BIG DOG HOLDINGS INC
10-Q, 1997-11-14
FAMILY CLOTHING STORES
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<PAGE>

                                UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                           WASHINGTON, D.C.  20549
                                       
                                  FORM 10-Q
                                       


/X/  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) 
OF THE SECURITIES EXCHANGE ACT OF 1934 

For the Quarterly period Ended September 30, 1997

                                      or
                                       
/ /  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934

                                       
                       Commission File Number:  0-22963
                                       

                            BIG DOG HOLDINGS, INC.
            (Exact name of registrant as specified in its charter)
                                       
                                       
       DELAWARE                                       77-0395316
(State or jurisdiction of                           (IRS employer
incorporation or organization)                    identification no.)


                               121 GRAY AVENUE
                       SANTA BARBARA, CALIFORNIA  93101
             (Address of principal executive offices) (zip code)
                                       
                                (805) 963-8727
             (Registrant's telephone number, including area code)
                                       

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. 

                  Yes                                      X  No
               ---                                        ---
The number of shares outstanding of the registrant's common stock, par value
$.01 per share, at November 10, 1997 was 13,135,550 shares.


                                       1
<PAGE>

                            BIG DOG HOLDINGS, INC
                                       
                              INDEX TO FORM 10-Q
                                       

<TABLE>
<CAPTION>
                                                                        PAGE NO.
                                                                        --------
<S>       <C>                                                           <C>
PART 1    FINANCIAL INFORMATION

ITEM 1:   FINANCIAL STATEMENTS (Unaudited)

          Consolidated Balance Sheets -
          September 30, 1997 and December 31, 1996 .......................... 3

          Consolidated Statements of Operations -
          Three months and nine months ended September 30, 1997 and 1996..... 4

          Consolidated Statements of Cash Flow -
          Nine months ended September 30, 1997 and 1996 ..................... 5

          Notes to Consolidated Financial Statements ........................ 6

ITEM 2:   Management's Discussion and Analysis of Financial
               Condition and Results of Operations .......................... 8

ITEM 3:   Quantitive and Qualitative Disclosures about
               Market Risk ..................................................12

PART II   OTHER INFORMATION

ITEM 1:   Legal Proceedings .................................................12

ITEM 2:   Changes in Securities .............................................12

ITEM 3:   Defaults upon Senior Securities ...................................12

ITEM 4:   Submission of Matters to a Vote of Security Holders ...............12

ITEM 5:   Other Information .................................................12

ITEM 6:   Exhibits and Reports on Form 8-K ..................................12

SIGNATURE PAGE ..............................................................13
</TABLE>


                                       2
<PAGE>

PART 1              FINANCIAL INFORMATION
ITEM 1:             FINANCIAL STATEMENTS


                            BIG DOG HOLDINGS, INC. AND SUBSIDIARY
                                 CONSOLIDATED BALANCE SHEETS
                                        
<TABLE>
<CAPTION>
                                                         September 30,      December 31,
                                                              1997             1996     
                                                         -------------      ------------
                                                          (Unaudited)                   
<S>                                                      <C>                <C>         
                                          ASSETS                                        
CURRENT ASSETS:                                                                         
                                                                                        
  Cash                                                   $   846,000        $   723,000 
  Accounts receivable, net                                   828,000            970,000 
  Other receivable, stock offering proceeds               36,456,000                    
  Inventories                                             21,521,000         15,403,000 
  Prepaid expenses and other current assets                1,088,000            478,000 
  Deferred income taxes                                      301,000            144,000 
                                                         -------------      ------------
    Total current assets                                  61,040,000         17,718,000 
                                                                                        
PROPERTY AND EQUIPMENT, Net                                9,169,000          7,455,000 
INTANGIBLE ASSETS, Net                                       158,000            266,000 
OTHER ASSETS                                                 351,000            344,000 
                                                         -------------      ------------
TOTAL                                                    $70,718,000        $25,773,000 
                                                         -------------      ------------
                                                         -------------      ------------
                                                                                        
                        LIABILITIES AND STOCKHOLDER'S EQUITY                            
CURRENT LIABILITIES:                                                                    
  Short-term borrowings                                  $ 6,190,000        $     -     
  Current portion of obligations under capital leases        523,000            530,000 
  Accounts Payable                                         4,270,000          1,235,000 
  Income taxes payable                                         -                400,000 
  Accrued expenses and other current liabilities           2,104,000          1,811,000 
                                                         -------------      ------------
    Total current liabilities                             13,087,000          3,976,000 
                                                                                        
DEFERRED RENT                                                652,000            488,000 
OBLIGATIONS UNDER CAPITAL LEASES, Net of current                                        
  portion                                                    407,000            767,000 
SUBORDINATED DEBT                                         14,400,000         14,400,000 
                                                         -------------      ------------
  Total liabilities                                       28,546,000         19,631,000 
                                                         -------------      ------------
COMMITMENTS AND CONTINGENCIES                                                           
STOCKHOLDER'S EQUITY:                                                                   
  Preferred stock, $.01 par value, 3,000,000 shares                                     
    authorized, 0 issued and outstanding                                                
  Common stock $.01 par value, 30,000,000 shares                                        
    authorized, 13,135,550 and 10,160,550 issued                                        
    and outstanding at September 30, 1997 and                                           
    December 31, 1996, respectively                          131,000            102,000 
  Additional paid-in capital                              41,902,000          5,705,000 
  Retained earnings                                          871,000          1,067,000 
  Notes receivable from common stockholders                 (732,000)          (732,000)
                                                         -------------      ------------
    Total stockholder's equity                            42,172,000          6,142,000 
                                                         -------------      ------------
TOTAL                                                    $70,718,000        $25,773,000 
                                                         -------------      ------------
                                                         -------------      ------------
</TABLE>

See accompanying notes.


                                       3
<PAGE>

                              BIG DOG HOLDINGS, INC. AND SUBSIDIARY
                               CONSOLIDATED STATEMENT OF OPERATIONS
                                       (Unaudited)
<TABLE>
<CAPTION>
                                                 THREE MONTHS ENDED               NINE MONTHS ENDED    
                                                    SEPTEMBER 30,                    SEPTEMBER 30,     
                                                 ------------------               -----------------    
                                              1997             1996             1997           1996    
                                           ------------    ------------     ------------   ------------
<S>                                        <C>             <C>              <C>            <C>         
NET SALES                                  $ 24,129,000    $ 19,652,000     $ 55,272,000   $ 44,003,000
                                                                                                       
COST OF GOODS SOLD                           10,022,000       8,341,000       23,230,000     18,958,000
                                           ------------    ------------     ------------   ------------
GROSS PROFIT                                 14,107,000      11,311,000       32,042,000     25,045,000
                                           ------------    ------------     ------------   ------------
OPERATING EXPENSES:                                                                                    
                                                                                                       
  Selling, marketing and distribution         9,879,000       8,631,000       27,643,000     22,316,000
  General and administrative                  1,118,000         976,000        3,229,000      2,952,000
                                           ------------    ------------     ------------   ------------
    Total operating expenses                 10,997,000       9,607,000       30,872,000     25,268,000
                                           ------------    ------------     ------------   ------------
INCOME (LOSS) FROM OPERATIONS                 3,110,000       1,704,000        1,170,000       (223,000)

INTEREST EXPENSE                                518,000         432,000        1,485,000      1,099,000
                                           ------------    ------------     ------------   ------------
INCOME (LOSS) BEFORE PROVISION 
  (BENEFIT) FOR INCOME TAXES                  2,592,000       1,272,000         (315,000)    (1,322,000)

PROVISION (BENEFIT) FOR INCOME TAXES            985,000         517,000         (119,000)      (537,000)
                                           ------------    ------------     ------------   ------------
NET INCOME (LOSS)                          $  1,607,000    $    755,000     $   (196,000)  $   (785,000)
                                           ------------    ------------     ------------   ------------
                                           ------------    ------------     ------------   ------------

NET INCOME (LOSS) PER COMMON SHARE         $       0.15    $       0.07     $      (0.02)  $      (0.08)
                                           ------------    ------------     ------------   ------------
                                           ------------    ------------     ------------   ------------

WEIGHTED AVERAGE COMMON SHARES AND
  COMMON SHARE EQUIVALENTS OUTSTANDING       10,652,000      10,252,000       10,227,000     10,147,000
                                           ------------    ------------     ------------   ------------
                                           ------------    ------------     ------------   ------------
</TABLE>

See accompanying notes.


                                       4
<PAGE>

                     BIG DOG HOLDINGS, INC. AND SUBSIDIARY
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (Unaudited)
<TABLE>
<CAPTION>
                                                            NINE MONTHS ENDED      
                                                              SEPTEMBER 30,        
                                                            -----------------      
                                                           1997           1996     
                                                       ------------   ------------ 
<S>                                                    <C>            <C>          
CASH FLOWS FROM OPERATING ACTIVITIES:                                              
  Net loss                                             $   (196,000)  $   (785,000)
  Adjustments to reconcile net loss to                                             
    net cash used in operating activities:                                         
    Depreciation and amortization                         1,841,000      1,299,000 
    Provision for losses on receivables                      18,000         28,000 
    Loss on disposition of property and                                            
      equipment                                              36,000         11,000 
    Deferred income taxes                                  (157,000)      (536,000)
    Changes in operating assets and liabilities:                                   
      Receivables                                           123,000       (241,000)
      Inventories                                        (6,118,000)    (8,122,000)
      Prepaid expenses and other assets                  (1,060,000)      (709,000)
      Accounts payable                                    2,605,000      2,200,000 
      Income taxes payable                                 (400,000)      (364,000)
      Accrued expenses and other current liabilities        293,000        251,000 
      Deferred rent                                         164,000        194,000 
                                                       ------------   ------------ 
        Net cash used in operating activities            (2,851,000)    (6,774,000)
                                                       ------------   ------------ 
CASH FLOWS FROM INVESTING ACTIVITIES:
  Capital expenditures                                   (3,476,000)    (2,091,000)
  Other                                                      (7,000)       (58,000)
                                                       ------------   ------------ 
        Net cash used in investing activities            (3,483,000)    (2,149,000)
                                                       ------------   ------------ 
CASH FLOWS FROM FINANCING ACTIVITIES:
  Proceeds from issuance of common stock                      -            545,000 
  Proceeds from exercise of stock options                   651,000          -     
  Proceeds from subordinated debt                             -          4,000,000 
  Principle repayments under capital lease obligations     (384,000)      (344,000)
  Short-term borrowings, net                              6,190,000      5,794,000 
                                                       ------------   ------------ 
    Net cash provided by financing activities             6,457,000      9,995,000 
                                                       ------------   ------------ 
NET INCREASE IN CASH                                        123,000      1,072,000 
CASH, BEGINNING OF PERIOD                                   723,000        769,000 
                                                       ------------   ------------ 
CASH, END OF PERIOD                                    $    846,000   $  1,841,000 
                                                       ------------   ------------ 
                                                       ------------   ------------ 
SUPPLEMENTAL DISCLOSURES OF CASH FLOW
  INFORMATION:
  Cash paid for:
    Interest                                           $  1,416,000   $    614,000 
    Income taxes                                       $    437,000   $    476,000 

</TABLE>
SUPPLEMENTAL DISCLOSURES OF NONCASH INVESTING AND FINANCING ACTIVITIES:
  The Company entered into capital lease obligations of $18,000 and $256,000 for
  new equipment for the nine months ended September 30, 1997 and 1996, 
  respectively.

  In July 1996, certain key employees and other individuals issued $855,000 of
  long-term notes receivable to the Company as payment for common stock.

  On September 25, 1997 the Company's initial public offering of 2,800,000 
  shares of common stock for $14.00 per share became effective.  At September 
  30, 1997, net proceeds of $36,456,000 were included in a receivable account.

See accompanying notes.


                                       5
<PAGE>


                    BIG DOG HOLDINGS, INC. AND SUBSIDIARY
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                 (Unaudited)
                                       
NOTE 1. Basis of Presentation:

     The accompanying unaudited financial statements have been prepared in 
accordance with generally accepted accounting principles for interim 
financial information with the instructions to Form 10-Q and Rule 10-01 of 
Regulations S-X.  Accordingly, they do not include all of the information and 
footnotes required by generally accepted accounting principles for complete 
financial statements.  

     In the opinion of management, all adjustments, consisting only of normal 
recurring entries necessary for a fair presentation have been included. 
Operating results for the three month and nine month periods ended September 
30, 1997 are not necessarily indicative of the results that may be expected 
for the year ended December 31, 1997.  For further information, refer to the 
financial statements and footnotes thereto for Big Dog Holdings, Inc. and its 
wholly owned subsidiary, Big Dog USA, Inc. (the "Company") as of and for the 
years ended December 31, 1996, 1995 and 1994.
               
NOTE 2.  Initial Public Offering of Common Stock

     On September 25, 1997, the Company's $56.0 million initial public 
offering of 4,000,000 shares of common stock at $14.00 per share was declared 
effective. Of the 4,000,000 shares, the Company sold 2,800,000 shares and 
certain stockholders sold 1,200,000 shares.  The Company's net proceeds, 
after underwriting discounts and expenses associated with the offering were 
approximately $35.6 million.  The Company used the net proceeds to repay 
$14.4 million of certain promissory notes due through November 4, 2003 that 
bore interest at 10% per annum, repay $6.2 million of outstanding advances 
under the Company's revolving credit facility that matured May 2, 1998 and 
that bore interest at the prime rate of its bank lender (8.5% per annum as of 
September 30, 1997), and approximately $.9 million to repay capital lease 
obligations. The Company intends to use the remaining $14.1 million of net 
proceeds for working capital and other general corporate purposes.  Pending 
such uses, the net proceeds will be invested in short-term, investment grade, 
interest-bearing securities.

NOTE 3.  Net Income (Loss) Per Share:

     Net income (loss) per share is based on the weighted average number of 
common and common stock equivalent, if dilutive, shares outstanding during 
the period.

NOTE 4.  Short-term Borrowings

     The Company has commitments under letters of credit totaling $1,136,000 
at September 30, 1997.  The letters of credit expire through December 31, 
1997.


                                       6
<PAGE>

NOTE 5. Stockholders' Equity   

     On August 1, 1997, the Company adopted the 1997 Performance Award Plan 
to attract, reward and retain officers and employees.  The maximum number of 
shares reserved for issuance under this plan is 1,000,000.  Awards under this 
plan may be in the form of non-qualified stock options, incentive stock 
options, stock appreciation rights, restricted stock, performance shares, 
stock bonuses, or cash bonuses based upon performance.  On August 1, 1997 and 
September 25, 1997, the Company granted options under this plan relating to 
the purchase of 282,500 and 87,000 shares of Common Stock, respectively, at 
an exercise price of $12.00 and $14.00 per share, respectively.

     On August 1, 1997 the Board of Directors of the Company approved the 
authorization of 3,000,000 shares of $.01 par value Preferred Stock.  To 
date, no shares of Preferred Stock have been issued. 


                                       7
<PAGE>

ITEM 2:

                     MANAGEMENT'S DISCUSSION AND ANALYSIS
               OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
                                       
Management's discussion and analysis should be read in conjunction with the 
Company's financial statements and notes related thereto.  Certain minor 
differences in the amounts below result from rounding of the amounts shown in 
the consolidated financial statements.

RESULTS OF OPERATIONS

Three Months Ended September 30, 1997 and 1996

     NET SALES.  Net sales consist of sales from the Company's stores, 
catalog, and wholesale accounts, all net of returns and allowances.  Net 
sales increased to $24.1 million in the three months ended September 30, 1997 
from $19.7 million for the same period in 1996, an increase of $4.5 million, 
or 22.8%.  Of the $4.5 million increase,  $3.3 million was attributable to 
stores not yet qualifying as comparable stores, $0.9 million came from the 
5.2% comparable store sales increase for the period and $0.3 million came 
from an increase in non-retail sales.  Management believes comparable store 
sales increased because of continued improvements in Company operations.  
These improvements include (i) the addition and maturation of key executives 
in store operations, merchandising and distribution and (ii) the better 
merchandising associated with the Company's utilization of its management 
information system as a result of the availability of detailed data on which 
to base planning and allocation decisions.  In particular, continued strong 
growth in the Company's recently introduced categories of children's, Big and 
Tall and non-apparel products contributed to the increase.

     GROSS PROFIT.  Gross profit increased to $14.1 million for the three 
months ended September 30, 1997 from $11.3 million for the same period of 
1996, an increase of $2.8 million, or 24.7%.  As a percentage of net sales, 
gross profit increased to 58.5% in the three months ended September 30, 1997 
from 57.6% in the same period in 1996.  This increase as a percentage of net 
sales was primarily attributable to better purchasing of certain key 
products.  Also contributing to the percentage increase were continued 
improvements in merchandising, planning and allocation which led to better 
sell-throughs and fewer markdowns. 

     SELLING, MARKETING AND DISTRIBUTION EXPENSES.  Selling, marketing and 
distribution expenses consist of expenses associated with creating, 
distributing, and selling products through all channels of distribution, 
including occupancy, payroll and catalog costs.  Selling, marketing and 
distribution expenses increased to $9.9 million in the three months ended 
September 30, 1997 from $8.6 million in the same period for 1996, an increase 
of $1.2 million, or 14.5%.  As a percentage of net sales, these expenses 
decreased to 40.9% in the three months ended September 30, 1997 from 43.9% in 
the same period in 1996.  This decrease in operating expenses as a percentage 
of net sales was attributable to improved store operations and reductions in 
non-retail operating expenses as well as leveraging these expenses over a 
larger revenue base.


                                       8
<PAGE>

     GENERAL AND ADMINISTRATIVE EXPENSES.  General and administrative 
expenses consist of administrative salaries, corporate occupancy costs and 
other corporate expenses.  General and administrative expenses increased to 
$1.1 million in the three months ended September 30, 1997 from $1.0 million  
in the same period of 1996.  As a percentage of net sales, these expenses 
decreased to 4.6% in the three months ended September 30, 1997 from 5.0% in 
the comparable 1996 period, reflecting the leverage of spreading them over a 
larger revenue base.

     INTEREST EXPENSE.  Interest expense increased to $0.5 million in the 
three months ended September 30, 1997 from $0.4 million in the comparable 
1996 period, an increase of $0.1 million, primarily as a result of increased 
amounts due under outstanding subordinated notes.   The Company's initial 
public offering closed on October 1, 1997 and all debt was paid off with a 
portion of the net proceeds.

Nine Months Ended September 30, 1997 and 1996

     NET SALES.  Net sales increased to $55.3 million in nine months ended 
September 30, 1997 from $44.0 million for the same period in 1996, an 
increase of $11.3 million, or 25.6%.  Of the $11.3 million increase,  $8.9 
million was attributable to stores not yet qualifying as comparable store and 
$2.8 million came from the 7.5% comparable store sales increase for the 
period.  These increases were partially offset by a $0.4 million decline in 
non-retail sales. Management believes comparable store sales increased 
because of continued improvements in Company operations.  These improvements 
include (i) the addition and maturation of key executives in store 
operations, merchandising and distribution and (ii) the better merchandising 
associated with the Company's utilization of its management information 
system as a result of the availability of detailed data on which to base 
planning and allocation decisions.  In particular, continued strong growth in 
the Company's recently introduced categories of children's, Big and Tall and 
non-apparel products contributed to the increase.  The Company also benefited 
from easier comparisons to sales in the first nine months of 1996.

     GROSS PROFIT.  Gross profit increased to $32.0 million for the nine 
months ended September 30, 1997 from $25.0 million for the same period of 
1996, an increase of $7.0 million, or 27.9%.  As a percentage of net sales, 
gross profit increased to 58.0% in the nine months ended September 30, 1997 
from 56.9% in the same period in 1996.  This increase as a percentage of net 
sales was primarily attributable to better purchasing of certain key 
products.  Also contributing to the percentage increase were continued 
improvements in merchandising, planning and allocation which led to better 
sell-throughs and fewer markdowns. 

     SELLING, MARKETING AND DISTRIBUTION EXPENSES.  Selling, marketing and 
distribution expenses increased to $27.6 million in the nine months ended 
September 30, 1997 from $22.3 million in the same period for 1996, an 
increase of  $5.3 million, or 23.9%.  As a percentage of net sales, these 
expenses decreased to 50.0% in the nine months ended September 30, 1997 from 
50.7% in the same period in 1996.  This decrease in operating expenses as a 
percentage of net sales was primarily attributable to improved store 


                                       9
<PAGE>

operations.

     GENERAL AND ADMINISTRATIVE EXPENSES. General and administrative expenses 
increased to $3.2 million in the nine months ended September 30, 1997 from 
$3.0 million  in the same period of 1996.  As a percentage of net sales, 
these expenses decreased to 5.8% in the nine months ended September 30, 1997 
from 6.7% in the comparable 1996 period, reflecting the leverage of spreading 
them over a larger revenue base.

     INTEREST EXPENSE.  Interest expense increased to $1.5 million in the 
nine months ended September 30, 1997 from $1.1 million in the comparable 1996 
period, an increase of $0.4 million, primarily as a result of increased 
amounts due under outstanding subordinated notes  and increased borrowings 
under the Company's revolving credit facility.  The Company's initial public 
offering closed on October 1, 1997 and all debt was paid off with a portion 
of the net proceeds.

LIQUIDITY AND CAPITAL RESOURCES

During the third quarter and the nine months ended September 30, 1997, the 
Company's primary uses of cash was to finance store openings and purchase 
merchandise inventories.  The Company satisfied its cash requirements with a 
revolving line of credit with its bank.  

The Company closed an initial public offering of 4,000,000 shares of its 
common stock for $56.0 million on October 1, 1997.  Of the 4,000,000 shares 
sold, the Company sold 2,800,000 shares and certain stockholders sold 
1,200,000 shares. Of the proceeds, the Company netted $35.6 million, after 
underwriting discounts and expenses, with the remainder of the net proceeds 
going to selling stockholders.  Proceeds to the Company were used to retire 
all outstanding debt and for working capital and other general corporate 
purposes.

Cash used in operating activities was $6.8 million and $2.9 million for the 
first nine months of 1996 and 1997, respectively.  The reduced use of cash in 
operating activities for the nine months ended September 30, 1997 compared to 
the similar 1996 period are attributable to decreased net loss, increased 
depreciation, and slower growth in inventories.  

Working capital was $48.0 million at September 30, 1997 compared to $13.7 
million at December 31, 1996, an increase of $34.2 million.  Included in the 
increase is $36.5 million of stock offering proceeds receivable related to 
the initial public offering.  Inventories at September 30, 1997 were $21.5 
million compared to $15.4 million at December 31, 1996, an increase of $6.1 
million.

Cash used in investment activities in the nine months ended September 30, 
1996 and 1997 was $2.1 million and $3.5 million, respectively.  Cash flows 
used in investment activities relate primarily to new store openings, and in 
1997, to retrofitting 35 existing stores with new fixtures.  The Company 
opened 22 and 18 net new stores in the nine months ended September 30, 1996 
and 1997, respectively.


                                      10
<PAGE>

Cash provided by financing activities in the nine months ended September 30, 
1996 and 1997 was $10.0 million and $6.5 million, respectively.  In the 1996 
period, the Company received $4.0 million proceeds from the issuance of 
subordinated debt. Net short term borrowings under the Company's revolving 
line of credit totaled $5.8 million and $6.2 million, respectively, for the 
nine months ended September 30, 1996 and 1997.  

The Company has a revolving credit facility with a bank that expires in May 
1998.  The revolving credit facility provides for $3.0 million (reduced from 
$10.5 million at September 30, 1997) that can be used for cash advances and 
letters of credit.  Interest on advances is payable at the bank's prime rate.

SEASONALITY

The Company's business is seasonal by nature.  However, the Company believes 
its seasonality is somewhat different than many apparel retailers since a 
significant number of the Company's stores are located in tourist areas and 
outdoor malls that have different visitation patterns than urban and suburban 
retail centers.  The third and fourth quarters (consisting of the summer 
vacation, back-to-school and Christmas  seasons) have historically accounted 
for the largest percentage of the Company's annual sales and profits.  The 
Company has historically incurred operating losses in its first quarter and 
may be expected to do so in the foreseeable future.

STATEMENT REGARDING FORWARD LOOKING DISCLOSURE

     Certain sections of this Quarterly Report on Form 10-Q, including the 
preceding "Management's Discussion and Analysis of Financial Condition and 
Results of Operations," contain various forward looking statements within the 
meaning of Section 27A of the Securities Act of 1933, as amended and Section 
21E of the Securities Exchange Act of 1934, as amended, which represents the 
Company's expectations or beliefs concerning future events.  These forward 
looking statements involve risks and uncertainties, and the Company cautions 
that these statements are further qualified by important factors that could 
cause actual results to differ materially from those in the forward looking 
statements.  Primary factors that could cause actual results to differ are 
indicated in the Company's prospectus dated September 25, 1997 that is part 
of the Company's registration statement of Form S-1 (File No. 333-33027) 
filed with the Securities and Exchange Commission. 


                                      11
<PAGE>

ITEM 3:    QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 
           Not applicable

PART II.   OTHER INFORMATION

ITEM 1:    LEGAL PROCEEDINGS
           Not applicable

ITEM 2:    CHANGES IN SECURITIES
           Not applicable

ITEM 3:    DEFAULTS UPON SENIOR SECURITIES
           Not applicable

ITEM 4:    SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
           Not applicable

ITEM 5.    OTHER INFORMATION

     On October 1, 1997, the Company closed its initial public offering of 
4,000,000 shares of its common stock to the public at a price of $14.00 per 
share.  2,800,000 shares were issued by the Company in such offering and the 
balance were sold by selling stockholders.  The Company received 
approximately $35.6 million in cash, net of the underwriting discount and 
offering expenses.

ITEM 6:    EXHIBITS AND REPORTS ON 8-K 
           (a)  Exhibits

                    EXHIBIT NO.                   DOCUMENT DESCRIPTION

                         27.1                     Financial Data Schedule

           (b)  Reports on Form 8-K - Not applicable


                                      12
<PAGE>

                                  SIGNATURES
                                       
     Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.


                                       BIG DOG HOLDINGS, INC.


November 14, 1997                      /S/ ANDREW D. FESHBACH
                                       -------------------------------------
                                       Andrew D. Feshbach
                                       President and Chief Executive Officer
                                       (Principal Executive Officer)



November 14, 1997                      /S/ JONATHAN S. HOWE
                                       -------------------------------------
                                       Jonathan S. Howe
                                       Chief Financial Officer and Treasurer
                                       (Principal Financial Officer)

 
                                      13

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JUL-01-1997
<PERIOD-END>                               SEP-30-1997
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