PAYMENTS MADE TO YOU PURSUANT TO THE
         OFFER.  PLEASE REVIEW THE ENCLOSED  "GUIDELINES  FOR  CERTIFICATION  OF
         TAXPAYER  IDENTIFICATION  NUMBER  SUBSTITUTE  FORM W-9" FOR  ADDITIONAL
         DETAILS.

YOU MUST COMPLETE THE FOLLOWING  CERTIFICATE IF YOU CHECKED THE BOX IN PART 3 OF
SUBSTITUTE FORM W-9.

- --------------------------------------------------------------------------------

             CERTIFICATE OF AWAITING  TAXPAYER  IDENTIFICATION  NUMBER

          I certify  under  penalties of perjury that a taxpayer  identification
number has not been issued to me, and either (1) I have mailed or  delivered  an
application  to  receive a  Taxpayer  Identification  Number to the  appropriate
Internal Revenue Service Center or Social Security  Administration Office or (2)
I intend to mail or deliver an application in the near future. I understand that
if I do not provide a taxpayer identification number by the time of payment, 31%
of all  reportable  payments made to me will be withheld,  but that such amounts
will be refunded to me if I then provide a Taxpayer Identification Number within
sixty (60) days.

SIGNATURE_________________________________________________  DATE________________

NAME (PLEASE PRINT)_______________________________________

ADDRESS (PLEASE PRINT)____________________________________
- --------------------------------------------------------------------------------


                          NOTICE OF GUARANTEED DELIVERY
                       To Tender and Consent in Respect of
                11-5/8% Senior Notes due June 15, 2002, Series B
                                       of
                        AMERICOMM DIRECT MARKETING, INC.
                                 Pursuant to the
              Offer to Purchase and Consent Solicitation Statement
                              dated August 10, 1998

This Notice of Guaranteed  Delivery,  or one  substantially  in the form hereof,
must be used to tender the 11-5/8% Senior Notes due June 15, 2002, Series B (the
"Notes") of  AmeriComm  Direct  Marketing,  Inc.  (formerly  National  Fiberstok
Corporation)  (the  "Company")  pursuant  to the Offer (as  defined  below)  and
consent to the Proposed  Amendments if (i) certificates  representing such Notes
are not lost but are not  immediately  available,  (ii) time will not permit the
Consent and Letter of  Transmittal  with respect to the Notes (the  "Consent and
Letter of Transmittal"),  certificates representing Notes and all other required
documents to reach  Wilmington  Trust  Company (the  "Depositary")  prior to the
Consent Date or Expiration  Date, as  applicable,  or (iii) the  procedures  for
book-entry  transfer  cannot  be  completed  prior  to the  Consent  Date or the
Expiration  Date,  as  applicable.  This Notice of  Guaranteed  Delivery  may be
delivered by hand or mail or transmitted  by telegram or facsimile  transmission
to the  Depositary.  Capitalized  terms  used but not  defined  herein  have the
meanings  ascribed  to them in the  Statement  and the  Consent  and  Letter  of
Transmittal.

- --------------------------------------------------------------------------------
THIS OFFER WILL EXPIRE AT 11:59 P.M.,  NEW YORK CITY TIME, ON FRIDAY,  SEPTEMBER
4,  1998,  OR SUCH  LATER TIME AND DATE,  WHICH  SHALL BE NO  EARLIER  THAN FIVE
BUSINESS DAYS FOLLOWING THE CONSENT DATE (AS HEREINAFTER  DEFINED), TO WHICH THE
OFFER IS EXTENDED (SUCH TIME AND DATE, THE "EXPIRATION  DATE"). THE SOLICITATION
WILL EXPIRE AT 5:00 P.M.,  NEW YORK CITY TIME,  ON FRIDAY,  AUGUST 21, 1998,  OR
SUCH LATER TIME AND DATE TO WHICH THE  SOLICITATION  IS EXTENDED  (SUCH TIME AND
DATE, THE "CONSENT DATE"). HOLDERS OF NOTES (AS HEREINAFTER DEFINED) MUST TENDER
THEIR  NOTES  AND  PROVIDE  THEIR  CONSENTS  TO  THE  PROPOSED   AMENDMENTS  (AS
HEREINAFTER  DEFINED) ON OR PRIOR TO THE EXPIRATION DATE IN ORDER TO RECEIVE THE
OFFER  CONSIDERATION  AND TENDER  THEIR NOTES AND PROVIDE  THEIR  CONSENTS ON OR
PRIOR  TO THE  CONSENT  DATE  IN  ORDER  TO  RECEIVE  THE  CONSENT  PAYMENT  (AS
HEREINAFTER  DEFINED).   THE  COMPANY  INTENDS  TO  CAUSE  THE  EXECUTION  OF  A
SUPPLEMENTAL  INDENTURE  CONTAINING  THE  PROPOSED  AMENDMENTS  AT  OR  PROMPTLY
FOLLOWING THE CONSENT DATE.  TENDERED NOTES MAY BE WITHDRAWN AND CONSENTS MAY BE
REVOKED AT ANY TIME AT OR PRIOR TO THE CONSENT DATE, BUT NOT THEREAFTER.
- --------------------------------------------------------------------------------

                        The Depositary for the Offer is:

                            WILMINGTON TRUST COMPANY
<TABLE>
<CAPTION>



         BY FACSIMILE:                      BY HAND:               BY REGISTERED OR CERTIFIED
                                                                 MAIL OR BY OVERNIGHT COURIER:
<S>                                <C>                             <C>
   Wilmington Trust Company         Wilmington Trust Company
Corporate Trust Administration       Attn: Corporate Trust          Wilmington Trust Company
                                           Operations                  Attn: Kristin Long
          Facsimile:                c/o Harris Trust Company           Corporate Trust &
        (302) 651-1079               of New York, as Agent           Administration Window
                                        75 Water Street             1100 North Market Street
     Confirm by Telephone:             New York, NY 10004             Rodney Square North
        (302) 651-1562                                                Wilmington, Delaware
         Kristin Long                                                      19890-0001

</TABLE>


           DELIVERY OF THIS NOTICE OF  GUARANTEED  DELIVERY TO AN ADDRESS  OTHER
THAN  AS  SET  FORTH  ABOVE,  OR  TRANSMISSION  OF  INSTRUCTIONS  VIA  FACSIMILE
TRANSMISSION  OTHER  THAN  AS SET  FORTH  ABOVE,  WILL  NOT  CONSTITUTE  A VALID
DELIVERY.

           THIS FORM IS NOT TO BE USED TO GUARANTEE  SIGNATURES.  IF A SIGNATURE
ON A CONSENT  AND LETTER OF  TRANSMITTAL  IS  REQUIRED  TO BE  GUARANTEED  BY AN
"ELIGIGLE  INSTITUTION" UNDER THE INSTRUCTIONS THERETO, SUCH SIGNATURE GUARANTEE
MUST APPEAR IN THE APPLICABLE SPACE PROVIDED IN THE SIGNATURE BOX ON THE CONSENT
AND LETTER OF TRANSMITTAL.

Ladies and Gentlemen:

           By execution  hereof,  the  undersigned  acknowledges  receipt of the
Offer to Purchase and Consent Solicitation Statement (as the same may be amended
or  supplemented  from time to time, the  "Statement")  of the Company,  and the
accompanying  Consent and Letter of Transmittal  and  instructions  thereto (the
"Consent and Letter of  Transmittal"),  which together  constitute the Company's
Solicitation  of Consents and offer to purchase for cash all of the Notes,  upon
the terms and  subject  to the  conditions  set forth in the  Statement  and the
Consent and Letter of Transmittal (the "Offer").

           Upon the terms and subject to the conditions of the Statement and the
Consent and Letter of Transmittal,  the undersigned hereby delivers Consents and
tenders to the Company the principal amount of Notes indicated below pursuant to
the guaranteed delivery procedures  described in the Statement under the caption
"Procedures for Tendering Notes and Delivering Consents -- Guaranteed Delivery".

           All  authority  conferred or agreed to be conferred by this Notice of
Guaranteed  Delivery  shall survive the death,  incapacity or dissolution of the
undersigned and every obligation of the undersigned under the Consent and Letter
of  Transmittal  shall  be  binding  upon  the  undersigned's  heirs,   personal
representatives,  executors,  administrators,  successors,  assigns, trustees in
bankruptcy and other legal representatives.


<PAGE>

                              PLEASE SIGN AND COMPLETE

          This Notice of Guaranteed  Delivery  must be signed by the  registered
holder(s) of Notes  exactly as their  name(s)  appear(s) on  certificate(s)  for
Notes or, if tendered by a  participant  in the  Book-Entry  Transfer  Facility,
exactly as such  participant's name appears on a security position listing it as
the  owner of such  Notes,  or by  person(s)  authorized  to  become  registered
holder(s)  by  endorsements  and  documents  transmitted  with  this  Notice  of
Guaranteed  Delivery.  If  signature is by a trustee,  executor,  administrator,
guardian, attorney-in-fact, officer of a corporation or other person acting in a
fiduciary  or  representative  capacity,  such  person must set forth his or her
name,  address and capacity as indicated below and submit evidence  satisfactory
to the Company of such person's authority so to act.

- ------------------------------------------     ---------------------------------
Aggregate Principal Amount of Notes            Name(s) of Registered Holder(s):
Tendered:                                      _________________________________
__________________________________________     _________________________________
Certificate Nos. (if available):__________     Address of Registered Holder(s)
Window Ticket No. (if any):_______________     including the Zip Code:
                                               _________________________________
If the Notes will be tendered by book-entry    _________________________________
transfer at The Depository Trust Company,      Area Code and Tel. No.:__________
please provide the following information:      Name(s) of Authorized Signatory:
                                               _________________________________
Account Number:___________________________     _________________________________
Transaction Code Number:__________________     Capacity:________________________
Dated:____________________________________     Address of Authorized Signatory:
                                               _________________________________
                                               _________________________________
                                               Area Code and Tel. No.:__________
                                               Signature(s) of Registered Holder
                                               or Authorized Signatory:
                                               _________________________________
                                               _________________________________
                                              
- ------------------------------------------     ---------------------------------

<PAGE>





                                    GUARANTEE
                    (Not to be used for signature guarantee)

      The undersigned, a bank, broker, dealer, credit union, savings association
or other  entity  that is a member of the  Security  Transfer  Agents  Medallion
Program or the Stock  Exchange  Medallion  Program (an  "Eligible  Institution")
hereby (i)  represents  that each holder of Notes on whose behalf this tender is
being made "own(s)" the Notes  tendered  hereby within the meaning of Rule 14e-4
under the Securities Exchange Act of 1934, as amended, (ii) represents that such
tender of Notes complies with such Rule 14e-4 and (iii) guarantees to deliver to
the Depositary  either the certificates  representing the Notes tendered hereby,
in proper form for  transfer,  or a Book-Entry  Confirmation  (as defined in the
Statement)  of a  transfer  of such  Notes,  in any such  case  together  with a
properly  completed and duly executed  Consent and Letter of  Transmittal,  or a
manually signed facsimile thereof, with any required signature  guarantees,  and
any other documents required by the Consent and Letter of Transmittal within two
New York Stock Exchange trading days after the date hereof.

The Eligible Institution that completes this form must communicate the guarantee
to the  Depositary  and must deliver the Consent and Letter of  Transmittal  and
certificates  for the  Notes to the  Depositary  within  the time  period  shown
herein.  Failure  to do so  could  result  in  financial  loss to such  Eligible
Institution.

- --------------------------------------------------------------------------------
Name of Firm: ______________________
                                            _________________________________
Address:____________________________        (Authorized Signature)
                                            Name:____________________________
____________________________________
        (including Zip Code)                Title:___________________________
      

                                            Date_____________________________
Area Code and Tel. No.:_____________

- --------------------------------------------------------------------------------
      NOTE: DO NOT SEND NOTES WITH THIS NOTICE. NOTES SHOULD BE SENT TO THE
     DEPOSITARY TOGETHER WITH A PROPERLY COMPLETED AND DULY EXECUTED CONSENT
           AND LETTER OF TRANSMITTAL AND ANY OTHER REQUIRED DOCUMENTS.

<PAGE>


                 INSTRUCTIONS FOR NOTICE OF GUARANTEED DELIVERY

          1.  Delivery  of  this  Notice  of  Guaranteed  Delivery.  A  properly
completed and duly  executed copy of this Notice of Guaranteed  Delivery and any
other documents required by this Notice of Guaranteed  Delivery must be received
by the  Depositary  at its address set forth herein prior to the Consent Date or
the  Expiration  Date, as  applicable.  The method of delivery of this Notice of
Guaranteed Delivery and any other required documents to the Depositary is at the
election and risk of the Holder.  If delivery is by mail,  it is suggested  that
Holders use properly insured registered mail, return receipt requested, properly
insured,  and that the  mailing be made  sufficiently  in advance of the Consent
Date or the Expiration Date, as applicable, to permit delivery to the Depositary
prior to such date.  Instead of delivery by mail, it is recommended that Holders
use an overnight or hand  delivery  service.  Delivery  will be deemed made when
actually  received  or  confirmed  by the  Depositary.  For  description  of the
guaranteed delivery  procedures,  see Instruction 1 of the Consent and Letter of
Transmittal.

          2. Signatures on this Notice of Guaranteed Delivery. If this Notice of
Guaranteed Delivery is signed by the registered  holder(s) of the Notes referred
to herein,  the signature(s)  must correspond with the name(s) as written on the
face  of  the  certificates  without  alteration,  enlargement,  or  any  change
whatsoever.  If this Notice of Guaranteed Delivery is signed by a participant in
the Book-Entry  Transfer Facility whose name is shown as the owner of the Notes,
the  signature  must  correspond  with the name shown on the  security  position
listing as the owner of the Notes.

          If this Notice of Guaranteed Delivery is signed by a person other than
the registered  holder(s) of any Notes listed or a participant of the Book-Entry
Transfer  Facility,  this Notice of Guaranteed  Delivery must be  accompanied by
appropriate bond powers,  signed as the name of the registered holder(s) appears
on the Notes or signed as the name of the  participant  shown on the  Book-Entry
Transfer Facility's security position listing.

          If  this  Notice  of  Guaranteed  Delivery  is  signed  by a  trustee,
executor, administrator,  guardian, attorney-in-fact,  officer of a corporation,
or other person acting in a fiduciary or  representative  capacity,  such person
should so  indicate  when  signing  and submit  with the  Consent  and Letter of
Transmittal  evidence  satisfactory to the Company of such person's authority to
so act.

          3. Requests for Assistance or Additional Copies. Questions relating to
the  procedure  for  delivering  Consents and  tendering  Notes and requests for
assistance  or  additional  copies of the  Statement,  this Notice of Guaranteed
Delivery  and any other  documents  related to the Offer may be  directed to the
Depositary,  the Dealer Manager or the Information  Agent, each of whose address
and telephone  number  appears on the back cover of the  Statement.  Holders may
also contact  their  broker,  dealer,  commercial  bank,  trust company or other
nominee for assistance concerning the Offer.


                        AMERICOMM DIRECT MARKETING, INC.
                           Offer to Purchase for Cash
          Any and All of its Outstanding 11-5/8% Senior Notes due June
               15, 2002, Series B and Solicitation of Consents for
                       Amendment of the Related Indenture

- --------------------------------------------------------------------------------
THIS OFFER WILL EXPIRE AT 11:59 P.M.,  NEW YORK CITY TIME, ON FRIDAY,  SEPTEMBER
4,  1998,  OR SUCH  LATER TIME AND DATE,  WHICH  SHALL BE NO  EARLIER  THAN FIVE
BUSINESS DAYS FOLLOWING THE CONSENT DATE (AS HEREINAFTER  DEFINED), TO WHICH THE
OFFER IS EXTENDED (SUCH TIME AND DATE, THE "EXPIRATION  DATE"). THE SOLICITATION
WILL EXPIRE AT 5:00 P.M.,  NEW YORK CITY TIME,  ON FRIDAY,  AUGUST 21, 1998,  OR
SUCH LATER TIME AND DATE TO WHICH THE  SOLICITATION  IS EXTENDED  (SUCH TIME AND
DATE, THE "CONSENT DATE"). HOLDERS OF NOTES (AS HEREINAFTER DEFINED) MUST TENDER
THEIR  NOTES  AND  PROVIDE  THEIR  CONSENTS  TO  THE  PROPOSED   AMENDMENTS  (AS
HEREINAFTER  DEFINED) ON OR PRIOR TO THE EXPIRATION DATE IN ORDER TO RECEIVE THE
OFFER  CONSIDERATION  AND TENDER  THEIR NOTES AND PROVIDE  THEIR  CONSENTS ON OR
PRIOR  TO THE  CONSENT  DATE  IN  ORDER  TO  RECEIVE  THE  CONSENT  PAYMENT  (AS
HEREINAFTER  DEFINED).   THE  COMPANY  INTENDS  TO  CAUSE  THE  EXECUTION  OF  A
SUPPLEMENTAL  INDENTURE  CONTAINING  THE  PROPOSED  AMENDMENTS  AT  OR  PROMPTLY
FOLLOWING THE CONSENT DATE.  TENDERED NOTES MAY BE WITHDRAWN AND CONSENTS MAY BE
REVOKED AT ANY TIME AT OR PRIOR TO THE CONSENT DATE, BUT NOT THEREAFTER.
- --------------------------------------------------------------------------------

TO BROKERS, DEALERS, COMMERCIAL BANKS,
TRUST COMPANIES AND OTHER NOMINEES:

          We are enclosing  herewith the materials  listed below relating to the
offer  by  AmeriComm  Direct  Marketing,   Inc.   (formerly  National  Fiberstok
Corporation)  (the  "Company")  to  purchase  for  cash  all  of  the  Company's
outstanding  11-5/8% Senior Notes due June 15, 2002, Series B (the "Notes"),  at
the purchase  price  therefor (the  "Purchase  Price") set forth in the Offer to
Purchase and Consent Solicitation Statement,  dated August 10, 1998 (as the same
may be amended or supplemented from time to time, the "Statement"), plus accrued
and unpaid  interest,  if any, to the  Expiration  Date (subject to the right of
holders of record on a record date to receive interest on the relevant  interest
payment  date).  The offer to  purchase  Notes on the terms and  subject  to the
conditions  set  forth  in the  Statement  and  in the  Consent  and  Letter  of
Transmittal  (the  "Consent  and Letter of  Transmittal")  is referred to as the
"Offer".   In  conjunction  with  the  Offer,  the  Company  is  soliciting  the
("Solicitation")  consents (the  "Consents")  of  registered  holders  (each,  a
"Holder"  and,  collectively,  the  "Holders")  of at  least a  majority  of the
aggregate  principal  amount  of  the  outstanding  Notes  to  certain  proposed
amendments (the "Proposed  Amendments")  to the Indenture,  dated as of June 15,
1996 (as supplemented, the "Indenture"),  between the Company (formerly National
Fiberstok  Corporation),  as issuer,  the parties named  therein and  Wilmington
Trust  Company,  as trustee  (the  "Trustee"),  pursuant to which the Notes were
issued. Capitalized terms used but not defined herein have the meanings ascribed
to them in the Statement and the Consent and Letter of Transmittal.

          We are  asking  you to contact  your  clients  for whom you hold Notes
registered  in your name or in the name of your  nominee.  In  addition,  we are
asking you to contact your clients who, to your knowledge, hold Notes registered
in their own name.

          Enclosed  for your  information  and use are  copies of the  following
documents:

          1. The Statement dated August 10, 1998;

          2. A  Consent  and  Letter  of  Transmittal  for  your use and for the
information  of your clients,  together with  Guidelines  for  Certification  of
Taxpayer  Identification  Number on Substitute  Form W-9  providing  information
relating to backup U.S. Federal income tax withholding;

          3. A form  of  letter  that  may be sent to  your  clients  for  whose
accounts  you hold Notes  registered  in your name or the name of your  nominee,
with space provided for obtaining the clients'  instructions  with regard to the
Offer; and

          4. A Notice of Guaranteed Delivery for the Notes.

          WE URGE YOU TO CONTACT YOUR  CLIENTS AS PROMPTLY AS POSSIBLE.  HOLDERS
OF NOTES MUST (I) DELIVER  THEIR  CONSENTS  PRIOR TO THE CONSENT DATE TO RECEIVE
THE  CONSENT  PAYMENT  AND (II)  TENDER  THEIR  NOTES  PRIOR TO 5:00 P.M. ON THE
EXPIRATION DATE TO RECEIVE THE PURCHASE  PRICE.  PLEASE NOTE THAT THE OFFER WILL
EXPIRE AT 11:59 P.M., NEW YORK CITY TIME, ON SEPTEMBER 4, 1998.

          The Offer and payment for the Notes are conditioned  upon, among other
things,  receipt by the Depositary of valid and unrevoked  Consents from Holders
of at least a  majority  in  principal  amount of Notes  then  outstanding  (the
"Requisite Consents").

          In all cases,  the  applicable  Purchase  Price will be paid for Notes
accepted  for purchase  pursuant to the Offer only after  timely  receipt by the
Depositary of such Notes (or  confirmation of book-entry  transfer of such Notes
into the Depositary's account at the Book-Entry Transfer Facility (as defined in
the  Statement)),  a Consent and Letter of Transmittal  (or facsimile  thereof),
properly completed and validly executed,  or, if applicable,  an Agent's Message
(as defined in the  Statement)  in lieu of a Consent and Letter of  Transmittal,
and any other required documents.  In addition, the Consent Payment will be paid
for those Consents which have been validly  delivered and not validly revoked at
or prior to the Consent Date,  with such payment to be made on the Payment Date,
provided  that the Notes are accepted  for payment  pursuant to the terms of the
Offer.

          If holders of Notes wish to tender,  but it is impracticable  for them
to forward their Notes or other required documents prior to the Expiration Date,
a tender  may be  effected  by  following  the  guaranteed  delivery  procedures
described in the Statement under the heading "Procedures for Tendering Notes and
Delivering Consents -- Guaranteed Delivery."

          WE URGE YOU TO CONTACT  YOUR  CLIENTS AS PROMPTLY AS POSSIBLE IN ORDER
TO OBTAIN THEIR INSTRUCTIONS.

          The Company will not pay any fees or commissions to any broker, dealer
or  other  person  (other  than  the  Depositary,  the  Dealer  Manager  and the
Information  Agent) in  connection  with the  solicitation  of  tenders of Notes
pursuant to the Offer.  However,  the Company will  reimburse  you for customary
mailing and handling  expenses incurred by you in forwarding any of the enclosed
materials to your clients. The Company will pay or cause to be paid any transfer
taxes  payable with respect to the transfer of Notes to it,  except as otherwise
provided in Instruction 7 of the Consent and Letter of Transmittal.

          Any  inquiries  you may have  with  respect  to the  Offer  should  be
addressed to, and  additional  copies of the enclosed  materials may be obtained
from the  Depositary,  the  Dealer  Manager  or the  Information  Agent,  at the
addresses  and  telephone  numbers  set  forth  on the back  cover of the  Offer
Statement.

                                                Very truly yours,

                                                AMERICOMM DIRECT MARKETING, INC.

          NOTHING CONTAINED HEREIN OR IN THE ENCLOSED DOCUMENTS SHALL CONSTITUTE
YOU OR ANY  OTHER  PERSON  THE  AGENT  OF THE  COMPANY,  THE  DEPOSITARY  OR ANY
AFFILIATE  OF ANY OF THEM,  OR  AUTHORIZE  YOU OR ANY  OTHER  PERSON  TO USE ANY
DOCUMENT OR TO MAKE ANY  STATEMENT ON BEHALF OF ANY OF THEM IN  CONNECTION  WITH
THE  OFFER  OTHER  THAN THE  ENCLOSED  DOCUMENTS  AND THE  STATEMENTS  CONTAINED
THEREIN.


                        AMERICOMM DIRECT MARKETING, INC.
                           Offer to Purchase for Cash
          Any and All of its Outstanding 11-5/8% Senior Notes due June
               15, 2002, Series B and Solicitation of Consents for
                       Amendment of the Related Indenture



To Our Clients:


          Enclosed  for your  consideration  is an Offer to Purchase and Consent
Solicitation  Statement  dated  August  10,  1998 (as the same may be amended or
supplemented  from time to time,  the  "Statement")  and a Consent and Letter of
Transmittal (the "the "Consent and Letter of Transmittal" and, together with the
Statement,  the "Offer")  relating to the offer by AmeriComm  Direct  Marketing,
Inc. (formerly  National Fiberstok  Corporation) (the "Company") to purchase for
cash any and all of its 11-5/8%  Senior Notes due June 15,  2002,  Series B (the
"Notes")  at the  purchase  price  therefor  set  forth  in the  Statement  (the
"Purchase Price"),  plus accrued and unpaid interest,  if any, to the Expiration
Date  (subject  to the right of  holders  of record on a recent  date to receive
interest on the relevant  interest payment date) (as defined) upon the terms and
subject  to the  conditions  set  forth in the  Statement  and the  accompanying
Consent and Letter of Transmittal. In conjunction with the Offer, the Company is
soliciting (the "Solicitation")  consents (the "Consents") of registered holders
(each,  a "Holder" and,  collectively,  the "Holders") of at least a majority of
the aggregate  principal  amount of the  outstanding  Notes to certain  proposed
amendments (the "Proposed  Amendments")  to the Indenture,  dated as of June 15,
1996 (as supplemented, the "Indenture"),  between the Company (formerly National
Fiberstok  Corporation),  as issuer,  the parties named  therein and  Wilmington
Trust  Company,  as trustee  (the  "Trustee"),  pursuant to which the Notes were
issued. Capitalized terms used but not defined herein have the meanings ascribed
to them in the Statement and the Consent and Letter of Transmittal.

          The Offer and payment for the Notes are conditioned  upon, among other
things,  receipt by the Depositary of valid and unrevoked  Consents from Holders
of at least a  majority  in  principal  amount of Notes  then  outstanding  (the
"Requisite Consents").

          We are the holder of record of Notes held by us for your own  account.
A tender of such Notes and the  delivery of  Consents  can be made only by us as
the holder of record and pursuant to your  instructions.  The Consent and Letter
of Transmittal is furnished to you for your  information only and cannot be used
by you to deliver Consents and tender Notes held by us for your account.

          We  request  instructions  as to  whether  you wish to have us deliver
Consents  and tender on your  behalf any or all of the Notes held by us for your
account,  upon  the  terms  and  subject  to the  conditions  set  forth  in the
Solicitation and the Offer.

Your attention is directed to the following:

          1. Tender of Notes may be withdrawn,  and Consents may be revoked,  at
any time on or prior to the later to occur of (i) 5:00 p.m., New York City time,
on August 21,  1998 if on such date at such time the Company  has  received  the
Requisite  Consents  and the  Supplemental  Indenture  relating to the  Proposed
Amendments  has been executed by the Company and the Trustee and (ii) 5:00 p.m.,
New York City time on the first  date  thereafter  that the  Company  shall have
received  the  Requisite  Consents  and  such  Supplemental  Indenture  has been
executed (such time and date, as the same may be extended,  the "Consent Date").
The Offer will expire at 11:59 p.m.,  New York City time,  on September 4, 1998,
unless  extended  (such  time  and  date,  as  the  same  may be  extended,  the
"Expiration  Date").  If you  desire to  deliver  Consents  and tender any Notes
pursuant to the Offer, we must receive your instructions in ample time to permit
us to effect a delivery of Consents and tender of Notes on your behalf. You must
validly tender your Notes and thereby  deliver your Consent prior to the Consent
Date to receive  the  Purchase  Price and the  Consent  Payment.  If you validly
tender your Notes after the Consent  Date but before the  Expiration  Date,  you
will receive only the Purchase Price.

          2.  Consummation  of the  Offer  and  execution  of  the  Supplemental
Indenture relating to the proposed  Amendments may have adverse  consequences to
non-tendering  Holders,  including  that (i) the reduced  amount of  outstanding
Notes as a result of the Offer may  adversely  affect  the  market  price of the
Notes and the already limited trading market and limited liquidity of the Notes;
and (ii) the  amendments  to the  Indenture  will  eliminate  or lessen  certain
restrictive covenants contained in the Indenture.

          If you wish to have us deliver  Consents and tender any or all of your
Notes,  please so instruct us by  completing,  executing and returning to us the
instruction  form contained in this letter.  If you authorize the tender of your
Notes,  all such Notes  will be  tendered  unless  otherwise  specified  in your
instructions.  Your  instructions  should be  forwarded  to us in ample  time to
permit us to deliver  Consents  and submit a tender on your behalf  prior to the
Consent Date or to submit a tender on your behalf prior to the Expiration  Date,
as applicable. The Offer is made solely by the Statement and related Consent and
Letter  of  Transmittal  and  does  not  constitute  an  offer  to  buy  or  the
solicitation  of an offer to sell the Notes in any  circumstances  in which such
offer or solicitation is unlawful.

<PAGE>

                        Instructions with Respect to the
                        AMERICOMM DIRECT MARKETING, INC.
                           Offer to Purchase for Cash
 Any and All of its Outstanding 11-5/8% Senior Notes due June 15, 2002, Series B

          The undersigned acknowledge(s) receipt of your letter and the enclosed
Offer to Purchase and Consent  Solicitation  Statement (the "Statement") and the
related  Consent  and  Letter  of  Transmittal   (the  "Consent  and  Letter  of
Transmittal"),  in connection with the Solicitation of Consents and the offer by
AmeriComm  Direct  Marketing,  Inc.  to  purchase  for  cash  any and all of its
outstanding  11-5/8% Senior Notes due June 15, 2002, Series B (the "Notes") upon
the terms and  conditions  set forth in the  Statement  and related  Consent and
Letter of Transmittal.

          This will  instruct you to deliver  Consents and tender the  aggregate
principal amount of Notes indicated below held by you for the account or benefit
of the  undersigned  (or,  if no  amount  is  indicated  below,  for  all of the
aggregate  principal  amount of Notes held by you for the  account or benefit of
the  undersigned)  upon the terms and subject to the conditions set forth in the
Statement and related Consent and Letter of Transmittal.

                                   SIGN HERE
Aggregate Principal Amount of
Notes to be Tendered*              _________________________________
                                   _________________________________
                                   _________________________________
                                   Signature(s)


_______________________            _________________________________
                                   _________________________________
                                   Please Type or Print Name(s)

                                   Dated: _______________, 1998

                                   _________________________________
                                   _________________________________
                                   Please Type or Print Address and Zip Code

                                   _________________________________
                                   Area Code and Telephone Number

                                   _________________________________
                                   Taxpayer Identification or
                                   Social Security Number


________________________

*     Unless otherwise  indicated,  it will be assumed that you intend for us to
      tender for all of the aggregate  principal  amount of Notes held by us for
      your account or benefit.


             GUIDELINES FOR CERTIFICATION OF TAXPAYER IDENTIFICATION
                          NUMBER ON SUBSTITUTE FORM W-9

Guidelines for Determining the Proper Identification Number to Give the Payer --
Social  Security  numbers  have  nine  digits  separated  by two  hyphens:  i.e.
000-00-0000.  Employer identification numbers have nine digits separated by only
one hyphen: i.e.  00-0000000.  The table below will help determine the number to
give the payer.

<TABLE>
<CAPTION>
_____________________________________________________________________________________________________________________

                                                                                           Give the
                              Give the SOCIAL                                              EMPLOYER
                              SECURITY                                                     IDENTIFICATION
For this type of account      number of:                   For this type of account        number of:
_____________________________________________________________________________________________________________________
<S>                           <C>                          <C>                             <C>
1.   An individual's account  The individual               6.    A valid trust, estate,    Legal entity (Do not
                                                                 or pension trust          furnish the taxpayer
                                                                                           identification number of
                                                                                           the personal
                                                                                           representative or
                                                                                           trustee unless the legal
                                                                                           entity itself is not
                                                                                           designated in the
                                                                                           account title).(4)

2.   Two       or       more  The actual owner of the      7.    Corporate account         The corporation
     individuals      (joint  account or, if combined
     account)                 funds, the first
                              individual on the
                              account(1)

3.   Custodian account of a   The minor(2)                 8.    Association, club,        The organization
     minor (Uniform Gift to                                      religious, charitable,
     Minors Act)                                                 educational or other
                                                                 tax-exempt organization
                                                                 account

4.   a. The usual             The grantor-trustee(1)       9.    Partnership account       The partnership
     revocable savings trust 
     account (grantor is 
     also trustee)
                              The actual owner(1)          10.   A broker or registered    The broker or nominee
                                                                 nominee
     b.  So-called trust
     account that is not a
     legal or valid trust
     under State law

5.   Sole proprietorship      The owner(3)                 11.   Account with the          The public entity
     account                                                     Department of
                                                                 Agriculture  in
                                                                 the  name  of a
                                                                 public   entity
                                                                 (such    as   a
                                                                 State  or local
                                                                 government,
                                                                 School district
                                                                 or prison) that
                                                                 receives
                                                                 agricultural
                                                                 program
                                                                 payments

_____________________________________________________________________________________________________________________

</TABLE>

(1)  List first and circle the name of the person whose number you furnish.

(2)  Circle the minor's name and furnish the minor's social security number.

(3)  You must show your individual name, but you may also enter your business or
     "doing business as" name. You may use either your social security number or
     employer identification number.

(4)  List  first and  circle  the name of the legal  trust,  estate,  or pension
     trust.

Note:  If no name is circled when there is more than one name listed, the number
       will be considered to be that of the first name listed.

<PAGE>


             GUIDELINES FOR CERTIFICATION OF TAXPAYER IDENTIFICATION
                          NUMBER ON SUBSTITUTE FORM W-9
                                     Page 2





How to Obtain a TIN

If you don't  have a  taxpayer  identification  number  or you  don't  know your
number,  obtain Form SS-5,  Application  for a Social  Security  Number Card for
individuals,  or Form SS-4, Application for Employer  Identification Number (for
business  and other  entities),  or Form  W-7,  Application  for IRS  Individual
Taxpayer  Identification  Number (for  certain  resident  aliens),  at the local
office of the Social Security Administration or the Internal Revenue Service and
apply for a number.

If you return the  Substitute  Form W-9 with the  "Awaiting  TIN" box checked in
Part 3, you must  provide  the payer with a  Certificate  of  Awaiting  Taxpayer
Identification  Number and, within 60 days, a TIN. If you do not provide the TIN
by the date of payment, 31% of all reportable payments will be withheld. If your
certified  TIN is received  within the 60-day period and you were not subject to
backup  withholding during that period, the amounts withheld will be refunded to
you. If no certified  TIN is provided to the payer  within 60 days,  the amounts
withheld will be paid to the IRS.

As soon as you receive your TIN,  complete another  Substitute Form W-9, include
your TIN, sign and date the form, and give it to the payer.

For interest, dividends and broker transactions, you must sign the certification
or backup  withholding will apply. If you are subject to backup  withholding and
you are merely  providing your correct TIN to a payer, you must cross out item 2
in the certification before signing the form.

Payees Exempt from Backup Withholding

Payees  specifically  exempted  from backup  withholding  on ALL payments by the
payer include the following:

    o  A corporation.

    o  A financial institution.

    o  An organization  exempt from tax under section  501(a),  or an individual
       retirement  plan, or a custodial  account under section  403(b)(7) if the
       account satisfies the requirements of Section 401(f)(2).

    o  The United States or any agency or instrumentality thereof.

    o  A State,  the District of Columbia,  a possession of the United States or
       any political subdivision or instrumentality thereof.

    o  A foreign government, a political subdivision of a foreign government, or
       any agency or instrumentality thereof.

    o  An international organization or any agency or instrumentality thereof.

    o  A registered dealer in securities or commodities  registered in the U.S.,
       the District of Columbia or a possession of the U.S.

    o  A real estate investment trust.

    o  A common trust fund operated by a bank under section 584(a).

    o  An entity  registered  at all times under the  Investment  Company Act of
       1940.

    o  A foreign central bank of issue.

Payments of dividends  and patronage  dividends not generally  subject to backup
withholding include the following:

    o  Payments to nonresident aliens subject to withholding under section 1441.

    o  Payments to partnerships  not  engaged  in a trade  or  business  in  the
       U.S. and  which  have at  least  one nonresident partner.

    o  Payments of patronage dividends  where the amount received is not paid in
       money.

    o  Payments made by certain foreign organizations.

    o  Section 404(K) payments made by an ESOP.

Payments of interest not  generally  subject to backup  withholding  include the
following:

    o  Payments of interest on obligations issued by individuals.  Note: You are
       subject to information  reporting if this interest is $600 or more and is
       paid  in  the  course  of  the  payer's  trade  or  business  and  backup
       withholding if you have not provided your correct TIN to the payer.

    o  Payments of tax-exempt  interest  (including  exempt  interest  dividends
       under section 852).

    o  Payments described in section 6049(b) (5) to nonresident aliens.

    o  Payments on tax-free covenant bonds under section 1451.

    o  Payments made by certain foreign organizations.

    o  Mortgage interest paid by you.

Exempt payees  described above should file Substitute Form W-9 to avoid possible
erroneous backup withholding.  FILE THIS FORM WITH THE PAYER,  FURNISH YOUR TIN,
WRITE  "EXEMPT"  ON THE FACE OF THE FORM IN PART 2, SIGN AND DATE THE FORM,  AND
RETURN IT TO THE PAYER.

Certain payments,  other than interest,  dividends and patronage  dividends that
are not  subject  to  information  reporting  are also  not  subject  to  backup
withholding.  For details, see sections 6041, 6041A(a),  6042, 6044, 6045, 6049,
6050A and 6050N and the regulations thereunder.

Privacy Act Notice. Section 6109 requires most recipients of dividend,  interest
or other  payments  to give  their  correct  TIN to payers  who must  report the
payments to the IRS. The IRS uses the numbers for identification purposes and to
help  verify  the  accuracy  of tax  returns.  The IRS  may  also  provide  this
information to the  Department of Justice for civil and criminal  litigation and
to cities,  states and the  District  of  Columbia  to carry out their tax laws.
Payers must be given the TIN whether or not  recipients are required to file tax
returns.  Payers must generally  withhold 31% of taxable interest,  dividend and
certain other payments to a payee who does not furnish a taxpayer identification
number to a payer. Certain penalties may also apply.

Penalties

(1) Penalty for Failure to Furnish  TIN. -- If you fail to furnish  your correct
TIN to a payer, you are subject to a penalty of $50 for each such failure unless
your failure is due to reasonable cause and not to willful neglect.

(2) Civil Penalty for False  Information With Respect to Withholding.  -- If you
make a false  statement with no reasonable  basis which results in no imposition
of backup withholding, you are subject to a penalty of $500.

(3)  Criminal  Penalty  for  Falsifying  Information.  --  Willfully  falsifying
certifications or affirmations may subject you to criminal  penalties  including
fines and/or imprisonment.

(4) Misuse of TINS.  -- If the payer  discloses  or uses TIN's in  violation  of
Federal law, the payer may be subject to civil and criminal penalties.

FOR ADDITIONAL  INFORMATION  CONTACT YOUR TAX CONSULTANT OR THE INTERNAL REVENUE
SERVICE.


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission