PRICE T ROWE FINANCIAL SERVICES FUND INC
N-30D, 1999-02-05
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- --------------------------------------------------------------------------------
                                  T. Rowe Price
- --------------------------------------------------------------------------------
                                  Annual Report
                             Financial Services Fund
- --------------------------------------------------------------------------------
                                December 31, 1998
- --------------------------------------------------------------------------------
REPORT HIGHLIGHTS
================================================================================

Financial Services Fund

     *    Stocks enjoyed another powerful year, but financial stocks fell behind
          after keeping pace during the first half.

     *    The fund  returned  -3.25% and 11.55% for the 6- and 12-month  periods
          ended December 31, 1998,  respectively,  ahead of its Lipper benchmark
          but behind the S&P 500.

     *    Several bank stocks were  portfolio  standouts,  but  BankAmerica  and
          Citigroup disappointed because of trading and loan losses.

     *    We continued to emphasize  core holdings and  established  several new
          positions, including General Re and Allstate.

     *    While we expect the economy to slow, we believe we can enhance returns
          through  financial  companies  with the ability to  increase  earnings
          growth in any economic environment.

FELLOW SHAREHOLDERS
<PAGE>

Despite its extreme  volatility,  the U.S. stock market  generated  strong gains
again in 1998.  While financial  stocks kept pace with the overall market during
the first  half of the year,  concerns  over  slowing  global  economic  growth,
emerging  markets losses,  and bond market  illiquidity took a toll on financial
stock performance during the second half.

================================================================================

    Performance Comparison
    ----------------------

    Periods Ended 12/31/98       6 Months        12 Months
    ----------------------       --------        ---------

    Financial Services Fund       -3.25%          11.55%

    S&P 500                        9.22           28.57

    Lipper Financial Services
    Funds Average                 -4.90            6.92

================================================================================

     In this challenging environment,  your fund provided a negative return over
the past six months but respectable results for the full year. For both periods,
fund performance trailed that of the unmanaged Standard & Poor's 500 Stock Index
and surpassed the Lipper average for similar  funds.  The S&P 500 benefited from
continuing  favorable  investor  sentiment  toward  large-capitalization  growth
stocks and from powerful  performance from a surprisingly narrow group of stocks
that accounted for much of the return.  As mentioned,  financial stocks fell out
of favor during the second half of the year, which made it virtually  impossible
for funds like ours to keep up with the broad market.

MARKET ENVIRONMENT

     The Russian  government's debt default during the summer prompted investors
to flee emerging markets worldwide.  While market  participants were questioning
whether  economic  problems in Russia and other Asian  countries would spread to
Brazil,  investors  were also  becoming  increasingly  concerned  about  Japan's
fragile  banking  system and  political  turmoil here in the United  States.  In
response to these  uncertainties,  investors  shunned risky  instruments  of all
types and sought the safety of U.S. Treasury securities.

================================================================================
Preparing For The Year 2000
- --------------------------------------------------------------------------------
<PAGE>

     The Year 2000 draws closer every day, and it holds special  meaning  beyond
the arrival of a new  millennium.  The issue for investors is that many computer
programs  throughout  the world use two digits  instead of four to identify  the
year and may assume the next century starts with 1900. If these programs are not
modified,  they will not be able to correctly handle the century change when the
year  changes  from "99" to "00" on January 1, 2000,  and they will no longer be
able to perform necessary  functions.  The Year 2000 issue affects all companies
and organizations.

     T. Rowe Price has been taking steps to assure that its computer systems and
processes  are  capable  of  functioning  in the Year 2000.  Detailed  plans for
remediation efforts have been developed and are currently being executed.

OUR PLAN OF ACTION 

     We began to address these issues  several  years ago by requiring  that all
new systems process and store  four-digit  years. All critical systems have been
reprogrammed  (including business applications required to service our customers
and processing infrastructure necessary to ensure the integrity of customer data
and investments),  and they are currently being tested. Because we exchange data
electronically  with  customers and vendors,  we are working with them to assess
the  adequacy  of  their  own  compliance  efforts.  Our goal is to  ensure  the
continuation  of the same level of service to all our mutual  fund  shareholders
and clients after December 31, 1999.

     We are asking all vendors and companies we do business with for a Year 2000
compliance status, with the expectation that some organizations will not be able
to modify their interface files prior to December 31, 1999. In addition,  we are
scheduling  tests for  critical  vendors  and  companies  that  claim  Year 2000
compliance to ensure that time-related  data and calculations  function properly
as we move into the next century.

SMOOTH  TRANSITION  PLANNED 

     We believe our programs and  initiatives  will provide a smooth  transition
into the next  millennium.  We are assessing all systems  providing  products or
services to our retail mutual fund shareholders,  retirement plan sponsors,  and
participants, and we have modified them where necessary for the Year 2000.

     The Securities Industry Association (SIA) is coordinating Year 2000 testing
to assure that securities  markets,  clearing  corporations,  depositories,  and
third  party  service  providers  can  send,  receive,  and  process  files  and
transactions  accurately.  In late July 1998,  the SIA  completed a beta test of
Year 2000 readiness. The test was considered successful in terms of transactions
completed  and will  serve as the basis for the  SIA's  industry-wide  approach.
During  October  1998,  T.  Rowe  Price  completed  its beta  test of Year  2000
readiness with the SIA and is ready for the industry-wide test that is scheduled
for March and April 1999.

     For a more  detailed  discussion  of our  Year  2000  effort,  as  well  as
continuing   updates   on   our   progress,    please   check   our   Web   site
(WWW.TROWEPRICE.COM).
================================================================================
<PAGE>


     The resulting  increase in credit  spreads  (yield  premiums that investors
demand for owning  riskier  bonds) and bond market  illiquidity  caused  trading
losses for many financial  institutions.  While  U.S.-based  banks and brokerage
firms had  sufficient  earnings,  capital,  and reserves to absorb those losses,
leveraged  hedge  funds did not.  In order to avert the market  disruption  that
would have accompanied the failure of hedge fund Long-Term  Capital  Management,
14  international  banks and  brokerage  firms,  including  three of your fund's
holdings,  were compelled to make an emergency  capital  infusion  totaling $3.5
billion.

     Responding  to signs of slowing  U.S.  economic  growth,  sharp  equity and
corporate bond market  declines,  and the inability of some businesses to obtain
credit, the Federal Reserve began lowering interest rates in late September. The
second rate cut, which came in October,  sparked a U.S.  equity market  recovery
that was nothing short of spectacular.  Low inflation,  falling  interest rates,
and mutual fund inflows helped support the rally.

     Although the broad stock market has  recovered,  economic  difficulties  in
emerging markets have dampened growth prospects for many U.S. firms.  Demand for
U.S.  exports  has  fallen,  commodity  prices are at 30-year  lows in  constant
dollars, and the U.S.  manufacturing  sector is contracting.  While the ultimate
severity   and  effect  of  emerging   markets'   difficulties   should  not  be
underestimated,   the  financial  strength  and  competitive  position  of  U.S.
companies  should  allow  them to  successfully  cope  with,  or adapt  to,  the
challenging  environment.  The  management  of Exxon  and Mobil did just that by
merging to create the  world's  largest  integrated  oil  company in the face of
historically low crude prices.

     In spite of the  market  turmoil,  the  factors  driving  the  earnings  of
financial services companies remain intact.  Commercial credit quality is stable
while some areas of  consumer  credit  quality  are  improving.  U.S.  financial
companies are  participating in a dramatic  consolidation,  which should enhance
efficiency and provide sufficient scale to support investments in technology and
products.  Financial  company  fundamentals  could actually  benefit from 1998's
turmoil as managements  identify  inadequacies in their risk management  systems
and  refocus  on  expense  management.  Additionally,  a  number  of  aggressive
specialty  lenders  either  scaled  back  or  failed,   which  should  serve  to
rationalize competition.

PORTFOLIO REVIEW

     After  three   consecutive  years  of  outperforming  the  broader  market,
financial  stocks lagged in 1998 despite  falling  interest  rates.  Your fund's
performance  versus  the S&P 500 can be  attributed  to a number of  fundamental
issues. These include emerging markets lending and trading losses,  difficulties
involving the  integration  of merging  companies,  the impact of lower interest
rates and a flat yield curve on portfolio yields,  and the possibility of a less
robust U.S. economy.
<PAGE>

     [edgar  description:   insert  Sector  Diversification  pie  chart  showing
Insurance  25%,  Bank  and  Trust  42%,   Specialty   Financial   Services  27%,
Miscellaneous  Business Services 2%,  Conglomerates 1%, Electrical Equipment 1%,
and Reserves 2%]

     As is often the case in choppy markets,  performance within sectors was not
uniform.  Financial  services  companies with  consistent  earnings growth and a
lower risk profile were  rewarded,  while  companies  with  emerging  markets or
capital markets exposure were viewed less favorably  regardless of whether their
main business was in banking,  brokerage, or insurance.  Bank of New York, State
Street,  and TeleBanc  Financial were standouts among your fund's bank holdings.
Bank of New York combined strong top-line growth from its securities  processing
businesses  with  expense and  capital  discipline  to produce  industry-leading
returns.  State Street  continued to focus on  fee-oriented  businesses  such as
custody and asset  management,  both of which  benefited from strong mutual fund
flows and market appreciation.  TeleBanc Financial generated considerable growth
through its Internet delivery strategy. The market was particularly pleased with
the  announcement  of TeleBanc's  alliance with Internet  search engine  Yahoo!.
Predominantly domestic  super-regional banks such as First Union and Wells Fargo
delivered  steady  performance,  and investors also rewarded  Chase  Manhattan's
careful  management  of expenses  and  capital,  notwithstanding  the  company's
market-sensitive  business  mix  and  substantial  exposure  to Asia  and  Latin
America.

     However,  performance  within the banking sector was uneven.  BankA merica,
the  fund's  largest  position,  suffered  significant  losses  asa result of an
unsecured  lending  relationship  with hedge fund D.E. Shaw, as well as overseas
trading  losses.   Investors  also  began  to  question  whether   BankAmerica's
management will be able to successfully  integrate  NationsBank and the old Bank
of America in light of the  resignation  of former  BofA CEO David  Coulter.  We
believe they will.  Citigroup,  another  large  position,  suffered from similar
issues as the  magnitude of the company's  proprietary  trading  losses  stunned
investors, and clashes between executives from Salomon Smith Barney and Citibank
led to the  resignation  of Citigroup  President  Jamie Dimon.  While Dimon is a
talented manager,  we have met with his successors and believe Citigroup is well
positioned.

     Record  mortgage  refinancing,   stellar  credit  quality,  and  attractive
investment opportunities drove results at Freddie Mac and Fannie Mae. Underlying
credit  and  earnings  trends  were also  favorable  for  high-quality  consumer
lenders. In particular,  a deceleration in personal  bankruptcies and record low
unemployment  combined to improve loss rates on several credit card  portfolios,
especially at Capi tal One Financial,  which is now experiencing  record account
growth  and  profitability.   Associates  First  Capital,  which  finances  both
consumers  and  businesses,  has a stellar  long-term  growth  record and superb
financial strength.  The company's stock performed well as management  augmented
solid  internal  receivables  growth with several  portfolio  acquisitions  that
should  boost  earnings   growth  next  year.   Unfortunately,   other  smaller,
less-capitalized  nonbank  lenders  didn't  fare as  well.  Despite  maintaining
reasonable credit quality, consumer and specialty lenders Newcourt Credit Group,
IndyMac Mortgage  Holdings,  and Delta Financial were damaged by an inability to
obtain funding at attractive rates when the market for  asset-backed  securities
crashed in September.
<PAGE>

     While all companies in the brokerage and investment  management  industries
were bruised by the market  turmoil,  some healed more quickly.  Morgan  Stanley
Dean Witter's  diversified  business mix and strong balance sheet  weathered the
storm surprisingly well, setting the stage for a rapid recovery.  However,  poor
investment  performance and escalating  information technology expenses continue
to plague  Franklin  Resources.  Given the firm's  strong  brands  and  recently
announced cost-saving initiatives, we expect Franklin to overcome these problems
in time.

     Among insurance holdings,  your fund benefited from consolidation  although
fundamental trends remained mixed.  U.K.-based  insurance broker  Willis-Corroon
was acquired by buyout firm Kohlberg, Kravis & Roberts. Provident, the country's
largest provider of individual disability insurance, is merging with UNUM, which
specializes in group disability.  The new company,  to be called  UNUMProvident,
will have  dominant  positions in all areas of the  under-penetrated  disability
insurance  market.  This combination  affords the opportunity to eliminate staff
and expand global distribution.  Commercial property and casualty companies such
as Travelers  Property Casualty  continued to suffer from pricing pressures as a
result  of  intense  competition  and  industry  overcapacity.  While  Travelers
Property  Casualty's  management is focused on growing personal lines businesses
and increasing efficiency, the stock has languished.

STRATEGY

     Our  investment  strategy  remains the same: we focus on  maintaining  core
holdings as long as the fundamentals  are strong and the valuations  reasonable.
Consequently,  much of the cash flow the fund  received was invested in existing
holdings. Additions to Associates First Capital, First Union, The CIT Group, and
Chase  Manhattan were  significant  enough to be among our 10 largest  purchases
during the past six months.

     However, we did take advantage of the opportunity presented by the market's
indiscriminate sell-off to establish new positions.  Several of these, including
Bank of New York, State Street, and TeleBanc Financial, were made at what proved
to be very  attractive  prices and, as a result,  have already been discussed as
major  contributors  during the six-month  period.  Other new purchases  include
General Re and Allstate.  We bought General Re after the  announcement  that the
company was to be  acquired  by  Berkshire  Hathaway.  We believe the  resulting
company  will  differentiate  itself  through  its  capacity  to take on  unique
underwriting  risks.  Allstate  is a leading  personal  lines  insurer  that has
recently suffered from lackluster  premium growth but has a new CEO committed to
improving top-line growth and aggressively managing expenses and capital.

OUTLOOK

     Stock  prices  continue to look  expensive  by all  conventional  measures,
particularly  when the  outlook  for  slower  growth in  corporate  earnings  is
considered. This makes us cautious, as do the market's record-breaking four-year
gains. In addition,  economic  problems in neighboring Latin America could prove
harmful to the domestic  economy and,  consequently,  to the financial  services
sector.
<PAGE>

     However,   we  realize   that  the  outlook  for  the  general   investment
environment,  future company earnings, and above all careful selection of stocks
drive sound investing. Despite our caution, we believe the outlook for financial
services stocks and your fund is still favorable for several reasons:

     *    Despite  concerns about an economic  slowdown and possible  deflation,
          data show that the economy  continues  to grow at a robust  pace.  Low
          inflation and declining  interest  rates are  accompanying  record low
          unemployment.  This is a powerful combination that has rarely occurred
          before.

     *    Earnings  growth  is  still  strong  at  many  high-quality  financial
          companies,  and the share price valuations of financial  companies are
          attractive relative to the market.

     *    Top-notch   entrepreneurial   management  and  sound  business  models
          characterize fund holdings.  Through careful  containment of costs and
          proper incentives, these companies have improved both their ability to
          compete and the durability and predictability of earnings.

     *    Many holdings generate significant free cash flow, which management is
          likely  to use to  repurchase  shares  or make  acquisitions  that can
          enhance  stock  performance  over  time.  This  could be  particularly
          advantageous  if a serious  stock market  correction  results in lower
          share prices for these companies or for potential acquisitions.

     While the stock  market  will not always go up, we  believe we can  enhance
returns and reduce risk over time by investing in financial  companies  that can
increase   earnings   growth   regardless  of  the  economic  or  interest  rate
environment.  As  always,  we try to buy these  companies  at  reasonable  stock
valuations.

We appreciate your continued confidence and support.

Respectfully submitted,

/s/

Larry J. Puglia
President and Chairman of the Investment Advisory Committee
January 22, 1999

================================================================================
<PAGE>
T. Rowe Price Financial Services Fund
- --------------------------------------------------------------------------------
Portfolio Highlights
TWENTY-FIVE LARGEST HOLDINGS
                                               Percent of
                                               Net Assets
                                                 12/31/98
- ---------------------------------------------------------
 BankAmerica                                       5.3%
- ---------------------------------------------------------
 Citigroup                                         4.2
- ---------------------------------------------------------
 First Union                                       4.1
- ---------------------------------------------------------
 Wells Fargo                                       4.0
- ---------------------------------------------------------
 EXEL                                              3.9
- ---------------------------------------------------------
 Bank of New York                                  3.8
- ---------------------------------------------------------
 Freddie Mac                                       3.7
- ---------------------------------------------------------
 Chase Manhattan                                   3.6
- ---------------------------------------------------------
 Associates First Capital                          3.4
- ---------------------------------------------------------
 Fannie Mae                                        3.0
- ---------------------------------------------------------
 Bank One                                          3.0
- ---------------------------------------------------------
 ACE Limited                                       2.8
- ---------------------------------------------------------
 Mellon Bank                                       2.8
- ---------------------------------------------------------
 The CIT Group                                     2.7
- ---------------------------------------------------------
 Morgan Stanley Dean Witter                        2.4
- ---------------------------------------------------------
 PartnerRe Holdings                                2.3
- ---------------------------------------------------------
 UNUM                                              2.1
- ---------------------------------------------------------
 American General                                  2.1
- ---------------------------------------------------------
 Fairfax Financial                                 2.1
- ---------------------------------------------------------
 American Express                                  2.0
- ---------------------------------------------------------
 U.S. Bancorp                                      1.9
- ---------------------------------------------------------
 Mutual Risk Management                            1.9
- ---------------------------------------------------------
 State Street                                      1.9
- ---------------------------------------------------------
 Washington Mutual                                 1.8
- ---------------------------------------------------------
 American International Group                      1.7
- ---------------------------------------------------------
 Total                                            72.5%
================================================================================
<PAGE>

T. Rowe Price Financial Services Fund
- --------------------------------------------------------------------------------

Portfolio Highlights

            CONTRIBUTIONS TO THE CHANGE IN NET ASSET VALUE PER SHARE

6 Months Ended 12/31/98
================================================================================

Ten Best Contributors
- ---------------------

Freddie Mac                            18 cents
Bank of New York *                     14
Willis-Corroon **                      10
Fannie Mae                              9
State Street *                          8
TeleBanc Financial *                    8
Associates First Capital                8
Wells Fargo                             5
First Union                             4
Provident                               3

Total                                  87 cents


Ten Worst Contributors
- ----------------------

Citigroup                             -20 cents
BankAmerica                            19
BankBoston                             14
Newcourt Credit Group **               11
IndyMac Mortgage Holdings **            9
Franklin Resources                      7
Delta Financial **                      7
Travelers Property Casualty             7
SLM Holdings **                         7
U.S. Bancorp                            6

Total                                -107 cents

<PAGE>

12 Months Ended 12/31/98
================================================================================

Ten Best Contributors
- ---------------------

Freddie Mac                            20 cents
Bank of New York *                     14
Mid Ocean Limited ***                  12
Capital One Financial *                12
Fannie Mae                             11
Willis-Corroon **                      10
Chase Manhattan                         9
American General                        9
First Union                             9
State Street *                          8

Total                                 114 cents


Ten Worst Contributors
- ----------------------

PennCorp Financial Group **           -10 cents
IndyMac Mortgage Holdings **           10
Travelers Property Casualty             8
UICI **                                 7
Citigroup                               7
BankBoston                              7
Franklin Resources                      5
Newcourt Credit Group **                5
AMRESCO**                               3
H.F. Ahmanson ***                       3

Total                                 -65 cents

          *    Position added
          **   Position eliminated
          ***  Acquired by another company

================================================================================
<PAGE>

T. Rowe Price Financial Services Fund

Performance Comparison

     This chart shows the value of a hypothetical $10,000 investment in the fund
over the past 10 fiscal  year  periods or since  inception  (for  funds  lacking
10-year  records).  The result is compared with a broad-based  average or index.
The index return does not reflect  expenses,  which have been  deducted from the
fund's return.

[Financial Services Fund SEC Chart shown here]


Average Annual Compound Total Return

     This table shows how the fund would have  performed each year if its actual
(or  cumulative)  returns  for the  periods  shown had been earned at a constant
rate.

                                                           Since       Inception
Periods Ended 12/31/98                     1 Year      Inception            Date
- ----------------------                     ------      ---------            ----

Financial Services Fund                   11.55%          29.48%         9/30/96

     Investment  return and principal value represent past  performance and will
vary. Shares may be worth more or less at redemption than at original purchase.

================================================================================


<PAGE>
T. Rowe Price Financial Services Fund
- --------------------------------------------------------------------------------
For a share outstanding throughout each period
Financial Highlights
- --------------------
                                           Year                      9/30/96
                                          Ended                      Through
                                       12/31/98      12/31/97       12/31/96
                                       --------      --------       --------
NET ASSET VALUE
Beginning of period                     $15.56        $11.31           $10.00
Investment activities
      Net investment income               0.16          0.10*            0.04*
      Net realized and
      unrealized gain (loss)              1.60          4.58             1.30
      Total from
      investment activities               1.76          4.68             1.34
Distributions
      Net investment income              (0.16)        (0.10)           (0.03)
      Net realized gain                  (0.34)        (0.33)               -
      Total distributions                (0.50)        (0.43)           (0.03)

NET ASSET VALUE
End of period                           $16.82        $15.56           $11.31
Ratios/Supplemental Data
Total return +                          11.55%        41.44%*          13.40%*
Ratio of expenses to
average net assets                       1.19%         1.25%*           1.25%*++
Ratio of net investment
income to average
net assets                               0.94%         1.15%*           1.71%*++
Portfolio turnover rate                  46.8%         46.0%             5.6%++
Net assets, end of period
(in thousands)                    $   224,277     $  177,335        $  30,047
- --------------------------------------------------------------------------------
+    Total  return  reflects  the rate that an investor  would have earned on an
     investment  in the fund during each period,  assuming  reinvestment  of all
     distributions.
*    Excludes  expenses in excess of a 1.25%  voluntary  expense  limitation  in
     effect through 12/31/98.
++   Annualized

The accompanying notes are an integral part of these financial statements.
================================================================================
<PAGE>
T. Rowe Price Financial Services Fund
- --------------------------------------------------------------------------------
                                                              December 31, 1998

Statement of Net Assets

                                                   Shares       Value
- --------------------------------------------------------------------------------
                                                      In thousands
     Common Stocks  98.0%

=====FINANCIAL==92.8%==========================================================

     Bank and Trust  40.9%
     Bank of New York                              210,000    $ 8,452
- -------------------------------------------------------------------------------
     Bank One                                      130,152      6,646
- -------------------------------------------------------------------------------
     BankAmerica                                   196,791     11,832
- -------------------------------------------------------------------------------
     BankBoston                                     95,000      3,699
- -------------------------------------------------------------------------------
     Chase Manhattan                               120,000      8,167
- -------------------------------------------------------------------------------
     Citigroup                                     190,724      9,441
- -------------------------------------------------------------------------------
     First International Bancorp                    74,000        641
- -------------------------------------------------------------------------------
     First Union                                   150,000      9,122
- -------------------------------------------------------------------------------
     Fleet Financial Group                          81,000      3,620
- -------------------------------------------------------------------------------
     Mellon Bank                                    90,000      6,187
- -------------------------------------------------------------------------------
     National City                                  36,000      2,610
- -------------------------------------------------------------------------------
     State Street                                   60,000      4,174
- -------------------------------------------------------------------------------
     U.S. Bancorp                                  122,000      4,331
- -------------------------------------------------------------------------------
     Washington Mutual                             102,960      3,932
- -------------------------------------------------------------------------------
     Wells Fargo                                   223,000      8,906
- -------------------------------------------------------------------------------
                                                               91,760
- -------------------------------------------------------------------------------

<PAGE>

     Insurance  26.7%
     ACE Limited                                   185,000      6,371
- -------------------------------------------------------------------------------
     Allstate                                       50,000      1,931
- -------------------------------------------------------------------------------
     American General                               60,000      4,680
- -------------------------------------------------------------------------------
     American International Group                   38,500      3,720
- -------------------------------------------------------------------------------
     CMAC Investment                                15,000        689
- -------------------------------------------------------------------------------
     Erie Indemnity                                 32,800      1,025
- -------------------------------------------------------------------------------
     EXEL (Class A)                                115,290      8,647
- -------------------------------------------------------------------------------
     Fairfax Financial (CAD) *                       7,300      2,579
- -------------------------------------------------------------------------------
     Fairfax Financial, Rights (144a) (CAD) *        6,100      2,047
- -------------------------------------------------------------------------------
     Harleysville Group                             30,520        783
- -------------------------------------------------------------------------------
     Hartford Financial Services Group              56,000      3,073
- -------------------------------------------------------------------------------
     Horace Mann Educators                          45,000      1,283
- -------------------------------------------------------------------------------
     Mercury General                                15,000        657
- -------------------------------------------------------------------------------
     Nationwide Financial Services (Class A)        45,000      2,326
- -------------------------------------------------------------------------------
     PartnerRe Holdings                            114,000      5,215
- -------------------------------------------------------------------------------
     Protective Life                                82,000      3,265
- -------------------------------------------------------------------------------
     Provident                                      66,000      2,739
- -------------------------------------------------------------------------------
     Torchmark                                      40,000$     1,413
- -------------------------------------------------------------------------------
     Travelers Property Casualty (Class A)          86,000      2,666
- -------------------------------------------------------------------------------
     UNUM                                           80,400      4,693
- -------------------------------------------------------------------------------
                                                               59,802
- -------------------------------------------------------------------------------

<PAGE>

     Financial Services  25.2%
     Affiliated Managers Group *                    52,000      1,554
- -------------------------------------------------------------------------------
     American Express                               43,000      4,397
- -------------------------------------------------------------------------------
     AMVESCAP ADR                                   34,000      1,309
- -------------------------------------------------------------------------------
     Associates First Capital (Class A)            180,000      7,628
- -------------------------------------------------------------------------------
     Capital One Financial                          29,000      3,335
- -------------------------------------------------------------------------------
     Fannie Mae                                     90,500      6,697
- -------------------------------------------------------------------------------
     Financial Federal *                            54,000      1,337
- -------------------------------------------------------------------------------
     FINOVA Group                                   67,000      3,614
- -------------------------------------------------------------------------------
     Franklin Resources                             55,000      1,760
- -------------------------------------------------------------------------------
     Freddie Mac                                   129,000      8,312
- -------------------------------------------------------------------------------
     Household International                        26,500      1,050
- -------------------------------------------------------------------------------
     Morgan Stanley Dean Witter                     77,000      5,467
- -------------------------------------------------------------------------------
     TeleBanc Financial *                           50,200      1,716
- -------------------------------------------------------------------------------
     The CIT Group (Class A)                       187,000      5,949
- -------------------------------------------------------------------------------
     Waddell & Reed Financial (Class A)             72,076      1,707
- -------------------------------------------------------------------------------
     Waddell & Reed Financial (Class B) *           29,996        697
- -------------------------------------------------------------------------------
                                                               56,529
- -------------------------------------------------------------------------------
     Total Financial                                          208,091
- -------------------------------------------------------------------------------

=====CAPITAL=EQUIPMENT==1.0%===================================================

     Electrical Equipment  1.0%
     GE                                             21,000      2,143
- -------------------------------------------------------------------------------
     Total Capital Equipment                                    2,143


<PAGE>

BUSINESS=SERVICES=AND
TRANSPORTATION==2.1%

     Miscellaneous Business Services  2.1%
     Checkfree Holdings *                           25,000        583
- -------------------------------------------------------------------------------
     Mutual Risk Management                        108,300      4,237
- -------------------------------------------------------------------------------
     Total Business Services and Transportation                 4,820

=====MISCELLANEOUS==2.1%=======================================================

     Berkshire Hathaway (Class A) *                     39$     2,730
- -------------------------------------------------------------------------------
     Berkshire Hathaway (Class B) *                     13         30
- -------------------------------------------------------------------------------
     Other Miscellaneous Common Stocks                          2,001
- -------------------------------------------------------------------------------
     Total Miscellaneous                                        4,761
- -------------------------------------------------------------------------------
     Total Common Stocks (Cost  $181,631)                     219,815
=====Short-Term=Investments==1.9%==============================================
     Money Market Funds  1.9%
     Reserve Investment Fund, 5.42% #            4,207,729      4,208
Total Short-Term Investments (Cost $4,208)                                4,208
=Total=Investments=in=Securities===============================================
 99.9% of Net Assets (Cost $185,839)                                 $  224,023
 Other Assets Less Liabilities                                              254
 NET ASSETS                                                          $  224,277
===============================================================================
 Net Assets Consist of:
 Accumulated net realized gain/loss - net of distributions          $    (1,063)
 Net unrealized gain (loss)                                              38,184
 Paid-in-capital applicable to 13,334,431 shares of $0.0001 par
 value capital stock outstanding; 1,000,000,000 shares authorized       187,156
- -------------------------------------------------------------------------------
 NET ASSETS                                                          $  224,277
 NET ASSET VALUE PER SHARE                                           $    16.82
===============================================================================
     #    Seven-day yield
     *    Non-income producing
     144a Security was purchased  pursuant to Rule 144a under the Securities Act
          of 1933 and may not be resold subject to that rule except to qualified
          institutional  buyers - total of such securities at period-end amounts
          to .91% of net assets.
     ADR  American Depository Receipt
     CAD  Canadian dollar

  The accompanying notes are an integral part of these financial statements.
<PAGE>

T. Rowe Price Financial Services Fund
- --------------------------------------------------------------------------------

Statement of Operations
                                                                          Year
                                                                         Ended
                                                                      12/31/98
==Investment=Income============================================================
  Income
   Dividend                                                       $      3,783
   Interest                                                              1,080
- -------------------------------------------------------------------------------
   Total income                                                          4,863
- -------------------------------------------------------------------------------
  Expenses
   Investment management                                                 1,582
   Shareholder servicing                                                   775
   Registration                                                            135
   Custody and accounting                                                   99
   Prospectus and shareholder reports                                       73
   Legal and audit                                                          12
   Directors                                                                 7
   Miscellaneous                                                            42
   Reimbursed to manager                                                     2
- -------------------------------------------------------------------------------
   Total expenses                                                        2,727
- -------------------------------------------------------------------------------
  Net investment income                                                  2,136
- -------------------------------------------------------------------------------
==Realized=and=Unrealized=Gain=(Loss)==========================================
  Net realized gain (loss)
   Securities                                                            3,140
   Foreign currency transactions                                             2
- -------------------------------------------------------------------------------
   Net realized gain (loss)                                              3,142
  Change in net unrealized gain or loss on securities                   11,007
- -------------------------------------------------------------------------------
  Net realized and unrealized gain (loss)                               14,149
- -------------------------------------------------------------------------------

  INCREASE (DECREASE) IN NET
===============================================================================
  ASSETS FROM OPERATIONS                                          $     16,285
===============================================================================

The accompanying notes are an integral part of these financial statements.
================================================================================
<PAGE>

T. Rowe Price Financial Services Fund
- --------------------------------------------------------------------------------

Statement of Changes in Net Assets
InThousands
                                                           Year
                                                          Ended
                                                       12/31/98       12/31/97
==Increase=(Decrease)=in=Net=Assets============================================
  Operations
   Net investment income                             $    2,136    $     1,133
   Net realized gain (loss)                               3,142          3,675
   Change in net unrealized gain or loss                 11,007         25,992
- -------------------------------------------------------------------------------
   Increase (decrease) in net assets from operations     16,285         30,800
- -------------------------------------------------------------------------------
  Distributions to shareholders
   Net investment income                                 (2,107)        (1,084)
   Net realized gain                                     (4,477)        (3,579)
- -------------------------------------------------------------------------------
   Decrease in net assets from distributions             (6,584)        (4,663)
- -------------------------------------------------------------------------------
  Capital share transactions *
   Shares sold                                          171,412        176,221
   Distributions reinvested                               6,364          4,505
   Shares redeemed                                     (140,535)       (59,575)
- -------------------------------------------------------------------------------
   Increase (decrease) in net assets from capital
   share transactions                                    37,241        121,151
==Net=Assets===================================================================
  Increase (decrease) during period                      46,942        147,288
  Beginning of period                                   177,335         30,047
  End of period                                      $  224,277    $   177,335
===============================================================================
*Share information
   Shares sold                                           10,282         12,854
   Distributions reinvested                                 406            294
   Shares redeemed                                       (8,752)        (4,407)
- -------------------------------------------------------------------------------
   Increase (decrease) in shares outstanding              1,936          8,741

The accompanying notes are an integral part of these financial statements.
================================================================================
<PAGE>

T. Rowe Price Financial Services Fund
- --------------------------------------------------------------------------------
                                                               December 31, 1998

Notes to Financial Statements

NOTE 1 - SIGNIFICANT ACCOUNTING POLICIES

     T. Rowe Price Financial  Services Fund, Inc. (the fund) is registered under
the  Investment  Company  Act of  1940  as a  diversified,  open-end  management
investment company and commenced operations on September 30, 1996.

     The  accompanying  financial  statements  are prepared in  accordance  with
generally  accepted  accounting  principles for the investment company industry;
these principles may require the use of estimates by fund management.

     Valuation  Equity  securities  listed or  regularly  traded on a securities
exchange are valued at the last quoted sales price on the day the valuations are
made.  A security  which is listed or traded on more than one exchange is valued
at the quotation on the exchange  determined  to be the primary  market for such
security.  Listed  securities  not  traded on a  particular  day and  securities
regularly  traded in the  over-the-counter  market are valued at the mean of the
latest  bid and asked  prices.  Other  equity  securities  are valued at a price
within  the limits of the  latest  bid and asked  prices  deemed by the Board of
Directors, or by persons delegated by the Board, best to reflect fair value.

     Investments  in mutual  funds are valued at the closing net asset value per
share of the mutual fund on the day of valuation.

     For purposes of determining the fund's net asset value per share,  the U.S.
dollar  value of all  assets  and  liabilities  initially  expressed  in foreign
currencies  is  determined by using the mean of the bid and offer prices of such
currencies against U.S. dollars quoted by a major bank.

     Assets  and  liabilities  for  which  the above  valuation  procedures  are
inappropriate  or are deemed not to reflect  fair value are stated at fair value
as determined in good faith by or under the  supervision  of the officers of the
fund, as authorized by the Board of Directors.

     Currency  Translation  Assets  and  liabilities  are  translated  into U.S.
dollars at the  prevailing  exchange  rate at the end of the  reporting  period.
Purchases and sales of securities  and income and expenses are  translated  into
U.S. dollars at the prevailing  exchange rate on the dates of such transactions.
The effect of  changes in foreign  exchange  rates on  realized  and  unrealized
security gains and losses is reflected as a component of such gains and losses.
<PAGE>

     Other Income and expenses  are  recorded on the accrual  basis.  Investment
transactions are accounted for on the trade date.  Realized gains and losses are
reported on the identified  cost basis.  Dividend  income and  distributions  to
shareholders  are  recorded  by the fund on the  ex-dividend  date.  Income  and
capital gain  distributions are determined in accordance with federal income tax
regulations  and may differ from those  determined in accordance  with generally
accepted accounting principles.

NOTE 2 - INVESTMENT TRANSACTIONS

     Purchases  and  sales  of  portfolio  securities,   other  than  short-term
securities, aggregated $144,345,000 and $96,938,000,  respectively, for the year
ended December 31, 1998.

NOTE 3 - FEDERAL INCOME TAXES

     No provision for federal income taxes is required since the fund intends to
continue to qualify as a regulated  investment company and distribute all of its
taxable income.

     In order for the fund's capital accounts and  distributions to shareholders
to  reflect  the  tax   character  of  certain   transactions,   the   following
reclassifications were made during the year ended December 31, 1998. The results
of operations and net assets were not affected by the  increases/(decreases)  to
these accounts.

Undistributed net investment income                             $  (87,000)
Undistributed net realized gain                                    176,000
Paid-in-capital                                                    (89,000)

     At December  31,  1998,  the cost of  investments  for  federal  income tax
purposes  was  substantially  the same as for  financial  reporting  and totaled
$185,839,000. Net unrealized gain aggregated $38,184,000 at period-end, of which
$41,133,000  related to  appreciated  investments  and $2,949,000 to depreciated
investments.

NOTE 4 - RELATED PARTY TRANSACTIONS

     The  investment  management  agreement  between  the fund and T. Rowe Price
Associates, Inc. (the manager) provides for an annual investment management fee,
of which  $127,000 was payable at December 31, 1998.  The fee is computed  daily
and paid  monthly,  and  consists  of an  individual  fund fee equal to 0.35% of
average daily net assets and a group fee. The group fee is based on the combined
assets of certain  mutual funds  sponsored by the manager or Rowe  Price-Fleming
International,  Inc.  (the group).  The group fee rate ranges from 0.48% for the
first $1  billion  of assets to 0.30% for  assets in excess of $80  billion.  At
December 31, 1998, and for the year then ended,  the effective  annual group fee
rate was  0.32%.  The fund pays a  pro-rata  share of the group fee based on the
ratio of its net assets to those of the group.
<PAGE>

     Under the terms of the  investment  management  agreement,  the manager was
required to bear any expenses  through  December 31, 1998, which would cause the
fund's  ratio of  expenses to average  net assets to exceed  1.25%.  Thereafter,
through  December  31, 2000,  the fund is required to reimburse  the manager for
these  expenses,  provided  that average net assets have grown or expenses  have
declined sufficiently to allow reimbursement without causing the fund's ratio of
expenses to average  net assets to exceed  1.25%.  Pursuant  to this  agreement,
$48,000 of previously  unaccrued  management  fees were recognized and $2,000 of
other expenses were reimbursed to the manager during the year ended December 31,
1998.

     In addition,  the fund has entered into agreements with the manager and two
wholly owned  subsidiaries  of the manager,  pursuant to which the fund receives
certain other services. The manager computes the daily share price and maintains
the financial  records of the fund. T. Rowe Price  Services,  Inc. is the fund's
transfer  and  dividend   disbursing   agent  and   provides   shareholder   and
administrative  services to the fund. T. Rowe Price  Retirement  Plan  Services,
Inc. provides  subaccounting and recordkeeping  services for certain  retirement
accounts  invested in the fund.  The fund  incurred  expenses  pursuant to these
related  party  agreements  totaling  approximately  $669,000 for the year ended
December 31, 1998, of which $72,000 was payable at period-end.

     The fund may invest in the Reserve  Investment Fund and Government  Reserve
Investment  Fund   (collectively,   the  Reserve  Funds),   open-end  management
investment companies managed by T. Rowe Price Associates, Inc. The Reserve Funds
are offered as cash  management  options only to mutual funds and other accounts
managed by T. Rowe Price and its affiliates and are not available to the public.
The Reserve  Funds pay no investment  management  fees.  Distributions  from the
Reserve  Funds to the  fund  for the  year  ended  December  31,  1998,  totaled
$1,080,000 and are reflected as interest income in the accompanying Statement of
Operations.

================================================================================


<PAGE>

T. Rowe Price Financial Services Fund
- --------------------------------------------------------------------------------

Report of Independent Accountants

To the Board of Directors and Shareholders of
T. Rowe Price Financial Services Fund, Inc.

     In our opinion,  the  accompanying  statement of net assets and the related
statements  of  operations  and of  changes  in net  assets  and  the  financial
highlights present fairly, in all material  respects,  the financial position of
T. Rowe Price  Financial  Services Fund, Inc. (the "Fund") at December 31, 1998,
and the  results  of its  operations,  the  changes  in its net  assets  and the
financial  highlights  for each of the fiscal periods  presented,  in conformity
with generally accepted accounting  principles.  These financial  statements and
financial highlights  (hereafter referred to as "financial  statements") are the
responsibility  of the Fund's  management;  our  responsibility is to express an
opinion on these  financial  statements  based on our audits.  We conducted  our
audits of these  financial  statements in  accordance  with  generally  accepted
auditing  standards  which  require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examini ng, on a test basis, evidence supporting
the  amounts  and  disclosures  in  the  financial  statements,   assessing  the
accounting  principles  used and significant  estimates made by management,  and
evaluating  the overall  financialstatement  presentation.  We believe  that our
audits,  which  included  confirmation  of  securities  at December 31, 1998, by
correspondence  with  custodians,  provide a  reasonable  basis for the  opinion
expressed above.



PricewaterhouseCoopers LLP
Baltimore, Maryland
January 21, 1999

================================================================================
<PAGE>

T. Rowe Price Financial Services Fund
- --------------------------------------------------------------------------------
Tax Information (Unaudited) for the Tax Year Ended 12/31/98

     We are providing this information as required by the Internal Revenue Code.
The amounts  shown may differ  from those  elsewhere  in this report  because of
differences between tax and financial reporting requirements.

     The fund's distributions to shareholders included:

          *    $472,000 from short-term capital gains,

          *    $3,950,000 from long-term  capital gains, all of which is subject
               to the 20% rate gains category.

     For corporate shareholders, $2,645,000 of the fund's distributed income and
short-term capital gains qualified for the dividends-received deduction.

================================================================================


<PAGE>

FOR YIELD, PRICE, LAST TRANSACTION,
CURRENT BALANCE, OR TO CONDUCT
TRANSACTIONS, 24 HOURS, 7 DAYS
A WEEK, CALL TELE*ACCESS [REGISTRATION MARK]:
1-800-638-2587 toll free

FOR ASSISTANCE
WITH YOUR EXISTING
FUND ACCOUNT, CALL:
shareholder service center
1-800-225-5132 toll free
410-625-6500 Baltimore area

TO OPEN A BROKERAGE ACCOUNT
OR OBTAIN INFORMATION, CALL:
1-800-638-5660 toll free

INTERNET ADDRESS:
www.troweprice.com

T. Rowe Price Associates
100 East Pratt Street
Baltimore, Maryland 21202

This report is authorized for
distribution only to shareholders
and to others who have received
a copy of the prospectus of the
T. Rowe Price Financial Services Fund.

INVESTOR CENTERS:
101 East Lombard St.
Baltimore, MD 21202

T. Rowe Price
Financial Center
10090 Red Run Blvd.
Owings Mills, MD 21117

Farragut Square
900 17th Street, N.W.
Washington, D.C. 20006

ARCO Tower
31st Floor
515 South Flower St.
Los Angeles, CA 90071

4200 West Cypress St.
10th Floor
Tampa, FL 33607

T. Rowe Price Investment Services, Inc., Distributor.         F17-050  12/31/98



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