AMERICOMM DIRECT MARKETING INC
10-Q, 1998-08-14
CONVERTED PAPER & PAPERBOARD PRODS (NO CONTANERS/BOXES)
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

(Mark One)
    X    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE               
- ---------SECURITIES EXCHANGE ACT OF 1934

         For the quarterly period ended June 30, 1998

                                       OR

         TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
- ---------SECURITIES EXCHANGE ACT OF 1934

                  For the transition period from _____ to _____

                         Commission File Number 333-8925

                        AMERICOMM DIRECT MARKETING, INC.
             (Exact name of registrant as specified in its charter)

                 DELAWARE                                23-2574778
       (State or other jurisdiction of      (I.R.S. Employer Identification No.)
        incorporation or organization)

            5775 Peachtree Dunwoody Road                  30342
                     Suite C-150                        (Zip code)
                     Atlanta, GA
      (Address of principal executive offices)

Registrant's telephone number, including area code:  (404) 256-1123

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed  by  Section  13 or 15 (d) of the  Securities  Exchange  Act of 1934
during the preceding 12 months (or for such shorter  period that the  registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days. Yes X No___

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.  

                                                  Outstanding as of 
          Class                                    August 14 , 1998 

Common Stock, $.01 par value                        283,807 shares


<PAGE>


                        AMERICOMM DIRECT MARKETING, INC.

                                   FORM 10 - Q

                      QUARTERLY PERIOD ENDED JUNE 30, 1998

                                      INDEX

PART I.  FINANCIAL INFORMATION                                     Page Numbers

         Item 1.  Financial Statements

                  Condensed Balance Sheets as of June 30, 1998 and
                     December 31, 1997                                  3

                  Condensed Statements of Operations for the three and
                     six month periods ended  June 30, 1998 and 1997    4

                  Condensed Statements of Cash Flows for the six
                     month periods ended June 30, 1998 and 1997         5

                  Notes to Condensed Financial Statements
                     as of June 30, 1998                                6-8

         Item 2.  Management's Discussion and Analysis of Financial
                           Condition and Results of Operations          9-12

PART II.  OTHER INFORMATION

         Item 5.   Other Information                                    13
         Item 6.  Exhibits and Reports on Form 8 - K                    13

SIGNATURES                                                              14


<PAGE>


PART I.  FINANCIAL INFORMATION

      Item 1.  Financial Statements
                        AMERICOMM DIRECT MARKETING, INC.
                            CONDENSED BALANCE SHEETS
                        (in thousands, except share data)

                                         June 30, 1998        December 31,
                                                                  1997
                                        ----------------    -----------------

Assets

Current assets -
       Cash                                      $2,700               $1,314
       Accounts receivable, net                  25,810               27,943
       Inventories                               12,941               13,331
       Other                                      3,942                4,043
                                        ----------------    -----------------
            Total Current Assets                 45,393               46,631
                                        ----------------    -----------------

Property, plant and equipment, at cost           74,245               68,078
       Less:  Accumulated depreciation         (21,478)             (16,884)
                                        ----------------    -----------------
                                                 52,767               51,194
                                        ----------------    -----------------

Other assets -
       Goodwill, net of accumulated              49,640               46,173
       amortization
       Other intangibles, net of                 26,966               28,869
       accumulated amortization
       Other                                      4,897                4,818
                                        ----------------    -----------------
                                                 81,503               79,860
                                        ----------------    -----------------
                                               $179,663             $177,685
                                        ================    =================

Liabilities and Stockholder's Equity

Current liabilities -
       Current portion of long-term                $920                 $864
       debt
       Bank overdraft                             4,192                4,624
       Accounts payable                           6,034                4,899
       Accrued expenses and other                 8,810                9,624
                                        ----------------    -----------------
                                                 19,956               20,011
                                        ----------------    -----------------

Noncurrent liabilities                            6,578                7,777
                                        ----------------    -----------------

Long-term debt                                  122,170              115,245
                                        ----------------    -----------------


Stockholder's equity -
       Common stock, $.01 par value                   3                    3
       Additional paid-in capital                46,175               46,175
       Accumulated deficit                     (15,219)             (11,526)
                                        ----------------    -----------------
                                                 30,959               34,652
                                        ================    =================
                                               $179,663             $177,685
                                        ================    =================

Common Shares Outstanding                       283,807              283,807
                                        ================    =================

                See notes to condensed financial statements



<PAGE>


                        AMERICOMM DIRECT MARKETING, INC.
                       CONDENSED STATEMENTS OF OPERATIONS
                                 (in thousands)

                                Three months ended         Six months ended,
                                     June 30,                   June 30,
                       ---------------------------   ---------------------------

                         1998         1997           1998           1997
                       --------   ------------   ------------   ------------

Net sales              $48,066        $47,744        $94,440        $86,602
                       --------   ------------   ------------   ------------

Operating costs and
expenses
   Cost of sales        35,328         33,215         68,782         60,808
   Selling and          12,381         11,234         23,690         21,079
administrative
                       --------   ------------   ------------   ------------

   Total operating      47,709         47,709         92,472         81,887
costs and expenses
                       --------   ------------   ------------   ------------

Operating income           357            357          1,968          4,715

Interest, net            3,610          3,242          7,119          6,557
                       --------   ------------   ------------   ------------

Income (loss) before   (3,253)             53        (5,151)        (1,842)
income taxes

Income tax expense       (677)             17        (1,458)          (528)
(benefit)
                       --------   ------------   ------------   ------------

Net income (loss)      $2,576)            $36       ($3,693)       ($1,314)
                       ========   ============   ============   ============


OTHER DATA:

         Consistent  with the Form S-4 filed with the  Securities  and  Exchange
Commission on October 17, 1996, the following financial data has been disclosed.

         EBITDA is provided  because it is a measure of an  issuer's  ability to
service its  indebtedness  commonly used by certain  investors.  EBITDA is not a
measure of financial  performance under generally accepted accounting principles
and  should  not be  considered  an  alternative  to net  income as a measure of
performance or to cash flow as a measure of liquidity.

          EBITDA  is  defined  as  operating   income,   plus  depreciation  and
amortization and reflects the elimination of non-cash charges related to pension
and  deferred  financing  costs  and the  elimination  of gain  on  disposal  of
equipment.

EBITDA                  $4,665         $6,538         $9,606        $10,656
                       ========   ============   ============   ============


                  See notes to condensed financial statements.



<PAGE>


                         AMERICOMM DIRECT MARKETING INC.
                       CONDENSED STATEMENTS OF CASH FLOWS
                                 (in thousands)
                            Six months ended June 30,
                                           ------------------------------------

                                                1998               1997
                                           ----------------  ------------------

Cash flows from operating activities
       Net loss                                    ($3,693)           ($1,314)
       Adjustments to reconcile net loss
       to net cash provided
          by operating activities -
            Depreciation and amortization            7,740              6,034
            Loss on disposal                            24                387
            Deferred income tax benefit             (1,458)              (528)
            Amortization of prepaid                     80                 75
          pension asset
            Change in assets and                     2,905             (2,006)
          liabilities, net
                                           ----------------  ------------------

Net cash provided by operating activities            5,598              2,648
                                           ----------------  ------------------

Cash flows from investing activities
       Cash paid for Label America, Inc.,                0             (9,469)
       net of cash acquired
       Cash paid for AmeriComm Direct
       Marketing, Inc., net of cash                      0            (24,955)
         acquired
       Cash paid for Cardinal Marketing,
       Inc. and Cardinal                            (4,753)                 0
         Marketing of New Jersey, Inc.,
       net of cash acquired
       Proceeds from sale of assets                     12                106
       Purchases of property and equipment          (5,666)            (3,313)
                                           ----------------  ------------------

Net cash used in investing activities              (10,407)           (37,631)
                                           ----------------  ------------------

Cash flows from financing activities
       Net borrowings on revolving line              7,429             11,782
       of credit
       Decrease in bank overdraft, net                (432)              (738)
       Payments on capital leases                     (449)              (235)
       Capital contributions from parent                 0             23,878
       Due from parent                                (353)              (400)
                                           ----------------  ------------------

Net cash provided by financing activities            6,195             34,287
                                           ----------------  ------------------


Net increase (decrease) in cash                      1,386               (696)

Cash, beginning of period                            1,314               1,979
                                           ----------------  ------------------

Cash, end of period                                 $2,700              $1,283
                                           ================  ==================















                 See notes to condensed financial statements.

<PAGE>


                     NOTES TO CONDENSED FINANCIAL STATEMENTS

NOTE 1:  BASIS OF PRESENTATION

The accompanying  unaudited condensed financial statements have been prepared in
accordance with generally accepted  accounting  principles for interim financial
information and with the  instructions to Form 10-Q and Article 10 of Regulation
S-X. Accordingly, they do not include all the information and footnotes required
by generally accepted accounting  principles for complete financial  statements.
In the opinion of management,  all adjustments  (consisting of normal  recurring
accruals) considered necessary for a fair presentation have been included.

Operating results for AmeriComm Direct  Marketing,  Inc. (the "Company") for the
six month period  ended June 30, 1998,  are not  necessarily  indicative  of the
results that may be expected for the year ending December 31, 1998.

NOTE 2:  INVENTORIES

The major classes of inventories were as follows (in thousands):

                                            June 30, 1998     December 31, 1997
                                           ---------------    -----------------
Raw materials                                      $7,409               $7,351
Work-in-process                                     1,399                1,585
Finished goods and customized stock                 4,133                4,395
                                           ===============    =================
                                                  $12,941              $13,331
                                           ===============    =================


NOTE 3:  ACQUISITIONS

Purchase of Label America, Inc.

On February 21,  1997,  the Company  acquired all of the issued and  outstanding
capital stock of Label America,  Inc.  ("LAI") for $8,500,000,  less outstanding
indebtedness plus transaction  costs, which was funded through borrowings on its
revolving loan facility.  Additional  consideration  of $700,000 was paid to the
principal  stockholder  for a noncompete  agreement which amount was also funded
through borrowings on the Company's  revolving loan facility.  Upon consummation
of the  acquisition,  LAI was merged into the Company.  The LAI  acquisition has
been accounted for using the purchase method of accounting and, accordingly, the
results of  operations of LAI have been included in the results of operations of
the Company since February 22, 1997. The excess of the  consideration  paid over
the estimated fair value of net assets acquired of approximately  $6,636,000 has
been recorded as goodwill and is being amortized on a  straight-line  basis over
40 years.


<PAGE>


AmeriComm Direct Marketing, Inc.

On April 24,  1997,  the  Company  acquired  all of the issued  and  outstanding
capital stock of AmeriComm Direct Marketing,  Inc. ("ADMI") for $23,635,000 plus
transaction  costs.  Additional  consideration  of  $1,000,000  was  paid to the
principal  stockholder  for a noncompete  agreement.  Upon  consummation  of the
acquisition,  ADMI was merged into the Company.  The ADMI  acquisition  has been
accounted for using the purchase  method of  accounting  and,  accordingly,  the
results of operations of ADMI have been included in the results of operations of
the Company  since April 25,  1997.  The excess of  consideration  paid over the
estimated fair value of net assets  acquired of $15,273,000 has been recorded as
goodwill and is being amortized on the straight-line basis over 40 years.

The  acquisition  of ADMI was  financed by a capital  contribution  by AmeriComm
Holdings,  Inc. ("AHI"), the Company's parent, of $23,879,000.  To provide funds
for the capital contribution,  AHI issued $35,000,000 aggregate principal amount
of  12-1/2%  Notes due April 24,  2003 (the "AHI  Notes").  A portion of the AHI
Notes were used to redeem AHI redeemable  cumulative  preferred  stock.  The AHI
Notes place certain  restrictions on the Company's  ability to incur  additional
indebtedness  or make future  acquisitions.  In  addition,  future  interest and
principal  payments by AHI are  dependent  primarily  on the  operations  of the
Company  through  payments  to AHI as  permitted  under the senior  notes of the
Company.  Interest is due  quarterly  commencing  June 30,  1997.  AHI may pay a
portion or all of any six  quarterly  interest  installments  prior to April 24,
1999 by issuing  additional notes ("PIK Notes") with interest ranging from 12.5%
to 13.0%.  The initial interest  installments  due June 30, 1997,  September 30,
1997,  December  31, 1997 and March 31, 1998 were paid by the issuance by AHI of
PIK Notes at 12.5% interest and June 30, 1998 at 13.0%  interest.  The PIK Notes
must be redeemed prior to April 24, 2003.

Purchase of Cardinal Marketing, Inc. and Cardinal Marketing, of New Jersey, Inc.

On March 16,  1998,  the  Company  acquired  all of the issued  and  outstanding
capital stock of Cardinal Marketing,  Inc. and Cardinal Marketing of New Jersey,
Inc.  (collectively  "Cardinal") for  approximately  $4,000,000 plus transaction
costs,  which was funded  through  borrowings  on the Company's  revolving  loan
facility and from operations.  Additional consideration of $600,000 will be paid
to the stockholders of Cardinal for noncompete agreements, of which $200,000 was
paid on March  16,  1998 and the  remaining  $400,000  will be paid in two equal
annual  installments  commencing March 16, 1999.  Subsequent to the acquisition,
Cardinal  was  merged  into  the  Company.  The  Cardinal  acquisition  has been
accounted for using the purchase  method of  accounting  and,  accordingly,  the
results  of  operations  of  Cardinal  have  been  included  in the  results  of
operations of the Company since March 17, 1998. The excess of the  consideration
paid over the  estimated  fair value of net  assets  acquired  of  approximately
$3,900,000  has  been  recorded  as  goodwill  and  is  being  amortized  on the
straight-line basis over 40 years.


<PAGE>


NOTE 4:  SALE OF AMERICOMM HOLDINGS, INC.

On June 26,  1998,  all of the  outstanding  stock of AmeriComm  Holdings,  Inc.
("AHI"), the parent of the Company, was acquired by DIMAC Holdings, Inc. ("DIMAC
Holdings")  pursuant to a certain  Agreement  and Plan of Merger,  dated May 18,
1998,  by and among AHI,  DIMAC  Holdings  and DMAC Merger Corp.  The  aggregate
purchase price was  approximately  $203 million  (including  approximately  $163
million of assumed  indebtedness)  plus transaction  costs. Upon consummation of
this acquisition, DMAC Merger Corp. was merged into AHI and AHI became a direct,
wholly-owned  subsidiary of DIMAC Corporation,  which is a direct,  wholly-owned
subsidiary  of DIMAC  Holdings.  Concurrently,  DIMAC  Holdings,  through  DIMAC
Corporation, acquired DIMAC Marketing Corporation.

NOTE 5:  SUBSEQUENT EVENT

On August 10, 1998, DIMAC Corporation and the Company announced that the Company
has  commenced  a tender  offer and  consent  solicitation  for its  outstanding
11-5/8% Senior Notes due 2002, Series B (the "Notes").

In conjunction with the offers, the Company is soliciting  consents to eliminate
certain  restrictive  covenants and default  provisions  in the indenture  under
which the Notes were  issued,  other than the  covenants  to pay interest on and
principal of the Notes and the related default provisions.

The tender offer and consent solicitation are part of a refinancing  transaction
(the  "Refinancing") in which DIMAC  Corporation  currently expects to issue new
debt  securities.  The new notes will not be registered under the Securities Act
of 1933 and may not be offered or sold in the United States absent  registration
or an applicable exemption from registration  requirements.  The proceeds of the
Refinancing will be used to fund the tender offer and consent  solicitation,  to
repay certain  indebtedness  and to pay fees and expenses in connection with the
Refinancing.

The offer is  conditioned  on, among other things,  the receipt of consents from
the holders of at least a majority in principal  amount of each of the Notes and
the concurrent  consummation of the Refinancing.  Holders who tender their Notes
in the  offer  are  required  to  consent  to  the  proposed  amendments  to the
indenture.



<PAGE>



     Item 2.  Management's  Discussion  and Analysis of Financial  Condition and
              Results of Operations

RESULTS OF OPERATIONS

On February 21,  1997,  the Company  acquired all of the issued and  outstanding
capital stock of Label America,  Inc.  ("LAI") for  approximately  $8.5 million,
less  outstanding   indebtedness  plus  transaction  costs.  Subsequent  to  the
acquisition,  LAI was merged into the Company.  The results of operations of LAI
have been included in the statements of operations of the Company since February
22, 1997.

On April 24,  1997,  the  Company  acquired  all of the issued  and  outstanding
capital stock of AmeriComm Direct Marketing,  Inc. (ADMI) for $23.6 million plus
transaction  costs.  Subsequent  to the  acquisition,  ADMI was merged  into the
Company.  The results of operations of ADMI have been included in the statements
of operations of the Company since April 25, 1997.

On March 16,  1998,  the  Company  acquired  all of the issued  and  outstanding
capital stock of Cardinal Marketing,  Inc. and Cardinal Marketing of New Jersey,
Inc.  (collectively   "Cardinal")  for  $4.0  million  plus  transaction  costs.
Subsequent to the acquisition, Cardinal was merged into the Company. The results
of operations of Cardinal have been included in the  statements of operations of
the Company since March 17, 1998.

The Company has four  principal  product  lines:  Direct mail  products,  mailer
systems,  custom pressure  sensitive labels and custom envelopes.  The following
table summarizes the net sales by product line (in thousands).


                         Three Months Ended June 30,   Six Months Ended June 30,
                            1998          1997           1998           1997
                         ------------  ------------   ------------   -----------
Direct mail products         $15,112        $8,679        $27,617        $13,367
  and services
Mailer systems                10,081        12,955         20,728         24,054
Custom pressure               12,117        13,413         24,060         24,249
  sensitive labels
Custom envelopes              10,756        12,697         22,035         24,932
                         ------------  -----------    ------------   -----------
                                       
                             $48,066       $47,744        $94,440        $86,602
                         ============  ============   ============   ===========



SECOND QUARTER OF 1998 COMPARED WITH THE SECOND QUARTER OF 1997:

Net sales for the three month period ended June 30, 1998  increased $0.3 million
to $48.1 million, or 0.7%, from the comparable 1997 period. The overall increase
in net sales was due to the acquisitions of ADMI and Cardinal. Specifically, the
increase in net sales for direct mail products and services was due to the above
mentioned  acquisitions.  Net sales for mailer systems decreased $2.9 million to
$10.1 million from the comparable  1997 period.  Mailer systems sales  decreased
due to an overall decline in the core  commercial  products sales as a result of
soft market conditions and reduced prices due to falling paper prices. Net sales
for custom  pressure  sensitive  labels  decreased $1.3 million to $12.1 million
from the comparable  1997 period.  The decrease in net sales for custom pressure
sensitive  labels was due to a decrease in volume from a  significant  customer.
Net sales for custom envelopes  decreased $1.9 million to $10.8 million from the
comparable 1997 period.  The decrease in net sales for custom envelopes has been
impacted  by a  decline  in  the  underlying  paper  prices  and  units  shipped
reflecting the softness in the envelope market.

Gross profit for the three months ended June 30, 1998  decreased $1.8 million to
$12.7 million,  or 12.3%,  from the comparable 1997 period.  Gross profit,  as a
percentage  of net sales,  decreased  to 26.5% for the three month  period ended
June 30, 1998 from 30.4% for the comparable  1997 period.  The decrease in gross
profit resulted from the market conditions discussed above. These decreases were
partially  offset by the increase in gross  profit for direct mail  products and
services due to the increase in net sales discussed above.

Selling and  administrative  expenses  for the three month period ended June 30,
1998 increased $1.1 million to $12.4 million, or 10.2%, from the comparable 1997
period.  Selling and  administrative  expenses,  as a  percentage  of net sales,
increased to 25.8% for the three month period ended June 30, 1998 from 23.5% for
the  comparable  1997  period.  The  increase  in these  costs  is  attributable
primarily  to  the  amortization  of  certain   intangible  assets  recorded  in
conjunction  with the above mentioned  acquisitions and to a planned increase in
staffing of direct mail account executives.

Operating  income for the three month period ended June 30, 1998 was $.4 million
or 0.7% of net sales as compared to an $3.3 million or 6.9% of net sales for the
comparable 1997 period.  The decrease in operating income is due to the decrease
in gross profit and increase in selling and  administrative  expenses  discussed
above.

Net  interest  expense for the three month  period  ended June 30, 1998 was $3.6
million or 7.5% of net sales as  compared  to $3.2  million or 6.8% of net sales
for the comparable 1997 period.  The increase in interest  expense is due to the
increase in borrowings on the revolving loan facility to fund  acquisitions  and
purchases of property and equipment.  The weighted average interest rate for the
three  months  ended  June 30,  1998  was  12.1% as  compared  to 11.9%  for the
comparable 1997 period.

Income tax  benefit  for the three  month  period  ended June 30,  1998 was $0.7
million as compared to an income tax expense of $17,000 for the comparable  1997
period, resulting in effective tax rates of (21%) and 32%, respectively.

EBITDA for the three month  period  ended June 30, 1998 was $4.7 million or 9.7%
of net  sales  as  compared  to $6.5  million  or  13.7%  of net  sales  for the
comparable  1997  period.  The  decrease  in  EBITDA is due to the  decrease  in
operating income.

SIX MONTHS ENDED JUNE 30, 1998 COMPARED WITH SIX MONTHS ENDED JUNE 30, 1997.

Net sales for the six month period ended June 30, 1998 increased $7.8 million to
$94.4 million, or 9.1%, from the comparable 1997 period. The overall increase in
sales was due to the acquisitions of LAI, ADMI and Cardinal.  Specifically,  the
increase in net sales for direct mail products and services was due to the above
mentioned  acquisitions  of ADMI and  Cardinal.  Net  sales for  mailer  systems
decreased $3.3 million to $20.7 million from the comparable 1997 period.  Mailer
systems  sales  decreased  due to an  overall  decline  in the  core  commercial
products  sales as a result of soft market  conditions and reduced prices due to
falling paper prices.  Net sales for custom pressure  sensitive labels decreased
$0.2 million to $24.0 million from the comparable 1997 period.  The decrease for
custom  pressure  sensitive  labels  was due to the  decrease  in volume  from a
significant customer partially offset by the impact of the LAI acquisition.  Net
sales for custom  envelopes  decreased  $2.9  million to $22.0  million from the
comparable 1997 period.  The decrease in net sales for custom envelopes has been
impacted  by a  decline  in  the  underlying  paper  prices  and  units  shipped
reflecting the softness in the envelope market.

Gross  profit for the six months ended June 30, 1998  decreased  $0.1 million to
$25.7 million,  or 0.5%,  from the comparable  1997 period.  Gross profit,  as a
percentage of net sales,  decreased to 27.2% for the six month period ended June
30, 1998 from 29.8% for the comparable 1997 period. The decrease in gross profit
is mostly  due to the  reduction  in net sales and  reduced  margins  due to the
market conditions  discussed above. These decreases were partially offset by the
increase  in gross  profit  due to the  increase  in net sales for  direct  mail
products and services.

Selling and administrative expenses for the six month period ended June 30, 1998
increased $2.6 million to $23.7  million,  or 12.4%,  from the  comparable  1997
period.  Selling and  administrative  expenses,  as a  percentage  of net sales,
increased  to 25.1% for the six month  period ended June 30, 1998 from 24.3% for
the comparable  1997 period.  The increase in these costs is attributable to the
amortization of certain intangible assets recorded in conjunction with the above
mentioned acquisitions and a planned increase in staffing of direct mail account
executives.

Operating  income for the six month  period ended June 30, 1998 was $2.0 million
or 2.1% of net sales as compared to $4.7 million or 5.4% for the comparable 1997
period.  The decrease in operating income is due to the decrease in gross profit
and increase in selling and administrative expenses discussed above.

Interest  expense for the six month  period ended June 30, 1998 was $7.1 million
or 7.5% of net sales as  compared  to $6.6  million or 7.6% of net sales for the
comparable 1997 period. The increase in interest expense is due to the increased
borrowings on the line of credit to finance the above mentioned  acquisition and
to fund purchases of property and equipment.  The weighted average interest rate
for the six month  periods  ended  June 30,  1998 and 1997 was 12.1% and  12.0%,
respectively.

Income tax benefit for the six month period ended June 30, 1998 was $1.5 million
as  compared  to $0.5  million  for the  comparable  1997  period  resulting  in
effective tax rates of 28% and 29%,  respectively.  As of December 31, 1997, the
Company's tax net operating loss carryforward was $8.6 million.

EBITDA for the six month period ended June 30, 1998 was $9.6 million or 10.2% of
net sales as compared to $10.7 million or 12.3% of net sales for the  comparable
1997 period. The decrease in EBITDA is due to the decrease in operating income.


<PAGE>

                         LIQUIDITY AND CAPITAL RESOURCES

Net cash provided by operating  activities was $5.6 million and $2.6 million for
the six month periods ended June 30, 1998 and 1997,  respectively.  The increase
in the net cash  provided by  operating  activities  is due to the $4.9  million
increase in cash generated from changes in working capital  partially  offset by
the $1.9 million increase in net loss after noncash charges.

Net cash used in investing  activities  was $10.4  million and $37.6 million for
the six month  period  ended  June 30,  1998 and 1997,  respectively,  primarily
related to the acquisitions of Cardinal in 1998 and LAI and ADMI in 1997.

Capital expenditures,  excluding  acquisitions (but including principle payments
under  capital  leases),  were $6.1  million and $3.6 million for the six months
ended June 30, 1998 and 1997, respectively.

Net cash provided by financing activities was $6.2 million and $34.3 million for
the six month  period ended June 30, 1998 and 1997,  respectively.  The net cash
provided by financing activities for the six month period ended June 30, 1998 is
primarily  attributable  to borrowings on the Company's  revolving loan facility
used  to  acquire  Cardinal  and  finance  certain  purchases  of  property  and
equipment. The purchases of property and equipment were primarily related to the
continued investment by the Company to expand its resources and capabilities for
the direct mail  products and services  product  line.  The net cash provided by
financing  activities  for the six month period ended June 30, 1997 is primarily
attributable  to the $8.0  million  borrowed  on the  Company's  revolving  loan
facility used to acquire LAI and the $23.9  million  capital  contribution  from
AmeriComm Holdings, Inc. ("AHI"), the Company's parent, used to purchase ADMI.

The  Company  has up to $25  million  of  available  borrowings  from its senior
secured revolving loan facility (the "Revolving  Loan"), as amended.  Borrowings
on the  Revolving  Loan  are  limited  to  certain  levels  of  receivables  and
inventories.  As of June 30, 1998, the outstanding  balance and  availability on
the Revolving Loan was $18.2 million and $6.8 million, respectively.

Management believes,  based on current financial  performance of the Company and
anticipated  growth,  that the cash provided by operations and the  availability
under the Company's  current  revolving credit facility will provide  sufficient
funds to support planned  capital  expenditures,  working capital  requirements,
debt service  requirements,  including  payments  made to AHI for  servicing its
debt, and potential acquisitions.  As discussed above, the Company has commenced
a tender offer and consent solicitation for its outstanding 11-5/8% Senior Notes
due 2002,  Series B. The tender  offer and  consent  solicitation  are part of a
refinancing  transaction in which DIMAC Corporation,  the parent of AHI, expects
to  issue  new  debt  securities  (hereafter  referred  to as  the  "Refinancing
Transactions"). No assurance can be given that the Company and DIMAC Corporation
will be able to complete the Refinancing Transactions on terms acceptable to the
Company and DIMAC Corporation, if at all. The ability of the Company to meet its
debt service  obligations  and reduce its total debt will be dependent  upon the
future  performance  of the Company which,  in turn,  will be subject to general
economic  conditions  and to financial,  business and other  factors,  including
factors beyond the Company's  control,  and  potentially,  the completion of the
Refinancing Transactions.


<PAGE>

PART II.  OTHER INFORMATION

         Item 1.  Legal Proceedings

No  reportable  developments  occurred in Legal  Proceedings  during the quarter
ended June 30, 1998.

         Item 2.  Changes in Securities - None.

         Item 3.  Defaults upon Senior Securities - None.

         Item 4. Submission of matters to a vote of Security Holders - None.

         Item 5.  Other Information - None.

         Item 6.  Exhibits and Reports on Form 8-K -

a)       Exhibits
         27 - Financial Data Schedule

b)       Form 8-K Reports
         The  report  dated and filed May 19,  1998  announcing  that  AmeriComm
         Holdings,  Inc.  ("AHI"),  the  Company's  parent,  executed  a  merger
         agreement with DIMAC Holdings,  Inc. ("Holdings") and DMAC Merger Corp.
         (the  "Merger  Agreement")  whereby  Holdings  will  acquire all of the
         outstanding stock of AHI.

c)       Form 8-K Reports The report  dated June 26, 1998 and filed July 9, 1998
         announcing  the  consummation  of the  acquisition  of AHI by  Holdings
         pursuant to the Merger  Agreement  and the merger of DMAC Merger  Corp.
         into AHI on June 26, 1998.

d)       Form 8-K Reports The report  dated August 10, 1998 and filed August 12,
         1998 announcing the Company's tender offer and consent solicitation for
         its 11-5/8% Senior Notes due 2002, Series B.


<PAGE>


         SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

                                          AMERICOMM DIRECT MARKETING, INC.


Date: August 14, 1998                     Robert M. Miklas
      ---------------                     ----------------
                                          Robert M. Miklas
                                          President and Chief Executive Officer
                                          (Principal Executive Officer)

Date: August 14, 1998                     Scott P. Ebert
      ---------------                     --------------
                                          Scott P. Ebert
                                          Vice President and Controller
                                          (Principal Financial Officer)


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<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               JUN-30-1998
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                                0
                                          0
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