UNITOG CO
10-K, 1998-04-20
APPAREL & OTHER FINISHD PRODS OF FABRICS & SIMILAR MATL
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                                      FORM 10-K

                         SECURITIES AND EXCHANGE COMMISSION
                               WASHINGTON, D.C. 20549

(Mark One)
[X]           ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE 
              SECURITIES EXCHANGE ACT OF 1934 
              For the fiscal year ended January 25, 1998.

                                         OR

[ ]           TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE 
              SECURITIES EXCHANGE ACT OF 1934
              For the transition period from        to       .

Commission File Number: 0-6643

                                    UNITOG COMPANY
                   ------------------------------------------------------
                   (Exact name of registrant as specified in its charter)

                              Delaware                    44-0529828
                     --------------------------          -------------
                   (State or other jurisdiction of      (IRS Employer
                   incorporation or organization)     Identification No.)

1300 Washington Street, Kansas City, Missouri            64105
- ---------------------------------------------           --------
(Address of principal executive offices)              (Zip Code)

Registrant's telephone number, including area code:   (816) 474-7000
                                                      ---------------

Securities registered pursuant to Section 12(b) of the Act:   None
   
            Securities registered pursuant to Section 12(g) of the Act:
                       Common Stock, par value $ .01 per share
- -------------------------------------------------------------------------------

     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.   Yes    X     No     
                                                 -----      ----
     Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K.                                               [ X ]

     The aggregate market value of voting stock held by non-affiliates of the
registrant was $158,027,900 as of March 1, 1998.

                                      
<PAGE>

     As of April 15, 1998, Unitog Company had 9,392,896 shares of common 
stock outstanding.

     Part I and Part II incorporate information by reference from the 
registrant's Annual Report to Stockholders for the fiscal year ended January 
25, 1998.  Part III incorporates information by reference from the 
registrant's definitive proxy statement, dated April 20, 1998.

                                       PART I

ITEM 1.  BUSINESS.

     Unitog Company, the registrant, together with its subsidiaries is 
referred to herein as the "Company".  The Company was first incorporated in 
Missouri in 1948 and was reincorporated under the laws of Delaware in 1969.  
The Company's executive offices are located at 1300 Washington Street, Kansas 
City, Missouri 64105, and its telephone number is (816) 474-7000.

A.   FINANCIAL INFORMATION ABOUT INDUSTRY SEGMENTS.

     Information incorporated herein by reference from the Company's Annual
Report to Stockholders for the fiscal year ended January 25, 1998, page 25. 

B.   NARRATIVE DESCRIPTION OF BUSINESS.

GENERAL

     The Company is a leading provider of high quality uniform rental 
services to a variety of industries and sells custom-designed uniforms 
primarily to national companies in connection with their corporate image 
programs.  The Company manufactures substantially all the uniforms it rents 
or sells.  The Company provides national uniform programs for many of the 
largest companies in the United States on both a rental and direct sale 
basis.  In addition, the Company believes it is one of the largest suppliers 
of uniforms to employees of the United States Postal Service.  Rental 
operations accounted for 79.3%, 77.9% and 73.8% of the Company's total 
revenues in fiscal 1998, 1997 and 1996, respectively.  Uniform Direct Sales 
accounted for the remaining revenues.

RENTAL OPERATIONS

     The Company rents uniforms and other industrial items, such as dust mops,
wiping towels and entrance mats, and, to a lesser extent, linen items, such as
sheets, pillowcases, tablecloths and napkins, to customers who prefer a rental
laundry service instead of purchasing and maintaining such items themselves.

     UNIFORM RENTALS.  The Company's rental services are designed to address
customers' requirements for managing employee uniform programs.  The services
provided by Unitog include assistance in selecting fabrics, styles and colors
appropriate for a customer's needs;  maintaining

                                      2
<PAGE>

necessary inventory to match the customer's changing employment levels;  
replacing worn items and providing pick-up, cleaning, maintenance and 
delivery services on a regularly scheduled basis.  

     The Company provides rental services in 58 markets to customers in 34 
states, plus the province of Ontario, Canada.  Rental services are provided 
through industrial laundry facilities at which the cleaning and processing of 
garments is performed.  In addition, the Company operates sales and service 
branches which serve as sales offices and warehouse and distribution sites, 
allowing the Company to provide rental services to customers in geographic 
areas outside of the immediate area of an industrial laundry facility.  

     Generally, the Company's uniform rental service contracts cover a
multi-year term and provide compensation to Unitog in the event a customer
terminates the contract before the end of the term.  In addition, if a rental
item is lost, stolen or destroyed, Unitog receives a specified replacement
value.

     LINEN RENTALS.  The Company rents linens, such as sheets, pillowcases,
tablecloths and napkins, primarily to customers in the hotel and food service
industries.  Unitog has historically retained linen volume if the linen volume
does not adversely impact the operating efficiency of the rental plant.  In
those instances where operating efficiency was affected, the Company has sold
linen volume.

DIRECT SALES

     The Company has 65 years of experience in supplying custom-designed 
uniforms to national customers in connection with corporate image programs.  
A majority of the Company's Direct Sales are to companies in diverse 
industries, including automotive services, petroleum, brewing, soft drink 
bottling and transportation industries.  The Company believes that it has 
remained a leader in uniform sales by consistently offering superior program 
management, prompt order fulfillment and high quality uniforms in a variety 
of styles, colors and fabrics.

     Unitog provides a total uniform management program to its customers.  
The Company assists its customers in designing attractive, readily 
recognizable uniforms to complement the customer's overall corporate 
identity.  The Company's product line consists of shirts, trousers, jackets, 
coveralls, rainwear, selected women's apparel and related accessories.  In 
many cases, a national customer selects a particular style of uniform and 
designates approved suppliers to sell the uniforms to the customer's 
independent distributors, franchisees or employees throughout the customer's 
distribution system.  Unitog specializes in assisting these national 
customers by promoting the benefits of approved uniform programs through the 
use of professionally designed brochures, promotional programs and direct 
sales contacts.

     The Company has sold uniforms to employees of the United States Postal 
Service under the Brookfield label for over 40 years. The Postal Service 
provides an annual allotment ranging from $54.00 to $341.00 to each postal 
employee for uniform purchases.  The individual employee is then free to 
select uniforms from any supplier approved by the Postal Service.  Payment is 
made by the Postal Service directly to the Company to the extent of the 
employee's allotment.

                                      3
<PAGE>

SALES AND MARKETING

     The Company considers its target market to be national and regional
customers seeking improved image and employee recognition as well as higher
levels of product quality and customer service.

     The selling efforts of the Rental and Direct Sales forces are combined
under common regional sales managers, creating a company-wide marketing approach
to maximize cross-selling opportunities by identifying customers' needs, whether
rental or direct sale, and working to satisfy those needs.  Unitog believes the
combined selling effort results in a more professional sales team, upgraded
sales training and improved salesperson productivity.

     Uniform programs on the national level are handled by the national account
marketing department, whose members call directly on existing and prospective
rental and direct sale national accounts.  The Company's Rental sales force is
comprised of salespersons based at the rental locations who call on customers
within the geographic service area of the rental location.  In addition to the
Rental sales force, the Company's route salespersons have responsibility for
increasing sales to customers on their routes.  The Company maintains a Direct
Sales force that covers the continental United States, with each member being
assigned a specific sales territory.  Sales of Postal Service uniforms are made
through direct sales calls on postal employees by commissioned representatives.

MANUFACTURING AND DISTRIBUTION

     The Company manufactures garments and emblems for both the Rental and 
Direct Sales operations at four plants located in Missouri, one plant located 
in Alabama, one plant located in Arkansas and one plant located in  Honduras. 
The Company performs manufacturing operations, consisting mainly of cutting, 
sewing and finishing garments, for substantially all its product line.  From 
time to time Unitog contracts with independent garment manufacturers for a 
portion of its requirements.  Certain uniform accessories sold or rented by 
the Company, such as shoes, ties and belts, are purchased from other 
manufacturers.  

     The Company maintains distribution centers in Stevenson, Alabama, Ontario,
California and Kansas City and Warrensburg, Missouri where its uniforms are
stored pending shipment to customers.  

SOURCES OF RAW MATERIALS

     Substantially all of the fabrics used by Unitog in its manufacturing
process are acquired from textile mills located in the United States. 
Alternative sources of these materials are generally available.

SEASONALITY

     Rental operations are not generally  subject to seasonality. Subject to 
the effects of the introduction of new programs with national accounts, 
Direct Sales have historically been higher in 

                                      4
<PAGE>

the third and fourth quarters due to the sale of fall and winter garments.  
As a result, operating income can be higher in such quarters.

CUSTOMERS

     No material part of the business of the Company is dependent upon a 
single customer or a small number of customers.

COMPETITION

     The business in which Unitog is engaged is highly competitive, and the 
Company competes in both the sale and rental of uniforms with a large number 
of other firms.  The Company believes that the primary competitive factors 
that affect its operations are design, quality, service and price.  The 
Company believes it maintains prices comparable to those of its major 
competitors and endeavors to offer prompt and high quality service to its 
customers and superior products as the principal methods of distinguishing 
itself from its competition. Unitog's Rental operation competes with a number 
of national, regional and local companies in the geographic areas it serves.  
The Company's Direct Sales operation also competes on a national basis with 
other suppliers and uniform manufacturers.   Some of these competitors are 
larger and have greater financial resources than the Company.

ENVIRONMENTAL MATTERS

     The Company is subject to various federal, state and local laws 
involving environmental matters, including laws requiring the investigation 
and remediation of environmental contamination.  

     The Company has been named as a potentially responsible party, and thus 
faces joint and several liability, under the Comprehensive Environmental 
Response, Compensation and Liability Act ("CERCLA") as a result of alleged 
environmental contamination in Tempe, Arizona.  Unitog's rental facility in 
Tempe is located within the South Indian Bend Wash Federal Superfund ("SIBW") 
site.  The SIBW site is a several square mile area designated for action 
because of the presence of volatile organic compounds in the groundwater 
there.  Soil testing at the Company's facility detected volatile organic 
compounds in the soil and the Company is now in the process of remediating 
the soil at its facility.  The Company's estimate of the expense related to 
soil remediation at its Tempe facility has been accrued and charged to 
operating expense. Groundwater testing at the Company's property has detected 
what the Company believes is very low levels of volatile organic compound 
contamination on site. The United States Environmental Protection Agency 
("EPA") has preliminarily proposed to treat the groundwater at the SIBW site 
over a 30 year period at an estimated present value cost of $28 million.  EPA 
has received numerous comments from potentially responsible parties and 
others disputing the need for any action at the SIBW site because of the low 
levels of contamination.  EPA has indicated that it is reassessing its 
proposed preliminary remedy.  It is not possible to determine whether the EPA 
plan or any alternative plan will be implemented.  It is also not possible to 
determine the Company's liability for its share of the costs at the SIBW site 
if groundwater treatment is implemented. Based on information currently known 
to the Company, the Company does not believe that its

                                      5
<PAGE>

liability, if any, with respect to the SIBW site will be material to the 
consolidated financial position of the Company.  The charge to net earnings 
during any future quarterly period for costs should a groundwater treatment 
plan be required could have a material adverse effect on net earnings of that 
quarterly period.

     The Company is remediating volatile organic compound contamination in 
soil and ground water at the Company's Minneapolis, Minnesota rental 
facility.  The Company's estimate of the expense related to the remediation 
of the contamination has been accrued and charged to operating expense.

     The Company is also subject to federal, state and local laws governing 
the use and disposal of various wastes, including wastewater from its washing 
processes.  The Company has a continuing program to upgrade wastewater 
treatment processes where necessary to avoid improper disposal.  Although the 
Company is subject to administrative and judicial proceedings from time to 
time involving wastewater discharge matters, the Company does not believe 
that costs incurred in connection with wastewater compliance will have a 
material adverse effect on the consolidated financial position or results of 
operations or cash flows of the Company.

EXECUTIVE OFFICERS OF THE COMPANY

     Certain information about the executive officers of the Company is set
forth below.

<TABLE>
<CAPTION>
                                            PRINCIPAL OCCUPATION FOR
NAME                    AGE                     LAST FIVE YEARS
- ----                    ---       ---------------------------------------------
<S>                     <C>       <C>
Randolph K. Rolf        56        Mr. Rolf has served as Chairman of the Board
                                  since May 1991 and as a Director of the
                                  Company since 1986.  He has served as its
                                  President and Chief Executive Officer since
                                  May 1988.    

J. Craig Peterson       45        Mr. Peterson has served as the Company's
                                  Executive Vice President - Chief
                                  Administrative and Financial Officer since
                                  January 1997.  From July 1991 until January
                                  1997 he was Senior Vice President - Finance
                                  and Administration and Chief Financial
                                  Officer.

Terence C. Shoreman     43        Mr. Shoreman has served as the Company's
                                  Executive Vice President and Chief Operating
                                  Officer  since  January  1996.    From  May 
                                  1993  to January 1996 he was Senior Vice
                                  President - Rental Operations.  From December
                                  1989 to May 1993 he was a Vice President of
                                  the Company's rental subsidiary.
</TABLE>

                                      6
<PAGE>

<TABLE>
<CAPTION>

                                            PRINCIPAL OCCUPATION FOR
NAME                    AGE                     LAST FIVE YEARS
- ----                    ---       ---------------------------------------------
<S>                     <C>       <C>
G. Jay Arrowsmith       50        Mr. Arrowsmith has served as the Company's
                                  Vice President - Manufacturing and
                                  Distribution since August 1995.  From August
                                  1994 to August 1995, he was Vice President -
                                  Manufacturing.  From March 1994 to August
                                  1994 he was a Vice President - Manufacturing
                                  for Fruit of the Loom.  Prior to that time he
                                  was Sewing Operations Manager for Jostens
                                  Sportswear. 

Robert M. Barnes        40        Mr. Barnes has served as Vice President,
                                  General Counsel and Secretary of the Company
                                  since May 1994.  From January 1990 until May
                                  1994, he was General Counsel and Secretary of
                                  the Company.

Ronald J. Harden        55        Mr. Harden has served as the Company's
                                  Controller since 1981.
</TABLE>

EMPLOYEES

     The Company had 4,242 full-time employees as of January 25, 1998.

ITEM 2.  PROPERTIES.

     The Company's rental processing plants have the necessary equipment to 
clean and process uniforms and non-uniform items and also contain 
administrative, sales and service personnel for the market serviced by the 
plant.  The Company owns substantially all of the machinery and equipment 
used in its operations and owns and  leases a fleet of vehicles.  

     The Company believes its facilities are generally of adequate size and 
productive capacity to meet its current needs.  The following chart provides 
information concerning the Company's principal  facilities.

<TABLE>
<CAPTION>
                 Location                   Type of Facility
                 --------                   ----------------
    <S>                                     <C>
     Birmingham, Alabama . . . . . . . .    Processing Plant
     Decatur, Alabama*   . . . . . . . .    Processing Plant
     Gadsden, Alabama*   . . . . . . . .    Sales and Service Branch
     Stevenson, Alabama*(1). . . . . . .    Manufacturing and Distribution
                                            Facility
     Tempe, Arizona. . . . . . . . . . .    Processing Plant
     Fort Smith, Arkansas. . . . . . . .    Manufacturing Facility
     Long Beach, California. . . . . . .    Processing Plant
     Long Beach, California. . . . . . .    Processing Plant

                                      7
<PAGE>


    Location                                     Type of Facility
    --------                                    ----------------
    North Hollywood, California*. . . . . . . . Sales and Service Branch
    Ontario, California . . . . . . . . . . . . Sales and Service Branch
                                                and Distribution Center
    San Diego, California . . . . . . . . . . . Processing Plant
    Union City, California* . . . . . . . . . . Processing Plant
    Whittier, California. . . . . . . . . . . . Processing Plant
    Colorado Springs, Colorado* . . . . . . . . Sales and Service Branch
    Denver, Colorado*   . . . . . . . . . . . . Sales and Service Branch
    Greeley, Colorado   . . . . . . . . . . . . Processing Plant
    Tampa, Florida*     . . . . . . . . . . . . Sales and Service Branch
    Atlanta, Georgia*   . . . . . . . . . . . . Processing Plant
    Freeport, Illinois* . . . . . . . . . . . . Sales and Service Branch
    Villa Park, Illinois. . . . . . . . . . . . Processing Plant
    Ft. Wayne, Indiana  . . . . . . . . . . . . Sales and Service Branch
    Goshen, Indiana*    . . . . . . . . . . . . Processing Plant
    Indianapolis, Indiana*. . . . . . . . . . . Sales and Service Branch
    Muncie, Indiana. . . . . . . . . . . . . . .Processing Plant
    Cedar Rapids, Iowa*. . . . . . . . . . . . .Sales and Service Branch
    Charles City, Iowa*. . . . . . . . . . . . .Processing Plant
    Des Moines, Iowa*. . . . . . . . . . . . . .Sales and Service Branch
    Glenwood, Iowa . . . . . . . . . . . . . . .Processing Plant
    Battle Creek, Michigan . . . . . . . . . . .Sales and Service Branch
    Bay City, Michigan*. . . . . . . . . . . . .Sales and Service Branch
    Detroit, Michigan. . . . . . . . . . . . . .Processing Plant
    Detroit, Michigan. . . . . . . . . . . . . .Garage
    Detroit, Michigan. . . . . . . . . . . . . .Sales and Service Branch
    Flint, Michigan. . . . . . . . . . . . . . .Sales and Service Branch
    Grand Rapids, Michigan*. . . . . . . . . . .Processing Plant
    Lansing, Michigan* . . . . . . . . . . . . .Sales and Service Branch
    Port Huron, Michigan*. . . . . . . . . . . .Sales and Service Branch
    Traverse City, Michigan* . . . . . . . . . .Processing Plant
    Duluth, Minnesota* . . . . . . . . . . . . .Processing Plant
    Eagan, Minnesota . . . . . . . . . . . . . .Processing Plant
    Minneapolis, Minnesota . . . . . . . . . . .Processing Plant
    Willmar, Minnesota*. . . . . . . . . . . . .Sales and Service Branch
    Concordia, Missouri* . . . . . . . . . . . .Manufacturing Facility
    Kansas City, Missouri. . . . . . . . . . . .Corporate Headquarters
    Kansas City, Missouri. . . . . . . . . . . .Processing Plant
    North Kansas City, Missouri* . . . . . . . .Sales, Service and Distribution
                                                Facility
    St. Charles, Missouri. . . . . . . . . . . .Manufacturing Facility
    University City, Missouri. . . . . . . . . .Processing Plant
    Warrensburg, Missouri. . . . . . . . . . . .Manufacturing Facility and
                                                and Distribution Center

                                      8
<PAGE>

    Location                                    Type of Facility
    --------                                    -----------------
    Warsaw, Missouri . . . . . . . . . . . . . .Manufacturing Facility
    North Las Vegas, Nevada. . . . . . . . . . .Processing Plant
    Charlotte, North Carolina* . . . . . . . . .Sales and Service Branch
    Brecksville, Ohio* . . . . . . . . . . . . .Sales and Service Branch
    Lima, Ohio*. . . . . . . . . . . . . . . . .Sales and Service Branch
    Springfield, Ohio* . . . . . . . . . . . . .Sales and Service Branch
    Toledo, Ohio*(1) . . . . . . . . . . . . . .Processing Plant
    Oklahoma City, Oklahoma* . . . . . . . . . .Sales and Service Branch
    Bethlehem, Pennsylvania. . . . . . . . . . .Processing Plant
    Bristol, Pennsylvania. . . . . . . . . . . .Processing Plant
    Exton, Pennsylvania. . . . . . . . . . . . .Processing Plant
    Harrisburg, Pennsylvania*. . . . . . . . . .Sales and Service Branch
    Hazelton, Pennsylvania*. . . . . . . . . . .Sales and Service Branch
    Memphis, Tennessee*. . . . . . . . . . . . .Sales and Service Branch
    Nashville, Tennessee*. . . . . . . . . . . .Sales and Service Branch
    Dallas, Texas* . . . . . . . . . . . . . . .Processing Plant
    Houston, Texas*. . . . . . . . . . . . . . .Processing Plant
    New Braunfels, Texas*. . . . . . . . . . . .Sales and Service Branch
    Mississauga, Ontario, Canada . . . . . . . .Processing Plant
    La Ceiba, Honduras*. . . . . . . . . . . . .Manufacturing Facility

</TABLE>
___________________________
  * Leased for various terms expiring from fiscal 1999 to fiscal  2007. The 
    Company expects that it will be able to renew or replace its leases on 
    satisfactory terms.  Except as otherwise noted, all other properties are 
    owned.

(1) Includes an option to purchase upon payment of a nominal amount.

ITEM 3.  LEGAL PROCEEDINGS.

     The Company is a party to litigation incidental to its business, primarily
involving claims for personal injury, contract disputes and employment claims. 
The Company is also involved in environmental proceedings as described in Item 1
above.  

     The Company had previously been notified by the United States Department of
Justice that the Company was potentially responsible for environmental
contamination at the San Gabriel Valley Federal Superfund site in Whittier,
California.  In December 1997 the Company was informed by the Justice Department
that the government no longer considered the Company potentially responsible
with respect to that site.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

         None.

                                      9
<PAGE>


                                      PART II

ITEM 5.  MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
         MATTERS.

     Information incorporated herein by reference from the information provided
under the caption "Common Stock Information" and "Price Range" in the Company's
Annual Report to Stockholders for the fiscal year ended January 25, 1998, page
28.

     Dividends on the outstanding common stock totaled $.15 and $.12 per 
share in fiscal 1998 and 1997, respectively, and are paid semi-annually.  The 
Company's principal credit agreements contain certain restrictions on 
dividends. At January 25, 1998, the Company had $27.2 million in unrestricted 
stockholders' equity available to pay future dividends.  

ITEM 6.  SELECTED FINANCIAL DATA.

     Information incorporated herein by reference from the Company's Annual 
Report to Stockholders for the fiscal year ended January 25, 1998, page 27.

ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
         RESULTS OF OPERATIONS.

     Information incorporated herein by reference from the Company's Annual 
Report to Stockholders for the fiscal year ended January 25, 1998, pages 
9 - 12.

                             FORWARD-LOOKING STATEMENTS

     The Private Securities Litigation Reform Act of 1995 provides a safe 
harbor for certain forward-looking statements.  This report contains 
forward-looking statements that reflect the Company's current views with 
respect to future events and financial performance.  These forward-looking 
statements are subject to certain risks and uncertainties that could cause 
actual results to differ materially from historical results or those 
anticipated.  The words "should," "believe," "expect," "anticipate," 
"intend," "estimate" and other expressions that indicate future events and 
trends identify forward-looking statements. Actual future results and trends 
may differ materially from historical results or those anticipated depending 
on a variety of factors, including, but not limited to, performance of 
acquisitions; economic and business changes; fluctuations in the cost of 
materials; labor strikes and unemployment levels; demand and price for the 
Company's products and services; successfully addressing Year 2000 issues; 
and the outcome of pending and future litigation and environmental matters.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

         Not Applicable

ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.  

          Information incorporated herein by reference from the Company's 
Annual Report to Stockholders for the fiscal year ended January 25, 1998, 
pages 12 - 26.

                                      10
<PAGE>

ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
         FINANCIAL DISCLOSURE.

             None.

                                      PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.

     Information incorporated herein by reference from the Company's definitive
proxy statement for its 1998 Annual Meeting of Stockholders under the captions
"Nominees for Three-Year Terms" and "Continuing Directors", pages 4 and 5,
"Section 16(a) Beneficial Ownership Reporting Compliance", page 7, and from
Item 1, "Executive Officers of the Company", in Part I hereof.

ITEM 11.  EXECUTIVE COMPENSATION.

     Information incorporated herein by reference from the Company's definitive
proxy statement for its 1998 Annual Meeting of Stockholders under the captions
"Compensation of Directors" and "Executive Compensation and Other Information",
pages 8 - 13, except information under the captions "Board Compensation
Committee Report on Executive Compensation" and "Total Market Return" are not
incorporated herein by reference.

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.

     Information incorporated herein by reference from the Company's definitive
proxy statement for its 1998 Annual Meeting of Stockholders under the caption
"Stock Ownership of Certain Beneficial Owners and Management", pages 2 and
3.

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

     Not applicable.


                                      PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K.

(a)    Documents filed as part of the report:

1. Financial Statements (incorporated by reference from pages 12  - 26 of
   the Company's Annual Report to Stockholders for the fiscal year ended
   January 25, 1998).

- -  Independent Auditors' Report.
- -  Consolidated Balance Sheets--January 25, 1998 and January 26, 1997.

                                      11
<PAGE>

- -  Consolidated Statements of Earnings--Years ended January 25, 1998,
   January 26, 1997, and January 28, 1996.
- -  Consolidated Statements of Stockholders' Equity--Years ended January 25,
   1998, January 26, 1997 and January 28, 1996.
- -  Consolidated Statements of Cash Flows--Years ended January 25, 1998,
   January 26, 1997 and January 28, 1996.
- -  Notes to Consolidated Financial Statements. 

2.     Exhibits.

3(a)   Second Restated Certificate of Incorporation and amendment thereto
       (incorporated by reference to Exhibit 3(i) of Quarterly Report on Form
       10-Q for the quarterly period ended April 30, 1995).

3(b)   Fourth Amended and Restated Bylaws, as amended (incorporated by
       reference to Exhibit 3(ii) to Quarterly Report on Form 10-Q for the
       quarterly period ended July 30, 1995).
     
4(a)   Specimen common stock certificate (incorporated by reference to Exhibit
       4(a) to Registration Statement on Form S-3 (SEC No. 33-59628)).          
       

4(b)   Reference is made to the Fourth Article of the Second Restated
       Certificate of Incorporation (Exhibit 3(a) hereto), and Sections 9, 47,
       48, 49 and 50 of the Fourth Amended and Restated Bylaws (Exhibit 3(b)
       hereto).      

4(c)   Loan and Letter of Credit Reimbursement Agreement, dated September 10,
       1993, among Unitog Company, Unitog Rental Services, Inc., UMB Bank,
       N.A., Harris Trust and Savings Bank and NBD Bank, N.A., (incorporated by
       reference to Exhibit 4(c) of Quarterly Report on Form 10-Q for the
       quarterly period ended October 29, 1995). 

4(d)   Amendment No. 1 to Loan and Letter of Credit Reimbursement Agreement,
       dated December 29, 1994, among Unitog Company, Unitog Rental Services,
       Inc., UMB Bank, N.A., Harris Trust and Savings Bank and NBD Bank, N.A.
       (incorporated by reference to Exhibit 4(c) of Quarterly Report on Form
       10-Q for the quarterly period ended October 29, 1995).

4(e)   Amendment No. 2 to Loan and Letter of Credit Reimbursement Agreement,
       dated November 9, 1995, among Unitog Company, Unitog Rental Services,
       Inc., UMB Bank, N.A., Harris Trust and Savings Bank and NBD Bank, N.A.
       (incorporated by reference to Exhibit 4(c) of Quarterly Report on Form
       10-Q for the quarterly period ended October 29, 1995).

4(f)   Amendment No. 3 to Loan and Letter of Credit Reimbursement Agreement,
       dated February 1, 1996, among Unitog Company, Unitog Rental Services,
       Inc., UMB Bank, N.A., Harris Trust and Savings Bank and NBD Bank, N.A.
       (incorporated by reference to Exhibit 4(f) of Annual Report on Form 10-K
       for fiscal year ended January 28, 1996).

                                      12
<PAGE>

4(g)   Amendment No. 4 to Loan and Letter of Credit Reimbursement Agreement,
       dated November 25, 1996, among Unitog Company, Unitog Rental Services,
       Inc., UMB Bank, N.A., Harris Trust and Savings Bank and NBD Bank, N.A.
       (incorporated by reference to Exhibit 4(a) to Quarterly Report on Form
       10-Q for the quarterly period ended October 27, 1996).

4(h)   Amendment No. 5 to Loan and Letter of Credit Reimbursement Agreement,
       dated October 6, 1997, among Unitog Company, Unitog Rental Services,
       Inc., UMB Bank, N.A., Harris Trust and Savings Bank and NBD Bank, N.A.
       (incorporated by reference to Exhibit 4(a) to Quarterly Report on Form
       10-Q for the quarterly period ended October 26, 1997).

4(i)   Note Agreement, dated as of December 1, 1993, among Unitog Company, 
       Unitog Rental Services, Inc. and Metropolitan Life Insurance Company and
       First Amendment thereto, dated as of October 15, 1995 (incorporated by
       reference to Exhibit 4(a) to Quarterly Report on Form 10-Q for the
       quarterly period ended October 29, 1995).

4(j)   Note Agreement, dated as of October 15, 1995, among Unitog Company,
       Unitog Rental Services, Inc. and Metropolitan Life Insurance Company
       (incorporated by reference to Exhibit 4(b) to Quarterly Report on Form
       10-Q for the quarterly period ended October 29, 1995).

# #    The Company hereby undertakes to file upon request of the Securities and
       Exchange Commission a copy of any agreement defining the rights of
       holders of long term debt not filed by virtue of Item 601(b)(4)(iii)(A)
       of Regulation S-K.

10(a)* Unitog Company 1992 Stock Option Plan (incorporated by reference to
       Exhibit 10(d) to registrant's Annual Report on Form 10-K for the fiscal
       year ended January 26, 1992).

10(b)* Amendment No. 1 to Unitog Company 1992 Stock Option Plan (incorporated
       by reference to Exhibit 10(d) to registrant's Annual Report on Form 10-K
       for fiscal year ended January 30, 1994).

10(c)* Description of Management Incentive Plan.

10(d)* Unitog Company Outside Director Fee/Stock Program (incorporated by
       reference to Exhibit B to registrant's definitive proxy statement for
       its 1995 Annual Meeting of Stockholders).

10(e)  Unitog Company 1997 Stock Option Plan (incorporated by reference to
       Exhibit A to registrant's definitive proxy statement for its 1997 Annual
       Meeting of Stockholders).

13     Information incorporated by reference from the Annual Report to
       Stockholders for the fiscal year ended January 25, 1998.

                                      13
<PAGE>

21     Subsidiaries of the registrant (incorporated by reference to Exhibit 21
       of the registrant's Annual Report on Form 10-K for fiscal year ending
       January 28, 1996).

23     Consent of independent public accountant.

27.1   Financial Data Schedule (Fiscal Year End 1998)

27.2   Financial Data Schedule (Restated).

27.3   Financial Data Schedule (Restated).

*      Management contract or compensatory plan or arrangement required to be
       filed as an exhibit by Item 601 of Regulation S-K.
    
(b)    Reports on Form 8-K. There were no reports on Form 8-K filed during the
       fourth quarter of the last fiscal year.








                                      14
<PAGE>

                          UNITOG COMPANY AND SUBSIDIARIES

                     INDEX TO CONSOLIDATED FINANCIAL STATEMENTS


                                       INDEX


                                                  Page Reference
                                                  Annual Report
                                                       to
                                                  Stockholders


Independent Auditor's Report                            12

Financial Statements:

  Consolidated Balance Sheets--January
   25, 1998 and January 26, 1997                        13

  Consolidated Statements of Earnings--
   Years Ended January 25, 1998, January 
   26, 1997 and January 28, 1996                        14

  Consolidated Statements of Stockholders'
   Equity--Years Ended January 25, 1998, 
   January 26, 1997 and January 28, 1996                14

  Consolidated Statements of Cash Flows--
   Years Ended January 25, 1998, January
   26, 1997 and January 28, 1996                        15

  Notes to Consolidated Financial Statements         16  - 26


                                      15
<PAGE>

                                     SIGNATURES

       Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.


                                           UNITOG COMPANY

                                    By:   /s/ Randolph K. Rolf
                                       ----------------------------------
                                          Randolph K. Rolf
                                          Chairman, President and Chief
                                          Executive Officer
                                          April 20, 1998

       Pursuant to the requirements of the Securities Exchange Act of 1934,
this report has been signed below by the following persons on behalf of the
registrant and in the capacities and on the dates indicated.

<TABLE>
<CAPTION>

SIGNATURE                    TITLE                               DATE
<S>                     <C>                               <C>

/s/ Randolph K. Rolf    Chairman, President               April 20, 1998
- -----------------------
Randolph K. Rolf        and Chief Executive 
                        Officer 


/s/ J. Craig Peterson   Executive Vice President,         April 20, 1998
- -----------------------
J. Craig Peterson       Chief Administrative and 
                        Financial Officer



/s/ Ronald J. Harden    Controller                        April 20, 1998
- -----------------------
Ronald J. Harden



/s/ G. Kenneth Baum     Director                          April 20, 1998
- -----------------------
G. Kenneth Baum

</TABLE>


                                      
<PAGE>

<TABLE>
<CAPTION>

SIGNATURE               TITLE                             DATE
<S>                     <C>                      <C>


                         Director                 April ___, 1998
- -----------------------
Michael R. Boyce



                         Director                 April ___, 1998
- -----------------------
John W. Caffry



/s/ D. Patrick Curran    Director                 April 20, 1998
- -----------------------
D. Patrick Curran



/s/ Andrew B. Schmitt    Director                 April 20, 1998
- -----------------------
Andrew B. Schmitt



/s/ William D. Thomas    Director                 April 20, 1998
- -----------------------
William D. Thomas
</TABLE>
                                      
<PAGE>

                                 INDEX TO EXHIBITS
<TABLE>
<CAPTION>

EXHIBIT
NUMBER              EXHIBIT
<S>         <C>

 3(a)     Second Restated Certificate of Incorporation and amendment thereto
          (incorporated by reference to Exhibit 3(i) of Quarterly Report on Form
          10-Q for the quarterly period ended April 30, 1995).

 3(b)     Fourth Amended and Restated Bylaws and amendment thereto (incorporated
          by reference to Exhibit 3(ii) to Quarterly Report on Form 10-Q for the
          quarterly period ended July 30, 1995).
     
 4(a)     Specimen common stock certificate (incorporated by reference to
          Exhibit 4(a)  to  Registration  Statement  on  Form  S-3   (SEC No.
          33-59628)).
 
 4(b)     Reference is made to the Fourth Article of the Second Restated
          Certificate of Incorporation (Exhibit 3(a) hereto), and Sections 9,
          47, 48, 49 and 50 of the Fourth Amended and Restated Bylaws, as
          amended (Exhibit 3(b) hereto).      

 4(c)     Loan and Letter of Credit Reimbursement Agreement, dated September 10,
          1993, among Unitog Company, Unitog Rental Services, Inc., UMB Bank,
          N.A., Harris Trust and Savings Bank and NBD Bank,  N.A. (incorporated
          by reference to Exhibit 4(c) of Quarterly Report on Form 10-Q for the
          quarterly period ended October 29, 1995). 

 4(d)     Amendment No. 1 to Loan and Letter of Credit Reimbursement Agreement,
          dated December 29, 1994, among Unitog Company, Unitog Rental Services,
          Inc., UMB Bank, N.A., Harris Trust and Savings Bank and NBD Bank, N.A.
          (incorporated by reference to Exhibit 4(c) of Quarterly Report on Form
          10-Q for the quarterly period ended October 29, 1995).

 4(e)     Amendment No. 2 to Loan and Letter of Credit Reimbursement Agreement,
          dated November 9, 1995, among Unitog Company, Unitog Rental Services,
          Inc., UMB Bank, N.A., Harris Trust and Savings Bank and NBD Bank, N.A.
          (incorporated by reference to Exhibit 4(c) of Quarterly Report on Form
          10-Q for the quarterly period ended October 29, 1995).
</TABLE>


                                      
<PAGE>

<TABLE>
<CAPTION>

EXHIBIT
NUMBER              EXHIBIT
<S>       <C>
 4(f)     Amendment No. 3 to Loan and Letter of Credit Reimbursement Agreement,
          dated February 1, 1996, among Unitog Company, Unitog Rental Services,
          Inc., UMB Bank, N.A., Harris Trust and Savings Bank and NBD Bank, N.A.
          (incorporated by reference to Exhibit 4(f) of Annual Report on Form
          10-K for fiscal year ended January 28, 1996).

 4(g)     Amendment No. 4 to Loan and Letter of Credit Reimbursement Agreement,
          dated November 25, 1996, among Unitog Company, Unitog Rental Services,
          Inc., UMB Bank, N.A., Harris Trust and Savings Bank and NBD Bank, N.A.
          (incorporated by reference to Exhibit 4(a) to Quarterly Reports on
          Form 10-Q for the quarterly period ended October 27, 1996).

 4(h)     Amendment No. 5 to Loan and Letter of Credit Reimbursement Agreement,
          dated October 6, 1997, among Unitog Company, Unitog Rental Services,
          Inc., UMB Bank, N.A., Harris Trust and Savings Bank and NBD Bank, N.A.
          (incorporated by reference to Exhibit 4(a) to Quarterly Reports on
          Form 10-Q for the quarterly period ended October 26, 1997).

 4(i)     Note Agreement, dated as of December 1, 1993, among Unitog Company,
          Unitog Rental Services, Inc. and Metropolitan Life Insurance Company
          and First Amendment thereto, dated as of October 15, 1995
          (incorporated by reference to Exhibit 4(a) to Quarterly Report on Form
          10-Q for the quarterly period ended October 29, 1995).

 4(j)     Note Agreement, dated as of October 15, 1995, among Unitog Company,
          Unitog Rental Services, Inc. and Metropolitan Life Insurance Company
          (incorporated by reference to Exhibit 4(b) to Quarterly Report on Form
          10-Q for the quarterly period ended October 29, 1995).

 # #      The Company hereby undertakes to file upon request of the Securities
          and Exchange Commission a copy of any agreement defining the rights of
          holders of long term debt not filed by virtue of Item
          601(b)(4)(iii)(A) of Regulation S-K.

10(a)*    Unitog Company 1992 Stock Option Plan (incorporated by reference to
          Exhibit 10(d) to registrant's Annual Report on Form 10-K for the
          fiscal year ended January 26, 1992).



<PAGE>

10(b)*    Amendment No. 1 to Unitog Company 1992 Stock Option Plan (incorporated
          by reference to Exhibit 10(d) to registrant's Annual Report on Form
          10-K for the fiscal year ended January 30, 1994).

10(c)*    Description of Management Incentive Plan.

10(d)*    Unitog Company Outside Director Fee/Stock Program (incorporated by
          reference to Exhibit B to registrant's definitive proxy statement for
          its 1995 Annual Meeting of Stockholders).

10(e)     Unitog Company 1997 Stock Option Plan (incorporated by reference to
          Exhibit A to registrant's definitive proxy statement for its 1997
          Annual Meeting of Stockholders).

13        Information incorporated by reference from the Annual Report to
          Stockholders for the fiscal year ended January 25, 1998.

21        Subsidiaries of the registrant (incorporated by reference to Exhibit
          21 of the registrant's Annual Report on Form 10-K for the fiscal year
          ended January 28, 1996).

23        Consent of independent public accountant.

27.1      Financial Data Schedule (Fiscal Year End 1998).

27.2      Financial Data Schedule (Restated).

27.3      Financial Data Schedule (Restated).

*         Management contract or compensatory plan or arrangement required to be
          filed as an exhibit by Item 601 of Regulation S-K.

(b)       Reports on Form 8-K. There were no reports on Form 8-K filed during
          the last fiscal quarter.
</TABLE>

<PAGE>

                                                            Exhibit 10(c)

                      DESCRIPTION OF MANAGEMENT INCENTIVE PLAN


     The purpose of the Company's Management Incentive Plan is to 
provide a direct financial incentive in the form of an annual cash bonus for 
achievement of Company, major business segment and individual goals.  The 
Plan limits the total amount that can be paid in a given year to a 
predetermined percentage of operating income.  At least 40% of an executive's 
annual bonus opportunity is based on actual versus targeted earnings per 
share of the Company.  For those executives who work primarily in a 
particular operating segment, up to 60% of the executive's bonus may be based 
on the operating income of that business segment.  Up to 20% of an 
executive's bonus may be based on quantitative criteria applicable to the 
executive's area of responsibility, such as revenues and expense control, 
which are set by the executive's supervisor, and up to 20% of the bonus may 
be based on an evaluation of whether personal goals applicable to the 
executive were attained.  To the extent the financial and individual goals 
are met, an executive receives a cash bonus equivalent to a pre-determined 
percentage of base salary that is based on the executive's level of 
responsibility within the Company.  The specific earnings per share goals for 
the Company and operating income goals for the major business segments are 
approved by the Compensation Committee of the Board of Directors at the 
beginning of each fiscal year based on financial plans for the year.  The 
portion of bonuses paid based on earnings per share performance of the 
Company and operating income of the particular business units is not paid 
unless the Company's earnings per share exceed the goal set by the 
Compensation Committee. The portion of an executive's bonus that is based on 
individual accomplishment may be paid even if the corporate earnings per 
share target is not achieved.  


<PAGE>

MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS



FISCAL 1998 COMPARED TO FISCAL 1997

Revenues for fiscal 1998 were $277.2 million, an increase of $15.5 million or 6%
over fiscal 1997 revenues of $261.7 million.

Rental revenues were $219.8 million for fiscal 1998, an increase of $16.0
million or 8% over last year.  The increase was about evenly split between
acquired revenues and internal growth from existing locations.  Industrial
uniform rental revenues experienced 5% internal growth, while linen rental
revenues were flat.  We acquired rental operations in Detroit and Tampa during
fiscal 1998.  Combined, these two acquisitions should add $2.5 million in annual
rental revenue.

Direct Sales were $57.4 million for fiscal 1998, a $500,000 or 1% decrease from
last year.  Direct Sales of industrial uniforms were about the same as last year
while sales of postal uniforms declined.  The decrease in postal sales occurred
mostly in the fourth quarter of fiscal 1998 as the U.S. Postal Service
experimented with revised methods for its employees to order and pay for
uniforms on a national scale.

Operating income was $26.3 million for fiscal 1998, an increase of $1.0 million
or 4% over last year.  Included in operating income was a $2 million recovery
from a breach of contract lawsuit with a former customer.  Also included in
operating income was a $1 million charge for additional costs resulting from
environmental and other matters.  Exclusive of the legal recovery and the
additional environmental costs, operating income was the same as the previous
year.  The legal recovery and the additional environmental costs were included
in the operations of each affected business segment.

Rental operating contribution was $42.8 million for fiscal 1998, an increase of
$4.2 million or 11% over last year.  Rental operating contribution was 19.5% of
rental revenues compared to 18.9% in fiscal 1997.  Exclusive of the legal
recovery and the additional environmental costs, the Rental operating
contribution increased 10% to 19.3% of rental revenues.  Our Michigan operations
increased their operating profitability as expected.  The remaining network of
rental locations also improved their operating profitability although at a
slightly lower rate than last year.

Direct Sales operating contribution was $10.0 million for fiscal 1998, $400,000
or 4% less than last year.  Direct Sales operating contribution was 17.4% of
sales compared to 17.9% last year.  Exclusive of the legal recovery, the Direct
Sales operating contribution decreased 10% to 16.3% of sales.  Lower sales and
higher discounts and costs associated with new national account identity
programs produced the lower operating contribution percentage in fiscal 1998.

Depreciation and amortization charges for fiscal 1998 were $17.4 million, an
increase of $2.0 million or 13% over last year.  The increase was created by
higher levels of capital expenditures during fiscal 1998 and amortization of
intangible assets related to fiscal 1997 and 1998 acquisitions of rental
operations.  General and administrative costs for fiscal 1998 of $9.0 million
increased $800,000 or 10% over last year and remained slightly above 3% of
revenue for both years. 

Interest expense for fiscal 1998 of $6.2 million was $400,000 or 7% more than
last year.  Borrowings to fund current and prior year rental acquisitions and
current year common stock repurchases increased the average level of outstanding
borrowings during the year consequently producing higher interest costs. 
Interest expense was 2.2% of revenue for both fiscal 1998 and 1997.



                                          9
<PAGE>

Net earnings were $12.5 million for fiscal 1998, an increase of $400,000 or 3%
above last year.  Exclusive of the net $1 million legal recovery less the
additional environmental costs, net earnings decreased $200,000 or 2% from last
year.  Higher Rental operating contribution offset the lower operating
contribution of the Direct Sales group and increased depreciation, amortization,
general, administrative and interest costs.  Diluted net earnings per share were
$1.29 in fiscal 1998 compared to $1.26 per share in fiscal 1997.  Exclusive of
the net $1 million legal recovery less the additional environmental costs,
diluted net earnings per share decreased $.03 per share from last year to $1.23
per share.

FISCAL 1997 COMPARED TO FISCAL 1996

Revenues for fiscal 1997 were $261.7 million, an increase of $47.4 million or
22% over fiscal 1996 revenues of   $214.3 million.  Rental revenues increased
29% over fiscal 1996 to $203.8 million.  We acquired certain assets of Central
Quality Services Corporation in Michigan and rental operations in Philadelphia,
Las Vegas and Toronto during fiscal 1997. Internal growth from our existing
locations was 6% for fiscal 1997, the same as fiscal 1996.  A decline in linen
rentals offset gains in our industrial uniform rental business.  Direct Sales of
$57.9 million in fiscal 1997 increased by 3% over fiscal 1996.  Sales of
industrial uniforms to new and existing customers created the increase.  Sales
of postal uniforms were about the same as the previous year.

Operating income increased $3.4 million or 16% over the previous year to $25.3
million in fiscal 1997.  Rental operating contribution was $38.5 million for
fiscal 1997, an increase of $8.0 million, or 26% over fiscal 1996.  Rental
operating contribution was 18.9% of rental revenue compared to 19.3% in fiscal
1996.  Costs related to     assimilating fiscal 1997 acquisitions and lower
margins of fiscal 1997 and fiscal 1996 acquisitions reduced the rental operating
contribution percentage during the year.  Direct Sales operating contribution
for fiscal 1997 was $10.4 million, about the same as fiscal 1996.  Direct Sales
operating contribution was 17.9% of sales compared to 18.2% the previous year. 
Sales promotion activities and costs incurred to introduce a new data processing
system at our distribution centers reduced the operating contribution percentage
in fiscal 1997.

Depreciation and amortization for fiscal 1997 increased by $4.3 million over
fiscal 1996 due to acquisition activity and capital expenditures.  General and
administrative costs for fiscal 1997 of $8.2 million were about the same as
fiscal 1996 although lower as a percentage of revenue.

Interest expense for fiscal 1997 of $5.8 million was $2.5 million or 77% above
fiscal 1996.  Borrowings to fund fiscal 1997 and fiscal 1996 acquisitions
increased interest costs.

Net earnings for fiscal 1997 were $12.1 million, an increase of $600,000 or 6%
over fiscal 1996.  Higher Rental operating contribution offset increased
depreciation, amortization and interest expenses to create the gain.  Diluted
net earnings per share were $1.26 in fiscal 1997 compared to $1.23 in fiscal
1996, a 2% increase.  The average shares outstanding were 3% higher in fiscal
1997 due to shares issued to acquire a rental operation and employee stock
option activity. 

LIQUIDITY AND CAPITAL RESOURCES

Cash and cash equivalents at January 25, 1998 were $1.5 million, an increase of
$1.5 million over last year.  Cash provided from operating activities totaled
$36.6 million for fiscal 1998, an increase of $17.1 million or 87% above last
year.  Better earnings before interest, taxes, depreciation and amortization and
higher current liabilities produced the increase over last year.  At January 25,
1998 the Company's capitalization ratio was 51%, the same as last year.  At
January 25, 1998 long-term debt was at a blended interest rate of 6.3%.  There
were $45 million in borrowings outstanding under the Company's $67 million long-
term domestic and foreign bank credit facilities at January 25, 1998.  

During fiscal 1998 the Company completed acquisitions in Detroit and Tampa
spending $3.0 million.  These acquisitions should add $2.5 million in annual
rental revenues.  Since year-end, we completed the purchase of certain linen and
industrial uniform routes and production and distribution facilities in
Bethlehem and Harrisburg, Pennsylvania and purchased rental routes in
Minneapolis and Omaha.  These acquisitions should add approximately $10.6
million in annual rental revenue.


                                          10
<PAGE>

Working capital was $46.1 million at January 25, 1998 compared to $49.2 million
at January 26, 1997.  The decrease in working capital was created by increased
current liabilities principally related to capital expenditure projects.  The
Company raised its semi-annual dividend in fiscal 1998 by 25% to $.075 per
share.  Capital expenditures were $33.6 million in fiscal 1998 compared to $15.9
million last year as the Company constructed facility addition projects in
Detroit and Southwest Michigan in addition to normal modernization and
replacement activity.  In fiscal 1998 the Company constructed a corporate
headquarters building in Kansas City which it occupied in December, 1997.  The
Board of Directors has authorized a future sale-leaseback of the corporate
headquarters building should the appropriate circumstances exist.  Planned
capital expenditures for fiscal 1999 are $17 million to $19 million.  During
fiscal 1998, the Company repurchased 289,425 shares of its common stock totaling
$6.3 million.  The Company may repurchase up to 750,000 shares of its common
stock in public market and private transactions at prevailing prices under its
share repurchase program.

Management believes that cash provided by operations and its bank credit
facilities will be sufficient to meet its cash requirements for rental
acquisitions and capital expenditures in the foreseeable future.

ENVIRONMENTAL AND OTHER

The Company is subject to various federal, state and local laws involving
environmental matters, including laws requiring the investigation and
remediation of environmental contamination.

The Company has been named as a potentially responsible party, and thus faces
joint and several liability, under the Comprehensive Environmental Response,
Compensation and Liability Act ("CERCLA") as a result of alleged environmental
contamination in Tempe, Arizona. Unitog's rental facility in Tempe is located
within the South Indian Bend Wash Federal Superfund ("SIBW") site.  The SIBW
site is several square miles in size designated for action because of the
presence of volatile organic compounds in soil and groundwater there.  Soil
testing at the Company's facility detected volatile organic compounds in the
soil and the Company is now in the process of remediating the soil at its
facility.  The Company's estimate of the expense related to soil remediation at
its Tempe facility has been accrued and charged to operating expense. 
Groundwater testing at the Company's property has detected what the Company
believes are very low levels of volatile organic compound contamination on site.
The United States Environmental Protection Agency ("EPA") has proposed to treat
the groundwater at the SIBW site over a 30 year period at an estimated present
value project cost of $28 million.  EPA has received comments from potentially
responsible parties, including Unitog and others, disputing the need for any
action at the SIBW because of the low levels of contamination.  EPA has
indicated that it is reassessing its proposed preliminary remedy.  It is not
possible to determine whether the EPA plan or any alternative plan will be
implemented.  It is also not possible to determine the Company's liability for
its share of the costs at the SIBW site if groundwater treatment is implemented.
The Company does not believe that its liability, if any, with respect to the
SIBW site will be material to the consolidated financial position of the
Company.  The charge, if any, to net earnings during any future quarterly period
for costs should a groundwater treatment plan be required could have a material
adverse effect on net earnings of that quarterly period.

The Company is remediating volatile organic compound contamination in soil and
groundwater at the Company's Minneapolis, Minnesota rental facility.  The
Company's estimate of the expense related to the remediation of the
contamination has been accrued and charged to operating expense.

The Company is also subject to federal, state and local laws governing the use
and disposal of various wastes, including wastewater from its washing processes.
The Company has a continuing program to upgrade wastewater treatment processes,
where necessary, to avoid improper disposal.  Although the Company is subject to
administrative and judicial proceedings from time to time involving wastewater
discharge matters, the Company does not believe that costs incurred in
connection with wastewater compliance will have a material adverse effect on its
consolidated financial position or results of its operations.

Inflation has not significantly affected the Company in recent years.  Labor and
raw materials are the Company's primary operating costs.  Inventories are valued
on the LIFO (last-in first-out) method, which management believes more
accurately matches current costs with current revenues.


                                          11
<PAGE>

The Year 2000 issue involves computer programs and embedded logic devices that
utilize two digits rather than four to define the applicable year and the
possible failure of those programs and devices to properly recognize date-
sensitive information when the year changes to 2000. Systems that do not
properly recognize date-sensitive information could generate erroneous data or a
system failure. Unitog is conducting a review of its computer systems to
identify those that could be affected by the Year 2000 issue. The Company has
proactively changed its data processing equipment, its communication equipment
and its core business software applications to respond to increased customer
service opportunities with its present customers and vendors and to develop new
opportunities with future prospective customers and vendors.  The Company
believes its key information technology systems should be Year 2000 compliant in
the normal course of maintaining or updating recently implemented systems.  The
Company expects such upgrades will be made on a timely basis and does not
believe the cost of such upgrades will have a material adverse effect on the
Company's operating results. There can be no assurance that the vendor provided
upgrades and the systems of other companies with which the Company does
business, such as customers and suppliers, will be timely converted or that any
such failure to upgrade or convert would not have an adverse effect on Unitog's
systems and operations.

During fiscal 1998 the Financial Accounting Standards Board issued Financial
Accounting Standard (FAS) No. 130, REPORTING COMPREHENSIVE INCOME, and FAS No.
131, DISCLOSURES ABOUT SEGMENTS OF AN ENTERPRISE AND RELATED INFORMATION. The
Company will adopt the financial reporting as required by these standards during
fiscal 1999.

FORWARD-LOOKING STATEMENTS  

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for
certain forward-looking statements.  This Annual Report contains forward-looking
statements that reflect the Company's current views with respect to future
events and financial performance.  These forward-looking statements are subject
to certain risks and uncertainties that could cause actual results to differ
materially from historical results or those anticipated.  The words "should,"
"believe," "expect," "anticipate," "intend," "estimate," and other expressions
that indicate future events and trends identify forward-looking statements. 
Actual future results and trends may differ materially from historical results
or those anticipated depending on a variety of factors, including but not
limited to, performance of acquisitions; economic and business changes;
fluctuations in the cost of materials; labor strikes and unemployment levels;
demand and price for the Company's products and services; successfully
addressing Year 2000 issues; and the outcome of pending and future litigation
and environmental matters.  


                             INDEPENDENT AUDITOR'S REPORT

To the Board of Directors and Stockholders
Unitog Company:

We have audited the accompanying consolidated balance sheets of Unitog Company
and subsidiaries as of January 25, 1998 and January 26, 1997, and the related
consolidated statements of earnings, stockholders' equity and cash flows for
each of the years in the three-year period ended January 25, 1998.  These
consolidated financial statements are the responsibility of the Company's
management.  Our responsibility is to express an opinion on these consolidated
financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation. 
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present
fairly, in all material respects, the financial position of Unitog Company and
subsidiaries at January 25, 1998 and January 26, 1997 and the results of their
operations and their cash flows for each of the years in the three-year period
ended January 25, 1998 in conformity with generally accepted accounting
principles.

                                          /s/KPMG PEAT MARWICK LLP
                                          ---------------------------------
                                          KPMG PEAT MARWICK LLP
Kansas City, Missouri
March 6, 1998


                                          12
<PAGE>

UNITOG COMPANY AND SUBSIDIARIES

                             CONSOLIDATED BALANCE SHEETS
                        January 25, 1998 and January 26, 1997

<TABLE>
<CAPTION>
 
                                                                              1998          1997
                                                                          ------------   ------------
                           ASSETS
<S>                                                                       <C>           <C>     
Current assets:
  Cash and cash equivalents                                              $  1,492,720   $     31,307
  Accounts receivable, less allowance for doubtful                                   
     receivables of $1,009,000 in 1998 and $1,240,000 in 1997              29,631,566     28,090,702
  Inventories (note 3)                                                     18,508,958     17,525,175
  Rental garments in service, net                                          41,862,753     40,329,880
  Prepaid expenses                                                          1,102,585      1,375,210
                                                                         ------------   ------------
     Total current assets                                                  92,598,582     87,352,274
                                                                         ------------   ------------

Property, plant and equipment, at cost:
  Land                                                                      9,803,264      7,665,437
  Buildings and improvements                                               70,025,931     52,929,065
  Machinery and equipment                                                 109,401,863    100,757,284
                                                                         ------------   ------------
                                                                          189,231,058    161,351,786
  Less accumulated depreciation                                            71,920,005     66,554,486
                                                                         ------------   ------------
          Net property, plant and equipment                               117,311,053     94,797,300
                                                                         ------------   ------------

Other assets, net (notes 1 and 4)                                          29,592,025     35,120,442
Excess cost over net assets of businesses acquired, net                    36,806,869     37,294,970
                                                                         ------------   ------------
                                                                         $276,308,529   $254,564,986
                                                                         ------------   ------------
                                                                         ------------   ------------

                LIABILITIES AND STOCKHOLDERS' EQUITY
  
Current liabilities:
  Current installments of long-term debt (note 4)                        $  3,502,885   $  2,046,821
  Accounts payable                                                         18,591,196     13,820,339
  Accrued expenses                                                          7,716,339      7,118,553
  Accrued payroll expenses                                                  4,428,341      4,251,004
  Accrued and deferred income taxes payable (note 5)                       12,262,867     10,880,382
                                                                         ------------   ------------
          Total current liabilities                                        46,501,628     38,117,099
                                                                         ------------   ------------

Long-term debt, less current installments (note 4)                        110,268,916    103,524,014
Deferred income taxes and other liabilities (note 5)                       15,340,392     13,819,237

Stockholders' equity (notes 4 and 6):
  Common stock of $.01 par value. Authorized 30,000,000 shares;
     issued 9,657,909 shares in 1998 and 9,643,857 shares in 1997              96,579         96,439
  Treasury stock, 289,425 common shares in 1998, at cost (note 1)          (6,295,337)           ---
  Additional paid-in capital                                               41,470,281     41,202,740
  Retained earnings                                                        68,926,070     57,805,457
                                                                         ------------   ------------
          Total stockholders' equity                                      104,197,593     99,104,636
                                                                         ------------   ------------
Commitments and contingencies (notes 4, 6 and 7)                         $276,308,529   $254,564,986
                                                                         ------------   ------------
                                                                         ------------   ------------
</TABLE>
 

SEE ACCOMPANYING NOTES TO CONSOLIDATED FINANCIAL STATEMENTS.


                                          13
<PAGE>

UNITOG COMPANY AND SUBSIDIARIES

                         CONSOLIDATED STATEMENTS OF EARNINGS
         Years ended January 25, 1998, January 26, 1997, and January 28, 1996
<TABLE>
<CAPTION>
 
                                                              1998               1997                1996
                                                          ------------        ------------        ------------

<S>                                                       <C>                 <C>                 <C>         
Revenues:
  Rental operations                                       $219,779,595        $203,780,197        $158,074,437
  Direct sales                                              57,432,756          57,937,166          56,242,363
                                                          ------------        ------------        ------------
          Total revenues                                   277,212,351         261,717,363         214,316,800
                                                          ------------        ------------        ------------

Operating costs and expenses:
  Cost of rental operations                                177,006,884         165,240,186         127,574,457
  Cost of direct sales                                      47,467,494          47,585,867          46,024,874
  Depreciation and amortization                             17,428,059          15,397,777          11,102,487
  General and administrative                                 9,027,164           8,213,074           7,780,457
                                                          ------------        ------------        ------------
          Total costs and expenses                         250,929,601         236,436,904         192,482,275
                                                          ------------        ------------        ------------
          Operating income                                  26,282,750          25,280,459          21,834,525

Interest expense, net                                        6,221,750           5,841,546           3,303,105
Other expenses (income), net                                  (132,215)            (96,335)                289
                                                          ------------        ------------        ------------
          Earnings before income taxes                      20,193,215          19,535,248          18,531,131
Income taxes (note 5)                                        7,674,000           7,407,000           7,042,000
                                                          ------------        ------------        ------------
          Net earnings                                     $12,519,215         $12,128,248         $11,489,131
                                                          ------------        ------------        ------------
                                                          ------------        ------------        ------------

Net earnings per common share, basic                         $1.30               $1.27               $1.24
                                                             -----               -----               -----
                                                             -----               -----               -----
Net earnings per common share, assuming dilution             $1.29               $1.26               $1.23
                                                             -----               -----               -----
                                                             -----               -----               -----
Dividends per common share                                   $0.15               $0.12               $0.10
                                                             -----               -----               -----
                                                             -----               -----               -----
</TABLE>
 

                   CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
         Years ended January 25, 1998, January 26, 1997, and January 28, 1996

<TABLE>
<CAPTION>
 
 

                                                                           ADDITIONAL                        TOTAL           
                                                COMMON       TREASURY        PAID-IN       RETAINED     STOCKHOLDERS'
                                                  STOCK        STOCK          CAPITAL       EARNINGS       EQUITY
                                                 -------     -----------    -----------   -----------    ------------
<S>                                              <C>         <C>           <C>             <C>          <C>         
BALANCE AT JANUARY 29, 1995                     $92,721        $  ----    $39,070,262    $36,269,688    $75,432,671

  Employee stock options (note 6)                    72            ---        130,413            ---        130,485
  Net earnings                                      ---            ---            ---     11,489,131     11,489,131
  Dividends paid                                   ----           ----           ----       (927,580)      (927,580)
                                                -------    -----------    -----------    -----------   ------------
BALANCE AT JANUARY 28, 1996                      92,793            ---     39,200,675     46,831,239     86,124,707

  Acquisition of American Dust    
  Control Co., Inc. (note 2)                      2,666            ---        502,998            ---        505,664
  Employee stock options (note 6)                   980            ---      1,499,067           ----      1,500,047
  Net earnings                                      ---            ---            ---     12,128,248     12,128,248
  Dividends paid                                    ---            ---            ---     (1,156,693)    (1,156,693)
  Foreign currency translation adjustment           ---            ---            ---          2,663          2,663
                                                -------    -----------    -----------    -----------   ------------
BALANCE AT JANUARY 26, 1997                      96,439            ---     41,202,740     57,805,457     99,104,636
  Employee stock options (note 6)                   140            ---        267,541           ----        267,681
  Net earnings                                      ---            ---            ---     12,519,215     12,519,215
  Dividends paid                                    ---            ---            ---     (1,447,682)    (1,447,682)
  Treasury stock purchase, at cost                  ---     (6,295,337)           ---            ---     (6,295,337)
  Foreign currency translation adjustment           ---            ---            ---         49,080         49,080
                                                -------    -----------    -----------    -----------   ------------
BALANCE AT JANUARY 25,1998                      $96,579    $(6,295,337)   $41,470,281    $68,926,070   $104,197,593
                                                -------    -----------    -----------    -----------   ------------
                                                -------    -----------    -----------    -----------   ------------
</TABLE>
 
 

SEE ACCOMPANYING NOTES TO CONSOLIDATED FINANCIAL STATEMENTS.


                                          14
<PAGE>

UNITOG COMPANY AND SUBSIDIARIES

                        CONSOLIDATED STATEMENTS OF CASH FLOWS
         Years ended January 25, 1998, January 26, 1997, and January 28, 1996

<TABLE>
<CAPTION>
 
                                                               1998           1997           1996   
                                                           -----------    -----------    -----------

<S>                                                        <C>            <C>            <C>        
Cash flows from operating activities:
  Net earnings                                             $12,519,215    $12,128,248    $11,489,131
  Adjustments to reconcile net earnings to net
    cash provided by operating activities:
     Depreciation and amortization                          17,428,059     15,397,777     11,102,487
     Provision for deferred income taxes                       969,000      2,554,000      1,813,000
     Loss (gain) on disposal of equipment                       54,457       (129,821)       (24,898)
     Changes in assets and liabilities:
       Accounts receivable                                  (1,540,864)    (1,337,134)    (2,539,770)
       Inventories                                            (873,226)    (2,191,194)      (229,861)
       Rental garments in service                             (966,027)       119,969     (3,953,090)
       Prepaid expenses                                        272,625       (137,744)        27,198
       Other noncurrent assets                               1,377,795        673,945         42,002
       Accounts payable                                      4,770,857     (1,574,160)     6,635,987
       Accrued expenses                                        680,123     (3,475,979)      (555,112)
       Income taxes payable                                  1,367,485     (1,705,478)       542,546
       Other noncurrent liabilities                            567,157       (780,652)       214,661
                                                            ----------     ----------     ----------
          Net cash provided by operating activities         36,626,656     19,541,777     24,564,281
                                                            ----------     ----------     ----------

Cash flows from investing activities:
  Acquisition of rental operations                          (3,102,392)   (24,609,296)   (43,296,202)
  Purchase of property, plant and equipment                (33,617,221)   (15,857,089)   (22,111,348)
  Proceeds from disposal of equipment                          828,742        588,108        137,399
                                                            ----------     ----------     ----------
          Net cash used by investing activities            (35,890,871)   (39,878,277)   (65,270,151)
                                                            ----------     ----------     ----------

Cash flows from financing activities:
  Net proceeds from issuance of common stock                   267,681      1,500,047        130,485
  Dividends paid                                            (1,447,682)    (1,156,693)      (927,580)
  Purchase of treasury stock                                (6,295,337)           ---            ---
  Increases in long-term debt                                8,200,966     28,982,363     52,365,473
  Repayments of long-term debt                                     ---     (8,986,231)   (18,552,186)
                                                            ----------     ----------     ----------
          Net cash provided by financing activities            725,628     20,339,486     33,016,192
                                                            ----------     ----------     ----------

Net increase (decrease) in cash and cash equivalents         1,461,413          2,986     (7,689,678)
Cash and cash equivalents at beginning of year                  31,307         28,321      7,717,999
                                                            ----------     ----------     ----------

Cash and cash equivalents at end of year                    $1,492,720     $   31,307     $   28,321
                                                            ----------     ----------     ----------
                                                            ----------     ----------     ----------

Supplemental disclosure of cash flow information:
  Cash paid during the year for:
     Interest                                               $6,876,000     $6,278,000     $2,989,000
                                                            ----------     ----------     ----------
                                                            ----------     ----------     ----------
     Income taxes                                           $5,297,000     $5,728,000     $4,662,000
                                                            ----------     ----------     ----------
                                                            ----------     ----------     ----------
</TABLE>
 

SEE ACCOMPANYING NOTES TO CONSOLIDATED FINANCIAL STATEMENTS.


                                          15
<PAGE>

UNITOG COMPANY AND SUBSIDIARIES

                      NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
         Years ended January 25, 1998, January 26, 1997, and January 28, 1996


(1)  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

PRINCIPLES OF CONSOLIDATION AND REVENUE RECOGNITION

The consolidated financial statements include the accounts of the Company, its
wholly-owned domestic subsidiaries and its wholly-owned foreign subsidiary. All
significant intercompany balances and transactions have been eliminated. The
Company recognizes rental revenues when the services are delivered to customers.
The Company records direct sales upon shipment to the customer.

FISCAL YEAR

The Company uses a fifty-two/fifty-three week period ending on the last Sunday
in January.  Fifty-two week periods were included in the years ended January 25,
1998, January 26, 1997 and January 28, 1996.

RECLASSIFICATIONS

Certain reclassifications have been made to prior years' financial statements to
conform to the current year's presentation.

CASH AND CASH EQUIVALENTS

Cash and cash equivalents include cash, money market deposits, and highly liquid
investments.  For purposes of reporting cash flows, the Company considers
investments with original maturities of three months or less to be cash
equivalents.

INVENTORIES

Inventories are valued at the lower of cost or market with costs applied on the
last-in, first-out (LIFO) method.

RENTAL GARMENTS IN SERVICE

Rental garments in service are stated at cost less accumulated amortization. 
Amortization is provided using the straight-line method over the estimated
useful lives of the garments, generally twelve to eighteen months.  Accumulated
amortization of rental garments in service was $36,161,000 and $34,652,000 at
January 25, 1998 and January 26, 1997, respectively.


                                          16
<PAGE>

PROPERTY, PLANT AND EQUIPMENT

Expenditures for additions and improvements are capitalized to the appropriate
asset accounts.  Maintenance and repairs are charged to earnings as incurred. 
On sale or retirement of assets, the cost and related accumulated depreciation
applicable to such assets are removed from the accounts and any resulting gain
or loss is reflected in earnings. 

Depreciation is provided using the straight-line method over the estimated
useful lives of the various assets.  Useful lives range from ten to thirty-five
years for buildings and improvements and from three to ten years for machinery
and equipment.

The Company capitalizes interest cost as a component of the cost of construction
in progress.  Interest cost capitalized was $618,000, $471,000 and $132,000 for
the fiscal years ended January 25, 1998, January 26, 1997 and January 28, 1996,
respectively.

OTHER NONCURRENT ASSETS

Debt origination and placement fees and acquisition related expenditures
associated with noncompetition agreements, customer contracts and other acquired
intangible assets are stated at cost less accumulated amortization. 
Amortization is provided using the straight-line method over the term of the
underlying agreements and estimated useful lives. 

At January 25, 1998 and January 26, 1997 the cost and related accumulated
amortization pertaining to noncompetition agreements was $17,954,000 and
($9,815,000) and $17,138,000 and ($7,359,000), respectively.  The contractual
term for noncompetition agreements is generally three to eight years.  At
January 25, 1998 and January 26, 1997 the cost and related accumulated
amortization pertaining to acquired customer contracts was $32,497,000 and
($12,786,000) and $32,067,000 and ($9,852,000), respectively.  The estimated
useful lives of the customer contracts is generally eight to twelve years.

EXCESS COST OVER NET ASSETS OF BUSINESSES ACQUIRED

The Company's acquisitions of rental operations have generally been accounted
for by using the purchase method.  The purchase method allocates the amounts
paid to the net assets acquired based on their respective fair values.  The
amounts paid in excess of the fair value of the acquired net assets is amortized
on a straight-line basis over twenty to thirty-five years.  The Company assesses
the recoverability of goodwill and measures impairment, if any, by determining
whether the amortization of the goodwill balance over the remaining life can be
recovered through undiscounted future operating cash flows.

OTHER LIABILITIES

The Company, under certain insurance programs, retains portions of expected
losses.  The Company, upon consultation with its insurance carriers and
advisors, records the estimated aggregate liabilities for claims incurred and
projects their future settlement dates.  The Company provides funded trust
arrangements for certain of these insurance programs.


                                          17
<PAGE>

INCOME TAXES

Provisions are made for deferred income taxes for temporary differences between
amounts recognized for income tax and financial reporting purposes.

NET EARNINGS PER COMMON SHARE

Net earnings per common share, basic and net earnings per common share assuming
dilution have been computed in accordance with FASB No. 128, EARNINGS PER SHARE,
which was retroactively implemented during the fourth quarter of fiscal 1998 for
all periods presented. For fiscal 1998, 1997 and 1996 employee stock options
were the Company's only potentially dilutive securities.  Weighted average
common shares outstanding and weighted average common shares outstanding,
assuming dilution, were as follows:

<TABLE>
<CAPTION>
 



                                                                              1998.          1997           1996   
                                                                            ---------      ---------      ---------
<S>                                                                         <C>            <C>            <C>      
     Weighted average common shares outstanding                             9,622,495      9,540,154      9,274,615
     Dilutive effect of vested, in-the-money options                           70,320         96,160         93,779
                                                                            ---------      ---------      ---------
     Weighted average common shares outstanding, assuming dilution          9,692,815      9,636,314      9,368,394
                                                                            ---------      ---------      ---------
                                                                            ---------      ---------      ---------
</TABLE>
 

TREASURY STOCK

During fiscal 1998, the Board of Directors approved a share repurchase program. 
The program provides for the repurchase of up to 750,000 shares of Unitog common
stock in public market or private transactions at prevailing prices.  The
Company records treasury stock at cost.

USE OF ESTIMATES AND FAIR VALUE OF FINANCIAL INSTRUMENTS

Management of the Company has made a number of estimates and assumptions
relating to the reporting of assets and liabilities and disclosure of contingent
assets and liabilities to prepare these financial statements in conformity with
generally accepted accounting principles.  Actual results could differ from
those estimates.  The Company is not a party to any financial derivative
instruments.  The carrying amount of cash, accounts receivable and trade
accounts payable approximates fair value because of the short maturity of these
instruments.  The fair value of the Company's long-term debt was not
significantly different than its carrying value at January 25, 1998 and January
26, 1997.


                                          18
<PAGE>

(2)  ACQUISITIONS OF RENTAL OPERATIONS AND SUBSEQUENT EVENTS

During fiscal 1998, the Company acquired certain uniform rental routes and
rental operations in Florida and Michigan for approximately $3.0 million in
cash.  The assets acquired were primarily industrial uniform routes in Detroit,
Michigan and dust control rental routes and production equipment in Tampa,
Florida.  The operating results of these rental acquisitions have been included
in the consolidated results of the Company since their acquisition.  During
fiscal 1998 these rental acquisitions added approximately $2.1 million in rental
revenues with an insignificant effect on net earnings.  The acquisitions were
accounted for as purchases. 

During fiscal 1997, the Company acquired certain uniform rental assets for
approximately $24.6 million in cash and notes payable.  The assets acquired were
primarily industrial uniform routes and production facilities in central and
northern Michigan; Toronto, Canada; and Las Vegas, Nevada.  The acquisitions
were accounted for as purchases.  The Company also entered into a business
combination with American Dust Control Co., Inc. in Philadelphia, Pennsylvania
through the issuance of Unitog common stock.  The acquisition was accounted for
as a pooling-of-interests.  Prior period financial statements were not restated
due to immateriality.  The operating results of these acquisitions have been
included in the consolidated results of the Company since their acquisition. 
During fiscal 1997, these acquisitions added $14.2 million in rental revenues
with an insignificant effect on net earnings.

During the first quarter of fiscal 1999, the Company acquired certain uniform
rental routes and rental operations in Minnesota, Nebraska and Pennsylvania for
approximately $12.7 million in cash.  The assets acquired were primarily
industrial uniform routes in Minneapolis, Minnesota and Omaha, Nebraska and
industrial uniform and linen routes and production facilities in Bethlehem and
Harrisburg, Pennsylvania.  These acquisitions are expected to add $10.6 million
in annual rental revenues.  The acquisitions were accounted for as purchases.

 
(3) INVENTORIES

Components of inventories at January 25, 1998 and January 26, 1997 follows:

<TABLE>
<CAPTION>

                                               1998                1997    
                                          -------------       -------------
                    <S>                   <C>                 <C>          
                    Raw materials         $   3,977,563       $   3,899,072
                    Work in progress          2,683,273           2,800,062
                    Finished goods           16,250,295          14,842,481
                                          -------------       -------------
                                             22,911,131          21,541,615
                    Less LIFO allowance      (4,402,173)         (4,016,440)
                                          -------------       -------------
                                           $ 18,508,958        $ 17,525,175
                                          -------------       -------------
                                          -------------       -------------
</TABLE>

The use of the LIFO method reduced net earnings by approximately $239,000 ($.02
per basic and diluted share), $130,000 ($.01 per basic and diluted share) and
$160,000 ($.02 per basic and diluted share) for the years ended January 25,
1998, January 26, 1997 and January 28, 1996, respectively.


                                          19
<PAGE>

(4)  LONG-TERM DEBT

A summary of long-term debt at January 25, 1998 and January 26, 1997 follows:

<TABLE>
<CAPTION>
                                                      1998            1997    
                                                 -------------   -------------
                    <S>                          <C>             <C>          
                    6.88% Senior Notes           $  40,000,000   $  40,000,000
                    5.79% Senior Notes              18,461,540      20,000,000
                    Bank Agreements                 45,292,524      35,029,000
                    Industrial Revenue Bonds         8,925,963       9,166,691
                    Other                            1,091,774       1,375,144
                                                 -------------   -------------
                       Total long-term debt        113,771,801     105,570,835
                       Less current installments    (3,502,885)     (2,046,821)
                                                 -------------   -------------
                    Long-term debt, less
                      current installments        $110,268,916    $103,524,014
                                                 -------------   -------------
                                                 -------------   -------------
</TABLE>

The Company is subject to a Domestic Bank Credit Agreement and a Revolving
Foreign Bank Credit Agreement (the Bank Agreements).  The Bank Agreements
provide for borrowings on a revolving basis of up to $67 million at interest
rates based upon LIBOR, bankers' acceptance rates, or prime rates.  The weighted
average interest rate in effect at January 25, 1998 was 6.3%.  The Bank
Agreements expire in September 2000.  At January 25, 1998 the Company had $21
million in available borrowings under the Bank Agreements.  

In October 1995, the Company issued $40 million of 6.88% Senior Notes  to an
insurance company.  The 6.88% Senior Notes have an average life of seven years
and mature in 2005.  In December 1993, the Company issued $20 million of 5.79%
Senior Notes to an insurance company.  The 5.79%  Senior Notes have an average
life of seven years and mature in 2003.  

The 6.88% Senior Notes and the 5.79% Senior Notes and the Bank Agreements
require the Company, among other things, to maintain certain minimum levels of
stockholders' equity and fixed charge coverage and they set a minimum current
ratio and a maximum capitalization ratio.  The agreements also contain certain
restrictions on dividends and stock redemptions.  At January 25, 1998, the
Company had $27.2 million in unrestricted stockholders' equity.

The Company's Industrial Revenue Bond obligations bear interest at stated
interest rates or interests rates that vary based upon market conditions for
floating tax-exempt bonds.  The weighted average interest rate in effect on the
bond obligations at January 25, 1998 was 4.1%.   The bond issues are generally
secured by irrevocable bank letters of credit.  The bond issues mature at
varying dates through 2020.  Included in other non-current assets at January 25,
1998 were $638,000 in unexpended proceeds related to these bond issues to be
used for future facility construction and related equipment purchases.

The approximate aggregate principal installments of long-term debt for the next
five fiscal years are: 1999, $3,503,000; 2000, $12,440,000; 2001, $48,712,000;
2002, $9,491,000; 2003, $9,501,000 and for all years thereafter, $30,125,000.


                                          20
<PAGE>

(5)  INCOME TAXES

The components of income tax expense for the years ended January 25, 1998,
January 26, 1997 and January 28, 1996 were as follows:            

<TABLE>
<CAPTION>
 

                                                                                  1998                1997                1996    
                                                                              ------------        ------------        ------------

                    <S>                                                       <C>                 <C>                 <C>         
                    Current:
                       Federal                                               $   5,764,000       $   4,093,000       $   4,445,000
                       State and local                                             941,000             760,000             784,000
                                                                              ------------        ------------        ------------
                                                                                 6,705,000           4,853,000           5,229,000
                    Deferred                                                       969,000           2,554,000           1,813,000
                                                                              ------------        ------------        ------------
                    Total income tax expense                                 $   7,674,000       $   7,407,000       $   7,042,000
                                                                              ------------        ------------        ------------
                                                                              ------------        ------------        ------------
</TABLE>

For the years ended January 25, 1998, January 26, 1997 and January 28, 1996, 
income taxes provided differed from the expected federal statutory rates of 35%
as follows:

<TABLE>
<CAPTION>
 

                                                                                  1998                1997                1996    
                                                                             -------------        ------------        ------------

                    <S>                                                      <C>                 <C>                  <C>         
                    Computed expected tax at statutory rate                  $   7,068,000       $   6,837,000       $   6,486,000
                    State and local taxes, net of federal benefit                  612,000             494,000             508,000
                    Other                                                           (6,000)             76,000              48,000
                                                                             -------------        ------------        ------------
                                                                             $   7,674,000       $   7,407,000       $   7,042,000
                                                                             -------------        ------------        ------------
                                                                             -------------        ------------        ------------
                    Effective tax rate                                              38%                 38%                 38%
                                                                             -------------        ------------        ------------
                                                                             -------------        ------------        ------------

</TABLE>

The tax effects of temporary differences that gave rise to deferred tax assets 
and (liabilities) at January 25, 1998 and January 26, 1997 were as follows:

<TABLE>
<CAPTION>

                                                                                  1998                1997    
                                                                              ------------        ------------
                    <S>                                                       <C>                 <C>         
                    Depreciation                                              $(12,449,000)       $(10,834,000)
                    Rental garments in service                                 (13,649,000)        (12,878,000)
                    Other assets, noncurrent                                    (2,723,000)         (3,065,000)
                    Accrued expenses and other                                   2,466,000           1,391,000
                                                                              ------------        ------------
                        Net deferred tax liability                            $(26,355,000)       $(25,386,000)
                                                                              ------------        ------------
                                                                              ------------        ------------
</TABLE>
 

Total deferred tax assets and liabilities at January 25, 1998 and January 26,
1997 were $3,214,000 and ($29,569,000) and $2,139,000 and ($27,525,000),
respectively.  No valuation allowances for deferred tax assets have been
provided.


                                          21
<PAGE>

(6)  EMPLOYEE BENEFIT PLANS

The Company has contributory thrift plans covering substantially all of its
salaried and clerical employees and certain employees subject to collective
bargaining agreements.  Under the provisions of these plans, employees are
permitted to contribute a maximum of 6% of their earnings and the Company makes
matching contributions of 25% to 50%.  Employees may make additional unmatched
contributions to the plan of up to 9% of their earnings.  The Company's
contributions were $1.1 million, $1.1 million and $874,000 for the fiscal years
ended January 25, 1998, January 26, 1997 and January 28, 1996, respectively.

The Company has employee stock option plans which provide for the discretionary
granting of options for up to 950,000 shares of the Company's common stock to
employees selected by the Compensation Committee of the Board of Directors.  The
exercise price of the options granted was the fair market value at the date of
grant.   The options granted to date were nonqualified stock options which vest
ratably over four years and expire ten years after the date of grant.  At
January 25, 1998, 516,288 options were available for grant under the plans.

The Company continues to apply the provisions of Accounting Principles Board 
Opinion No. 25, ACCOUNTING FOR STOCK ISSUED TO EMPLOYEES, and provides the 
pro forma disclosures of Financial Accounting Standard No. 123, ACCOUNTING 
FOR STOCK-BASED COMPENSATION (FAS 123).  Had the Company recorded 
compensation cost based on the fair value at the grant date for its stock 
options under FAS 123, the Company's net earnings for fiscal 1998, fiscal 
1997 and fiscal 1996 would have been reduced by $185,000 ($.02 per basic and 
diluted share), $128,000 ($.01 per basic and diluted share) and $19,000, 
respectively. The full impact of calculating compensation cost for stock 
options under FAS 123 is not reflected in the pro forma net income amounts 
presented, as compensation cost is reflected over the options' vesting 
period. The per share weighted-average fair value of stock options granted 
during fiscal 1998, 1997 and fiscal 1996 was $298,000, $789,000 and $155,000, 
respectively, on the date of grant using the Black-Scholes options pricing 
model with the following weighted-average assumptions: fiscal 1998 - expected 
dividend yield of .7%, risk-free interest rate of 5.6%, expected volatility 
factor of 39%, and an expected life of six years; fiscal 1997 - expected 
dividend yield of .5%, risk-free interest rate of 6.8%, expected volatility 
factor of 38%, and an expected life of six years; fiscal 1996 - expected 
dividend yield of .6%, risk-free interest rate of 5.4%, expected volatility 
factor of 38%, and an expected life of six years.

<TABLE>
<CAPTION>
 

- -------------------------------OPTIONS OUTSTANDING---------------------------        ------OPTIONS EXERCISABLE------

                                          Weighted-Average        Weighted                                Weighted
                           Number             Remaining            Average             Number              Average
      Range of            Outstanding        Contractual          Exercise            Exercisable          Exercise
    Exercise Prices       at 1/25/98         Life in Years          Price             at 1/25/98            Price
   -----------------   --------------    -------------------    ------------         -------------        -----------
    <S>                  <C>              <C>                     <C>                 <C>                  <C>     
   $11.17 - 16.00         146,250               4.4                $11.56             146,250              $11.56
   $16.00 - 24.00         160,250               6.8                $17.93              91,063              $17.11
   $24.00 - 28.00          75,650               8.2                $24.84              19,225              $24.85
                       --------------                                               -------------
                          382,150               6.1                $16.87             256,538              $14.50
                       --------------                                               -------------
</TABLE>

 

                                          22
<PAGE>

Stock option activity for the three fiscal years ended January 25, 1998 was as
follows:  

<TABLE>
<CAPTION>
                                                       Number   Weighted Average
                                                     of Shares   Exercise Price
                                                     ---------  ----------------
                  <S>                                <C>        <C>
                 Outstanding at January 29, 1995      381,750        $12.84
                           Granted                     21,000         18.33
                           Terminated                  (9,563)        16.31
                           Exercised                   (6,437)        13.72
                                                      -------
                 Outstanding at January 28, 1996      386,750         13.03
                           Granted                     75,900         24.84
                           Terminated                  (4,125)        19.82
                           Exercised                  (95,750)         9.29
                                                      -------
                 Outstanding at January 26, 1997      362,775         16.33
                           Granted                     33,000         21.30
                           Terminated                  (2,250)        20.72
                           Exercised                  (11,375)        16.23
                                                      -------
                 Outstanding at January 25, 1998      382,150         16.87
                                                      -------
                                                      -------
</TABLE>

(7)  COMMITMENTS AND CONTINGENCIES
          
(a)  OPERATING LEASES

The Company rents certain facilities and equipment under various operating
leases. Rent charged to operations (including month-to-month rentals on certain
equipment) was $6.1 million in fiscal 1998, $5.7 million in fiscal 1997 and $4.9
million in fiscal 1996.

A summary of noncancelable long-term lease commitments is shown below:

<TABLE>
<CAPTION>
                               Years Ending
                                  January      
                               ------------
                                   <S>           <C>        
                                   1999          $ 1,705,000
                                   2000            1,431,000
                                   2001            1,044,000
                                   2002              867,000
                                   2003              614,000
                                Thereafter         1,823,000
                                                 -----------
                                                 $ 7,484,000
                                                 -----------
                                                 -----------
</TABLE>

Certain real estate taxes on leased property are obligations of the Company.  It
is anticipated that leases that expire will be renewed or replaced, and future
lease commitments are not expected to aggregate less than the amount shown for
fiscal 1999.


                                          23
<PAGE>

(b)  ENVIRONMENTAL MATTERS AND LITIGATION
     
The Company is subject to various federal, state and local laws relating to
environmental matters, including laws which require the investigation and, in
some cases, remediation of environmental contamination.  The Company's policy is
to accrue and charge to operations environmental investigation and remediation
expenses when it is probable that a liability has been incurred and an amount is
reasonably estimable.  The Company is also subject to legal proceedings and
claims arising from the conduct of its business, including personal injury,
customer contract and employment claims.

The Company has been named as a potentially responsible party, and thus faces
joint and several liability, under the Comprehensive Environmental Response,
Compensation and Liability Act ("CERCLA") as a result of alleged environmental
contamination in Tempe, Arizona. Unitog's rental facility in Tempe is located
within the South Indian Bend Wash Federal Superfund ("SIBW") site.  The SIBW
site is several square miles in size designated for action because of the
presence of volatile organic compounds in soil and groundwater there.  Soil
testing at the Company's facility detected volatile organic compounds in the
soil and the Company is now in the process of remediating the soil at its
facility.  The Company's estimate of the expense related to soil remediation at
its Tempe facility has been accrued and charged to operating expense. 
Groundwater testing at the Company's property has detected what the Company
believes are very low levels of volatile organic compound contamination on site.
The United States Environmental Protection Agency ("EPA") has proposed to treat
the groundwater at the SIBW site over a 30 year period at an estimated present
value project cost of $28 million.  EPA has received comments from potentially
responsible parties, including Unitog and others, disputing the need for any
action at the SIBW because of the low levels of contamination.  EPA has
indicated that it is reassessing its proposed preliminary remedy.  It is not
possible to determine whether the EPA plan or any alternative plan will be
implemented.  It is also not possible to determine the Company's liability for
its share of the costs at the SIBW site if groundwater treatment is implemented.
The Company does not believe that its liability, if any, with respect to the
SIBW site will be material to the consolidated financial position of the
Company.  The charge, if any, to net earnings during any future quarterly period
for costs should a groundwater treatment plan be required could have a material
adverse effect on net earnings of that quarterly period.

The Company is remediating volatile organic compound contamination in soil and
groundwater at the Company's Minneapolis, Minnesota rental facility. The
Company's estimate of the expense related to the remediation of the
contamination has been accrued and charged to operating expense.

The Company is also subject to federal, state and local laws governing the use
and disposal of various wastes, including wastewater from its washing processes.
The Company has a continuing program to upgrade wastewater treatment processes,
where necessary, to avoid improper disposal.  Although the Company is subject to
administrative and judicial proceedings from time to time involving wastewater
discharge matters, the Company does not believe that costs incurred in
connection with wastewater compliance will have a material adverse effect on its
consolidated financial position or results of its operations. 

(c)  LEGAL SETTLEMENT AND ENVIRONMENTAL CHARGE

During the third quarter of fiscal 1998, the Company reached a $2 million breach
of contract settlement with a former customer.  Also during the third quarter of
fiscal 1998, the Company charged $1 million to operations for additional
estimated costs resulting from environmental and other matters.  The legal
recovery and the additional environmental costs were included in the operations
of each affected business segment.  



                                          24
<PAGE>

(8)  BUSINESS SEGMENT INFORMATION

The Company rents uniforms and other items to customers through arrangements by
which the Company provides pick-up, cleaning, maintenance and delivery of its
rental products.  The Company is also engaged in the manufacture and sale of
uniforms used by industrial personnel and other individuals who are in contact
with the public.  Operating contribution has been determined by deducting from
segment revenues all costs and expenses directly related to the operations of
the segments.  Identifiable assets are those used directly in the segments'
operations.  Other corporate assets consist primarily of cash and cash
equivalents, prepaid expenses, an office building and other noncurrent assets. 
Information with respect to these operations for the years ended January 25,
1998, January 26, 1997 and January 28, 1996 was as follows:

<TABLE>
<CAPTION>
                                                                             1998                1997                1996    
                                                                         ------------        ------------        ------------
<S>                                                                      <C>                 <C>                 <C>         
Net sales to unaffiliated customers:
     Rental operations                                                   $219,779,595        $203,780,197        $158,074,437
     Direct sales                                                          57,432,756          57,937,166          56,242,363
                                                                         ------------        ------------        ------------
                                                                         $277,212,351        $261,717,363        $214,316,800
                                                                         ------------        ------------        ------------
                                                                         ------------        ------------        ------------

Intersegment transfers to Rental operations, (at cost)                   $ 21,708,976        $ 18,108,909        $ 17,215,800
                                                                         ------------        ------------        ------------
                                                                         ------------        ------------        ------------

Operating contribution:
     Rental operations                                                   $ 42,772,711        $ 38,540,011        $ 30,499,980
     Direct sales                                                           9,965,262          10,351,299          10,217,489
                                                                         ------------        ------------        ------------
          Total operating contribution                                     52,737,973          48,891,310          40,717,469
     Depreciation and amortization                                         17,428,059          15,397,777          11,102,487
     General and administrative expense                                     9,027,164           8,213,074           7,780,457
     Interest expense, net                                                  6,221,750           5,841,546           3,303,105
     Other expense (income), net                                             (132,215)            (96,335)                289
                                                                         ------------        ------------        ------------
          Earnings before income taxes                                   $ 20,193,215        $ 19,535,248        $ 18,531,131
                                                                         ------------        ------------        ------------
                                                                         ------------        ------------        ------------

Identifiable assets:
     Rental operations                                                   $207,656,848        $206,637,433        $183,796,165
     Direct sales                                                          38,663,999          37,128,821          34,982,226
     Corporate                                                             29,987,682          10,798,732           4,790,701
                                                                         ------------        ------------        ------------
                                                                         $276,308,529        $254,564,986        $223,569,092
                                                                         ------------        ------------        ------------
                                                                         ------------        ------------        ------------
Capital expenditures:
     Rental operations                                                   $ 13,174,646        $  9,293,269        $ 14,531,859
     Direct sales                                                           2,361,910           1,286,132           4,968,403
     Corporate                                                             18,080,665           5,277,688           2,611,086
                                                                         ------------        ------------        ------------
                                                                         $ 33,617,221        $ 15,857,089        $ 22,111,348
                                                                         ------------        ------------        ------------
                                                                         ------------        ------------        ------------
Depreciation and amortization expense:
     Rental operations                                                   $ 14,619,153        $ 13,155,518        $  9,187,124
     Direct sales                                                           1,649,692           1,652,160           1,320,244
     Corporate                                                              1,159,214             590,099             595,119
                                                                         ------------        ------------        ------------
                                                                         $ 17,428,059        $ 15,397,777        $ 11,102,487
                                                                         ------------        ------------        ----------- 
                                                                         ------------        ------------        ----------- 
</TABLE>
 


                                          25
<PAGE>

(9) UNAUDITED QUARTERLY FINANCIAL DATA

Unaudited quarterly financial data was as follows:

<TABLE>
<CAPTION>
                                                              FISCAL QUARTERS ENDED
                                          ----------------------------------------------------------------

1998                                          April            July            October         January            Total    
- ----                                      -------------    -------------    -------------    -------------    -------------

<S>                                       <C>              <C>              <C>              <C>              <C>          
Rental operations                         $  54,031,073    $  54,674,420    $  56,082,575    $  54,991,527    $ 219,779,595
Direct sales                                 14,878,908       13,996,222       14,005,264       14,552,362       57,432,756
                                          -------------    -------------    -------------    -------------    -------------

Total revenues                            $  68,909,981    $  68,670,642    $  70,087,839    $  69,543,889    $ 277,212,351
                                          -------------    -------------    -------------    -------------    -------------
                                          -------------    -------------    -------------    -------------    -------------

Operating income                          $   6,243,673    $   6,557,366     $  7,798,289*   $   5,683,422    $  26,282,750
                                          -------------    -------------    -------------    -------------    -------------
                                          -------------    -------------    -------------    -------------    -------------

Net earnings                              $   2,999,272    $   3,072,617     $  3,886,600*   $   2,560,726    $  12,519,215
                                          -------------    -------------    -------------    -------------    -------------
                                          -------------    -------------    -------------    -------------    -------------

Net earnings per common share, basic**         $ .31            $ .32           $ .40*            $ .27            $1.30   
                                          -------------    -------------    -------------    -------------    -------------
                                          -------------    -------------    -------------    -------------    -------------
Net earnings per common share, 
  assuming dilution**                          $ .31            $ .32           $ .40*            $ .27            $1.29   
                                          -------------    -------------    -------------    -------------    -------------
                                          -------------    -------------    -------------    -------------    -------------

<CAPTION>
1997                                          April            July            October         January            Total    
- ----                                      -------------    -------------    -------------    -------------    -------------

Rental operations                         $  48,430,562    $  51,234,701    $  51,479,639    $  52,635,295    $ 203,780,197
Direct sales                                 15,504,301       14,005,119       14,600,207       13,827,539       57,937,166
                                          -------------    -------------    -------------    -------------    -------------

Total revenues                            $  63,934,863    $  65,239,820    $  66,079,846    $  66,462,834    $ 261,717,363
                                          -------------    -------------    -------------    -------------    -------------
                                          -------------    -------------    -------------    -------------    -------------

Operating income                          $   5,773,596    $   6,197,651    $   7,328,700    $   5,980,512    $  25,280,459
                                          -------------    -------------    -------------    -------------    -------------
                                          -------------    -------------    -------------    -------------    -------------

Net earnings                              $   2,761,077    $   2,929,368    $   3,626,279    $   2,811,524    $  12,128,248
                                          -------------    -------------    -------------    -------------    -------------
                                          -------------    -------------    -------------    -------------    -------------

Net earnings per common share, basic**         $ .30            $ .31            $ .38            $ .29            $1.27   
                                          -------------    -------------    -------------    -------------    -------------
                                          -------------    -------------    -------------    -------------    -------------
Net earnings per common share, 
   assuming dilution**                         $ .29            $ .30            $ .37            $ .29            $1.26   
                                          -------------    -------------    -------------    -------------    -------------
                                          -------------    -------------    -------------    -------------    -------------
</TABLE>
 

*    Includes a $2 million pretax, or $.12 per basic and diluted share after-  
     tax, recovery related to a legal settlement with a former customer and a   
     $1 million pretax, or $.06 per basic and diluted share after-tax, charge   
     for certain environmental and other matters during the third quarter of   
     fiscal 1998.
**   Net earnings per common share has been restated to reflect the provisions
     of Financial Accounting Standard No. 128 - Earnings per Share.


                                          26
<PAGE>

UNITOG COMPANY AND SUBSIDIARIES

                               SELECTED FINANCIAL DATA
                     (Dollars in thousands except per share data)

<TABLE>
<CAPTION>
 
                                                      1998             1997             1996             1995             1994  
                                                    --------         --------         --------         --------         --------
<S>                                                 <C>              <C>              <C>              <C>              <C>     
Revenues:
  Rental operations                                 $219,780         $203,780         $158,075         $133,488         $125,006
  Direct sales                                        57,432           57,937           56,242           55,656           52,909
                                                    --------         --------         --------         --------         --------

  Total                                             $277,212         $261,717         $214,317         $189,144         $177,915
                                                    --------         --------         --------         --------         --------
                                                    --------         --------         --------         --------         --------

Operating profit contribution:
  Rental operations                                 $ 42,773         $ 38,540         $ 30,500         $ 26,397         $ 22,897
  Direct sales                                         9,965           10,351           10,217           10,664            9,912
                                                    --------         --------         --------         --------         --------
  Total operating contribution                        52,738           48,891           40,717           37,061           32,809
  Depreciation and amortization                      (17,428)         (15,398)         (11,102)          (9,659)          (9,530)
  General and administrative                          (9,027)          (8,213)          (7,780)          (8,230)          (7,012)
                                                    --------         --------         --------         --------         --------
  Operating income                                  $ 26,283(b)      $ 25,280         $ 21,835         $ 19,172         $ 16,267
                                                    --------         --------         --------         --------         --------
                                                    --------         --------         --------         --------         --------

Net earnings                                        $ 12,519(b)      $ 12,128         $ 11,489         $ 10,013         $  7,796
Net earnings per common share, basic (a) (c)        $   1.30(b)      $   1.27         $   1.24         $   1.08         $   1.03
Net earnings per common share,
   assuming dilution (a) (c)                        $   1.29(b)      $   1.26         $   1.23         $   1.07         $   0.87
Dividends per common share (a)                      $   0.15         $   0.12         $   0.10         $   0.08         $   0.07

Financial position at year end:
  Current assets                                    $ 92,599         $ 87,352         $ 78,383         $ 64,897         $ 56,933
  Net property, plant and equipment                  117,311           94,797           82,292           59,517           57,349
  Total assets                                       276,309          254,565          223,569          143,448          132,790
  Working capital                                     46,097           49,235           37,914           40,331           34,420
  Current ratio                                        2.0:1            2.3:1            1.9:1            2.6:1          2.5:1  

Financial structure:
  Long-term debt, less current installments         $110,269         $103,524         $ 83,731         $ 34,838         $ 35,665
  Stockholders' equity                               104,198           99,105           86,125           75,433           66,161
  Book value per share (a)                             11.12            10.28             9.28             8.14             7.14
  Capitalization ratio                                 51.40%           51.10%           49.30%           31.60%           35.00%

Cash flows:
  Operating activities                              $ 36,626         $ 19,542         $ 24,564         $ 19,965         $ 21,100
  Investing activities                               (35,891)         (39,878)         (65,270)         (13,690)         (14,950)
  Financing activities                                   726           20,339           33,016           (1,974)          (2,815)
                                                    --------         --------         --------         --------         --------
  Net increase (decrease) in cash and cash 
    equivalents                                     $  1,461         $      3         $ (7,690)        $  4,301         $  3,335
                                                    --------         --------         --------         --------         --------
                                                    --------         --------         --------         --------         --------

General statistics:
  Common shares outstanding at year end (a)            9,368            9,644            9,279            9,272            9,272
  Capital expenditures                               $33,617          $15,857          $22,111           $9,246           $9,775

</TABLE>

 

(a)  Restated for 3-for-2 stock split in the form of a stock dividend on
     September 23, 1994.
(b)  Includes a $2 million pretax, or $.12 per basic and diluted share after-  
     tax, recovery related to a legal settlement with a former customer and a   
     $1 million pretax, or $.06 per basic and diluted share after-tax, charge   
     for certain environmental and other matters during the third quarter of   
     fiscal 1998.
(c)  Net earnings per common share has been restated to reflect the provisions
     of Financial Accounting Standard No. 128 - EARNINGS PER SHARE.


                                          27
<PAGE>

COMMON STOCK INFORMATION

The Common Stock is listed on the NASDAQ National Market under the symbol UTOG. 
At January 25, 1998 there were 424 stockholders of record and the Company
estimates that there were approximately 1,500 stockholders as of that date.

PRICE RANGE

<TABLE>
<CAPTION>
Fiscal 1998         

Quarter Ended                   High           Low
- -------------                 --------       --------
<S>                           <C>            <C>
April 1997                    $ 26 7/8       $ 19 3/4
July 1997                     $ 28 1/2       $ 19
October 1997                  $ 30           $ 23 3/4
January 1998                  $ 25 1/2       $ 18
                              
<CAPTION>

Fiscal 1997

Quarter Ended                   High           Low
- -------------                 --------       --------
                                         
April 1996                    $ 30 1/4       $ 22 1/2
July 1996                     $ 28 35/64     $ 24 1/8
October 1996                  $ 32 1/4       $ 26 1/4
January 1997                  $ 27 3/4       $ 24
</TABLE>

                                          28

<PAGE>

                                                           Exhibit 23






The Board of Directors
Unitog Company:


We consent to incorporation by reference in the registration statements on Form
S-8 of Unitog Company (Filing No. 33-48632, No. 33-79628, No. 033-60303, and 
No. 333-28379) of our report dated March 6, 1998, relating to the consolidated
balance sheets of Unitog Company and subsidiaries as of January 25, 1998 and 
January 26, 1997 and the related consolidated statements of earnings, retained 
earnings, and cash flows for each of the years in the three-year period ended 
January 25, 1998, which report appears in the January 25, 1998 annual report 
on Form 10-K of Unitog Company.




Kansas City, Missouri                  KPMG PEAT MARWICK LLP
April 20, 1998                    /s/ KPMG Peat Marwick LLP



<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          JAN-25-1998
<PERIOD-START>                             JAN-26-1997
<PERIOD-END>                               JAN-25-1998
<CASH>                                       1,492,720
<SECURITIES>                                         0
<RECEIVABLES>                               29,631,566
<ALLOWANCES>                                 1,009,000
<INVENTORY>                                 18,508,958
<CURRENT-ASSETS>                            92,598,582
<PP&E>                                     189,231,058
<DEPRECIATION>                              71,920,005
<TOTAL-ASSETS>                             276,308,529
<CURRENT-LIABILITIES>                       46,501,628
<BONDS>                                    110,268,916
                                0
                                          0
<COMMON>                                        96,579
<OTHER-SE>                                 104,101,014
<TOTAL-LIABILITY-AND-EQUITY>               276,308,529
<SALES>                                     57,432,756
<TOTAL-REVENUES>                           277,212,351
<CGS>                                       47,467,494
<TOTAL-COSTS>                              241,902,437
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                           6,221,750
<INCOME-PRETAX>                             20,193,215
<INCOME-TAX>                                 7,674,000
<INCOME-CONTINUING>                         12,519,215
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                12,519,215
<EPS-PRIMARY>                                     1.30
<EPS-DILUTED>                                     1.29
        

</TABLE>

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<RESTATED> 
       
<S>                                       <C>                     <C>                     <C>                     <C>
               <C>
<PERIOD-TYPE>                                 YEAR                     YEAR                   3-MOS                   6-MOS
                9-MOS
<FISCAL-YEAR-END>                          JAN-26-1997             JAN-28-1996             JAN-26-1997             JAN-26-1997
             JAN-26-1997
<PERIOD-END>                               JAN-26-1997             JAN-28-1996             APR-28-1996             JUL-28-1996
             OCT-27-1996
<CASH>                                          31,307                  28,321                 931,962                  53,176
                 564,376
<SECURITIES>                                         0                       0                       0                       0
                       0
<RECEIVABLES>                               28,090,702              25,012,073              25,716,782              24,924,880
              26,898,078
<ALLOWANCES>                                 1,240,000                 760,000                 863,000                 970,000
               1,002,000
<INVENTORY>                                 17,525,175              15,333,981              16,805,871              17,047,098
              17,921,959
<CURRENT-ASSETS>                            87,352,274              78,382,621              84,771,448              81,666,286
              85,819,888
<PP&E>                                     161,351,786             140,834,624             147,735,203             150,881,755
             153,083,432
<DEPRECIATION>                              66,554,486              58,542,615              61,308,166              63,140,802
              65,260,957
<TOTAL-ASSETS>                             254,564,986             223,569,092             246,579,038             243,239,654
             246,422,066
<CURRENT-LIABILITIES>                       38,117,099              40,468,397              39,532,401              35,468,223
              36,417,756
<BONDS>                                    103,524,014              83,731,099             104,127,582             101,911,301
             100,289,731
                                0                       0                       0                       0
                       0
                                          0                       0                       0                       0
                       0
<COMMON>                                        96,439                  92,793                  95,727                  96,363
                  96,420
<OTHER-SE>                                  99,008,197              86,031,914              89,637,486              92,984,304
              96,723,540
<TOTAL-LIABILITY-AND-EQUITY>               254,564,986             223,569,092             246,579,038             243,239,654
             246,422,066
<SALES>                                     57,937,166              56,242,363              15,504,301              29,509,420
              44,109,627
<TOTAL-REVENUES>                           261,717,363             214,316,800              63,934,863             129,174,683
             195,254,529
<CGS>                                       47,585,867              46,024,874              12,440,956              23,770,946
              35,830,680
<TOTAL-COSTS>                              228,223,830             184,701,818              55,984,820             112,995,836
             169,843,581
<OTHER-EXPENSES>                                     0                       0                       0                       0
                       0
<LOSS-PROVISION>                                     0                       0                       0                       0
                       0
<INTEREST-EXPENSE>                           5,841,546               3,303,105               1,343,596               2,843,076
               4,332,348
<INCOME-PRETAX>                             19,535,248              18,531,131               4,453,077               9,177,446
              15,027,225
<INCOME-TAX>                                 7,407,000               7,042,000               1,692,000               3,487,000
               5,710,500
<INCOME-CONTINUING>                         12,128,248              11,489,131               2,761,077               5,690,446
               9,316,725
<DISCONTINUED>                                       0                       0                       0                       0
                       0
<EXTRAORDINARY>                                      0                       0                       0                       0
                       0
<CHANGES>                                            0                       0                       0                       0
                       0
<NET-INCOME>                                12,128,248              11,489,131               2,761,077               5,690,446
               9,316,725
<EPS-PRIMARY>                                     1.27                    1.24                    0.30                    0.60
                    0.98
<EPS-DILUTED>                                     1.26                    1.23                    0.29                    0.60
                    0.97
        

</TABLE>

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
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<PERIOD-END>                               APR-26-1997             JUL-26-1997             OCT-26-1997
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