NATIONAL FIBERSTOK CORP
10-K, 1998-03-31
CONVERTED PAPER & PAPERBOARD PRODS (NO CONTANERS/BOXES)
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     AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON MARCH 31, 1998

                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549

                                    FORM 10-K
(MARK ONE)
/ X /  ANNUAL  REPORT  PURSUANT  TO  SECTION  13 OR 15(D) OF THE
       SECURITIES  EXCHANGE ACT OF 1934 (FEE REQUIRED) For the fiscal
       year ended December 31, 1997

                                       OR

/   /  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
       SECURITIES EXCHANGE ACT OF 1934 (NO FEE REQUIRED)

                         COMMISSION FILE NUMBER 333-8925

                        AMERICOMM DIRECT MARKETING, INC.
                          5775 PEACHTREE DUNWOODY ROAD
                                   SUITE C-150
                             ATLANTA, GEORGIA 30342
                                 (404) 256-1123

INCORPORATED IN DELAWARE                                    IRS EMPLOYER
                                                   IDENTIFICATION NO. 23-2574778

          SECURITIES REGISTERED PURSUANT TO SECTION 12 (B) OF THE ACT:

TITLE OF EACH CLASS                               NAME OF EACH EXCHANGE ON: NONE
11 5/8% $100,000,000 SENIOR UNSECURED NOTES


       SECURITIES REGISTERED PURSUANT TO SECTION 12(G) OF THE ACT : NONE

INDICATE BY CHECK MARK WHETHER THE REGISTRANT (1) HAS FILED ALL REPORTS REQUIRED
TO BE FILED  BY  SECTION  13 OR 15 (D) OF THE  SECURITIES  EXCHANGE  ACT OF 1934
DURING THE PRECEDING 12 MONTHS (OR FOR SUCH SHORTER  PERIOD THAT THE  REGISTRANT
WAS  REQUIRED  TO FILE SUCH  REPORTS),  AND (2) HAS BEEN  SUBJECT TO SUCH FILING
REQUIREMENTS FOR THE PAST 90 DAYS. X YES    NO.
                                  ---    ---

INDICATE BY CHECK MARK IF DISCLOSURE OF DELINQUENT  FILERS  PURSUANT TO ITEM 405
OF REGULATION  S-K IS NOT CONTAINED  HEREIN,  AND WILL NOT BE CONTAINED,  TO THE
BEST OF REGISTRANT'S  KNOWLEDGE,  IN DEFINITIVE PROXY OR INFORMATION  STATEMENTS
INCORPORATED BY REFERENCE IN PART III OF THIS FORM 10-K OR ANY AMENDMENT TO THIS
FORM 10-K. ( )

THE  AGGREGATE  MARKET  VALUE OF  VOTING  STOCK  HELD BY  NON-AFFILIATES  OF THE
REGISTRANT WAS $46,178,412 BASED UPON THE PRICE AT WHICH THE OUTSTANDING  COMMON
STOCK WAS ORIGINALLY ISSUED.

AS OF DECEMBER 31, 1997,  THERE WERE 283,807 SHARES OF THE  REGISTRANT'S  COMMON
STOCK, PAR VALUE $0.01 PER SHARE OUTSTANDING.

<PAGE>
ITEM 1.  BUSINESS

     THIS REPORT ON FORM 10-K (THE "REPORT") CONTAINS FORWARD LOOKING STATEMENTS
WITHIN THE MEANING OF SECTION  27A OF THE  SECURITIES  ACT OF 1933.  DISCUSSIONS
CONTAINING  SUCH  FORWARD-LOOKING  STATEMENTS  MAY BE  FOUND IN ITEMS 1, 3 AND 7
HEREOF, AS WELL AS WITHIN THIS REPORT GENERALLY.  IN ADDITION, WHEN USED IN THIS
REPORT, THE WORDS "BELIEVES,"  "ANTICIPATES,"  "EXPECTS" AND SIMILAR EXPRESSIONS
ARE INTENDED TO IDENTIFY FORWARD LOOKING STATEMENTS. SUCH STATEMENTS ARE SUBJECT
TO A NUMBER OF RISKS AND  UNCERTAINTIES.  ACTUAL  RESULTS  IN THE  FUTURE  COULD
DIFFER  MATERIALLY FROM THOSE DESCRIBED IN THE  FORWARD-LOOKING  STATEMENTS AS A
RESULT OF  FLUCTUATIONS IN THE COST OF PAPER AND OTHER RAW MATERIALS USED BY THE
COMPANY,  CHANGES  IN  THE  ADVERTISING  AND  PRINTING  MARKETS,  THE  FINANCIAL
CONDITION OF THE COMPANY'S CUSTOMERS, THE CONDITION OF THE UNITED STATES ECONOMY
AND OTHER  MATTERS SET FORTH IN THE REPORT.  THE COMPANY DOES NOT  UNDERTAKE ANY
OBLIGATION   TO  PUBLICLY   RELEASE  THE  RESULTS  OF  ANY  REVISIONS  TO  THESE
FORWARD-LOOKING  STATEMENTS  THAT MAY BE MADE TO REFLECT  ANY  FUTURE  EVENTS OR
CIRCUMSTANCES.


GENERAL

     The  following  summary is qualified in its entirety by, and should be read
in conjunction with, the more detailed information and financial data, including
the financial  statements  and notes thereto,  appearing  elsewhere in this Form
10-K. Unless otherwise stated in this document,  references to (a) "the Company"
shall  mean  AmeriComm  Direct  Marketing,  Inc.,  a Delaware  corporation,  (b)
"Transkrit"  shall mean the former Transkrit  Corporation,  and its subsidiaries
which were  acquired on June 28,  1996,  (c) "LAI"  shall mean the former  Label
America, Inc., which was acquired on February 21, 1997,(d) "ADMI" shall mean the
former AmeriComm Direct Marketing, Inc., which was acquired on April 24, 1997.

     The Company  believes it provides a comprehensive  offering of products and
services  that  encompass  each  stage of the  direct  mail  marketing  process,
including the  identification  of target audiences,  information  processing and
database   management,   printing,   production  and  lettershop   services  and
fulfillment and response  analysis.  In addition,  the Company  produces a broad
range of  products  which  are  customized  to  target  direct  mail  customers,
including  custom pressure  sensitive  labels,  custom  envelopes and impact and
non-impact  mailers.  The  Company's  products are grouped  into four  principal
business areas that  accounted for the following  percentages of 1997 net sales:
direct mail products and services  (21%),  impact and non-impact  mailers (26%),
custom pressure sensitive labels (27%) and custom envelopes (26%).


HISTORY

     AmeriComm  Direct  Marketing,  Inc.  (the  Company)  was  formed in 1989 as
National  Fiberstok  Acquisition  Co.  ("NFAC")  by McCown  De Leeuw,  a private
investment firm specializing in buying and building middle market businesses. On
September 18, 1989,  NFAC  purchased the assets and assumed the  liabilities  of
National Fiberstok  Corporation  ("NFC"), a manufacturer of custom file folders.
NFAC was  organized  solely for the purpose of acquiring  the net assets of NFC.
Subsequent  to the  acquisition,  NFAC  changed  its  name  to  NFC.  Since  its
inception,  the Company has pursued an acquisition  strategy aimed at creating a
leading manufacturer of custom paper-based  communication products targeting the
direct mail and transaction processing industries. In 1992, the Company acquired
Diversified  Assembly,  Inc., a manufacturer  of expanding  envelopes,  pockets,
wallets and other products for the professional office, and also acquired Double
Envelope  Corporation,  a  manufacturer  and  distributor  of custom  envelopes,
catalog  bind-in  order  forms  and  pressure  sensitive  labels.  The  Company,
simultaneous  with the  acquisition of Double Envelope  Corporation,  became the
sole  subsidiary  of DEC  International,  Inc.,  the former  name of its holding
company. In 1996, the Company purchased Transkrit Corporation and its subsidiary
Label Art.  Transkrit,  founded in 1938, is a  manufacturer  and  distributor of
direct marketing products,  mailer forms and systems, as well as custom pressure
sensitive  labels.  In 1997, the Company  expanded its pressure  sensitive label
product line and geographic coverage with the purchase of Label America, Inc., a
producer of custom thermal and laser labels. Later in 1997, the Company acquired
AmeriComm Direct Marketing,  Inc., a direct mail marketing  products and service
provider with national coverage.

     The Company has four  principal  product  lines:  direct mail  products and
services,  mailers,  custom pressure sensitive labels and custom envelopes.  The
following  table  summarizes the company's  historical net sales by product line
(in thousands):

<TABLE>
<CAPTION>
                                                                      Fiscal Year Ended December 31
                                                                 1995              1996              1997
<S>                                                   <C>              <C>               <C>
Direct Mail Products and Services                             $13,087           $16,829           $39,172
Mailers                                                             -            23,396            50,139
Custom Pressure Sensitive Labels                                3,643            21,276            51,049
Custom Envelopes                                               54,527            49,841            50,731
                                                      ================ ================= =================
                                                              $71,257          $111,342          $191,091
                                                      ================ ================= =================
</TABLE>



MARKET BACKGROUND

     MARKET  DATA  USED  THROUGHOUT  THIS  REPORT  WAS  OBTAINED  FROM  INDUSTRY
PUBLICATIONS  AND INTERNAL  COMPANY  ESTIMATES.  WHILE THE COMPANY BELIEVES SUCH
INFORMATION  IS  RELIABLE,  THE  ACCURACY  OF  SUCH  INFORMATION  HAS  NOT  BEEN
INDEPENDENTLY VERIFIED AND CANNOT BE GUARANTEED.


DIRECT MAIL INDUSTRY

     Direct   marketing  has  become  an   increasingly   important   marketing,
advertising  and  sales  promotion  medium  and an  integral  component  of many
companies' overall marketing  programs.  Direct marketing programs are delivered
to a targeted  audience  through a variety of channels,  including  direct mail,
telemarketing,  print,  radio and  television.  As consumer  data and  marketing
analyses have become more sophisticated, advertisers have been able to precisely
target specific  audiences  using database  marketing  techniques.  As a result,
advertisers  have used a greater  number  of more  customized,  feature-oriented
marketing  campaigns.  Manufacturers  and  fulfillment  providers,  such  as the
Company, have capitalized on this industry trend as marketers have demanded more
specialized products and have outsourced the execution of these campaigns.

     Direct  mail  is  the  second  largest  direct  marketing   segment  (after
telemarketing) with 1996 revenues of approximately  $36.5 billion,  representing
approximately  24% of total  industry  expenditures.  Over the past five  years,
direct mail  expenditures  have grown at a compound annual rate of approximately
6%.

     The Company competes in the highly  fragmented  direct mail segment,  where
the majority of industry  participants  are small,  specialized  firms formed to
capitalize on the industry's growth. Most competitors offer customers a range of
services  including  strategic and creative  design,  information  and data base
management and tracking and fulfillment  production.  Large  corporations  often
undertake direct mail campaigns  internally and represent the other component of
the direct mail segment.

     The Company offers a selection of products, including catalog bind-in order
forms,  advertising inserts and self mailers,  which are sold exclusively to the
direct mail segment of the direct marketing industry.  The Company also provides
direct mail services, which include personalization,  addressing and mailing. To
complement these direct marketing products and services,  mailers, envelopes and
labels  produced  by the  Company  are  customized  and sold  for use in  direct
marketing applications.


MAILER INDUSTRY

     The Company competes in the U.S. mailer market,  which includes both impact
mailers and non-impact  mailer systems  ("laser  forms").  Mailers are used by a
wide  variety of  businesses  and  organizations  as a  substitute  for the most
commonly used mailing method,  a printed  flatsheet which is folded and inserted
into an envelope. Because of their convenience and cost advantages,  mailers are
widely used for the preparation and mailing of invoices, payroll checks, account
and  direct  deposit  statements,   W-2  forms  and  university  grade  reports.
Management  believes that mailers are also popular with direct  marketers due to
the cost effectiveness of this form of solicitation.

     The introduction of laser and other non-impact printer compatible  mailers,
which have  numerous  advantages  relative to  traditional  spot  carbon  impact
mailers, has expanded the range of potential  applications for customers who are
willing  to  substitute   mailers  for  traditional  fold  and  insert  methods.
Management  believes  that the  growth of the  overall  mailer  market  has been
relatively  flat over the past five  years as a decline in impact  mailer  sales
during  that  period  has  been  largely  offset  by  rapid  growth  in sales of
non-impact mailers.

     Impact mailers are an integrated  mailing  package with addresses and other
data printed  inside the package using built-in  carbonized  paper and an impact
printer.  With management estimated annual revenues of $160 million, this market
has a core group of customers  who use impact  mailers for the  preparation  and
mailing  of  payroll  checks,   vendor  payments,   direct  deposit  statements,
collection notices,  medical and utility bills and tax notices.  Since the early
1990's,  the impact  mailer market has decreased in size due to the rapid growth
of laser,  inkjet and other  non-impact  printers which are not compatible  with
impact  mailers.  This  contraction  in the impact mailer market has resulted in
industry consolidation. Management believes that the decline in this market will
continue,   and  that  the  exit  of  certain  manufacturers   provides  further
consolidation opportunities for focused competitors such as the Company.

     Responding to the changes in office printing technology,  a small number of
manufacturers,   including  the  Company,   have  developed  mailers  which  are
compatible  with  laser and other  non-impact  printer  systems.  Unlike  impact
mailers,  non-impact  mailers are typically  sold as an  integrated  system that
combine mailer forms and dedicated and patented  folding and sealing  equipment.
The non-impact  mailer offers the cost  advantages  and  convenience of a mailer
form  and  the  versatility  and  image  quality  of a  laser  printed  product.
Non-impact  mailers have  experienced  rapid  acceptance for the preparation and
mailing of payroll  checks,  vendor  payments,  direct  deposit  statements  and
university grade reports.  Management believes that non-impact mailer technology
provides an attractive alternative to traditional mailing methods.


PRESSURE SENSITIVE LABEL INDUSTRY

     Management   estimates  that  the  total  U.S.   label  market   (excluding
non-customized  labels sold primarily in office supply stores) had 1996 revenues
of  approximately  $8.2  billion.  The  pressure  sensitive  label  segment  had
estimated 1996 revenues of $3.7 billion,  representing  approximately 45% of the
overall U.S. label market. The Company competes in this segment and according to
an October 1996 survey  contained  on Business  Forms,  Labels and Systems,  the
Company is the largest  manufacturer selling custom pressure sensitive labels to
independent  distributors.  The other major segment,  glue-applied  labels,  had
estimated 1996 revenues of $4.1 billion,  representing  approximately 50% of the
overall  market.  Management  estimates  that the more mature glue applied label
segment is growing at  approximately 2% annually,  while the pressure  sensitive
label market is growing at approximately  7% annually.  The rapid growth in this
market is believed to be attributable to several  advantages  pressure sensitive
labels have over traditional  glue-applied labels, such as reduced wrinkling and
superior adhesion and durability.

     A number of other  factors are  believed to have  contributed  to the rapid
growth of pressure  sensitive labels including:  (i) new government  regulations
requiring  an increase in the amount of  information  displayed  on consumer and
industrial  products,  including food, bulk chemicals,  household appliances and
automobiles;  (ii) increased use of bar-coding to track retail sales of consumer
products and business inventories in a wide variety of manufacturing industries;
(iii)  continued  demand from  businesses of all types for targeted  promotional
material;  and (iv) continued need for manufacturers to reduce potential product
liabilities by providing  consumers with more information on the proper usage of
products.  Pressure  sensitive  labels  are used by  virtually  all  industries,
including  airlines  (baggage  tags),  automotive  (warning  labels),   consumer
durables  (operating  instructions  and  warnings),  food and beverage  (product
labeling),  health and beauty (product  labeling),  household chemicals (product
labeling and warnings),  industrial chemicals (hazard warnings),  pharmaceutical
(dosage  information),  retail (price and inventory data) and transportation and
distribution (logistics).

     The pressure  sensitive  label  industry is served by  approximately  2,000
manufacturers,  most of whom operate one production  facility and maintain close
relationships  with local and regional  customers.  The fact that many  pressure
sensitive  label  customers are  accustomed  to  conducting  business with local
manufacturers  has  contributed  to the  fragmentation  of the industry.  Due to
significant economies of scale achieved through consolidation, however, national
manufacturers  have  acquired  small  regional  firms and  integrated  them into
national networks.

CUSTOM ENVELOPE INDUSTRY

     In 1996, the custom envelope market accounted for 59%, or $1.9 billion,  of
the  overall  $3.2  billion  U.S.   envelope   market.   Custom   envelopes  are
distinguished from commodity  envelopes by design,  printing and other finishing
features which are tailored to specific customer needs. Custom envelope features
include  special  shapes,  labels,  multiple  windows  and flap  lengths,  often
designed for comparability with specific direct-mail insertion equipment,  and a
large variety of paper and printing options  designed to meet specific  customer
needs. Major customers in the custom envelope segment include direct mail firms,
financial institutions,  publishers, utilities and businesses using the mail for
billing and advertising  purposes.  Due to the specific  value-added features of
custom envelopes, including complex graphics and envelope enhancements, products
generally have a higher average selling price, higher gross margins and are sold
to customers under one to three year fixed term contracts.

     Manufacturers  of custom and specialty  envelopes  are generally  separated
into  two  groups.  The  first  group is  composed  of a small  number  of large
multi-plant  companies  with sales in excess of $50  million  who  produce  both
commodity  and  custom  envelopes  for the  national  market  or large  regional
markets. The rest of the market consists of smaller one-plant manufacturers with
sales ranging from $5 million to $25 million and which produce custom  envelopes
for local and regional customers.

PRODUCTS AND SERVICES

DIRECT MAIL PRODUCTS AND SERVICES.

     The Company  provides  customers  with direct mail  products  and  services
including mail list preparation, name selection, marketing data base warehousing
and maintenance, demographic modeling and mining of marketing databases, art and
copy  preparation,   prepress  services,   printing,   printed  personalization,
addressing, stuffing, labeling and mail sorting, bundling and logistic services.
The Company also offers a selection of products sold  exclusively  to the direct
mail industry,  which include catalog bind-in order forms,  advertising  inserts
and  self  mailers.  The  Company's  mailers,  envelopes  and  labels  are  also
extensively customized and sold for use in direct mail applications.

     The  primary end use markets for the  Company's  direct mail  products  and
services are retail, catalog  merchandisers,  financial services and publishing.
The Company's  direct mail customers  include  Macy's,  Harris  Publishing,  Cox
Communications,  Bear Creek Direct  (Harry & David),  Frederick's  of Hollywood,
Inc., the American Red Cross and American  Bankers  Insurance Group. The Company
believes  that its array of products and services to the direct mail industry is
extensive.

MAILER PRODUCTS.

     The Company believes that it is a leading U.S.  manufacturer of spot carbon
impact mailers and believes it has the largest installed base of laser and other
non-impact  printer  compatible mailer systems with  approximately  1,800 units.
Impact mailers are  ready-to-mail,  multi-part  forms,  which are widely used to
print correspondence such as account statements,  invoices, tax notices, utility
bills and medical  bills  without  opening or sealing the  envelope.  Non-impact
mailers  are laser  printer  compatible  self-mailer  forms  which are  printed,
folded,  sealed and mailed as payroll  checks,  direct  deposit  statements  and
vendor remittances.  Sales of the Company's  non-impact mailers are experiencing
rapid growth due to the  proliferation of laser and inkjet printers and the cost
effectiveness of mailers versus traditional fold and insert mailing methods.

     Since 1968,  when the  Company  began  manufacturing  impact  mailers,  the
Company  has been a leader in the  development  of  mailer  technology  and,  at
December 31, 1997, held patents valued at approximately  $16.3 million. In 1987,
the Company introduced the patented  InfoSeal(R)  self-mailer system,  which led
the industry in the development of laser printer compatible mailers. InfoSeal(R)
is an  integrated,  turn-key  mailer  system  utilizing a patented form which is
printed and then processed by dedicated  equipment that moistens an adhesive and
folds  the  form  into  a  one-piece  mailer.  The  Company  believes  that  the
InfoSeal(R)  system has the  largest  installed  base of  dedicated  self-mailer
office equipment with over 1,800 units installed. Competitive mailer systems are
available  in the market  which  utilize more  expensive  pressure  seal or more
maintenance intensive glue vat systems. The Company's ability to produce mailers
in all popular  sizes and with a wide variety of custom  features  enables it to
offer a broad line of high quality stock and custom mailers.


CUSTOM PRESSURE SENSITIVE LABELS.

     According to an October 1996 survey contained in Business Forms, Labels and
Systems (the "1996  Survey"),  the Company is the largest U.S.  manufacturer  of
custom  pressure  sensitive  labels sold through  independent  distributors,  as
measured by revenues.  In this segment,  the Company  competes with other larger
national  manufacturers who are dominant in other channels,  particularly in the
direct sales distribution  channel.  The Tag and Label  Manufacturers  Institute
estimates  that the  pressure  sensitive  label  market is growing at a compound
annual rate of  approximately  7%, and the Company's  custom pressure  sensitive
label products,  including the acquisition of LAI,  achieved compound annual net
sales growth of 9%, over the past five years.

     The Company  believes it  differentiates  itself  from its  competitors  by
offering a variety of customized  value-added  label products aimed at short and
medium-run customers.  Operating out of four strategically located manufacturing
facilities,  the Company offers a variety of value-added products aimed at short
and  medium-run  customer  orders.  Management  believes  that  the  Company  is
recognized  in the industry for its high quality  products,  excellent  customer
service and an ability to respond quickly to time-sensitive customer orders. The
Company  introduced  Label  Launch(TM)  service  in  1996,  an  online  software
application  which enables pressure  sensitive label customers to electronically
process  orders and  transfer  artwork  directly  to the  Company's  facilities,
thereby  reducing  pre-press set up time,  order entry and shipping  costs.  The
Company also provides  national  24-hour order  processing for short  production
runs requiring rapid turnaround.

     The Company's  custom pressure  sensitive label products are used by a wide
range of businesses and institutions in numerous end-use applications, including
mailing labels, promotional literature,  inventory routing, packaging and retail
pricing.  The  Company's  largest  end-user  markets  are the  retail,  food and
beverage,  health and beauty,  toy  manufacturing and chemical  industries.  The
Company's customers include  distributors such as Bank-N-Business  Forms, Taylor
Business  Products  and  Standard  Forms,  Inc.  Direct  customers  include  the
Paralyzed Veterans of America,  Boston Scientific Corporation,  Sterilite,  Inc.
and USA Today. No single customer  represented greater than 10% of the Company's
1997 custom pressure sensitive label net sales.

CUSTOM ENVELOPES.

     According  to the  Envelope  Manufacturers  Association  (the  "EMA"),  the
Company is the second largest U.S.  supplier of custom  envelopes in the growing
Southeastern  regional market (which currently  represents  approximately 13% of
the overall  custom  envelope  market) as measured by revenues.  The Company has
focused on the high  value-added  specialty  segments  of the  envelope  market,
placing particular emphasis on the direct mail and  photo-finishing  industries,
where  management  believes the Company has  established a leadership  position.
Almost  all  of  the  Company's  envelope  products  are  specially  printed  or
manufactured  to  end-user  specifications  and have higher  margins  than plain
commodity  envelopes.  The Company also  produces  custom  expanding  envelopes,
pockets,  wallets and other products for the professional office. These products
are hand  assembled,  medium to large sized folders used to file legal documents
or store and carry artwork.

     From its four production facilities,  the Company manufactures in excess of
2.5 billion envelopes per year. Net sales of the Company's custom envelopes have
increased at a compound  annual  growth rate of  approximately  2% over the past
five  years.  The  Company  competes  in this  market  with many small  regional
suppliers and several larger national manufacturers.

SALES, DISTRIBUTION AND MARKETING

DIRECT MAIL PRODUCTS AND SERVICES

     The Company sells its direct mail products and services primarily through a
direct  sales  force  consisting  of 30 sales  representatives  and eight  sales
managers,  which are allocated amongst three operating divisions. In addition to
these divisional resources, the Company has recently initiated the creation of a
national  sales force  which will be  responsible  for  selling  multi-component
direct mail packages from across the Company's  four business  units to national
accounts.  As of December 31, 1997,  this national  sales force  included a Vice
President of Sales and Marketing and one national  account  representative.  The
Company expects to add between two and four additional  account  representatives
in the next twelve months.

     In addition  to these  direct  selling  resources,  the Company  operates a
centralized  customer  service  hub in Roanoke,  Virginia  for direct mail sales
quotation and order  processing.  This customer  service hub is comprised of two
managers and thirteen customer service representatives.

     The  Company had in excess of 1,400  active  direct  mail  customers  as of
December 31, 1997.

MAILER PRODUCTS

     The Company markets mailers to approximately 5,000 independent distributors
across the U.S.  through seven regional sales managers.  Distributors,  in turn,
sell these products to the end user. In 1997 independent  distributors accounted
for approximately 90% of the Company's mailer product net sales with the balance
sold directly to major direct  manufacturers and end-use customers.  In addition
to the independent  distributor network, the Company benefits from the marketing
efforts of its  corporate  partners--the  Xerox  Corporation,  Wallace  Computer
Services,  Inc. and Tab Products Co. The Xerox Corporation's  Supplies Group has
selected the Company's  InfoSeal(R)  system as the only non-impact mailer system
to be marketed by its sales force.  Likewise,  Wallace  Computer  Services  Inc.
introduced the product as their  exclusive  one-piece  laser  compatible  mailer
system.  InfoSeal(R)  equipment  for high and medium volume users is marketed by
Tab Products Co. which manufactures the machines.

CUSTOM PRESSURE SENSITIVE LABELS

     The  Company  markets  its  custom  pressure   sensitive   labels  to  both
independent distributors and directly to end-users.  Over the past 24 months the
Company  has  conducted   business   with   approximately   26,000   independent
distributors,  such as business forms companies,  printing brokers, printers and
quick printers. Sales to independent distributors collectively accounted for 54%
of 1997 net sales with the top 20 distributor accounts accounting for 9% of 1997
custom pressure sensitive label net sales. Direct sales customers constitute the
remaining 46%.

CUSTOM ENVELOPES

     Due to the  exacting  specifications  and high volume  requirements  of the
custom  envelope  customer,   the  Company  sells  these  products  directly  to
end-users.  The Company maintains a 28 person sales force which primarily covers
the Southeastern U.S. and averages 12 years of industry experience.  These sales
people receive commissions  determined by the relationship between selling price
and estimated full  production  cost. The Company  maintains a diverse  customer
base with the top 20 envelope accounts  providing 48% of total 1997 envelope net
sales.  Expanding  envelopes,  pockets and wallets  are sold  primarily  through
independent  distributors  due to the smaller  order  size,  which is typical of
sales of these products.


MANUFACTURING

DIRECT MAIL PRODUCTS AND SERVICES

     Direct mail  products  and  services  are  supplied  from seven  facilities
located strategically near major originators of direct mail campaigns.  Three of
these facilities,  in Kentucky,  Colorado and Virginia,  are full-service plants
with  database,  lettershop,  mailing  and  fulfillment  capabilities.  A fourth
facility in New Jersey,  houses a large data  management and analysis  center as
well as senior sales executives  responsible for key New York City accounts. The
other three plants are all located in Roanoke and Salem,  Virginia,  and produce
custom and specialized direct mail pieces in a variety of formats.

     Equipment utilized by this business unit includes  mainframe  computers and
client/server  networks  for  database  management  and  analysis,  hot and cold
sheet-fed and continuous laser printers for variable imaging of letters,  letter
mail package inserts and personalized labels, Electron Beam Imaging for collated
mailer products,  impact printers for collated mail  personalization,  sheet and
web  offset  high-color  printing  presses,  collators  and  off-line  finishing
equipment  capable of  producing  value-added  features,  ink-jet  printers  for
address  personalization  of letters  and other  mail  pieces,  applicators  for
addressed and  pre-sorted  labels,  and  multistation  inserters for letter mail
packages.

CUSTOM PRESSURE SENSITIVE LABELS

     Pressure  sensitive labels are produced in four facilities  located in Fort
Smith,  Arkansas,  San Carlos,  California,  Wilton,  New  Hampshire and Tucker,
Georgia,  which are  strategically  positioned  throughout the U.S. These plants
incorporate 29 traditional high speed flexographic  presses ranging in web width
from 6.5" to 18", which produce a full complement of label  graphics,  including
process  printing and foil stamping.  All but one of these plants is equipped to
meet quick response label orders and utilize 10 highly customized letter presses
designed to cost effectively produce labels in small order quantities with fewer
colors.  The Company  believes  its  manufacturing  expertise  and high  quality
standards allow it to serve highly  prestigious  customers with rigorous quality
specifications and manufacturing tolerance.

MAILER PRODUCTS

     Mailers are produced in three facilities located in Roanoke, Virginia, Fort
Smith, Arkansas and Sparks,  Nevada,  thereby allowing  cost-effective  national
distribution.  In total,  these facilities utilize 20 web offset presses ranging
in width from 20.5" to 30.5" to create rolls of printed materials.  This printed
material is then further  converted on 18 highspeed  collators into multiple ply
mailer sets.  Additional major pieces of equipment in these plants include three
MICR encoders,  two integrated self label  converting lines and five InfoSeal(R)
converting  lines,  one of which is a fully  integrated  printing and converting
line.

CUSTOM ENVELOPES

     Custom  envelopes  are  produced in three  plants  located  throughout  the
Company's  core  Southeastern  U.S.  regional  market in  Gainesville,  Florida,
Louisville,  Kentucky, and Roanoke, Virginia.  Production equipment at the three
envelope  plants  includes eight  high-speed  web folding  machines with in-line
flexographic printing capacity which can produce finished,  customized envelopes
in one pass. In addition,  these plants house 43 folding  machines which convert
die-cut  blanks into  finished  envelopes.  Other  equipment  includes  computer
controlled high-speed  die-cutters and a variety of off-line printing equipment,
including pressure sensitive label applicators.

     Custom  expanding  envelopes,  pockets,  wallets and other products fir the
professional  office  are  produced  at the  Diversified  Assembly  facility  in
Austell, Georgia, which incorporates a wide array of specialized die-cutters and
assembly equipment.  At the end of 1996, the Company entered into an outsourcing
manufacturing  arrangement with one of the largest envelope producers in Mexico.
The Company provides the technology and ships material to the partner in Mexico,
which manufactures over one million expanding envelopes for the Company for sale
in the U.S. market.

     All of the  Company's  direct  mail,  mailer and pressure  sensitive  label
facilities are supported by state of the art, electronic pre-press capabilities.
These services are also available to the Company's  custom  envelope  plants via
electronic  file  transfer on the  Company's  frame relay  based  intranet.  The
Company's  pre-press design  capability is composed of Apple MacIntosh and Mecca
hardware architecture.

SUPPLIERS

     The  Company  has a broad base of high  quality,  national  suppliers.  The
primary  raw  materials  used by the  Company are  uncoated  and coated  papers,
plastic films, inks and adhesives.

     Paper  is  the  Company's   single   largest  raw  material,   representing
approximately  one half of the Company's  costs of products sold in 1997.  Union
Camp Corp., International Paper Co., Georgia-Pacific Corp., Kimberly-Clark Corp.
and  Appleton   Paper  are  the  largest  paper   suppliers  for  the  Company's
transactional mailers,  direct mail products and custom envelopes.  In 1997, the
Company  purchased paper from more than eleven major suppliers and several major
paper  merchants.   The  Company's  custom  pressure  sensitive  label  business
purchases paper and other key substrates from Fasson and Flexcon Inc.

     Paper has a historical pattern of cyclical price change based upon industry
capacity versus market demand. Supply has historically been available;  however,
during  periods of increased  economic  activity  and  resultant  low  inventory
levels, paper companies tend to place customers on allocation,  which limits the
short term supply available.  Prices during these periods tend to increase.  The
Company maintains multiple sources of supply in all grades of paper which limits
the risk of paper  shortage  due to isolated  paper plant  shut-downs  and which
provides  alternate  sources during  allocation  periods.  Because the Company's
customer  quotations  are  honored for a period of 30 days from  quotation,  the
Company  historically  has  been  able  to pass  paper  price  increases  to its
customers.   In  addition,  the  Company's  sales  contracts  generally  contain
provisions   permitting  escalation  of  prices  based  upon  increases  in  the
underlying paper cost.

COMPETITION

     The  markets  for  the  Company's   products  are  highly   fragmented  and
competitive.  Competition  is based  upon  product  breadth,  geographic  reach,
delivery time, product quality and customer service.  Customer  relationships in
the markets in which the Company competes tend to be long-term,  and service and
familiarity with a customer's needs, as well as personal factors,  are important
in building and maintaining  such  relationships.  Competitors  range from large
manufacturers to regional and local firms.

DIRECT MAIL PRODUCTS AND SERVICES

     Direct mail products and services are sold primarily directly to end-users.
Competitors range from smaller,  single-plant operations that provide individual
products or services (such as data processing,  printing,  binding or lettershop
capabilities), to larger companies which offer greater breadth. Included in this
latter group are  MetroMail,  Harte  Hanks,  Webcraft  Technologies  (Big Flower
Press),  Communicolor (the Standard  Register  Company) and ColorForms  (Wallace
Computer  Services,  Inc.).  While these larger competitors offer several direct
mail products and services,  each typically  competes with the Company on only a
segment  of  the  Company's  extensive  product  line.  Furthermore,  management
believes that many of the Company's larger  competitors are organized to process
larger volumes and are,  therefore,  less  competitive in the  medium-size  runs
which are the focus of the Company's strategy.

MAILER PRODUCT

     Impact mailers are sold through two principal distribution channels, direct
to customers and to independent distributors.  The Company's primary competitors
in the  distributor  channel  include Poser  Business  Forms (Mail Well,  Inc.),
Goodwin Graphics and Perry Printing Company.  The direct channel is dominated by
large  manufacturers,  which include  Wallace  Computer  Services,  Inc.,  Moore
Corporation  Limited,  Uarco Business Forms and the Standard  Register  Company.
These manufacturers generally maintain long term relationships and tend to offer
a full range of business form products,  with mailers  generally  representing a
small percentage of total sales to customers.

     The non-impact mailer market is comprised of three primary competitors: the
Company,  Moore Corporation  Limited and the Standard  Register  Company.  These
three competitors offer self-mailer systems, that consist of one piece forms and
dedicated   folder/sealer  equipment  All  three  companies  target  medium  and
high-volume customers.

     Management  believes  that the Company,  through its  patented  InfoSeal(R)
system, has the largest number of non-impact self-mailer installations with over
1,800.  The  Company  has  recently   developed  a  patented  low  cost  desktop
folder/sealer  machine to  specifically  address the low volume  small  business
segment.  Management  believes  that it is the first  manufacturer  to develop a
self-mailer  system  targeting small  businesses and satellite  offices of large
companies.

CUSTOM PRESSURE SENSITIVE LABELS

     Competitors in the custom label market sell their products  either directly
to end-use customers or to independent  distributors.  These companies primarily
produce  stock  labels but also  compete in the  market for custom  labels.  The
Company is  recognized  as the  market  leader in the  independent  distribution
channel.  Major competitors in this highly  fragmented  channel include Discount
Labels,  Inc.  (American  Business  Products),  Data Labels,  Inc.,  Continental
Datalabel,  Inc., Rittenhouse,  Inc. and Lancer Labels, Inc. Competitors in this
channel are typically  small regional,  privately-owned  operators with a single
production  facility.  Those competitors that sell directly to end-users include
the Standard Register Company,  Moore Corporation Limited,  Uarco Business Forms
and Wallace Computer Services, Inc.

CUSTOM ENVELOPES

     Due  to  the  high   bulk  and   weight   characteristics   of   envelopes,
transportation  and freight  costs are  generally an important  component of the
total  cost  of  envelope   production.   With  transportation  costs  typically
accounting for 3% of total  envelope  production  costs,  long distance trade is
often limited to high value-added products. As a result,  envelope manufacturers
generally focus production  facilities on immediate regional markets.  According
to the EMA,  the  Company  had  approximately  13%  market  share of the  custom
envelope  market in the  Southeastern  U.S  during  1997.  The  Company's  major
competitors  in  this  region  are  Atlantic   Envelope  Co.  (National  Service
Industries,  Inc.),  Tri State Envelope  Corp.,  Oles Envelope  Corp.  and, to a
lesser  extent,  Mail-Well,  Inc. and Westvaco Corp.  Like the Company,  most of
these competitors maintain an in-house sales force.

EMPLOYEES

     As of December 31, 1997, the Company employed  approximately  1,834 people,
of which  1,309  work in  manufacturing  facilities,  310 work in  sales/service
functions, 208 work in administration and 7 work in corporate functions. None of
the Company's  employees are unionized,  and the Company believes relations with
employees are good.

ENVIRONMENTAL, HEALTH AND SAFETY MATTERS

     Like similar companies, the Company's operations and properties are subject
to a wide variety of federal,  state and local laws and regulations.  These laws
and  regulations  govern  the use,  storage,  handling,  generation,  treatment,
emission,  release, discharge and disposal of certain materials,  substances and
wastes, the remediation of contaminated soil and groundwater, and the health and
safety of employees.  As such, the nature of the Company's operations exposes it
to the risk of claims with respect to  environmental  protection  and health and
safety  matters and there can be no assurance that material costs or liabilities
will not be incurred in connection with such claims.

     In  January   1988,   the  Company  was  notified  by  the  United   States
Environmental  Protection  Agency  ("EPA")  that  it and 11  other  parties  are
potentially liable for costs incurred by the EPA in responding to the cleanup of
the  Dixie  Caverns  Landfill  Superfund  Site  in  Roanoke  County,   Virginia.
Subsequently,  Roanoke County expended $2.0 million to clean up a portion of the
Dixie  Cavern  Landfill  Site and has filed suit  against the Company and the 11
other  potentially  responsible  parties  ("PRPs")  for  reimbursement  of these
cleanup costs. Although,  under Superfund, the PRPs may be jointly and severally
liable for cleanup  costs,  management  believes  that the  Company's  potential
liability in connection  with the County's  claim is de minimis,  based upon the
amount of waste attributable to it in relation to the other parties.  Management
believes  that  the  Company  will  have no  liability  in  connection  with the
remaining portion of the site, and that the ultimate outcome of this matter will
not have a  material  adverse  impact on the  financial  position  or results of
operations of the Company.


ITEM 2.  PROPERTIES

     As of December 31, 1997 the Company operated  manufacturing,  warehouse and
distribution  facilities  in the US with a  total  floor  area of  approximately
998,000  square feet. Of this  footage,  approximately  492,000  square feet are
leased and approximately 506,000 square feet are owned.

        The  following   table  describes  the   manufacturing,   warehouse  and
distribution facilities of the Company as of December 31, 1997.

<TABLE>
<CAPTION>
                         NUMBER OF              BUSINESS        OWNED/          EXPIRATION     SQUARE FEET / $SF
LOCATION                 EMPLOYEES              UNIT1           LEASED2         OF LEASE       (IN THOUSANDS)
- - - ------------------------ ---------------------  --------------  --------------  -------------- ---------------------
<S>                      <C>                    <C>             <C>             <C>            <C>
ARKANSAS
         Fort Smith      220                    M, D            O                              125 /Owned
         Fort Smith      15                     L               L               12/31/1999     20 / $1.68 S.F.
CALIFORNIA
         San Carlos      62                     L               L               8/11/98        24 / $6.00 S.F.
COLORADO
         Denver          55                     D               L               4/30/2000      40 / $3.20 S.F.
FLORIDA
         Gainesville     108                    E               O                              52 / Owned
GEORGIA
         Atlanta         14                     A               L               8/31/2000      6 / $17.17 S.F.
         Austell         90                     E               L               9/1/2001       39 / $3.22 S.F.
         Tucker          108                    L               L               10/31/2003     48 / $4.29 S.F.
KENTUCKY
         Louisville      85                     E               L               3/31/2000      70 / $1.77 S.F.
         Louisville      125                    D               L               3/31/1999      98 / $2.12 S.F.
NEVADA
         Sparks          32                     M               L               11/30/1998     42 / $3.76 S.F.
NEW HAMPSHIRE
         Wilton          225                    L               O                              79 / Owned
         Amherst         15                     L               O                              2 / Owned
NEW JERSEY
         Mountainside    30                     D               L               9/14/1999      11 / $11.97 S.F.
PENNSYLVANIA
         Norristown      7                      E               L               4/30/2001      15 / $7.16 S.F.
 VIRGINIA
         Norfolk         162                    D               L               11/30/2000     52 / $3.35 S.F.
         Roanoke         243                    E, D            O                              137 / Owned
         Roanoke         231                    M, D            O                              111 / Owned
         Salem           7                      D, L            L               1/31/1998      27 / $3.25 S.F.
</TABLE>

- - - -------------------------------------
1.  D=Direct Mail;  E=Envelopes;  L=Labels; M=Mailers;  A=Administrative

2.  O=Owned   L=Leased


ITEM 3.  LEGAL PROCEEDINGS

     The  Company is a party to various  litigation  matters  incidental  to the
conduct of its business. The Company does not believe that the outcome of any of
the  matters in which it is  currently  involved  will have a  material  adverse
effect on the financial condition or results of operations of the Company.


ITEM 4.  SUBMISSION OF MATTERS TO VOTE OR SECURITY HOLDERS

     None.

<PAGE>
                                     PART II

ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED
         STOCKHOLDER MATTERS

     None.


ITEM 6.  SELECTED FINANCIAL DATA

     The following table sets forth selected financial data of the Company.  The
selected  financial  data as of and for  each of the  five  fiscal  years in the
period  ended  December  31,  1997  were  derived  from  the  audited  financial
statements of the Company (in thousands except share data):

<TABLE>
<CAPTION>
                                                                     For the year ended December 31,
                                              ------------------------------------------------------------------------

                                              1993             1994             1995             1996             1997
                                              ----             ----             ----             ----             ----
<S>                                        <C>              <C>              <C>              <C>              <C>
OPERATING DATA:

Net sales............................      $  64,545        $  65,998        $  71,257        $  111,342       $  191,091
Gross profit.........................         13,161           13,388           15,549           31,127           57,492
Selling, general and administrative..         12,930           12,428           13,410           25,200           44,490
Operating income (loss)..............         (2,020)          960              2,139            5,927            13,002
Interest expense, net................         2,873            2,975            3,179            8,126            13,765
Loss before income taxes.............         (4,893)          (2,015)          (1,040)          (2,199)          (762)
Income (loss) before
  extraordinary item.................         (3,550)          (2,015)          860              (1,572)          (1,350)
Extraordinary item...................         -                -                -                (798)            -
Net income (loss)....................         (3,550)          (2,015)          860              (2,370)          (1,350)
Average shares outstanding...........         284              284              284              284              284
Per share of common stock:
    Net income (loss) before
      extraordinary item.............      $  (12.50)       $  (7.10)        $  3.03          $  (5.54)        $  (4.75)
    Extraordinary item...............         -                -                -                (2.81)           -
    Net income (loss)................         (12.50)          (7.10)           3.03             (8.35)           (4.75)
Dividends declared...................         -                -                -                -                -

OTHER DATA:

EBITDA (a)...........................      $  3,610         $  4,308         $  5,159         $  12,495        $  25,456
Depreciation and amortization........         6,345            6,776            6,024            7,409            13,050
Capital expenditures.................         1,179            940              2,308            3,490            4,563
Ratio of Earnings to Fixed
  Charges (b)........................         -                -                -                -                -

BALANCE SHEET DATA (AT PERIOD END):

Working capital......................      $  7,190         $  7,202         $  7,182         $  18,840        $  26,620
Net property, plant and equipment....         11,285           9,881            10,302           47,367           51,194
Total assets.........................         39,607           37,837           38,116           133,374          177,685
Long-term debt, net of...............
  current portion....................         22,541           21,776           21,412           102,353          115,245
Common stockholder's equity..........         7,883            5,867            6,727            12,122           34,651

<FN>
(a) EBITDA is defined  as  operating  income  plus  depreciation,  amortization,
non-cash  charges related to the defined  benefits plans and reduced by gains on
disposal of equipment and the non-cash gain due to change in vacation policy.

(b) The ratio of earnings to fixed  charges is computed by adding fixed  charges
(interest and amortization of deferred  financing costs and discounts) to income
or loss before  provision  for income taxes and dividing  that sum by the sum of
fixed  charges.  Earnings  were  insufficient  to cover fixed charges by $4,893,
$2,015,  $1,040,  $2,199 and $762 for the years ended  December 31, 1993,  1994,
1995, 1996 and 1997, respectively.
</FN>
</TABLE>

     On June 28, 1996,  the Company  acquired all of the issued and  outstanding
capital stock of Transkrit Corporation for $86.5 million plus transaction costs.
Subsequent to the acquisition, Transkrit and all of its subsidiaries were merged
into the Company.  The results of operations of Transkrit  have been included in
the results of operations of the Company since June 29, 1996.

     On  February  21,  1997,  the  Company  acquired  all  of  the  issued  and
outstanding capital stock of LAI for $8.5 million, less outstanding indebtedness
and certain capitalization lease obligations, plus transaction costs. Subsequent
to the acquisition,  LAI was merged into the Company.  The results of operations
of LAI have been  included in the  results of  operations  of the Company  since
February 22, 1997.

     On April 24, 1997, the Company  acquired all of the issued and  outstanding
stock  ADMI  for  $23.6  million  plus  transaction  costs.  Subsequent  to  the
acquisition,  ADMI was merged  into the  Company.  The results of ADMI have been
included in the results of operations of the Company since April 24, 1997.


ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
         CONDITION AND RESULTS OF OPERATIONS

     On June 28, 1996,  the Company  acquired all of the issued and  outstanding
capital stock of Transkrit Corporation for $86.5 million plus transaction costs.
Subsequent to the acquisition, Transkrit and all of its subsidiaries were merged
into the Company.  On February 21, 1997, the Company  acquired all of the issued
and  outstanding  capital  stock  of  LAI  for  $8.5  million  less  outstanding
indebtedness and certain  capitalized lease obligations plus transaction  costs.
Subsequent  to the  acquisition,  LAI was merged into the Company.  On April 24,
1997, the Company  acquired all of the issued and  outstanding  capital stock of
ADMI for $24.6 million plus  transaction  costs.  Subsequent to the acquisition,
ADMI was merged into the Company.

     The  discussion  below  relates to the  financial  condition and results of
operations of the Company, which includes the results of operations of Transkrit
from June 29, 1996, LAI from February 21, 1997 and ADMI from April 24, 1997.

     The Company has four  principal  product  lines:  direct mail  products and
services, mailer systems, custom pressure sensitive labels and custom envelopes.
The following  table  summarizes  the Company's  historical net sales by product
line (in thousands):
<TABLE>
<CAPTION>
                                                                     FISCAL YEAR ENDED DECEMBER 31,
                                                                 1995              1996              1997
<S>                                                   <C>              <C>               <C> 
Direct Mail Products and Services.................            $13,087           $16,829           $39,172
Mailer Systems....................................                  -            23,396            50,139
Custom Pressure Sensitive Labels..................              3,643            21,276            51,049
Custom Envelopes..................................             54,527            49,841            50,731
                                                      ---------------- ----------------- -----------------
                                                              $71,257          $111,342          $191,091
                                                      ================ ================= =================
</TABLE>

YEAR ENDED DECEMBER 31, 1997 COMPARED TO YEAR ENDED DECEMBER 31, 1996

     Net Sales for the year ended December 31, 1997  increased  $79.8 million to
$191.1 million,  or 71.6%, from the comparable 1996 period. The overall increase
in net sales was due to the  acquisitions of Transkrit,  LAI and ADMI. Net sales
for mailer systems products  increased 114.7% or $26.8 million from 1996 to 1997
due to the  Transkrit  acquisition.  Net  sales for  direct  mail  products  and
services  increased  133.0% or $22.4 million due to the acquisition of ADMI. Net
sales for customer  pressure  sensitive labels increased 141.7% or $30.4 million
due to the  acquisitions  of LAI and Transkrit.  Net sales for custom  envelopes
increased 2.7%, or $1.3 million from 1996 to 1997.

     Gross profit for the year ended December 31, 1997 increased  $26.4 to $57.5
million, or 84.9%, from the comparable 1996 period. In addition, gross profit as
a percentage of net sales,  increased from 28.0% for 1996 to 30.0%. The increase
in gross profit in dollars and as a percent of net sales is mostly  attributable
to the product lines  acquired in the  acquisitions  of LAI and ADMI in 1997 and
Transkrit in 1996.

     Selling,  general and administrative  expenses increased $19.2 million from
1996 to 1997  due to the  acquisitions  of  Transkrit,  LAI and  ADMI.  Selling,
general and  administrative  expenses,  as a percent of net sales,  increased to
23.3% from 22.6% from the  comparable  1996  period.  The  increase  in selling,
general and administrative expenses, as a percent of net sales, is the result of
the acquisitions of Transkrit,  LAI and ADMI which  historically  incur a higher
percentage of these costs.

     Income  from  operations  for the year ended  December  31,  1997 was $13.0
million,  or 6.8% of net sales as compared to $5.9  million or 5.3% of net sales
for the  comparable  1996 period.  The increase of $7.1 million is the result of
the  acquisitions  of  Transkrit,  LAI and ADMI.  The  increase  in income  from
operations as a percent of net sales from 1996 to 1997 is due to the increase in
gross profit from the acquired product lines reduced, to a lesser extent, by the
increase  in  selling,  general  and  administrative  expenses.   EBITDA,  as  a
percentage of net sales, increased to 13.3% for the year ended December 31, 1997
from 11.2% for the  comparable  1996 period.  EBITDA for the year ended December
31, 1997 increased to $25.5 million from $12.5 million for the  comparable  1996
period due to the acquisitions of Transkrit, LAI and ADMI.

     Interest  expense  for the year ended  December  31,  1997  increased  $5.7
million,  or 69.4%,  to $13.8  million from $8.1 million for 1996.  The weighted
average interest rate for the year ended December 31, 1997 was 12.3% as compared
to 11.7% for the comparable  1996 period.  The increase in interest  expense and
the weighted  average  interest rate from 1996 to 1997 is due to the issuance of
the $100.0 million Senior Unsecured Notes on June 28, 1996.

     Income tax expense (benefit) for the years ended December 31, 1997 and 1996
was $.6 million and $(.6)  million,  respectively,  resulting in  effective  tax
rates of 77% and 28%, respectively. The income tax expense recorded for the year
ended December 31, 1997 is primarily  based upon  benefiting the net loss before
taxes  offset by  non-deductible  amortization  and other  expenses  and certain
minimum state income taxes.

     As of December 31, 1997,  $7.3 million of  cumulative  net  operating  loss
carryforward  benefits have been recognized based upon the expected reversals of
temporary  differences into taxable income and management's  estimate of taxable
income  within the period  prior to the  expiration  of the net  operating  loss
carryforwards.  The Company  expects to  generate  taxable  income  prior to the
expiration  of the net  operating  loss  carryforward.  Taxable  income  of $7.3
million would have to be realized  prior to the year ended  December 31, 2011 to
ensure  realizability  of the net  operating  loss  carryforward  prior to their
expiration  for federal  income tax purposes.  The cumulative net operating loss
carryforward, generated from 1989 through 1996, will begin to expire in 2004 and
continue through 2011.

YEAR ENDED DECEMBER 31, 1996 COMPARED TO YEAR ENDED DECEMBER 31, 1995

     Net Sales for the year ended December 31, 1996  increased  $40.1 million to
$111.3 million,  or 56.3%, from the comparable 1995 period.  Net sales of custom
envelopes  decreased 8.6%, or $4.7 million from 1996 to 1995.  While the average
unit price for envelope  sales  increased .8%, the total number of units shipped
decreased  11.2%.  The decrease in the number of envelope  units  shipped is the
result of a managed  change in the mix of products sold and, to a lesser extent,
weak  industry  conditions.  The Company has changed the mix of products sold in
the envelope  business  units toward  value-added,  higher margin  products (see
discussion  regarding  envelope  gross  profits  below).  The increase in mailer
systems,  direct mail products and services and custom pressure  sensitive label
net sales is the result of the acquisition of Transkrit  Corporation.  Net sales
for direct mail products and services  increased 20.5% or $2.7 million from 1995
to 1996. Net sales for custom  pressure  sensitive  labels  increased  484.0% or
$17.6 million from 1995 to 1996.

     Gross profit for the year ended December 31, 1996  increased  $15.6 million
to $31.1 million, or 100.7%, from the comparable 1995 period. In addition, gross
profit,  as a percent  of net  sales,  increased  from  21.9% for the year ended
December 31, 1995 to 28.0% for the comparable 1996 period. The increase in gross
profit in absolute dollars and as a percent of net sales is mostly  attributable
to the product lines acquired from the  acquisition  of Transkrit.  The acquired
product  lines of mailer  systems,  direct mail products and services and custom
pressure  sensitive  labels  generate  higher  gross  profit  margins  than  the
historical  product  lines of the  Company.  Gross  profit for custom  envelopes
remained relatively  unchanged from 1995 to 1996 even though net sales decreased
8.6%.

     Selling, general and administrative expenses, as a percentage of net sales,
increased by $11.8  million from 18.8% of net sales for the year ended  December
31, 1995 to 22.6% of net sales for the comparable 1996 period. The $11.8 million
increase in these  expenses is due to the  acquisition  of Transkrit at June 28,
1996.  The acquired  product lines from the Transkrit  acquisition  historically
incur a higher percentage of selling,  general and administrative  expenses as a
percent of net sales.

     Income  from  operations  for the year  ended  December  31,  1996 was $5.9
million,  or 5.3% or net sales as compared to $2.1  million or 3.0% of net sales
for the  comparable  1995  period.  The  increase of $3.8 million of income from
operations is the result of the acquisition of Transkrit. The increase in income
from  operations  as a  percent  of  revenues  from  1995  to 1996 is due to the
increase in gross profit from the acquired product lines reduced by, to a lesser
extent, the increase in selling, general and administrative expenses. EBITDA, as
a percentage  of net sales,  increased to 11.2% for the year ended  December 31,
1996  from  7.3% for the  comparable  1995  period.  EBITDA  for the year  ended
December  31,  1996  increased  to  $12.5  million  from  $5.2  million  for the
comparable  1995 period.  The increase in EBITDA from 1995 to 1996 is the result
of the acquisition of Transkrit.

     Interest  expense  for the year ended  December  31,  1996  increased  $5.0
million,  or  157.2%,  to $8.2  million  from $3.2  million  for the year  ended
December 31, 1995 on  significantly  higher average debt balances for the period
ended December 31, 1996. The weighted  average  interest rate for the year ended
December 31, 1996 was 11.7% as compared to 13.8% for the comparable 1994 period.
The  increase  in the  average  debt  balances  from  1995 to 1996 is due to the
issuance of $100,000,000  Senior  Unsecured  Notes issued to purchase  Transkrit
partially  offset by the payoff and termination of the revolving line of credit,
bank  long-term  debt and  subordinated  outstanding  as of June 28,  1996.  The
weighted  average  interest  rate  decreased  from 1995 to 1996 due to the lower
borrowing  rate of the Senior  Unsecured  Notes of 11 5/8% versus 1995 long-term
debt and subordinated debt stated interest rates ranging from 10.25% to 14%.

     Income tax  benefit for the year ended  December  31, 1996 and 1995 was $.6
million and $1.9  million,  respectively,  resulting in an effective tax rate of
28% and 183%,  respectively.  The income  tax  benefit  recorded  in 1995 is the
result of benefiting  the  cumulative net operating loss as of December 31, 1995
previously not recognized.

     As of December 31, 1996,  $10.9  million of cumulative  net operating  loss
carryforward  benefits have been recognized based upon the expected reversals of
temporary  differences into taxable income and management's  estimate of taxable
income  within the period  prior to the  expiration  of the net  operating  loss
carryforwards.

LIQUIDITY AND CAPITAL RESOURCES

     Net cash provided by operating activities was $2.0 million and $7.1 million
for the years ended  December 31, 1997 and 1996,  respectively.  The decrease in
net cash provided by operating  activities  for the year ended December 31, 1997
is mostly  attributable to the increase in net operating assets,  reduced,  to a
lesser extent, by a lower net loss and higher depreciation and amortization when
compared to the year ended December 31, 1996.

     Net cash used in investing  activities  was $38.9 million and $79.8 million
for the years ended  December 31, 1997 and 1996,  respectively.  The decrease in
net cash used in investing  activities is mostly due to the  acquisitions of LAI
for  $9.5  million  and  ADMI  for  $25.0  million  in 1997 as  compared  to the
acquisition of Transkrit for $79.4 million in 1996.

     Capital expenditures, excluding acquisitions (but including purchases under
capital leases), were $7.6 million and $6.3 million for the years ended December
31, 1997 and 1996, respectively.

     Net cash  provided  by  financing  activities  was $36.2  million and $74.2
million for the years ended  December 31, 1997 and 1996,  respectively.  The net
cash provided by financing  activities  for the year ended  December 31, 1997 is
primarily  attributable  to the $10.8 increase on the revolving loan facility to
fund the  acquisition  of LAI and the $23.9 million  capital  contribution  from
AmeriComm Holdings, Inc. ("AHI") to fund the acquisition of ADMI.

INFORMATION SYSTEMS AND THE YEAR 2000

     The Company's  four major  business  segments have analyzed  their exposure
related to year 2000 dysfunctional coding in all software and firmware utilized.
The  Company  expects  to incur an  immaterial  amount of costs in 1998 to fully
ensure the  functional  integrity of all systems by the year 2000.  In addition,
management  believes  there  are no  mission  critical  systems  which  would be
compromised  at the year 2000.  The four  business  segments  primarily  rely on
packaged software  applications which use commercially  available databases that
have current  software  releases which are year 2000 compliant.  The Company has
either  implemented  these releases or has scheduled to implement these releases
in the normal maintenance cycle during 1998.

INFLATION AND PRICE CHANGES

     The Company  believes that inflation,  exclusive of paper price  increases,
has not had a material  impact on its results of operations  for the three years
ended  December 31,  1997.  The Company  currently  does not nor does it plan to
engage in hedges to offset potential  changes in the cost of paper or changes in
interest rates.

     Paper is the Company's  primary raw material,  accounting for approximately
50% of the  Company's  cost of goods  sold.  Generally,  when the price of paper
decreases,  the Company has a short-term  opportunity  to improve its  operating
margins due to delays in passing price reductions through to customers. However,
since  paper  price  declines  tend to occur in a weak  economy,  net  sales and
operating  margins  may be  negatively  affected  in  the  short-term  since  it
generally takes from 30 to 90 days to realize such price declines in its pricing
from vendors. In the longer-term,  however,  since paper price increases tend to
occur in a  strong  economy,  the  Company  is  generally  able to pass  through
increases in its cost of paper to customers  and  therefore  maintain or improve
operating margins.


ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

     Not applicable.


ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

     Reference  is made to the  Index to  Financial  Statements  on page F-1 for
AmeriComm  Direct  Marketing,  Inc.'s  financial  statements  and notes  thereto
included  herein.  All  schedules  have been omitted as they are not required or
they are not applicable or because the  information  required to be presented is
included in the financial statements and the related notes thereto.


ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS
         ON ACCOUNTING AND FINANCIAL DISCLOSURE

     None.

<PAGE>
                                    PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

     The following  are the  executive  officers and directors of the Company at
December 31, 1997:

                   TERM OF       
NAME               OFFICE   AGE  POSITION
- - - -----------------  -------  ---  -------------------------------------------
Robert M. Miklas      1     46   Director, President and CEO
Robert B. Webster     1     50   Executive Vice President and CFO
Thomas J. Cobery      1     51   Senior Vice President/President-Label Art
Jack Resnick          1     50   Executive Vice President/President-Transkrit
Robert D. Oliver      1     46   Senior Vice President/General Manager-Envelopes
John D. Weil          1     50   Chairman of the Board of Directors
David E. De Leeuw     1     54   Director
David E. King         1     39   Director
Glenn S. McKenzie     1     45   Director
Calvin Ingram         1     64   Director
Martin R. Lewis       1     68   Director
Timothy Beffa         1     46   Director

TIMOTHY BEFFA (46),  Director of the Company since January,  1997. Mr. Beffa has
been President and Chief Executive  Office of Outsourcing  Solutions,  Inc. (OSI
Holdings Corp.), a receivables  management  company in which McCown De Leeuw has
invested, since August, 1996. From May, 1989 to August, 1996 Mr. Beffa served as
president  and Chief  Operating  Officer of DIMAC  Marketing,  a publicly  owned
direct  marketing  company.  Mr. Beffa joined DIMAC as Senior Vice President and
Chief Financial Officer.  From April, 1981 to May, 1989 he was Vice President of
Finance for the  International  Division of Pet, Inc. Prior to April,  1981, Mr.
Beffa was employed by Ernst & Young.

THOMAS J. COBERY (51), Senior Vice President of the Company since June 1996. Mr.
Cobery has been  President of Label Art, Inc.  since November 1987 till June 28,
1996 (the  acquisition  date of  Transkrit  Corporation  and  subsidiary  by the
Company).  Mr. Cobery is currently  President of the Tag and Label Manufacturers
Institute,  the major  trade  association  for the label  industry in the United
States.

DAVID E. DE LEEUW (54),  Director of the Company since  September  1989.  Mr. De
Leeuw is a managing  general partner of MDC Management  Company II, LP, which is
the general partner of McCown De Leeuw & Co. II, LP, McCown De Leeuw Associates,
LP, MDC Management Company IIE, LP, McCown De Leeuw & Co. Offshore (Europe), LP,
MDC Management Company IIA, LP, and McCown De Leeuw & Co. Offshore (Asia), LP He
currently serves as a director of American  Residential  Investment Trust, Inc.,
Vans, Inc., Pelican Companies, MBW Holdings, Inc., OSI Holdings Corp., Nimbus CD
International, Inc. and Tiara Motorcoach Corporation.

CALVIN INGRAM (64),  Director of the Company since January 1995.  Mr. Ingram has
served as Chairman of ADMI since January 1991. Mr. Ingram also currently  serves
as a director of AmeriMarketing Group and Associated Premium.

DAVID E. KING (39),  Director  of the Company  since  April 1991.  Mr. King is a
general  partner of MDC Management  Company II, LP. Mr. King has been associated
with McCown De Leeuw & Co. since 1990. He currently  serves as a director of OSI
Holdings   Corp.,   International   Data   Response   Corporation,   Nimbus   CD
International, Inc., Fitness Holdings, Inc. and ASC Networks, Inc.

MARTIN R. LEWIS (68), Director of the Company since January,  1997. Mr. Lewis is
the former CEO of  Williamhouse-Regency,  Inc. After two years with New York law
firm Thayer & Gilbert and  teaching at the NYU School of Law,  Mr.  Lewis joined
the Uptown Paper & Envelope Corp.,  the predecessor  company to The Williamhouse
of Fine  Converting.  Mr.  Lewis took the  company  public in 1961,  and in 1967
presided over the merger with Regency  Thermographers.  In 1982, Mr. Lewis led a
private buy out of the company and  subsequently,  after a  recapitalization  in
1986,  shepherded the sale of the business to American Pad & Paper in October of
1995.

GLENN S. MCKENZIE (45), Director of the Company since October 1992. Mr. McKenzie
has been President of Alpha  Investments,  Inc., a management  consulting  firm,
since October 1991. He currently  serves as a director of Specialty  Paperboard,
Inc.,  Nimbus CD International,  Inc.,  Exeter Health Resources,  Inc. and Tiara
Motorcoach Corporation.

ROBERT M. MIKLAS (46),  Director,  President and Chief Executive  Officer of the
Company  since June 1990.  Mr.  Miklas has been  Director,  President  and Chief
Executive  Officer of AHI since June 1990.  Prior to  joining  AHI,  Mr.  Miklas
worked for 15 years with the consumer  packaging  division of the Boise  Cascade
Corporation and its successor owner, Sonoco Products Company.

ROBERT D. OLIVER (46),  Senior Vice President.  Mr. Oliver joined the Company in
December 1993 as Vice President/Manufacturing. Previously Mr. Oliver was an area
manufacturing  manager  with  Graham  Packaging  Company,  a HDPE  blow  molding
manufacturer.  Prior to joining  Graham,  Mr.  Oliver held  several  operational
positions with Sonoco Products Company and Boise Cascade Corporation.

JACK RESNICK (50),  Executive Vice President of the Company since June 1996. Mr.
Resnick was Chief  Operating  Officer of Transkrit  from January 1991 until June
1996.  Prior to  joining  Transkrit,  Mr.  Resnick  worked  in the  direct  mail
marketing and business  forms  industry with Wallace  Computer  Services,  Uarco
Business Forms and Torrington Product Ventures, where he served as President and
Vice Chairman.

ROBERT B.  WEBSTER,  CPA (50),  Executive  Vice  President  and Chief  Financial
Officer of the Company since June 1995.  Mr. Webster has been the Executive Vice
President and Chief Financial Officer of AHI since June 1995. Mr. Webster served
as Vice President and Chief Financial  Officer of Sunds  Defibrator,  Inc., from
March 1991 to November 1994. Prior, Mr. Webster worked in the business forms and
computer industry with Burroughs Corp. and Wang Laboratories, Inc.

JOHN D. WEIL (50),  Chairman  of the Board of  Directors  of the  Company  since
October  1995.  In 1995,  Mr. Weil joined  McCown De Leeuw & Co. as an operating
affiliate to assist in portfolio management.  From 1991 to 1994, Mr. Weil served
as President and Chief Executive Officer of American  Envelope Company.  Between
1983 and 1994,  Mr.  Weil  served as a director  of the  Envelope  Manufacturers
Association (the "EMA"),  as Chairman of the EMA's Public Affairs  Committee and
has served on its Technical,  Training, Plant Operations and Finance Committees.
Mr.  Weil  also  serves as a  director  of  Specialty  Paperboard,  Inc.,  Tiara
Motorcoach  Corporation,   International  Data  Response  Corporation  and  Sage
Enterprises, Inc.

DIRECTOR COMPENSATION

     Non-employee  directors (excluding Mr. Weil, Mr. De Leeuw, Mr. King and Mr.
McKenzie) of the Company  receive  $2,000 per meeting of the Board of Directors,
$1,000 per  special  meeting of the Board of  Directors  and $500 per  Committee
meeting plus, in each case,  reimbursement for travel and out-of-pocket expenses
incurred in connection  with  attendance at all such  meetings.  Mr. Weil was an
employee of the Company during 1997 and received compensation.

LATE FILINGS

     None.


ITEM 11. EXECUTIVE COMPENSATION

EXECUTIVE COMPENSATION

     The following table sets forth information concerning the compensation paid
or  accrued  for the  years  ended  December  31,  1997 and  1996 for the  Chief
Executive  Officer  of the  Company  and  each of the  four  other  most  highly
compensated  executive  officers of the  Company.  The  compensation  of Messrs.
Miklas, Webster and Oliver was paid entirely by the Company and the compensation
of Messrs. Resnick and Cobery was paid by Transkrit and the Company.

     Summary Compensation Table

<TABLE>
<CAPTION>
                                                                            Long Term Compensation
                                                                            --------------------------- -------------
                                     Annual Compensation                    Awards                      Payouts
                                     -------------------------------------- --------------------------- -------------
                                                                            Restricted   Securities                   All
                                                            Other   Annual  Stock        Underlying     LTIP          Other
                                                 Bonus      Compensation    Award(s)     Options/       Payouts       Compensation
Name and Principal Position  Year    Salary ($)  ($) (1)    ($)              ($)         SARs (#) (4)   ($)           ($) (2)
- - - ---------------------------- ------- ----------- ---------- --------------- ------------ -------------- ------------- ----------
<S>                          <C>     <C>         <C>        <C>             <C>          <C>            <C>           <C>
Robert M. Miklas
President & CEO              1997    222,754     -          -               -            -              -             639(3)
                             1996    190,144     -          -               -            -              -             625(3)

Robert B. Webster
Executive Vice President
and CFO                      1997    156,840     -          -               -            28,868         -             1,358(3)
                             1996    153,000     -          -               -            57,736         -             567(3)

Thomas J. Cobery (5)
Senior Vice President        1997    195,936     57,431     -               -            47,763         -             -
                             1996    184,626     27,431     -               -            47,763         1,518,300     -

Jack Resnick (6)
Executive Vice President     1997    230,409     55,072     55,250          -            58,495         -             -
                             1996    205,792     67,249     -               -            58,485         329,039       -

Robert D. Oliver
Senior Vice President        1997    119,226     8,638      -               -            -              -             294
                             1995    118,242     5,233      -               -            -              -             464

<FN>
(1)   Includes amounts earned and accrued.

(2)  Represents   the  dollar   value  of  annual   compensation   not  properly
     characterized as salary or bonus.  Following Commission rules,  perquisites
     and  other  personal  benefits  which  do  not  exceed  25%  of  the  total
     perquisites  and other  personal  benefits for each of the named  executive
     officers have been omitted from these footnotes.

(3)  Consists of the taxable  portion of group term life insurance  premiums for
     paid by the Company.

(4)  Certain  employees  of the  Company  are  participants  in the  amended and
     restated AmeriComm Holdings, Inc. 1996 stock option plan.

(5)  Includes  bonus  payments to Mr.  Cobery under the Label Art,  Inc.  Equity
     Share Plan (the "Equity  Share  Plan").  Pursuant to the Equity Share Plan,
     Mr. Cobery has received 138,468 equity shares ("Equity Shares")  simulating
     ownership in Label Art,  Inc. The Equity Share Plan  provides that if Label
     Art, Inc.  declares a dividend on its common stock at any time during which
     a participant  has been allocated  Equity  Shares,  the  participant  shall
     receive a bonus, equal to the dividend he or she would have received if his
     or her Equity  Shares were common stock of Label Art, Inc. The Equity Share
     Plan was terminated  concurrently  with the consummation of the acquisition
     of  Transkrit.  Mr. Cobery sold 4,898 Equity Shares back to Label Art, Inc.
     in February, 1994 for which he received $22,114.

(6)  Includes  $27,416  representing  dividends on 220.5 equity  shares  ("Stock
     Credits")  simulating economic ownership in Transkrit issued to Mr. Resnick
     under his employment  agreement with Transkrit,  dated January 9, 1991 (the
     "Employment  Agreement").  As  holder  of Stock  Credits,  Mr.  Resnick  is
     entitled to receive  amounts equal to the cash dividends that he would have
     received had he owned a number of shares of common stock of Transkrit equal
     to the number of Stock Credits then credited to Mr. Resnick's account.  The
     Employment  Agreement was terminated  concurrently with consummation of the
     acquisition of Transkrit. Also includes $15,984 representing  reimbursement
     for relocation expenses.
</FN>
</TABLE>



<PAGE>
STOCK OPTION PLAN AND OTHER BENEFIT PLANS AND ARRANGEMENTS

     The Company  does not have any stock option  plans.  AHI has a stock option
plan in which several the Company employees participate.

AMENDED AND RESTATED AMERICOMM HOLDINGS, INC.  1996 STOCK OPTION PLAN

     AHI adopted the AmeriComm Holdings,  Inc. 1996 Stock Option Plan (the "1996
Plan") on June 28,  1996,  and was  amended  and  restated by AHI on January 28,
1997. The 1996 Plan is administered by the  Compensation  Committee of the Board
of  Directors  (the  "Board")  of AHI (or such other Board  committee  as may be
designated by the Board) (the  "Committee").  Under the 1996 Plan, the Committee
may grant or award (a)  stock  options  (which  may be  either  incentive  stock
options ("ISOs"), within the meaning of Section 422 of the Internal Revenue Code
of 1986, as amended,  or stock options other than ISOs), (b) stock  appreciation
rights  granted  in  conjunction  with  stock  options  or  independently,   (c)
restricted stock, (d) bonuses or other compensation  payable in stock and/or (e)
other  stock-based  awards  to  executive  and  other  key  salaried  employees,
including  officers,   as  well  as  to  consultants  of  the  Company  and  its
subsidiaries  and  affiliates  designated  by the  Committee,  but excluding non
employee directors and members of the Committee.

AMERICOMM HOLDINGS, INC. 1997 STOCK OPTION PLAN FOR DIRECTORS

     The AmeriComm  Holdings,  Inc.  1997 Stock Option Plan For  Directors  (the
"1997  Plan")  was  adopted  by AHI on  January  28,  1997.  The  1997  Plan  is
administered  by the Board.  Stock  options,  which are not ISO's,  were granted
under the 1997 Plan as of January 28, 1997, to certain  members of the Board who
are not eligible to participate in any plan  entitling  participants  to acquire
securities or derivative securities of the Company (and who otherwise qualify as
"eligible directors" within the meaning of the 1997 Plan), who are designated in
the 1997 Plan (or in a Board  resolution).  Such stock options may be granted by
the Board  under the 1997 Plan  from time to time  after  such date to  eligible
directors designated by the Board to receive such options.

<TABLE>
<CAPTION>
                                                                                       Potential
                                                                                       Realizable Value
                                              Individual Grants                        At Assumed
                           -------------------------------------------------------     Rates of
                           Number of      Percent of                                   Stock Price
                           Securities     Total Options                                Appreciation for
                           Underlying     Granted to       Exercise                    Option Term
                           Options        Participants     Price        Expiration     -----------------
                           Granted (#)    in 1996          ($/share)       Date        5% ($)    10% ($)
                           -----------    -------------    ---------       ----        ------    -------
<S>                        <C>            <C>              <C>           <C>          <C>        <C>
Robert M. Miklas               -              -                  -              -           -          -
Jack Resnick               58,485            21               4.33       6/28/2006    412,501    656,839
Thomas J. Cobery           47,763            17               4.33       6/28/2006    336,878    536,422
Robert B. Webster          57,736            21               2.62(a)    6/28/2006    407,219    648,428
Robert D. Oliver               -              -                  -              -           -          -

<FN>
(a)  The  exercise  price of $2.62 is an average  exercise  price for the 57,736
     stock  options  granted  to Mr.  Webster  per the  terms  of Mr.  Webster's
     employment  agreement  dated June 8, 1995 of which 28,868 were  immediately
     vested on June 28, 1996 and  exercised at $0.91 per share and the remaining
     28,868 currently unvested options for shares of common stock of AHI with an
     exercise price of $4.33 per share.
</FN>
</TABLE>

RETIREMENT PLANS

     The Company sponsors two defined benefit plans,  the Transkrit  Corporation
Employees' Pension Plan, which covers Mr. Resnick, and the Employees' Retirement
Plan of National Fiberstok Corporation.

     Transkrit  Corporation  Employees' Pension Plan. The Transkrit  Corporation
Employees'  Pension Plan (the "Transkrit Plan") provides an annual benefit equal
to .4% of "average final  compensation"  multiplied by benefit service completed
before July 15, 1971,  plus .7% of "average  final  compensation"  multiplied by
benefit  service  completed  after  July 15,  1971,  plus an  additional  .3% of
"average  final  compensation"  multiplied  by benefit  service  earned while an
employee  of Short Run Labels,  Inc.,  if any.  Average  final  compensation  is
determined by averaging a participant's  compensation  for the five  consecutive
calendar  years  during  the  ten  years   immediately   preceding   retirement,
termination of employment, or death that give the highest average. The following
table  gives  the  estimated   annual  benefit   payable  upon   retirement  for
participants in the Transkrit Plan:

                              TRANSKRIT PLAN TABLE
                                Years of Service
               --------------------------------------------------
REMUNERATION   15          20          25          30          35
- - - ------------   --          --          --          --          --
100,000        10,500      14,000      17,500      21,000      24,500
125,000        13,100      17,500      21,900      26,300      30,600
150,000        15,800      21,000      26,300      31,500      36,800
175,000        18,000      24,200      30,300      36,400      42,500
200,000        20,300      27,300      34,300      41,300      48,300
225,000        22,000      29,700      37,400      45,100      52,700
250,000        22,000      29,700      37,400      45,100      52,700
275,000        22,000      29,700      37,400      45,100      52,700
300,000        22,000      29,700      37,400      45,100      52,700
325,000        22,000      29,700      37,400      45,100      52,700
350,000        22,000      29,700      37,400      45,100      52,700
375,000        22,000      29,700      37,400      45,100      52,700
400,000        22,000      29,700      37,400      45,100      52,700
425,000        22,000      29,700      37,400      45,100      52,700
450,000        22,000      29,700      37,400      45,100      52,700
475,000        22,000      29,700      37,400      45,100      52,700
500,000        22,000      29,700      37,400      45,100      52,700

     Compensation  covered by the  Transkrit  Plan is equal to the annual amount
paid to a participant  by Transkrit  which  includes  base salary,  overtime and
commissions,  as shown in the Summary  Compensation Table, but excluding bonuses
as shown in the Summary Compensation Table; provided,  however,  compensation in
excess of $150,000 is disregarded.

     The  estimated  years of  credited  service  for  purposes  of  calculating
benefits for Mr. Resnick is five. The current amount of compensation  covered by
the Transkrit Plan for Mr. Resnick is $197,687.

     Benefits shown above are computed as a single life annuity beginning at age
65 and are not subject to any offset amounts.



<PAGE>
EXECUTIVE OFFICER EMPLOYMENT AGREEMENTS

     The Company and Robert M. Miklas entered into an agreement dated as of June
28,1996  which sets  forth  certain  terms of the  employment  of Mr.  Miklas as
President and CEO of the Company and AHI. This agreement  provides for an annual
base salary  which may be  increased  pursuant to an agreed upon plan subject to
the approval of the Compensation  Committee of the Board of Directors of AHI and
the Company.  Mr. Miklas is eligible to receive bonus compensation as determined
from time to time by the Board of Directors of the Company and AHI. In the event
that the Company terminates Mr. Miklas' employment under certain  circumstances,
Mr.  Miklas shall be entitled to  continuation  of his base  compensation  for a
period of one year.

     The Company and Jack Resnick entered into an agreement dated as of June 28,
1996  which  sets  forth  certain  terms of the  employment  of Mr.  Resnick  as
Executive Vice President of the Company and AHI and President of Chief Executive
Officer--Transkrit.  This agreement provides for an annual base salary which may
be  increased  pursuant  to an agreed upon plan  subject to the  approval of the
Compensation  Committee of the Board of  Directors  of the  Company or AHI.  The
agreement also provides a plan under which bonus  compensation is to be awarded.
In the event that the Company terminates Mr. Resnick's  employment under certain
circumstances,  Mr.  Resnick  shall  be  entitled  to  continuation  of his base
compensation for a period of one year.

     The Company and Thomas J. Cobery entered into an agreement dated as of June
28,  1996 which sets forth  certain  terms of the  employment  of Mr.  Cobery as
Senior Vice  President  of the Company and AHI and  President--Label  Art.  This
agreement  provides for an annual base salary which may be increased pursuant to
an agreed upon plan subject to the approval of the Compensation Committee of the
Board of Directors of the Company or AHI.  The  agreement  also  provides a plan
under which bonus  compensation is to be awarded.  In the event that the Company
terminates Mr. Cobery's employment under certain circumstances, Mr. Cobery shall
be entitled to continuation of his base compensation for a period of six months.

     The Company and AHI and Robert B. Webster entered into an agreement on June
8, 1995 which sets forth certain terms of employment of Mr. Webster as Executive
Vice President and Chief Financial Officer of the Company and AHI. The agreement
provides for an annual base salary that is subject to annual  upward  adjustment
at the  discretion  of the  Board of  Directors  of the  Company  and  AHI.  The
agreement also provides for bonus  compensation  and stock options based upon an
agreed upon plan. In the event that the Company or AHI terminates Mr.  Webster's
employment  for any reason under  certain  circumstances,  Mr.  Webster shall be
entitled to his base compensation for a period of nine months.

     The Company and Robert D. Oliver  entered  into an  agreement  on March 15,
1997 which sets forth  certain  terms of employment of Mr. Oliver as Senior Vice
President  of the Company and AHI.  The  agreement  provides  for an annual base
salary that is subject to annual  upward  adjustment  at the  discretion  of the
Board of directors of the Company and AHI. The agreement also provides for bonus
compensation  based  upon an agreed  upon plan.  In the event  that the  Company
terminates Mr. Oliver's  employment for any reason under certain  circumstances,
Mr.  Oliver  shall be  entitled  to his base  compensation  for a period  of six
months.



<PAGE>
ITEM 12. SECURITY OWNERSHIP

     The  authorized  capital  stock of the  Company  as of  December  31,  1997
consists of 300,000 shares of common stock,  par value $.01 per share,  of which
283,807 shares are issued and  outstanding,  all of which have voting rights and
are presently held by AHI.

     The authorized capital stock of AHI as of December 31, 1997 consists of (i)
4,000,000  shares of Class A common stock,  par value $.0001 per share, of which
2,752,284 shares are issued and 2,690,464 shares are outstanding, and which have
voting rights. In addition, AHI has issued options to purchase 265,636 shares of
Class A common  stock to the  management  and  directors  of AHI and the Company
pursuant to the 1996 Plan and the 1997 Plan and  warrants  to  purchase  143,589
shares  of  Class  A  common  stock  to  certain  investors,  all of  which  are
outstanding;  (ii) 300,000 shares of Class B common stock,  par value $.0001 per
share, of which no shares are issued and  outstanding,  and which have no voting
rights.

     The  following  table sets forth,  as of December 31, 1997,  the number and
percentage  of shares of AHI Class A Common  Stock  capital  stock  beneficially
owned by (i) each person known to the Company to be the beneficial owner of more
than 5% of any  class of AHI's  equity  securities,  (ii) each  director  of the
Company or AHI,  and (iii) all  directors  and  executive  officers  of AHI as a
group.
<TABLE>
<CAPTION>
                                                                                      PERCENTAGE
                                                      AMOUNT AND                      OF AHI
                                                      NATURE OF                       CLASS A
                                                      BENEFICIAL OWNERSHIP            COMMON
                                                      OF AHI CLASS A                  STOCK
                                                      COMMON STOCK                    OUTSTANDING
<S>                                                   <C>                             <C>
McCown De Leeuw & Co. II, LP(2).....................  1,403,104                       52.15%
   c/o McCown De Leeuw & Company
   3000 Sand Hill Road
   Building 3, Suite 290
   Menlo Park, CA 94025
McCown De Leeuw Associates, LP(2)...................  755,603                         28.08%
   c/o McCown De Leeuw & Company
   30M Sand Hill Road
   Building 3, Suite 290
   Menlo Park, CA 94025
MDC/JAFCO Ventures, LP(3)...........................  52,174                          1.94%
   c/o McCown De Leeuw & Company
   3000 Sand Hill Road
   Building 3, Suite 290
   Menlo Park, CA 94025
David E. De Leeuw(4)................................  2,210,881                       82.17%
   c/o McCown De Leeuw & Company
   3000 Sand Hill Road
   Building 3, Suite 290
   Menlo Park, CA 94025
Glenn McKenzie......................................  9,294                           0.35%
   24 Beach Plum Way
   Hampton, NH 03842
Linchmen & Co.......................................  202,433                         7.52%
   c/o TCW / Crescent Mezzanine, L.L.C.
   11100 Santa Monica Boulevard, Suite 2000
   Los Angeles, CA  90025
TCW Shared Opportunity Fund II, LP .................  8,435                           0.31%
   c/o TCW / Crescent Mezzanine, L.L.C.
   11100 Santa Monica Boulevard, Suite 2000
   Los Angeles, CA  90025
Robert Miklas.......................................  57,736                          2.15%
   4982 Carol Lane
   Atlanta, GA 30327
All directors and executive officers as a group.....  123,219                         4.58%

<FN>
(1)  Class A Common  Stock is the only class of  capital  stock of AHI which has
     voting rights.  Beneficial  ownership is determined in accordance  with the
     rules of the  Commission.  Shares of  capital  stock  subject  to  options,
     warrants and convertible  securities currently  exercisable or convertible,
     or exercisable or convertible  within 60 days, are deemed  outstanding  for
     computing  the  percentage  of the person  holding such options but are not
     deemed outstanding for computing the percentage of any other person. Except
     as indicated by  footnote,  the persons  named in the table above have sole
     voting and  investment  power with  respect to all shares of capital  stock
     indicated as beneficially owned by them.

(2)  MDC  Management  Company II, LP ("MDC II") is the  general  partner of both
     McCown De Leeuw & Co. II, LP and McCown De Leeuw  Associates,  LP George E.
     McCown,  David E. De Leeuw,  Robert B. Hellman,  Charles  Aires,  Steven A.
     Zuckerman  and David E. King are the  general  partners  of MDC II.  Mr. De
     Leeuw is the managing general partner of MDC II.

(3)  MDC  Management  Company  ("MDC")  is  the  general  partner  of  MDC/JAFCO
     Ventures,  LP  George  E.  McCown  and  David E. De Leeuw  are the  general
     partners of MDC. Mr. De Leeuw is the managing general partner of MDC.

(4)  Represents shares of AHI Class A Common Stock held by McCown De Leeuw & Co.
     II, LP, McCown De Leeuw Associates,  LP and MDC/JAFCO  Ventures,  LP Mr. De
     Leeuw, a director of the Company,  may be deemed to own beneficially all of
     the  shares  held by  McCown  De  Leeuw  & Co.  II,  LP,  McCown  De  Leeuw
     Associates,  LP and  MDC/JAFCO  Ventures,  LP  because of his  position  as
     managing  general  partner  of MDC II and MDC.  Mr.  De Leeuw has no direct
     ownership  of any  Class A  Common  Stock of AHI and  disclaims  beneficial
     ownership  as  to  all  of  such  shares,  except  to  the  extent  of  his
     proportional partnership interests.
</FN>
</TABLE>


ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

ADVISORY SERVICES AGREEMENT

     The Company maintains a Advisory Services Agreement (the "Advisory Services
Agreement") with MDC Management Company II, LP ("MDC Management"), an affiliate.
Under  the  Advisory  Services   Agreement,   MDC  Management  provides  certain
consulting,  financial,  and  managerial  functions  to  the  Company  for a fee
initially in an amount not to exceed  $350,000 in any fiscal year,  which amount
may be increased to an amount not to exceed $500,000 in any fiscal year with the
approval of the members of the Board of Directors of the Company who do not have
a direct  financial  interest in any person  receiving  such payments  under the
Advisory Services Agreement.  MDC Management has agreed to subordinate its right
to receive such fees in the event of an  acceleration  of maturity of the Senior
Unsecured Notes or a bankruptcy,  liquidation or insolvency proceeding involving
the Company.  In 1997 and 1996, the Company paid $350,000 and $862,000 (of which
$562,000 was accrued as of December 31, 1995), respectively,  for such services.
The  Advisory  Services  Agreement  expires  December  31, 2000 and is renewable
annually thereafter,  unless terminated by the Company for justifiable cause, as
defined.


<PAGE>
                                    PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND
         REPORTS ON FORM 8-K

(a)(1)  FINANCIAL  STATEMENTS  -  Reference  is made to the  Index to  Financial
     Statements on page F-1 included herein.

(a)(2) FINANCIAL  STATEMENT SCHEDULES - Reference is made to Note 2 of the Notes
     to Financial Statements on page F-8. All schedules have been omitted as not
     required  or not  applicable  or because  the  information  required  to be
     presented is included in the financial statements and related notes.

(a)(3) EXHIBITS

     2  - Stock  Purchase  Agreement,  dated  as of March 16, 1998, by and among
          AmeriComm Direct Marketing,  Inc., Cardinal Marketing,  Inc., Cardinal
          Marketing of New Jersey,  Inc. and James Smith,  Christopher Smith and
          Douglas Smith.
     12 - Statement  Re : Ratio of  Earnings  to Fixed  Charges
     23 - Consent of Independent Public Accountants
     27 - Financial Data Schedule

SIGNATURES

     Pursuant  to the  requirements  of  Section  13 or 15(d) of the  Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

                           AMERICOMM DIRECT MARKETING, INC.

Date : March 31, 1998      John D. Weil
       --------------      ------------
                           Director

Date : March 31, 1998      Robert M. Miklas
       --------------      ----------------
                           President and Chief Executive Officer
                           (Principal Executive Officer)

Date : March 31, 1998      David E. De Leeuw
       --------------      -----------------
                           Director

Date : March 31, 1998      David E. King
       --------------      -------------
                           Director

Date : March 31, 1998      Glenn S. McKenzie
       --------------      -----------------
                           Director

Date : March 31, 1998      Timothy Beffa
       --------------      -------------
                           Director

Date : March 31, 1998      Calvin Ingram
       --------------      -------------
                           Director

Date : March 31, 1998      Martin R. Lewis
       --------------      ---------------
                           Director

Date : March 31, 1998      Robert B. Webster
       --------------      -----------------
                           Executive Vice President and Chief Financial Officer
                           (Principal Financial and Accounting Officer)

<PAGE>
                          INDEX TO FINANCIAL STATEMENTS
                        AMERICOMM DIRECT MARKETING, INC.

                                                                           PAGE
Report of Independent Public Accountants..............................      F-2
Balance Sheets at December 31, 1996 and 1997 .........................      F-3
Statements of Operations for the years ended December 31, 1995,
   1996 and 1997......................................................      F-5
Statements of Stockholder's Equity for the years ended December 31,
   1995, 1996 and 1997................................................      F-6
Statements of Cash Flows for the years ended December 31, 1995
   1996 and 1997......................................................      F-7
Notes to Financial Statements.........................................      F-8


<PAGE>
                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS


To AmeriComm Direct Marketing, Inc.:

     We have  audited  the  accompanying  balance  sheets  of  AMERICOMM  DIRECT
MARKETING,  INC. (a Delaware Corporation,  formerly  known as National Fiberstok
Corporation)  as of December  31, 1996 and 1997 and the  related  statements  of
operations,  stockholder's equity, and cash flows for each of the three years in
the  period  ended  December  31,  1997.  These  financial  statements  are  the
responsibility of the Company's management.  Our responsibility is to express an
opinion on these financial statements based on our audits.

     We conducted  our audits in accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

     In our opinion,  the financial statements referred to above present fairly,
in all material respects,  the financial position of AmeriComm Direct Marketing,
Inc. as of December 31, 1996 and 1997 and the results of its  operations and its
cash flows for each of the three years in the period ended  December 31, 1997 in
conformity with generally accepted accounting principles.

                                                        ARTHUR ANDERSEN LLP

Atlanta, Georgia
February 27, 1998
           (except with respect to the
           matter discussed in Note 9,
           as to which the date is
           March 16, 1998)


<PAGE>
                        AMERICOMM DIRECT MARKETING, INC.
                                 BALANCE SHEETS
                           DECEMBER 31, 1996 AND 1997
                                     ASSETS

<TABLE>
<CAPTION>
                                                                                     DECEMBER 31
                                                                          --------------------------------
                                                                                1996              1997
                                                                          --------------    --------------
<S>                                                                       <C>               <C>
Current Assets:
  Cash and cash equivalents............................................   $    1,979,493    $    1,313,618
  Accounts receivable, net of allowance for doubtful...................
    accounts of $611,170 and $963,130, respectively....................       17,384,354        27,943,109
  Income taxes receivable..............................................          547,944           497,565
  Inventories..........................................................       11,261,155        13,330,921
  Deferred income taxes................................................          304,599           508,664
  Other ...............................................................        1,835,674         3,037,262
                                                                          --------------    --------------
         Total current assets..........................................       33,313,219        46,631,139
                                                                          --------------    --------------

Property and Equipment:
  Land  ...............................................................        1,852,686         1,852,686
  Buildings............................................................       12,020,573        12,149,009
  Machinery and equipment..............................................       36,970,991        45,571,274
  Office equipment, furniture and fixtures.............................        2,993,039         5,375,241
  Leasehold improvements...............................................        1,045,565         1,201,024
  Vehicles.............................................................          166,677           219,703
  Construction in progress.............................................        1,809,007         1,708,944
                                                                          --------------    --------------
                                                                              56,858,538        68,077,881
  Less accumulated depreciation and amortization.......................      (9,491,356)      (16,884,196)
                                                                          --------------    --------------
         Net property and equipment....................................       47,367,182        51,193,685
                                                                          --------------    --------------

Other Assets:
  Goodwill, net of accumulated amortization of $1,290,028,
    and $2,253,195, respectively.......................................       25,079,097        46,172,983
  Patents, net of accumulated amortization of $1,038,940 and
    $3,119,740, respectively...........................................       18,405,060        16,324,260
  Resident address lists, net of accumulated amortization
    of $0 and $971,471, respectively...................................                -         6,314,552
  Deferred financing costs, net of accumulated amortization
    of $478,283 and $1,448,587, respectively...........................        5,260,429         4,390,045
  Covenants not to compete, net of accumulated amortization
    of  $5,703,213 and $6,050,824, respectively........................          487,304         1,840,000
  Prepaid pension cost ................................................        1,931,101         2,078,067
  Due from parent......................................................          875,931         1,807,464
  Other ...............................................................          655,056           932,815
                                                                          --------------    --------------

         Total other assets............................................       52,693,978        79,860,186
                                                                          --------------    --------------
         Total assets..................................................   $  133,374,379    $  177,685,010
                                                                          ==============    ==============
</TABLE>


      The accompanying notes are an integral part of these balance sheets.


<PAGE>
                        AMERICOMM DIRECT MARKETING, INC.
                                 BALANCE SHEETS
                           DECEMBER 31, 1996 AND 1997
                      LIABILITIES AND STOCKHOLDER'S EQUITY

<TABLE>
<CAPTION>

                                                                                      DECEMBER 31
                                                                          --------------------------------
                                                                                1996              1997
                                                                          --------------    --------------
<S>                                                                       <C>               <C>
Current Liabilities:
  Current portion of long-term debt....................................   $      446,037    $      864,487
  Bank overdraft.......................................................        1,505,703         4,624,033
  Accounts payable.....................................................        4,337,366         4,898,701
  Accrued employee compensation........................................        2,873,080         4,872,591
  Other accrued expenses...............................................        5,310,772         4,751,522
                                                                          --------------    --------------
         Total current liabilities.....................................       14,472,958        20,011,334
                                                                          --------------    --------------

Noncurrent Liabilities.................................................        4,426,790         7,777,250
                                                                          --------------    --------------

Long-Term Debt:
  Senior unsecured notes ..............................................      100,000,000       100,000,000
  Revolving loan facility..............................................                -        10,761,083
  Long-term debt.......................................................        2,352,881         4,484,145
                                                                          --------------    --------------
         Total long-term debt..........................................      102,352,881       115,245,228
                                                                          --------------    --------------

Commitments and Contingencies (Note 8)


Stockholder's Equity:
  Common stock, $.01 par value, 300,000 shares authorized,
    283,807 shares issued and outstanding..............................            2,838             2,838
  Additional paid-in capital...........................................       22,296,581        46,175,574
  Accumulated deficit..................................................     (10,177,669)      (11,527,214)
                                                                          --------------    ---------------

         Total stockholder's equity....................................       12,121,750        34,651,198
                                                                          --------------    --------------
         Total liabilities and stockholder's equity....................   $  133,374,379    $  177,685,010
                                                                          ==============    ==============
</TABLE>


      The accompanying notes are an integral part of these balance sheets.

<PAGE>
                        AMERICOMM DIRECT MARKETING, INC.
                            STATEMENTS OF OPERATIONS
              FOR THE YEARS ENDED DECEMBER 31, 1995, 1996 AND 1997

<TABLE>
<CAPTION>
                                                                           DECEMBER 31
                                                         -------------------------------------------------
                                                              1995             1996              1997
                                                         --------------   --------------    --------------
<S>                                                      <C>              <C>               <C>
Net sales............................................    $   71,257,112   $  111,342,230    $  191,090,864
Cost of products sold................................        55,708,018       80,215,498       133,598,403
                                                         --------------   --------------    --------------
Gross profit.........................................        15,549,094       31,126,732        57,492,461
                                                         --------------   --------------    --------------
Operating expenses:
  Selling............................................         6,760,438       10,716,599        18,194,512
  General and administrative.........................         4,833,618       11,949,210        22,903,698
  Amortization:
    Goodwill.........................................           236,113          459,560           963,167
    Patents..........................................                 -        1,038,940         2,080,800
    Covenants not to compete.........................         1,439,607        1,035,472           347,611
    Other............................................           140,000                -                 -
                                                         --------------   --------------    --------------
    Total operating expenses.........................        13,409,776       25,199,781        44,489,788
                                                         --------------   --------------    --------------
Income from operations...............................         2,139,318        5,926,951        13,002,673
Interest expense.....................................         3,179,328        8,125,767        13,764,549
                                                         --------------   --------------    --------------
Net loss before income taxes and
  extraordinary item.................................       (1,040,010)      (2,198,816)         (761,876)
Income tax expense (benefit).........................       (1,900,000)        (626,739)           587,669
                                                         --------------   --------------    --------------
Net income (loss) before extraordinary item..........           859,990      (1,572,077)       (1,349,545)
Extraordinary loss on retirement
  of debt, net of tax benefit of $460,864............                 -        (797,903)                 -
                                                         --------------   --------------    --------------
Net income (loss)....................................    $      859,990   $  (2,369,980)    $  (1,349,545)
                                                         ==============   ==============    ==============
</TABLE>


        The accompanying notes are an integral part of these statements.

<PAGE>
                        AMERICOMM DIRECT MARKETING, INC.
                       STATEMENTS OF STOCKHOLDER'S EQUITY
              FOR THE YEARS ENDED DECEMBER 31, 1995, 1996, AND 1997


<TABLE>
<CAPTION>
                                    COMMON STOCK           ADDITIONAL
                                --------------------        PAID-IN          ACCUMULATED
                                SHARES     PAR VALUE        CAPITAL           DEFICIT            TOTAL
<S>                            <C>          <C>           <C>              <C>               <C>
Balance, December 31, 1994.    283,807      $2,838        $14,532,070      $ (8,667,679)     $ 5,867,229
Net income.................          -           -                  -            859,990         859,990
                               -------      ------        -----------      -------------     -----------
Balance, December 31, 1995.    283,807       2,838         14,532,070        (7,807,689)       6,727,219
Capital contribution.......          -           -          7,764,511                  -       7,764,511
Net loss...................          -           -                  -        (2,369,980)     (2,369,980)
                               -------      ------        -----------      -------------     -----------
Balance, December 31, 1996.    283,807       2,838         22,296,581       (10,177,669)      12,121,750
Capital contribution.......          -           -         23,878,993                  -      23,878,993
Net loss...................          -           -                  -        (1,349,545)     (1,349,545)
                               -------      ------        -----------      -------------     -----------
Balance, December 31, 1997.    283,807      $2,838        $46,175,574      $(11,527,214)     $34,651,198
                               =======      ======        ===========      =============     ===========
</TABLE>

        The accompanying notes are an integral part of these statements.

<PAGE>
                        AMERICOMM DIRECT MARKETING, INC.
                            STATEMENTS OF CASH FLOWS
              FOR THE YEARS ENDED DECEMBER 31, 1995, 1996 AND 1997
<TABLE>
<CAPTION>
                                                                            DECEMBER 31
                                                          ------------------------------------------------
                                                               1995             1996             1997
                                                          --------------   --------------   --------------
<S>                                                       <C>              <C>              <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income (loss)..................................     $      859,990   $  (2,369,980)   $  (1,349,545)
  Adjustments to reconcile net income (loss) to net
    cash (used in) provided by operating activities:
      Extraordinary loss on early retirement of debt,
        net of income tax benefit....................                  -          797,903                -
      Depreciation and amortization..................          4,004,992        7,409,137       13,049,541
      Deferred income tax (benefit) expense..........        (1,900,000)        (626,739)          381,350
      Net (gain) loss on disposal of property and
        equipment....................................          (173,646)        (294,000)          440,898
      Amortization of prepaid pension asset..........          (180,310)         (45,865)        (149,699)
      Imputed interest...............................            130,172           60,414                -
      Changes in operating assets and liabilities:
        Accounts receivable..........................            216,782        2,045,704      (5,747,677)
        Income taxes receivable......................                  -                -          717,202
        Inventories..................................            141,682        1,017,917        (610,123)
        Other assets.................................            (7,436)        (226,946)        (948,157)
        Accounts payable.............................        (2,143,754)          534,704      (1,560,048)
        Accrued expenses and other...................        (1,165,768)      (1,154,287)      (2,189,159)
                                                          --------------   --------------   --------------
         Net cash (used in) provided by operating
           activities................................          (217,296)        7,147,962        2,034,583
                                                          --------------   --------------   --------------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchases of property and equipment................        (2,308,105)      (3,490,447)      (4,562,731)
  Proceeds from sale of property and equipment.......            369,194          423,428          106,123
  Proceeds from investment securities ...............                  -        2,620,000                -
  Payment for the purchase of the outstanding stock of
    Transkrit Corporation, net of cash acquired .....                  -     (79,390,682)                -
  Payment for the purchase of the outstanding stock of
    Label America, Inc., net of cash acquired........                  -                -      (9,469,418)
  Payment for the purchase of the outstanding stock of
    AmeriComm Direct Marketing, Inc., net of cash
    acquired.........................................                  -                -     (24,954,538)
                                                          --------------   --------------   --------------

         Net cash used in investing activities.......        (1,938,911)     (79,837,701)     (38,880,564)
                                                          --------------   --------------   --------------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Increase (decrease) in bank overdraft, net.........          2,354,437      (2,758,170)        3,118,330
  Payments on term loans.............................           (50,000)     (16,900,000)                -
  Due from parent....................................                  -        (875,931)        (931,533)
  Payments on capital leases.........................           (37,130)        (216,888)        (546,767)
  Net borrowings (payments) on revolving loan
    facilities.......................................             50,000      (7,050,000)       10,761,083
  Increase in deferred financing costs ..............                  -      (5,738,712)        (100,000)
  Proceeds from issuance of senior unsecured notes ..                  -      100,000,000                -
  Additional capital contribution....................                  -        7,764,511       23,878,993
                                                          --------------   --------------   --------------

         Net cash provided by financing activities...          2,317,307       74,224,810       36,180,106
                                                          --------------   --------------   --------------
NET INCREASE (DECREASE) IN CASH AND
  CASH EQUIVALENTS...................................            161,100        1,535,071        (665,875)
CASH AND CASH EQUIVALENTS, BEGINNING OF YEAR.........            283,322          444,422        1,979,493
                                                          --------------   --------------   --------------
CASH AND CASH EQUIVALENTS, END OF YEAR...............     $      444,422   $    1,979,493   $    1,313,618
                                                          ==============   ==============   ==============
SUPPLEMENTAL DISCLOSURES:
  Cash paid for interest ............................     $    2,821,000   $    7,744,000   $   12,835,000
                                                          ==============   ==============   ==============
  Cash paid for income taxes.........................     $            -   $            -   $      107,000
                                                          ==============   ==============   ==============
  Assets acquired by assuming liabilities ...........     $            -   $   11,038,000   $    8,324,000
                                                          ==============   ==============   ==============
</TABLE>

SUPPLEMENTAL  DISCLOSURE  OF  NONCASH  INVESTING   ACTIVITIES:
     Capital lease  obligations of $2,799,000 and $3,085,000  were incurred when
     the Company  entered  into leases for new  equipment  during 1996 and 1997,
     respectively.


        The accompanying notes are an integral part of these statements.

<PAGE>
                        AMERICOMM DIRECT MARKETING, INC.
                          NOTES TO FINANCIAL STATEMENTS
              FOR THE YEARS ENDED DECEMBER 31, 1995, 1996 AND 1997

1.   BACKGROUND

     AmeriComm Direct Marketing, Inc. (the "Company", formerly known as National
Fiberstok  Corporation),  a wholly-owned  subsidiary of AmeriComm Holdings, Inc.
("AHI" or "Parent",  formerly known as DEC  International,  Inc.),  is a leading
provider of products and  services  focused  primarily  on the direct  marketing
industry.  The Company's  principal strategy is to offer a comprehensive line of
direct  marketing  products and services while  continuing to participate in the
rapidly  growing  markets for custom  pressure  sensitive  labels and non-impact
self-mailers.  The Company  markets its  products to  customers  throughout  the
United  States  through  operations  in Norfolk,  Roanoke  and Salem,  Virginia;
Austell and Tucker, Georgia; Louisville, Kentucky; Gainesville, Florida; Wilton,
New Hampshire;  Sparks,  Nevada; San Carlos,  California;  Fort Smith, Arkansas;
Mountainside, New Jersey and Denver, Colorado.

     On June 28, 1996,  the Company  acquired all of the issued and  outstanding
capital  stock of  Transkrit  Corporation  ("Transkrit")  for  $86,500,000  plus
transaction  costs.  Subsequent  to the  acquisition,  Transkrit  and all of its
subsidiaries  were merged into the Company.  The Transkrit  acquisition has been
accounted for using the purchase  method of  accounting  and,  accordingly,  the
results  of  operations  of  Transkrit  have been  included  in the  results  of
operations of the Company since June 29, 1996.  The purchase price was allocated
to assets and liabilities  based on their estimated fair value as of the date of
the acquisition.  The excess of the  consideration  paid over the estimated fair
value of net assets acquired of $17,542,000 has been recorded as goodwill and is
being amortized on the straight-line basis over 40 years.

     On  February  21,  1997,  the  Company  acquired  all  of  the  issued  and
outstanding  capital stock of Label America,  Inc. ("LAI") for $8,500,000,  less
outstanding  indebtedness plus transaction  costs.  Additional  consideration of
$700,000 was paid to the principal stockholder for a noncompete agreement.  Upon
consummation  of the  acquisition,  LAI was  merged  into the  Company.  The LAI
acquisition  has been accounted for using the purchase method of accounting and,
accordingly,  the results of operations of LAI have been included in the results
of  operations  of the  Company  since  February  22,  1997.  The  excess of the
consideration  paid over the  estimated  fair  value of net assets  acquired  of
$6,636,000  has  been  recorded  as  goodwill  and  is  being  amortized  on the
straight-line basis over 40 years.

     On April 24, 1997 the Company  acquired  all of the issued and  outstanding
stock  of  AmeriComm  Direct  Marketing,  Inc.  ("ADMI")  for  $23,635,000  plus
transaction  costs.  Additional  consideration  of  $1,000,000  was  paid to the
principal  stockholder  for a noncompete  agreement.  Upon  consummation  of the
acquisition,  ADMI was merged into the Company.  The ADMI  acquisition  has been
accounted for using the purchase  method of  accounting  and,  accordingly,  the
results of operations of ADMI have been included in the results of operations of
the Company since April 25, 1997. The excess of the consideration  paid over the
estimated fair value of net assets  acquired of $15,273,000 has been recorded as
goodwill and is being amortized on the straight-line basis over 40 years.

     The acquisition of ADMI was financed by a capital  contribution from AHI of
$23,878,993.  To  provide  funds  for  the  capital  contribution,   AHI  issued
$35,000,000  aggregate  principal  amount of 12.5% Notes (the "Notes") due April
24, 2003. A portion of the Notes were used to redeem AHI  redeemable  cumulative
preferred stock. The Notes place certain  restrictions on the Company's  ability
to incur  additional  indebtedness  or make future  acquisitions.  In  addition,
future  interest and principal  payments by AHI are  dependent  primarily on the
operations of the Company through  payments to AHI as permitted under the Senior
Notes.  Interest is due quarterly commencing June 30, 1997. As a result, AHI may
pay a portion or all of any six quarterly  interest  installments prior to April
24, 1999 by issuing  additional  notes ("PIK Notes") with interest  ranging from
12.5% to 13.0%. The initial interest  installments due June 30, 1997,  September
30, 1997 and  December 31, 1997 were paid by the issuance by AHI of PIK Notes at
12.5% interest. The PIK Notes must be redeemed prior to April 24, 2003.

     The  following  presents,  on an unaudited  pro forma basis,  the Company's
results of operations  for the years ended  December 31, 1995,  1996 and 1997 as
though the  acquisition  of Transkrit and related  transactions  had occurred on
January 1, 1995 and the  acquisitions  of LAI and ADMI and related  transactions
had occurred on January 1, 1996 (in thousands) :

<TABLE>
<CAPTION>
                                                                    1995             1996              1997
                                                                    ----             ----              ----
<S>                                                             <C>               <C>               <C>
Net sales............................................           $168,760         $202,033          $201,500
Operating income.....................................             12,347           11,740            13,667
Net income (loss) before extraordinary item..........              2,364            (489)             (979)
</TABLE>

2.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND PRACTICES

Revenue Recognition

     Sales are recorded as products are  shipped,  except for certain  sales for
which  revenue is  recognized  when the  customer is billed  based on passage of
legal title at the date of billing.  Such `bill and hold' sales are not material
to the Company's results of operations.

Use of Estimates

     The  preparation of the financial  statements in conformity  with generally
accepted accounting principles requires management to make certain estimates and
assumptions.  These  estimates and  assumptions  affect the reported  amounts of
assets and  liabilities  and disclosure of contingent  assets and liabilities at
the date of the financial  statements  as well as during the  reporting  period.
Actual results could differ from these estimates.

Cash Equivalents

     For purposes of the  reporting  of cash flows,  the Company  considers  all
highly  liquid  debt  instruments  with a maturity  at date of purchase of three
months or less to be cash equivalents.

     The Company does not believe it is exposed to any  significant  credit risk
on money market funds with  commercial  banks because its policy is to make such
deposits only with highly rated institutions.

Accounts Receivable

     A summary of changes in the allowance for doubtful accounts is as follows:


<TABLE>
<CAPTION>
                                                                       YEAR ENDED DECEMBER 31,
                                                         -------------------------------------------------
                                                               1995             1996              1997
                                                         --------------   --------------    --------------
<S>                                                      <C>              <C>               <C>
Balance, beginning of period.........................    $      141,841   $      171,950    $      611,170
Acquired balance from Transkrit (Note 1).............                 -          495,154                 -
Acquired balance from ADMI (Note 1)..................                 -                -           209,789
Acquired balance from LAI (Note 1)...................                 -                -            47,176
Provisions...........................................            78,089          215,455           385,282
Recoveries...........................................            18,679           75,028            40,148
Write-offs...........................................          (66,659)        (346,417)         (330,435)
                                                         --------------   --------------    --------------


Balance, end of period...............................    $      171,950   $      611,170    $      963,130
                                                         ==============   ==============    ==============
</TABLE>


Inventories

     Inventories  are  stated  at the  lower  of cost or  market.  Costs  of raw
materials are determined using the first-in, first-out (FIFO) method. Costs (net
of an obsolescence  reserve) of work in process,  finished goods, and customized
stock  (consisting  of products  which have been  produced  and held for certain
customers under short-term  delayed-shipping  arrangements) are determined using
the average cost (which approximates FIFO), or FIFO method.

Inventories consist of the following:

<TABLE>
<CAPTION>
                                                                                    DECEMBER 31,
                                                                          --------------------------------
                                                                                1996              1997
                                                                          --------------    --------------
<S>                                                                       <C>               <C>
Raw materials..........................................................   $    5,837,794    $    7,351,264
Work in process........................................................        1,288,685         1,585,171
Finished goods.........................................................        2,834,589         3,350,315
Customized stock.......................................................        1,300,087         1,044,171
                                                                          --------------    --------------

Balance, end of period.................................................   $   11,261,155    $   13,330,921
                                                                          ==============    ==============
</TABLE>

Property and Equipment

     Property and equipment  are recorded at cost or at estimated  fair value at
date of acquisition (Note 1), if acquired as part of a business combination, and
are depreciated using the straight-line method over the following lives:

Buildings....................................................25 to 30 years
Machinery and equipment........................................3 to 7 years
Office equipment, furniture and fixtures.......................3 to 7 years
Vehicles.......................................................3 to 5 years

     Leasehold  improvements are depreciated over the lesser of the useful lives
of the assets or the lease term.

     The Company's policy is to remove the cost and accumulated  depreciation of
retirements  from the accounts and  recognize  the related gain or loss upon the
disposition  of  assets.  Depreciation  expense  in  1995,  1996  and  1997  was
approximately $2,020,000, $4,313,000 and $7,717,000, respectively.

Goodwill

     Goodwill is stated at cost, less accumulated amortization, and is amortized
over 15 to 40 years  using  the  straight-line  method.  The  recoverability  of
goodwill is periodically reviewed by management based on current and anticipated
conditions.  The amount of goodwill  considered  realizable,  however,  could be
reduced in the near term if changes occur in anticipated conditions.  Based upon
a review of projected undiscounted cash flow from operations and other pertinent
information,  management  is of the opinion that there has been no diminution in
the value assigned to goodwill.

Patents

     The Company has been granted several  patents  related to certain  products
manufactured  by the  Company.  Patents  acquired  through  the  acquisition  of
Transkrit were recorded at their  estimated  fair value at date of  acquisition.
These amounts are being amortized on a  straight-line  basis over the life (four
to twelve years) of the patents.

Covenants Not to Compete

     Covenants not to compete have been recorded at cost and are being amortized
on a straight-line basis over the terms (three to five years) of the agreements.

Resident Address Lists

     The Company has purchased and maintains national  residential address lists
used by its  customers  in making  saturation  or  targeted  mailings.  Resident
address lists  acquired  through the  acquisition of ADMI were recorded at their
estimated  fair  value at the  date of  acquisition.  These  amounts  are  being
amortized  on a  straight-line  basis over the life (six years) of the  resident
address lists.

Amortization  expense for 1997 of $971,471 is included in costs of products sold
in the accompanying statement of operations.

Deferred Financing Costs

     Deferred  financing  costs  represent costs incurred to raise financing and
are amortized over the related terms of the borrowings (Note 3).

Due from parent

     Due  from  parent   represents  funds  borrowed  by  AHI  to  fund  certain
transactions  as allowed by the Senior Notes and revolving  loan facility  (Note
3). Such amounts are not  expected to be repaid  within one year and no interest
is charged on such borrowings.

Income Taxes

     The Company  accounts for income taxes using the asset and liability method
for  recognition  of deferred tax  consequences  of temporary  differences,  net
operating  losses,  and tax  credits by  applying  enacted  statutory  tax rates
applicable  to future  years to  differences  between  the  financial  statement
carrying amounts and the tax bases of existing assets and liabilities.

Concentration of Risk

     During 1995, 1996, and 1997, the Company's ten largest customers  accounted
for 25%,  18% and 16%,  respectively,  of total  Company  sales.  No  individual
customer  accounted  for  more  than 6% of sales in any  year.  In  management's
opinion, a loss of any one individual  customer would not have a material impact
on the Company's financial position or results of operations.

     The Company's  largest  purchased raw material is paper.  While the Company
utilizes  multiple paper suppliers,  two suppliers  provided 67%, 30% and 41% of
its paper  requirements  in 1995,  1996, and 1997,  respectively.  Further,  the
supply and price of paper are  cyclical in nature.  As a result,  the Company is
subject to the risk that pricing may significantly  impact results of operations
and that it may be unable to  purchase  sufficient  quantities  of paper to meet
production requirements during times of tight supply. While the Company believes
that it could obtain other  suppliers of paper,  paper  industry  conditions may
have a material effect on the Company's results of operations.

Vacation Policy

     In 1995,  the Company  revised its vacation  policy for certain  locations,
whereby  employees must take vacation  earned during the year prior to January 1
or forfeit the balance. As a result of this change in policy, a vacation accrual
is no longer  required as of December  31,  1995 and  approximately  $575,000 of
accrued  vacation  was  reversed  and is  reflected  as a  reduction  in cost of
products sold in 1995.

Fair Value of Financial Instruments

     The Company's  financial  instruments  consist primarily of cash,  accounts
receivable,  accounts payable and debt. The carrying  amounts of cash,  accounts
receivable  and accounts  payable  approximate  their fair values because of the
short-term  maturity  of such  instruments.  The fair value of the Senior  Notes
(Note 3) at December 31, 1996 and 1997 was approximately  $106,000,000 which was
estimated  using a quote  from a broker.  At  December  31,  1996 and 1997,  the
carrying value of the other long-term debt approximated its fair value,  because
interest rates on such debt are periodically  adjusted and approximated  current
market rates.

3.     LONG-TERM DEBT

     Long-term  debt  consists of the  following  at December 31, 1996 and 1997,
respectively:

<TABLE>
<CAPTION>
                                                                                       1996              1997
                                                                                 --------------    --------------
<S>                                                                              <C>               <C>
11 5/8% Senior Unsecured Notes, interest payable
  semi-annually commencing December 15, 1996...................................  $  100,000,000    $  100,000,000

Revolving loan facility with Heller Financial,  Inc.,  principal payable in full
  upon the  earlier  of  termination,  as  defined,  or June 28,  2001,  bearing
  interest  at the 30 to 180 day  London  Interbank  Offered  Rate plus 2.25% or
  Prime plus 1% (8.35% and 9.50% at December 31, 1997,
  respectively)................................................................               -        10,761,083

Capital  lease  payable  to The CIT  Group/Equipment  Financing,  Inc.  ("CIT"),
  monthly  principal  and  interest  payments  of $48,250  commencing  July 1996
  through June 2001 with a balloon payment of $513,485 due
  July 2001, interest at 10.2%.................................................       2,405,831         2,056,883

Capital leases payable to General Electric Capital Corporation  ("GE"),  monthly
  principal and interest  payments of $53,867  commencing  December 1997 through
  November 1999,  declining to $44,073 commencing  December 1999 through October
  2001 with a balloon payment of $1,615,077
  due November 2001, interest at 9.36%.........................................               -         3,025,154

Other..........................................................................         393,087           266,595
                                                                                 --------------    --------------
                                                                                    102,798,918       116,109,715
Less current portion...........................................................       (446,037)         (864,487)
                                                                                 --------------    --------------

                                                                                 $  102,352,881    $  115,245,228
                                                                                 ==============    ==============
</TABLE>


     Maturities  of long-term  debt and capital  lease  obligations  at December
31,1997 are as follows:

1998..........................................   $      864,487
1999..........................................          985,265
2000..........................................          819,774
2001..........................................       13,440,189
2002..........................................      100,000,000
                                                 --------------
                                                 $  116,109,715
                                                 ==============

     Prior to the  issuance of the 11 5/8% Senior  Unsecured  Notes (the "Senior
Notes"),  the Company maintained  agreements under which the Company had certain
term loans and a revolving line-of-credit facility (the "Line"). Concurrent with
the issuance of the Senior Notes on June 28, 1996 discussed  below,  the Company
repaid the term loans and the Line and paid a prepayment  penalty,  all of which
aggregated to approximately $25,100,000.  As a result of the early retirement of
debt, the Company incurred an extraordinary loss of $797,903,  net of income tax
benefit of $460,864, during 1996. Subsequently, the agreements were terminated.

     Concurrent with the consummation of the acquisition of Transkrit  discussed
in Note 1, the Company issued $100,000,000  aggregate principal amount of Senior
Notes due June 15, 2002. Interest is payable  semi-annually  commencing December
15,  1996.  The Senior Notes are senior  obligations  of the Company and will be
pari passu in right of payment to all future senior indebtedness.  The indenture
to the Senior Notes limits the  incurrence  of  additional  debt by the Company,
does not allow the  Company to pay any  common  stock  dividends  and limits the
Company's  ability  to  redeem  any  capital  stock and to sell its  assets,  as
defined. The Company may incur additional  indebtedness,  as defined, as long as
its fixed charge  coverage  ratio,  as defined,  is greater than certain minimum
levels.

     Concurrent  with the  consummation  of the  acquisition  of Transkrit,  the
Company  entered  into a revolving  loan  facility  with  Heller.  The  facility
provides  borrowings  based on the lesser of qualified  accounts  receivable and
inventories,  as defined,  or $25,000,000.  Borrowings  under the revolving loan
facility are subject to certain financial covenants that include,  among others,
minimum  fixed charge  coverage and total  indebtedness  to operating  cash flow
ratio,  as  defined.  The  Company was in  compliance  with each  covenant as of
December 31, 1997.  As of December 31, 1997,  $14,238,917  was  available on the
revolving loan facility.

     Under the CIT capital lease  payable,  CIT has a  first-perfected  security
interest in certain  equipment.  At the end of the lease term,  the Company will
have the option to purchase the  equipment  for  $513,485.  Under the GE capital
leases payable, GE has a first-perfected security interest in certain equipment.
At the end of each lease term,  the Company will have the option to purchase the
equipment for an aggregate of $1,615,077. The capital leases are cross-defaulted
with other loan agreements if such default is not cured within 90 days following
the default.

     Interest  expense on long-term  debt and capital  leases in 1995,  1996 and
1997 was  approximately  $3,179,000,  $8,126,000 and  $13,765,000  respectively,
including  approximately  $231,000,  $564,000  and  $971,000,  respectively,  of
deferred finance cost amortization.

4.   INCOME TAXES

     The income tax  benefits  for the years  ended  December  31, 1995 and 1996
represent the income tax benefit from operating losses. As a result,  income tax
benefits for 1995 and 1996 consist of deferred tax benefits.

     The  reconciliation  of  the  federal  statutory  income  tax  rate  to the
Company's  effective  income tax rate for the 1995 and 1996 benefit and the 1997
expense for income taxes is as follows:

<TABLE>
<CAPTION>
                                                              1995           1996            1997
                                                              ----           ----            ----
<S>                                                        <C>              <C>             <C>
Federal tax benefit at statutory rate................        $(353,600)     $(747,597)      $(259,038)
State, net of federal benefit........................          (34,000)       (58,049)         206,669
Change in valuation allowance........................       (1,485,000)              -               -
Non-deductible amortization .........................                 -        164,139         367,460
Non-deductible expenses .............................                 -         42,854          69,920
Other, net...........................................          (27,400)       (28,086)         202,658
                                                           ------------     ----------       ---------
Actual income tax (benefit) expense..................      $(1,900,000)     $(626,739)       $ 587,669
                                                           ============     ==========       =========
Effective tax rate...................................              183%            29%           (77%)
                                                                   ====            ===           =====
</TABLE>


     Significant  components of the Company's net deferred tax liabilities as of
December 31, 1996 and 1997 are as follows:

<TABLE>
<CAPTION>
                                                                                   1996                1997
                                                                                   ----                ----
<S>                                                                            <C>                 <C>
Deferred tax assets (liabilities):
    Net operating loss carryforwards.......................................... $  4,127,000        $  2,773,000
    Book basis in property over tax basis.....................................  (6,703,000)         (6,932,000)
    Resident address lists....................................................            -         (2,400,000)
    Patents...................................................................  (1,457,000)           (998,000)
    Inventories...............................................................    (712,000)           (497,000)
    Goodwill..................................................................    (185,000)           (261,000)
    Prepaid pension cost......................................................    (692,000)           (774,000)
    Covenant not-to-compete...................................................    1,556,000           1,413,000
    Employee benefit accruals.................................................      903,000             917,000
    Liabilities not currently deductible......................................      548,000             402,000
    Allowance for doubtful accounts...........................................      155,000             309,000
    Other, net................................................................        2,377             (1,954)
                                                                               ------------        ------------
Net deferred tax liabilities.................................................. $(2,457,623)        $(6,049,954)
                                                                               ============        ============
</TABLE>

     The net operating loss  carryforwards will be used to offset future taxable
income,  subject to their expirations,  beginning in 2004 and continuing through
2011.  Any future  issuance of stock by the Company could result in an ownership
change, as defined by the Tax Reform Act of 1986, and could limit utilization of
net  operating  loss  carryforwards.  Also,  benefits  derived  from  using  net
operating  loss  carryforwards  to offset any taxes  calculated  as  alternative
minimum tax could be less than the  recorded  amount of the net  operating  loss
carryforwards.  Although realization is not assured, management believes all net
operating loss carryforwards will be realized.

5.   CAPITAL STOCK

     Concurrent  with the  acquisition  of Transkrit and ADMI (Note 1), AHI made
capital   contributions   in  1996  and  1997  of  $7,764,511  and  $23,878,993,
respectively.

     Effective  June 28, 1996,  the board of directors of the Parent adopted the
AmeriComm Holdings, Inc. 1996 Stock Option Plan. During 1996 and 1997, the board
of  directors   granted   options  to  purchase   244,889  and  39,265   shares,
respectively,  of AHI Class A common  stock at an exercise  price  ranging  from
$2.62 to $5.38 per share,  the  estimated  fair  value at the date of grant,  to
certain  employees and directors of the Company.  As of December 31, 1997, there
are 255,286 options outstanding. The options vest based upon time and based upon
the  profitability  and the liquidation  value of the Company if it is sold to a
third  party.  During  1996 and  1997,  28,868  and 0  options  vested  and were
exercised, respectively.

     Effective  January 28, 1997,  the board of directors of the Parent  adopted
the AmeriComm Holdings, Inc. 1997 Stock Option Plan for Directors.  During 1997,
the board of directors  granted options to purchase 10,350 shares of AHI Class A
common stock at an exercise  price of $5.38 per share,  the estimated fair value
at the date of grant,  to certain  directors  of the  Company.  The options vest
based  upon  time or in the  event of a change  in  control  of the  Parent,  as
defined. As of December 31, 1997, 2,898 options were vested and are exercisable.

     The  Parent  accounts  for  its  stock  option  plans  in  accordance  with
Accounting Principles Board ("APB") Opinion No. 25, "Accounting for Stock Issued
to Employees,"  under which no compensation was recognized during 1996 and 1997.
In 1996, AHI adopted SFAS No. 123,  "Accounting for  Stock-Based  Compensation,"
for disclosure purposes. In accordance with the disclosure  requirements of SFAS
No. 123, AHI is required to calculate pro forma  compensation  cost of all stock
options  granted using an option pricing model.  Accordingly,  the fair value of
the stock  option  grants has been  estimated  as of the grant  dates  under the
minimum value method using the following  weighted average  assumptions for 1996
and 1997: a risk-free  interest rate of  approximately  6.4%,  dividend yield of
0.0%,   volatility  of  0.0%  and  expected  life  of  4.5  years.  Using  these
assumptions,  the fair value of the stock  options at the dates of grant was $0.
As a result, there is no pro forma compensation expense.

6.   RELATED-PARTY TRANSACTIONS

Fees to Affiliate

     The Company maintains an Advisory Services Agreement (the "Agreement") with
MDC Management Company II, L.P. ("MDC"), an affiliate.  Under the Agreement, MDC
provides certain consulting,  financial, and managerial functions for a $250,000
annual fee through June 28, 1996 and a $350,000 annual fee thereafter.  In 1995,
1996 and 1997, $187,500,  $862,000 (of which $562,000 was accrued as of December
31, 1995) and $350,000,  respectively,  were paid. No payments  shall be made by
the  Company  to MDC under the  Agreement  if there is an event of  default,  as
defined,  under the revolving  loan facility or the Senior Notes (Note 3). As of
December 31, 1997,  there are no such events of default.  The Agreement  expires
December 31, 2000 and is renewable thereafter,  unless terminated by the Company
for justifiable cause, as defined.

     During 1996, for services  related to the acquisition of Transkrit (Note 1)
and the  issuance of the Senior Notes (Note 3), the Company paid MDC $500,000 of
which $350,000 has been recorded as deferred  financing costs. In addition,  for
services  related to the  acquisition of ADMI in 1997 (Note 1), the Company paid
MDC $552,000.

Stockholder's Agreement

     Certain officers and former officers of the Company purchased and own as of
December 31, 1996 and 1997,  an aggregate of 236,947 and 259,421,  respectively,
shares of AHI common stock,  representing  10% of the outstanding  voting common
stock of AHI for 1996 and 1997.  The stock was purchased at a price ranging from
$4.33 to $4.63 per  share,  the fair value at the date of such  purchases.  Such
stock was  purchased  through cash  payments and the issuance of 6%  nonrecourse
notes by MDC in 1996 and prior and by AHI in 1997.  During 1997,  AHI  purchased
from MDC the outstanding 6% nonrecourse notes and accrued but unpaid interest of
$493,132.  As of December  31,  1997,  the  outstanding  principal  and interest
balance on the notes was approximately $587,000.

     All  stockholders  of AHI  are  subject  to  the  terms  of a  stockholders
agreement. This agreement restricts the stockholders' ability to sell, transfer,
and assign the AHI common  stock,  with AHI having the first right of  purchase.
The  holders of the stock may be forced to sell the shares to AHI under  certain
conditions.  In addition,  on expiration of a stockholder's  employment with the
Company,  the Company has the option to buy back the stockholder's  common stock
at a specified  price  primarily based upon either the cost of the shares or the
book value of AHI.

7.   EMPLOYEE BENEFIT PLANS

Defined Benefit Plans

     The Company has a defined benefit pension plan ("The Employees'  Retirement
Plan of National Fiberstok Corporation") covering certain employees. On December
20, 1993, the Company amended the plan, freezing future participation by any new
employee of the Company  effective  December  31, 1993.  Effective  December 31,
1994,  the Company again amended the plan,  freezing  future accrual of benefits
for all  participants.  In conjunction with this agreement,  all participants of
the plan were retroactively vested.

     The  funded  status  of the  plan as of  December  31,  1996 and 1997 is as
follows:

<TABLE>
<CAPTION>
                                                                                1996             1997
                                                                          --------------    --------------
<S>                                                                       <C>               <C>
Actuarial present value of benefit obligations:
  Accumulated projected benefit obligation.............................   $ (16,991,377)    $ (18,292,100)
  Plan assets at fair value............................................       17,320,422        19,510,900
                                                                          --------------    --------------
Plan assets greater than projected benefit obligation..................          329,045         1,218,800
Unrecognized net loss from past experience.............................          784,056           209,300
                                                                          --------------    --------------
Prepaid pension cost...................................................   $    1,113,101    $    1,428,100
                                                                          ==============    ==============
</TABLE>

     The  weighted  average  discount  rates  used to  measure  the  accumulated
projected   benefit   obligation  were  7.50%  and  7.25%  for  1996  and  1997,
respectively.  The expected  long-term  rates of return on assets were 8.75% and
9.00 % for 1996 and 1997, respectively.

     Net periodic pension costs for 1995, 1996, and 1997 include the following:

<TABLE>
<CAPTION>

                                                              1995              1996              1997
                                                         --------------   --------------    --------------
<S>                                                      <C>              <C>               <C>
Service cost -- benefits earned during the period....    $            -   $            -    $            -
Interest cost on projected benefit obligation........         1,230,610        1,266,209         1,242,200
Actual return on plan  assets........................       (1,772,831)      (1,252,658)       (1,556,899)
Net amortization on plan assets......................           361,915        (204,216)                 -
                                                         --------------   --------------    --------------
                                                         $    (180,306)   $    (190,665)    $    (314,699)
                                                         ==============   ==============    ==============
</TABLE>

     The  Company has  another  defined  benefit  pension  plan ("The  Transkrit
Corporation  Employees'  Pension Plan") covering  certain  employees.  Effective
April 30,  1997,  the Company  amended the plan,  freezing  future  benefits for
participants  at certain  locations.  In conjunction  with this  agreement,  the
participants  with frozen future  benefits  were  retroactively  vested.  Normal
retirement age is 65, but a provision is made for early retirement. Benefits are
based on the  employee's  compensation  level and years of service.  The Company
makes annual  contributions  to the plan equal to the maximum amount that can be
deducted for income tax purposes.

     The 1996 and 1997  projected  benefit  obligation  was  computed  using the
projected unit credit method, assuming a discount rate on benefit obligations of
7.50% and 7.25%,  respectively.  The expected  long-term  rate of return on plan
assets  is 9% for  1996  and 1997 and  annual  salary  increases  is 4% over the
remaining service lives of the employees in the plan for 1996 and 1997.

     The  funded  status  of the  plan as of  December  31,  1996 and 1997 is as
follows:

<TABLE>
<CAPTION>
                                                                                1996              1997
                                                                          --------------    --------------
<S>                                                                       <C>               <C>
Actuarial present value of benefit obligations:
Accumulated projected benefit obligation, including vested benefits
  of $2,144,000 and $2,679,000.........................................   $  (2,243,000)    $  (2,817,000)
                                                                          ==============    ==============
Projected benefit obligation...........................................      (3,924,000)       (4,470,000)
Plan assets at fair value..............................................        5,137,000         5,631,000
                                                                          --------------    --------------
Plan assets greater than projected benefit obligation..................        1,213,000         1,161,000
Unrecognized net gain..................................................        (395,000)         (508,000)
                                                                          --------------    --------------
Prepaid pension cost...................................................   $      818,000    $      653,000
                                                                          ==============    ==============
</TABLE>

     Net periodic pension costs for 1996 and 1997 include the following:

<TABLE>
<CAPTION>
                                                                                1996              1997
                                                                          --------------    --------------
<S>                                                                       <C>               <C>
Service Cost -- benefits earned during the period......................   $      230,000    $      415,000
Interest Cost on projected benefit obligation..........................          143,000           287,000
Actual return on plan assets...........................................        (227,000)         (444,000)
Recognition of curtailment gain........................................                -          (93,000)
Net Amortization on Plan Assets........................................           52,000                 -
                                                                          --------------    --------------
                                                                          $      198,000    $      165,000
                                                                          ==============    ==============
</TABLE>

Deferred Compensation Plans

     The  Company  has  unfunded  deferred   compensation   plans  that  provide
retirement  benefits to certain current and former employees.  The plans provide
retirement  benefits generally based on the service provided by the employees to
the Company.  Benefits are vested as service is provided.  The Company  provides
for these plans during the related service lives of the  participants at amounts
sufficient  to accrue the present value of benefits  earned to their  retirement
dates.  Effective  December 31, 1994, the Company froze future benefit  accruals
under  certain  of  these  deferred  compensation  agreements.  Included  in the
accompanying  balance sheets are  liabilities of $587,000 and $592,000 for these
plans as of December 31, 1996 and 1997, respectively.

Defined Contribution Plans

     The Company  sponsors  several  voluntary 401(k) savings plans covering all
eligible  employees at certain  locations.  The plans include  provisions  which
allow  employees  to make  pretax  contributions  ranging  from 1% to 15% of the
employee's wages.  Maximum pretax  contributions are capped at 10% or 15% of the
employee's wages, depending on the location. The Company matches between 15% and
60% of employee contributions up to 4% to 6% of eligible employee's wages, which
varies by location.  The Company recorded an expense of approximately  $283,000,
$421,000  and  $979,000  in 1995,  1996 and 1997,  respectively,  as a result of
contributions to the plans.

     Effective  January 1, 1998,  the Company  consolidated  its various  401(k)
savings plans into a single plan. Substantially all of the benefits available to
participants of the plan have been  standardized as of January 1, 1998, with the
exception of the Company matching contribution, which varies by location.

Postretirement Benefits

     The Company  provides  certain health care and life insurance  benefits for
certain  retired  individuals.  The  Company  accounts  for  these  benefits  in
accordance with SFAS No. 106, "Employers' Accounting for Postretirement Benefits
Other Than Pensions." The plan was frozen in 1993 and all eligible  participants
of the plan are  retired.  The  accrued  postretirement  benefit  obligation  at
December 31, 1996 and 1997 was $711,000 and $478,000, respectively.

     Assumptions used in the computation of  postretirement  benefit expense and
the related obligation are as follows:

<TABLE>
<CAPTION>
                                                                                1996              1997
                                                                          --------------    --------------
<S>                                                                       <C>               <C>
Discount rate used to determine accumulated postretirement
  benefit obligation...................................................               8%             7.75%
Initial health care cost trend rate....................................              13%               13%
Ultimate health care cost trend rate...................................               5%                5%
Year ultimate health care cost trend rate..............................             2009              2009
</TABLE>

     If the health  care trend  rates  increased  1% for all future  years,  the
accumulated postretirement benefit obligation as of December 31, 1997 would have
increased by 4%. The effect of such a change on the interest cost for 1997 would
have been an increase of approximately $17,000.

8.   COMMITMENTS AND CONTINGENCIES

Operating Leases

     The Company has certain noncancelable operating leases for office and plant
facilities and office equipment. Total rental expense was $351,000, $826,000 and
$1,669,000 in 1995, 1996, and 1997, respectively. Minimum annual rental payments
remaining under  noncancelable  operating  leases as of December 31, 1997 are as
follows:

1998....................................  $   1,338,000
1999....................................        854,000
2000....................................        674,000
2001....................................        444,000
2002....................................        273,000
                                          -------------
                                          $   3,583,000


Environmental Liabilities

     The Company has been notified by the United States Environmental Protection
Agency  ("EPA") that it and 11 other  parties are  potentially  liable for costs
incurred by the EPA in responding  to the cleanup of the Dixie Caverns  Landfill
Superfund  Site  in  Roanoke  County,  Virginia.  Subsequently,  Roanoke  County
expended  $2,000,000 to clean up a portion of the Dixie Cavern landfill site and
has filed suit  against  the Company  and the 11 other  potentially  responsible
parties ("PRPs") for reimbursement of these cleanup costs. Although the PRPs may
be jointly and severally liable for cleanup costs,  management believes that the
Company's claim is de minimis, based upon the amount of waste attributable to it
in relation to the other parties. Management believes that the Company will have
no liability in connection with the remaining  portions of the site and that the
ultimate  outcome of this matter will not have a material  adverse impact on the
financial position or results of operations of the Company.

Litigation

     The  Company  is party to  various  litigation  matters  incidental  to the
conduct of its business. The Company does not believe that the outcome of any of
the  matters in which it is  currently  involved  will have a  material  adverse
effect on the financial condition or results of operations of the Company

9.   SUBSEQUENT EVENT

Purchase of Cardinal Marketing, Inc. and Cardinal Marketing of  New Jersey, Inc.

     On March 16, 1998, the Company  acquired all of the issued and  outstanding
capital stock of Cardinal Marketing,  Inc. and Cardinal Marketing of New Jersey,
Inc.  (collectively  referred to as "Cardinal") for $4,000,000 plus  transaction
costs,  which was funded  through  borrowings  on its revolving  loan  facility.
Additional  consideration  of  $600,000  will  be paid  to the  stockholders  of
Cardinal for noncompete agreements, of which $200,000 was paid on March 16, 1998
and  the  remaining  $400,000  will be paid  in two  equal  annual  installments
commencing March 16, 1999. Upon consummation of this  acquisition,  Cardinal was
merged into the Company.


                            STOCK PURCHASE AGREEMENT


                           Dated as of March 16, 1998


                                  By and Among


                        AMERICOMM DIRECT MARKETING, INC.,


                            CARDINAL MARKETING, INC.,


                     CARDINAL MARKETING OF NEW JERSEY, INC.


                                       and


                               THE STOCKHOLDERS OF
                          CARDINAL MARKETING, INC. AND
                     CARDINAL MARKETING OF NEW JERSEY, INC.
<PAGE>

                                TABLE OF CONTENTS
                                -----------------

                                                                            Page
                                                                            ----

ARTICLE I      DEFINITIONS..................................................  2

ARTICLE II     PURCHASE OF STOCK............................................  7
       ss.2.1  Purchase of Stock............................................  7
       ss.2.2  Price   .....................................................  8
       ss.2.3  Working Capital Adjustment...................................  9
       ss.2.4  Purchase Price............................................... 13
       ss.2.5  Closing...................................................... 14

ARTICLE III    REPRESENTATIONS AND WARRANTIES OF THE COMPANY................ 14
       ss.3.   Representations and Warranties of the
                       Company.............................................. 14
       ss.3.1  Existence and Good Standing.................................. 14
       ss.3.2  Capital Stock................................................ 15
       ss.3.3  Authorization and Validity of this
                       Agreement............................................ 16
       ss.3.4  Subsidiaries and Investments................................. 16
       ss.3.5  Financial Statements; No Material Changes.................... 17
       ss.3.6  Books and Records............................................ 18
       ss.3.7  Title to Properties; Encumbrances............................ 18
       ss.3.8  Real Property................................................ 19
       ss.3.9  Intellectual Property........................................ 20
       ss.3.10  Leases ..................................................... 20
       ss.3.11  Material Contracts.......................................... 21
       ss.3.12  Consents and Approvals; No Violations....................... 23
       ss.3.13  Litigation.................................................. 24
       ss.3.14  Taxes  ..................................................... 24
       ss.3.15  Liabilities................................................. 28
       ss.3.16  Insurance................................................... 29
       ss.3.17  Compliance with Laws........................................ 29
       ss.3.18  Employment Relations........................................ 29
       ss.3.19  Employee Benefit Plans...................................... 30
       ss.3.20  Interests in Customers, Suppliers, etc...................... 38
       ss.3.21  Environmental Laws and Regulations.......................... 38
       ss.3.22  Bank Accounts, Powers of Attorney........................... 42
       ss.3.23  Compensation of Employees................................... 42
       ss.3.24  Conduct of Business......................................... 42
       ss.3.25  Customer Relations.......................................... 43
       ss.3.26  Condition of Assets......................................... 43
       ss.3.27  Broker's or Finder's Fees................................... 43

ARTICLE IV     REPRESENTATIONS AND WARRANTIES OF THE SELLER................. 44
       ss.4.   Representations and Warranties of the
                       Seller............................................... 44
       ss.4.1  Ownership of Stock........................................... 44
       ss.4.2  Authorization and Validity of Agreement...................... 44
       ss.4.3  Restrictive Documents........................................ 45
       ss.4.4  Broker's or Finder's Fees.................................... 45
       ss.4.5  Interests in Customers, Suppliers, etc....................... 46
       ss.4.6  Consents and Approvals; No Violations........................ 46

ARTICLE V      REPRESENTATIONS AND WARRANTIES OF
                       THE PURCHASER........................................ 47
       ss.5.  Representations and Warranties of the Purchaser............... 47
       ss.5.1  Existence and Good Standing; Power and
                        Authority........................................... 47
       ss.5.2  Restrictive Documents........................................ 47
       ss.5.3  Purchase for Investment...................................... 48
       ss.5.4  Broker's or Finder's Fees.................................... 48
       ss.5.5  Consents and Approvals; No Violations........................ 48

ARTICLE VI     TRANSACTIONS PRIOR TO THE CLOSING DATE....................... 49
       ss.6.1  Conduct of Business of the Company........................... 49
       ss.6.2  Exclusive Dealing............................................ 51
       ss.6.3  Review of the Company........................................ 52
       ss.6.4  Reasonable Efforts........................................... 53
       ss.6.5  Monthly Financial Statements................................. 53

ARTICLE VII    CONDITIONS TO THE PURCHASER'S OBLIGATIONS.................... 54
       ss.7.  Conditions to the Purchaser's Obligations..................... 54
       ss.7.1  Opinions of Counsel.......................................... 54
       ss.7.2  Good Standing and Other Certificates......................... 54
       ss.7.3  No Material Adverse Change................................... 55
       ss.7.4  Truth of Representations and Warranties...................... 55
       ss.7.5  Performance of Agreements.................................... 56
       ss.7.6  No Litigation Threatened..................................... 56
       ss.7.7  Third Party Consents; Governmental Approvals................. 56
       ss.7.8  Resignations................................................. 56
       ss.7.9  Employment Agreements........................................ 56
       ss.7.10 FIRPTA....................................................... 57
       ss.7.11  Escrow Agreement............................................ 57
       ss.7.12  Non-Competition Agreements.................................. 57
       ss.7.13  Broker's or Finder's Fees................................... 58

ARTICLE VIII      CONDITIONS TO THE COMPANY'S AND THE
                       SELLERS' OBLIGATIONS................................. 59
       ss.8.   Conditions to the Company's and the
                       Sellers' Obligations................................. 59
       ss.8.1  Opinions of Counsel.......................................... 59
       ss.8.2  Truth of Representations and Warranties...................... 59
       ss.8.3  Third Party Consents; Governmental Approvals................. 59
       ss.8.4  Performance of Agreements.................................... 60
       ss.8.5  No Litigation Threatened..................................... 60
       ss.8.6  Employment Agreements........................................ 60
       ss.8.7  Non-Competition Agreements................................... 60

ARTICLE IX     TAX MATTERS.................................................. 61
       ss.9.1  Tax Returns.................................................. 61
       ss.9.2  Apportionment of Taxes....................................... 64
       ss.9.3  Controversies................................................ 65
       ss.9.4  Transfer Taxes............................................... 67
       ss.9.5  Amended Returns.............................................. 68
       ss.9.6  Indemnification.............................................. 68
       ss.9.7  Section 338 Election......................................... 70
       ss.9.8  Valuation and Allocation..................................... 71

ARTICLE X      SURVIVAL OF REPRESENTATIONS; INDEMNIFICATION................. 72
       ss.10.1  Survival of Representations................................. 72
       ss.10.2  Indemnification............................................. 72
       ss.10.3  Indemnification Procedure................................... 75

ARTICLE XI      TERMINATION................................................. 78
       ss.11.1  Termination................................................. 78
       ss.11.2  Effect of Termination....................................... 79

ARTICLE XII     MISCELLANEOUS............................................... 80
       ss.12.1  Knowledge of the Company.................................... 80
       ss.12.2  Expenses.................................................... 80
       ss.12.3  Governing Law............................................... 80
       ss.12.4  Captions.................................................... 80
       ss.12.5  Publicity................................................... 81
       ss.12.6  Notices..................................................... 81
       ss.12.7  Parties in Interest......................................... 82
       ss.12.8  Counterparts................................................ 82
       ss.12.9  Entire Agreement............................................ 82
       ss.12.10  Amendments................................................. 83
       ss.12.11  Severability............................................... 83
       ss.12.12  Third Party Beneficiaries.................................. 83
       ss.12.13  Jurisdiction............................................... 83

EXHIBITS

Exhibit A              Form of Opinion of Counsel to Company
Exhibit B              Form of Escrow Agreement
Exhibit C              Form of Non-Competition Agreement -
                          James Smith
Exhibit D              Form of Non-Competition Agreement -
                          Chris Smith
Exhibit E              Form of Non-Solicitation Agreement -
                          Doug Smith
Exhibit F              Form of Non-Solicitation Agreement -
                          Other Employees
Exhibit G              Form of Opinion of Counsel to Purchaser

ANNEXES

Annex I                 Stockholders; Stock
Annex II                Escrow Account; Percentage Interest

SCHEDULES

Schedule 3.7            Title to Property; Encumbrances
Schedule 3.8            Real Property
Schedule 3.9            Intellectual Property
Schedule 3.10           Leases
Schedule 3.11           Material Contracts
Schedule 3.12           Consents and Approvals; No Violations
Schedule 3.13           Litigation
Schedule 3.14           Other Tax Matters
Schedule 3.16           Insurance
Schedule 3.18           Employment Relations
Schedule 3.19           Employee Benefit Plans
Schedule 3.20           Interests in Customers, Suppliers, etc.
Schedule 3.21           Environmental Laws and Regulations
Schedule 3.22           Bank Accounts, Powers of Attorney
Schedule 3.24           Conduct of Business
Schedule 3.25           Customer Relations
Schedule 4.5            Interests in Customers, Suppliers, etc.
Schedule 4.6            Consents and Approvals; No Violations
Schedule 6.1            Conduct of Business of the Company
Schedule 9.8            Valuation of Assets
<PAGE>




                            STOCK PURCHASE AGREEMENT
                            ------------------------


     STOCK PURCHASE  AGREEMENT (this  "AGREEMENT") dated as of March 16, 1998 by
and  among  AMERICOMM  DIRECT  MARKETING,  INC.,  a  Delaware  corporation  (the
"PURCHASER"),  CARDINAL  MARKETING,  INC., a Florida  corporation  ("CARDINAL"),
CARDINAL MARKETING OF NEW JERSEY,  INC., a New Jersey corporation  ("AFFILIATE",
Affiliate and Cardinal being referred to herein collectively, as the "COMPANY"),
and the  stockholders  of the  Company  listed on Annex I attached  hereto  (the
"STOCKHOLDERS").  The Stockholders shall be referred to herein individually as a
"SELLER" and collectively, as the "SELLERS."

                              W I T N E S S E T H :
                              - - - - - - - - - - 

     WHEREAS,  each of the Sellers is the holder of the number of common  shares
of stock, $.10 par value, of the Company  (collectively,  the "STOCK") set forth
opposite  such  Seller's  name in Annex I hereto,  which  shares of the  Sellers
constitute all of the issued and outstanding  shares of the capital stock of the
Company;

     WHEREAS, the Sellers desire to sell, and the Purchaser desires to purchase,
the Stock pursuant to this Agreement; and

     WHEREAS,  it is the intention of the parties hereto that, upon consummation
of the purchase and sale of the Stock pursuant to this Agreement,  the Purchaser
shall own all of the outstanding shares of capital stock of the Company.

     NOW, THEREFORE, IT IS AGREED:


                                    ARTICLE I

                                   DEFINITIONS
                                   -----------

     ss.1.1  Definitions.  In addition to the terms  defined  elsewhere  in this
Agreement,  the following  terms shall have the  respective  meanings  specified
therefor below (such meanings to be equally  applicable to both the singular and
plural forms of the terms defined).

     "Affiliate"  shall  have the  meaning  specified  in the  preamble  to this
Agreement.

     "Aggregate  Closing  Payment"  shall have the meaning  specified in Section
2.2.

     "Agreement" shall mean this Agreement, as amended, modified or supplemented
from time to time.

     "Balance Sheet" shall have the meaning specified in Section 3.5.

     "Balance Sheet Date" shall have the meaning specified in Section 3.5.

     "Business Day" shall mean any day other than a Saturday,  a Sunday or a day
on which banks located in New York,  New York shall be authorized or required by
law to close.

     "Cardinal"  shall  have  the  meaning  specified  in the  preamble  to this
Agreement.

     "Claim" shall have the meaning specified in Section 10.3

     "Closing" shall have the meaning specified in Section 2.5.

     "Closing Date" shall have the meaning specified in Section 2.5.

     "Closing Net Working  Capital  Amount" shall have the meaning  specified in
Section 2.3.

     "Closing Net Working Capital Statement" shall have the meaning specified in
Section 2.3.

     "Code" shall have the meaning specified in Section 3.14.

     "Common Stock" shall have the meaning specified in Section 3.2.

     "Company"  shall  have  the  meaning  specified  in the  preamble  to  this
Agreement.

     "Company Property" shall have the meaning specified in Section 3.21.

     "Damages" shall have the meaning specified in Section 10.2.

     "Employee Benefit Plans" shall have the meaning specified in Section 3.19.

     "Encumbrances" shall have the meaning specified in Section 3.7.

     "Environmental Claims" shall have the meaning specified in Section 3.21.

     "Environmental Law" shall have the meaning specified in Section 3.21.

     "ERISA" shall have the meaning specified in Section 3.19.

     "Escrow Account" shall have the meaning specified in Section 2.2.

     "Escrow Agent" shall have the meaning specified in Section 2.2.

     "Escrow Agreement" shall have the meaning specified in Section 7.11.

     "Financial Statements" shall have the meaning specified in Section 3.5.

     "Hazardous Materials" shall have the meaning specified in Section 3.21.

     "Indemnified Party" shall have the meaning specified in Section 10.3.

     "Indemnifying Party" shall have the meaning specified in Section 10.3.

     "Intellectual Property" shall have the meaning specified in Section 3.9.

     "Material Adverse Effect" shall have the meaning specified in Section 3.1.

     "Notice of Objection" shall have the meaning specified in Section 2.3.

     "Overlap Period" shall have the meaning specified in Section 9.2.

     "Permitted Encumbrances" shall have the meaning specified in Section 3.7.

     "Permitted  Payments"  means:  so long as the Closing  Net Working  Capital
Amount exceeds $300,000,  the payment of cash distributions to the Sellers at or
prior to Closing,  provided  that each of the  Sellers  shall be expected to pay
their income tax obligations of such Seller  resulting from the Company's status
as an "S" corporation.

     "Person" shall have the meaning specified in Section 3.11.

     "Post-Closing Period" shall have the meaning specified in Section 9.7.

     "Pre-Closing Period" shall have the meaning specified in Section 3.14.

     "Purchase Price" shall have the meaning specified in Section 2.4.

     "Purchaser"  shall  have the  meaning  specified  in the  preamble  to this
Agreement.

     "Real Property" shall have the meaning set forth in Section 3.8.

     "Returns" shall have the meaning specified in Section 3.14.

     "Seller"  shall  have  the  meaning  specified  in  the  preamble  to  this
Agreement.

     "Sellers' Representative" shall have the meaning specified in Section 9.1.

     "Stock" shall have the meaning specified in the preamble to this Agreement.

     "Tax Matter" shall have the meaning specified in Section 9.2.

     "Taxes" means all taxes,  assessments,  charges,  duties,  fees,  levies or
other governmental charges,  including,  without limitation, all Federal, state,
local,  foreign and other income,  franchise,  profits,  capital gains,  capital
stock, transfer, sales, use, occupation,  property, excise, severance,  windfall
profits,  stamp,  license,  payroll,  withholding and other taxes,  assessments,
charges,  duties,  fees,  levies  or  other  governmental  charges  of any  kind
whatsoever  (whether  payable  directly  or by  withholding  and  whether or not
requiring the filing of a Return), all estimated taxes,  deficiency assessments,
additions to tax,  penalties  and interest and shall  include any  liability for
such amounts as a result  either of being a member of a combined,  consolidated,
unitary or  affiliated  group or of a  contractual  obligation  to indemnify any
person or other entity.

     "Working Capital  Arbitrator"  shall have the meaning  specified in Section
2.3.

     "Working Capital Assets" shall have the meaning specified in Section 2.3.

     "Working Capital  Liabilities"  shall have the meaning specified in Section
2.3.

                                   ARTICLE II

                                PURCHASE OF STOCK
                                -----------------

     ss.2.1 Purchase of Stock.  Subject to the terms and conditions set forth in
this Agreement, the Purchaser agrees to purchase from each of the Sellers on the
Closing  Date and each of the  Sellers  agrees  to sell,  assign,  transfer  and
deliver to the  Purchaser on the Closing  Date,  the shares of Stock so owned by
such Seller.  The certificates  representing the Stock shall be duly endorsed in
blank,  or  accompanied  by stock  powers duly  executed in blank,  by each such
Seller  transferring  the same to the Purchaser with all necessary  transfer tax
and  other  revenue  stamps,  acquired  at the  Sellers'  expense,  affixed  and
cancelled.  Each  Seller  agrees to cure any  deficiencies  with  respect to the
endorsement of the  certificates  representing the Stock owned by such Seller or
with respect to the stock power accompanying any such certificates.

          ss.2.2 Price. In full consideration for the sale by the Sellers of the
Stock to the Purchaser, the Purchaser shall pay at the Closing to the Sellers an
amount equal to $4,000,000 less (i) $100,000 representing payment for the option
granted pursuant to the Stock Purchase  Agreement dated November 12, 1998 by and
among the parties hereto,  (ii) any payments  required to be made by the Company
after the Closing as a result of the transactions contemplated by this Agreement
pursuant to the terms of the Agreement with Stanton Kane dated December 23, 1987
and the  Agreement  with  Richard  Demers  dated  July 10,  1997 and  (iii)  any
severance  payments required to be paid by the Company to Doug Smith on or after
the Closing  (such amount,  the  "AGGREGATE  CLOSING  PAYMENT") in the following
manner:

          (a) by wire  transfer  in  immediately  available  funds to the escrow
agent  (the  "ESCROW  AGENT")  to be  held in an  escrow  account  (the  "ESCROW
ACCOUNT")  pursuant to the provisions of the Escrow Agreement as contemplated by
Section 10.2(e) hereof, an amount equal to $500,000 representing the sum of that
portion  of the  Aggregate  Closing  Payment to be placed and held in the Escrow
Account by the Sellers in accordance  with the percentages set forth on Annex II
hereto; and

          (b) by wire transfer in immediately available funds to the Sellers the
balance of the Aggregate  Closing Payment in accordance with the percentages set
forth opposite such Seller's name on Annex II hereof to the account specified by
each of the Sellers to the  Purchaser  at least two  Business  Days prior to the
Closing.

     ss.2.3 Working Capital  Adjustment.  (a) Closing Working Capital Statement.
(i) As soon as practicable (but in no event later than 45 days after the Closing
Date), the Sellers'  Representative shall prepare and deliver to the Purchaser a
proposed closing net working capital statement of the Company as of the close of
business on the Closing Date (the "CLOSING NET WORKING CAPITAL STATEMENT").  The
Closing Net Working  Capital  Statement will reflect the Working Capital Assets,
the Working Capital Liabilities and the Closing Net Working Capital Amount as of
the  close of  business  on the  Closing  Date and will be  prepared  on a basis
consistent  with the  preparation  of the Balance  Sheet.  For purposes  hereof,
"WORKING CAPITAL ASSETS" shall mean the current assets of the Company, excluding
cash and short term investments;  "WORKING CAPITAL  LIABILITIES"  shall mean the
current  liabilities of the Company;  and "CLOSING NET WORKING  CAPITAL  AMOUNT"
shall mean the excess (or  deficiency)  of Working  Capital  Assets over Working
Capital  Liabilities  as of the close of  business on the  Closing  Date.  It is
expressly  agreed and understood  that amounts that have accrued and will become
due to (a) Mr. J. Stanton Kane pursuant to the Incentive  Bonus Agreement by and
between  Cardinal  and Mr. J. Stanton  Kane dated  December  29,  1994,  (b) Mr.
Richard Demers pursuant to the Incentive Bonus Agreement by and between Cardinal
and Mr.  Richard  Demers  dated  December  29,  1994,  and (c) Mr.  James Branam
pursuant to the Incentive Bonus Agreement by and between  Cardinal and Mr. James
Branam dated  December 29, 1994 (Mr. J. Stanton Kane, Mr. Richard Demers and Mr.
James Branam  collectively  the "INCENTIVE  BONUS  EMPLOYEES") if such Incentive
Bonus Employee remains employed by Cardinal through and including March 31, 1998
shall not be included in the calculation of Working Capital Liabilities.

          (ii) If the  Purchaser  does not  object to the  determination  by the
Sellers'  Representative  of the proposed  Closing Net Working Capital Amount by
written  notice of  objection  (the  "NOTICE  OF  OBJECTION")  delivered  to the
Sellers'  Representative  within 30 days after the  Purchaser's  receipt of such
statement,  such  Notice of  Objection  to  describe  in  reasonable  detail the
Purchaser's  proposed adjustments to the Closing Net Working Capital Amount, the
proposed  Closing  Net  Working  Capital  Statement  shall be  deemed  final and
binding.

          (iii) If the  Purchaser  delivers a Notice of  Objection in respect of
the Closing Net Working  Capital  Amount,  then any dispute shall be resolved in
accordance with paragraph (b) of this Section 2.3.

          (iv) During the period that the Purchaser's advisors and personnel are
conducting their review of the  determination of the Closing Net Working Capital
Amount, and subsequent to issuance of the Closing Net Working Capital Statement,
the Purchaser and its representatives shall have reasonable access during normal
business hours to the workpapers, schedules, memoranda, and all of the documents
prepared or reviewed by the Sellers'  Representative and its representatives and
all other books and records and information,  in each case related to or arising
in connection with the preparation of the Closing Net Working Capital  Statement
and the determination of the Closing Net Working Capital Amount and in each case
to the extent that such books,  records and  information  are not in Purchaser's
custody and  control.  The Sellers  agree in good faith to use all  commercially
reasonable  efforts to provide  such  information  and access  described in this
Section 2.3(a)(iv). To the extent any of such workpapers,  schedules,  memoranda
and other documents, books and records are in the control of the Purchaser after
the Closing, the Purchaser agrees to grant the Sellers and their representatives
reciprocal  access rights for the purpose of calculating the Closing Net Working
Capital Amount.

          (b)  Resolution  of Disputes.  (i) If the  Purchaser  has  delivered a
Notice of Objection pursuant to Section 2.3(a)(ii),  then the Purchaser,  on the
one hand,  and the Sellers'  Representative,  on the other hand,  shall promptly
endeavor to agree upon the Closing Net Working Capital Amount. In the event that
a written  agreement as to the Closing Net Working  Capital  Amount has not been
reached within 30 days after the date of receipt by the Sellers'  Representative
from the Purchaser of the Notice of  Objection,  then the  determination  of the
Closing Net Working  Capital  Amount may be submitted  by written  notice by the
Purchaser  or the  Sellers'  Representative  to KPMG  Peat  Marwick  or  another
nationally recognized accounting firm mutually acceptable to the Sellers, on the
one  hand,  and  the  Purchaser,   on  the  other  hand  (the  "WORKING  CAPITAL
ARBITRATOR").

          (ii) Within 45 days of the  submission of any dispute  concerning  the
determination  of the Closing Net Working  Capital Amount to the Working Capital
Arbitrator, the Working Capital Arbitrator shall render a decision in accordance
with this paragraph (b) hereof along with a statement of reasons  therefor.  The
decision of the Working Capital  Arbitrator  shall be final and binding upon the
parties hereto.

          (iii) The fees and expenses of the Working Capital  Arbitrator for any
determination  under this paragraph (b) shall be borne equally by the Purchaser,
on the one hand, and the Sellers, on the other hand.

          (iv)  Nothing  herein  shall be  construed  to authorize or permit the
Working  Capital  Arbitrator  to determine  (i) any question or matter  whatever
under or in connection  with this Agreement  except the  determinations  of what
adjustments,  if any, must be made in one or more of the items  reflected in the
Closing Net Working Capital Statement  delivered by the Sellers in order for the
Closing Net Working  Capital  Amount to be  determined  in  accordance  with the
provisions of this Agreement,  or (ii) a Closing Net Working Capital Amount that
is not equal to one of, or between,  the Closing Net Working  Capital  Amount as
proposed by the Purchaser and the Closing Net Working Capital Amount as proposed
by the Sellers. Nothing herein shall be construed to require the Working Capital
Arbitrator to follow any rules or procedures of any arbitration association.

     ss.2.4 Purchase Price. (a) Upon the final  determination of the Closing Net
Working Capital Amount, the parties shall make the following  adjustments to the
Aggregate  Closing Payment (the Closing Payment,  as so adjusted,  the "PURCHASE
PRICE"):

          (i) If the Closing Net Working Capital Amount exceeds  $300,000,  then
the Aggregate Closing Payment shall be increased by the amount of such excess.

          (ii) If the Closing Net Working  Capital Amount is less than $300,000,
then the  Aggregate  Closing  Payment  shall be  decreased by the amount of such
deficiency.  (b) Any  adjustment  required  pursuant  hereto  shall be paid,  if
pursuant  to Section  2.4(a)(i),  by the  Purchaser  or, if  pursuant to Section
2.4(a)(ii),  the Seller  (determined  for each Seller by  multiplying  the total
payment by the  percentage  of the issued and  outstanding  capital stock of the
Company owned by such Seller  immediately  prior to Closing) by wire transfer in
immediately  available  funds  together  with  interest  on the  amount  of such
adjustment  from the Closing Date to the date of payment  thereof at a per annum
rate equal to the "prime  lending rate" as published in The Wall Street  Journal
on the Closing Date.  Such payment shall be made on such of the following  dates
as may be  applicable:  (A) if the  Purchaser  shall  have not  objected  to the
preparation of the Closing Net Working Capital Statement,  the earlier of (1) 35
days  after  delivery  to the  Purchaser  of the  Closing  Net  Working  Capital
Statement  or (2) 5 days  after  the  Purchaser  has  indicated  that  it has no
objections to the preparation of the Closing Net Working Capital  Statement,  or
(B) if the  Purchaser  shall have  objected to such  preparation,  within 5 days
following  final  agreement or decision  with respect to the Closing Net Working
Capital Statement as provided above.

     ss.2.5  Closing.  The  purchase  and sale  referred  to in Section 2.1 (the
"CLOSING")  shall take place at 10:00 A.M.  at the  offices of Ruden,  McClosky,
Smith, Schuster & Russell P.A., Fort Lauderdale, Florida on March 16, 1998. Such
date is herein referred to as the "CLOSING DATE".


                                   ARTICLE III

                  REPRESENTATIONS AND WARRANTIES OF THE COMPANY
                  ---------------------------------------------

     ss.3.  Representations  and  Warranties of the Company.  The Company hereby
represents and warrants to the Purchaser as follows:

     ss.3.1  Existence  and  Good  Standing.  Cardinal  is  A  corporation  duly
organized,  validly existing and in good standing under the laws of the State of
Florida. Affiliate is a corporation duly organized, validly existing and in good
standing under the laws of New Jersey.  The Company has the requisite  corporate
power and authority to own, lease and operate its properties and to carry on its
business as now being conducted. The Company is duly qualified or licensed to do
business and is in good standing in each  jurisdiction in which the character or
location  of the  properties  owned,  leased or  operated  by the Company or the
nature of the business  conducted  by the Company  makes such  qualification  or
license necessary,  except where the failure to be so duly qualified or licensed
would not have a material adverse effect on the business, operations,  financial
condition or results of operations of the Company (a "MATERIAL ADVERSE EFFECT").

     ss.3.2 Capital Stock. Cardinal has an authorized  capitalization consisting
of 75,000 shares of common stock, par value $.10 per share (the "COMMON STOCK"),
of which 8,423 shares are issued and  outstanding.  Affiliate  has an authorized
recapitalization  consisting of 75,000 shares of Common Stock,  no par value per
share, of which 100 shares are issued and outstanding. All outstanding shares of
capital stock of the Company have been duly  authorized  and validly  issued and
are  fully  paid and  nonassessable.  There  are no  outstanding  subscriptions,
options,  warrants,  rights,  calls,  commitments,  conversion rights, rights of
exchange, plans or other agreements of any character providing for the purchase,
issuance or sale of any shares of the capital stock of the Company.

     ss.3.3  Authorization  and Validity of this Agreement.  The Company has the
requisite  corporate  power and authority to execute and deliver this  Agreement
and  to  perform  its  obligations  hereunder.   The  execution,   delivery  and
performance  of  this  Agreement  by the  Company  and  the  performance  of its
obligations  hereunder  have been duly  authorized  and approved by its Board of
Directors  and by the  holders of a  requisite  amount of the Stock and no other
corporate action on the part of the Company or action by the stockholders of the
Company is necessary to authorize the  execution,  delivery and  performance  of
this  Agreement  by the  Company.  This  Agreement  has been duly  executed  and
delivered by the Company and,  assuming due  execution of this  Agreement by the
Purchaser,  is a valid and binding obligation of the Company enforceable against
the  Company  in  accordance  with its  terms,  except  to the  extent  that its
enforceability   may  be   subject   to   applicable   bankruptcy,   insolvency,
reorganization,  moratorium  and  similar  laws  affecting  the  enforcement  of
creditors' rights generally and by general equitable principles.

     ss.3.4  Subsidiaries and Investments.  The Company does not own any capital
stock or other equity or ownership or proprietary  interest in any  corporation,
partnership, association, trust, joint venture or other entity.

     ss.3.5  Financial  Statements;  No  Material  Changes.  (a) The Company has
heretofore  furnished the Purchaser  with unaudited  combined  balance sheets of
Cardinal and Affiliate for the years ended December 31, 1995,  December 31, 1996
and December 31, 1997,  together  with related  combined  statements  of income,
retained earnings and cash flows and related supplementary  information for each
of the  Florida  and New Jersey  operations  and for the  Florida and New Jersey
operations   combined   for  the  fiscal   years  then  ended  (the   "FINANCIAL
STATEMENTS").  The Financial  Statements fairly present in all material respects
the financial position of each of Cardinal and Affiliate at the respective dates
thereof,  and the results of the  operations  and cash flows of each of Cardinal
and Affiliate for the respective periods indicated.  The Financial Statements of
each of Cardinal and Affiliate dated December 31, 1997, is hereinafter  referred
to as the "BALANCE  SHEET" and December 31, 1997, is hereinafter  referred to as
the "BALANCE SHEET DATE."

     (v) Since December 31, 1997,  there has been no (i) material adverse change
in the  business,  operations,  financial  condition or results of operations of
Cardinal or Affiliate (except for adverse changes resulting from the loss of the
Company's  customer  "Wachovia  Bank Card  Services") or (ii)  material  damage,
destruction  or loss to any  asset  or  property,  tangible  or  intangible,  of
Cardinal  or  Affiliate  which  materially  affects  the  ability of Cardinal or
Affiliate to conduct its business.

     ss.3.6 Books and Records.  The minute books of the Company,  as  previously
made  available to the Purchaser  and its  representatives,  contain  materially
accurate  records of all meetings of, and corporate  actions taken by (including
action  taken by written  consent),  the  respective  shareholders  and Board of
Directors of the Company. At Closing all of the books and records of the Company
will be in the possession of the Company.

     ss.3.7 Title to Properties;  Encumbrances.  Except as set forth on Schedule
3.7 attached  hereto and except for such  properties  and assets which have been
sold or otherwise  disposed of in the ordinary  course of business,  the Company
has good  title to its  material  properties  and  assets  (real  and  personal,
tangible and intangible), including, without limitation, the material properties
and assets  reflected in the Balance  Sheet,  subject to no  encumbrance,  lien,
charge or other  restriction of any kind or character  ("ENCUMBRANCES"),  except
for (i)  Encumbrances  reflected in the Balance  Sheet,  (ii)  Encumbrances  for
current taxes, assessments or governmental charges or levies on property not yet
due and  delinquent,  (iii)  Encumbrances  arising by  operation of law and (iv)
Encumbrances described on Schedule 3.7 attached hereto (Encumbrances of the type
described in clauses (i), (ii),  (iii) and (iv) above are hereinafter  sometimes
referred to as "PERMITTED ENCUMBRANCES").

     ss.3.8 Real Property.  Schedule 3.8 attached  hereto  contains  an accurate
and complete list of all real property  owned in whole or in part by the Company
(the "REAL  PROPERTY") and identifies the nature of the activities  conducted on
such  property.   With  respect  to  all  of  the   buildings,   structures  and
appurtenances  situated on the Real Property, the Company has adequate rights of
ingress and egress for  operation of the business of the Company in the ordinary
course  consistent  with past practice.  None of such  buildings,  structures or
appurtenances,   nor  the  operation  or  maintenance   thereof,   violates  any
restrictive covenant or encroaches,  on any property owned by others, except for
such violations,  encumbrances or encroachments  which would not have a Material
Adverse Effect.

     ss.3.9  Intellectual  Property.  The Company  possesses all patents,  trade
names,  trademarks,  service marks and copyrights necessary for the ownership of
its  properties  and  the  conduct  of  its  business  as  presently   conducted
(collectively,  the "INTELLECTUAL  PROPERTY").  All Intellectual Property is set
forth on Schedule 3.9 attached hereto.  To the best of the Company's  knowledge,
all  Intellectual  Property is valid and subsisting and the Company has received
no written notice of any event, inquiry, investigation or proceeding threatening
the validity of any such Intellectual Property.

     ss.3.10 Leases. Schedule 3.10 attached hereto contains a list of all leases
or  sub-leases  to which the Company is a party  requiring  an annual  aggregate
payment of at least  $10,000.  Except as  otherwise  set forth in Schedule  3.10
attached  hereto,  each lease or sub-lease set forth in Schedule 3.10 is in full
force and effect; all rents and additional rents due to date from the Company on
each such lease or sub-lease have been paid; the Company has not received notice
that it is in material  default under any such lease or  sub-lease;  and, to the
knowledge of the Company,  there exists no event,  occurrence,  condition or act
(including the consummation of the transactions  contemplated by this Agreement)
which,  with the giving of  notice,  the lapse of time or the  happening  of any
further event or condition, would become a material default by the Company under
such lease or sub-lease.

     ss.3.11  Material  Contracts.  Except  as set  forth on  Schedule  3.10 and
Schedule 3.11 attached  hereto,  the Company neither has nor is bound by (a) any
agreement,  contract or commitment  that involves the performance of services or
the delivery of goods and/or  materials by it of an amount or value in excess of
$10,000 or for a duration in excess of six months in the case of the performance
of  services,  (b) any  agreement,  contract or  commitment  not in the ordinary
course of  business,  (c) any  agreement,  indenture or other  instrument  which
contains  restrictions  with  respect to the payment of  dividends  or any other
distribution  in respect of its capital stock,  (d) any  agreement,  contract or
commitment relating to capital  expenditures or dispositions of assets in excess
of $10,000, (e) any agreement, indenture or instrument relating to indebtedness,
liability  for  borrowed  money  or the  deferred  purchase  price  of  property
(excluding  trade payables in the ordinary course of business),  (f) any loan or
advance  to, or  investment  in, any  individual,  partnership,  joint  venture,
corporation,  trust,  unincorporated  organization,  government  or other entity
(each a "PERSON"), any agreement,  contract or commitment relating to the making
of any such loan, advance or investment or any agreement, contract or commitment
involving a sharing of profits (excluding intercompany accounts with Affiliate),
(g) any guarantee or other  contingent  liability in respect of any indebtedness
or obligation of any Person (other than in the ordinary course of business), (h)
any management  service,  consulting or any other similar type of contract,  (i)
any  agreement,  contract or  commitment  limiting the ability of the Company to
engage in any line of business or to compete with any Person,  (j) any warranty,
guaranty or other similar undertaking with respect to a contractual  performance
extended by the Company  other than in the ordinary  course of business,  or (k)
any  amendment,  modification  or supplement in respect of any of the foregoing.
Except as otherwise set forth on Schedule  3.11,  each contract or agreement set
forth on Schedule  3.11 is in full force and effect and there exists no material
default  or  event  of  default  or to  the  knowledge  of the  Company,  event,
occurrence,  condition or act (including the  consummation  of the  transactions
contemplated  hereby) which, with the giving of notice, the lapse of time or the
happening of any other event or  condition,  would become a material  default or
event of default thereunder.

     ss.3.12  Consents  and  Approvals;  No  Violations.  Except as set forth in
Schedule 3.12 attached  hereto,  the execution and delivery of this Agreement by
the Company and the consummation  of  the transactions  contemplated  hereby (a)
will not violate or contravene any provision of the Certificate of Incorporation
or By-laws of the Company, (b) will not violate or contravene any statute, rule,
regulation, order or decree of any public body or authority by which the Company
is bound or by which any of its respective  properties or assets are bound,  (c)
will not  require any filing  with,  or permit,  consent or approval  of, or the
giving  of any  notice  to,  any  governmental  or  regulatory  body,  agency or
authority,  or any other Person and (d) will not result in a violation or breach
of,  conflict with,  constitute  (with or without due notice or lapse of time or
both) a default (or give rise to any right of termination, cancellation, payment
or acceleration) under, or result in the creation of any Encumbrance upon any of
the properties or assets of the Company under,  any of the terms,  conditions or
provisions of any note, bond, mortgage,  indenture,  license, franchise, permit,
agreement,  lease,  franchise agreement or any other instrument or obligation to
which  the  Company  is a  party,  or by  which  it or any of  their  respective
properties or assets may be bound,  except,  in the case of clauses (c) and (d),
for such  filing,  permit,  consent  or  approval,  the  absence  of which,  and
violations,  breaches,  defaults,  conflicts  and  encumbrances  which,  in  the
aggregate would not have a Material Adverse Effect.

     ss.3.13  Litigation.  Except as set forth on Schedule 3.13 attached hereto,
there  is no  action,  suit,  proceeding  at law or in  equity,  arbitration  or
administrative  or other  proceeding  by or before (or to the  knowledge  of the
Company any  investigation  by) any  governmental  or other  instrumentality  or
agency,  pending,  or, to the knowledge of the Company,  threatened,  against or
affecting  the Company or its  properties or rights which could  materially  and
adversely affect the right or ability of the Company to carry on its business as
now conducted,  or which could have a Material  Adverse Effect;  and the Company
knows of no valid basis for any such action,  proceeding or  investigation.  The
Company is subject to no  judgment,  order or decree  entered in any  lawsuit or
proceeding which could reasonably be likely to have a Material Adverse Effect.

     ss.3.14 Taxes.  (a) Tax Returns.  The Company has timely filed or caused to
be  timely  filed  or will  timely  file or cause to be  timely  filed  with the
appropriate  taxing authorities all returns,  statements,  forms and reports for
Taxes  ("RETURNS")  that are  required  to be filed by, or with  respect to, the
Company on or prior to the Closing Date. The Returns have  accurately  reflected
and will  accurately  reflect  all  liability  for Taxes of the  Company for the
periods covered thereby.

     (b) Payment of Taxes. All material Taxes and Tax liabilities of the Company
for all taxable  years or periods  that end on or before the  Closing  Date and,
with respect to any taxable year or period beginning before and ending after the
Closing Date, the portion of such taxable year or period ending on and including
the Closing Date  ("PRE-CLOSING  PERIODS")  have been timely paid or accrued and
adequately  disclosed  and fully  provided  for on the books and  records of the
Company in accordance with generally accepted accounting principles consistently
applied.

     (c) Other Tax Matters.  (i) Schedule  3.14  attached  hereto sets forth (A)
each taxable year or other  taxable  period of the Company for which an audit or
other  examination of Taxes by the  appropriate  tax  authorities of any nation,
state,  locality or other jurisdiction is currently in progress (or scheduled as
of the Closing Date to be conducted)  together with the names of the  respective
tax authorities conducting (or scheduled to conduct) such audits or examinations
and a description of the subject matter of such audits or examinations,  (B) the
most recent  taxable  year or other  taxable  period for which an audit or other
examination  relating to Federal  income  taxes of the Company has been  finally
completed and the  disposition of such audits or  examinations,  (C) the taxable
years or other  taxable  periods of the Company which will not be subject to the
normally  applicable  statute  of  limitations  by  reason of the  existence  of
circumstances  that would cause any such statute of  limitations  for applicable
Taxes to be  extended,  (D) the  amount  of any  proposed  adjustments  (and the
principal  reason  therefor)  relating to any Returns for Tax  liability  of the
Company which have been  proposed or assessed by any taxing  authority and (E) a
list of all notices received by the Company from any taxing  authority  relating
to any issue which could affect the Tax  liability  of the Company,  which issue
has not been  finally  determined  and which,  if  determined  adversely  to the
Company, could result in a Tax liability.

          (ii)  The  Company  has  not  been  included  in  any  "consolidated,"
"unitary" or "combined"  Return provided for under the law of the United States,
any foreign jurisdiction or any state or locality with respect to Taxes for  any
taxable period for which the statute of limitations has not
expired.

          (iii)  All Taxes  which the  Company  is (or was)  required  by law to
withhold or collect have been duly withheld or  collected,  and have been timely
paid over to the proper authorities to the extent due and payable.

          (iv)  The  Company  is not a  "United  States  real  property  holding
corporation"  within the meaning of Section  897(c)(2) of the  Internal  Revenue
Code of 1986, as amended, and the rules and regulations  promulgated  thereunder
(the "CODE").

          (v) There are no tax sharing,  allocation,  indemnification or similar
agreements or  arrangements  in effect as between the Company or any predecessor
or  affiliate  thereof  and any  other  party  (including  the  Sellers  and any
predecessor or affiliate thereof) pursuant to which the Purchaser or the Company
could be liable for any Taxes or other claims of any party.

          (vi) The Company has not applied for, been  granted,  or agreed to any
accounting  method change for which it will be required to take into account any
adjustment under Section 481 of the Code or any similar provision of the Code or
the corresponding tax laws of any nation, state, locality or other jurisdiction.

          (vii)  No   indebtedness   of  the  Company   consists  of  "corporate
acquisition indebtedness" within the meaning of Section 279 of the Code.

     (d)  Cardinal has made a valid S election  under  Section 1361 of the Code.
With  respect to Cardinal,  such  election was made on December 23, 1986 and was
effective as of the year commencing January 1, 1987.  Cardinal has also made all
such elections  required  under any analogous  provisions of state or local law.
Cardinal will continue to be a valid S corporation  through the Closing Date and
Sellers will be eligible to make an election  under  Section  338(h)(10)  of the
Code  with  respect  to the  sale of the  stock  of  Cardinal  pursuant  to this
Agreement.

     (e) Affiliate  has made a valid S election  under Section 1361 of the Code.
With respect to  Affiliate,  such election was made on December 19, 1996 and was
effective as of the year commencing January 1, 1997.  Affiliate will continue to
be a valid S  corporation  through the Closing  Date for the purposes of federal
income  taxation  and Sellers  will be  eligible  to make the an election  under
Section  338(h)(10)  of the  Code  with  respect  to the  sale of the  stock  of
Affiliate pursuant to this Agreement.  Affiliate has not made any such analogous
election  under New Jersey  law,  therefore,  Affiliate  is not  treated as an S
corporation for New Jersey income tax purposes.

     ss.3.15  Liabilities.  Other than  liabilities  incurred  subsequent to the
Balance  Sheet Date in the  ordinary  course of  business,  the  Company  has no
outstanding  material  claims,   liabilities  or  indebtedness,   contingent  or
otherwise,  except  (i) as set  forth  in the  Balance  Sheet  and  (ii)  future
obligations  under  executory  contracts  of the  Company  entered  into  in the
ordinary course of business which  obligations  will not have a Material Adverse
Effect.

     ss.3.16 Insurance.  Schedule 3.16 contains an accurate and complete summary
description of all policies of property,  fire and casualty,  product liability,
workers  compensation and other forms of insurance owned or held by the Company.
The  Company  has not  received  (i) any  notice of  cancellation  of any policy
described in such  Schedule or refusal of coverage  thereunder,  (ii) any notice
that any  issuer  of such  policy  has  filed for  protection  under  applicable
bankruptcy  laws or is  otherwise  in the  process  of  liquidating  or has been
liquidated,  or (iii) any other  indication  that such policies are no longer in
full force or effect or that the issuer of any such policy is no longer  willing
or able to perform its  obligations  thereunder.  Since the last renewal date of
any  insurance  policy,  there has not been any material  adverse  change in the
relationship  of the  Company  with  its  insurers  or in the  premiums  payable
pursuant to such policies.

     ss.3.17  Compliance  with  Laws.  The  Company  is in  compliance  with all
applicable laws,  regulations,  orders,  judgments and decrees, except where the
failure to so comply would not have a Material Adverse Effect.

     ss.3.18  Employment  Relations.  (a) The Company is in material  compliance
with  all  Federal,  state  or  other  applicable  laws,  domestic  or  foreign,
respecting  employment  and  employment  practices,   terms  and  conditions  of
employment and wages and hours,  and has not, and is not,  engaged in any unfair
labor practice;

     (b) no unfair  labor  practice  complaint  against  the  Company is pending
before the National Labor Relations Board;

     (c)  there is no labor  strike,  dispute,  slowdown  or  stoppage  actually
pending or threatened against or involving the Company;

     (d) the Company is not a party to any collective  bargaining  agreement and
no collective bargaining agreement is currently being negotiated by the Company;
and

     (e)  except as  provided  on  Schedule  3.18,  no claim in  respect  of the
employment  of any  employee  has been  asserted  or,  to the  knowledge  of the
Company, threatened, against the Company.

     ss.3.19  Employee  Benefit Plans.  (a) List of Plans. Set forth in Schedule
3.19  attached  hereto is an accurate  and  complete  list of all  domestic  and
foreign (i) "employee  benefit plans," within the meaning of Section 3(3) of the
Employee  Retirement Income Security Act of 1974, as amended,  and the rules and
regulations  thereunder  ("ERISA");  (ii) bonus,  stock option,  stock purchase,
restricted stock,  incentive,  profit-sharing,  pension or retirement,  deferred
compensation,   medical,  life,  disability,   accident,   salary  continuation,
severance,   accrued  leave,  vacation,  sick  pay,  sick  leave,   supplemental
retirement and unemployment benefit plans, programs,  arrangements,  commitments
and/or practices  (whether or not insured);  and (iii)  employment,  consulting,
termination,  and severance  contracts or  agreements;  in each case for active,
retired  or  former  employees  or  directors,  whether  or not any such  plans,
programs,  arrangements,  commitments,  contracts,  agreements  and/or practices
(referred to in (i), (ii) or (iii) above) are in writing or are otherwise exempt
from the  provisions  of  ERISA;  that  have  been  established,  maintained  or
contributed  to (or with respect to which an obligation  to contribute  has been
undertaken)  or with  respect to which any  potential  liability is borne by the
Company  (including,  for  this  purpose  and  for  the  purpose  of  all of the
representations  in this Section 3.19, any  predecessors  to the Company and all
employers  (whether or not  incorporated)  that are by reason of common  control
treated  together with the Company  and/or the Sellers as a single  employer (i)
within the  meaning of Section  414 of the  Internal  Revenue  Code of 1986,  as
amended,  and the rules and  regulations  thereunder  (the  "CODE") or (ii) as a
result of the Company  and/or any of the Sellers  being or having been a general
partner  of any such  employer),  since  September  2, 1974  ("EMPLOYEE  BENEFIT
PLANS").

     (b) Status of Plans.  Each Employee  Benefit Plan complies in form with the
requirements of all applicable laws,  including,  without limitation,  ERISA and
the Code,  and has at all times been  maintained  and  operated  in  substantial
compliance  with  its  terms  and  the  requirements  of  all  applicable  laws,
including,  without  limitation,  ERISA and the Code.  No  complete  or  partial
termination  of any Employee  Benefit Plan has occurred or is expected to occur.
The Company has no commitment,  intention or understanding to create,  modify or
terminate  any  Employee  Benefit  Plan.  Except as  required  to  maintain  the
tax-qualified  status of any  Employee  Benefit Plan  intended to qualify  under
Section  401(a) of the Code,  no  condition  or  circumstance  exists that would
prevent the amendment or termination of any Employee  Benefit Plan. No event has
occurred  and no condition  or  circumstance  has existed that could result in a
material  increase  in the  benefits  under or the  expense of  maintaining  any
Employee  Benefit  Plan from the level of benefits or expense  incurred  for the
most recent fiscal year ended thereof.

     (c) No Pension  Plans.  No Employee  Benefit Plan is an  "employee  pension
benefit plan"  (within the meaning of Section 3(2) of ERISA)  subject to Section
412 of the Code or  Section  302 or Title IV of  ERISA.  The  Company  has never
maintained or  contributed  to, or had any obligation to contribute to (or borne
any liability with respect to) any "multiple  employer plan" (within the meaning
of the Code or  ERISA)  or any  "multiemployer  plan"  (as  defined  in  Section
4001(a)(3) of ERISA).

     (d)  Liabilities.  The Company does not maintain any Employee  Benefit Plan
which is a "group  health  plan" (as such term is defined  in Section  607(1) of
ERISA or  Section  5000(b)(1)  of the Code) that has not been  administered  and
operated in all  respects in  compliance  with the  applicable  requirements  of
Section  601 of ERISA and  Section  4980B(f)  of the Code and the Company is not
subject to any material liability,  including,  without  limitation,  additional
contributions,  fines, taxes,  penalties or loss of tax deduction as a result of
such  administration  and operation.  The Company does not maintain any Employee
Benefit Plan (whether  qualified or  nonqualified  within the meaning of Section
401(a) of the Code) providing for post-employment or retiree health, life and/or
other welfare benefits and having unfunded liabilities, and the Company does not
have any  obligation  to  provide  any such  benefits  to any  retired or former
employees  or  active   employees   following  such  employees'   retirement  or
termination of service.  The Company does not maintain any Employee Benefit Plan
which is an "employee  welfare benefit plan" (as such term is defined in Section
3(1) of ERISA) that has  provided  any  "disqualified  benefit" (as such term is
defined  in Section  4976(b)  of the Code)  with  respect to which an excise tax
could be  imposed.  The  Company  has no  unfunded  liabilities  pursuant to any
Employee  Benefit Plan that is not intended to be qualified under Section 401(a)
of the Code.

     The  Company  has not  incurred  any  liability  for any tax or excise  tax
arising under Chapter 43 of the Code, and no event has occurred and no condition
or circumstance has existed that could give rise to any such liability.

     There are no actions,  suits or claims  pending,  or, to the best knowledge
and belief of the Company and the Sellers,  threatened,  anticipated or expected
to be asserted  against any Employee Benefit Plan or the assets of any such plan
(other than routine claims for benefits and appeals of denied  routine  claims).
No civil or  criminal  action  brought  pursuant to the  provisions  of Title I,
Subtitle B, Part 5 of ERISA is pending, threatened,  anticipated, or expected to
be asserted  against the Company or any fiduciary of any Employee  Benefit Plan,
in any case with respect to any Employee  Benefit Plan. No Employee Benefit Plan
or any  fiduciary  thereof has been the direct or indirect  subject of an audit,
investigation or examination by any governmental or quasi-governmental agency.

     (e)  Contributions.  Full  payment has been made of all  amounts  which the
Company is required,  under applicable law or under any Employee Benefit Plan or
any  agreement  relating to any Employee  Benefit Plan to which the Company is a
party, to have paid as  contributions  or premiums thereto as of the last day of
the most recent  fiscal year of such  Employee  Benefit  Plan ended prior to the
date hereof. All such contributions and/or premiums have been fully deducted for
income tax purposes and no such  deduction has been  challenged or disallowed by
any governmental entity, and to the best knowledge and belief of the Sellers and
the Company no event has occurred and no condition or  circumstance  has existed
that could give rise to any such challenge or disallowance. The Company has made
adequate provision for reserves to meet contributions and premiums and any other
liabilities  that have not been paid or  satisfied  because they are not yet due
under  the  terms  of any  Employee  Benefit  Plan,  applicable  law or  related
agreements.  Benefits under all Employee  Benefit Plans are as  represented  and
have not been increased  subsequent to the date as of which  documents have been
provided.

     (f) Tax Qualification.  Each Employee Benefit Plan intended to be qualified
under Section  401(a) of the Code has been  determined to be so qualified by the
Internal Revenue Service. Each trust established in connection with any Employee
Benefit Plan which is intended to be exempt from Federal  income  taxation under
Section  501(a) of the Code has been  determined to be so exempt by the Internal
Revenue Service. Since the date of each most recent determination referred to in
this paragraph (f), no event has occurred and no condition or  circumstance  has
existed  that  resulted  or is likely to  result in the  revocation  of any such
determination  or that could adversely  affect the qualified  status of any such
Employee Benefit Plan or the exempt status of any such trust.

     (g) Transactions.  Neither the Company nor any of its directors,  officers,
employees  or, to the best  knowledge and belief of the Sellers and the Company,
other persons who  participate in the operation of any Employee  Benefit Plan or
related trust or funding vehicle, has engaged in any transaction with respect to
any Employee Benefit Plan or breached any applicable fiduciary  responsibilities
or  obligations  under Title I of ERISA that would subject any of them to a tax,
penalty or liability for prohibited  transactions  or breach of any  obligations
under ERISA or the Code or would result in any claim being made under,  by or on
behalf of any such Employee Benefit Plan by any party with standing to make such
claim.

     (h) Triggering Events. The execution of this Agreement and the consummation
of the transactions  contemplated  hereby,  do not constitute a triggering event
under any Employee Benefit Plan, policy, arrangement,  statement,  commitment or
agreement,  whether or not legally enforceable,  which (either alone or upon the
occurrence  of any  additional  or  subsequent  event) will or may result in any
payment  (whether of severance pay or otherwise),  "parachute  payment" (as such
term is defined in Section 280G of the Code), acceleration,  vesting or increase
in benefits to any employee or former  employee or director of the  Company.  No
Employee Benefit Plan provides for the payment of severance, termination, change
in control or similar-type payments or benefits.

     (i)  Documents.  The Sellers  have  delivered  or caused to be delivered to
Purchaser and its counsel true and complete copies of all material  documents in
connection with each Employee Benefit Plan, including, without limitation (where
applicable):  (i) all  Employee  Benefit  Plans as in effect on the date hereof,
together with all  amendments  thereto,  including,  in the case of any Employee
Benefit Plan not set forth in writing, a written description  thereof;  (ii) all
current  summary plan  descriptions,  summaries of material  modifications,  and
material  communications;  (iii) all current trust  agreements,  declarations of
trust and other  documents  establishing  other  funding  arrangements  (and all
amendments thereto and the latest financial statements  thereof);  (iv) the most
recent Internal  Revenue Service  determination  letter obtained with respect to
each Employee  Benefit Plan intended to be qualified under Section 401(a) of the
Code or  exempt  under  Section  501(a) of the Code;  (v) the  annual  report on
Internal  Revenue Service Form  5500-series for each of the last three years for
each Employee  Benefit Plan  required to file such form;  (vi) the most recently
prepared  financial  statements  for each  Employee  Benefit Plan for which such
statements are required; and (vii) all contracts and agreements relating to each
Employee  Benefit  Plan,   including,   without  limitation,   service  provider
agreements,   insurance  contracts,  annuity  contracts,  investment  management
agreements, subscription agreements, participation agreements, and recordkeeping
agreements and collective bargaining agreements.

     ss.3.20  Interests in  Customers,  Suppliers,  etc.  Except as set forth on
Schedule 3.20 attached  hereto,  neither the Sellers nor any officer or director
of the Company possesses,  directly or indirectly, any ownership interest in, or
is a director, officer or employee of, any Person which is a supplier, customer,
lessor, lessee, licensor,  developer,  competitor or potential competitor of the
Company.  Ownership of securities of a company whose  securities  are registered
under  the  Securities  Exchange  Act of 1934 of 5% or less of any class of such
securities  shall not be deemed to be a financial  interest for purposes of this
Section 3.20.

     ss.3.21 Environmental Laws and Regulations. Except as set forth on Schedule
3.21 and except for that which would not have a Material Adverse Effect:

     (a) Hazardous  Materials (as hereinafter  defined) have not been generated,
used,  treated or stored on,  transported to or from, or released or disposed on
any Company Property (as hereinafter  defined),  by or on behalf of the Company,
or, to the best knowledge of the Company, any property adjoining, adjacent to or
in the vicinity of any Company Property, except in compliance with Environmental
Laws.

     (b)  The  Company  is  in   compliance   in  all  material   respects  with
Environmental  Laws (as  hereinafter  defined) and the  requirements  of permits
issued under such Environmental Laws with respect to any Company Property.

     (c) There are no pending or, to the  knowledge of the  Company,  threatened
Environmental Claims (as hereinafter defined) against the Company or any Company
Property.

     (d) There are no facts, circumstances,  conditions or occurrences regarding
the Company's past or present  business or operations or any Company Property or
former  Company  Property,  or, to the  knowledge of the  Company,  any property
adjoining or in the vicinity of any Company  Property,  that could reasonably be
anticipated (i) to form the basis of an Environmental  Claim against the Company
or any  Company  Property or assets,  or (ii) to cause the  Company  Property or
assets to be subject to any  restrictions  on its ownership,  occupancy,  use or
transferability under any Environmental Law.

     (e) To the  knowledge of the Company there are not now and there have never
been any  underground  storage tanks  located on any Company  Property or on any
property adjoining or adjacent to any Company Property.  

     (f) For  purposes of this  Section  3.21 the  following  definitions  shall
apply:

     "COMPANY PROPERTY" means any real property and improvements owned,  leased,
used, operated or occupied by the Company.

     "HAZARDOUS  MATERIALS"  means  (a) any  petroleum  or  petroleum  products,
radioactive  materials,  asbestos in any form that is friable, urea formaldehyde
foam insulation,  transformers or other equipment that contain  dielectric fluid
containing  levels of  polychlorinated  biphenyls,  and radon  gas;  and (b) any
chemicals,  materials or substances  defined as or included in the definition of
"hazardous  substances,"  "hazardous wastes," "hazardous  materials," "extremely
hazardous wastes,"  "restricted  hazardous wastes," "toxic  substances,"  "toxic
pollutants," or words of similar import, under any applicable Environmental Law.

     "ENVIRONMENTAL LAW" means any federal,  state or local statute,  law, rule,
regulation,  ordinance, code, policy or rule of common law in effect and in each
case as amended as of the  Closing  Date,  and any  judicial  or  administrative
interpretation  thereof  as of the  Closing  Date,  including  any  judicial  or
administrative  order, consent decree or judgment,  relating to the environment,
health, safety or Hazardous Materials, including the Comprehensive Environmental
Response,  Compensation,  and Liability Act of 1980, 42 U.S.C. ss. 6901 et seq.;
the Resource  Conservation  and Recovery  Act, 42 U.S.C.  ss. 9601 et seq.;  the
Federal  Water  Pollution  Control  Act, 33 U.S.C.  ss. 1251 et seq.;  the Toxic
Substances Control Act, 15 U.S.C. ss. 2601 et seq.; the Clean Air Act, 42 U.S.C.
ss. 7401 et seq.; the Safe Drinking  Water Act, 42 U.S.C.  ss. 300f et seq.; the
Oil Pollution Act of 1990, 33 U.S.C.  ss. 2701 et seq.;  the Emergency  Planning
and Community  Right-To-Know  Act, 42 U.S.C.  ss. 1101 et seq.; the Occupational
Safety and Health Act of 1970,  29 U.S.C.  ss.651 et seq.;  and their  state and
local counterparts and equivalents; in each case, as amended.

     "ENVIRONMENTAL   CLAIMS"  means  administrative,   regulatory  or  judicial
actions,   suits,   demands,   demand  letters,   claims,   liens,   notices  of
non-compliance or violation,  investigations or proceedings  relating in any way
to  any Environmental Law or any permit issued under any such Law, including (a)
Environmental   Claims  by  any  governmental  or  regulatory   authorities  for
enforcement,  cleanup, removal,  response,  remedial or other actions or damages
pursuant to any applicable  Environmental  Law, and (b) Environmental  Claims by
any third party seeking damages, contribution,  indemnification,  cost recovery,
compensation or injunctive relief resulting from Hazardous  Materials or arising
from alleged injury or threat of injury to health, safety or the environment.

     ss.3.22  Bank  Accounts,  Powers of  Attorney.  Set forth on Schedule  3.22
attached  hereto is an  accurate  and  complete  list  showing  (a) the name and
address of each bank in which the Company has a material account or safe deposit
box, the number of any such account or any such box and the names of all persons
authorized  to draw  thereon or to have access  thereto and (b) the names of all
persons, if any, holding powers of attorney from the Company.

     ss.3.23 Compensation of Employees.  The Company has previously provided the
Purchaser  with an accurate and  complete  list for fiscal year 1997 showing the
names of all persons  employed by the Company who received  more than $50,000 in
1997 cash compensation (including,  without limitation,  salary,  commission and
bonus) and who are  expected to be employed by the Company on the Closing  Date.
Such  list sets  forth the  present  salary  or hourly  wage,  total in 1997 and
expected  1998  cash  compensation  (including,   without  limitation,   salary,
commission and bonus) and fringe benefits, of each such person.

     ss.3.24 Conduct of Business.  Except as disclosed on Schedule 3.24 attached
hereto and except as expressly  contemplated by this  Agreement,  since June 30,
1997,  the  Company  has  taken no  action  which,  if taken  subsequent  to the
execution  of  this  Agreement  and on or  prior  to  the  Closing  Date,  would
constitute a breach of the Company's agreements set forth in Section 6.1.

     ss.3.25 Customer  Relations.  Except as set forth on Schedule 3.25 attached
hereto,  the Company has not, since December 31, 1996,  received oral or written
notice from any of the top ten customers of the Company  (based on 1996 revenues
of the Company)  that any such  customer  intends to reduce the volume or dollar
amount of purchases from the Company.

     ss.3.26  Condition  of Assets.  The assets and  properties  utilized in and
material to the conduct of the Company's business,  whether owned or leased, are
in the aggregate in good  operating  condition and repair  (normal wear and tear
excepted) and, with the exception that the Company believes that the premises on
which the Company  operates  need to be expanded,  are suitable for the purposes
for which they are presently being used.

     ss.3.27 Broker's or Finder's Fees. No agent, broker,  person or firm acting
on behalf of the Company or the  Sellers,  including,  without  limitation,  The
Platinum Group,  Inc., is, or will be, entitled to any commission or broker's or
finder's fees from the Company, or from any Person controlled by or under common
control  with  the  Company,   in  connection  with  any  of  the   transactions
contemplated by this Agreement.

                                   ARTICLE IV

                  REPRESENTATIONS AND WARRANTIES OF THE SELLERS
                  ---------------------------------------------

     ss.4.  Representations  and Warranties of the Sellers.  Each of the Sellers
represents and warrants to the Purchaser as follows:

     ss.4.1 Ownership of Stock. Such Seller is the lawful owner of the shares of
Stock listed  opposite such  Seller's name on Annex I hereto,  free and clear of
all liens, encumbrances,  restrictions and claims of every kind. Such Seller has
the full legal right,  power and  authority to enter into this  Agreement and to
sell,  assign,  transfer and convey such shares of Stock so owned by such Seller
pursuant to this Agreement,  and the delivery to the Purchaser of such shares of
Stock  pursuant  to the  provisions  of  this  Agreement  will  transfer  to the
Purchaser good title thereto, free and clear of all Encumbrances.  The shares of
Stock listed on Annex I hereto  constitute all of the outstanding  capital stock
of Cardinal and Affiliate.

     ss.4.2  Authorization  and  Validity  of  Agreement.  Such  Seller  has the
requisite  power and  authority  to execute and deliver this  Agreement  and the
Escrow  Agreement,  to perform its  obligations  hereunder and thereunder and to
consummate the  transactions  contemplated to be performed by such Seller hereby
and thereby.  This Agreement has been,  and at the Closing the Escrow  Agreement
will be, duly  executed and  delivered by each of the Sellers and,  assuming the
due execution of this Agreement and the Escrow Agreement by the Purchaser,  this
Agreement  is,  and at the  Closing  the Escrow  Agreement  will be, a valid and
binding  obligation  of each of the  Sellers,  enforceable  against  each of the
Sellers in accordance with its respective  terms,  except to the extent that its
enforceability   may  be   subject   to   applicable   bankruptcy,   insolvency,
reorganization  and similar laws affecting the enforcement of creditors'  rights
generally and to general equitable principles.

     ss.4.3 Restrictive  Documents.  Such Seller is not subject to any mortgage,
lien, lease, agreement,  instrument,  order, law, rule, regulation,  judgment or
decree,  or any other  restriction of any kind or character  which would prevent
consummation by such Seller of the transactions contemplated by this Agreement.

     ss.4.4 Broker's or Finder's Fees.  Except for The Platinum Group,  Inc., no
agent,  broker,  person or firm  acting on behalf of such Seller is, or will be,
entitled to any  commission  or  broker's  or finder's  fees from such Seller in
connection with any of the transactions contemplated by this Agreement.

     ss.4.5  Interests  in  Customers,  Suppliers,  etc.  Except as set forth on
Schedule 4.5, neither such Seller nor, to the best knowledge of such Seller, any
other officer or director of the Company, possesses, directly or indirectly, any
ownership  interest  in, or is a director,  officer or  employee  of, any Person
which is a supplier, customer, lessor, lessee, licensor,  developer,  competitor
or potential  competitor  of the Company.  Ownership of  securities of a company
whose securities are registered under the Securities  Exchange Act of 1934 of 5%
or less of any class of such  securities  shall not be deemed to be an ownership
interest for purposes of this Section 4.5.

     ss.4.6  Consents and Approvals;  No Violations.  Except (i) as set forth in
Schedule  4.6  attached  hereto  and (ii) for any  applicable  state or  federal
securities laws, the execution and delivery of this Agreement by the Sellers and
the consummation of the transactions contemplated hereby (a) will not violate or
contravene any statute, rule, regulation,  order or decree of any public body or
authority  by which the Sellers  are bound,  and (b) will not require any filing
with,  or permit,  consent or  approval  of, or the giving of any notice to, any
governmental or regulatory body, agency or authority, or any other Person.


                                    ARTICLE V

                 REPRESENTATIONS AND WARRANTIES OF THE PURCHASER
                 -----------------------------------------------

     ss.5.  Representations  and  Warranties  of the  Purchaser.  The  Purchaser
represents and warrants to the Company and each of the Sellers as follows:

     ss.5.1 Existence and Good Standing; Power and Authority. The Purchaser is a
corporation duly organized, validly existing and in good standing under the laws
of the State of Delaware.  The Purchaser has the requisite  corporate  power and
authority  to enter into,  execute and deliver  this  Agreement  and perform its
obligations  hereunder.  This Agreement has been duly authorized and approved by
the Purchaser  and,  assuming the due execution of this Agreement by the Company
and each of the  Sellers,  is a valid and binding  obligation  of the  Purchaser
enforceable  against it in accordance with its terms,  except to the extent that
its  enforceability  may  be  subject  to  applicable  bankruptcy,   insolvency,
reorganization,  moratorium and other similar laws affecting the  enforcement of
creditors' rights generally and by general equitable principles.

     ss.5.2 Restrictive Documents. The Purchaser is not subject to any mortgage,
lien, lease, agreement,  instrument,  order, law, rule, regulation,  judgment or
decree,  or any other  restriction of any kind or character  which would prevent
consummation by it of the transactions contemplated by this Agreement.

     ss.5.3  Purchase for  Investment.  The Purchaser will acquire the Stock for
its own  account  for  investment  and not  with a view  toward  any  resale  or
distribution thereof; provided, however, that the disposition of the Purchaser's
property shall at all times remain within the sole control of the Purchaser.

     ss.5.4 Broker's or Finder's Fees. No agent,  broker,  person or firm acting
on behalf  of the  Purchaser  is,  or will be,  entitled  to any  commission  or
broker's  or  finder's  fees  from the  Sellers  in  connection  with any of the
transactions contemplated by this Agreement.

     ss.5.5 Consents and Approvals; No Violations. The execution and delivery of
this  Agreement  by the  Purchaser  and  the  consummation  of the  transactions
contemplated  hereby (a) will not violate or  contravene  any  provision  of the
Certificate  of  Incorporation or By-laws of the Purchaser, (b) will not violate
or contravene any statute, rule, regulation,  order or decree of any public body
or  authority  by which the  Purchaser  is bound,  and (c) will not  require any
filing with, or permit,  consent or approval of, or the giving of any notice to,
any governmental or regulatory body, agency or authority, or any other Person.


                                   ARTICLE VI

                     TRANSACTIONS PRIOR TO THE CLOSING DATE
                     --------------------------------------

     ss.6.1 Conduct of Business of the Company.  During the period from the date
of this  Agreement to the Closing Date, the Company shall conduct its operations
only according to its ordinary and usual course of business;  use its reasonable
efforts to  preserve  intact its  business  organizations,  keep  available  the
services of its  officers and  employees  and  maintain  its  relationships  and
goodwill  with  licensors,   suppliers,   distributors,   customers,  landlords,
employees,  agents and others having business relationships with it; confer with
the Purchaser  concerning  operational  matters of a material  nature and report
periodically to the Purchaser  concerning the business,  operations and finances
of the Company. Notwithstanding the immediately preceding sentence, prior to the
Closing Date, except as may be first approved in writing by the Purchaser or, in
the case of clause (g) of this Section 6.1,  except to the extent dollar amounts
described therein constitute Permitted Payments or as set forth on Schedule 6.1,
and except as is otherwise permitted or required by this Agreement,  the Company
shall,  (a) refrain from amending or modifying its Certificate of  Incorporation
or By-Laws from its form on the date of this Agreement,  (b) refrain from paying
or increasing  any bonuses,  salaries,  or other  compensation  to any director,
officer,  employee or stockholder (excluding distributions covered by clause (g)
below) or entering into any employment, severance, or similar agreement with any
director,  officer, or employee other than, in each case, in the ordinary course
of business  consistent  with past  practice,  (c) refrain  from the adopting or
increasing  of  any  profit  sharing,  bonus,  deferred  compensation,  savings,
insurance,  pension,  retirement, or other employee benefit plan for or with any
of its  employees,  (d) refrain  from  entering  into any  material  contract or
commitment  except material  contracts and commitments in the ordinary course of
business  consistent  with  past  practice,   (e)  refrain  from  incurring  any
indebtedness  for borrowed money or capital leases,  (f) refrain from cancelling
or waiving any claim or right of substantial value which  individually or in the
aggregate is material,  (g) refrain  from  declaring or paying any  dividends or
other distributions in respect of its capital stock or redeeming,  purchasing or
otherwise  acquiring  any of its  capital  stock,  (h)  refrain  from making any
material change in accounting methods or practices, except as required by law or
generally accepted  accounting  principles,  (i) refrain from issuing or selling
any shares of capital stock or any other  securities,  or issuing any securities
convertible into, or options, warrants or rights to purchase or subscribe to, or
entering into any arrangement or contract with respect to the issue and sale of,
any shares of its  capital  stock or any other  securities,  or making any other
changes in its capital structure, (j) refrain from selling, leasing or otherwise
disposing of any  material  asset or property,  including,  without  limitation,
entering  into any new lease or modifying any existing  lease,  (k) refrain from
entering into any commitment for the making of a capital expenditure,  except in
the ordinary course of business  consistent with past practice  provided that no
capital  expenditure or commitment for the making of a capital expenditure shall
be made for new hardware systems for the Affiliate, (l) refrain from writing off
as  uncollectible  any notes or accounts  receivable,  except  write-offs in the
ordinary  course of  business  charged  to  applicable  reserves,  none of which
individually  or in the  aggregate is material and (m) refrain from  agreeing in
writing to do any of the foregoing.

     ss.6.2 Exclusive Dealing. During the period from the date of this Agreement
to the earlier of the  termination of this Agreement and the Closing Date,  none
of the Sellers,  any of the Sellers' respective  affiliates,  the Company or any
officer or  director  of the  Company  shall take any  action  to,  directly  or
indirectly,   encourage,   initiate,   solicit  or  engage  in   discussions  or
negotiations  with, or provide any  information  to, any Person,  other than the
Purchaser,  concerning  any purchase of any capital  stock of the Company or any
merger, asset sale or similar transaction involving the Company.

     ss.6.3 Review of the Company. The Purchaser may, prior to the Closing Date,
directly  or  through  its  representatives,  review the  properties,  books and
records of the Company and its financial  and legal  condition to the extent the
Purchaser or its  representatives  deem  necessary  or advisable to  familiarize
themselves  with such  properties  and other  matters;  such  review  shall not,
however,  affect the  representations and warranties made by the Company in this
Agreement or the remedies of the Purchaser for breaches of those representations
and warranties.  The Company shall permit the Purchaser and its  representatives
to have,  after the date of  execution  of this  Agreement,  full  access to the
premises  and to all the  books  and  records  of the  Company  and to cause the
officers  of the  Company to  furnish  the  Purchaser  with such  financial  and
operating data and other information with respect to the business and properties
of the Company as the Purchaser shall from time to time reasonably request.  The
Company shall deliver or cause to be delivered to the Purchaser such  additional
instruments,   documents,   certificates  and  opinions  as  the  Purchaser  may
reasonably request for the purpose of (a) verifying the information set forth in
this  Agreement  or on any  Schedule  attached  hereto and (b)  consummating  or
evidencing the transactions contemplated by this Agreement.

     ss.6.4  Reasonable  Efforts.  Each  of the  Company,  the  Sellers  and the
Purchaser  shall cooperate and use their  respective  reasonable best efforts to
take, or cause to be taken, all appropriate actions, and to make, or cause to be
made,  all filings  necessary,  proper or advisable  under  applicable  laws and
regulations,   and  to  deliver  or  cause  to  be  delivered  such   additional
instruments,  documents, certificates and opinions as requested, in each case to
consummate and make effective the  transactions  contemplated by this Agreement,
including,  without  limitation,  their  respective  reasonable  best efforts to
obtain, prior to the Closing Date, all licenses,  permits, consents,  approvals,
authorizations,  qualifications  and  orders  of  governmental  authorities  and
parties to contracts with the Company as are necessary for  consummation  of the
transactions  contemplated by the Agreement and to fulfill the conditions to the
sale contemplated hereby.

     ss.6.5  Monthly  Financial  Statements.   The  Company  has  furnished  the
Purchaser  with an unaudited  balance sheet of each of Cardinal and Affiliate as
of the last day of each  calendar  month from July 1, 1997 through  December 31,
1997 and shall furnish the Purchaser with an unaudited  balance sheet of each of
Cardinal and  Affiliate as of the last day each  calendar  month from January 1,
1998 through the Closing Date as soon as  practicable  following the end of such
calendar  month,  in each case  together  with  related  statements  of  income,
retained  earnings  and cash  flows  for the  month  then  ended.  Each  monthly
statement  has fairly  presented,  and shall  fairly  present,  in all  material
respects the financial position of each of Cardinal and Affiliate as of the date
indicated and the results of operations and cash flows for the period indicated.


                                   ARTICLE VII

                    CONDITIONS TO THE PURCHASER'S OBLIGATIONS
                    -----------------------------------------

     ss.7.  Conditions to the  Purchaser's  Obligations.  The  obligation of the
Purchaser to purchase the Stock  contemplated  by this  Agreement is conditioned
upon satisfaction, at or prior to the Closing, of the following conditions:

     ss.7.1 Opinions of Counsel.  The Company shall have furnished the Purchaser
with an opinion, dated the Closing Date, of Ruden, McClosky, Smith, Schuster and
Russell, to the effect set forth in Exhibit A hereto.

     ss.7.2 Good  Standing  and Other  Certificates.  The  Purchaser  shall have
received (a) copies of the charter,  including all amendments  thereto,  in each
case  certified by the Secretary of State or other  appropriate  official of the
jurisdiction  of  incorporation  of the  Company,  (b) a  certificate  from  the
Secretary  of  State  or  other  appropriate  official  of the  jurisdiction  of
incorporation  of the Company to the effect that the Company is in good standing
and listing all charter documents of the Company on file, (c) a certificate from
the Secretary of State or other appropriate  official in each State in which the
Company is  qualified  to do  business to the effect that the Company is in good
standing in such State and (d) a copy of the By-Laws of the Company certified by
the  Secretary  of the  Company as being true and  correct  and in effect on the
Closing Date.

     ss.7.3 No Material  Adverse  Change.  Prior to the Closing there shall have
been  no  material  adverse  change  in  the  business,  operations,   financial
condition,  results of  operations  or  prospects of the Company and the Company
shall have  delivered  to the  Purchaser  an  officer's  certificate,  dated the
Closing Date, to such effect.

     ss.7.4 Truth of Representations  and Warranties.  The  representations  and
warranties of the Company  contained in this  Agreement and the  representations
and  warranties  of the Sellers  contained in this  Agreement  shall be true and
correct  on and as of the  Closing  Date with the same  effect  as  though  such
representations  and  warranties  had been made on and as of such date,  and the
Company  and  the  Sellers  shall  have  each   delivered  to  the  Purchaser  a
certificate, dated the Closing Date, to such effect.

     ss.7.5 Performance of Agreements.  All of the agreements of the Company and
the Sellers to be performed  prior to the Closing  pursuant to the terms of this
Agreement  shall have been duly  performed  in all  material  respects,  and the
Company  and  the  Sellers  shall  have  each   delivered  to  the  Purchaser  a
certificate, dated the Closing Date, to such effect.

     ss.7.6 No Litigation  Threatened.  No action or proceedings shall have been
instituted or, to the knowledge of the Company or the Sellers, threatened before
a court or other  government  body or by any public  authority  to  restrain  or
prohibit any of the transactions contemplated hereby.

     ss.7.7  Third  Party  Consents;   Governmental  Approvals.   All  consents,
approvals  or waivers,  if any,  disclosed on any  Schedule  attached  hereto or
required in connection with the consummation of the transactions contemplated by
this  Agreement  shall  have  been  received.  All of the  consents,  approvals,
authorizations,  exemptions and waivers from governmental agencies that shall be
required  in order to  enable  the  Purchaser  to  consummate  the  transactions
contemplated hereby shall have been obtained.

     ss.7.8  Resignations.  All members of the Board of Directors of the Company
shall have  tendered  their  resignation  from such  positions  effective at the
Closing.

     ss.7.9 Employment  Agreements.  (a) Each of Mr. Chris Smith, Mr. J. Stanton
Kane and Ms. Pilar Grau shall have entered into an employment agreement with the
Company on terms and  conditions  reasonably  satisfactory  to the Purchaser and
each such individual.

     (b) The Company shall have used its best efforts to ensure that each of Ms.
Lydia Kuhl,  Mr.  Richard  Demers,  Mr. James Branam and Ms. Cathy Herrmann have
entered into an employment  agreement  with the Company on terms and  conditions
reasonably satisfactory to the Purchaser and each such individual.

     ss.7.10 FIRPTA.  Each of the Sellers shall have furnished to the Purchaser,
on or prior to the Closing  Date, a  non-foreign  person  affidavit  required by
Section 1445 of the Code.

     ss.7.11 Escrow Agreement.  The Sellers,  the Purchaser and the Escrow Agent
shall have entered into an escrow agreement substantially in the form of Exhibit
B hereto (the "ESCROW AGREEMENT").

     ss.7.12 Non-Competition Agreements. (a) Mr. Chris Smith shall have executed
a three year  non-competition  agreement  substantially in the form of Exhibit C
hereto for cash consideration of $300,000 payable as follows:  (i) $100,000 upon
the Closing,  (ii) $100,000 on the first  anniversary of the Closing,  and (iii)
$100,000 upon the second anniversary of the Closing.

     (b) Mr.  James  Smith  shall have  executed  a three  year  non-competition
agreement  substantially in the form of Exhibit D hereto for cash  consideration
of $150,000  payable as follows:  (i) $50,000 upon the Closing,  (ii) $50,000 on
the  first  anniversary  of the  Closing,  and  (iii)  $50,000  upon the  second
anniversary of the Closing.

     (c) Mr. Doug Smith shall have executed an eighteen  month  non-solicitation
agreement  substantially in the form of Exhibit E hereto for cash  consideration
of $150,000  payable as follows:  (i) $50,000 upon the Closing,  (ii) $50,000 on
the  first  anniversary  of the  Closing,  and  (iii)  $50,000  upon the  second
anniversary of the Closing.

     (d) Each of Mr. J. Stanton  Kane and Ms.  Pilar Grau shall have  executed a
one year  non-solicitation  agreement  substantially  in the form of  Exhibit  F
attached hereto.

     (e) The Company shall have used its best efforts to ensure that each of Mr.
Richard  Demers,  Ms. Lydia Kuhl and Mr.  James Branam have  executed a one year
non-solicitation  agreement  substantially  in the form of  Exhibit  F  attached
hereto.

     ss.7.13  Broker's  or  Finder's  Fees.  The  Sellers  shall  have  paid all
commission  or broker's or  finder's  fees due from the Sellers or the  Company,
including to The Platinum  Group,  in  connection  with any of the  transactions
contemplated by this Agreement and shall indemnify and hold harmless the Company
from all claims  with  respect to any such  commission  or  broker's or finder's
fees.


                                  ARTICLE VIII

            CONDITIONS TO THE COMPANY'S AND THE SELLERS' OBLIGATIONS
            --------------------------------------------------------

     ss.8.  Conditions  to the  Company's  and  the  Sellers'  Obligations.  The
obligations  of  the  Company  and  the  Sellers  to  effect  the   transactions
contemplated  by  this  Agreement  on the  Closing  Date  are  conditioned  upon
satisfaction or waiver, at or prior to the Closing, of the following conditions:

     ss.8.1 Opinions of Counsel.  The Purchaser shall have furnished the Sellers
with an opinion,  dated the  Closing  Date,  of White & Case,  to the effect set
forth in Exhibit G hereto.

     ss.8.2 Truth of Representations  and Warranties.  The  representations  and
warranties  of the  Purchaser  contained  in this  Agreement  shall  be true and
correct  on and as of the  Closing  Date with the same  effect  as  though  such
representations  and  warranties  had been made on and as of such date,  and the
Purchaser  shall have delivered to the Sellers an officer's  certificate,  dated
the Closing Date, to such effect.

     ss.8.3  Third  Party  Consents;   Governmental  Approvals.   All  consents,
approvals or waivers,  if any,  required in connection with the  consummation of
the transactions contemplated by this Agreement shall have been received. All of
the consents, approvals, authorizations,  exemptions and waivers from government
agencies  that  shall be  required  in order to permit the  consummation  of the
transactions contemplated hereby shall have been obtained.

     ss.8.4 Performance of Agreements. All of the agreements of the Purchaser to
be performed prior to the Closing  pursuant to the terms of this Agreement shall
have been duly performed in all material respects,  and the Purchaser shall have
delivered to the Sellers an officer's  certificate,  dated the Closing  Date, to
such effect.

     ss.8.5  No  Litigation  Threatened.   No  action  or  proceeding  shall  be
instituted or, to the knowledge of the Purchaser,  threatened  before a court or
other government body or any public authority to restrain or prohibit any of the
transactions  contemplated hereby, and the Purchaser shall have delivered to the
Sellers an officer's certificate, dated the Closing Date, to such effect.

     ss.8.6  Employment  Agreements.  Each of Mr. Chris Smith and Mr. J. Stanton
Kane shall have entered into an employment  agreement  with the Company on terms
and conditions reasonably satisfactory to the Company and each such individual.

     ss.8.7 Non-Competition  Agreements. (a) Mr. Chris Smith shall have executed
a three year  non-competition  agreement  substantially in the form of Exhibit C
hereto for cash consideration of $300,000 payable as follows:  (i) $100,000 upon
the Closing,  (ii) $100,000 on the first  anniversary of the Closing,  and (iii)
$100,000 upon the second anniversary of the Closing.

     (b) Mr.  James  Smith  shall  have  executed a  three-year  non-competition
agreement  substantially in the form of Exhibit D hereto for cash  consideration
of $150,000  payable as follows:  (i) $50,000 upon the Closing,  (ii) $50,000 on
the  first  anniversary  of the  Closing;  and  (iii)  $50,000  upon the  second
anniversary of the Closing.

     (c) Mr. Doug Smith shall have  executed an eighteen  month  non-competition
agreement  substantially in the form of Exhibit E hereto for cash  consideration
of $150,000  payable as follows:  (i) $50,000 upon the Closing,  (ii) $50,000 on
the  first  anniversary  of the  Closing;  and  (iii)  $50,000  upon the  second
anniversary of the Closing.

     (d) Mr. J.  Stanton  Kane shall have  executed a one year  non-solicitation
agreement substantially in the form of Exhibit F attached hereto.


                                   ARTICLE IX

                                   TAX MATTERS
                                   -----------

     ss.9.1 Tax  Returns.  (a) A  representative  appointed  by the Sellers (the
"SELLERS'  REPRESENTATIVE") shall have the exclusive authority and obligation to
prepare and timely file, or cause to be prepared and timely  filed,  all Returns
of the Company that are due with  respect to any taxable  year or other  taxable
period ending on or prior to the Closing Date. Such authority shall include, but
not be limited to, the determination of the manner in which any items of income,
gain,  deduction,  loss or credit  arising  out of the  income,  properties  and
operations  of the  Company  shall be  reported or  disclosed  in such  Returns;
provided, however, that such returns shall be prepared by treating items on such
Returns in a manner  consistent  with the past  practices  with  respect to such
items,  unless  otherwise  required  by law.  The Company  shall  provide to the
Sellers'  Representative  such access to the books and records of the Company as
may be  reasonably  necessary  for the  Sellers'  Representative  to prepare the
Returns.  The Sellers'  Representative  shall provide to the Purchaser drafts of
all Returns of the Company  required  to be prepared  and filed by the  Sellers'
Representative  under this Section  9.1(a) at least sixty (60) days prior to the
due  date  (including  extensions)  for the  filing  of such  Returns.  At least
forty-five (45) days prior to the due date (including extensions) for the filing
of such Returns,  the Purchaser shall notify the Sellers'  Representative of the
existence of any objection (specifying in reasonable detail the nature and basis
of such  objection)  the Purchaser may have to any items set forth on such draft
Returns. The Purchaser and the Sellers through the Sellers' Representative agree
to consult and resolve in good faith any such objection; it being agreed that if
the  Sellers'  Representative  and the  Purchaser  can not reach an agreement at
least 10 days  prior to the due date for the filing of such  Return,  the matter
shall  be  referred  to KPMG  Peat  Marwick  or  another  nationally  recognized
accounting firm mutually acceptable to the Sellers'  Representative,  on the one
hand, and the Purchaser, on the other hand, for resolution.  The Sellers, on the
one hand,  and the  Purchaser on the other hand,  shall  equally share the costs
incurred in retaining such accounting firm.

     (b) Except as  provided in Section  9.1(a),  the  Purchaser  shall have the
exclusive  authority  and  obligation to prepare and timely file, or cause to be
prepared and timely  filed,  all Returns of the Company.  Such  authority  shall
include,  but not be limited  to, the  determination  of the manner in which any
items of income,  gain,  deduction,  loss or credit  arising  out of the income,
properties  and operations of the Company shall be reported or disclosed on such
Returns; provided, however, with respect to Returns to be filed by the Purchaser
pursuant to this Section 9.1(b) for taxable periods beginning before the Closing
Date and ending after the Closing Date, items set forth on such Returns shall be
treated in a manner  consistent  with the past  practices  of the  Company  with
respect to such items,  unless  otherwise  required by law. The Purchaser  shall
provide to the Sellers'  Representative  copies of all such Returns with respect
to any  Overlap  Period  at least  ten (10)  days  prior to the  filing  of such
Returns.  The  Purchaser and the Sellers,  through the Sellers'  Representative,
agree  to  consult  and  resolve  in  good  faith  any  objection  the  Sellers'
Representative  may have to items  set  forth on such  draft  Returns;  it being
agreed that if the Sellers'  Representative  and the  Purchaser can not reach an
agreement  at least 10 days prior to the due date for the filing of such Return,
the  matter  shall be  referred  to KPMG  Peat  Marwick  or  another  nationally
recognized  accounting firm mutually acceptable to the Sellers'  Representative,
on the one hand,  and the  Purchaser,  on the other hand,  for  resolution.  The
Sellers,  on the one hand,  and the  Purchaser on the other hand,  shall equally
share the costs incurred in retaining such accounting firm.

     ss.9.2  Apportionment  of Taxes. All Taxes and Tax liabilities with respect
to the income,  property or  operations  of the Company that relate to a taxable
year or other taxable period  beginning before and ending after the Closing Date
shall be  apportioned  between  the  Pre-Closing  Period and the portion of such
taxable year or other taxable  period after the Closing Date (the  "POST-CLOSING
PERIOD") as follows:  (A) in the case of Taxes other than income Taxes and sales
and use  Taxes,  on a per diem  basis,  and (B) in the case of income  Taxes and
sales and use Taxes,  as  determined  from the books and records of the Company,
between  Pre-Closing and Post-Closing  Periods as though the taxable year of the
Company  terminated at the close of business on the Closing  Date,  and based on
accounting  methods,  elections and  conventions  that do not have the effect of
distorting  the timing of income and  expenses.  The Sellers shall be liable for
the  payment  of  all  Taxes  of  the  Company  which  are  attributable  to any
Pre-Closing  Period to the extent not  included in  determining  the Closing Net
Working Capital Amount. The Company shall be liable for the payment of all Taxes
which are attributable to any Post-Closing Period.

     ss.9.3  Controversies.  The Purchaser  shall  promptly  notify the Sellers'
Representative  in writing upon receipt by the Purchaser or any affiliate of the
Purchaser  (including  the Company after the Closing Date) of written  notice of
any  inquiries,  claims,  assessments,  audits or similar events with respect to
Taxes  relating to a taxable  period  ending on or prior to the Closing Date for
which the Sellers may be liable under this Agreement  (any such inquiry,  claim,
assessment,   audit  or  similar   event,   a  "TAX   MATTER").   The   Sellers'
Representative,  at its sole expense,  shall have the authority to represent the
interests  of the Company  with  respect to any Tax Matter  before the  Internal
Revenue Service,  any other taxing authority,  any other governmental  agency or
authority  or any court and shall have the sole right to  control  the  defense,
compromise  or other  resolution  of any Tax  Matter,  including  responding  to
inquiries,  filing Tax returns and settling audits; provided,  however, that the
Sellers'  Representative  shall not enter into any  settlement  of or  otherwise
compromise  any Tax Matter that  affects or may affect the Tax  liability of the
Purchaser,  the Company or any  affiliate of the foregoing for any period ending
after the Closing Date,  including the portion of a period  beginning before the
Closing Date and ending after the Closing Date (the  "OVERLAP  PERIOD")  that is
after the Closing  Date,  without the prior  written  consent of the  Purchaser,
which consent shall not be unreasonably  withheld.  The Sellers'  Representative
shall  keep  the  Purchaser  fully  and  timely  informed  with  respect  to the
commencement,  status and nature of any Tax Matter. The Sellers'  Representative
shall,  in good faith,  allow the  Purchaser  to make  comments to the  Sellers'
Representative  regarding  the  conduct  of  or  positions  taken  in  any  such
proceeding.

     Except as otherwise  provided in this Section 9.3, the Purchaser shall have
the sole  right to control  any audit or  examination  by any taxing  authority,
initiate  any claim for refund or amend any  Return,  and  contest,  resolve and
defend against any assessment for additional Taxes,  notice of Tax deficiency or
other  adjustment of Taxes of, or relating to, the income,  assets or operations
of the Company for all tax- able periods; provided,  however, that the Purchaser
shall not, and shall cause its affiliates  (including the Company) not to, enter
into any  settlement  of any  contest  or  otherwise  compromise  any issue with
respect to the portion of the Overlap  Period  ending on or prior to the Closing
Date without the prior  written  consent of the Sellers'  Representative,  which
consent shall not be unreasonably  withheld. The Purchaser shall promptly notify
the Sellers'  Representative  in writing  upon  receipt by the  Purchaser or any
affiliate of the  Purchaser  (including  the Company  after the Closing Date) of
written notice of any inquiries,  claims, assessments,  audits or similar events
with respect to Taxes relating to an Overlap Period for which the Sellers may be
liable   under  this   Agreement.   The   Purchaser   shall  keep  the  Sellers'
Representative  fully and timely  informed  with  respect  to the  commencement,
status and nature of any tax matter relating to an Overlap Period. The Purchaser
shall, in good faith, allow the Sellers'  Representative to make comments to the
Purchaser regarding the conduct of or positions taken in any such proceeding.

     ss.9.4 Transfer Taxes. All transfer, sales and use, registration, stamp and
similar  Taxes  imposed  in  connection  with the sale of the Stock or any other
transaction  that  occurs  pursuant  to this  Agreement  shall  be  borne by the
Sellers.

     ss.9.5 Amended Returns.  None of the Sellers, the Sellers'  Representative,
or the Company shall file or cause to be filed any amended  Return or claims for
refund without the prior written  consent of the Purchaser,  which consent shall
not be unreasonably withheld. The Company will not file or cause to be filed any
amended  Return or claim for refund  relating to any period  prior to Closing or
any Overlap  Period  without  consent of Sellers'  Representative  which consent
shall not be unreasonably withheld.

     ss.9.6  Indemnification.  The  Sellers  jointly  and  sever-  ally agree to
indemnify, defend and hold harmless the Purchaser, its affiliates (including the
Company) and the successors to the foregoing (and their respective shareholders,
officers, directors, employees and agents) on an after-tax basis against (i) all
Taxes,  losses,  claims and expenses (including  reasonable  attorneys' fees and
expenses)  resulting  from,  arising  out of, or incurred  with  respect to, any
claims  that may be  asserted  by any  party  based  upon,  attributable  to, or
resulting  from the failure of any  representation  or warranty made pursuant to
Section  3.14 to be true and  correct  as of the  Closing  Date;  (ii) all Taxes
imposed on or  asserted  against the  properties,  income or  operations  of the
Company for all  Pre-Closing  Periods  except to the extent that such Taxes were
included  as a current  liability  accrual in the  calculations  of Net  Working
Capital Amount and Purchaser shall remit to Sellers'  Representative  any refund
received by Purchaser of any such taxes with respect to any Pre-Closing  Period;
(iii) all Taxes imposed on the Company,  or for which the Company may be liable,
as a result of any transaction  contemplated  by this  Agreement,  including any
Taxes  imposed on the  Purchaser of the Company  pursuant to Section 1374 of the
Code and any comparable provision of state or local law or otherwise as a result
of a joint  election  under Section  338(h)(10) of the Code to treat the sale of
Stock  pursuant  to this  Agreement  as an asset  sale for  Federal  income  tax
purposes,  and any  analogous  provisions  of state  and  local  law,  provided,
however, this indemnification shall not apply to any New Jersey corporate income
tax that  results  from any  election  under the  provision  of New  Jersey  law
analogous  to the  provisions  of  ss.338 of the  Code,  for  which  New  Jersey
corporate  income tax  Sellers  shall have no  liability.  The  Purchaser  shall
promptly give the Sellers'  Representative  written notice of all Taxes, losses,
claims and expenses which the Purchaser has reasonably  determined may give rise
to a right of indemnification under this Section 9.6, including a computation of
the  amount  of  the  required   indemnification   with  sufficient  detail  and
particularity to enable the Sellers'  Representative to reasonably determine the
amount of such required indemnification.

     ss.9.7  Section 338 Election.  The Sellers and the Purchaser  agree that at
the  election of the  Purchaser,  the Sellers and the  Purchaser  shall  jointly
complete and make an election  under  Section  338(h)(10)  (with  respect to the
Company) of the Code on Form 8023-A or in such manner as may be required by rule
or regulation of the Internal Revenue Service, and shall, at the election of the
Purchaser,  jointly make an election in the manner  required under any analogous
provisions  of Florida law  concerning  the  transactions  contemplated  by this
Agreement.  Purchaser shall,  with the assistance and cooperation of the Seller,
prepare all such Section 338(h)(10) forms required as attachments to Form 8023-A
(and all forms under the analogous provisions of Florida law) in accordance with
applicable  Tax laws,  and the  Purchaser  shall  deliver such forms and related
documents  to the  Seller  at least  sixty  (60)  days  prior to the due date of
filing.  The Sellers  shall  deliver to the  Purchaser at least thirty (30) days
prior to the due date of filing such completed forms as are required to be filed
under Section  338(h)(10)  of the Code (and the analogous  provisions of Florida
law).  The Purchaser and Sellers shall use their best efforts to agree,  as soon
as  practicable  after Closing but in no event later than 130 days following the
Closing Date, on the  computation  of the modified  aggregate  deemed sale price
("MADSP") (as defined under Treasury Regulations).

     ss.9.8  Valuation and  Allocation.  Sellers and Purchaser  agree that those
assets set forth on Schedule  9.8 have a fair market  value as set forth on such
schedule.  If the Purchaser elects to file a ss.338(h)(10)  election pursuant to
the provisions of Section 9.7, the Purchaser shall perform a valuation of assets
of those  assets of the Company  that are not set forth on  Schedule  9.8 and an
allocation of the Modified  Aggregate Deemed Sale Price ("MADSP") of the Company
among all assets of the Company  for  purposes of the  elections  under  Section
338(h)(10) of the Code and under the  comparable  Florida law.  Purchaser  shall
provide  Sellers  with drafts of such  valuation  of assets and  allocations  of
MADSP,  prepared on a basis  consistent  with the  valuation  of such assets set
forth on  Schedule  9.8,  within 15 days  after the final  determination  of the
Closing  Net  Working  Capital  Statement  as  provided  in Section  2.3 of this
Agreement.  Sellers  shall  have 15 days  to  provide  the  Purchaser  with  any
objections to such drafts. The valuations and allocations determined pursuant to
this Section 9.8 shall be used for purposes of all relevant Tax Returns, reports
and filings that are filed by  Purchaser,  the Company and the Sellers.  Sellers
shall not be liable to  Purchaser  for any Taxes  incurred by  Purchaser  or the
Company with respect to any Post-Closing Tax periods that directly or indirectly
are  attributable  to any  challenge by a Tax  authority of the  computation  of
allocation of the MADSP pursuant to this Section 9.8.


                                    ARTICLE X

                  SURVIVAL OF REPRESENTATIONS; INDEMNIFICATION
                  --------------------------------------------

     ss.10.1 Survival of  Representations.  The respective  representations  and
warranties  of the  Company,  the Sellers and the  Purchaser  contained  in this
Agreement  shall  survive the  Closing for a period of two years  except for the
representations  and  warranties  of the Company  contained in Sections 3.14 and
3.19, which shall survive for the applicable statute of limitations  period, and
the  representations  and  warranties  of the  Sellers in Article IV which shall
survive indefinitely.

     ss.10.2  Indemnification.  (a) The  Company,  and  after the  Closing,  the
Sellers (jointly and severally) hereby agree to indemnify and hold the Purchaser
and its officers,  directors,  affiliates  (including,  without limitation,  the
Company) and agents, and any successors thereto,  harmless from damages, losses,
costs or expenses  (including,  without  limitation,  reasonable  attorneys' and
consultants' fees and expenses)  ("DAMAGES") incurred or suffered as a result of
or arising out of (i) the failure of any  representation or warranty made by the
Company in this Agreement  (without regard to any "materiality" or any "material
adverse effect"  exception  contained  therein) to be true and correct as of the
Closing  Date,  (other than a breach of Section 3.14 with respect to Taxes which
shall be  governed  by  Section  9.6),  or (ii) the  breach of any  covenant  or
agreement made or to be performed by the Sellers or the Company pursuant to this
Agreement;  provided, however, that neither the Company nor the Sellers shall be
liable under clause (i) of this Section unless (A) such liability is caused by a
breach of the  representations  contained  in Section  4.1 or (B) the  aggregate
amount of Damages  exceeds  $125,000 and then only to the extent of such excess;
provided,  further, however, that the Company's and the Sellers' liability under
this Section 10.2(a) shall not exceed, in the aggregate (but excluding liability
caused  by a breach  of the  representations  contained  in  Section  4.1),  the
Purchase Price.

     (b) Following the Closing,  each of the Sellers  hereby agrees to indemnify
and hold the  Purchaser  and its  officers,  directors,  affiliates  (including,
without  limitation,  the  Company)  and  agents,  and any  successors  thereto,
harmless from Damages  incurred or suffered as a result of or arising out of (i)
the  failure  of any  representation  or  warranty  made by such  Seller in this
Agreement  to be true and correct as of the  Closing  Date or (ii) the breach of
any covenant or agreement made or to be performed by any such Seller pursuant to
this Agreement.

     (c) The Purchaser  hereby agrees to indemnify and hold the Sellers harmless
from  Damages  incurred  or  suffered  as a result of or arising  out of (i) the
failure  of any  representation  or  warranty  made  by the  Purchaser  in  this
Agreement  to be true and correct as of the  Closing  Date or (ii) the breach of
any covenant or agreement  made or to be performed by the Purchaser  pursuant to
this Agreement;  provided, however, that the Purchaser shall not be liable under
clause (i) of this  Section  unless  the  aggregate  amount of  Damages  exceeds
$75,000 and then only to the extent of such excess; provided,  further, however,
that the Purchaser's  liability under this Section 10.2(d) shall not exceed,  in
the aggregate, the Purchase Price.

     (d) The foregoing  indemnification  provisions and the  indemnification for
Taxes  provided in Section 9.6 shall be the  exclusive  remedy for any breach of
the  covenants,  obligations,  representations  or warranties  set forth in this
Agreement;  provided, however, that the provisions of this Section 10.2(d) shall
not prevent the Sellers or the  Purchaser  from seeking the remedies of specific
performance  or injunctive  relief in connection  with a breach of a covenant or
agreement of any party contained herein.

     (e) As security for the  Sellers'  indemnity  obligations  pursuant to this
Section 10.2, but without in any way limiting the amount of such indemnity,  the
Sellers agree to enter into the Escrow Agreement.

     ss.10.3  Indemnification  Procedure.  (a) Any party seeking indemnification
(the "INDEMNIFIED  PARTY") from any other party (the "INDEMNIFYING  PARTY") with
respect to any claim,  demand,  action,  proceeding or other matter  pursuant to
this Agreement (the "CLAIM") shall promptly notify the Indemnifying Party of the
existence  of the  Claim,  setting  forth in  reasonable  detail  the  facts and
circumstances pertaining thereto and the basis for the Indemnified Party's right
to indemnification.

     (b) If any third party shall notify any  Indemnified  Party with respect to
any  matter  which  may give  rise to a Claim for  indemnification  against  the
Indemnifying  Party  under this  Agreement,  then the  Indemnified  Party  shall
promptly notify each  Indemnifying  Party thereof;  provided,  however,  that no
delay on the part of the Indemnified  Party in notifying any Indemnifying  Party
shall relieve the Indemnifying Party from any liability or obligation  hereunder
unless  (and then  solely to the  extent)  the  Indemnifying  Party  thereby  is
materially  prejudiced  by such  failure to give  notice.  In the event that any
Indemnifying  Party  notifies  the  Indemnified  Party  within 30 days after the
Indemnified  Party has given  notice of the matter that the  Indemnifying  Party
would be required to indemnify  the  Indemnified  Party in full against any such
Claim and is assuming the defense thereof:

          (i) the Indemnifying  Party will defend the Indemnified  Party against
the matter with counsel of its choice reasonably satisfactory to the Indemnified
Party;

          (ii) the Indemnified Party may retain separate  co-counsel at its sole
cost and expense (except that the Indemnifying Party will be responsible for the
fees and expenses of the separate  co-counsel (a) to the extent the  Indemnified
Party  concludes  reasonably  based upon  advice of counsel  that a conflict  of
interest exists between the Indemnified Party and Indemnifying  Party or (b) the
named parties to any such action (including any impleaded  parties) include both
such  Indemnified  Party and the Indemnifying  Party and such Indemnified  Party
shall have been advised by counsel that there may be one or more legal  defenses
available to the Indemnified  Party which are not available to the  Indemnifying
Party, or available to the Indemnifying  Party, but the assertion of which would
be adverse to the interest of the Indemnified Party);

          (iii)  the  Indemnified  Party  will not  consent  to the entry of any
judgment or enter into any  settlement  with  respect to the matter  without the
written consent of the Indemnifying Party (not to be withheld unreasonably); and

          (iv) the  Indemnifying  Party  will not  consent  to the  entry of any
judgment or enter into any settlement which (A) provides for other than monetary
damages,  (B) does not include a provision  whereby the plaintiff or claimant in
the matter  unconditionally and irrevocably  releases the Indemnified Party from
all  liability  with  respect  thereto  without any further  obligation  and (C)
contains  any  admission  of  liability,  without  the  written  consent  of the
Indemnified  Party  (not  to be  withheld  unreasonably);  provided  that if the
written consent of the Indemnified Party is not required under this clause (iv),
the Indemnifying  Party shall give the Indemnified Party notice of its intent to
settle  together with the proposed terms of the  settlement and the  Indemnified
Party  shall  have the  right,  exercisable  within 10 days of  receipt  of such
notice,  to assume the  defense  of such  action  and the  Indemnifying  Party's
liability to indemnify the Indemnified  Party hereunder for such action shall be
capped at the dollar amount of the monetary damages provided for in the offer to
settle such action.

     (c) If no Indemnifying  Party notifies the Indemnified Party within 30 days
after the Indemnified Party has given notice of the matter that the Indemnifying
Party is assuming the defense  thereof,  then the  Indemnified  Party may defend
against,  or enter into any settlement with respect to, the matter in any manner
it  reasonably  may deem  appropriate,  without  prejudice  to any of its rights
hereunder.

     (d) The Indemnified  Party shall be entitled to reimbursement of reasonable
expenses  included  in Damages  with  respect to any Claim  (including,  without
limitation, the cost of defense,  preparation and investigation relating to such
Claim) as such expenses are incurred by the Indemnified Party.

                                   ARTICLE XI

                                   TERMINATION
                                   -----------

     ss.11.1  Termination.  This  Agreement  may be terminated in writing at any
time prior to the Closing:

     (a) by the mutual written consent of the Purchaser and the Sellers;

     (b) by the Purchaser,  if there has been a material  violation or breach by
the Company or the Sellers of any covenant, representation or warranty contained
in this Agreement  which has prevented the  satisfaction of any condition to the
obligations of the Purchaser at the Closing and such violation or breach has not
been waived by the Purchaser or, in the case of a covenant breach,  cured by the
Company or the  Sellers  within the  earlier  of ten days after  written  notice
thereof from the Purchaser or the Closing Date;

     (c) by the Sellers, if there has been a material violation or breach by the
Purchaser  of  any  covenant,  representation  or  warranty  contained  in  this
Agreement  which  has  prevented  the  satisfaction  of  any  condition  to  the
obligation  of the Company at the Closing and such  violation  or breach has not
been waived by the Sellers or, with respect to a covenant  breach,  cured by the
Purchaser  within the earlier of ten days after  written  notice  thereof by the
Company or the Closing Date.

     ss.11.2 Effect of  Termination.  In the event that this Agreement  shall be
terminated  pursuant to Section  11.1,  all further  obligations  of the parties
hereto under this  Agreement  (other than  pursuant to Sections  12.2,  12.3 and
12.5,  which shall  continue in full force and effect) shall  terminate  without
further  liability or obligation  of either party to the other party  hereunder;
provided,  however,  that no party shall be released from liability hereunder if
this Agreement is terminated and the transactions are abandoned by reason of (i)
willful  failure of such party to have  performed its  obligations  hereunder or
(ii) any  knowing  misrepresentation  made by such party of any matter set forth
herein.

                                   ARTICLE XII

                                  MISCELLANEOUS
                                  -------------

     ss.12.1 Knowledge of the Company. Where any representation or warranty made
by the Company  contained in this Agreement is expressly  qualified by reference
to its  knowledge,  such  knowledge  shall be deemed  to exist if the  matter is
within the knowledge of any of the Sellers and/or the executive  officers of the
Company.

     ss.12.2  Expenses.  Subject to Section  9.3,  the parties  hereto shall pay
their own expenses relating to the transactions  contemplated by this Agreement,
including, without limitation, the fees and expenses of their respective counsel
and financial  advisers,  it being  understood  that all expenses of the Company
incurred in connection  with the  transactions  contemplated  by this  Agreement
shall be paid by the Sellers prior to the Closing Date.

     ss.12.3  Governing  Law.  THE   INTERPRETATION  AND  CONSTRUCTION  OF  THIS
AGREEMENT, AND ALL MATTERS RELATING HERETO, SHALL BE GOVERNED BY THE LAWS OF THE
STATE OF FLORIDA  APPLICABLE TO AGREEMENTS  EXECUTED AND TO BE PERFORMED  SOLELY
WITHIN SUCH STATE.

     ss.12.4  Captions.  The Article and  Section  captions  useD herein are for
reference  purposes  only,  and  shall  not in any way  affect  the  meaning  or
interpretation of this Agreement.

     ss.12.5 Publicity. Except as otherwise required by law, none of the parties
(nor any affiliates thereof) hereto shall issue, prior to the Closing, any press
release or make any other public statement,  in each case relating to, connected
with or arising out of this Agreement or the matters contained  herein,  without
obtaining the prior approval of the Sellers, on the one hand, and the Purchaser,
on the  other  hand,  to  the  contents  and  the  manner  of  presentation  and
publication thereof.  Except as otherwise required by law, after the Closing the
Sellers shall not issue any press release or make any other public statement, in
each case relating to,  connected  with or arising out of this  Agreement or the
matters contained herein, without obtaining the prior approval of the Purchaser.

     ss.12.6 Notices.  Any notice or other  communication  required or permitted
under this Agreement shall be sufficiently  given if delivered in person or sent
by registered or certified mail,  postage prepaid,  addressed as follows:  if to
the Purchaser,  to AmeriComm Direct Marketing,  Inc., Suite C150, 5775 Peachtree
Dunwoody  Road,  Atlanta,   Georgia  33342  (Facsimile  Number  (404)  705-9929)
Attention:  Robert A.  Miklas,  with a copy to its counsel,  White & Case,  1155
Avenue of the  Americas,  New  York,  New York  10036  (Facsimile  Number  (212)
354-8113),   Attention:   Frank  L.  Schiff,   Esq.;  and  if  to  the  Sellers'
Representative,  to James Smith, 1050 Seminole Drive, Ft.  Lauderdale,  FL 33304
(Facsimile  Number (954) 486- 9944),  with a copy to:  Ruden,  McClosky,  Smith,
Schuster and Russell, 200 East Broward Boulevard, Suite 1500, Ft. Lauderdale, FL
33301 (Facsimile Number (954) 764-4996),  Attention: Michael Krul, Esq., or such
other address or number as shall be furnished in writing by any such party,  and
such notice or  communication  shall be deemed to have been given as of the date
so  delivered  or mailed.  Notice  delivered  by the  Purchaser  to the Sellers'
Representative shall constitute delivery of such notice to the Sellers.

     ss.12.7  Parties  in  Interest.  This  Agreement  may  not be  transferred,
assigned,  pledged or hypothecated by any party hereto,  other than by operation
of law. This  Agreement  shall be binding upon and shall inure to the benefit of
the  parties  hereto  and their  respective  heirs,  executors,  administrators,
successors and permitted assigns.

     ss.12.8  Counterparts.  This  Agreement  may be  executed  in  two or  more
counterparts, all of which taken together shall constitute one instrument.

     ss.12.9 Entire Agreement.  This Agreement (including the schedules hereto),
including the other  documents  referred to herein and therein which form a part
hereof and thereof,  contain the entire understanding of the parties hereto with
respect to the subject  matter  contained  herein and  therein.  This  Agreement
supersedes  all prior  agreements  and  understandings  between the parties with
respect to such subject matter  (including,  without  limitation,  (i) the Stock
Purchase  Agreement  dated as of November  12, 1997 by and among the  Purchaser,
Cardinal,  Affiliate and the Stockholders  identified  therein, as modified by a
certain  letter  agreement  dated  January  12,  1998 from John D. Weil to James
Smith,  and as further  modified by a certain letter dated February 5, 1998 from
John D. Weil to James Smith,  (ii) a certain letter dated February 25, 1998 from
John D. Weil to James Smith and (iii) a certain  letter dated March 2, 1998 from
John D. Weil to James Smith).

     ss.12.10 Amendments.  This Agreement may not be changed orally, but only by
an agreement in writing  signed by the  Purchaser,  the Company and the Sellers.
ss.12.11  Severability.  In case any provision in this  Agreement  shall be held
invalid, illegal or unenforceable,  the validity, legality and enforceability of
the  remaining  provisions  hereof  will not in any way be  affected or impaired
thereby.

     ss.12.12  Third Party  Beneficiaries.  Each party hereto  intends that this
Agreement  shall not  benefit  or  create  any right or cause of action in or on
behalf of any Person other than the parties hereto.

     ss.12.13  Jurisdiction.  Any judicial proceeding brought against any of the
parties to this  Agreement or any dispute  arising out of this  Agreement or any
matter related  hereto may be brought in the courts of the State of Florida,  or
in the United States District Court for the Southern  District of Florida,  and,
by  execution  and  delivery  of this  Agreement,  each of the  parties  to this
Agreement accepts the jurisdiction of such courts,  and irrevocably agrees to be
bound by any judgment  rendered  thereby in connection with this Agreement.  The
foregoing  consent to  jurisdiction  shall not be deemed to confer rights on any
Person other than the respective parties to this Agreement.


     IN WITNESS WHEREOF, each of the parties hereto has caused this Agreement to
be executed on its behalf by its respective  officer  thereunto duly authorized,
all as of the day and year first above written.

                                            AMERICOMM DIRECT MARKETING, INC.


                                            By /s/ Robert B. Webster
                                              ----------------------------------
                                              Name:  Robert B. Webster
                                              Title: EVP/CFO


                                            CARDINAL MARKETING, INC.


                                            By /s/ Christopher C. Smith
                                              ----------------------------------
                                              Name:  Christopher C. Smith
                                              Title:  President


                                            CARDINAL MARKETING OF
                                            NEW JERSEY, INC.


                                            By /s/ Christopher C. Smith
                                              ----------------------------------
                                              Name:  Christopher C. Smith
                                              Title:  President


                                            /s/ James E. Smith
                                            ------------------------------------
                                            James Smith


                                            /s/ Chris Smith
                                            ------------------------------------
                                            Chris Smith


                                            /s/ Douglas C. Smith
                                            ------------------------------------
                                            Doug Smith

<PAGE>

                                                                         ANNEX I

                               Ownership of Stock
                               ------------------

                               Cardinal                             Cardinal
                              Marketing,                          Marketing of
                                 Inc.                            New Jersey Inc.
                              ----------                         ---------------
James Smith                 6,739 shares                           80 shares

Christopher Smith             842 shares                           10 shares

Douglas Smith                 842 shares                           10 shares


<PAGE>

                                                                       ANNEX II

Seller                                       Percentage
- - - ------                                       ----------

James Smith                                  80%

Christopher Smith                            10%

Douglas Smith                                10%




                        AMERICOMM DIRECT MARKETING, INC.

                COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES

                        (IN THOUSANDS EXCEPT RATIO DATA)



AMERICOMM DIRECT MARKETING, INC. -

HISTORICAL DATA


<TABLE>
<CAPTION>
                                                             For The Years Ended December 31,
                                       -------------------------------------------------------------------------
                                       1993             1994              1995             1996             1997
                                       ----             ----              ----             ----             ----
<S>                                 <C>              <C>               <C>              <C>               <C>
Loss before income taxes and
  extraordinary items               $(4,893)         $(2,015)          $(1,040)         $(2,199)          $ (762)

Interest expense (a)                   2,873            2,975             3,179            8,126           13,765
                                    --------         --------          --------         --------          -------

  (Loss) Earnings                    (2,020)              960             2,139            5,927           13,003

Interest expense (a)                   2,873            2,975             3,179            8,126           13,765
                                    --------         --------          --------         --------          -------

  Insufficiency                     $  4,893         $  2,015          $  1,040         $  2,199          $   762
                                    ========         ========          ========         ========          ========

Ratio of earnings to
  fixed charges                            -                -                -                 -                -
                                    ========         ========         =========         ========          =======
</TABLE>



(a)  Interest expense includes amortization of deferred financing costs and debt
     discounts.



                    CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS





     As independent public  accountants,  we hereby consent to the incorporation
by  reference  of our  report  included  in this Form 10-K,  into the  Company's
previously filed Registration Statement on Form S-4, file number 333-8925.



                                                            ARTHUR ANDERSEN LLP


Atlanta, Georgia
March 26, 1998

<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                                       <C>
<PERIOD-TYPE>                                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               DEC-31-1997
<CASH>                                       1,313,618
<SECURITIES>                                         0
<RECEIVABLES>                               28,906,239
<ALLOWANCES>                                 (963,130)
<INVENTORY>                                 13,330,921
<CURRENT-ASSETS>                            46,631,139
<PP&E>                                      68,077,881
<DEPRECIATION>                            (16,884,196)
<TOTAL-ASSETS>                             177,685,010
<CURRENT-LIABILITIES>                       20,011,334
<BONDS>                                    115,245,228
                                0
                                          0
<COMMON>                                         2,838
<OTHER-SE>                                  34,648,360
<TOTAL-LIABILITY-AND-EQUITY>               177,685,010
<SALES>                                    191,090,864
<TOTAL-REVENUES>                           191,090,864
<CGS>                                      133,598,403
<TOTAL-COSTS>                              133,598,403
<OTHER-EXPENSES>                            44,489,788
<LOSS-PROVISION>                               385,282
<INTEREST-EXPENSE>                          13,764,549
<INCOME-PRETAX>                              (761,876)
<INCOME-TAX>                                   587,669
<INCOME-CONTINUING>                        (1,349,545)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                               (1,349,545)
<EPS-PRIMARY>                                   (4.75)
<EPS-DILUTED>                                   (4.75)
        

</TABLE>


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